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<h1 style="font-size: 24px;">50 Smart Tips for Real Estate Agents to Sell More in a Tough 2012</h1>
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<h1 style="font-size: 20px;">Free eBook: Sydney - 14 tips for buying off the plan</h1>
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<p>Buying a property ‘off the plan’ means purchasing a property before it is completed. It has many potential advantages – including fitout customisation options, the chance of capital gain prior to completion, and access to the property market with minimal initial outlay.</p>
<img class="event_image" src="/images/events/ebooks/frasers-ebook300w-left-cut.gif" alt="Sydney embracing the world of tomorrow" title="Sydney embracing the world of tomorrow"><h3>This eBook provides 14 important tips for buying property off the plan. In it you will learn:</h3>
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<li>How you can customise <br>your new property</li>
<li>The tax advantages available<br>for off the plan purchasers</li>
<li>How not to underestimate<br>the risks</li>
<li>How to buy off the plan using <br>your self-managed super fund</li>
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<p>There is no doubt that Asian buyers, both overseas and long-standing residents of Asian descent, are a key influence within sectors of the Australian property market, defying the strong Australian dollar and underpinning demand for residential property.</p>
<p>The buying preferences of this key demographic are shaping Australian cities and suburbs, as apartment living and high-rise accommodation move outwards beyond inner city.</p>
<p>As we move into the Year of the Snake and celebrate the Chinese New Year, <em>Property Observer</em>, in partnership with AXF Group and our media partner ACproperty.com.au, has written this eBook with insights into the Asian buying trends and their influence in the Australian market.</p>
<img class="event_image" src="/images/events/ebooks/po_ebook_asian_logos.png" alt="Australia’s allure for Asian residential property investment" title="Australia’s allure for Asian residential property investment"><h3>In this eBook you will find:</h3>
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<li>Tips and helpful advice on how to<br> appeal to Asian property buyers.</li>
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<p>The Gold Coast home of international footballer Craig Moore has been listed for onsite February 3 auction.<br></p>
<p>The Hope Island house was built after the block cost $665,000 in 2003.</p>
<p>It's been listed through McGrath Property agent Philip Chillemi <a href="https://www.mcgrath.com.au/buy/house-hope-island-qld-4212/171809/?searchID=25664384" target="_blank">with $1.6 million to $2 million expectations</a>.</p>
<p>'It's one of Hope Island’s most prestigious and beautifully built homes," Philip Chillemi's marketing says.</p>
<p>"Architecturally designed, it offers the ultimate waterfront lifestyle with the privacy of a celebrity home," it says.</p>
<p>Craig Moore captained Australia’s Olympic soccer team in 2004 and played with the Socceroos in the 2006 and 2010 World Cups.</p>
<p>The five-bedroom waterfront home should sell for $1.6 to $2 million at auction on February 3.</p>
<p>It's been on and off the market since June 2011. Late last year Moore was seeking $2.35 million for the property, which is set on a 1,006-square-metre block.</p>
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Retired Socceroo Craig Moore lists on Gold Coast with reduced hopes

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<h1 align="center">FREE eBook "20 top tips for Australian expats thinking of buying back home this summer"</h1>
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<div class="event_form_box_gray_container">Each weekday <em>Property Observer</em> delivers to subscribers the best property news, advice and analysis on Australia's residential and commercial property markets.</div>
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<p>Australian expatriates regularly buy properties back in Australia. Perhaps not necessarily when the Australia dollar is as high as present.</p>
<p>But they do always have in their mind their eventual return to what will be their family home when their overseas assignments end.</p>
<p>This raises many personal and financial issues regarding the selection of the property, the potential capital gains tax (CGT) treatment, negative-gearing tax breaks, and the possible tax consequences if rental income exceeds deductible costs.</p>
<p><img class="event_image" src="https://www.urban.com.au/images/events/ebooks/ebook_3d_expat_v2.png" alt="Expats buying homes this summer" title="Expats buying homes this summer"></p>
<p>This eBook is written specifically for Australian citizens who are residents of another country, including for tax purposes, during extended overseas assignments.</p>
<p>Veteran personal finance and property journalist Michael Laurence is the author.</p>
<p><strong>In this eBook, you’ll read:</strong></p>
<ul>
<li>Buying tips and warnings from real estate agent Ross Savas of Kay &amp; Burton Real Estate</li>
<li>Valuable insider strategies from buyers’agent David Morrell of Morrell and Koren</li>
<li>Smart tax tips from accountant Joe Galea from Deloitte</li>
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<h3>Sign up now to the <em>Property Observer</em> newsletter for your free eBook - Spring 2012 in review - Plus residential property clock insights</h3>
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<h3>What is <em>Property Observer?</em>
</h3>
<p><em>Property Observer</em> is Australia's number one property investment website for investors and savvy buyers, featuring property news, property information, market forecasts and expert commentary and analysis.</p>
<p>Every day, we provide authoritative coverage about the homes we live in and the investments we make.</p>
<p>We deliver to readers the best property news, advice and analysis from Australia's residential and commercial property markets.</p>
<p>Our industry leading experts deliver wisdom on winning ways in property and provide the fundamental knowledge you need to play the property game.</p>
<p>The site is published by Private Media, an internet publishing company that is owned by some of Australia's most experienced media practitioners including Eric Beecher, John Addis, Chong Weng-Ho and James Thomson.</p>
<p><strong><em>Property Observer</em> was co-founded by Jonathan Chancellor</strong></p>
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<p>"I have been writing about property for more than 25 years, and I've learnt that getting passionate about property is easy. Getting it right is trickier. I intend for <em>Property Observer</em> to be property central, providing the essential news and analysis on the ins and outs of property. We will cover the capital cities, up and down the coast, and inland to the regional towns and the bush.</p>
<p>We will offer plenty of authoritative coverage about the homes we live in and the investments that top up our incomes.</p>
<p><em>Property Observer</em> will showcase the best houses and apartments and all the big-name buyers and sellers. We will also keep a watchful eye on new developments, and the plush over-55 developments that seek out the growing band of empty nesters."</p>
<p><a href="https://www.propertyobserver.com.au/about-us" target="_blank" title="Property Observer">Read more...</a></p>
<p>Jonathan Chancellor, Editor, <em>Property Observer<em> </em></em></p>
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<h1 align="center">FREE eBook "Spring 2012 in review - plus residential property clock insights"</h1>
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<p>Spring typically signals a time of renewed optimism after the hibernation of winter, and the spring 2012 selling season didn’t disappoint with its actual results.</p>
<p>Clearly, with a lower mortgage rate environment, buyers have shown an increased propensity to enter into the market as the cost of servicing the debt has become cheaper.</p>
<p><img class="event_image" src="https://www.urban.com.au/images/events/ebooks/spring-review-cover-200w.png" alt="Spring 2012 in review" title="Spring 2012 in review"></p>
<p><strong>This eBook also includes insights into the property clock cycles of our major capital cities, which gives a clue as to future market trajectory. In it you will learn:</strong></p>
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<li>Insights from experts such as <br>Michael Yardney and John <br>Symond about each capital city’s<br>property clock</li>
<li>How the spring 2012 market has <br>compared with the spring 2011 market</li>
<li>What to look forward to in our<br>property markets in 2013</li>
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<h3>Sign up now to the <em>Property Observer</em> newsletter for your free eBook - Spring 2012 in review - Plus residential property clock insights</h3>
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<h3>What is <em>Property Observer?</em>
</h3>
<p><em>Property Observer</em> is Australia's number one property investment website for investors and savvy buyers, featuring property news, property information, market forecasts and expert commentary and analysis.</p>
<p>Every day, we provide authoritative coverage about the homes we live in and the investments we make.</p>
<p>We deliver to readers the best property news, advice and analysis from Australia's residential and commercial property markets.</p>
<p>Our industry leading experts deliver wisdom on winning ways in property and provide the fundamental knowledge you need to play the property game.</p>
<p>The site is published by Private Media, an internet publishing company that is owned by some of Australia's most experienced media practitioners including Eric Beecher, Marina Go, John Addis, and Chong Weng-Ho.</p>
<p><strong><em>Property Observer</em> was co-founded by Jonathan Chancellor</strong></p>
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<p>"I have been writing about property for more than 25 years, and I've learnt that getting passionate about property is easy. Getting it right is trickier. I intend for <em>Property Observer</em> to be property central, providing the essential news and analysis on the ins and outs of property. We will cover the capital cities, up and down the coast, and inland to the regional towns and the bush.</p>
<p>We will offer plenty of authoritative coverage about the homes we live in and the investments that top up our incomes.</p>
<p><em>Property Observer</em> will showcase the best houses and apartments and all the big-name buyers and sellers. We will also keep a watchful eye on new developments, and the plush over-55 developments that seek out the growing band of empty nesters."</p>
<p><a href="https://www.propertyobserver.com.au/about-us" target="_blank" title="Property Observer">Read more...</a></p>
<p>Jonathan Chancellor, Editor, <em>Property Observer<em> </em></em></p>
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<h1 style="font-size: 24px;">Free eBook: 10 keys to buying your dream land package in Victoria</h1>
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<p>For many home owners and investors, the idea of starting with a blank canvas – buying land and building a great home – is lifelong ambition.</p>
<p>But like anything in property, buying land to build on requires plenty of research and careful planning.</p>
<p>In this eBook, you’ll learn about the 10 things you need to consider before you take the plunge and start building your dream.</p>
<img class="event_image" src="https://www.urban.com.au/images/events/sponsors/aust-ebook-cover.png" alt="Australand" title="Australand"><h3>In this eBook you will find:</h3>
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<h1 style="font-size: 24px;">Free eBook: Gladstone – Investment keys to one of the nation’s most talked-about hotspots</h1>
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<p>On the back of its mineral resources, Queensland is currently undergoing a metamorphosis that will pave the way for wealth generation for smart property investors.</p>
<p>Investors from across Australia have also been looking to Queensland given its emerging housing shortage in many mining-associated towns within the state’s 12 mining basins.</p>
<p>Researcher Andrea Dixon was asked to put Gladstone under the microscope. We all know it’s a mining boom town with a vast number of liquefied natural gas (LNG) and coal projects in development, but how does it really stack up?</p>
<img class="event_image" src="https://www.urban.com.au/images/events/ebooks/walker-gladston-3d-200.png" alt="Gladstone" title="Gladstone"><h3>In this eBook you will find an insider’s knowledge of understanding Gladstone.</h3>
<p>As we know, anecdotal evidence is not enough to make an informed decision; savvy investors also need to undertake broader research and keep abreast of important economic mining news such as the demand for coal from India and China, and where their economies are heading.</p>
<p>We hope this eBook provides some initial steps to assist in making a smart investment.</p>
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<p>Residential property investors have powerful incentives to regularly check how their investments are performing.</p>
<p>It can be a costly mistake to wait until the end of a financial year to assess whether your property portfolio needs a shake-up.</p>
<p>A smart move is to regularly review your property investment arrangements to ensure that your portfolio is producing the best possible after-tax rental returns and is well positioned to achieve your target capital growth over the long-term.</p>
<img class="event_image" src="https://www.urban.com.au/images/events/ebooks/hsbc_ebook2_cover_220.png" alt="Free eBook: 12 old-fashioned gems of wisdom for modern-day property investment" title="Free eBook: 12 old-fashioned gems of wisdom for modern-day property investment"><h3>In this eBook, you will read answers to the key questions residential property investors should be asking themselves, including:</h3>
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<li>Are my financing arrangements<br>as competitive as possible?</li>
<li>Is my tax planning in excellent<br> shape?</li>
<li>Is my property maintenance <br>falling behind?</li>
<li>Is my property manager <br>doing a good job?</li>
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<h1 style="font-size: 22px;">Free eBook: 50 smart tips for real estate agents to sell more in spring 2012</h1>
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<p>2012 has been a challenging year, that’s why <em>realestateview.com.au</em> is proud to partner with <em>Property Observer</em> to bring this special free eBook to our readers.</p>
<p><em>Property Observer</em> put a straightforward question to leading real estate agents and property industry observers: what practical strategies should agents adopt to sell more resi­dential property?</p>
<p>We hope this eBook, written by veteran personal finance and property journalist Michael Laurence, can help give your sales a much-needed boost in the months ahead during spring 2012.</p>
<p>- Jonathan Chancellor, Editor, <em>Property Observer</em></p>
<img src="/images/events/ebooks/sc_ebook_rev_spring2012.png" class="event_image" alt="Free eBook: 50 smart tips for real estate agents to sell more&lt;/br&gt; in a tough 2012" title="Free eBook: 50 smart tips for real estate agents to sell more in a tough 2012"><h3>In this eBook you will learn:</h3>
<ul>
<li>The importance of pricing <br>properties for the current market</li>
<li>How to find clients and keep them </li>
<li>The best selling techniques for <br>today’s marketplace</li>
<li>Tips from experts including<br> Paul Clitheroe, Scott Pape, Vicki<br>Laing and many more</li>
<li>How to cut costs in your marketing <br>– and secure the best price</li>
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<p>Longstanding Gold Coast and Canberra developer <a href="https://www.apartments.com.au/developers/morris-property-group">Morris Property Group</a> is continuing to roll on with its Glitter Strip apartment pipeline, seeking to return to Mermaid Beach with a new 68-apartment development.</p>

<p>Morris, founded by Barry Morris in 1978 and one of the Gold Coast’s most prolific apartment developers over the past two decades, has filed plans for a 12-storey mixed-use building at <a href="https://www.apartments.com.au/new-apartments/36-seabeach-avenue-mermaid-beach-qld-4218">34-36 Seabeach Avenue</a>, on the prized eastern side of the Gold Coast Highway.</p>

<p>The 1,227 sqm site occupies a prominent corner position at Seabeach Avenue and the Gold Coast Highway, opposite the Mermaid Plaza retail and office precinct and around 140 metres walking distance from the future Mermaid Beach South light rail station.</p>

<p><a href="https://www.apartments.com.au/architects/fraser-partners-0">Fraser &amp; Partners</a> has designed the project, which will comprise 68 apartments across a mix of 48 two-bedroom and 20 three-bedroom residences.</p>

<p>The building will rise 12 storeys, reaching a maximum height of 36 metres, with the apartments accounting for a total of 156 bedrooms. The development application also seeks approval for short-term accommodation across the 68 apartments, while two office tenancies are proposed at ground level.</p>

<p>The plans show 108 car spaces across the development, with parking accommodated at ground level and within a three-level basement accessed from Seabeach Avenue.</p>

<p><img alt="Seabeach Avenue and the Gold Coast Highway" data-entity-type="file" data-entity-uuid="c2175c99-12fd-4a3c-9be1-89bbf258a90d" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-20%20at%202.59.41%E2%80%AFPM_0.png?VersionId=iNLzWcE6gaAE76rafhEXfHve.4g4Se0p" /></p>

<p>Resident amenity will be concentrated on level two, where Fraser &amp; Partners has designed a recreation deck with a swimming pool, 90 sqm pool terrace, outdoor barbecue area and gym.</p>

<p>The broader communal offering will also incorporate landscaped spaces, with the planning documents noting the amenity has been designed to provide areas for recreation, social interaction and outdoor living.</p>

<p>The proposal would continue the transformation of the Gold Coast Highway corridor through Mermaid Beach ahead of the arrival of the light rail.</p>

<p>The site is zoned Neighbourhood Centre and sits within the Mermaid Beach/Broadbeach Light Rail Corridor neighbourhood plan. While the prescribed building height is 24 metres, the site is identified within an Urban Neighbourhood context providing for a 50 per cent height uplift to 36 metres.</p>

<p>Planning documents describe the stretch of the Gold Coast Highway between Broadbeach and Nobby Beach as increasingly characterised by medium and high-rise development, with the proposed Morris tower joining projects including Ventura, The Alfred, Oceans and Otto.</p>

<p><img alt="Seabeach Avenue and the Gold Coast Highway" data-entity-type="file" data-entity-uuid="911f193f-e381-4a55-be08-58be87fcf978" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-20%20at%202.59.48%E2%80%AFPM.png?VersionId=oxVvLJaY.SOXEdXrIcogfyEXDfvCmmpM" /></p>

<p>The development would mark Morris Property Group's latest investment in Mermaid Beach, where it has already delivered two apartment projects.</p>

<p>Otto, at 1 Bondi Avenue on the western side of the Gold Coast Highway, comprises 70 apartments across nine storeys. The project was completed in 2019 and includes a residents' gym, recreation deck and swimming pool.</p>

<p>Morris also developed Oceans at 46 Ocean Street, a nine-storey, 70-apartment build-to-rent development completed in 2019. Oceans was the group's first build-to-rent project and incorporates commercial space at ground level.</p>

<p>The two existing Morris projects sit further north along the same Gold Coast Highway corridor as the proposed Seabeach Avenue development. Fraser &amp; Partners' planning analysis specifically identifies both Otto and Oceans among the established built-form precedents surrounding the site.</p>

<p><img alt="Seabeach Avenue and the Gold Coast Highway" data-entity-type="file" data-entity-uuid="14925119-7b71-4812-8149-340317512c7c" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-20%20at%203.00.15%E2%80%AFPM.png?VersionId=aEJqYuw_nTCjcin17BSD0piB1EFotTlj" /></p>

<p>Mermaid Beach represents only part of Morris' considerable Gold Coast footprint.</p>

<p>The family-owned developer has been particularly active in neighbouring Broadbeach, delivering projects including Sierra Grand, Eclipse, Synergy, Qube, Koko, Opus and Malo, while its current pipeline includes Maison and the two-tower Crest development.</p>

<p>Further south, Morris has also developed a string of projects in Burleigh Heads, including Element, Boardwalk and Sandbar, while Essentia expanded its footprint north into Surfers Paradise.</p>

<p>The Seabeach Avenue application has been lodged by PMM Broadbeach Pty Ltd and seeks a development permit for a Material Change of Use for multiple dwellings, short-term accommodation and office uses. Zone Planning Group prepared the planning application, with Fraser &amp; Partners commissioned as architect.</p>

<p>The project comes as the developer continues to expand its Gold Coast pipeline while retaining a significant presence in Canberra. Morris now has more than $2.5 billion of development in its national pipeline and has delivered more than 7,000 homes during its near five-decade history</p>


Joel Robinson

First look: Morris Property Group returns to Mermaid Beach with new Seabeach Avenue apartment development

<p><a data-saferedirecturl="https://www.google.com/url?q=https://www.apartments.com.au/developers/fortis&amp;source=gmail&amp;ust=1787272340808000&amp;usg=AOvVaw3hvFB2uWTRfEyEcpTSnnK9" href="https://www.apartments.com.au/developers/fortis" target="_blank">Fortis</a>&nbsp;is continuing its stronghold on Sydn​ey’s eastern suburbs apartment market, launching&nbsp;in September&nbsp;its latest boutique&nbsp;<a data-saferedirecturl="https://www.google.com/url?q=https://www.apartments.com.au/developments/double-bay-nsw-2028&amp;source=gmail&amp;ust=1787272340808000&amp;usg=AOvVaw0GI5S9-wNeiLUnM-d1uYkw" href="https://www.apartments.com.au/developments/double-bay-nsw-2028" target="_blank">Double Bay</a>&nbsp;development,&nbsp;<a data-saferedirecturl="https://www.google.com/url?q=https://www.apartments.com.au/new-apartments/55-william-double-bay-55-william-street-double-bay-nsw-2028&amp;source=gmail&amp;ust=1787272340808000&amp;usg=AOvVaw2YNouJQcFjiTTgVHbgDLA-" href="https://www.apartments.com.au/new-apartments/55-william-double-bay-55-william-street-double-bay-nsw-2028" target="_blank">55 William</a>.</p>

<p>55 William presents&nbsp;just eight north-facing&nbsp;two-bedroom, three-bedroom and full-floor&nbsp;residences to the market, priced from $4.5 million.</p>

<p>The upcoming launch comes just weeks after Fortis secured approval for the $80 million development, its third eastern suburbs approval in two months. Construction is already underway, with completion targeted for 2028.</p>

<p>[smartcode_project:default project_id=152579 project_image_fid=376250]</p>

<p>55 William adds to a growing concentration of Fortis projects in and around Double Bay, a market the developer has become increasingly active in over recent years.</p>

<p>Fortis previously completed the nine-residence Marmont on New South Head Road, while it is currently developing a mixed-use residential and retail project at 12 Cross Street. Its wider Double Bay footprint also extends into commercial and retail development.</p>

<p>The developer's broader Sydney residential pipeline is particularly concentrated across the eastern suburbs, with projects spanning Doub​le Bay, Ro​se Bay, Wo​ollahra, Dar​ling Point, Poi​nt Piper and Eli​zabeth Bay.</p>

<p>[smartcode_project:default project_id=152579 project_image_fid=376253]</p>

<p>At 55 William, Fortis has again turned to MHN Design Union, the architecture practice behind several of its eastern suburbs projects, while London-based 1508 London has been appointed to handle the interiors and Wyer &amp; Co the landscaping.</p>

<p>The six-level building will comprise a combination of two and three-bedroom apartments, including a garden residence, full-floor apartments, a sub-penthouse and penthouse. Each residence will have secure basement parking and private outdoor space.</p>

<p>A rooftop terrace for all residents, along with select apartments, enjoys views across Double Bay Harbour and toward the Sydney skyline.</p>

<p>Ceiling heights will reach up to three metres&nbsp;in select residences, while the kitchens will feature natural stone and integrated Gaggenau appliances.</p>

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<p>The boutique nature of the project reflects the type of stock Fortis has increasingly targeted across Sydney's eastern suburbs, where larger apartments and smaller buildings are being pitched primarily toward local owner-occupiers and downsizers.</p>

<p>Fortis Group General Manager Ed Eve said the developer continues to see demand from buyers wanting to remain in the eastern suburbs but move into newer, lower-maintenance housing.</p>

<p>“We're seeing continued demand from local owner-occupiers and downsizers looking for high-quality homes that allow them to remain in the eastern suburbs, close to the lifestyle and community they know,” Eve said.</p>

<p>55 William is also one of the early projects to respond directly to the NSW Government's Low and Mid-Rise Housing reforms. Fortis had previously secured approval for just two townhouses on the 599 sqm site before revising the scheme to eight apartments following the planning changes.</p>

<p style="text-align:start">Situated one street back from Double Bay's water's edge, the project enjoys an enviable harbourside setting within walking distance of Double Bay Village and the ferry wharf.</p>

<p>[smartcode_project:default project_id=152579 project_image_fid=376252]</p>

<p>Fortis has increasingly made the eastern suburbs a major focus of its Sydney pipeline. Beyond Double Bay, it recently completed the 14-residence Piper in Point Piper and has projects underway or planned across Rose Bay, Woollahra and Darling Point.</p>

<p>The developer recently secured approval for Verano in Rose Bay, a six-level development comprising 21 two, three and four-bedroom apartments, also designed by MHNDU.</p>

<p>55 William&nbsp;is soon to be release to the market with VIP appointments commencing early September,&nbsp;with residences priced from $4.5 million.</p>

<p>[smartcode_project_cta:default project_id=152579]</p>


Fortis continues eastern suburbs push with 55 William launch

<p>UAE-based developer Arada has unveiled plans for a $2 billion twin-tower apartment development in Broadbeach, marking its first move into Queensland as it continues its rapid expansion across Australia.</p>

<p>Arada will develop 952 apartments across two towers on a prominent site opposite the Gold Coast Convention and Exhibition Centre, with the project targeted for completion ahead of the Brisbane 2032 Olympic and Paralympic Games.</p>

<p>The project represents Arada's largest commitment to the Australian market since arriving in the country in 2024 and significantly expands a local pipeline that has now grown to eight projects and more than 5,000 homes.</p>

<p>It will also be the first major Queensland project delivered by Roberts Co since the tier-one contractor was acquired by Arada Group in 2025.</p>

<p>Plus Studio has designed the Broadbeach development, which will comprise one, two and three-bedroom apartments across two towers connected by a landscaped podium.</p>

<p>A significant resident amenity offering will include lagoon and lap pools, a gym, sauna and steam room, alongside a mist room, infrared room and salt scrub facilities. Communal terraces, private dining areas, a library, residents' lounge and work-from-home spaces are also planned. Around 1,200 sqm of retail and hospitality space will occupy the ground floor.</p>

<p>The site puts Arada in one of the Gold Coast's most active apartment markets, directly opposite the convention centre and within walking distance of Pacific Fair, The Star Gold Coast and Broadbeach's dining and retail precinct.</p>

<p>It also has immediate access to the Gold Coast light rail network and sits just a few blocks from the beach.</p>

<p>Arada Group Chief Executive Ahmed Alkhoshaibi said Broadbeach represented an opportunity for the developer to expand beyond its initial NSW pipeline.</p>

<p>“Broadbeach is a world-class address that gives us the canvas to create a community of exceptional design and lifestyle quality that genuinely enriches the daily lives of the people who call it home,” Alkhoshaibi said.</p>

<p>“This is our first development outside New South Wales, and it reflects our growing ambition to grow in key urban markets around the country.”</p>

<p>Alkhoshaibi said bringing Roberts Co into the project would give Arada greater control over the development and construction process.</p>

<p>“Delivering this project through Roberts Co, our own tier-one construction business, means we can bring the quality, pace and accountability that our buyers expect.”</p>

<p>The move into Broadbeach comes as Arada accelerates its Australian expansion following its entry into the market two years ago. The developer has assembled a pipeline of eight projects comprising more than 5,000 homes, while the acquisition of Roberts Co last year gave the group its own Australian construction capability.</p>

<p>Globally, Arada has a development portfolio valued at $50 billion comprising more than 55,000 homes across the UAE, United Kingdom and Australia.</p>

<p>The Gold Coast is emerging as the next major market for the developer, with strong population growth and infrastructure spending ahead of the 2032 Games continuing to underpin significant apartment development across the coastal strip.</p>


Arada plots $2 billion Broadbeach towers in major Queensland move

<p>Sydney’s downsizer market is changing, with a growing cohort of buyers prioritising the right home over simply finding a smaller one.</p>

<p>Coronation Property Head of Sales Cam Porter says the traditional idea of downsizing does not necessarily reflect what many buyers are now looking for, particularly those moving from established family homes across Sydney.</p>

<p>Instead, he says they are increasingly becoming “right-sizers”, seeking lower-maintenance homes without sacrificing the space, amenity or quality they have become accustomed to.</p>

<p>“We are increasingly seeing buyers who are not motivated by the idea of simply moving into a smaller property,” Porter says.</p>

<p>“They are right-sizers. They want a home that is easier to manage and better connected, but they still expect generosity, quality and a floorplan that supports the way they live.”</p>

<p>It is a subtle but important distinction in a market where apartment developers are increasingly targeting established owner-occupiers.</p>

<p>[smartcode_project:default project_id=135149 project_image_fid=377495]</p>

<p>For many of these buyers, moving from a house to an apartment is not driven by a desire to dramatically reduce their living space. Instead, the appeal is in removing some of the maintenance associated with a larger home while retaining generous living areas, storage and enough flexibility to accommodate family and friends.</p>

<p>Coronation’s sales team is seeing buyers place particular importance on natural light, practical storage and additional rooms that can be used as guest bedrooms, home offices or secondary living spaces.</p>

<p>Kitchens and dining areas are also playing an increasingly important role, particularly for buyers who regularly entertain or have children and grandchildren visit.</p>

<p>[smartcode_project:default project_id=135149 project_image_fid=377494]</p>

<p>“These buyers still want their home to feel generous,” Porter says.</p>

<p>“They may want less maintenance, but they are not looking for less life.”</p>

<p>The challenge for the broader housing market is providing enough of the right stock to encourage that move.</p>

<p>While much of the discussion around Sydney’s housing shortage has centred on the number of homes being delivered, Porter says the diversity of those homes is equally important.</p>

<p>Older homeowners can remain in large family houses for longer when they cannot find an appropriate alternative in the neighbourhoods where they have built their lives.</p>

<p>“The decision is rarely as simple as wanting fewer bedrooms,” Porter says.</p>

<p>“People are weighing up their connection to a neighbourhood, the space they need for family, the quality of the home and whether it will continue to work for them over the long term.”</p>

<p>It also has implications beyond the downsizer market. Providing suitable apartments for smaller households can free up established houses for families who need the additional bedrooms and land, creating greater movement through the housing market.</p>

<h2>Lillian targets the next stage of apartment buyer</h2>

<p>It is a buyer Coronation is targeting at <a href="https://www.apartments.com.au/new-apartments/lillian-erskineville-9-metters-street-erskineville-nsw-2043">Lillian</a>, its new collection of apartments, terraces and penthouses at Erskineville Village.</p>

<p>Designed by Silvester Fuller, Lillian has been shaped around larger living spaces, natural light and flexible floorplans, alongside landscaped areas, wellness amenity and communal spaces for residents.</p>

<p>The development will form part of Coronation’s broader Erskineville Village precinct, which will combine new homes with green space, retail, hospitality and new pedestrian connections.</p>

<p>[smartcode_project:default project_id=135149 project_image_fid=377688]</p>

<p>McPherson Park will sit at the centre of the precinct, creating a significant new green space alongside the project’s retail and hospitality offering.</p>

<p>For Porter, the opportunity is to give buyers another housing option without forcing them to leave the part of Sydney they already know.</p>

<p>“People should be able to change the type of home they live in without having to change their entire life,” he says.</p>

<p>“For many buyers, Lillian offers the opportunity to remain connected to the Inner West and the city, while gaining access to a more convenient, walkable and considered way of living.”</p>

<p>[smartcode_project:default project_id=135149 project_image_fid=377687]</p>

<p>Coronation will explore the changing <a href="https://lillianresidences.com.au/news/lillian-x-space-x-downsizers-event-27-august/">right-sizer market at an event on August 27</a>, bringing together experts across property, design and lifestyle.</p>

<p>Held in partnership with SPACE, Poliform and Downsizer.com.au, the event will include a property market outlook from economist Michael Blythe alongside discussion around the considerations facing buyers planning their next move.</p>

<p>Attendees will also be able to learn more about the residences and amenity planned at Lillian Erskineville.</p>

<p>[smartcode_project_cta:default project_id=135149]</p>


From downsizing to right-sizing: What Sydney buyers want from their next home

<p>Family-owned builder and developer <a href="https://www.apartments.com.au/developers/omaya">Omaya</a> is bringing its 27-storey The Maybelle development to market, with the 229-apartment tower rising alongside Ismay Reserve near North Strathfield.</p>

<p><a href="https://www.apartments.com.au/new-apartments/the-maybelle-21-parramatta-road-homebush-nsw-2140">The Maybelle</a> will comprise one, two and three-bedroom apartments, with its height providing elevated outlooks towards the Sydney skyline and Harbour Bridge, while other residences will look across neighbouring Ismay Reserve.</p>

<p>Designed by <a href="https://www.apartments.com.au/architects/squillace-architects">Squillace Architects</a>, the tower combines its parkside setting with proximity to the established retail, dining and transport amenity around North Strathfield.</p>

<p>[smartcode_project:default project_id=134873 project_image_fid=376196]</p>

<p>Residences will feature open-plan living spaces and a choice of two interior schemes, while communal amenity is spread across two elevated levels of the building.</p>

<p>Level 8 will be home to the Garden Pavilion, a full-floor resident space incorporating communal entertaining and breakout areas, seating and recreation spaces. Further up the tower, a landscaped Sky Terrace on Level 14 will provide another communal area with panoramic views towards the Harbour Bridge and Sydney skyline.</p>

<p>At ground level, the development sits directly alongside Ismay Reserve, where lawns, walking paths, children's play areas, picnic spaces and recreational facilities extend the green space available immediately around the project.</p>

<p>[smartcode_project:default project_id=134873 project_image_fid=376194]</p>

<p>The Maybelle is also within walking distance of North Strathfield and the Bakehouse Quarter, which provides a mix of cafés, restaurants, shops and everyday services.</p>

<p>Existing rail and bus services provide connections across Sydney, while the future North Strathfield Metro and access to the M4 will add to the transport options available around the precinct. Walking and cycling routes also extend via Powells Creek towards Sydney Olympic Park and its sporting, entertainment and parkland precincts.</p>

<p>Families are also well positioned for access to a broad selection of established schools and education options across Strathfield and the surrounding Inner West.</p>

<p>[smartcode_project:default project_id=134873 project_image_fid=376181]</p>

<p>Omaya has operated in Sydney for more than 35 years, managing projects from acquisition and design through to construction and delivery. The family-owned company is both developer and builder of The Maybelle.</p>

<p>Apartments start from $560,000, with the development protected by 10-year Latent Defects Insurance.</p>

<p>Construction is well underway, with completion expected by the end of 2026 and move-in anticipated from Q1 2027.</p>

<p>[smartcode_project_cta:default project_id=134873]</p>


Fiona Lim

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