Summary:&nbsp;

<ul type="disc">
	<li>A new&nbsp;Golden Age Cinema&nbsp;with multiple screens and creative performance spaces</li>
	<li>Approximately&nbsp;60 metres of retail frontage&nbsp;along Oxford Street for small-scale, street-activating businesses</li>
	<li>53 apartments, including 15 affordable housing apartments</li>
	<li>Landscaped public connections between South Dowling and Verona streets, improving walkability and accessibility.</li>
</ul>

<hr />
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Developer WT Malouf has confirmed plans to transform the much-loved Verona Cinema site on Oxford Street in&nbsp; Paddington into a new mixed-use destination centred on culture, creativity and community.

The proposal, a State Significant Development Application (SSDA), will deliver a balanced mix of uses including 53 apartments, including 15 affordable, a new Golden Age Cinema with multiple screens and creative performance spaces, and several small-scale, street-activating businesses across its 60 metres of retail frontage.

The development will retain the Verona’s iconic brick façade, recognising the building’s role in Paddington’s cultural life for nearly three decades.

<img alt="Verona" data-entity-type="file" data-entity-uuid="efed0828-5cc4-4d77-a6df-83e7fa5d24ea" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202025-10-03%20at%209.19.31%E2%80%AFAM.png?VersionId=xHbLRgjfTSkScuLsLW_nRjX0Zi5Cwalo" />

WT Malouf has entered into exclusive arrangements with the operators of Golden Age Cinema &amp; Bar, a much-loved Surry Hills institution named among the Top 100 Cinemas in the World by Time Out. Golden Age will bring four screens and versatile creative spaces back to Paddington, helping to anchor Oxford Street’s future as a cultural and entertainment corridor. 
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“At a time when Sydney is losing suburban cinemas, we’re committed to creating a bigger and better cinema experience for Paddington,” said Jack Joseph, Director at WT Malouf.

“Golden Age’s arrival will ensure Oxford Street continues to be a home for independent film, live performance and community events.” 
&nbsp; 
The project has been designed in line with the City of Sydney’s Oxford Street Cultural and Creative Precinct strategy, which encourages new investment in cultural space, night-time economy and creative industries. It also aligns with the NSW 24-Hour Economy Strategy, contributing to the revival of Oxford Street as a safe, vibrant and connected cultural precinct that operates by day and night.

<img alt="Verona" data-entity-type="file" data-entity-uuid="ac1895bd-d09f-4cf6-aed4-9a2739c2d9b2" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202025-10-03%20at%209.19.45%E2%80%AFAM.png?VersionId=NcwfjdR0oF5xPbatoSGOR4oWAZm9yJJT" /> 
&nbsp; 
“This development is about more than apartments,” Joseph said. “It’s about contributing to Oxford Street’s restoration as one of Sydney’s great cultural boulevards, where people come to live, create and socialise.” 
&nbsp; 
‘’The new Verona is a once -in-a-generation opportunity to restore this important part of Oxford Street,’’ said Tim Greer, Director of Tonkins Zulaikha Greer (TZG). 
&nbsp; 
Alongside cultural and creative space, the Verona development will deliver new housing in one of Sydney’s most tightly held suburbs. 15 apartments will be set aside as affordable rental homes for essential workers, ensuring Paddington retains a diverse and connected community. 
&nbsp; 
The project is expected to be determined by the NSW Department of Planning, Housing and Infrastructure in 2026, with construction planned to start later that year and delivery within three years.

Joel Robinson

Paddington’s Verona Cinema set for luxury apartment transformation and new Golden Age Cinema

The Chatswood CBD is the latest city centre in the cross hair of the Minns Labor Government's push to support new housing.

They're pushing for up to 1,500 apartments on the former Sydney Metro construction site, which will include 180 build-to-rent apartments for essential workers, as well as new retail and commercial spaces and outdoor areas.

<img alt="Chatswood" data-entity-type="file" data-entity-uuid="ec539e11-accf-4844-bbce-1b453e0ee907" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202025-10-03%20at%209.09.58%E2%80%AFAM.png?VersionId=64L8ymb0LbjKbxcmvUux9TI9qXL8hnkR" />

The remaining mix will be build-to-sell, and incorporate affordable housing. The development will see the adaptive re-use of local heritage building Mowbray House, which operated as a boarding school from 1906 to 1954, for future community use.&nbsp;

Construction on the site is expected to start in late 2026, with the first essential workers expected to move in by late 2028.

Landcom is inviting feedback on the proposal from the community and stakeholders until 9am, Monday 27 October 2025.

<img alt="Chatswood" data-entity-type="file" data-entity-uuid="01cc2e55-a585-4a3f-afb2-bb6213dc59b8" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202025-10-03%20at%209.09.18%E2%80%AFAM.png?VersionId=ZaaHSI.h_CLRCYloljNdXSa4eigU6vae" />

The Chatswood site is the second&nbsp;to be secured under the Minns Labor Government’s $450 million investment in Landcom to deliver 400 build-to-rent homes for essential workers in Sydney, with 220 essential worker homes already being delivered in Annandale.

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Work is also underway on new build-to-rent apartments on the NSW south coast and work is set to start later this year on new build-to-rent housing in Lismore to boost rental supply in the NSW Northern Rivers.

Premier of New South Wales Chris Minns said essential workers are the backbone of not only Sydney but all of NSW and they deserve to have an affordable place to live near their job and community.

“This will be life changing for essential workers, who will get to live not only near their job but in one of the best-connected areas in all of Sydney.”

Minister for Planning and Public Spaces Paul Scully said people should be able to live, work, relax and play all within one community.

"Delivering both 180 new essential worker homes and 1300 further market and affordable homes will give that opportunity and choice back hundreds of people.

“We’ve dedicated another 180 homes to essential workers in this project so workers like our teachers, nurses, paramedics and police offices can build a life close to both their home and job.

“This is yet another example of density done well, providing additional, homes and jobs in an area that’s already well serviced by public transport, shops, restaurants, schools and health centres.”

&nbsp;

&nbsp;

Landcom CEO Alex Wendler said this is a highly productive time for Landcom where we are sustaining strong momentum across our entire delivery program.

"Here at Chatswood, we are leading the development of a major city precinct to do density well and make homes happen. This is a great example of Landcom making the government’s policy ambitions a reality and bringing to life the kind of housing options our city needs.”

Premier of New South Wales Chris Minns said essential workers are the backbone of not only Sydney but all of NSW and they deserve to have an affordable place to live near their job and community.

NSW Gov, Landcom plan 1,500 new apartments in Chatswood CBD

Dexus' push into the residential development space is moving down to Melbourne, with the real estate asset giant taking on a x at the southern end of St Kilda Road.

Dexus, who has recently starting developing luxury apartments in Sydney's Northern Beaches, is planning a 27-storey tower with over 400 new apartments at the intersection of St Kilda Road and Queens Road.

The proposal, now with VIC Planning, seeks to replace the ageing 19-storey former Cadbury office building at <a href="https://www.apartments.com.au/new-apartments/636-st-kilda-road-melbourne-vic-3004">636 St Kilda Road</a> with a contemporary high-density apartment complex designed by architecture firm&nbsp;<a href="https://www.apartments.com.au/architects/bates-smart">Bates Smart</a>.

According to the Urban Context Report filed to VIC Planning, the development will respond to the site’s landmark location through a "refined and sculptural built form that mediates between the scale of St Kilda Road and Queens Road” while reinforcing “a sense of civic address at this prominent intersection.”&nbsp;

<img alt="First look: Dexus proposes 27-storey residential tower at 636 St Kilda Road" data-entity-type="file" data-entity-uuid="dfd2ebd1-e311-4348-9c7d-b3d73b64ade4" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/St%20Kilda%20bldg.png?VersionId=_DHkdNAj1U3wcH0BX51t2MJYeIMrbG2w" />

The architectural design features active frontages, new pedestrian through-links and an extensive landscape strategy that integrates with the surrounding boulevard character.

The apartment mix is varied, comprising 40 studios, 87 one-bedrooms, 203 two-bedrooms, 66 three-bedrooms, and six penthouses, with each dwelling designed to meet the standards set out in Clause 58 of the Port Phillip Planning Scheme.&nbsp;

A key element of the proposal is a $9.6 million contribution, equivalent to three per cent of the project’s estimated development cost, to the Social Housing Growth Fund, aimed at supporting affordable housing outcomes across Victoria.

<img alt="First look: Dexus proposes 27-storey residential tower at 636 St Kilda Road" data-entity-type="file" data-entity-uuid="7f138f11-5277-461f-8d12-9533b2960586" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/St%20kilda%20rd%20site.png?VersionId=m_ZioKYhwkvekE3ZUF6y7bz.5_5yFPnZ" />

The site’s three street frontages, St Kilda Road, Queens Road, and Queens Lane, enable significant setbacks and design flexibility.

Bates Smart noted the proposal "reinforces the intent for St Kilda Road North to accommodate higher-density, mixed-use development,” leveraging its location near the soon-to-open ANZAC Station tram-rail interchange and the principal cycling corridor along the boulevard.

They emphasised&nbsp;the building’s role as a city-shaping gateway, writing that the proposed tower is “designed to contribute positively to the skyline and urban character of St Kilda Junction,” and would offer visual connections to key city landmarks, including Albert Park Lake and the Shrine of Remembrance.

Public realm upgrades are also proposed as part of the scheme, including a 138 sqm linear park, extensive landscaping, and around 188 metres of active frontages to enhance permeability and safety at the ground plane. A total of 449 car spaces and 120 bicycle spaces are planned across the four basement levels.

<img alt="First look: Dexus proposes 27-storey residential tower at 636 St Kilda Road" data-entity-type="file" data-entity-uuid="dfdbccd3-6954-417e-8543-c6b1f1b5df1b" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/St%20KILDA%20rooftop.png?VersionId=.xI5fkVYETzG1WJaiOsOt8Yd4BgQx0DA" />

Dexus is positioning the project as a strategic redevelopment aligned with the St Kilda Road North Precinct Plan. The Planning Report by Urbis states that the distinct features of the site, the emerging context to its interfaces, and the surrounding policy context justify consideration of a taller building” despite the site being subject to Design and Development Overlay – Schedule 26 (DDO26).

St Kilda Road has been one of the most popular streets for residential development in recent years. The likes of Victoriana, The Muse, and St Boulevard are the most recently completed buildings, oriented to look over the adjacent Albert Park Lake, while Gamuda Land is currently developing <a href="https://www.apartments.com.au/new-apartments/fareham-st-kilda-95-st-kilda-road-st-kilda-vic-3182">Fareham</a>, and Hirsch &amp; Faigen has a building in the precinct they will soon launch, just off St Kilda Road on Queens Road.

First look: Dexus joins St Kilda Road apartment ranks with gateway tower proposal

Melbourne’s City Circle tram loops past a dense matrix of culture, education and commerce, but few intersections offer as much access in so little walking distance as the northern end of King Street.

Here, Aspire Melbourne rises 64 storeys from the edge of Flagstaff Gardens, with immediate connectivity to tram and train networks, and pedestrian access to Queen Victoria Market, Marvel Stadium and Melbourne’s major university precincts.

Developed by ICD Property with design by Fraser &amp; Partners, Aspire Melbourne brings 570 apartments to one of the CBD’s most spatially balanced positions, directly between civic green space and key employment infrastructure.

[smartcode_project:default project_id=2575 project_image_fid=248847]

Everything from retail and dining to sporting events, art, theatre, and festivals, or the serenity of the city’s gardens, is within walking distance of Aspire.

Melbourne's thriving coffee culture is showcased in the CBD's cobblestoned laneways, with popular cafes such as Brother Baba Budan, Krimper, Stagger Lee's, Higher Ground, and Manchester Press all nearby.

For culinary enthusiasts, Melbourne offers a variety of dining experiences. Highly recommended establishments include Maha, Farmer's Daughter, Coda, and MoVida Next Door, offering everything from Middle Eastern dinners to a night out.

[smartcode_project:default project_id=2575 project_image_fid=79443]

Getting around Melbourne is as effortless as finding a great cup of coffee, thanks to the city’s clean, reliable and extensive public transport network. Aspire’s curved tower is a short walk from Melbourne Central Station, Southern Cross Station and the Free Tram Zone, offering seamless connections across the CBD and out to suburban precincts.

This inner-city accessibility is complemented by Aspire’s rare proximity to green space. The tower directly overlooks Flagstaff Gardens, the city’s oldest park, with Fitzroy Gardens and the Royal Botanic Gardens also nearby, framing the CBD in natural beauty.

Just 11 minutes on foot, Queen Victoria Market adds another layer of amenity. A longstanding hub of culture and commerce, it offers fresh produce, gourmet foods, artisanal goods and vibrant multicultural fare, all woven into the daily rhythm of city life.

[smartcode_project:default project_id=2575 project_image_fid=79445]

To the west, the CBD’s entertainment quarter features Marvel Stadium, just 750 metres from Aspire, ideal for sports fans and major events.

To the south, Crown Casino along the Yarra River offers entertainment, dining and family-friendly activities, accessible in under 10 minutes by tram.

The Arts Centre Melbourne, a hub for visual art, theatre, music and performance, is also within easy reach by public transport or car.

[smartcode_project:default project_id=2575 project_image_fid=311]

For families looking to set up roots in the CBD, education options abound within a one-kilometre radius of Aspire.

The prestigious Haileybury opened its Melbourne CBD campus in January 2017 offering Melbourne's first Early Learning Centre to Year 12 private school campus in the CBD.&nbsp;

<a href="/developments/north-melbourne-vic-3051">North Melbourne</a> Primary School, South Melbourne Primary School, Ozford College, and Simonds Catholic College are among the other choices, while universities like Victoria University, La Trobe University, and Monash University are less than 600 metres away.

[smartcode_project:default project_id=2575 project_image_fid=79444]

A limited selection of one, two, and three-bedroom apartments remain for sale, with pricing starting from $647,000.

“The Melbourne CBD apartment market has evolved in response to both the strong growth of the overall city as well as the increasing attraction of the CBD which offers unique lifestyle appeal, especially to the fast-growing cohorts of young professionals and university students,” <a href="/project-marketer/colliers">Colliers</a>&nbsp;Managing Director Residential Tim Storey said.

[smartcode_project_cta:default project_id=2575]

On the fringe of Flagstaff Gardens: Aspire Melbourne's prime location

The onset of the pandemic was a tough time for developers across the country.

In Western Australia, development came to a grinding halt.

“There had been little to no increase in the cost to build for about 12 to 13 years before the pandemic,” Gavin Hawkins, Executive Director of <a href="https://www.apartments.com.au/developers/edge-visionary-living">Edge Visionary Living</a>, one of Perth’s premier developers, told Apartments.com.au.

“Everything then went up overnight. Costs escalated, and so did the prices buyers had to pay. Pair the cost increase with the lack of available builders, and any project worth upwards of $100 million had to be paused because it wasn’t feasible to deliver.”

There were also a series of builder insolvencies, while many tier-one firms shifted their focus away from residential towers. “A lot of the large builders had taken on major government contracts for hospitals, schools and transport infrastructure, which offered lower risk and steadier returns. That left very few willing or able to deliver large-scale apartment projects in WA,” Hawkins said.

As a solution-driven business, Edge decided they would bring construction in-house.

“The builder-developer model is a more common model in the eastern states, but it hasn’t really been done in WA before,” Hawkins says. In the middle of 2023, they established Edge Construction, hiring senior staff members from reputable tier-one builders.

“We showed them our pipeline of projects, which de-risked the process somewhat, and now we have a 45-strong construction team working across our six projects currently under construction.”

[smartcode_project:default project_id=138456 project_image_fid=214895]

Edge’s portfolio is arguably one of the most enviable in the state, with a diverse spread both geographically and in terms of density.

In Crawley, the team is approaching completion of <a href="https://www.apartments.com.au/new-apartments/broadway-on-the-bay-crawley-168-broadway-crawley-wa-6009">Broadway on the Bay</a>, just 21 riverfront apartments in an eight-level building. North of Crawley, Edge is also soon to complete <a href="https://www.apartments.com.au/new-apartments/claytons-mindarie-beachfront-mindarie-50-alexandria-view-mindarie-wa-6030">Claytons Mindarie Beachfront</a>, an 89-residence community comprising apartments, penthouses, and two-storey townhouses.

One of Edge’s most notable developments is <a href="https://www.apartments.com.au/new-apartments/the-dunes-beachfront-residences-scarborough-1-reserve-street-scarborough-wa-6019">The Dunes</a>, a landmark project on the iconic Scarborough beachfront. Its 223 residences are spread across two buildings that will also feature a lagoon pool, wine cellar, and a series of formal and informal dining and lounge areas, reinforcing its positioning as one of the suburb’s most ambitious residential undertakings.

[smartcode_project:default project_id=134709 project_image_fid=248321]

Edge’s Fremantle project, <a href="https://www.apartments.com.au/new-apartments/muse-at-artisan-place-fremantle-19-burt-street-fremantle-wa-6160">Muse at Artisan Place</a>, is also breaking new ground as the first, and most premium stage, of a new residential precinct in the city’s east end. They have two of the four buildings, Muse West and Muse East, under construction, which will deliver 153 of the broader Artisan Place precinct that will eventually comprise 277 residences.&nbsp;

Not forgetting the CBD fringe, Edge has also commenced the build of <a href="https://www.apartments.com.au/new-apartments/lumiere-south-perth-35-mends-street-south-perth-wa-6151">Lumiere</a>, a mix of 115 one, two, and three-bedroom apartments in a striking curved building by Hilliam Architects in South Perth. Lumiere also leans heavily on resident amenity, with an infinity heated pool with cabanas, a gym with a sauna and yoga deck, billiards room and cocktail bar, a residents’ lounge with fireplace and dining area, and a street-level café and wine bar.

[smartcode_project:default project_id=101025 project_image_fid=250028]

Edge is doubling down in South Perth, having recently acquired a site on Harper Terrace, the last privately held riverfront block in South Perth’s Mends Street precinct. Hawkins says the team had been working for years to secure the adjoining block, which had four separate owners in an original apartment building. Then the neighbouring cleared block came up for sale, allowing them to create a prized and unrepeatable 4,000 sqm-plus site.

The plan is to launch Harper on Swan, an 11-level building with around 71 apartments, mostly three-bedroom residences, to the market soon. Hawkins says the downsizer market in particular continues to be resilient in WA. “Now their homes are up to double what they were four years ago, and they are ready to take advantage of that and move into a new apartment,” Hawkins says.

“With strong population growth, full employment, and limited supply in the new apartment space, WA is well positioned heading into 2026.”

Edge’s portfolio is arguably one of the most enviable in the state, with a diverse spread both geographically and in terms of density.

How EDGE Visionary Living navigated the pandemic, and came out stronger: Five minutes with Gavin Hawkins

St Kilda apartments

Melbourne’s design-focused development group Neometro is advancing designs for its new site opposite Alma Park in St Kilda East.

Neometro are seeking to pay tribute to St Kilda's architectural heritage and cosmopolitan spirit, commissioning&nbsp;Kerstin Thompson Architects (KTA) and award-winning landscape consultants Myles Baldwin Design to create 41 apartments and 21 two and three-level townhouses at 97 Alma Road, a near 5,000 sqm site they bought last year for almost $22 million.

KTA has responded to the brief by celebrating connection with the landscape at all scales, from site planning to shared spaces and interiors.

The block is divided by landscape pockets, providing garden areas, natural light and ventilation to all apartments. An enhanced sense of community is promoted through quality outdoor shared spaces including the east garden spine, linear gardens with native planting, activated laneways between the townhouses and an apartment roof top terrace with communal food production and BBQ area.

The communal courtyard acts as a protected green for the existing trees of significant cultural values and history.

Read more:&nbsp;<a href="/news/vic/neometro-secure-next-apartment-development-site">Neometro secure next apartment development site</a>

<img alt="Neometro Alma Rd" data-entity-type="file" data-entity-uuid="a12d06fd-958a-41fc-aa1d-91f97ac5b6eb" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Neometro%20Alma%20Rd%202.jpg?VersionId=0kilyFMdoufDcOF19ffM6.sGiVN_k4hZ" />The proposed renders for 97 Alma Road: Image credit: Neometro with KTA

Designed with healthy living in mind – 97 Alma Road is the next generation of green building that not only includes environmentally responsible and resource-efficient building concepts, but also integrates human wellbeing, something Neometro have pioneered and evolved for over three decades.

&nbsp;“For more than 30 years we’ve been refining our approach to healthy building, establishing a set of pillars—air, light, comfort, connection, mind and body that consider all three aspects of health and wellbeing equally—mental, social and physical," Neometro Director James Tutton says.

Aligned to Victoria's Climate Change Framework, which has a target of net-zero carbon by 2050, 97 Alma Road will feature a range of energy-efficient features, including solar panels, rainwater harvesting systems, and high-efficiency appliances. All units will have passive solar design with direct access to sunlight for periods of the day, and no south-facing apartments. All apartments have cross-flow ventilation.

The building will also incorporate passive design principles to maximise natural light and ventilation and reduce the need for artificial heating and cooling.

<img alt="Saint Alma Neometro" data-entity-type="file" data-entity-uuid="4efff7c5-7fcb-4229-a95e-79b8cff08c13" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202023-05-29%20at%2010.43.53%20am.png?VersionId=7sYVYy6zLsIQb6UTl5ZE2WpXeV0wisDe" />

Architect Kerstin Thompson says 97 Alma Road offers a graceful return to treasured memories, forging a connection with a valued part of Melbourne’s urban history while offering a new approach to multiple housing.

"We really considered what it means to arrive home, celebrating the ‘homecoming’ with civic scaled entries to the apartment building and activating differentiated laneways between the townhouses," Thompson says.

KTA’s vision is to provide each apartment with its own distinguishing architectural element: a bay window, an arch, a sunroom, a delightfully odd-shaped window, or a juliette balcony. A feature that forges an attachment to one’s own home because it’s like no other.

An artist will be engaged to create a public art piece, inline with the City of Port Phillip's Public Art Guidelines 2017.

Residents will have access to a 141 sqm rooftop deck which will feature a&nbsp;food production area, and the ground level will have a food and beverage tenancy, suited for a cafe with outdoor seating.

Neometro are seeking to pay tribute to St Kilda's architectural heritage and cosmopolitan spirit, commissioning Kerstin Thompson Architects (KTA) and award-winning landscape consultants Myles Baldwin Design to create 41 apartments and 21 two and three-level townhouses



First look: Neometro advance plans for huge St Kilda East site

High-end developer Fortis have submitted plans for a new project in Melbourne's St Kilda.

Fortis, who operate in Sydney and Melbourne's most sought-after areas,&nbsp;is seeking to create 39 apartments at 61-73 Fitzroy Street, a 2,661 sqm amalgamated site secured last year.

Fortis said they've long been interested in St Kilda, and in particularly Fitzroy Street.

"St Kilda has a colourful history, character &amp; charm and a unique position within Melbourne – immediate proximity to the CBD, parks and unrivalled amenity, yet distinctly coastal featuring one of Australia’s most well-known beaches," Fortis Director Charles Mellick, who co-founded the company in 2016 alongside Patrick Keenan and Dan Gallen, told Urban.

"Fitzroy Street is one of Melbourne’s most historic grand boulevards which has admittedly seen better days, but here lies the challenge and opportunity to breathe new life into the precinct."

<img alt="Fitzroy Street" data-entity-type="file" data-entity-uuid="963e4f3e-d07a-479e-9b77-74810ab1440c" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202023-01-17%20at%2011.54.50%20am.png?VersionId=BHfcEhyzkobBQ.hM0QYJMqK9KJ0THT8W" />

Fortis have had Woods Bagot design the Fitzroy Street project, which will also reinvigorate Fitzroy Street and benefit the local community.

Fortis called it a "precinct defining opportunity."

The site has a 65 metre street frontage, and a&nbsp;strategic location, at the mid-point of Fitzroy Street.

"Our proposal will be a catalyst for rejuvenation,"&nbsp;the documents submitted to Port Phillip Council noted.

"This opportunity is to redefine the local area and play a key part in the Fitzroy Street’s return to former grandeur.

"The extensive frontage to Fitzroy Street offers immense opportunity for activation in what is currently a run-down retail strip."

<img alt="Fortis Fitzroy" data-entity-type="file" data-entity-uuid="80ba4998-4658-4262-9e53-7f143d1dcc2e" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202023-01-17%20at%2011.55.25%20am.png?VersionId=zI3tE6UU.bCJeoq8lZ3l76HxxkJVGniA" />

There will be around 950 sqm of hand selected retailers, likely to be a providore, a bakery, or a signature food and beverage venture.

"[The retailers will cater] to the daily needs of surrounding residents, provide passive day and night activation and give everyone a compelling reason to visit Fitzroy Street."

The 39 apartments will be located above and behind the retail, focusing on "quality not quantity."

"Lucky future residents will enjoy refined common amenity on the ground floor, the retail experience, beachside living and everything St Kilda has to offer on their doorstep," the documents stated.

There will be just three one-bed apartments, 19 two-bedders, and 10 three-bedroom units.

<img alt="Fitzroy Street Fortis" data-entity-type="file" data-entity-uuid="5a00b731-ad77-438d-ab96-315f761df527" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202023-01-17%20at%2011.54.58%20am.png?VersionId=bb.l8xq770FlLQQv3ppe3Ac9B14RKvQT" />

Two three-bedroom duplex penthouses will be on offer, as well as five three-bedroom penthouses.

The plans have 100 parking spaces, and 39 bike spaces.

Fortis say the existing architecture in St Kilda influenced the design of the project.

<img alt="Fitzroy Street Fortis" data-entity-type="file" data-entity-uuid="4ed034bd-450a-4d15-bf4c-ed629cabf5a5" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202023-01-17%20at%2011.55.07%20am.png?VersionId=wyOTZj8XzOZNHqDUGuNSl1QL1dwITGbx" />

"Victorian Grandeur is a prevalent motif and its contribution to the character and charm of St Kilda is apparent through the use of refined fretwork and double columns," the design statement noted, citing&nbsp;St Kilda's Linden Gallery as an influence.

"This former grandeur has become a recognisable feature of current day St Kilda. Our proposal seeks to rejuvenate this charm through its façade articulation, balustrades and generous planter boxes. The intention is to add a further layer of contemporary charm and character to St Kilda."

Cobild Construction have already been appointed as the lead construction partner on the project, having already been appointed to 10 of Fortis' projects since teaming up together in 2018. Local landscape designer Florian Wild are in charge of the landscaping.

Fortis have had Woods Bagot design the Fitzroy Street project, which will also reinvigorate Fitzroy Street and benefit the local community




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