<a href="https://www.apartments.com.au/developers/draycon">Draycon Building</a> is nearing completion of Boutique Chevron Island, a 42-apartment development on the northern end of Chevron Island at 17–19 Parneno Street, with a limited-time offer of fully furnished apartments available.

Now more than 90 per cent complete, <a href="https://www.apartments.com.au/buildings/boutique-chevron-island-17-19-parneno-chevron-island-qld-4217">Boutique</a> has been shaped by one of the Gold Coast’s most tightly held island addresses, where riverfront outlooks and walkable access to Surfers Paradise converge.

For Draycon Building Managing Director Howard Dabit, the appeal of the site was immediate.

“I knew it was a good site as soon as I saw it,” Dabit said.

“The position and location on the north end of <a href="https://www.apartments.com.au/developments/chevron-island-qld-4217">Chevron Island</a>, the way the river swirls around the site basically from the north to the east, it feels like the site is surrounded by the water. The height that we’ve got and the aspect looking north is beautiful. Eighty per cent of the apartments are looking north so they get that drenching sunlight coming in.”

[smartcode_project:default project_id=89709 project_image_fid=360922]

That northern orientation places the development within a stretch of Chevron Island defined by open river aspects and skyline views, while remaining embedded in the suburb’s established village setting.

Chevron Island has increasingly drawn owner-occupiers seeking centrality without the intensity of high-rise beachfront living. Positioned at the geographical centre of the Gold Coast, the island offers direct access to both the beach and key cultural infrastructure while retaining a neighbourhood-scale character.

Connected by bridge to Surfers Paradise, Chevron Island offers walkable access to beaches, riverfront parklands and a revitalised foreshore boulevard animated by walkers and cyclists throughout the day. The Pacific Ocean is only minutes away, reinforcing the suburb’s dual river-and-surf identity.

At the same time, Thomas Drive forms the spine of the island’s village life, delivering cafés, wine bars, casual dining and everyday services within easy reach. Independent grocers, wellness operators and neighbourhood retailers contribute to a community atmosphere that remains distinct from the vertical scale of the beachfront.

[smartcode_project:default project_id=89709 project_image_fid=360915]

In the opposite direction, the Green Bridge links directly to HOTA – Home of the Arts – placing galleries, performance venues and parklands within walking distance. Weekly markets and major exhibitions draw visitors from across the region, while residents return to a quieter residential pocket at day’s end.

Public transport, including nearby bus routes and the G:link light rail corridor along the coastal spine, strengthens connectivity north and south. Griffith University, the Gold Coast University Hospital precinct and established private schools such as The Southport School are all within a short drive.

Ongoing investment across Surfers Paradise, HOTA and the broader Southport corridor has elevated amenity while preserving Chevron Island’s comparatively low-rise residential character. It is this balance, walkable village atmosphere paired with metropolitan-scale infrastructure, that continues to differentiate the suburb from higher-density beachfront precincts.

Boutique comprises just 42 residences, designed to maximise river and skyline outlooks within this tightly held island setting.

Boutique Chevron Island is slated for completion in April 2026, with prices starting from $1,220,000.

[smartcode_project_cta:default project_id=89709]

Joel Robinson

Draycon Building’s Boutique Chevron Island places 42 residences at the heart of the Gold Coast

Sydney developer <a href="https://www.apartments.com.au/developers/deicorp">Deicorp</a> has secured planning approval for a $300 million residential development in Lindfield, marking the company’s second project on Sydney’s North Shore and its first on the Upper North Shore.

Located on Beaconsfield Parade and designed by DKO Architecture, the state significant development comprises three buildings of up to 10 storeys and will include 399 residences, including 59 affordable homes and 40 adaptable homes.

Residences will range in size from one, two and three bedrooms, with two-bedroom apartments accounting for over 60 per cent of the product make-up. Residents will have access to a broad suite of amenities, including a wellness area, indoor and outdoor recreational spaces, a pool, a gym, a community room and a golf simulator.

In line with Deicorp’s long-standing focus on creating transit-oriented communities, the project is located just 260 metres from the Lindfield Train Station, reinforcing its role in delivering well-connected housing close to established infrastructure, retail and local services.

The inclusion of affordable and adaptable housing supports greater diversity within the local market, while the mix of apartment types responds to demand from downsizers, young professionals and families seeking access to the Upper North Shore.

Deicorp Founder Fouad Deiri OAM said the approval represents an important milestone for both the company and the suburb

“This approval allows us to deliver well-designed homes in a location that is already supported by strong transport and community infrastructure," Deiri said.

"Our focus is on creating places that integrate into their surroundings and provide long-term value for residents, and the broader Lindfield community. Being within walking distance of the station ensures this project supports sustainable growth in the right locations."

Across its portfolio, Deicorp currently has 4,703 apartments under construction, playing a leading role in shaping connected, liveable communities across Sydney.

Its expanding portfolio of Metro-linked developments includes Tallawong Village, <a href="https://www.apartments.com.au/new-apartments/kings-bay-village-five-dock-53-75-queens-road-five-dock-nsw-2046">Kings Bay Village</a> in Five Dock, <a href="https://www.apartments.com.au/new-apartments/hyde-metropolitan-sydney-133-141-liverpool-street-sydney-nsw-2000">Hyde Metropolitan</a> in Sydney CBD, <a href="https://www.apartments.com.au/new-apartments/falcon-alexander-crows-nest-8-alexander-street-crows-nest-nsw-2065">Falcon &amp; Alexander</a> in Crows Nest and Showground Village, Castle Hill.

Deicorp purchased the Beaconsfield Paradise site last year. Construction is scheduled to commence in Q2 of 2026 and will be completed in 2029.

Deicorp expands portfolio to nearly 5,000 apartments with Lindfield project

In a joint venture with The Trump Organization, Australia developer Altus Property Group has announced plans to bring a Trump International Hotel &amp; Tower to the Gold Coast, marking the first Trump-branded project in Australia.

"Trump International Hotel &amp; Tower, Gold Coast is our first official project in Australia and reflects our unwavering commitment to delivering world-class luxury experiences in iconic locations around the world," Eric Trump, Executive Vice President of The Trump Organization, said.

"This development exemplifies the Trump brand’s dedication to quality, sophistication, and unmatched service, and we are thrilled to bring this vision to the vibrant Gold Coast community."

The 91-storey building, which will become the tallest in Australia at 335 metres, will feature a&nbsp;285-room luxury hotel bearing the trademark Trump logo. It will also include 272 luxury residential apartments, a three-level podium with an exclusive Beach Club, and over 3,400 sqm of premium commercial, retail, and dining space, revitalizing the central Surfers Paradise precinct.

“Trump International Hotel &amp; Tower, Gold Coast will be a truly unique offering in the Australian market, bringing the prestige and allure of a world-class luxury brand,"&nbsp;Altus founder and chief executive David Young said.

"Altus Property Group is proud of its track record in delivering landmark developments across Australia, and our expertise ensures this project will be an outstanding success."

Trump Hotel heads for the Gold Coast to become Australia's tallest building

More than a century after the Corrimal Coke Works first opened in 1912, the industrial landmark that helped shape the suburb is being reinterpreted as a walkable residential neighbourhood, with Stage One of <a href="https://www.apartments.com.au/new-apartments/the-works-stage-one-27-railway-street-corrimal-nsw-2518">The Works</a> now underway at 27 Railway Street.

For 102 years, the site was central to <a href="https://www.apartments.com.au/developments/corrimal-nsw-2518">Corrimal</a>’s economic and social identity before operations ceased in 2014. Rather than erasing that legacy, developer Legacy Property has embedded it into the masterplan, retaining and reinterpreting elements such as the iconic 1912 brick chimney and sections of the original C1 Coke Oven Battery, alongside the adaptive reuse of the former powerhouse building.

Stage One will introduce 181 apartments across low-rise buildings, offering predominantly two and three-bedroom residences with completion targeted for mid-2027. The scale and configuration reflect a deliberate focus on owner-occupiers, targeting those seeking a lower-maintenance home in a prime location within the northern suburbs of Wollongong.

[smartcode_project:default project_id=143415 project_image_fid=359833]

Apartments have been designed to maximise natural light and cross-ventilation, with floor-to-ceiling glazing extending living areas onto generous balconies. Engineered timber flooring, induction cooktops and 900mm ovens in larger residences support everyday functionality, while two interior palettes allow buyers to tailor finishes to their preferences. The material selection draws on a restrained coastal language, intended to connect homes to their surroundings rather than compete with them.

The Works forms part of a broader 18-hectare masterplan that will ultimately deliver around 550 dwellings, new parks, and a heritage precinct celebrating the site’s past. More than seven hectares are dedicated to open space, including Southern Park and a Village Green with community gardens and recreation areas. The creek corridor is being rehabilitated with 150,000 native plantings, restoring biodiversity to the site and softening landscape.

[smartcode_project:default project_id=143415 project_image_fid=359841]

Positioned adjacent to Corrimal Station and within walking distance of Corrimal Town Centre, the precinct places daily essentials, rail connections and local retail within easy reach. Wollongong CBD, including the hospital, university and entertainment venues, sits approximately 6.5 kilometres to the south.

For buyers more familiar with North Wollongong, Corrimal offers a different proposition: a well-established coastal suburb framed by beaches to the east and the escarpment to the west, with a strong sense of local identity shaped in part by the former Coke Works. The Works seeks to reinforce that identity by creating a connected, walkable neighbourhood between coast and escarpment, rather than a standalone apartment complex.

Sustainability underpins the development approach. The Works is targeting Wollongong’s first 5-Star Green Star-rated community, with water-sensitive urban design, recycled materials and energy-efficient buildings integrated across the masterplan. For residents, these measures provide not only environmental benefits but also reduced operational costs and future resilience.

[smartcode_project:default project_id=143415 project_image_fid=359842]

With construction commenced and display materials available to view, prospective buyers can now engage more directly with the project’s vision, reviewing floorplans, material selections and the broader masterplan in detail. For many local homeowners weighing a move, the opportunity to experience how heritage, landscape and contemporary design intersect may help bridge the gap between familiarity and the next chapter.

As Stage One progresses toward its mid-2027 completion, The Works represents a significant chapter in Corrimal’s evolution, transforming a site that once powered local industry into a walkable residential precinct designed for its next generation of residents.

[smartcode_project_cta:default project_id=143415]

Legacy Property’s The Works reimagines Corrimal’s century-old Coke Works

When it comes to developing in Melb​ourne's Bayside region, <a href="https://www.apartments.com.au/developers/lowe-living">Lowe Living</a> knows exactly what buyers want.

With a longstanding presence in the area and a string of sell-out projects, Lowe Living consistently delivers developments that are as sought-after as their predecessors.

Their latest instalment is in <a href="https://www.apartments.com.au/developments/hampton-vic-3188">Hampton</a><a href="https://www.apartments.com.au/developments/hampton-east-vic-3188">&nbsp;East,</a> the same postcode where they have previously delivered Hampton Hill and Oceano. The developer-builder recently commenced construction on its newest project,&nbsp;<a href="https://www.apartments.com.au/new-apartments/marella-hampton-31-35-alicia-street-hampton-east-vic-3188">Marella</a>, a collection of 32 apartments just five minutes from the beach.

Site acquisition is paramount to success. Lowe Living rarely brings a building to market that isn’t within walking distance of essential amenities, whether it be the beach, a prominent retail strip, or a train station. Marella is no exception, located at its Alicia Street address, less than a kilometre from the retail heart of Hampton Street and Hampton Station.

[smartcode_project:default project_id=146197 project_image_fid=358495]

Equally important to Lowe Living is the architecture.

For Marella, they appointed <a href="https://www.apartments.com.au/architects/cera-stribley-architects">Cera Stribley</a>, who explains that the architectural vision was to create a contemporary reinterpretation of the Californian bungalow, a style that’s iconic to Hampton’s heritage.

"By borrowing, abstracting, and reinterpreting elements of this quintessential style, such as strong datum lines, articulated columns, exposed structures, and roof tiles, our design strikes a balance between modernity and familiarity," says Cera Stribley.

"This approach ensures that the development is not only visually appealing but also contextually sensitive, resonating with Hampton's existing architectural landscape."

[smartcode_project:default project_id=146197 project_image_fid=358499]

The building features terracotta brick, soft cream masonry, and exposed metal detailing, giving it a tactile presence that is intended to weather gently over time.

Internally, the focus on lasting quality continues, with two and three-bedroom residences anchored by sculptural stone kitchen islands, natural light, and clearly defined transitions between living, dining, and outdoor spaces.

The layouts have been carefully designed. Open-plan zones extend to private balconies, with light-filled interiors and generous kitchen proportions, supported by Miele wall ovens, induction cooktops, and integrated fridge-freezers. These are not small apartments rebranded as luxury; they have been designed at scale, with ample storage, hotel-style entry access, and secure basement parking provided as standard.

[smartcode_project:default project_id=146197 project_image_fid=358492]

At the uppermost level, Marella’s Signature Collection penthouses offer city or bay views, large entertaining terraces (some with outdoor spas), and elevated finishes, including fully wrapped stone kitchen benches and a Liebherr wine fridge.

Flexible room arrangements allow for a fourth bedroom or secondary living space, sought-after by both empty nesters who want the space when family visits and families with older children.

[smartcode_project:default project_id=146197 project_image_fid=358498]

A residents’ lounge on the ground floor reinforces the project’s small-community feel. With a fireplace, private dining area, and adjoining terrace, it’s one of several shared spaces that balance amenity with privacy and scale.

Construction has commenced, with completion expected in early 2027.

[smartcode_project_cta:default project_id=146197]

Lowe Living continues Bayside legacy as Marella rises in Hampton

Property Awards

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Balfour Group, the Melbourne-based high end property developer, has taken out the inaugural Best Boutique Property Developer in Australia award at the Property Guru Asia Property Awards.

Balfour, ran by owner and architect Steve A'Beckett, were judged on their One Adams Street development in South Yarra (pictured above and below), Armadale Residences on Armadale's Horsburgh Grove and 1683 Malvern Road in Malvern.

The independent judges said Balfour Group’s impeccably designed and forward-thinking projects provide a glimpse into the future of residential development in Australia.

"Their residences impress with glamorous interiors, generous spaces and top of the line health, wellness and automation features, raising the bar high in luxury and sustainable development.”

It was One Adams St which really caught the eye of the judges.

<img alt="" height="2235" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/balfour_one_adams_2.jpg" width="2000">

A'Beckett says that in the case of One Adam Street, their objective is always to ensure our design is a real show of strength, detail, permanence, luxury and style.

"You don’t get many significant buildings constructed out of brick anymore as it is laborious and therefore expensive. However, it is a beautiful material that is creating a sense of monumentalism. We are creating a legacy building that will further enhance South Yarra’s rich architectural heritage 100 years from now.” 

Balfour had Rob Mills Architecture design the boutique project of seven apartments.

"One Adams Street Apartments sculptural form challenges the senses and enlivens South Yarra's streetscape," Rob Mills says.

<img alt="" height="1383" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/balfour_one_adams_3.jpg" width="2000">

"Each has a distinct character responding to the shape of the site, the built context and the surrounding views. In this instance, a long, rectangular site easing into a tapered corner becomes the driver for a strong sculptural building, housing seven luxury apartments including a spectacular penthouse.

"The scale and form of the building is in keeping with the adjacent Art Deco apartment blocks and a domed synagogue, while views of Fawkner Park help the building extend its visual reach and make connections with the landscape capturing space beyond the built form."

There was also plenty of interest from the judges in the two residence development in Armadale, with each 538 sqm property asking $12 million.

Each whole floor residence is set to have two separate studies and two living spaces.

“We are committed to creating breathtaking developments that are best in their class," Beckett says.

"Our success is evidenced by our extensive track record delivering beautifully designed buildings which integrate harmoniously into their exclusive urban environments.”

Balfour Development Group is a property development Company founded in 2000 by property development industry veteran Stephen A’Beckett.
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The independent judges said Balfour Group’s impeccably designed and forward-thinking projects provide a glimpse into the future of residential development in Australia

Melbourne-based Balfour Group named Best Boutique Developer at the 2020 Property Guru Asia Property Awards

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Investa’s Barrack Place, a future-proofed office designed to maximise occupant health and wellbeing, has taken home New South Wales’ top property award. 
Investa and Oxford Properties were presented with the Rider Levett Bucknall NSW Development of the Year award.
Located at 151 Clarence Street, and strategically placed between Martin Place and Sydney’s Western Corridor, Investa’s Barrack Place is an A-grade commercial office tower completed in 2018.
“Investa has transformed an uninspiring 1960s concrete tower into an exceptional office building that embodies the future of work – innovative, collaborative and connected,” says the Property Council’s Acting NSW Executive Director, Belinda Ngo.
Designed by Architectus, the 23-storey building combines modern design with a heritage feel. 
Featuring a contemporary glass tower atop a masonry podium façade, its fine grain ground-floor network of laneways creates an active thoroughfare between Clarence and Kent streets. 
With abundant natural light and views across the city, Investa’s Barrack Place boasts a 6 Star Green Star rating for completed construction. 
It also features Australia’s first WELL Core-and-Shell Gold pre-certification, recognising a building design that contributes to occupant health and wellbeing. 
“Investa’s Barrack Place incorporates forward-thinking wellness attributes that are increasingly demanded by global corporates to attract and retain top talent,” says RLB’s Managing Director, Matthew Harris.
“Among the impressive initiatives are Australia’s first operational smart building digital twin, Bluetooth smart-phone entry, exceptional end-of-trip facilities, advanced air filtration and multiple green spaces.”
The RLB NSW Development of the Year award is part of the 2020 Property Council of Australia / Rider Levett Bucknall Innovation and Excellence Awards program. RLB has partnered with the Property Council to present the awards program since its inception in 1982.
Eligible projects were judged on strict criteria, had to be complete in the previous five years, and operating for at least one year as at 31 December 2019. 
Investa’s Barrack Place is now competing in two categories – for the Colliers International Award for best office development and best sustainable development for a new building – at the national awards, which will be held in virtually on Thursday 22 October. 
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Investa’s Barrack Place takes out NSW’s top property prize

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Multi-award winning Gold Coast building company Choice Homes has won the Developers and Builders category in the annual Your Investment Property magazine’s Property Investor Awards for 2019.
The award recognises business achievements, year-on-year growth and market share as well as product innovation and how they have helped their property investment clients.
Choice Homes Director Troy Knight says the award is recognition of the hard work the company puts in to ensuring their product meets their market’s needs.
“We take very seriously the trust and faith our client’s put in us when purchasing a home as part of their investment strategy, and the award recognises this work and the stringent processes we have in place,” Mr Knight says.
“We employ six REIQ-registered client managers to work with our valued referral base to provide all the tools they require to successfully buy or sell a Choice Homes property.
“This includes a seven stage handover process involving contracts administration, delivery and quality control, and we follow up with ongoing maintenance and support services as well as continual communication and updates on their property and the housing market in general.”
Choice Homes develops and builds across a range of South East Queensland locations including the Gold Coast, Logan, Ipswich and the Scenic Rim as well as in <a href="/section/investing">Mackay in central Queensland</a>.
To read more about Choice Homes, <a href="/section/investing">click here</a>. 
 
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Gold Coast builder Choice Homes takes out Property Investor Award

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Choice Homes has won the 2018 HIA Gold Coast and Northern Rivers Housing Awards/ Apartment Complex of the Year.
This was Choice Homes' first go-round at building apartments.
The complex at <a href="http://101pohlman.com.au/" target="_blank">101 Pohlman Street</a>, Southport (pictured above and below) is made up of 12 two bedroom units and six one bedroom units.
<img src="https://www.urban.com.au/images/2018/9/24/101%20pol%202.JPG" alt="">
It is located near new developments and public transport links such as the Gold Coast Light Rail as well as the Coomera Town Centre project.
The apartments have been selling since July of 2017 and have ranged in prices from $364,000 to $497,900.
Their other recent HIA awards include:
<ul>
<li>2013 | Master Builders Awards | Winner</li>
<li>2014 | Master Builders Awards | Finalist</li>
<li>2015 | HIA Awards | Winner</li>
<li>2015 | Gold Coast Business Excellence Awards | Winner</li>
<li>2016 | Master Builders Awards | Finalist</li>
<li>2017 | Master Builders Awards | Winner</li>
<li>2018 | HIA Awards | Winner</li>
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Choice Homes wins HIA award for first apartment build

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Barangaroo South has been named Australia’s development of the year at a national property awards ceremony held last night.
Lendlease took home the RLB Australian Development of the Year prize at the Property Council of Australia / Rider Levett Bucknall Innovation and Excellence Awards. At the awards, 137 finalists competed for national recognition in 20 categories.
Considered Sydney’s largest urban renewal project, will house 23,000 office workers, 2,000 residents, a six-star hotel and 80-plus cafés, bars, restaurants and retail outlets across more than half a million square metres of space upon its expected 2023 completion.
Barangaroo South took also won the WSP Award for Best Sustainable Development – New Buildings, the Liberty Steel Award for Best Mixed Use Development, and the Eagle Lighting Australia Award for Best Workplace Project.
“Barangaroo South is a truly iconic international project which has recalibrated the way Australians think about precinct-scale urban renewal,” says the Property Council’s Chief Executive, Ken Morrison.
“Lendlease has combined iconic buildings designed by acclaimed architects with world-leading sustainability initiatives that have transformed entire supply chains and challenged large tenants to embrace green business practices.”
“Barangaroo South also throws down the gauntlet to governments around Australia by showing when density is done right, it delivers.”
Other winners included:
<ul>
<li>Mirvac's EY Centre was presented with the SAS International Award for Best Office Development;</li>
<li>Quantity surveying firm Slattery took home the PwC Award for Diversity for companies with less than 250 employees;</li>
<li>Cushman &amp; Wakefield won the the Moulis Legal Award for Diversity for companies with more than 250 employees;</li>
<li>Rebecca Fitzgerald, a senior mechanical engineer with WSP, was awarded the du Chateau Chun Award for Future Leader of the Year. </li>
<li>The S4B Studio Award for Best Heritage Development was taken out by the Old Clare Hotel in the Sydney suburb of Chippendale. </li>
<li>The Equiem Award for Best Project Innovation was presented to Project REDDA, an end-to-end real estate due diligence solution that automatically detects key risks in leases.</li>
<li>The Tonsley Innovation District in South Australia was presented with the KONE Award for Best Development Innovation for cultivating high-value manufacturing, leading-edge research and emerging industries.</li>
</ul>
 
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Barangaroo South wins development of the year award at PCA ceremony

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Victorian developments have done well at a national property awards ceremony. 
The 2018 Property Council of Australia / Rider Levett Bucknall Innovation &amp; Excellence Awards bestowed honours upon the refurbishment of the former Caulfield Rifle Range and the Caribbean Park business park.
The Hill PDA Award for Government Leadership was presented to VicTrack for its redevelopment of the Bang Bang Rifle Club at 294 Glenhuntly Road in Elsternwick (pictured above).
“The former rifle range building, which had laid vacant for 15 years, presented a range of development challenges – including legacy contamination and heritage protections,” says the Property Council’s Chief Executive, Ken Morrison.
In association with Glen Eira City Council, VicTrack integrated the restored building into Elsternwick Station plaza and the club is now a Indochine-inspired café and bar.
“By collaborating with the private sector and local government, VicTrack has transformed an underused heritage asset into a high-quality retail offering with broader community benefits,” Morrison says.
Caribbean Park (pictured below), owned by the Caribbean Group, took home the LJ Hooker Commercial Award for Best Business or Industrial Park.
In Melbourne’s south-east, the site encompasses industrial, logistics and commercial spaces overlooking a 15-hectare lake. Caribbean Group has held the land since 1942.
“The open spaces and water vistas overlooking Lake Caribbean create a unique setting for business,” says RLB’s Managing Director NSW, Matthew Harris.
<img src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,q_auto:good/https://s3-ap-southeast-2.amazonaws.com/po.images/2018/5/5/43a4119491e345eeadbabfb093fbabdd.jpg" alt="">
Under a comprehensive masterplan, 40 three-to-five storey office towers are in the pipeline, which will ultimately provide more than 230,000 square metrs of office space.
“Incorporating a fresh produce market, Wi-Fi enabled parkland and transport connectivity, the latest phase of Caribbean Park is innovative, adaptable and sustainable,” Harris says.
 
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Victorian developments perform well at national property awards

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Coronation Property’s ‘PS I Love You’ marketing campaign for its mixed-use tower in Parramatta, 8 Phillip Street, has been recognised by REA Group at its annual excellence awards (AREAs) for New Home Marketing Campaign of the year.
The awards were held in Melbourne late last week and recognise outstanding innovation and success in the real estate and media industries, according to REA Group Executive General Manager – Residential, Andrew Rechtman.
The campaign for Coronation Property’s 8 Phillip Street project, created by Frost* Collective, also took out the Marketing Award at the 2017 UDIA NSW Awards for Excellence in August this year.
P.S I Love You was a hugely successful eight-week campaign launched in late September last year which eventually saw around 150 apartments snapped up within hours of their release in November.
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Coronation Property’s Managing Director Joseph Nahas said the recent award was the icing on the cake following an incredible sales campaign for the project, which will start to come to life early next year with the start of construction.
“With a ‘dream team’ in place comprising the very best international collaborators, such as Domenic Alvaro of Woods Bagot for building design and Jamie Durie of Durie Design for landscaping, amongst others, we knew that the campaign did not really need to ‘sell’ the offering as much as showcase it,” Mr Nahas said. 
“The tagline and campaign for ‘P.S I love you’ conveyed this perfectly, in terms of what it will mean to be a resident at 8 Phillip Street and the lifestyle that you can come to expect and love at the address.” 
These outstanding lifestyle offerings include a rooftop bar on the 55-storey building’s upper floors, a QT boutique hotel on the lower levels and the finest of dining options on offer, with Neil Perry’s Rockpool Dining Group having signed with the developer to open two restaurants on site - Saké and Rockpool Bar &amp; Grill. 
In addition, the imagery for the PS I Love You campaign included the visionary, ‘cut away’ component of the building above the QT Hotel which features an open-air pool and spa.
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The tagline for the campaign arose organically from the popular saying, “Love the life you live. Live the life you love,” which Mr Nahas said resonated particularly strongly with local purchasers, who have comprised over 70 per cent of buyers into the development to date. 
8 Phillip Street’s marketing came to life across signage, social media, online and print advertising, as well as skywriting and a 5-storey onsite mural by renowned street artist Steen Jones, while locals embraced the hashtag #PSILoveYou on social media. 
Due for completion in 2020, the 55-storey 8 Phillip Street development will comprise 314 residences, with apartments to include one, two and three-bedroom configurations, as well as studio and penthouse options. 
The project will also successfully integrate adjacent heritage-listed buildings - St Andrew’s Church and St Andrew’s Hall - into its design, with the development poised to sit atop the existing hall, and its internal structure to be the feature of a stunning new residential entrance. 
Coronation Property are marketing Charlie Parker at Harris Park. To find out more about the development click here.
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