National property developer Goldfields has secured permit approval and appointed Victorian residential builder Ironside to begin work on The Brightly, an 11-storey, wellness and lifestyle-focused mixed-use development in Richmond.

<a href="https://www.apartments.com.au/developers/goldfields-group">Goldfields</a> has partnered with Dexus Real Estate Partnership Fund 1 (DREP 1) as co-investor and delivery partner in the <a href="https://www.apartments.com.au/new-apartments/the-brightly-9-15-brighton-street-richmond-vic-3121">Brighton Street project</a>.

With architecture and interiors by design practice Cera Stribley, The Brightly will feature 100 apartments, a resident-only wellness space, elevated dining experiences including a private dining room and a rooftop garden lounge, and ground-floor retail designed to integrate with Richmond’s local character.

The wellness space will feature a hot magnesium pool, cold plunge, steam room, sauna, and a vitamin-infused drinking station for refreshment and rehydration.

The Brightly’s focus on wellness extends to the rooftop landscaped by award-winning landscape architect Jack Merlo. It will feature canopied retreats and panoramic views of the Melbourne CBD and Richmond Hill treetops. Residents can also host guests with a private bookable dining space on the rooftop garden lounge and an indoor option on the first level.

Cera Stribley’s architectural vision drew inspiration from the surrounding area, using the flowing form of the train lines to shape the façade and create a dialogue between the building and Richmond’s rich history. The design features a four-level podium lined with lush greenery, honouring the suburb’s character and streetscape through its scale and materials.

There will be a choice&nbsp;of one-, two- and three-bedroom apartments, along with 19 exclusive sub-penthouses and penthouses, for prospective purchasers.

Lachlan Thompson, Goldfields’ CEO, said The Brightly will define a new kind of urban luxury for Inner East living.

“By drawing on Richmond’s vibrant mix of culture and hospitality, we’ve combined a lifestyle centred on wellness,” Thompson said.

“Its proximity to Melbourne's sports and entertainment precinct, the CBD, parks, and public transport makes it a prime location for both young professionals and those seeking a lifestyle change. What we’ve created is something remarkable - it’s real, it's Richmond, and it’s refined."

Dexus Real Estate Partnership Fund 1 Fund Manager, Jason Howes, said the Brightly is a high-quality investment in a high demand area with limited residential stock expected to be added in the coming years.

“Partnering with Goldfields, we are delivering a project that will redefine lifestyle focused urban living, offering residents exceptional design and amenities in one of Melbourne's most vibrant suburbs,” he said.

Onsite demolition is underway, with construction set to commence in April 2026 and completion targeted for late 2027. The Brightly will launch to market in mid-2026.

[smartcode_project_cta:default project_id=146631]

Joel Robinson

Goldfields greenlit for The Brightly, Richmond apartment development

The Allan Labor Government has revealed the remaining 23&nbsp;Train and Tram Zone Activity Centres as part of their plan to try and encourage development around some of Melbourne's most connected suburbs.

The new zones includes&nbsp;four smaller ‘neighbourhood centres’ to plan for more modest growth.

<ul>
	<li>Five are connected to the new Metro Tunnel and are now experiencing more services: Caulfield, Springvale, Noble Park, Yarraman (neighbourhood centre), and Dandenong stations.</li>
	<li>Eight are along the Frankston Line, which has recently returned to the City Loop: Hawksburn, Toorak (Beatty Avenue), Armadale (High Street), Malvern (Glenferrie Road), Glen Huntly, Ormond, Bentleigh, and Mentone stations</li>
	<li>Four are along the Sandringham Line, which will see an increase in services later this year: South Yarra, Prahran, Windsor and Elsternwick stations</li>
	<li>Three are on the Belgrave/Lilydale Line and benefit from five-minute peak services on average between Ringwood and the city: Blackburn, Nunawading, and Mitcham stations</li>
	<li>Two neighbourhood centres on the Alamein Line: Ashburton Station, plus a combined centre for the two closest stations on the metropolitan network Riversdale &amp; Willison stations</li>
	<li>One neighbourhood centre, Toorak Village, is a built-up area along the Route 58 tram.</li>
</ul>

The <a href="https://spatial.planning.vic.gov.au/activitycentre/">draft maps</a> will now be subject to detailed community consultation.

A similar process occurred for the first 10 pilot Activity Centres, with clear changes made as a direct result of this community consultation.

Read more:&nbsp;<a href="https://www.apartments.com.au/news/vic/50-new-train-and-tram-zone-activity-centres-to-encourage-new-apartment-development-across-melbourne">50 new ‘train and tram zone’ activity centres to encourage new apartment development across Melbourne</a>

The final train and tram zones will set clear expectations on where new homes can go, cutting out delays, uncertainty and red tape and getting homes off the ground. The remaining two in inner-Melbourne that cover the entire Local Government Areas of Melbourne and Yarra, will go through a separate process.

In the immediate ‘core’ the plans allow for more homes in taller apartment buildings.&nbsp;Some cores have heights of six storeys, while others have up to 20 storeys, only when it is in line with those councils’ planning work.

Eligible buildings across the core will be ‘deemed to comply’ with planning rules and be exempt from VCAT review. Applications in the core that exceed the specified height of the site are not eligible for this fast-tracked pathway.

In the walkable catchments that surround the core, the plans propose gentler height limits and more low-rise apartments and townhouses. Heritage and landscape overlays will stay in place.

Inner catchments, representing up to a five-minute walk from the station or centre, propose limits of four storeys, or six storeys on larger blocks of more than 1,000 sqm, while outer catchments, representing up to a 10-minute walk from the station or centre, propose limits of three storeys, or four storeys on larger blocks of more than 1,000 sqm.

By 2051, train and tram zones will help deliver more than 300,000 new homes, with final plans for all 50 new centres expected to be completed by mid this year.

“We want more Victorians to have the opportunity to live close to public transport, their loved ones, and the things that matter to them,"&nbsp;Minister for Planning Sonya Kilkenny said.

“Whether it’s making it easier to build homes close to public transport, townhouses in our inner suburbs, or family homes with a backyard, our planning reforms are all about giving more Victorians real housing choice.

“While we’re focused on giving more young Victorians the opportunity to have a home of their own, the Liberals are blocking them from being built. They oppose more homes near transport, jobs and services.”

Toorak and South Yarra earmarked for greater density as VIC Gov releases final Train and Tram Zone Activity Centres

Glen Waverley’s housing shortage is set to be closed by 50 per cent with the approval of 795 new apartments which will rise from a former carp park in the heart of the suburb.

The plans, lodged by <a href="https://www.apartments.com.au/developers/sunkin-property-group">Sunkin Property Group</a> and now approved by the Victorian State Government Development Facilitation Program, will transform the 6,114 sqm carpark at 281 Springvale Road, into an $800 million, mixed-use residential and commercial development in the metropolitan activity centre.&nbsp;

“281 Springvale Road has received planning approval for a mixed-use, high-density development that will provide much needed homes in Melbourne’s middle-ring suburbs, including affordable housing," Sunkin's GM of Property and Development Lloyd Collins says.

"We worked closely with key stakeholders, the Department of Transport and Planning, Suburban Rail Loop Authority and Monash City Council to achieve an integrated design with an activated retail ground level that will add to the success of Glen Waverley.

Glen Waverley’s population is projected to grow by 9 per cent by 2031, with an additional 1,600 dwellings required to &nbsp;service the area.

Around 1,000 sqm of the former carpark has been retained by Monash City Council for a new Civic Plaza, creating a central meeting point and public transport link for the local community. &nbsp;

Sunkin Property Group acquired the site from Monash City Council in 2024. The site will remain open as a public carpark until development commences.

[smartcode_project_cta:default project_id=149491]

$800 million, 800-unit development permit fast-tracked for Glen Waverley carpark

UAE developer <a href="https://www.apartments.com.au/developers/arada">Arada</a> is continuing to unveil its billions of dollars of residential development it is set to deliver in Australia.

Following on its plans for <a href="https://www.apartments.com.au/news/nsw/arada-pitches-castle-hill-apartment-plans-ahead-of-2026-launch">431 apartments in Castle Hill</a>&nbsp;and the 2025 bail-out of construction firm Roberts &amp; Co so it can build its own developments, Arada&nbsp;has sought the NSW Government's approval for three towers in the Campsie town centre.

The project, dubbed One Campsie, has been designed by Woods Bagot and will deliver 346 apartments to Beamish Street across three interconnected towers rising 24, 32, and 39 storeys.

According to the Woods Bagot Architectural Design Report, the design seeks to “redefine the urban experience of a rapidly transforming town centre,” delivering housing above an activated ground plane that integrates civic and commercial uses. The design adopts a three-part vertical composition, stepping and articulating the tower to reduce visual bulk and respond to its varied urban interfaces.

<img alt="First Look: Arada unveils 39-storey mixed-use tower for Campsie town centre in State Significant Development bid" data-entity-type="file" data-entity-uuid="f515807f-7277-4ea5-8b2b-a5718514f30a" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Campsie%20podium.png?VersionId=J3oSJpOvye8gpg1kjagODjdhOb0Cl28I" />

At street level, the scheme places significant emphasis on public domain upgrades. A new civic plaza is proposed opposite the Orion Theatre, alongside a landscaped pocket park and a through-site pedestrian link connecting Beamish Street to Campsie Street and Ninth Avenue. The Urban Design Justification Report states that the proposal “builds on Council’s Master Plan by applying a place-led urban design framework that responds to the site’s unique conditions and enhances pedestrian experience and public benefit.”

The documents note that the development aligns with the Master Plan’s intensification strategy for sites within walking distance of the Metro station, while seeking to retain solar access to key public spaces. As outlined in the Urban Design Report, the proposal delivers “intensification within walking distance of the Metro Station while retaining solar access to key parks."

<img alt="First Look: Arada unveils 39-storey mixed-use tower for Campsie town centre in State Significant Development bid" data-entity-type="file" data-entity-uuid="586ad606-a84f-49cc-b715-fc3ecb731205" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Campsie%20podium%20a.png?VersionId=gNHaD.Os8yW4LVOdsJIdmmhlgQArs0Gm" />

Woods Bagot’s design narrative also draws on local history and Aboriginal cultural context. The Architectural Design Report references engagement with Wangal Country and the Cooks River landscape, seeking to embed a connection to Country through material selection, planting, and public art integration. The broader vision, as described in the report, is to create a building that functions as a “community catalyst, not only as a place to live, but as a vibrant destination for work and play that brings people together, supports local culture, and contributes meaningfully to the civic identity of Campsie.”

<img alt="First Look: Arada unveils 39-storey mixed-use tower for Campsie town centre in State Significant Development bid" data-entity-type="file" data-entity-uuid="f1bc9a44-0c1a-4e3f-8b27-38070b0d2744" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Article%20Feature%20Image%20%28Grid%29_2.png?VersionId=1JmMWg6jOU1rPpS9hCxy8s8H48xc0EiM" />

Located at 124–142 Beamish Street and 16–18 Ninth Avenue, the site occupies a key stretch of Beamish Street, Campsie’s traditional high street, characterised by fine-grain retail, multicultural dining, and proximity to civic infrastructure including the Orion Theatre and Canterbury Civic Centre. The proposed civic plaza and pocket park aim to strengthen this interface, formalising connections between retail frontages, public transport, and community facilities.

If approved, One Campsie would mark one of the tallest and most ambitious additions to the suburb’s skyline, reflecting the broader shift toward higher-density living around transport nodes in Sydney’s middle-ring centres.

First Look: Arada files for trio of apartment towers in Campsie town centre

Syd​ney builder-developer Scion has lodged a State Significant Development Application (SSDA) for a 22-storey mixed-use tower at <a href="https://www.apartments.com.au/new-apartments/96-anzac-avenue-west-ryde-nsw-2114">96 Anzac Avenue, West Ryde</a>, marking a significant step in the transformation of the Victoria Road gateway precinct.

Designed by Turner, the proposal would replace an ageing two-storey commercial building with 145 apartments and 29 co-living rooms, above ground-floor retail and three basement levels of parking.

The 3,149 sqm site sits just 150 metres from West Ryde train station, at the edge of the suburb’s retail core and diagonally opposite Anzac Park. It occupies a prominent corner with frontages to both Anzac Avenue and Victoria Road, positioning it as a key transition point between established residential neighbourhoods and the commercial centre.

The scheme is being advanced under the Housing Delivery Authority pathway as a State Significant Development, alongside a concurrent rezoning to lift the site’s height and floor space ratio controls.

Turner says in the Architectural Design Report that the proposal "responds to a unique opportunity to support the revitalisation of West Ryde through the delivery of a landmark development that combines high-quality residential offerings with enhanced public realm and active ground plane uses.”

Scion will be pushing height almost five times higher than what had been pitched for the site before.

Turner says the increased scale aligns with Council’s strategic direction for the precinct, including the West Ryde Town Centre Revitalisation Strategy (2019), the Draft Masterplan (2021), and the West Ryde–Meadowbank Renewal Strategy (2023).

“The increased height and density proposed aligns with Council’s evolving strategic direction for the precinct, as outlined in the Draft Revitalisation Strategy (2019), the 2021 Draft Masterplan, and the broader West Ryde–Meadowbank Renewal Strategy (2023), which collectively call for higher density, transit-oriented development and design excellence."

Turner describes the vision as establishing “a contemporary, mixed-use development that contributes positively to the West Ryde town centre.”

<img alt="West Ryde" data-entity-type="file" data-entity-uuid="c5c22c11-92b8-4ca6-b77b-b5848ae0176d" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-02-12%20at%202.41.34%E2%80%AFPM.png?VersionId=aom0z8azYDw7Hl6.A6vDbCom5ozZICn5" />

The architectural response has been shaped by the site’s gateway role along Victoria Road and its proximity to Anzac Park and surrounding heritage elements, including the Sydney Water pumping station opposite the site.

The design process also incorporated consultation around Connecting with Country principles. The design report outlines engagement with Cultural Heritage Consultants Artefact and Aunty Julie, a Burruberongal woman of the Darug Nation, informing planting selection, materiality and potential public art opportunities.

Turner says the scheme aims to optimise the site’s capacity while balancing yield and amenity.

“The proposed scheme seeks to optimise the site’s potential by balancing yield, amenity, and urban integration. It will deliver a high-quality, mixed-use precinct that supports West Ryde’s ongoing transformation into a connected, accessible, and liveable centre."

Scion recently completed the build of its own development, The Sterling in Lane Cove. They are currently building Chatham in West Ryde, just 500m from the new proposal. Those 62 apartments will complete later this year.

First look: Scion pitches tower plans for West Ryde

Property Awards

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Balfour Group, the Melbourne-based high end property developer, has taken out the inaugural Best Boutique Property Developer in Australia award at the Property Guru Asia Property Awards.

Balfour, ran by owner and architect Steve A'Beckett, were judged on their One Adams Street development in South Yarra (pictured above and below), Armadale Residences on Armadale's Horsburgh Grove and 1683 Malvern Road in Malvern.

The independent judges said Balfour Group’s impeccably designed and forward-thinking projects provide a glimpse into the future of residential development in Australia.

"Their residences impress with glamorous interiors, generous spaces and top of the line health, wellness and automation features, raising the bar high in luxury and sustainable development.”

It was One Adams St which really caught the eye of the judges.

<img alt="" height="2235" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/balfour_one_adams_2.jpg" width="2000">

A'Beckett says that in the case of One Adam Street, their objective is always to ensure our design is a real show of strength, detail, permanence, luxury and style.

"You don’t get many significant buildings constructed out of brick anymore as it is laborious and therefore expensive. However, it is a beautiful material that is creating a sense of monumentalism. We are creating a legacy building that will further enhance South Yarra’s rich architectural heritage 100 years from now.” 

Balfour had Rob Mills Architecture design the boutique project of seven apartments.

"One Adams Street Apartments sculptural form challenges the senses and enlivens South Yarra's streetscape," Rob Mills says.

<img alt="" height="1383" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/balfour_one_adams_3.jpg" width="2000">

"Each has a distinct character responding to the shape of the site, the built context and the surrounding views. In this instance, a long, rectangular site easing into a tapered corner becomes the driver for a strong sculptural building, housing seven luxury apartments including a spectacular penthouse.

"The scale and form of the building is in keeping with the adjacent Art Deco apartment blocks and a domed synagogue, while views of Fawkner Park help the building extend its visual reach and make connections with the landscape capturing space beyond the built form."

There was also plenty of interest from the judges in the two residence development in Armadale, with each 538 sqm property asking $12 million.

Each whole floor residence is set to have two separate studies and two living spaces.

“We are committed to creating breathtaking developments that are best in their class," Beckett says.

"Our success is evidenced by our extensive track record delivering beautifully designed buildings which integrate harmoniously into their exclusive urban environments.”

Balfour Development Group is a property development Company founded in 2000 by property development industry veteran Stephen A’Beckett.
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The independent judges said Balfour Group’s impeccably designed and forward-thinking projects provide a glimpse into the future of residential development in Australia

Melbourne-based Balfour Group named Best Boutique Developer at the 2020 Property Guru Asia Property Awards

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Investa’s Barrack Place, a future-proofed office designed to maximise occupant health and wellbeing, has taken home New South Wales’ top property award. 
Investa and Oxford Properties were presented with the Rider Levett Bucknall NSW Development of the Year award.
Located at 151 Clarence Street, and strategically placed between Martin Place and Sydney’s Western Corridor, Investa’s Barrack Place is an A-grade commercial office tower completed in 2018.
“Investa has transformed an uninspiring 1960s concrete tower into an exceptional office building that embodies the future of work – innovative, collaborative and connected,” says the Property Council’s Acting NSW Executive Director, Belinda Ngo.
Designed by Architectus, the 23-storey building combines modern design with a heritage feel. 
Featuring a contemporary glass tower atop a masonry podium façade, its fine grain ground-floor network of laneways creates an active thoroughfare between Clarence and Kent streets. 
With abundant natural light and views across the city, Investa’s Barrack Place boasts a 6 Star Green Star rating for completed construction. 
It also features Australia’s first WELL Core-and-Shell Gold pre-certification, recognising a building design that contributes to occupant health and wellbeing. 
“Investa’s Barrack Place incorporates forward-thinking wellness attributes that are increasingly demanded by global corporates to attract and retain top talent,” says RLB’s Managing Director, Matthew Harris.
“Among the impressive initiatives are Australia’s first operational smart building digital twin, Bluetooth smart-phone entry, exceptional end-of-trip facilities, advanced air filtration and multiple green spaces.”
The RLB NSW Development of the Year award is part of the 2020 Property Council of Australia / Rider Levett Bucknall Innovation and Excellence Awards program. RLB has partnered with the Property Council to present the awards program since its inception in 1982.
Eligible projects were judged on strict criteria, had to be complete in the previous five years, and operating for at least one year as at 31 December 2019. 
Investa’s Barrack Place is now competing in two categories – for the Colliers International Award for best office development and best sustainable development for a new building – at the national awards, which will be held in virtually on Thursday 22 October. 
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Investa’s Barrack Place takes out NSW’s top property prize

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Multi-award winning Gold Coast building company Choice Homes has won the Developers and Builders category in the annual Your Investment Property magazine’s Property Investor Awards for 2019.
The award recognises business achievements, year-on-year growth and market share as well as product innovation and how they have helped their property investment clients.
Choice Homes Director Troy Knight says the award is recognition of the hard work the company puts in to ensuring their product meets their market’s needs.
“We take very seriously the trust and faith our client’s put in us when purchasing a home as part of their investment strategy, and the award recognises this work and the stringent processes we have in place,” Mr Knight says.
“We employ six REIQ-registered client managers to work with our valued referral base to provide all the tools they require to successfully buy or sell a Choice Homes property.
“This includes a seven stage handover process involving contracts administration, delivery and quality control, and we follow up with ongoing maintenance and support services as well as continual communication and updates on their property and the housing market in general.”
Choice Homes develops and builds across a range of South East Queensland locations including the Gold Coast, Logan, Ipswich and the Scenic Rim as well as in <a href="/section/investing">Mackay in central Queensland</a>.
To read more about Choice Homes, <a href="/section/investing">click here</a>. 
 
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jrobinson-rf4aSBido9

Gold Coast builder Choice Homes takes out Property Investor Award

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Choice Homes has won the 2018 HIA Gold Coast and Northern Rivers Housing Awards/ Apartment Complex of the Year.
This was Choice Homes' first go-round at building apartments.
The complex at <a href="http://101pohlman.com.au/" target="_blank">101 Pohlman Street</a>, Southport (pictured above and below) is made up of 12 two bedroom units and six one bedroom units.
<img src="https://www.urban.com.au/images/2018/9/24/101%20pol%202.JPG" alt="">
It is located near new developments and public transport links such as the Gold Coast Light Rail as well as the Coomera Town Centre project.
The apartments have been selling since July of 2017 and have ranged in prices from $364,000 to $497,900.
Their other recent HIA awards include:
<ul>
<li>2013 | Master Builders Awards | Winner</li>
<li>2014 | Master Builders Awards | Finalist</li>
<li>2015 | HIA Awards | Winner</li>
<li>2015 | Gold Coast Business Excellence Awards | Winner</li>
<li>2016 | Master Builders Awards | Finalist</li>
<li>2017 | Master Builders Awards | Winner</li>
<li>2018 | HIA Awards | Winner</li>
</ul>
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Choice Homes wins HIA award for first apartment build

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Barangaroo South has been named Australia’s development of the year at a national property awards ceremony held last night.
Lendlease took home the RLB Australian Development of the Year prize at the Property Council of Australia / Rider Levett Bucknall Innovation and Excellence Awards. At the awards, 137 finalists competed for national recognition in 20 categories.
Considered Sydney’s largest urban renewal project, will house 23,000 office workers, 2,000 residents, a six-star hotel and 80-plus cafés, bars, restaurants and retail outlets across more than half a million square metres of space upon its expected 2023 completion.
Barangaroo South took also won the WSP Award for Best Sustainable Development – New Buildings, the Liberty Steel Award for Best Mixed Use Development, and the Eagle Lighting Australia Award for Best Workplace Project.
“Barangaroo South is a truly iconic international project which has recalibrated the way Australians think about precinct-scale urban renewal,” says the Property Council’s Chief Executive, Ken Morrison.
“Lendlease has combined iconic buildings designed by acclaimed architects with world-leading sustainability initiatives that have transformed entire supply chains and challenged large tenants to embrace green business practices.”
“Barangaroo South also throws down the gauntlet to governments around Australia by showing when density is done right, it delivers.”
Other winners included:
<ul>
<li>Mirvac's EY Centre was presented with the SAS International Award for Best Office Development;</li>
<li>Quantity surveying firm Slattery took home the PwC Award for Diversity for companies with less than 250 employees;</li>
<li>Cushman &amp; Wakefield won the the Moulis Legal Award for Diversity for companies with more than 250 employees;</li>
<li>Rebecca Fitzgerald, a senior mechanical engineer with WSP, was awarded the du Chateau Chun Award for Future Leader of the Year. </li>
<li>The S4B Studio Award for Best Heritage Development was taken out by the Old Clare Hotel in the Sydney suburb of Chippendale. </li>
<li>The Equiem Award for Best Project Innovation was presented to Project REDDA, an end-to-end real estate due diligence solution that automatically detects key risks in leases.</li>
<li>The Tonsley Innovation District in South Australia was presented with the KONE Award for Best Development Innovation for cultivating high-value manufacturing, leading-edge research and emerging industries.</li>
</ul>
 
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Barangaroo South wins development of the year award at PCA ceremony

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Victorian developments have done well at a national property awards ceremony. 
The 2018 Property Council of Australia / Rider Levett Bucknall Innovation &amp; Excellence Awards bestowed honours upon the refurbishment of the former Caulfield Rifle Range and the Caribbean Park business park.
The Hill PDA Award for Government Leadership was presented to VicTrack for its redevelopment of the Bang Bang Rifle Club at 294 Glenhuntly Road in Elsternwick (pictured above).
“The former rifle range building, which had laid vacant for 15 years, presented a range of development challenges – including legacy contamination and heritage protections,” says the Property Council’s Chief Executive, Ken Morrison.
In association with Glen Eira City Council, VicTrack integrated the restored building into Elsternwick Station plaza and the club is now a Indochine-inspired café and bar.
“By collaborating with the private sector and local government, VicTrack has transformed an underused heritage asset into a high-quality retail offering with broader community benefits,” Morrison says.
Caribbean Park (pictured below), owned by the Caribbean Group, took home the LJ Hooker Commercial Award for Best Business or Industrial Park.
In Melbourne’s south-east, the site encompasses industrial, logistics and commercial spaces overlooking a 15-hectare lake. Caribbean Group has held the land since 1942.
“The open spaces and water vistas overlooking Lake Caribbean create a unique setting for business,” says RLB’s Managing Director NSW, Matthew Harris.
<img src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,q_auto:good/https://s3-ap-southeast-2.amazonaws.com/po.images/2018/5/5/43a4119491e345eeadbabfb093fbabdd.jpg" alt="">
Under a comprehensive masterplan, 40 three-to-five storey office towers are in the pipeline, which will ultimately provide more than 230,000 square metrs of office space.
“Incorporating a fresh produce market, Wi-Fi enabled parkland and transport connectivity, the latest phase of Caribbean Park is innovative, adaptable and sustainable,” Harris says.
 
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Victorian developments perform well at national property awards

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Coronation Property’s ‘PS I Love You’ marketing campaign for its mixed-use tower in Parramatta, 8 Phillip Street, has been recognised by REA Group at its annual excellence awards (AREAs) for New Home Marketing Campaign of the year.
The awards were held in Melbourne late last week and recognise outstanding innovation and success in the real estate and media industries, according to REA Group Executive General Manager – Residential, Andrew Rechtman.
The campaign for Coronation Property’s 8 Phillip Street project, created by Frost* Collective, also took out the Marketing Award at the 2017 UDIA NSW Awards for Excellence in August this year.
P.S I Love You was a hugely successful eight-week campaign launched in late September last year which eventually saw around 150 apartments snapped up within hours of their release in November.
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Coronation Property’s Managing Director Joseph Nahas said the recent award was the icing on the cake following an incredible sales campaign for the project, which will start to come to life early next year with the start of construction.
“With a ‘dream team’ in place comprising the very best international collaborators, such as Domenic Alvaro of Woods Bagot for building design and Jamie Durie of Durie Design for landscaping, amongst others, we knew that the campaign did not really need to ‘sell’ the offering as much as showcase it,” Mr Nahas said. 
“The tagline and campaign for ‘P.S I love you’ conveyed this perfectly, in terms of what it will mean to be a resident at 8 Phillip Street and the lifestyle that you can come to expect and love at the address.” 
These outstanding lifestyle offerings include a rooftop bar on the 55-storey building’s upper floors, a QT boutique hotel on the lower levels and the finest of dining options on offer, with Neil Perry’s Rockpool Dining Group having signed with the developer to open two restaurants on site - Saké and Rockpool Bar &amp; Grill. 
In addition, the imagery for the PS I Love You campaign included the visionary, ‘cut away’ component of the building above the QT Hotel which features an open-air pool and spa.
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The tagline for the campaign arose organically from the popular saying, “Love the life you live. Live the life you love,” which Mr Nahas said resonated particularly strongly with local purchasers, who have comprised over 70 per cent of buyers into the development to date. 
8 Phillip Street’s marketing came to life across signage, social media, online and print advertising, as well as skywriting and a 5-storey onsite mural by renowned street artist Steen Jones, while locals embraced the hashtag #PSILoveYou on social media. 
Due for completion in 2020, the 55-storey 8 Phillip Street development will comprise 314 residences, with apartments to include one, two and three-bedroom configurations, as well as studio and penthouse options. 
The project will also successfully integrate adjacent heritage-listed buildings - St Andrew’s Church and St Andrew’s Hall - into its design, with the development poised to sit atop the existing hall, and its internal structure to be the feature of a stunning new residential entrance. 
Coronation Property are marketing Charlie Parker at Harris Park. To find out more about the development click here.
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