A landmark former orphanage site in Surrey Hills could be transformed into a new residential community under plans lodged by <a href="https://www.apartments.com.au/developers/antipodean-land-developments">Antipodean Land Developments</a> that would deliver 76 apartments and townhouses while restoring some of the suburb's most significant heritage buildings.

The burgeoninng Melbourne-based developer has submitted plans for the 9,158 sqm site at 1 Kent Road and 24 Durham Road, home to the former St Joseph's Home for Destitute Children, a historic institutional complex dating back to the late 19th century. The proposal seeks to adaptively reuse several heritage buildings while introducing two new four-storey residential buildings set within extensive landscaped grounds.

Designed by <a href="https://www.apartments.com.au/architects/woods-bagot">Woods Bagot</a> and Kerstin Thompson Architects, the project has been conceived as a contemporary residential village embedded within a restored heritage precinct. The development team describes the design approach as "The Village in the Garden," with new buildings positioned among mature landscaping by OCULUS and significant heritage structures.

<img alt="First look: Antipodean Land Developments plans heritage-led apartment community in Surrey Hills" data-entity-type="file" data-entity-uuid="44ec8c1b-c0b6-44ae-859e-5811b3e6a023" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Untitled%20design%20%281%29.png?VersionId=p.p1_KFh4iQoV4nisdnPfQBAsWNi7m79" />

The proposal would deliver 76 dwellings comprising a mix of apartments and duplex-style residences, significantly increasing housing supply on one of the largest privately held residential landholdings in Surrey Hills. The development includes 127 car spaces, 24 bicycle spaces and more than 1,000 sqm of communal amenity, with the existing chapel building earmarked for conversion into resident facilities.

According to the planning submission, the project centres on the restoration and adaptive reuse of the site's most significant heritage assets, including the original c.1889 St Joseph's building, the chapel designed by architect Augustus Andrew Fritsch, and the historic brick perimeter walls and entry gates. The proposal also incorporates the retention of other contributory buildings including the former infirmary and school building.

Tract Consultants, in the planning report accompanying the application, said the scheme had been shaped through extensive heritage analysis and design development.

"The shared vision for the Site by the project team has culminated in a scheme which successfully breathes life back into a historic site while delivering upon the objectives of Victoria's Housing Statement in a carefully curated and contextually responsive manner."

<img alt="First look: Antipodean Land Developments plans heritage-led apartment community in Surrey Hills" data-entity-type="file" data-entity-uuid="7263b7d8-95ea-400f-9531-6ca7d22c3c33" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Untitled%20design%20%282%29.png?VersionId=4cR1tiWOsDpgxEOwZi5vVFcyvvOsYkIE" />

The proposal is being assessed under Victoria's Significant Residential Development with Affordable Housing pathway. As part of the application, three per cent of the project's residential development cost would be contributed to the Social Housing Growth Fund. The development would also provide a diverse mix of one, two and three-bedroom residences targeting a broader range of buyers than typically found in Surrey Hills' detached housing market.

Sustainability initiatives include an anticipated 66 per cent BESS score, natural cross-ventilation to 80 per cent of apartments, 28 per cent deep soil landscaping and a canopy cover outcome exceeding local planning requirements. The proposal also sets aside more than 1,083 sqm for communal indoor and outdoor resident amenity spaces.

<img alt="First look: Antipodean Land Developments plans heritage-led apartment community in Surrey Hills" data-entity-type="file" data-entity-uuid="33fad46f-fe26-4d0a-acfd-6b776e1c6a3d" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Untitled%20design.png?VersionId=D9F6WVSyYCtGvSUmith35LRp6R7PQkw_" />

Planning documents describe the property as one of the largest underutilised residential sites in Surrey Hills, arguing it presents a rare opportunity to introduce "missing middle" housing in an established inner-eastern suburb while preserving and revitalising a significant heritage precinct.

Antipodean Land Developments has built a reputation for design-focused residential projects across Melbourne, particularly in the medium-density sector. Previous developments include Neighbourhood in Brunswick East, delivered with Breathe Architecture, and Balfe Park Lane, designed by Kerstin Thompson Architects.

They've been very active in site acquisition as they build out their future development pipeline. They recently launched Thornubury House, 45 apartments above a mix of commercial, retail, and food and beverage tenancies, and have plans for a boutique project in Fitzroy and another <a href="https://www.apartments.com.au/news/vic/antipodean-plan-apartments-for-deepdenes-missing-middle-on-whitehorse-road">"missing middle" project</a> on Deepdene's Whitehorse Road.

Joel Robinson

First look: Antipodean Land Developments plans heritage-led apartment community in Surrey Hills

Developer <a href="https://www.apartments.com.au/developers/auyin-property-development">Auyin</a> is the latest to turn to the Victorian Government's Development Facilitation Program in an effort to secure approval for its long-planned, mixed-use project in Elsternwick.

In 2018, Auyin lodged plans with Glen Eira City Council for a 14-storey building, however Council approved a reduced eight-storey scheme. A subsequent VCAT appeal in 2019 upheld the eight-storey height limit.

The project was later amended to nine storeys, but Auyin is now seeking to revive something closer to its original vision. The developer argues that the planning context has evolved significantly over the past decade, particularly within the Elsternwick Activity Centre, where higher-density development has increasingly been encouraged along Glen Huntly Road.

The proposal would transform the 1,239 sqm site at <a href="https://www.apartments.com.au/new-apartments/7-12-horne-street-elsternwick-vic-3185">7-15 Horne Street</a>, opposite Elsternwick Railway Station, into a 13-storey residential and retail development designed by CBG Architects, with 40 apartments

The site currently comprises three commercial properties.

<img alt="First look: 13-storey mixed-use tower planned for Elsternwick activity centre" data-entity-type="file" data-entity-uuid="5f465dd4-509b-4082-a669-0253b313914b" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/elsternwick%20podium.png?VersionId=72frWi0SmQ5AVJ3ARRhX5ILUYObhTm7x" />

The proposed apartment mix comprises 25 two-bedroom and 15 three-bedroom residences above 200 sqm of retail space at ground level. Residents would have access to a 90 sqm wellness facility, a 351 sqm communal indoor and outdoor terrace on the third level, and extensive landscaped areas throughout the development. A publicly accessible 135 sqm plaza would be created on the north-east corner of the site, providing seating, landscaping, and a new gathering space adjoining Horne Street.

The design adopts a four-storey podium that references the finer-grain character of the surrounding streetscape, with the upper tower recessed behind generous setbacks on all boundaries.

<img alt="First look: 13-storey mixed-use tower planned for Elsternwick activity centre" data-entity-type="file" data-entity-uuid="e637e763-2abc-4c34-a0aa-5c7ad36fae18" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/elsternwick%20open.png?VersionId=J1AoOpZgTyaF.KeeFSX6lMjEScX8KKRi" />

A key element of the proposal is the reconfiguration and widening of the surrounding laneways. Vehicle access would be retained from Lois Lane, with upgraded pedestrian connections linking Ross Street and Horne Street. The development would provide 58 residential car spaces, two retail car spaces, and 52 bicycle spaces across two basement levels and ground-floor facilities.

Architecturally, the building draws inspiration from the established character of Elsternwick Village. The façade combines dark charcoal brickwork, textured concrete, bronze-toned metal detailing, and extensive planting integrated into podium and tower levels. The design also incorporates a chamfered corner treatment and publicly accessible plaza intended to strengthen pedestrian activity around the station precinct.

Elsternwick's last new development completion was&nbsp;EVA Elsternwick by Pitard late last year. <a href="https://www.apartments.com.au/developers/milieu-property">Milieu</a> is working away on its nature-led neighbourhood, <a href="https://www.apartments.com.au/new-apartments/elsternwick-gardens-by-milieu-8-gordon-street-elsternwick-vic-3185">Elsternwick Gardens</a>, on Gordon Street, with its first stage expected to complete next year.

First look: Auyin seeks mixed-use apartment project in growing Elsternwick Activity Centre

<a href="https://www.apartments.com.au/new-apartments/otium-parkdale-123-125-como-parade-east-parkdale-vic-3195">Otium Parkdale</a>, the 13-residence boutique development by&nbsp;<a href="https://www.apartments.com.au/developers/huxtable-property">Huxtable Property</a>, has entered its final stages of delivery, with completion expected within the coming month and more than half of the residences sold.

The Como Parade East project is nearing the finish line at a time when opportunities to purchase new apartments in <a href="https://www.apartments.com.au/developments/parkdale-vic-3195">Parkdale</a> remain exceptionally limited. Fewer than 10 per cent of dwellings in the bayside suburb are apartments, making developments like Otium a relatively rare addition to a market traditionally dominated by detached housing.

[smartcode_project:default project_id=134974 project_image_fid=5427]

The three-level development comprises 13 residences, including ten two-bedroom apartments and three larger three-bedroom homes, all positioned above a secure basement car park.

Designed by <a href="https://www.apartments.com.au/architects/almeida-architects">Almeida Architects</a> with a strong connection to its coastal surroundings, Otium combines red brick, exposed concrete and dark metal detailing with integrated landscaping and greenery. Expansive glazing, generous balconies and terraces have been incorporated throughout the design to maximise natural light and reinforce indoor-outdoor living.

Inside, the residences feature engineered European oak flooring, natural and reconstituted stone benchtops, Bosch kitchen appliances, ducted heating and cooling, lift access and secure entry systems. The larger three-bedroom residences on the upper level have been designed with house-like proportions, while the two-bedroom apartments prioritise functionality, flexibility and low-maintenance living.

[smartcode_project:default project_id=134974 project_image_fid=5421]

The project is now in its final stages, with <a href="https://www.apartments.com.au/builders/labco">Labco</a> completing the remaining landscaping and external finishing works following the completion of the residences' interiors.

Otium's location within the heart of Parkdale continues to underpin its appeal. Residents will be just steps from local cafés, restaurants, shops and the newly elevated Parkdale Station, while the beach is less than a kilometre away.

With the project tracking ahead of schedule, buyers can currently secure a residence with a five per cent deposit and benefit from settlement terms of up to eight months. The advanced stage of construction also provides buyers with the opportunity to walk through the near-complete residences and experience the quality and finishes firsthand ahead of completion.

[smartcode_project_cta:default project_id=134974]

Otium Parkdale enters final month before completion as rare apartment opportunity nears sellout

A new boutique apartment development is entering the market in <a href="https://www.apartments.com.au/developments/chermside-qld-4032">Chermside</a>, with Brisbane-based developer <a href="https://www.apartments.com.au/developers/ausdev">Ausdev</a> bringing 33 residences to a well-connected pocket of Brisbane's north.

<a href="https://www.apartments.com.au/new-apartments/parkdrive-apartments-chermside-25-sammells-drive-chermside-qld-4032">Parkdrive Apartments</a>, at 25 Sammells Drive, will comprise a mix of one- and two-bedroom residences positioned within walking distance of Westfield Chermside, The Prince Charles Hospital, and Bradbury Park.

Established in 1989, Ausdev has a long-standing presence across both development and construction, with Parkdrive Apartments representing its latest residential project in Brisbane's northern suburbs.

[smartcode_project:default project_id=152125 project_image_fid=363778]

The development has been designed around open-plan living and natural light, with residences featuring stone benchtops, timber cabinetry, BOSCH appliances, and private balconies that extend the living areas outdoors.

Kitchens are positioned as the centrepiece of the homes, incorporating natural material palettes and integrated appliances, while bathrooms have been designed with a focus on functionality and understated finishes.

Residents will have access to a communal barbecue and entertaining area on Level 3, providing shared outdoor space within the development. Secure parking and lift access are also incorporated into the building.

The project will deliver a limited collection of 33 apartments, with one-bedroom residences priced from $749,000.

[smartcode_project:default project_id=152125 project_image_fid=363782]

Beyond the building itself, the location places residents within easy reach of several of Chermside's key amenities. Bradbury Park is around 350 metres away, while Westfield Chermside is approximately 1.3 kilometres from the site. The Prince Charles Hospital is located within 750 metres, and the Chermside Bus Interchange is around 1.5 kilometres away, providing connections across Brisbane.

Parkdrive Apartments adds to the growing residential pipeline in Chermside, a suburb that continues to evolve as a major retail, healthcare, and transport hub for Brisbane's north.

[smartcode_project_cta:default project_id=152125]

Ausdev introduces boutique Parkdrive Apartments to Chermside's growing centre

<a href="https://www.apartments.com.au/developers/skymark-group">Skymark</a>'s boutique Cronulla development Solis has secured a 10-year Latent Defects Insurance policy through Resilience Insurance, providing buyers of the 16-residence building on Ewos Parade with structural and waterproofing protection that extends a decade beyond the building's completion.

Currently under construction and due for completion in late 2027, <a href="https://www.apartments.com.au/new-apartments/solis-cronulla-8-ewos-parade-cronulla-nsw-2230">Solis</a> is one of a small number of new developments in the Sutherland Shire to carry Resilience LDI coverage, a distinction that carries increasing weight as buyer confidence in the off-the-plan sector continues to be shaped by how developers stand behind their product.

Latent Defects Insurance, which entered the Australian market in 2022 when Resilience Insurance was approved to offer the cover, protects buyers against major structural or waterproofing defects for ten years post-completion. Unlike traditional statutory warranties, it operates as a first-resort policy, if a covered defect arises, the insurer responds directly, without the buyer needing to pursue the builder or developer through a lengthy claims process.

Resilience Insurance CEO Corey Nugent has noted that the product addresses something fundamental to the new apartment market.

"The overarching feedback from prospective buyers in the new development space is that they want more confidence and assurances around the quality of the build," Nugent says.

"Resilience Insurance Latent Defects Insurance not only gives them complete peace of mind for 10 years, but it shows the developer they are buying from is standing by their product."

[smartcode_project:default project_id=150499 project_image_fid=370898]

For Solis, the Resilience LDI policy adds a meaningful layer of accountability to an already considered project. The development comprises nine two-bedroom and seven three-bedroom residences, including one dual-level three-bedroom apartment, across a five-storey building on Ewos Parade, positioned between Shelly Beach and South Cronulla.

Garden apartments connect directly to private landscaped courtyards, while upper-level homes capture beach views to the east from level four and above.&nbsp;

All 16 residences include at least one balcony or courtyard, and select apartments on the upper floors feature bar areas and secondary flexible living spaces.

Hiba Sander, Managing Director of Skymark, says Solis offers a rare balance, nestled between the quiet beauty of secluded beaches and the lively charm of South Cronulla's esplanade.

"It's a place to choose your pace and live gracefully, seaside'," Sander says.

[smartcode_project:default project_id=150499 project_image_fid=370900]

The architecture, designed by <a href="https://www.apartments.com.au/architects/ida-design-group">IDA Design Group</a>'s Michael Trinh, draws from the natural erosion patterns of <a href="https://www.apartments.com.au/developments/cronulla-nsw-2230">Cronulla</a>'s sandstone headlands, translating the organic forms of the coastline into soft curves, pavilion-style massing, and a material palette chosen for longevity in a salt-tinged environment.&nbsp;

Textured natural stone, soft renders, and timber-look battens reference the tones of the surrounding cliffs, while the building has been oriented to maximise natural light and passive ventilation, with primary living spaces facing north and east to capture morning sun and sea breezes.

"At Solis, our aim was to create architecture that feels quietly confident, grounded in natural materials like stone and timber, and elevated by light and landscape," Trinh says.&nbsp;

"The buildings are designed to sit gently within their coastal surrounds, with expansive glazing and abundant greenery creating a seamless dialogue between inside and out."

[smartcode_project:default project_id=150499 project_image_fid=370897]

Interiors by <a href="https://www.apartments.com.au/architects/hot-black">Hot Black</a> carry the same material language through to every room. Kitchens feature integrated Gaggenau appliances, sculpted stone benchtops, and Lo &amp; Co joinery, while bathrooms feature natural stone, timber, and brushed metal finishes.&nbsp;

Hot Black Founder and Design Director Sophie Safrin describes the intent as one of considered restraint: "At Solis, every detail has been thoughtfully considered to create a timeless coastal retreat, calm, refined, and effortlessly liveable. From natural finishes to seamless indoor-outdoor flow, Solis offers a quiet elegance that's deeply connected to its surroundings.

The landscape, designed by Julian Brady of <a href="https://www.apartments.com.au/landscape-architect/sitedesignstudios">Site Design Studios</a>, treats green space as an integral part of the resident experience rather than an afterthought.&nbsp;

"Gentle curves and layered native plantings mirror the ebb and flow of the ocean," Julian Brady says, "creating a serene connection between architecture and place."&nbsp;

Coco Republic has provided bespoke furniture packages tailored to the project's coastal palette.

[smartcode_project:default project_id=150499 project_image_fid=370899]

Skymark has an established track record in the Sutherland Shire, with a portfolio spanning Cronulla, Woolooware and Burraneer that includes Isla, Sylva, Bask, Shells, Sula and Mist. Securing LDI on Solis reflects a broader shift in how the developer is positioning its buildings to buyers, at a time when Resilience Insurance expects the policy to become mandatory in New South Wales by 2028.

Sales at Solis are launching soon through Ray White Projects, with an official event scheduled for 11 June. Enquire for more information.

[smartcode_project_cta:default project_id=150499]

Skymark takes out 10-year Resilience Insurance LDI at Solis Cronulla

Plastic

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EXPERT OBSERVER
Discussion of the environment is embedded in our culture as public awareness over issues such as climate change and plastic pollution has grown. Advertisers are not shy about tapping into this concern for their own benefit.
A <a href="https://cdn.theconversation.com/static_files/files/767/Culture_on_Twitter.pdf#page=9" target="_blank">Twitter analysis last year</a> revealed that in the UK at least, the environment was a current and growing issue. Between January 2015 and March 2018, discussion on Twitter about single-use plastic, for example, increased by an incredible 5,543%.
Advertisers are already highly skilled at the power of narrative: reducing complexity and helping us make sense of their message. This power is amplified when the narrative taps into culture. A brand message, if successful, then becomes part of people’s conversations rather than interrupting them with ads they <a href="https://mumbrella.com.au/advertisers-should-remember-ordinary-people-dont-care-about-advertising-504672" target="_blank">don’t care about</a>.
Advertisers who tell a good story can persuade the public of all sorts of things. Some messages are positive and constructive. But a few are disingenuous and misleading.
The latter is especially true in the case of recycling, where advertisers often imply that consumers, not corporations, are responsible for the huge amounts of plastic waste a product creates.
<img src="https://images.theconversation.com/files/292529/original/file-20190916-19035-m5srig.png?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;fit=clip" alt=""> A CocaCola recycling campaign that ran in the 2019 European summer. Supplied by author
<h2>Plastic pollution is a big deal</h2>
Australia’s <a href="https://www.environment.gov.au/system/files/resources/7381c1de-31d0-429b-912c-91a6dbc83af7/files/national-waste-report-2018.pdf" target="_blank">National Waste Report last year</a> found 2.5 million tonnes of plastic waste was generated in 2016-17 - or 103kg for each person. Most of it was only used once, and just 12% was recycled.
Coca-Cola says by the end of 2019, <a href="https://www.ccamatil.com/-/media/Cca/Corporate/Files/Media-Releases/2019/Coca-Cola-Australia-and-Coca-Cola-Amatil-announce-a-major-increase-in-recycled-plastic.ashx" target="_blank">70% of its plastic bottles in Australia</a> will be made entirely from recycled plastic. The company in August released a video in Australia thanking people for recycling.
It follows a European campaign <a href="https://www.beveragedaily.com/Article/2019/06/10/Don-t-buy-Coca-Cola-if-you-re-not-going-to-help-us-recycle" target="_blank">launched by the company in June</a> with the tagline “Don’t buy Coca-Cola if you’re not going to help us recycle”.
Absolut Vodka this year launched a new <a href="https://www.absolut.com/en/products/absolut-comeback/" target="_blank">limited edition bottle</a> made of 41% recycled glass - like all of its bottles - accompanied by a “Guide to a Circular Living Together”. The company told customers: “Now’s your time to shine on stage - rocking the recycling lifestyle as a true #RecyclingHero!”
<iframe src="https://www.youtube.com/embed/AeF8dp0rz2Q?wmode=transparent&amp;start=0" frameborder="0" width="440" height="260"></iframe> Coca-Cola Australia | Thanks For Recycling Campaign, 2019.
On the face of it, such campaigns might seem virtuous, especially following <a href="https://www.epa.nsw.gov.au/your-environment/recycling-and-reuse/response-to-china-national-sword" target="_blank">China’s 2018 policy</a> limiting the import of low-quality mixed recyclables. But in fact they continue a long history of framing consumers as the main waste culprits.
The practice began in the US in the 1950s when <a href="https://www.kab.org/" target="_blank">Keep America Beautiful</a> was formed. The non-profit consortium included Coca-Cola and tobacco manufacturer Phillip Morris, among others. Its campaigns, such as the 1971 “<a href="https://www.youtube.com/watch?v=8Suu84khNGY">Crying Indian</a>” ad, tapped into a shared cultural guilt for polluting the environment and, in this case, mistreating native people.
Such tactics have been mirrored by <a href="https://kab.org.au/past-campaigns/litterers-anonymous-2/" target="_blank">Keep Australia Beautiful</a> campaigns.
But guilt is not a good predictor of people’s behaviour. A 2001 <a href="http://selfdeterminationtheory.org/SDT/documents/2001_KoestnerHoulfortPaquetKnight_JASP.pdf" target="_blank">study</a> found individuals must feel ethically validated, not guilty, to behave in an environmentally friendly way.
<h2>Consumers are not the villains</h2>
Manufacturers of consumer products obviously play a <a href="https://www.eco-business.com/news/what-are-the-worlds-biggest-plastic-polluters-doing-about-the-problem/">major role</a> in the growing plastic problem. This is reflected in the <a href="https://www.propertyobserver.com.au/https://www.packagingcovenant.org.au/documents/item/1091" target="_blank">Australian Packaging Covenant,</a> an agreement between government and industry.
It says responsibility for packaging should be shared by companies throughout the supply chain. Consumers, waste service providers, recyclers and governments also have roles to play.
<a href="https://blogs.scientificamerican.com/observations/more-recycling-wont-solve-plastic-pollution/" target="_blank">Researchers have noted</a> that a permissive legal framework has allowed plastic pollution to rise despite the obvious harm it causes to communities and marine life.
As Recycled Plastics Australia general manager Stephen Scherer <a href="https://www.propertyobserver.com.au/https://www.abc.net.au/news/2019-04-14/recycling-industry-demands-federal-action-as--waste-piles-up/10993218" target="_blank">told the ABC this year</a>:
…the federal government has been absent from the conversation about waste, while Australians are operating in a culture where ‘we don’t do what we’re not forced to do’.
Plastic waste is on the radar of Australian governments. State and federal environment ministers <a href="https://www.environment.gov.au/protection/waste-resource-recovery/plastics-and-packaging/packaging-covenant" target="_blank">last year set a target</a> that all packaging be recyclable, compostable or reusable by 2025 or earlier.
But critics say rather than set targets, the federal government must mandate the use of recycled plastic in packaging to ensure the waste problem is addressed.
<img src="https://images.theconversation.com/files/298443/original/file-20191024-119433-97l2iz.jpg?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;fit=clip" alt=""> Fish swimming along a coral reef near a water bottle label and a plastic bag off the coast of the Red Sea resort town of Naama Bay, Egypt. Mike Nelson/EPA
<h2>Recycling campaigns done right</h2>
Companies such as Coca-Cola are embracing the concept of sustainability to some extent. But better still, other brands have sought to fix recycling systems themselves.
In February Unilever “paid” people in Buenos Aires, Argentina for their <a href="https://www.unilever.com/news/news-and-features/Feature-article/2019/how-were-helping-buenos-aires-residents-make-recycling-a-habit" target="_blank">household recyclables</a> with discount coupons redeemable against its products at selected retailers.
In the UK, Burger King last month announced it was scrapping plastic toys from kids’ meals and invited the public to <a href="https://www.youtube.com/watch?v=c7lmk-V6p6Q" target="_blank">bring in old plastic toys</a> from any restaurant meal. The plastic will be remade into “interactive play opportunities” for families at their restaurants.
In Australia, superannuation fund Australian Ethical ran its latest campaign on <a href="http://www.adnews.com.au/campaigns/new-australian-ethical-campaign-uses-100-recyclable-billboards" target="_blank">100% recyclable billboard skins</a>.
Consumers do have a role to play in waste reduction, including by recycling or demanding that companies find alternatives to single-use plastics. But if companies want to respond meaningfully to the plastic crisis, they must accept ultimate responsibility for their packaging and work towards zero-waste.<img src="https://counter.theconversation.com/content/123579/count.gif?distributor=republish-lightbox-basic" alt="The Conversation" width="1" height="1" style="border: none !important; box-shadow: none !important; margin: 0 !important; max-height: 1px !important; max-width: 1px !important; min-height: 1px !important; min-width: 1px !important; opacity: 0 !important; outline: none !important; padding: 0 !important; text-shadow: none !important;">
<a href="https://theconversation.com/profiles/sergio-brodsky-738470" target="_blank">Sergio Brodsky</a>, Sessional Lecturer, Marketing, <a href="http://theconversation.com/institutions/rmit-university-1063" target="_blank">RMIT University</a>
This article is republished from <a href="http://theconversation.com" target="_blank">The Conversation</a> under a Creative Commons license. Read the <a href="https://theconversation.com/stop-shaming-and-start-empowering-advertisers-must-rethink-their-plastic-waste-message-123579" target="_blank">original article</a>.
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jrobinson-rf4aSBido9

Stop shaming and start empowering: advertisers must rethink their plastic waste message

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Queensland great Mal Meninga will be on the hustings in Brisbane today, as he joins forces with the National Retail Association (NRA) to launch a state-wide campaign calling on consumers to get behind the Queensland Government’s July 1 ban on single-use lightweight plastic shopping bags.
The Bundaberg-bred coach, businessman and speaker, who grew up on the state’s treasured coastal areas, said tackling plastic pollution should be a priority for everyone who calls the Sunshine State home.
“The number of plastic shopping bags used by Queenslanders is nearing a billion each year – most of which are used for only a short period of time and go to landfill,” Meninga said.
“But around 16 million of these bags are littered and end up in our precious environment. The equivalent in weight to 96 small cars’ worth of plastic bags wind up in our environment where they wreak havoc on the local ecosystem, our waterways and our marine life.
“We simply cannot afford to stand by and let this scourge on our environment continue,” he said.
NRA CEO Dominique Lamb said retailers had long-supported the idea of industry-wide action to try and combat toxic plastic bag pollution, however those who’d launched their own bans had often found it tough getting customers to embrace the idea.
“Our industry is behind the State Government for making this a non-negotiable for all stores right down to the smallest takeaway outlets, local markets and online stores, as it’s a crucial step toward changing overall consumer behaviour,” Ms Lamb said.
Following the advent of high-density polyethylene plastic in the 1950s, and the introduction of the <a id="LPlnk59993" class="OWAAutoLink" href="https://sasgroup.net.au/index.php?subid=10037&amp;option=com_acymailing&amp;ctrl=url&amp;urlid=232&amp;mailid=1162&amp;Itemid=201" target="_blank">first throwaway bags in the late 1960s and 70s</a>, global plastic bag production has reportedly reached around <a id="LPlnk799536" class="OWAAutoLink" href="https://sasgroup.net.au/index.php?subid=10037&amp;option=com_acymailing&amp;ctrl=url&amp;urlid=233&amp;mailid=1162&amp;Itemid=201" target="_blank">5 trillion bags every year – around 160,000 per second.</a>
Without radical action by consumers and producers, the volume of accumulated plastic in the oceans is forecast to become greater than that of fish by 2050, according to a <a id="LPlnk630053" class="OWAAutoLink" href="https://sasgroup.net.au/index.php?subid=10037&amp;option=com_acymailing&amp;ctrl=url&amp;urlid=234&amp;mailid=1162&amp;Itemid=201" target="_blank">2016 report by the World Economic Forum</a>.
“We know we’ve reached a tipping point and the retail industry is right in the thick of it as consumers demand more transparency into how the products they buy are produced, so they can support brands with ethical production methods and environmentally sustainable practices. Banning lightweight plastic shopping bags is another important step in creating a future-proof industry,” she said.
From July 1, no retailer in Queensland will be allowed to hand out single-use lightweight plastic shopping bags under 35 microns thick, or they risk fines of more than $6000 per offence.
“Consumers will need to prepare by either bringing their own reusable bags, and should expect to pay a small fee of around 15 to 20 cents for a basic reusable option, through to as much as five dollars for locally-made jute or hessian bag.”
Ms Lamb has also asked shoppers to be patient with retailers throughout the transition period, while they adjusted to new bags and processes.
“It’s up to all of us to do our bit. It’s a small change in our routine for a big impact on Queensland’s environment,” she said.
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Queensland rugby legend Mal Meninga joins retailers to fight toxic bag pollution

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GUEST OBSERVATION
Microplastics in the ocean, pieces of plastic less than 5mm in size, have shot to infamy in the last few years. Governments and businesses targeted microbeads in cosmetics, some were banned, and the world felt a little better.
Dealing with microbeads in cosmetics is a positive first step, but the reality is that they are just a drop in the ocean (less than a billionth of the world’s ocean).
Microplastics in soil may be a far greater problem. Norwegian research estimates that in Europe and North America, between 110,000 and 730,000 tonnes of microplastic are transferred to agricultural soils each year.
Here lies the issue: we know almost nothing about microplastics in global soils, and even less in Australian soils. In this article we take a look at what we do know, and some questions we need to answer.
How microplastics get into agricultural soil
Sewage sludge and plastic mulch are the two biggest known contributors of microplastics to agricultural soil. Australia produces about 320,000 dry tonnes of biosolids each year, 55% of which is applied to agricultural land. Biosolids, while controversial, are an excellent source of nutrients for farmland. Of the essential plant nutrients, we can only manufacture nitrogen. The rest we must either mine or recycle.
Sewage treatment plants receive water from households, industry, and stormwater, each adding to the load of plastics. Technical clothing such as sportswear and quick-dry fabrics often contain polyesters and polyamides that break off when clothes are washed. Tyre debris and plastic films wash in with the stormwater. Treatment plants filter microplastics out of the water, retaining them in the sludge that is then trucked away and spread over agricultural land.
In agriculture, plastic mulch suppresses weeds, keeps the soil warm and damp to assist germination, and improves yield. Over time, these mulches break down, and some fragment into smaller pieces.
Biodegradable bioplastic mulches are designed to break down into carbon dioxide, water, and various “natural substances”. Environmentally friendly plastics are often more expensive, raising the question of whether businesses will be able to afford them.
Other potential sources of plastics in agricultural soil include polymer sealants on fertilisers and pesticides, and industrial compost. Unsold food is often sent to the composting facility still in plastic packaging, and with plastic stickers on every apple and kiwi fruit.
The Australian Standard for composts tacitly recognises that microplastics are likely to be present in these products by having acceptable levels of “visible contamination”. Anyone who has bought compost or garden loam from a landscaping supplier may have noticed pieces of plastic in the mix.
In horticulture, particularly as green walls and green roofs grace more buildings, polystyrenes are used deliberately to make lightweight ‘soil’.
There might be other pathways we don’t know about yet.
What happens once microplastics are in the soil?
Here we stand at the edge of the cavernous knowledge gap, because we don’t know the effect of microplastics in our soil. The overarching question, physically and biologically, is where do microplastics go?
How plastics fragment and degrade in the soil depends on the type of plastic and soil conditions. Compostable, PET, and various degradable plastics will behave differently, having different effects on soil physics and biology.
Fragments could move through soil cracks and pores. Larger soil fauna might disperse fragments vertically and laterally, while agricultural practices such as tillage could push plastics deeper into the soil. Some fragmented plastics can absorb agrochemicals.
Soil microbes can break down some plastics, but what are the byproducts and what are their effects? Newer, biodegradable bioplastics theoretically have limited impact as they break down into inert substances. But how long do they take to break down in different soil and climatic conditions, and what proportion in the soil are non-degradable PET plastics?
Both the main form of carbon in soil and polythene (the most common type of plastic) are carbon-based polymers. Could the two integrate? If they did, would this prevent plastics from moving deeper into the soil, but would it also stop them breaking down?
Could plastics be a hidden source of soil carbon storage?
Bioaccumulation
Bioaccumulation is when something builds up in a food chain.
Research into microplastic accumulation on land is sparse at best. A 2017 study in Mexico found microplastics in chicken gizzards. In the study area, waste management is poor and most plastics were ingested directly from the soil surface as opposed to having bioaccumulated.
Nematodes can take up polystyrene beads suggesting some potential for bioaccumulation, however earthworms have reduced growth rate and increased mortality when they ingest microbeads.
Larger microplastics are unlikely to cross plant cell membranes, but it’s possible that plants can absorb the chemicals formed when plastic degrades. Plants have natural mechanisms to keep contaminants out of their fruiting bodies – pieces of plastic in apples or berries is highly unlikely – but root vegetables and leafy greens are a different story.
Metals can accumulate in leafy greens and the skin of root vegetables – could plastics or their byproducts do the same?
This is before we even get to nanoplastics, which are 1-100 nanometres wide. Can plant roots can absorb nanoplastics, and can they pass through an animal’s gut membrane?
Where to now?
The first step is to quantify how much plastic is currently in the soil, where it is, and how much more to expect. This is more difficult in land than water, as it’s easier to filter plastics out the ocean than to separate them from soil samples. The smaller the plastics are, the harder they’ll be to track and identify – which is why research must start now.
Research needs to address the different types of plastics, including beads and other synthetic fibres. Each is likely to act differently in the soil and terrestrial ecosystems.
Understanding how these plastics react will inform the next obvious questions: at what quantity do they become hazardous to soil, plant and animal life, and how can we mitigate this impact?
<img src="https://counter.theconversation.com/content/96858/count.gif?distributor=republish-lightbox-basic" alt="The Conversation" width="1" height="1">Plastics in soil represent artefacts of human civilisation. Soils are full of human artefacts; if this was not the case then there would be no field archaeology. However, the effects of microplastic may persist far longer than our own civilisation. We must fill in our knowledge gaps swiftly.
Alisa Bryce, Research Affiliate, University of Sydney
Alex McBratney, Professor of Digital Agriculture &amp; Soil Science; Director, Sydney Institute of Agriculture, University of Sydney
Budiman Minasny, Professor in Soil-Landscape Modelling, University of Sydney
Damien Field, Associate professor, University of Sydney
Stephen Cattle, Associate professor, University of Sydney
This article was originally published on <a href="http://theconversation.com" target="_blank">The Conversation</a>. Read the <a href="https://theconversation.com/we-have-no-idea-how-much-microplastic-is-in-australias-soil-but-it-could-be-a-lot-96858" target="_blank">original article</a>.
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