Repeat buyers are one of the strongest measures of confidence in any apartment development.

At <a href="https://www.apartments.com.au/new-apartments/era-newcastle-west-124-126-bull-street-newcastle-west-nsw-2302">ERA</a> in Newcastle West, some purchasers are returning to <a href="https://www.apartments.com.au/developers/gwh">GWH</a> after living at the developer's One Apartments. Their decision to purchase again was driven by the quality of life they found after moving into their first GWH home.

Keith Wilton had spent years living in a house in East Maitland before deciding it was time for a change. Apartment living had always been on his radar, but he was selective about what he wanted.

<iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" referrerpolicy="strict-origin-when-cross-origin" src="https://www.youtube.com/embed/FH_1EzB-1vs?si=XScVlP1ERsTDJoME" title="YouTube video player" width="560"></iframe>

"I had some boxes I wanted to tick," he says.

Keith points to the open-plan design, generous outdoor areas and considered inclusions as key reasons One Apartments worked for him.

“One of those things was a nice indoor open plan area, but also I wanted a nice outdoor open area that I could entertain on in summer or Christmases or birthdays,” he says.

He also found value in the smaller details, from integrated appliances to shared resident spaces including the pool, cinema and rooftop areas.

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After comparing several developments, he chose One Apartments because of GWH's longstanding local reputation and his own experience working with the developer on a commercial project more than a decade earlier.

"I knew that they were local, that the quality of the build was going to be up there. I'd looked at other apartment complexes around and close by, and I just knew that here was a better decision location wise."

Today, Keith says the move has completely changed how he experiences Newcastle.

"I enjoy living in this location because it's more of a lifestyle change. That Newcastle city living where you can walk to restaurants and bars and even beaches and parks and even shopping across the road."

[smartcode_project:default project_id=135096 project_image_fid=356828]

Beyond the location, he says it's the sense of community that has surprised him most.

"Everyone loves living here because they chose to live here, but everyone looks out for each other. It's a real great community feel here."

For Aimee and Lyle Goodman, the journey started almost by chance.

<iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" referrerpolicy="strict-origin-when-cross-origin" src="https://www.youtube.com/embed/tsioMLcnjas?si=zq-ys3JuWpfa5hFv" title="YouTube video player" width="560"></iframe>

The couple happened to be having coffee in Newcastle when they noticed the site where One Apartments was about to begin construction.

"We were aware GWH was planning a development," Aimee says. "We made one phone call and things moved pretty quickly after that."

As busy business owners, they initially thought apartment living would simply reduce the maintenance that came with larger homes. Instead, it fundamentally changed how they spent time together.

"We actually catch up more as a family now," Aimee says.

"We've had homes with big yards and lots of space, but everyone ended up in different rooms. Here we'll have dinner together, the kids can play, and we spend far more quality time together."

[smartcode_project:default project_id=135096 project_image_fid=356829]

Lyle says their confidence came from GWH's reputation within Newcastle's building industry.

"I know people who've worked across different apartment projects, and whenever GWH came up the feedback was always the same. They're rock solid. They're quality."

That confidence only grew throughout the buying process.

"One of the things that really impressed us with GWH was the whole process, was the communication," Lyle says. "It was consistent, it was regular, there was no problem if we had some weird questions, there was no problems in getting answers."

[smartcode_project:default project_id=135096 project_image_fid=351104]

Aimee says one moment stood out.

"The project actually finished on time. We realised we needed to hurry up and sell our house because everything was happening exactly when they said it would."

The positive experience at One Apartments ultimately gave all three buyers the confidence to purchase again with GWH, this time at ERA.

Their confidence reflects what many buyers are seeking in today's apartment market. Location remains important, but so too does certainty around delivery, quality and long-term liveability.

[smartcode_project:default project_id=135096 project_image_fid=356822]

ERA builds on those foundations with 280 one, two and three-bedroom apartments across two landmark towers in <a href="https://www.apartments.com.au/developments/newcastle-west-nsw-2302">Newcastle West</a>.&nbsp;

Designed by <a href="https://www.apartments.com.au/architects/fk-australia">Fender Katsalidis</a>, the project will include more than 2,000 square metres of resident amenities, including a resort-style pool, gym, sauna, private cinema and rooftop entertaining spaces overlooking the harbour and coastline.&nbsp;

The development is also within walking distance of the Newcastle Interchange, Honeysuckle, Darby Street, the harbour foreshore, restaurants, retail and the city’s beaches, continuing the walkable lifestyle that existing GWH buyers say has transformed how they live.

[smartcode_project:default project_id=135096 project_image_fid=356826]

For Keith, the appeal remains straightforward.

"You feel at home even before you've moved into your home."

For Aimee, the change is measured in time.

“I just felt like I had more time,” she says.

[smartcode_project:default project_id=135096 project_image_fid=351102]

Construction at ERA is now underway, with more than half of the residences already sold and limited two and three-bedroom apartments remaining in the East Tower release. Priced from $980,000 for two-bedroom residences and $1.46 million for three-bedroom residences, buyers can secure an apartment with a 10 per cent deposit, with premium homes offering ocean views from Level 8 and harbour views from Level 10.

ERA is also backed by Resilience Insurance's 10-year Latent Defects Insurance policy, providing protection against structural or waterproofing defects for 10 years after completion. The project is anticipated to be completed in early 2028.

[smartcode_project_cta:default project_id=135096]

Joel Robinson

From ONE to ERA: Why buyers are choosing GWH again in Newcastle West

Virgate Property Group is preparing to commence construction of Verdé, its new apartment development in Melbourne's Arts Precinct at Southbank, following a strong run of sales that has seen more than half of the project's 173 apartments secured.

Verdé has attracted a broad mix of first home buyers, owner-occupiers upgrading from nearby inner-city suburbs and investors, with younger owner-occupier couples aged between 28 and 45 accounting for the strongest enquiry. Many are already living in Southbank, South Melbourne, Albert Park, Port Melbourne, South Yarra and the CBD.

"Verdé is located in one of the most desirable pockets of southern Melbourne," Blair Property Group Director Darren Blair, who is managing sales at Verdé, said.

"It's within walking distance of the Arts Centre, Royal Botanic Gardens, Albert Park Lake, and Southbank's restaurants and retail. It's a great lifestyle location with strong amenity and liveability, which made it a very attractive choice for the project."

[smartcode_project:default project_id=4661 project_image_fid=372549]

Virgate was already familiar with the precinct, having previously delivered the successful Domain House development in neighbouring South Melbourne. That experience gave the developer confidence to acquire the Coventry Street site and continue expanding its presence in Melbourne's inner south.

"We had been keeping an eye on the site and the broader precinct for a few months before deciding to move forward with the acquisition," Virgate said.

The project was ultimately secured in 2020 following feasibility studies, planning assessments and due diligence, with the brief centred on delivering "a high-quality, considered design that feels both refined and fit for purpose."

[smartcode_project:default project_id=4661 project_image_fid=314259]

Designed by <a href="https://www.apartments.com.au/architects/bruce-henderson-architects">Bruce Henderson Architects</a>, Verdé comprises 173 one, two and three-bedroom apartments priced from $599,000. The architecture is distinguished by a faceted glass façade that responds to both the site's outlook and Melbourne's changing light conditions.

According to Bruce Henderson Architects, the coloured glazing gives the building a distinctive identity while also providing privacy and solar shading, with residences oriented to capture views across the bay, city skyline and surrounding parklands.

Inside, <a href="https://www.apartments.com.au/interior-designers/designoffice">DesignOffice</a> has created interiors focused on natural light, efficient planning and enduring materials. Apartments feature engineered oak flooring, natural stone benchtops, floor-to-ceiling glazing and SMEG appliances, while a restrained material palette aims to complement the expansive outlooks rather than compete with them.

[smartcode_project:default project_id=4661 project_image_fid=372550]

Resident amenity has also been designed around everyday functionality rather than occasional use. Facilities include a concierge-serviced lobby, residents' lounge with fireplace, library and co-working space, gym, terrace garden with barbecue facilities, ground-floor café, and package delivery management.

The project's location continues to be one of its strongest drawcards. Positioned on Coventry Street, Verdé sits within walking distance of the National Gallery of Victoria, Arts Centre Melbourne, Royal Botanic Gardens and Albert Park Lake, while Southbank's dining precinct, Sturt Street trams and the new ANZAC Station are all nearby. The surrounding education catchment also includes Melbourne Grammar, Melbourne Girls Grammar, Mac.Robertson Girls' High School and several major university campuses.

The sales team says buyers have responded particularly well to the combination of location, design quality and long-term liveability.

"They're responding really positively to the quality of the design, premium resident amenities and the uninterrupted views. Many also appreciate the location and how connected it is to everything they need."

The ability to secure stamp duty savings before completion has also been a key factor for purchasers, alongside the opportunity to personalise finishes ahead of settlement.

With construction set to commence soon and more than half the apartments already sold, Verdé enters its next phase as one of the Arts Precinct's more established apartment developments, offering remaining buyers an opportunity to secure a residence before construction advances further. Expected completion is scheduled for late 2027.

[smartcode_project_cta:default project_id=4661]

Virgate's Verdé Southbank moves toward construction as sales fly past halfway stage

Downsizer-focused apartment development Kooyongkoot in Hawthorn has been recognised at the 2026 Better Future Melbourne Design Awards, taking home Gold and Silver awards in two categories.

<a href="https://www.apartments.com.au/new-apartments/kooyongkoot-hawthorn-1-kooyongkoot-road-hawthorn-vic-3122">Kooyongkoot</a>, currently being delivered by developer PQD and designed by Cera Stribley, received Gold in the Interior Design – Proposed category and Silver in the Architecture – Proposed category.

The dual recognition reflects the design approach behind the boutique development on prestigious Kooyongkoot Road, where the focus has been on creating homes for downsizers seeking the space, quality and functionality of a detached house within a low-rise apartment building.

Rather than maximising apartment numbers, <a href="https://www.apartments.com.au/developers/pqd">PQD</a> and <a href="https://www.apartments.com.au/architects/cera-stribley-architects">Cera Stribley</a> limited the development to just 18 residences, allowing for larger floorplans, greater privacy, generous landscaping and expansive communal spaces.&nbsp;The majority of the apartments also benefit from corner aspects, allowing for dual sources of natural light.

Now around 70 per cent complete and on track for completion in November 2026, Kooyongkoot will comprise a mix of garden residences, ter​race apartments, sub-penthouses, and is crowned by two half-floor penthouses with direct lift access and private rooftop terraces.

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The Silver Award for Architecture recognised the way the building responds to its prominent corner position at the ent​rance to Hawthorn's Scotch Hill precinct, one of Melbourne's most established residential neighbourhoods.

Rather than competing with the grand homes that line Kooyongkoot Road, the architectural approach focused on restraint and longevity, using curved brickwork, generous landscaping and carefully considered proportions to integrate with the existing streetscape.

"The form feels fluid and timeless, as though shaped by the landscape itself – architecture that belongs, rather than competes," said Chris Stribley, Co-Founder and Managing Principal of Cera Stribley.

The judging submission also highlighted practical innovations throughout the building, including lift cores servicing only nine homes each, a central landscaped lightcourt designed to bring daylight and ventilation into the building, and fully enclosed private storage rooms with lighting, power and shelving to better accommodate residents transitioning from larger family homes.

[smartcode_project:default project_id=102717 project_image_fid=355293]

The Gold Award for Interior Design recognised the project's focus on long-term liveability rather than display-home aesthetics.

According to the awards submission, the interiors were designed from the inside out, prioritising how homes would function over decades of daily use through generous proportions, practical storage, durable natural materials and flexible layouts.

The specification includes natural stone throughout, upgraded acoustic glazing, V-ZUG appliances and fully enclosed storage rooms, alongside an amenity offering focused on wellness, entertainment and everyday convenience.&nbsp;

Residents will have access to a gym and yoga studio, a wellness centre featuring traditional and infrared saunas, a cold therapy shower and treatment room, as well as a residents' lounge and golf simulator/cinema room for entertainment.&nbsp;Kooyongkoot has also considered the everyday convenience of its residents by offering a private carwash and pet wash facilities on site as well as dedicated parcel lockers and oversized fully enclosed storage rooms.&nbsp;

[smartcode_project:default project_id=102717 project_image_fid=355303]

The project's attention to detail has already resonated with buyers. Earlier this year, Kooyongkoot recorded one of Boroondara's highest apartment sales when an $8 million penthouse was purchased by a Melbourne CEO downsizing from a nearby family home.

"Every detail feels deliberate, from the overall design down to the smallest touches," the purchaser said.

"The level of quality and refinement is exceptional, but what really sold it was how liveable it felt... It felt like a place where everything had been considered, not just a luxury building."

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Sustainability also formed a key part of both award submissions. Kooyongkoot is targeting a minimum 7.5-star NatHERS rating across all residences, supported by passive design principles, high-performance glazing, EV charging infrastructure, water reuse systems and a wellness model focused on lower-energy dry facilities rather than pools and large wet areas.

Located within walking distance of Scotch College, Methodist Ladies' College, Koo​yong Lawn Tennis Club, Aubur​n Village and Camberwell Junction, Kooyongkoot continues to target owner-occupiers looking to remain in Melbourne's inner east without compromising on space or quality. A limited selection of two, three and four-bedroom residences remains available, with prices starting from $1.9 million.

[smartcode_project_cta:default project_id=102717]

Kooyongkoot wins Gold and Silver at Better Future Melbourne Design Awards

New apartment supply has become increasingly constrained across <a href="https://www.apartments.com.au/developments/parramatta-nsw-2150">Parramatta</a> in recent years, with fewer projects progressing through to completion as development conditions have become more challenging.

It makes <a href="https://www.apartments.com.au/developers/novm">NOVM</a>'s 2021-completed <a href="https://www.apartments.com.au/buildings/the-lennox-parramatta-12-phillip-street-parramatta-nsw-2150">The Lennox</a> one of the most recently completed residential towers on the Parramatta River, and among the newest apartment developments in Sydney's second CBD.

With the project largely completed before the sharp escalation in construction costs and inflation following the pandemic, The Lennox is now offering pricing that would be difficult to replicate in a comparable new development in Parramatta today, or across much of Western Sydney.

The majority of the 413 apartments at The Lennox sold before and shortly after completion. A limited release of the remaining apartments has recently been brought to market by capital partner <a href="https://www.apartments.com.au/project-marketer/equitifund-group">Equitifund</a>, with entry-level pricing from $700,000 and two-bedroom apartments available from under $1 million.

Rising above the Parramatta River at 12 Phillip Street, The Lennox comprises one, two, three and four-bedroom apartments, appealing to first home buyers, young professionals, families, downsizers and interstate investors seeking a completed apartment in one of Australia's fastest-growing economic centres.

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Rather than positioning Parramatta as an alternative to Sydney's CBD, Equitifund believes the city has reached a point where it stands on its own merits.

"Parramatta is no longer simply an alternative to Sydney CBD, it's becoming a destination in its own right," Equitifund Executive Chairman Greg Huxley said.

"The Lennox captures that evolution with a level of quality and amenity that's difficult to match at its price point."

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Designed by <a href="https://www.apartments.com.au/architects/marchese-partners">Marchese Partners</a>, the tower responds directly to its riverfront setting through expansive glazing and open-plan layouts that maximise views across the Parramatta River and city skyline. Interiors feature engineered timber flooring, stone benchtops, stainless steel appliances and floor-to-ceiling glazing, while generous balconies extend the living spaces outdoors.

Marchese Partners says the project was conceived to balance high-quality apartment living with practical, long-term functionality, pairing larger, efficient floorplans with amenities more commonly associated with five-star hotels.

That emphasis continues through the resident facilities, which include a 20-metre rooftop swimming pool, fully equipped gym and wellness spaces, full-time concierge, a residents' lounge, function room, private lifts, secure basement parking and rooftop communal areas overlooking the Parramatta River. Ground-floor boardwalk retail and dining further activate the riverfront and integrate the building into the surrounding public realm.

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Australian housing and finance group Equitifund has secured the remaining apartments, believing there are few completed apartment opportunities in Parramatta that offer the same combination of location, amenity and pricing.

Equitifund National Sales Director Ben Hamblett says buyers are increasingly recognising that premium apartment living no longer needs to come with Sydney CBD pricing.

"The Lennox is where aspirational living becomes attainable," Hamblett said.

"Wake to river and mountain views, step into Sydney's Second CBD, and arrive home to resort-calibre amenities, all without the harbour price tag."

Hamblett says owner-occupiers are also attracted by the convenience of having Westfield Parramatta, Church Street's dining precinct, Parramatta Park, Riverside Theatres, Western Sydney University and major transport connections all within walking distance.

"At The Lennox, lifestyle is not an afterthought, it is the foundation."

[smartcode_project:default project_id=5743 project_image_fid=5374]

The Lennox places residents within walking distance of Parramatta Square, Westfield Parramatta, Church Street Eat Street, Parramatta Station, the ferry wharf, Light Rail, the future Sydney Metro West, Parramatta Park and CommBank Stadium, reinforcing Parramatta's position as one of Australia's most connected metropolitan centres outside Sydney's CBD.

Equitifund says buyers visiting the display suite consistently comment on the quality of the finishes, generous floorplans, river and skyline views, and the walkability of the location. The project has attracted a broad mix of local professionals, upsizers, downsizers, buyers relocating from Sydney's inner suburbs and interstate investors seeking long-term growth opportunities.

That demand aligns with Parramatta's continued evolution as an economic powerhouse. Equitifund Research and Market Insights specialist John Bekiaris says sustained population growth, infrastructure investment and expanding employment opportunities continue to support long-term housing demand across the city.

"Parramatta has evolved from a satellite city into one of Australia's most important economic centres. Population growth, infrastructure investment and employment are all supporting sustained long-term housing demand."

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The apartment price gap drawing Sydney buyers west

A luxury beachfront apartment at Rainbow Bay has more than doubled in value since it sold off the plan six years ago, setting a new local apartment record in the process.

The three-bedroom apartment in the Flow development on Petrie Street, the first of four new projects locally by Paul Gedoun's S&amp;S Projects, has sold for $7.4 million, after originally selling for $3.27 million when the project launched in 2020.

The seventh-floor apartment, comprising 187 sqm of internal living space and a 54 sqm balcony overlooking Froggies Beach and Snapper Rocks, was purchased by a local family.

The transaction was negotiated by Pezet Matheson director Kerry Pezet and equates to more than $30,000 per sqm.

Pezet said the sale reflected the limited opportunities to buy into the boutique beachfront development.

"The sale highlights the rarity of opportunities within the boutique beachfront development, where residences seldom become available," Pezet said.

"Flow is one of the Gold Coast's most tightly held buildings. Buyers from our database move quickly when residences become available, and achieving an off-market sale at $7.4 million demonstrates the depth of demand for property of this calibre."

<img alt="Flow" data-entity-type="file" data-entity-uuid="c585b206-2130-4eee-a50c-3f27c51a7c70" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-06%20at%208.33.25%E2%80%AFPM.png?VersionId=m3pHRDV62Y3fvN.XQuQHq.52ilTWpRLf" />

Flow was the first of four luxury apartment developments delivered by Paul Gedoun's S&amp;S Projects at Rainbow Bay and was completed in 2023.

Positioned on the beachfront overlooking Snapper Rocks, the residence includes three bedrooms, three bathrooms, a powder room and views stretching north along the coastline towards Surfers Paradise.

Pezet Matheson Residential principal Mitchell Lambert said buyers continued to prioritise quality beachfront apartments in tightly held locations.

"Flow Residences offers a rare combination of elevated beachfront positioning, architectural excellence, comprehensive resident amenity and premium finishes, which is exactly what discerning purchasers are seeking," Lambert said.

"The transaction further reinforces Rainbow Bay's reputation as one of Australia's premier coastal lifestyle destinations, where limited supply and growing demand continue to support strong market performance."

Pezet Matheson originally marketed and sold out Flow off the plan, making the latest transaction a return to one of the project's original buyers.

Paul Gedoun is selling his third project, <a href="https://www.apartments.com.au/new-apartments/radia-rainbow-bay-271-boundary-street-coolangatta-qld-4225">Radia Rainbow Bay</a>, after recently completing, and selling out, <a href="https://www.apartments.com.au/buildings/esprit-217-227-boundary-street-coolangatta-qld-4225">Esprit</a>. He has plans for a <a href="https://www.apartments.com.au/news/qld/first-look-s-s-projects-proposes-88-apartment-wellness-tower-at-coolangattas-boundary-street">fourth building</a>, 88 apartments on <a href="https://www.apartments.com.au/new-apartments/209-213-boundary-street-coolangatta-qld-4225">Boundary Street</a>.

Rainbow Bay apartment doubles in price since off the plan sale during pandemic

Gavin Rubinstein

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Ray White TRG, The Rubinstein Group, have secured their first recruit since opening their new Woollahra office.
They've appointed the Ray White Double Bay agent Evan Williams as an associate director.
Williams, who worked alongside Gavin Rubinstein at the Double Bay office, told the Wentworth Courier it was Gavin who introduced him to Ray White Double Bay initially.
“I’m looking forward to being the ‘family man’ in the most progressive real estate outfit in the country," Williams, who left RW Double Bay last month, said.
Williams is married to Kashaya, a wedding planner, and they have three sons, James, 14, Aston, 9, and Jasper, 5.
Before joining Ray White Double Bay Williams was at Ray White's more established Woollahra office. He was a sales executive and auctioneer.
He had previously been a sales PA at First National Double Bay and later a property consultant at Laing &amp; Simmons Woollahra.
Williams was part of the $33.25 million, 2017 sale of Eynesbury, the <a href="/expert-insights/buying/eynesbury-the-tightly-held-art-deco-edgecliff-apartment-block-sold-for-33-25-million">tightly held art deco apartment block</a> in Edgecliff.
He also sold the <a href="/news/vaucluse-lighthouse-keepers-cottage-sells">landmark Lighthouse Keepers Cottage</a> in Vaucluse for $7.5 million in 2016. 
Williams is a Cranbrook School alumni.
Rubinstein <a href="/news/gavin-rubinstein-departs-ray-white-double-bay">departed Ray White Double Bay in late April</a> however was later retained by Ray White.
He <a href="/news/gavin-rubinstein-heading-to-queen-street-woollahra-under-ray-white-banner">opened a Woollahra office</a>, the second in the pricey suburb, with The Rubinstein Group, made up of agents Cae Thomas, Oliver Lavers and Bradley Plos, operations manager Jerome Srot and executive assistant Remi Quinlivan.
 
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Evan Williams joins Ray White's The Rubinstein Group 

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Ray White Double Bay have recruited Ballard Property young gun Alan Fettes to their team following the hole left by number one agent Gavin Rubinstein.
Fettes, who has five years experience selling real estate in Sydney's eastern suburbs, has been billed as the youngest agent to ever earn $1 million in commission at the age of 24.
The appointment has been described by Ray White as a "dawn of a new era" for Ray White Double Bay.
Fettes was previously at Ballard Property for two years, having previously spent three years at Pillinger.
Fettes (right of the main image) has brought his sales associate Calvin Stewart with him (left of the main image).
“I’m thrilled to be joining the most successful real estate businesses in the country, Ray White Double Bay has always been an office in which I envied to be a part of," Fettes said. "The support from the agents within the office combined with the reach that the household brand provides will elevate my career to new heights.
“The processes and structures Ray White has been developing and mastering for last 117 years are in my opinion - unmatched. This will now allow me to add an extra level of service to my clients.”
Ray White Double Bay managing director Elliott Placks said now was the time to re-invigorate and add a new layer to his collaborative team.
“Bringing Alan to the team is an important step as we look towards the future. This business has been going from strength to strength for more than 32 years, and I look forward to leading the already strong sales force over the coming years,” Mr Placks said.
“Every business goes through a period of renewal from time to time and we’re thrilled to have Alan join us. No doubt he’ll bring a new sense of excitement and fresh positive energy  to our office.
“We have a team that thrives on the success of each other and we celebrate and share with each other. That is a value statement that we hold dear and very clear at Ray White Double Bay.
“Alan is an established agent and we will support his ambitions into the future.
“I am so excited about the future and since taking ownership of the flagship office in the Ray White stable, I am relishing the next phase of growth for us all."
Gavin Rubinstein, who <a href="/news/gavin-rubinstein-departs-ray-white-double-bay">departed Ray White Double Bay late last month</a>, has been kept on by the real estate giant and is <a href="/news/gavin-rubinstein-heading-to-queen-street-woollahra-under-ray-white-banner">opening his own Ray White shop in Woollahra</a>.
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Ray White Double Bay hire Gavin Rubinstein replacement

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Gavin Rubinstein is whispered to be heading to Woollahra where he will still operate under the Ray White network.
He is destined for Queen Street, Woollahra, the upmarket district where Randall Kemp has fronted the national brand from Moncur Street.
Kemp and Rubinstein are suppose to work collaboratively, as Rubinstein seeks listings in Bellevue Hill, Rose Bay, Vaucluse, Dover Heights, Double Bay and Bondi.
Rubinstein, along with his current five members of The Rubinstein Group, has been with Ray White Double Bay for more than a decade. 
His only recent social media tweet has been: Don’t follow the path. Blaze the trail. 
It is understood he will own the agency business.
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<img src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,q_auto:good/https://s3-ap-southeast-2.amazonaws.com/po.images/2019/5/16/gavin%20rubinstein.jpg" alt="">
There have been recently denied suggestions that the White family Ray White head office was "mortified" at the prospect of losing Rubinstein from the group where he has been the top seller for the past six years.
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<div class="m_-4316370515819688225gmail_signature" dir="ltr" data-smartmail="gmail_signature">Gavin Rubinstein's departure from Ray White Double Bay was announced by Ray White Double Bay’s managing director, Elliott Placks late last month.</div>
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“We have enjoyed watching Gavin and his team grow and develop over the years. Our business is like family, and sometimes you have to let them go to grow,” Mr Placks said.
Rubinstein, 31, celebrated 10 years in the real estate industry in 2017, and was just nine months short of 10 years with Ray White Double Bay.
Rubinstein ranked as the number one residential salesperson in all of Australia for Ray White in the past six years.
Placks described the departure as simply “a parting of ways” having briefly initially been reported as describing it as a “divorce”.
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</div>
<div>
“It’s not an ugly divorce in any sense,” he reportedly said.
“Our values have shifted over the past six months and we’ve decided to part ways."
Rubinstein’s current listings go to May 23 auction.
Last October Rubinstein was featured on the front cover of the local paper, described as "a celebrity in the dazzling world of eastern suburbs property."
There has been no comment forthcoming from Placks on Rubinstein's repositioning, but the two were increasingly engaged in competitive pitching for the same listings when they both operated out of the Double Bay office.
Ray White Double Bay has <a href="/news/ray-white-double-bay-hire-gavin-rubinstein-replacement">recently recruited Alan Fettes</a> from Ballard Property Group.
 
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Gavin Rubinstein heading to Queen Street, Woollahra under Ray White banner

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Ray White's former leading agent Gavin Rubinstein is airborn today.
He has posted a selfie to his near 20,000 Instagram followers from his pointy end plane seat, which came after a short video via his camera team as he headed through the international terminal.
No glamorous holiday or work destination this time, but a charity fundraising commitment, RISE 2019 in Christchurch following its recent mosque shootings. 
<img src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,q_auto:good/https://s3-ap-southeast-2.amazonaws.com/po.images/2019/5/2/GR1.jpg" alt="">
After Tuesday night's sudden departure <a href="/news/gavin-rubinstein-departs-ray-white-double-bay">from Ray White Double Bay</a>, Rubinstein had posted an image of himself and three associates, Oliver Lavers, Cae Thomas and newest recruit Bradley Plos, jumping in the air with the caption 'Dreamchasers'.
Sydney socialite Barbara Coombes, executive assistant at Coombes Property, commented on the post, writing that the image was "cool &amp; perfectly styled might I add."
Lavers also posted after the big announcement to Instagram a picture of the extended team including Remi Quinlivan.
The decision that ended Rubinstein's time at Ray White came after the newly installed Double Bay chief Elliott Placks returned from a holiday in Mauritius celebrating his 10th anniversary with wife Lauren Smorgon.
The Rubinstein Group website is down.
But team member Jerome Srot was taking his mobile calls.
There is no indication yet as to Rubinstein's plans.
 
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Gavin Rubinstein aims high after Ray White Double Bay departure

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<div class="m_-4316370515819688225gmail_signature" dir="ltr" data-smartmail="gmail_signature">Gavin Rubinstein has departed Ray White Double Bay, where based on sales commissions he was the agency’s best performer globally last year.</div>
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It was announced by Ray White Double Bay’s managing director, Elliott Placks tonight.
"There is no doubt that Gavin had left an indelible mark on the Sydney property scene in his career to date," Placks said.
“We have enjoyed watching Gavin and his team grow and develop over the years. 
"Our business is like family, and sometimes you have to let them go to grow. ” Mr Placks said.
It was last September when the founding directors of Ray White Double Bay, Craig Pontey and Michael Finger sold their shareholdings to Elliott Placks, securing a 30-strong sales force.
The Ray White Double Bay office had previously sold more than $930 million annually, being the number one office in Ray White’s Australian network for the last seven years.
Rubinstein, 31, celebrated 10 years in the real estate industry in 2017, and was just nine months short of 10 years with Ray White.
Rubinstein ranked as the number one residential salesperson in all of Australia for Ray White in the past six years.
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<div>There has been no indication from Rubinstein as to his next move, and there are denied whispers he is headed to LJ Hooker's Avnu.</div>
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<div>The departure was announced at 7.30pm, just minutes after Rubinstein posted an Instagram on his latest Dover Heights auction offering.</div>
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<div>His social media profiles still have him at Ray White. </div>
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<div>Rubinstein has previously said he has found technology, media and social media as a great way to stay in touch on a mass scale.</div>
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"It’s guerilla marketing.
“I engage with most of my clients through Facebook, LinkedIn or Instagram and constantly am active on these platforms.”
He has 20,000 followers in Intsagram.
He once said what sets him apart from other agents all comes down to hard work.
“Work ethic and discipline around what is required to be done daily to succeed in this business.
"I simply outwork the competition. 
"It is very hard to beat someone who doesn’t give up.”
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<div>Rubinstein likes the international highlife, regularly taking off for short stays at the Beverly Hills Hotel in LA.</div>
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His mates call it his second home.
<img src="https://www.urban.com.au/images/2018/9/13/Screen%20Shot%202018-09-13%20at%2010.53.43%20am.png" alt="">
Rubinstein sold TV personality Larry Emdur his and wife Sylvie's <a href="/news/larry-emdur-secures-apartment-in-the-rocks">Sydney CBD bolthole late last year.</a>
Placks, this evening described it as simply “a parting of ways” having briefly initially been reported as describing the parting of ways as a “divorce”.
“It’s not an ugly divorce in any sense,” he reportedly said.
“Our values have shifted over the past six months and we’ve decided to part ways."
Placks said Rubinstein’s current listings would continue to carry Ray White Double Bay branding.
Rubinstein told the local paper The Wentworth Courier he didn’t wish to comment.
Last October he was featured on the front cover of the paper, described as "a celebrity in the dazzling world of eastern suburbs property."
 
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Gavin Rubinstein departs Ray White Double Bay

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Ray White Double Bay’s leading residential agent Gavin Rubinstein has added Bradley Plos to the team.
Plos has been described as a "young, energetic prodigy."
Rubinstein, the director of The Rubinstein Group, said at the core of the team's focus is providing the best possible customer service.
“Energy, hunger and drive are critical in this business and surrounding yourself with those who possess these traits will only make you more effective for your clients.”
<img src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,q_auto:good/https://s3-ap-southeast-2.amazonaws.com/po.images/2019/1/18/Rubin-team.jpg" alt=""> Rubinstein and his team before the latest recruitment.
“Bradley certainly has those characteristics which is exciting, and I believe he will be yet another point of difference to the value proposition TRG has to offer," Rubinstein said.
"At the end of the day for us, the bottom line is always being vendor focused.” said Mr Rubinstein.
Plos is a new convert into the real estate industry, having only started sale at Hudson McHugh in late 2017.
According to realestate.com.au, he had one sale to his name, a unit in Ashfield which sold last year.
 “I’m extremely excited to be joining Gavin and his team and welcome the pressure that this level of the industry demands," Plos said.
"I feel I have a lot to give and I am thankful for the opportunity.”
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jrobinson-rf4aSBido9

Gavin Rubinstein adds Hudson McHugh agent Bradley Plos to his team

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Ray White sales agent Gavin Rubinstein, the number one agent with the real estate giant, has bought a Potts Point investment apartment.
He's gone off-market to pay $1.88 million for a 120 sqm apartment in the Rockwall building on the Macleay Street dress circle.
He has been a resident on nearby Wylde Street in what has been a $2200 a week rental.
<img src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,q_auto:good/https://s3-ap-southeast-2.amazonaws.com/po.images/2018/9/12/gav%202.jpg" alt="">
The contemporary apartment, last traded for $1,275,000 in 2014, has two bedrooms, a marble kitchen and a balcony off the open plan living and dining area.
Rubinstein is seeking a tenant at $1,350 a week, which would reflect a 3.7 percent yield.
Socialite Heidi Onisforou has owned the building's penthouse since 2016 when she paid $4.4 million. She snapped up the apartment just one day in to its marketing.
It was the last sale in the tightly held block.
Last month Rubinstein, who has previously used the publicity firm of Roxy Jacenko to publicise his achievements, was named Ray White's number one agent for the <a href="/news/ray-white-remuera-beats-out-double-bay-again-but-gavin-rubinstein-takes-the-top-residential-spot-for-sixth-time">sixth consecutive year.</a>
This time last year Rubinstein sold $50 million worth of properties in <a href="/news/ray-whites-gavin-rubinstein-sells-50-million-worth-of-properties-in-19-days">just 19 days.</a>
None took to ratemyagent, with Rubinstein having no favourable reviews for two years now.
Earlier this week the Ray White Double Bay business was <a href="/news/ray-white-double-bay-founders-craig-pontey-and-michael-finger-sell-out-to-elliott-placks">sold to his colleague Elliott Placks</a>.
The agency sold $930 million of property in the last year.
The dynamic salesman likes the international highlife, regularly taking off for short stays at the Beverly Hills Hotel in LA.
His mates call it his second home.
<img src="https://www.urban.com.au/images/2018/9/13/Screen%20Shot%202018-09-13%20at%2010.53.43%20am.png" alt="">
Rubinstein sold TV personality Larry Emdur his and wife Sylvie's <a href="/news/larry-emdur-secures-apartment-in-the-rocks">Sydney CBD bolthole late last year.</a>
They paid $3 million for the designer apartment in a converted factory building in The Rocks.
 
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Ray White number one agent Gavin Rubinstein splashes out in Potts Point

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Ray White Remuera has again been named the top office in the Ray White Group.
It was for the third year in a row.
Edging out Double Bay, the Auckland business won the award based on the highest settled commission.
Ray White Double Bay - with the dress circle address in Sydney’s eastern suburbs - had more than $930 million in residential sales.
The year saw a return of the lower north shore office in Sydney to the top 10.
Ray White Remuera principal Megan Jaffe said credit goes to the team effort.
The award came after a year in which the Ray White Group sold $45.4 billion in property.
It compared to $44.7 billion in annual sales in 2016-17, which was raised to $45.7 billion once all the sales were tallied.
The group also revealed its top-performing principal and agent for 2017-18 with Andrew Jolliffe (pictured below) announced as the company's number one principal internationally.
<img src="https://www.urban.com.au/images/2018/8/14/JOLLIFFE.JPG" alt="">
Sydney-based Mr Jolliffe, headed up the group's hospitality and leisure arm in the Asia-Pacific.
But Jolliffe has stopped selling under the Ray White brand as he now "works in partnership with the White family and Daniel Dragicevich" at HTL.
Gavin Rubinstein of Ray White Double Bay (pictured below) was named as the top international residential performer for the sixth year in a row.
 <img src="https://www.urban.com.au/images/2018/8/14/GAVIN%20.jpeg" alt="">
Ray White director Dan White said the biggest real estate network in Australasia continues to remain restless in its pursuit of excellence.  
Top 10 Selling Principals - Settled Commissions (2018)
1 - Andrew Jolliffe - Top Selling Principal and No 1 International Performer -  Ray White Hotels Australasia
2 - David Walker - Ray White Wahroonga | Turramurra
3 - Geoff Smith - Ray White Lower North Shore
4 - Helen Yan - Ray White Balwyn
5 - Vivien Yap - Ray White Dalkeith | Claremont
6 - Heather Walton  - Ray White Epsom
7 - Matt Lancashire - Ray White New Farm
8 - Shaun Stoker - Ray White Surry Hills | Erskineville | Alexandria
9 - Elliott Placks - Ray White Double Bay
10 - Roger Lyne - Ray White Rural Dalby 
Top 10 Salespeople - Settled Commission (2018)
1 - Gavin Rubinstein - Top Salesperson and No 1 International Residential Performer
2 - Anton Huang - Ray White Howick
3 - Sam Guo - Ray White Broadbeach
4 - Sonya Treloar - Ray White Bridgeman Downs
5 - Matt Gates - Ray White Sanctuary Cove
6 - John Quiambao, Ray White Remuera
7 - Steve Koerber -  Ray White Remuera
8 - Ben Thomas - Ray White Ferntree Gully
9 - Robyn Ellson - Ray White Ponsonby
10 - Brendan Lappan - Ray White Macarthur Group
  Top 10 Offices - Internationally by Settled Commission
1 -  Ray White Remuera
2 -  Ray White Double Bay
3 -  Ray White Surfers Paradise Group
4 -  Ray White City Apartments
5 -  Ray White Ponsonby
6 -  Ray White New Farm
7 -  Ray White Lower North Shore
9 -   Ray White Howick
10 - Ray White Canberra 
Property Management Team of The Year
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Ray White Surfers Paradise Group
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Ray White Remuera beats out Double Bay again, but Gavin Rubinstein takes the top residential spot for sixth time

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Gavin Rubinstein, who started as a personal assistant when he entered the real estate industry aged 20, won last year's national AREA award for excellence in customer service.
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The Ray White Double Bay agent won the award at the Annual REA Excellence Awards (AREAs), hosted by REA Group, the parent company of realestate.com.au.
The 2017 nominations close June 30 for the next awards.
At the time he won he was exceeding $250 million worth of sales over the prior 12 months.
One of his celebrity clients, tailor Patrick Johnson and interior designer wife Tamsin, sold their Darling Point apartment for $1,775,000 earlier this year.
Rubinstein says he "never sugar coats" the situation with sellers.
"I always tell my clients what they need to hear, rather than what they want to hear,” he said.
“Even before the agency agreement is signed, I make myself available to my clients around the clock. My mornings start at 5am and my evenings go late into the night so I am always on the task at hand and my clients know this about me should they need to make contact.”
Rubinstein says he has found technology, media and social media was a great way to stay in touch on a mass scale.
"It’s guerilla marketing,” Mr Rubinstein told News Ltd on his victory.
“I engage with most of my clients through Facebook, LinkedIn or Instagram and constantly am active on these platforms.”
He said what sets him apart from other agents all comes down to hard work.
“Work ethic and discipline around what is required to be done daily to succeed in this business.
"I simply outwork the competition. 
"It is very hard to beat someone who doesn’t give up.”
In 2015 Rubinstein was awarded the number one salesperson for the Ray White Group worldwide in 2015.
He has been the number one salesperson across New South Wales for the last four years running.
"I think you have got to shut out all of the noise and just work damn hard," Rubinstein recently told Elite Agent.
"That’s the key. You could talk about all of these tricks and you can wrap it up in a pretty bow, all sorts of fluff, but at the end of the day, hard work trumps it all."
For more information, click here.
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