<a href="https://www.apartments.com.au/developers/damgar-group">Damgar Group</a> has delivered Rosella, its boutique Murrumbeena apartment project, several months ahead of its anticipated completion.

Designed by <a href="https://www.apartments.com.au/architects/cera-stribley-architects">Cera Stribley</a>, the seven-storey building delivers 70 one, two, and three-bedroom residences, marking the first significant new apartment offering in the suburb in years.&nbsp;

With construction now complete and move-ins underway, <a href="https://www.apartments.com.au/buildings/rosella-murrumbeena-50-rosella-street-murrumbeena-vic-3163">Rosella</a> brings together design, practicality, and strong connectivity in one of Melbourne’s most tightly held pockets.

[smartcode_project:default project_id=142221 project_image_fid=353183]

Damgar partnered with <a href="https://www.apartments.com.au/developers/progressio-developments">Progressio</a> and the acclaimed team at Cera Stribley to create a design that both stands out and belongs, with its curved concrete façade and warm copper detailing nodding to the nearby Hughesdale Station underpasses.&nbsp;

Inside, these soft architectural curves continue through interior walls, a feature rarely seen at this scale and price point.&nbsp;

James Gray of Progresio, Rosella’s development partner, said the project set out to create “something Murrumbeena simply hasn’t seen before,” combining design ambition with everyday livability.

“We brought in the renowned team from Cera Stribley Architects who created something instantly recognisable,” said Gray.

[smartcode_project:default project_id=142221 project_image_fid=352270]

Each apartment balances function and aesthetics, with interiors curated around natural light, warmth and material quality. Kitchens are appointed with Miele appliances, stone benchtops and gunmetal tapware, complemented by Cera Stribley’s signature joinery and bespoke detailing. Open-plan living zones open onto generous terraces designed for entertaining.

Residents also enjoy access to a landscaped rooftop terrace and residents’ lounge with panoramic views over Melbourne’s skyline, a rare amenity in Murrumbeena’s low-rise neighbourhood context.&nbsp;

[smartcode_project:default project_id=142221 project_image_fid=352267]

Rosella sits directly opposite Hughesdale Station and Hughesdale Village, placing cafés, wine bars and everyday retail within walking distance. Chadstone Shopping Centre - Australia’s largest retail destination - is just minutes away, while the CBD is a short 15-minute train ride. It’s a level of connectivity that continues to drive buyer interest from professionals and downsizers seeking long-term value in established suburbs.

Final residences at Rosella start from $680,000, offering one of the few opportunities to buy brand-new in <a href="https://www.apartments.com.au/developments/murrumbeena-vic-3163">Murrumbeena</a>. Damgar Group is also offering generous stamp duty contributions toward purchases for a limited time.

[smartcode_project_cta:default project_id=142221]

Staff Writer

"Something Murrumbeena simply hasn’t seen before": Rosella redefines apartment living in Melbourne’s south-east suburb

<a href="https://www.apartments.com.au/developers/billbergia">Billbergia</a> and Metrics Credit Partners are teaming up once again, this time in Concord, where they're taking Concord Central,&nbsp; an eight-building, 1400-dwelling precinct, to the NSW Government.

The State Significant Development Application (SSDA) for the 3.14-hectare site at <a href="https://www.apartments.com.au/new-apartments/1-king-street-concord-1-king-street-concord-west-nsw-2137">1 King Street</a>, adjacent to Concord West train station, also includes plans for a new civic plaza featuring retail and commercial spaces.

Concord Central marks another major collaboration between Billbergia and Metrics, following their joint venture in the Sydney CBD, a <a href="https://www.apartments.com.au/news/nsw/billbergia-metrics-propose-two-80-level-towers-in-sydneys-cbd">two-tower development</a> that will see both towers rise 80 storeys, ranking among the tallest buildings in the city.

<img alt="Bilbergia" data-entity-type="file" data-entity-uuid="03ecc392-ba98-437a-bf3b-a944c42e1812" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202025-10-21%20at%204.53.25%E2%80%AFPM.png?VersionId=VaW78cYWuwRjWfU0GdgNQrRWTxU7u5xY" />

At Concord, the initial proposal in 2024 was for 700 apartments across 10 towers.&nbsp;The tower heights now range from six to 37 storeys.

&nbsp;

&nbsp;

According to the Scoping Report prepared by Ethos Urban, the project aims to “incorporate a mixed-use approach and use urban design principles to integrate commercial, retail and residential land uses” while improving connectivity and public access to transport infrastructure.

<a href="https://www.apartments.com.au/architects/group-gsa">GroupGSA</a> has led the urban design and masterplanning, alongside architectural input from Fitzpatrick Partners, Lachlan Seegers, and Carter Williamson. The indicative masterplan shows a layout that prioritises open space, view corridors, and pedestrian permeability, with over 5000 sqm of public realm, including a central park and active street frontages.

The project’s proximity to Concord West Station and future Sydney Metro connections at North Strathfield supports the broader vision for a transport-oriented development. The Scoping Design Report notes that the masterplan “seeks to re-integrate the site into the suburb, providing residential activation with public through-site links, civic spaces and play areas”.

<img alt="Billbergia" data-entity-type="file" data-entity-uuid="0e724b4a-5eac-4725-b8a6-e8f217fd753e" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202025-10-21%20at%204.53.57%E2%80%AFPM.png?VersionId=Mpa8ojMn.XDFd73mOzXCA2EI1WarS4tE" />

Retail space has been reduced slightly in the latest version to 5,100 sqm, but with a sharper focus on local activation and daily needs. A childcare centre and community facilities are also included, alongside infrastructure upgrades valued at over $100 million.

The project has been declared State Significant and is undergoing assessment by the NSW Department of Planning, Housing and Infrastructure. According to the submitted documents, construction could begin as early as late 2026, with completion anticipated by 2029.

This project continues Billbergia’s focus on large-scale urban renewal precincts, with similar activity underway in Rhodes and Chatswood in partnership with Metrics.

Joel Robinson

Billbergia and Metrics unveils Concord Central scheme with 1400 homes near Concord West Station

Three years after submitting its initial development application for a new apartment building in Bilinga, local developer Lacey Group has decided now is the right time to start progressing with the project.

Lacey Group, which has been behind the likes of Del Ray in Kirra and The Monroe in Palm Beach, has filed fresh plans for an 11-level building with 27 apartments. The 1,009 sqm block at <a href="https://www.apartments.com.au/new-apartments/66-pacific-parade-bilinga-qld-4225">66 Pacific Parade</a>, on the corner of Archer Avenue facing Joe Doniger Park and the beach, is currently home to a walk-up block of original flats known as Serene.

Plus Studio has tweaked its own plans. The density mix isn't much different to the&nbsp;10-level, 28-unit <a href="https://www.apartments.com.au/news/qld/first-look-lacey-group-set-for-next-gold-coast-apartment-development">application they made in 2022</a>.

There will still be nine two-bedroom apartments and 16 three-bedroom apartments. The three two-level penthouses have been scrapped, in favour of a large three-bedroom and four-bedroom apartment on the ninth level. There will be just three apartments per floor throughout the building.

&nbsp;

<img alt="Lacey" data-entity-type="file" data-entity-uuid="170901f8-c4e9-481d-8d2a-5c7d20b1d785" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202025-10-21%20at%206.01.24%E2%80%AFPM.png?VersionId=lGJGCx9qskwB8qu6Xlur4i0K0boXR5Do" />

Plus Studio, led locally by Danny Juric, says 66 Pacific Parade will be&nbsp;a "timeless addition to Bilinga, facilitating a lifestyle defined by relaxed sophistication — barefoot luxury at its finest."

"Located just moments from the beach, 66 Pacific Parade is designed to embrace the Bilinga lifestyle and enhance the neighbourhood’s character," the submission to the Gold Coast City Council noted.

They called the apartments "beach homes", which will be "enveloped by sweeping curves that create a seamless integration between the architecture and its coastal context."

"These soft forms enhance panoramic view experiences for residents, while layered landscaping along the Pacific Parade and Archer Street frontages blends the ocean into the residents’ private recreation deck, pool, and lounges."

<img alt="Lacey" data-entity-type="file" data-entity-uuid="18aebcd9-4d68-47d2-86b9-92eda1779103" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202025-10-21%20at%206.01.47%E2%80%AFPM.png?VersionId=xtOSgbusBKaWiXhyhjO_0ctVkllaPg_0" />

&nbsp;

According to the Town Planning Report by Urban Planning Services, the new application “demonstrates a more refined architectural expression, with particular emphasis on coastal character, visual interest, and improved amenity outcomes”.

The design adopts lighter tones and tiered landscaping, with articulated balconies and screening elements to soften the façade and improve privacy.

Bilinga has become a popular spot for developers in recent years. SIERA recently completed <a href="https://www.apartments.com.au/buildings/pipis-bilinga-303-golden-four-drive-bilinga-qld-4225">PIPIS</a>, just 19 luxury apartments on Golden Four Drive, while <a href="https://www.apartments.com.au/new-apartments/bilinga-house-107-golden-four-drive-bilinga-qld-4225">Bilinga House</a>, a more dense, more price-pointed development, recently launched.

First look: Lacey Group advances Bilinga apartment plans

A fresh high-rise tower is being proposed on what is becoming Surfers Paradise most popular street for development.

Sunset Boulevard, just outside of the centre of Surfers Paradise on the Nerang River, has been a hotbed for developers in the last 12 months, with the likes of SEYAH, Macquarie York, and&nbsp;YHY Group filing plans for new apartments.

The latest comes from Sinclair Projects, a company associated with Sinclair Projects, a company associated with&nbsp;Highgrove Bathrooms Founder Lindsay Sinclair. They've sought to develop <a href="https://www.apartments.com.au/new-apartments/cointreau-25-27-sunset-boulevard-surfers-paradise-qld-4217">Cointreau</a>, 51 apartments across a 16-level building that will sit on a 1,012 sqm corner site at 25-27&nbsp;Sunset Boulevard, on the corner of Alberta Place. It is currently occupied by two low-rise dwellings.

The tower, by&nbsp;<a href="https://www.apartments.com.au/architects/studio-workshop">Studio Workshop</a>,&nbsp;will include a mix of 37 two-bedroom and 14 three-bedroom apartments, with all residences located above a three-level podium which will home a communal recreation level, featuring landscaped terraces and a pool, and the majority of the 69 resident parking spaces.

Studio Workshop says in the submitted plans to the Gold Coast City Council that Sunset Blvd is emerging as a "vibrant new urban community that blends lifestyle, culture, and convenience in a central locale."

"The development embraces the Gold Coast’s unique connection to the outdoors, highlighted by Cointreau’s podium pool and wellness spaces that encourage residents to live and relax in the open air."

<img alt="Gold Coast" data-entity-type="file" data-entity-uuid="94bc6fc7-651a-4c6c-aa4a-ea033971a943" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202025-10-21%20at%205.27.47%E2%80%AFPM.png?VersionId=JUOpBzV3BSNah6QLyeCIT6QVuK.3Hy_3" />

They said its central location reinforces its identity as a connected precinct, with key views to HOTA, access to the Broadwater, and walkability to both the beach and the heart of Surfers Paradise — placing dining, retail, entertainment, and lifestyle at residents’ fingertips.

"This thoughtful integration of design, amenity, and location ensures Sunset Blvd is more than just a place to live — it is a thriving community that captures the essence of coastal urban living while fostering a strong connection to both nature and culture."

The first development likely to launch on Sunset Boulevard among a backdrop of several approvals is SEYAH's&nbsp;Cavella, just 18 large-scale apartments on the river.

Read more:&nbsp;<a href="https://www.apartments.com.au/news/qld/first-look-seyah-to-launch-cavella-in-emerging-sunrise-boulevard-surfers-paradise-pocket-following-density-rethink">First look: SEYAH to launch Cavella in emerging Sunrise Boulevard, Surfers Paradise pocket following density rethink</a>

The first developer to identify Sunset Boulevard was Roy Skaf's Macquarie York. He has approval for 43 apartments, although that density may change in the coming months.

YHY Group has approval for a 33-level tower with 74 apartments, with the penthouse proposed to be the <a href="https://www.apartments.com.au/news/qld/first-look-the-gold-coasts-largest-penthouse-pitched-for-new-surfers-paradise-tower">largest penthouse ever</a> produced on the Gold Coast.

Sydney-based P&amp;N Sleiman Group secured approval for&nbsp;<a href="https://www.apartments.com.au/new-apartments/52-sunset-boulevard-surfers-paradise-qld-4217">52 Sunset Boulevard</a>, but has recently listed the site for sale.

First look: Sunset Boulevard shines as Surfers’ next hotspot for apartment development

A prominent eastern gateway site to Bondi Junction could soon host a new eight-storey apartment project combining market and affordable housing, under new plans lodged with Waverley Council.

The proposal covers a 1,631 sqm amalgamated site across five properties at 2–6 Bondi Road and 75–77 Old South Head Road, including the corner of Ben Eden Street.&nbsp;

According to the Design Verification Statement by <a href="https://www.apartments.com.au/architects/tony-owen-partners">Tony Owen Partners</a>, the development will deliver a total of 56 apartments, incorporating 10 affordable dwellings. The project takes advantage of the NSW Government’s Housing SEPP, which provides a 30 per cent uplift in height and floor space ratio in exchange for the inclusion of affordable housing.

<img alt="Bondi Road, Bondi" data-entity-type="file" data-entity-uuid="64226782-681d-430f-a08b-31d007ba40e0" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Bondi%20Road%20Bondi%20site.png?VersionId=gCt8XpeE4jXEoao0FnG.Ij9mUr73CB68" />

The mix of apartments spans one-, two-, and three-bedroom configurations, with a layout designed to optimise amenity and environmental performance.&nbsp;88.5 per cent of units achieve natural cross ventilation, Tony Owen Partners notes in the statement, attributing the result to the site’s configuration and a high proportion of corner apartments.

The design also responds to the site’s transitional context, on the periphery of the high-rise Bondi Junction commercial core and adjoining the lower-scale Bellevue Hill precinct.&nbsp;

“The siting, scale, bulk, and massing of the proposed development is consistent with that anticipated for the area,” the statement reads, with the building’s height capped at 28.6 metres in line with the LEP controls including bonuses.

<img alt="Bondi Road building" data-entity-type="file" data-entity-uuid="083fb63f-8a64-4c21-9c09-83e379f1cedd" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Bondi%20bldg.png?VersionId=aQMby6eh5kCepC_rlXkobUpV0M6IsYns" />

Located near the intersection of Bondi Road, Oxford Street, and Old South Head Road, the site occupies a pivotal position at the entry to Bondi Junction from the east. The site is currently occupied by four detached two-storey dwellings.

Bondi Junction seldom sees new apartment development. Stargate is currently developing <a href="https://www.apartments.com.au/new-apartments/the-centennial-collection-east-sydney-2-nelson-street-bondi-junction-nsw-2022">The Centennial Collection</a>, on the edge of Woollahra and Centennial Park, and are soon to launch <a href="https://www.apartments.com.au/new-apartments/signature-by-stargate-362-384-oxford-street-bondi-junction-nsw-2022">Signature by Stargate</a>, just down Oxford Street.

First look: Eight-storey apartment block pitched for key Bondi Junction gateway site

Discounted Property

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A Sydney property first listed above $1 million in August 2015 has popped back on the market with an overall reduction of $325,000, according to SQM Research.
SQM Research's top 10 most discounted properties list noted a new entrant to the list, <a href="https://www.realestate.com.au/property-house-nsw-georges+hall-120488325" target="_blank">14 Endeavour Road, Georges Hall</a>, was first listed in August 2015 accepting offers million and is now back on the market for $875,000.
Six of the ten entries are priced under $430,000.
SQM Research managing director Louis Christopher said the two bedroom home is set on a large 1195 sqm block with the opportunity to knock down, rent, renovate, and or live in and the property appears to be in a good living condition thanks to the current owners recent renovations.
"These renovations include new timber floors and modifications to both the kitchen and main bathroom," he said.
"The listing states that the property features a storage shed and garage, in addition to a large teenage retreat/office area in the rear of the block.
The vendor states that the property is located in a 'prime' location. The property is located approximately 27 km outside of Sydney CBD, and only a short walk away from local Schools, parks, shops and transport." 
<a href="/images/2016/02/05/Screen%20Shot%202016-02-05%20at%201.26.58%20PM.png" target="_blank" style="line-height: 1.3em;">Click to enlarge</a>
<img src="/images/2016/02/05/Screen%20Shot%202016-02-05%20at%201.26.58%20PM.png" alt="">
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mick.cee-iDmgDDAmu8

First home buyer cheapies on the SQM top 10 most discounted list

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A weatherboard five bedroom house with a wood burning stove in Smith's Lake on the NSW mid north coast is SQM Research's discounted property of the week.
The property, 1 Ansett Ave, Smiths Lake, NSW, is on the market currently for $479,000.
SQM Research managing director Louis Christopher said the property has been on the market since the 9th of January this year and since then the vendor has dropped the price from $495,000 to $479,000, a total reduction of $16,000.
"The vendor suggests that this property could easily cater for two to three families. Whatever the reason, this property is definitely a bargain," he said.
"Flashy extra's include the recently renovated kitchen, fitted with a wood burning stove, separate artists studio and french doors opening up onto a large sunny entertainers quarter."
 
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Weatherboard five bedder SQM's discounted property of the week

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A property in Sandy Bay Tasmania is the most distressed property of the week, according to SQM Research.
The home, <a href="https://www.realestate.com.au/property-house-tas-sandy+bay-119247155" target="_blank" style="line-height: 1.3em;">493 Churchill Avenue</a>, was placed on the market back in March with an asking price of $570,000. Since then the vendor has slashed the price to $540,000, a total reduction of $30,000.
SQM Research managing director Louis Christopher said the property consists of four bedrooms, two bathrooms and accommodation for up to two vehicles.
"The vendor says that the fourth bedroom and second bathroom are located downstairs with its very own entrance and abundance of space that could be potentially converted into self contained accommodation," he said. 
"The property features modern timber floorboards, fresh white walls and plenty of natural lighting. The brand new modern kitchen and verendah out the back give this property its additional knockout touch. 
"The property is located approximately 6 km away from Hobart CBD, and is within a short driving distance from local Sandy Bay shops, transport, cafes and schools."
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Sandy Bay Tasmania home SQM's most distressed 

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A key property in SQM Research's latest top ten most discounted national properties is a 2 bedroom home on 585 square metres in Oberon, currently on the market for $149,000.
Oberon, on the New South Wales central tablelands, is chiefly known for farming and forestry. The property, located at 118 Queen St, has been discounted 50% down from the initial asking price of $299,000 after 929 days on the market.
The most heavily discounted property is in Queenlsland's Ranelagh, with a 50% reduction in asking price from the initial $2 million following 859 days on the market
According to SQM Research managing director Louis Christopher the two Carabooda residences (numbers 5 and 6 below) have a lot more in common then their postcodes. 
"Both properties jumped onto the market back in early August 2013, both are rural estates with plenty of acreage and commercial opportunity, and more recently both have been reduced down to a flat million," Mr Christopher said.
"Just last month, 219 Bernard Road dropped from $2,272,000 to $2 million, a total reduction of $272,000. The property had previously been on the market at $2,272,000 for just under two years. Prior to this the vendor had reduced the asking price down from $million. Currently the total reduction of this property is at high $1.5 million.
"On the smaller side, the vendor of 292 Carabooda Road has knocked down the price from $1,032,000 to $1 million within the last week. The property had been sitting at just over $1 million for just over a year now. Back in September 2013 the vendor dropped the price from $1,390,000 to $1,032,000, and before that from a whopping $1,650,000. The most recent reduction of $30,0000 appears somewhat modest compared to prior price reductions, this suggests that the owners have come a standstill and wont get much lower than this. "
 
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<a href="/images/2015/07/29/Screen%20Shot%202015-07-29%20at%201.38.47%20PM.png" target="_blank">Click to enlarge</a>
<img src="/images/2015/07/29/Screen%20Shot%202015-07-29%20at%201.38.47%20PM.png" alt="">
 
Louis Christopher is managing director of SQM Research and can be contacted <a href="https://www.sqmresearch.com.au" target="_blank">here</a>.
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