New apartment supply has become increasingly constrained across <a href="https://www.apartments.com.au/developments/parramatta-nsw-2150">Parramatta</a> in recent years, with fewer projects progressing through to completion as development conditions have become more challenging.

It makes <a href="https://www.apartments.com.au/developers/novm">NOVM</a>'s 2021-completed <a href="https://www.apartments.com.au/buildings/the-lennox-parramatta-12-phillip-street-parramatta-nsw-2150">The Lennox</a> one of the most recently completed residential towers on the Parramatta River, and among the newest apartment developments in Sydney's second CBD.

With the project largely completed before the sharp escalation in construction costs and inflation following the pandemic, The Lennox is now offering pricing that would be difficult to replicate in a comparable new development in Parramatta today, or across much of Western Sydney.

The majority of the 413 apartments at The Lennox sold before and shortly after completion. A limited release of the remaining apartments has recently been brought to market by capital partner <a href="https://www.apartments.com.au/project-marketer/equitifund-group">Equitifund</a>, with entry-level pricing from $700,000 and two-bedroom apartments available from under $1 million.

Rising above the Parramatta River at 12 Phillip Street, The Lennox comprises one, two, three and four-bedroom apartments, appealing to first home buyers, young professionals, families, downsizers and interstate investors seeking a completed apartment in one of Australia's fastest-growing economic centres.

[smartcode_project:default project_id=5743 project_image_fid=372394]

Rather than positioning Parramatta as an alternative to Sydney's CBD, Equitifund believes the city has reached a point where it stands on its own merits.

"Parramatta is no longer simply an alternative to Sydney CBD, it's becoming a destination in its own right," Equitifund Executive Chairman Greg Huxley said.

"The Lennox captures that evolution with a level of quality and amenity that's difficult to match at its price point."

[smartcode_project:default project_id=5743 project_image_fid=953]

Designed by <a href="https://www.apartments.com.au/architects/marchese-partners">Marchese Partners</a>, the tower responds directly to its riverfront setting through expansive glazing and open-plan layouts that maximise views across the Parramatta River and city skyline. Interiors feature engineered timber flooring, stone benchtops, stainless steel appliances and floor-to-ceiling glazing, while generous balconies extend the living spaces outdoors.

Marchese Partners says the project was conceived to balance high-quality apartment living with practical, long-term functionality, pairing larger, efficient floorplans with amenities more commonly associated with five-star hotels.

That emphasis continues through the resident facilities, which include a 20-metre rooftop swimming pool, fully equipped gym and wellness spaces, full-time concierge, a residents' lounge, function room, private lifts, secure basement parking and rooftop communal areas overlooking the Parramatta River. Ground-floor boardwalk retail and dining further activate the riverfront and integrate the building into the surrounding public realm.

[smartcode_project:default project_id=5743 project_image_fid=925]

Australian housing and finance group Equitifund has secured the remaining apartments, believing there are few completed apartment opportunities in Parramatta that offer the same combination of location, amenity and pricing.

Equitifund National Sales Director Ben Hamblett says buyers are increasingly recognising that premium apartment living no longer needs to come with Sydney CBD pricing.

"The Lennox is where aspirational living becomes attainable," Hamblett said.

"Wake to river and mountain views, step into Sydney's Second CBD, and arrive home to resort-calibre amenities, all without the harbour price tag."

Hamblett says owner-occupiers are also attracted by the convenience of having Westfield Parramatta, Church Street's dining precinct, Parramatta Park, Riverside Theatres, Western Sydney University and major transport connections all within walking distance.

"At The Lennox, lifestyle is not an afterthought, it is the foundation."

[smartcode_project:default project_id=5743 project_image_fid=5374]

The Lennox places residents within walking distance of Parramatta Square, Westfield Parramatta, Church Street Eat Street, Parramatta Station, the ferry wharf, Light Rail, the future Sydney Metro West, Parramatta Park and CommBank Stadium, reinforcing Parramatta's position as one of Australia's most connected metropolitan centres outside Sydney's CBD.

Equitifund says buyers visiting the display suite consistently comment on the quality of the finishes, generous floorplans, river and skyline views, and the walkability of the location. The project has attracted a broad mix of local professionals, upsizers, downsizers, buyers relocating from Sydney's inner suburbs and interstate investors seeking long-term growth opportunities.

That demand aligns with Parramatta's continued evolution as an economic powerhouse. Equitifund Research and Market Insights specialist John Bekiaris says sustained population growth, infrastructure investment and expanding employment opportunities continue to support long-term housing demand across the city.

"Parramatta has evolved from a satellite city into one of Australia's most important economic centres. Population growth, infrastructure investment and employment are all supporting sustained long-term housing demand."

[smartcode_project_cta:default project_id=5743]

Joel Robinson

The apartment price gap drawing Sydney buyers west

A luxury beachfront apartment at Rainbow Bay has more than doubled in value since it sold off the plan six years ago, setting a new local apartment record in the process.

The three-bedroom apartment in the Flow development on Petrie Street, the first of four new projects locally by Paul Gedoun's S&amp;S Projects, has sold for $7.4 million, after originally selling for $3.27 million when the project launched in 2020.

The seventh-floor apartment, comprising 187 sqm of internal living space and a 54 sqm balcony overlooking Froggies Beach and Snapper Rocks, was purchased by a local family.

The transaction was negotiated by Pezet Matheson director Kerry Pezet and equates to more than $30,000 per sqm.

Pezet said the sale reflected the limited opportunities to buy into the boutique beachfront development.

"The sale highlights the rarity of opportunities within the boutique beachfront development, where residences seldom become available," Pezet said.

"Flow is one of the Gold Coast's most tightly held buildings. Buyers from our database move quickly when residences become available, and achieving an off-market sale at $7.4 million demonstrates the depth of demand for property of this calibre."

<img alt="Flow" data-entity-type="file" data-entity-uuid="c585b206-2130-4eee-a50c-3f27c51a7c70" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-06%20at%208.33.25%E2%80%AFPM.png?VersionId=m3pHRDV62Y3fvN.XQuQHq.52ilTWpRLf" />

Flow was the first of four luxury apartment developments delivered by Paul Gedoun's S&amp;S Projects at Rainbow Bay and was completed in 2023.

Positioned on the beachfront overlooking Snapper Rocks, the residence includes three bedrooms, three bathrooms, a powder room and views stretching north along the coastline towards Surfers Paradise.

Pezet Matheson Residential principal Mitchell Lambert said buyers continued to prioritise quality beachfront apartments in tightly held locations.

"Flow Residences offers a rare combination of elevated beachfront positioning, architectural excellence, comprehensive resident amenity and premium finishes, which is exactly what discerning purchasers are seeking," Lambert said.

"The transaction further reinforces Rainbow Bay's reputation as one of Australia's premier coastal lifestyle destinations, where limited supply and growing demand continue to support strong market performance."

Pezet Matheson originally marketed and sold out Flow off the plan, making the latest transaction a return to one of the project's original buyers.

Paul Gedoun is selling his third project, <a href="https://www.apartments.com.au/new-apartments/radia-rainbow-bay-271-boundary-street-coolangatta-qld-4225">Radia Rainbow Bay</a>, after recently completing, and selling out, <a href="https://www.apartments.com.au/buildings/esprit-217-227-boundary-street-coolangatta-qld-4225">Esprit</a>. He has plans for a <a href="https://www.apartments.com.au/news/qld/first-look-s-s-projects-proposes-88-apartment-wellness-tower-at-coolangattas-boundary-street">fourth building</a>, 88 apartments on <a href="https://www.apartments.com.au/new-apartments/209-213-boundary-street-coolangatta-qld-4225">Boundary Street</a>.

Rainbow Bay apartment doubles in price since off the plan sale during pandemic

The long-planned transformation of Brisbane's historic Shafston Estate has taken another major step, with Capella Hotel Group announced as the luxury hospitality partner behind what will become Brisbane's first branded residences.

The project, to be known as Capella Residences Brisbane, is being delivered by Verso Projects at the landmark Kangaroo Point riverfront estate, with completion targeted for 2029.

The announcement follows a series of planning changes to the project over recent years. The site was originally approved in 2023 for a 15-level, 37-apartment development designed by Rothelowman for Burgundy Group before Verso Projects took over the 10,070 sqm riverfront holding and lodged revised plans with Kerry Hill Architects to increase the development to a 25-level tower with 51 apartments.

The latest announcement confirms Capella Hotel Group will bring its branded residential offering to the project, marking just the second Capella Residences development globally after Seoul, and the group's first branded residential project in Australia.

The <a href="https://www.apartments.com.au/new-apartments/23-castlebar-street-kangaroo-point-qld-4169">Castlebar Street development</a> will centre around the restoration of the heritage-listed Shafston House, one of Brisbane's oldest residences, originally constructed in 1851 by Reverend Robert Creyke as a single-storey cottage known as Ravenscott.

<img alt="Capella" data-entity-type="file" data-entity-uuid="2b9f4ce5-638f-4d6b-8082-3ca7e4b75fca" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-09%20at%207.20.41%E2%80%AFAM.png?VersionId=f7aeqsW_DzOJI4FymWb3lD8NptSfsP7q" />

Capella said the project aligns with its focus on heritage-led developments, with the Brisbane estate combining the restored historic residence with a new luxury apartment tower and hospitality-inspired resident amenities.

Residents will have access to the Capella Living Room, a concierge-led communal space inspired by the group's luxury hotels, alongside landscaped gardens, six swimming pools, wellness and recreation facilities.

The broader estate will also include two riverfront homes, a six-berth private marina, porte cochère arrival experience, secure basement parking and a new section of public riverwalk along the Brisbane River frontage.

The heritage Postal Depot Building will also be retained and repurposed as a guest house, in line with the revised development plans.

The project represents another evolution for the site, which Kerry Hill Architects previously described as a rare opportunity to restore one of Brisbane's most significant heritage estates while creating a new benchmark for apartment living.

"The Shafston Estate provides a once-in-a-generation opportunity to restore one of Brisbane's finest heritage precincts and to reinstate residential use as a unique site perched on the edge of Kangaroo Point," Kerry Hill Architects said in its Urban Context Report accompanying the planning submission.

"The project will celebrate excellence in sub-tropical residential design, setting a new benchmark for vertical living in Brisbane."

Verso Projects, which now has an $8.5 billion development pipeline spanning more than 6,000 dwellings across apartments, townhouses, retail and commercial projects, said the partnership with Capella would elevate the development beyond a traditional residential project.

"We feel honoured to be restoring Shafston Estate to its former glory, elevating it to new heights of luxury and excellence underpinned by Capella's distinctive service ethos and design philosophy, and making it a standout landmark in Brisbane," Verso Projects CEO Steve Laffey said.

"By partnering with Capella, globally recognised for its refined approach to luxury hospitality and deep respect for cultural and historical context, we will elevate this project beyond a residential offering into a world-class destination."

Capella Hotel Group President Roland Fasel said Brisbane's emergence as a global city made it the right location for the company's Australian residential debut.

"Brisbane is a city on the cusp of something remarkable, and Capella Residences is our commitment to being part of that story," Fasel said.

"The Capella residential experience is more than luxury. It is about a sense of belonging to a place with deep meaning."

Private appointments have now opened for the project, with a display suite expected to open in late 2026 ahead of the planned 2029 completion.

Capella to launch Brisbane's first branded residences at Shafston House, Kangaroo Point

Lewis Land's latest apartment release within its <a href="https://www.apartments.com.au/new-apartments/harbour-shores-biggera-waters-564-oxley-drive-biggera-waters-qld-4216">Harbour Shores</a> masterplan is targeting one of the Gold Coast's fastest-growing buyer groups, with almost a third of apartments at Solis priced below $1 million.

The seven-storey building at Biggera Waters will comprise 91 apartments, including 24 one-bedroom residences starting from $778,000, a price point Lewis Land says is aimed squarely at first home buyers struggling to enter the Gold Coast market.

<img alt="Harbour Shires" data-entity-type="file" data-entity-uuid="e7486e37-22f6-4c92-b212-9b0622070b8f" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-08%20at%209.09.34%E2%80%AFAM.png?VersionId=W8MJwJUCf6HkIyl_EVSksnd.QI6MZryY" />

<a href="https://www.apartments.com.au/developers/lewis-land-group">Lewis Land</a> Head of Development Michael Long said the developer deliberately allocated a significant proportion of the project to more affordable apartment types.

"First home buyers have been priced out of many parts of the Gold Coast, and we saw a clear opportunity to address this and play our part in a longer-term housing solution," Long said.

"That's why 24 of the 91 apartments being delivered at Solis have been designed and priced for the city's next generation of homeowners, quality one-bedroom apartments, half of which include an additional multipurpose room to maximise space and flexibility.

"This approach places 30 per cent of apartments in Solis under $1 million, and with close proximity to Harbour Town's future light rail extension connecting residents to the city's major employment and knowledge hubs, it's a win for buyers looking to secure their first property."

<img alt="Sores" data-entity-type="file" data-entity-uuid="550526d3-73ba-4710-9739-c5f4294a30ef" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-08%20at%209.09.29%E2%80%AFAM.png?VersionId=cQQdXHt9wS0UXwZEm5Py5bH_3kAmzyhu" />

Designed by BDA Architecture, Solis will deliver a mix of one, two and three-bedroom apartments, with residences ranging up to 232 sqm. Apartments feature generous balconies and contemporary finishes, while residents will have access to Harbour Shores' lagoon pool, clubhouse, tennis court, gym, yoga studio and sauna.

The focus on first home buyers resonated with purchaser Holly Humphreys, who said she and her boyfriend spent more than a year searching for their first property before shifting their attention from houses to apartments.

"We fell in love with the first house we bid on and got our hopes up, but after repeated knockbacks we learned not to get too attached," Humphreys said.

"We offered at the high end of price guides, but sales kept going even higher. That's where we really struggled and we needed to re-evaluate our budget and our expectations. Standalone houses were off the table, and we pivoted to apartments and townhouses."

Humphreys said it was encouraging to see developers recognising the growing demand from first home buyers.

"There's a growing number of young buyers looking to enter the market earlier because they understand that getting in now can make a real difference as prices continue to rise," she said.

"It's fantastic to see a developer recognise this and then actively take measures to deliver an apartment with us in mind."

Solis is the first development planned within the second stage of the Harbour Shores masterplan, with early works expected to commence in September 2026.

[smartcode_project_cta:default project_id=113271]

Lewis Land targets first home buyers at latest Harbour Shores release, Solis

Luxury apartment developer Abadeen has recorded $19.25 million in apartment sales across two of its Lower North Shore developments in the lead-up to the end of the financial year, headlined by the sale of a $6.75 million penthouse at <a href="https://www.apartments.com.au/buildings/koyo-crows-nest-5-rodborough-avenue-crows-nest-nsw-2065">KOYO in Crows Nest.</a>

The transactions also included the sale of a newly completed three-bedroom apartment at <a href="https://www.apartments.com.au/buildings/park-residences-cremorne-2-sutherland-street-cremorne-nsw-2090">Park Residences in Cremorne</a> for $6.35 million, with the residence selling shortly after the project's first public inspections following completion.

The sales come as completed, owner-occupier-focused apartments continue to attract strong demand across Sydney's Lower North Shore, particularly from buyers looking for certainty and immediate occupancy.

The penthouse at KOYO spans 491 sqm across a single level and was designed by architect Koichi Takada. The development is one of Abadeen's flagship boutique projects in Crows Nest.

[smartcode_project:default project_id=108800 project_image_fid=370093]

Abadeen Executive Chairman and Founder Justin Brown said buyer activity lifted noticeably in the lead-up to the end of the financial year.

"We saw a clear increase in enquiry levels, inspection numbers and buyer engagement across our completed projects leading into the end of the financial year," Brown said.

"Buyers have become far more decisive over the past six months. The combination of improving confidence, limited supply and the ability to physically inspect completed residences is creating strong competition for premium apartments in the best locations."

Brown says the&nbsp;response to Park Residences following completion has been particularly strong.

"Buyers want certainty and are responding positively to the opportunity to walk through a finished product, inspect the quality firsthand and move in immediately," Brown suggested.

"Projects such as Park Residences and KOYO demonstrate that when the product is exceptional and the location is irreplaceable, buyers are prepared to act quickly."

[smartcode_project:default project_id=114246 project_image_fid=370116]

Abadeen CEO Joe Tack said quality continued to differentiate projects in the current market.

"Today's buyers are incredibly discerning," Tack said.

"They are seeking larger floorplans, premium finishes, walkability, lifestyle amenity and confidence in the developer delivering the project. Well-designed boutique developments continue to outperform because they offer something genuinely difficult to replace.

"The enquiry we are seeing across our completed and recently completed Lower North Shore portfolio is very encouraging, and we expect this momentum to continue into spring."

The sales follow increased enquiry across Abadeen's Lower North Shore portfolio which also includes <a href="https://www.apartments.com.au/buildings/northcote-collective-naremburn-2-northcote-street-naremburn-nsw-2065">Northcote Collective in Naremburn</a> which also completed recently.

KOYO penthouse headlines Abadeen's $19.25 million EOFY sales flurry

Byron Bay apartments

Byron Bay's Jonson Street is set for a new $100 million mixed-use development.

Local <a href="/new-apartments/byron-bay-nsw-2481">Byron Bay</a> developer, <a href="/developers/jd-property-group">JD Property Group</a>, has been approved for a luxury shoptop development at 119-123 Jonson Street, a 2,725 sqm block just 750 metres from Main Beach and on the corner of Jonson and Kingsley Street.

They'll launch the project, dubbed <a href="/new-apartments/secret-garden-119-123-jonson-street-byron-bay">Secret Garden</a>, this month.

Read more: <a href="/news/nsw/first-look-new-apartments-planned-for-byron-bays-jonson-street">First look: New apartments planned for Byron Bay's Jonson Street</a>

<a href="/news/nsw/first-look-new-apartments-planned-for-byron-bays-jonson-street"><img alt="Secret Garden" data-entity-type="file" data-entity-uuid="d8a152c7-32be-4813-b414-6b85991175f5" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screen%20Shot%202024-05-13%20at%209.05.01%20am.png?VersionId=03MVZS.3oyVl41AqHTxhzacPEbGsxbpR" /></a>

&nbsp;

<a href="/new-apartments/secret-garden-119-123-jonson-street-byron-bay">Secret Garden</a> is JD Property Group’s second premier Byron Bay development. Following the success of its flagship precinct, Jonson Lane, it promises to bring the spirit of the Byron Bay Hinterland to the centre of town with premium amenities, green spaces, and a personalised concierge service for residents.

Secret Garden will comprise 22&nbsp;apartments, including luxury penthouse suites, alongside 10 upscale retail and hospitality tenancies on the ground floor. The premium-grade retail space&nbsp;will showcase local talent, including top chefs, designers, and artisans, while bringing some of Australia’s leading brands to the Byron Bay township.

JD Property Group Managing Director and third-generation local, Jason Dunn, said the precinct aims to spotlight what makes Byron Bay uniquely special.

“As a proud local, I am excited to showcase the best of Byron in a world-class, luxury precinct,”&nbsp;Dunn said.

“Every element has been thoughtfully considered and designed. From partners to products, we have aimed to work with our local community at every stage. This includes partnering with a local landscape architect to incorporate natural vegetation in our expansive greenspaces, which account for more than 40% of the precinct’s ground floor area. We have also worked with a local designer to deliver a rustic, coastal, and authentic style emulating the Byron Bay coast and hinterland, not yet seen in residential apartment living.

“Secret Garden is a very different offering to others in the market and has been positively received by our community and stakeholders. We anticipate strong interest from residents and retailers.”

<img alt="Secret Garden" data-entity-type="file" data-entity-uuid="693766ea-1cfa-404a-abc6-0d6adaec163d" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screen%20Shot%202024-05-13%20at%209.05.35%20am.png?VersionId=Ppyt6WNxXgEKByRO.OJBI.bQnnONGouZ" />

From amenities to personalised service, Secret Garden will offer residents a hotel-style service experience. The precinct features premium communal spaces,&nbsp; such as a rooftop wellness centre including magnesium pool, sauna, meditation space, and spa. There's an exclusive terraces for residents, BBQ areas, and a teppanyaki grill. A private concierge will be part of the project.

With an eight-star average NatHERS (Nationwide Housing Energy Rating Scheme) score, Secret Garden is a fossil-fuel free residential development. Its sustainability credentials include high-performing internal features, like glazing, to regulate temperature; water-efficient fixtures and fittings; and a ventilation strategy that maximises fresh, clean indoor air.

<img alt="Pool" data-entity-type="file" data-entity-uuid="3d23a872-b6fe-445e-91e1-6e72dadaf73a" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screen%20Shot%202024-05-13%20at%209.05.08%20am.png?VersionId=fgXoCyEXa6ybwtizp_EHGAIyLSW4QhAk" />

“We are proud to be delivering a sustainable development that offers residents the choice of 100% renewable energy supply,” Dunn added.

“Our market-leading sustainability commitments are a true point of difference for our precinct.

“Sustainable design is a must for us, and we aim to celebrate and nurture our natural environment at every stage of the process. We hope to attract residents and retailers who share these values.”

The three-storey precinct is a collaboration with Australian architect, <a href="/architects/bayley-ward">Bayley Ward</a>, renowned local interior curator Island Luxe, and local landscape architect, LARC. It follows JD Property Group’s award-winning Jonson Lane project, which has around 80 per cent of its retail, restaurant, health, and wellness offerings serviced by local Byron-based brands.

Secret Garden will comprise 22 apartments, including luxury penthouse suites, alongside 10 upscale retail and hospitality tenancies on the ground floor

Byron Bay set for Secret Garden after luxury shoptop development gets approval

Property developer Omira Property Group has carved out a reputation as one of the most architecturally-focused villa developers in the Northern Rivers region of New South Wales and the southern areas of the Gold Coast.

Now they're bringing their classic coastal-style to Ballina, following success in the likes of Byron Bay, Currumbin and Kingscliff.

They've brought the same team down from their most recently completed development, Asana, on Byron Bay's dress circle Marvell Street. Asana comprised just three luxury villas which sold with prices ranging from $4.4 million to $4.6 million.

The new <a href="/new-townhouses/ballina-nsw-2478">Ballina</a> project, <a href="/new-townhouses/mana-ballina-86-90-norton-street-ballina">Mana</a>, comprises 14 luxury villas, each with over 220 sqm of internal space. They start from $1.95 million.

[smartcode_project:default project_id=144558 project_image_fid=264603]

<a href="/developers/omira-property-group">Omira Property Group</a> Director Alasdair Baker says the villas will represent an opportunity for prospective purchasers to live in something Ballina hasn't seen before.

"Ballina has everything Byron Bay has and more at half the price tag," Baker says, calling the area a "sleeping giant of opportunity that's just about to wake up."

"The focus in this region has always been on Byron Bay, but when people travel north or south, they realise the same lifestyle opportunities, with multiple beachside precincts, exist up and down the coastline."

[smartcode_project:default project_id=144558 project_image_fid=264608]

<a href="/architects/c2-architecture">C2 Architecture</a>, whose concept embodies an iconic coastal aesthetic with architecture inspired by Palm Springs, is working with designer Mon Palmer of Bare Cabo design studio who has developed an interior scheme that emanates calm.

Marble features predominantly throughout the three-bedroom villas, with stone cladding, timber-look panels and white render on the exterior to create a cool coastal effect.

Hit-and-miss brickwork serves to protect the home from the heat while welcoming summer breezes.

[smartcode_project:default project_id=144558 project_image_fid=264613]

Baker says the project will suit the local downsizer market, those who have been on acreages in the region, as well as those from Sydney, Melbourne and Brisbane who are looking for the Byron Bay-style lifestyle.

Baker says a project of this calibre needs to have a location to match, which is why they settled on a prime site on Norton Street,&nbsp;a literal stone's throw from&nbsp; North Creek and just over a kilometre to Ballina Fair Shopping Centre.

[smartcode_project:default project_id=144558 project_image_fid=261478]

Pacifico Property, who sold Omira's Asana <a href="/new-townhouses/byron-bay-nsw-2481">Byron Bay</a>, is marketing Mana, which is slated for completion in 2025.

One of the villas has already been snapped up pre-launch for $2.4 million, bought by a downsizer from Byron Bay.

[smartcode_project_cta:default project_id=144558]

Omira Property Group bring luxe villas to Ballina as Mana launches

The rejuvenation of Byron Bay's main thoroughfare, Jonson Street, is set to continue.

New plans have been lodged by local developer Jason Dunn, whose JD Property Group is proposing a mixed-use development at <a href="/new-apartments/secret-garden-119-123-jonson-street-byron-bay">119-123 Jonson Street</a>. Earlier this month JD Property Group won two major awards at the 2023 NSW Urban Development Institute of Australia (UDIA) Awards for their mixed-use project Jonson Lane, down the road from the new proposal.

The latest project will be just 22&nbsp;apartments above an activated ground plane.

The 2,727 sqm site, 750 metres from Main Beach and on the corner of Jonson and Kingsley Street, will home six retail spaces and a food and beverage tenancy, set around a central courtyard.

<img alt="Byron Bay" data-entity-type="file" data-entity-uuid="a829d92c-4234-47e5-b4ef-8c3356212ec1" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202023-08-09%20at%208.39.57%20am.png?VersionId=BEip2.99q9f.pudTQbwYA6HXgqIdCv7q" />

There will be 85 parking spaces created, 44 retail and 41 residential, across the two basement levels.

The two levels above the 1,073 sqm of retail will comprise 22 two, three and four-bedroom apartments. The nine apartments on the top level have their own private rooftop terraces. They share the roof with a communal pool for all of the residents.

Architecture firm BayleyWard refined their designs after working with the <a href="/developments/byron-bay-nsw-2481">Byron Bay</a> Department of Environmental Planning for the most desired outcome.

A pre-lodgement community engagement program was undertaken late last year, with only one property making contact regarding the proposal despite a letterbox drop to every property within a 500m radius of the site, an ad in the Byron Shire Echo, and a site notice. The Community Engagement Report suggested it could be because the comprehensive project website provided sufficient information and answers.

"Whilst there were questions and there was feedback (almost all of it was positive and none of it was negative), there were no requests for changes to the draft proposal," the report noted.

<img alt="Byron" data-entity-type="file" data-entity-uuid="d7f46ceb-fade-45f1-9645-7203e2b00b0c" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Byron.jpg?VersionId=Ue5TJNSc4OAciGaUYhITV2K0vvXn_g8M" />

BayleyWard noted in their Design Statement that the&nbsp;client and design team has developed an architectural response that addresses key issues discussed during the consultation process with the <a href="/developments/byron-bay-nsw-2481">Byron Bay</a> Design Excellence Panel.

"In considering the urban design response to Jonson Street, it was recommended that there is a two-storey expression on Jonson Street with a recessed in alignment with the objectives of the Byron Shire DCP to support the desired street character," the report read.

"This two storey expression has been incorporated into the proposal with an accentuated ground floor retail storey with a masonry balcony element articulating the second storey above. The upper levels are set back and expressed as a darker recessive masonry materiality to minimise visual impact when viewed from the streetscape."

Apartment entry spaces have been designed with generous areas adjacent to front doors to accomodate bike or surfboard storage, planting, or a place to sit and interact with neighbours.

"These spaces extend private amenity into the semi public walkways promoting a sense of ownership, connectivity and community among residents."

<img alt="Jonson" data-entity-type="file" data-entity-uuid="722f6081-ac06-408e-a7d7-bf75d8cfba53" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202023-08-09%20at%208.54.52%20am.png?VersionId=Lam1.Q42bGrDb690YTTKyu0REteLiU.d" />

Larc Landscape Architecture said the vision seeks to aligns with the aspirations of the <a href="/developments/byron-bay-nsw-2481">Byron Bay</a> Town Centre Masterplan to “connect the Centre of Byron Bay with the spirit of its community.”

"The project strives to create new diverse social hub to encourage locals and visitors to come together - centred around a new public courtyard activated with retail, lifestyle and well-being to create a unique and authentic place in Byron Bay."

The half of the site, 119-121 Jonson Street, is currently home to function and event venue Secret Garden, while 123 Jonson is occupied by a holiday accomodation block.

<img alt="Jonson" data-entity-type="file" data-entity-uuid="346b8d77-6963-43bb-8b40-7a07c801190e" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202023-08-09%20at%208.34.59%20am.png?VersionId=IMiQ7ZJvEqYOivcZqHzi3B0vPsfF3IFk" />

JD are also planning Jonson Lane, 28 apartments above a commercial precinct at 139 Jonson Street.

Jonson Lane won the Excellence in Boutique Development Category at the UDIA Awards. They also took home Silver in the Retail Development Category, bringing home the Commendation Award. They were the only Northern Rivers development to win an award or be nominated as a finalist in the 2023 Awards.

“Whilst we are proud of the awards, we are learning as we are progressing” Dunn said.

“As well as our collaboration with Architects Bayley Ward, we are working closely with sustainable development consultants HIP V. HYPE on 119-123 Jonson Street. They are responsible for some of the greenest developments in Australia and I really love what they bring to the table.

"Our intention is that this will be one of NSW’s most sustainable developments”.

Elsewhere on Jonson Street, Sydney developer Podia is working with local hotelier on&nbsp;<a href="/new-apartments/the-bonobo-by-raes-byron-bay">The Bonobo by Raes</a>.&nbsp;<a href="/new-apartments/the-bonobo-by-raes-byron-bay">The Bonobo by Raes</a>, at 116-118 Jonson Street, is offering a collection of 44 hotel-managed apartments, pitched as an alternative to Airbnb.

Luxcon have their <a href="/new-apartments/bohemian-90-96-jonson-street-byron-bay">Bohemian project</a> of 44 apartments above a 1,750 sqm retail shopping and international food plaza at 90-96 Jonson Street.

<h2>Fast Facts</h2>

<ul>
	<li>Address:&nbsp;119-123 Jonson Street, Byron Bay</li>
	<li>Developer: JD Property Group</li>
	<li>Site size: 2,727 sqm</li>
	<li>Retail space: 1,073 sqm</li>
	<li>Dwellings: 22 apartments
	<ul>
		<li>6 x two-bedroom apartments</li>
		<li>11 x three-bedroom apartments</li>
		<li>5 x four-bedroom apartments</li>
	</ul>
	</li>
</ul>

Jonson Street has been a hive of activity in the last 12 months, with Luxcon and Podia also developing new apartment projects

First look: New apartments planned for Byron Bay's Jonson Street

A new development in Byron Bay is hoping to create a new blue-print for all future mixed-use developments in the <a href="/developments/byron-bay-nsw-2481">Byron Shire Council</a>.

The new three-level project at 9 Marvell Street, near a number of cafes, restaurants, and the <a href="/developments/byron-bay-nsw-2481">Byron Bay</a> Bowling Club, will have a mix of eight three and four-bedroom apartments above ground floor commercial tenancies, and a resident-only rooftop with swimming pool and barbecue deck.

Australian research lab Finding Infinity prepared a&nbsp;Design Excellence Report - Sustainability, for the project, stating is has the potential to "offer better experience."

"This project is an opportunity for leadership - to create an example that makes it easy for everyone else to follow," the Report read.

The Report said it can be a place that’s easy for residents to have a positive environmental impact, calling it a "finely tuned machine."

"A building that is built cost-effectively and is high performance with a positive impact. It functions simply, and has ultra-low operating costs. It’s easy to maintain and run. Spaces are comfortable and the community thrives. A zero-carbon operational building."

They said the building could reach&nbsp;the environmental-financial threshold, where every profitable initiative is implemented, improving both the environmental and financial performance of the project.

<img alt="Byron" data-entity-type="file" data-entity-uuid="3a132943-252d-41dc-afda-b6ec0c863882" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202023-07-07%20at%2011.55.11%20am.png?VersionId=0HWkwOCF5tXlvgdqdp5Bpf69Vdl30y1E" />

The 1,013 sqm site, currently home to the Byron Bay Dive Centre, has been owned by local businessman Perry Bartholomew, who is the Dive Centre's Managing Director, since 2009, when it was bought for $2,275,000.

<a href="/architects/harley-graham-architects">Harley Graham Architects</a>, who also designed <a href="/new-apartments/bohemian-90-96-jonson-street-byron-bay">The Bohemian</a> for <a href="/developers/luxcon-group">Luxcon Group</a>,&nbsp;put the plans together for the $12 million development. The average apartment size is 140 sqm.

There will be EV charging facilities in one car share space in the building, however provisions are proposed for an additional eight charging spaces to meet future demand.

Finding Infinity's Report said that it is predicted that by 2035, 50 per ent of new car sales in Australia will be electric.

Research done for the City of Sydney showed that 81 per cent of residents were in favour of installing EV charging.

<h2>Sustainability initiatives</h2>

<ul>
	<li>High performance facade and considered orientation</li>
	<li>Mixed Mode Ventilation</li>
	<li>Efficient lighting, appliances, equipment, and HVAC systems</li>
	<li>100% electric, no gas connection</li>
	<li>Heat pump DHW</li>
	<li>Rooftop Solar PV</li>
	<li>Imported GreenPower</li>
	<li>EV charging and future-proofing</li>
	<li>Smart controls and apartment kill switches</li>
	<li>Efficient water fittings and fixtures</li>
	<li>Rainwater collection and reuse</li>
	<li>Recycled water connection</li>
	<li>Zero-waste tenancy agreements</li>
	<li>E-water systems</li>
	<li>Organic waste separation</li>
	<li>Non Toxic Construction</li>
</ul>

&nbsp;

Australian research lab Finding Infinity prepared a Design Excellence Report - Sustainability, for the project, stating is has the potential to "offer better experience."

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