New apartment supply has become increasingly constrained across <a href="https://www.apartments.com.au/developments/parramatta-nsw-2150">Parramatta</a> in recent years, with fewer projects progressing through to completion as development conditions have become more challenging.

It makes <a href="https://www.apartments.com.au/developers/novm">NOVM</a>'s 2021-completed <a href="https://www.apartments.com.au/buildings/the-lennox-parramatta-12-phillip-street-parramatta-nsw-2150">The Lennox</a> one of the most recently completed residential towers on the Parramatta River, and among the newest apartment developments in Sydney's second CBD.

With the project largely completed before the sharp escalation in construction costs and inflation following the pandemic, The Lennox is now offering pricing that would be difficult to replicate in a comparable new development in Parramatta today, or across much of Western Sydney.

The majority of the 413 apartments at The Lennox sold before and shortly after completion. A limited release of the remaining apartments has recently been brought to market by capital partner <a href="https://www.apartments.com.au/project-marketer/equitifund-group">Equitifund</a>, with entry-level pricing from $700,000 and two-bedroom apartments available from under $1 million.

Rising above the Parramatta River at 12 Phillip Street, The Lennox comprises one, two, three and four-bedroom apartments, appealing to first home buyers, young professionals, families, downsizers and interstate investors seeking a completed apartment in one of Australia's fastest-growing economic centres.

[smartcode_project:default project_id=5743 project_image_fid=372394]

Rather than positioning Parramatta as an alternative to Sydney's CBD, Equitifund believes the city has reached a point where it stands on its own merits.

"Parramatta is no longer simply an alternative to Sydney CBD, it's becoming a destination in its own right," Equitifund Executive Chairman Greg Huxley said.

"The Lennox captures that evolution with a level of quality and amenity that's difficult to match at its price point."

[smartcode_project:default project_id=5743 project_image_fid=953]

Designed by <a href="https://www.apartments.com.au/architects/marchese-partners">Marchese Partners</a>, the tower responds directly to its riverfront setting through expansive glazing and open-plan layouts that maximise views across the Parramatta River and city skyline. Interiors feature engineered timber flooring, stone benchtops, stainless steel appliances and floor-to-ceiling glazing, while generous balconies extend the living spaces outdoors.

Marchese Partners says the project was conceived to balance high-quality apartment living with practical, long-term functionality, pairing larger, efficient floorplans with amenities more commonly associated with five-star hotels.

That emphasis continues through the resident facilities, which include a 20-metre rooftop swimming pool, fully equipped gym and wellness spaces, full-time concierge, a residents' lounge, function room, private lifts, secure basement parking and rooftop communal areas overlooking the Parramatta River. Ground-floor boardwalk retail and dining further activate the riverfront and integrate the building into the surrounding public realm.

[smartcode_project:default project_id=5743 project_image_fid=925]

Australian housing and finance group Equitifund has secured the remaining apartments, believing there are few completed apartment opportunities in Parramatta that offer the same combination of location, amenity and pricing.

Equitifund National Sales Director Ben Hamblett says buyers are increasingly recognising that premium apartment living no longer needs to come with Sydney CBD pricing.

"The Lennox is where aspirational living becomes attainable," Hamblett said.

"Wake to river and mountain views, step into Sydney's Second CBD, and arrive home to resort-calibre amenities, all without the harbour price tag."

Hamblett says owner-occupiers are also attracted by the convenience of having Westfield Parramatta, Church Street's dining precinct, Parramatta Park, Riverside Theatres, Western Sydney University and major transport connections all within walking distance.

"At The Lennox, lifestyle is not an afterthought, it is the foundation."

[smartcode_project:default project_id=5743 project_image_fid=5374]

The Lennox places residents within walking distance of Parramatta Square, Westfield Parramatta, Church Street Eat Street, Parramatta Station, the ferry wharf, Light Rail, the future Sydney Metro West, Parramatta Park and CommBank Stadium, reinforcing Parramatta's position as one of Australia's most connected metropolitan centres outside Sydney's CBD.

Equitifund says buyers visiting the display suite consistently comment on the quality of the finishes, generous floorplans, river and skyline views, and the walkability of the location. The project has attracted a broad mix of local professionals, upsizers, downsizers, buyers relocating from Sydney's inner suburbs and interstate investors seeking long-term growth opportunities.

That demand aligns with Parramatta's continued evolution as an economic powerhouse. Equitifund Research and Market Insights specialist John Bekiaris says sustained population growth, infrastructure investment and expanding employment opportunities continue to support long-term housing demand across the city.

"Parramatta has evolved from a satellite city into one of Australia's most important economic centres. Population growth, infrastructure investment and employment are all supporting sustained long-term housing demand."

[smartcode_project_cta:default project_id=5743]

Joel Robinson

The apartment price gap drawing Sydney buyers west

A luxury beachfront apartment at Rainbow Bay has more than doubled in value since it sold off the plan six years ago, setting a new local apartment record in the process.

The three-bedroom apartment in the Flow development on Petrie Street, the first of four new projects locally by Paul Gedoun's S&amp;S Projects, has sold for $7.4 million, after originally selling for $3.27 million when the project launched in 2020.

The seventh-floor apartment, comprising 187 sqm of internal living space and a 54 sqm balcony overlooking Froggies Beach and Snapper Rocks, was purchased by a local family.

The transaction was negotiated by Pezet Matheson director Kerry Pezet and equates to more than $30,000 per sqm.

Pezet said the sale reflected the limited opportunities to buy into the boutique beachfront development.

"The sale highlights the rarity of opportunities within the boutique beachfront development, where residences seldom become available," Pezet said.

"Flow is one of the Gold Coast's most tightly held buildings. Buyers from our database move quickly when residences become available, and achieving an off-market sale at $7.4 million demonstrates the depth of demand for property of this calibre."

<img alt="Flow" data-entity-type="file" data-entity-uuid="c585b206-2130-4eee-a50c-3f27c51a7c70" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-06%20at%208.33.25%E2%80%AFPM.png?VersionId=m3pHRDV62Y3fvN.XQuQHq.52ilTWpRLf" />

Flow was the first of four luxury apartment developments delivered by Paul Gedoun's S&amp;S Projects at Rainbow Bay and was completed in 2023.

Positioned on the beachfront overlooking Snapper Rocks, the residence includes three bedrooms, three bathrooms, a powder room and views stretching north along the coastline towards Surfers Paradise.

Pezet Matheson Residential principal Mitchell Lambert said buyers continued to prioritise quality beachfront apartments in tightly held locations.

"Flow Residences offers a rare combination of elevated beachfront positioning, architectural excellence, comprehensive resident amenity and premium finishes, which is exactly what discerning purchasers are seeking," Lambert said.

"The transaction further reinforces Rainbow Bay's reputation as one of Australia's premier coastal lifestyle destinations, where limited supply and growing demand continue to support strong market performance."

Pezet Matheson originally marketed and sold out Flow off the plan, making the latest transaction a return to one of the project's original buyers.

Paul Gedoun is selling his third project, <a href="https://www.apartments.com.au/new-apartments/radia-rainbow-bay-271-boundary-street-coolangatta-qld-4225">Radia Rainbow Bay</a>, after recently completing, and selling out, <a href="https://www.apartments.com.au/buildings/esprit-217-227-boundary-street-coolangatta-qld-4225">Esprit</a>. He has plans for a <a href="https://www.apartments.com.au/news/qld/first-look-s-s-projects-proposes-88-apartment-wellness-tower-at-coolangattas-boundary-street">fourth building</a>, 88 apartments on <a href="https://www.apartments.com.au/new-apartments/209-213-boundary-street-coolangatta-qld-4225">Boundary Street</a>.

Rainbow Bay apartment doubles in price since off the plan sale during pandemic

The long-planned transformation of Brisbane's historic Shafston Estate has taken another major step, with Capella Hotel Group announced as the luxury hospitality partner behind what will become Brisbane's first branded residences.

The project, to be known as Capella Residences Brisbane, is being delivered by Verso Projects at the landmark Kangaroo Point riverfront estate, with completion targeted for 2029.

The announcement follows a series of planning changes to the project over recent years. The site was originally approved in 2023 for a 15-level, 37-apartment development designed by Rothelowman for Burgundy Group before Verso Projects took over the 10,070 sqm riverfront holding and lodged revised plans with Kerry Hill Architects to increase the development to a 25-level tower with 51 apartments.

The latest announcement confirms Capella Hotel Group will bring its branded residential offering to the project, marking just the second Capella Residences development globally after Seoul, and the group's first branded residential project in Australia.

The <a href="https://www.apartments.com.au/new-apartments/23-castlebar-street-kangaroo-point-qld-4169">Castlebar Street development</a> will centre around the restoration of the heritage-listed Shafston House, one of Brisbane's oldest residences, originally constructed in 1851 by Reverend Robert Creyke as a single-storey cottage known as Ravenscott.

<img alt="Capella" data-entity-type="file" data-entity-uuid="2b9f4ce5-638f-4d6b-8082-3ca7e4b75fca" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-09%20at%207.20.41%E2%80%AFAM.png?VersionId=f7aeqsW_DzOJI4FymWb3lD8NptSfsP7q" />

Capella said the project aligns with its focus on heritage-led developments, with the Brisbane estate combining the restored historic residence with a new luxury apartment tower and hospitality-inspired resident amenities.

Residents will have access to the Capella Living Room, a concierge-led communal space inspired by the group's luxury hotels, alongside landscaped gardens, six swimming pools, wellness and recreation facilities.

The broader estate will also include two riverfront homes, a six-berth private marina, porte cochère arrival experience, secure basement parking and a new section of public riverwalk along the Brisbane River frontage.

The heritage Postal Depot Building will also be retained and repurposed as a guest house, in line with the revised development plans.

The project represents another evolution for the site, which Kerry Hill Architects previously described as a rare opportunity to restore one of Brisbane's most significant heritage estates while creating a new benchmark for apartment living.

"The Shafston Estate provides a once-in-a-generation opportunity to restore one of Brisbane's finest heritage precincts and to reinstate residential use as a unique site perched on the edge of Kangaroo Point," Kerry Hill Architects said in its Urban Context Report accompanying the planning submission.

"The project will celebrate excellence in sub-tropical residential design, setting a new benchmark for vertical living in Brisbane."

Verso Projects, which now has an $8.5 billion development pipeline spanning more than 6,000 dwellings across apartments, townhouses, retail and commercial projects, said the partnership with Capella would elevate the development beyond a traditional residential project.

"We feel honoured to be restoring Shafston Estate to its former glory, elevating it to new heights of luxury and excellence underpinned by Capella's distinctive service ethos and design philosophy, and making it a standout landmark in Brisbane," Verso Projects CEO Steve Laffey said.

"By partnering with Capella, globally recognised for its refined approach to luxury hospitality and deep respect for cultural and historical context, we will elevate this project beyond a residential offering into a world-class destination."

Capella Hotel Group President Roland Fasel said Brisbane's emergence as a global city made it the right location for the company's Australian residential debut.

"Brisbane is a city on the cusp of something remarkable, and Capella Residences is our commitment to being part of that story," Fasel said.

"The Capella residential experience is more than luxury. It is about a sense of belonging to a place with deep meaning."

Private appointments have now opened for the project, with a display suite expected to open in late 2026 ahead of the planned 2029 completion.

Capella to launch Brisbane's first branded residences at Shafston House, Kangaroo Point

Lewis Land's latest apartment release within its <a href="https://www.apartments.com.au/new-apartments/harbour-shores-biggera-waters-564-oxley-drive-biggera-waters-qld-4216">Harbour Shores</a> masterplan is targeting one of the Gold Coast's fastest-growing buyer groups, with almost a third of apartments at Solis priced below $1 million.

The seven-storey building at Biggera Waters will comprise 91 apartments, including 24 one-bedroom residences starting from $778,000, a price point Lewis Land says is aimed squarely at first home buyers struggling to enter the Gold Coast market.

<img alt="Harbour Shires" data-entity-type="file" data-entity-uuid="e7486e37-22f6-4c92-b212-9b0622070b8f" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-08%20at%209.09.34%E2%80%AFAM.png?VersionId=W8MJwJUCf6HkIyl_EVSksnd.QI6MZryY" />

<a href="https://www.apartments.com.au/developers/lewis-land-group">Lewis Land</a> Head of Development Michael Long said the developer deliberately allocated a significant proportion of the project to more affordable apartment types.

"First home buyers have been priced out of many parts of the Gold Coast, and we saw a clear opportunity to address this and play our part in a longer-term housing solution," Long said.

"That's why 24 of the 91 apartments being delivered at Solis have been designed and priced for the city's next generation of homeowners, quality one-bedroom apartments, half of which include an additional multipurpose room to maximise space and flexibility.

"This approach places 30 per cent of apartments in Solis under $1 million, and with close proximity to Harbour Town's future light rail extension connecting residents to the city's major employment and knowledge hubs, it's a win for buyers looking to secure their first property."

<img alt="Sores" data-entity-type="file" data-entity-uuid="550526d3-73ba-4710-9739-c5f4294a30ef" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-08%20at%209.09.29%E2%80%AFAM.png?VersionId=cQQdXHt9wS0UXwZEm5Py5bH_3kAmzyhu" />

Designed by BDA Architecture, Solis will deliver a mix of one, two and three-bedroom apartments, with residences ranging up to 232 sqm. Apartments feature generous balconies and contemporary finishes, while residents will have access to Harbour Shores' lagoon pool, clubhouse, tennis court, gym, yoga studio and sauna.

The focus on first home buyers resonated with purchaser Holly Humphreys, who said she and her boyfriend spent more than a year searching for their first property before shifting their attention from houses to apartments.

"We fell in love with the first house we bid on and got our hopes up, but after repeated knockbacks we learned not to get too attached," Humphreys said.

"We offered at the high end of price guides, but sales kept going even higher. That's where we really struggled and we needed to re-evaluate our budget and our expectations. Standalone houses were off the table, and we pivoted to apartments and townhouses."

Humphreys said it was encouraging to see developers recognising the growing demand from first home buyers.

"There's a growing number of young buyers looking to enter the market earlier because they understand that getting in now can make a real difference as prices continue to rise," she said.

"It's fantastic to see a developer recognise this and then actively take measures to deliver an apartment with us in mind."

Solis is the first development planned within the second stage of the Harbour Shores masterplan, with early works expected to commence in September 2026.

[smartcode_project_cta:default project_id=113271]

Lewis Land targets first home buyers at latest Harbour Shores release, Solis

Luxury apartment developer Abadeen has recorded $19.25 million in apartment sales across two of its Lower North Shore developments in the lead-up to the end of the financial year, headlined by the sale of a $6.75 million penthouse at <a href="https://www.apartments.com.au/buildings/koyo-crows-nest-5-rodborough-avenue-crows-nest-nsw-2065">KOYO in Crows Nest.</a>

The transactions also included the sale of a newly completed three-bedroom apartment at <a href="https://www.apartments.com.au/buildings/park-residences-cremorne-2-sutherland-street-cremorne-nsw-2090">Park Residences in Cremorne</a> for $6.35 million, with the residence selling shortly after the project's first public inspections following completion.

The sales come as completed, owner-occupier-focused apartments continue to attract strong demand across Sydney's Lower North Shore, particularly from buyers looking for certainty and immediate occupancy.

The penthouse at KOYO spans 491 sqm across a single level and was designed by architect Koichi Takada. The development is one of Abadeen's flagship boutique projects in Crows Nest.

[smartcode_project:default project_id=108800 project_image_fid=370093]

Abadeen Executive Chairman and Founder Justin Brown said buyer activity lifted noticeably in the lead-up to the end of the financial year.

"We saw a clear increase in enquiry levels, inspection numbers and buyer engagement across our completed projects leading into the end of the financial year," Brown said.

"Buyers have become far more decisive over the past six months. The combination of improving confidence, limited supply and the ability to physically inspect completed residences is creating strong competition for premium apartments in the best locations."

Brown says the&nbsp;response to Park Residences following completion has been particularly strong.

"Buyers want certainty and are responding positively to the opportunity to walk through a finished product, inspect the quality firsthand and move in immediately," Brown suggested.

"Projects such as Park Residences and KOYO demonstrate that when the product is exceptional and the location is irreplaceable, buyers are prepared to act quickly."

[smartcode_project:default project_id=114246 project_image_fid=370116]

Abadeen CEO Joe Tack said quality continued to differentiate projects in the current market.

"Today's buyers are incredibly discerning," Tack said.

"They are seeking larger floorplans, premium finishes, walkability, lifestyle amenity and confidence in the developer delivering the project. Well-designed boutique developments continue to outperform because they offer something genuinely difficult to replace.

"The enquiry we are seeing across our completed and recently completed Lower North Shore portfolio is very encouraging, and we expect this momentum to continue into spring."

The sales follow increased enquiry across Abadeen's Lower North Shore portfolio which also includes <a href="https://www.apartments.com.au/buildings/northcote-collective-naremburn-2-northcote-street-naremburn-nsw-2065">Northcote Collective in Naremburn</a> which also completed recently.

KOYO penthouse headlines Abadeen's $19.25 million EOFY sales flurry

Arec

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The big conference to inspire estate agents held annually during winter's quiet listing period, has been postponed due to the new rules regarding gatherings.
The US best seller Ryan Holiday was set to open the Australia Real Estate Conference (AREC) giving insights to the near 3000 attendees from his book topic, Ego Is The Enemy.
The big drawcard was set to be entrepreneur Elle 'The Body' MacPherson who was scheduled to fly in from her Florida base to close the two day June event.
Macpherson, who has recently appeared on the cover of CEO Magazine, was set to provide "insights in to building a brand that transcends the ordinary."
The Killara-born supermodel was in Australia to promote her plant-based supplement brand WelleCo last year.
Entrepreneur Jodie Fox and freestyle skiier Jacqui Cooper were some of the local names among the 43 speakers.
The real estate agents descend on the Gold Coast every year for AREC, which kicked of 23 years ago.
The postponement will affect the bottom line of the listed McGrath agency since it owns Total Real Estate Training, the organisation that provides the opportunity for agents to gain knowledge about best practice and innovative techniques.
Margin Call reckons auctioneer Damien Cooley ought be on any future speaker schedule.
On Tuesday night he pulled off an Australian first when a Bellevue Hill apartment sold under the hammer with no bidders in the auction room.
There were three online bidders, all apparently too timid to turn up.
The vendor, in lock down in Germany, secured a $970,000 sale after 14 bids, slightly above the $950,000 guide from selling agent Elliott Wasserman.
Cooley's AuctionNow platform allows prospective buyers to watch, register, bid, buy and exchange on live property auctions.
The live auction was all over within 20 minutes.
Standby for agents who are inclined to go with the five day online only auction version that allows more time for buyers to consider their bids from the safety of their own abodes.
Or private onsite auctions with bidders keeping their distance from each over.
 
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jrobinson-rf4aSBido9

AREC cancelled due to COVID-19

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Total Real Estate Training, the organisers of The Australasian Real Estate Conference (AREC) have teamed up with highly respected real estate coach Tom Panos to provide sales agents with a series of free webinars to continue their online learning and education during the Coronavirus pandemic.
AREC and Tom Panos’ Real Estate Gym will run four free weekly live online webinars during May and featuring the most successful and dynamic residential agents, often lauded as the legends in real estate, to share their insights and strategies in these uncertain times.
John McGrath, Founder of AREC explained, “We’re learning so much in this new environment and one of the key lessons for us all is around collaboration and partnerships. So Tom and the AREC team were keen to partner on this unique digital event where we can bring the best real estate talent in the country into the lounge rooms and home offices for free.”
Mr McGrath added, “The real estate world is changing so rapidly, real time information and advice delivered in this digital format is critical. As agents and educators, we’ve had to pivot and adapt quickly. And just as we saw many high profile successful people come together during disasters we’ve had to face in recent times, the elite of the real estate industry were quick to step up when we asked them if they would consider participating. All have generously donated their time to help others in the real estate space navigate their way through these challenging times.”
Mr. Panos said that coaching and mentoring during these challenging times is important for the industry and how agents interact with their clients.
“These live online webinars are designed to give those in the industry insights and strategies to continue their business at a unique time when many have had to work in isolation. That is a new experience for them.
“We have designed four events of one hour each Monday that will showcase live conversations with the best agents in Australia so everyone can access this information. All they need is an internet connection and they can learn from the best at no cost,” Mr Panos added.
“The AREC team and Tom have worked so closely over the last decade it was an easy collaboration to get off the ground quickly. We don’t want real estate participants to leave the industry when a few insights or words of encouragement could keep them rolling while this passes,” Mr McGrath said.
Nichola Byrne, General Manager of Total Real Estate Training, said “While we had to postpone AREC2020 and other training conferences as a result of COVID-19, we can use the latest technology to deliver world class training and education. In this instance we are utilising the platform provided through LinkedIn Events, and are excited to be the first in our industry to leverage this new tool and solution as we adapt during this pandemic. The real estate industry as we know it has changed, however education will always be a primary resource for agents who need to be at the top of their game. Now more than ever, they need to be agile as they adjust to how they transact properties and serve their clients.”
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Ms Byrne adds, “AREC is known for its desire to share information for the benefit of our industry. We are proud of this legacy, and believe it is important to continue doing that in whatever way we can.”
Click here to access <a href="https://tompanos.ontraport.com/c/s/5jN/sgxZP/6/s7y/xwy/6iqk8x/zonDyg5tFJ/P/P/sL" target="_blank" rel="noopener noreferrer" data-auth="NotApplicable">AREC 2020 - Legends of Real Estate</a> (part 2/4):
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<li><a href="https://tompanos.ontraport.com/c/s/5jN/sgxZP/s/s72/xwy/6iqk8x/6IaLPyv72z/P/P/sL" target="_blank" rel="noopener noreferrer" data-auth="NotApplicable">Peter Chauncy</a> - McGrath Estate Agents, NSW</li>
<li><a href="https://tompanos.ontraport.com/c/s/5jN/sgxZP/v/s78/xwy/6iqk8x/CZZaQvO0c/P/P/sL" target="_blank" rel="noopener noreferrer" data-auth="NotApplicable">Josh Tesolin</a> - Australian Real Estate, NSW</li>
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<a href="https://tompanos.ontraport.com/c/s/5jN/sgxZP/z/s77/xwy/6iqk8x/vl6XBTTyPC/P/P/sL" target="_blank" rel="noopener noreferrer" data-auth="NotApplicable">Lisa Novak</a> - Novak Properties, NSW  </li>
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The speakers for <a href="https://tompanos.ontraport.com/c/s/5jN/sgxZP/U/s7q/xwy/6iqk8x/YjvcrRMMk/P/P/sL" target="_blank" rel="noopener noreferrer" data-auth="NotApplicable">AREC 2020 (part 3/4)</a> will go LIVE at 10:00am AEST today:
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<li>Tanja Neven-Jones - O'Brien Real Estate, VIC</li>
<li>Simon Caulfield - Place, QLD</li>
<li>Matt Lancashire - Ray White, QLD</li>
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j.ballantyne1990-6AQqhLzZaK

AREC launches free live industry webinars during COVID-19

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Dick Slider, the self-acclaimed property guru, whose listing and selling insights have attracted an amused Instragam following over the past two years, made a surprise appearance at AREC.
The fictional Sliderguy, as he's become known, hones in on death, sometimes within days of the owner passing, divorce and debt for his listings from his mythical Double Bay base.
<a href="https://www.instagram.com/sliderguy/?hl=en" target="_blank">His first video blog</a> was July 2017.
Dick $lider claimed at one stage he had a database of 15,000, and 173 qualified buyers, to rank as the number one agent in Sydney's east.
"I don't lose many listing, but when I do.. it hurts," he says.
Since his earliest days he's always preached on listings: " "Do not pay for marketing, and do it at two percent, otherwise you're going to fuck the industry."
Another mantra is "kids sports are a goldmine waiting for you."
He has even staked out the Sydney Family Court for divorce prospecting, and also followed rival estate agents cars to their prospective listings.
He doesn't take kindly to untrusting clients sitting out the front of his opens to monitor his so-called database comings and goings.
Having been mostly underground for two years, his hustle was uncovered last month by Tom Panos, the veteran industry real estate coach, who persuaded John McGrath to include him in the 2019 AREC line-up.
Double Bay agent Paul Biller had pointed out the Sliderguy Instagram profile to Panos.
Slider boasts he has a team at SliderCorp of 38 and only hires H.O.T. staff, meaning someone who can hustle on the telephones.
"You also gotta be hot too, you gotta be an 8 plus," he said.
He says Halloween is a free pass to get out there, knock on doors and hustle for stock, reminding agents to carry an agency agreement to sign up new listings.
He has a weekly haircut, does teeth whitening, and regularly gets a nail manicure, and then gets his manicurists to come through his opens posing as Chinese buyers.
He starts the day at 4am at the gym, and picks up his first client signatures by 7am.
John McGrath, the AREC founder, said after watching his Instagram he thought "we have to get this guy live."
"He actually should have his own TV show I reckon," McGrath said.
"I was bent over laughing, people had tears in their eyes," he said following yesterday's presentation in-between lectures from Todd Duncan and Malek Younan.
McGrath noted there's a bit of irreverence, and "maybe some people got offended" but he hopes not. 
With his Instagram followers jumping to over 2000 following his AREC appearance, Dick Slider considers fame is of one of the many benefits of being a high profile, award winning real estate agent.
He's so senior now that he's lost the skill of carrying his A frame, as that's a job for his assistants. All his team have his initials on their designer shirts.
At one point last year he told his troops to continue with the colourful sock on one foot, with no sock on the other.
"Suits super tight," he dictates.
He reckons print media is crucial to build the agent's own brand.
Slider's AREC performance followed speeches to the Megaforce and KPOW Real Estate conventions.
He holidays at Christmas in Monte Carlo, but complains at the six euro cost of the coffee. 
In the mid-year winter slowdown, when most agents head overseas, he seeks out the lapsed agency agreement listings of rival agents who he points out to their vendors are holiday at Mykonos.
He is happy to admit that he seduces vendors with over the top price estimates to get listings, as that is what his rivals do.
He's known to turn for a Potts Point listing.
In real life he is <a href="https://www.biller.com.au/meet-the-team/?u=247937" target="_blank">Richard Carwin</a>, an estate agent at Biller Property for not quite a year.
His first sale was a $1.4 million apartment sale in Double Bay in July last year, and his most recent came just last Friday in Vaucluse.
Carwin had previously been an agent at Ray White since 2010.
Biller came across Carwin on a conjunction.
Biller reckons the Instragram account was “the funniest thing he’d ever seen” and asked him to come and work at Biller.
“When he’s being himself he’s the complete opposite,” Biller said.
“He’s a very laid back guy until he gets into character.”
Biller said when he's in character he's "a hoot."
But as an agent he is "trustworthy  approachable and exceptionally passionate about helping his clients."
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He says Richard brings a unique and refreshing approach to every transaction. 
"Having worked with clients all around the East, from Darlinghurst to Watsons Bay for over eight years, Richard brings excellent marketing and negotiation skills to every sale.
"Richard has an exceptional knowledge of his market and his honesty and transparency has earned him a great reputation with all his clients."
After his AREC performance Carwin told Property Observer that "selling real estate is my bread and butter - my lifeline."
 
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Dick Slider, property guru Instagram parody, revealed as actor turned Double Bay estate agent

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AREC 2015 has come and gone for another year, and it was an absolute blast.
It was great seeing old friends at Australia's largest real estate conference, as well as meeting people for the first time.
On top of that, it was sensational to learn from the best real estate trainers in the world as well as expert speakers across multiple disciplines. So what did we learn and take away? 
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The reception to our stand this year was fantastic. 
A key takeaway was how far we had come in the 12 months since AREC 2014. 
A lot of agents came to the stand to tell us they were already using the site, and they loved that they were getting free exposure for their listings, a lot of other agents that had their listings connected tested out the new search results function and were blown away with the speed of results and the ease of use. 
Many people told us it was the fastest real estate search site they had ever experienced. 
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A few of the team members also got to sit in on some of the sessions from the world's leading agents and motivational speakers. Here were a few of the key takeaways that got documented on our Twitter feed throughout the conference.
<h3><a href="https://www.propertyobserver.com.au/https://twitter.com/Homelyau/status/604888963409584128" target="_blank">#arec15 Something unimportant done well does not make it important</a></h3>
<h3><a href="https://www.propertyobserver.com.au/https://twitter.com/Homelyau/status/604888502929457152" target="_blank">#arec15 simplify, simplify, simplify - decision is to cut away other options. Look for simple answers. Complicated answers are wrong</a></h3>
<h3><a href="https://www.propertyobserver.com.au/https://twitter.com/Homelyau/status/604888001886298112" target="_blank">#arec15 set targets and move forward, but have gratification on the way. You will burn out otherwise</a></h3>
<h3><a href="https://www.propertyobserver.com.au/https://twitter.com/Homelyau/status/604886630139183107" target="_blank">#arec15 testing and removal is the one thing you need to do. What not to do is essential</a></h3>
<h3>
<a href="https://www.propertyobserver.com.au/https://twitter.com/Homelyau/status/604883141686198272">#</a><a href="https://www.propertyobserver.com.au/https://twitter.com/Homelyau/status/604883141686198272">arec15</a><a href="https://www.propertyobserver.com.au/https://twitter.com/Homelyau/status/604883141686198272" target="_blank"> what would you do for just two hours a week. Could you get what you need done?</a>
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The insights were endless from the industry's best, but it seems the key takeaway was to focus more on being efficient and effective.
It was mentioned that agents are lacking in analysing their business and pinpointing definitively what actions make them money.
Too many agents are spending an abundance of time doing things that don't make money and that is detracting from what could help their business exponentially. 
You can find more of the key takeaways we learned by visiting our twitter feed <a href="https://twitter.com/Homelyau">here</a>, and looking through the hashtag <a href="https://twitter.com/search?src=typd&amp;q=arec2015">#arec15.</a>
 
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<div id="yui_3_17_2_1_1433401747153_195" class="image-block-wrapper " data-description="&lt;p&gt;The team on the booth!&lt;/p&gt;"><img class="thumb-image loaded" src="https://static1.squarespace.com/static/529321bee4b03e7a072a8255/t/556e5491e4b0a6d4da000928/1433294019522/IMG_0779+2.JPG?format=1000w" alt="The team on the booth!" data-src="https://static1.squarespace.com/static/529321bee4b03e7a072a8255/t/556e5491e4b0a6d4da000928/1433294019522/IMG_0779+2.JPG" data-image="https://static1.squarespace.com/static/529321bee4b03e7a072a8255/t/556e5491e4b0a6d4da000928/1433294019522/IMG_0779+2.JPG" data-image-dimensions="2448x3264" data-image-focal-point="0.5,0.5" data-load="false" data-image-id="556e5491e4b0a6d4da000928" data-type="image" data-image-resolution="1000w"></div>
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The team on the booth!
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<div id="yui_3_17_2_1_1433401747153_210" class="image-block-wrapper " data-description="&lt;p&gt;One of Homely's biggest supporters, Lachlan Kranen and Homely team member Angela.&amp;nbsp;&lt;/p&gt;">Todd Schulberg</div>
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Todd Schulberg handles all things marketing for <a href="https://homely.com.au/" target="_blank">Homely.com.au</a> - Living and breathing property, Todd has a keen interest in the movements in the market and how agents can utilise new tools and technology in order to be more connected. Using all things social, Todd suggests different ways that agents can engage and think outside the square with their marketing approach.
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