The final apartments in the most recently completed new development in Balwyn present some of the largest and most exclusive ever delivered in one of Melbourne’s most established and character-rich neighbourhoods.

Boutique developer&nbsp;<a href="https://www.apartments.com.au/developers/wulff-projects">Wulff Projects</a>,&nbsp;alongside partner <a href="https://www.apartments.com.au/developers/pga-group">PGA Group</a>, has just finished <a href="https://www.apartments.com.au/buildings/threadneedle-balwyn-1-5-threadneedle-street-balwyn-vic-3103">Threadneedle</a>, 17 home-sized residences designed completely for the owner-occupier.

Named after its location on Threadneedle Street, the new project has been shaped by the heritage fabric of Balwyn. It offers two low-rise buildings of eight and nine apartments respectively, designed to emulate traditional standalone homes.&nbsp;

[smartcode_project:default project_id=27816 project_image_fid=355582]

John Scaramuzzino, Director at <a href="https://www.apartments.com.au/architects/bruce-henderson-architects">Bruce Henderson Architects</a>, explains the design intention.

“Given the quiet residential character of the street with many homes dating back to the 1930s and 1940s, we approached Threadneedle wanting to appear less as a collection of apartments and more as a traditional residence. This led to creating not one but two buildings that could “breathe” with larger garden-based apartments functioning more like small homes.”

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The north-facing residences are nestled among extensive landscaped gardens by Ben Scott Garden Design, with over one-third of the site dedicated to greenery. The resulting setting is one of calm seclusion, where architecture and landscape work in tandem to offer immediate liveability.

With construction now complete, the final apartments include a top-floor, single-level penthouse residence priced from $2.8 million. This home offers three bedrooms, a dedicated study, two bathrooms plus powder room, and three car spaces with an oversized storage room.&nbsp;

Interiors prioritise spatial comfort and natural light, with three-metre-high ceilings, oversized internal doors and a full-width terrace oriented to the north, east and west.&nbsp;

[smartcode_project:default project_id=27816 project_image_fid=355604]

Floor-to-ceiling double-glazed windows ensure thermal performance across seasons, supported by automated external blinds, zoned heating and cooling, and a fireplace for added ambiance.

Each apartment has been individually designed to maximise privacy and garden outlooks. Kitchens combine refined finishes with practical considerations: stone benchtops, butler’s pantry, full-height joinery and concealed rangehoods.&nbsp;

The inclusion of dedicated home offices responds to contemporary living patterns, while bathrooms feature sculptural bathtubs and brushed nickel fixtures.&nbsp;

[smartcode_project:default project_id=27816 project_image_fid=355590]

Threadneedle also integrates best-practice sustainability measures, achieving a 7 Star average NatHERS rating. Initiatives include solar PV systems, rainwater harvesting for toilet flushing and irrigation, and high-performing building insulation. These elements enhance daily comfort while reducing ongoing maintenance and energy demand.

"We believe Threadneedle sets a new standard of design excellence and building quality for Balwyn,"&nbsp;Scaramuzzino added.

"It’s an architectural response we’re particularly proud of, and one we’re sure residents will be equally proud to call home."

[smartcode_project_cta:default project_id=27816]

Staff Writer

Final homes remaining as Threadneedle, Balwyn completes construction

Joel Robinson

Sydney's top 15 new apartments developments set to launch in 2026

Developer-builder <a href="https://www.apartments.com.au/developers/dasco-australia">DASCO</a> has pushed beyond the now-standard inclusions of rooftop pools and landscaped podiums at its recently launched new Epping project, Senso.

It has laid out over 4,000 sqm of resident-only amenity in a move designed to compete directly with low-density housing on livability, not just density. The result is a development that supports genuine daily use through purposeful spaces distributed across its five-building, 479-apartment precinct.

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Two rooftop pools form the anchor of Senso. One is a 27-metre lap pool adjoining a heated spa, designed for everyday fitness rather than just summer leisure. The second sits on a lower podium, allowing different buildings to share in vertical access and reducing crowding during peak times.

It is the secondary spaces that start to distinguish Senso from other large-scale suburban projects. A rooftop cinema is integrated into a landscaped terrace, offering open-air screenings with natural ventilation and passive cooling.&nbsp;

The inclusion of a “sensory walk”, an elevated boardwalk that threads through the site, suggests a rare investment in non-commercial, non-essential amenity: space for quiet movement that doesn’t double as access or traffic circulation.

[smartcode_project:default project_id=134954 project_image_fid=4402]

The gym and wellness centre, often relegated to a small ground-floor room in many builds, takes on more substance here. Residents have access to a fully equipped gym, as well as outdoor yoga areas and meditative zones that integrate greenery and natural light.&nbsp;

The Club Lounge is similarly designed to support multiple use cases, with a private dining terrace, kitchenette, workspace, and lockable wine storage. These aren’t superficial additions; their scale and spatial allocation indicate serious intent for frequent resident use.

[smartcode_project:default project_id=134954 project_image_fid=4391]

Importantly, Senso’s amenities are embedded within a site that spans more than 10,000 sqm, allowing for better separation between spaces and reduced noise spillover, a critical but often overlooked factor in high-density developments. This spatial generosity also enables multiple alfresco kitchens and communal terraces without compromising individual privacy or usable space.

While many developments make claims about lifestyle, few back it with this level of built infrastructure. Senso’s mix of dedicated fitness, wellness, social and passive green spaces suggests a conscious response to the post-pandemic shift in housing expectations, especially among owner-occupiers.&nbsp;

DASCO is one of several leading developers who have taken out Resilience Insurance's Latent Defects Insurance policy, providing buyers with a 10-year structural and waterproofing warranty, and giving them the ultimate peace of mind.

Senso is scheduled for completion in late 2028.

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The outdoor amenities elevating life at Senso, Epping

Following the proposal by the Minns Labor Government to rezone Parramatta Road to create up to 8,000 new homes, prominent developer Ceerose has gone to the NSW Gov to increase the density of its new mixed-use residential building in Leichhardt.

<a href="https://www.apartments.com.au/builders/ceerose">Ceerose</a>, founded by Edward Doueihi nearly three decades ago, has filed plans for 154 apartments above ground-floor retail at 307-315 Parramatta Road, a key corner site near Norton Street, the main high street strip in Leichhardt.

It's an upsize from the previously approved scheme of 63 apartments across a seven-storey building.

<img alt="Ceerose" data-entity-type="file" data-entity-uuid="ba1ae75b-5f08-43fb-b8d5-3de6d9f6ef71" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202025-12-04%20at%2010.31.39%E2%80%AFAM.png?VersionId=yA3hBBLPH4ev7MsAE0_hieXeqiFqBUb7" />

The project is being advanced through the State Significant Development (SSD) pathway, with concurrent rezoning sought to facilitate the proposal. The 10-storey development would rise over a four-level basement and deliver two retail tenancies, one a larger-format offering and the other a smaller “hole in the wall” space, addressing the Parramatta Road frontage. 21 of the apartments are dedicated as affordable housing.

According to the Urban Design Report by Architecture AND, the scheme includes a podium and tower configuration, with a fine-grain, two-storey parapet street wall that references the traditional shopfront rhythm along the corridor. “An elegant tower form is proposed, combined with a characterful two storey frontage... articulating it as two related buildings, providing consistency with the rhythm and grain of Parramatta Road,” the report notes.

The residential component is split across two slender towers set back from the street edge, a design move aimed at preserving solar access and reducing perceived bulk. This massing strategy also seeks to improve residential amenity by focusing scale toward the quieter northern interface, away from Parramatta Road’s noise and pollution.

<img alt="Ceerose" data-entity-type="file" data-entity-uuid="347f2f8f-5d36-4388-b40a-2e77380b9c19" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202025-12-04%20at%2010.31.02%E2%80%AFAM.png?VersionId=xvyUE2ujT1lzivXTo.mHBJFF4SmfgLtz" />

Architecture AND has worked with Ceerose on previous Inner West projects, and cites a deep familiarity with the local character. Their design draws heavily on context, heritage, and sunlight access considerations, and engages with the Inner West Council’s “Our Fairer Future” strategic planning framework.

The site spans 2,712 sqm and is located near key intersections with Catherine Street, Hay Street, and Redmond Street. It adjoins a public carpark to the north and is within walking distance of Stanmore and Petersham stations. It is also flagged in state and local planning strategies, including the Parramatta Road Corridor Urban Transformation Strategy, as a suitable candidate for increased density.

Ceerose recently completed The Alex Collective on McEvoy Street in Alexandria, Abbie's Lane in Annandale, and the award-winning Munro House in Elizabeth Bay.

The Parramatta Road corridor is coming to life with the proposed rezoning which is serviced by a significant number of bus, light rail and train routes.

Deicorp is progressing with its $1.8 billion <a href="https://www.apartments.com.au/new-apartments/kings-bay-village-five-dock-53-75-queens-road-five-dock-nsw-2046">Kings Bay Village</a> precinct on Parramatta Road in Five Dock, as is <a href="https://www.apartments.com.au/news/nsw/toga-to-push-on-with-five-dock-mixed-use-masterplan">TOGA further down the street</a>. Those two projects alone will bring nearly 2,000 new homes to Parramatta Road.

First look: Ceerose plots mixed-use Leichhardt development on Parramatta Road

North Sydney's landmark 'SBS Building' on Alfred Street is set to be demolished to make way for a new mixed-use residential tower in the booming North Sydney.

Commercial property group FiveX is behind the plans for a <a href="https://www.apartments.com.au/new-apartments/275-alfred-street-north-north-sydney-nsw-2060">39-storey tower</a>, the latest project to advance under the NSW Government’s Housing Delivery Authority pathway.

They are proposing 184 apartments above retail spaces, which will replace the existing 20-storey commercial building. FiveX was set up more than five decades ago by Joshua and Marko Berger. It is currently led by Joshua's son Lesli.&nbsp;

<img alt="First look: Fivex plans 39-storey residential tower at 275 Alfred Street, North Sydney" data-entity-type="file" data-entity-uuid="2efa0980-53fa-4cca-9f9e-9c3c845d4746" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Article%20Feature%20Image%20%28Grid%29%20%281%29_0.png?VersionId=y_YyPMq3NQLfYRs84pP4os9UgWiMLp75" />

According to the Architectural Design Report by <a href="https://www.apartments.com.au/architects/fjc-studio">FJC Studio</a>, the slender tower form has been deliberately designed to respect the site's transitional setting at the southern gateway to the North Sydney CBD, where high-rise towers give way to lower-scale residential precincts.

"The slender tower form and articulated podium establish a respectful relationship with nearby heritage and low rise buildings, including the Whaling Road Heritage Conservation Area,” the architecture firm noted, adding that the tower “completes a missing link in the urban fabric” while enhancing the Alfred Street streetscape.

The proposed building will include a mix of one-, two- and three-bedroom apartments, with 15 percent of the gross residential floor area allocated as affordable housing. There is an agreement already in place that those apartments will be managed by Evolve Housing.

The project aligns with broader state housing objectives, including the National Housing Accord target of delivering 1.2 million new homes by 2029. The Scoping Report filed with the State Significant Development Application (SSDA) suggests the site "presents no impediments to rapid delivery,” with construction able to commence within 12 months of receiving consent.

North Sydney has been one of the most popular suburbs in Sydney for new and off the plan apartment development, but hasn't had the supply to keep up with demand, until recently.

AURA by Aqualand was, for a long time, the only off the plan apartment building on the market. That completed last year, and has sold the majority of its 386 luxury apartments. Recently ALAND launched <a href="https://www.apartments.com.au/new-apartments/the-walden-173-179-walker-street-north-sydney-nsw-2060">The Walden</a> on the same street, selling over $100 million within just a few hours of its launch, while developer CASA also launched&nbsp;<a href="https://www.apartments.com.au/new-apartments/the-mclaren-north-sydney-45-mclaren-street-north-sydney-nsw-2060">The McLaren</a>&nbsp;in the same precinct.

First look: Fivex plans 39-storey residential tower in booming North Sydney

Arec

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The big conference to inspire estate agents held annually during winter's quiet listing period, has been postponed due to the new rules regarding gatherings.
The US best seller Ryan Holiday was set to open the Australia Real Estate Conference (AREC) giving insights to the near 3000 attendees from his book topic, Ego Is The Enemy.
The big drawcard was set to be entrepreneur Elle 'The Body' MacPherson who was scheduled to fly in from her Florida base to close the two day June event.
Macpherson, who has recently appeared on the cover of CEO Magazine, was set to provide "insights in to building a brand that transcends the ordinary."
The Killara-born supermodel was in Australia to promote her plant-based supplement brand WelleCo last year.
Entrepreneur Jodie Fox and freestyle skiier Jacqui Cooper were some of the local names among the 43 speakers.
The real estate agents descend on the Gold Coast every year for AREC, which kicked of 23 years ago.
The postponement will affect the bottom line of the listed McGrath agency since it owns Total Real Estate Training, the organisation that provides the opportunity for agents to gain knowledge about best practice and innovative techniques.
Margin Call reckons auctioneer Damien Cooley ought be on any future speaker schedule.
On Tuesday night he pulled off an Australian first when a Bellevue Hill apartment sold under the hammer with no bidders in the auction room.
There were three online bidders, all apparently too timid to turn up.
The vendor, in lock down in Germany, secured a $970,000 sale after 14 bids, slightly above the $950,000 guide from selling agent Elliott Wasserman.
Cooley's AuctionNow platform allows prospective buyers to watch, register, bid, buy and exchange on live property auctions.
The live auction was all over within 20 minutes.
Standby for agents who are inclined to go with the five day online only auction version that allows more time for buyers to consider their bids from the safety of their own abodes.
Or private onsite auctions with bidders keeping their distance from each over.
 
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jrobinson-rf4aSBido9

AREC cancelled due to COVID-19

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Total Real Estate Training, the organisers of The Australasian Real Estate Conference (AREC) have teamed up with highly respected real estate coach Tom Panos to provide sales agents with a series of free webinars to continue their online learning and education during the Coronavirus pandemic.
AREC and Tom Panos’ Real Estate Gym will run four free weekly live online webinars during May and featuring the most successful and dynamic residential agents, often lauded as the legends in real estate, to share their insights and strategies in these uncertain times.
John McGrath, Founder of AREC explained, “We’re learning so much in this new environment and one of the key lessons for us all is around collaboration and partnerships. So Tom and the AREC team were keen to partner on this unique digital event where we can bring the best real estate talent in the country into the lounge rooms and home offices for free.”
Mr McGrath added, “The real estate world is changing so rapidly, real time information and advice delivered in this digital format is critical. As agents and educators, we’ve had to pivot and adapt quickly. And just as we saw many high profile successful people come together during disasters we’ve had to face in recent times, the elite of the real estate industry were quick to step up when we asked them if they would consider participating. All have generously donated their time to help others in the real estate space navigate their way through these challenging times.”
Mr. Panos said that coaching and mentoring during these challenging times is important for the industry and how agents interact with their clients.
“These live online webinars are designed to give those in the industry insights and strategies to continue their business at a unique time when many have had to work in isolation. That is a new experience for them.
“We have designed four events of one hour each Monday that will showcase live conversations with the best agents in Australia so everyone can access this information. All they need is an internet connection and they can learn from the best at no cost,” Mr Panos added.
“The AREC team and Tom have worked so closely over the last decade it was an easy collaboration to get off the ground quickly. We don’t want real estate participants to leave the industry when a few insights or words of encouragement could keep them rolling while this passes,” Mr McGrath said.
Nichola Byrne, General Manager of Total Real Estate Training, said “While we had to postpone AREC2020 and other training conferences as a result of COVID-19, we can use the latest technology to deliver world class training and education. In this instance we are utilising the platform provided through LinkedIn Events, and are excited to be the first in our industry to leverage this new tool and solution as we adapt during this pandemic. The real estate industry as we know it has changed, however education will always be a primary resource for agents who need to be at the top of their game. Now more than ever, they need to be agile as they adjust to how they transact properties and serve their clients.”
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Ms Byrne adds, “AREC is known for its desire to share information for the benefit of our industry. We are proud of this legacy, and believe it is important to continue doing that in whatever way we can.”
Click here to access <a href="https://tompanos.ontraport.com/c/s/5jN/sgxZP/6/s7y/xwy/6iqk8x/zonDyg5tFJ/P/P/sL" target="_blank" rel="noopener noreferrer" data-auth="NotApplicable">AREC 2020 - Legends of Real Estate</a> (part 2/4):
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<li><a href="https://tompanos.ontraport.com/c/s/5jN/sgxZP/s/s72/xwy/6iqk8x/6IaLPyv72z/P/P/sL" target="_blank" rel="noopener noreferrer" data-auth="NotApplicable">Peter Chauncy</a> - McGrath Estate Agents, NSW</li>
<li><a href="https://tompanos.ontraport.com/c/s/5jN/sgxZP/v/s78/xwy/6iqk8x/CZZaQvO0c/P/P/sL" target="_blank" rel="noopener noreferrer" data-auth="NotApplicable">Josh Tesolin</a> - Australian Real Estate, NSW</li>
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<a href="https://tompanos.ontraport.com/c/s/5jN/sgxZP/z/s77/xwy/6iqk8x/vl6XBTTyPC/P/P/sL" target="_blank" rel="noopener noreferrer" data-auth="NotApplicable">Lisa Novak</a> - Novak Properties, NSW  </li>
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The speakers for <a href="https://tompanos.ontraport.com/c/s/5jN/sgxZP/U/s7q/xwy/6iqk8x/YjvcrRMMk/P/P/sL" target="_blank" rel="noopener noreferrer" data-auth="NotApplicable">AREC 2020 (part 3/4)</a> will go LIVE at 10:00am AEST today:
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<li>Tanja Neven-Jones - O'Brien Real Estate, VIC</li>
<li>Simon Caulfield - Place, QLD</li>
<li>Matt Lancashire - Ray White, QLD</li>
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j.ballantyne1990-6AQqhLzZaK

AREC launches free live industry webinars during COVID-19

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Dick Slider, the self-acclaimed property guru, whose listing and selling insights have attracted an amused Instragam following over the past two years, made a surprise appearance at AREC.
The fictional Sliderguy, as he's become known, hones in on death, sometimes within days of the owner passing, divorce and debt for his listings from his mythical Double Bay base.
<a href="https://www.instagram.com/sliderguy/?hl=en" target="_blank">His first video blog</a> was July 2017.
Dick $lider claimed at one stage he had a database of 15,000, and 173 qualified buyers, to rank as the number one agent in Sydney's east.
"I don't lose many listing, but when I do.. it hurts," he says.
Since his earliest days he's always preached on listings: " "Do not pay for marketing, and do it at two percent, otherwise you're going to fuck the industry."
Another mantra is "kids sports are a goldmine waiting for you."
He has even staked out the Sydney Family Court for divorce prospecting, and also followed rival estate agents cars to their prospective listings.
He doesn't take kindly to untrusting clients sitting out the front of his opens to monitor his so-called database comings and goings.
Having been mostly underground for two years, his hustle was uncovered last month by Tom Panos, the veteran industry real estate coach, who persuaded John McGrath to include him in the 2019 AREC line-up.
Double Bay agent Paul Biller had pointed out the Sliderguy Instagram profile to Panos.
Slider boasts he has a team at SliderCorp of 38 and only hires H.O.T. staff, meaning someone who can hustle on the telephones.
"You also gotta be hot too, you gotta be an 8 plus," he said.
He says Halloween is a free pass to get out there, knock on doors and hustle for stock, reminding agents to carry an agency agreement to sign up new listings.
He has a weekly haircut, does teeth whitening, and regularly gets a nail manicure, and then gets his manicurists to come through his opens posing as Chinese buyers.
He starts the day at 4am at the gym, and picks up his first client signatures by 7am.
John McGrath, the AREC founder, said after watching his Instagram he thought "we have to get this guy live."
"He actually should have his own TV show I reckon," McGrath said.
"I was bent over laughing, people had tears in their eyes," he said following yesterday's presentation in-between lectures from Todd Duncan and Malek Younan.
McGrath noted there's a bit of irreverence, and "maybe some people got offended" but he hopes not. 
With his Instagram followers jumping to over 2000 following his AREC appearance, Dick Slider considers fame is of one of the many benefits of being a high profile, award winning real estate agent.
He's so senior now that he's lost the skill of carrying his A frame, as that's a job for his assistants. All his team have his initials on their designer shirts.
At one point last year he told his troops to continue with the colourful sock on one foot, with no sock on the other.
"Suits super tight," he dictates.
He reckons print media is crucial to build the agent's own brand.
Slider's AREC performance followed speeches to the Megaforce and KPOW Real Estate conventions.
He holidays at Christmas in Monte Carlo, but complains at the six euro cost of the coffee. 
In the mid-year winter slowdown, when most agents head overseas, he seeks out the lapsed agency agreement listings of rival agents who he points out to their vendors are holiday at Mykonos.
He is happy to admit that he seduces vendors with over the top price estimates to get listings, as that is what his rivals do.
He's known to turn for a Potts Point listing.
In real life he is <a href="https://www.biller.com.au/meet-the-team/?u=247937" target="_blank">Richard Carwin</a>, an estate agent at Biller Property for not quite a year.
His first sale was a $1.4 million apartment sale in Double Bay in July last year, and his most recent came just last Friday in Vaucluse.
Carwin had previously been an agent at Ray White since 2010.
Biller came across Carwin on a conjunction.
Biller reckons the Instragram account was “the funniest thing he’d ever seen” and asked him to come and work at Biller.
“When he’s being himself he’s the complete opposite,” Biller said.
“He’s a very laid back guy until he gets into character.”
Biller said when he's in character he's "a hoot."
But as an agent he is "trustworthy  approachable and exceptionally passionate about helping his clients."
<iframe src="https://www.youtube.com/embed/UkIPcrqqIPg" frameborder="0" width="560" height="315"></iframe>
He says Richard brings a unique and refreshing approach to every transaction. 
"Having worked with clients all around the East, from Darlinghurst to Watsons Bay for over eight years, Richard brings excellent marketing and negotiation skills to every sale.
"Richard has an exceptional knowledge of his market and his honesty and transparency has earned him a great reputation with all his clients."
After his AREC performance Carwin told Property Observer that "selling real estate is my bread and butter - my lifeline."
 
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jchancellor-FAypfDUnLy

Dick Slider, property guru Instagram parody, revealed as actor turned Double Bay estate agent

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AREC 2015 has come and gone for another year, and it was an absolute blast.
It was great seeing old friends at Australia's largest real estate conference, as well as meeting people for the first time.
On top of that, it was sensational to learn from the best real estate trainers in the world as well as expert speakers across multiple disciplines. So what did we learn and take away? 
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The reception to our stand this year was fantastic. 
A key takeaway was how far we had come in the 12 months since AREC 2014. 
A lot of agents came to the stand to tell us they were already using the site, and they loved that they were getting free exposure for their listings, a lot of other agents that had their listings connected tested out the new search results function and were blown away with the speed of results and the ease of use. 
Many people told us it was the fastest real estate search site they had ever experienced. 
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A few of the team members also got to sit in on some of the sessions from the world's leading agents and motivational speakers. Here were a few of the key takeaways that got documented on our Twitter feed throughout the conference.
<h3><a href="https://www.propertyobserver.com.au/https://twitter.com/Homelyau/status/604888963409584128" target="_blank">#arec15 Something unimportant done well does not make it important</a></h3>
<h3><a href="https://www.propertyobserver.com.au/https://twitter.com/Homelyau/status/604888502929457152" target="_blank">#arec15 simplify, simplify, simplify - decision is to cut away other options. Look for simple answers. Complicated answers are wrong</a></h3>
<h3><a href="https://www.propertyobserver.com.au/https://twitter.com/Homelyau/status/604888001886298112" target="_blank">#arec15 set targets and move forward, but have gratification on the way. You will burn out otherwise</a></h3>
<h3><a href="https://www.propertyobserver.com.au/https://twitter.com/Homelyau/status/604886630139183107" target="_blank">#arec15 testing and removal is the one thing you need to do. What not to do is essential</a></h3>
<h3>
<a href="https://www.propertyobserver.com.au/https://twitter.com/Homelyau/status/604883141686198272">#</a><a href="https://www.propertyobserver.com.au/https://twitter.com/Homelyau/status/604883141686198272">arec15</a><a href="https://www.propertyobserver.com.au/https://twitter.com/Homelyau/status/604883141686198272" target="_blank"> what would you do for just two hours a week. Could you get what you need done?</a>
</h3>
The insights were endless from the industry's best, but it seems the key takeaway was to focus more on being efficient and effective.
It was mentioned that agents are lacking in analysing their business and pinpointing definitively what actions make them money.
Too many agents are spending an abundance of time doing things that don't make money and that is detracting from what could help their business exponentially. 
You can find more of the key takeaways we learned by visiting our twitter feed <a href="https://twitter.com/Homelyau">here</a>, and looking through the hashtag <a href="https://twitter.com/search?src=typd&amp;q=arec2015">#arec15.</a>
 
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<div id="yui_3_17_2_1_1433401747153_195" class="image-block-wrapper " data-description="&lt;p&gt;The team on the booth!&lt;/p&gt;"><img class="thumb-image loaded" src="https://static1.squarespace.com/static/529321bee4b03e7a072a8255/t/556e5491e4b0a6d4da000928/1433294019522/IMG_0779+2.JPG?format=1000w" alt="The team on the booth!" data-src="https://static1.squarespace.com/static/529321bee4b03e7a072a8255/t/556e5491e4b0a6d4da000928/1433294019522/IMG_0779+2.JPG" data-image="https://static1.squarespace.com/static/529321bee4b03e7a072a8255/t/556e5491e4b0a6d4da000928/1433294019522/IMG_0779+2.JPG" data-image-dimensions="2448x3264" data-image-focal-point="0.5,0.5" data-load="false" data-image-id="556e5491e4b0a6d4da000928" data-type="image" data-image-resolution="1000w"></div>
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The team on the booth!
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<div id="yui_3_17_2_1_1433401747153_210" class="image-block-wrapper " data-description="&lt;p&gt;One of Homely's biggest supporters, Lachlan Kranen and Homely team member Angela.&amp;nbsp;&lt;/p&gt;">Todd Schulberg</div>
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Todd Schulberg handles all things marketing for <a href="https://homely.com.au/" target="_blank">Homely.com.au</a> - Living and breathing property, Todd has a keen interest in the movements in the market and how agents can utilise new tools and technology in order to be more connected. Using all things social, Todd suggests different ways that agents can engage and think outside the square with their marketing approach.
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Arec

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