The most elevated residential tower in Palm Beach, <a href="https://www.apartments.com.au/new-apartments/corallo-palm-beach-5-palm-beach-avenue-palm-beach-qld-4221">Corallo</a>, has officially launched this week, however only a handful of buyers will have an opportunity to buy in to the 17-storey project.

The $200 million mixed-use project includes ground floor dining and retail and is considered so valuable its developer, <a href="https://www.apartments.com.au/developers/changfa-group">Changfa Group</a>, will be staging its release of one-, two- and three-bedroom apartments and penthouses to the market.

[smartcode_project:default project_id=112194 project_image_fid=806]

<a href="https://www.apartments.com.au/project-marketer/colliers">Colliers</a> International, Director, David Higgins, said the development’s location just metres from the beach on the corner of Palm Beach Avenue and the Gold Coast Highway influenced the sculptural design by the acclaimed Plus Architecture studio.

“<a href="https://www.apartments.com.au/developments/palm-beach-qld-4221">Palm Beach</a> locals understand the rare opportunity here at Corallo, particularly being the tallest building in the suburb and its proximity to the beach and local restaurants, and they’ve represented the bulk of pre-launch enquiries,” Higgins said.

“The orientation of the apartments captures views of the coastline from Surfers Paradise to Currumbin, and the diversity of floor plans and apartment types provide an exceptional level of choice.

“The first release includes just 59 one-, two and three-bedroom apartments and two half-floor penthouses, with flexible use designed to appeal to both owner-occupiers and investors."

&nbsp;

[smartcode_project:default project_id=112194 project_image_fid=799]

In addition to the ground floor amenity, residents will also have access to a private dedicated wellness level offering 734 sqm of resort-style amenities including a pool, cold plunge, wet deck, steam room, sauna, gym, day bed, fire pit, barbecue area, dining area and yoga/stretch deck.

The project is located within walking distance of Tallebudgera Creek, Burleigh Heads village, Currumbin Alley and Palm Beach Currumbin High School. The Gold Coast Airport is under 10 minutes away.

[smartcode_project:default project_id=112194 project_image_fid=814]

Higgins said Palm Beach remained a hotly contested suburb for home buyers, with prices doubling in the past five years.

“What makes Corallo so appealing to the local market is the diversity of apartment types and pricing, with one-bedroom apartments starting from $841,000 and two-bedroom apartments starting from $1.34 million,” he said.

“The ground floor retail and dining offering will further expand on Palm Beach’s village atmosphere and create a meeting place for locals, and those opportunities for connection are highly valued.”

&nbsp;

[smartcode_project:default project_id=112194 project_image_fid=807]

The on-site sales display, which includes a fully fitted kitchen, bathroom and bedroom, will be open until early works commence in Q1 2026. Each residence at Corallo will feature premium finishes including natural stone, artisanal brickwork, and warm copper accents.

Changfa Group has a two-decade history of delivering premium developments in Australia and internationally, having recently completed its collection of premium townhomes at Lyra, Hope Island, as well as apartment projects in Leichhardt, Carlingford, and Chatswood in New South Wales.

[smartcode_project_cta:default project_id=112194]

Joel Robinson

$200 million Corallo Palm Beach launches with limited apartment release

In a move that aligns with NSW's accelerated planning incentives for affordable housing, developer&nbsp;<a href="https://www.apartments.com.au/developers/the-one-collection">One Collection</a> has revised its Hills District apartment plans, and taken it to the NSW Government, to secure approval.

The developer, which is currently delivering Horizon Hurstville, is seeking to add 80 more apartments to its <a href="https://www.apartments.com.au/new-apartments/the-one-castle-hill-16-dawes-avenue-nsw-2154">Castle Hill development</a> near Castle Towers. They already have approval for 280 apartments across eight six-storey buildings.

<img alt="One Collection" data-entity-type="file" data-entity-uuid="b3c298ba-1cc5-4db7-9872-607c75f8ceca" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202025-10-13%20at%2010.19.22%E2%80%AFAM.png?VersionId=wN9KpFIu5ENSGZLLsaZgXQHrXcwEO3Vd" />

Now on the desks of the NSW Department of Planning is 360 apartments, 48 of which will be dedicated to affordable housing.&nbsp;Affordable housing is to be “fully integrated within the building and visually indistinguishable,” according to the planning submission.

The 15,697 sqm block, an amalgamation of 16 sites, spans across Dawes Avenue, Hughes Avenue, and Camdan Crescent, sits 550m from Hills Showground Metro Station.&nbsp;

"The existing context is quickly changing from free-standing homes into residential flat buildings in line with the Hills Showground Precinct planning framework," Place Studio noted.

<img alt="Castle Hill" data-entity-type="file" data-entity-uuid="3ec24948-c185-48fa-af8b-ed25adf302bf" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202025-10-13%20at%2010.19.04%E2%80%AFAM.png?VersionId=zNDX.IeRROX1RlDeYcS38xn8w_dqgU2t" />

They said the design was informed by the site's unique condition of having three street frontages and was developed to to respond sensitively to iots surrounding context.

"The design adopted a conventional perpendicular alignment to the primary street frontage. The massing of the development was carefully modulated to align with the evolving character of the neighbourhood. The design ensured that the scale was not excessive or out of context, but instead contributed to a cohesive urban form consistent with emerging developments in the area."

<img alt="Castle Hill" data-entity-type="file" data-entity-uuid="f83ffdaa-f960-469d-b6fe-abcece57c9ef" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202025-10-13%20at%2010.19.09%E2%80%AFAM.png?VersionId=4oKlCyfaKes7jLi1_EMoqa46w2h_YvDZ" />

The apartment mix will be 46 one-beds, 168 two-bed apartments, and 146 three-bedroom units, with 631 parking spaces proposed.

Along the street frontages, the building heights are four storeys with a 7.5 metre setback, and eight storeys with an 11.5 metre setback. It should cost about $150 million to build.

One Collection works hand-in-hand with the respected development and construction firm Masscon, which has built a reputation for leveraging its expertise in the built environment to take on developments others can't. That's what they're achieving at Horizon Hurstville, having taken over the project to deliver it.

First look: One Collection advances plans for Castle Hill apartments

At Yarra’s Edge, <a href="https://www.apartments.com.au/developers/mirvac">Mirvac</a>’s newest tower under construction, <a href="https://www.apartments.com.au/new-apartments/trielle-at-yarra-s-edge-docklands-16-point-park-crescent-docklands-vic-3008">Trielle</a>, sets a new benchmark for elevated living. Rising 45 storeys, 12.5 metres from the Yarra River, the landmark building offers residents access to a private wellness retreat and spa, a resident-only golf simulator, and an elegant lounge, dining and bar complete with a self-playing piano, all without ever having to leave home.

Now, that sense of elevation has reached new heights with the Aerus Sub-Penthouses, a limited release of half-floor riverfront residences on the Collins St axis where the sought-after street meets the Yarra River.

Each Aerus Sub-Penthouse, located across levels 42 and 43, represents the most expansive offering within Trielle, aside from the yet-to-be-revealed crowning penthouses. Spanning between 269 and 301 sqm, these residences are designed to capture natural light and uninterrupted views of the city skyline, Yarra River, and Port Phillip Bay.

[smartcode_project:default project_id=114216 project_image_fid=3784]

Among the collection are three-bedroom sub penthouses, complemented by a media room, and expansive four-bedroom layouts. All include panoramic living areas and oversized master suites with luxury ensuites reminiscent of a five-star hotel, complemented by dedicated dressing rooms finished in timber and natural stone.

The interiors have been crafted by <a href="https://www.apartments.com.au/architects/mirvac-design">Mirvac Design</a>, the developer’s award-winning in-house architecture and design team. Every material has been chosen for quality and longevity, from sculpted stone island benches with feature soft wash LED lighting to bespoke joinery and chevron timber oak flooring.

Kitchens are fitted with a BORA induction cooktop with integrated downdraft extractor, alongside Gaggenau appliances, including a fridge, freezer, and wine fridge. The adjoining butler’s pantry incorporates the exclusive Gaggenau Minimalistic Series including oven, steam oven, microwave, coffee machine and warming drawer, all concealed behind handleless glass panels for a clean, integrated presentation. Bathrooms feature custom Apaisar freestanding baths and basins and natural stone benchtops, continuing Mirvac’s design emphasis on tactile, timeless materials.&nbsp;

<img alt="Trielle at Yarra's Edge, Docklands" data-entity-type="file" data-entity-uuid="c00be724-b0f1-47c0-afed-54f829870704" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Aerus%20sub-penthouse.png?VersionId=Uktd61kpLSqNjwJeDFs7IaZ3xgLlDQmu" />

Michael Wiener, Design Director at Mirvac, says The Aerus Sub-Penthouse embodies the apex of Mirvac’s design ethos.

“Moving through your home is like walking on air - a private sanctuary where the craftsmanship is refined, the proportions generous, and the flow so effortless, you feel completely at ease in the sky,” Wiener says.

“In Aerus, we wanted to create a sense of weightlessness - a home that feels suspended in the skyline, full of light, grounded in luxury.”

[smartcode_project:default project_id=114216 project_image_fid=3777]

The Aerus Sub-Penthouses are expected to attract a mix of local and international buyers seeking a long-term residence of scale and quality in a riverfront setting, from returning expats to established families and business owners who value privacy, craftsmanship, and convenience within walking distance of the CBD.

With an unmatched suite of amenities, Trielle is the most extensively appointed development Mirvac has created to date at Yarra’s Edge. Within the tower will be The Oasis, a 900 sqm podium rooftop wellness retreat designed in collaboration with spa expert Naomi Gregory. Located seven storeys above the Yarra River promenade, it features a 25-metre lap pool, spa and sauna, hot magnesium spa, biophilic gym, yoga and Pilates studio, cold-pail contrast treatment, and day spa treatment rooms. Further amenities include a piano lounge, bookable dining room, cinema room, golf simulator studio, games room, teppanyaki bar, dog wash bay, and two flexible work hubs, The Biblioteca library and Mills Place office space, catering to residents’ evolving lifestyle needs.

Construction of the $350 million tower is underway through Mirvac’s in-house construction arm, with completion anticipated for mid-2027.

[smartcode_project_cta:default project_id=114216]

Sky-high sanctuaries: Mirvac unveils The Aerus sub-penthouses at Trielle

<a href="https://www.apartments.com.au/developers/jwland-development">JWLand</a>’s De Burgh, the final residential release within the Northbourne Village precinct in Lyneham, is nearing completion just as the Federal Government’s Home Guarantee Scheme prepares for its most significant expansion to date.&nbsp;

From October 2025, the scheme will allow first home buyers to enter the market with just a five per cent deposit and no lenders mortgage insurance (LMI), removing some of the most common barriers to ownership.

With <a href="https://www.apartments.com.au/new-apartments/de-burgh-at-northbourne-village-40-de-burgh-street-lyneham-act-2602">De Burgh</a> on track for residents to move in by late spring 2025, the timing creates a strong opportunity for first home buyers seeking brand-new apartments in Canberra’s sought-after Inner North.&nbsp;

[smartcode_project:default project_id=139989 project_image_fid=212888]

The project delivers 350 residences across two buildings, with layouts ranging from compact studios through to one, two, and three-bedroom apartments.

JWLand has tailored the development for long-term liveability, integrating natural light, privacy and outdoor space into each home. Ground-floor residences feature private courtyards, while upper levels benefit from generous balconies.

Kitchens are fitted with Fisher &amp; Paykel appliances, and all apartments include ducted reverse-cycle air conditioning with smartphone app control for lighting and climate.&nbsp;

Shared resident facilities include a rooftop garden, gym, lounge and parcel lockers, alongside landscaped green space within the precinct.

[smartcode_project:default project_id=139989 project_image_fid=267376]

For buyers, the expanded Home Guarantee Scheme removes income caps and introduces unlimited places, making it more accessible than ever. With most De Burgh apartments priced under $1 million, they fall well within the updated eligibility thresholds.

The policy changes provide first home buyers with greater certainty and a smoother path to finance. Combined with the quality and location of De Burgh, the expanded scheme is expected to draw a new wave of buyers to Canberra’s Inner North.

Residents will benefit from the project’s central setting, just 600 metres from the light rail and three kilometres from Canberra’s CBD. The precinct is bordered by the <a href="https://www.apartments.com.au/developments/lyneham-act-2602">Lyneham</a> wetlands and sits within easy reach of cafes, restaurants, schools and the ANU.

With completion scheduled for late 2025, De Burgh is set to be among the first major apartment projects to meet the expanded scheme head-on, offering first-time buyers a realistic pathway to ownership in one of Canberra’s most connected neighbourhoods.

[smartcode_project_cta:default project_id=139989]

JWLand’s De Burgh aligns with expanded Homebuyer Scheme, opening doors for first home buyers in Canberra’s Inner North

A subtropical pair of residential towers are in planning for a key South Brisbane site neighbouring the iconic Expo ’88 Skyneedle, with new documents revealing a vertically layered vision designed to respond to the precinct’s evolving high-density character.

The proposal has been lodged by&nbsp;Darveniza Group, which is also is behind the 400-apartment Station Quarter precinct in Alderley.

Darveniza Group, led by Jane Darveniza, the Brisbane-based investor and Queensland rich-lister and widow of the late property magnate Bojan Darveniza, is seeking approval for a mixed-use project encompassing 204 apartments, ground-level retail, food and drink tenancies, and office space across two architecturally integrated towers at 37–39 Manning Street.

Occupying an 1,822 sqm site, the proposed towers would rise above a sculptural podium base, with a recessed landscaped centre, rooftop communal areas, and a total of 220 car parks and 256 bicycle bays. The apartment mix spans one- to five-bedroom dwellings, with a design emphasis on generous balconies, cross-ventilation, and climate-responsive materials.

<img alt="First look: Twin towers proposed for Manning Street site beside Skyneedle" data-entity-type="file" data-entity-uuid="42c1f501-2afd-440b-af49-67c257123ea7" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Manning%20podium.png?VersionId=KFlksfWzmDRD.VIYxd_1q3VAel.nN3TH" />

“The development is conceived as two slender twin buildings that meet at a lushly landscaped central recess,” the Finegrain design report states. “The façade is highly articulated with the plan form stepping back and forth to reduce visual bulk and maximise internal occupants’ access to natural light and air”.

A hallmark of the proposal is its integration of greenery, both visually and functionally. Around 77 per cent of the site’s green plot ratio is delivered through vertical planting spines, a green podium wall, and rooftop amenity. Ground-level deep planting and landscaped communal zones aim to create a shaded, walkable interface along Manning Street.

“The stepped plan form introduces variation in balcony setbacks and enclosed apartment areas, enriching both the façade expression and the resident experience,” the design team notes. “At ground and podium levels, this stepping also enhances permeability, maximising pedestrian view lines to the neighbouring Skyneedle and reinforcing a strong sense of local identity”.

<img alt="First look: Twin towers proposed for Manning Street site beside Skyneedle" data-entity-type="file" data-entity-uuid="b3f26dfc-6b93-465c-9ffb-0a2530372a23" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Manning%20site.png?VersionId=JflvKdqDxcaHTFbb9HL5TwoiRgeQ2LqA" />

The site directly adjoins the heritage-listed Skyneedle at 35 Manning Street, an enduring legacy of World Expo ’88. The accompanying heritage impact report by Pendergast Architects contends that the proposal has been carefully conceived to protect the cultural significance and landmark visibility of the structure.

“The design provides setbacks, tower separation and podium articulation to maintain the visibility and landmark role of the adjoining Skyneedle,” the report states. “The significance of the Skyneedle lies principally in its landmark visibility and cultural symbolism, rather than in detailed fabric or architectural setting”.

The proposal sits within the Kurilpa Sustainable Growth Precinct, under Brisbane’s TLPI 02/2023, where revised planning controls support high-density, mixed-use development integrated with subtropical design and increased public realm contributions.

Finegrain’s design reflects this intent, drawing cues from the site's adjacency to Musgrave Park, the subtropical landscape of South Brisbane, and cultural landmarks such as QPAC and South Bank.

Twin green towers proposed for Manning Street, South Brisbane site beside Skyneedle

Advertising

<html><body>
There has been an overall decline in job ad volume, down -33.9% year on year to March 2020, according to the latest SEEK Employment Report.   The industries contributing most significantly to the overall decline in job ads are Trades &amp; Services, Information &amp; Communication Technology and Hospitality &amp; Tourism.   SEEK also acknowledges the rapid decline of the labour market throughout March. In the last month, national job ads declined significantly week on week compared to the same week last year. Since the beginning of March, national job ads have declined by;  
<ul>
<li>12.6% in week ended 8 March.</li>
<li>17.3% in week ended 15 March.</li>
<li>41.3% in week ended 22 March.</li>
<li>64.6% in week ended 29 March.</li>
</ul>
Kendra Banks, Managing Director, SEEK ANZ commented, "the coronavirus pandemic has caused widespread disruption to the labour market and SEEK is seeing a range of industries respond in very different ways.   "Hospitality and Tourism was one of the first sectors to be impacted by the pandemic. Job ads declined week on week throughout March, starting at -13%, then -26%, then -69.2% and by the final week of March, down -84.1%. SEEK saw employers and business owners looking for roles within the sector, such as bar staff, housekeeping, guest services, tour guides, airline staff and travel agents, cease or stall their plans completely, which is a direct result of the restrictions imposed by authorities such as international borders closing and social isolation measures."   "However, while still in decline, the Community Services &amp; Development and Healthcare &amp; Medical sectors are showing some pockets of activity, as governments and service providers aim to meet community demand. Roles in aged care and disability support, and child welfare, youth and family services have remained steady as have nurses practicing general medical and surgical, as well as critical care and ICU" "We know that employers are either scaling up or winding back their recruitment needs at a rapid pace, and there are far greater applications per job ad than what we typically see across almost all sectors."   "Our advice for jobseekers is to keep your SEEK profile up to date and follow the application process. Employers have been inundated with applications so standing out and being competitive by tailoring your resume to the job ad, being clear about your skills and experience which directly align to the job you’re applying for throughout the recruitment process is vitally important."   "As the coronavirus pandemic continues to unfold, we continue to watch the movements in the labour market very closely to understand how each sector is responding with regards to hiring intentions and business activity”. Figure 1: National SEEK Job Ad growth by state (March 2020 vs March 2019)
<img src="https://mcusercontent.com/3e29690342dff21ae5a0e2255/images/c2d86dac-3b7f-4c44-9bc7-2f5a5baa45ea.jpg" data-imagetype="External">
Figure 2: National SEEK Job Ad growth by industry (March 2020 vs March 2019)
<img src="https://mcusercontent.com/3e29690342dff21ae5a0e2255/images/f49d5868-7efe-46a4-a29e-55b79fad83d4.jpg" data-imagetype="External">
</body></html>

j.ballantyne1990-6AQqhLzZaK

Job advertisements down 34% in COVID-19 pandemic: SEEK

<html><body>
GUEST OBSERVATION
Recent debates about prominent advertising in Melbourne and Sydney have highlighted public concerns about the commercialisation of public space. The sense that our cities have become increasingly vulnerable to commercial forces is premised on the assumption that advertising has no place in our cities.
However, historical images of our cities challenge this view. They reveal advertising and commercial signage to be an ever-present part of our cityscapes and urban life.
A recent controversy in Melbourne over a proposed billboard has echoes of 19th-century debates over billboards occupying prominent city sites. Projections of animated images onto the wall of 231 Swanston Street will turn it into one of the largest advertising billboards in the city. Described as a “<a href="https://www.theage.com.au/business/companies/visual-clutter-mega-billboard-approved-for-swanston-street-20190327-p5185w" target="_blank">mega-sized 305 square metre display</a>”, its size is a key issue, but the controversy does not end there.
Melbourne City Council had at first rejected the sign, <a href="https://www.theage.com.au/business/companies/visual-clutter-mega-billboard-approved-for-swanston-street-20190327-p5185w" target="_blank">arguing</a>: "[…] digital billboards beaming high-rotation advertisements into the public realm are creating an unprecedented level of visual clutter that detracts from our city streets."
Lumen Billboards challenged the decision through the Victorian Civil and Administrative Tribunal. <a href="https://www.propertyobserver.com.au/http://www6.austlii.edu.au/cgi-bin/viewdoc/au/cases/vic/VCAT/2019/308" target="_blank">VCAT upheld the appeal</a>, deeming that the sign’s size and illumination was appropriate for the site and that it had little impact on the area’s heritage.
Some see VCAT’s decision as yet another example of big business overriding public interests. <a href="https://www.theage.com.au/business/consumer-affairs/mega-billboard-on-swanston-street-will-add-nothing-and-only-take-away-20190403-p51aav" target="_blank">Writing in The Age</a>, Nicola Philp attacked the perceived commercialisation of public space. Readers’ comments echoed her sentiments. One reader lamented: "Melbourne is becoming an advertisers [sic] paradise with gaudy flashing signs everywhere. The beauty and elegance that Melbourne once had is slowly being eroded."
Another took aim at advertising, fuming: "I hate the idea of more intrusive advertising being forced down our throats."
Concerns about the commercialisation of public space were similarly expressed in response to the use of the Sydney Opera House as a billboard to promote the Everest horse race last October. The Opera House’s chief executive opposed the highly controversial decision by the New South Wales government. More than <a href="https://www.change.org/p/defend-our-opera-house-support-louise-herron-9a97d417-bb75-4737-b572-049aaf357ccf" target="_blank">310,000 people signed a change.org petition</a> against the decision.
<iframe src="https://www.youtube.com/embed/5-2OHyHCZJA?wmode=transparent&amp;start=0" frameborder="0" width="440" height="260"></iframe>
The use of the Opera House to promote a horse race triggered public protests.
Such numbers did not deter the state government, which had several prominent figures supporting its decision. Among them was Prime Minister Scott Morrison, who described the iconic building as “<a href="https://www.propertyobserver.com.au/https://www.abc.net.au/news/2018-10-07/pm-says-sydney-opera-house-biggest-billboard-sydney-has/10348398">the biggest billboard Sydney has</a>”.
The PM’s crude description is, strictly speaking, correct. Despite its policy forbidding “logos, corporate identities or colours”, the Opera House sails have been regularly used for promotional purposes. Unofficially, it has also served as a canvas for various protest slogans. However, the Everest uproar was as much about commercial promotion as it was about the power of the city’s political elites.
Concern about commercialisation is an old one
Concerns about the commercialisation of city streets and landmarks are nothing new. In 1880, Brisbane’s Telegraph newspaper took aim at billboards “occupying two of the most prominent sites in the city”, labelling them “terrible eyesores”. Sydney’s lord mayor expressed similar sentiments in 1907 when he was <a href="http://nla.gov.au/nla.news-article112641786" target="_blank">reported as saying</a>: "It was an outrage in a civilised community that every square inching of land abutting on the public streets should be made hideous by posters."
Significantly, one of the first items printed in Australia was a playbill from 1796 promoting a theatrical performance. Like government orders, the playbill and other commercial notices were posted in prominent locations in city streets. Retailers added their mark to city streets by employing signwriters to adorn their premises and promote their wares.
The significance and impact of such commercial signage was formally recognised in 1830, when the governor of New South Wales <a href="http://nla.gov.au/nla.news-article2195232" target="_blank">decreed</a> that it was illegal to “keep up any Sign, Writing, Painting, or other Mark, on or near to his House or Premises” that falsely gave the impression a house was licensed.
As commerce duly grew, so too did the amount of advertising on city streets. By the early 20th century, commercial signs and advertisements were an entrenched and inescapable aspect of urban life. They permeated walls, hoardings and all parts of public transportation systems. Electricity and neon lighting extended outdoor advertising’s reach into the night-time hours.
In recent times, sports grounds have added another commercial layer by selling their naming rights. Melbourne’s <a href="https://en.wikipedia.org/wiki/Docklands_Stadium#Naming_rights_history" target="_blank">Marvel Stadium has previously been known as Colonial Stadium, Telstra Dome and Etihad Stadium</a>. More confusingly, <a href="https://en.wikipedia.org/wiki/Queensland_Sport_and_Athletics_Centre" target="_blank">Brisbane</a> and <a href="https://en.wikipedia.org/wiki/Stadium_Australia" target="_blank">Sydney</a> have both been home to ANZ Stadium (formerly known as QE II and Stadium Australia/Telstra Stadium respectively).
And then there are the signs we love
Our relationship with commercial signs is not static. Some signs have taken on a life of their own. The <a href="https://en.wikipedia.org/wiki/Coca-Cola_billboard" target="_blank">Coke sign in Sydney’s King’s Cross</a> and the <a href="https://en.wikipedia.org/wiki/Skipping_Girl_Sign" target="_blank">Skipping Girl in Melbourne’s Abbottsford</a> have become a part of the respective cities’ cultural heritage.
The interest generated by the uncovering of a long-hidden <a href="https://www.smh.com.au/business/companies/the-new-ghostly-attraction-in-wynyard--catch-it-before-it-is-spirited-away-20170917-gyizkj" target="_blank">“ghost sign” for Peapes menswear</a> near Wynyard Station in Sydney similarly reveals that commercial signs and advertising are less utilitarian than critics suggest.
Commercial advertising is a part of our city’s fabric and heritage. While the VCAT decision certainly raises legitimate concerns about processes and the values we apply to public space, the approval of the giant billboard is entirely consistent with our past.
Whether or not we like it is, of course, a different question.<img src="https://counter.theconversation.com/content/114972/count.gif?distributor=republish-lightbox-basic" alt="The Conversation" width="1" height="1" style="border: none !important; box-shadow: none !important; margin: 0 !important; max-height: 1px !important; max-width: 1px !important; min-height: 1px !important; min-width: 1px !important; opacity: 0 !important; outline: none !important; padding: 0 !important; text-shadow: none !important;">
Robert Crawford, Professor of Advertising, RMIT University
This article is republished from <a href="http://theconversation.com" target="_blank">The Conversation</a> under a Creative Commons license. Read the <a href="https://theconversation.com/selling-out-the-city-to-advertising-nothing-new-to-see-here-114972" target="_blank">original article</a>.
</body></html>

Selling out the city to advertising? Nothing new to see here

<html><body>
The Australian Competition and Consumer Commission (ACCC) has begun an investigation into the outdoor advertising sector.
The goal is to assess whether the use of rebates and discounts are breaching parts of the Competition and Consumer Act (CCA), according to a report on Mumbrella.
Numerous businesses and organisation have had information requested regarding discounts in specific areas or regions.
Under the CCA, corporations with a large degree of power are not allowed to operate in a way which would lessen competition in the market. 
The Act also prohibits corporations from giving or allowing discounts, allowances, rebates or credit on their services, on the condition the person will not acquire the same services from another competitor.
Investigations of the first assessment kind take roughly three months, after which it will be decided whether a full investigation is required.
</body></html>

ACCC launching investigation into outdoor advertising

<html><body>
As promotion for the launch of its new product ANZ Sell Ready™, ANZ recently conducted a competition where owners of a residential property for sale in the Sydney area could win a prize of billboard advertising.
The winners had to be creative with their pitch for selling their home and write a caption which was then promoted. 
There were 12 winners, with the winners getting advertising on a major billboard or on the back of scooters, driving around your local neighbourhood to help sell their home.  
The competition ran between February 29 and April 8.
<a href="https://www.anz.com/personal/home-loans/forms/sell-ready-competition/?applyPath=https%3A%2F%2Fapply1.anz.com%2Frof" target="_blank">The winners</a> included:
Jacquie and Geoff, Bella Vista NSW (who have their five bedroom- listed with a price guide of $1,285,000 - $1,350,000); 
Amr, Greenacre NSW (who has sold, with price not disclosed); 
David and Amy, Thornleigh NSW (who townhouse is listed for $830,000)
and Natalia and Alex at West Pennant Hills NSW (whose five-bedroom house, has price expectations not disclosed).
The campaign by ANZ suggested selling a property can be stressful, besides the fact that one has to have access to the knowledge and tools to sell wisely.
ANZ Sell Ready™ has been promoted as an all-in-one product, from helping prepare your house for sale to ensuring your sale proceeds work as hard as possible for you.
Its features include an exclusive bonus interest rate offer on sale proceeds; selling tips; and ANZ Property Profile Report and the possibility of bridging finance. 
</body></html>

Advertising

Editor's Picks

Have something to contribute?

The latest real estate & off the plan properties & news, delivered to your inbox.

Developments

New apartments

New townhouses

News

The latest real estate & off the plan properties & news, delivered to your inbox.

Advertising

Editor's Picks

Receive the latest news stories to your inbox

Have something to contribute?

The latest real estate & off the plan properties & news, delivered to your inbox.

Developments

New apartments

New townhouses

News

The latest real estate & off the plan properties & news, delivered to your inbox.