A landmark former orphanage site in Surrey Hills could be transformed into a new residential community under plans lodged by <a href="https://www.apartments.com.au/developers/antipodean-land-developments">Antipodean Land Developments</a> that would deliver 76 apartments and townhouses while restoring some of the suburb's most significant heritage buildings.

The burgeoninng Melbourne-based developer has submitted plans for the 9,158 sqm site at 1 Kent Road and 24 Durham Road, home to the former St Joseph's Home for Destitute Children, a historic institutional complex dating back to the late 19th century. The proposal seeks to adaptively reuse several heritage buildings while introducing two new four-storey residential buildings set within extensive landscaped grounds.

Designed by <a href="https://www.apartments.com.au/architects/woods-bagot">Woods Bagot</a> and Kerstin Thompson Architects, the project has been conceived as a contemporary residential village embedded within a restored heritage precinct. The development team describes the design approach as "The Village in the Garden," with new buildings positioned among mature landscaping by OCULUS and significant heritage structures.

<img alt="First look: Antipodean Land Developments plans heritage-led apartment community in Surrey Hills" data-entity-type="file" data-entity-uuid="44ec8c1b-c0b6-44ae-859e-5811b3e6a023" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Untitled%20design%20%281%29.png?VersionId=p.p1_KFh4iQoV4nisdnPfQBAsWNi7m79" />

The proposal would deliver 76 dwellings comprising a mix of apartments and duplex-style residences, significantly increasing housing supply on one of the largest privately held residential landholdings in Surrey Hills. The development includes 127 car spaces, 24 bicycle spaces and more than 1,000 sqm of communal amenity, with the existing chapel building earmarked for conversion into resident facilities.

According to the planning submission, the project centres on the restoration and adaptive reuse of the site's most significant heritage assets, including the original c.1889 St Joseph's building, the chapel designed by architect Augustus Andrew Fritsch, and the historic brick perimeter walls and entry gates. The proposal also incorporates the retention of other contributory buildings including the former infirmary and school building.

Tract Consultants, in the planning report accompanying the application, said the scheme had been shaped through extensive heritage analysis and design development.

"The shared vision for the Site by the project team has culminated in a scheme which successfully breathes life back into a historic site while delivering upon the objectives of Victoria's Housing Statement in a carefully curated and contextually responsive manner."

<img alt="First look: Antipodean Land Developments plans heritage-led apartment community in Surrey Hills" data-entity-type="file" data-entity-uuid="7263b7d8-95ea-400f-9531-6ca7d22c3c33" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Untitled%20design%20%282%29.png?VersionId=4cR1tiWOsDpgxEOwZi5vVFcyvvOsYkIE" />

The proposal is being assessed under Victoria's Significant Residential Development with Affordable Housing pathway. As part of the application, three per cent of the project's residential development cost would be contributed to the Social Housing Growth Fund. The development would also provide a diverse mix of one, two and three-bedroom residences targeting a broader range of buyers than typically found in Surrey Hills' detached housing market.

Sustainability initiatives include an anticipated 66 per cent BESS score, natural cross-ventilation to 80 per cent of apartments, 28 per cent deep soil landscaping and a canopy cover outcome exceeding local planning requirements. The proposal also sets aside more than 1,083 sqm for communal indoor and outdoor resident amenity spaces.

<img alt="First look: Antipodean Land Developments plans heritage-led apartment community in Surrey Hills" data-entity-type="file" data-entity-uuid="33fad46f-fe26-4d0a-acfd-6b776e1c6a3d" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Untitled%20design.png?VersionId=D9F6WVSyYCtGvSUmith35LRp6R7PQkw_" />

Planning documents describe the property as one of the largest underutilised residential sites in Surrey Hills, arguing it presents a rare opportunity to introduce "missing middle" housing in an established inner-eastern suburb while preserving and revitalising a significant heritage precinct.

Antipodean Land Developments has built a reputation for design-focused residential projects across Melbourne, particularly in the medium-density sector. Previous developments include Neighbourhood in Brunswick East, delivered with Breathe Architecture, and Balfe Park Lane, designed by Kerstin Thompson Architects.

They've been very active in site acquisition as they build out their future development pipeline. They recently launched Thornubury House, 45 apartments above a mix of commercial, retail, and food and beverage tenancies, and have plans for a boutique project in Fitzroy and another <a href="https://www.apartments.com.au/news/vic/antipodean-plan-apartments-for-deepdenes-missing-middle-on-whitehorse-road">"missing middle" project</a> on Deepdene's Whitehorse Road.

Joel Robinson

First look: Antipodean Land Developments plans heritage-led apartment community in Surrey Hills

Developer <a href="https://www.apartments.com.au/developers/auyin-property-development">Auyin</a> is the latest to turn to the Victorian Government's Development Facilitation Program in an effort to secure approval for its long-planned, mixed-use project in Elsternwick.

In 2018, Auyin lodged plans with Glen Eira City Council for a 14-storey building, however Council approved a reduced eight-storey scheme. A subsequent VCAT appeal in 2019 upheld the eight-storey height limit.

The project was later amended to nine storeys, but Auyin is now seeking to revive something closer to its original vision. The developer argues that the planning context has evolved significantly over the past decade, particularly within the Elsternwick Activity Centre, where higher-density development has increasingly been encouraged along Glen Huntly Road.

The proposal would transform the 1,239 sqm site at <a href="https://www.apartments.com.au/new-apartments/7-12-horne-street-elsternwick-vic-3185">7-15 Horne Street</a>, opposite Elsternwick Railway Station, into a 13-storey residential and retail development designed by CBG Architects, with 40 apartments

The site currently comprises three commercial properties.

<img alt="First look: 13-storey mixed-use tower planned for Elsternwick activity centre" data-entity-type="file" data-entity-uuid="5f465dd4-509b-4082-a669-0253b313914b" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/elsternwick%20podium.png?VersionId=72frWi0SmQ5AVJ3ARRhX5ILUYObhTm7x" />

The proposed apartment mix comprises 25 two-bedroom and 15 three-bedroom residences above 200 sqm of retail space at ground level. Residents would have access to a 90 sqm wellness facility, a 351 sqm communal indoor and outdoor terrace on the third level, and extensive landscaped areas throughout the development. A publicly accessible 135 sqm plaza would be created on the north-east corner of the site, providing seating, landscaping, and a new gathering space adjoining Horne Street.

The design adopts a four-storey podium that references the finer-grain character of the surrounding streetscape, with the upper tower recessed behind generous setbacks on all boundaries.

<img alt="First look: 13-storey mixed-use tower planned for Elsternwick activity centre" data-entity-type="file" data-entity-uuid="e637e763-2abc-4c34-a0aa-5c7ad36fae18" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/elsternwick%20open.png?VersionId=J1AoOpZgTyaF.KeeFSX6lMjEScX8KKRi" />

A key element of the proposal is the reconfiguration and widening of the surrounding laneways. Vehicle access would be retained from Lois Lane, with upgraded pedestrian connections linking Ross Street and Horne Street. The development would provide 58 residential car spaces, two retail car spaces, and 52 bicycle spaces across two basement levels and ground-floor facilities.

Architecturally, the building draws inspiration from the established character of Elsternwick Village. The façade combines dark charcoal brickwork, textured concrete, bronze-toned metal detailing, and extensive planting integrated into podium and tower levels. The design also incorporates a chamfered corner treatment and publicly accessible plaza intended to strengthen pedestrian activity around the station precinct.

Elsternwick's last new development completion was&nbsp;EVA Elsternwick by Pitard late last year. <a href="https://www.apartments.com.au/developers/milieu-property">Milieu</a> is working away on its nature-led neighbourhood, <a href="https://www.apartments.com.au/new-apartments/elsternwick-gardens-by-milieu-8-gordon-street-elsternwick-vic-3185">Elsternwick Gardens</a>, on Gordon Street, with its first stage expected to complete next year.

First look: Auyin seeks mixed-use apartment project in growing Elsternwick Activity Centre

<a href="https://www.apartments.com.au/new-apartments/otium-parkdale-123-125-como-parade-east-parkdale-vic-3195">Otium Parkdale</a>, the 13-residence boutique development by&nbsp;<a href="https://www.apartments.com.au/developers/huxtable-property">Huxtable Property</a>, has entered its final stages of delivery, with completion expected within the coming month and more than half of the residences sold.

The Como Parade East project is nearing the finish line at a time when opportunities to purchase new apartments in <a href="https://www.apartments.com.au/developments/parkdale-vic-3195">Parkdale</a> remain exceptionally limited. Fewer than 10 per cent of dwellings in the bayside suburb are apartments, making developments like Otium a relatively rare addition to a market traditionally dominated by detached housing.

[smartcode_project:default project_id=134974 project_image_fid=5427]

The three-level development comprises 13 residences, including ten two-bedroom apartments and three larger three-bedroom homes, all positioned above a secure basement car park.

Designed by <a href="https://www.apartments.com.au/architects/almeida-architects">Almeida Architects</a> with a strong connection to its coastal surroundings, Otium combines red brick, exposed concrete and dark metal detailing with integrated landscaping and greenery. Expansive glazing, generous balconies and terraces have been incorporated throughout the design to maximise natural light and reinforce indoor-outdoor living.

Inside, the residences feature engineered European oak flooring, natural and reconstituted stone benchtops, Bosch kitchen appliances, ducted heating and cooling, lift access and secure entry systems. The larger three-bedroom residences on the upper level have been designed with house-like proportions, while the two-bedroom apartments prioritise functionality, flexibility and low-maintenance living.

[smartcode_project:default project_id=134974 project_image_fid=5421]

The project is now in its final stages, with <a href="https://www.apartments.com.au/builders/labco">Labco</a> completing the remaining landscaping and external finishing works following the completion of the residences' interiors.

Otium's location within the heart of Parkdale continues to underpin its appeal. Residents will be just steps from local cafés, restaurants, shops and the newly elevated Parkdale Station, while the beach is less than a kilometre away.

With the project tracking ahead of schedule, buyers can currently secure a residence with a five per cent deposit and benefit from settlement terms of up to eight months. The advanced stage of construction also provides buyers with the opportunity to walk through the near-complete residences and experience the quality and finishes firsthand ahead of completion.

[smartcode_project_cta:default project_id=134974]

Otium Parkdale enters final month before completion as rare apartment opportunity nears sellout

A new boutique apartment development is entering the market in <a href="https://www.apartments.com.au/developments/chermside-qld-4032">Chermside</a>, with Brisbane-based developer <a href="https://www.apartments.com.au/developers/ausdev">Ausdev</a> bringing 33 residences to a well-connected pocket of Brisbane's north.

<a href="https://www.apartments.com.au/new-apartments/parkdrive-apartments-chermside-25-sammells-drive-chermside-qld-4032">Parkdrive Apartments</a>, at 25 Sammells Drive, will comprise a mix of one- and two-bedroom residences positioned within walking distance of Westfield Chermside, The Prince Charles Hospital, and Bradbury Park.

Established in 1989, Ausdev has a long-standing presence across both development and construction, with Parkdrive Apartments representing its latest residential project in Brisbane's northern suburbs.

[smartcode_project:default project_id=152125 project_image_fid=363778]

The development has been designed around open-plan living and natural light, with residences featuring stone benchtops, timber cabinetry, BOSCH appliances, and private balconies that extend the living areas outdoors.

Kitchens are positioned as the centrepiece of the homes, incorporating natural material palettes and integrated appliances, while bathrooms have been designed with a focus on functionality and understated finishes.

Residents will have access to a communal barbecue and entertaining area on Level 3, providing shared outdoor space within the development. Secure parking and lift access are also incorporated into the building.

The project will deliver a limited collection of 33 apartments, with one-bedroom residences priced from $749,000.

[smartcode_project:default project_id=152125 project_image_fid=363782]

Beyond the building itself, the location places residents within easy reach of several of Chermside's key amenities. Bradbury Park is around 350 metres away, while Westfield Chermside is approximately 1.3 kilometres from the site. The Prince Charles Hospital is located within 750 metres, and the Chermside Bus Interchange is around 1.5 kilometres away, providing connections across Brisbane.

Parkdrive Apartments adds to the growing residential pipeline in Chermside, a suburb that continues to evolve as a major retail, healthcare, and transport hub for Brisbane's north.

[smartcode_project_cta:default project_id=152125]

Ausdev introduces boutique Parkdrive Apartments to Chermside's growing centre

<a href="https://www.apartments.com.au/developers/skymark-group">Skymark</a>'s boutique Cronulla development Solis has secured a 10-year Latent Defects Insurance policy through Resilience Insurance, providing buyers of the 16-residence building on Ewos Parade with structural and waterproofing protection that extends a decade beyond the building's completion.

Currently under construction and due for completion in late 2027, <a href="https://www.apartments.com.au/new-apartments/solis-cronulla-8-ewos-parade-cronulla-nsw-2230">Solis</a> is one of a small number of new developments in the Sutherland Shire to carry Resilience LDI coverage, a distinction that carries increasing weight as buyer confidence in the off-the-plan sector continues to be shaped by how developers stand behind their product.

Latent Defects Insurance, which entered the Australian market in 2022 when Resilience Insurance was approved to offer the cover, protects buyers against major structural or waterproofing defects for ten years post-completion. Unlike traditional statutory warranties, it operates as a first-resort policy, if a covered defect arises, the insurer responds directly, without the buyer needing to pursue the builder or developer through a lengthy claims process.

Resilience Insurance CEO Corey Nugent has noted that the product addresses something fundamental to the new apartment market.

"The overarching feedback from prospective buyers in the new development space is that they want more confidence and assurances around the quality of the build," Nugent says.

"Resilience Insurance Latent Defects Insurance not only gives them complete peace of mind for 10 years, but it shows the developer they are buying from is standing by their product."

[smartcode_project:default project_id=150499 project_image_fid=370898]

For Solis, the Resilience LDI policy adds a meaningful layer of accountability to an already considered project. The development comprises nine two-bedroom and seven three-bedroom residences, including one dual-level three-bedroom apartment, across a five-storey building on Ewos Parade, positioned between Shelly Beach and South Cronulla.

Garden apartments connect directly to private landscaped courtyards, while upper-level homes capture beach views to the east from level four and above.&nbsp;

All 16 residences include at least one balcony or courtyard, and select apartments on the upper floors feature bar areas and secondary flexible living spaces.

Hiba Sander, Managing Director of Skymark, says Solis offers a rare balance, nestled between the quiet beauty of secluded beaches and the lively charm of South Cronulla's esplanade.

"It's a place to choose your pace and live gracefully, seaside'," Sander says.

[smartcode_project:default project_id=150499 project_image_fid=370900]

The architecture, designed by <a href="https://www.apartments.com.au/architects/ida-design-group">IDA Design Group</a>'s Michael Trinh, draws from the natural erosion patterns of <a href="https://www.apartments.com.au/developments/cronulla-nsw-2230">Cronulla</a>'s sandstone headlands, translating the organic forms of the coastline into soft curves, pavilion-style massing, and a material palette chosen for longevity in a salt-tinged environment.&nbsp;

Textured natural stone, soft renders, and timber-look battens reference the tones of the surrounding cliffs, while the building has been oriented to maximise natural light and passive ventilation, with primary living spaces facing north and east to capture morning sun and sea breezes.

"At Solis, our aim was to create architecture that feels quietly confident, grounded in natural materials like stone and timber, and elevated by light and landscape," Trinh says.&nbsp;

"The buildings are designed to sit gently within their coastal surrounds, with expansive glazing and abundant greenery creating a seamless dialogue between inside and out."

[smartcode_project:default project_id=150499 project_image_fid=370897]

Interiors by <a href="https://www.apartments.com.au/architects/hot-black">Hot Black</a> carry the same material language through to every room. Kitchens feature integrated Gaggenau appliances, sculpted stone benchtops, and Lo &amp; Co joinery, while bathrooms feature natural stone, timber, and brushed metal finishes.&nbsp;

Hot Black Founder and Design Director Sophie Safrin describes the intent as one of considered restraint: "At Solis, every detail has been thoughtfully considered to create a timeless coastal retreat, calm, refined, and effortlessly liveable. From natural finishes to seamless indoor-outdoor flow, Solis offers a quiet elegance that's deeply connected to its surroundings.

The landscape, designed by Julian Brady of <a href="https://www.apartments.com.au/landscape-architect/sitedesignstudios">Site Design Studios</a>, treats green space as an integral part of the resident experience rather than an afterthought.&nbsp;

"Gentle curves and layered native plantings mirror the ebb and flow of the ocean," Julian Brady says, "creating a serene connection between architecture and place."&nbsp;

Coco Republic has provided bespoke furniture packages tailored to the project's coastal palette.

[smartcode_project:default project_id=150499 project_image_fid=370899]

Skymark has an established track record in the Sutherland Shire, with a portfolio spanning Cronulla, Woolooware and Burraneer that includes Isla, Sylva, Bask, Shells, Sula and Mist. Securing LDI on Solis reflects a broader shift in how the developer is positioning its buildings to buyers, at a time when Resilience Insurance expects the policy to become mandatory in New South Wales by 2028.

Sales at Solis are launching soon through Ray White Projects, with an official event scheduled for 11 June. Enquire for more information.

[smartcode_project_cta:default project_id=150499]

Skymark takes out 10-year Resilience Insurance LDI at Solis Cronulla

Advertising

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There has been an overall decline in job ad volume, down -33.9% year on year to March 2020, according to the latest SEEK Employment Report.   The industries contributing most significantly to the overall decline in job ads are Trades &amp; Services, Information &amp; Communication Technology and Hospitality &amp; Tourism.   SEEK also acknowledges the rapid decline of the labour market throughout March. In the last month, national job ads declined significantly week on week compared to the same week last year. Since the beginning of March, national job ads have declined by;  
<ul>
<li>12.6% in week ended 8 March.</li>
<li>17.3% in week ended 15 March.</li>
<li>41.3% in week ended 22 March.</li>
<li>64.6% in week ended 29 March.</li>
</ul>
Kendra Banks, Managing Director, SEEK ANZ commented, "the coronavirus pandemic has caused widespread disruption to the labour market and SEEK is seeing a range of industries respond in very different ways.   "Hospitality and Tourism was one of the first sectors to be impacted by the pandemic. Job ads declined week on week throughout March, starting at -13%, then -26%, then -69.2% and by the final week of March, down -84.1%. SEEK saw employers and business owners looking for roles within the sector, such as bar staff, housekeeping, guest services, tour guides, airline staff and travel agents, cease or stall their plans completely, which is a direct result of the restrictions imposed by authorities such as international borders closing and social isolation measures."   "However, while still in decline, the Community Services &amp; Development and Healthcare &amp; Medical sectors are showing some pockets of activity, as governments and service providers aim to meet community demand. Roles in aged care and disability support, and child welfare, youth and family services have remained steady as have nurses practicing general medical and surgical, as well as critical care and ICU" "We know that employers are either scaling up or winding back their recruitment needs at a rapid pace, and there are far greater applications per job ad than what we typically see across almost all sectors."   "Our advice for jobseekers is to keep your SEEK profile up to date and follow the application process. Employers have been inundated with applications so standing out and being competitive by tailoring your resume to the job ad, being clear about your skills and experience which directly align to the job you’re applying for throughout the recruitment process is vitally important."   "As the coronavirus pandemic continues to unfold, we continue to watch the movements in the labour market very closely to understand how each sector is responding with regards to hiring intentions and business activity”. Figure 1: National SEEK Job Ad growth by state (March 2020 vs March 2019)
<img src="https://mcusercontent.com/3e29690342dff21ae5a0e2255/images/c2d86dac-3b7f-4c44-9bc7-2f5a5baa45ea.jpg" data-imagetype="External">
Figure 2: National SEEK Job Ad growth by industry (March 2020 vs March 2019)
<img src="https://mcusercontent.com/3e29690342dff21ae5a0e2255/images/f49d5868-7efe-46a4-a29e-55b79fad83d4.jpg" data-imagetype="External">
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j.ballantyne1990-6AQqhLzZaK

Job advertisements down 34% in COVID-19 pandemic: SEEK

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GUEST OBSERVATION
Recent debates about prominent advertising in Melbourne and Sydney have highlighted public concerns about the commercialisation of public space. The sense that our cities have become increasingly vulnerable to commercial forces is premised on the assumption that advertising has no place in our cities.
However, historical images of our cities challenge this view. They reveal advertising and commercial signage to be an ever-present part of our cityscapes and urban life.
A recent controversy in Melbourne over a proposed billboard has echoes of 19th-century debates over billboards occupying prominent city sites. Projections of animated images onto the wall of 231 Swanston Street will turn it into one of the largest advertising billboards in the city. Described as a “<a href="https://www.theage.com.au/business/companies/visual-clutter-mega-billboard-approved-for-swanston-street-20190327-p5185w" target="_blank">mega-sized 305 square metre display</a>”, its size is a key issue, but the controversy does not end there.
Melbourne City Council had at first rejected the sign, <a href="https://www.theage.com.au/business/companies/visual-clutter-mega-billboard-approved-for-swanston-street-20190327-p5185w" target="_blank">arguing</a>: "[…] digital billboards beaming high-rotation advertisements into the public realm are creating an unprecedented level of visual clutter that detracts from our city streets."
Lumen Billboards challenged the decision through the Victorian Civil and Administrative Tribunal. <a href="https://www.propertyobserver.com.au/http://www6.austlii.edu.au/cgi-bin/viewdoc/au/cases/vic/VCAT/2019/308" target="_blank">VCAT upheld the appeal</a>, deeming that the sign’s size and illumination was appropriate for the site and that it had little impact on the area’s heritage.
Some see VCAT’s decision as yet another example of big business overriding public interests. <a href="https://www.theage.com.au/business/consumer-affairs/mega-billboard-on-swanston-street-will-add-nothing-and-only-take-away-20190403-p51aav" target="_blank">Writing in The Age</a>, Nicola Philp attacked the perceived commercialisation of public space. Readers’ comments echoed her sentiments. One reader lamented: "Melbourne is becoming an advertisers [sic] paradise with gaudy flashing signs everywhere. The beauty and elegance that Melbourne once had is slowly being eroded."
Another took aim at advertising, fuming: "I hate the idea of more intrusive advertising being forced down our throats."
Concerns about the commercialisation of public space were similarly expressed in response to the use of the Sydney Opera House as a billboard to promote the Everest horse race last October. The Opera House’s chief executive opposed the highly controversial decision by the New South Wales government. More than <a href="https://www.change.org/p/defend-our-opera-house-support-louise-herron-9a97d417-bb75-4737-b572-049aaf357ccf" target="_blank">310,000 people signed a change.org petition</a> against the decision.
<iframe src="https://www.youtube.com/embed/5-2OHyHCZJA?wmode=transparent&amp;start=0" frameborder="0" width="440" height="260"></iframe>
The use of the Opera House to promote a horse race triggered public protests.
Such numbers did not deter the state government, which had several prominent figures supporting its decision. Among them was Prime Minister Scott Morrison, who described the iconic building as “<a href="https://www.propertyobserver.com.au/https://www.abc.net.au/news/2018-10-07/pm-says-sydney-opera-house-biggest-billboard-sydney-has/10348398">the biggest billboard Sydney has</a>”.
The PM’s crude description is, strictly speaking, correct. Despite its policy forbidding “logos, corporate identities or colours”, the Opera House sails have been regularly used for promotional purposes. Unofficially, it has also served as a canvas for various protest slogans. However, the Everest uproar was as much about commercial promotion as it was about the power of the city’s political elites.
Concern about commercialisation is an old one
Concerns about the commercialisation of city streets and landmarks are nothing new. In 1880, Brisbane’s Telegraph newspaper took aim at billboards “occupying two of the most prominent sites in the city”, labelling them “terrible eyesores”. Sydney’s lord mayor expressed similar sentiments in 1907 when he was <a href="http://nla.gov.au/nla.news-article112641786" target="_blank">reported as saying</a>: "It was an outrage in a civilised community that every square inching of land abutting on the public streets should be made hideous by posters."
Significantly, one of the first items printed in Australia was a playbill from 1796 promoting a theatrical performance. Like government orders, the playbill and other commercial notices were posted in prominent locations in city streets. Retailers added their mark to city streets by employing signwriters to adorn their premises and promote their wares.
The significance and impact of such commercial signage was formally recognised in 1830, when the governor of New South Wales <a href="http://nla.gov.au/nla.news-article2195232" target="_blank">decreed</a> that it was illegal to “keep up any Sign, Writing, Painting, or other Mark, on or near to his House or Premises” that falsely gave the impression a house was licensed.
As commerce duly grew, so too did the amount of advertising on city streets. By the early 20th century, commercial signs and advertisements were an entrenched and inescapable aspect of urban life. They permeated walls, hoardings and all parts of public transportation systems. Electricity and neon lighting extended outdoor advertising’s reach into the night-time hours.
In recent times, sports grounds have added another commercial layer by selling their naming rights. Melbourne’s <a href="https://en.wikipedia.org/wiki/Docklands_Stadium#Naming_rights_history" target="_blank">Marvel Stadium has previously been known as Colonial Stadium, Telstra Dome and Etihad Stadium</a>. More confusingly, <a href="https://en.wikipedia.org/wiki/Queensland_Sport_and_Athletics_Centre" target="_blank">Brisbane</a> and <a href="https://en.wikipedia.org/wiki/Stadium_Australia" target="_blank">Sydney</a> have both been home to ANZ Stadium (formerly known as QE II and Stadium Australia/Telstra Stadium respectively).
And then there are the signs we love
Our relationship with commercial signs is not static. Some signs have taken on a life of their own. The <a href="https://en.wikipedia.org/wiki/Coca-Cola_billboard" target="_blank">Coke sign in Sydney’s King’s Cross</a> and the <a href="https://en.wikipedia.org/wiki/Skipping_Girl_Sign" target="_blank">Skipping Girl in Melbourne’s Abbottsford</a> have become a part of the respective cities’ cultural heritage.
The interest generated by the uncovering of a long-hidden <a href="https://www.smh.com.au/business/companies/the-new-ghostly-attraction-in-wynyard--catch-it-before-it-is-spirited-away-20170917-gyizkj" target="_blank">“ghost sign” for Peapes menswear</a> near Wynyard Station in Sydney similarly reveals that commercial signs and advertising are less utilitarian than critics suggest.
Commercial advertising is a part of our city’s fabric and heritage. While the VCAT decision certainly raises legitimate concerns about processes and the values we apply to public space, the approval of the giant billboard is entirely consistent with our past.
Whether or not we like it is, of course, a different question.<img src="https://counter.theconversation.com/content/114972/count.gif?distributor=republish-lightbox-basic" alt="The Conversation" width="1" height="1" style="border: none !important; box-shadow: none !important; margin: 0 !important; max-height: 1px !important; max-width: 1px !important; min-height: 1px !important; min-width: 1px !important; opacity: 0 !important; outline: none !important; padding: 0 !important; text-shadow: none !important;">
Robert Crawford, Professor of Advertising, RMIT University
This article is republished from <a href="http://theconversation.com" target="_blank">The Conversation</a> under a Creative Commons license. Read the <a href="https://theconversation.com/selling-out-the-city-to-advertising-nothing-new-to-see-here-114972" target="_blank">original article</a>.
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Selling out the city to advertising? Nothing new to see here

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The Australian Competition and Consumer Commission (ACCC) has begun an investigation into the outdoor advertising sector.
The goal is to assess whether the use of rebates and discounts are breaching parts of the Competition and Consumer Act (CCA), according to a report on Mumbrella.
Numerous businesses and organisation have had information requested regarding discounts in specific areas or regions.
Under the CCA, corporations with a large degree of power are not allowed to operate in a way which would lessen competition in the market. 
The Act also prohibits corporations from giving or allowing discounts, allowances, rebates or credit on their services, on the condition the person will not acquire the same services from another competitor.
Investigations of the first assessment kind take roughly three months, after which it will be decided whether a full investigation is required.
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ACCC launching investigation into outdoor advertising

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As promotion for the launch of its new product ANZ Sell Ready™, ANZ recently conducted a competition where owners of a residential property for sale in the Sydney area could win a prize of billboard advertising.
The winners had to be creative with their pitch for selling their home and write a caption which was then promoted. 
There were 12 winners, with the winners getting advertising on a major billboard or on the back of scooters, driving around your local neighbourhood to help sell their home.  
The competition ran between February 29 and April 8.
<a href="https://www.anz.com/personal/home-loans/forms/sell-ready-competition/?applyPath=https%3A%2F%2Fapply1.anz.com%2Frof" target="_blank">The winners</a> included:
Jacquie and Geoff, Bella Vista NSW (who have their five bedroom- listed with a price guide of $1,285,000 - $1,350,000); 
Amr, Greenacre NSW (who has sold, with price not disclosed); 
David and Amy, Thornleigh NSW (who townhouse is listed for $830,000)
and Natalia and Alex at West Pennant Hills NSW (whose five-bedroom house, has price expectations not disclosed).
The campaign by ANZ suggested selling a property can be stressful, besides the fact that one has to have access to the knowledge and tools to sell wisely.
ANZ Sell Ready™ has been promoted as an all-in-one product, from helping prepare your house for sale to ensuring your sale proceeds work as hard as possible for you.
Its features include an exclusive bonus interest rate offer on sale proceeds; selling tips; and ANZ Property Profile Report and the possibility of bridging finance. 
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