Longstanding Gold Coast and Canberra developer <a href="https://www.apartments.com.au/developers/morris-property-group">Morris Property Group</a> is continuing to roll on with its Glitter Strip apartment pipeline, seeking to return to Mermaid Beach with a new 68-apartment development.

Morris, founded by Barry Morris in 1978 and one of the Gold Coast’s most prolific apartment developers over the past two decades, has filed plans for a 12-storey mixed-use building at <a href="https://www.apartments.com.au/new-apartments/36-seabeach-avenue-mermaid-beach-qld-4218">34-36 Seabeach Avenue</a>, on the prized eastern side of the Gold Coast Highway.

The 1,227 sqm site occupies a prominent corner position at Seabeach Avenue and the Gold Coast Highway, opposite the Mermaid Plaza retail and office precinct and around 140 metres walking distance from the future Mermaid Beach South light rail station.

<a href="https://www.apartments.com.au/architects/fraser-partners-0">Fraser &amp; Partners</a> has designed the project, which will comprise 68 apartments across a mix of 48 two-bedroom and 20 three-bedroom residences.

The building will rise 12 storeys, reaching a maximum height of 36 metres, with the apartments accounting for a total of 156 bedrooms. The development application also seeks approval for short-term accommodation across the 68 apartments, while two office tenancies are proposed at ground level.

The plans show 108 car spaces across the development, with parking accommodated at ground level and within a three-level basement accessed from Seabeach Avenue.

<img alt="Seabeach Avenue and the Gold Coast Highway" data-entity-type="file" data-entity-uuid="c2175c99-12fd-4a3c-9be1-89bbf258a90d" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-20%20at%202.59.41%E2%80%AFPM_0.png?VersionId=iNLzWcE6gaAE76rafhEXfHve.4g4Se0p" />

Resident amenity will be concentrated on level two, where Fraser &amp; Partners has designed a recreation deck with a swimming pool, 90 sqm pool terrace, outdoor barbecue area and gym.

The broader communal offering will also incorporate landscaped spaces, with the planning documents noting the amenity has been designed to provide areas for recreation, social interaction and outdoor living.

The proposal would continue the transformation of the Gold Coast Highway corridor through Mermaid Beach ahead of the arrival of the light rail.

The site is zoned Neighbourhood Centre and sits within the Mermaid Beach/Broadbeach Light Rail Corridor neighbourhood plan. While the prescribed building height is 24 metres, the site is identified within an Urban Neighbourhood context providing for a 50 per cent height uplift to 36 metres.

Planning documents describe the stretch of the Gold Coast Highway between Broadbeach and Nobby Beach as increasingly characterised by medium and high-rise development, with the proposed Morris tower joining projects including Ventura, The Alfred, Oceans and Otto.

<img alt="Seabeach Avenue and the Gold Coast Highway" data-entity-type="file" data-entity-uuid="911f193f-e381-4a55-be08-58be87fcf978" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-20%20at%202.59.48%E2%80%AFPM.png?VersionId=oxVvLJaY.SOXEdXrIcogfyEXDfvCmmpM" />

The development would mark Morris Property Group's latest investment in Mermaid Beach, where it has already delivered two apartment projects.

Otto, at 1 Bondi Avenue on the western side of the Gold Coast Highway, comprises 70 apartments across nine storeys. The project was completed in 2019 and includes a residents' gym, recreation deck and swimming pool.

Morris also developed Oceans at 46 Ocean Street, a nine-storey, 70-apartment build-to-rent development completed in 2019. Oceans was the group's first build-to-rent project and incorporates commercial space at ground level.

The two existing Morris projects sit further north along the same Gold Coast Highway corridor as the proposed Seabeach Avenue development. Fraser &amp; Partners' planning analysis specifically identifies both Otto and Oceans among the established built-form precedents surrounding the site.

<img alt="Seabeach Avenue and the Gold Coast Highway" data-entity-type="file" data-entity-uuid="14925119-7b71-4812-8149-340317512c7c" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-20%20at%203.00.15%E2%80%AFPM.png?VersionId=aEJqYuw_nTCjcin17BSD0piB1EFotTlj" />

Mermaid Beach represents only part of Morris' considerable Gold Coast footprint.

The family-owned developer has been particularly active in neighbouring Broadbeach, delivering projects including Sierra Grand, Eclipse, Synergy, Qube, Koko, Opus and Malo, while its current pipeline includes Maison and the two-tower Crest development.

Further south, Morris has also developed a string of projects in Burleigh Heads, including Element, Boardwalk and Sandbar, while Essentia expanded its footprint north into Surfers Paradise.

The Seabeach Avenue application has been lodged by PMM Broadbeach Pty Ltd and seeks a development permit for a Material Change of Use for multiple dwellings, short-term accommodation and office uses. Zone Planning Group prepared the planning application, with Fraser &amp; Partners commissioned as architect.

The project comes as the developer continues to expand its Gold Coast pipeline while retaining a significant presence in Canberra. Morris now has more than $2.5 billion of development in its national pipeline and has delivered more than 7,000 homes during its near five-decade history

Joel Robinson

First look: Morris Property Group returns to Mermaid Beach with new Seabeach Avenue apartment development

<a data-saferedirecturl="https://www.google.com/url?q=https://www.apartments.com.au/developers/fortis&amp;source=gmail&amp;ust=1787272340808000&amp;usg=AOvVaw3hvFB2uWTRfEyEcpTSnnK9" href="https://www.apartments.com.au/developers/fortis" target="_blank">Fortis</a>&nbsp;is continuing its stronghold on Sydn​ey’s eastern suburbs apartment market, launching&nbsp;in September&nbsp;its latest boutique&nbsp;<a data-saferedirecturl="https://www.google.com/url?q=https://www.apartments.com.au/developments/double-bay-nsw-2028&amp;source=gmail&amp;ust=1787272340808000&amp;usg=AOvVaw0GI5S9-wNeiLUnM-d1uYkw" href="https://www.apartments.com.au/developments/double-bay-nsw-2028" target="_blank">Double Bay</a>&nbsp;development,&nbsp;<a data-saferedirecturl="https://www.google.com/url?q=https://www.apartments.com.au/new-apartments/55-william-double-bay-55-william-street-double-bay-nsw-2028&amp;source=gmail&amp;ust=1787272340808000&amp;usg=AOvVaw2YNouJQcFjiTTgVHbgDLA-" href="https://www.apartments.com.au/new-apartments/55-william-double-bay-55-william-street-double-bay-nsw-2028" target="_blank">55 William</a>.

55 William presents&nbsp;just eight north-facing&nbsp;two-bedroom, three-bedroom and full-floor&nbsp;residences to the market, priced from $4.5 million.

The upcoming launch comes just weeks after Fortis secured approval for the $80 million development, its third eastern suburbs approval in two months. Construction is already underway, with completion targeted for 2028.

[smartcode_project:default project_id=152579 project_image_fid=376250]

55 William adds to a growing concentration of Fortis projects in and around Double Bay, a market the developer has become increasingly active in over recent years.

Fortis previously completed the nine-residence Marmont on New South Head Road, while it is currently developing a mixed-use residential and retail project at 12 Cross Street. Its wider Double Bay footprint also extends into commercial and retail development.

The developer's broader Sydney residential pipeline is particularly concentrated across the eastern suburbs, with projects spanning Doub​le Bay, Ro​se Bay, Wo​ollahra, Dar​ling Point, Poi​nt Piper and Eli​zabeth Bay.

[smartcode_project:default project_id=152579 project_image_fid=376253]

At 55 William, Fortis has again turned to MHN Design Union, the architecture practice behind several of its eastern suburbs projects, while London-based 1508 London has been appointed to handle the interiors and Wyer &amp; Co the landscaping.

The six-level building will comprise a combination of two and three-bedroom apartments, including a garden residence, full-floor apartments, a sub-penthouse and penthouse. Each residence will have secure basement parking and private outdoor space.

A rooftop terrace for all residents, along with select apartments, enjoys views across Double Bay Harbour and toward the Sydney skyline.

Ceiling heights will reach up to three metres&nbsp;in select residences, while the kitchens will feature natural stone and integrated Gaggenau appliances.

&nbsp;

&nbsp;

The boutique nature of the project reflects the type of stock Fortis has increasingly targeted across Sydney's eastern suburbs, where larger apartments and smaller buildings are being pitched primarily toward local owner-occupiers and downsizers.

Fortis Group General Manager Ed Eve said the developer continues to see demand from buyers wanting to remain in the eastern suburbs but move into newer, lower-maintenance housing.

“We're seeing continued demand from local owner-occupiers and downsizers looking for high-quality homes that allow them to remain in the eastern suburbs, close to the lifestyle and community they know,” Eve said.

55 William is also one of the early projects to respond directly to the NSW Government's Low and Mid-Rise Housing reforms. Fortis had previously secured approval for just two townhouses on the 599 sqm site before revising the scheme to eight apartments following the planning changes.

Situated one street back from Double Bay's water's edge, the project enjoys an enviable harbourside setting within walking distance of Double Bay Village and the ferry wharf.

[smartcode_project:default project_id=152579 project_image_fid=376252]

Fortis has increasingly made the eastern suburbs a major focus of its Sydney pipeline. Beyond Double Bay, it recently completed the 14-residence Piper in Point Piper and has projects underway or planned across Rose Bay, Woollahra and Darling Point.

The developer recently secured approval for Verano in Rose Bay, a six-level development comprising 21 two, three and four-bedroom apartments, also designed by MHNDU.

55 William&nbsp;is soon to be release to the market with VIP appointments commencing early September,&nbsp;with residences priced from $4.5 million.

[smartcode_project_cta:default project_id=152579]

Fortis continues eastern suburbs push with 55 William launch

UAE-based developer Arada has unveiled plans for a $2 billion twin-tower apartment development in Broadbeach, marking its first move into Queensland as it continues its rapid expansion across Australia.

Arada will develop 952 apartments across two towers on a prominent site opposite the Gold Coast Convention and Exhibition Centre, with the project targeted for completion ahead of the Brisbane 2032 Olympic and Paralympic Games.

The project represents Arada's largest commitment to the Australian market since arriving in the country in 2024 and significantly expands a local pipeline that has now grown to eight projects and more than 5,000 homes.

It will also be the first major Queensland project delivered by Roberts Co since the tier-one contractor was acquired by Arada Group in 2025.

Plus Studio has designed the Broadbeach development, which will comprise one, two and three-bedroom apartments across two towers connected by a landscaped podium.

A significant resident amenity offering will include lagoon and lap pools, a gym, sauna and steam room, alongside a mist room, infrared room and salt scrub facilities. Communal terraces, private dining areas, a library, residents' lounge and work-from-home spaces are also planned. Around 1,200 sqm of retail and hospitality space will occupy the ground floor.

The site puts Arada in one of the Gold Coast's most active apartment markets, directly opposite the convention centre and within walking distance of Pacific Fair, The Star Gold Coast and Broadbeach's dining and retail precinct.

It also has immediate access to the Gold Coast light rail network and sits just a few blocks from the beach.

Arada Group Chief Executive Ahmed Alkhoshaibi said Broadbeach represented an opportunity for the developer to expand beyond its initial NSW pipeline.

“Broadbeach is a world-class address that gives us the canvas to create a community of exceptional design and lifestyle quality that genuinely enriches the daily lives of the people who call it home,” Alkhoshaibi said.

“This is our first development outside New South Wales, and it reflects our growing ambition to grow in key urban markets around the country.”

Alkhoshaibi said bringing Roberts Co into the project would give Arada greater control over the development and construction process.

“Delivering this project through Roberts Co, our own tier-one construction business, means we can bring the quality, pace and accountability that our buyers expect.”

The move into Broadbeach comes as Arada accelerates its Australian expansion following its entry into the market two years ago. The developer has assembled a pipeline of eight projects comprising more than 5,000 homes, while the acquisition of Roberts Co last year gave the group its own Australian construction capability.

Globally, Arada has a development portfolio valued at $50 billion comprising more than 55,000 homes across the UAE, United Kingdom and Australia.

The Gold Coast is emerging as the next major market for the developer, with strong population growth and infrastructure spending ahead of the 2032 Games continuing to underpin significant apartment development across the coastal strip.

Arada plots $2 billion Broadbeach towers in major Queensland move

Sydney’s downsizer market is changing, with a growing cohort of buyers prioritising the right home over simply finding a smaller one.

Coronation Property Head of Sales Cam Porter says the traditional idea of downsizing does not necessarily reflect what many buyers are now looking for, particularly those moving from established family homes across Sydney.

Instead, he says they are increasingly becoming “right-sizers”, seeking lower-maintenance homes without sacrificing the space, amenity or quality they have become accustomed to.

“We are increasingly seeing buyers who are not motivated by the idea of simply moving into a smaller property,” Porter says.

“They are right-sizers. They want a home that is easier to manage and better connected, but they still expect generosity, quality and a floorplan that supports the way they live.”

It is a subtle but important distinction in a market where apartment developers are increasingly targeting established owner-occupiers.

[smartcode_project:default project_id=135149 project_image_fid=377495]

For many of these buyers, moving from a house to an apartment is not driven by a desire to dramatically reduce their living space. Instead, the appeal is in removing some of the maintenance associated with a larger home while retaining generous living areas, storage and enough flexibility to accommodate family and friends.

Coronation’s sales team is seeing buyers place particular importance on natural light, practical storage and additional rooms that can be used as guest bedrooms, home offices or secondary living spaces.

Kitchens and dining areas are also playing an increasingly important role, particularly for buyers who regularly entertain or have children and grandchildren visit.

[smartcode_project:default project_id=135149 project_image_fid=377494]

“These buyers still want their home to feel generous,” Porter says.

“They may want less maintenance, but they are not looking for less life.”

The challenge for the broader housing market is providing enough of the right stock to encourage that move.

While much of the discussion around Sydney’s housing shortage has centred on the number of homes being delivered, Porter says the diversity of those homes is equally important.

Older homeowners can remain in large family houses for longer when they cannot find an appropriate alternative in the neighbourhoods where they have built their lives.

“The decision is rarely as simple as wanting fewer bedrooms,” Porter says.

“People are weighing up their connection to a neighbourhood, the space they need for family, the quality of the home and whether it will continue to work for them over the long term.”

It also has implications beyond the downsizer market. Providing suitable apartments for smaller households can free up established houses for families who need the additional bedrooms and land, creating greater movement through the housing market.

<h2>Lillian targets the next stage of apartment buyer</h2>

It is a buyer Coronation is targeting at <a href="https://www.apartments.com.au/new-apartments/lillian-erskineville-9-metters-street-erskineville-nsw-2043">Lillian</a>, its new collection of apartments, terraces and penthouses at Erskineville Village.

Designed by Silvester Fuller, Lillian has been shaped around larger living spaces, natural light and flexible floorplans, alongside landscaped areas, wellness amenity and communal spaces for residents.

The development will form part of Coronation’s broader Erskineville Village precinct, which will combine new homes with green space, retail, hospitality and new pedestrian connections.

[smartcode_project:default project_id=135149 project_image_fid=377688]

McPherson Park will sit at the centre of the precinct, creating a significant new green space alongside the project’s retail and hospitality offering.

For Porter, the opportunity is to give buyers another housing option without forcing them to leave the part of Sydney they already know.

“People should be able to change the type of home they live in without having to change their entire life,” he says.

“For many buyers, Lillian offers the opportunity to remain connected to the Inner West and the city, while gaining access to a more convenient, walkable and considered way of living.”

[smartcode_project:default project_id=135149 project_image_fid=377687]

Coronation will explore the changing <a href="https://lillianresidences.com.au/news/lillian-x-space-x-downsizers-event-27-august/">right-sizer market at an event on August 27</a>, bringing together experts across property, design and lifestyle.

Held in partnership with SPACE, Poliform and Downsizer.com.au, the event will include a property market outlook from economist Michael Blythe alongside discussion around the considerations facing buyers planning their next move.

Attendees will also be able to learn more about the residences and amenity planned at Lillian Erskineville.

[smartcode_project_cta:default project_id=135149]

From downsizing to right-sizing: What Sydney buyers want from their next home

Family-owned builder and developer <a href="https://www.apartments.com.au/developers/omaya">Omaya</a> is bringing its 27-storey The Maybelle development to market, with the 229-apartment tower rising alongside Ismay Reserve near North Strathfield.

<a href="https://www.apartments.com.au/new-apartments/the-maybelle-21-parramatta-road-homebush-nsw-2140">The Maybelle</a> will comprise one, two and three-bedroom apartments, with its height providing elevated outlooks towards the Sydney skyline and Harbour Bridge, while other residences will look across neighbouring Ismay Reserve.

Designed by <a href="https://www.apartments.com.au/architects/squillace-architects">Squillace Architects</a>, the tower combines its parkside setting with proximity to the established retail, dining and transport amenity around North Strathfield.

[smartcode_project:default project_id=134873 project_image_fid=376196]

Residences will feature open-plan living spaces and a choice of two interior schemes, while communal amenity is spread across two elevated levels of the building.

Level 8 will be home to the Garden Pavilion, a full-floor resident space incorporating communal entertaining and breakout areas, seating and recreation spaces. Further up the tower, a landscaped Sky Terrace on Level 14 will provide another communal area with panoramic views towards the Harbour Bridge and Sydney skyline.

At ground level, the development sits directly alongside Ismay Reserve, where lawns, walking paths, children's play areas, picnic spaces and recreational facilities extend the green space available immediately around the project.

[smartcode_project:default project_id=134873 project_image_fid=376194]

The Maybelle is also within walking distance of North Strathfield and the Bakehouse Quarter, which provides a mix of cafés, restaurants, shops and everyday services.

Existing rail and bus services provide connections across Sydney, while the future North Strathfield Metro and access to the M4 will add to the transport options available around the precinct. Walking and cycling routes also extend via Powells Creek towards Sydney Olympic Park and its sporting, entertainment and parkland precincts.

Families are also well positioned for access to a broad selection of established schools and education options across Strathfield and the surrounding Inner West.

[smartcode_project:default project_id=134873 project_image_fid=376181]

Omaya has operated in Sydney for more than 35 years, managing projects from acquisition and design through to construction and delivery. The family-owned company is both developer and builder of The Maybelle.

Apartments start from $560,000, with the development protected by 10-year Latent Defects Insurance.

Construction is well underway, with completion expected by the end of 2026 and move-in anticipated from Q1 2027.

[smartcode_project_cta:default project_id=134873]

The Maybelle brings 27-storey parkside tower to market near North Strathfield

Zaha Hadid Architects

<html><body>
As construction progresses on its initial two Melbourne developments, UEM Sunrise is launching its third local project which shapes as a very definitive presence in Melbourne's high-end apartment market.

Mayfair will account for an existing commercial complex at 412 St Kilda Road. In its place, a $330 million Zaha Hadid Architects-inspired residential tower will rise with only 158 apartments included.

With the St Kilda Road precinct already heavy with apartment projects in development, UEM Sunrise have sought to place Mayfair at the pointy end of the pack. Mayfair's features will include private lift lobbies, a 24-hour concierge service and the opportunity to include custom-designed signature Zaha Hadid pieces within the apartments.

UEM Sunrise have sought to reinterpret the concept of ‘luxury’ from the idea of "ornamental embellishments, the adornment of space and the display of wealth and ostentation."

With Mayfair, UEM Sunrise has chosen to highlight the "unique experiences, personalisation and a sense of place. Mayfair exudes that next level of elegance, appealing to discerning buyers who wish to be a part of a living, breathing piece of Zaha Hadid art.”

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image9myf.jpg" rel="gallery-all" title="Mayfair's lobby space"><img alt="" class="image-article-full-width-580px" height="351" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image9myf.jpg?itok=5nWAEK-7" title="Mayfair's lobby space" width="580"></a>

<figcaption>Mayfair by Zaha Hadid adorns the lobby space</figcaption></figure><h2>What they say</h2>

<blockquote>
We wanted to create a landmark that is equally innovative and spectacular to its predecessors, if not more. We are extremely excited to launch Mayfair with internationally acclaimed Zaha Hadid Architects and Australian-based architecture practice, Elenberg Fraser.

The world’s most liveable city remains a key focus for UEM Sunrise, and Mayfair will add a legacy building to both St Kilda Road and Melbourne’s skyline that is unmatched by others, reinforcing our longstanding commitment to delivering sterling living spaces that resonate with Melbourne’s stature as a truly international city.
<cite>Anwar Syahrin Abdul Ajib: UEM Sunrise Managing Director/Chief Executive Officer</cite>
</blockquote>

<blockquote>
The location on St Kilda Road is another drawcard for buyers looking to make the move from established inner-city suburbs. Buyers looking for a complete lifestyle change for their encore years want nothing but the best – they want to walk to the theatre precinct, pop into the city for work or go shopping, and spend their leisure time at the nearby gardens and golf courses.

The breath-taking panoramic views of the Royal Botanic Gardens, Shrine of Remembrance, Albert Park and Port Phillip Bay remind them that they are not just in the heart of the action, but that they own a piece of Melbourne’s prime real estate.
<cite>Peter Kudelka: Director at Kay &amp; Burton</cite>
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image191_0.jpg" rel="gallery-all" title="Mayfair's luxury rooftop "><img alt="" class="image-article-full-width-580px" height="313" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image191_0.jpg?itok=x2X1WkNd" title="Mayfair's luxury rooftop " width="580"></a>

<figcaption>Mayfair's luxury rooftop</figcaption></figure>With the St Kilda Road precinct already heavy with premium apartment projects, Mayfair has been billed as offering "a new lifestyle previously unseen in the city’s ever-growing residential landscape, featuring bespoke residences and penthouses."

The 158 apartments range between one and five bedrooms, and from 70 square metres to 556 square metres for penthouses dubbed the Zaha Signature Suites. Pricing is reflective of the project's intended stature, starting from $823,000 and moving on up to $13.1 million for the very <a href="/new-apartments/the-mayfair-412-st-kilda-road-melbourne">best dwelling within Mayfair</a>.

Construction is due to begin during the first half of 2018, placing the project in the midst of a luxury-driven mini development boom which is occurring along St Kilda Road and Queens Road.

Developments such as Opera, K1 Residences, Victoriana and Albert Place Residences have all placed themselves at the luxury end of the market in the precinct.
</body></html>

silvermb

UEM Sunrise adds Mayfair to the ultra-luxury apartment circle

<html><body>
Melbourne is in for another dose of Zaha Hadid Architects.

After the renowned London-based design practice achieved approval for their <a href="/buildings/582-606-collins-street-melbourne">first Melbourne project</a> earlier in the year, developer UEM Sunrise has chosen the firm to spearhead their pending residential redevelopment of the former Victoria Police building at 412 St Kilda Road. The Mayfair as it has been dubbed, will be positioned as one of Melbourne's premier residential addresses.

City of Port Phillip gave approval for the building's rejuvenation earlier this year, although UEM Sunrise in the interim instigated an international design competition in order to attain a "higher standard of design excellence" for their third Melbourne project.

Elenberg Fraser will act as the project's local executive architect.

<h2>412 St Kilda Road application summary</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image175_0.jpg" rel="gallery-all" title="Artist's impression of The Mayfair. Planning image: ZHA"><img alt="" class="image-article-full-width-580px" height="400" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image175_0.jpg?itok=MYHpWu_h" title="Artist's impression of The Mayfair. Planning image: ZHA" width="580"></a>

<figcaption>Artist's impression of The Mayfair. Planning image: ZHA</figcaption></figure><ul>
<li>Site area: 1,567sqm</li>
	<li>Onsite building completed in 1984</li>
	<li>21 levels above ground at 64 metres tall</li>
	<li>Scheme approved during early 2016 included 182 apartments</li>
	<li>Zaha Hadid Architects design involves158 apartments: 28 x 1BR, 102 x 2BR, 28 x 3BR</li>
	<li>209 car parking spaces and 101 bicycle bays within a nine level basement</li>
	<li>One 62 seat restaurant and one 136sqm cafe</li>
	<li>Ground floor library and lounge plus rooftop amenities area</li>
</ul>
<blockquote>
This application seeks amend that permit to enable removal of the existing building and thereafter, the construction of a new multi-storey residential building in place of and no higher than the existing building. It represents a change in philosophy and approach to the site’s redevelopment; one which seeks to elevate standard of new development from high quality to exemplar.

Ultimately, this proposal represents a further evolution of the existing approval, into a development that will deliver a level of design excellence worthy of its location on Melbourne’s premier Boulevard.
<cite>Zaha Hadid Architects</cite>
</blockquote>

Externally, The Mayfair takes its design cues in the form of crashing waves and the Lorenz attractor; a mathematical system that when plotted resembles a figure eight or butterfly. Flowing lines aside, open balconies replace enclosed wintergardens under the previously approved scheme. The newly submitted proposal is a demolish and build, as opposed to a refit of the existing structure.

Double glazed window systems will sit between each floor, while metal cladding providing the exterior with its shapely appearance.

<h2>What they say</h2>

<blockquote>
The world’s most liveable city remains a key focus for UEM Sunrise. 412 St Kilda Rd reinforces our longstanding commitment to delivering living spaces that resonate with the rich Melbourne culture, following the successful sales of our first two projects in Melbourne – Aurora Melbourne Central and Conservatory.

As with all our projects, we are crafting a luxury apartment offering that will appeal to the most discerning buyer.
<cite>Anwar Syahrin Abdul Ajib, Managing Director / Chief Executive Officer, UEM Sunrise</cite>
</blockquote>

<blockquote>
Engaging Zaha Hadid Architects and Elenberg Fraser for the design of 412 St Kilda Rd will add a legacy building to both St Kilda Road and Melbourne’s skyline that is unmatched by other developments.

412 St Kilda Rd will not only have a unique exterior along one of Melbourne’s grandest boulevards, but will contribute to the activation of St Kilda Road and Bowen Crescent through the creation of a new café and restaurant with direct access from the street level. Furthermore, the development’s location provides direct access to Domain Interchange and the forthcoming Domain station of Melbourne Metro Rail, transporting residents into the CBD and Melbourne’s south.
<cite>Raymond Cheah, Chief Operating Officer (Commercial), UEM Sunrise</cite>
</blockquote>

<blockquote>
We’re extremely thrilled to be working on our first project with City of Port Philip Council. The architectural quality of 412 St Kilda Rd will help to solidify St Kilda Road’s identity as one of Melbourne’s grandest boulevards, increasing the prestige of the address and the surrounding neighbourhood with a sophisticated development.
<cite>Patrik Schumacher, Director, Zaha Hadid Architects</cite>
</blockquote>

<blockquote>
Located on Melbourne’s premier boulevard, 412 St Kilda Rd brings together two internationally renowned architects, Zaha Hadid Architects and Elenberg Fraser, to create a transformative living experience.

Art and design combine to create luxurious spaces, both within the building and surrounding it. UEM Sunrise’s commitment to art and design will deliver a truly unique outcome that will enrich the urban realm.
<cite>Callum Fraser, Elenberg Fraser</cite>
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image172_1.jpg" rel="gallery-all" title="The Mayfair at ground level. Planning image: ZHA"><img alt="" class="image-article-full-width-580px" height="388" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image172_1.jpg?itok=08Xy8psI" title="The Mayfair at ground level. Planning image: ZHA" width="580"></a>

<figcaption>The Mayfair at ground level. Planning image: ZHA</figcaption></figure>Last month tenders for the construction of a dispay suite onsite for The Mayfair closed, signifying UEM Sunrise's ambitions in pushing through with the project as soon as practically possible.

To date, Zaha Hadid Architects' sole approved Melbourne project is 582-606 Collins Street. The $300 million tower for developer Landream sees 420 dwellings and 10,000sqm of office/retail space spread over 54 levels; no word has emerged as to when the Collins Street project will become reality.

Seen below right is another recent Zaha Hadid Architects design for 254-260 La Trobe Street, with Landream also behind the project. The stunning design though seems to be little more than an unrealised project.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image178_0.jpg" rel="gallery-all" title="The firm's previous Melbourne works. Images: ZHA"><img alt="" class="image-article-full-width-580px" height="361" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image178_0.jpg?itok=-j0g-Zrj" title="The firm's previous Melbourne works. Images: ZHA" width="580"></a>

<figcaption>The firm's previous Melbourne works. Images: ZHA</figcaption></figure><h2>412 St Kilda Road development team</h2>

<ul>
<li>Developer: UEM Sunrise</li>
	<li>Design Architect: Zaha Hadid Architects</li>
	<li>Local Architect: Elenberg Fraser</li>
	<li>Town Planner: SJB</li>
	<li>Structural and Civil: Webber Design</li>
	<li>Building Services: Murchie Consulting</li>
	<li>Façade Engineer: BG&amp;E</li>
	<li>Wind Engineer: MEL Consultants</li>
	<li>Traffic: Traffix</li>
	<li>Acoustic: Vipac</li>
	<li>Waste Management: Leigh Design</li>
	<li>Quantity Surveyor: WT Partnership</li>
	<li>Building surveyor: PLP</li>
	<li>Fire Engineer: Umow Lai</li>
	<li>Land Surveyor: Bosco Jonson</li>
	<li>Lighting: NDY</li>
	<li>Geotech: Golders</li>
	<li>ESD: Inhabit</li>
</ul>
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Zaha Hadid Architects land on St Kilda Road

<html><body>
It's the stuff of roosters and feather dusters over the course of the last week. While the western end of Melbourne's CBD will be graced by a building unlike any other in Melbourne, Spring Street is set to receive a tower at the opposite end of the design scale.

As has been widely reported a new $300 million tower designed by international architecture firm Zaha Hadid Architects has been given final approval by the Victorian Government. Expected within developer Landream's 54 level tower, which weighs in at 176 metres, are 420 dwellings and in excess of 10,000sqm of office and retail space.

Designed in conjunction with Plus Architecture, the base of the tower at 582-606 Collins Street will also include ground floor art space, a public plaza to Collins Street and a new pedestrian link and a publicly accessible terrace.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image49_3.jpg" rel="gallery-all" title="582-606 Collins Street. Image: Zaha Hadid Architects"><img alt="" class="image-article-full-width-580px" height="340" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image49_3.jpg?itok=yoJhIJix" title="582-606 Collins Street. Image: Zaha Hadid Architects" width="580"></a>

<figcaption>582-606 Collins Street. Image: Zaha Hadid Architects</figcaption></figure><blockquote>
This stand-out design will enhance the city’s skyline, deliver jobs during construction and additional housing for people wanting to live in the CBD.

The late Zaha Hadid has been described as an a starchitect, Melbourne will now have a piece of her artistic flare and I look forward to seeing it come together and provide new public space in the city.
<cite>Jill Hennessy, Acting Minister for Planning</cite>
</blockquote>

<blockquote>
Working in close collaboration with Zaha Hadid Architects, Plus Architecture is deeply privileged to be a part of the team bringing Dame Zaha Hadid’s inspiring design to the Melbourne skyline with the project set to be a monumental part of our city’s urban fabric and architectural narrative.
<cite>Jess Liew, Director, Plus Architecture (local architects on record)</cite>
</blockquote>

To 85 Spring Street now where revised images of Grocon's intended apartment development have appeared over online sales portals.

After much wrangling between the development team and the State planning department, a <a href="http://architectureau.com/articles/grocons-denton-corker-marshall-designed-tower-approved/">revised scheme of considerable design merit won approval during 2015</a> . Fast forward and gone is Denton Corker Marshall's design of note, replaced with a pared-down 39 level edifice.

The current version, seen below right, loses much of its architectural expression and appears externally to be little more than a generic design that smacks of value management.

Unfortunately, it also happens to be in a premier CBD location.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image45_3.jpg" rel="gallery-all" title="85 Spring Street, old and new. Images: ArchitectureAU &amp; realestate.com.au"><img alt="" class="image-article-full-width-580px" height="373" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image45_3.jpg?itok=DbiJSh_0" title="85 Spring Street, old and new. Images: ArchitectureAU &amp; realestate.com.au" width="580"></a>

<figcaption>85 Spring Street, old and new. Images: ArchitectureAU &amp; realestate.com.au</figcaption></figure>And finally to a design spotted on Apartments.com.au's forum this week of a concept as seen below for Landream by Zaha Hadid Architects once more.

Apartments.com.au covered the story one year ago regarding Landream approaching CASA to initiate discussion on a <a href="/news/260-la-trobe-shapes-as-melbournes-next-big-tower">possible tower for 254-260 La Trobe Street</a>. The tower which was tall enough to challenge the PANS-OPS ceiling would have been of a similar height to the adjoining Aurora Melbourne Central that is now under construction.

The spectacular design that would now not adhere to the interim and soon permanent planning controls, may well be consigned to the history books.

Nonetheless a truly impressive design.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image42zh.jpg" rel="gallery-all" title="Zaha Hadid Architects' take on 260 La Trobe Street."><img alt="" class="image-article-full-width-580px" height="538" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image42zh.jpg?itok=Y_CaZ0Ar" title="Zaha Hadid Architects' take on 260 La Trobe Street." width="580"></a>

<figcaption>Zaha Hadid Architects' take on 260 La Trobe Street.</figcaption></figure>
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