A new residential tower will be the first piece of a broader mixed-use precinct set to reshape a prominent Newcastle West site, with local developer <a href="https://www.apartments.com.au/developers/gwh">GWH</a> bringing its <a href="https://www.apartments.com.au/new-apartments/cambridge-quarter-newcastle-west-12-denison-street-newcastle-west-nsw-2302">Cambridge Quarter</a> vision to market.

The first release, Tempo, will introduce 87 apartments across a 24-storey tower, marking Stage 1 of the residential component of a larger urban regeneration project planned for the western end of Newcastle's city centre, encompassing the former Cambridge Hotel site.

Positioned on Denison Street, Tempo has been designed as the inaugural building within Cambridge Quarter, a precinct that will ultimately combine apartments, retail activation and revitalised public spaces including the revamping of the Cambridge Hotel.

[smartcode_project:default project_id=135876 project_image_fid=368856]

The tower will comprise a mix of one, two and three-bedroom apartments, including layouts with multipurpose rooms, catering to a broad cross-section of owner-occupiers. Apartment sizes range from around 60 sqm to 192 sqm, with a number of residences oriented to capture views across Newcastle Harbour, the city skyline and coastline.

GWH has emphasised liveability in the design, with open-plan layouts extending to generous balconies and terraces. Residents will have a choice of two interior palettes, while specifications include engineered stone benchtops, SMEG appliances, full-height bathroom tiling and secure building access. Premium upgrade packages will also be available

Multiple rooftop resident retreats will provide communal outdoor space overlooking the harbour and city, offering an elevated amenity layer above the activity of the precinct below.

[smartcode_project:default project_id=135876 project_image_fid=368851]

The broader Cambridge Quarter vision extends beyond the residential tower itself. Ground-level retail activation and landscaped public areas are planned throughout the precinct, creating a walkable neighbourhood environment connected to the surrounding renewal of Newcastle West. The Cambridge Hotel is also earmarked for future redevelopment into a family-friendly hospitality venue integrated with the new precinct.

The project is strategically positioned within walking distance of Newcastle Interchange, providing access to light rail, regional rail services and direct connections to Sydney. Residents will also be close to Honeysuckle, Newcastle Harbour and the city's beaches and coastal walkways.

[smartcode_project:default project_id=135876 project_image_fid=368852]

For GWH, Cambridge Quarter represents one of its most significant Newcastle developments to date. The locally based developer, which has operated in the Hunter region since 1995, describes the project as a new chapter in the ongoing transformation of Newcastle West.

GWH Executive Director Jonathan Craig said the project had been shaped by a focus on creating lasting community connections.

"We take pride in creating places that last. Spaces where people feel connected, comfortable and a genuine sense of belonging," Craig said.

"Cambridge Quarter is something we are truly proud of, a place shaped by local knowledge, built with care and designed to be part of Newcastle's next chapter."

[smartcode_project_cta:default project_id=135876]

Joel Robinson

GWH unveils first release at landmark Cambridge Quarter precinct in Newcastle West

<a href="https://www.apartments.com.au/developers/ss-projects">S&amp;S Projects</a>,&nbsp;Rainbow Bay's busiest developer,&nbsp;has officially lodged plans for the largest development in its booming local portfolio, seeking approval for a further 88 apartments on Boundary Street.

The proposal&nbsp;at <a href="https://www.apartments.com.au/new-apartments/209-213-boundary-street-coolangatta-qld-4225">209–213 Boundary Street, Coolangatta</a>,&nbsp;marks the next chapter in the developer's transformation of the southern Gold Coast beachside precinct. It will be its fifth in the area, having already delivered Flow, Awaken and Esprit, while construction continues on the 38-apartment Radia. The new project would rise 57 metres above a consolidated 1,518 sqm site, on the same street as Radia and Esprit.

&nbsp;

Designed by <a href="https://www.apartments.com.au/architects/cottee-parker-architects">Cottee Parker</a>, the proposed development comprises 88 two and three-bedroom apartments across a contemporary podium-and-tower form that integrates extensive landscaping from street level through to the rooftop.

The tower would be delivered above a basement and multi-level podium accommodating resident and visitor parking, with the residential component commencing from level three. The design incorporates cascading planting throughout the façade, landscaped podium edges, and deep planting zones along the Boundary Street frontage.

<img alt="First look: S&amp;S Projects lodges plans for 88-apartment wellness tower at Coolangatta's Boundary Street" data-entity-type="file" data-entity-uuid="677e6615-b5c0-4b6c-b4f9-efb14fcde1a6" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/ss%20da%20pers.png?VersionId=YOnPKQm7IFXv0M5H326djEpxk80500Hi" />

A key feature of the development is its expansive rooftop wellness and recreation precinct. Plans reveal a resort-style pool deck, gymnasium, sauna, steam room, hot and cold plunge pools, rooftop terraces, barbecue areas and landscaped relaxation spaces positioned to capture views across the southern Gold Coast coastline.

The rooftop wellness focus builds on the vision S&amp;S Projects first outlined when it acquired the site for $20.25 million last year.

"We are taking every advantage to create a truly unique rooftop wellness experience with a natural feel for residents, offering stone features throughout and an underlying theme that emulates a botanical garden," S&amp;S Projects founder and director Paul Gedoun said at the time.

The proposal seeks a 57-metre building height, representing a 50 per cent uplift on the site's mapped 38-metre height limit. Planning documents argue the additional height is consistent with recently approved and emerging towers in the immediate Boundary Street and Rainbow Bay precinct.

Urbis, acting as planning consultant, said the development would provide "88 dwellings, comprising a mix of two and three-bedroom apartments, contributing to housing choice and supply within an established medium to high-rise coastal urban neighbourhood."

The scheme has undergone extensive pre-lodgement consultation with the City of Gold Coast, with the design refined following feedback relating to architectural expression, landscaping, traffic access and podium treatment.

<img alt="S&amp;S" data-entity-type="file" data-entity-uuid="0a2d70fd-62ac-4b83-97c6-b798fc1243dd" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-06-05%20at%209.16.31%E2%80%AFAM.png?VersionId=yHmghUwKM3IVGpBktQU1mE.0Lpf3WimG" />

The architectural team is led by Brisbane-based Cottee Parker, one of Australia's most active residential design studios, with landscape architecture by Dunn + Moran. The consultant team also includes ADG Engineers, Windtech and Acoustic Works.

S&amp;S Projects has become one of the most influential private developers operating on the southern Gold Coast. Since entering Rainbow Bay in 2022, the company has assembled a portfolio exceeding $1 billion in end value, establishing itself as a key player in the area's evolution into a premium apartment destination. Pezet Matheson will again handle the sales for S&amp;S.

Coolangatta is entering another wave of apartment development, following the delivery of several prominent residential projects in recent years.

John Kearney's Immerse Projects will launch&nbsp;<a href="https://www.apartments.com.au/new-apartments/kaiya-kirra-beach-5-haig-street-coolangatta-qld-4225">Kaiya on Haig Street</a>&nbsp;soon, meanwhile, Palm Beach-based Sherpa Property Group is preparing to bring its debut Coolangatta development, <a href="https://www.apartments.com.au/new-apartments/flourish-viver-87-griffith-street-coolangatta-qld-4225">Flourish Viveré</a>, to market later this year, subject to approvals.

First look: S&S Projects proposes 88-apartment wellness tower at Coolangatta's Boundary Street

A landmark former orphanage site in Surrey Hills could be transformed into a new residential community under plans lodged by <a href="https://www.apartments.com.au/developers/antipodean-land-developments">Antipodean Land Developments</a> that would deliver 76 apartments and townhouses while restoring some of the suburb's most significant heritage buildings.

The burgeoninng Melbourne-based developer has submitted plans for the 9,158 sqm site at 1 Kent Road and 24 Durham Road, home to the former St Joseph's Home for Destitute Children, a historic institutional complex dating back to the late 19th century. The proposal seeks to adaptively reuse several heritage buildings while introducing two new four-storey residential buildings set within extensive landscaped grounds.

Designed by <a href="https://www.apartments.com.au/architects/woods-bagot">Woods Bagot</a> and Kerstin Thompson Architects, the project has been conceived as a contemporary residential village embedded within a restored heritage precinct. The development team describes the design approach as "The Village in the Garden," with new buildings positioned among mature landscaping by OCULUS and significant heritage structures.

<img alt="First look: Antipodean Land Developments plans heritage-led apartment community in Surrey Hills" data-entity-type="file" data-entity-uuid="44ec8c1b-c0b6-44ae-859e-5811b3e6a023" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Untitled%20design%20%281%29.png?VersionId=p.p1_KFh4iQoV4nisdnPfQBAsWNi7m79" />

The proposal would deliver 76 dwellings comprising a mix of apartments and duplex-style residences, significantly increasing housing supply on one of the largest privately held residential landholdings in Surrey Hills. The development includes 127 car spaces, 24 bicycle spaces and more than 1,000 sqm of communal amenity, with the existing chapel building earmarked for conversion into resident facilities.

According to the planning submission, the project centres on the restoration and adaptive reuse of the site's most significant heritage assets, including the original c.1889 St Joseph's building, the chapel designed by architect Augustus Andrew Fritsch, and the historic brick perimeter walls and entry gates. The proposal also incorporates the retention of other contributory buildings including the former infirmary and school building.

Tract Consultants, in the planning report accompanying the application, said the scheme had been shaped through extensive heritage analysis and design development.

"The shared vision for the Site by the project team has culminated in a scheme which successfully breathes life back into a historic site while delivering upon the objectives of Victoria's Housing Statement in a carefully curated and contextually responsive manner."

<img alt="First look: Antipodean Land Developments plans heritage-led apartment community in Surrey Hills" data-entity-type="file" data-entity-uuid="7263b7d8-95ea-400f-9531-6ca7d22c3c33" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Untitled%20design%20%282%29.png?VersionId=4cR1tiWOsDpgxEOwZi5vVFcyvvOsYkIE" />

The proposal is being assessed under Victoria's Significant Residential Development with Affordable Housing pathway. As part of the application, three per cent of the project's residential development cost would be contributed to the Social Housing Growth Fund. The development would also provide a diverse mix of one, two and three-bedroom residences targeting a broader range of buyers than typically found in Surrey Hills' detached housing market.

Sustainability initiatives include an anticipated 66 per cent BESS score, natural cross-ventilation to 80 per cent of apartments, 28 per cent deep soil landscaping and a canopy cover outcome exceeding local planning requirements. The proposal also sets aside more than 1,083 sqm for communal indoor and outdoor resident amenity spaces.

<img alt="First look: Antipodean Land Developments plans heritage-led apartment community in Surrey Hills" data-entity-type="file" data-entity-uuid="33fad46f-fe26-4d0a-acfd-6b776e1c6a3d" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Untitled%20design.png?VersionId=D9F6WVSyYCtGvSUmith35LRp6R7PQkw_" />

Planning documents describe the property as one of the largest underutilised residential sites in Surrey Hills, arguing it presents a rare opportunity to introduce "missing middle" housing in an established inner-eastern suburb while preserving and revitalising a significant heritage precinct.

Antipodean Land Developments has built a reputation for design-focused residential projects across Melbourne, particularly in the medium-density sector. Previous developments include Neighbourhood in Brunswick East, delivered with Breathe Architecture, and Balfe Park Lane, designed by Kerstin Thompson Architects.

They've been very active in site acquisition as they build out their future development pipeline. They recently launched Thornubury House, 45 apartments above a mix of commercial, retail, and food and beverage tenancies, and have plans for a boutique project in Fitzroy and another <a href="https://www.apartments.com.au/news/vic/antipodean-plan-apartments-for-deepdenes-missing-middle-on-whitehorse-road">"missing middle" project</a> on Deepdene's Whitehorse Road.

First look: Antipodean Land Developments plans heritage-led apartment community in Surrey Hills

Developer <a href="https://www.apartments.com.au/developers/auyin-property-development">Auyin</a> is the latest to turn to the Victorian Government's Development Facilitation Program in an effort to secure approval for its long-planned, mixed-use project in Elsternwick.

In 2018, Auyin lodged plans with Glen Eira City Council for a 14-storey building, however Council approved a reduced eight-storey scheme. A subsequent VCAT appeal in 2019 upheld the eight-storey height limit.

The project was later amended to nine storeys, but Auyin is now seeking to revive something closer to its original vision. The developer argues that the planning context has evolved significantly over the past decade, particularly within the Elsternwick Activity Centre, where higher-density development has increasingly been encouraged along Glen Huntly Road.

The proposal would transform the 1,239 sqm site at <a href="https://www.apartments.com.au/new-apartments/7-12-horne-street-elsternwick-vic-3185">7-15 Horne Street</a>, opposite Elsternwick Railway Station, into a 13-storey residential and retail development designed by CBG Architects, with 40 apartments

The site currently comprises three commercial properties.

<img alt="First look: 13-storey mixed-use tower planned for Elsternwick activity centre" data-entity-type="file" data-entity-uuid="5f465dd4-509b-4082-a669-0253b313914b" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/elsternwick%20podium.png?VersionId=72frWi0SmQ5AVJ3ARRhX5ILUYObhTm7x" />

The proposed apartment mix comprises 25 two-bedroom and 15 three-bedroom residences above 200 sqm of retail space at ground level. Residents would have access to a 90 sqm wellness facility, a 351 sqm communal indoor and outdoor terrace on the third level, and extensive landscaped areas throughout the development. A publicly accessible 135 sqm plaza would be created on the north-east corner of the site, providing seating, landscaping, and a new gathering space adjoining Horne Street.

The design adopts a four-storey podium that references the finer-grain character of the surrounding streetscape, with the upper tower recessed behind generous setbacks on all boundaries.

<img alt="First look: 13-storey mixed-use tower planned for Elsternwick activity centre" data-entity-type="file" data-entity-uuid="e637e763-2abc-4c34-a0aa-5c7ad36fae18" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/elsternwick%20open.png?VersionId=J1AoOpZgTyaF.KeeFSX6lMjEScX8KKRi" />

A key element of the proposal is the reconfiguration and widening of the surrounding laneways. Vehicle access would be retained from Lois Lane, with upgraded pedestrian connections linking Ross Street and Horne Street. The development would provide 58 residential car spaces, two retail car spaces, and 52 bicycle spaces across two basement levels and ground-floor facilities.

Architecturally, the building draws inspiration from the established character of Elsternwick Village. The façade combines dark charcoal brickwork, textured concrete, bronze-toned metal detailing, and extensive planting integrated into podium and tower levels. The design also incorporates a chamfered corner treatment and publicly accessible plaza intended to strengthen pedestrian activity around the station precinct.

Elsternwick's last new development completion was&nbsp;EVA Elsternwick by Pitard late last year. <a href="https://www.apartments.com.au/developers/milieu-property">Milieu</a> is working away on its nature-led neighbourhood, <a href="https://www.apartments.com.au/new-apartments/elsternwick-gardens-by-milieu-8-gordon-street-elsternwick-vic-3185">Elsternwick Gardens</a>, on Gordon Street, with its first stage expected to complete next year.

First look: Auyin seeks mixed-use apartment project in growing Elsternwick Activity Centre

<a href="https://www.apartments.com.au/new-apartments/otium-parkdale-123-125-como-parade-east-parkdale-vic-3195">Otium Parkdale</a>, the 13-residence boutique development by&nbsp;<a href="https://www.apartments.com.au/developers/huxtable-property">Huxtable Property</a>, has entered its final stages of delivery, with completion expected within the coming month and more than half of the residences sold.

The Como Parade East project is nearing the finish line at a time when opportunities to purchase new apartments in <a href="https://www.apartments.com.au/developments/parkdale-vic-3195">Parkdale</a> remain exceptionally limited. Fewer than 10 per cent of dwellings in the bayside suburb are apartments, making developments like Otium a relatively rare addition to a market traditionally dominated by detached housing.

[smartcode_project:default project_id=134974 project_image_fid=5427]

The three-level development comprises 13 residences, including ten two-bedroom apartments and three larger three-bedroom homes, all positioned above a secure basement car park.

Designed by <a href="https://www.apartments.com.au/architects/almeida-architects">Almeida Architects</a> with a strong connection to its coastal surroundings, Otium combines red brick, exposed concrete and dark metal detailing with integrated landscaping and greenery. Expansive glazing, generous balconies and terraces have been incorporated throughout the design to maximise natural light and reinforce indoor-outdoor living.

Inside, the residences feature engineered European oak flooring, natural and reconstituted stone benchtops, Bosch kitchen appliances, ducted heating and cooling, lift access and secure entry systems. The larger three-bedroom residences on the upper level have been designed with house-like proportions, while the two-bedroom apartments prioritise functionality, flexibility and low-maintenance living.

[smartcode_project:default project_id=134974 project_image_fid=5421]

The project is now in its final stages, with <a href="https://www.apartments.com.au/builders/labco">Labco</a> completing the remaining landscaping and external finishing works following the completion of the residences' interiors.

Otium's location within the heart of Parkdale continues to underpin its appeal. Residents will be just steps from local cafés, restaurants, shops and the newly elevated Parkdale Station, while the beach is less than a kilometre away.

With the project tracking ahead of schedule, buyers can currently secure a residence with a five per cent deposit and benefit from settlement terms of up to eight months. The advanced stage of construction also provides buyers with the opportunity to walk through the near-complete residences and experience the quality and finishes firsthand ahead of completion.

[smartcode_project_cta:default project_id=134974]

Otium Parkdale enters final month before completion as rare apartment opportunity nears sellout

Waste Management

<html><body>
GUEST OBSERVATION
I was in Switzerland recently and discovered that they haven’t had any landfill since the early 2000s, because all of their waste is either recycled or incinerated to produce electricity. How “green” is it to incinerate waste in order to produce electricity? Is it something New Zealand should consider, so that 1) we have no more landfill, and 2) we can replace our fossil-fuel power stations with power stations that incinerate waste?
Burning rubbish to generate electricity or heat sounds great: you get rid of all your waste and also get seemingly “sustainable” energy. What could be better?
Many developed countries already have significant “waste-to-energy” incineration plants and therefore less material going to landfill (although the ash has to be landfilled). These plants often have recycling industries attached to them, so that only non-recyclables end up in the furnace. If it is this good, why the opposition?
Here are seven reasons why caution is needed when considering waste-to-energy incineration plants.
Stifling innovation and waste reduction
<ol>
<li>Waste-to-energy plants require a high-volume, <a href="http://www.seas.columbia.edu/earth/wtert/sofos/Rodriguez_thesis.pdf" target="_blank">guaranteed waste stream</a> for about 25 years to make them economically viable. If waste-to-energy companies divert large amounts of waste away from landfills, they need to somehow get more waste to maintain their expensive plants. For example, <a href="https://www.thelocal.se/20181112/sweden-imports-british-waste-to-heat-homes-but-wheres-the-post-brexit-solution" target="_blank">Sweden imports its waste from the UK</a> to feed its “beasts”.</li>
<li>The waste materials that are easiest to source and have buyers for recycling - like paper and plastic - also produce most energy when burned.</li>
<li>Waste-to-energy <a href="http://knowledgeauckland.org.nz/assets/publications/TR2019-009-CBA-on-waste-diversion-from-landfill-homes-land-community-Auckland.pdf">destroys innovation</a> in the waste sector. As a result of China not accepting our mixed plastics, people are now combining plastics with asphalt to make roads last longer and are making fence posts that could be replacing treated pine posts (which emit copper, chrome and arsenic into the ground). If a convenient waste-to-energy plant had been available, none of this would have happened.</li>
<li>Waste-to-energy <a href="http://knowledgeauckland.org.nz/assets/publications/TR2019-009-CBA-on-waste-diversion-from-landfill-homes-land-community-Auckland.pdf" target="_blank">reduces jobs</a>. Every job created in the incineration industry removes six jobs in landfill, 36 jobs in recycling and 296 jobs in the reuse industry.</li>
<li>Waste-to-energy works against a circular economy, which tries to keep goods in circulation. Instead, it perpetuates our current make-use-dispose mentality.</li>
<li>Waste-to-energy only makes marginal sense in economies that produce coal-fired electricity – and then only as a stop-gap measure until cleaner energy is available. New Zealand has a green electricity generation system, with about 86% already coming from renewable sources and a <a href="https://www.beehive.govt.nz/release/nz-embracing-renewable-electricity-future" target="_blank">target of 100% renewable by 2035</a>, so waste-to-energy would make it a less renewable energy economy.</li>
<li>Lastly, burning waste and contaminated plastics creates a greater environmental impact than burning the equivalent oil they are made from. These impacts include the release of harmful substances like dioxins and vinyl chloride as well as mixtures of many other harmful substances used in making plastics, which are not present in oil.</li>
</ol>
Landfills as mines of the future
European countries were driven to waste-to-energy as a result of a <a href="https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX:32006L0012" target="_blank">2007 directive that imposed heavy penalties</a> for countries that did not divert waste from landfills. The easiest way for those countries to comply was to install waste-to-energy plants, which meant their landfill waste dropped dramatically.
New Zealand does not have these sorts of directives and is in a better position to work towards reducing, reusing and recycling end-of-life materials, rather than sending them to an incinerator to recover some of the energy used to make them.
Is New Zealand significantly worse than Europe in managing waste? About a decade ago, a delegation from Switzerland visited New Zealand Ministry for the Environment officials to compare progress in each of the waste streams. Both parties were surprised to learn that they had managed to divert roughly the same amount of waste from landfill through different routes.
This shows that it is important New Zealand doesn’t blindly follow the route other countries have used and hope for the same results. Such is the case for waste-to-energy.
There is also an argument to be made for current landfills. Modern, sanitary landfills seal hazardous materials and waste stored over the last 50 years presents future possibilities of landfill mining.
Many <a href="https://www.reuters.com/article/us-environment-waste/tracking-europes-waste-theres-gold-in-them-landfills-idUSKBN1F61YH" target="_blank">landfills have higher concentrations of precious metals</a>, particularly gold, than mines and some are being mined for those metals. As resources become scarcer and prices increase, our landfills may become the mines of the future.<img src="https://counter.theconversation.com/content/128630/count.gif?distributor=republish-lightbox-basic" alt="The Conversation" width="1" height="1" style="border: none !important; box-shadow: none !important; margin: 0 !important; max-height: 1px !important; max-width: 1px !important; min-height: 1px !important; min-width: 1px !important; opacity: 0 !important; outline: none !important; padding: 0 !important; text-shadow: none !important;">
Jeff Seadon, Senior Lecturer, Auckland University of Technology.
This article is republished from <a href="http://theconversation.com" target="_blank">The Conversation</a> under a Creative Commons license. Read the <a href="https://theconversation.com/climate-explained-seven-reasons-to-be-wary-of-waste-to-energy-proposals-128630" target="_blank">original article</a>.
Main photo: Many developed countries already have significant waste-to-energy operations and therefore less material going to landfill. <a href="https://theconversation.com/profiles/jeff-seadon-790599" target="_blank">Jeff Seadon</a>, <a href="http://theconversation.com/institutions/auckland-university-of-technology-1137" target="_blank">Auckland University of Technology</a>  <a href="http://creativecommons.org/licenses/by-nd/4.0/" target="_blank">CC BY-ND</a>.
</body></html>

j.ballantyne1990-6AQqhLzZaK

Climate explained: seven reasons to be wary of waste-to-energy proposals

<html><body>
EXPERT OBSERVER
Discussion of the environment is embedded in our culture as public awareness over issues such as climate change and plastic pollution has grown. Advertisers are not shy about tapping into this concern for their own benefit.
A <a href="https://cdn.theconversation.com/static_files/files/767/Culture_on_Twitter.pdf#page=9" target="_blank">Twitter analysis last year</a> revealed that in the UK at least, the environment was a current and growing issue. Between January 2015 and March 2018, discussion on Twitter about single-use plastic, for example, increased by an incredible 5,543%.
Advertisers are already highly skilled at the power of narrative: reducing complexity and helping us make sense of their message. This power is amplified when the narrative taps into culture. A brand message, if successful, then becomes part of people’s conversations rather than interrupting them with ads they <a href="https://mumbrella.com.au/advertisers-should-remember-ordinary-people-dont-care-about-advertising-504672" target="_blank">don’t care about</a>.
Advertisers who tell a good story can persuade the public of all sorts of things. Some messages are positive and constructive. But a few are disingenuous and misleading.
The latter is especially true in the case of recycling, where advertisers often imply that consumers, not corporations, are responsible for the huge amounts of plastic waste a product creates.
<img src="https://images.theconversation.com/files/292529/original/file-20190916-19035-m5srig.png?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;fit=clip" alt=""> A CocaCola recycling campaign that ran in the 2019 European summer. Supplied by author
<h2>Plastic pollution is a big deal</h2>
Australia’s <a href="https://www.environment.gov.au/system/files/resources/7381c1de-31d0-429b-912c-91a6dbc83af7/files/national-waste-report-2018.pdf" target="_blank">National Waste Report last year</a> found 2.5 million tonnes of plastic waste was generated in 2016-17 - or 103kg for each person. Most of it was only used once, and just 12% was recycled.
Coca-Cola says by the end of 2019, <a href="https://www.ccamatil.com/-/media/Cca/Corporate/Files/Media-Releases/2019/Coca-Cola-Australia-and-Coca-Cola-Amatil-announce-a-major-increase-in-recycled-plastic.ashx" target="_blank">70% of its plastic bottles in Australia</a> will be made entirely from recycled plastic. The company in August released a video in Australia thanking people for recycling.
It follows a European campaign <a href="https://www.beveragedaily.com/Article/2019/06/10/Don-t-buy-Coca-Cola-if-you-re-not-going-to-help-us-recycle" target="_blank">launched by the company in June</a> with the tagline “Don’t buy Coca-Cola if you’re not going to help us recycle”.
Absolut Vodka this year launched a new <a href="https://www.absolut.com/en/products/absolut-comeback/" target="_blank">limited edition bottle</a> made of 41% recycled glass - like all of its bottles - accompanied by a “Guide to a Circular Living Together”. The company told customers: “Now’s your time to shine on stage - rocking the recycling lifestyle as a true #RecyclingHero!”
<iframe src="https://www.youtube.com/embed/AeF8dp0rz2Q?wmode=transparent&amp;start=0" frameborder="0" width="440" height="260"></iframe> Coca-Cola Australia | Thanks For Recycling Campaign, 2019.
On the face of it, such campaigns might seem virtuous, especially following <a href="https://www.epa.nsw.gov.au/your-environment/recycling-and-reuse/response-to-china-national-sword" target="_blank">China’s 2018 policy</a> limiting the import of low-quality mixed recyclables. But in fact they continue a long history of framing consumers as the main waste culprits.
The practice began in the US in the 1950s when <a href="https://www.kab.org/" target="_blank">Keep America Beautiful</a> was formed. The non-profit consortium included Coca-Cola and tobacco manufacturer Phillip Morris, among others. Its campaigns, such as the 1971 “<a href="https://www.youtube.com/watch?v=8Suu84khNGY">Crying Indian</a>” ad, tapped into a shared cultural guilt for polluting the environment and, in this case, mistreating native people.
Such tactics have been mirrored by <a href="https://kab.org.au/past-campaigns/litterers-anonymous-2/" target="_blank">Keep Australia Beautiful</a> campaigns.
But guilt is not a good predictor of people’s behaviour. A 2001 <a href="http://selfdeterminationtheory.org/SDT/documents/2001_KoestnerHoulfortPaquetKnight_JASP.pdf" target="_blank">study</a> found individuals must feel ethically validated, not guilty, to behave in an environmentally friendly way.
<h2>Consumers are not the villains</h2>
Manufacturers of consumer products obviously play a <a href="https://www.eco-business.com/news/what-are-the-worlds-biggest-plastic-polluters-doing-about-the-problem/">major role</a> in the growing plastic problem. This is reflected in the <a href="https://www.propertyobserver.com.au/https://www.packagingcovenant.org.au/documents/item/1091" target="_blank">Australian Packaging Covenant,</a> an agreement between government and industry.
It says responsibility for packaging should be shared by companies throughout the supply chain. Consumers, waste service providers, recyclers and governments also have roles to play.
<a href="https://blogs.scientificamerican.com/observations/more-recycling-wont-solve-plastic-pollution/" target="_blank">Researchers have noted</a> that a permissive legal framework has allowed plastic pollution to rise despite the obvious harm it causes to communities and marine life.
As Recycled Plastics Australia general manager Stephen Scherer <a href="https://www.propertyobserver.com.au/https://www.abc.net.au/news/2019-04-14/recycling-industry-demands-federal-action-as--waste-piles-up/10993218" target="_blank">told the ABC this year</a>:
…the federal government has been absent from the conversation about waste, while Australians are operating in a culture where ‘we don’t do what we’re not forced to do’.
Plastic waste is on the radar of Australian governments. State and federal environment ministers <a href="https://www.environment.gov.au/protection/waste-resource-recovery/plastics-and-packaging/packaging-covenant" target="_blank">last year set a target</a> that all packaging be recyclable, compostable or reusable by 2025 or earlier.
But critics say rather than set targets, the federal government must mandate the use of recycled plastic in packaging to ensure the waste problem is addressed.
<img src="https://images.theconversation.com/files/298443/original/file-20191024-119433-97l2iz.jpg?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;fit=clip" alt=""> Fish swimming along a coral reef near a water bottle label and a plastic bag off the coast of the Red Sea resort town of Naama Bay, Egypt. Mike Nelson/EPA
<h2>Recycling campaigns done right</h2>
Companies such as Coca-Cola are embracing the concept of sustainability to some extent. But better still, other brands have sought to fix recycling systems themselves.
In February Unilever “paid” people in Buenos Aires, Argentina for their <a href="https://www.unilever.com/news/news-and-features/Feature-article/2019/how-were-helping-buenos-aires-residents-make-recycling-a-habit" target="_blank">household recyclables</a> with discount coupons redeemable against its products at selected retailers.
In the UK, Burger King last month announced it was scrapping plastic toys from kids’ meals and invited the public to <a href="https://www.youtube.com/watch?v=c7lmk-V6p6Q" target="_blank">bring in old plastic toys</a> from any restaurant meal. The plastic will be remade into “interactive play opportunities” for families at their restaurants.
In Australia, superannuation fund Australian Ethical ran its latest campaign on <a href="http://www.adnews.com.au/campaigns/new-australian-ethical-campaign-uses-100-recyclable-billboards" target="_blank">100% recyclable billboard skins</a>.
Consumers do have a role to play in waste reduction, including by recycling or demanding that companies find alternatives to single-use plastics. But if companies want to respond meaningfully to the plastic crisis, they must accept ultimate responsibility for their packaging and work towards zero-waste.<img src="https://counter.theconversation.com/content/123579/count.gif?distributor=republish-lightbox-basic" alt="The Conversation" width="1" height="1" style="border: none !important; box-shadow: none !important; margin: 0 !important; max-height: 1px !important; max-width: 1px !important; min-height: 1px !important; min-width: 1px !important; opacity: 0 !important; outline: none !important; padding: 0 !important; text-shadow: none !important;">
<a href="https://theconversation.com/profiles/sergio-brodsky-738470" target="_blank">Sergio Brodsky</a>, Sessional Lecturer, Marketing, <a href="http://theconversation.com/institutions/rmit-university-1063" target="_blank">RMIT University</a>
This article is republished from <a href="http://theconversation.com" target="_blank">The Conversation</a> under a Creative Commons license. Read the <a href="https://theconversation.com/stop-shaming-and-start-empowering-advertisers-must-rethink-their-plastic-waste-message-123579" target="_blank">original article</a>.
</body></html>

jrobinson-rf4aSBido9

Stop shaming and start empowering: advertisers must rethink their plastic waste message

<html><body>
This week Alastair sits down with Jo Garretty, Managing Director at Salt3 to talk traffic and waste management.

<iframe allow="autoplay" frameborder="no" height="300" scrolling="no" src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/455444280&amp;color=%23ff5500&amp;auto_play=true&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=true&amp;visual=true" width="100%"></iframe>
</body></html>

urban.com.au

Weekly Podcast: Episode 17 - Jo Garretty from Salt3 discusses traffic and waste management

<html><body>
<div>
PUF Ventures Australia has formed an alliance with Utilities Group, a private company which operates proprietary bioHubs which turn manure, sewage, crop and food processing waste into renewable energy and bioproducts. </div>
<div> </div>
<div>The Casino bioHub project is already in early stage planning.</div>
<div> </div>
<div>
Utilitas Group is working with ASX-listed DomaCom to raise the $4.3 million needed to develop the project.</div>
<div> </div>
<div>The bioHub will transform organic waste and waste water from the <a href="https://www.domacom.com.au/public-crowdfunding-campaigns/commercial-properties/casino-biohub/" target="_blank">Richmond Valley region</a> into energy, clean water and other valuable bio-products. </div>
<div> </div>
<div>PVA has plans to construct a one million-square-foot greenhouse operation, with large scale manufacturing, processing and office facilities for the cultivation, production and manufacture of medical cannabis and associated products near the town of Casino, in the Northern Rivers region of New South Wales, Australia.  </div>
<div> </div>
<div>
Utilitas Group is developing a bioHub, near the same location which will transform organic waste and waste water from the Richmond Valley region into energy, clean water and other valuable bio-products. </div>
<div> </div>
<div>Through the alliance, PVA will have long term access to stable environmentally friendly energy, nutrients and reclaimed water generated by the Utilitas bioHub. </div>
<div> </div>
<div>“There are significant economic and environmental benefits to be gained through the alliance with Utilitas,” said Horsfall, CEO of PUF Ventures Australia.</div>
<div> </div>
<div>“The Utilitas bioHub in Casino, New South Wales, has been designed to create dispatchable renewable electricity, green natural gas, carbon dioxide (CO2), valuable nutrients and reclaimed water as part of a closed-loop resource recovery process. These are all critical inputs for a large greenhouse operation. “ </div>
<div> </div>
<div>“Together with Utilitas, we can create the world’s first closed-loop, resource recovery, medicinal cannabisfacility, utilising the huge local biomass from the agricultural and food processing industries to pioneer world-leading clean technologies.”  </div>
<div> </div>
<div>“I give high praise to the Richmond Valley Council for its proactive efforts in securing such a high value anchor tenant like PUF Ventures Australia to co-locate with the Casino bioHub,” said Fiona Waterhouse, CEO, Utilitas Group.  </div>
<div> </div>
<div>“Securing PUF Ventures to have local, affordable clean energy and nutrients to grow healthy plants andaffordable long-term price is a win for the region, community, and environment. It’s also going to create new, local employment, and reduce environmental impacts from waste and emissions.”  </div>
<div> </div>
<div>The long-term success of any licensed cannabis producer is the ability to leverage economies of scale in its grow operations and be a low-cost producer with a premium product. Those companies with state-of-the-art operations with long term access to affordable energy and nutrients, which are critical cost drivers, will be successful.  </div>
<div> </div>
<div>About Utilitas  Utilitas is on a mission to unleash the power of bioHubs to fuel industry, support networks andenergise communities by delivering 100MW of dispatchable, reliable, local electricity and other bioproducts from 100 bioHubs in 100 regional communities by 2025. </div>
<div> </div>
<div>
Utilitas originates, designs, builds and operates the bioHubs, contracting with large organic waste producers and energy consumers to treat their waste andsupply back energy (electricity, gas, fuel) and other valuable bioproducts at locked in long term prices.</div>
<div> </div>
<div>
PUF Ventures Australia PTY LTD and PUF Ventures Inc have formed a strategic partnership with the Richmond Valley Council, New South Wales, Australia, to construct a 1 million-square-foot greenhouse operation, with large scale manufacturing, processing and office facilities for the cultivation, production and manufacture of medical cannabis andassociated products in Australia. </div>
<div> </div>
<div>
PUF Ventures Inc. owns a majority interest in AAA Heidelberg Inc., a private Ontario company that is an advanced applicant for an ACMPR license from Health Canada.</div>
<div> </div>
<div>Through an exclusive joint venture agreement with Canopy Growth Corp, the Company will join CraftGrow, a collection of high-quality cannabis grown by a select and diverse set of producers, made available through the Tweed Main Street website.</div>
<div> </div>
<div>DomaCom is a <a href="https://www.domacom.com.au/public-crowdfunding-campaigns/commercial-properties/casino-biohub/" target="_blank">fractional property investment</a> platform.</div>
</body></html>

Utilitas Group working with DomaCom to raise $4.3 million to develop Casino bioHub project 

<html><body>
<img src="https://counter.theconversation.edu.au/content/82644/count.gif?distributor=republish-lightbox-advanced" alt="The Conversation" width="1" height="1">
GUEST OBSERVER
One of the byproducts of landfill is “landfill gas”, a mixture of mostly methane and carbon dioxide generated by decomposing organic material.
Methane is a particularly potent greenhouse gas, but it can be captured from landfill and used to generate clean electricity.
Methane capture is a valuable source of power but, more importantly, it can significantly reduce Australia’s methane emissions. However the opportunity to produce energy from waste is largely being squandered, as up to 80% of the potential methane in waste is not used. 
If more councils were prepared to invest in better facilities, Australians would benefit from less waste in landfill and more energy in our grids. Even the by-product from using state-of-art processing methods can be used as a bio-fertiliser.
And while these facilities are initially more expensive, Australians are generally very willing to recycle, compost and take advantage of community schemes to reduce waste. It’s reasonable to assume that a considerable percentage of our population would support updating landfill plants to reduce methane emissions. 
<h2>Recycling in Australia</h2>
Australia may have a bad rap when it comes to waste recycling, but there are plenty of positives.
Australians produce approximately 600 kilograms of domestic waste per person, per year – no more than most northern European countries, which set the benchmark in sustainable waste management. 
Looking at kerbside bins we, on average, recycle 30-35% of that waste, saving much of our paper, glass, aluminium and steel from landfill (which also saves and reduces emissions). 
Although the household recycling rate in Australia is less than the best-performing EU recycling rates of 40-45%, this is primarily due to a lack of access to (or awareness of) schemes to recycle e-waste and metals. Data therefore suggests that at the community level, there is a willingness to minimise and recycle waste.
Between 55% and 60% of kerbside waste sent to landfill in Australia is organic material. Over 65% of this organic fraction is food waste, similar to the make-up of the EU organic waste stream, comprised of 68% of food waste. 
Despite this large fraction, approximately half of the household organic we produce – mostly garden waste – is separately collected and disposed, again demonstrating high participation by the community in recycling when collection and disposal options are available. 
<h2>Turning waste into energy</h2>
Energy recovery from waste is the conversion of non-recyclable material into useable heat, electricity, or fuel. Solid inorganic waste can be converted to energy by combustion, but organic waste like kitchen and and garden refuse has too much moisture to be treated this way. 
Instead, when organic waste is sent to landfill it is broken down naturally by microorganisms. This process releases methane, a greenhouse gas 25 times more potent than carbon dioxide. 
Around 130 landfills in Australia are capturing methane and using it to generate electricity. Based on installed power generation capacity and the amount of waste received, Australia’s largest landfills use 20-30% of the potential methane in waste for electricity generation. 
Ravenhall in Melbourne processes 1.4 million tonnes of waste per year, and proposes to generate 8.8 megawatts (MW) of electricity by 2020. Roughly 461,000 tonnes of waste goes to Woodlawn in NSW, and in 2011 it generated 4MW of electrical power. Swanbank in Queensland receives 500,000 tonnes a year and generates 1.1MW. 
The remainder of the methane is flared due to poor gas quality or insufficient transmission infrastructure, is oxidised as it migrates towards the surface of the landfill, or simply escapes. The methane generating capacity of waste is also diminished because organics begin composting as soon as they reach landfill.
But there are more efficient ways to capture methane using specialised anaerobic digestion tanks. The process is simple: an anaerobic (oxygen free) tank is filled with organic waste, which is broken down by bacteria to produce biogas. This is similar to the natural process that occurs in landfill, but is much more controlled and efficient in a tank.
The biogas can be combusted to produce electricity and heat, or can be converted to pure biomethane to be used either in the mains gas grid, or as a renewable transport fuel. In contrast to landfills, 60-80% of the methane potential of waste is used to generate electricity in anaerobic digesters, with most of the remainder used to power waste handling and the digestion process. 
The nutrient-rich sludge that remains after anaerobic digestion, called digestate, is also a valuable biofertiliser. It can support food production, and further reduce greenhouse gases by decreasing our reliance on energy-intensive manufactured fertilisers. 
The use of food waste as a feedstock for anaerobic digestion is largely untapped in Australia but has huge potential. A site in Sydney’s geographic centre (Earth Power Technologies) and Richgro’s Jandakot facility near Perth are part of a handful that are converting food waste to energy using this technology.
<h2>The future of organic recycling</h2>
Local council recycling and waste infrastructure is typically not a priority election issue, except for those close to existing or proposed landfills. 
Ratepayers are generally not informed of the possibility of separately collecting food waste, either for industrial-scale composting or methane capture. We have the right to this information, with costs and benefits presented in the context of the costs we already pay for waste management, and relative to the environmental performance of landfill.
As an example, landfill operators often promote the number of homes they power by electricity generated from methane as a key measure of sustainability. But how does this compare to the electricity and heat that might be obtained from an anaerobic digester that processes the same waste? 
Given the choice, the Australian community may have an appetite to extend organic recycling beyond well-established garden waste composting. They only have to be asked.
<a href="https://theconversation.com/profiles/william-clarke-380521" target="_blank">William Clarke</a> is professor of waste management, The University of Queensland.
<a href="https://theconversation.com/profiles/bernadette-mccabe-147872" target="_blank">Bernadette McCabe</a> is Associate Professor and Principal Scientist, University of Southern Queensland.
Both are authors for <a href="https://theconversation.com/au" target="_blank">The Conversation</a>.
</body></html>

Waste Management

Editor's Picks

Have something to contribute?

Developments

New apartments

New townhouses

News

Waste Management

Editor's Picks

Receive the latest news stories to your inbox

Have something to contribute?

Developments

New apartments

New townhouses

News