The final apartments in the most recently completed new development in Balwyn present some of the largest and most exclusive ever delivered in one of Melbourne’s most established and character-rich neighbourhoods.

Boutique developer&nbsp;<a href="https://www.apartments.com.au/developers/wulff-projects">Wulff Projects</a>,&nbsp;alongside partner <a href="https://www.apartments.com.au/developers/pga-group">PGA Group</a>, has just finished <a href="https://www.apartments.com.au/buildings/threadneedle-balwyn-1-5-threadneedle-street-balwyn-vic-3103">Threadneedle</a>, 17 home-sized residences designed completely for the owner-occupier.

Named after its location on Threadneedle Street, the new project has been shaped by the heritage fabric of Balwyn. It offers two low-rise buildings of eight and nine apartments respectively, designed to emulate traditional standalone homes.&nbsp;

[smartcode_project:default project_id=27816 project_image_fid=355582]

John Scaramuzzino, Director at <a href="https://www.apartments.com.au/architects/bruce-henderson-architects">Bruce Henderson Architects</a>, explains the design intention.

“Given the quiet residential character of the street with many homes dating back to the 1930s and 1940s, we approached Threadneedle wanting to appear less as a collection of apartments and more as a traditional residence. This led to creating not one but two buildings that could “breathe” with larger garden-based apartments functioning more like small homes.”

[smartcode_project:default project_id=27816 project_image_fid=355605]

The north-facing residences are nestled among extensive landscaped gardens by Ben Scott Garden Design, with over one-third of the site dedicated to greenery. The resulting setting is one of calm seclusion, where architecture and landscape work in tandem to offer immediate liveability.

With construction now complete, the final apartments include a top-floor, single-level penthouse residence priced from $2.8 million. This home offers three bedrooms, a dedicated study, two bathrooms plus powder room, and three car spaces with an oversized storage room.&nbsp;

Interiors prioritise spatial comfort and natural light, with three-metre-high ceilings, oversized internal doors and a full-width terrace oriented to the north, east and west.&nbsp;

[smartcode_project:default project_id=27816 project_image_fid=355604]

Floor-to-ceiling double-glazed windows ensure thermal performance across seasons, supported by automated external blinds, zoned heating and cooling, and a fireplace for added ambiance.

Each apartment has been individually designed to maximise privacy and garden outlooks. Kitchens combine refined finishes with practical considerations: stone benchtops, butler’s pantry, full-height joinery and concealed rangehoods.&nbsp;

The inclusion of dedicated home offices responds to contemporary living patterns, while bathrooms feature sculptural bathtubs and brushed nickel fixtures.&nbsp;

[smartcode_project:default project_id=27816 project_image_fid=355590]

Threadneedle also integrates best-practice sustainability measures, achieving a 7 Star average NatHERS rating. Initiatives include solar PV systems, rainwater harvesting for toilet flushing and irrigation, and high-performing building insulation. These elements enhance daily comfort while reducing ongoing maintenance and energy demand.

"We believe Threadneedle sets a new standard of design excellence and building quality for Balwyn,"&nbsp;Scaramuzzino added.

"It’s an architectural response we’re particularly proud of, and one we’re sure residents will be equally proud to call home."

[smartcode_project_cta:default project_id=27816]

Staff Writer

Final homes remaining as Threadneedle, Balwyn completes construction

Joel Robinson

Sydney's top 15 new apartments developments set to launch in 2026

Developer-builder <a href="https://www.apartments.com.au/developers/dasco-australia">DASCO</a> has pushed beyond the now-standard inclusions of rooftop pools and landscaped podiums at its recently launched new Epping project, Senso.

It has laid out over 4,000 sqm of resident-only amenity in a move designed to compete directly with low-density housing on livability, not just density. The result is a development that supports genuine daily use through purposeful spaces distributed across its five-building, 479-apartment precinct.

[smartcode_project:default project_id=134954 project_image_fid=4396]

Two rooftop pools form the anchor of Senso. One is a 27-metre lap pool adjoining a heated spa, designed for everyday fitness rather than just summer leisure. The second sits on a lower podium, allowing different buildings to share in vertical access and reducing crowding during peak times.

It is the secondary spaces that start to distinguish Senso from other large-scale suburban projects. A rooftop cinema is integrated into a landscaped terrace, offering open-air screenings with natural ventilation and passive cooling.&nbsp;

The inclusion of a “sensory walk”, an elevated boardwalk that threads through the site, suggests a rare investment in non-commercial, non-essential amenity: space for quiet movement that doesn’t double as access or traffic circulation.

[smartcode_project:default project_id=134954 project_image_fid=4402]

The gym and wellness centre, often relegated to a small ground-floor room in many builds, takes on more substance here. Residents have access to a fully equipped gym, as well as outdoor yoga areas and meditative zones that integrate greenery and natural light.&nbsp;

The Club Lounge is similarly designed to support multiple use cases, with a private dining terrace, kitchenette, workspace, and lockable wine storage. These aren’t superficial additions; their scale and spatial allocation indicate serious intent for frequent resident use.

[smartcode_project:default project_id=134954 project_image_fid=4391]

Importantly, Senso’s amenities are embedded within a site that spans more than 10,000 sqm, allowing for better separation between spaces and reduced noise spillover, a critical but often overlooked factor in high-density developments. This spatial generosity also enables multiple alfresco kitchens and communal terraces without compromising individual privacy or usable space.

While many developments make claims about lifestyle, few back it with this level of built infrastructure. Senso’s mix of dedicated fitness, wellness, social and passive green spaces suggests a conscious response to the post-pandemic shift in housing expectations, especially among owner-occupiers.&nbsp;

DASCO is one of several leading developers who have taken out Resilience Insurance's Latent Defects Insurance policy, providing buyers with a 10-year structural and waterproofing warranty, and giving them the ultimate peace of mind.

Senso is scheduled for completion in late 2028.

[smartcode_project_cta:default project_id=134954]

The outdoor amenities elevating life at Senso, Epping

Following the proposal by the Minns Labor Government to rezone Parramatta Road to create up to 8,000 new homes, prominent developer Ceerose has gone to the NSW Gov to increase the density of its new mixed-use residential building in Leichhardt.

<a href="https://www.apartments.com.au/builders/ceerose">Ceerose</a>, founded by Edward Doueihi nearly three decades ago, has filed plans for 154 apartments above ground-floor retail at 307-315 Parramatta Road, a key corner site near Norton Street, the main high street strip in Leichhardt.

It's an upsize from the previously approved scheme of 63 apartments across a seven-storey building.

<img alt="Ceerose" data-entity-type="file" data-entity-uuid="ba1ae75b-5f08-43fb-b8d5-3de6d9f6ef71" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202025-12-04%20at%2010.31.39%E2%80%AFAM.png?VersionId=yA3hBBLPH4ev7MsAE0_hieXeqiFqBUb7" />

The project is being advanced through the State Significant Development (SSD) pathway, with concurrent rezoning sought to facilitate the proposal. The 10-storey development would rise over a four-level basement and deliver two retail tenancies, one a larger-format offering and the other a smaller “hole in the wall” space, addressing the Parramatta Road frontage. 21 of the apartments are dedicated as affordable housing.

According to the Urban Design Report by Architecture AND, the scheme includes a podium and tower configuration, with a fine-grain, two-storey parapet street wall that references the traditional shopfront rhythm along the corridor. “An elegant tower form is proposed, combined with a characterful two storey frontage... articulating it as two related buildings, providing consistency with the rhythm and grain of Parramatta Road,” the report notes.

The residential component is split across two slender towers set back from the street edge, a design move aimed at preserving solar access and reducing perceived bulk. This massing strategy also seeks to improve residential amenity by focusing scale toward the quieter northern interface, away from Parramatta Road’s noise and pollution.

<img alt="Ceerose" data-entity-type="file" data-entity-uuid="347f2f8f-5d36-4388-b40a-2e77380b9c19" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202025-12-04%20at%2010.31.02%E2%80%AFAM.png?VersionId=xvyUE2ujT1lzivXTo.mHBJFF4SmfgLtz" />

Architecture AND has worked with Ceerose on previous Inner West projects, and cites a deep familiarity with the local character. Their design draws heavily on context, heritage, and sunlight access considerations, and engages with the Inner West Council’s “Our Fairer Future” strategic planning framework.

The site spans 2,712 sqm and is located near key intersections with Catherine Street, Hay Street, and Redmond Street. It adjoins a public carpark to the north and is within walking distance of Stanmore and Petersham stations. It is also flagged in state and local planning strategies, including the Parramatta Road Corridor Urban Transformation Strategy, as a suitable candidate for increased density.

Ceerose recently completed The Alex Collective on McEvoy Street in Alexandria, Abbie's Lane in Annandale, and the award-winning Munro House in Elizabeth Bay.

The Parramatta Road corridor is coming to life with the proposed rezoning which is serviced by a significant number of bus, light rail and train routes.

Deicorp is progressing with its $1.8 billion <a href="https://www.apartments.com.au/new-apartments/kings-bay-village-five-dock-53-75-queens-road-five-dock-nsw-2046">Kings Bay Village</a> precinct on Parramatta Road in Five Dock, as is <a href="https://www.apartments.com.au/news/nsw/toga-to-push-on-with-five-dock-mixed-use-masterplan">TOGA further down the street</a>. Those two projects alone will bring nearly 2,000 new homes to Parramatta Road.

First look: Ceerose plots mixed-use Leichhardt development on Parramatta Road

North Sydney's landmark 'SBS Building' on Alfred Street is set to be demolished to make way for a new mixed-use residential tower in the booming North Sydney.

Commercial property group FiveX is behind the plans for a <a href="https://www.apartments.com.au/new-apartments/275-alfred-street-north-north-sydney-nsw-2060">39-storey tower</a>, the latest project to advance under the NSW Government’s Housing Delivery Authority pathway.

They are proposing 184 apartments above retail spaces, which will replace the existing 20-storey commercial building. FiveX was set up more than five decades ago by Joshua and Marko Berger. It is currently led by Joshua's son Lesli.&nbsp;

<img alt="First look: Fivex plans 39-storey residential tower at 275 Alfred Street, North Sydney" data-entity-type="file" data-entity-uuid="2efa0980-53fa-4cca-9f9e-9c3c845d4746" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Article%20Feature%20Image%20%28Grid%29%20%281%29_0.png?VersionId=y_YyPMq3NQLfYRs84pP4os9UgWiMLp75" />

According to the Architectural Design Report by <a href="https://www.apartments.com.au/architects/fjc-studio">FJC Studio</a>, the slender tower form has been deliberately designed to respect the site's transitional setting at the southern gateway to the North Sydney CBD, where high-rise towers give way to lower-scale residential precincts.

"The slender tower form and articulated podium establish a respectful relationship with nearby heritage and low rise buildings, including the Whaling Road Heritage Conservation Area,” the architecture firm noted, adding that the tower “completes a missing link in the urban fabric” while enhancing the Alfred Street streetscape.

The proposed building will include a mix of one-, two- and three-bedroom apartments, with 15 percent of the gross residential floor area allocated as affordable housing. There is an agreement already in place that those apartments will be managed by Evolve Housing.

The project aligns with broader state housing objectives, including the National Housing Accord target of delivering 1.2 million new homes by 2029. The Scoping Report filed with the State Significant Development Application (SSDA) suggests the site "presents no impediments to rapid delivery,” with construction able to commence within 12 months of receiving consent.

North Sydney has been one of the most popular suburbs in Sydney for new and off the plan apartment development, but hasn't had the supply to keep up with demand, until recently.

AURA by Aqualand was, for a long time, the only off the plan apartment building on the market. That completed last year, and has sold the majority of its 386 luxury apartments. Recently ALAND launched <a href="https://www.apartments.com.au/new-apartments/the-walden-173-179-walker-street-north-sydney-nsw-2060">The Walden</a> on the same street, selling over $100 million within just a few hours of its launch, while developer CASA also launched&nbsp;<a href="https://www.apartments.com.au/new-apartments/the-mclaren-north-sydney-45-mclaren-street-north-sydney-nsw-2060">The McLaren</a>&nbsp;in the same precinct.

First look: Fivex plans 39-storey residential tower in booming North Sydney

Virtual Reality

Apartment developers have been praised by the RBA for being among the businesses that successfully adjusted their sales practices during the pandemic.

RBA assistant governor Luci Ellis said on Wednesday that apartment developers had been among businesses that had adjusted&nbsp;to lockdowns and other restrictions on activity.

She noted the pandemic had accelerated existing trends to online.

&quot;Online delivery stretches beyond retail,&quot; she noted, adding that the property developer contacts in the RBA liaison program had indicated &quot;they have increased online services and plan to continue with these services.&quot;

&quot;This pattern is apparent in a range of industries, from telehealth and online learning, to construction and property development firms using virtual walk-throughs in place of in-person inspections.&nbsp;

[smartcode_project:default project_id=2905 project_image_fid=162743]

&quot;And although business travel is unlikely to disappear completely, many contacts expect to be more selective about whether in-person meetings are needed,&quot; she said.

Ellis added that the RBA&#39;s move to working from home also entailed switching to liaison by phone and videoconference.

She said the efficiencies of the change facilitated the increased tempo the RBA implemented to keep on top of &quot;more and more frequent discussions&quot; to ascertain what was happening during the pandemic.

&quot;More recently, we have scaled back the tempo to something more &lsquo;normal&rsquo;, and resumed in-person visits in some cases.&nbsp;

&quot;But we plan to continue with a mix of in-person and online meetings,&quot; she said.

Ellis concluded the lasting effects of the pandemic &quot;on where and how we live will touch all of us, directly and indirectly.&quot;

&quot;And they will have implications for housing construction, urban planning, transport and the provision of social services and infrastructure.

&quot;At the same time, we need to be mindful that some of the shifts going on could in part be temporary.&nbsp;

[smartcode_project:default project_id=4939 project_image_fid=152578]

&quot;For example, the border closures have paused immigration, which especially affects Australia&#39;s 2 largest cities.&nbsp;

&quot;And internal migration to Melbourne declined during the extended Victorian lockdown last year.

&quot;Those flows are likely to resume as borders open and restrictions ease, though perhaps at different rates to previous years.&nbsp;

&quot;Similarly, while many of the people moved out of larger population centres to escape the virus, or the lockdowns, some of them might return to their previous locations over time.

&quot;It is difficult to disentangle these transitory effects from the more lasting ones.&nbsp;

&quot;There will be at least some cases of people moving further out from the city centre, because long commutes will not seem so unpleasant if you only need to do it a couple of days a week.&nbsp;

[smartcode_project:default project_id=29048 project_image_fid=151677]

&quot;And where full-time working from home is possible, &lsquo;work from home&rsquo; really starts to mean &lsquo;work from anywhere&rsquo;.&nbsp;

&quot;So for some it has been possible to move to an entirely different population centre.

&quot;These bigger changes are almost certainly going to affect only a minority of the population.&nbsp;

&quot;But there will be some shifts, at least at the margin, which could alter patterns of relative growth.&nbsp;

&quot;These could matter for plans for urban expansion and the provision of new infrastructure, even if the distribution of population doesn&#39;t shift wholesale,&quot; Ellis said.

Her speech, titled, Lessons and Lasting Effects of the Pandemic was&nbsp;to the Ai Group, Adelaide.

The reference to property development firms using virtual walk-throughs came in a speech from RBA assistant governor Luci Ellis

jchancellor

RBA lauds apartment developers using virtual walk-throughs in place of in-person inspections

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Noosa real estate agency Reed &amp; Co. Estate Agents have released a wave of new online virtual home tours as part of their effort to curb the spread of coronavirus.
The tours are live and in 360 degrees for a full viewing experience.
Reed &amp; Co. owner and principal, Adrian Reed, said his company offers buyers the ability to freeze frame, zoom in, and ask questions to the agent in real-time at any time of the day, all from the comfort of their home.
Mr Reed predicts that some would feel the pull of Noosa, "as people start to really assess where they want their best days to be spent."
"We have been creating beautiful property films with the support from Luke Soanes Media for years. They play a critical role when you are selling prestige property. This is the next step to enable a virtual experience in the current environment," he said
"Given we have only started rolling out virtual inspections in the last 24 hours and we have booked 7 private virtual inspections, it is safe to say that there is an appetite from the market to find their dream home."
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While the housing market is set to experience a turbulent time over the next few months, Reed &amp; Co. expect this to have an excellent take-up by both buyers and sellers alike.
An example can be seen here in this <a href="https://youtu.be/xUS8bFACFQ4" target="_blank">introductory video produced by Luke Soanes</a>.
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j.ballantyne1990-6AQqhLzZaK

Reed & Co. Estate Agents release virtual reality home tours to curb coronavirus

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Imagine being able to explore your new apartment, move your furniture around, and change the entire design palette at the click of a button. Thanks to the innovative technology of Virtual Reality (VR) and the talented team behind BVN REAL, apartment floorplans are being brought to life, with several buyers already trialing the product.

The cutting-edge new VR production studio named BVN REAL is a subsidiary business of <a href="/architects/bvn-architecture">award-winning architectural design firm BVN</a> and is led by creative director Barry Dineen and a team of highly skilled Game Developer Designers, 3D Visualisation Artists, VR Experience Developers, and Experience Designers. The product took four years to build and has already won the coveted 'Unreal Award' in 2018 (prior to the public launch) as well as receiving two other nominations in The AEC Excellence Awards.

<blockquote>
“Right now, people need to interpret, imagine, and visualise their future home using architectural drawings, plans, and 3D renders of the space. With VR they can actually step into their future for themselves and feel what it is like to be there. 

Our VR experiences give people the confidence to know that what they are seeing is exactly what they are going to get. It’s building trust and reducing the risk involved in one of the biggest purchases of buyers lives.”
</blockquote>

Barry Dineen, Creative Director at BVN REAL 

<div class="intrinsic">
<div class="intrinsic-inner">
<iframe allow="autoplay; fullscreen" allowfullscreen="" frameborder="0" height="370" id="yui_3_17_2_1_1573710549547_74" src="https://player.vimeo.com/video/312440113?app_id=122963&amp;wmode=opaque" width="650"></iframe>
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</div>

BVN REAL creative director Barry Dineen humbly acknowledged that although previous iterations of the technology were not taken to immediately, perseverance and user research led the team to focus in on how people authentically engage with VR.

<blockquote>
“The result is a powerfully immersive experience designed expressly for human interaction. A lot of developers and sales teams have dismissed VR because they tried a VR experience that was not designed with human behaviour at its core. When they try BVN REAL’s experiences there is an “ah-ha” moment where they see the true potential for VR for themselves.”
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/bvn_real_immersive.jpg" rel="gallery-all" title="Users experiencing VR in the studio"><img alt="" class="image-article-full-width-580px" height="326" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/bvn_real_immersive.jpg?itok=1y6l8TwQ" title="Users experiencing VR in the studio" width="580"></a>

<figcaption>Users experiencing VR in the studio</figcaption></figure>INTUITIVE FEATURES INTEGRATED WITHIN BVN REAL

<ol>
<li>Users can instantly move between different apartment configurations and floorplans to compare options on offer</li>
	<li>Users have the ability to configure the space in real-time
	<blockquote>
	“Our experiences allow them to try out different materials and finishes options, change out furniture and fittings to their taste, or even strip it back to the empty shell so that they can get a better feeling for the space itself.”
	</blockquote>

	Barry Dineen, Creative Director at BVN REAL
	</li>
	<li>A realistic sunlight system enables users to experience the property at all times of the day</li>
	<li>All elements of the apartments virtually function the way they would in real life
	<blockquote>
	“A major goal of any VR experience is presence – feeling like you are actually in that place. When a user tries to turn on a tap and the tap does nothing, they are reminded that they are in a virtual environment. 

	We want the technology to disappear so that they can truly appreciate the design of a space. At first adding running taps felt like a novelty but over time we have grown to realise the importance of reacting to people’s input.”
	</blockquote>

	Barry Dineen, Creative Director at BVN REAL

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</li>
	<li>BVN REAL experiences are often ‘multiplayer’ because people feel more relaxed and comfortable when sharing the virtual experience with another real person. Currently, an avatar is used to represent those in the VR simulation with you
	<blockquote>
	“Realistically not many people are buying apartments on their own so we are trying to replicate what would happen if the apartment already existed. People walk around together a discuss the features and amenities. What really amazes us in our VR experiences is how many important conversations happen in the bathroom - even when the VR is situated on the 83rd floor of Sydney’s highest residential building with amazing views over the city.”
	</blockquote>

	Barry Dineen, Creative Director at BVN REAL

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</li>
	<li>Sales agents can join in at any stage to answer any questions live from within the VR simulation</li>
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HOW VR CAN PROVIDE TRANSPARENCY IN THE OFF-THE-PLAN MARKET

In concurrence with Barry Dineen’s sentiment about VR giving buyers the ability to see a home before they buy it, BVN Co-CEO Neil Logan explains that it also helps provide more transparency and helps advocate for better built outcomes.

<blockquote>
“VR has radically changed the way we communicate design. What was once opaque to many is now transparent and easily digestible. It has facilitated better understanding of design intent and has provided the opportunity for better built outcomes. 

We are proud to make this service available to broader markets. In doing this we believe that we are contributing to the design of a better future”.
</blockquote>

BVN co-CEO Neil Logan

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/penthouse_hero.jpg" rel="gallery-all" title="Penthouse apart VR "><img alt="" class="image-article-full-width-580px" height="426" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/penthouse_hero.jpg?itok=GpWjXi6N" title="Penthouse apart VR " width="680"></a>

<figcaption>Penthouse apart VR</figcaption></figure>WHAT’S INVOLVED IN THE PRODUCTION OF A VIRTUAL WALKTHROUGH

A typical 3-bedroom apartment takes approximately 2 to 4 weeks to develop. Often architects will use BIM to build their designs in 3D, making it easier to prepare each design component for the gaming software used to create the virtual reality experience (BVN REAL use Unreal Engine from Epic Games).

Designers will also supply the BVN REAL team with imagery of the fixtures, finishes, and furniture, which will be used to populate the VR design.

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WHAT DOES THE FUTURE OF BVN REAL LOOK LIKE?

Virtual Reality’s capabilities extend far beyond unbuilt architecture. Not only is BVN REAL exploring VR within our current reality, but also within purely virtual worlds that will never exist in our own. In the past, the team has created Makerspaces which allow school students to build and launch full-size rockets.

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<iframe allow="autoplay; fullscreen" allowfullscreen="" frameborder="0" height="360" id="yui_3_17_2_1_1573710534038_74" src="https://player.vimeo.com/video/343358323?app_id=122963&amp;wmode=opaque" title="MakerspaceX" width="736"></iframe>
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Creative Director Barry has grand ideas for the future of BVN REAL, such as developing the world’s largest museum/gallery.

<blockquote>
“I really want to develop the worlds biggest museum/gallery as a virtual place that people can visit that allows us to do things and see things that we could never do or see in the real world – and it would be accessible to everyone.”
</blockquote>

Barry Dineen, Creative Director at BVN REAL 

We look forward to following the progress of BVN REAL’s exciting future developments with the VR architecture space.

 

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Olivia Round

Introducing BVN REAL: Off-the-plan virtual reality house viewings are here

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EXPERT OBSERVERS
As virtual reality technology improves, it creates new opportunities for travellers seeking new experiences. This is the latest instalment of our <a href="https://theconversation.com/au/topics/tourism-and-technology-60904" target="_blank">series</a> exploring how technology is changing tourism.
Tourism is often about seeking deeper emotional and personal connections with the world around us. It’s a quintessential part of the “<a href="https://www.propertyobserver.com.au/http://journals.sagepub.com/doi/abs/10.1177/0047287507304039" target="_blank">experience economy</a>”, creating memories that can be recalled, re-lived and re-shared for a <a href="https://www.emeraldinsight.com/doi/abs/10.1108/TR-03-2017-0041" target="_blank">lifetime</a>.
But not all travel experiences take place in the real world. With the evolution of virtual reality (VR) technology, tourism is increasingly a mash-up of physical and virtual worlds. VR can even remove the need to travel entirely.
Excessive tourism, or over-tourism, in popular destinations can degrade heritage sites, the quality of life of host communities, and the experience of visitors. Virtual reality not only offers alternative forms of access to threatened <a href="https://dl.acm.org/citation.cfm?id=3167974" target="_blank">locations</a>, it also recreates historical experiences and provides virtual access to remote locations you might not make it to otherwise.
<a href="https://images.theconversation.com/files/240186/original/file-20181011-72133-pgadsr.jpg?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=1000&amp;fit=clip"><img src="https://images.theconversation.com/files/240186/original/file-20181011-72133-pgadsr.jpg?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;fit=clip" alt=""></a> Up to 6,000 people were visiting Maya Bay every day before it was closed to tourists. <a class="source" href="https://www.shutterstock.com/image-photo/maya-bay-phi-leh-island-thailand-128142050?src=qbfXg2R67vydk-u6AmL41w-1-9" target="_blank">Shutterstock</a>
<h2>Evoking a sense of ‘being there’</h2>
Our brains seem to have an inbuilt VR-like mechanism that enables us to live <a href="https://www.emeraldinsight.com/doi/abs/10.1108/TR-03-2017-0041" target="_blank">imagined experiences</a>. Much of our waking life is spent thinking about either the past (retrospection) or the future (prospection). This is known as <a href="https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3815569/" target="_blank">mind wandering</a>.
During these events we’re not paying attention to the current world around us. Instead, we’re recalling memories, or creating and processing imagined futures.
When we’re engaged in mind wandering, our brains process and appraise mental images via the same <a href="https://www.tandfonline.com/doi/abs/10.1080/13683500.2017.1388770?journalCode=rcit20" target="_blank">neural pathways</a> they use to receive stimuli from the real world. So, the imagined past or future can evoke emotions and feelings similar to how we react to everyday life.
VR can elicit these same feelings. Virtual worlds use sensory stimulation and vivid imagery to generate authentic experiences. Immersion in these environments <a href="https://www.tandfonline.com/doi/abs/10.1080/13683500.2017.1388770?af=R&amp;journalCode=rcit20" target="_blank">can lead to a deeper understanding</a> of a place or event than simply reading about it or looking at pictures.
There is evidence virtual reality can create absorption, or a state of attention, leading to a sense of “<a href="https://www.researchgate.net/publication/322112864_Determining_Visitor_Engagement_through_Augmented_Reality_at_Science_Festivals_An_Experience_Economy_Perspective" target="_blank">presence</a>” or “<a href="https://www.researchgate.net/publication/312046962_Virtual_Reality_and_Attitudes_Toward_Tourism_Destinations" target="_blank">being there</a>”. After a tourism VR experience of the Great Barrier Reef, for example, <a href="https://www.tandfonline.com/doi/abs/10.1080/13683500.2017.1388770?af=R&amp;journalCode=rcit20">participants reported experiencing</a> a sense of relaxation, similar to that gained from travel in real life.
<h2>What VR tourism looks like</h2>
<h3>Choosing a destination</h3>
Immersive videos of Australian holiday destinations created by Tourism Australia have been viewed more than 10.5 million times over the past two years. Research conducted by <a href="http://www.tourism.australia.com/content/dam/assets/document/1/6/y/7/t/2003897.pdf" target="_blank">Tourism Australia</a> shows that almost 20% of consumers have used VR to choose a holiday destination, while about 25% plan to use VR to choose a future destination. There is evidence VR can sometimes <a href="https://www.researchgate.net/publication/314949464_Understanding_Virtual_Reality_in_Marketing_Nature_Implications_and_Potential" target="_blank">surpass reality</a>, potentially leading the participant to choose an alternate destination.
<iframe src="https://www.youtube.com/embed/t88g8sZaVi4?wmode=transparent&amp;start=0" frameborder="0" width="440" height="260"></iframe> A 360 degree video of Stokes Bay on Kangaroo Island in South Australia.
<h3>Sustainability</h3>
In March, Thai authorities closed sections of the famous Maya Bay (which featured in Hollywood movie The Beach) because over-tourism threatened coral reefs. VR could offer experiences of locations like this without impacting the natural environment. It could also help support capacity management at “bucket list” destinations, such as Machu Picchu. But if VR is too effective at reducing visitation, alternate forms of income for local people need to be developed to support economic viability.
<iframe src="https://www.youtube.com/embed/RhQY6sKmEo0?wmode=transparent&amp;start=0" frameborder="0" width="440" height="260"></iframe> Visiting Machu Picchu.
<h3>Historical recreations</h3>
In 2018, the Australian War Memorial brought the <a href="https://www.awm.gov.au/hamelvr" target="_blank">Battle of Hamel</a> to virtual life using 3D and 360 degree video. Designers of the A$100 million Sir John Monash Centre in Villers-Bretonneux, France used immersive video, interactive touch screens and historical relics to <a href="https://www.smh.com.au/world/europe/sir-john-monash-world-war-i-recreation-so-real-it-will-make-you-cry-20180422-p4zazg" target="_blank">recreate the soldiers’ experience</a> on the Western Front during WWI. Similar work is being completed in regional Australia to recreate life on a US Airbase on “the Brisbane Line” – Australia’s controversial last point of defence in WWII.
<iframe src="https://www.youtube.com/embed/GlNPUZbccrQ?wmode=transparent&amp;start=0" frameborder="0" width="440" height="260"></iframe> Audiences can immerse themselves in the key action fought on 4 July 1918 on the Western Front via VR.
<h3>Access to remote areas</h3>
Wildlife watching can elicit <a href="https://www.youtube.com/watch?v=Q6AiIK2huHU" target="_blank">feelings</a> of empathy, surprise, novelty, even fear. It can also generate excitement, stimulation, entertainment and learning. But government regulation, cost, remoteness and seasonality of migratory patterns may limit opportunities for people to encounter some of the awe-inspiring creatures on our planet. Virtual immersion can offer alternatives that support conservation goals and provide transformative visitor experiences.
<iframe src="https://www.youtube.com/embed/JApQBIsCK6c?wmode=transparent&amp;start=0" frameborder="0" width="440" height="260"></iframe> Birdly is a flight simulator that uses arm holsters and 3D goggles to give a person the feeling of a bird soaring above ground.
<h2>Enhancing health and wellbeing</h2>
VR tourism could also help to increase health and well-being. Long working hours can lead to anxiety and depression. Research demonstrates <a href="https://www.propertyobserver.com.au/http://journals.sagepub.com/doi/abs/10.1177/1467358416638918" target="_blank">immersion in the outdoors</a> encourages relaxation, rejuvenation, expectation, surprise, trust in oneself, and improved self-esteem that can contribute to reduced symptoms. Short breaks using tourism-based VR experiences can mirror these effects and improve health.
<iframe src="https://www.youtube.com/embed/ZW3AiBjuH08?wmode=transparent&amp;start=0" frameborder="0" width="440" height="260"></iframe> Tourists encounter whales in the wild and are treated to a spectacular display.
New possibilities for VR <a href="https://www.sciencedirect.com/science/article/pii/S0261517709001332" target="_blank">applications</a> – both practical and pleasurable – are emerging as the technology evolves. And as travellers seek new and novel experiences, combining virtual with real world experiences may become a common feature of tourism in the future.<img src="https://counter.theconversation.com/content/101258/count.gif?distributor=republish-lightbox-basic" alt="The Conversation" width="1" height="1" style="border: none !important; box-shadow: none !important; margin: 0 !important; max-height: 1px !important; max-width: 1px !important; min-height: 1px !important; min-width: 1px !important; opacity: 0 !important; outline: none !important; padding: 0 !important; text-shadow: none !important;">
<a href="https://theconversation.com/profiles/vikki-schaffer-531166" target="_blank">Vikki Schaffer</a>, Program Co-ordinator and Lecturer, Tourism, Leisure and Event Management, <a href="http://theconversation.com/institutions/university-of-the-sunshine-coast-1068" target="_blank">University of the Sunshine Coast</a>; <a href="https://theconversation.com/profiles/alexandra-bec-541089" target="_blank">Alexandra Bec</a>, Postdoctoral research fellow, <a href="http://theconversation.com/institutions/university-of-the-sunshine-coast-1068" target="_blank">University of the Sunshine Coast</a>; <a href="https://theconversation.com/profiles/brent-d-moyle-541088" target="_blank">Brent D. Moyle</a>, Associate Dean (Research), Faculty of Arts Business and Law / A/Professor of Tourism, USC Business, <a href="http://theconversation.com/institutions/university-of-the-sunshine-coast-1068" target="_blank">University of the Sunshine Coast</a>, and <a href="https://theconversation.com/profiles/noel-scott-282162" target="_blank">Noel Scott</a>, Professor at the Institute of Tourism, <a href="http://theconversation.com/institutions/griffith-university-828" target="_blank">Griffith University</a>
This article is republished from <a href="http://theconversation.com" target="_blank">The Conversation</a> under a Creative Commons license. Read the <a href="https://theconversation.com/vr-technology-gives-new-meaning-to-holidaying-at-home-but-is-it-really-a-substitute-for-travel-101258" target="_blank">original article</a>.
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Can VR technology be a substitute for travel?

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REA Group has constructed a technology and invention space in Melbourne's Richmond to create, trial and launch the newest technologies for consumers to experience property.
REALABS will house a range of new technologies such as virtual reality, augmented reality, drones and robotics and will become the training centre for the Group’s global graduates, design engineers and product teams. 
Nigel Dalton, chief information officer has been appointed chief inventor.
The role of chief engineer role will replace that of the chief information officer, with a global search to fill the role underway.
REALABS will officially open in November 2016. 
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Former REA Group CIO Nigel Dalton named chief inventor, gifted tech think tank

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Residential listings can now be seen in virtual reality on realestate.com.au with the release of a new app on Google's mobile virtual reality platform Daydream.
The toolkit is built on Matterport’s VR Software Development Kit (SDK) with the number of properties available in VR to increase as the technology is more widely adopted.
Nigel Dalton, REA Group chief inventor said it is Australia’s first property app on Daydream. realestate VR will change the way people experience and interact with property.
"By 2020, most Australian homes will have VR headsets, and we’re confident the leading real estate agents will embrace virtual reality to create a brand new experience for a whole new generation of property seekers," he said.
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"The simplest practical example of virtual reality creating time for people is open for inspections. Instead of mum, partner and the kids running across town to view potential properties, either to purchase or rent, this time-consuming process could now happen in one place in just a matter of minutes.”
Matt Bell, Matterport chief strategy officer said Matterport's VR SDK allows anyone to quickly create VR applications using real-world content, enabling VR to be rapidly adopted across a range of industries.
Realestate VR by realestate.com.au is available in the Google Play Store for use on Daydream View, Google’s mobile VR headset and controller. For more information, visit <a href="https://www.realestate.com.au/vr/" target="_blank">www.realestate.com.au/vr/</a>
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Realestate.com.au launches virtual reality property app

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A virtual reality entertainment centre will open on the ground floor of Collingwood's medium density apartment complex You And I on the corner of Smith and Mater Street.
That VR Joint  will offer VR movies, games and social VR, and will provide all equipment and gear from Samsung, HTC, Oculus Rift and a GT Ultimate motion simulator chair.
Sal Quah, operations director at ICD Property, said That VR Joint is the first of its kind in Melbourne and will have a great audience in Collingwood.
“One of the main reasons we decided to develop in the area was due to the audience we’d know we’d attract, so it’s great to see retailers identifying the same markets with us and setting up shop to continue the gentrification of the area,” he said.
That VR Joint will be the first and only retailer located on the ground floor of You And I.
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You And I bring virtual reality to Collingwood

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A virtual reality toolkit has been launched to provide VR content creation and production.
Real VR, run by Jason Salter, formerly of Laing+Simmons and Ray White, has an existing agreement in place to provide VR content for Samsung through its affiliation with the global Start VR business.
He said to describe virtual reality as dynamic is an understatement: new applications and products are surfacing every week. 
"Real estate is a natural frontier for VR and Real VR has been established to provide a base for this market on the verge,” he said.
“The market for real estate is becoming increasingly international and the appetite among developers and agents, looking to communicate their products to the market in ways never before possible, is growing. 
“There has always been a disconnect when buying property off-the-plan. No matter how meticulously designed a display apartment might be, until you can offer buyers an immersive experience of a property you are not communicating your value proposition in the purest, most complete way. 
“And you certainly can’t showcase a display apartment to a buyer halfway across the world. 
“Real VR has been established to fill the hole in both the VR and real estate project marketing landscapes by providing the global launchpad for VR in real estate. The writing has been on the wall but only now, with the establishment of Real VR, does VR technology have a clear path for its inevitable march into real estate marketing."
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Virtual reality moving into real estate

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Australian property seekers and daydreamers will soon be able to explore their dream home in virtual reality through realestate VR, realestate.com.au’s virtual reality property app.
Coming soon to Android mobile devices, realestate VR will allow people to tour.
Selected properties on realestate.com.au will soon be available to view in virtual reality, giving real estate agents a key point of difference as they endeavour to make their property stand out from the crowd.
realestate.com.au continues to invest in, and trial new technology.
Nigel Dalton, Chief Information Officer at REA Group, commented that while virtual reality is not a new innovation, they had been trialling and testing its functionality for some time now.
“All you need to do is look at the runaway success of the Pokemon Go app to realise how in demand new technology is.
"We’re confident that both augmented reality and virtual reality will become increasingly useful tools for property seekers when looking for their next home.”
Realestate VR by realestate.com.au will be available in the coming months for download from Android app stores, including Google Daydream and Oculus for Samsung Gear VR.
 
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