Not all apartment amenities are immediately visible.

Swimming pools, gyms, rooftop terraces and residents' lounges have long featured on buyers' wishlists, but as the way Australians live has changed, so too have the features that make apartment living more convenient.

Increasingly, buyers are placing value on the practical aspects of day-to-day life. Fast internet, EV charging, secure bike storage, flexible workspaces and parcel management are becoming just as relevant as lifestyle amenities, reflecting changing habits and expectations.

Online shopping has been one of the biggest drivers of that shift.

Australians spent a record $82.6 billion shopping online in 2025, with almost one in every four retail dollars now spent digitally, making parcel deliveries a routine part of everyday life rather than an occasional convenience.

For apartment residents, however, receiving those deliveries isn't always straightforward.

Without someone home to accept a parcel, deliveries can be redirected to a nearby Post Office, left in building foyers or common areas, or require building management to temporarily store packages. As apartment living continues to grow across Australia's cities, parcel management has become an increasingly important consideration for both residents and developers.

Australia Post's Parcel Locker network is one response to that shift.

<iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" referrerpolicy="strict-origin-when-cross-origin" src="https://www.youtube.com/embed/KPZ9j5FRdsQ?si=Qztc1dNP3ZvEIUhb" title="YouTube video player" width="560"></iframe>

Rather than relying on home delivery, eligible parcels can be directed to a nominated Parcel Locker, where they're securely stored until collected. Once a parcel arrives, residents receive a notification through the AusPost app or SMS and can retrieve it using a one-time code or QR code at a time that suits them.

The network has expanded to more than 1,500 locations nationwide, with Parcel Lockers positioned at Post Offices, shopping centres, supermarkets, transport hubs and, increasingly, within or alongside residential developments.

That growing presence reflects a broader change in how apartment buildings are being planned.

Developers are increasingly considering the operational side of apartment living alongside traditional lifestyle amenities. Just as secure mailrooms, bicycle storage and EV charging have become more common inclusions, parcel management is emerging as another feature that supports everyday convenience.

It also helps preserve the arrival experience within a building. Carefully designed lobbies and communal spaces can quickly become cluttered when deliveries accumulate, while secure parcel solutions reduce the likelihood of missed deliveries or parcels being left unattended.

For buyers comparing apartments, these everyday details are becoming part of the decision-making process.

Location, floorplans and finishes remain fundamental, but the features that simplify daily life are carrying greater weight than they once did. As online shopping continues to shape consumer behaviour, secure parcel delivery is increasingly becoming another amenity worth looking for.

Joel Robinson

Parcel delivery is joining the apartment amenity checklist

Inca Property Group has lodged a State Significant Development Application (SSDA) for Dawn, a 53-apartment oceanfront development overlooking Mona Vale Beach.

The proposal, at 35-39 Darley Street East, would replace an existing 18-apartment strata building with a new owner-occupier-focused development comprising 53 two and three-bedroom apartments, including nine affordable built-to-rent residences delivered under the State's infill affordable housing scheme.

Positioned on a 2,679 sqm elevated site around 280 metres from Mona Vale Beach, the development has been designed to maximise panoramic ocean views while responding to the site's sloping topography.

<a href="https://www.apartments.com.au/developers/inca-property-group">Inca Property Group</a> Managing Director Josh Thompson said the State Significant pathway provided greater certainty for projects of this scale.

"This State Significant pathway gives the team real certainty to progress <a href="https://www.apartments.com.au/new-apartments/dawn-35-39-darley-street-east-mona-vale-nsw-2103">Dawn</a> through to completion," Thompson said.

"It allows us to acquire a one-off site, design it carefully and deliver the right offering for the suburb, assessed by the NSW Government's planning department."

The project is one of the first developments in the area to be assessed under the NSW Government's Low and Mid-Rise Housing policy, with the site sitting on the edge of the policy's designated inner area.

The proposal includes three basement levels providing 124 car spaces, alongside a range of resident amenities including a swimming pool, gym, sauna, wellness facilities and private plunge pools for selected ground-floor and penthouse apartments.

<img alt="Dawn" data-entity-type="file" data-entity-uuid="fc1a1daf-0ce4-4f12-9076-b1fa553c7a91" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-21%20at%208.42.11%E2%80%AFAM.png?VersionId=4GZ9h.gpNkTljbxyAET8Jfhv51XUamDm" />

Thompson said Dawn had been designed specifically for owner-occupiers and downsizers, a buyer profile that has driven demand across Inca's recent Upper North Shore developments.

"The majority of buyers in our recent North Shore projects have been downsizers, and we are learning exactly what this market is looking for. Beyond the location itself, we have included resort-style amenities to deliver a genuine lifestyle offering," Thompson said.

Located within walking distance of Mona Vale Beach, the town centre, Mona Vale Golf Club and the Royal Motor Yacht Club, Dawn represents Inca's first Northern Beaches project following the sell-out of Tara on Park in Waitara and Ellis Residences, currently under construction in St Ives.

Construction will be undertaken by Inca's in-house construction arm, GOP Constructions.

Dawn is the latest major apartment proposal for Mona Vale, with the suburb emerging as one of the key beneficiaries of the NSW Government's new Low and Mid-Rise Housing policy.

New developer One Living, led by industry veteran Joseph Scuderi, recently secured a site on Mona Vale Road, on the border of Mona Vale and Pymble, where it is planning around 140 apartments.

IPM is also planning its third project in Mona Vale, significantly increasing the scale of its previous developments with an 82-apartment proposal at <a href="https://www.apartments.com.au/new-apartments/159-167-darley-street-west-mona-vale-nsw-2103">159-167 Darley Street West</a>, opposite Bayview Golf Course and less than 800 metres from Mona Vale town centre.

Read more:&nbsp;<a href="https://www.apartments.com.au/news/nsw/one-living-enters-sydneys-new-apartment-market-with-northern-beaches-site-acquisition">One Living enters Sydney's new apartment market with Northern Beaches site acquisition</a>

Read more:&nbsp;<a href="https://www.apartments.com.au/news/nsw/first-look-ipm-plans-third-mona-vale-project">First look: IPM plans third Mona Vale project</a>

First look: Inca eyes Mona Vale with State Significant DA for Dawn apartments

Seasoned Victorian apartment developer <a href="https://www.apartments.com.au/developers/central-equity">Central Equity</a> has logged more than $400 million in sales in its luxury apartment project Palmera Residences at Northcliffe on the Gold Coast.&nbsp;

Central Equity Director Karl Kutner said the sales result reflected a combination of location, product quality and delivery certainty with the project already under construction by building powerhouse Multiplex.&nbsp;

"Surpassing $400 million in sales since launch is a significant milestone and an outstanding endorsement of <a href="https://www.apartments.com.au/new-apartments/palmera-residences-gold-coast-18-garfield-terrace-surfers-paradise-qld-4217">Palmera Residences</a>,” he said.&nbsp;

"We believe one of the key reasons for this strong result is the confidence purchasers have in knowing the project is under construction with Multiplex. Buyers are increasingly looking for certainty. They want to know that the project they commit to today will be delivered by an experienced team with a proven track record."&nbsp;

[smartcode_project:default project_id=108274 project_image_fid=365782]

Kutner said it was clear there was still high demand for luxury projects that offered certainty of delivery.&nbsp;

“We are in a market where many residential developments have faced delays due to rising construction costs, labour shortages and financing challenges,” said Kutner.&nbsp;

"But having construction underway has provided our buyers with resounding confidence backed by more than 40 years of development delivery by Central Equity combined with construction by one of Australia's most respected construction companies."&nbsp;

[smartcode_project:default project_id=108274 project_image_fid=365785]

Central Equity is one of Australia's most experienced privately-owned property developers. Over more than four decades, the company has delivered in excess of 85 residential developments including 10,000 apartments and many thousands of stand alone homes.&nbsp;

Located on Garfield Terrace at Northcliffe, between Surfers Paradise and Broadbeach, Palmera Residences occupies one of the Gold Coast's most sought after beachside locations. The development has been designed to appeal to owner occupiers seeking premium residences that combine generous living spaces and resort style amenities.&nbsp;

Palmera Residences will feature an exceptional collection of resort style amenities, including two swimming pools: a generously sized family pool with safe shallow zones for relaxed recreation, and a 20 metre lap pool positioned to maximise all day sunlight.&nbsp;

Residents will also enjoy exclusive access to wellness and recreational facilities including a magnesium pool, sauna, yoga studio, expansive fitted gymnasium, resident lounge, outdoor BBQ’s&nbsp;and indoor and outdoor dining areas, together with a dedicated concierge and luxurious hotel inspired entrance foyer.&nbsp;

[smartcode_project:default project_id=108274 project_image_fid=365767]

A unique feature at Palmera Residences has been designed to enhance the Gold Coast lifestyle which includes both indoor and outdoor gymnasium facilities, together with thoughtfully designed indoor and outdoor dining and entertaining areas. A corner café has also been incorporated to provide residents with a destination for their everyday needs.&nbsp;

Kutner said buyer demand had been broad based with purchasers attracted from interstate as well as throughout South East Queensland.&nbsp;

"We're seeing strong interest from owner occupiers, lifestyle buyers and people relocating to the Gold Coast. Many purchasers have been searching for a premium beachside residence where quality, design and delivery are equally important."&nbsp;

[smartcode_project:default project_id=108274 project_image_fid=365771]

Kutner said the sales milestone was an important achievement, but the focus remained firmly on delivering an exceptional development.&nbsp;

"While reaching $400 million in sales is an important milestone, our priority remains delivering a project that exceeds purchaser expectations,” he said.&nbsp;

"Palmera Residences has been designed to become one of the Gold Coast's landmark residential addresses, and we look forward to welcoming our purchasers to their new homes."&nbsp;

There are a limited number of residences remaining in selected configurations with pricing from $2,950,000 to $8,950,000. Palmera Residences is also crowned by expansive penthouses with wrap around views.

[smartcode_project_cta:default project_id=108274]

Construction certainty and strong buyer demand drive major sales result for luxury Gold Coast development

Palmera Residences fly out the door as sales pass $400 million

National property developer <a href="https://www.apartments.com.au/developers/goldfields-group">Goldfields</a> has appointed BINAH as its construction partner for Quartet, its new Brisbane apartment development in the undersupplied suburb of <a href="https://www.apartments.com.au/developments/milton-qld-4064">Milton</a>.

Located just two kilometres from the Brisbane CBD and moments from key 2032 Olympic precincts, <a href="https://www.apartments.com.au/new-apartments/quartet-milton-33-manning-street-milton-qld-4064">Quartet</a> will deliver 131 one, two, three, and four-bedroom apartments priced from $1 million to $4.2 million, combining elevated design with a wellness-focused lifestyle offering.&nbsp;

[smartcode_project:default project_id=108736 project_image_fid=368000]

Goldfields’ Chief Executive Officer, Lachlan Thompson, said the appointment of <a href="https://www.apartments.com.au/builders/binah-constructions">BINAH</a> marked an important milestone for the project.&nbsp;

“Bringing BINAH on board as our construction partner will allow us to bring our vision for Quartet forward with a team that has a proven track record of delivering high-quality residential projects,” Thompson said.&nbsp;

“We’ve taken a considered approach to progressing the site because we wanted to deliver the whole package. Buyers ultimately back great developers, great projects and great builders, and with Quartet, we’ve made sure all three line up.

“People want certainty, they want to know the project will be built, that the homes will be delivered as promised, and that the developer stands behind the quality of what they create. That’s something Goldfields has built its reputation on over many years.”&nbsp;

[smartcode_project:default project_id=108736 project_image_fid=367993]

BINAH’s Managing Director, Khalil Hafza, said the company was proud to be partnering with Goldfields to deliver Quartet.&nbsp;

“Quartet is an exciting project to bring to life, particularly given the level of detail in the residences and the extensive rooftop amenity planned for the building,” Mr Hafza said.&nbsp;

“Our focus is on delivering a high-quality build that brings that design vision to life and creates homes residents will enjoy for many years.”&nbsp;

[smartcode_project:default project_id=108736 project_image_fid=367999]

The facilities at Quartet have been feared towards the roof, with a&nbsp;25 metre lap pool, spa, sauna and cold plunge, and a communal barbecue area and alfresco.

Town planning was designed by <a href="https://www.apartments.com.au/architects/rothelowman">Rothelowman</a> and brought to life by Melbourne-based architecture firm Cera Stribley.

<a href="https://www.apartments.com.au/interior-designers/cera-stribley">Cera Stribley</a> Co-Founder and Managing Principal, Dom Cerantonio, said the project responds to both its riverside setting and Brisbane’s evolving urban character.&nbsp;

“Quartet has been designed to sit comfortably within its riverside context, offering a refined take on urban living through well-planned, generously proportioned residences that will stand the test of time,” Mr Cerantonio said.&nbsp;

“An emphasis on natural light, natural textures and carefully selected finishes from timber and marble to premium appliances, creates calm, considered interiors designed for comfort and long-term liveability.”&nbsp;

Construction of Quartet will commence in July 2026, with completion anticipated in Q4 2028.

[smartcode_project_cta:default project_id=108736]

Construction to commence on 131-residence tower designed around wellness-focused living

Goldfields appoints BINAH for Quartet apartments in Milton

The first partnership between national developer <a href="https://www.apartments.com.au/developers/fortis">Fortis</a> and Adelaide-based developer <a href="https://www.apartments.com.au/developers/otello">Otello</a> has made a strong start, with the pair securing $21 million in unconditional sales at <a href="https://www.apartments.com.au/new-apartments/one-four-four-hutt-adelaide-144-hutt-street-adelaide-sa-5000">One Four Four Hutt</a>&nbsp;on the edge of the Adelaide CBD.

Over a third of apartments have been snapped up in the boutique 44-apartment project on the corner of Hutt Stret and Wakefield Road. Local downsizers and owner-occupiers wanting to remain in Adelaide's tightly-held southeast quarter have been the most prominent purchasers.

The DKO-designed, mixed-use development is one of the few new apartment projects in the precinct, an area where new housing supply has remained limited despite continued demand from buyers wanting to stay close to the CBD, Victoria Park and Adelaide's established east-end amenities.

[smartcode_project:default project_id=151233 project_image_fid=375378]

Fortis Head of Development SA Arthur Dendrinos said the early sales reflected both the strength of the local owner-occupier market and confidence in the Hutt Street location.

"The level of early commitment reflects the confidence local buyers have in the Hutt Street precinct," Dendrinos said.

"Many purchasers are long-term east-end residents who love the area and want to stay connected to the neighbourhood. They recognise the value of a well-designed, well-located development.

"Our partnership with Otello has been central to this success, and the number of unconditional sales at this stage only strengthens our confidence in the South Australian market."

[smartcode_project:default project_id=151233 project_image_fid=375379]

Otello Director Daniel Harris said the sales result also highlighted the lack of new apartment opportunities within the Hutt Street precinct.

"One Four Four Hutt has clearly resonated with buyers, with strong early sales reflecting both the appeal of the Hutt Street corridor and the lifestyle on offer," Harris said.

"The activated ground-floor retail has also been a key drawcard, with purchasers responding to the vision of a more vibrant and connected streetscape, not just the residences themselves."

One Four Four Hutt will deliver 44 one, two and three-bedroom apartments, alongside a collection of penthouses, above a ground-floor retail offering designed to further activate the Hutt Street precinct.

Construction is scheduled to commence in the third quarter of this year, with completion anticipated in 2028.

[smartcode_project_cta:default project_id=151233]

Fortis Head of Development SA Arthur Dendrinos said the early sales reflected both the strength of the local owner-occupier market and confidence in the Hutt Street location.

Fortis makes Adelaide debut with Otello as One Four Four Hutt records strong early sales

VicTrack

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Another station precinct development authorised by VicTrack has slipped into construction mode.

Piling works have begun on the southern building adjacent to Jewell railway station, which is part of a development backed by Neometro that will deliver approximately 120 new apartments metres away from a refurbished station and concourse. The southern building will eventually front both Barkly Street and the station forecourt.

The MA Architects-designed Barkly Street building will rise eight levels and include over 70 apartments and a green rooftop area. 

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/ext_south_snippet_final_lowres_copy.jpg" rel="gallery-all" title="Jewell Station's southern building is under construction. Image: NeoMetero"><img alt="" class="image-article-full-width-580px" height="352" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/ext_south_snippet_final_lowres_copy.jpg?itok=yQOUBdnY" title="Jewell Station's southern building is under construction. Image: NeoMetero" width="580"></a>

<figcaption>Jewell Station's southern building is under construction. Image: NeoMetero</figcaption></figure>Its move to construction has also seen the apartments within the second building dubbed 17 Union Street released for sale. BKK Architects are responsible for the design of the Union Street building, in addition to acting as master-planners for the entire precinct.

According to the architecture practice, VicTrack were swayed in the direction of their submission for the station precinct renewal due to their design led solution which incorporated the latest in community consultation, sustainable practices, integrated living and adaptability.

According to VicTrack Jewell station's upgrade will also be delivered as part of the initial build.

Meanwhile, Ormond Station's redevelopment is back on the agenda as developer DealCorp seeks to placate authorities in a bid to have the multi-level apartment project revived. Architects ClarkeHopkinsClarke originally devised a 13 storey tower for site.

<blockquote>
Following the removal of a level crossing on North Road, the development of this land and airspace will capture value within the site, making it possible for the delivery of key public infrastructure. Secondly it will serve as a link between the two existing retail precincts flanking the train line, generating an expanded offering and improved experience for local shoppers as well as better commercial opportunities for the current tenancies.

Thirdly, it will introduce a quality apartment style product into this established residential community with a more affordable entry point into the market.

ClarkeHopkinsClarke
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image317.jpg" rel="gallery-all" title="Ormond Station's initial 13 storey design. Image: ClarkeHopkinsClarke"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image317.jpg?itok=WlnCeQF2" title="Ormond Station's initial 13 storey design. Image: ClarkeHopkinsClarke" width="580"></a>

<figcaption>Ormond Station's initial 13 storey design. Image: ClarkeHopkinsClarke</figcaption></figure>The Victorian Parliament didn't see the project in the same light, electing to vote down the development primarily due to its height.

Earlier this month, The Age <a href="https://www.theage.com.au/politics/victoria/renewed-design-for-high-rise-ormond-tower-20180304-p4z2ry">reported </a>that DealCorp's intentions for the development were back on track, albeit minus three levels. Owned by VicTrack, the site is now likely to host a ten level mixed-use building consisting primarily of apartments, with a full line supermarket, specialty retailers, bike share facilities and civic plaza included.

After holding positive talks with the state opposition, DealCorp will likely submit revised plans to the Level-Crossing Removal Authority for Ormond Place later this month.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image318.jpg" rel="gallery-all" title="Ormond Station's low-rise component. Image: ClarkeHopkinsClarke"><img alt="" class="image-article-full-width-580px" height="293" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image318.jpg?itok=Wnnmv-uk" title="Ormond Station's low-rise component. Image: ClarkeHopkinsClarke" width="580"></a>

<figcaption>Ormond Station's low-rise component. Image: ClarkeHopkinsClarke</figcaption></figure>
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silvermb

Jewell Station apartments begin construction, Ormond Station tower lowered in height

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VicTrack's gradual purge of ancillary land is set to encompass a handful of additional stations, as the Government-backed body looks to further facilitate development around its key assets.

The first station to receive development under the Station Precinct Enhancement Program was Glen Waverley, which with development partner Consolidated Properties saw the delivery of the $70m IKON mixed-use project. Completed in late 2013, IKON is still a leading example, winning the national award for ‘Government Leadership’ at the Property Council of Australia’s Innovation and Excellence Awards during 2016.

With <a href="/news/jewell-stations-all-encompassing-ethos-set-to-provide-a-unique-development-outcome">Jewell Station's urban renewal underway</a>, which are the next locations that are set to fall into line under VicTrack's development program?

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/36_05-05-2016_1802.jpg" rel="gallery-all" title="Hampton isw set for change. Image: epc.Pacific"><img alt="" class="image-article-full-width-580px" height="385" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/36_05-05-2016_1802.jpg?itok=Vqx6ItdK" title="Hampton isw set for change. Image: epc.Pacific" width="580"></a>

<figcaption>Hampton is set for change. Image: epc.Pacific</figcaption></figure>Hampton Train Station has been announced as the next precinct to receive change. VicTrack has entered into a development agreement with Southbank-based developer epc.Pacific and the Department of Health and Human Services (DHHS) in order to create a new residential precinct adjacent to Hampton Station.

Set over 7,056sqm, VicTrack have seeded the land in order to "make the area around Hampton Station safer, more vibrant and more accessible, by delivering station precinct improvements funded by an adjoining mixed-use development." New buildings will incorporate social housing units in order to replace units currently onsite which will be demolished for the much larger development.

For its part, epc.Pacific have described the project which fronts Koolkuna Lane as carrying four separate five level buildings that will result in one, two and three bedroom apartments. With a nominal value of $120 million, the Hampton project is in the hands of ARM Architecture and Jam Architects, according to the developer's website.

Having been awarded the development rights for Hampton Station Precinct during 2015, the project has a tentative completion date of 2019.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image127_1.jpg" rel="gallery-all" title="Longhouse was initiated by VicTrack. Image: JAM Architects"><img alt="" class="image-article-full-width-580px" height="326" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image127_1.jpg?itok=WTXg_NKD" title="Longhouse was initiated by VicTrack. Image: JAM Architects" width="580"></a>

<figcaption>Longhouse was initiated by VicTrack. Image: JAM Architects</figcaption></figure>Initiated by VicTrack, the subsequent approval of a land slither fronting Lynch Street, Hawthorn was sold to APL Developments. It has consequently proceeded to sales with the project having been dubbed Longhouse.

While Lynch Street was a land disposal, VicTrack do have a number of projects in the pipeline.

Essendon, Windsor, West Footscray, Victoria Park, Watsonia, Ringwood and East Richmond are stations that have been bandied around, with some locations seemingly more advanced than others. SMA Projects for instance have <a href="http://This%20includes%20a%20fresh%20agreement%20with%20developer%20SMA%20Projects%20to%20build%20above%20the%20railway%20tracks%20at%20Windsor%20station,%20between%20Chapel%20Street%20and%20a%20park%20called%20the%20Windsor%20Siding.">secured a land parcel above rail lines leading to Windsor Station</a> that will most likely result in apartments and community facilities.

An announcement regarding West Footscray is also nearing with a VicTrack spokesperson describing the <a href="http://www.starweekly.com.au/news/more-apartments-planned-opposite-west-footscray-station/pub/maribyrnong_hobsons_bay/">5,000sqm site as moving closer to reality</a>. Interestingly Maribyrnong City Council recently rejected development of an adjacent West Footscray site, even though Council planners raised no objections to the scheme for some 86 apartments over 7 levels. The project is seen below.

VicTrack will invariably be hoping that its intentions for West Footscray Station and surrounds fare better.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image17_7.jpg" rel="gallery-all" title="West Footscray's first attempt at higher density living. Image: 11 Dimensions"><img alt="" class="image-article-full-width-580px" height="223" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image17_7.jpg?itok=Cd2BgiyL" title="West Footscray's first attempt at higher density living. Image: 11 Dimensions" width="580"></a>

<figcaption>West Footscray's first attempt at higher density living. Image: 11 Dimensions</figcaption></figure>
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The stations set for change under VicTrack's development drive

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Following on from the launch of the first of two apartment buildings that constitutes the new Jewell Station, Apartments.com.au took the opportunity to pose a number of questions to Neometro Director James Tutton. Extensively covered by Apartments.com.au during its inception, Jewell Station Precinct is the latest tract of land seeded by VicTrack in order to create a mixed-use, people friendly development outcome. 

Enter Neometro who have taken the opportunity to show their wares; Jewell Station being the latest development for the B Corporation-certified developer which actively promotes <a href="/news/high-density-happiness-with-neometros-james-tutton-and-jeff-provan">High Density Happiness</a>.

The project's 1 and 2 bedroom apartments have been created within the context of community gardens, enhanced bike paths, outdoor performance areas, overhauled park space and public art - in line with the developers stance on integrated development.

BKK Architects created the overall precinct design, with placemaking a firm priority. Their northern apartment building along with MA Architects' southern apartment building (which is currently at sales) are tasked with producing a "more holistic approach to urban regeneration that builds upon the local character and delivers a benchmark solution for inner-city living."

Although coy about exact apartment sales to date, James Tutton states that the project has been exceptionally well received with sales outpacing expectations.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/jewell_arch_4.jpg" rel="gallery-all" title="Jewel Station's southern apartment building. Image: Neometro"><img alt="" class="image-article-full-width-580px" height="350" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/jewell_arch_4.jpg?itok=mqWAplyb" title="Jewel Station's southern apartment building. Image: Neometro" width="580"></a>

<figcaption>Jewell Station's southern apartment building. Image: Neometro</figcaption></figure>Apartments.com.au's chat with James Tutton on the ethos behind Jewell Station transpired as follows:

UM: What distinguishing features set the development aside from other nearby developments also at sales?

JT: At Jewell Station we’re bringing together distinctive design, sustainability and community infrastructure to create a New Urban Village. It’s about shaping a sense of place that supports the wellbeing of those who live in the apartments as well as in the broader community.

Jewell Station is truly a collective endeavour that integrates apartment living with social infrastructure. New bike paths, communal gardens, public arts and events programs, a rejuvenated local park, cafés, independent retail and meditation spaces, are the foundations on which a new creative community will be built.

The project is also intended to leave a lasting design legacy and the commitment to creativity, subtlety and integrity at every stage of the design process also sets this development apart. We worked with Clare Cousins Architects to bring that side of the project to life but we’re also collaborating with our long-time community partners, including urban farming group 3000acres who has established community gardens, Melbourne art consultancy Utopian Slumps who has commissioned a public art piece for the precinct, and speciality coffee trader Phase One Coffee (formerly Place Holder) who has opened a new café onsite.

UM: What values are Neometro trying to promote via the development?

JT: To us, a home is much more than four walls and a roof. Building spaces that promote creative and connected communities is at the core of our values.

At Jewell Station we’ve taken into account the physical attributes of apartments that support ‘High Density Happiness’, such as sound insulation and natural light, as well as the external environment, where we’ve prioritised pedestrians and cyclists over cars and created beautiful green spaces for people to enjoy.

Having community infrastructure has a positive impact on the physical and emotional wellbeing of people. The community infrastructure however needs to be something whereby people can either opt in or out. What we have done at Jewell Station is not create a situation where people have to share laundries or are forced into that co-habitation, but rather they can choose to use community gardens or meditate in the outdoor leisure space and that ability to decide for themselves has a major impact on their well being.

And of course you also look at lighting, security, walkability and proximity to retail, education and transport. They're all factors that contribute to physical and mental wellbeing in terms of people's living environment.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/jewell_arch_5.jpg" rel="gallery-all" title="Upfield Bike Path will also be upgraded. Image: Neometro"><img alt="" class="image-article-full-width-580px" height="350" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/jewell_arch_5.jpg?itok=gZMtSfzp" title="Upfield Bike Path will also be upgraded. Image: Neometro" width="580"></a>

<figcaption>Upfield Bike Path will also be upgraded. Image: Neometro</figcaption></figure>UM: How will the surrounding community benefit from the development of Jewell Station?

JT: Jewell Station will revitalise Brunswick and serve not only as a transport hub but also as a cultural heart within the suburb. The surrounding community will benefit from social infrastructure such as new bike paths, communal gardens, public arts and events programs, a rejuvenated local park, cafes, and independent retail and meditation spaces.

The revitalisation has already begun, even though we are yet to begin building the Barkly apartments. Rather than leaving the land vacant in the lead up to construction, we’ve created an onsite display that doubles as a meeting space, bringing the community together for talks, workshops, performances and installations.

UM: Has the process (dealing with VicTrack) been markedly different to the normal planning process?

JT: Prior to engaging Neometro, VicTrack had extensive engagement with council and this meant there was clarity around what could and could not be done with the site. This enabled a positive outcome with the subsequent planning application.

Another distinctive feature was the high degree of community and stakeholder engagement that VicTrack had initiated prior to appointing Neometro. This helped to smooth the process of taking the scheme back to the community for feedback, prior to the planning application being lodged. This smooth process led to a successful application with zero objections and no need to go to VCAT.

UM: Would Neometro repeat the Jewell Station model if given the opportunity to do so elsewhere?

JT: Absolutely. The process has resulted in a very positive, strong working relationship between Neometro and VicTrack. The New Urban Village concept incorporates the elements of design, environmental sustainability and community infrastructure that defines Neometro’s ethos of High Density Happiness.

The Jewell Station model is one that we are keen to apply to future key development sites.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/services_property_property_development.jpg" rel="gallery-all" title="A render of Jewell Station's much improved public forecourt"><img alt="" class="image-article-full-width-580px" height="249" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/services_property_property_development.jpg?itok=sUCs1fRc" title="A render of Jewell Station's much improved public forecourt" width="580"></a>

<figcaption>A render of Jewell Station's much improved public forecourt. Image: VicTrack</figcaption></figure>For the record, Hampton Station Precinct is next in line to receive an apartment and retail upgrade at the hands of VicTrack. Multiple residential building, improved public access, a reconfigured bus interchange and new commuter car parking are intended, as is a likely potential upgrade to the Hampton Station itself.
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Jewell Station's all-encompassing ethos set to provide a unique development outcome

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The public is now able to view plans for Jewell Station's much hyped redevelopment, with documents currently on display for perusal via Moreland City Council's online planning register. After a lengthy community engagement period, VicTrack and development partner Neometro pressed ahead with a town planning submission during July.

Billed as an opportunity to bring residential and retail development to the station precinct in conjunction with an overhaul of Jewell Station's public domain, the project has taken in excess of three years to reach this point. Following periods of public consultation, "The feedback from these sessions was incorporated into Neometro's final designs, which they submitted to council" <a href="https://www.victrack.com.au/jewellstationprecinct#.VewsF_mqpBc">according to VicTrack</a>.

<h2>Public realm improvements</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image164_0.jpg" rel="gallery-all" title="The envisaged remodelling of Jewell Station"><img alt="" class="image-article-full-width-580px" height="246" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image164_0.jpg?itok=2Je_TPG4" title="The envisaged remodelling of Jewell Station" width="580"></a>

<figcaption>The envisaged remodelling of Jewell Station</figcaption></figure>Documents within the planning application state on numerous occasions that public realm improvements are exempt from this planning application and are for information purposes only. Having said that, a suite of renders accompanying the provided information suggest the design seen above is what is likely to be delivered.

Precinct landscaping will likely see a new Grand Staircase implemented leading onto the station platform, increased seating surrounding the station, areas set aside for passive and programmed activation such as pop up stalls, new lighting and provision for art installations. Two residential buildings will frame the precinct.

Jewell Station itself will be refurbished and will include facilities for Protective Services Officers.

Furthermore after public input, the revitalisation will also include Watson Park to the west of Jewell Station which will be overhauled to include a new playground, enhanced access to the station, community gardens and a flexible project space.

<h2>North residential building</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image140.jpg" rel="gallery-all" title="BKK's contribution as envisaged from Union Street"><img alt="" class="image-article-full-width-580px" height="356" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image140.jpg?itok=Wn25_s_Z" title="BKK's contribution as envisaged from Union Street" width="580"></a>

<figcaption>BKK's contribution as envisaged from Union Street</figcaption></figure><ul>
<li>579sqm footprint with existing single story industrial use onsite</li>
	<li>Designed by BKK Architects</li>
	<li>Eight level building at 29.9 metres</li>
	<li>44 apartments: 23 x 1BR, 19 x 2BR, 2 x 3BR</li>
	<li>Three level basement for 26 vehicles</li>
	<li>46 bikes spaces at ground level</li>
	<li>Two retail tenancies fronting both Jewell Station and Union Street</li>
	<li>Rooftop yoga/meditation space, BBQ and terrace included</li>
</ul>
<h2>South residential building</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image141.jpg" rel="gallery-all" title="Interaction between old and new"><img alt="" class="image-article-full-width-580px" height="325" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image141.jpg?itok=e18E8p5d" title="Interaction between old and new" width="580"></a>

<figcaption>Interaction between old and new</figcaption></figure><ul>
<li>1273sqm footprint with empty industrial building and at grade car park onsite</li>
	<li>Designed by MA Architects</li>
	<li>Eight level building at 30.5 metres</li>
	<li>78 apartments: 13 x 1BR, 65 x 2BR</li>
	<li>Three level basement for 74 vehicles and 176 bikes</li>
	<li>Two commercial tenancies and one retail tenancy at ground level</li>
	<li>External terrace at Level 1</li>
</ul>
<h2>Comment</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image139_0.jpg" rel="gallery-all" title="Aerial perspective of the Jewell Station redevelopment."><img alt="" class="image-article-full-width-580px" height="321" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image139_0.jpg?itok=0WJJFDxF" title="Aerial perspective of the Jewell Station redevelopment." width="580"></a>

<figcaption>Aerial perspective of the Jewell Station redevelopment.</figcaption></figure>VicTrack states on its website that it along with Neometro hold a shared vision of creating "A place that improves Jewell Station and its surrounds, while reflecting the unique character of Brunswick." One could not imagine that extensive public feedback for the project would have resulted in the southern building presenting as a very simplistic endeavour with slight architectural merit.

The northern building for instance maintains a completely active frontage to Jewell Station-Upfiled Bike Path while the southern building's frontage includes a grilled ground level car park and building services mixed with commercial window fronts. More could have been done with the building itself but more importantly how it presents to the public realm.

It's likely the southern building employs precast panels as an effective means to mitigate noise from the adjoining rail line but one should look no further than <a href="http://www.smallgiants.com.au/a-new-eco-village-is-born-the-commons-is-complete/">The Commons</a> nearby to understand what can be achieved on a development plot opposite a rail line.

Gripes regarding one particular aspect of the precinct renewal aside, the overall result to date looks to be highly satisfactory where it matters most: improving the public realm and improving what is currently an unsafe and decrepit area surrounding a key piece of transport infrastructure.
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