Apartment developers in the Gold Coast are finding new, creative ways to differentiate themselves from competing projects, as new supply starts to flow through up and down the Coast.

Developer Big Projects brought in the renowned Sydney-based design studio YSG to craft the interiors for The Frederick, Big Projects' new Mermaid Beach project and YSG's first move into the multi-residential development space.

[smartcode_project:default project_id=110588 project_image_fid=5346]

It was a strategic move for Big Projects to bring in a Sydney eye to the development.

“Our role is to give our design partners the space and freedom to explore,” says Matt Barrett, Director of Big Projects.

“We wanted YSG Studio to capture the essence of Nobby’s, to design a building that embraces life, light and connection, while creating a genuine sense of place.”

There are only 39 apartments in The Frederick, including a striking beach house, just 100 metres from the booming Nobby Beach precinct.&nbsp;

[smartcode_project:default project_id=110588 project_image_fid=5347]

Yasmine Ghoniem, Director of YSG Studio, says their vision&nbsp;for The Frederick "reinvents coastal living."

“Nobby’s has such an iconic energy, it’s one of those rare pockets of the Gold Coast where the community, the beach, and the streets all feel connected,” Ghoniem says.

"Responding to the neighbouring coastline, soothing curves add a relaxing regional overlay, while unique detailing really sets it apart. It’s a place that feels lived in from the moment you step inside.”

A standout feature of The Frederick is its rooftop terrace, an uncommon inclusion for a boutique, low-rise building, where amenity is typically concentrated at ground level.

[smartcode_project:default project_id=110588 project_image_fid=5360]

Positioned to capture panoramic views from the hinterland to the ocean, the rooftop has been designed as a series of intimate zones. It includes a pool, sauna, sun decks, workspaces and dedicated entertaining areas.

“The rooftop was conceived as a collection of spaces where residents can unwind and connect, an extension of the Nobby’s lifestyle,” Barrett says.

Architecture for the project was led by Plus Architecture, with landscape design by LDG.

SRQ Projects Director Nick Clydsdale, who is handling sales at The Frederick, says the majority of enquiry is coming from South East QLD and Victorian buyers who have been actively searching between Broadbeach and Mermaid Beach for some time.

"They’ve reviewed a number of projects, however this one has stood out for its design flair/ appeal,"&nbsp;Clydsdale says.

Site demolition is slated for this month, with construction commencing soon after. Big Projects is targeting a late 2027 completion.

[smartcode_project_cta:default project_id=110588]

Joel Robinson

Big Projects taps Sydney’s YSG for first multi-residential project at The Frederick Mermaid Beach

Melbourne-based property developer ALTA Property has this week achieved planning approval for the adaptive re-use of a former commercial tower into a $200 million, 169-apartment project at 10 Queens Road, one of the last developable sites along the Albert Park Lake-fronting boulevard.&nbsp;

Set within one of Melbourne’s most sought-after precincts and designed by <a href="https://www.apartments.com.au/architects/fraser-partners-0">Fraser and Partners</a>, the illustrious building will offer unparalleled views across Albert Park Lake, Port Phillip Bay and Melbourne CBD.&nbsp;

The mix of 1, 2 and 3-bedroom residences will be complemented by a ground-floor amenity featuring private dining, a lounge bar, gym and wellness spaces, co-working, outdoor communal gardens, and retail.&nbsp;

The 17-storey building is a masterclass in adaptive re-use, with the existing commercial building’s façade, shell and internal structure to be retained, before high-end residences are built from the ground up in a newly built Albert Park facing addition to the building.&nbsp;

Sitting atop the building will be two 320+sqm penthouses with private rooftop terraces, which are expected to be priced between $9 - $11 million.&nbsp;

<img alt="ALTA Property achieves permit approval for $200 million Queens Road tower" data-entity-type="file" data-entity-uuid="aa11211b-5581-43f9-940c-fc84d30a0e61" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/C_04.png?VersionId=Yhf5p_1EgGDu_zOIMFgvA8Ug8j3sTFQs" />

Architecturally, the building will feature a curved, geometric façade that celebrates and elevates the existing structure, with warm, muted tones which were selected to extend the materiality of the existing building rather than contrast it.&nbsp;

Interiors will bring together three metre high ceilings with waffle concrete in some spaces, natural timber, granite and Australian materials, culminating in crafted, generous and considered spaces that are defined by authenticity.&nbsp;

The adaptive re-use means that the Queens Road project will be a sustainability led, high-quality finished product, with a 62% saving in carbon emissions by re-using the existing structure rather than knocking it down and rebuilding.&nbsp;

ALTA Property was launched by Nigel Givoni in 2023, bringing over 25 years of experience in multi level residential delivery.&nbsp;

Melbourne’s property market growth is currently led by apartments. According to RPM VIC Apartments &amp; Townhomes Market Report (April 2026), units are outpacing houses, especially in the middle ring suburbs where median prices hit $757,500 – a four-year high that represents 2.9 percent growth quarter-on-quarter.&nbsp;

<img alt="ALTA Property achieves permit approval for $200 million Queens Road tower" data-entity-type="file" data-entity-uuid="647e13d7-b4bc-433a-9bc9-fe3c3dd4f2ec" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/V_06.png?VersionId=ou4NUCWUgA3NAy.6CQJlEdKX50j3dOk6" />

For ALTA Property Founder Nigel Givoni, this performance speaks to the confidence he has in the Melbourne market.&nbsp;

“Queens Road represents a rare opportunity to continue to shape our presence in the Melbourne market.,"&nbsp;Givoni says.

"With a considered project team and a premier site along one of the city’s most sought-after boulevards, we look forward to contributing to the fabric of this established address.

“Other Australian markets are getting a lot of attention, but I believe the depth of value in Melbourne is being overlooked. The fundamentals are strong, population growth is steady and, based on our preliminary conversations with a leading builder, construction costs are beginning to normalise, creating further opportunity."

Givoni says the project is a&nbsp;highly considered example of adaptive re-use, delivering quality, high-end residences, premium hotel-inspired amenities and an architecturally striking façade, all achieved without the need to remove the existing structure.

"We are really looking forward to the market’s response,” he said.&nbsp;

ALTA Property to deliver $200 million Queens Road apartment tower

Construction is set to begin at <a href="https://www.apartments.com.au/new-townhouses/orchard-mews-glen-iris-18-scott-grove-glen-iris-vic-3146">Orchard Mews</a> in Glen Iris, with&nbsp;PC Whitehall &amp; Sons&nbsp;now appointed as the townhome development moves into its next phase.

The development by&nbsp;<a href="https://www.apartments.com.au/developers/montcoeur">MontCoeur</a>,&nbsp;located at 18 Scott Grove, is now around 30 per cent sold, with completion targeted for late-2027.

Orchard Mews comprises a curated collection of three- and four-bedroom customisable townhomes, positioned within one of <a href="https://www.apartments.com.au/developments/glen-iris-vic-3146">Glen Iris</a>’ more tightly held residential streets. The low-density project has been designed by <a href="https://www.apartments.com.au/architects/cera-stribley-architects">Cera Stribley</a>, with landscape architecture by <a href="https://www.apartments.com.au/landscape-architect/jack-merlo">Jack Merlo</a>, bringing together a team known for high-end residential projects across Melbourne.

[smartcode_project:default project_id=150128 project_image_fid=366285]

The development is defined by its focus on flexible living and long-term usability. Each residence includes multiple living zones and a customisable multipurpose room, allowing buyers to tailor spaces to suit changing needs, whether as a home office, additional bedroom, wellness area or entertainment space.

Architecturally, the townhomes emphasise natural light and spatial volume, with dual-aspect layouts and double-height living areas incorporated into the design. Interiors feature natural stone benchtops, premium appliances, and a neutral material palette intended to support everyday functionality rather than statement-driven finishes.

All residences are all-electric and include private lifts and secure double garages, reflecting a broader shift toward sustainability and future-focused housing in Melbourne’s established suburbs.

[smartcode_project:default project_id=150128 project_image_fid=366277]

Outdoor connections are also central to the offering, with a mix of private courtyards and terraces extending internal living spaces and integrating with the landscaped surrounds.

The Scott Grove address places Orchard Mews within close proximity to some of Melbourne’s key lifestyle and education amenities, including Scotch College, Sacré Cœur, Cabrini Hospital and the retail hub of Chadstone. Public transport access is also nearby, with trams and Gardiner Station providing connectivity to the CBD and surrounding suburbs.

[smartcode_project_cta:default project_id=150128]

Construction to commence at luxury Glen Iris townhome project, Orchard Mews

A rare new apartment development has been proposed on the fringe of St Ives Village.

Developer Newquest Property has lodged plans for a low-rise apartment project designed by well-regarded architecture firm Warren &amp; Mahoney, which is best known for its work in the multi-residential sector in Melbourne.

The building, proposed for a 1,916 sqm site on <a href="https://www.apartments.com.au/new-apartments/st-ives-residences-3-5-memorial-avenue-nsw-2075">Memorial Avenue</a> opposite St Ives Village Green, has been designed to blend into the surrounding natural environment.

<img alt="St Ives" data-entity-type="file" data-entity-uuid="5c1c7437-2fba-4345-a6d7-05321714ad3e" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-05-04%20at%201.28.46%E2%80%AFPM.png?VersionId=KrYyMaJvNqR7vbx0xbB3Ef8sJ6FuHpmn" />

“Drawing inspiration from the pale trunks and flowering canopies of the scribbly gums and blue gums prevalent in the area, a considered material palette was developed,” the architectural design report states.

“This palette references the established materiality of the suburb while elevating it through refined finishes to achieve a more luxurious architectural expression.”

Of the 33 apartments proposed, 21 will be three-bedroom residences. The remaining mix includes nine two-bedroom apartments, one one-bedroom apartment and two four-bedroom residences. The development will be supported by 62 car parking spaces and 33 secure bicycle spaces.

The proposal would replace two single-storey brick buildings currently on the site.

<img alt="St Ives" data-entity-type="file" data-entity-uuid="21422eaf-09a9-4439-9278-b9bd9daf22a1" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-05-04%20at%201.38.10%E2%80%AFPM.png?VersionId=v.fXSgcUcEscvOZzqcjG5nk3gVqk_Amt" />

St Ives remains a relatively untapped market for new apartment development. North Shore developer WINIM has a number of projects in the area, while INCA is nearing completion of Ellis Residences.

More recently, Traders In Purple has lodged plans for one of the denser projects proposed in the suburb, a 75-apartment development on a 5,900 sqm site on Cowan Road.

NewQuest, a construction, design and development firm, has delivered over 24 projects across commercial, residential, industrial, and lad markets.&nbsp;

&nbsp;

&nbsp;

First look: NewQuest Property proposes new St Ives apartment development

<a href="https://www.apartments.com.au/developers/centa-property-group">Centa Property Group</a> has achieved two major milestones at its <a href="https://www.apartments.com.au/new-apartments/bilinga-house-107-golden-four-drive-bilinga-qld-4225">Bilinga House</a> apartment development in the sought-after southern Gold Coast.

They've almost sold 50 per cent of the Golden Four Drive building, while at the same time announcing the commencement of construction through reputable builder Greyburn Construction.

The boutique 10-storey building, with 47 two- and three-bedroom apartments, now has a mid-to-late 2028 completion date.

[smartcode_project:default project_id=150037 project_image_fid=5333]

The <a href="https://www.apartments.com.au/architects/rothelowman">Rothelowman</a>-designed project is positioned just 200 metres from Bilinga Beach and brings a relatively rare apartment offering to a market that has seen limited new supply in recent years.

Residences have been designed to maximise natural light and ventilation, with open-plan interiors, generous glazing, and material palettes that reflect the surrounding coastal landscape.

Interiors incorporate engineered timber flooring, stone benchtops, and custom joinery, with layouts designed to adapt to both permanent living and lock-and-leave use.

[smartcode_project:default project_id=150037 project_image_fid=5336]

Rothelowman Senior Project Leader Matthew Tencate said the design approach centres on liveability and community.

“Providing curated on-site amenities and communal spaces for residents that facilitate a sense of community, liveability, and wellness,” Tencate said.

Residents will have access to a suite of private amenities including a pool, gym, sauna, and communal alfresco areas, alongside practical features such as surfboard storage and bicycle facilities.

[smartcode_project:default project_id=150037 project_image_fid=5336]

Centa Property Group Director Jason Yuen said the project has been designed to appeal to a range of buyers seeking flexibility in how they use their property.

“Bilinga House is designed for those who want the best of both worlds – a modern beachside escape with the flexibility to generate income when you're not there,” Yuen said.

[smartcode_project:default project_id=150037 project_image_fid=5338]

Bilinga remains one of the quieter pockets of the Gold Coast, sitting between the more established hubs of Coolangatta and Palm Beach. Its appeal has strengthened in recent years, supported by proximity to the Gold Coast Airport and the Oceanway coastal path.

[smartcode_project_cta:default project_id=150037]

Bilinga House apartments snapped up as Greyburn commences construction

Victorian Racing Club

<html><body>
The Victoria Racing Club (VRC) and its project partners have achieved a significant milestone with practical completion of its new $128 million Club Stand at Flemington Racecourse.

The eye catching five-level Club Stand designed by Bates Smart represents the 10th grandstand to be built at Flemington since 1865 and was completed by Multiplex on schedule, in time for this year's Melbourne Cup Carnival.

The ‘petal’ projections which form the perimeter of the Club Stand at each floor are the defining feature of Bates Smart's design and were constructed using 90 precast panels each weighing up to 30 tonnes.

Bates Smart also completed the interiors of each of the 17 spaces within the Club Stand with a timeless palette applied to offer the venues a unique and diverse personality for all Members’ to enjoy while respecting the heritage and the spirit of the famed race track and its festivities during the Melbourne Cup Carnival.

<blockquote>
The completion of The Club Stand marks one of the most exciting times in the VRC’s history and we look forward to officially opening it to VRC Members and their guests in full for the first time on AAMI Victoria Derby Day.

We congratulate Multiplex on its success in bringing Bates Smart’s vision for The Club Stand to life. The Club Stand is a statement venue that will change event experiences forever and become the setting for the next generation of racegoers to enjoy racing differently.

- Amanda Elliott, VRC Chairman
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/the_club_stand_july_2018_credit_pat_scala_for_racing_photos_3_crop.jpg" rel="gallery-all" title="The VRC's new Club Stand is now completed save for a few finishing touches. Image: Pat Scala"><img alt="" class="image-article-full-width-580px" height="355" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/the_club_stand_july_2018_credit_pat_scala_for_racing_photos_3_crop.jpg?itok=Xsj024oz" title="The VRC's new Club Stand is now completed save for a few finishing touches. Image: Pat Scala" width="580"></a>

<figcaption>The VRC's new Club Stand has achieved practical completion. Image: Pat Scala</figcaption></figure>Urban.com.au spoke to Bates Smart's Kristen Whittle and Jeff Copolov on the various aspects of the design and some of the key driver which have influenced the final outcome.

Urban.com.au: What was the brief from the VRC for the design of the new Club Stand?

Kristen Whittle: Before it became a detailed brief, the fundamental brief was to create a new type of grand stand for the VRC which would greatly enhance the hospitality offer at Flemington but also to provide a flagship building that would celebrate both the heritage and beauty of Flemington and create an icon for the VRC. 

U: Good quality architecture often draws on its context to produce a site specific response. The new VRC Club Stand achieves this by drawing inspiration from Flemington's rose garden beds. How do you take a simple idea and produce an architectural response that has an elegant quality without the novelty or kitsch-ness?

KW: The thoughtful and elegant design takes inspiration from Flemington’s iconic rose garden beds creating a very strong sense of place and one which is very particular to the gardens. When you see the Spring Racing Carnival it's the people that make the place, so the gardens provide the frame within which the people move.

We studied people movement, membership movement, back-of-house, front-of-house movement to understand how it all works. What became immediately obvious through that analysis was that people at the Spring Racing Carnival are so resplendent that they deserve to have a place to frame themselves and so they became the exhibit and are almost as important as the horses when it comes to defining the event both nationally and globally. 

We wanted the grandstand to celebrate the movement, the promenading of the people during the course of the day - the horse racing itself only accounts for a small percentage of time - so we analysed what people do before and after, and the (food and beverage offering) and outside activities are very important in creating pockets of space where people can congregate, intermingle and celebrate the races.

So the grandstand brief that eventuated out of the analysis was for a far greater amount of indoor space. The indoor space should open out to all the outdoor space and interact with it. There should be flexibility in the seating, so we chose bench seating as opposed to single seating, and from within the stand there should be an ability to stand up and see the race unfold in front of you.

As a result, the cross-section of the stadium became fundamentally important so that the indoor venues were higher than the outdoor seating. Each bar and restaurant has an outdoor deck which is very particular to those venues, and the building slopes inwards like a hill in cross-section so that each tier as you move up the building, becomes more prestigious. This is then finished off with a roof deck which is serviced by two outdoor bars and two kitchens which will provide outdoor food and beverage opportunities. In the middle of all that there is a large scale indoor-outdoor exhibition-esque flexible restaurant which means that it can be used throughout the year not just on racing day. 

What is also pertinent as to why we have shaped the building in the way that we have is it forms a front door entry statement and is in your line of sight as you're coming in from the train station, so it really forms the centrepiece for the whole track.

U: The new Club Stand is both impressive in its architectural expression, and provides a contrast to the existing stand yet is still in many ways very restrained and has a timeless quality about it. Does this type architectural approach ensure that the building doesn't date and will still be very much relevant 20-30 years from now? 

KW: That's a good question and an important question which is very central to our thinking, that we needed to have a building that functionally speaking was flexible and moving forward was adaptable and provided an armature or structure that allowed for any change in circumstance. 

The 10 metre column grid set in from the outdoor glazing was critical to providing sight lines and also produces a very horizontal expression to the building. The white horizontal bands which sit below the glazing are the areas which accommodate the services, and the large scale shades also project from there.

The idea of the white was to contrast against the gardens. White architecture works very well against a garden backdrop and we always wanted to bring the garden up into the grandstand and so what you have on the ground and first floors is the gardens literally wrap up and around the building. 

We saw the building as a future heritage building rather than just a mere piece of architecture, and we acknowledged that we were demolishing a nationally heritage listed building and so the big argument we put to the Heritage Council was that we were producing a future heritage and so the building needed to be strong, appropriate and of a high quality. Rather than stylistically overtly denoting today's style or fashion.

I think what distinguishes it is the function of the building, the heightened functionality of the building that generated the form as opposed to being an artificial gesture. It is very much the result of a functionally driven form making exercise.

U: The new club stand has a very light and transparent quality about it, but how do you balance the need for natural daylight and ensuring maximum outlook while also balancing the needs of sustainable design?

KW: It's a very environmentally conscious building and we used the horizontal sun shades to be able to employ very clear glazing - which is a triple laminated glazing which means that it's very transparent and open in its appearance and provides very clear colour rendition of the horses out on the track. 

The challenge technically speaking is that you have a very tall floor to floor in the grandstand and it's very difficult to get long pieces of glass which are triple laminated without having what's called 'rollaway' which occurs when the glass itself warps through the cooling process. So we had to ensure the manufacturing process removed all from the glass and more particularly the edges of the glass which are prone to wobbling. The last thing you want is to be looking out towards the finishing line and all of a sudden the horse disappears due to rollaway. 

U: Are there any particular aspects of the design or spaces which really excite you or have a special quality?

KW: There's two things which I think will really shout out to people. The first is the rooftop experience and the fact that there's not really many places in Australia where you can be right at the top of a building for a sporting event, which is really driven by hospitality and customer experience. I think the roof top garden will become very precious in the same way that the member's lawn has become arguably the most precious element of the current members' experience.

The other one is and I think everyone would understand that during the Spring Racing Carnival, the importance of the Melbourne Cup means there's often an aerial shot of the VRC and Flemington in relation to the Melbourne skyline. And I think what people are going to see in the future is a very strong and interesting shapely building with a big VRC logo ontop of the canvas roof which will form a new iconic statement.  

<iframe allowfullscreen="" frameborder="0" height="360" mozallowfullscreen="" src="https://player.vimeo.com/video/284085972" webkitallowfullscreen="" width="640"></iframe>

<a href="https://www.propertyobserver.com.au/https://vimeo.com/284085972">The new Club Stand, Victoria Racing Club</a> from <a href="https://vimeo.com/batessmart">Bates Smart</a> on <a href="https://vimeo.com">Vimeo</a>.

Urban.com.au: The success of a building's interior relies heavily on a well designed shell, particularly when discussing the longevity of a building. A good shell generally remains largely unchanged while the interiors often tend to change in response to trends over time. What consideration was given to the idea of longevity in the interior design of the spaces and choice of materials? 

Jeff Copolov: That's a really good question because it was very much the defining starting point - the strategic approach to how you dealt with what is primarily a series of food and beverage offerings, and as we know food and beverage trends change, the Club's needs change and we're hoping the Club Stand is around for another 100 years and so we were very mindful of allowing elements to change over time.

Our approach was to ensure the architectural language of the exterior was very clearly defined and so internally the approach was to treat the fit out or the elements within those fit outs almost like a stage set that could be inserted into the preceding shell - if you think about a theatre within the shell - and therefore they had some significant rules about that.

The principle ceilings which are the curved white ceiling planes that flow from the outside in, needed to be retained and needed to be totally legible. Any decorative elements that were unique to any specific interior needed to float or be disengaged from those ceilings .

All of the perimeter columns were always to be left white and never treated in a different finish and if they were incorporated into any of the food and beverage elements, their legibility needed to remain intact. Sometimes we wrapped seating around them but the columns still remained white. 

We very much created a shell that was legible and that the base building materials were consistent across all levels such as lift lobbies, toilets, core linings, escalator linings and all had a simple and unique palette.  

So common areas were clearly defined as one unique palette, base building shell was another and then our interior fit out could have a range of quirky and unique personalities which is what the client's response was.

U: Light is often spoken about in the design of interior spaces as a material in and of itself. How important was natural daylight in the design of the spaces and how did it inform the design?

JC: First and foremost the spaces are there on race day and unlike a lot of food and beverage outlets where you design predominantly for day and night, that was equally important but even moreso daylight was fundamental because  race days at Flemington are day time events, but we were conscious that one day there might be night racing but we ensured that day light  was the principle driver for selecting colour and that we used warm light for our artificial lighting.

Because of the very nature of maximising views and due to our floor to ceiling full height glazing and the panorama and outlook across the track that it provides, we knew we were going to have an enormous amount of daylight and that our interiors would be formed by that bright light quality and there are no window coverings. In most food and beverage outlets you would need to be very conscious of that, so although it provided us with some beautiful ambience it also created some technical requirements with sun shading, window shading, fade resistance and all of those issues.   

U: The views from within the Club Stand are one of its greatest assets. How did the idea of views manifest in terms of the internal planning of program and the design of the spaces themselves?

JC: If you take a typical cross-section and let's say the glass is on the left and the core is on the right, we transition from floor to ceiling glass with limited amount of built environment up against the glass so that if people are standing up against the glass at the most exciting part of the race, they'll be drawn towards that, so we needed to ensure that lines of sight are retained.

Often we would place low lounge seating in corners where the diagonal view, because if you're looking at the track the horses come from the left and move to the right - we race in an anti-clockwise direction here in Victoria - so the finishing post is always on the right of the venue as you face out. We made sure that our seating to the right hand side was kept generally low - so that if you were within the food and beverage portion of the restaurant, the lower dining tables would be to the right and the higher bar seating would be located to the left side. 

In the case of the members dining area, where we have a large number of people to seat, we used the extra ceiling height to in fact ramp up a portion of the dining room, so that if you were further to the back, you were sitting the equivalent of two steps higher than the immediately adjacent dining area.

We created deliberate tiering and in Kristen's design of the architecture of the building, the interior is always a good height above its corresponding external circulation and seating. So that even if you had people seated inside and then outside on the bleachers, you're actually looking out over people's heads. 

U: And finally, are there any particular aspects of the design or spaces which really excite you? 

JC: I think the biggest challenge for us was the demolition of what was a much loved stand, that served the club well for nearly 100 years and in doing so, we're mindful of the destruction of some of the history of that club.  

At the same time, the club and ourselves wanted a very contemporary building that was forward looking and would take the club forward for the next 100 years but without losing some of the qualities.  

The challenge then became how do you maintain and ensure the history of a club that is founded on a rich tradition isn't lost while creating new built form? The memories of members are associated largely with the old stand and I thought we had a responsibility to craft a new memory, but take along some of the aspects of the past without it being cheesy, but was also contemporary. And I think we achieved that.  

<iframe allowfullscreen="" frameborder="0" height="360" mozallowfullscreen="" src="https://player.vimeo.com/video/281718499" webkitallowfullscreen="" width="640"></iframe>

<a href="https://www.propertyobserver.com.au/https://vimeo.com/281718499">The new Club Stand, Victoria Racing Club</a> from <a href="https://vimeo.com/batessmart">Bates Smart</a> on <a href="https://vimeo.com">Vimeo</a>.

Lead Image Credit: Pat Scala. (L-R) Graham Cottam (Multiplex), Kristen Whittle (Bates Smart), Amanda Elliott (VRC Chariman), Jeff Copolov (Bates Smart)
</body></html>

Victorian Racing Club

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