Repeat buyers are one of the strongest measures of confidence in any apartment development.

At <a href="https://www.apartments.com.au/new-apartments/era-newcastle-west-124-126-bull-street-newcastle-west-nsw-2302">ERA</a> in Newcastle West, some purchasers are returning to <a href="https://www.apartments.com.au/developers/gwh">GWH</a> after living at the developer's One Apartments. Their decision to purchase again was driven by the quality of life they found after moving into their first GWH home.

Keith Wilton had spent years living in a house in East Maitland before deciding it was time for a change. Apartment living had always been on his radar, but he was selective about what he wanted.

<iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" referrerpolicy="strict-origin-when-cross-origin" src="https://www.youtube.com/embed/FH_1EzB-1vs?si=XScVlP1ERsTDJoME" title="YouTube video player" width="560"></iframe>

"I had some boxes I wanted to tick," he says.

Keith points to the open-plan design, generous outdoor areas and considered inclusions as key reasons One Apartments worked for him.

“One of those things was a nice indoor open plan area, but also I wanted a nice outdoor open area that I could entertain on in summer or Christmases or birthdays,” he says.

He also found value in the smaller details, from integrated appliances to shared resident spaces including the pool, cinema and rooftop areas.

[smartcode_project:default project_id=135096 project_image_fid=356818]

After comparing several developments, he chose One Apartments because of GWH's longstanding local reputation and his own experience working with the developer on a commercial project more than a decade earlier.

"I knew that they were local, that the quality of the build was going to be up there. I'd looked at other apartment complexes around and close by, and I just knew that here was a better decision location wise."

Today, Keith says the move has completely changed how he experiences Newcastle.

"I enjoy living in this location because it's more of a lifestyle change. That Newcastle city living where you can walk to restaurants and bars and even beaches and parks and even shopping across the road."

[smartcode_project:default project_id=135096 project_image_fid=356828]

Beyond the location, he says it's the sense of community that has surprised him most.

"Everyone loves living here because they chose to live here, but everyone looks out for each other. It's a real great community feel here."

For Aimee and Lyle Goodman, the journey started almost by chance.

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The couple happened to be having coffee in Newcastle when they noticed the site where One Apartments was about to begin construction.

"We were aware GWH was planning a development," Aimee says. "We made one phone call and things moved pretty quickly after that."

As busy business owners, they initially thought apartment living would simply reduce the maintenance that came with larger homes. Instead, it fundamentally changed how they spent time together.

"We actually catch up more as a family now," Aimee says.

"We've had homes with big yards and lots of space, but everyone ended up in different rooms. Here we'll have dinner together, the kids can play, and we spend far more quality time together."

[smartcode_project:default project_id=135096 project_image_fid=356829]

Lyle says their confidence came from GWH's reputation within Newcastle's building industry.

"I know people who've worked across different apartment projects, and whenever GWH came up the feedback was always the same. They're rock solid. They're quality."

That confidence only grew throughout the buying process.

"One of the things that really impressed us with GWH was the whole process, was the communication," Lyle says. "It was consistent, it was regular, there was no problem if we had some weird questions, there was no problems in getting answers."

[smartcode_project:default project_id=135096 project_image_fid=351104]

Aimee says one moment stood out.

"The project actually finished on time. We realised we needed to hurry up and sell our house because everything was happening exactly when they said it would."

The positive experience at One Apartments ultimately gave all three buyers the confidence to purchase again with GWH, this time at ERA.

Their confidence reflects what many buyers are seeking in today's apartment market. Location remains important, but so too does certainty around delivery, quality and long-term liveability.

[smartcode_project:default project_id=135096 project_image_fid=356822]

ERA builds on those foundations with 280 one, two and three-bedroom apartments across two landmark towers in <a href="https://www.apartments.com.au/developments/newcastle-west-nsw-2302">Newcastle West</a>.&nbsp;

Designed by <a href="https://www.apartments.com.au/architects/fk-australia">Fender Katsalidis</a>, the project will include more than 2,000 square metres of resident amenities, including a resort-style pool, gym, sauna, private cinema and rooftop entertaining spaces overlooking the harbour and coastline.&nbsp;

The development is also within walking distance of the Newcastle Interchange, Honeysuckle, Darby Street, the harbour foreshore, restaurants, retail and the city’s beaches, continuing the walkable lifestyle that existing GWH buyers say has transformed how they live.

[smartcode_project:default project_id=135096 project_image_fid=356826]

For Keith, the appeal remains straightforward.

"You feel at home even before you've moved into your home."

For Aimee, the change is measured in time.

“I just felt like I had more time,” she says.

[smartcode_project:default project_id=135096 project_image_fid=351102]

Construction at ERA is now underway, with more than half of the residences already sold and limited two and three-bedroom apartments remaining in the East Tower release. Priced from $980,000 for two-bedroom residences and $1.46 million for three-bedroom residences, buyers can secure an apartment with a 10 per cent deposit, with premium homes offering ocean views from Level 8 and harbour views from Level 10.

ERA is also backed by Resilience Insurance's 10-year Latent Defects Insurance policy, providing protection against structural or waterproofing defects for 10 years after completion. The project is anticipated to be completed in early 2028.

[smartcode_project_cta:default project_id=135096]

Joel Robinson

From ONE to ERA: Why buyers are choosing GWH again in Newcastle West

Virgate Property Group is preparing to commence construction of Verdé, its new apartment development in Melbourne's Arts Precinct at Southbank, following a strong run of sales that has seen more than half of the project's 173 apartments secured.

Verdé has attracted a broad mix of first home buyers, owner-occupiers upgrading from nearby inner-city suburbs and investors, with younger owner-occupier couples aged between 28 and 45 accounting for the strongest enquiry. Many are already living in Southbank, South Melbourne, Albert Park, Port Melbourne, South Yarra and the CBD.

"Verdé is located in one of the most desirable pockets of southern Melbourne," Blair Property Group Director Darren Blair, who is managing sales at Verdé, said.

"It's within walking distance of the Arts Centre, Royal Botanic Gardens, Albert Park Lake, and Southbank's restaurants and retail. It's a great lifestyle location with strong amenity and liveability, which made it a very attractive choice for the project."

[smartcode_project:default project_id=4661 project_image_fid=372549]

Virgate was already familiar with the precinct, having previously delivered the successful Domain House development in neighbouring South Melbourne. That experience gave the developer confidence to acquire the Coventry Street site and continue expanding its presence in Melbourne's inner south.

"We had been keeping an eye on the site and the broader precinct for a few months before deciding to move forward with the acquisition," Virgate said.

The project was ultimately secured in 2020 following feasibility studies, planning assessments and due diligence, with the brief centred on delivering "a high-quality, considered design that feels both refined and fit for purpose."

[smartcode_project:default project_id=4661 project_image_fid=314259]

Designed by <a href="https://www.apartments.com.au/architects/bruce-henderson-architects">Bruce Henderson Architects</a>, Verdé comprises 173 one, two and three-bedroom apartments priced from $599,000. The architecture is distinguished by a faceted glass façade that responds to both the site's outlook and Melbourne's changing light conditions.

According to Bruce Henderson Architects, the coloured glazing gives the building a distinctive identity while also providing privacy and solar shading, with residences oriented to capture views across the bay, city skyline and surrounding parklands.

Inside, <a href="https://www.apartments.com.au/interior-designers/designoffice">DesignOffice</a> has created interiors focused on natural light, efficient planning and enduring materials. Apartments feature engineered oak flooring, natural stone benchtops, floor-to-ceiling glazing and SMEG appliances, while a restrained material palette aims to complement the expansive outlooks rather than compete with them.

[smartcode_project:default project_id=4661 project_image_fid=372550]

Resident amenity has also been designed around everyday functionality rather than occasional use. Facilities include a concierge-serviced lobby, residents' lounge with fireplace, library and co-working space, gym, terrace garden with barbecue facilities, ground-floor café, and package delivery management.

The project's location continues to be one of its strongest drawcards. Positioned on Coventry Street, Verdé sits within walking distance of the National Gallery of Victoria, Arts Centre Melbourne, Royal Botanic Gardens and Albert Park Lake, while Southbank's dining precinct, Sturt Street trams and the new ANZAC Station are all nearby. The surrounding education catchment also includes Melbourne Grammar, Melbourne Girls Grammar, Mac.Robertson Girls' High School and several major university campuses.

The sales team says buyers have responded particularly well to the combination of location, design quality and long-term liveability.

"They're responding really positively to the quality of the design, premium resident amenities and the uninterrupted views. Many also appreciate the location and how connected it is to everything they need."

The ability to secure stamp duty savings before completion has also been a key factor for purchasers, alongside the opportunity to personalise finishes ahead of settlement.

With construction set to commence soon and more than half the apartments already sold, Verdé enters its next phase as one of the Arts Precinct's more established apartment developments, offering remaining buyers an opportunity to secure a residence before construction advances further. Expected completion is scheduled for late 2027.

[smartcode_project_cta:default project_id=4661]

Virgate's Verdé Southbank moves toward construction as sales fly past halfway stage

Downsizer-focused apartment development Kooyongkoot in Hawthorn has been recognised at the 2026 Better Future Melbourne Design Awards, taking home Gold and Silver awards in two categories.

<a href="https://www.apartments.com.au/new-apartments/kooyongkoot-hawthorn-1-kooyongkoot-road-hawthorn-vic-3122">Kooyongkoot</a>, currently being delivered by developer PQD and designed by Cera Stribley, received Gold in the Interior Design – Proposed category and Silver in the Architecture – Proposed category.

The dual recognition reflects the design approach behind the boutique development on prestigious Kooyongkoot Road, where the focus has been on creating homes for downsizers seeking the space, quality and functionality of a detached house within a low-rise apartment building.

Rather than maximising apartment numbers, <a href="https://www.apartments.com.au/developers/pqd">PQD</a> and <a href="https://www.apartments.com.au/architects/cera-stribley-architects">Cera Stribley</a> limited the development to just 18 residences, allowing for larger floorplans, greater privacy, generous landscaping and expansive communal spaces.&nbsp;The majority of the apartments also benefit from corner aspects, allowing for dual sources of natural light.

Now around 70 per cent complete and on track for completion in November 2026, Kooyongkoot will comprise a mix of garden residences, ter​race apartments, sub-penthouses, and is crowned by two half-floor penthouses with direct lift access and private rooftop terraces.

[smartcode_project:default project_id=102717 project_image_fid=355297]

The Silver Award for Architecture recognised the way the building responds to its prominent corner position at the ent​rance to Hawthorn's Scotch Hill precinct, one of Melbourne's most established residential neighbourhoods.

Rather than competing with the grand homes that line Kooyongkoot Road, the architectural approach focused on restraint and longevity, using curved brickwork, generous landscaping and carefully considered proportions to integrate with the existing streetscape.

"The form feels fluid and timeless, as though shaped by the landscape itself – architecture that belongs, rather than competes," said Chris Stribley, Co-Founder and Managing Principal of Cera Stribley.

The judging submission also highlighted practical innovations throughout the building, including lift cores servicing only nine homes each, a central landscaped lightcourt designed to bring daylight and ventilation into the building, and fully enclosed private storage rooms with lighting, power and shelving to better accommodate residents transitioning from larger family homes.

[smartcode_project:default project_id=102717 project_image_fid=355293]

The Gold Award for Interior Design recognised the project's focus on long-term liveability rather than display-home aesthetics.

According to the awards submission, the interiors were designed from the inside out, prioritising how homes would function over decades of daily use through generous proportions, practical storage, durable natural materials and flexible layouts.

The specification includes natural stone throughout, upgraded acoustic glazing, V-ZUG appliances and fully enclosed storage rooms, alongside an amenity offering focused on wellness, entertainment and everyday convenience.&nbsp;

Residents will have access to a gym and yoga studio, a wellness centre featuring traditional and infrared saunas, a cold therapy shower and treatment room, as well as a residents' lounge and golf simulator/cinema room for entertainment.&nbsp;Kooyongkoot has also considered the everyday convenience of its residents by offering a private carwash and pet wash facilities on site as well as dedicated parcel lockers and oversized fully enclosed storage rooms.&nbsp;

[smartcode_project:default project_id=102717 project_image_fid=355303]

The project's attention to detail has already resonated with buyers. Earlier this year, Kooyongkoot recorded one of Boroondara's highest apartment sales when an $8 million penthouse was purchased by a Melbourne CEO downsizing from a nearby family home.

"Every detail feels deliberate, from the overall design down to the smallest touches," the purchaser said.

"The level of quality and refinement is exceptional, but what really sold it was how liveable it felt... It felt like a place where everything had been considered, not just a luxury building."

[smartcode_project:default project_id=102717 project_image_fid=355304]

Sustainability also formed a key part of both award submissions. Kooyongkoot is targeting a minimum 7.5-star NatHERS rating across all residences, supported by passive design principles, high-performance glazing, EV charging infrastructure, water reuse systems and a wellness model focused on lower-energy dry facilities rather than pools and large wet areas.

Located within walking distance of Scotch College, Methodist Ladies' College, Koo​yong Lawn Tennis Club, Aubur​n Village and Camberwell Junction, Kooyongkoot continues to target owner-occupiers looking to remain in Melbourne's inner east without compromising on space or quality. A limited selection of two, three and four-bedroom residences remains available, with prices starting from $1.9 million.

[smartcode_project_cta:default project_id=102717]

Kooyongkoot wins Gold and Silver at Better Future Melbourne Design Awards

New apartment supply has become increasingly constrained across <a href="https://www.apartments.com.au/developments/parramatta-nsw-2150">Parramatta</a> in recent years, with fewer projects progressing through to completion as development conditions have become more challenging.

It makes <a href="https://www.apartments.com.au/developers/novm">NOVM</a>'s 2021-completed <a href="https://www.apartments.com.au/buildings/the-lennox-parramatta-12-phillip-street-parramatta-nsw-2150">The Lennox</a> one of the most recently completed residential towers on the Parramatta River, and among the newest apartment developments in Sydney's second CBD.

With the project largely completed before the sharp escalation in construction costs and inflation following the pandemic, The Lennox is now offering pricing that would be difficult to replicate in a comparable new development in Parramatta today, or across much of Western Sydney.

The majority of the 413 apartments at The Lennox sold before and shortly after completion. A limited release of the remaining apartments has recently been brought to market by capital partner <a href="https://www.apartments.com.au/project-marketer/equitifund-group">Equitifund</a>, with entry-level pricing from $700,000 and two-bedroom apartments available from under $1 million.

Rising above the Parramatta River at 12 Phillip Street, The Lennox comprises one, two, three and four-bedroom apartments, appealing to first home buyers, young professionals, families, downsizers and interstate investors seeking a completed apartment in one of Australia's fastest-growing economic centres.

[smartcode_project:default project_id=5743 project_image_fid=372394]

Rather than positioning Parramatta as an alternative to Sydney's CBD, Equitifund believes the city has reached a point where it stands on its own merits.

"Parramatta is no longer simply an alternative to Sydney CBD, it's becoming a destination in its own right," Equitifund Executive Chairman Greg Huxley said.

"The Lennox captures that evolution with a level of quality and amenity that's difficult to match at its price point."

[smartcode_project:default project_id=5743 project_image_fid=953]

Designed by <a href="https://www.apartments.com.au/architects/marchese-partners">Marchese Partners</a>, the tower responds directly to its riverfront setting through expansive glazing and open-plan layouts that maximise views across the Parramatta River and city skyline. Interiors feature engineered timber flooring, stone benchtops, stainless steel appliances and floor-to-ceiling glazing, while generous balconies extend the living spaces outdoors.

Marchese Partners says the project was conceived to balance high-quality apartment living with practical, long-term functionality, pairing larger, efficient floorplans with amenities more commonly associated with five-star hotels.

That emphasis continues through the resident facilities, which include a 20-metre rooftop swimming pool, fully equipped gym and wellness spaces, full-time concierge, a residents' lounge, function room, private lifts, secure basement parking and rooftop communal areas overlooking the Parramatta River. Ground-floor boardwalk retail and dining further activate the riverfront and integrate the building into the surrounding public realm.

[smartcode_project:default project_id=5743 project_image_fid=925]

Australian housing and finance group Equitifund has secured the remaining apartments, believing there are few completed apartment opportunities in Parramatta that offer the same combination of location, amenity and pricing.

Equitifund National Sales Director Ben Hamblett says buyers are increasingly recognising that premium apartment living no longer needs to come with Sydney CBD pricing.

"The Lennox is where aspirational living becomes attainable," Hamblett said.

"Wake to river and mountain views, step into Sydney's Second CBD, and arrive home to resort-calibre amenities, all without the harbour price tag."

Hamblett says owner-occupiers are also attracted by the convenience of having Westfield Parramatta, Church Street's dining precinct, Parramatta Park, Riverside Theatres, Western Sydney University and major transport connections all within walking distance.

"At The Lennox, lifestyle is not an afterthought, it is the foundation."

[smartcode_project:default project_id=5743 project_image_fid=5374]

The Lennox places residents within walking distance of Parramatta Square, Westfield Parramatta, Church Street Eat Street, Parramatta Station, the ferry wharf, Light Rail, the future Sydney Metro West, Parramatta Park and CommBank Stadium, reinforcing Parramatta's position as one of Australia's most connected metropolitan centres outside Sydney's CBD.

Equitifund says buyers visiting the display suite consistently comment on the quality of the finishes, generous floorplans, river and skyline views, and the walkability of the location. The project has attracted a broad mix of local professionals, upsizers, downsizers, buyers relocating from Sydney's inner suburbs and interstate investors seeking long-term growth opportunities.

That demand aligns with Parramatta's continued evolution as an economic powerhouse. Equitifund Research and Market Insights specialist John Bekiaris says sustained population growth, infrastructure investment and expanding employment opportunities continue to support long-term housing demand across the city.

"Parramatta has evolved from a satellite city into one of Australia's most important economic centres. Population growth, infrastructure investment and employment are all supporting sustained long-term housing demand."

[smartcode_project_cta:default project_id=5743]

The apartment price gap drawing Sydney buyers west

A luxury beachfront apartment at Rainbow Bay has more than doubled in value since it sold off the plan six years ago, setting a new local apartment record in the process.

The three-bedroom apartment in the Flow development on Petrie Street, the first of four new projects locally by Paul Gedoun's S&amp;S Projects, has sold for $7.4 million, after originally selling for $3.27 million when the project launched in 2020.

The seventh-floor apartment, comprising 187 sqm of internal living space and a 54 sqm balcony overlooking Froggies Beach and Snapper Rocks, was purchased by a local family.

The transaction was negotiated by Pezet Matheson director Kerry Pezet and equates to more than $30,000 per sqm.

Pezet said the sale reflected the limited opportunities to buy into the boutique beachfront development.

"The sale highlights the rarity of opportunities within the boutique beachfront development, where residences seldom become available," Pezet said.

"Flow is one of the Gold Coast's most tightly held buildings. Buyers from our database move quickly when residences become available, and achieving an off-market sale at $7.4 million demonstrates the depth of demand for property of this calibre."

<img alt="Flow" data-entity-type="file" data-entity-uuid="c585b206-2130-4eee-a50c-3f27c51a7c70" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-06%20at%208.33.25%E2%80%AFPM.png?VersionId=m3pHRDV62Y3fvN.XQuQHq.52ilTWpRLf" />

Flow was the first of four luxury apartment developments delivered by Paul Gedoun's S&amp;S Projects at Rainbow Bay and was completed in 2023.

Positioned on the beachfront overlooking Snapper Rocks, the residence includes three bedrooms, three bathrooms, a powder room and views stretching north along the coastline towards Surfers Paradise.

Pezet Matheson Residential principal Mitchell Lambert said buyers continued to prioritise quality beachfront apartments in tightly held locations.

"Flow Residences offers a rare combination of elevated beachfront positioning, architectural excellence, comprehensive resident amenity and premium finishes, which is exactly what discerning purchasers are seeking," Lambert said.

"The transaction further reinforces Rainbow Bay's reputation as one of Australia's premier coastal lifestyle destinations, where limited supply and growing demand continue to support strong market performance."

Pezet Matheson originally marketed and sold out Flow off the plan, making the latest transaction a return to one of the project's original buyers.

Paul Gedoun is selling his third project, <a href="https://www.apartments.com.au/new-apartments/radia-rainbow-bay-271-boundary-street-coolangatta-qld-4225">Radia Rainbow Bay</a>, after recently completing, and selling out, <a href="https://www.apartments.com.au/buildings/esprit-217-227-boundary-street-coolangatta-qld-4225">Esprit</a>. He has plans for a <a href="https://www.apartments.com.au/news/qld/first-look-s-s-projects-proposes-88-apartment-wellness-tower-at-coolangattas-boundary-street">fourth building</a>, 88 apartments on <a href="https://www.apartments.com.au/new-apartments/209-213-boundary-street-coolangatta-qld-4225">Boundary Street</a>.

Rainbow Bay apartment doubles in price since off the plan sale during pandemic

Trennery Property

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Urban.com.au whilst onsite during August last year reported <a href="/news/west-melbournes-destination-development-begins-construction">on the progress</a> of one of West Melbourne's largest developments.

At that time, the former Australia Post facility was well into demolition, with display suite staff stating Trenerry Property's West End mixed-use project would begin construction in the last quarter of 2017 under the guidance of head contractor Hamilton Marino. Despite piling equipment appearing onsite twice in the interim, West End has yet to formally start construction.

In the past week, the expansive project has been put back to tender, with submissions set to close during early May. This indicates that an announcement on a builder for West End which sits on a 9,200 square metre site will be revealed around mid this year.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image41_7.jpg" rel="gallery-all" title="The Mailing is now accepting sales. Image: Trenerry Property Group"><img alt="" class="image-article-full-width-580px" height="790" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image41_7.jpg?itok=lkibjPik" title="The Mailing is now accepting sales. Image: Trenerry Property Group" width="580"></a>

<figcaption>The Mailing is now accepting sales. Image: Trenerry Property </figcaption></figure>Despite the pause in construction commencement, uptake across the project has been strong. Buyer interest as seen West End’s newest residential launch, The Mailhouse with its 98 New York-style loft apartments over 11 levels, released for sale.

Addressed 185 Rosslyn Street, The Mailhouse is reflective of the entire development in that it is a collaborative design effort. CHT Architects have teamed with interior design practice Mim Design to create the building which reflects the area's industrial character, utilising raw and natural materials as readily as possible.

<blockquote>
The design of The Mailhouse is completely holistic – the building’s interiors, outdoor spaces and architecture are all in harmony, which creates a harmonious lifestyle.

The interiors take cues from the industrial-style exterior, while also incorporating the sophistication and refined look that we are known for and pride ourselves on.
<cite>Mim Design Director, Mim Fanning</cite>
</blockquote>

The Mailhouse will share amenities with other residents and Adina Hotel guests, which adds to the mixed-use nature of the development. Those amenities for future residents include room service, cleaning on demand, near on 2,000 square metres of gardens designed by Eckersley Garden Architecture, pool and spa, a gym, plus a wine cellar and medical centre.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image40_9.jpg" rel="gallery-all" title="Kitchen space within The Mailhouse. Image: Trenerry Property "><img alt="" class="image-article-full-width-580px" height="408" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image40_9.jpg?itok=XrEkkRc8" title="Kitchen space within The Mailhouse. Image: Trenerry Property " width="580"></a>

<figcaption>Kitchen space within The Mailhouse. Image: Trenerry Property</figcaption></figure>The Mailhouse's release follows on from that of The Adderley's, which utilised Carr Design Group for its interior finishes.

Apartments aside, West End will also see a 4.5 star hotel operated under the Adina Hotel brand and a full line supermarket. 14 restaurants/bars and cafes, the aforementioned medical/wellness centre, a public arcade and a public open space which will be ceded to Melbourne City Council upon completion.

West End's adjoining display suite dubbed the Lifestyle Gallery is reflective of the different design styles offered across West End.

Six Degrees, Mim Design, Carr Design Group and Hecker Guthrie are all responsible for one West End residential building each, with the varying design styles mimicked across the quartet of display suites over differing levels within the Lifestyle Gallery.
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silvermb

The Mailhouse is launched; West End to construction tender

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Well into its demolition programme, Trenerry Property's West End will begin construction next month. Builder Hamilton Marino has been chosen to deliver the project which toward the end of 2019 will see the former industrial site transformed into a mixed-use 'destination' development for West Melbourne.

Billed as a 'destination' development that is expected to draw in surrounding workers and residents, a sweep through the Apartments.com.au Project Database confirms West End to have the only genuinely publicly accessible park and recreational facilities of all current 27 projects which fall within West Melbourne.

This can be attributed to the hefty size of the site which weighs in at 9,200sqm and holds three ample site frontages.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/west_end_art_space_2.jpg" rel="gallery-all" title="West End's display is reflective of the development in more ways than one"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/west_end_art_space_2.jpg?itok=sdtf4mP9" title="West End's display is reflective of the development in more ways than one" width="580"></a>

<figcaption>West End's display is reflective of the development in more ways than one</figcaption></figure>In addition to hundreds of new apartments and a 4.5 star Adina Hotel, West End will also include a full line supermarket (likely to be IGA), 14 restaurants and cafes, medical/wellness centre, public arcade and a roughly 1,500sqm public open space which will be ceded to Melbourne City Council upon completion.

Apartments.com.au recently visited West End's adjoining display suite dubbed the Lifestyle Gallery, which has been designed to reflect what will be delivered in the project itself across various layers.

Tom and Captain tend to the ground floor cafe within the display whilst an art space with rotating displays is also present; West End is also expected to include a ground floor gallery space upon completion.

Spanning three levels, West End's display is sectioned into four separate suites reflecting the respective architects' designs for each residential building; in total six design practices have had a hand in the design of West End.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/west_end_display_suite_foundry_1_1-1.jpg" rel="gallery-all" title="A display for the Foundry building"><img alt="" class="image-article-full-width-580px" height="247" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/west_end_display_suite_foundry_1_1-1.jpg?itok=UWn4QiYq" title="A display for the Foundry building" width="580"></a>

<figcaption>An apartment living area display slated for the Foundry building</figcaption></figure>Six Degrees, Mim Design, Carr Design Group and Hecker Guthrie are all responsible for one West End residential building each, with the varying design styles mimicked across the quartet of display suites within the Lifestyle Gallery.

The commencement of West End will push the overall number of apartments under construction within West Melbourne to approximately 820. The Spencer's 400 plus apartments are due for handover, whilst demolition continues for The Rossyln, Flagstaff Green and Melbourne Village, allowing construction to start on a further 800 plus apartments.
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West Melbourne's destination development begins construction

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Trenerry Property has unveiled 'The Spencer', the latest of four apartment buildings within its boutique West End development: a future-ready mixed-use development and self-sufficient community located on a former brownfield site in West Melbourne.

According to Trenerry Property West End will transform the 9200sqm former Australia Post site into a vibrant, connected hub for living, playing, staying and working.

The Spencer is located on the eastern side of the site, sitting on the corner of Dudley Street and Bluestone Lane. It has been designed as a formally regular tower rising 11-storeys flanked on either side by podia of differing heights, with a restrained aesthetic comprising an exposed brick skin. The upper three levels or 'crown' element are enveloped in a clear glazing providing a light weight capping atop a robust base. CHT were the principal architect for the project working in tandem with Hecker Guthrie who designed the interiors.

The Spencer will accommodate 102 apartments across its 11-storeys and while it contains West End’s most affordable apartments, this according to designers Hecker Guthrie, has not come at the expense of quality or liveability.

<blockquote>
In creating The Spencer, we’ve provided an abundance of carefully selected components that ensure the highest standard of living. Instead of designing The Spencer to include only the simple necessities required in a home, we’ve created these apartments with what residents want at the forefront of our thinking. Inclusions and design details not usually seen in apartments are standard features at The Spencer. Joinery acts as built-in furniture as well as being functional storage, a dining table is nestled underneath the island benches and kitchens include abundant appliances.

In creating The Spencer, our signature soft modernism design has been refined to offer life within the space of each apartment. These are residences we’d love to live in and that’s a true sign of design with integrity and heart.
<cite>Hecker Guthrie</cite>
</blockquote>

Urban.com.au spoke to Hecker Guthrie Associate, Stacey Van Harn about the inspiration for The Spencer's interiors.

Urban.com.au: What was it like collaborating on a project of this scale with so many other talented designers?

Stacey Van Harn: It was great to see the results that each of the different interior designers presented for their buildings. In some ways, it really highlighted the design zeitgeist of the current time but just as much it was interesting to see how we each took the brief in our own direction.

Working alongside your peers is also a great opportunity to reflect on what makes a Hecker Guthrie design desirable, to both our client and the purchasers, what points of difference can we create etc.

UM: How were the interiors informed by not only their immediate context but the building's exterior?

SVH: Hecker Guthrie’s response to the brief was more so to provide a timeless design and neutral interior that will allow the end user to make the space their own. It is less about fashion and more about creating a space that will stand the test of time and do it well.

The Architect (CHT) made a strong point of utilising real/genuine materials in their architecture and this is certainly an approach that aligns with HG. We are so glad to see the use of real granite benchtops and the like in our project alongside the architects brick and metal finishes.

UM: What was the process like for designing The Spencer? Was the exterior conceived first and the interiors responded? Or were the designs happening in parallel?

SVH: Whilst the architectural design process started before the interiors a lot of the design development has occurred in parallel. We worked together with CHT to develop up the planning of the different apartments to ensure the building design as well resolved.

UM: How do you design with affordability in mind but not at the expense of quality?

SVH: There is always give and take when it comes to cost vs design and achieving the right balance is about compromising in the right places. It is really about keeping your initial design ideas always at the forefront of the process and investing in quality materials and what is important to this project in particular.

UM: What is the target market you are designing for on The Spencer?

SVH: We always strive at HG to produce a design outcome that could suit a varied array of end users. With this particular project, you will see in some of our earlier conceptual presentations that we actually set out to create spaces that would appeal to the three designers working on the job,

Myself (Stacey, in her 30’s) Hamish (in his 40’s) and Paul (in his 50’s). This wasn’t about necessarily designing something for ourselves but creating something we would be proud of and would appeal to this varied demographic of purchasers.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/trenerry_property_urba9462_west_end_ia05_the_spencer_lobby.jpg" rel="gallery-all" title="The Spencer's lobby. Image: Trenerry Property"><img alt="" class="image-article-full-width-580px" height="483" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/trenerry_property_urba9462_west_end_ia05_the_spencer_lobby.jpg?itok=5jDJ98yQ" title="The Spencer's lobby. Image: Trenerry Property" width="580"></a>

<figcaption>The Spencer's lobby. Image: Trenerry Property</figcaption></figure><h2>The Spencer overview</h2>

<ul>
<li>Site footprint approx 1209sqm</li>
	<li>Height: 11-storeys, 36.5 metres</li>
	<li>102 apartments</li>
	<li>45 x 1 bedroom apartments ranging from 47.5 - 73.5sqm (excluding balcony)</li>
	<li>44 x 2 bedroom apartments ranging from 64.5 - 83sqm (excluding balcony)</li>
	<li>12 x 3 bedroom apartments ranging from 86.5 - 119.5 square metres (excluding balcony)</li>
	<li>1 x 4 bedroom apartment spanning 166sqm (excluding balcony)</li>
</ul>
Construction on the entire West End development is slated to commence in July 2017 and be completed by late 2019.
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Laurence Dragomir

Hecker Guthrie discusses West End's latest building: The Spencer

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As one the city's in demand new apartment locations, West Melbourne continues to consistently churn out development news.

Last week architecture firm Buchan Group confirmed that its former studio at 133 Rosslyn Street West Melbourne had received planning approval for a new residential complex. Replacing the firm's former office will be a new 9 storey design for developer Starland Pacific Group.

With PDS Group installed as Development and Project Manager, 133 Rosslyn Street will now proceed to apartment sales with construction expected to begin later this year. 165 apartments will be supplemented by 150 basement vehicle spaces.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/external1-1aa.jpg" rel="gallery-all" title="Buchan Group's rendered 133 Rosslyn Street"><img alt="" class="image-article-full-width-580px" height="332" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/external1-1aa.jpg?itok=MF2Eie_O" title="Buchan Group's rendered 133 Rosslyn Street" width="580"></a>

<figcaption>Buchan Group's rendered 133 Rosslyn Street</figcaption></figure>Set over a 2,550sqm site, the development plot was sold during 2014 for in excess of $14 million, with CBRE City Sales and Gross Waddell handling the transaction. Buchan Group will still be involved by way of providing ongoing architectural and interior design services for the project.

<blockquote>
Our aim is to create an exciting and cohesive new residential development that brings a positive addition to the emerging architecture of West Melbourne. We are thrilled that the project has received Planning Approval and look forward to its progress.
<cite>Nick Nigro, Principal Head of Delivery, Buchan Group</cite>
</blockquote>

Also last week CBRE City Sales successfully sold a development site located at 137-157 Adderley Street West Melbourne. Subject to a current planning application for an eight level apartment development, the site was secured for $9.4 million by one of five bidders at the onsite auction which was conducted last Friday.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image2wmelb.jpg" rel="gallery-all" title="Raw 3D's impression of 137-157 Adderley Street, West Melbourne"><img alt="" class="image-article-full-width-580px" height="383" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image2wmelb.jpg?itok=aKB8H8hG" title="Raw 3D's impression of 137-157 Adderley Street, West Melbourne" width="580"></a>

<figcaption>Raw 3D's impression of 137-157 Adderley Street, West Melbourne</figcaption></figure>Included within the intended project which also maintains a Rosslyn Street frontage are 88 apartments, one cafe space of 120sqm and 72 car parking bays. Whether on not the above Michael Ellis Architects scheme for the site is maintained by the new developer remains to be seen.

Nearby and demolition has begun in earnest on Alpha 14's upcoming residential project at 386 Spencer Street West Melbourne. Bond Quarter will be a 16 storey building maintaining 105 one &amp; two bedroom apartments. Designed by Hayball, the project is currently at construction tender and will follow The Wallace which is Alpha 14's current West Melbourne apartment project at construction.

During March, 50-56 Batman Street West Melbourne landed before Melbourne City Council with a new planning proposal for a residential hotel. Formerly The Arkadia Centre, the property sold for $8.78 million after a campaign held during mid 2015.

At 868sqm the site is close to new builds that over recent years along Batman Street have generally peaked at 15 storeys.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image7wm.jpg" rel="gallery-all" title="Flagstaff Green and Rosslyn Street"><img alt="" class="image-article-full-width-580px" height="208" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image7wm.jpg?itok=nfeDnRWF" title="Flagstaff Green and Rosslyn Street" width="580"></a>

<figcaption>Flagstaff Green and Rosslyn Street</figcaption></figure>Two pending projects have also reared of late. SPEC Property's 15-31 Batman Street has appeared online dubbed Flagstaff Green.

The project has undergone a number of design changes over the course of planning with a notable reduction in height also included. Flagstaff Green is SPEC's latest endeavour and follows on from the developer's intention to sell two sites with approved apartment schemes in North Melbourne and South Melbourne.

Last but not least Trennery Property is going with a new preliminary design image for 185 Rosslyn Street. After purchasing the site from Australia Post during 2015, Trennery has replaced an initial RotheLowman planning application with new intentions.

The project is likely to include residential and hotel uses, a medical centre, various retail spaces and substantial residential gardens as seen in the image above.
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