Repeat buyers are one of the strongest measures of confidence in any apartment development.

At <a href="https://www.apartments.com.au/new-apartments/era-newcastle-west-124-126-bull-street-newcastle-west-nsw-2302">ERA</a> in Newcastle West, some purchasers are returning to <a href="https://www.apartments.com.au/developers/gwh">GWH</a> after living at the developer's One Apartments. Their decision to purchase again was driven by the quality of life they found after moving into their first GWH home.

Keith Wilton had spent years living in a house in East Maitland before deciding it was time for a change. Apartment living had always been on his radar, but he was selective about what he wanted.

<iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" referrerpolicy="strict-origin-when-cross-origin" src="https://www.youtube.com/embed/FH_1EzB-1vs?si=XScVlP1ERsTDJoME" title="YouTube video player" width="560"></iframe>

"I had some boxes I wanted to tick," he says.

Keith points to the open-plan design, generous outdoor areas and considered inclusions as key reasons One Apartments worked for him.

“One of those things was a nice indoor open plan area, but also I wanted a nice outdoor open area that I could entertain on in summer or Christmases or birthdays,” he says.

He also found value in the smaller details, from integrated appliances to shared resident spaces including the pool, cinema and rooftop areas.

[smartcode_project:default project_id=135096 project_image_fid=356818]

After comparing several developments, he chose One Apartments because of GWH's longstanding local reputation and his own experience working with the developer on a commercial project more than a decade earlier.

"I knew that they were local, that the quality of the build was going to be up there. I'd looked at other apartment complexes around and close by, and I just knew that here was a better decision location wise."

Today, Keith says the move has completely changed how he experiences Newcastle.

"I enjoy living in this location because it's more of a lifestyle change. That Newcastle city living where you can walk to restaurants and bars and even beaches and parks and even shopping across the road."

[smartcode_project:default project_id=135096 project_image_fid=356828]

Beyond the location, he says it's the sense of community that has surprised him most.

"Everyone loves living here because they chose to live here, but everyone looks out for each other. It's a real great community feel here."

For Aimee and Lyle Goodman, the journey started almost by chance.

<iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" referrerpolicy="strict-origin-when-cross-origin" src="https://www.youtube.com/embed/tsioMLcnjas?si=zq-ys3JuWpfa5hFv" title="YouTube video player" width="560"></iframe>

The couple happened to be having coffee in Newcastle when they noticed the site where One Apartments was about to begin construction.

"We were aware GWH was planning a development," Aimee says. "We made one phone call and things moved pretty quickly after that."

As busy business owners, they initially thought apartment living would simply reduce the maintenance that came with larger homes. Instead, it fundamentally changed how they spent time together.

"We actually catch up more as a family now," Aimee says.

"We've had homes with big yards and lots of space, but everyone ended up in different rooms. Here we'll have dinner together, the kids can play, and we spend far more quality time together."

[smartcode_project:default project_id=135096 project_image_fid=356829]

Lyle says their confidence came from GWH's reputation within Newcastle's building industry.

"I know people who've worked across different apartment projects, and whenever GWH came up the feedback was always the same. They're rock solid. They're quality."

That confidence only grew throughout the buying process.

"One of the things that really impressed us with GWH was the whole process, was the communication," Lyle says. "It was consistent, it was regular, there was no problem if we had some weird questions, there was no problems in getting answers."

[smartcode_project:default project_id=135096 project_image_fid=351104]

Aimee says one moment stood out.

"The project actually finished on time. We realised we needed to hurry up and sell our house because everything was happening exactly when they said it would."

The positive experience at One Apartments ultimately gave all three buyers the confidence to purchase again with GWH, this time at ERA.

Their confidence reflects what many buyers are seeking in today's apartment market. Location remains important, but so too does certainty around delivery, quality and long-term liveability.

[smartcode_project:default project_id=135096 project_image_fid=356822]

ERA builds on those foundations with 280 one, two and three-bedroom apartments across two landmark towers in <a href="https://www.apartments.com.au/developments/newcastle-west-nsw-2302">Newcastle West</a>.&nbsp;

Designed by <a href="https://www.apartments.com.au/architects/fk-australia">Fender Katsalidis</a>, the project will include more than 2,000 square metres of resident amenities, including a resort-style pool, gym, sauna, private cinema and rooftop entertaining spaces overlooking the harbour and coastline.&nbsp;

The development is also within walking distance of the Newcastle Interchange, Honeysuckle, Darby Street, the harbour foreshore, restaurants, retail and the city’s beaches, continuing the walkable lifestyle that existing GWH buyers say has transformed how they live.

[smartcode_project:default project_id=135096 project_image_fid=356826]

For Keith, the appeal remains straightforward.

"You feel at home even before you've moved into your home."

For Aimee, the change is measured in time.

“I just felt like I had more time,” she says.

[smartcode_project:default project_id=135096 project_image_fid=351102]

Construction at ERA is now underway, with more than half of the residences already sold and limited two and three-bedroom apartments remaining in the East Tower release. Priced from $980,000 for two-bedroom residences and $1.46 million for three-bedroom residences, buyers can secure an apartment with a 10 per cent deposit, with premium homes offering ocean views from Level 8 and harbour views from Level 10.

ERA is also backed by Resilience Insurance's 10-year Latent Defects Insurance policy, providing protection against structural or waterproofing defects for 10 years after completion. The project is anticipated to be completed in early 2028.

[smartcode_project_cta:default project_id=135096]

Joel Robinson

From ONE to ERA: Why buyers are choosing GWH again in Newcastle West

Virgate Property Group is preparing to commence construction of Verdé, its new apartment development in Melbourne's Arts Precinct at Southbank, following a strong run of sales that has seen more than half of the project's 173 apartments secured.

Verdé has attracted a broad mix of first home buyers, owner-occupiers upgrading from nearby inner-city suburbs and investors, with younger owner-occupier couples aged between 28 and 45 accounting for the strongest enquiry. Many are already living in Southbank, South Melbourne, Albert Park, Port Melbourne, South Yarra and the CBD.

"Verdé is located in one of the most desirable pockets of southern Melbourne," Blair Property Group Director Darren Blair, who is managing sales at Verdé, said.

"It's within walking distance of the Arts Centre, Royal Botanic Gardens, Albert Park Lake, and Southbank's restaurants and retail. It's a great lifestyle location with strong amenity and liveability, which made it a very attractive choice for the project."

[smartcode_project:default project_id=4661 project_image_fid=372549]

Virgate was already familiar with the precinct, having previously delivered the successful Domain House development in neighbouring South Melbourne. That experience gave the developer confidence to acquire the Coventry Street site and continue expanding its presence in Melbourne's inner south.

"We had been keeping an eye on the site and the broader precinct for a few months before deciding to move forward with the acquisition," Virgate said.

The project was ultimately secured in 2020 following feasibility studies, planning assessments and due diligence, with the brief centred on delivering "a high-quality, considered design that feels both refined and fit for purpose."

[smartcode_project:default project_id=4661 project_image_fid=314259]

Designed by <a href="https://www.apartments.com.au/architects/bruce-henderson-architects">Bruce Henderson Architects</a>, Verdé comprises 173 one, two and three-bedroom apartments priced from $599,000. The architecture is distinguished by a faceted glass façade that responds to both the site's outlook and Melbourne's changing light conditions.

According to Bruce Henderson Architects, the coloured glazing gives the building a distinctive identity while also providing privacy and solar shading, with residences oriented to capture views across the bay, city skyline and surrounding parklands.

Inside, <a href="https://www.apartments.com.au/interior-designers/designoffice">DesignOffice</a> has created interiors focused on natural light, efficient planning and enduring materials. Apartments feature engineered oak flooring, natural stone benchtops, floor-to-ceiling glazing and SMEG appliances, while a restrained material palette aims to complement the expansive outlooks rather than compete with them.

[smartcode_project:default project_id=4661 project_image_fid=372550]

Resident amenity has also been designed around everyday functionality rather than occasional use. Facilities include a concierge-serviced lobby, residents' lounge with fireplace, library and co-working space, gym, terrace garden with barbecue facilities, ground-floor café, and package delivery management.

The project's location continues to be one of its strongest drawcards. Positioned on Coventry Street, Verdé sits within walking distance of the National Gallery of Victoria, Arts Centre Melbourne, Royal Botanic Gardens and Albert Park Lake, while Southbank's dining precinct, Sturt Street trams and the new ANZAC Station are all nearby. The surrounding education catchment also includes Melbourne Grammar, Melbourne Girls Grammar, Mac.Robertson Girls' High School and several major university campuses.

The sales team says buyers have responded particularly well to the combination of location, design quality and long-term liveability.

"They're responding really positively to the quality of the design, premium resident amenities and the uninterrupted views. Many also appreciate the location and how connected it is to everything they need."

The ability to secure stamp duty savings before completion has also been a key factor for purchasers, alongside the opportunity to personalise finishes ahead of settlement.

With construction set to commence soon and more than half the apartments already sold, Verdé enters its next phase as one of the Arts Precinct's more established apartment developments, offering remaining buyers an opportunity to secure a residence before construction advances further. Expected completion is scheduled for late 2027.

[smartcode_project_cta:default project_id=4661]

Virgate's Verdé Southbank moves toward construction as sales fly past halfway stage

Downsizer-focused apartment development Kooyongkoot in Hawthorn has been recognised at the 2026 Better Future Melbourne Design Awards, taking home Gold and Silver awards in two categories.

<a href="https://www.apartments.com.au/new-apartments/kooyongkoot-hawthorn-1-kooyongkoot-road-hawthorn-vic-3122">Kooyongkoot</a>, currently being delivered by developer PQD and designed by Cera Stribley, received Gold in the Interior Design – Proposed category and Silver in the Architecture – Proposed category.

The dual recognition reflects the design approach behind the boutique development on prestigious Kooyongkoot Road, where the focus has been on creating homes for downsizers seeking the space, quality and functionality of a detached house within a low-rise apartment building.

Rather than maximising apartment numbers, <a href="https://www.apartments.com.au/developers/pqd">PQD</a> and <a href="https://www.apartments.com.au/architects/cera-stribley-architects">Cera Stribley</a> limited the development to just 18 residences, allowing for larger floorplans, greater privacy, generous landscaping and expansive communal spaces.&nbsp;The majority of the apartments also benefit from corner aspects, allowing for dual sources of natural light.

Now around 70 per cent complete and on track for completion in November 2026, Kooyongkoot will comprise a mix of garden residences, ter​race apartments, sub-penthouses, and is crowned by two half-floor penthouses with direct lift access and private rooftop terraces.

[smartcode_project:default project_id=102717 project_image_fid=355297]

The Silver Award for Architecture recognised the way the building responds to its prominent corner position at the ent​rance to Hawthorn's Scotch Hill precinct, one of Melbourne's most established residential neighbourhoods.

Rather than competing with the grand homes that line Kooyongkoot Road, the architectural approach focused on restraint and longevity, using curved brickwork, generous landscaping and carefully considered proportions to integrate with the existing streetscape.

"The form feels fluid and timeless, as though shaped by the landscape itself – architecture that belongs, rather than competes," said Chris Stribley, Co-Founder and Managing Principal of Cera Stribley.

The judging submission also highlighted practical innovations throughout the building, including lift cores servicing only nine homes each, a central landscaped lightcourt designed to bring daylight and ventilation into the building, and fully enclosed private storage rooms with lighting, power and shelving to better accommodate residents transitioning from larger family homes.

[smartcode_project:default project_id=102717 project_image_fid=355293]

The Gold Award for Interior Design recognised the project's focus on long-term liveability rather than display-home aesthetics.

According to the awards submission, the interiors were designed from the inside out, prioritising how homes would function over decades of daily use through generous proportions, practical storage, durable natural materials and flexible layouts.

The specification includes natural stone throughout, upgraded acoustic glazing, V-ZUG appliances and fully enclosed storage rooms, alongside an amenity offering focused on wellness, entertainment and everyday convenience.&nbsp;

Residents will have access to a gym and yoga studio, a wellness centre featuring traditional and infrared saunas, a cold therapy shower and treatment room, as well as a residents' lounge and golf simulator/cinema room for entertainment.&nbsp;Kooyongkoot has also considered the everyday convenience of its residents by offering a private carwash and pet wash facilities on site as well as dedicated parcel lockers and oversized fully enclosed storage rooms.&nbsp;

[smartcode_project:default project_id=102717 project_image_fid=355303]

The project's attention to detail has already resonated with buyers. Earlier this year, Kooyongkoot recorded one of Boroondara's highest apartment sales when an $8 million penthouse was purchased by a Melbourne CEO downsizing from a nearby family home.

"Every detail feels deliberate, from the overall design down to the smallest touches," the purchaser said.

"The level of quality and refinement is exceptional, but what really sold it was how liveable it felt... It felt like a place where everything had been considered, not just a luxury building."

[smartcode_project:default project_id=102717 project_image_fid=355304]

Sustainability also formed a key part of both award submissions. Kooyongkoot is targeting a minimum 7.5-star NatHERS rating across all residences, supported by passive design principles, high-performance glazing, EV charging infrastructure, water reuse systems and a wellness model focused on lower-energy dry facilities rather than pools and large wet areas.

Located within walking distance of Scotch College, Methodist Ladies' College, Koo​yong Lawn Tennis Club, Aubur​n Village and Camberwell Junction, Kooyongkoot continues to target owner-occupiers looking to remain in Melbourne's inner east without compromising on space or quality. A limited selection of two, three and four-bedroom residences remains available, with prices starting from $1.9 million.

[smartcode_project_cta:default project_id=102717]

Kooyongkoot wins Gold and Silver at Better Future Melbourne Design Awards

New apartment supply has become increasingly constrained across <a href="https://www.apartments.com.au/developments/parramatta-nsw-2150">Parramatta</a> in recent years, with fewer projects progressing through to completion as development conditions have become more challenging.

It makes <a href="https://www.apartments.com.au/developers/novm">NOVM</a>'s 2021-completed <a href="https://www.apartments.com.au/buildings/the-lennox-parramatta-12-phillip-street-parramatta-nsw-2150">The Lennox</a> one of the most recently completed residential towers on the Parramatta River, and among the newest apartment developments in Sydney's second CBD.

With the project largely completed before the sharp escalation in construction costs and inflation following the pandemic, The Lennox is now offering pricing that would be difficult to replicate in a comparable new development in Parramatta today, or across much of Western Sydney.

The majority of the 413 apartments at The Lennox sold before and shortly after completion. A limited release of the remaining apartments has recently been brought to market by capital partner <a href="https://www.apartments.com.au/project-marketer/equitifund-group">Equitifund</a>, with entry-level pricing from $700,000 and two-bedroom apartments available from under $1 million.

Rising above the Parramatta River at 12 Phillip Street, The Lennox comprises one, two, three and four-bedroom apartments, appealing to first home buyers, young professionals, families, downsizers and interstate investors seeking a completed apartment in one of Australia's fastest-growing economic centres.

[smartcode_project:default project_id=5743 project_image_fid=372394]

Rather than positioning Parramatta as an alternative to Sydney's CBD, Equitifund believes the city has reached a point where it stands on its own merits.

"Parramatta is no longer simply an alternative to Sydney CBD, it's becoming a destination in its own right," Equitifund Executive Chairman Greg Huxley said.

"The Lennox captures that evolution with a level of quality and amenity that's difficult to match at its price point."

[smartcode_project:default project_id=5743 project_image_fid=953]

Designed by <a href="https://www.apartments.com.au/architects/marchese-partners">Marchese Partners</a>, the tower responds directly to its riverfront setting through expansive glazing and open-plan layouts that maximise views across the Parramatta River and city skyline. Interiors feature engineered timber flooring, stone benchtops, stainless steel appliances and floor-to-ceiling glazing, while generous balconies extend the living spaces outdoors.

Marchese Partners says the project was conceived to balance high-quality apartment living with practical, long-term functionality, pairing larger, efficient floorplans with amenities more commonly associated with five-star hotels.

That emphasis continues through the resident facilities, which include a 20-metre rooftop swimming pool, fully equipped gym and wellness spaces, full-time concierge, a residents' lounge, function room, private lifts, secure basement parking and rooftop communal areas overlooking the Parramatta River. Ground-floor boardwalk retail and dining further activate the riverfront and integrate the building into the surrounding public realm.

[smartcode_project:default project_id=5743 project_image_fid=925]

Australian housing and finance group Equitifund has secured the remaining apartments, believing there are few completed apartment opportunities in Parramatta that offer the same combination of location, amenity and pricing.

Equitifund National Sales Director Ben Hamblett says buyers are increasingly recognising that premium apartment living no longer needs to come with Sydney CBD pricing.

"The Lennox is where aspirational living becomes attainable," Hamblett said.

"Wake to river and mountain views, step into Sydney's Second CBD, and arrive home to resort-calibre amenities, all without the harbour price tag."

Hamblett says owner-occupiers are also attracted by the convenience of having Westfield Parramatta, Church Street's dining precinct, Parramatta Park, Riverside Theatres, Western Sydney University and major transport connections all within walking distance.

"At The Lennox, lifestyle is not an afterthought, it is the foundation."

[smartcode_project:default project_id=5743 project_image_fid=5374]

The Lennox places residents within walking distance of Parramatta Square, Westfield Parramatta, Church Street Eat Street, Parramatta Station, the ferry wharf, Light Rail, the future Sydney Metro West, Parramatta Park and CommBank Stadium, reinforcing Parramatta's position as one of Australia's most connected metropolitan centres outside Sydney's CBD.

Equitifund says buyers visiting the display suite consistently comment on the quality of the finishes, generous floorplans, river and skyline views, and the walkability of the location. The project has attracted a broad mix of local professionals, upsizers, downsizers, buyers relocating from Sydney's inner suburbs and interstate investors seeking long-term growth opportunities.

That demand aligns with Parramatta's continued evolution as an economic powerhouse. Equitifund Research and Market Insights specialist John Bekiaris says sustained population growth, infrastructure investment and expanding employment opportunities continue to support long-term housing demand across the city.

"Parramatta has evolved from a satellite city into one of Australia's most important economic centres. Population growth, infrastructure investment and employment are all supporting sustained long-term housing demand."

[smartcode_project_cta:default project_id=5743]

The apartment price gap drawing Sydney buyers west

A luxury beachfront apartment at Rainbow Bay has more than doubled in value since it sold off the plan six years ago, setting a new local apartment record in the process.

The three-bedroom apartment in the Flow development on Petrie Street, the first of four new projects locally by Paul Gedoun's S&amp;S Projects, has sold for $7.4 million, after originally selling for $3.27 million when the project launched in 2020.

The seventh-floor apartment, comprising 187 sqm of internal living space and a 54 sqm balcony overlooking Froggies Beach and Snapper Rocks, was purchased by a local family.

The transaction was negotiated by Pezet Matheson director Kerry Pezet and equates to more than $30,000 per sqm.

Pezet said the sale reflected the limited opportunities to buy into the boutique beachfront development.

"The sale highlights the rarity of opportunities within the boutique beachfront development, where residences seldom become available," Pezet said.

"Flow is one of the Gold Coast's most tightly held buildings. Buyers from our database move quickly when residences become available, and achieving an off-market sale at $7.4 million demonstrates the depth of demand for property of this calibre."

<img alt="Flow" data-entity-type="file" data-entity-uuid="c585b206-2130-4eee-a50c-3f27c51a7c70" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-06%20at%208.33.25%E2%80%AFPM.png?VersionId=m3pHRDV62Y3fvN.XQuQHq.52ilTWpRLf" />

Flow was the first of four luxury apartment developments delivered by Paul Gedoun's S&amp;S Projects at Rainbow Bay and was completed in 2023.

Positioned on the beachfront overlooking Snapper Rocks, the residence includes three bedrooms, three bathrooms, a powder room and views stretching north along the coastline towards Surfers Paradise.

Pezet Matheson Residential principal Mitchell Lambert said buyers continued to prioritise quality beachfront apartments in tightly held locations.

"Flow Residences offers a rare combination of elevated beachfront positioning, architectural excellence, comprehensive resident amenity and premium finishes, which is exactly what discerning purchasers are seeking," Lambert said.

"The transaction further reinforces Rainbow Bay's reputation as one of Australia's premier coastal lifestyle destinations, where limited supply and growing demand continue to support strong market performance."

Pezet Matheson originally marketed and sold out Flow off the plan, making the latest transaction a return to one of the project's original buyers.

Paul Gedoun is selling his third project, <a href="https://www.apartments.com.au/new-apartments/radia-rainbow-bay-271-boundary-street-coolangatta-qld-4225">Radia Rainbow Bay</a>, after recently completing, and selling out, <a href="https://www.apartments.com.au/buildings/esprit-217-227-boundary-street-coolangatta-qld-4225">Esprit</a>. He has plans for a <a href="https://www.apartments.com.au/news/qld/first-look-s-s-projects-proposes-88-apartment-wellness-tower-at-coolangattas-boundary-street">fourth building</a>, 88 apartments on <a href="https://www.apartments.com.au/new-apartments/209-213-boundary-street-coolangatta-qld-4225">Boundary Street</a>.

Rainbow Bay apartment doubles in price since off the plan sale during pandemic

Towers

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Cast your eyes over the northern reaches of Melbourne's CBD and a not-too-subtle marker is taking its place. Brady Group's Vision has motored past the 150 metre mark on its way to 226 metres and in doing so is acting as a vanguard project of sorts for the rash of new residential towers set to redefine this section of Melbourne.

With a host of new proposals joining the ranks of late, now presents as an opportune time to provide an overview of these residential towers that promise to remodel the northern areas of the CBD beyond recognition.

<h2>The current drop</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image43_0.jpg" rel="gallery-all" title="A host of projects are early into their construction cycle"><img alt="" class="image-article-full-width-580px" height="273" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image43_0.jpg?itok=hXuuDiC-" title="A host of projects are early into their construction cycle" width="580"></a>

<figcaption>A host of projects are early into their construction cycle</figcaption></figure>Clockwise above are <a href="/buildings/eporo-tower-279-la-trobe-street-melbourne">Eporo</a>, <a href="/buildings/light-house-450-elizabeth-street-melbourne">Light House</a>, <a href="/buildings/eq-tower-127-abeckett-street-melbourne">EQ Tower</a>, <a href="/buildings/victoria-one-452-472-elizabeth-street-melbourne">Victoria One</a> and <a href="/buildings/empire-melbourne-398-elizabeth-street-melbourne">Empire</a>, the most advanced of which has risen two levels above ground. Joining these projects in the early stages of construction are <a href="/new-apartments/the-trillium-36-la-trobe-street-melbourne">Trillium</a> and <a href="/buildings/la-trobe-tower-323-la-trobe-street-melbourne">La Trobe Tower</a>.

Near on 3,100 apartments are contained within the above seven projects, demonstrating the sheer pace at which this section of the CBD is evolving into a high-rise residential hub. With Vision, <a href="/buildings/the-carlson-321-la-trobe-street-melbourne">The Carlson</a> and part of <a href="/buildings/fulton-lane-151-franklin-street-melbourne">Fulton Lane</a> also under construction, the number of apartments under construction is inflated by a further 1,460.​

It's a staggering number, yet such is the volume of upcoming projects north of La Trobe Street and south of Victoria Street that it can easily be surpassed by those projects in waiting.

<iframe allowfullscreen="allowfullscreen" allowtransparency="true" frameborder="0" height="400" mozallowfullscreen="mozallowfullscreen" msallowfullscreen="msallowfullscreen" oallowfullscreen="oallowfullscreen" src="https://charts.datawrapper.de/abxpa/index.html" webkitallowfullscreen="webkitallowfullscreen" width="100%"></iframe>

<h2>Incoming</h2>

A master sales agent has been assigned to <a href="/buildings/swanston-central-168-victoria-street-carlton">8 Bouverie Street</a>, with its sales campaign imminent. Snapped up by Hengyi, the project is set to follow the current project Light House, albeit with a greater apartment yield exceeding 1,000 dwellings; the final numbers for the project will be revealed shortly.

Also pushing up the development chain are two separate projects for student accommodation provider Scape Student Living. <a href="/developments/melbourne-vic-3000">212-222 La Trobe Street</a> and <a href="/buildings/scape-melbourne-393-swanston-street-melbourne">393 Swanston Street</a> between them are capable of providing in excess of 1,500 dwellings and have a completion date spread over 2018-2019. These are joined by the approved 377 La Trobe Street scheme which would essentially sit between the two nominated projects above, although its delivery timeframe is unknown.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image38_2.jpg" rel="gallery-all" title="Side by side and set for reshape the La Trobe Street landscape"><img alt="" class="image-article-full-width-580px" height="223" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image38_2.jpg?itok=VkDr756g" title="Side by side and set for reshape the La Trobe Street landscape" width="580"></a>

<figcaption>Side by side and set for reshape the La Trobe Street landscape</figcaption></figure>Also maintaining a 2019 completion timeline is <a href="/buildings/aurora-melbourne-central-224-la-trobe-street-melbourne">Aurora Melbourne Central</a> which is due to begin site demolition at present while <a href="/buildings/97-franklin-street-melbourne">97 Franklin Street</a> remains the only major approved development in the CBD's northern precinct without publicly known development plans. The 200 metre plus golden tower is value at approximately $200 million and would carry 551 apartments and 144 serviced apartments.

Looming is <a href="/buildings/conservatory-9-23-mackenzie-street-melbourne">Conservatory</a> with in excess of 450 apartments; it will be UEM Sunrise's next Melbourne venture post the sales success of Aurora Melbourne Central.

The projects at planning are equally as imposing with four towers in excess of 200 metres on the radar. Headlining the show is <a href="/buildings/queens-place-157-a-beckett-street-and-370-queen-street-melbourne">Queens Place</a> with 1,700 dwellings over two hulking towers, the tallest of which is 267 metres. Nearby 293 - 303 La Trobe Street Melbourne is shaping up for a slender residential tower with 370 dwellings over what is the Duke of Kent hotel.

Most recently submitted for assessment is <a href="/developments/melbourne-vic-3000">478 Elizabeth Street</a> with a 68 storey mixed-use development envisaged. 399 apartments and 196 hotel suites would constitute the development's yield.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/ldo_cbd.jpg" rel="gallery-all" title="Image © Laurence Dragomir"><img alt="" class="image-article-full-width-580px" height="497" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/ldo_cbd.jpg?itok=EAaBuHpN" title="Image © Laurence Dragomir" width="580"></a>

<figcaption>Image © Laurence Dragomir</figcaption></figure>Perhaps the most poignant indicator as the the rapid change and sheer volume of projects sweeping through the northern parts of the CBD is the render created by Laurence Dragomir above. Barely a year old the image depicts six of the tallest proposals with Aurora Melbourne Central being the only project not at construction.

If nothing else the dynamism of this pocket of the CBD provides impetus for an updated Apartments.com.au render.
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silvermb

Northern lights: the incredible rate of change in Melbourne's northern CBD

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Blink and you would have missed it!  Within weeks of this prime <a href="/new-apartments/southbank-vic-3006">Southbank</a> development site at <a href="/new-apartments/38-freshwater-place-southbank">25-35 Power Street (also known as 38 Freshwater Place)</a> landing a new owner, a planning application landed in the lap of determining body <a href="http://www.dtpli.vic.gov.au/" target="_blank">DTPLI</a>.  Having the site purchase announced during October, new owner Freshwater No 6 Pty Ltd, a company located within the <a href="/new-apartments/sydney-nsw">Sydney</a> suburb of <a href="/new-apartments/rhodes-nsw-2138">Rhodes</a>, wasted no time in submitting detailed plans for a 70 storey mixed-use tower with an expected end value of approximately $400 million.

<a href="/new-apartments/docklands-vic-3008">Docklands</a>-based firm <a href="/architects/metier3">Metier 3</a> were commissioned for the design, located on a 3096 m2 site in an area already heavy with high-rise developments.  If approved 25-35 Power Street seeks to join four other 200 metre plus towers on this 'Southbank block of strength,' including <a href="/buildings/prima-tower-31-queensbridge-street-southbank">Prima Pearl</a>, <a href="/new-apartments/one-queensbridge-street-1-23-queensbridge-street-southbank" target="_blank">Queensbridge Tower</a> and 25 Queensbridge Street, although for reasons unbeknown the latter 236 metre approved tower was omitted from the diagram below.  Minimum distance to 25-35 Power Street's closest residential neighbour is 27.5 metres.

Surrounded by towers with regular, if not interestingly shaped floor plates, Metier 3 have chosen to design a tower with an irregular, tapering floor plate which they describe as:

<div class="rtejustify">"Taking the curvaceous two dimensional forms of those buildings both existing and proposed in close proximity and translating this into a true three dimensional form the building mass draws inspiration from the feminine form. With flowing curves and material patterning reminiscent of ballroom gowns and highly detailed junctions, the evoking comparison to Pavé jewellery, the built form will entail a sense of materiality and form in counterpoint to the more rigid forms adjacent."</div>

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<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image5_20.jpg" rel="gallery-all" title="Design inspiration and context. Image © Metier 3"><img alt="" class="image-article-full-width-580px" height="409" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image5_20.jpg?itok=9q9JofdM" title="Design inspiration and context. Image © Metier 3" width="580"></a>

<div class="rtejustify">"My work is not about form follows function, but form follows beauty, or, even better, form follow feminine"</div>

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<div class="rtejustify">Quoting Oscar Niemeyer above, Metier 3's objective was to create a unique tower form and that box has been ticked.  What pleases the author to no end is the use of textured stone cladding over lower levels and also the tower's leading edge fronting Power Street.  Stone is a quality, timeless material that is exponentially better than painted precast panels, yet has fallen out of favour in <a href="/new-apartments/melbourne-vic">Melbourne</a> seemingly.</div>

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<div class="rtejustify">Complementing the stone will be aluminium composite panels and metal trim finishes, while the dominant element will be the towers glazing which according to the materials schedule is verging on army green in appearance - it surely won't be missed in the skyline!</div>

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<div class="rtejustify">It's also refreshing to see a continuous tower form from the ground up where the podium is not clearly defined and tower not set back from Power Street, although one wonders whether DTPLI and Melbourne City Council will be suitable impressed. And what of the all important street activation where the public will predominantly interact with the complex?  Whilst the absolute street frontage is dominated by a Port Cochere entry servicing the hotel lobby and existing vehicle access to the adjoining office tower, plantings and an arched canopy seek to soften the street view.</div>

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<div class="rtejustify">The ground floor sees a public access arcade link Power Street to the existing internal garden and retail facilities of Freshwater Place, and Queensbridge Square beyond.</div>

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<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image1_49.jpg" rel="gallery-all" title="Expected view from Queensbridge Street. Image © Metier 3"><img alt="" class="image-article-full-width-580px" height="1575" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image1_49.jpg?itok=M92gmQ6v" title="Expected view from Queensbridge Street. Image © Metier 3" width="580"></a>

With one basement level car park, ground floor as mentioned hosts seven separate retail spaces fronting the arcade, in addition to the expected hotel/apartments lobbies and ancillary services such as loading etc.  Mezzanine floor also hosts four retail spaces for a total of 1,300 m2.  With the proceeding five levels of podium car parking, a total of 240 vehicles and 146 bicycles are accommodated.

178 one and two-bedroom boutique apartments cover the first ten inhabitable floors, with the assumption that these are short stay and/or serviced apartments. Thereafter 32 levels of traditional apartments follow with 318 in total spread between 82 one, 156 two and 80 three bedroom options - 80 three bedders at between 120-150 square metres each equates to 25% of total traditional apartment offerings.  

This is the highest percentile of three bedroom apartments in any development covered by Apartments.com.au and speaks toward the intended quality/target market for this development.

Proceeding these will be an entire commercial floor containing 21 office suites, a hotel sky lobby and back of house services located on level 51 while dual floors covering conference, restaurant and function facilities follow.  15 hotel floors absorb levels 54-68 with the typical hotel floor containing 24 single bed dwellings, while hotel facilities line the remaining two floors which include a sky bar and pool the best part of 260 metres above ground.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image5_19.jpg" rel="gallery-all" title="Cross section and uses. Image © Metier 3"><img alt="" class="image-article-full-width-580px" height="834" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image5_19.jpg?itok=Aab_PVfN" title="Cross section and uses. Image © Metier 3" width="580"></a>

The associated traffic report prepared by <a href="http://www.gta.com.au/home.aspx" target="_blank">GTA Consultants</a> shows 480 car spaces within the development meets statutory requirements, whilst also remaining under the total 2,300 car park threshold for the entire Freshwater site.  Also noted is the failure of 146 bicycle spaces in meeting statutory requirements, with a minimum 171 spaces required.

Quoting the report, "The site is expected to generate up to 190 and 230 vehicle movements in the AM and PM peak hours respectively.  There is adequate capacity in the surrounding road network to cater for the traffic generated by the proposed development."  Adequate capacity there may be for 25-35 Power Street, but the sheer number of proposed towers in Southbank and the traffic they would generate if realised would surely make Southbank an 'interesting' place to navigate in a decade's time.

Overall a total of 846 separate dwellings within 25-35 Power Street would not only see it become one of Melbourne's tallest buildings, but likely the densest liveable structure in Melbourne; a planning decision is not expected for some months.
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Not so straight forward > 25-35 Power Street, Southbank

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The focus of today's article is <a href="http://www.equiset.com.au/">Equiset</a>'s proposal at 710 Collins Street, designed by <a href="http://www.hassellstudio.com/">Hassell</a> and potentially Docklands' tallest building at 189 metres.  I will also touch briefly on the proposal's impact on the skyline together with <a href="http://www.collinssquare.com.au/">Collins Square</a> <a href="/news">Tower 4D</a> and <a href="http://www.lendlease.com/site-settings/splashpage.aspx">Lend Lease</a>'s <a href="http://www.batmanshillcollinsstreet.com.au/">701 Collins Street project</a> (covered in a separate <a href="/news/batmans-hill-collins-street-the-missing-piece-of-the-docklands-jigsaw">article</a>) by way of a number of in context renders.

Equiset's proposal calls for the demolition of the barely 5-year old <a href="http://elenbergfraser.com/">Elenberg Fraser</a> designed 'Lantern' structure fronting Collins Street in addition to 7 bays of <a href="http://elenbergfraser.com/#!/project/goods-shed">Goods Shed North</a>, in order to accommodate a 34-storey Premium Grade commercial tower offering 47,500m2 (NLA) of office space. The office space will be supplemented by up to 1,200m2 of retail space, stronger connections between the Goods Shed and Collins Street via a new set of public stairs,  a new laneway and public plaza.

The development is aiming for a minimum 5-Star Green Star Design &amp; As Built, and a minimum 5-Star NABERS.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/710%20Collins%20Street_tower%20views.jpg" rel="gallery-all"><img alt="" class="image-article-full-width-580px" height="408" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/710%20Collins%20Street_tower%20views.jpg?itok=jTfQ566S" width="580"></a>

The proposed tower presents as a crystalline element on the skyline "whilst providing a glimpse of the overall super structure within."  Hassell's scheme employs a largely homogenous glazed skin raised above a brick plinth that suggests an erosion of form, with openings 'carved in' to allow views from within and out, with the stair cascading down from Collins Street to the new lobby below.  

While the Goods Shed and proposed tower never physically come into contact, a number of visual relationships are intimated through the timber-lined,  vaulted underbelly of the tower.  Generated from the profile of the goods shed and enhanced via the angled facade to the lower levels of the tower - the skyscrapers highly reflective glazing is designed to capture the Goods Shed in an almost ethereal reflection of what was once a much longer continuous structure. 

The benefit of the proposed development is two fold - it frees up the Goods Shed from any new architectural intervention thus providing the public with a greater viewing opportunity of its interior and structure, allowing  for an enhanced pedestrian experience.  Additionally a new view is opened up through to the Goods Shed below and Stadium Precinct beyond (including another Hassell tower at 720 Bourke), framed by the vaulted ceiling above. 

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Public%20Stair.jpg" rel="gallery-all" title="Public stair with vaulted ceiling above and view beyond."><img alt="" class="image-article-full-width-580px" height="413" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Public%20Stair.jpg?itok=AS2DSOGX" title="Public stair with vaulted ceiling above and view beyond." width="580"></a>

The ground floor area of the development is largely permeable with retail offerings flanking the new east-west laneway and activity spilling out on to it which should also go someway to activating both Aurora Lane and Village Street.  The proposed treatment to these areas is a timber decking - a softer contrast to the robust brick plinth. Minimal car parking of only 8 spaces is included with an entry off Village Street; extremely low by any measure but particularly so for a commercial complex.

Cyclist facilities are proposed within the Goods Shed via Village Street with visitor bicycle spaces externally. 

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/new%20laneway.jpg" rel="gallery-all" title="New laneway between tower and Goods Shed."><img alt="" class="image-article-full-width-580px" height="411" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/new%20laneway.jpg?itok=qqAOs8xS" title="New laneway between tower and Goods Shed." width="580"></a>

An area that could do with a bit more refinement is the westerly wall of the brick plinth, flanking the stairs and housing the substation.  Currently it presents to the street and pedestrian as a blank brick wall save for the car park entry - now I love my brick but I would like to see a bit more articulation whether through the feathering of the brick, manipulation of the brick to create some sort of visual relief, or artwork or even a great big 710 Collins Street sign.

One of the aims of the development is to "re-establish and reconnect Batman's Hill to the traditional city of Melbourne by strengthening the CBD built form from Docklands."   This begins to become evident when 710 Collins Street is viewed in the context of future development at Batman's Hill, namely the new 145m KPMG headquarters at Collins Square and the mammoth 701 Collins Street development - ten buildings ranging in height from 20m to 160m.  

Batman's Hill was always envisioned as being the transitional threshold between the CBD and Docklands, yet visually this is only just beginning to become apparent. 

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/710C%2001_EDIT_1.png" rel="gallery-all"><img alt="" class="image-article-full-width-580px" height="239" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/710C%2001_EDIT_1.png?itok=detFpOu_" width="580"></a>

One thing that is highlighted is an imbalance in the Batman's Hill precinct - with a taller, denser core towards the south of the precinct.  Buildings such as 750 Collins Street, 700 Collins Street and 737 Bourke Street seem aesthetically and at a macro scale rather transitory, as if it's only a matter of time before they too are replaced by something taller and architecturally more adventurous.

As Docklands continues to mature I expect we will see more and more first generation (or G1 as I like to call them) commercial buildings replaced with taller, more striking buildings and 710 Collins is just the beginning of the next phase of Docklands evolution.  While the partial demolition of Goods Shed North is unfortunate I believe the benefits to the public realm far outweigh the negatives. The employing of timber and masonry as more natural counter elements to the glazed steel structured tower is a huge positive for mine, resulting in a less sterile environment.

Overall I believe Hassell have designed an excellent scheme which strikes a good balance between the commercial requirements of their client, heritage concerns and benefits to the public realm.   
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