The Monaco

The Monaco, the luxury Main Beach apartment development by the local developer Ignite Projects,&nbsp;has secured a sell-out.

The Rothelowman-designed,&nbsp;24-level tower, with just 24 half and full-floor apartments, sold with an&nbsp;average sale price of $4.6 million. The penthouse secured $9.5&nbsp;million when bought by a Sydney buyer, who was in lockdown at the time of purchase.

The tower will rank as one of, if not the most expensive on the Gold Coast, not counting&nbsp;the smaller, boutique beachfront projects that might only rise five or six levels.

&nbsp;It&#39;s not the first time&nbsp;Ignite boss&nbsp;Josh Foote has seen stellar results recently, having quickly knocked over his apartment development at&nbsp;Palm Beach.

They sold out Cabana, a collection of 32 beachfront apartment, in six weeks, one of the quickest sell-outs the Gold Coast had seen for a long time.

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&quot;The Monaco naturally took a little longer, given the near $5 million average apartment price&quot;, Foote says.

&quot;The buyer pool is considerably smaller, less than one per cent of buyers can spend that much.&quot;

&ldquo;The building is setting a new standard for the suburb, which is getting a well-deserved facelift thanks to the $205 million revitalisation of the Spit to turn it into the Gold Coast&rsquo;s version of Hyde Park and a 300-berth marina at The Southport Yacht Club.&rdquo;

The Monaco saw a mix of local buyers, and those interstate from Sydney and Melbourne, NPA Projects Director Andrew Erwin, who exclusively handled the sales, said.

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&quot;It will be a second home for a lot of the buyers, but some will be calling it home&quot;, Erwin told Urban.

The Sydney-based buyer of the expansive two-level 630 sqm penthouse was impressed by the design and unrivalled location, and plans to use it for his &lsquo;forever home&rsquo;.

Construction is now underway by McNab Builders, with an estimated completion date of 2023.

Foote says there&#39;s no surprise to see the heightened demand for the Gold Coast, which he expects to continue now the country has seen what locals have seen for years.

&quot;It&#39;s just all about lifestyle, 100 per cent&quot;.

The developer worked on a few projects with a friend in his native Auckland before moving to the Gold Coast.

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&quot;It wasn&#39;t the value of the Gold Coast that brought me here, it was the lifestyle, and then the value become apparent.&quot;

Foote expects to be heading back to the Southern end of the Gold Coast for his next development, but like many in the industry, is finding it difficult to find a suitable site, for the right price.

&quot;I like developing down there. It&#39;s where I live, and it&#39;s probably the most beautiful part of the Gold Coast.

&quot;But it&#39;s that competitive at the moment, it&#39;s hard to find a site that will stack up. Land value is so high due to the demand for houses in desirable locations, even really old houses where an interstate buyer can knock down and rebuild and still see value.&quot;

He reckons great sites with any development potential have nearly doubled in price in the last 12 months or so. Crazy times.

Construction is now underway by McNab Builders, with an estimated completion date of 2023

Joel Robinson

The Monaco, Main Beach secures sell-out as one of Gold Coast's most expensive apartment towers

The luxury Main Beach apartment tower The Monaco is set to begin its construction next month, with the biggest drawcard for buyers being the customisation on offer.

For Helene Omeros, whose family owns and runs the multi-award winning Omeros Brothers Seafood Restaurant at Marina Mirage around the corner, and her husband&nbsp;Charles Millard, it was the option to completely customise their kitchen.

The couple are downsizing after buying a three-bedroom, three-bathroom apartment on the 11th level of The Monaco,&nbsp;which is being developed by local developer Ignite Projects and designed by Rothelowman.

&ldquo;We&rsquo;re a close family and we spend a lot of time cooking and eating together so having the ideal kitchen is so important to us,&rdquo; Omeros said.

Omeros Brothers is a Gold Coast icon with the Omeros family having operated some of the country&rsquo;s leading restaurants for more than 40 years.&nbsp;

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Millard said it is very important as the kitchen lends itself not just to the practicalities of cooking but entertaining as well.

&ldquo;The kitchen is always the focal point of entertaining at least for the first hour after guests arrive,&rdquo; he said.

&ldquo;That&rsquo;s why we want to be interacting with our guests rather than having our backs to them while we use the cooktop and ovens. &ldquo;We find it works best if the ovens and cooktop are built into the island bench facing the living area so that way the entertaining flows perfectly.

He said key features for the couple will include gas cooktops, two fridges and two over-sized ovens as well as a generous butler&rsquo;s pantry.&nbsp;Omeros said they will be sure to consult her dad and brother on the design on the kitchen before it gets built.

Andrew Erwin, of NPA Projects, said the customizable kitchen is one of the key drawcards for people buying in The Monaco.

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&ldquo;People love working with our concierge team and the kitchen designers to design the kitchen they&rsquo;ve always wanted but until now been unable to have in an apartment,&rdquo; he said.

&ldquo;Combined with the fact it is a boutique building with a recreation space complete with a 24-metre heated pool alongside a private dining area and virtual golf as well as stunning views from every apartment adds up to The Monaco being the complete package.&rdquo;

Omeros said, as well as the&nbsp;customizable kitchen option, the amazing location and unbeatable views incorporating the Broadwater and ocean were key reasons for purchasing in The Monaco.

&ldquo;We don&rsquo;t get Broadwater views at our current building so that&rsquo;s a lovely change. The Monaco is also close enough to walk to my job at the family restaurant,&rdquo; she said.

&ldquo;I&rsquo;ve lived in Main Beach for six years and it has definitely grown on me, and my husband, who has been in Main Beach for over 18 years. It will be even better when we move into The Monaco.&rdquo;

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Millard said he loves the &ldquo;village vibe&rdquo; of the suburb.

&ldquo;People are so nice here in Main Beach. It is a more mature area, but we do have younger people moving in.

&ldquo;The suburb has also historically held its value better than Broadbeach and Mermaid Beach during past downturns. We&rsquo;re now getting national press that Main Beach is where there is huge demand and not enough stock and that will keep going into next 
year.&rdquo;

The Monaco is a 24-level north-facing apartment building with a collection of luxury full-floor and half-floor residences at 2-4 MacArthur Parade, Main Beach.

Three-bedroom, three-bathroom apartments, with two multi-purpose rooms, are priced from $4.45 million with construction by McNab due to start this September.

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Andrew Erwin, of NPA Projects, said the customizable kitchen is one of the key drawcards for people buying in The Monaco

Customisable options the biggest driver for The Monaco, Main Beach apartments buyers

The Monaco is the set to take centre stage at Main Beach on the Gold Coast when it&#39;s completed at the end of 2022.

The 24 level, glass-wrapped tower&nbsp;designed by Rothelowman&nbsp;will home just six half floor apartments, 17 full floor apartments and a double storey penthouse.

Urban sat down with Josh Foote, managing director of&nbsp;Ignite Projects who are developing the building,&nbsp;to discuss the project.

JR: What are the highlights of The Monaco and what do you think will attract buyers to the project?

JF: The Monaco offers a level of luxury rarely seen in apartments on the Gold Coast. We offer the ability to customise large sections of the 388m2 apartment to really make the home perfect for you. Every buyer can completely design their own dream kitchen, with the expertise of our interior designer on hand.&nbsp;

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JR: Why did you choose to target the ultra-luxury buyer? Did you see a gap in the market?

JF: I saw the emergence of some ultra-luxurious apartments in our capital cities and realised no-one was delivering this level of project apartment on the Gold Coast.&nbsp; We have some amazing houses here, but the downsizers were selling these and had no comparable apartments to move to.&nbsp; I wanted to offer the next level for apartment living and really raise the bar for Gold Coast apartments.

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JR: What did you like about the site?

JF: I just felt like Main Beach was ready for its resurrection and the renaissance was imminent, so I had my focus there.&nbsp; When this site popped up, I knew it offered the best of both the Marina and ocean views and the best thing is the views will never be built out.&nbsp; It ticked so many boxes for a sellable high-end location.

JR: What was the brief for Rothelowman?

JF: Celebrate the views. Bring the &lsquo;wow&rsquo; and push the design limits of a 6-star luxury hotel.

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JR: Why the name &lsquo;The Monaco&rsquo;?

JF: The name refers to a number if elements that all relate the principality of Monaco.&nbsp; When anyone thinks of Monaco they think of luxury and that is what our building will always have with the quality we have invested and the calibre of our buyers.&nbsp; The original idea with the sky garage and sports cars tied in with the Monaco Grand Prix and even now the calibre of the cars that will be parked in the garage will still reflect the style and quality of European motor racing.

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JR: Who do you think will be most interested in The Monaco?

JF: Our current buyers come from all parts of Australia but they all have one thing in common, a taste for quality and style.&nbsp; This building appeals to people who are looking for a really high level of quality and something that is quite unique from other projects.&nbsp; They will, like The Monaco, stand out from the crowd.

JR: What made you choose the Gold Coast after success in New Zealand?

JF: I was looking for a change, and a location that had good project opportunity, great weather, friendly people and an amazing lifestyle, which is hard to find.&nbsp; I&rsquo;ve travelled extensively all over the world and there are very few places that match the GC.

JR: Do you have any other projects in the pipeline?

JF: After the recent sell-out of Cabana in Palm Beach and the imminent sell out of The Monaco, naturally I&rsquo;m looking for another project, especially in the current climate.&nbsp; It&rsquo;s a competitive market out there right now but there are a couple of great beach front sites I&rsquo;m working on.&nbsp; It&rsquo;s all about the sand for me.

The 24 level, glass-wrapped tower designed by Rothelowman will home just six half floor apartments, 17 full floor apartments and a double storey penthouse

What buyers need to know about The Monaco: Five minutes with Ignite Projects director Josh Foote

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Given the sell-out this week of Cabana Palm Beach, premium Gold Coast off-the-plan buyers are looking at the remaining stock in other recently announced projects.

Cabana Palm Beach sold out within eight weeks of their Boxing Day launch and ahead of the project receiving development approval from the Gold Coast City Council.

Delivered by Gold Coast-based developer Ignite Projects, all 34 apartments in the luxury development were snapped up for circa $80 million, with interstate purchasers paying top dollar to secure their abode.

According to the developers, the average price paid for an apartment was $2.7 million, $300,000 more than the average list price on launch, which was just $2.4 million.

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Situated in Palm Beach, one of the top five most searched suburbs in Queensland, Cabana lies directly opposite the recently completed artificial reef, making it a surfer’s dream.

Managing director Josh Foote said the stellar results are still underpinned by Cabana’s unique location and outstanding design.

“To have all apartments sold ahead of receiving development approval is a huge vote of confidence in our project team, and the fact people were willing to spend more than list price and, in some cases, combine two apartments shows we have got it right”, Foote said.

The apartments were sold to buyers from the Gold Coast, Brisbane, Sydney, Melbourne and a number of other regional areas.

Construction on the project is expected to start ahead of schedule in June and completion slated for November 2022.

<h2>Other luxury three-bedroom apartments on the market on the Gold Coast</h2>

Luxury developments are popping up all over the Gold Coast as demand increases for residences with water views and resort-style facilities.

According to Foote, “the trend towards larger beach-home style apartments is here, and I anticipate this will continue as more people want additional space for work, study and recreation in the home.”

In case you've missed out on Cabana, here are a few of our favourite new luxury developments on the Gold Coast: 
 

1. The Monaco, Main Beach 
Address: 2-4 MacArthur Parade, Main Beach QLD 4217 
Three-bedroom apartments from $1,800,000

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Ignite Projects' second Gold Coast residence, the Monaco, offers breathtaking apartment living in Main Beach.

Designed by Rothelowman, the new 24-storey tower will feature 24 half and full-floor residences, the Southern Hemisphere’s first car elevator to apartments and a custom-designed kitchen for each buyer.

“The Monaco offers a boutique beachside residential opportunity for discerning buyers looking to upgrade their lifestyle”, Rothelowman’s Jeff Brown said. 
 

2. Shoreline, Surfers Paradise 
Address: 61 Old Burleigh Road, Shoreline QLD 4217 
Three-bedroom apartments from $1,100,000

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Delivering desirable Surfers Paradise apartments to luxury buyers on the Gold Coast, Shoreline offers space, privacy and opulence.

Situated in a quiet tree-lined pocket, Marquee Developments’ project features an exceptional array of lifestyle and wellness amenity.  

Designed by BDA Architecture, the 17-storey building offers 27 three-bedroom apartments, each with panoramic views of the skyline, ocean, river and hinterland. 
 

3. Miles Residences, Kirra Point 
Address: Cnr Miles Street &amp; Marine Paradise, Kirra QLD 4225 
Three-bedroom apartments from $1,500,000

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KTQ Group’s Miles Residences delivers a collection of spacious one, two and three-bedroom apartments, many with a multi-purpose room.

Situated on a rare Australian north-facing beach, the residence is positioned to access all that Gold Coast has to offer.

Apartments, architecturally designed by Woods Bagot, feature timber flooring, a flexible open-plan layout and floor-to-ceiling windows.
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Cabana Palm Beach sold out within eight weeks of their Boxing Day launch and ahead of the project receiving development approval from the Gold Coast City Council

The Monaco

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