Growing national developer Time &amp; Place has announced its fifth new apartment development.

With two projects in Manly and two upcoming in Surry Hills and Potts Point, the developer, which expanded beyond Melbourne just a few years ago, is now heading to Mosman. It is planning 53 new apartments on Redan Street.

The 3,233 sqm site, spanning <a href="https://www.apartments.com.au/new-apartments/40-48-redan-street-mosman-nsw-2088">40–48 Redan Street</a> with frontage to Redan Lane, is located just under 400 metres from Spit Junction Town Centre. It is reported the developer paid around $100 million for the five-site amalgamation.

Time &amp; Place, founded by Tim Price and backed by James Packer’s private investment firm NPACT, has submitted the project as a State Significant Development through the NSW Government’s Housing Delivery Authority pathway.

Of the 53 apartments, 42 will be released to the market, with the remaining 11 allocated as affordable housing in line with NSW Government requirements.

fjc Studio has designed the building. In its Design Report, the architect said the diverse mix of dwelling types and sizes, including 11 two-bedroom affordable housing units, 40 three-bedroom apartments, and two four-bedroom residences, will support a broad demographic, including families, downsizers, and key workers.

The development will rise to nine levels, a height encouraged by the NSW Government due to the site’s proximity to Spit Junction, which has been identified as a low- to mid-rise centre. Developments within a certain proximity to these centres are permitted increased height.

fjc said the project “achieves an appropriate density outcome for its setting by balancing increased housing supply with strong amenity performance,” adding that it “makes a measurable contribution to NSW housing supply targets through the delivery of additional dwellings and dedicated affordable housing.”

The new development will replace five existing two-storey homes.

“By aligning with the objectives of the Housing SEPP and applying careful architectural and urban design principles, the development provides high-quality residential accommodation that integrates sensitively within its established Mosman context and delivers enduring benefits to residents and the wider community.”

Mosman has become increasingly popular with developers in recent years.

Developer Abadeen has been particularly active, with Mosman Residences currently on the market and under construction on Clifford Street. It also has an upcoming Burran Avenue project, comprising just three apartments on the Balmoral Slopes, and recently secured the Midas and Honeysuckle nursery site on Military Road.

Prosker Property has a project on Redan Lane, just a few doors down from Time &amp; Place’s proposed development.

Developers including Toohey Miller, DARE Property Group, and WINIM also have projects underway in the area. In 2024, a five-year target was set for the Mosman LGA to increase housing supply by 500 dwellings by 2029.

Time &amp; Place entered the Sydney market with Two Tides, its under construction Manly development. Given its sales success, it has secured another development in the area, more boutique, facing the beach on North Steyne.

They are hoping to launch their redevelopment of The Chimes in Potts Point this year, and next year will look to take to market Marlborough House, an adaptive re-use of the landmark David Jones warehouse in Surry Hills.

Joel Robinson

Time & Place to take on Mosman apartment market

Brunswick’s civic heart continues to consolidate around the Merri-bek Arts and Culture Precinct, where a growing cluster of cultural institutions, recreation facilities, and public infrastructure has created one of the inner north’s most defined community hubs.&nbsp;

Within this evolving precinct, <a href="https://www.apartments.com.au/new-apartments/saxon-street-by-milieu-brunswick-31-saxon-street-brunswick-vic-3056">Saxon Street by Milieu</a> introduces new housing directly alongside the civic anchors that shape daily life in the suburb.

At 31 Saxon Street, the project sits immediately beside Brunswick Baths and within moments of Brunswick Library and Town Hall, longstanding institutions that support both community services and everyday amenity.&nbsp;

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Next door, the newly delivered Balam Balam Place arts precinct has emerged as a central piece of Merri-bek Council’s cultural strategy, bringing together creative studios, exhibition spaces, maternal and child health services, and community programming in a purpose-built civic facility. Together, these destinations have reinforced the surrounding blocks as a focal point for public life in Brunswick.

This part of <a href="https://www.apartments.com.au/developments/brunswick-vic-3056">Brunswick</a> forms a key pocket within the suburb’s designated Major Activity Centre, where long-term planning has prioritised walkability, civic investment, and increased housing supply close to transport and services. The surrounding street network reflects that strategy, with compact blocks, established retail corridors and active transport links supporting a lifestyle that is largely navigable on foot.

Within a few minutes’ walk, Sydney Road delivers one of Melbourne’s most recognisable streets, known for its long-running mix of independent retailers, international dining venues and everyday convenience. Tram routes along Sydney Road provide frequent connections south toward the CBD and north through Brunswick and Coburg, while Jewell Station on the Upfield line sits within roughly a ten-minute walk, offering direct train access into the city.

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Active transport also plays a significant role locally. The nearby Upfield Bike Path forms a key north–south cycling corridor linking Brunswick through Parkville and into the central city, reinforcing the area’s reputation as one of Melbourne’s most accessible inner-urban neighbourhoods for cyclists and pedestrians alike.

The surrounding civic cluster extends beyond cultural infrastructure. Siteworks, a nearby creative hub supporting artists and community organisations, adds to the concentration of cultural activity in the immediate area. Educational institutions such as Brunswick North Primary School, Brunswick Secondary College and RMIT’s Brunswick campus are also within easy reach, contributing to the suburb’s diverse resident base spanning families, students and professionals.&nbsp;

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Designed by <a href="https://www.apartments.com.au/architects/jackson-clements-burrows-architects">Jackson Clements Burrows Architects</a> in collaboration with <a href="https://www.apartments.com.au/interior-designers/designoffice">DesignOffice</a> and landscape architects <a href="https://www.apartments.com.au/landscape-architect/oculus">OCULUS</a>, the nine-level building has been shaped to respond to the surrounding streetscape, with lower levels aligning to the street and upper storeys stepping back to soften its scale and improve solar access.&nbsp;

Curved balcony forms reference nearby heritage architecture, while the development’s public realm improvements include a widened footpath along Saxon Street to strengthen pedestrian connections between the precinct’s civic sites.

Sustainability also underpins the project’s approach. The building is designed to operate entirely on electric infrastructure supported by rooftop solar, with an average 7.5-star NatHERS energy rating and EV-charging readiness across the development. Shared resident amenities will include a landscaped rooftop terrace with barbecue and covered dining areas intended to encourage informal interaction between residents.

Saxon Street marks developer Milieu's fifth project in Brunswick and continues its focus on design-led infill housing across Melbourne’s inner suburbs.&nbsp;

Construction has commenced through reputable builder Manresa, who will complete the project in 2027.

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Saxon Street by Milieu connects residents to Brunswick’s cultural and civic core

Within <a href="https://www.apartments.com.au/new-apartments/candela-ivanhoe-40-upper-heidelberg-road-ivanhoe-vic-3079">Candela Ivanhoe</a>, <a href="https://www.apartments.com.au/developers/salter-brothers">Salter Brothers</a>&nbsp;takes a different approach to larger residences, moving away from the constraints of a single level.

In Grand Residence 3.05, known as the Lustre, plays out across two levels, with a mezzanine configuration that is uncommon in apartment living.

Lustre is a four-bathroom residence where the layout creates a clear distinction between shared and private zones, with uninterrupted views toward the Dandenong Ranges extending the sense of openness from the main living areas.

Entry is to the primary living level, where the kitchen, dining, and living areas are arranged as one continuous space. Timber flooring runs throughout, with a fireplace set within the living zone. Full-height glazing brings in natural light, supported by double glazing that improves thermal performance.

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The kitchen is configured as both a working and social space. A large island bench provides seating, while a walk-in pantry extends storage beyond typical apartment expectations.

Gaggenau appliances, including a 900mm gas cooktop and 600mm oven, are integrated into a layout that connects directly to the adjacent dining and living areas, and outward to the terrace. This balcony includes a built-in BBQ, reinforcing the apartment’s capacity to accommodate larger gatherings without compromising internal space.

A dedicated laundry room, powder room, and a wine cellar area sit discreetly off the main living zone, ensuring that functional requirements are resolved without encroaching on primary living areas. The master suite is also located on this level, designed as a retreat with a walk-through wardrobe and an ensuite that includes double vanities, a bath, and a dedicated dressing table.

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The mezzanine level introduces a second layer of living, rather than simply additional bedrooms. Two large bedrooms with built-in robes are positioned alongside a central bathroom, while a secondary lounge and study area create a self-contained zone suited to children, guests, or extended family. A large storage room further supports long-term usability, addressing a common shortfall in apartment design.

This separation of levels is central to how the residence functions day-to-day. It allows the lower level to operate as the primary entertaining and living space, while the upper level provides privacy and flexibility. The result is closer in feel to a townhouse or standalone home, but with the benefits of apartment living, security, and low maintenance.

[smartcode_project:default project_id=342 project_image_fid=364553]

Candela is close to 80 per cent complete, with Ironside delivering construction ahead of its expected October 2026 completion. The development comprises 58 residences, with a strong owner-occupier profile and a mix of one to four-bedroom apartments and loft-style townhouses.

Candela has exclusive access to private amenities, including a residential lounge and rooftop terrace. A charming café and a lifestyle wellness centre are located on the ground level, designed to foster community connection and extend the living experience beyond individual apartments without competing with the scale of homes like Lustre.

Candela, positioned in the heart of Ivanhoe Village, reinforces the practicality of the address. With a Walk Score of 90, residents are within immediate reach of cafés, retail, parklands, and Ivanhoe Station, while also benefiting from proximity to established schools and healthcare services.

[smartcode_project_cta:default project_id=342]

Inside Lustre: Grand Residence 3.05 at Candela Ivanhoe

<a href="https://www.apartments.com.au/developers/milieu-property">Milieu</a>’s <a href="https://www.apartments.com.au/new-apartments/elsternwick-gardens-by-milieu-8-gordon-street-elsternwick-vic-3185">Elsternwick Gardens</a> is being shaped around a simple but increasingly rare premise in apartment development: that the built environment should actively support residents’ wellbeing.&nbsp;

Located on the former ABC Studios site on Gordon Street in Melbourne’s south-east, the new neighbourhood sits on an expansive 11,740 sqm site neighbouring the heritage-listed Rippon Lea Estate, whose gardens date back more than 140 years.

Rather than positioning wellness as an add-on amenity, the development integrates it into the physical planning of the site. Architecture by <a href="https://www.apartments.com.au/architects/woods-bagot">Woods Bagot</a> is arranged across six low-rise buildings set within extensive landscaping designed by <a href="https://www.apartments.com.au/landscape-architect/oculus">OCULUS</a>, with more than 40 per cent of the land dedicated to gardens and green space. Walking trails, pocket gardens, and mature trees are threaded between buildings, creating a network of green corridors that encourage residents to move through the precinct on foot and spend more time outdoors.

[smartcode_project:default project_id=136535 project_image_fid=288420]

Milieu has intentionally framed these gardens as an extension of the neighbouring Rippon Lea Estate. More than 16,000 new plants will be introduced across the site, with species carefully selected to protect and complement the area’s ecological significance. The approach focuses on strengthening existing environmental conditions while establishing new habitats that support native wildlife, reinforcing the role of the landscape as both an active ecosystem and a defining element of daily life.

A private resident gate will provide direct access to the historic grounds during opening hours, allowing residents to move seamlessly between the development’s landscaped gardens and the estate’s expansive lawns, lakes, and mature trees. The project’s gardens will also be maintained by the same gardeners responsible for Rippon Lea, reinforcing the visual and ecological continuity between the two landscapes.

Complementing the landscape is a dedicated wellness hub designed to support everyday health and recovery. Residents will have access to a gym alongside yoga and Pilates studios, while mineral pools and infrared saunas provide spaces for relaxation and restorative wellbeing. Shared lounges, workshop spaces, and pet care facilities expand the concept of wellness beyond fitness, creating opportunities for social connection and community interaction within the precinct.

Environmental performance is another key component of the project’s wellbeing focus. Elsternwick Gardens will be entirely fossil-fuel-free, with homes designed to operate on renewable electricity rather than gas. Passive design strategies, including cross-flow ventilation, high-performance insulation, and thermally broken double glazing, are intended to maintain comfortable indoor temperatures while reducing energy demand. Solar photovoltaic systems will power common building services, while rainwater harvesting will help irrigate the extensive landscaping across the site.

[smartcode_project:default project_id=136535 project_image_fid=361030]

Milieu Founder and Managing Director Michael McCormack says the scale and setting of the project allowed the team to take a different approach to urban apartment living.

“This site represents a once-in-a-lifetime opportunity to build something truly special,” McCormack says.

“Through that process, we arrived at a design that centres on a fully realised natural landscape – a series of private, interconnected gardens that encircle the homes and extend seamlessly from Rippon Lea Estate.”

Elsternwick Gardens will comprise three residential offerings, Gordon Place, Ripponlea Terrace, and The Garden Pavilion, each designed for owner-occupiers and shaped around high-quality interior design by Woods Bagot, K.P.D.O., and Flack Studio. The first stage, Gordon Place, includes one-, two-, and three-bedroom apartments designed with a strong focus on indoor-outdoor living and sustainability.

[smartcode_project:default project_id=136535 project_image_fid=288412]

Milieu recently appointed <a href="https://www.apartments.com.au/builders/brady-constructions">Brady Constructions</a> to deliver the project, marking a key milestone for the development. The appointment follows the demolition of the former studio buildings on the Gordon Street site, with construction progressing toward the delivery of the nature-led community.

Situated between the established villages of Elsternwick and Ripponlea, the development balances its garden setting with strong urban connectivity. Residents will be within walking distance of cafés, restaurants, and local retail, while nearby train and tram connections provide quick access to Melbourne’s CBD and the beaches of Elwood and St Kilda.

With construction underway and the first residents expected to move in by early 2027, Elsternwick Gardens represents a growing shift in apartment development toward environments that prioritise wellbeing as much as density or location. By placing landscape, sustainability, and shared spaces at the centre of the design, Milieu is positioning the project as a residential neighbourhood where wellness is not just promoted, but built into the structure of everyday life.

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Elsternwick Gardens' wellness-first design strategy

Brisbane-based developer <a href="https://www.apartments.com.au/developers/red-co">Red &amp; Co</a> has made a striking debut on the Gold Coast, officially unveiling its $250 million COMO development in Varsity Lakes, a lifestyle-driven residential project anchored by an extensive rooftop wellness and activity precinct.

Having recently launched to market, construction has already been fast-tracked by <a href="https://www.apartments.com.au/builders/5point-projects">5Point Projects</a>, ensuring momentum continues on what is set to become a landmark residential address for the growing Varsity Lakes community.

Located at 22 Lake Street, Varsity Lakes, <a href="https://www.apartments.com.au/new-apartments/como-varsity-lakes-22-lake-street-varsity-lakes-qld-4227">COMO</a> will comprise 156 apartments across 16 levels, comprising one-, two- and three-bedroom residences designed for modern living. However, it is the project’s rooftop amenity offering that sets COMO apart.

[smartcode_project:default project_id=135546 project_image_fid=363510]

Designed as a dedicated wellness and recreation hub, the rooftop will feature a 25-metre lap pool, fully equipped gymnasium, and multiple pickleball and paddleball courts - amenities rarely seen in boutique apartment projects.

Residents will also have access to a sauna and plunge baths, while landscaped gardens and relaxation zones will provide tranquil spaces overlooking sweeping panoramic views across the Gold Coast skyline.

The rooftop precinct has been designed to function as the social and wellness heart of the development, encouraging residents to embrace an active, balanced lifestyle within their own building.

&nbsp;

[smartcode_project:default project_id=135546 project_image_fid=363512]

Red &amp; Co director David Laverty said the amenity offering was central to the project’s design from the outset.

“Amenities were at the forefront of our decisions,” Laverty said.

“Buyers today are looking for more than just an apartment - they want a lifestyle that promotes health, connection and balance.

“The rooftop at COMO has been designed to be the epicentre of that lifestyle, with a suite of wellness and recreation facilities that are quite unique for a boutique development of this scale.”

&nbsp;

[smartcode_project:default project_id=135546 project_image_fid=363514]

Designed by <a href="https://www.apartments.com.au/architects/bda-architecture">BDA Architecture</a>, the residences prioritise liveability, featuring spacious layouts, 2.7-metre ceilings and high-quality finishes throughout.

The development sits beside Bond University, placing residents within walking distance of education, retail and dining options within the vibrant Varsity Lakes precinct, including Robina Town Centre, Varsity Lakes Train Station and a range of leading schools.

[smartcode_project:default project_id=135546 project_image_fid=363511]

Laverty said the location was a key driver behind Red &amp; Co’s decision to bring the project to the Gold Coast.

“<a href="https://www.apartments.com.au/developments/varsity-lakes-qld-4227">Varsity Lakes</a> was a clear choice for us to invest in as it’s a lifestyle hub that seamlessly blends lakeside living with urbanity,” he said.&nbsp;

“Como will capitalize on this great location, delivering a project that not only creates premium homes, but a lifestyle defined by community, wellbeing, and connectivity.”

Red &amp; Co has delivered more than 500 apartments and townhouses across 26 projects in Brisbane in recent years, with COMO marking the company’s first major Gold Coast development.

[smartcode_project_cta:default project_id=135546]

Red & Co unveils amenity-rich Como development in Varsity Lakes

St Boulevard

St Boulevard is the latest residential development by The Shakespeare Group, located in a prime position on the corner of St Kilda Rd and High Street, and at the southern tip of Albert Park Lake.

St Boulevard, made up of three towers&nbsp;Magnolia, Anaca and Ginko, puts residents on the fringes of Albert and Fawkner Parks, and a short stroll to the eclectic St Kilda and Prahran precincts.

Shakespeare Group described the development as being set&nbsp;between a concrete jungle and a bohemian hub, with some of the unique&nbsp;boutiques and restaurants lining Fitzroy and Acland Streets just a few minutes away.

The development is centered around a lush garden with the building&#39;s namesake tree&#39;s at the fore linking to interior amenity and facilities.

[smartcode_project:default project_id=1260 project_image_fid=80580]

St Boulevard is within walking distance to Albert Park to the west and the Royal Botanic Gardens to the east, with many apartments holding views over the green landscape. The&nbsp;parklands are described as&nbsp;Melbourne&rsquo;s green lungs,&nbsp;with access to the winding Yarra River trails and waterways&nbsp;for residents to explore.

Just across the Yarra is the Melbourne sports precinct, home to the MCG,&nbsp;Rod Laver Arena, Hisense Arena and AAMI Park.

Some of Melbourne&rsquo;s best cultural and entertainment venues are close by&nbsp;as it&#39;s not far from the heart of&nbsp;Melbourne&rsquo;s arts precinct. That includes the Shrine of Remembrance,&nbsp;Malthouse Theatre, NGV and&nbsp;ACCA.

[smartcode_project:default project_id=1260 project_image_fid=173493]

For those looking for more than just a stroll, other exercise options include the Tennis World Albert Reserve,&nbsp;Fawkner Park Tennis Court, Albert Park Golf Courses and many gyms, including the one on offer exclusively to residents at&nbsp;St Boulevard.

After sweating it out enjoy some of the best food Melbourne has to offer on High Street, Putt Road and Flinders Street, home to such classics like&nbsp;The Kettle Black,&nbsp;Entrecote,&nbsp;Hunters Kitchen &amp; Bar,&nbsp;Bistro Gitan, The Emerson, France-Soir, Prahran Market and many many more.

[smartcode_project_cta: project_id=1260]

St Boulevard, made up of three towers Magnolia, Anaca and Ginko, puts residents on the fringes of Albert and Fawkner Parks, and a short stroll to the eclectic St Kilda and Prahran precincts

jordan_55689

Why St Boulevard's St Kilda Road location can not be repeated

St Boulevard, located at the intersection of the grand St. Kilda Boulevard and the Melbourne CBD, is home to three towers, Magnolia, Anaca and Ginko, named after the trees that serve as a garden centerpiece that links the three buildings.

Recently completed to a design by the renowned architecture firm Elenberg Fraser,&nbsp;the biophilic towers rise as high as 21&nbsp;storeys and home 419&nbsp;one, two and three-bedroom apartments.

Apartments start from $410,000.

Urban has taken a closer look at St Boulevard and picked out its top selling points.

<h2>1. Developed by The Shakespeare Group</h2>

On each of its projects, The Shakespeare Group team begins with the careful selection of a location that will offer an exceptional level of amenity, as seen in St Boulevard.

The group then collaborates with industry experts like those at Elenberg Fraser, combining&nbsp;research, deep metrics and complex analyses to make&nbsp;decisions.

&quot;Unique, innovative and future-focused, The Shakespeare Group creates liveable spaces and lifestyle-driven communities to be enjoyed now and for years to come,&quot; the group said.

Other projects by The Shakespeare Group include, Habitat, Twin Waters in Queensland,&nbsp;Pullman Cairns and more commercial Melbourne developments on Collins and Bourke Street.

[smartcode_project:default project_id=1260 project_image_fid=173489]

<h2>2. Designed by the award-winning experts at Elenberg Fraser</h2>

Elenberg Fraser is an expert in multi-residential architecture and interior design, currently delivering around 42% of the apartments nearing completion and under construction in Melbourne.&nbsp;

The global practice has won a number of awards for its local projects in Melbourne, such as&nbsp;&nbsp;Fifty Albert in South Melbourne, Luna in St Kilda and A&rsquo;Beckett Tower on Melbourne&rsquo;s A&rsquo;Beckett Street.

&ldquo;We create flexible spaces that can be adapted to a range needs, with practical yet individual approaches to interior design,&quot; the architecture firm say.

&ldquo;Elenberg Fraser residential projects have demonstrated their potential to improve returns and work within strict floorplan and cost considerations, but also provide truly inhabitable environments that excite and engage their owners and tenants.&rdquo;

[smartcode_project:default project_id=1260 project_image_fid=175274]

<h2>3. Location,&nbsp;Location, Location</h2>

Located at&nbsp;601 St Kilda Road,&nbsp;St. Boulevard provides residents with a green&nbsp;lifestyle within walking distance to Albert Park to the West and the Royal Botanic Gardens to the East.

St. Kilda is one of Melbourne&rsquo;s most eclectic suburbs brimming with creativity, talent, innovation and entertainment.

The Shakespeare Group said St. Boulevard is placed between a concrete jungle and a bohemian hub with some of the quirkiest boutiques and restaurants lining Fitzroy and Acland Streets, just a few tram stops from home.

Some of Melbourne&rsquo;s best cultural and entertainment venues are close by as it&#39;s not far from the heart of&nbsp;Melbourne&rsquo;s Arts Precinct.

St. Boulevard&nbsp;is within walking distance to some of the best public and private schools in Melbourne. Take a short tram ride into the city, and residents are close to some of Australia&#39;s top-ranking universities.

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<h2>4. Over 2,000 sqm of resident amenity</h2>

St. Boulevard offers a multitude of exclusive facilities for residents, set in the natural leafy surroundings.

Private kitchens and dining rooms can be booked by residents, with space available in the climate-controlled wine storage racks. There&#39;s a library room that features an open fireplace, as well as a health club with spa, sauna and steam rooms.

A state-of-the-art gym is also on site, complete with&nbsp;a heated lagoon and lap pool. Outdoors there&#39;s resort-style outdoor pavilions, BBQ pods, garden seating areas and a children&#39;s play area.

The centerpiece of the development is the garden, home to large tree&#39;s after which the buildings are named, Magnolia, Ginko and Anaca.

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<h2>5. Apartment and building design</h2>

There are a number of different floorplans and configurations at&nbsp;St Boulevard.

Each kitchen features&nbsp;stone island benches, natural stone finishes and raw and polished textures, which compliment the surrounding natural landscape.

Living and kitchen areas open to balconies with views over the surrounding green areas and to the Melbourne CBD.

The floor plans are optimised with efficiency and maximise&nbsp;storage for convenient living and the exposure of natural light and city panoramic views due to the curved and sloping design of the towers, centred around a&nbsp;green&nbsp;park.

[smartcode_project_cta: project_id=1260]

St Boulevard, located at the intersection of the grand St. Kilda Boulevard and the Melbourne CBD, is home to three towers, Magnolia, Anaca and Ginko

Why St Boulevard apartments on the fringe of Melbourne's CBD should be on a buyers shortlist

<html><body>
<a href="/developers/the-shakespeare-group">Shakespeare Group’s</a> $150 million triple-tower development, <a href="/buildings/st-boulevard-601-st-kilda-road-melbourne">St Boulevard</a> in St Kilda has topped out and is quickly approaching its anticipated completion of Magnolia, Ginko and Anaca buildings early next year.

As one of the largest <a href="/new-apartments">multi-residential developments</a> to hit the market in the St Kilda area, the development team have been humbled by the impressive sales statistics, proving that despite the turbulent off-the-plan market, buyers are discerning when it comes to quality, luxury developments.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/ip_stblvd_30092019_7411_028.jpg" rel="gallery-all" title="Credit: The Shakespeare Group"><img alt="" class="image-article-full-width-580px" height="387" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/ip_stblvd_30092019_7411_028.jpg?itok=ydRdoxPX" title="Credit: The Shakespeare Group" width="580"></a>

<figcaption>Credit: The Shakespeare Group</figcaption></figure>The 7,300 square metre development features 419 one, two, three-bedroom apartments, with a range of luxury penthouses that span entire floorplates. The opulent Elenberg Fraser-designed development is currently 90% sold, with a new influx of buyers showing interest once the buildings have reached their peak height.

Colliers International Director, Brett Griffith explains that a new buying trend has shown many buyers are leaning towards making their purchase at the final phase of development when they can see the physical building they will be buying into and can move into their new home sooner.

<blockquote>
“We are seeing a trend towards final phase purchasing, where buyers have done their due diligence on the finance and are ready to move in within the next six months.”
</blockquote>

Griffith also notes that a vast majority of purchases have been made by first home buyers and owner-occupiers due to the building’s exceptional location and amenity offering.

<blockquote>
“The prime location, great design, stunning amenities and the anticipated completion of construction in early 2020 have been the main drivers of successful sales.’.”
</blockquote>

The speedy construction timeframe has been achieved thanks to financial support from a major “mainstream” bank – giving the project an early green light to commence construction and facilitating the opportunity to deliver all facets of the development’s 18 unique amenity offerings included in the concept design.

St Boulevard’s exceptional resort facilities include:

OUTDOOR

<ul>
<li>An expansive pool which wraps around three sunken pavilions with water sunbeds</li>
	<li>Secluded lounge areas for private gatherings</li>
	<li>Outdoor barbeque pods</li>
	<li>An on-site bar</li>
	<li>Outdoor children’s play area</li>
	<li>Expansive garden sanctuaries</li>
</ul>
INDOOR

<ul>
<li>A selection of formal and casual lounges</li>
	<li>Reading rooms</li>
	<li>Private dining rooms and shared chef’s kitchen</li>
	<li>Gymnasium</li>
	<li>Heated spa, sauna, and steam room</li>
</ul>
<blockquote>
“The architectural innovation, coupled with the five-star resort-style amenities, make it an excellent proposition for young professionals, families and downsizers trading in their traditional family home for a luxury apartment.”
</blockquote>

Director of The Shakespeare Group, Catherine Law

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/mbw7dk2s.jpeg" rel="gallery-all" title="Credit: The Shakespeare Group"><img alt="" class="image-article-full-width-580px" height="348" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/mbw7dk2s.jpeg?itok=Z2wUGFRu" title="Credit: The Shakespeare Group" width="580"></a>

<figcaption>Credit: The Shakespeare Group</figcaption></figure><figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/xz-tiwmy.jpeg" rel="gallery-all" title="Credit: The Shakespeare Group"><img alt="" class="image-article-full-width-580px" height="351" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/xz-tiwmy.jpeg?itok=tgbkLTjp" title="Credit: The Shakespeare Group" width="580"></a>

<figcaption>Credit: The Shakespeare Group</figcaption></figure>The customisable apartments are also another significant drawcard for buyers. With over 60 different apartment floorplans to choose from across the three buildings, Law explains that Elenberg Fraser has been “considerate of residents’ needs”.

<blockquote>
“We understand that there is an increasing demand for luxury apartments designed for residents to call home… Creating truly bespoke and customisable living options was a priority for us and it has impacted the level of interest from prospective owner-occupiers.”
</blockquote>

Interested to learn more about St Boulevard apartments? <a href="/buildings/st-boulevard-601-st-kilda-road-melbourne">Enquire today</a>, or check out the <a href="/buildings/st-boulevard-601-st-kilda-road-melbourne">full price list.</a> 
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