Repeat buyers are one of the strongest measures of confidence in any apartment development.

At <a href="https://www.apartments.com.au/new-apartments/era-newcastle-west-124-126-bull-street-newcastle-west-nsw-2302">ERA</a> in Newcastle West, some purchasers are returning to <a href="https://www.apartments.com.au/developers/gwh">GWH</a> after living at the developer's One Apartments. Their decision to purchase again was driven by the quality of life they found after moving into their first GWH home.

Keith Wilton had spent years living in a house in East Maitland before deciding it was time for a change. Apartment living had always been on his radar, but he was selective about what he wanted.

<iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" referrerpolicy="strict-origin-when-cross-origin" src="https://www.youtube.com/embed/FH_1EzB-1vs?si=XScVlP1ERsTDJoME" title="YouTube video player" width="560"></iframe>

"I had some boxes I wanted to tick," he says.

Keith points to the open-plan design, generous outdoor areas and considered inclusions as key reasons One Apartments worked for him.

“One of those things was a nice indoor open plan area, but also I wanted a nice outdoor open area that I could entertain on in summer or Christmases or birthdays,” he says.

He also found value in the smaller details, from integrated appliances to shared resident spaces including the pool, cinema and rooftop areas.

[smartcode_project:default project_id=135096 project_image_fid=356818]

After comparing several developments, he chose One Apartments because of GWH's longstanding local reputation and his own experience working with the developer on a commercial project more than a decade earlier.

"I knew that they were local, that the quality of the build was going to be up there. I'd looked at other apartment complexes around and close by, and I just knew that here was a better decision location wise."

Today, Keith says the move has completely changed how he experiences Newcastle.

"I enjoy living in this location because it's more of a lifestyle change. That Newcastle city living where you can walk to restaurants and bars and even beaches and parks and even shopping across the road."

[smartcode_project:default project_id=135096 project_image_fid=356828]

Beyond the location, he says it's the sense of community that has surprised him most.

"Everyone loves living here because they chose to live here, but everyone looks out for each other. It's a real great community feel here."

For Aimee and Lyle Goodman, the journey started almost by chance.

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The couple happened to be having coffee in Newcastle when they noticed the site where One Apartments was about to begin construction.

"We were aware GWH was planning a development," Aimee says. "We made one phone call and things moved pretty quickly after that."

As busy business owners, they initially thought apartment living would simply reduce the maintenance that came with larger homes. Instead, it fundamentally changed how they spent time together.

"We actually catch up more as a family now," Aimee says.

"We've had homes with big yards and lots of space, but everyone ended up in different rooms. Here we'll have dinner together, the kids can play, and we spend far more quality time together."

[smartcode_project:default project_id=135096 project_image_fid=356829]

Lyle says their confidence came from GWH's reputation within Newcastle's building industry.

"I know people who've worked across different apartment projects, and whenever GWH came up the feedback was always the same. They're rock solid. They're quality."

That confidence only grew throughout the buying process.

"One of the things that really impressed us with GWH was the whole process, was the communication," Lyle says. "It was consistent, it was regular, there was no problem if we had some weird questions, there was no problems in getting answers."

[smartcode_project:default project_id=135096 project_image_fid=351104]

Aimee says one moment stood out.

"The project actually finished on time. We realised we needed to hurry up and sell our house because everything was happening exactly when they said it would."

The positive experience at One Apartments ultimately gave all three buyers the confidence to purchase again with GWH, this time at ERA.

Their confidence reflects what many buyers are seeking in today's apartment market. Location remains important, but so too does certainty around delivery, quality and long-term liveability.

[smartcode_project:default project_id=135096 project_image_fid=356822]

ERA builds on those foundations with 280 one, two and three-bedroom apartments across two landmark towers in <a href="https://www.apartments.com.au/developments/newcastle-west-nsw-2302">Newcastle West</a>.&nbsp;

Designed by <a href="https://www.apartments.com.au/architects/fk-australia">Fender Katsalidis</a>, the project will include more than 2,000 square metres of resident amenities, including a resort-style pool, gym, sauna, private cinema and rooftop entertaining spaces overlooking the harbour and coastline.&nbsp;

The development is also within walking distance of the Newcastle Interchange, Honeysuckle, Darby Street, the harbour foreshore, restaurants, retail and the city’s beaches, continuing the walkable lifestyle that existing GWH buyers say has transformed how they live.

[smartcode_project:default project_id=135096 project_image_fid=356826]

For Keith, the appeal remains straightforward.

"You feel at home even before you've moved into your home."

For Aimee, the change is measured in time.

“I just felt like I had more time,” she says.

[smartcode_project:default project_id=135096 project_image_fid=351102]

Construction at ERA is now underway, with more than half of the residences already sold and limited two and three-bedroom apartments remaining in the East Tower release. Priced from $980,000 for two-bedroom residences and $1.46 million for three-bedroom residences, buyers can secure an apartment with a 10 per cent deposit, with premium homes offering ocean views from Level 8 and harbour views from Level 10.

ERA is also backed by Resilience Insurance's 10-year Latent Defects Insurance policy, providing protection against structural or waterproofing defects for 10 years after completion. The project is anticipated to be completed in early 2028.

[smartcode_project_cta:default project_id=135096]

Joel Robinson

From ONE to ERA: Why buyers are choosing GWH again in Newcastle West

Virgate Property Group is preparing to commence construction of Verdé, its new apartment development in Melbourne's Arts Precinct at Southbank, following a strong run of sales that has seen more than half of the project's 173 apartments secured.

Verdé has attracted a broad mix of first home buyers, owner-occupiers upgrading from nearby inner-city suburbs and investors, with younger owner-occupier couples aged between 28 and 45 accounting for the strongest enquiry. Many are already living in Southbank, South Melbourne, Albert Park, Port Melbourne, South Yarra and the CBD.

"Verdé is located in one of the most desirable pockets of southern Melbourne," Blair Property Group Director Darren Blair, who is managing sales at Verdé, said.

"It's within walking distance of the Arts Centre, Royal Botanic Gardens, Albert Park Lake, and Southbank's restaurants and retail. It's a great lifestyle location with strong amenity and liveability, which made it a very attractive choice for the project."

[smartcode_project:default project_id=4661 project_image_fid=372549]

Virgate was already familiar with the precinct, having previously delivered the successful Domain House development in neighbouring South Melbourne. That experience gave the developer confidence to acquire the Coventry Street site and continue expanding its presence in Melbourne's inner south.

"We had been keeping an eye on the site and the broader precinct for a few months before deciding to move forward with the acquisition," Virgate said.

The project was ultimately secured in 2020 following feasibility studies, planning assessments and due diligence, with the brief centred on delivering "a high-quality, considered design that feels both refined and fit for purpose."

[smartcode_project:default project_id=4661 project_image_fid=314259]

Designed by <a href="https://www.apartments.com.au/architects/bruce-henderson-architects">Bruce Henderson Architects</a>, Verdé comprises 173 one, two and three-bedroom apartments priced from $599,000. The architecture is distinguished by a faceted glass façade that responds to both the site's outlook and Melbourne's changing light conditions.

According to Bruce Henderson Architects, the coloured glazing gives the building a distinctive identity while also providing privacy and solar shading, with residences oriented to capture views across the bay, city skyline and surrounding parklands.

Inside, <a href="https://www.apartments.com.au/interior-designers/designoffice">DesignOffice</a> has created interiors focused on natural light, efficient planning and enduring materials. Apartments feature engineered oak flooring, natural stone benchtops, floor-to-ceiling glazing and SMEG appliances, while a restrained material palette aims to complement the expansive outlooks rather than compete with them.

[smartcode_project:default project_id=4661 project_image_fid=372550]

Resident amenity has also been designed around everyday functionality rather than occasional use. Facilities include a concierge-serviced lobby, residents' lounge with fireplace, library and co-working space, gym, terrace garden with barbecue facilities, ground-floor café, and package delivery management.

The project's location continues to be one of its strongest drawcards. Positioned on Coventry Street, Verdé sits within walking distance of the National Gallery of Victoria, Arts Centre Melbourne, Royal Botanic Gardens and Albert Park Lake, while Southbank's dining precinct, Sturt Street trams and the new ANZAC Station are all nearby. The surrounding education catchment also includes Melbourne Grammar, Melbourne Girls Grammar, Mac.Robertson Girls' High School and several major university campuses.

The sales team says buyers have responded particularly well to the combination of location, design quality and long-term liveability.

"They're responding really positively to the quality of the design, premium resident amenities and the uninterrupted views. Many also appreciate the location and how connected it is to everything they need."

The ability to secure stamp duty savings before completion has also been a key factor for purchasers, alongside the opportunity to personalise finishes ahead of settlement.

With construction set to commence soon and more than half the apartments already sold, Verdé enters its next phase as one of the Arts Precinct's more established apartment developments, offering remaining buyers an opportunity to secure a residence before construction advances further. Expected completion is scheduled for late 2027.

[smartcode_project_cta:default project_id=4661]

Virgate's Verdé Southbank moves toward construction as sales fly past halfway stage

Downsizer-focused apartment development Kooyongkoot in Hawthorn has been recognised at the 2026 Better Future Melbourne Design Awards, taking home Gold and Silver awards in two categories.

<a href="https://www.apartments.com.au/new-apartments/kooyongkoot-hawthorn-1-kooyongkoot-road-hawthorn-vic-3122">Kooyongkoot</a>, currently being delivered by developer PQD and designed by Cera Stribley, received Gold in the Interior Design – Proposed category and Silver in the Architecture – Proposed category.

The dual recognition reflects the design approach behind the boutique development on prestigious Kooyongkoot Road, where the focus has been on creating homes for downsizers seeking the space, quality and functionality of a detached house within a low-rise apartment building.

Rather than maximising apartment numbers, <a href="https://www.apartments.com.au/developers/pqd">PQD</a> and <a href="https://www.apartments.com.au/architects/cera-stribley-architects">Cera Stribley</a> limited the development to just 18 residences, allowing for larger floorplans, greater privacy, generous landscaping and expansive communal spaces.&nbsp;The majority of the apartments also benefit from corner aspects, allowing for dual sources of natural light.

Now around 70 per cent complete and on track for completion in November 2026, Kooyongkoot will comprise a mix of garden residences, ter​race apartments, sub-penthouses, and is crowned by two half-floor penthouses with direct lift access and private rooftop terraces.

[smartcode_project:default project_id=102717 project_image_fid=355297]

The Silver Award for Architecture recognised the way the building responds to its prominent corner position at the ent​rance to Hawthorn's Scotch Hill precinct, one of Melbourne's most established residential neighbourhoods.

Rather than competing with the grand homes that line Kooyongkoot Road, the architectural approach focused on restraint and longevity, using curved brickwork, generous landscaping and carefully considered proportions to integrate with the existing streetscape.

"The form feels fluid and timeless, as though shaped by the landscape itself – architecture that belongs, rather than competes," said Chris Stribley, Co-Founder and Managing Principal of Cera Stribley.

The judging submission also highlighted practical innovations throughout the building, including lift cores servicing only nine homes each, a central landscaped lightcourt designed to bring daylight and ventilation into the building, and fully enclosed private storage rooms with lighting, power and shelving to better accommodate residents transitioning from larger family homes.

[smartcode_project:default project_id=102717 project_image_fid=355293]

The Gold Award for Interior Design recognised the project's focus on long-term liveability rather than display-home aesthetics.

According to the awards submission, the interiors were designed from the inside out, prioritising how homes would function over decades of daily use through generous proportions, practical storage, durable natural materials and flexible layouts.

The specification includes natural stone throughout, upgraded acoustic glazing, V-ZUG appliances and fully enclosed storage rooms, alongside an amenity offering focused on wellness, entertainment and everyday convenience.&nbsp;

Residents will have access to a gym and yoga studio, a wellness centre featuring traditional and infrared saunas, a cold therapy shower and treatment room, as well as a residents' lounge and golf simulator/cinema room for entertainment.&nbsp;Kooyongkoot has also considered the everyday convenience of its residents by offering a private carwash and pet wash facilities on site as well as dedicated parcel lockers and oversized fully enclosed storage rooms.&nbsp;

[smartcode_project:default project_id=102717 project_image_fid=355303]

The project's attention to detail has already resonated with buyers. Earlier this year, Kooyongkoot recorded one of Boroondara's highest apartment sales when an $8 million penthouse was purchased by a Melbourne CEO downsizing from a nearby family home.

"Every detail feels deliberate, from the overall design down to the smallest touches," the purchaser said.

"The level of quality and refinement is exceptional, but what really sold it was how liveable it felt... It felt like a place where everything had been considered, not just a luxury building."

[smartcode_project:default project_id=102717 project_image_fid=355304]

Sustainability also formed a key part of both award submissions. Kooyongkoot is targeting a minimum 7.5-star NatHERS rating across all residences, supported by passive design principles, high-performance glazing, EV charging infrastructure, water reuse systems and a wellness model focused on lower-energy dry facilities rather than pools and large wet areas.

Located within walking distance of Scotch College, Methodist Ladies' College, Koo​yong Lawn Tennis Club, Aubur​n Village and Camberwell Junction, Kooyongkoot continues to target owner-occupiers looking to remain in Melbourne's inner east without compromising on space or quality. A limited selection of two, three and four-bedroom residences remains available, with prices starting from $1.9 million.

[smartcode_project_cta:default project_id=102717]

Kooyongkoot wins Gold and Silver at Better Future Melbourne Design Awards

New apartment supply has become increasingly constrained across <a href="https://www.apartments.com.au/developments/parramatta-nsw-2150">Parramatta</a> in recent years, with fewer projects progressing through to completion as development conditions have become more challenging.

It makes <a href="https://www.apartments.com.au/developers/novm">NOVM</a>'s 2021-completed <a href="https://www.apartments.com.au/buildings/the-lennox-parramatta-12-phillip-street-parramatta-nsw-2150">The Lennox</a> one of the most recently completed residential towers on the Parramatta River, and among the newest apartment developments in Sydney's second CBD.

With the project largely completed before the sharp escalation in construction costs and inflation following the pandemic, The Lennox is now offering pricing that would be difficult to replicate in a comparable new development in Parramatta today, or across much of Western Sydney.

The majority of the 413 apartments at The Lennox sold before and shortly after completion. A limited release of the remaining apartments has recently been brought to market by capital partner <a href="https://www.apartments.com.au/project-marketer/equitifund-group">Equitifund</a>, with entry-level pricing from $700,000 and two-bedroom apartments available from under $1 million.

Rising above the Parramatta River at 12 Phillip Street, The Lennox comprises one, two, three and four-bedroom apartments, appealing to first home buyers, young professionals, families, downsizers and interstate investors seeking a completed apartment in one of Australia's fastest-growing economic centres.

[smartcode_project:default project_id=5743 project_image_fid=372394]

Rather than positioning Parramatta as an alternative to Sydney's CBD, Equitifund believes the city has reached a point where it stands on its own merits.

"Parramatta is no longer simply an alternative to Sydney CBD, it's becoming a destination in its own right," Equitifund Executive Chairman Greg Huxley said.

"The Lennox captures that evolution with a level of quality and amenity that's difficult to match at its price point."

[smartcode_project:default project_id=5743 project_image_fid=953]

Designed by <a href="https://www.apartments.com.au/architects/marchese-partners">Marchese Partners</a>, the tower responds directly to its riverfront setting through expansive glazing and open-plan layouts that maximise views across the Parramatta River and city skyline. Interiors feature engineered timber flooring, stone benchtops, stainless steel appliances and floor-to-ceiling glazing, while generous balconies extend the living spaces outdoors.

Marchese Partners says the project was conceived to balance high-quality apartment living with practical, long-term functionality, pairing larger, efficient floorplans with amenities more commonly associated with five-star hotels.

That emphasis continues through the resident facilities, which include a 20-metre rooftop swimming pool, fully equipped gym and wellness spaces, full-time concierge, a residents' lounge, function room, private lifts, secure basement parking and rooftop communal areas overlooking the Parramatta River. Ground-floor boardwalk retail and dining further activate the riverfront and integrate the building into the surrounding public realm.

[smartcode_project:default project_id=5743 project_image_fid=925]

Australian housing and finance group Equitifund has secured the remaining apartments, believing there are few completed apartment opportunities in Parramatta that offer the same combination of location, amenity and pricing.

Equitifund National Sales Director Ben Hamblett says buyers are increasingly recognising that premium apartment living no longer needs to come with Sydney CBD pricing.

"The Lennox is where aspirational living becomes attainable," Hamblett said.

"Wake to river and mountain views, step into Sydney's Second CBD, and arrive home to resort-calibre amenities, all without the harbour price tag."

Hamblett says owner-occupiers are also attracted by the convenience of having Westfield Parramatta, Church Street's dining precinct, Parramatta Park, Riverside Theatres, Western Sydney University and major transport connections all within walking distance.

"At The Lennox, lifestyle is not an afterthought, it is the foundation."

[smartcode_project:default project_id=5743 project_image_fid=5374]

The Lennox places residents within walking distance of Parramatta Square, Westfield Parramatta, Church Street Eat Street, Parramatta Station, the ferry wharf, Light Rail, the future Sydney Metro West, Parramatta Park and CommBank Stadium, reinforcing Parramatta's position as one of Australia's most connected metropolitan centres outside Sydney's CBD.

Equitifund says buyers visiting the display suite consistently comment on the quality of the finishes, generous floorplans, river and skyline views, and the walkability of the location. The project has attracted a broad mix of local professionals, upsizers, downsizers, buyers relocating from Sydney's inner suburbs and interstate investors seeking long-term growth opportunities.

That demand aligns with Parramatta's continued evolution as an economic powerhouse. Equitifund Research and Market Insights specialist John Bekiaris says sustained population growth, infrastructure investment and expanding employment opportunities continue to support long-term housing demand across the city.

"Parramatta has evolved from a satellite city into one of Australia's most important economic centres. Population growth, infrastructure investment and employment are all supporting sustained long-term housing demand."

[smartcode_project_cta:default project_id=5743]

The apartment price gap drawing Sydney buyers west

A luxury beachfront apartment at Rainbow Bay has more than doubled in value since it sold off the plan six years ago, setting a new local apartment record in the process.

The three-bedroom apartment in the Flow development on Petrie Street, the first of four new projects locally by Paul Gedoun's S&amp;S Projects, has sold for $7.4 million, after originally selling for $3.27 million when the project launched in 2020.

The seventh-floor apartment, comprising 187 sqm of internal living space and a 54 sqm balcony overlooking Froggies Beach and Snapper Rocks, was purchased by a local family.

The transaction was negotiated by Pezet Matheson director Kerry Pezet and equates to more than $30,000 per sqm.

Pezet said the sale reflected the limited opportunities to buy into the boutique beachfront development.

"The sale highlights the rarity of opportunities within the boutique beachfront development, where residences seldom become available," Pezet said.

"Flow is one of the Gold Coast's most tightly held buildings. Buyers from our database move quickly when residences become available, and achieving an off-market sale at $7.4 million demonstrates the depth of demand for property of this calibre."

<img alt="Flow" data-entity-type="file" data-entity-uuid="c585b206-2130-4eee-a50c-3f27c51a7c70" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-06%20at%208.33.25%E2%80%AFPM.png?VersionId=m3pHRDV62Y3fvN.XQuQHq.52ilTWpRLf" />

Flow was the first of four luxury apartment developments delivered by Paul Gedoun's S&amp;S Projects at Rainbow Bay and was completed in 2023.

Positioned on the beachfront overlooking Snapper Rocks, the residence includes three bedrooms, three bathrooms, a powder room and views stretching north along the coastline towards Surfers Paradise.

Pezet Matheson Residential principal Mitchell Lambert said buyers continued to prioritise quality beachfront apartments in tightly held locations.

"Flow Residences offers a rare combination of elevated beachfront positioning, architectural excellence, comprehensive resident amenity and premium finishes, which is exactly what discerning purchasers are seeking," Lambert said.

"The transaction further reinforces Rainbow Bay's reputation as one of Australia's premier coastal lifestyle destinations, where limited supply and growing demand continue to support strong market performance."

Pezet Matheson originally marketed and sold out Flow off the plan, making the latest transaction a return to one of the project's original buyers.

Paul Gedoun is selling his third project, <a href="https://www.apartments.com.au/new-apartments/radia-rainbow-bay-271-boundary-street-coolangatta-qld-4225">Radia Rainbow Bay</a>, after recently completing, and selling out, <a href="https://www.apartments.com.au/buildings/esprit-217-227-boundary-street-coolangatta-qld-4225">Esprit</a>. He has plans for a <a href="https://www.apartments.com.au/news/qld/first-look-s-s-projects-proposes-88-apartment-wellness-tower-at-coolangattas-boundary-street">fourth building</a>, 88 apartments on <a href="https://www.apartments.com.au/new-apartments/209-213-boundary-street-coolangatta-qld-4225">Boundary Street</a>.

Rainbow Bay apartment doubles in price since off the plan sale during pandemic

Spec Property

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Three new projects will appear across Melbourne under the guidance of builder ABD Group.

Among them is the firm's tallest build to date, whilst a further two projects will bolster ABD Group's already extensive credentials in the apartment sector. Combined the three secured acquired builds will add in excess of 500 apartments and serviced apartments to the builder's portfolio, just as ABD Group approached the finish line for a number of other builds under its guidance.

LINC Essendon has been awarded to the builder after a lengthy sales campaign. Revel Development Group is behind the project at 13-21 Russell Street, which is opposite Essendon Railway Station.

Expected is a 10 level, Plus Architecture-designed building above three levels of basement car parking. Retail will front Russell Street with 96 apartments to be added above, whilst a rooftop garden will crown the pending build.

ABD Group is nearing the end of another apartment project for Revel Development Group, namely Reflections which is one of the early projects to appear within North Melbourne's Arden-Macaulay precinct.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image5russell.jpg" rel="gallery-all" title="LINC Apartments is set to make its mark"><img alt="" class="image-article-full-width-580px" height="361" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image5russell.jpg?itok=zgCLGCNo" title="LINC Apartments is set to make its mark" width="580"></a>

<figcaption>LINC Apartments is set to make its mark</figcaption></figure>Moray Street has also appeared as a new build on ABD Group's website. The substantial project will see another Fender Katsalidis tower realised on Southbank, after initially being submitted for approval during 2015.

Across 18-24 Moray Street, the build will see a new tower rise 38 levels above ground on a modest corner plot of 446sqm. The site was <a href="http://www.smh.com.au/business/property/southbank-notches-up-another-development-sale-20160909-grcz3a">reportedly</a> purchased by a Hong Kong-based developer for $8.8 million in 2016, at a per square metre rate of $20,000.

Initially approved with 124 apartments, ABD Group describes the project as containing 165 serviced and private apartments above a multi-level car stacker system. 18-24 Moray Street also includes a gym, terrace and option for a pool.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image6moray.jpg" rel="gallery-all" title="18-24 Moray Street is Southbank's next tower"><img alt="" class="image-article-full-width-580px" height="704" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image6moray.jpg?itok=rEfxRvFZ" title="18-24 Moray Street is Southbank's next tower" width="580"></a>

<figcaption>18-24 Moray Street is Southbank's next tower</figcaption></figure>Finally, ABD Group signage is now across a major build in its infancy in West Melbourne. The builder has been charged with the delivery of SPEC Property's latest development dubbed Flagstaff Green at 15-31 Batman Street, West Melbourne.

Flagstaff Green is in addition to ABD Group constructing Trilby which is the developer's other current pursuit consisting of 109 apartments at 466-482 Smith Street, Collingwood.

The West Melbourne project, on the other hand, will see 3 basement levels which will underpin 20 above ground levels, for a net result of 247 new apartments, two office tenancies and one new retail space. Flagstaff Green also includes communal amenities such as a pool, spa, gym and landscaped terrace plus courtyard in a project conceived by Inhabit Design.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_2229.jpg" rel="gallery-all" title="Works are underway on Flagstaff Green"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/img_2229.jpg?itok=5L0wLDOO" title="Works are underway on Flagstaff Green" width="580"></a>

<figcaption>Works are underway on Flagstaff Green</figcaption></figure>
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silvermb

Builder ABD Group adds another 500 dwellings to its books

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18 months after securing a prime development site atop Doncaster Hill, <a href="/developers/samma-property-group">SPEC Property</a> is on the verge of receiving approval for their latest residential project within Manningham.

While they have diversified to become a citywide development presence, SPEC Property has been particularly strong within Doncaster in years gone by; Acacia Apartments, Viridian, Canvas Apartments and Madison are among the developer's work in the area to date. 9-11 Williamsons Road also represents a change in tact with <a href="/architects/bruce-henderson-architects">Bruce Henderson Architects</a> coming aboard for the project which is poised to add 137 additional apartments to <a href="/buildings/the-point-doncaster-hill-600-doncaster-road-doncaster">Doncaster Hill</a>.

Touted by agent Savills as the area's best development site at the time of sale, SPEC Property took a development concept to Council soon after, with the design process playing out to the point where a notice of decision to grant a permit was recently issued.

While also marking the developer's return to its early stomping ground, 9-11 Williamsons Road further adds to the expanding array of developers across <a href="/new-apartments/doncaster-vic-3108">Doncaster</a> and the secondary yet growing apartment market within <a href="/new-apartments/doncaster-east-vic-3109">Doncaster East</a>.

<h2>9-11 Williamsons Road application summary</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image4_9.jpg" rel="gallery-all" title="Artist's impression of the proposed development. Planning image: Bruce Henderson Architects"><img alt="" class="image-article-full-width-580px" height="386" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image4_9.jpg?itok=wzcWeHyQ" title="Artist's impression of the proposed development. Planning image: Bruce Henderson Architects" width="580"></a>

<figcaption>Artist's impression of the proposed development. Planning image: Bruce Henderson Architects</figcaption></figure><ul>
<li>Site offered for sale during early 2015</li>
	<li>Current lowrise commercial complex over a 2,662sqm site</li>
	<li>Proposed 12 level building with an overall maximum height of 34.7m</li>
	<li>137 apartments: 15 x 1 bedroom, 106 x 2 bedroom, 16 x 3 bedroom</li>
	<li>7 townhouses to secondary street frontage</li>
	<li>1 retail space: 130sqm to Williamsons Road</li>
	<li>4 basement levels holding 171 vehicles</li>
	<li>Estimated project cost: $38 million</li>
</ul>
With unimpeded CBD views to the west, 9-11 Williamsons Road is configured in a U-shape to allow a maximum number of apartments a <a href="/new-apartments/melbourne-vic">CBD</a> view. A Carnarvon Street ground level communal garden links with internal amenities and will account for the void between either wing of the building.

Internally the project sees apartments vary in size from 48sqm to 105sqm, although four larger 3 bedroom penthouses will sit within the 120-132sqm zone. These penthouses are within a visually different design element atop the building and also hold expansive courtyards of up to 94sqm.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image9_8.jpg" rel="gallery-all" title="686 Doncaster Road and 5-7 Williamsons Road"><img alt="" class="image-article-full-width-580px" height="242" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image9_8.jpg?itok=W5G4mSsi" title="686 Doncaster Road and 5-7 Williamsons Road" width="580"></a>

<figcaption>686 Doncaster Road and 5-7 Williamsons Road may grace Doncaster Hill soon enough</figcaption></figure>A wider view of apartment projects across Doncaster and Doncaster East sees a healthy sector that for lack of a better term, continues to do what it's been doing for some years now.

13 apartment projects of note are under construction according to the Apartments.com.au Project Database, with <a href="/new-apartments/the-courtyard-832-doncaster-road-doncaster">832 Doncaster Road</a> the next in line; <a href="/builders/may-constructions">May Constructions</a> are the anointed builder. All in all, 900 plus apartments and 224 aged care apartments/beds are at construction across the two suburbs.

If SPEC Property choose to launch 9-11 Williamsons Road in the near term, they will join the like of <a href="/developers/pace-development-group">Pace Development Group</a> and <a href="/developers/jinshan-investment-group-pty-ltd">Jinshan</a> who have released their latest projects for public purchase.

Some hefty projects are also waiting in the wings, with approval for four separate schemes atop Doncaster Hill capable of yielding an additional 893 apartments.
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SPEC Property return to their roots atop Doncaster Hill

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As one the city's in demand new apartment locations, West Melbourne continues to consistently churn out development news.

Last week architecture firm Buchan Group confirmed that its former studio at 133 Rosslyn Street West Melbourne had received planning approval for a new residential complex. Replacing the firm's former office will be a new 9 storey design for developer Starland Pacific Group.

With PDS Group installed as Development and Project Manager, 133 Rosslyn Street will now proceed to apartment sales with construction expected to begin later this year. 165 apartments will be supplemented by 150 basement vehicle spaces.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/external1-1aa.jpg" rel="gallery-all" title="Buchan Group's rendered 133 Rosslyn Street"><img alt="" class="image-article-full-width-580px" height="332" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/external1-1aa.jpg?itok=MF2Eie_O" title="Buchan Group's rendered 133 Rosslyn Street" width="580"></a>

<figcaption>Buchan Group's rendered 133 Rosslyn Street</figcaption></figure>Set over a 2,550sqm site, the development plot was sold during 2014 for in excess of $14 million, with CBRE City Sales and Gross Waddell handling the transaction. Buchan Group will still be involved by way of providing ongoing architectural and interior design services for the project.

<blockquote>
Our aim is to create an exciting and cohesive new residential development that brings a positive addition to the emerging architecture of West Melbourne. We are thrilled that the project has received Planning Approval and look forward to its progress.
<cite>Nick Nigro, Principal Head of Delivery, Buchan Group</cite>
</blockquote>

Also last week CBRE City Sales successfully sold a development site located at 137-157 Adderley Street West Melbourne. Subject to a current planning application for an eight level apartment development, the site was secured for $9.4 million by one of five bidders at the onsite auction which was conducted last Friday.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image2wmelb.jpg" rel="gallery-all" title="Raw 3D's impression of 137-157 Adderley Street, West Melbourne"><img alt="" class="image-article-full-width-580px" height="383" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image2wmelb.jpg?itok=aKB8H8hG" title="Raw 3D's impression of 137-157 Adderley Street, West Melbourne" width="580"></a>

<figcaption>Raw 3D's impression of 137-157 Adderley Street, West Melbourne</figcaption></figure>Included within the intended project which also maintains a Rosslyn Street frontage are 88 apartments, one cafe space of 120sqm and 72 car parking bays. Whether on not the above Michael Ellis Architects scheme for the site is maintained by the new developer remains to be seen.

Nearby and demolition has begun in earnest on Alpha 14's upcoming residential project at 386 Spencer Street West Melbourne. Bond Quarter will be a 16 storey building maintaining 105 one &amp; two bedroom apartments. Designed by Hayball, the project is currently at construction tender and will follow The Wallace which is Alpha 14's current West Melbourne apartment project at construction.

During March, 50-56 Batman Street West Melbourne landed before Melbourne City Council with a new planning proposal for a residential hotel. Formerly The Arkadia Centre, the property sold for $8.78 million after a campaign held during mid 2015.

At 868sqm the site is close to new builds that over recent years along Batman Street have generally peaked at 15 storeys.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image7wm.jpg" rel="gallery-all" title="Flagstaff Green and Rosslyn Street"><img alt="" class="image-article-full-width-580px" height="208" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image7wm.jpg?itok=nfeDnRWF" title="Flagstaff Green and Rosslyn Street" width="580"></a>

<figcaption>Flagstaff Green and Rosslyn Street</figcaption></figure>Two pending projects have also reared of late. SPEC Property's 15-31 Batman Street has appeared online dubbed Flagstaff Green.

The project has undergone a number of design changes over the course of planning with a notable reduction in height also included. Flagstaff Green is SPEC's latest endeavour and follows on from the developer's intention to sell two sites with approved apartment schemes in North Melbourne and South Melbourne.

Last but not least Trennery Property is going with a new preliminary design image for 185 Rosslyn Street. After purchasing the site from Australia Post during 2015, Trennery has replaced an initial RotheLowman planning application with new intentions.

The project is likely to include residential and hotel uses, a medical centre, various retail spaces and substantial residential gardens as seen in the image above.
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West Melbourne's development scene as fluid as ever

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This coming Saturday Inhabit Design's Ariel Lopez, the lead architect on Spec Property's Trilby development in Collingwood is offering the general public the opportunity to 'Ask the Architect', affording prospective purchasers and members of the community alike a platform to interrogate the development's design and apartment living and ask all the pressing and vexing questions about the development.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/shot01-hero_0.jpg" rel="gallery-all" title="Trilby hero shot. Image courtesy of Spec Property."><img alt="" class="image-article-full-width-580px" height="406" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/shot01-hero_0.jpg?itok=egGU7n0N" title="Trilby hero shot. Image courtesy of Spec Property." width="580"></a>

<figcaption>Trilby hero shot. Image courtesy of Spec Property.</figcaption></figure>Trilby, located at 466-482 Smith Street, is a new apartment offering in Collingwood, which seeks to find the balance between old and new Collingwood, through the retention of its distinctive redbrick façade.

In his approach to the site, Ariel Lopez was very aware of the manufacturing and industrial heritage of Collingwood, which is currently undergoing rapid gentrification.

<blockquote>
The industrial brick façade of the building informed the identity of the development. I’m really interested in creating a visual language respectful to the street and the individual experiences of those living in the building.
<cite>Ariel Lopez, Architect, Inhabit Design</cite>
</blockquote>

Making the most of long summer nights, the experience of living at Trilby will be heightened even further on the rooftop with a veritable playground of amenity which will include an outdoor cinema, fully equipped kitchen, library, bar, table tennis table and Teppanyaki grill providing sweeping views to the city skyline and over Clifton Hill.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/shot02-aerial.jpg" rel="gallery-all" title="Aerial view towards the city. Image courtesy of Spec Property."><img alt="" class="image-article-full-width-580px" height="269" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/shot02-aerial.jpg?itok=Odc3KBkG" title="Aerial view towards the city. Image courtesy of Spec Property." width="580"></a>

<figcaption>Aerial view towards the city. Image courtesy of Spec Property.</figcaption></figure>Urban.com.au met with Ariel over coffee to hear about his design philosophy and approach to working on Trilby. Ariel noted that the site came with an existing application which council had concerns about the bulk of the building and how it would present to the street.

Receiving guidance from Rob McGauran who prepared an urban design report, the design team immediately set about trying to address the problem of creating a street wall effect which was achieved via reduction of the mass.

The mass was broken down via a 3 tier solution which also included maintaining the existing red brick facade despite it not being heritage listed. Above this, a 'tower' element setback from the podium presents as a strong vertical expression due to the indentations in the building form, articulated with rusted steel panels and timber soffits which create a perception of warmth from both apartment and street.

The development and design team felt that they had covered all of council's major concerns as the development headed to VCAT for consideration. VCAT supported the height believing that there was no negative impact to the street.

Ariel considers the site a unique and curious one. While it isn't a corner site in the true sense of the word it does provide the perception of a corner site due to the relative scale and nature of the neighbouring corner pub, "The Trilby site is the beginning of the precinct, defining the gateway to the southern portion of Smith Street", says Ariel.

The development seeks to respond to the site's industrial context, with the new facade designed to complement and draw on the qualities of the existing red brick facade. As with other developments in the area the site is covered by an inundation overlay which means the ground floor must be raised 1.5m above street level.

In designing a space for a commercial tenancy for the ground floor, Ariel says they have created a buffer zone within the retail space to allow retailers a street presence while addressing the flood level issue, stressing that the ground floor experience was the main focus for the team.

Trilby has also been designed to respond to two different conditions: Smith Street and the laneway to the rear of the site, with each condition requiring a different approach. To Smith Street the provision of loft apartments within the podium activating the street and providing passive surveillance, while the laneway has apartments above the 1.5m flood level, in addition to the car park entry.

Moving to the building's rooftop, working in conjunction with Tract on the landscape design, the design team were able to create an informal playground which doubles as cinema seating through manipulation of the roof plane. The communal rooftop areas have been designed to engage the building's community and create a neighbourhood within.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/shot11-outdoor-cinema.jpg" rel="gallery-all" title="Rooftop cinema. Image courtesy of Spec Property."><img alt="" class="image-article-full-width-580px" height="326" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/shot11-outdoor-cinema.jpg?itok=U9XLUGWz" title="Rooftop cinema. Image courtesy of Spec Property." width="580"></a>

<figcaption>Rooftop cinema. Image courtesy of Spec Property.</figcaption></figure>Trilby offers a diversity of typologies catering for various segments of the market such as the loft apartments which comprise 1 bed + study and 2 bed + study and as a means of maximising space and offering flexibility island benches have been designed with the capacity to double as dining tables.

While the apartments are generally larger and care has gone into the design of the communal areas, the most engaging moments happen on the street, "the amenity is the street. The public realm is where people engage," says Ariel. "I'm a firm believer in contextualism: responding to context in a contemporary manner and also designing for people."

To take the opportunity to meet Ariel Lopez, listen to his reflections on site and his inspiration for Trilby’s design approach, see the event details below.

<dl>
<dt>When:</dt>
	<dd>Saturday 21st and Sunday 22nd November 2015, 2pm – 4pm</dd>
	<dt>What:</dt>
	<dd>Ask the Architect</dd>
	<dt>Where:</dt>
	<dd>Trilby Display Suite 410 Smith Street, Collingwood</dd>
</dl>
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Laurence Dragomir

Ask the Architect: Ariel Lopez talks Trilby

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Not another apartment development on <a href="/buildings/e-s-smith-368-374-smith-street-collingwood">Smith Street</a>? Well, no, Trilby is not like any other in certain regards with the team at SPEC Property going to great lengths in order to tailor the development toward the owner-occupier market.

Apartments.com.au visited the display at 410 Smith Street Collingwood in recent days following SPEC Property's latest residential release. The broad-ranging discussion encompassed topics such as the shifting dynamics of the residential sector, successfully designing a project relative to its surrounds and harnessing the target buyer for a development aiming to achieve an 80% owner-occupier buyer rate.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/shot01-hero.jpg" rel="gallery-all" title="Trilby as envisaged from smith Street. Image courtesy SPEC Property"><img alt="" class="image-article-full-width-580px" height="406" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/shot01-hero.jpg?itok=XUrZsymn" title="Trilby as envisaged from smith Street. Image courtesy SPEC Property" width="580"></a>

<figcaption>Trilby as envisaged from smith Street. Image courtesy SPEC Property</figcaption></figure>SPEC Property like many local developers has recognised a shift toward smaller scale, non-CBD developments which are more intimate in nature than the sizeable towers within Melbourne's CBD. Shying away from large, investor-grade apartment stock is nothing new to SPEC Property, with a sweep through the Apartments.com.au Project Database showing <a href="/developers/samma-property-group">eight small and medium-scale residential developments</a> currently under the guidance of the Cremorne-based property outfit.

<a href="/buildings/trilby-466-smith-street-collingwood">Trilby Apartments</a> is the latest to join this stable of projects. Upon purchasing the site the developer immediately went about redesigning the initial scheme which was still with Yarra City Council. Chief architect Ariel Lopez of Inhabit Design explained that the previous scheme was not in line with the developers expectations and ethos, thus the decision was made to rework every aspect of the project to better suit its setting.

Consequently Trilby apartments now presents as being more open to Smith Street, and with a softer exterior relative to the previous proposed design. Timber and greenery have been introduced, as has been a revised podium that better integrates with the retained facade.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/shot06-loft-apartment.jpg" rel="gallery-all" title="Artist's impression of a loft within Trilby. Image courtesy SPEC Property"><img alt="" class="image-article-full-width-580px" height="313" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/shot06-loft-apartment.jpg?itok=f0qzsgkM" title="Artist's impression of a loft within Trilby. Image courtesy SPEC Property" width="580"></a>

<figcaption>Artist's impression of a loft within Trilby. Image courtesy SPEC Property</figcaption></figure>Maintaining every aspect of development from design to delivery in-house, SPEC Property have gone with a revamped interior layout in order to create living options that will best suit the target market. The in-house nature of the business allows for, and almost demands that the developer taps into their customer database in order to gain critical feedback on issues of design, livability and the like.

Consequently loft apartments have been introduced throughout the Trilby podium; a direct result of the success of their experience of placing lofts within <a href="/buildings/helio-91-flemington-road-north-melbourne">Helio</a> on Flemington Road.

The sales team have been delighted to date with the volume of foot traffic through the display suite. Quizzed on the catchment area of both prospective and actual purchasers, it's explained that the bulk of traffic to date is from Collingwood and surrounding suburbs, with a skew to areas such as Kew and Hawthorn. Tram 86 which stretches to Bundoora also accounts for a notable amount of display traffic, with a tram stop in close vicinity to the display front door.

Downsizers have also been prevalent in the buyer profile, with the most notable being a couple who have chosen to leave Shepparton behind in favour of a podium loft-style apartment.

In addition to the lofts, terrace apartments are located over level three with the balance of the building's 106 dwellings dedicated toward one and two bedroom apartments; all of which have been given the touch befitting of an apartment set to be owner-occupied. As Ariel Lopez explained, it serves no purpose going to such great design lengths to simply churn out further investor-driven apartment stock.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image55_2.jpg" rel="gallery-all" title="A two bedroom interior. Image courtesy SPEC Property"><img alt="" class="image-article-full-width-580px" height="367" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image55_2.jpg?itok=DmBd6IZ1" title="A two bedroom interior. Image courtesy SPEC Property" width="580"></a>

<figcaption>A two bedroom interior. Image courtesy SPEC Property</figcaption></figure>As such the apartments are finished to an exceedingly high level and carry a number of features previously unseen by Apartments.com.au. The surprise within the display are the kitchen kickboards which are actually draws, providing additional storage space.

All apartment finishes carry an industrial edge in their design. Aged bronzed tapware, Smeg appliances and powder-coated steel island benches define the kitchen spaces, with a similar motif throughout the bathrooms. Resembling plywood in appearance, the novel finish to the joinery continues the industrial theme, but with an underlying quality.

Crowning Trilby will be an external rooftop deck incorporating a lounge and kitchen, library, bar, ping pong facilities, playground, outdoor cinema and Teppanyaki grill. Bricks salvaged from the site demolition will be reused throughout the rooftop deck, bringing a lived-in quality to the communal area while avoiding the perception of sterility which tends to define many communal areas of recent residential projects through Melbourne.

In-house builder TriUrban Construction is set to commence construction works on Trilby Apartments.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image56_1.jpg" rel="gallery-all" title="Recycled bricks frame the rooftop area. Image courtesy SPEC Property"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image56_1.jpg?itok=NF_Ey5xE" title="Recycled bricks frame the rooftop area. Image courtesy SPEC Property" width="580"></a>

<figcaption>Recycled bricks frame the rooftop area. Image courtesy SPEC Property</figcaption></figure>
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Trilby Apartments a reflection of its target market

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Samma Group may not be recognised instantaneously as an established Melbourne residential developer, but the Cremorne-based company has a number of subsidiaries under its umbrella which maintain a higher public profile. Chief amongst them is SPEC Property which continues to expand its portfolio of development sites throughout metropolitan Melbourne.

Hand in hand with SPEC sits in-house architecture, planning and design agency Inhabit Design which is responsible for the group's two most recent projects located in Fishermans Bend and Camberwell. Both projects shape as medium term development opportunities for the developer, which currently has a healthy workbook of residential developments.

<h2>51-59 Thistlethwaite Street and 476-486 City Road, South Melbourne</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image55_1.jpg" rel="gallery-all" title="51-59 Thistlethwaite Street and 476-486 City Road, South Melbourne. Image courtesy Inhabit Design"><img alt="" class="image-article-full-width-580px" height="328" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image55_1.jpg?itok=4gyvFQ_4" title="51-59 Thistlethwaite Street and 476-486 City Road, South Melbourne. Image courtesy Inhabit Design" width="580"></a>

<figcaption>51-59 Thistlethwaite Street and 476-486 City Road, South Melbourne. Image courtesy Inhabit Design</figcaption></figure>Lodged with City of Port Phillip during January 2015, the project has already moved to an appeal setting according to Council's online planning portal. Ranging between 4 and 16 levels, the development seeks the approval of 258 apartments split between one, two and three bedroom options, with retail and commercial tenancies and community facilities included.

As part of the application, Soho dwellings, a 40sqm toy library and a 93sqm tenancy for a start-up business would be present at ground level, while an enhanced public realm would see the creation of a pedestrian/bicycle access lane adjoining the site.

Even though City of Port Phillip failed to decide upon the merits of the application within the prescribed 60 day limit, they have indicated via online documents that they were hesitant to support the proposed development in its current form. Concerns with building height and setbacks, and inconsistencies with the Fishermans Bend Strategic Framework Plan Policy and Design Guidelines were cited as major issues.

<h2>Prosper Apartments - 699 Burke Road, Camberwell</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image80.jpg" rel="gallery-all" title="699 Burke Road, Camberwell. Image courtesy Inhabit Design"><img alt="" class="image-article-full-width-580px" height="350" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image80.jpg?itok=TNNyrxyp" title="699 Burke Road, Camberwell. Image courtesy Inhabit Design" width="580"></a>

<figcaption>699 Burke Road, Camberwell. Image courtesy Inhabit Design</figcaption></figure>Across town and 699 Burke Road has been dubbed Prosper Apartments according the SPEC's <a href="http://www.specproperty.com.my/">Malaysian website</a>. Purchased during mid 2014, the 836sqm site which is a stone's throw from Camberwell Junction is now subject to an Inhabit Design scheme seeking a 14 level apartment complex. 23 single bedroom and 42 dual bedroom dwellings constitute the apartment mix, which sit above a first floor dedicated to 635sqm of commercial office space.

Key to the tower's design is inclusion of a sizeable light well which abuts the adjoining Aerial apartment complex. With a depth in excess of 24 metres, the light well will utilise Aerial's boundary wall by transforming it into a heavily landscaped feature wall running upwards from a common outdoor area located on level 2.

The project was subject to a VCAT hearing earlier this month, with the result as yet unknown.

Other projects at planning under SPEC's guidance include <a href="/buildings/flagstaff-green-15-batman-street-west-melbourne">15-31 Batman Street West Melbourne</a> and <a href="/new-apartments/3-15-shiel-street-north-melbourne">3 Shiel Street North Melbourne</a> which if approved would produce approximately 300 dwellings for the developer. Wasting no time post approval via VCAT, the developer is poised to launch Trilby Smith Street at <a href="/buildings/trilby-466-smith-street-collingwood">466-482 Smith Street Collingwood</a>.

The work of Inhabit Design, Trilby is expected to feature 47 single bedroom, 20 single+study, 44 dual bedroom and six three bedroom dwellings over a 1,340sqm site.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image3inhabit.jpg" rel="gallery-all" title="Trilby apartments. Image courtesy Inhabit Design"><img alt="" class="image-article-full-width-580px" height="297" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image3inhabit.jpg?itok=iiwv4aRZ" title="Trilby apartments. Image courtesy Inhabit Design" width="580"></a>

<figcaption>Trilby apartments. Image courtesy Inhabit Design</figcaption></figure>Recently Samma Group formed two construction subsidiaries, namely BuildID and TriUrban Construction which undertake construction on behalf of SPEC Property. The two-pronged approach currently sees BuildID constructing <a href="/buildings/the-maybloom-7-riversdale-road-hawthorn">The Maybloom</a> and <a href="/buildings/billy-co-368-burnley-street-richmond">Billy &amp; Co</a> while TriUrban Construction are concerning themselves with the 111-apartment <a href="/buildings/helio-91-flemington-road-north-melbourne">Helio</a> on Flemington Road, which is due for completion come 2016.
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Samma Group increases its residential development portfolio

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PDG Corporation and Spec Property have seized upon the success of their current North Melbourne projects by each proposing separate additional apartment developments within the suburb. Far from the soaring towers of Melbourne's CBD, the proposed developments are comparatively modest, yet point to the underlying strength of North Melbourne as a desired suburb for both developers and buyers seeking to avoid postcode 3000.

Lodged with City of Melbourne in recent weeks, both designs are the result of developer affiliated architecture practices, further bolstering the growing trend amongst well established local developers of internalising the project design process.

<h2>135-139 Arden Street</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image69_2.jpg" rel="gallery-all" title="Images courtesy Disegno Australia"><img alt="" class="image-article-full-width-580px" height="508" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image69_2.jpg?itok=fAedpK5O" title="Images courtesy Disegno Australia" width="580"></a>

<figcaption>Images courtesy Disegno Australia</figcaption></figure>Located on a corner site, PDG Corporation's latest project also shares frontage with Abbotsford Street. A creation of Disegno Australia, 135-139 Arden Street seeks to replace a former service station with a four and five level L-shaped apartment building containing 92 dwellings. One, two and three bedroom options are included within the project, as is a communal roof terrace with landscaping and garden plots for residents.

The highly articulated facade sits above two basement levels catering for vehicle and bicycle parking, while the residential lobby faces Abbotsford Street. Applied over the facade will be a a translucent 'tree' graphic which is designed to cast a silhouette shadow onto the developments balconies and apartment interiors, while also providing a degree of privacy to residents.

<blockquote>
The building is architecturally designed to a high standard, will be constructed of high quality materials and will be a positive addition to this highly visible comer. The development provides a high level of internal amenity to all apartments, with adequate on site car parking, generous bicycle parking and communal garden area provided within the development.

It is submitted that the development's height, form and appearance, furthers the strategic objectives for the North and West area of Melbourne and, on the basis of the foregoing considerations, the application is worthy of a planning permit.
<cite>SJB Planning, associated planning report</cite>
</blockquote>

<h2>3 Shiel Street</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image72.jpg" rel="gallery-all" title="Image courtesy Inhabit Design"><img alt="" class="image-article-full-width-580px" height="300" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image72.jpg?itok=6jHaoS84" title="Image courtesy Inhabit Design" width="580"></a>

<figcaption>Image courtesy Inhabit Design</figcaption></figure>Conceived by Inhabit Design, 3 Shiel Street consists of two residential buildings of up to ten levels, with a total of 65 dwellings included. One, two and three bedroom dwellings are included within the proposal.

<blockquote>
The buildings are highly articulated and fenestrated and have been designed to respond to the fall of the land. Providing separate built forms provides for a break through the site and enables a creative landscape architecture design that provides an attractive communal open space.

Materials and finishes are of a high quality and include face brickwork to the Shiel Street facade, interspersed with timber cladding, screen walls, precast concrete and glazing.
<cite>Ratio Consultants, associated planning report</cite>
</blockquote>

3 Shiel Street joins a growing number of planned and approved residential developments on the cusp of the Arden-Macaulay Precinct within North Melbourne which is slated for intensive regeneration. The Shiel Street - Haines Street combination also sees <a href="/new-apartments/reflections-108-haines-street-north-melbourne">104-112 Haines Street</a>, <a href="/new-apartments/north-melbourne-vic-3051">1 Shiel Street</a> and <a href="/new-apartments/gardiner-on-the-park-116-haines-street-north-melbourne">114-116 Haines Street</a> present on the Apartments.com.au database.

Together these four projects have the potential to add 270 plus apartments into what was previously a low-rise area.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image68_2.jpg" rel="gallery-all" title="Helio with Ryan and Leveson"><img alt="" class="image-article-full-width-580px" height="315" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image68_2.jpg?itok=0s7ctwQI" title="Helio with Ryan and Leveson" width="580"></a>

<figcaption>Helio with Ryan &amp; Leveson</figcaption></figure>Of both developers current builds, Spec Property's <a href="/buildings/helio-91-flemington-road-north-melbourne">Helio</a> complex fronting Flemington Road has emerged above ground while PDG Corporation's <a href="/buildings/ryan-leveson-68-leveson-street-north-melbourne">Ryan &amp; Leveson</a> is nearing practical completion under the guidance of Hamilton Marino builders.
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PDG Corporation and Spec Property double up in North Melbourne

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Urban.com.au recently spoke with Ariel Lopez, Design Leader at Spec Property Developments. Having a decade of experience in both his native Buenos Aires and Miami, Ariel made the move to Melbourne during 2003 and has progressed to lead the design team within the integrated property group.

And it's the integrated nature of Spec where all aspects of development, from design through to construction are handled in-house, which has allowed the Cremorne-based developer to provide a differentiated product within Helio Apartments fronting Flemington Road, North Melbourne.

Ariel explains that the integrated nature of Spec has allowed market research and buyer feedback to reach the design team promptly, thus shaping what living options and design features were to be included within their forthcoming project. In addition the firm has a network of repeat clients built over their 20 year history which they can draw upon for opinions while monitoring current trends.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/mslider_07_-_kitchen_b_-_spec_property_developments_-_helio_apartments_north_melbourne.jpg" rel="gallery-all" title="A genuine kitchen forms part of the Helio design ethos"><img alt="" class="image-article-full-width-580px" height="234" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/mslider_07_-_kitchen_b_-_spec_property_developments_-_helio_apartments_north_melbourne.jpg?itok=zdx7beEL" title="A genuine kitchen forms part of the Helio design ethos" width="580"></a>

<figcaption>A genuine kitchen forms part of the Helio design ethos</figcaption></figure>Consequently Ariel Lopez and his team have provided a handful of living options within Helio to appeal to a spectrum of buyers. The rise of Asian-based investors has not gone unnoticed with Spec seeking to offer prospective investors a departure from the norm. Families, young professional and staff from nearby medical facilities are also expected to feature in the sales, with the latter expected to use their apartments as potential 'crash pads.'

So how does this approach to innovative apartment design manifest itself in this instance? Ariel and his team have included within Helio a healthy number of loft-style apartments which they believe will hit a segment of the market as yet underserved, while also delivering spacious dwellings on an otherwise tight site.

Mini and Maxi lofts have been included within Helio in addition to typical apartments. Maxi lofts which are located over the Helio's top levels see dual bedrooms situated above the open plan living quarters and laundry/power rooms below. These aren't surrogate penthouses, rather a case of placing a product in a unique position given that most developments place loft-style apartments at or near street level.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/mslider_08_-_bathrooms_-_spec_property_developments_-_helio_apartments_north_melbourne.jpg" rel="gallery-all" title="One particular version of a Helio bathroom"><img alt="" class="image-article-full-width-580px" height="481" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/mslider_08_-_bathrooms_-_spec_property_developments_-_helio_apartments_north_melbourne.jpg?itok=FCadCOF2" title="One particular version of a Helio bathroom" width="580"></a>

<figcaption>One particular version of a Helio bathroom</figcaption></figure>In speaking with Ariel it became evident that the initial concept of a malleable design to suit the location and buyer profile was gradually worked down to address the finer details which they believe give Helio its progressive nature. To that end the majority of dwellings will feature a multi/flexible layout where fixtures and fittings are moveable according to the residents desire.

As Ariel stated, "It's about giving those people who buy in Helio maximum living options."

<h2>Comment</h2>

One developer providing a differentiated product in this case does not constitute an industry-wide shift in thinking, nonetheless it's highly encouraging to see a Spec Property offer greater diversity in their latest project.

Helio's renders show that compact, clever design doesn't need to sacrifice quality useable space. Far too often touted 'high-end' apartments come with impracticably small kitchenettes and barely there bathrooms whereas Helio's kitchens in particular are generous in size and practical in nature.

Ultimately with Helio Spec Property have endeavoured to provide the buyer with greater choice and increased design input both pre and post purchase - and you can't fault that.
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