Repeat buyers are one of the strongest measures of confidence in any apartment development.

At <a href="https://www.apartments.com.au/new-apartments/era-newcastle-west-124-126-bull-street-newcastle-west-nsw-2302">ERA</a> in Newcastle West, some purchasers are returning to <a href="https://www.apartments.com.au/developers/gwh">GWH</a> after living at the developer's One Apartments. Their decision to purchase again was driven by the quality of life they found after moving into their first GWH home.

Keith Wilton had spent years living in a house in East Maitland before deciding it was time for a change. Apartment living had always been on his radar, but he was selective about what he wanted.

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"I had some boxes I wanted to tick," he says.

Keith points to the open-plan design, generous outdoor areas and considered inclusions as key reasons One Apartments worked for him.

“One of those things was a nice indoor open plan area, but also I wanted a nice outdoor open area that I could entertain on in summer or Christmases or birthdays,” he says.

He also found value in the smaller details, from integrated appliances to shared resident spaces including the pool, cinema and rooftop areas.

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After comparing several developments, he chose One Apartments because of GWH's longstanding local reputation and his own experience working with the developer on a commercial project more than a decade earlier.

"I knew that they were local, that the quality of the build was going to be up there. I'd looked at other apartment complexes around and close by, and I just knew that here was a better decision location wise."

Today, Keith says the move has completely changed how he experiences Newcastle.

"I enjoy living in this location because it's more of a lifestyle change. That Newcastle city living where you can walk to restaurants and bars and even beaches and parks and even shopping across the road."

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Beyond the location, he says it's the sense of community that has surprised him most.

"Everyone loves living here because they chose to live here, but everyone looks out for each other. It's a real great community feel here."

For Aimee and Lyle Goodman, the journey started almost by chance.

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The couple happened to be having coffee in Newcastle when they noticed the site where One Apartments was about to begin construction.

"We were aware GWH was planning a development," Aimee says. "We made one phone call and things moved pretty quickly after that."

As busy business owners, they initially thought apartment living would simply reduce the maintenance that came with larger homes. Instead, it fundamentally changed how they spent time together.

"We actually catch up more as a family now," Aimee says.

"We've had homes with big yards and lots of space, but everyone ended up in different rooms. Here we'll have dinner together, the kids can play, and we spend far more quality time together."

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Lyle says their confidence came from GWH's reputation within Newcastle's building industry.

"I know people who've worked across different apartment projects, and whenever GWH came up the feedback was always the same. They're rock solid. They're quality."

That confidence only grew throughout the buying process.

"One of the things that really impressed us with GWH was the whole process, was the communication," Lyle says. "It was consistent, it was regular, there was no problem if we had some weird questions, there was no problems in getting answers."

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Aimee says one moment stood out.

"The project actually finished on time. We realised we needed to hurry up and sell our house because everything was happening exactly when they said it would."

The positive experience at One Apartments ultimately gave all three buyers the confidence to purchase again with GWH, this time at ERA.

Their confidence reflects what many buyers are seeking in today's apartment market. Location remains important, but so too does certainty around delivery, quality and long-term liveability.

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ERA builds on those foundations with 280 one, two and three-bedroom apartments across two landmark towers in <a href="https://www.apartments.com.au/developments/newcastle-west-nsw-2302">Newcastle West</a>.&nbsp;

Designed by <a href="https://www.apartments.com.au/architects/fk-australia">Fender Katsalidis</a>, the project will include more than 2,000 square metres of resident amenities, including a resort-style pool, gym, sauna, private cinema and rooftop entertaining spaces overlooking the harbour and coastline.&nbsp;

The development is also within walking distance of the Newcastle Interchange, Honeysuckle, Darby Street, the harbour foreshore, restaurants, retail and the city’s beaches, continuing the walkable lifestyle that existing GWH buyers say has transformed how they live.

[smartcode_project:default project_id=135096 project_image_fid=356826]

For Keith, the appeal remains straightforward.

"You feel at home even before you've moved into your home."

For Aimee, the change is measured in time.

“I just felt like I had more time,” she says.

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Construction at ERA is now underway, with more than half of the residences already sold and limited two and three-bedroom apartments remaining in the East Tower release. Priced from $980,000 for two-bedroom residences and $1.46 million for three-bedroom residences, buyers can secure an apartment with a 10 per cent deposit, with premium homes offering ocean views from Level 8 and harbour views from Level 10.

ERA is also backed by Resilience Insurance's 10-year Latent Defects Insurance policy, providing protection against structural or waterproofing defects for 10 years after completion. The project is anticipated to be completed in early 2028.

[smartcode_project_cta:default project_id=135096]

Joel Robinson

From ONE to ERA: Why buyers are choosing GWH again in Newcastle West

Virgate Property Group is preparing to commence construction of Verdé, its new apartment development in Melbourne's Arts Precinct at Southbank, following a strong run of sales that has seen more than half of the project's 173 apartments secured.

Verdé has attracted a broad mix of first home buyers, owner-occupiers upgrading from nearby inner-city suburbs and investors, with younger owner-occupier couples aged between 28 and 45 accounting for the strongest enquiry. Many are already living in Southbank, South Melbourne, Albert Park, Port Melbourne, South Yarra and the CBD.

"Verdé is located in one of the most desirable pockets of southern Melbourne," Blair Property Group Director Darren Blair, who is managing sales at Verdé, said.

"It's within walking distance of the Arts Centre, Royal Botanic Gardens, Albert Park Lake, and Southbank's restaurants and retail. It's a great lifestyle location with strong amenity and liveability, which made it a very attractive choice for the project."

[smartcode_project:default project_id=4661 project_image_fid=372549]

Virgate was already familiar with the precinct, having previously delivered the successful Domain House development in neighbouring South Melbourne. That experience gave the developer confidence to acquire the Coventry Street site and continue expanding its presence in Melbourne's inner south.

"We had been keeping an eye on the site and the broader precinct for a few months before deciding to move forward with the acquisition," Virgate said.

The project was ultimately secured in 2020 following feasibility studies, planning assessments and due diligence, with the brief centred on delivering "a high-quality, considered design that feels both refined and fit for purpose."

[smartcode_project:default project_id=4661 project_image_fid=314259]

Designed by <a href="https://www.apartments.com.au/architects/bruce-henderson-architects">Bruce Henderson Architects</a>, Verdé comprises 173 one, two and three-bedroom apartments priced from $599,000. The architecture is distinguished by a faceted glass façade that responds to both the site's outlook and Melbourne's changing light conditions.

According to Bruce Henderson Architects, the coloured glazing gives the building a distinctive identity while also providing privacy and solar shading, with residences oriented to capture views across the bay, city skyline and surrounding parklands.

Inside, <a href="https://www.apartments.com.au/interior-designers/designoffice">DesignOffice</a> has created interiors focused on natural light, efficient planning and enduring materials. Apartments feature engineered oak flooring, natural stone benchtops, floor-to-ceiling glazing and SMEG appliances, while a restrained material palette aims to complement the expansive outlooks rather than compete with them.

[smartcode_project:default project_id=4661 project_image_fid=372550]

Resident amenity has also been designed around everyday functionality rather than occasional use. Facilities include a concierge-serviced lobby, residents' lounge with fireplace, library and co-working space, gym, terrace garden with barbecue facilities, ground-floor café, and package delivery management.

The project's location continues to be one of its strongest drawcards. Positioned on Coventry Street, Verdé sits within walking distance of the National Gallery of Victoria, Arts Centre Melbourne, Royal Botanic Gardens and Albert Park Lake, while Southbank's dining precinct, Sturt Street trams and the new ANZAC Station are all nearby. The surrounding education catchment also includes Melbourne Grammar, Melbourne Girls Grammar, Mac.Robertson Girls' High School and several major university campuses.

The sales team says buyers have responded particularly well to the combination of location, design quality and long-term liveability.

"They're responding really positively to the quality of the design, premium resident amenities and the uninterrupted views. Many also appreciate the location and how connected it is to everything they need."

The ability to secure stamp duty savings before completion has also been a key factor for purchasers, alongside the opportunity to personalise finishes ahead of settlement.

With construction set to commence soon and more than half the apartments already sold, Verdé enters its next phase as one of the Arts Precinct's more established apartment developments, offering remaining buyers an opportunity to secure a residence before construction advances further. Expected completion is scheduled for late 2027.

[smartcode_project_cta:default project_id=4661]

Virgate's Verdé Southbank moves toward construction as sales fly past halfway stage

Downsizer-focused apartment development Kooyongkoot in Hawthorn has been recognised at the 2026 Better Future Melbourne Design Awards, taking home Gold and Silver awards in two categories.

<a href="https://www.apartments.com.au/new-apartments/kooyongkoot-hawthorn-1-kooyongkoot-road-hawthorn-vic-3122">Kooyongkoot</a>, currently being delivered by developer PQD and designed by Cera Stribley, received Gold in the Interior Design – Proposed category and Silver in the Architecture – Proposed category.

The dual recognition reflects the design approach behind the boutique development on prestigious Kooyongkoot Road, where the focus has been on creating homes for downsizers seeking the space, quality and functionality of a detached house within a low-rise apartment building.

Rather than maximising apartment numbers, <a href="https://www.apartments.com.au/developers/pqd">PQD</a> and <a href="https://www.apartments.com.au/architects/cera-stribley-architects">Cera Stribley</a> limited the development to just 18 residences, allowing for larger floorplans, greater privacy, generous landscaping and expansive communal spaces.&nbsp;The majority of the apartments also benefit from corner aspects, allowing for dual sources of natural light.

Now around 70 per cent complete and on track for completion in November 2026, Kooyongkoot will comprise a mix of garden residences, ter​race apartments, sub-penthouses, and is crowned by two half-floor penthouses with direct lift access and private rooftop terraces.

[smartcode_project:default project_id=102717 project_image_fid=355297]

The Silver Award for Architecture recognised the way the building responds to its prominent corner position at the ent​rance to Hawthorn's Scotch Hill precinct, one of Melbourne's most established residential neighbourhoods.

Rather than competing with the grand homes that line Kooyongkoot Road, the architectural approach focused on restraint and longevity, using curved brickwork, generous landscaping and carefully considered proportions to integrate with the existing streetscape.

"The form feels fluid and timeless, as though shaped by the landscape itself – architecture that belongs, rather than competes," said Chris Stribley, Co-Founder and Managing Principal of Cera Stribley.

The judging submission also highlighted practical innovations throughout the building, including lift cores servicing only nine homes each, a central landscaped lightcourt designed to bring daylight and ventilation into the building, and fully enclosed private storage rooms with lighting, power and shelving to better accommodate residents transitioning from larger family homes.

[smartcode_project:default project_id=102717 project_image_fid=355293]

The Gold Award for Interior Design recognised the project's focus on long-term liveability rather than display-home aesthetics.

According to the awards submission, the interiors were designed from the inside out, prioritising how homes would function over decades of daily use through generous proportions, practical storage, durable natural materials and flexible layouts.

The specification includes natural stone throughout, upgraded acoustic glazing, V-ZUG appliances and fully enclosed storage rooms, alongside an amenity offering focused on wellness, entertainment and everyday convenience.&nbsp;

Residents will have access to a gym and yoga studio, a wellness centre featuring traditional and infrared saunas, a cold therapy shower and treatment room, as well as a residents' lounge and golf simulator/cinema room for entertainment.&nbsp;Kooyongkoot has also considered the everyday convenience of its residents by offering a private carwash and pet wash facilities on site as well as dedicated parcel lockers and oversized fully enclosed storage rooms.&nbsp;

[smartcode_project:default project_id=102717 project_image_fid=355303]

The project's attention to detail has already resonated with buyers. Earlier this year, Kooyongkoot recorded one of Boroondara's highest apartment sales when an $8 million penthouse was purchased by a Melbourne CEO downsizing from a nearby family home.

"Every detail feels deliberate, from the overall design down to the smallest touches," the purchaser said.

"The level of quality and refinement is exceptional, but what really sold it was how liveable it felt... It felt like a place where everything had been considered, not just a luxury building."

[smartcode_project:default project_id=102717 project_image_fid=355304]

Sustainability also formed a key part of both award submissions. Kooyongkoot is targeting a minimum 7.5-star NatHERS rating across all residences, supported by passive design principles, high-performance glazing, EV charging infrastructure, water reuse systems and a wellness model focused on lower-energy dry facilities rather than pools and large wet areas.

Located within walking distance of Scotch College, Methodist Ladies' College, Koo​yong Lawn Tennis Club, Aubur​n Village and Camberwell Junction, Kooyongkoot continues to target owner-occupiers looking to remain in Melbourne's inner east without compromising on space or quality. A limited selection of two, three and four-bedroom residences remains available, with prices starting from $1.9 million.

[smartcode_project_cta:default project_id=102717]

Kooyongkoot wins Gold and Silver at Better Future Melbourne Design Awards

New apartment supply has become increasingly constrained across <a href="https://www.apartments.com.au/developments/parramatta-nsw-2150">Parramatta</a> in recent years, with fewer projects progressing through to completion as development conditions have become more challenging.

It makes <a href="https://www.apartments.com.au/developers/novm">NOVM</a>'s 2021-completed <a href="https://www.apartments.com.au/buildings/the-lennox-parramatta-12-phillip-street-parramatta-nsw-2150">The Lennox</a> one of the most recently completed residential towers on the Parramatta River, and among the newest apartment developments in Sydney's second CBD.

With the project largely completed before the sharp escalation in construction costs and inflation following the pandemic, The Lennox is now offering pricing that would be difficult to replicate in a comparable new development in Parramatta today, or across much of Western Sydney.

The majority of the 413 apartments at The Lennox sold before and shortly after completion. A limited release of the remaining apartments has recently been brought to market by capital partner <a href="https://www.apartments.com.au/project-marketer/equitifund-group">Equitifund</a>, with entry-level pricing from $700,000 and two-bedroom apartments available from under $1 million.

Rising above the Parramatta River at 12 Phillip Street, The Lennox comprises one, two, three and four-bedroom apartments, appealing to first home buyers, young professionals, families, downsizers and interstate investors seeking a completed apartment in one of Australia's fastest-growing economic centres.

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Rather than positioning Parramatta as an alternative to Sydney's CBD, Equitifund believes the city has reached a point where it stands on its own merits.

"Parramatta is no longer simply an alternative to Sydney CBD, it's becoming a destination in its own right," Equitifund Executive Chairman Greg Huxley said.

"The Lennox captures that evolution with a level of quality and amenity that's difficult to match at its price point."

[smartcode_project:default project_id=5743 project_image_fid=953]

Designed by <a href="https://www.apartments.com.au/architects/marchese-partners">Marchese Partners</a>, the tower responds directly to its riverfront setting through expansive glazing and open-plan layouts that maximise views across the Parramatta River and city skyline. Interiors feature engineered timber flooring, stone benchtops, stainless steel appliances and floor-to-ceiling glazing, while generous balconies extend the living spaces outdoors.

Marchese Partners says the project was conceived to balance high-quality apartment living with practical, long-term functionality, pairing larger, efficient floorplans with amenities more commonly associated with five-star hotels.

That emphasis continues through the resident facilities, which include a 20-metre rooftop swimming pool, fully equipped gym and wellness spaces, full-time concierge, a residents' lounge, function room, private lifts, secure basement parking and rooftop communal areas overlooking the Parramatta River. Ground-floor boardwalk retail and dining further activate the riverfront and integrate the building into the surrounding public realm.

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Australian housing and finance group Equitifund has secured the remaining apartments, believing there are few completed apartment opportunities in Parramatta that offer the same combination of location, amenity and pricing.

Equitifund National Sales Director Ben Hamblett says buyers are increasingly recognising that premium apartment living no longer needs to come with Sydney CBD pricing.

"The Lennox is where aspirational living becomes attainable," Hamblett said.

"Wake to river and mountain views, step into Sydney's Second CBD, and arrive home to resort-calibre amenities, all without the harbour price tag."

Hamblett says owner-occupiers are also attracted by the convenience of having Westfield Parramatta, Church Street's dining precinct, Parramatta Park, Riverside Theatres, Western Sydney University and major transport connections all within walking distance.

"At The Lennox, lifestyle is not an afterthought, it is the foundation."

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The Lennox places residents within walking distance of Parramatta Square, Westfield Parramatta, Church Street Eat Street, Parramatta Station, the ferry wharf, Light Rail, the future Sydney Metro West, Parramatta Park and CommBank Stadium, reinforcing Parramatta's position as one of Australia's most connected metropolitan centres outside Sydney's CBD.

Equitifund says buyers visiting the display suite consistently comment on the quality of the finishes, generous floorplans, river and skyline views, and the walkability of the location. The project has attracted a broad mix of local professionals, upsizers, downsizers, buyers relocating from Sydney's inner suburbs and interstate investors seeking long-term growth opportunities.

That demand aligns with Parramatta's continued evolution as an economic powerhouse. Equitifund Research and Market Insights specialist John Bekiaris says sustained population growth, infrastructure investment and expanding employment opportunities continue to support long-term housing demand across the city.

"Parramatta has evolved from a satellite city into one of Australia's most important economic centres. Population growth, infrastructure investment and employment are all supporting sustained long-term housing demand."

[smartcode_project_cta:default project_id=5743]

The apartment price gap drawing Sydney buyers west

A luxury beachfront apartment at Rainbow Bay has more than doubled in value since it sold off the plan six years ago, setting a new local apartment record in the process.

The three-bedroom apartment in the Flow development on Petrie Street, the first of four new projects locally by Paul Gedoun's S&amp;S Projects, has sold for $7.4 million, after originally selling for $3.27 million when the project launched in 2020.

The seventh-floor apartment, comprising 187 sqm of internal living space and a 54 sqm balcony overlooking Froggies Beach and Snapper Rocks, was purchased by a local family.

The transaction was negotiated by Pezet Matheson director Kerry Pezet and equates to more than $30,000 per sqm.

Pezet said the sale reflected the limited opportunities to buy into the boutique beachfront development.

"The sale highlights the rarity of opportunities within the boutique beachfront development, where residences seldom become available," Pezet said.

"Flow is one of the Gold Coast's most tightly held buildings. Buyers from our database move quickly when residences become available, and achieving an off-market sale at $7.4 million demonstrates the depth of demand for property of this calibre."

<img alt="Flow" data-entity-type="file" data-entity-uuid="c585b206-2130-4eee-a50c-3f27c51a7c70" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-06%20at%208.33.25%E2%80%AFPM.png?VersionId=m3pHRDV62Y3fvN.XQuQHq.52ilTWpRLf" />

Flow was the first of four luxury apartment developments delivered by Paul Gedoun's S&amp;S Projects at Rainbow Bay and was completed in 2023.

Positioned on the beachfront overlooking Snapper Rocks, the residence includes three bedrooms, three bathrooms, a powder room and views stretching north along the coastline towards Surfers Paradise.

Pezet Matheson Residential principal Mitchell Lambert said buyers continued to prioritise quality beachfront apartments in tightly held locations.

"Flow Residences offers a rare combination of elevated beachfront positioning, architectural excellence, comprehensive resident amenity and premium finishes, which is exactly what discerning purchasers are seeking," Lambert said.

"The transaction further reinforces Rainbow Bay's reputation as one of Australia's premier coastal lifestyle destinations, where limited supply and growing demand continue to support strong market performance."

Pezet Matheson originally marketed and sold out Flow off the plan, making the latest transaction a return to one of the project's original buyers.

Paul Gedoun is selling his third project, <a href="https://www.apartments.com.au/new-apartments/radia-rainbow-bay-271-boundary-street-coolangatta-qld-4225">Radia Rainbow Bay</a>, after recently completing, and selling out, <a href="https://www.apartments.com.au/buildings/esprit-217-227-boundary-street-coolangatta-qld-4225">Esprit</a>. He has plans for a <a href="https://www.apartments.com.au/news/qld/first-look-s-s-projects-proposes-88-apartment-wellness-tower-at-coolangattas-boundary-street">fourth building</a>, 88 apartments on <a href="https://www.apartments.com.au/new-apartments/209-213-boundary-street-coolangatta-qld-4225">Boundary Street</a>.

Rainbow Bay apartment doubles in price since off the plan sale during pandemic

Smith Street

Smith Street, the edgy Collingwood strip of food joints and bars,&nbsp;was recently named the coolest street in the world&nbsp;in a poll by the entertainment and exploration guide, Time Out.

It beat out the likes of London&#39;s South Bank on the River Thames and the famous Sunset Boulevard strip in LA.

But the street wasn&#39;t always the go-to hangout for Melbourne&#39;s inner residents.

Developer Tim Gurner, who leads the residential development firm GURNER, said people thought they were crazy when launching projects just off Smith Street around 14 years ago, long before it had taken off.

&quot;I remember our first display suite kept getting broken into and the TVs and electrical equipment would get stolen,&quot; Gurner recalled.

&quot;But I just fell in love with the incredible heritage buildings and warehouses and felt that gentrification would change the face of the area and attract the young professionals that would eventually lead to all the best restaurants, bars, shops and then eventually more demand.&quot;

He said one of the things he looks for when deciding on where the develop a project is the area&#39;s &#39;cool factor&#39;.

&quot;Have the artists and creators moved into an area? Are new restaurants opening up? Does the area tell a story? If the answers are yes, I know culturally the area is set for a massive resurgence and know that&rsquo;s where we should be looking for sites, so that we can play a role in that cultural regeneration.&quot;

Of course the rich-lister developer goes in to each development knowing that that data is crucial, with rental vacancy rates, walkability scores, and median price points analysed.

But Gurner says that he also needs to personally love the area.

&quot;I need to feel like it&#39;s somewhere I could imagine myself living,&quot; Gurner says.

&quot;Often when I&rsquo;ve walked around streets of areas we are looking at, it&rsquo;s reminded me of places I&rsquo;ve been to in New York, Brooklyn or LA. That&rsquo;s when I know we are onto something really exciting and we often end up developing multiple projects there over many years.

GURNER&#39;s latest development on Smith Street is E.S Smith, the contemporary, New York-style development of 41 apartments.

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&quot;I think E.S&nbsp;Smith&nbsp;is my 17th&nbsp;project within a two kilometre radius, so you can tell I really love the area and believe in it on a much deeper level than data alone.&quot;

The design by&nbsp;Warren and Mahoney Architects draws inspiration from private clubs in New York&#39;s hip borough Brooklyn.&nbsp;Completion is slated for early 2023.

&quot;Collingwood&nbsp;has a distinct NY Meatpacking feel to it so we wanted to celebrate that with our projects, rather than compete with it,&quot; Gurner says.

[smartcode_project:default project_id=5615 project_image_fid=166292]

The development will see the 100 year old facade retained at street level, where there will be retail space.

Gurner says Smith&nbsp;Street has so many incredible heritage buildings still intact from the Foy &amp; Gibson era so we were really keen to be able to play a part in another project with historic appeal.

&quot;E.S&nbsp;Smith&nbsp;is our latest development on&nbsp;Smith&nbsp;Street and it ticked all the boxes for us &ndash; a heritage fa&ccedil;ade surrounded by all the best restaurants and cultural elements. We knew this was going to be something special.&quot;

Gurner says it was well foreseen that Smith Street was going to take off.

&quot;Collingwood and Smith Street in particular are so close to&nbsp;East&nbsp;Melbourne, which is one of this city&rsquo;s most prestigious suburbs, so I knew some of that demand would soon start to be reflected in the surrounding areas. &nbsp;

&quot;Collingwood and Fitzroy have seen the progressive transformation of so many key streets from Gertrude Street and Cambridge Street through to Brunswick and Johnston Streets, so&nbsp;Smith&nbsp;Street was the natural next step of this gentrification process.&quot;

He said one of the things he looks for when deciding on where the develop a project is the area's 'cool factor'.

Why Tim Gurner chose Collingwood's Smith Street, the world's coolest street

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The gradual transition of Smith Street's northern reaches to a higher density built form has seen another project join the queue.

Developer GURNER will know at the earliest by late next month whether its bid to transform Collingwood's 368-374 Smith Street has been successful. Designed by Warren and Mahoney, the residential development spans 9 storeys and sits behind a quartet of partially retained heritage buildings.

For Warren and Mahoney, the Smith Street design is their fourth high-density residential project of note in Melbourne, their third for GURNER, and their second in Collingwood.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image22_14.jpg" rel="gallery-all" title="Angelo Group's two Smith Street developments"><img alt="" class="image-article-full-width-580px" height="394" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image22_14.jpg?itok=DP_Rj1jk" title="Angelo Group's two Smith Street developments" width="580"></a>

<figcaption>Angelo Property Group's two Smith Street developments</figcaption></figure>The Apartments.com.au Project Database currently has 10 projects along Collingwood's Smith Street in active status, with the majority located north of Johnston Street. 

Angelo Property Group has a hand in two projects, with the Kennedy Nola-designed Haus Collingwood recently hitting completion. Huas' northern facade is finished in a Brutalist style, but the majority of people will view the modern podium complete with canvas awnings.

For their other Smith Street development, Angelo Property Group has utilised Cera Stribley Architects to transform 365 Smith Street. The adjoining historic brick facade of 377-379 Smith Street will incorporate into the development which is currently at sales, whilst the modern add-on structure will be replaced with what amounts to a triple height void.

Most intriguing, or disappointing depending upon the readers perspective, is SPEC Property's Trilby development which required the existing brick facade be demolished. Later in the project's construction phase, the facade will be rebuilt to better provide continuity along the historic streetscape.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_7807.jpg" rel="gallery-all" title="SPEC Property's Trilby is a departure from the previous heritage facade"><img alt="" class="image-article-full-width-580px" height="416" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/img_7807.jpg?itok=Xg5cEk-8" title="SPEC Property's Trilby is a departure from the previous heritage facade" width="580"></a>

<figcaption>SPEC Property's Trilby is a departure from the previous heritage facade</figcaption></figure>Among a number of other projects with the ability to redefine the area is 423-425 Smith Street, but perhaps more so in what was not delivered.

Kahlon Group were behind a recent planning application to add a John Davey Architects-designed multi-level extension to the rear of the site that would have added near on 10,000 square metres of creative office space.

As it is 423-425 Smith Street is nearing the end of its restoration, with no mid-rise commercial complex in sight; under the United Co name, the complex is now slated to open next month as a new coworking space.

The existing facade has for the most remained unchanged.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image21_15_0.jpg" rel="gallery-all" title="423-425 Smith Street. Image: John Davey Architects"><img alt="" class="image-article-full-width-580px" height="363" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image21_15_0.jpg?itok=ySDO5hBg" title="423-425 Smith Street. Image: John Davey Architects" width="580"></a>

<figcaption>423-425 Smith Street. Image: John Davey Architects</figcaption></figure>
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silvermb

Warren and Mahoney add to Smith Street's changing face

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Not another apartment development on <a href="/buildings/e-s-smith-368-374-smith-street-collingwood">Smith Street</a>? Well, no, Trilby is not like any other in certain regards with the team at SPEC Property going to great lengths in order to tailor the development toward the owner-occupier market.

Apartments.com.au visited the display at 410 Smith Street Collingwood in recent days following SPEC Property's latest residential release. The broad-ranging discussion encompassed topics such as the shifting dynamics of the residential sector, successfully designing a project relative to its surrounds and harnessing the target buyer for a development aiming to achieve an 80% owner-occupier buyer rate.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/shot01-hero.jpg" rel="gallery-all" title="Trilby as envisaged from smith Street. Image courtesy SPEC Property"><img alt="" class="image-article-full-width-580px" height="406" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/shot01-hero.jpg?itok=XUrZsymn" title="Trilby as envisaged from smith Street. Image courtesy SPEC Property" width="580"></a>

<figcaption>Trilby as envisaged from smith Street. Image courtesy SPEC Property</figcaption></figure>SPEC Property like many local developers has recognised a shift toward smaller scale, non-CBD developments which are more intimate in nature than the sizeable towers within Melbourne's CBD. Shying away from large, investor-grade apartment stock is nothing new to SPEC Property, with a sweep through the Apartments.com.au Project Database showing <a href="/developers/samma-property-group">eight small and medium-scale residential developments</a> currently under the guidance of the Cremorne-based property outfit.

<a href="/buildings/trilby-466-smith-street-collingwood">Trilby Apartments</a> is the latest to join this stable of projects. Upon purchasing the site the developer immediately went about redesigning the initial scheme which was still with Yarra City Council. Chief architect Ariel Lopez of Inhabit Design explained that the previous scheme was not in line with the developers expectations and ethos, thus the decision was made to rework every aspect of the project to better suit its setting.

Consequently Trilby apartments now presents as being more open to Smith Street, and with a softer exterior relative to the previous proposed design. Timber and greenery have been introduced, as has been a revised podium that better integrates with the retained facade.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/shot06-loft-apartment.jpg" rel="gallery-all" title="Artist's impression of a loft within Trilby. Image courtesy SPEC Property"><img alt="" class="image-article-full-width-580px" height="313" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/shot06-loft-apartment.jpg?itok=f0qzsgkM" title="Artist's impression of a loft within Trilby. Image courtesy SPEC Property" width="580"></a>

<figcaption>Artist's impression of a loft within Trilby. Image courtesy SPEC Property</figcaption></figure>Maintaining every aspect of development from design to delivery in-house, SPEC Property have gone with a revamped interior layout in order to create living options that will best suit the target market. The in-house nature of the business allows for, and almost demands that the developer taps into their customer database in order to gain critical feedback on issues of design, livability and the like.

Consequently loft apartments have been introduced throughout the Trilby podium; a direct result of the success of their experience of placing lofts within <a href="/buildings/helio-91-flemington-road-north-melbourne">Helio</a> on Flemington Road.

The sales team have been delighted to date with the volume of foot traffic through the display suite. Quizzed on the catchment area of both prospective and actual purchasers, it's explained that the bulk of traffic to date is from Collingwood and surrounding suburbs, with a skew to areas such as Kew and Hawthorn. Tram 86 which stretches to Bundoora also accounts for a notable amount of display traffic, with a tram stop in close vicinity to the display front door.

Downsizers have also been prevalent in the buyer profile, with the most notable being a couple who have chosen to leave Shepparton behind in favour of a podium loft-style apartment.

In addition to the lofts, terrace apartments are located over level three with the balance of the building's 106 dwellings dedicated toward one and two bedroom apartments; all of which have been given the touch befitting of an apartment set to be owner-occupied. As Ariel Lopez explained, it serves no purpose going to such great design lengths to simply churn out further investor-driven apartment stock.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image55_2.jpg" rel="gallery-all" title="A two bedroom interior. Image courtesy SPEC Property"><img alt="" class="image-article-full-width-580px" height="367" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image55_2.jpg?itok=DmBd6IZ1" title="A two bedroom interior. Image courtesy SPEC Property" width="580"></a>

<figcaption>A two bedroom interior. Image courtesy SPEC Property</figcaption></figure>As such the apartments are finished to an exceedingly high level and carry a number of features previously unseen by Apartments.com.au. The surprise within the display are the kitchen kickboards which are actually draws, providing additional storage space.

All apartment finishes carry an industrial edge in their design. Aged bronzed tapware, Smeg appliances and powder-coated steel island benches define the kitchen spaces, with a similar motif throughout the bathrooms. Resembling plywood in appearance, the novel finish to the joinery continues the industrial theme, but with an underlying quality.

Crowning Trilby will be an external rooftop deck incorporating a lounge and kitchen, library, bar, ping pong facilities, playground, outdoor cinema and Teppanyaki grill. Bricks salvaged from the site demolition will be reused throughout the rooftop deck, bringing a lived-in quality to the communal area while avoiding the perception of sterility which tends to define many communal areas of recent residential projects through Melbourne.

In-house builder TriUrban Construction is set to commence construction works on Trilby Apartments.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image56_1.jpg" rel="gallery-all" title="Recycled bricks frame the rooftop area. Image courtesy SPEC Property"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image56_1.jpg?itok=NF_Ey5xE" title="Recycled bricks frame the rooftop area. Image courtesy SPEC Property" width="580"></a>

<figcaption>Recycled bricks frame the rooftop area. Image courtesy SPEC Property</figcaption></figure>
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Trilby Apartments a reflection of its target market

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Having <a href="/news/you-i-enters-construction-phase">commenced construction during July 2013</a> with Apartments.com.au present at the <a href="/news/you-is-ground-breaking-ceremony">ground breaking ceremony</a>, this month saw the first residents of ICD Property's YOU &amp; I development begin moving in which also marks the developer's first completed apartment development in Melbourne.

Located along one of Melbourne’s most iconic streetscapes, YOU &amp; I at 450 Smith Street Collingwood consists of 63 apartments designed by Orbit Solutions. Apartments.com.au toured the recently completed building with ICD Property Director of Operations and Development Manager, Sal Quah, who said the team was thrilled to deliver its first project in its expanding development portfolio.

<blockquote>
We’ve had a busy few years and are pleased to see all of our efforts come to life through the completion of YOU &amp; I where buyers have been quick to recognize our vision in creating developments that contribute to Australia’s urban fabric.

YOU &amp; I is just one chapter completed of the ICD Property story with a series of developments underway including Eq. Tower and our latest collaborative project, Maple in Hawthorn, with Melbourne developer, ANGLE also completely sold out.
<cite>Sal Quah</cite>
</blockquote>

ICD recognised the potential of Collingwood as an emerging and desirable suburb due to the popularity of Smith Street and its restaurants, cafes, boutique shops and retail outlets which are considered some of the best in Melbourne. As a result YOU &amp; I is one of the first larger scale residential developments to be built on Smith Street, acting as a visual landmark, particularly when approaching from the north.

<blockquote>
The building represents one of the suburb’s largest residential gentrification projects along the famed Smith Street shopping strip, and we are pleased to breathe new life into this emerging Melbourne suburb.

Considered as one of Melbourne’s most exciting and highly coveted new lifestyle precincts, its little surprise the response we have received in the project from buyers and the local Collingwood community alike.
<cite>Sal Quah</cite>
</blockquote>

With Collingwood once famed for its local artisan residents during the 60s, 70s and 80s, the project team strived to assemble the best collaborators in order to design a development that would contribute to Collingwood’s unique character.

YOU &amp; I has integrated a selection of artworks from local Melbourne artist, Steve Rosendale, turning what would be an otherwise static and blank façade into a visually interesting storyboard which alludes to and draws upon Collingwood's eclectic and artistic history.

Rosendale has created five custom, larger-than-life stencil-style artworks which adorn the façades, referencing the retro and underground cinematic culture that was once synonymous with the area.

At 7-storeys tall and with significant upper level setbacks, the building features a robust base with timber highlights to soffits with a vertically expressed veil that acts to create "visual ambiguity" for the pedestrian. Residents will have access to the communal terrace located on level three of the development which opens out and holds views over Smith Street and back towards the Melbourne CBD skyline.

The setback was employed to alleviate planning concerns about the height and bulk of the building to the street.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/you_i_023.jpg" rel="gallery-all" title="The upper veiled volume setback from Smith Street. Image courtesy ICD Property."><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/you_i_023.jpg?itok=qLhxWnIw" title="The upper veiled volume setback from Smith Street. Image courtesy ICD Property." width="580"></a>

<figcaption>The upper veiled volume setback from Smith Street. Image courtesy ICD Property.</figcaption></figure>The now fully sold apartments feature soft, neutral interiors with quality fittings and finishes used throughout, with buyers offered a selection of either a light or dark colour palette. Kitchens feature stone benchtops and Miele appliances with apartment afforded ample daylight coupled with generous ceiling heights, giving even the smaller apartments a spacious feel.

Bathrooms feature concealed in-wall cistern and chevron-patterned tiling that tie in with the contemporary look and feel of the apartments.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/you_i_002.jpg" rel="gallery-all" title="A typical one bedroom apartment. Image courtesy ICD Property,"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/you_i_002.jpg?itok=j-r6znfT" title="A typical one bedroom apartment. Image courtesy ICD Property," width="580"></a>

<figcaption>A typical one bedroom apartment. Image courtesy ICD Property,</figcaption></figure>Sustainability has been considered and included within the building's design via a grey water harvesting system and solar panels that contribute to the building’s energy needs whilst reduce hot water bills.

A ground floor retail tenancy fronting Smith Street has been reserved for a potential café or restaurant space to be occupied with the option to also accommodate multiple smaller tenancies. The tenancy appears to float above the street with planting beds sitting below the projecting plates. Operable windows allow the space to open up to the street and allow for passive surveillance and visual interaction with the action along Smith Street.

Residents access the building via an entry lobby off Mater Street that also accommodates the mailboxes and can also be accessed from the basement car parking level which features triple height car stackers per parking bay and a bicycle storage area. Storage cages are located within a mezzanine level that has been created as a result of the basement's double height space.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/you_i_024.jpg" rel="gallery-all" title="YOU &amp; I Entry lobby. Image courtesy ICD Property."><img alt="" class="image-article-full-width-580px" height="870" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/you_i_024.jpg?itok=GCwBxXOl" title="YOU &amp; I Entry lobby. Image courtesy ICD Property." width="580"></a>

<figcaption>YOU &amp; I Entry lobby. Image courtesy ICD Property.</figcaption></figure><h2>Key facts</h2>

<ul>
<li>Address: 450 Smith Street, Collingwood</li>
	<li>Developer: ICD Property</li>
	<li>Architect: Orbit Architecture</li>
	<li>Builder: Harris HMC</li>
	<li>Number of apartments: 63 (28 x 1 bedroom apartments and 35 x 2 bedroom apartments)</li>
	<li>Sizes of apartments in square metres internally:
	<ul>
<li>1 bed 1 bath apartment size 40.3-62.6 m2 (Internal)</li>
		<li>2 bed 1 bath apartment size 61.3 m2 (Internal)</li>
		<li>2 bed 2 bath apartment size 63.8-86.9 m2(Internal)</li>
	</ul>
</li>
	<li>Who is buying: 50% owner occupier, 50% investor</li>
	<li>Prices:
	<ul>
<li>1 bedroom apartments from $385,000-418,000</li>
		<li>2 bedroom / 1 bathroom apartments from $519,000-580,000</li>
		<li>2 bedroom / 2 bathroom apartments from $530,000-680,000</li>
	</ul>
</li>
</ul>
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Laurence Dragomir

ICD Property delivers its first project: YOU & I

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Earlier during 2014 Apartments.com.au highlighted the strengthening momentum <a href="/news/hot-or-what-the-collingwood-apartment-juggernaut-rolls-on">Smith Street</a> Collingwood was gathering as one of Melbourne's must-live destinations. With the apartment development landscape in the area changing rapidly, it pays to once more visit the current state of play in terms of Smith Street and Collingwood as a whole.

While many have now progressed to construction, a second wave of apartment projects are emerging as a multitude of developers look take advantage of continuing buyer interest in the suburb.

<h2>At construction</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image22.jpg" rel="gallery-all" title="All Collingwood projects currently under construction"><img alt="" class="image-article-full-width-580px" height="763" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image22.jpg?itok=Kno1Nc95" title="All Collingwood projects currently under construction" width="580"></a>

<figcaption>All <a href="/developments/collingwood-vic-3066">Collingwood projects</a> currently under construction</figcaption></figure>Eight major apartment projects are currently at various stages of construction, yielding in the vicinity of 980 apartments. With completion for the majority expected mid to late 2015, Collingwood will see an appreciable swell in residents at these projects progressively achieve completion.

Seen above in clockwise fashion are <a href="/buildings/you-and-i-450-smith-street-collingwood">You and I</a>, Oxley Apartments, <a href="/buildings/41-peel-street-collingwood">41 Peel Street</a>, <a href="/buildings/yorkshire-1-robert-st-collingwood">Yorkshire Brewery</a>, <a href="/buildings/little-ox-2-johnston-street-collingwood">Little Ox</a>, <a href="/buildings/tapestry-apartments-80-stanley-street-collingwood">Tapestry Apartments</a> and <a href="/buildings/oxford-peel-22-peel-street-collingwood">Oxford &amp; Peel</a>. Last but not least is <a href="/buildings/smith-co-132-172-smith-street-collingwood">Smith&amp;Co.</a> which under developer Banco Group announced on Apartments.com.au yesterday the final release of extra spacious apartments over the top levels of the development.

<h2>Registration and sales</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image27.jpg" rel="gallery-all" title="Ever closer to construction; projects at registration and sales"><img alt="" class="image-article-full-width-580px" height="405" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image27.jpg?itok=gGOtAWce" title="Ever closer to construction; projects at registration and sales" width="580"></a>

<figcaption>Ever closer to construction; projects at registration and sales</figcaption></figure>In between the construction boom and surge of new projects in their infancy a handful of developments are seeking to make the transition from sales to reality. Shown as accepting registrations of interest on developer Preview Property's website, <a href="/buildings/this-is-collingwood-60-66-islington-street-collingwood">Islington Apartments</a> joins Angelo Property Group's <a href="/buildings/haus-apartments-416-smith-street-collingwood">Haus Apartments</a> as the two projects most likely to progress to construction next, with the latter having already completed site demolition.

Factoring in <a href="/buildings/this-is-collingwood-60-66-islington-street-collingwood">9 Smith Street</a> and The Patersons which also at sales and front Smith Street yet are considered to be in Fitzroy, the four projects may well add in excess of 250 apartments to the area.

<h2>The new wave</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image35.jpg" rel="gallery-all" title="The next wave lining up Collingwood"><img alt="" class="image-article-full-width-580px" height="889" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image35.jpg?itok=cUp3S1lG" title="The next wave lining up Collingwood" width="580"></a>

<figcaption>The next wave lining up Collingwood</figcaption></figure>Here are the seven latest Collingwood projects in waiting, with only <a href="/buildings/the-lantern-195-wellington-street-collingwood">195 Wellington Street</a> holding approval. Clockwise once more <a href="/new-apartments/386-smith-street-collingwood">386 Smith Street</a>, <a href="/buildings/peel-by-milieu-47-peel-street-collingwood">109 Wellington Street</a>, <a href="/buildings/little-oxford-7-little-oxford-street-collingwood">7 and 9-15 Little Oxford Street</a>, <a href="/buildings/trilby-466-smith-street-collingwood">466-482 Smith Street</a> and <a href="/buildings/28-stanley-street-collingwood">24-28 Stanley Street</a> find themselves at planning while Koúl Property enters the suburb with their proposed predominantly brick building at 203-205 Johnston Street which has yet to hit the official planning channels.

These projects combined are slated to hold in excess of 250 apartments; while the number of apartment developments continues to flow, the smaller site size dictates that fewer apartments will be contained within each development on average.

Not yet submitted for approval are two additional projects which will add approximately 200 additional apartments. Angelo Property Group is set to go again with 365 Smith Street which in time will host in excess of 100 one and two bedroom apartments and retail tenancies fronting Smith Street. Gurner also plans a return with 107 Cambridge Street (following 24-28 Stanley Street) which is expected to carry 92 apartments in an Elenberg Fraser-designed complex highlighted by an almost lace-like facade.

All in all the mass of residential developments within Collingwood ensures Apartments.com.au will be writing about the area for some time to come.
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Hot or what? The Collingwood apartment juggernaut rolls on

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Last Thursday Apartments.com.au glossed over <a href="/news/hotspot-video-smith-street-apartment-boom-in-focus" target="_blank">16 separate residential projects</a> within close proximity to, or located on Smith Street which bisects Collingwood and Fitzroy. Later that day we received a press release from the Smith Street Action Group entitled "Rear Window becomes Next Window as Inappropriate Density Invades."

A full copy of the media release is available for reading.

SSAG's release is worth reading and carries some valid points. "Appropriate gentrification is good, considering that living spaces do allow people to live well" is their overall stance, however the approved 237 Smith Street development has raised the group's level of discontent.

I'll play the devil's advocate today in order to further explore the issues at hand by posing a series of questions.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/231%20smith%201.jpg" rel="gallery-all" title="237 Smith Street. Image © Hayball"><img alt="" class="image-article-full-width-580px" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/231%20smith%201.jpg?itok=oABMMLrc" style="height:405px; width:580px" title="237 Smith Street. Image © Hayball"></a>

<h2>Free market</h2>

<blockquote>
A 6 level building, proposed to sit atop the hugely popular Messina Gelato, 237 Smith Street is an example of the new micro and highly dense apartment building that will soon populate Melbourne’s inner suburbs.
</blockquote>

Are apartment buyers/investors required to purchase micro and highly dense apartments? Last I checked, no. 33 square metre apartments are insanely small, yet if the developer sees fit to cater for (perceived) demand by adding micro apartments to their development profile, good luck to them. The market will dictate whether this is an act of frivolity or otherwise.

<h2>Lines of sight and sighting the sun</h2>

<blockquote>
“The building has sight lines directly into my apartment, not only does it completely cancel my northside view, but what I will be serving for dinner will be clearly visible to my neighbours, they will be able to count the peas on my plate.” Owen Harris
</blockquote>

What can I say? To lessen confusion, 231 Moor Street and 231 Smith Street occupy the same buildings - Panama House on the intersection of Smith &amp; Moor. Directly north of the recently completed Panama House apartment conversion at 231 Smith Street will sit 237 Smith Street.

One obscured light well (material 9 in image below) and one 700mm high glazed southeast corner window are the only non precast/metal areas to the southern boundary. Unless Inspector Gadget is counting your peas, overlooking is a moot point. Having said that the prospect of being greeted by a blank wall every day is somewhat depressing.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/237smith.jpg" rel="gallery-all" title="237 Smith Street southern elevation. Image © Hayball"><img alt="" class="image-article-full-width-580px" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/237smith.jpg?itok=D_Wox5PK" style="height:413px; width:580px" title="237 Smith Street southern elevation. Image © Hayball"></a>

<h2>Developer on the cross</h2>

<blockquote>
231 Moor Street developers Neometro were given written notice for 237 Smith Street proposal as early as September 2012 and the 229 Smith Street development as early as March 2013 and did not inform their purchasers.
</blockquote>

What place for Caveat emptor? I was always under the impression that developers had no requirement to inform buyers of proposed neighbouring developments, rather the onus was on the individual - after all the burden rests with the individual buying the property to consider and essentially accept that at some point in the future, a development may encroach upon their amenity and views. "Views are a privilege, not a right."

Why attempt to hold Neometro to account when the rest of the industry does not operate to that standard.

<h2>Paterson's conversion</h2>

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/PageImage-519722-4255759-VIEW1.jpg" rel="gallery-all" title="Image © Homeworks Design"><img alt="" class="image-article-full-width-580px" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/PageImage-519722-4255759-VIEW1.jpg?itok=Ogh0UXXI" style="height:435px; width:580px" title="Image © Homeworks Design"></a>

Is this an acceptable development? One that escaped attention in last week's article is the conversion of the most magnificent Patersons Building from a general arts/office space into private apartments. The redeveloped apartments will be <a href="http://www.thepatersonsfitzroy.com.au/images/patersons_fitzroy_floorplans.pdf" target="_blank">positively spacious</a> compared to what is proposed for 237 Smith Street yet will prospective buyers for <a href="http://www.thepatersonsfitzroy.com.au/index" target="_blank">The Patersons</a> consider that airspace surrounding their complex may be lost in years to come...unlikely.

Ultimately as much as action groups serve their purpose and highlight poor outcomes in both planning and development, from a buyer's perspective future disputes and disappointments can be for the most avoided by genuinely considering the dynamics of the location of your intended purchase both now and into the future. Sometimes that's easier said than done.

Feel the need to disagree, correct or corroborate any of the above content by posting a comment below.
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Smith Street Action Group's take on development

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Apartments.com.au couldn't possibly write a finer preamble to today's video/article than what is found on the exceptional <a href="http://smithstreetlife.com.au" target="_blank">Smith Street Life</a> website which dedicates itself to all things Smith Street. Regarding the increasing number of apartment developments on and immediately surrounding the famed strip, the website states of the Street itself:

<blockquote>
Smith Street's public face is under reconstruction, with at least three major development works in progress presenting a shift to Smith Street's cultural and community evolution. 
Melbourne’s oldest shopping strip, Smith Street’s revival is likely to be enhanced with construction taking place at various stages, and faces, along Smith Street's historical façades. 
With history and heritage dating back to the early 1800’s there is no doubt that Smith Street’s changing facades are providing a new pillar in Melbourne’s history. The changing identity of Smith Street, from a place of diversity, history and heritage, towards a more likely gentrified future is reflected in three different property developments each with their own different approach.
<cite><a href="http://www.smithstreetlife.com.au/the-changing-faces-of-smith-street" target="_blank">Smith Street Life: The changing faces of Smith Street</a></cite>
</blockquote>

The newest addition to <a href="/architects/grimshaw-architects" target="_blank">Grimshaw Architects</a> Melbourne office and regular Apartments.com.au contributor Laurence Dragomir along with <a href="/developers/neometro" target="_blank">Neometro</a>'s founder Jeff Provan feature in Apartments.com.au's most recent video - produced by our partners <a href="http://www.thevideoagency.com.au/" target="_blank">The Video Agency</a> - Hotspots: Smith Street

<iframe frameborder="0" height="300" scrolling="no" src="//player.vimeo.com/video/87231917" width="100%"></iframe>

<a href="https://www.propertyobserver.com.au/http://vimeo.com/87231917">Hot Spot: Smith Street</a> from <a href="http://vimeo.com/user19840635">The Video Agency</a> on Vimeo.

See below a summary of the aforementioned 16 current apartment projects on and around Smith Street.

<table border="1" cellpadding="1" cellspacing="1" style="width:100%"><tbody>
<tr>
<td style="width:243px">Under Assessment</td>
			<td style="width:245px">Registration and Sales</td>
		</tr>
<tr>
<td style="width:243px"><a href="/new-apartments/atrium-fitzroy-230-moor-street-fitzroy">229 Smith Street</a></td>
			<td style="width:245px">
<a href="/buildings/9-smith-street-9-smith-street-fitzroy" target="_blank">9 Smith Street </a>(moved to sales post video)</td>
		</tr>
<tr>
<td style="width:243px">Approved</td>
			<td style="width:245px"><a href="/buildings/oxford-peel-22-peel-street-collingwood">Oxford &amp; Peel - 22 Peel Street</a></td>
		</tr>
<tr>
<td style="width:243px">7 Hodgson Street</td>
			<td style="width:245px"><a href="/buildings/tapestry-apartments-80-stanley-street-collingwood" target="_blank">Tapestry - 80 Stanley Street</a></td>
		</tr>
<tr>
<td style="width:243px"><a href="/buildings/the-lantern-195-wellington-street-collingwood" target="_blank">195 Wellington Street</a></td>
			<td style="width:245px"><a href="/buildings/haus-apartments-416-smith-street-collingwood" target="_blank">Haus - 416 Smith Street</a></td>
		</tr>
<tr>
<td style="width:243px"><a href="/buildings/221-kerr-street-fitzroy">221 Kerr Street</a></td>
			<td style="width:245px"><a href="/buildings/41-peel-street-collingwood" target="_blank">41 Peel Street</a></td>
		</tr>
<tr>
<td style="width:243px"><a href="/new-apartments/237-smith-street-fitzroy" target="_blank">237 Smith Street</a></td>
			<td style="width:245px"><a href="/buildings/little-ox-2-johnston-street-collingwood" target="_blank">Little Ox - 2 Johnston Street</a></td>
		</tr>
<tr>
<td style="width:243px"><a href="/new-apartments/305-311-smith-street-fitzroy" target="_blank">305-311 Smith Street</a></td>
			<td style="width:245px">Under Construction</td>
		</tr>
<tr>
<td style="width:243px"><a href="/buildings/yorkshire-1-robert-st-collingwood" target="_blank">Yorkshire - 1 Robert Street</a></td>
			<td style="width:245px"><a href="/buildings/smith-co-132-172-smith-street-collingwood">132 Smith Street</a></td>
		</tr>
<tr>
<td style="width:243px"> </td>
			<td style="width:245px"><a href="/buildings/you-and-i-450-smith-street-collingwood" target="_blank">You &amp; I - 450 Smith Street</a></td>
		</tr>
<tr>
<td style="width:243px"> </td>
			<td style="width:245px">Oxley - 46 Stanley Street</td>
		</tr>
</tbody></table>
<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/9SMITH_IMAGES_FINAL_1.jpg" rel="gallery-all" style="font-size: 12px;" title="The latest project to reach sales - 9 Smith Street. Image © Neometro"><img alt="" class="image-article-full-width-580px" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/9SMITH_IMAGES_FINAL_1.jpg?itok=tB9M6nSt" style="height:336px; width:580px" title="The latest project to reach sales - 9 Smith Street. Image © Neometro"></a>

With 9 Smith Street the most recent project to proceed to sales, it breaks the sequence of all projects currently at sales or under construction being located on the eastern side of Smith Street.

It would be an interesting social study to track over the coming months and years how the influx of new dwellings and residents will affect Smith Street's current dynamic. With an abundance of suitable development sites on and within close proximity to Smith Street, the trend of higher density living and increased population looks set to continue.
</body></html>

Alastair Taylor

Hotspot Video: Smith Street apartment boom in focus

<html><body>
Last month Apartments.com.au spent the better part of a day on Smith Street to film today's hotspot <a href="/news/hotspot-video-smith-street-apartment-boom-in-focus" target="_blank">video</a> - a rich, layered tapestry of people and places. Best characterised as a heritage streetscape and boasting an abundance of food offerings, street art, buzzing nightlife and a host of equally eccentric characters to boot.

Enjoy below a comprehensive photo essay of Smith Street - focusing particularly on the established buildings and places that have over time given Smith Street its well deserved title as one of Melbourne's quintessential experiences.
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Smith Street Super Thursday - A pictorial essay

<html><body>
Time today for another installment of some of Melbourne's best street art. As the title suggests, a pocket of Collingwood bound by Johnston Street, Alexandra Parade, Wellington Street and Smith Street forms the boundary in which today's photo tour is located.
The area is also subject to a number of quality small and medium sized property developments, but for the purposes of today the subject matter is that which is visible for all to see.
From random skeletal figurines to totem poles to a 15 metre long mural in the most unusual of places, this area of Collingwood is supremely interesting. Enjoy.
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