Repeat buyers are one of the strongest measures of confidence in any apartment development.

At <a href="https://www.apartments.com.au/new-apartments/era-newcastle-west-124-126-bull-street-newcastle-west-nsw-2302">ERA</a> in Newcastle West, some purchasers are returning to <a href="https://www.apartments.com.au/developers/gwh">GWH</a> after living at the developer's One Apartments. Their decision to purchase again was driven by the quality of life they found after moving into their first GWH home.

Keith Wilton had spent years living in a house in East Maitland before deciding it was time for a change. Apartment living had always been on his radar, but he was selective about what he wanted.

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"I had some boxes I wanted to tick," he says.

Keith points to the open-plan design, generous outdoor areas and considered inclusions as key reasons One Apartments worked for him.

“One of those things was a nice indoor open plan area, but also I wanted a nice outdoor open area that I could entertain on in summer or Christmases or birthdays,” he says.

He also found value in the smaller details, from integrated appliances to shared resident spaces including the pool, cinema and rooftop areas.

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After comparing several developments, he chose One Apartments because of GWH's longstanding local reputation and his own experience working with the developer on a commercial project more than a decade earlier.

"I knew that they were local, that the quality of the build was going to be up there. I'd looked at other apartment complexes around and close by, and I just knew that here was a better decision location wise."

Today, Keith says the move has completely changed how he experiences Newcastle.

"I enjoy living in this location because it's more of a lifestyle change. That Newcastle city living where you can walk to restaurants and bars and even beaches and parks and even shopping across the road."

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Beyond the location, he says it's the sense of community that has surprised him most.

"Everyone loves living here because they chose to live here, but everyone looks out for each other. It's a real great community feel here."

For Aimee and Lyle Goodman, the journey started almost by chance.

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The couple happened to be having coffee in Newcastle when they noticed the site where One Apartments was about to begin construction.

"We were aware GWH was planning a development," Aimee says. "We made one phone call and things moved pretty quickly after that."

As busy business owners, they initially thought apartment living would simply reduce the maintenance that came with larger homes. Instead, it fundamentally changed how they spent time together.

"We actually catch up more as a family now," Aimee says.

"We've had homes with big yards and lots of space, but everyone ended up in different rooms. Here we'll have dinner together, the kids can play, and we spend far more quality time together."

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Lyle says their confidence came from GWH's reputation within Newcastle's building industry.

"I know people who've worked across different apartment projects, and whenever GWH came up the feedback was always the same. They're rock solid. They're quality."

That confidence only grew throughout the buying process.

"One of the things that really impressed us with GWH was the whole process, was the communication," Lyle says. "It was consistent, it was regular, there was no problem if we had some weird questions, there was no problems in getting answers."

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Aimee says one moment stood out.

"The project actually finished on time. We realised we needed to hurry up and sell our house because everything was happening exactly when they said it would."

The positive experience at One Apartments ultimately gave all three buyers the confidence to purchase again with GWH, this time at ERA.

Their confidence reflects what many buyers are seeking in today's apartment market. Location remains important, but so too does certainty around delivery, quality and long-term liveability.

[smartcode_project:default project_id=135096 project_image_fid=356822]

ERA builds on those foundations with 280 one, two and three-bedroom apartments across two landmark towers in <a href="https://www.apartments.com.au/developments/newcastle-west-nsw-2302">Newcastle West</a>.&nbsp;

Designed by <a href="https://www.apartments.com.au/architects/fk-australia">Fender Katsalidis</a>, the project will include more than 2,000 square metres of resident amenities, including a resort-style pool, gym, sauna, private cinema and rooftop entertaining spaces overlooking the harbour and coastline.&nbsp;

The development is also within walking distance of the Newcastle Interchange, Honeysuckle, Darby Street, the harbour foreshore, restaurants, retail and the city’s beaches, continuing the walkable lifestyle that existing GWH buyers say has transformed how they live.

[smartcode_project:default project_id=135096 project_image_fid=356826]

For Keith, the appeal remains straightforward.

"You feel at home even before you've moved into your home."

For Aimee, the change is measured in time.

“I just felt like I had more time,” she says.

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Construction at ERA is now underway, with more than half of the residences already sold and limited two and three-bedroom apartments remaining in the East Tower release. Priced from $980,000 for two-bedroom residences and $1.46 million for three-bedroom residences, buyers can secure an apartment with a 10 per cent deposit, with premium homes offering ocean views from Level 8 and harbour views from Level 10.

ERA is also backed by Resilience Insurance's 10-year Latent Defects Insurance policy, providing protection against structural or waterproofing defects for 10 years after completion. The project is anticipated to be completed in early 2028.

[smartcode_project_cta:default project_id=135096]

Joel Robinson

From ONE to ERA: Why buyers are choosing GWH again in Newcastle West

Virgate Property Group is preparing to commence construction of Verdé, its new apartment development in Melbourne's Arts Precinct at Southbank, following a strong run of sales that has seen more than half of the project's 173 apartments secured.

Verdé has attracted a broad mix of first home buyers, owner-occupiers upgrading from nearby inner-city suburbs and investors, with younger owner-occupier couples aged between 28 and 45 accounting for the strongest enquiry. Many are already living in Southbank, South Melbourne, Albert Park, Port Melbourne, South Yarra and the CBD.

"Verdé is located in one of the most desirable pockets of southern Melbourne," Blair Property Group Director Darren Blair, who is managing sales at Verdé, said.

"It's within walking distance of the Arts Centre, Royal Botanic Gardens, Albert Park Lake, and Southbank's restaurants and retail. It's a great lifestyle location with strong amenity and liveability, which made it a very attractive choice for the project."

[smartcode_project:default project_id=4661 project_image_fid=372549]

Virgate was already familiar with the precinct, having previously delivered the successful Domain House development in neighbouring South Melbourne. That experience gave the developer confidence to acquire the Coventry Street site and continue expanding its presence in Melbourne's inner south.

"We had been keeping an eye on the site and the broader precinct for a few months before deciding to move forward with the acquisition," Virgate said.

The project was ultimately secured in 2020 following feasibility studies, planning assessments and due diligence, with the brief centred on delivering "a high-quality, considered design that feels both refined and fit for purpose."

[smartcode_project:default project_id=4661 project_image_fid=314259]

Designed by <a href="https://www.apartments.com.au/architects/bruce-henderson-architects">Bruce Henderson Architects</a>, Verdé comprises 173 one, two and three-bedroom apartments priced from $599,000. The architecture is distinguished by a faceted glass façade that responds to both the site's outlook and Melbourne's changing light conditions.

According to Bruce Henderson Architects, the coloured glazing gives the building a distinctive identity while also providing privacy and solar shading, with residences oriented to capture views across the bay, city skyline and surrounding parklands.

Inside, <a href="https://www.apartments.com.au/interior-designers/designoffice">DesignOffice</a> has created interiors focused on natural light, efficient planning and enduring materials. Apartments feature engineered oak flooring, natural stone benchtops, floor-to-ceiling glazing and SMEG appliances, while a restrained material palette aims to complement the expansive outlooks rather than compete with them.

[smartcode_project:default project_id=4661 project_image_fid=372550]

Resident amenity has also been designed around everyday functionality rather than occasional use. Facilities include a concierge-serviced lobby, residents' lounge with fireplace, library and co-working space, gym, terrace garden with barbecue facilities, ground-floor café, and package delivery management.

The project's location continues to be one of its strongest drawcards. Positioned on Coventry Street, Verdé sits within walking distance of the National Gallery of Victoria, Arts Centre Melbourne, Royal Botanic Gardens and Albert Park Lake, while Southbank's dining precinct, Sturt Street trams and the new ANZAC Station are all nearby. The surrounding education catchment also includes Melbourne Grammar, Melbourne Girls Grammar, Mac.Robertson Girls' High School and several major university campuses.

The sales team says buyers have responded particularly well to the combination of location, design quality and long-term liveability.

"They're responding really positively to the quality of the design, premium resident amenities and the uninterrupted views. Many also appreciate the location and how connected it is to everything they need."

The ability to secure stamp duty savings before completion has also been a key factor for purchasers, alongside the opportunity to personalise finishes ahead of settlement.

With construction set to commence soon and more than half the apartments already sold, Verdé enters its next phase as one of the Arts Precinct's more established apartment developments, offering remaining buyers an opportunity to secure a residence before construction advances further. Expected completion is scheduled for late 2027.

[smartcode_project_cta:default project_id=4661]

Virgate's Verdé Southbank moves toward construction as sales fly past halfway stage

Downsizer-focused apartment development Kooyongkoot in Hawthorn has been recognised at the 2026 Better Future Melbourne Design Awards, taking home Gold and Silver awards in two categories.

<a href="https://www.apartments.com.au/new-apartments/kooyongkoot-hawthorn-1-kooyongkoot-road-hawthorn-vic-3122">Kooyongkoot</a>, currently being delivered by developer PQD and designed by Cera Stribley, received Gold in the Interior Design – Proposed category and Silver in the Architecture – Proposed category.

The dual recognition reflects the design approach behind the boutique development on prestigious Kooyongkoot Road, where the focus has been on creating homes for downsizers seeking the space, quality and functionality of a detached house within a low-rise apartment building.

Rather than maximising apartment numbers, <a href="https://www.apartments.com.au/developers/pqd">PQD</a> and <a href="https://www.apartments.com.au/architects/cera-stribley-architects">Cera Stribley</a> limited the development to just 18 residences, allowing for larger floorplans, greater privacy, generous landscaping and expansive communal spaces.&nbsp;The majority of the apartments also benefit from corner aspects, allowing for dual sources of natural light.

Now around 70 per cent complete and on track for completion in November 2026, Kooyongkoot will comprise a mix of garden residences, ter​race apartments, sub-penthouses, and is crowned by two half-floor penthouses with direct lift access and private rooftop terraces.

[smartcode_project:default project_id=102717 project_image_fid=355297]

The Silver Award for Architecture recognised the way the building responds to its prominent corner position at the ent​rance to Hawthorn's Scotch Hill precinct, one of Melbourne's most established residential neighbourhoods.

Rather than competing with the grand homes that line Kooyongkoot Road, the architectural approach focused on restraint and longevity, using curved brickwork, generous landscaping and carefully considered proportions to integrate with the existing streetscape.

"The form feels fluid and timeless, as though shaped by the landscape itself – architecture that belongs, rather than competes," said Chris Stribley, Co-Founder and Managing Principal of Cera Stribley.

The judging submission also highlighted practical innovations throughout the building, including lift cores servicing only nine homes each, a central landscaped lightcourt designed to bring daylight and ventilation into the building, and fully enclosed private storage rooms with lighting, power and shelving to better accommodate residents transitioning from larger family homes.

[smartcode_project:default project_id=102717 project_image_fid=355293]

The Gold Award for Interior Design recognised the project's focus on long-term liveability rather than display-home aesthetics.

According to the awards submission, the interiors were designed from the inside out, prioritising how homes would function over decades of daily use through generous proportions, practical storage, durable natural materials and flexible layouts.

The specification includes natural stone throughout, upgraded acoustic glazing, V-ZUG appliances and fully enclosed storage rooms, alongside an amenity offering focused on wellness, entertainment and everyday convenience.&nbsp;

Residents will have access to a gym and yoga studio, a wellness centre featuring traditional and infrared saunas, a cold therapy shower and treatment room, as well as a residents' lounge and golf simulator/cinema room for entertainment.&nbsp;Kooyongkoot has also considered the everyday convenience of its residents by offering a private carwash and pet wash facilities on site as well as dedicated parcel lockers and oversized fully enclosed storage rooms.&nbsp;

[smartcode_project:default project_id=102717 project_image_fid=355303]

The project's attention to detail has already resonated with buyers. Earlier this year, Kooyongkoot recorded one of Boroondara's highest apartment sales when an $8 million penthouse was purchased by a Melbourne CEO downsizing from a nearby family home.

"Every detail feels deliberate, from the overall design down to the smallest touches," the purchaser said.

"The level of quality and refinement is exceptional, but what really sold it was how liveable it felt... It felt like a place where everything had been considered, not just a luxury building."

[smartcode_project:default project_id=102717 project_image_fid=355304]

Sustainability also formed a key part of both award submissions. Kooyongkoot is targeting a minimum 7.5-star NatHERS rating across all residences, supported by passive design principles, high-performance glazing, EV charging infrastructure, water reuse systems and a wellness model focused on lower-energy dry facilities rather than pools and large wet areas.

Located within walking distance of Scotch College, Methodist Ladies' College, Koo​yong Lawn Tennis Club, Aubur​n Village and Camberwell Junction, Kooyongkoot continues to target owner-occupiers looking to remain in Melbourne's inner east without compromising on space or quality. A limited selection of two, three and four-bedroom residences remains available, with prices starting from $1.9 million.

[smartcode_project_cta:default project_id=102717]

Kooyongkoot wins Gold and Silver at Better Future Melbourne Design Awards

New apartment supply has become increasingly constrained across <a href="https://www.apartments.com.au/developments/parramatta-nsw-2150">Parramatta</a> in recent years, with fewer projects progressing through to completion as development conditions have become more challenging.

It makes <a href="https://www.apartments.com.au/developers/novm">NOVM</a>'s 2021-completed <a href="https://www.apartments.com.au/buildings/the-lennox-parramatta-12-phillip-street-parramatta-nsw-2150">The Lennox</a> one of the most recently completed residential towers on the Parramatta River, and among the newest apartment developments in Sydney's second CBD.

With the project largely completed before the sharp escalation in construction costs and inflation following the pandemic, The Lennox is now offering pricing that would be difficult to replicate in a comparable new development in Parramatta today, or across much of Western Sydney.

The majority of the 413 apartments at The Lennox sold before and shortly after completion. A limited release of the remaining apartments has recently been brought to market by capital partner <a href="https://www.apartments.com.au/project-marketer/equitifund-group">Equitifund</a>, with entry-level pricing from $700,000 and two-bedroom apartments available from under $1 million.

Rising above the Parramatta River at 12 Phillip Street, The Lennox comprises one, two, three and four-bedroom apartments, appealing to first home buyers, young professionals, families, downsizers and interstate investors seeking a completed apartment in one of Australia's fastest-growing economic centres.

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Rather than positioning Parramatta as an alternative to Sydney's CBD, Equitifund believes the city has reached a point where it stands on its own merits.

"Parramatta is no longer simply an alternative to Sydney CBD, it's becoming a destination in its own right," Equitifund Executive Chairman Greg Huxley said.

"The Lennox captures that evolution with a level of quality and amenity that's difficult to match at its price point."

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Designed by <a href="https://www.apartments.com.au/architects/marchese-partners">Marchese Partners</a>, the tower responds directly to its riverfront setting through expansive glazing and open-plan layouts that maximise views across the Parramatta River and city skyline. Interiors feature engineered timber flooring, stone benchtops, stainless steel appliances and floor-to-ceiling glazing, while generous balconies extend the living spaces outdoors.

Marchese Partners says the project was conceived to balance high-quality apartment living with practical, long-term functionality, pairing larger, efficient floorplans with amenities more commonly associated with five-star hotels.

That emphasis continues through the resident facilities, which include a 20-metre rooftop swimming pool, fully equipped gym and wellness spaces, full-time concierge, a residents' lounge, function room, private lifts, secure basement parking and rooftop communal areas overlooking the Parramatta River. Ground-floor boardwalk retail and dining further activate the riverfront and integrate the building into the surrounding public realm.

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Australian housing and finance group Equitifund has secured the remaining apartments, believing there are few completed apartment opportunities in Parramatta that offer the same combination of location, amenity and pricing.

Equitifund National Sales Director Ben Hamblett says buyers are increasingly recognising that premium apartment living no longer needs to come with Sydney CBD pricing.

"The Lennox is where aspirational living becomes attainable," Hamblett said.

"Wake to river and mountain views, step into Sydney's Second CBD, and arrive home to resort-calibre amenities, all without the harbour price tag."

Hamblett says owner-occupiers are also attracted by the convenience of having Westfield Parramatta, Church Street's dining precinct, Parramatta Park, Riverside Theatres, Western Sydney University and major transport connections all within walking distance.

"At The Lennox, lifestyle is not an afterthought, it is the foundation."

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The Lennox places residents within walking distance of Parramatta Square, Westfield Parramatta, Church Street Eat Street, Parramatta Station, the ferry wharf, Light Rail, the future Sydney Metro West, Parramatta Park and CommBank Stadium, reinforcing Parramatta's position as one of Australia's most connected metropolitan centres outside Sydney's CBD.

Equitifund says buyers visiting the display suite consistently comment on the quality of the finishes, generous floorplans, river and skyline views, and the walkability of the location. The project has attracted a broad mix of local professionals, upsizers, downsizers, buyers relocating from Sydney's inner suburbs and interstate investors seeking long-term growth opportunities.

That demand aligns with Parramatta's continued evolution as an economic powerhouse. Equitifund Research and Market Insights specialist John Bekiaris says sustained population growth, infrastructure investment and expanding employment opportunities continue to support long-term housing demand across the city.

"Parramatta has evolved from a satellite city into one of Australia's most important economic centres. Population growth, infrastructure investment and employment are all supporting sustained long-term housing demand."

[smartcode_project_cta:default project_id=5743]

The apartment price gap drawing Sydney buyers west

A luxury beachfront apartment at Rainbow Bay has more than doubled in value since it sold off the plan six years ago, setting a new local apartment record in the process.

The three-bedroom apartment in the Flow development on Petrie Street, the first of four new projects locally by Paul Gedoun's S&amp;S Projects, has sold for $7.4 million, after originally selling for $3.27 million when the project launched in 2020.

The seventh-floor apartment, comprising 187 sqm of internal living space and a 54 sqm balcony overlooking Froggies Beach and Snapper Rocks, was purchased by a local family.

The transaction was negotiated by Pezet Matheson director Kerry Pezet and equates to more than $30,000 per sqm.

Pezet said the sale reflected the limited opportunities to buy into the boutique beachfront development.

"The sale highlights the rarity of opportunities within the boutique beachfront development, where residences seldom become available," Pezet said.

"Flow is one of the Gold Coast's most tightly held buildings. Buyers from our database move quickly when residences become available, and achieving an off-market sale at $7.4 million demonstrates the depth of demand for property of this calibre."

<img alt="Flow" data-entity-type="file" data-entity-uuid="c585b206-2130-4eee-a50c-3f27c51a7c70" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-06%20at%208.33.25%E2%80%AFPM.png?VersionId=m3pHRDV62Y3fvN.XQuQHq.52ilTWpRLf" />

Flow was the first of four luxury apartment developments delivered by Paul Gedoun's S&amp;S Projects at Rainbow Bay and was completed in 2023.

Positioned on the beachfront overlooking Snapper Rocks, the residence includes three bedrooms, three bathrooms, a powder room and views stretching north along the coastline towards Surfers Paradise.

Pezet Matheson Residential principal Mitchell Lambert said buyers continued to prioritise quality beachfront apartments in tightly held locations.

"Flow Residences offers a rare combination of elevated beachfront positioning, architectural excellence, comprehensive resident amenity and premium finishes, which is exactly what discerning purchasers are seeking," Lambert said.

"The transaction further reinforces Rainbow Bay's reputation as one of Australia's premier coastal lifestyle destinations, where limited supply and growing demand continue to support strong market performance."

Pezet Matheson originally marketed and sold out Flow off the plan, making the latest transaction a return to one of the project's original buyers.

Paul Gedoun is selling his third project, <a href="https://www.apartments.com.au/new-apartments/radia-rainbow-bay-271-boundary-street-coolangatta-qld-4225">Radia Rainbow Bay</a>, after recently completing, and selling out, <a href="https://www.apartments.com.au/buildings/esprit-217-227-boundary-street-coolangatta-qld-4225">Esprit</a>. He has plans for a <a href="https://www.apartments.com.au/news/qld/first-look-s-s-projects-proposes-88-apartment-wellness-tower-at-coolangattas-boundary-street">fourth building</a>, 88 apartments on <a href="https://www.apartments.com.au/new-apartments/209-213-boundary-street-coolangatta-qld-4225">Boundary Street</a>.

Rainbow Bay apartment doubles in price since off the plan sale during pandemic

Shayher Group

The Brisbane-based Shayher Group are seeing high demand from locals at their recently launched Indooroopilly townhouse development Long Pocket.

The Jacaranda Place development bordering the Indooroopilly Golf Club in Brisbane will home 45 townhouses when completed in 2023.

Shayher are expecting a mix of buyers, from downsizers wanting a lower maintenance lifestyle while retaining the space, to young professionals with young kids and families looking to be near the private St Peters Lutheran College school zone.

[smartcode_project:default project_id=95798 project_image_fid=156478]

There&#39;s two collections, the Rainforest Collection or the Riverview collection, the latter proving most popular so far.

Each townhouse will feature a number of living areas, a galley kitchen with Gaggenau appliances, an integrated fridge and freezer, as well as a&nbsp;butler&#39;s pantry.

They will have expansive entertaining balcony as well as an outdoor courtyard.&nbsp;There are internal lifts available in selected townhomes which is a feature aimed at the downsizer.&nbsp;&nbsp;

[smartcode_project:default project_id=95798 project_image_fid=161824]

The grounds will feature a 22 metre resort style pool as well as a sauna and a steam room.

There are five display homes on site ready for inspection.

<h2>About the developer</h2>

Shayher Group is privately owned Australian company that began operating in 1999 and has since grown into a diversified property group.

With their HQ in Brisbane, Shayher have developments across Queensland, New South Wales and Victoria. One of their most recognised developments&nbsp;is the $1 billion redevelopment of the heritage-listed Pentridge Prison in Melbourne.

Locally, Shayher have developed The One, the 82 level, 467 apartment development in the Brisbane CBD, and are set to transform the Bulimba Barracks in the next few years.

The Jacaranda Place development bordering the Indooroopilly Golf Club in Brisbane will home 45 townhouses when completed in 2023.

Shayher Group see local interest at Indooroopilly townhouse collection Long Pocket

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Brisbane’s largest integrated CBD development continues to take shape at 300 George Street.

Backed by Shayher Group and being built by Multiplex, the development consists of three towers containing residential apartments, commercial office space and what is now the first 5-star hotel to open in Queensland’s capital in more than 20 years. Overseen by parent company Marriott International, W Brisbane Hotel is open for business and includes 312 guest rooms.

The importance of the chic hotel brand's arrival in Brisbane was not lost on the development team. Along with project architects ZENX International and DBI Architects, Melbourne-based Studio Ongarato were enlisted to provide W Brisbane with a unique, and arguably quirky identity.

Having already worked on other W branded hotels such as W Shanghai, Studio Ongarato was already in the position of understanding and delivering on W’s unique brand of playful luxury.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/image94_5.jpg" rel="gallery-all" title="W Brisbane's reception area. Image: Justin Alexander"><img alt="" class="image-article-full-width-580px" height="346" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/image94_5.jpg?itok=0EH40kEJ" title="W Brisbane's reception area. Image: Justin Alexander" width="580"></a>

<figcaption>W Brisbane's reception area. Image: Justin Alexander</figcaption></figure>Co-founder Fabio Ongarato explains "Our first narrative-led hotel was for the W Hong Kong back in 2010. Using narrative at that time was uncommon. It successfully injected greater vibrancy into the brand and rewrote the rulebook for narrative-led hotel design.

It also successfully set the tone for all the W hotels since."

In this regard four Brisbane-inspired sub-narratives were created for W Brisbane by Studio Ongarato. The implementation of bold and immersive environmental design narratives is an emerging trend in the hotel and hospitality space, but taken to the enth degree within W Brisbane.

On the wider aspect of providing a story or direction for hotel guests, Ongarato says "It’s important for design to tell meaningful stories that customers, users and guests can respond to. Defining and building a thematic framework is the first step for holistic and narrative-driven design to take shape.

A brand foundation enhances a guest’s experience by encouraging them to become more aware and engaged with their environment. It offers a world within a world for experience hunters but ultimately it aims to engage, delight and transport.”

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/image92_7.jpg" rel="gallery-all" title="Pool area backdrop. Image: Justin Alexander"><img alt="" class="image-article-full-width-580px" height="870" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/image92_7.jpg?itok=t3QQHdSb" title="Pool area backdrop. Image: Justin Alexander" width="580"></a>

<figcaption>Pool area backdrop. Image: Justin Alexander</figcaption></figure>Also playing a hand in W Brisbane's interior expression was Ronnen Goren, who alongside Ongarato has been at the forefront of the studio for the past 25 years. The long standing partnership with W Hotels flows from the ability to marry unique design outcomes with commercial objectives.

“Studio Ongarato’s engagement with W Brisbane strengthens the design studio’s relationship with a truly international brand, showcasing our ability to interpret myriad social and cultural contexts as design outcomes, imbuing the W brand with a sense of place and personality” says Goren. Guest rooms aside, areas that received the Studio Ongarato touch included communal zones such as the dining room, bar, pool, spa and yoga facility.

The main narrative within W Brisbane centres around A River Dreaming, a theme developed by Nic Graham and Associates. This is a nod to the indigenous Turrbal people which sees the (Brisbane) river as the giver of life.

Thereafter Studio Ongarato conceived four sub-narratives: Native Allure, Tropical Eden, Brisvegas and Dark Paradise. How they manifest themselves via W Brisbane's interiors is a subjective matter, but Studio Ongarato hope the interplay of ideas creates a "tribal meets pop hybrid personality that electrifies in its many incarnations."

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/image95_6.jpg" rel="gallery-all" title="Typical bedroom design feature. Image: Justin Alexander"><img alt="" class="image-article-full-width-580px" height="773" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/image95_6.jpg?itok=ut4WyYW2" title="Typical bedroom design feature. Image: Justin Alexander" width="580"></a>

<figcaption>Typical bedroom design feature. Image: Justin Alexander</figcaption></figure>Fabio Ongarato says “For W Brisbane we looked at the W brand DNA, which is bold, witty and shows a lust for life. And we studied the context of the site – its physical, social and historical parameters.

We looked carefully at many aspects of the Brisbane identity to create our themes. Taking ownership of that originally derogative nickname Brisvegas, Brisbanites are celebrating their tongue-in-cheek persona. From giant fruit landmarks to slogans, slang, stubby shorts and caftans, we deeply absorbed the Queensland vernacular to create our design narratives.”

Whilst W Brisbane remains the nation's sole W branded outlet for now, construction continues on both new Sydney and Melbourne locations. Sydney's The Ribbon will host 402 hotel rooms upon its completion next year whilst <a href="/buildings/collins-arch-447-collins-street-melbourne">Collins Arch will see 294 rooms</a> under the W Melbourne banner.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/image96_2.jpg" rel="gallery-all" title="Common area hallway. Image: Justin Alexander"><img alt="" class="image-article-full-width-580px" height="435" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/image96_2.jpg?itok=Y1qI2nA6" title="Common area hallway. Image: Justin Alexander" width="580"></a>

<figcaption>Common area hallway. Image: Justin Alexander</figcaption></figure>
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silvermb

Profiling Studio Ongarato's quirky and incredible W Brisbane interior designs

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Builder Multiplex will deliver the final stage of Brisbane Quarter, continuing their presence onsite which has seen earlier commercial and hotel stages realised under the mixed-use project.

The 84-storey residential tower is being backed by Shayher Group; Brisbane Quarter along with Melbourne's Pentridge Coburg represent the developer's current Australian projects. Dubbed The One, the 263 metre residential tower is also the latest high profile, high-rise development successfully secured by Multiplex.

This month's instalment of the tier one builder for the project's final stage build will see the $300 million 84 level residential tower aim for an anticipated completion date of late 2021.

The One's basic podium structure is in place, delivered as part of earlier site works.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/image70_8.jpg" rel="gallery-all" title="May progress across Brisbane Quarter. Image: Aussie Bhoy (Skyscrapecity)"><img alt="" class="image-article-full-width-580px" height="401" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/image70_8.jpg?itok=xR3TZEgj" title="May progress across Brisbane Quarter. Image: Aussie Bhoy (Skyscrapecity)" width="580"></a>

<figcaption>May progress across Brisbane Quarter. Image: Aussie Bhoy-Skyscrapecity</figcaption></figure>Shayher Group has successfully landed W Hotel to its 34 level hotel component which is nearing completion, whilst Multiplex are progressing a 42 level commercial tower with an eye toward completion mid next year.

The One's comparatively small floorplates at approximately 900 square metres will see the tower form shoot up relatively quickly. Expected within the tower are 76 one bedroom, 286 two bedroom and 87 three bedroom apartments, whilst 18 four bedroom apartments and three penthouses constitute the tower's premium living component.

Multiplex will also oversee the creation of dual swimming pools as well as various other amenities such as a cinema and gym.

The rapid progression of Brisbane Quarter is in contrast to Shayher Group's roll out of their Melbourne development.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/image1_7_0.jpg" rel="gallery-all" title="21 Pentridge Boulevard is a Shayher Group project in waiting"><img alt="" class="image-article-full-width-580px" height="363" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/image1_7_0.jpg?itok=jzhuOHD6" title="21 Pentridge Boulevard is a Shayher Group project in waiting" width="580"></a>

<figcaption>21 Pentridge Boulevard is a Shayher Group project in waiting</figcaption></figure>The developer has taken a more measured approach with their Pentridge Coburg project which will account for much of the former Melbourne prison. Pentridge Coburg will ultimately provide Shayher Group 18 separate development lots under the <a href="http://pentridgecoburg.com.au/masterplan/">project masterplan</a>.

For now though Construction Engineering is undertaking a current build that will see a new central retail building created consisting of a cinema complex, supermarket and specialty shops over two levels. To date Shayher Group has only pursued one apartment development of note onsite; Horizon Apartments consists of 53 apartments over two 6 level buildings.

Towers though are envisaged for forthcoming stages of Pentridge Village. 

21 Pentridge Boulevard is an approved Particular-designed apartment buildings containing 190 apartments. The adjoining 19 Pentridge Boulevard was slated for a Cox Architecture-designed hotel and apartment tower, although VCAT earlier this year requested that be project be redesigned.
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Shayher Group's The One begins construction; Pentridge Coburg awaits

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Construction works will once more resonate within the walls of Pentridge, as developer Shayher Group begins the next stage of the precinct's transformation.

Builder Construction Engineering will now take on the job of delivering Pentridge Coburg's retail hub building. Breaking ground over the weekend, construction of the retail, cinema and supermarket development will be completed by late 2019.

Spread over a 6,000 square metre site, the hub will be headlined by a 15-screen Palace Cinemas complex.

Construction Engineering's delivery of the new hub will signify Shayher Group's push into the next phase of the 167-year-old former prison's regeneration.

Invariably Shayher Group would have liked to have been eyeing off the commencement to another of their planned buildings within what will become a major mixed-use precinct. An appeal is in process against Moreland City Council's refusal of a mixed-use tower fronting Champ Street which would have amalgamated itself with the former B Division cell block.

Designed by Cox Architecture, the tower includes private apartments and 114 short stay suites.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/shayher_group_palace_cinema_-_interior.-1.jpg" rel="gallery-all" title="Inside Pentridge Coburg's new retail hub. Image: Shayher Group"><img alt="" class="image-article-full-width-580px" height="326" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/shayher_group_palace_cinema_-_interior.-1.jpg?itok=PM6olMZv" title="Inside Pentridge Coburg's new retail hub. Image: Shayher Group" width="580"></a>

<figcaption>Inside Pentridge Coburg's new retail hub. Image: Shayher Group</figcaption></figure>After years of planning and the delivery of two modest residential buildings, Shayher Group has pulled the trigger on the new retail hub building in order to provide Pentridge Coburg with some impetus.

In a statement, Shayher Group spokesperson Anthony Goh explained that for the project's future tenants such as Palace Cinemas, Zero95 Wood Fire Pizza Bar and Adina Apartment Hotel Pentridge, the construction commencement marks the beginning of Pentridge Coburg's transition into a place for the local community to experience and enjoy.

TFE Hotels have committed the Adina brand to Pentridge Coburg, with the hotel tied into the proposal spanning B Division and the adjacent Cox Architecture tower.

Shayher Group is expecting the new retail hub will act as a catalyst for the local economy whilst also turning the area into the next inner-city hotspot.
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Construction Engineering snares Shayher Group's next Pentridge build

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The Planning Minister's office has granted approval for a major tower within the former Pentridge site that will add near on 200 apartments to the emerging precinct.

Dubbed Air Apartments, the tower at 21 Pentridge Boulevard carries the name of a formerly approved Rothelowman-designed residential tower for the same plot. In approving the current version, the State Government has worked within the expectations of the existing site masterplan, despite the tower sparking '<a href="http://www.theage.com.au/victoria/outrage-at-19-storey-apartment-plan-for-former-pentridge-prison-20151227-glve9r">outrage</a>' in the local community in recent times.

The current Air Apartments design created by Particular works roughly to the same dimensions of the now superseded scheme that held approval for some years prior to yesterday's announcement.

National Trust Victoria <a href="http://www.heraldsun.com.au/leader/north-west/national-trust-victoria-concerned-air-apartments-could-compromise-pentridge-prisons-conservation/news-story/2c78b3a17008fa8749b66df723a5f8d2">raised concerns</a> over the size of the tower, although Heritage Victoria saw fit to give the nod to the tower during the approvals process.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image2_12.jpg" rel="gallery-all" title="Artist's impression of Air Apartments"><img alt="" class="image-article-full-width-580px" height="298" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image2_12.jpg?itok=ZUB4WBnU" title="Artist's impression of Air Apartments" width="580"></a>

<figcaption>Artist's impression of Air Apartments</figcaption></figure>Backed by developer Shayher Group, Air Apartments in somewhat of an oddity will also include car parking for residents of adjoining buildings. 57 car parks are allocated to residents of existing residences, namely the Quartermaster Building and the Industry Lane townhouses.

Whether this is an imposed requirement in order to gain the Air Apartments permit remains unclear, but it's certainly a departure from the norm and contrary to a statement provided by Shayher Group project spokesman Anthony Goh yesterday.

<blockquote>
A site like Pentridge not only requires high density housing to ensure its economic viability in the long term, but it is also suitable for a higher density development due to its close proximity to public transport infrastructure, shops and schools, thereby reducing the number of cars on our roads and encouraging residents to walk to nearby facilities.
</blockquote>

Parking anomalies aside, Anthony Goh believes Air Apartments will go along way to providing housing diversity within the precinct:

<blockquote>
This building is a part of our vision to create a new urban village within the iconic walls of Pentridge, attracting locals who are keen to get on the property ladder and downsizers and those who wish to live in the centre of it all - with a Palace Cinema, cafes, restaurants and retail stores right on their doorstep.

The apartment mix responds to market trends for a diverse and integrated approach to housing types needed in the Coburg area. Its residents will be an important part of the site's future, energising this amazing location for many years to come.
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image4_15.jpg" rel="gallery-all" title="Precinct massing as per the Pentridge Coburg Masterplan"><img alt="" class="image-article-full-width-580px" height="321" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image4_15.jpg?itok=HHC81ef_" title="Precinct massing as per the Pentridge Coburg Masterplan" width="580"></a>

<figcaption>Precinct massing as per the Pentridge Coburg Masterplan</figcaption></figure>Air Apartments joins <a href="/developments/coburg-vic-3058">1 Champ Street</a> and what is known as Building 9 as Shayher Group's most immediate projects within the larger Pentridge Coburg precinct.

1 Champ Street or Building 16 within the <a href="http://pentridgecoburg.com.au/masterplan/">masterplan</a> is expected to house 52 residential apartments and the balance of the 114 Adina Hotel suites slated within the build. Adina suites will also be located within with the historic and soon to be converted B Division building.

At 19 levels, the Cox Architecture-designed tower is expected to span 64 metres and include a range of amenities across lower levels.

Building 9, on the other hand, is a low-rise building arranged in an arcade-style format. It will include an array of retail outlets, restaurants, and a state-of-the-art Palace Cinemas complex.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/2_5.jpg" rel="gallery-all" title="The expected Palace Cinemas complex"><img alt="" class="image-article-full-width-580px" height="407" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/2_5.jpg?itok=sdwBtLjd" title="The expected Palace Cinemas complex" width="580"></a>

<figcaption>The expected Palace Cinemas complex</figcaption></figure>
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A breath of fresh Air for Pentridge in Coburg

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After years of inactivity and stalled projects, Pentridge's rebirth is gathering momentum, headlined by a proposed all-silver tower put forward by Shayher Group and Cox Architecture. 

After Shayher Group's announcement last year that <a href="/news/adina-hotel-adds-to-shayher-groups-pentridge-vision">TFE Hotels was secured as operator of an onsite Adina Apartment Hotel complex</a>, the intended redevelopment has since been lodged with planning authorities, with the expected outcome a new 18 storey tower.

Partly set within the walls of the former B Division Building, Cox Architecture's design will see the tower sited for the most part on vacant land adjacent to the heritage building.

Bouncing between Heritage Victoria and Moreland City Council, the application includes hotel suites for Adina across levels 2-10, with levels 11-17 dedicated toward apartment living.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image49_6.jpg" rel="gallery-all" title="Planning image: Cox Architecture"><img alt="" class="image-article-full-width-580px" height="255" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image49_6.jpg?itok=4mlZbgFA" title="Planning image: Cox Architecture" width="580"></a>

<figcaption>Planning image: Cox Architecture</figcaption></figure>The tapering tower is finished in silver tinted glazing, silver cladding and clear glass balustrades. B Division Building and the associated annexe building will be reworked into the balance of Adina's hotel component, with a cafe, retail facilities, conference room, restaurant, spa, pool and gym all present over lower levels.

Moreland City Council also recently fielded another application for an adjoining lot that will encompass a new low-rise commercial building. Buchan Group have designed the complex that will be dominated by a supermarket, cinema and smaller format retail tenancies.

Shayher Group's advancement of pending stages of Pentridge comes as the developer realises completion of their first project onsite. Horizon Coburg which includes 53 two and three bedroom apartments is also the first projects to be completed within the Pentridge precinct for some years.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_5071.jpg" rel="gallery-all" title="Horizon Coburg is now complete"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/img_5071.jpg?itok=-8wtX9rZ" title="Horizon Coburg is now complete" width="580"></a>

<figcaption>Horizon Coburg is now complete</figcaption></figure>With Shayher Group pushing ahead with their slice of Pentridge, fellow developer Future Estate has also been busy with their portion of the undeveloped Pentridge site.

Future Estate's first release, One Coburg Quarter, is headed for construction whilst The Terraces will be the developer's next release. Soft marketing has commenced for the 38-townhouse project facing Urquhart Street, with the project's website showing all 2 bedroom townhouses have all <a href="http://info.futureestate.com.au/theterraces/">ready been accounted for</a>.

Future Estate have also introduced a third developer to Pentridge recently, by way of selling a permitted site to Golden Sunrise Developments. With approval for 294 apartments, Golden Sunrise Developments now has a foothold in the precinct that is just beginning to blossom from a development perspective.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image3fe.jpg" rel="gallery-all" title="One Coburg Quarter and The Terraces. Images: Future Estate"><img alt="" class="image-article-full-width-580px" height="227" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image3fe.jpg?itok=4ZG1_lvk" title="One Coburg Quarter and The Terraces. Images: Future Estate" width="580"></a>

<figcaption>One Coburg Quarter and The Terraces. Images: Future Estate</figcaption></figure>
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Pentridge's silver tower heralds further change within the historic precinct

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Anyone who has traversed the former Pentridge site in recent times can attest to how unsophisticated and unwelcoming the first tranche of apartment and townhouse projects are within the former prison's grounds. More than that it's the failure of these projects to adequately integrate with their surrounds that is perhaps most disappointing.

While developed only a few short years ago, they are almost symptomatic of a different time and/or attitude toward quality integrated development.

Yet there is hope that the vast majority of Pentridge can become a quality urban regeneration project that adequately addresses the needs of both residents and the general public. This is on the back of developer Shayher Group's recent announcement that they will facilitate the development of a large tract of land in the heart of their 6.7 hectare site for the purposes of a community piazza.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image15_8.jpg" rel="gallery-all" title="Pentridge Coburg's public realm perspective. Image: pentridgecoburg.com.au"><img alt="" class="image-article-full-width-580px" height="322" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image15_8.jpg?itok=V5nR6o17" title="Pentridge Coburg's public realm perspective. Image: pentridgecoburg.com.au" width="580"></a>

<figcaption>Pentridge Coburg's public realm perspective. Image: pentridgecoburg.com.au</figcaption></figure>This exercise in placemaking by way of a sprawling piazza is on face value a leap in the right direction that will go a long way to promoting the site's strengths, while also providing the wider community with increased amenity, green spaces and services. It could be argued that this underpins the fundamentals of placemaking; that is the "creation of quality public spaces that contribute to people’s health, happiness, and well being."

Shayher Group's plan is to have markets, community events and performance spaces supporting laneway retail zones and a dining precinct within the walls of the old Pentridge. Integral to the piazza are landscaped gardens, with existing and new built form including a two-level boutique shopping precinct surrounding the piazza.

The developer will this month lodge four separate planning applications with either Moreland City Council or Heritage Victoria, with the expectation of beginning works during 2017. Shayher Group's placing of the spotlight on the communal aspects of the Pentridge development follows on from their announcement during August that TFE Hotels will operate an Adina Apartment Hotel onsite.

By signing on Adina to the new Cox Architecture-designed hotel (which includes B Division) and in adding a five screen cinema complex, a greater diversification of patrons/customers will be attracted to Pentridge.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/pentridge_public_realm_render_2.jpg" rel="gallery-all" title="Pentridge Coburg's public realm perspective. Image: pentridgecoburg.com.au"><img alt="" class="image-article-full-width-580px" height="322" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/pentridge_public_realm_render_2.jpg?itok=JO4_bmcL" title="Pentridge Coburg's public realm perspective. Image: pentridgecoburg.com.au" width="580"></a>

<figcaption>Pentridge Coburg's public realm perspective. Image: pentridgecoburg.com.au</figcaption></figure><blockquote>
We are excited to confirm open spaces, beautifully landscaped gardens and active retail offerings will characterise the piazza, bringing a sense of vibrancy and community to Pentridge, as well as offering a new space for locals to gather for events, picnics, markets and festivals.
The site’s centralised location makes it the perfect spot for an activated centre to complement the vibrancy of Coburg, providing the opportunity to introduce new integrated residential and food and retail offerings into the existing area.
<cite>Anthony Goh, project spokesman, Shayher Group</cite>
</blockquote>

Pentridge is unique in that it provides an opportunity to integrate heritage and new buildings across a massive site in a suburban location.

It's expected that 14 new buildings will be delivered across the site. Not only is it a chance to appropriately meld heritage aspects of Pentridge with new built form, but also an opportunity to brings existing heritage structures up to scratch via restoration. Perhaps though, the expectation that Pentridge can act as a catalyst and provide a positive outcome for the immediate community is the best outcome of all.
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Placemaking at Pentridge for an improved social and design outcome

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Shayher Group have landed a key piece of their mixed-use Pentridge puzzle with the announcement that TFE Hotels will operate an Adina Apartment Hotel as part of the former prison's regeneration.

Partly set within the walls of the former B cell block, Adina Pentridge will accommodate 120 serviced apartment suites with the task of designing the heritage-based project handed to Cox Architecture. A new building will also be built adjacent to B cell block, with remaining suites, apartments and communal facilities within at least a 16 level building, which coheres to the overall site masterplan.

Whilst some cells will be converted into serviced apartments, a number of cells will be preserved in their original condition.

With conceptual imagery released yesterday and the formal tie-up between Shayher Group and TFE Hotels announced, heritage consultation, feasibility and architectural design will now proceed in earnest.

Working toward a 2020 opening, Adina Apartment Hotel will also see a restaurant, day spa, 400sqm conference and meeting facility, an indoor pool and gym as part of the development. The prison’s former chapel will also be maintained for functions and events.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/p18.jpg" rel="gallery-all" title="Visualised lobby for Adina Pentridge. Image: Shayher Group"><img alt="" class="image-article-full-width-580px" height="375" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/p18.jpg?itok=tEUItz_d" title="Visualised lobby for Adina Pentridge. Image: Shayher Group" width="580"></a>

<figcaption>Visualised lobby for Adina Pentridge. Image: Shayher Group</figcaption></figure><h2>Pentridge gathers momentum</h2>

Most relevant to Adina's arrival is the recent <a href="http://www.moreland.vic.gov.au/globalassets/key-docs/meeting/agenda-council-upc/upc-agenda-22-june-2016.pdf">review of an application by Shayher Group</a> to extend the approved planning application for Champ Street B Division. Issued during 2009, the approval for the then VALAD Property Group allowed for the construction of a 19 level tower adjacent to B Division with SJB Architects taking the design lead.

Located in the south-west courtyard of the historic B Division building, approval of the extension would see the project start no later than November 2018 and be completed no later than November 2020. Revised plans would need to be presented to Council in the interim.

It was recommended that City of Moreland's Urban Planning Committee resolves to approve the extension of time of two years to the planning permit.

Shayher Group's first project within Pentridge dubbed Horizon Coburg has structurally topped out, with internal fitouts now proceeding at pace for the 50 dwellings. Also in the pipeline is <a href="/buildings/victoria-tower-21-pentridge-boulevard-coburg">21 Pentridge Boulevard</a> with approximately 220 apartments in play over a site area of 6,300sqm.

<h2>The Arrival of Adina: what they say</h2>

<blockquote>
We have challenged Cox Architects to deliver a design that sets a benchmark in sensitive and adaptive reuse and breathes new life into this historic asset, returning it to the public. In developing these plans, we have taken inspiration from similar projects in the United States and United Kingdom that have readapted jails into beautiful accommodation, paying tribute to the past by repositioning them for the future.

The masterplan and its density was created in line with the government’s future vision for this area to become an urban hub and easily accessible, with affordable housing options, transport, services and much more.

The hotel remains subject to Shayher Group obtaining the relevant planning and heritage approvals and we will be working closely with the Moreland City Council and Heritage Victoria. We are also working with the community to involve local stakeholders in aspects relating to the transformation of the site, with a recent community open day attracting around 3,000 interested people.
<cite>Anthony Goh, Shayher Group</cite>
</blockquote>

<blockquote>
This site speaks to a rich history and we believe locals and visitors from overseas will be intrigued to learn about Australia’s penal past.

Hotels provide a great way to preserve the history of heritage-listed buildings, allowing unique and memorable experiences for guests who learn and experience aspects of that rich past.
<cite>Rachel Argaman, CEO, TFE Hotels</cite>
</blockquote>
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Adina Hotel adds to Shayher Group's Pentridge vision

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After securing a substantial slice of the former Pentridge Prison during 2013 developer Shayher Group is now poised to push ahead with a masterplanned development covering the 65,000 square metre site.

Dubbed Pentridge Coburg, Shayher Group intend to create 14 new buildings within the bluestone-walled precinct while also dedicating approximately 16,900 square metres to parkland. Coupled with ancillary open space, the overall site area dedicated toward public open space will push toward the 40% mark.

<blockquote>
Our vision for Pentridge is to create a vibrant, well-designed urban village that breathes new life into this historical asset, transforming it from one of Australia’s most prominent jails into a new community hub complete with housing, retail, community areas and open public spaces.
<cite>Anthony Goh, Shayher Group</cite>
</blockquote>

Built form within Pentridge Coburg will be guided by the <a href="http://www.moreland.vic.gov.au/globalassets/areas/planning/reference-documents/moreland-~-pentridge-coburg-masterplan-2014-approval-pentridge-design-guidelines-and-masterplan-2014.pdf">Pentridge Coburg Design Guidelines and Masterplan</a> which will see buildings between 2 and 19 levels created. The development schedule within the document indicates that there will be four precincts within Pentridge Coburg with two precincts capable of handling high-rise development.

Supplementing the numerous expected apartment buildings will be a dedicated retail/dining piazza with Shayher Group's Anthony Goh indicating the developer is contemplating between 20 and 25 outlets.

 

Heritage retention will also be a key design factor within Pentridge Coburg with all existing historic buildings to be retained for public use throughout the site. Additionally, under the masterplan new buildings will be designed to combine and compliment with the existing heritage structures.


<blockquote>
To pay homage to the site’s heritage, the new precinct will host interactive historical displays to retain the site’s character while bringing renewed life to the prison through the careful placement of contemporary architecture to promote liveability and encourage future housing and economic growth.

We will continue to work closely with Heritage Victoria to ensure the practical restoration of old buildings is in line with their history and is undertaken in a manner that will improve their condition and preserve their heritage. We want to celebrate and retain the rich historical elements of Pentridge by creating an authentic place that Melbourne’s arts, community, cultural and small businesses groups want to be associated with.
<cite>Anthony Goh, Shayher Group</cite>
</blockquote>

Shayher Group will also this year oversee the restoration of the former jail’s seven guard towers as part of several years of heritage restoration works and archaeological surveys. Accordingly all buildings identified as significant heritage buildings will be retained and reactivated, including Divisions A, B, E, the former wardens building, the former administration building, prison walls and watch towers.

With NH Architecture responsible for the overall site masterplan, Anthony Goh has indicated that Shayher Group intend to utilise different architecture firms as the roll-out of the precinct proceeds.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_3368.jpg" rel="gallery-all" title="Pentridge Village's first stage, Horizon Apartments, has progressed well "><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/img_3368.jpg?itok=Uspcwh2K" title="Pentridge Village's first stage, Horizon Apartments, has progressed well " width="580"></a>

<figcaption>Pentridge Coburg's first stage, Horizon Apartments, has progressed well</figcaption></figure>Pentridge Coburg's first apartment project designed by PRO-ARK is well into its build with head contractor Construction Engineering delivering Horizon Coburg. Consisting of over 50 apartments split between two buildings, Horizon Coburg which is due for completion late this year is currently supplemented by infrastructure works covering the site which will enable further projects to be delivered.

Shayher Group intend one of those projects to be 21 Pentridge Boulevard. Currently before DELWP, the apartment project consists of one tower spanning 19 levels with another more modest building of 9 levels. The Buchan Group-designed project could yield approximately 220 apartments over a site area of 6,300sqm.

The public release of 21 Pentridge Boulevard will occur following the completion of the planning permit application process, according to Anthony Goh.
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