Rose Bay is emerging as one of Sydney’s most active suburbs for development, as developers respond to demand driven by the suburb’s ageing population.

More than 20 per cent of Rose Bay residents are aged 65 and over, according to the latest ABS census data. Combined with more favourable planning schemes introduced in recent years, new development activity in the suburb has accelerated.

Fresh off the back of a $173 million sale of what was marketed as “one of the largest sites ever amalgamated so close to Rose Bay Village,” created by 12 homeowners joining forces to combine nearly 6,000 sqm bordering Wilberforce Avenue and Dover Road, more than $200 million worth of development applications has been submitted in the suburb in the past month alone.

Aligned with the Rose Bay Place Plan 2023–2028, which identifies Wilberforce Avenue as a strategic location for new housing in response to local demographic shifts, Lewin Capital has lodged plans for a new $40 million project, also on Wilberforce. The proposal seeks to deliver 32 apartments, a mix of sizes designed to cater to a broad demographic range, including downsizers and key workers, with both smaller and family-sized units on offer.

<img alt="12 Wilberforce Avenue ROSE BAY NSW" data-entity-type="file" data-entity-uuid="e314fb24-2e53-4808-8411-d6e7c5fee2ea" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Plan%20-%20Photomontage%20-%20DA2025%20449%201%20-%2012-18%20Wilberforce%20Avenue%20ROSE%20BAY%20%281%29.JPG?VersionId=XX.AXChH4Kmv.kOB03suE8lenQ1NlqUe" />

Architecturally, the scheme adopts a measured approach to height and massing, stepping down at the rear to integrate with adjacent residential properties while forming a defined medium-density edge to the Rose Bay Centre.&nbsp;

“The proposed design for 12–18 Wilberforce Avenue, Rose Bay is a well-mannered apartment building in a mid-block position on a quiet street,” the Urban Design Report by <a href="https://www.apartments.com.au/architects/mhn-design-union">MHN Design Union</a> (MHNDU) states.&nbsp;

“It will form part of a new living environment in this highly desirable location.”

Builder-developer HSN Property Group is also bringing density to the same pocket, planning 54 two- and three-bedroom apartments that will also benefit from the recent Low and Mid-Rise Housing Reforms introduced under the NSW Housing SEPP. 14 of the apartments will be dedicated affordable under the SEPP in the $96 million proposal.

“The site’s location and context make it well suited to support a more diverse and sustainable residential offering in the area,” the developer stated in community consultation materials.

<img alt="HSN" data-entity-type="file" data-entity-uuid="2976efc3-db69-4013-84ef-5acc05bc6f66" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202025-12-08%20at%201.14.27%E2%80%AFPM.png?VersionId=A35N4_u2HA7uc_eiLAQedcHdsY_L4ywL" /> 
The plans by HSN for 2-16 Spencer St, Rose Bay

The architecture, led by&nbsp;<a href="https://www.apartments.com.au/architects/mhn-design-union">MHNDU</a>, reflects a "contemporary design approach sensitive to the character of&nbsp;<a href="https://www.apartments.com.au/new-apartments/rose-bay-nsw-2029" target="">Rose Bay</a>." Communal amenities will include a wellness area with a pool and sauna, a gym, a wine lounge, and landscaped spaces with barbecue facilities.&nbsp;

Fyve Developments is breaking into the eastern suburbs for the first time with their $32 million new development in Rose Bay. They are planning 19 apartments on Dover Lane.

Designed by PBD, the new project will comprise four two-bed apartments and 15 three-bed units.

<img alt="Fyve" data-entity-type="file" data-entity-uuid="91ec4820-1e05-4598-8d27-9df42234a52c" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202025-12-08%20at%201.23.42%E2%80%AFPM.png?VersionId=VtH0oa48nJcvXGiXqjbHJvtYY6zWdIC7" /> 
Fyve's plans on Dover Lane.

Luxcon is also back in the suburb, having previously delivered The Aristocrat back in 2020. They have filed plans for 17 three-bedroom apartments on <a href="https://www.apartments.com.au/new-apartments/2-8-cooper-street-double-bay-nsw-2028">Cooper Street</a>.

Fortis wants to deliver <a href="https://www.apartments.com.au/new-apartments/23-31-dover-road-rose-bay-nsw-2029">49 apartments on Dover Road</a>, an $86 million development. That adds to their <a href="https://www.apartments.com.au/new-apartments/10-12-ian-street-rose-bay-nsw-2029">Ian St, Rose Bay development</a>, which they will likely launch next year.

Joel Robinson

Rose Bay apartment market fires up with $200m in new developments filed

Leading Sydney developer <a href="https://www.apartments.com.au/developers/deicorp">Deicorp</a> has recorded a strong market response at the launch of The Avenues, its $874 million East Zetland precinct.

On its recent launch they sold close to $18 million, predominantly to owner-occupiers, more specifically to families who wanted to be closer to kids and grandkids.

&nbsp;

Apartments sold ranged from $1.8 million to $1.97 million for two bedrooms, and $2.12 million to $2.62 million for three bedrooms.

[smartcode_project:default project_id=146262 project_image_fid=357150]

Located four kilometres from the CBD, <a href="https://www.apartments.com.au/new-apartments/the-avenues-zetland-130-joynton-avenue-zetland-nsw-2017">The Avenues</a> is transforming a 2.87-hectare site into a pedestrian-friendly urban neighbourhood comprising 574 residences across nine buildings designed by <a href="https://www.apartments.com.au/architects/candalepas-associates">Candalepas Associates</a> and <a href="https://www.apartments.com.au/architects/fk-australia">FK</a>.&nbsp;

Surrounded by tree-lined, walkable “avenues”, the precinct’s more than 800 sqm of ground-floor retail brings a lively, Paris-inspired streetscape to the heart of East <a href="https://www.apartments.com.au/developments/zetland-nsw-2017">Zetland</a> and will directly service nearby amenities and the surrounding residential community. 
&nbsp; 
The Avenues will also feature build-to-rent and purpose-built student housing in partnership with Scape, supporting key workers, students and long-term renters in this high-demand corridor.&nbsp;

[smartcode_project:default project_id=146262 project_image_fid=357154]

Deicorp will also contribute more than $16 million to open space improvements, including upgrades to Woolwash and Biyanbing Parks, with The Avenues designed to strengthen pedestrian connections to Green Square Station and Gunyama Park.&nbsp;

Deicorp Founder, Fouad Deiri OAM, said a clear trend was evident, with purchasers driven by proximity to family and lifestyle essentials.&nbsp;

“We’ve seen a clear trend of parents wanting to live close to adult children and students, as well as interstate and international buyers seeking to reconnect with family in Sydney’s inner south,"&nbsp;Deiri said.

“This early sales performance reflects the strength of East Zetland as a connected, high-amenity location and the appeal of homes designed with long-term liveability in mind. Many of these early-stage buyers are repeat Deicorp purchasers, too."

[smartcode_project:default project_id=146262 project_image_fid=357165]

Zetland is one of the top suburbs in Australia to experience an increase in housing density, with its population growing by 24 per cent in as little as three years to over 15,600 residents. According to REA, 197 units were available last month, with over 2300 buyers interested, demonstrating the strong demand for this inner southern pocket of Sydney.&nbsp;

Deicorp’s strong result at The Avenues follows significant spring momentum across its portfolio, with $63 million in combined sales recorded across recent launches for Showground Pavilions in Castle Hill and Falcon &amp; Alexander in Crows Nest.&nbsp;

Construction on The Avenues commenced in June, with the construction period expected to generate 2,700 jobs. Across its portfolio, Deicorp currently has 5,102 apartments under construction, playing a leading role in shaping connected, liveable communities across Sydney.&nbsp;

Its expanding portfolio of Metro-linked developments includes Tallawong Village, Kings Bay Village in Five Dock, Hyde Metropolitan, and Showground Village, all advancing the company’s long-term commitment to creating vibrant, transit-oriented neighbourhoods.&nbsp;

Apartments start from $955k for a one-bedroom, $1.48 million for a two-bedroom, and $2.04 million for a three-bedroom, all with car parking.

[smartcode_project_cta:default project_id=146262]

Family proximity and connectivity fuel $18m in first-day sales at Deicorp’s East Zetland precinct, The Avenues

Leading property developer <a href="https://www.apartments.com.au/developers/abadeen-group">Abadeen</a> has officially completed ENSO, its premium boutique residential development in Neutral Bay Village.

Designed by internationally acclaimed architect <a href="https://www.apartments.com.au/architects/koichi-takada-architects">Koichi Takada</a> and built by Credence Constructions, ENSO draws inspiration from the Japanese Buddhist philosophy of the same name, a symbol of elegance, strength and enlightenment.

Comprising of just nine one-, two-, and three-bedroom residences, with a full floor four-bedroom penthouse, <a href="https://www.apartments.com.au/buildings/enso-neutral-bay-34-grosvenor-street-neutral-bay-nsw-2090">ENSO</a> combines sculptural form and refined materiality with a minimalist design language that evokes calm, balance and timeless sophistication.

[smartcode_project:default project_id=109705 project_image_fid=355893]

With the occupation certificate now in hand, Abadeen will soon welcome the first residents into their new residences, perfectly timed for Christmas.

Positioned along Grosvenor Street, which has emerged as one of the North Shore’s most exciting dining and lifestyle destinations, ENSO residents will enjoy a true village experience surrounded by Sydney’s best food, retail and culture. Grosvenor Street is home to brand new restaurants including Bombay Bloomers, Pocket Pizza and Fujitori Yakitori &amp; Sake Bar.&nbsp;

Within a one-minute walk of ENSO, a new retail precinct is introducing a curated line up anchored by Dan Murphy’s, together with Bodylove Pilates and the award winning Wholegreen Bakery. Coles is also close by, adding everyday convenience just minutes from the CBD.

[smartcode_project:default project_id=109705 project_image_fid=355895]

“ENSO represents the next chapter in Neutral Bay’s evolution,” said Justin Brown, Executive Chairman and Founder of Abadeen.

“You have Koichi Takada’s architecture on one side of the street and a vibrant new village scene on the other. It is the meeting point of design, lifestyle and community. This project captures what we value on the Lower North Shore: sophistication with a genuine sense of convenience where people want to live.”

Each residence is crafted with premium finishes, generous floorplans and seamless indoor to outdoor living, embracing Takada’s philosophy of organic, nature inspired design. Interiors are composed of soft, neutral palettes and tactile materials that promote calm and connection.

“This is a proud milestone for Abadeen,” Brown added. “ENSO has been carefully designed and delivered, a true boutique project that reflects our ongoing commitment to elevating the architectural and lifestyle experience across Sydney’s Lower North Shore.”

With construction complete and final residences available, ENSO presents a rare opportunity to move into a brand-new home within an established, connected and increasingly vibrant village community.

[smartcode_project_cta:default project_id=109705]

Staff Writer

Abadeen completes ENSO in the heart of Neutral Bay’s fast-evolving village precinct

&nbsp;Developer CPDM is continuing to put its stamp on Sydney's Lower North Shore.

Just a few months after seeking to develop <a href="https://www.apartments.com.au/news/nsw/first-look-neutral-bay-transformation-continues-as-new-eight-level-building-pitched">25 apartments in Neutral Bay</a>, CPDM is now looking to deliver something similar in the neighbouring suburb of Cremorne.

They have gone through the NSW Government's Housing Delivery Authority to file a State Significant Development Application for 32 apartments across an eight-storey building at&nbsp;<a href="https://www.apartments.com.au/new-apartments/57-61-reynolds-street-cremorne-nsw-2090">57–61 Reynolds Street</a>.

Like the majority of development applications being submitted in recent months, <a href="https://www.apartments.com.au/developers/cpdm">CPDM</a> is looking to trigger the affordable housing uplift under the&nbsp;State Environmental Planning Policy (Housing) 2021 guidelines.

<a href="https://www.apartments.com.au/architects/pbd-architects">PBD Architects</a>, who have worked on the project since its inception. They noted in their design statement that the Reynolds Street frontage more closely resembles the scale of multi-residential buildings in the area, while Gerard Lane has a smaller scale to match the presentation of the existing buildings on that lane.

<img alt="First look: CPDM plans eight-storey affordable apartment project in Cremorne" data-entity-type="file" data-entity-uuid="7ecfa010-8db9-42de-9b8e-0e52d46fe708" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Cremorne%20podium.png?VersionId=EajgchvITAagKkiAksQYy3SAIVpI.i.t" />

The majority of the 32 apartments will be three-bedrooms (27), with the remaining five two-bedroom units.

The building will include two rooftop communal spaces and two basement levels with 51 car parking spaces allocated for residents, visitors, motorcycles, and bicycles.

PBD noted that the project’s “density is thoughtfully planned to be sustainable, capitalising on existing and future infrastructure, access to public transport, the site’s cultural and community value, and its environmental attributes”.

CPDM has been steadily growing its development footprint across Sydney’s North Shore, with previous and current projects in Lindfield, Gordon, and Neutral Bay. Their recent application in Neutral Bay, also designed by PBD Architects, similarly leveraged the Housing SEPP bonus provisions to deliver a mid-rise apartment building with affordable housing units.

First look: Developer CPDM doubles down on Sydney's Lower North Shore

The first new apartment development in Gladesville to offer 10-year Latent Defects Insurance (LDI) protection is soon to welcome its residents.

Respected boutique developer Geron Property has partnered with the Gladesville RSL to deliver Jordan Hall Residences, named after the historic Jordan Hall building on Western Crescent, on the edge of the town centre.

The façade of the original 1938 building has been kept intact by the development team. The Inter-War Free Classical community venue is known for its Art Deco parapet, dual-tone brickwork, and decades of RSL Youth Club activity. The building once anchored the view down Jordan Street, and its façade will continue to do so as the hall becomes the architectural centrepiece of the new residential project.

Innovate Architects has designed a new structure that rises behind Jordan Hall, featuring 29 large-scale apartments that are setting new benchmarks in the suburb.

Local construction company Gauge is putting the finishing touches on the apartments, which are designed primarily for local downsizers. Each apartment features three bedrooms, kitchens with integrated Miele appliances, generous natural light through strategically placed windows, and private outdoor areas.

Beyond the private spaces, the project includes communal areas on the first and seventh levels, positioned to take advantage of Gladesville’s elevated outlook.

<img alt="Jordan Hall" data-entity-type="file" data-entity-uuid="f696a00e-e624-4af7-809c-e10cbf5fb051" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202025-12-04%20at%2012.17.43%E2%80%AFPM.png?VersionId=AwWxRbU92OMu0kMwFzaTbFO3qtwEr7go" />

Jordan Hall will be the first new apartment development in Gladesville with Latent Defects Insurance, a new insurance policy that gives peace of mind for off the plan buyers when it is secured by the builder or developer of the new building.

Offered by Resilience Insurance, LDI is a first-right insurance product that protects purchasers from structural or waterproofing defects within the first 10 years after completion. Geron Property's adoption of the policy aligns with broader industry movement toward more rigorous assurances and supports buyer expectations around long-term asset performance.

Geron Property, led by Tom Zarimis, is intending on taking out the policy on its next project, a luxury development on Cronulla's Gerrale Street.

Zarimis appointed&nbsp;Adobe Property Agents to sell Jordan Hall Residences. There are just a handful of apartments remaining.

Read more: <a href="https://www.apartments.com.au/news/what-is-latent-defects-insurance-and-is-it-bringing-confidence-to-the-off-the-plan-apartment-market">What is Latent Defects Insurance and is it bringing confidence to the off the plan apartment market?</a>

Geron Property, Gladesville RSL, approach completion of Jordan Hall Residences, Gladesville's first new apartment building with Latent Defects Insurance

Sammut Group

Prolific local development firm Sammut Group has been given the green light by the Sydney South Planning Panel to push ahead on its $350 million redevelopment of the northern end of Cronulla Mall.

The project, which will incorporate 112 apartments, a Harris Farm supermarket and 885 sqm of commercial space, is the first&nbsp;major urban renewal approval for the area since Northies Hotel in 1999.

To be called VUE,&nbsp;the development comprises four levels of basement parking, a two-storey podium including ground-floor retail and first-floor commercial and two residential buildings.

<img alt="Sammut's VUE" data-entity-type="file" data-entity-uuid="0d6cfef6-8083-4b92-92c8-b981810d7e88" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screen%20Shot%202022-09-30%20at%208.45.38%20am.png?VersionId=dpbNXIcjTmdLA46MVZ6YNCnS2LX_TaYL" />

The project has a resort style feel, featuring a large communal terrace with a pavilion and pool located at podium level, while street-level landscaping and upgrades to the public domain will bring new vitality to the daily experience of the area.

VUE will sit on an amalgamated 5225 sqm site comprised of several retail and commercial buildings along the main entry to Cronulla Beach between Croydon Street and Abel Place.

Sammut Group lodged a development application for the site in June 2021. The approval comes within a month of the approval for another major Sammut Group project, PARC, a commercial building and hospitality venue PARC Pavilion they will own and operate in partnership with leading hospitality outfit Feros Group.

Sammut Group Chief Executive Officer Allen Sammut said he believes the project approval for VUE will see a reversal of fortune for the many local businesses that tackled the impacts of the pandemic.

“After a very tough few years for the local traders and retailers in the centre of Cronulla, we hope they will see this as the start of a great new time of growth and renewal. We’re extremely excited to bring a whole new life to our CBD,” he said.

<img alt="Sammut's VUE" data-entity-type="file" data-entity-uuid="3a1837ab-8f78-4d5a-84ab-46e64d2349e3" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screen%20Shot%202022-09-30%20at%208.45.50%20am.png?VersionId=ifGbYxV80vD8N02uoTWB5bqL.LDKhS.6" />

“The approval for our VUE project gives us the chance to effectively ‘bookend’ Cronulla Mall with the highest level of design quality, and two very significant projects that will generate vibrancy and buzz, which the area sorely needs.” 
 
Sammut Group Chief Operating Officer Julian Sammut said the approval gave the family business the chance to make a very positive contribution to their hometown.

“We are very conscious of the role we can play as a local family-operated firm that prides ourselves on having a commitment to quality in our DNA.

“When completed, VUE will become one of Cronulla’s iconic buildings. It is a great gateway development for the area and will provide amenities to everyone in the Sutherland Shire community.

“To be able to bring Harris Farm to the Shire – and help them deliver what will be their flagship store - is a huge positive and we’re excited about the job opportunities that will come along with that,” he said.

<img alt="Sammut's VUE development" data-entity-type="file" data-entity-uuid="cbefcb80-bab8-49ff-8a75-64c383f53cc1" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screen%20Shot%202022-09-30%20at%208.45.43%20am.png?VersionId=5GIIcaRpjpHff3pQ3WM7CqLZ2xOCR8RQ" />

The inclusion of Harris Farm as part of the offering had already generated significant enquiry for the additional retail spaces in the project.

VUE, which has been designed by PBD Architects will officially hit the market early in 2023, with reports of already strong interest from buyers wanting to secure an apartment.

Sammut Group is a renowned and award-winning developer of high-end residential and commercial projects across Australia.

With an extensive portfolio and impressive reputation in the New South Wales market bolstered by the success of upmarket developments such as Banc, Loft, Breeze and Drift in Cronulla, Sammut Group is also active on the Gold Coast.

Their absolute beachfront $200M 6-star luxury Coast project on Garfield Terrace has broken local price records with apartments selling for an average price of $5.25 million.

Sammut Group has teamed with its venture capital partner Alceon Group to deliver VUE, Coast and the recently approved PARC.

Alceon Group is a Sydney-based investment group and is one of Australia’s largest non-bank providers of development finance, having invested over $4 billion across real estate, private equity/credit, and listed equities investment strategies.

Sammut Group secure sign off for VUE, Cronulla Mall's mixed-use urban renewal project

Sydney-based luxury developer Sammut Group has signed Australia&rsquo;s largest builder Multiplex to construct its debut Gold Coast development, the $200 million absolute beachfront, COAST, at Garfield Terrace.

The appointment comes on the heels of the premium apartment project achieving a sales record for the Gold Coast with an average price of $5.25 million per apartment recorded as buyers flocked to the development following its release late last year.

COAST will rise on a prime beachfront site at 43 Garfield Terrace with construction scheduled to start this month following the appointment of Multiplex.

<a href="/new-apartments/coast-surfers-paradise-43-garfield-terrace-surfers-paradise"><img alt="" height="634" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/bm_cam07_balconyinterior.jpg" width="1200" /></a>

Buoyed by strong sales, Sammut Group, which is undertaking the development in partnership with financier Alceon Group, is now looking ahead to the delivery phase of the luxury beachfront tower.

&ldquo;The appointment of Multiplex as our building partner for COAST is a significant milestone for this landmark development,&rdquo; said Sammut Group CEO Allen Sammut.

&ldquo;After achieving exceptional sales success, we are now progressing to construction of our vision to create the Gold Coast&rsquo;s premier residential address, firmly supported by one Australia&rsquo;s most experienced builders.&rdquo;

Multiplex has been responsible for the delivery of several of Southeast Queensland&rsquo;s most high-profile developments, including Destination Gold Coast Tower 2 at Star Residences, Queens Wharf Brisbane, Jewel Gold Coast, and the W Hotel Brisbane.

[smartcode_project:default project_id=101672 project_image_fid=185690]

The appointment to deliver Sammut Group&rsquo;s $200 million COAST will add to the builder&rsquo;s already strong pipeline of projects in Queensland.

&ldquo;We are delighted to be working with such a well credentialled developer as Sammut Group on such an iconic development for the Gold Coast,&rdquo; said Multiplex Regional Director, David Redding.

&ldquo;COAST will be a defining benchmark for the Gold Coast, and we look forward to leveraging our extensive track record of delivering high quality projects across Australia to bring this striking residential collection to life.&rdquo;

Sammut Group COO Julian Sammut said the company was looking forward to taking the next step in bringing the project to life for buyers.

&ldquo;This is an exciting project for us, being our first in Queensland, and we are looking forward to breaking ground on Gold Coast soil in the coming weeks,&rdquo; he said.

<a href="/new-apartments/coast-surfers-paradise-43-garfield-terrace-surfers-paradise"><img alt="" height="482" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/bm_cam04_kitcheninterior.jpg" width="1200" /></a>

COAST will deliver a suite of beachfront residences over 35 levels to the Surfers Paradise beachfront, contained in a striking tower designed by PBD architects.

The appointment of Multiplex is a major employment boom for the Gold Coast with the project expected to employ approximately 400 workers during its construction period.

&ldquo;We take very seriously the jobs creation that is afforded to us through securing such quality projects,&rdquo; said Mr Redding.

Just eight apartments remain to be sold at COAST, the first for Sammut Group on the Gold Coast after three decades of delivering premium-project excellence in iconic locations across Sydney.

The multi-award-winning developer has incorporated a wealth of resident amenities in the COAST design, including a 32-metre pool that wraps around the exterior of the building along the entire eastern and northern frontages.

[smartcode_project:default project_id=101672 project_image_fid=185691]

This will be accompanied by a cabana and lounges, a barbecue entertaining area, wellness facilities including a yoga studio, massage rooms and sauna, function facilities, a residential beach bar with breakout areas and a commercial-sized gym.

COAST has ignited the imagination of buyers, setting a new price record for sub-penthouses twice on the Gold Coast, one for $8.775 million and then another for $8.95 million &ndash; both of which sold to interstate buyers.

[smartcode_project_cta: project_id=101672]

COAST will rise on a prime beachfront site at 43 Garfield Terrace with construction scheduled to start this month following the appointment of Multiplex.



alisonwarters@gmail.com

Sammut Group appoint Multiplex to build $200 million luxury Surfers Paradise beachfront apartment development, COAST

The Sammut Group has been operating in the luxury residential apartment space in Sydney's Sutherland Shire region for the best part of three decades.

They made a name for themselves on the Gold Coast in 2021 with their near sell-out of their first project in Queensland, Coast, on the sought-after Garfield Terrace in Surfers Paradise.

Within weeks of lodging its development application earlier this year, it sold more than half of the 43 beachfront apartments.

"The kind of swift sale is unlike anything I have experienced in my 35 years in the industry," Sammut Group CEO and co-founder Allen Sammut said.

There were sight unseen, full-floor apartment purchasers from Sydney and Melbourne in recent weeks. The project is set for completion in late 2023.

Urban had a chat with Allen and his son Julian Sammut about how the market went in 2021, and what's next for 2022 and 2023.

JC: How have you viewed the performance of the off t​he plan market in 2021, and what are the strongest positive and negative factors that will influence outcomes in 2022 and 2023?

The property industry as a whole has been nothing like what Australia has experienced before, especially the eastern seaboard. Given that we are in the development business, our market lies within the ‘off th​e plan sales’ and over the past 12 months it has been incredibly strong. We are seeing a common trend of downsizers and families/couples migrating for the south or interstate and moving their life or looking for investment and holiday opportunities closer to the coastline. Although all the news highlights talk about the property boom, we believe that it is more so within the product you are producing that attracts the certain cliental within this current market.

We believe that come 2022-2023 there will be an even stronger push for people wanting to live on the eastern seaboard, with the boarders opening up and migration happening again, and the local community wanting to shift their way of living. This can act as a positive for the property industry with increasing demand but also as a negative, with the demand increase’s this can cause the wrong type of product to be produced and further impact the quality, prices and outcome of the current market trends.

[smartcode_project:default project_id=101672 project_image_fid=185690]

JC: What trend (short term or long term) has prompted your greatest enthusiasm for the apartment market, and what is the issue of most concern to you and or your clients?&nbsp;

The greatest trend is from the large homeowners wanting to move closer to the water but not give up their space and luxuries that they already have within their home. We believe we have really tapped into this market by providing our ‘Sammut’ product, targeted an expediential luxury offering for all purchases that still creates a spacious home within a residential project. We have done this by producing apartments with top quality finishes ranging from 100m2 up to 600m2 and 1100m2.

Allowing purchases to not compromise on any luxuries they had within their home, to live closer to the eastern seaboard, but still live as though they are on a holiday everyday within our offering.

[smartcode_project:default project_id=101672 project_image_fid=185691]

A concern we have seen within our clients is the trust they have with so many projects currently under development and difficulty with buyi​ng off the plan. We believe that well established brands should continue to create collateral and establish a trustworthy relationship with their clients so this doesn’t have an affect on the overall market, with a lot of stock available currently.&nbsp;

JC: Has urbanisation stalled amid the rush to the regions and what will it look like over the decade ahead?&nbsp;

We believe that urbanisation hasn’t stalled and there is still a rush, although we are seeing with the growing population in these areas, that the current community within are starting to make the same changes as the population moving in.&nbsp;

JC: How important do you view the push for sustainability practices in the apartment market, and what initiative has seized your interest or focus?&nbsp;

We believe that this is an incredibly important part of the apartment industry with so many projects being development at a nation level it is imperative that all development companies are looking into ways that they can be more sustainable while still producing their product.

The Nat Zero Carbon initiative has been one that has caught our company’s eye with multiple industry leaders already committing to this cause. With the help of our consultants and builders, we are further looking into ways that our developments can reduce their carbon footprint. Through the construction process and materials generated during the project builds, end of use within the building, looking into the buildings energy consumption and how this can best be generated i.e more solar.

Within weeks of lodging its development application earlier this year, it sold more than half of the 43 beachfront apartments.



jchancellor-FAypfDUnLy

"Swift sales for Coast apartments nothing like we've seen before": Five Minutes with Sammut Group's Allen and Julian Sammut

The top reported sale on the Gold Coast last week was an off the plan deal in the Coast, Surfers Paradise project.

The $3.933 million sale was secured by Highland Project Marketing.

The half floor 601/43 Garfield Terrace offering has 206 sqm and 92 sqm external space.

It is in the Sammut Group project designed by PBD Architects which hit the market recently.

The project is being marketed as offering a 6-star resort style lifestyle, in an absolute beachfront location.

The tower&rsquo;s 43 luxury apartment include 36 half-floor villas between levels 3 to 20, two double-storey &ldquo;sky homes&rdquo;, 10 full-floor sub-penthouses and a penthouse from level 33 to 35.

<a href="/developments/gold-coast-qld?source_news_article_id=103354&amp;ref=news_body_link"><img alt="" height="797" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/gc_newest_tile_jpeg_17.jpg" width="1200" /></a>

Te penthouse comes with 4 master bedrooms with ensuites &amp; walk-in robes, plus a 5th bedroom/study, gourmet kitchen, butler&rsquo;s pantry, expansive living and dining zone, and rooftop alfresco area with private pool.

The 601 sale is the first contracted sale with its price details officially released by the Sutherland Shire, Sydney-based Sammut Group which quickly secured $110m in conditional sales within its ultra-luxury development after submitting the development application last month.

More than half of the 43 beachfront apartments were optioned with a $50,000 holding deposit which will be converted to contracts requiring a 10 per cent deposit.

The contracts will be subject to council approval, which is expected &quot;before Christmas.&quot;

The sales have ranged from $3.5m to $9m at an average of more than $4.5m.&nbsp;

No more than two apartments will be on each floor in what will be the first luxury tower built in central Surfers Paradise since Jade was completed around 15 years ago.

Co-founded in 1993 by brothers John and Allen, Sammut Group follows the vision of their father Paul Sammut, who built over 200 prestigious homes and developments throughout New South Wales.

Half floor offerings have become popular at Surfers Paradise.

Shoreline has half floor three bedroom apartments priced from $1.15 million to $1.8 million.

It has 27 apartments over 17 levels by Marquee Development Partners just across the road from the beach.

One Cannes had a limited number of half floor apartments, set north facing on a premium bend of the Main River.

The project is by Marquee Development Partners.

[smartcode_project:default project_id=97810 project_image_fid=159844]

The top reported sale on the Gold Coast last week was a half floor $3.933 million Coast, Surfers Paradise off the plan sale

jchancellor

Half floor $3.933 million Coast, Surfers Paradise off the plan sale tops Gold Coast sales

The Cronulla mall is set for a $350 million facelift, with the Sydney developer Sammut Group set to create a new mixed-use retail and residential precinct.

The mixed-use urban renewal project at the northern end of the Cronulla Mall, which the&nbsp;Sutherland Shire Council calls the Northern Gateway site, will see the old retail and commercial and retail space renovated and extended.

The 5,225 sqm development, called Vue, will also home&nbsp;122 one, two and three bedroom apartments, developed above the shopping precinct.

<img alt="" height="1005" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/vue_3.jpg" width="1200" />

&ldquo;This is a game-changing development that will provide the catalyst for the future revitalisation and growth of the Cronulla CBD,&rdquo; Sammut Group director Allen Sammut said.

&ldquo;It&rsquo;s a pivotal project for the area, particularly the many businesses in Cronulla that have been struggling in recent years.

&ldquo;We&rsquo;re extremely excited and eager to see our vision for this iconic gateway site come to life, ushering in a new era of optimism and opportunity for Cronulla.&rdquo;

<img alt="" height="990" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/vue_2.jpg" width="1200" />

There will be 885 sqm of commercial space, as well as&nbsp;speciality shops, restaurants and full-line major supermarket brand Harris Farm Markets, set to become their flagship store.

It&#39;s the same location where there was a 20-level tower proposed back in 2017 by a different development group.&nbsp;

About the developer

Established as Sammut Constructions by Paul Sammut over five decades ago, the family-owned business is now headed by sons Allen and John, and grandson Julian Sammut, who have evolved the business into &lsquo;Sammut Group&rsquo;.

They have won over 40 major industry awards for their projects and have an extensive portfolio&nbsp;in the New South Wales market and the local market with Banc, Loft, Breeze and Drift all developed in the Sutherland Shire.

Sammut are developing Vue with the Sydney-based investment group Alceon, who they are also teaming up with for the <a href="/news/qld/tower-reveal-sammut-lodge-plans-for-200-million-surfers-paradise-apartment-tower-coast">$200 million luxury Surfers Paradise development</a>.

The 5,225 sqm development, called Vue, will also see 122 one, two and three bedroom apartments developed above the shopping centre

Sammut Group

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