Repeat buyers are one of the strongest measures of confidence in any apartment development.

At <a href="https://www.apartments.com.au/new-apartments/era-newcastle-west-124-126-bull-street-newcastle-west-nsw-2302">ERA</a> in Newcastle West, some purchasers are returning to <a href="https://www.apartments.com.au/developers/gwh">GWH</a> after living at the developer's One Apartments. Their decision to purchase again was driven by the quality of life they found after moving into their first GWH home.

Keith Wilton had spent years living in a house in East Maitland before deciding it was time for a change. Apartment living had always been on his radar, but he was selective about what he wanted.

<iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" referrerpolicy="strict-origin-when-cross-origin" src="https://www.youtube.com/embed/FH_1EzB-1vs?si=XScVlP1ERsTDJoME" title="YouTube video player" width="560"></iframe>

"I had some boxes I wanted to tick," he says.

Keith points to the open-plan design, generous outdoor areas and considered inclusions as key reasons One Apartments worked for him.

“One of those things was a nice indoor open plan area, but also I wanted a nice outdoor open area that I could entertain on in summer or Christmases or birthdays,” he says.

He also found value in the smaller details, from integrated appliances to shared resident spaces including the pool, cinema and rooftop areas.

[smartcode_project:default project_id=135096 project_image_fid=356818]

After comparing several developments, he chose One Apartments because of GWH's longstanding local reputation and his own experience working with the developer on a commercial project more than a decade earlier.

"I knew that they were local, that the quality of the build was going to be up there. I'd looked at other apartment complexes around and close by, and I just knew that here was a better decision location wise."

Today, Keith says the move has completely changed how he experiences Newcastle.

"I enjoy living in this location because it's more of a lifestyle change. That Newcastle city living where you can walk to restaurants and bars and even beaches and parks and even shopping across the road."

[smartcode_project:default project_id=135096 project_image_fid=356828]

Beyond the location, he says it's the sense of community that has surprised him most.

"Everyone loves living here because they chose to live here, but everyone looks out for each other. It's a real great community feel here."

For Aimee and Lyle Goodman, the journey started almost by chance.

<iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" referrerpolicy="strict-origin-when-cross-origin" src="https://www.youtube.com/embed/tsioMLcnjas?si=zq-ys3JuWpfa5hFv" title="YouTube video player" width="560"></iframe>

The couple happened to be having coffee in Newcastle when they noticed the site where One Apartments was about to begin construction.

"We were aware GWH was planning a development," Aimee says. "We made one phone call and things moved pretty quickly after that."

As busy business owners, they initially thought apartment living would simply reduce the maintenance that came with larger homes. Instead, it fundamentally changed how they spent time together.

"We actually catch up more as a family now," Aimee says.

"We've had homes with big yards and lots of space, but everyone ended up in different rooms. Here we'll have dinner together, the kids can play, and we spend far more quality time together."

[smartcode_project:default project_id=135096 project_image_fid=356829]

Lyle says their confidence came from GWH's reputation within Newcastle's building industry.

"I know people who've worked across different apartment projects, and whenever GWH came up the feedback was always the same. They're rock solid. They're quality."

That confidence only grew throughout the buying process.

"One of the things that really impressed us with GWH was the whole process, was the communication," Lyle says. "It was consistent, it was regular, there was no problem if we had some weird questions, there was no problems in getting answers."

[smartcode_project:default project_id=135096 project_image_fid=351104]

Aimee says one moment stood out.

"The project actually finished on time. We realised we needed to hurry up and sell our house because everything was happening exactly when they said it would."

The positive experience at One Apartments ultimately gave all three buyers the confidence to purchase again with GWH, this time at ERA.

Their confidence reflects what many buyers are seeking in today's apartment market. Location remains important, but so too does certainty around delivery, quality and long-term liveability.

[smartcode_project:default project_id=135096 project_image_fid=356822]

ERA builds on those foundations with 280 one, two and three-bedroom apartments across two landmark towers in <a href="https://www.apartments.com.au/developments/newcastle-west-nsw-2302">Newcastle West</a>.&nbsp;

Designed by <a href="https://www.apartments.com.au/architects/fk-australia">Fender Katsalidis</a>, the project will include more than 2,000 square metres of resident amenities, including a resort-style pool, gym, sauna, private cinema and rooftop entertaining spaces overlooking the harbour and coastline.&nbsp;

The development is also within walking distance of the Newcastle Interchange, Honeysuckle, Darby Street, the harbour foreshore, restaurants, retail and the city’s beaches, continuing the walkable lifestyle that existing GWH buyers say has transformed how they live.

[smartcode_project:default project_id=135096 project_image_fid=356826]

For Keith, the appeal remains straightforward.

"You feel at home even before you've moved into your home."

For Aimee, the change is measured in time.

“I just felt like I had more time,” she says.

[smartcode_project:default project_id=135096 project_image_fid=351102]

Construction at ERA is now underway, with more than half of the residences already sold and limited two and three-bedroom apartments remaining in the East Tower release. Priced from $980,000 for two-bedroom residences and $1.46 million for three-bedroom residences, buyers can secure an apartment with a 10 per cent deposit, with premium homes offering ocean views from Level 8 and harbour views from Level 10.

ERA is also backed by Resilience Insurance's 10-year Latent Defects Insurance policy, providing protection against structural or waterproofing defects for 10 years after completion. The project is anticipated to be completed in early 2028.

[smartcode_project_cta:default project_id=135096]

Joel Robinson

From ONE to ERA: Why buyers are choosing GWH again in Newcastle West

Virgate Property Group is preparing to commence construction of Verdé, its new apartment development in Melbourne's Arts Precinct at Southbank, following a strong run of sales that has seen more than half of the project's 173 apartments secured.

Verdé has attracted a broad mix of first home buyers, owner-occupiers upgrading from nearby inner-city suburbs and investors, with younger owner-occupier couples aged between 28 and 45 accounting for the strongest enquiry. Many are already living in Southbank, South Melbourne, Albert Park, Port Melbourne, South Yarra and the CBD.

"Verdé is located in one of the most desirable pockets of southern Melbourne," Blair Property Group Director Darren Blair, who is managing sales at Verdé, said.

"It's within walking distance of the Arts Centre, Royal Botanic Gardens, Albert Park Lake, and Southbank's restaurants and retail. It's a great lifestyle location with strong amenity and liveability, which made it a very attractive choice for the project."

[smartcode_project:default project_id=4661 project_image_fid=372549]

Virgate was already familiar with the precinct, having previously delivered the successful Domain House development in neighbouring South Melbourne. That experience gave the developer confidence to acquire the Coventry Street site and continue expanding its presence in Melbourne's inner south.

"We had been keeping an eye on the site and the broader precinct for a few months before deciding to move forward with the acquisition," Virgate said.

The project was ultimately secured in 2020 following feasibility studies, planning assessments and due diligence, with the brief centred on delivering "a high-quality, considered design that feels both refined and fit for purpose."

[smartcode_project:default project_id=4661 project_image_fid=314259]

Designed by <a href="https://www.apartments.com.au/architects/bruce-henderson-architects">Bruce Henderson Architects</a>, Verdé comprises 173 one, two and three-bedroom apartments priced from $599,000. The architecture is distinguished by a faceted glass façade that responds to both the site's outlook and Melbourne's changing light conditions.

According to Bruce Henderson Architects, the coloured glazing gives the building a distinctive identity while also providing privacy and solar shading, with residences oriented to capture views across the bay, city skyline and surrounding parklands.

Inside, <a href="https://www.apartments.com.au/interior-designers/designoffice">DesignOffice</a> has created interiors focused on natural light, efficient planning and enduring materials. Apartments feature engineered oak flooring, natural stone benchtops, floor-to-ceiling glazing and SMEG appliances, while a restrained material palette aims to complement the expansive outlooks rather than compete with them.

[smartcode_project:default project_id=4661 project_image_fid=372550]

Resident amenity has also been designed around everyday functionality rather than occasional use. Facilities include a concierge-serviced lobby, residents' lounge with fireplace, library and co-working space, gym, terrace garden with barbecue facilities, ground-floor café, and package delivery management.

The project's location continues to be one of its strongest drawcards. Positioned on Coventry Street, Verdé sits within walking distance of the National Gallery of Victoria, Arts Centre Melbourne, Royal Botanic Gardens and Albert Park Lake, while Southbank's dining precinct, Sturt Street trams and the new ANZAC Station are all nearby. The surrounding education catchment also includes Melbourne Grammar, Melbourne Girls Grammar, Mac.Robertson Girls' High School and several major university campuses.

The sales team says buyers have responded particularly well to the combination of location, design quality and long-term liveability.

"They're responding really positively to the quality of the design, premium resident amenities and the uninterrupted views. Many also appreciate the location and how connected it is to everything they need."

The ability to secure stamp duty savings before completion has also been a key factor for purchasers, alongside the opportunity to personalise finishes ahead of settlement.

With construction set to commence soon and more than half the apartments already sold, Verdé enters its next phase as one of the Arts Precinct's more established apartment developments, offering remaining buyers an opportunity to secure a residence before construction advances further. Expected completion is scheduled for late 2027.

[smartcode_project_cta:default project_id=4661]

Virgate's Verdé Southbank moves toward construction as sales fly past halfway stage

Downsizer-focused apartment development Kooyongkoot in Hawthorn has been recognised at the 2026 Better Future Melbourne Design Awards, taking home Gold and Silver awards in two categories.

<a href="https://www.apartments.com.au/new-apartments/kooyongkoot-hawthorn-1-kooyongkoot-road-hawthorn-vic-3122">Kooyongkoot</a>, currently being delivered by developer PQD and designed by Cera Stribley, received Gold in the Interior Design – Proposed category and Silver in the Architecture – Proposed category.

The dual recognition reflects the design approach behind the boutique development on prestigious Kooyongkoot Road, where the focus has been on creating homes for downsizers seeking the space, quality and functionality of a detached house within a low-rise apartment building.

Rather than maximising apartment numbers, <a href="https://www.apartments.com.au/developers/pqd">PQD</a> and <a href="https://www.apartments.com.au/architects/cera-stribley-architects">Cera Stribley</a> limited the development to just 18 residences, allowing for larger floorplans, greater privacy, generous landscaping and expansive communal spaces.&nbsp;The majority of the apartments also benefit from corner aspects, allowing for dual sources of natural light.

Now around 70 per cent complete and on track for completion in November 2026, Kooyongkoot will comprise a mix of garden residences, ter​race apartments, sub-penthouses, and is crowned by two half-floor penthouses with direct lift access and private rooftop terraces.

[smartcode_project:default project_id=102717 project_image_fid=355297]

The Silver Award for Architecture recognised the way the building responds to its prominent corner position at the ent​rance to Hawthorn's Scotch Hill precinct, one of Melbourne's most established residential neighbourhoods.

Rather than competing with the grand homes that line Kooyongkoot Road, the architectural approach focused on restraint and longevity, using curved brickwork, generous landscaping and carefully considered proportions to integrate with the existing streetscape.

"The form feels fluid and timeless, as though shaped by the landscape itself – architecture that belongs, rather than competes," said Chris Stribley, Co-Founder and Managing Principal of Cera Stribley.

The judging submission also highlighted practical innovations throughout the building, including lift cores servicing only nine homes each, a central landscaped lightcourt designed to bring daylight and ventilation into the building, and fully enclosed private storage rooms with lighting, power and shelving to better accommodate residents transitioning from larger family homes.

[smartcode_project:default project_id=102717 project_image_fid=355293]

The Gold Award for Interior Design recognised the project's focus on long-term liveability rather than display-home aesthetics.

According to the awards submission, the interiors were designed from the inside out, prioritising how homes would function over decades of daily use through generous proportions, practical storage, durable natural materials and flexible layouts.

The specification includes natural stone throughout, upgraded acoustic glazing, V-ZUG appliances and fully enclosed storage rooms, alongside an amenity offering focused on wellness, entertainment and everyday convenience.&nbsp;

Residents will have access to a gym and yoga studio, a wellness centre featuring traditional and infrared saunas, a cold therapy shower and treatment room, as well as a residents' lounge and golf simulator/cinema room for entertainment.&nbsp;Kooyongkoot has also considered the everyday convenience of its residents by offering a private carwash and pet wash facilities on site as well as dedicated parcel lockers and oversized fully enclosed storage rooms.&nbsp;

[smartcode_project:default project_id=102717 project_image_fid=355303]

The project's attention to detail has already resonated with buyers. Earlier this year, Kooyongkoot recorded one of Boroondara's highest apartment sales when an $8 million penthouse was purchased by a Melbourne CEO downsizing from a nearby family home.

"Every detail feels deliberate, from the overall design down to the smallest touches," the purchaser said.

"The level of quality and refinement is exceptional, but what really sold it was how liveable it felt... It felt like a place where everything had been considered, not just a luxury building."

[smartcode_project:default project_id=102717 project_image_fid=355304]

Sustainability also formed a key part of both award submissions. Kooyongkoot is targeting a minimum 7.5-star NatHERS rating across all residences, supported by passive design principles, high-performance glazing, EV charging infrastructure, water reuse systems and a wellness model focused on lower-energy dry facilities rather than pools and large wet areas.

Located within walking distance of Scotch College, Methodist Ladies' College, Koo​yong Lawn Tennis Club, Aubur​n Village and Camberwell Junction, Kooyongkoot continues to target owner-occupiers looking to remain in Melbourne's inner east without compromising on space or quality. A limited selection of two, three and four-bedroom residences remains available, with prices starting from $1.9 million.

[smartcode_project_cta:default project_id=102717]

Kooyongkoot wins Gold and Silver at Better Future Melbourne Design Awards

New apartment supply has become increasingly constrained across <a href="https://www.apartments.com.au/developments/parramatta-nsw-2150">Parramatta</a> in recent years, with fewer projects progressing through to completion as development conditions have become more challenging.

It makes <a href="https://www.apartments.com.au/developers/novm">NOVM</a>'s 2021-completed <a href="https://www.apartments.com.au/buildings/the-lennox-parramatta-12-phillip-street-parramatta-nsw-2150">The Lennox</a> one of the most recently completed residential towers on the Parramatta River, and among the newest apartment developments in Sydney's second CBD.

With the project largely completed before the sharp escalation in construction costs and inflation following the pandemic, The Lennox is now offering pricing that would be difficult to replicate in a comparable new development in Parramatta today, or across much of Western Sydney.

The majority of the 413 apartments at The Lennox sold before and shortly after completion. A limited release of the remaining apartments has recently been brought to market by capital partner <a href="https://www.apartments.com.au/project-marketer/equitifund-group">Equitifund</a>, with entry-level pricing from $700,000 and two-bedroom apartments available from under $1 million.

Rising above the Parramatta River at 12 Phillip Street, The Lennox comprises one, two, three and four-bedroom apartments, appealing to first home buyers, young professionals, families, downsizers and interstate investors seeking a completed apartment in one of Australia's fastest-growing economic centres.

[smartcode_project:default project_id=5743 project_image_fid=372394]

Rather than positioning Parramatta as an alternative to Sydney's CBD, Equitifund believes the city has reached a point where it stands on its own merits.

"Parramatta is no longer simply an alternative to Sydney CBD, it's becoming a destination in its own right," Equitifund Executive Chairman Greg Huxley said.

"The Lennox captures that evolution with a level of quality and amenity that's difficult to match at its price point."

[smartcode_project:default project_id=5743 project_image_fid=953]

Designed by <a href="https://www.apartments.com.au/architects/marchese-partners">Marchese Partners</a>, the tower responds directly to its riverfront setting through expansive glazing and open-plan layouts that maximise views across the Parramatta River and city skyline. Interiors feature engineered timber flooring, stone benchtops, stainless steel appliances and floor-to-ceiling glazing, while generous balconies extend the living spaces outdoors.

Marchese Partners says the project was conceived to balance high-quality apartment living with practical, long-term functionality, pairing larger, efficient floorplans with amenities more commonly associated with five-star hotels.

That emphasis continues through the resident facilities, which include a 20-metre rooftop swimming pool, fully equipped gym and wellness spaces, full-time concierge, a residents' lounge, function room, private lifts, secure basement parking and rooftop communal areas overlooking the Parramatta River. Ground-floor boardwalk retail and dining further activate the riverfront and integrate the building into the surrounding public realm.

[smartcode_project:default project_id=5743 project_image_fid=925]

Australian housing and finance group Equitifund has secured the remaining apartments, believing there are few completed apartment opportunities in Parramatta that offer the same combination of location, amenity and pricing.

Equitifund National Sales Director Ben Hamblett says buyers are increasingly recognising that premium apartment living no longer needs to come with Sydney CBD pricing.

"The Lennox is where aspirational living becomes attainable," Hamblett said.

"Wake to river and mountain views, step into Sydney's Second CBD, and arrive home to resort-calibre amenities, all without the harbour price tag."

Hamblett says owner-occupiers are also attracted by the convenience of having Westfield Parramatta, Church Street's dining precinct, Parramatta Park, Riverside Theatres, Western Sydney University and major transport connections all within walking distance.

"At The Lennox, lifestyle is not an afterthought, it is the foundation."

[smartcode_project:default project_id=5743 project_image_fid=5374]

The Lennox places residents within walking distance of Parramatta Square, Westfield Parramatta, Church Street Eat Street, Parramatta Station, the ferry wharf, Light Rail, the future Sydney Metro West, Parramatta Park and CommBank Stadium, reinforcing Parramatta's position as one of Australia's most connected metropolitan centres outside Sydney's CBD.

Equitifund says buyers visiting the display suite consistently comment on the quality of the finishes, generous floorplans, river and skyline views, and the walkability of the location. The project has attracted a broad mix of local professionals, upsizers, downsizers, buyers relocating from Sydney's inner suburbs and interstate investors seeking long-term growth opportunities.

That demand aligns with Parramatta's continued evolution as an economic powerhouse. Equitifund Research and Market Insights specialist John Bekiaris says sustained population growth, infrastructure investment and expanding employment opportunities continue to support long-term housing demand across the city.

"Parramatta has evolved from a satellite city into one of Australia's most important economic centres. Population growth, infrastructure investment and employment are all supporting sustained long-term housing demand."

[smartcode_project_cta:default project_id=5743]

The apartment price gap drawing Sydney buyers west

A luxury beachfront apartment at Rainbow Bay has more than doubled in value since it sold off the plan six years ago, setting a new local apartment record in the process.

The three-bedroom apartment in the Flow development on Petrie Street, the first of four new projects locally by Paul Gedoun's S&amp;S Projects, has sold for $7.4 million, after originally selling for $3.27 million when the project launched in 2020.

The seventh-floor apartment, comprising 187 sqm of internal living space and a 54 sqm balcony overlooking Froggies Beach and Snapper Rocks, was purchased by a local family.

The transaction was negotiated by Pezet Matheson director Kerry Pezet and equates to more than $30,000 per sqm.

Pezet said the sale reflected the limited opportunities to buy into the boutique beachfront development.

"The sale highlights the rarity of opportunities within the boutique beachfront development, where residences seldom become available," Pezet said.

"Flow is one of the Gold Coast's most tightly held buildings. Buyers from our database move quickly when residences become available, and achieving an off-market sale at $7.4 million demonstrates the depth of demand for property of this calibre."

<img alt="Flow" data-entity-type="file" data-entity-uuid="c585b206-2130-4eee-a50c-3f27c51a7c70" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-06%20at%208.33.25%E2%80%AFPM.png?VersionId=m3pHRDV62Y3fvN.XQuQHq.52ilTWpRLf" />

Flow was the first of four luxury apartment developments delivered by Paul Gedoun's S&amp;S Projects at Rainbow Bay and was completed in 2023.

Positioned on the beachfront overlooking Snapper Rocks, the residence includes three bedrooms, three bathrooms, a powder room and views stretching north along the coastline towards Surfers Paradise.

Pezet Matheson Residential principal Mitchell Lambert said buyers continued to prioritise quality beachfront apartments in tightly held locations.

"Flow Residences offers a rare combination of elevated beachfront positioning, architectural excellence, comprehensive resident amenity and premium finishes, which is exactly what discerning purchasers are seeking," Lambert said.

"The transaction further reinforces Rainbow Bay's reputation as one of Australia's premier coastal lifestyle destinations, where limited supply and growing demand continue to support strong market performance."

Pezet Matheson originally marketed and sold out Flow off the plan, making the latest transaction a return to one of the project's original buyers.

Paul Gedoun is selling his third project, <a href="https://www.apartments.com.au/new-apartments/radia-rainbow-bay-271-boundary-street-coolangatta-qld-4225">Radia Rainbow Bay</a>, after recently completing, and selling out, <a href="https://www.apartments.com.au/buildings/esprit-217-227-boundary-street-coolangatta-qld-4225">Esprit</a>. He has plans for a <a href="https://www.apartments.com.au/news/qld/first-look-s-s-projects-proposes-88-apartment-wellness-tower-at-coolangattas-boundary-street">fourth building</a>, 88 apartments on <a href="https://www.apartments.com.au/new-apartments/209-213-boundary-street-coolangatta-qld-4225">Boundary Street</a>.

Rainbow Bay apartment doubles in price since off the plan sale during pandemic

S P Setia

<html><body>Created by international leader in property development SP Setia, Uno Melbourne is poised to embody its tagline of “homes in the sky” once the high-rise is completed in 2022. Its floor-to-ceiling shimmering golden glass facade will reach 65 storeys and house 632 apartments.

Uno’s 632 one, two and three bedroom apartments feature key elements for every resident to feel comfortable and at home with, with generous open plan living floor plans and super high quality materials and finishes.

The kitchen area features natural stones, perforated metal to seamlessly blend with the breathable interior and Miele appliances to turn any resident into a culinary expert.

Bedrooms and storage blend effortlessly into walls to maximise the amount of space each apartment has with floor to ceiling windows bringing in a flood of natural light and warmth looking out over the great expanse of city and nature Melbourne has to offer.

UNO Melbourne Amenities:
Level 40 sky lounge
A library and music room
A games room
Cinema and dining area
Indoor heated pool
Hydrotherapy spas
Steam and sauna rooms
Wellness centre and gymnasium

The tower is within walking distance of Melbourne’s major shopping precinct with Melbourne Central, Emporium Shopping Centre and Bourke Street Mall all linked nearby with various thriving cafe and boutique laneways and arcades for the finest dining and shopping experiences.

Positioned between Flagstaff Gardens and Carlton Gardens, residents will not be without the pleasures of nature, walking and cycling with vast parklands, fountains and flower beds all on offer with the Royal Exhibition Building and Melbourne Museum closeby for cultural exhibits and events.

At 210 metres, the tower will feature sky high amenities for all residents to enjoy.

</body></html>

You will find generous open plan living floor plans and super high quality materials and finishes at UNO Melbourne.

urban.com.au

SP Setia delivers spectacular “homes in the sky” at Uno Melbourne.

<html><body>
Over the course of the last week, Malaysian developer S P Setia has landed two telling blows in Melbourne's apartment market, further enhancing its stature locally.

Malaysian publication The Edge Markets has in recent days reported that the developer has secured 111-125 A’Beckett Street for a price of $61 million. Complete with permit for an Elenberg Fraser-designed apartment tower spanning 200 plus metres, the A'Beckett Street plot of 1,714sqm is the developer's sixth Melbourne foray.

CBRE City Sales recently ran an Expression of Interest campaign for the site which was initially controlled by Singaporean outfit Tong Eng Group. The scheme had been dubbed Myriad Melbourne prior to S P Setia's involvement.

The Edge Markets <a href="http://www.theedgemarkets.com/article/s-p-setia-acquires-sixth-parcel-land-melbourne-rm137-bil-project">reported</a> S P Setia's CEO and president, Datuk Khor Chap Jen as stating the following:

<blockquote>
We are truly pleased and happy with this fantastic news. This is another golden opportunity for S P Setia to deliver yet another development par excellence in Melbourne, the world's most livable city for the sixth year in a row.

The winning bid reaffirms Setia’s long-term commitment and confidence in the Australian real estate market. We remain optimistic on the property market in Australia and will continue to look out for more acquisition opportunities.
<cite>Datuk Khor Chap Jen, CEO, S P Setia</cite>
</blockquote>

In its currently approved form S P Setia can pursue 632 apartments within their new project.

According to The Edge Markets, 111-125 A'Beckett Street will be launched this year and will carry an estimated gross development value of $419 million.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image5_9.jpg" rel="gallery-all" title="111-125 A'Beckett Street. Image: CBRE City Sales"><img alt="" class="image-article-full-width-580px" height="725" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image5_9.jpg?itok=rNGJcaLL" title="111-125 A'Beckett Street. Image: CBRE City Sales" width="580"></a>

<figcaption>111-125 A'Beckett Street. Image: CBRE City Sales</figcaption></figure>News of S P Setia's A'Beckett Street foray comes hot on the heels of <a href="/news/s-p-setias-308-exhibition-street-approved-shangri-la-hotels-resorts-confirmed-as-operator"> the developer launching Sapphire By The Gardens</a>, which includes dual towers in the 250 metre range.

While one tower has been dedicated to Shangri-La Hotels and Resorts to be operated under their premium Shangri-La banner, the other which includes 345 luxury apartments has seen a high level of sales made, according to offshore markets website The Edge. Located at 308 Exhibition Street, the Cox and Fender Katsalidis-designed development features a distinctive green podium.

Released for sale only last weekend, The Edge Markets also <a href="http://www.theedgemarkets.com/article/s-p-setias-sapphire-gardens-70-taken-over-weekend-launch">reports</a> that more than 70% of apartments have been accounted for after the launch which was held simultaneously in Kuala Lumpur, Jakarta, Sydney and here in Melbourne. Hong Kong, Beijing, Shanghai and Singapore are reportedly to have their launch this weekend.

Construction of the mammoth project is slated to start later this year.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image6_15.jpg" rel="gallery-all" title="Sapphire By The Gardens. Image: S P Setia"><img alt="" class="image-article-full-width-580px" height="386" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image6_15.jpg?itok=QmcuMweq" title="Sapphire By The Gardens. Image: S P Setia" width="580"></a>

<figcaption>Sapphire By The Gardens. Image: S P Setia</figcaption></figure>With Maison Carnegie at construction and A'Beckett Street poised to join Sapphire By The Gardens at sales over the course of 2017, S P Setia's only remaining Melbourne project which has yet to be launched is the more modest mid-rise 103-105 High Street in Prahran.
</body></html>

silvermb

S P Setia lands 111-125 A'Beckett Street as offshore media reports Sapphire is all but sold out

<html><body>
S P Setia has announced that it has entered into a partnership with Shangri-La Hotels &amp; Resorts for its twin tower development at 308 Exhibition Street.

In attendance were representatives from both companies including S P Setia Chairman Tan Sri Dato' Seri Dr Wan Mohd Zahid and Shangri-La Asia CEO Mr. LIM Beng Chee in addition to dignitaries from Malaysia and members of the media, including Apartments.com.au.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/308_exhibition_st.jpg" rel="gallery-all" title="308 Exibition Street set to rise opposite the Carlton Gardens. Image: Supplied"><img alt="" class="image-article-full-width-580px" height="394" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/308_exhibition_st.jpg?itok=_YIOqGnM" title="308 Exibition Street set to rise opposite the Carlton Gardens. Image: Supplied" width="580"></a>

<figcaption>308 Exibition Street set to rise opposite the Carlton Gardens. Image: Supplied</figcaption></figure>Located opposite Melbourne’s World Heritage-listed Carlton Gardens, the Cox and Fender Katsalidis-designed dual-tower development will accommodate the luxury five-star Shangri-La Hotel Melbourne featuring an estimated 500 guest rooms with three levels of amenities for guests in one tower and a second tower comprising 300 luxury residential apartments as well as office space.

A sky bridge will connect the two towers, while retail space will occupy the lower levels of the development.

During the function it was also announced that the development had received planning approval only half an hour earlier, paving the way for Melbourne's first Shangri-La hotel with display images suggesting the development will be branded as 'Sapphire by the Gardens.'

Sapphire by the Gardens will officially be launched later this year. The luxury residences will be aimed at owner occupiers, young families, young couples, downsizers and offshore residents that frequent Melbourne.

S P Setia anticipates construction to commence on the whole development by the end of the year following a competitive tender process during August, with an estimated completion date of 2022.

Existing structures on site are currently being demolished.

<h2>What they say</h2>

<blockquote>
S P Setia is honoured to appoint Shangri-La, an iconic global brand that represents the highest standards of quality, as the hotel operator to this development. Through the design and construction phases and for many decades to come as a luxury residence, retail and hotel precinct, the economic benefits of this project will be significant for Melbourne and will help grow the hospitality industry locally.

This will be Melbourne's newest icon and will be a welcome addition to Melbourne's cityscape as we continue to embark on our expansion and grow our business here in Australia. We are very excited to be launching very soon!
<cite>Tan Sri Dato' Seri Dr Wan Mohd Zahid, Chairman, S P Setia</cite>
</blockquote>

<blockquote>
Shangri-La is privileged to be selected as the hotel operator for this world-class S P Setia development, which will be an architectural masterpiece and an iconic part of Melbourne’s skyline for decades to come and a symbol of this exciting partnership. We look forward to bringing Shangri-La’s hallmark ‘hospitality from the heart’ to Melbourne, a key global city and the world's most liveable in addition to Australia's event capital.
<cite>Mr. LIM Beng Chee, CEO, Shangri-La Asia</cite>
</blockquote>

<blockquote>
We all love Melbourne and we thought it couldn't get any better but this piece of stunning architecture will enrich all of the great assets Melbourne has to offer. The Shangri-La forms the pillar of this iconic development and features what we think will be the best ballroom in the world, hosting events for 1,000 people and boasting an amazing outlook to the historic Carlton Gardens. The design of the project has evolved through a collaborative approach between ourselves, Cox Architects, Urbis and planning authorities; the design responds to authorities' requirements for the site and I'm pleased to announced that we received our planning permit half an hour ago.
<cite>Karl Fender, Founding Director, Fender Katsalidis</cite>
</blockquote>

<h2>Details</h2>

<ul>
<li>Designed by Fender Katsalidis and COX Architects</li>
	<li>Residential tower of 300 apartments to be known as Sapphire by the Gardens and second hotel with 500 guest rooms to be branded Shangri-La Hotel Melbourne</li>
	<li>Total site area: 4,140sqm</li>
	<li>Approved 13th June 2017</li>
	<li>Office, retail and hospitality space to occupy the lower levels of the development</li>
	<li>Gym, Health and Recreation</li>
	<li>Grand Ballroom to host 1,000 guests and featuring digital information wall</li>
	<li>Sky Lounge and restaurant at level 46</li>
	<li>Horizon Club Lounge as part of Shangri-La</li>
	<li>Level Podium Carpark</li>
	<li>Terracing garden podium facade</li>
</ul>
<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/20170613_161016.jpg" rel="gallery-all" title="Representatives from S P Setia and Shangri-La Hotels &amp; Resorts gather for a photo."><img alt="" class="image-article-full-width-580px" height="580" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/20170613_161016.jpg?itok=GQJogotp" title="Representatives from S P Setia and Shangri-La Hotels &amp; Resorts gather for a photo." width="580"></a>

<figcaption>Representatives from S P Setia and Shangri-La Hotels &amp; Resorts gather for a photo.</figcaption></figure>
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Laurence Dragomir

S P Setia's 308 Exhibition Street approved: Shangri-La Hotels & Resorts confirmed as operator

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<h2>Comment</h2>

The humble podium can be a tough task to master.

There are plenty of misses, in both old and new builds, scattered around the inner city… as there are exemplary podium design outcomes. The latest project to put itself forward as a shining example of what an authentic, interactive and aesthetically excellent podium can be is 308 Exhibition Street.

<a href="/news/sp-setias-northern-statement-308-exhibition-street">Recently covered by Urban.com.au</a>, 308 Exhibition Street is the joint work of COX Architecture and Fender Katsalidis Architects for developer SP Setia. As interesting as the tower form is, the intended project's podium is worthy of individual praise.

It acts as the main conduit between the development and street level, and provides the opportunity to introduce a human scale to the site which for many years has been devoid of activity, given its use as an annex to one of Telstra's main Melbourne major data centres/telephone exchanges.

<blockquote>
At ground, the proposal integrates and strengthens the existing public realm and through site connections, maximizing opportunities to activate and enliven street edges and then inviting pedestrian movement into and through the heart of the site.

A verdant public forecourt extends the greenery of the gardens into the development; an urban sanctuary at the gateway of the CBD.
<cite>308 Exhibition Street urban context report</cite>
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image18_14.jpg" rel="gallery-all" title="308 Exhibition Street's podium. Planning image: Cox/FKA"><img alt="" class="image-article-full-width-580px" height="393" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image18_14.jpg?itok=doRvdYgC" title="308 Exhibition Street's podium. Planning image: Cox/FKA" width="580"></a>

<figcaption>308 Exhibition Street's podium. Planning image: COX/FKA</figcaption></figure>At street level, 308 Exhibition Street's podium is split between lower ground and ground levels, owing to the site's slope. A plaza, hotel lobby, bike share space and childcare lobby are the main activating areas across lower ground, whereas ground itself is a mixture of retails spaces, lobbies and an upper landscaped plaza.

In the true sense of a mixed-use project, 308 Exhibition Street's podium also encapsulates an indoor/outdoor childcare centre, bike station, apartments, hotel suites, a lounge and restaurant, sky lobby, pre-function spaces, a ballroom, terrace, various resident/hotel amenities and car parking shrouded by the podium structure itself.

Externally the podium is clad with pre-fabricated composite steel panels in a ceramic finish. The underside of the panels features strip LED lighting. Watertight removable planter boxes are most prominent over the podium, and diminish as the podium morphs into the towers proper; this is a nod to the Carlton Gardens directly opposite.

<blockquote>
The development of 308 Exhibition Street creates a unique opportunity to provide a high quality address to the northern entry to Melbourne’s CBD, link to the adjacent parkland precinct and add to the network of iconic streets and laneways throughout the CBD.

The proposal includes: a generous entry plaza, activated building edges, new laneway, animated landscapes comprising plantings, art and water elements as well as ‘greened’ buildings with extensive podium level landscapes.

The internal laneway is located on the southern boundary and links from Exhibition Street in an east west direction to Burton Street. This legible and generous link is animated by a dynamic digital screen to provide a themed and dynamic illuminated experience to the public and residents guests and visitors.
<cite>T.C.L Landscape Design</cite>
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image19_12.jpg" rel="gallery-all" title="Cutaway podium diagram. Planning image: COX/FKA"><img alt="" class="image-article-full-width-580px" height="346" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image19_12.jpg?itok=vZ4cP1Wl" title="Cutaway podium diagram. Planning image: COX/FKA" width="580"></a>

<figcaption>Cutaway podium diagram. Planning image: COX/FKA</figcaption></figure>308 Exhibition Street is not the only prospective podium of great merit in Melbourne at the moment.

Other noteworthy pending builds with inviting and aesthetically pleasing podiums include <a href="/buildings/queens-place-157-a-beckett-street-and-370-queen-street-melbourne">Queens Place</a>, <a href="/buildings/conservatory-9-23-mackenzie-street-melbourne">Conservatory</a>, <a href="/new-apartments/elysium-54-clarke-street-southbank">54 Clarke Street</a>, Box Hill's <a href="/new-apartments/sky-one-box-hill-545-563-station-street-box-hill">Sky One</a>, <a href="/buildings/capitol-grand-241-toorak-road-south-yarra">Capitol Grand</a> South Yarra and of course the freshly approved Jean Nouvel inspired <a href="/developments/melbourne-vic-3000">383 La Trobe Street</a> with its mesmerisingly multi-coloured arcade. Another podium of great design merit is Fridcorp's prospective <a href="/developments/south-yarra-vic-3141">627 Chapel Street</a> tower which is understood to be under appeal.

It could be argued that all of the above projects will create a demonstrably better public realm outcome/interface when they are realised.

Conversely, there are some podium failures in recent times, with the finger being pointed toward at clutch of towers lining the northern end of Elizabeth Street. With recent changes to planning laws enacted, the hope and expectation is that the above examples will become the norm, rather than the exception.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image79_3.jpg" rel="gallery-all" title="Podiums with intent: 54 Clarke Street, Queens Place and 383 La Trobe Street"><img alt="" class="image-article-full-width-580px" height="374" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image79_3.jpg?itok=beBRcbmp" title="Podiums with intent: 54 Clarke Street, Queens Place and 383 La Trobe Street" width="580"></a>

<figcaption>Podiums with intent: 54 Clarke Street, Queens Place and 383 La Trobe Street</figcaption></figure>
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When the podium works... it really works

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The wider public now has a chance to see what developer SP Setia has in store for its prime development site on the northern edge of the CBD fronting Carlton Gardens.

These are the first images made available of the proposed application that carries a nominal development cost of $250 million, with the total value of the project much higher. Having secured the site earlier in the year, SP Setia now hopes to gain approval for the twin towers which are greater in height than Rialto.

After teaming up to devise the similarly scaled <a href="/buildings/queens-place-157-a-beckett-street-and-370-queen-street-melbourne">Queens Place</a> development at 350 Queen Street, firms Cox Architecture and Fender Katsalidis have united once more to create the mixed-use scheme for the Exhibition Street plot which Telstra offloaded following the telco's decision to not develop the site.

<h2>308 Exhibition Street application summary</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image4_11.jpg" rel="gallery-all" title="Artist's impression of 308 Exhibition. Planning image: COX/FKA"><img alt="" class="image-article-full-width-580px" height="1267" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image4_11.jpg?itok=vohudetd" title="Artist's impression of 308 Exhibition. Planning image: COX/FKA" width="580"></a>

<figcaption>Artist's impression of 308 Exhibition. Planning image: COX/FKA</figcaption></figure><ul>
<li>Site acquired by SP Setia for $101 million earlier in 2016</li>
	<li>Site area: 4,140sqm covering 288-308 Exhibition Street</li>
	<li>Planned 70 storeys towers measuring 254m from La Trobe Street</li>
	<li>504 hotel rooms and 16 hotel residences</li>
	<li>500 plus apartments</li>
	<li>330 vehicle bays and 254 bicycle bays</li>
	<li>3 retail tenancies combining for 437sqm</li>
	<li>Estimated cost of development: $250 million</li>
</ul>
Billed by CBRE City Sales during the site's marketing campaign as a "generational opportunity to activate and redefine a CBD precinct, offering the potential for a world-class mixed-use tower", SP Setia have lived up the hype surrounding the site.

Planned are dual towers set above a green podium; one tower containing 5-star hotel suites for an intended international hotel operator and the other private luxury apartments. Documents lodged for the development emphasise SP Setia's intent "to provide a development of the highest quality incorporating the best quality architecture, landscape design and environmental sustainability."

Lodged as a master plan permit application, the development team will provide a heightened degree of design detail as conditions to any permit, should the project receive the green light from the Planning Minister.

Across the development, a host of public and private facilities have been included. Retail spaces, a 1,370sqm child care centre, restaurants, lounge/bars, a 548sqm ballroom and 1,333sqm of pre-function and function space headline the project's lower level offerings.

Scattered across the tower are also a yoga studio, gym, pool and sauna, residents wine cellar, cigar lounge and library and outdoor garden spaces.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/map-excellence.jpg" rel="gallery-all" title="Home of SP Setia's development aspirations. Image: 308exhibition.com.au"><img alt="" class="image-article-full-width-580px" height="229" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/map-excellence.jpg?itok=JHSu-bKJ" title="Home of SP Setia's development aspirations. Image: 308exhibition.com.au" width="580"></a>

<figcaption>Home of SP Setia's development aspirations. Image: 308exhibition.com.au</figcaption></figure>Arguably the project's main design feature, a curving sky bridge will link the towers across levels 49 and 50, with the structure slated to include communal spaces among other features.

According to the lodged Urban Context Report, "The Client and the Design Team (FKA and Cox in association) have developed the preliminary concepts in close consultation with DELWP and MCC. Over a series of presentations and meetings the tower forms, setbacks, building separation and ground floor activation have been refined."

In further addressing potential development obstacles, an aviation statement has been included within the lodged documents. It outlines 308 Exhibition Street's incursion into the prescribed OLS area by 55.75m, whilst falling 35.75m short of the PANS‐OPS barrier.

OLS breaches have become somewhat common in recent times, and may not necessarily present an issue for the soaring application as its moves through the approvals process.

<h2>308 Exhibition Street development team</h2>

<ul>
<li>Urban Context and Design Response: Cox Architecture &amp; Fender Katsalidis</li>
	<li>Landscape plans: TCL Landscape Architects</li>
	<li>Traffic and Transport Assessment: GTA Consultants</li>
	<li>Waste Management Plan: Leigh Design</li>
	<li>Wind Statement: MEL Consultants</li>
	<li>Environmentally Sustainability Design Strategy: Aurecon</li>
	<li>Structural Engineering Statement: Irwinconsult Engineering Consultants</li>
	<li>Aviation Statement: Thompson GCS</li>
	<li>Heritage Advice: Lovell Chen Heritage Consultants</li>
</ul>
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SP Setia's northern statement: 308 Exhibition Street

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In excess of 100 guests gathered earlier this week at the Fulton Lane construction site to witness the project's topping out ceremony. In a sign of Malaysian-based developer SP Setia's propensity to be seen to be proactive, the sizeable crowd amassed for what is generally only a builders tradition which sees a juvenile tree placed atop of the newly completed concrete structure.

But on this occasion in a very public ceremony three separate trees of Australian, Malaysian and Greek origins were hoisted by tower crane to meet waiting key members of the developer/build team while guests were treated to a hawker-style market arrangement at ground level. The Australian eucalypt reflects Fulton Lane's location, while Malaysian and Greek trees provided a nod to the heritage of both developer and head contractor, Hickory Group.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_1573.jpg" rel="gallery-all" title="The obligatory cutting of the ribbon"><img alt="" class="image-article-full-width-580px" height="437" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/img_1573.jpg?itok=-p0t1iCn" title="The obligatory cutting of the ribbon" width="580"></a>

<figcaption>The obligatory cutting of the ribbon</figcaption></figure>On show during the event was the rudimentary ground floor layout; while many finishes have yet to be applied the basic premise of the space was evident. Sitting at the base of the dual towers containing 816 residential apartments, retail will take centre stage once complete, encouraging activity to Franklin Street in particular which is best described as ancillary to Melbourne's streetscape at best.

Currently the largest residential project under construction in Melbourne and with a construction value of $221 million, the design is the work of architecture firm Fender Katsalidis. Perhaps Fulton Lane's highlight is the rapidly emerging exterior façade which is a contrast of black glazing accentuated by angular aluminium composite panel clad that changes colour from green to yellow to silver depending upon the viewer's angle.

Closer to street level podium to both residential towers are heavy with timber and a green arbor façades, providing a more engaging interface with the streetscape.

According to Hickory Group highlights of the Fulton Lane build include:

<ul>
<li>Extensive value management including reworking B3 basement size to reduce piling and excavation, two stage construction programme starting with public areas in Stage 1</li>
	<li>Environmental efficiencies to achieve a 4 star rating including energy efficient lighting, use of recycled materials, recycling rainwater for common toilets and irrigation</li>
	<li>At Level 41, one third of the floor plate is a ‘skydeck’ which will be exclusively available to residents as an interactive community area.</li>
</ul>
<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_1536.jpg" rel="gallery-all" title="Fulton Lane as seen from QVM"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/img_1536.jpg?itok=1lKm_V3r" title="Fulton Lane as seen from QVM" width="580"></a>

<figcaption>Fulton Lane as seen from QVM</figcaption></figure>While Apartments.com.au hopes to tour Fulton Lane when complete - which is expected during June 2015 - SP Setia have just signed off on a construction contract for their latest Melbourne development titled Parque Melbourne at 555 St Kilda Road. Hickory Group have snared the build once more for the curvaceous tower which is also designed by Fender Katsalidis.

In complete contrast to Fulton Lane's angular design, the flowing lines of Parque signifies a step-up in presence for SP Setia in Melbourne, with the St. Kilda Road development billed as one of Melbourne most prestigious.

But as for SP Setia's entry project into Australia, no doubt the 1500 future residents of Fulton Lane will like what they see.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image15.jpg" rel="gallery-all" title="Ceremonial trees are hoisted and the exterior facade at its best angle"><img alt="" class="image-article-full-width-580px" height="434" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image15.jpg?itok=fDJ6tXtE" title="Ceremonial trees are hoisted and the exterior facade at its best angle" width="580"></a>

<figcaption>Ceremonial trees are hoisted and the exterior facade at its best angle</figcaption></figure>
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