There are few property developers nationally that can boast a workbook like the ASX-listed developer Cedar Woods. With eight apartment buildings under construction across four states, Cedar Woods is well positioned to take advantage of what Managing Director Nathan Blackburne says is a “national shortage of apartments.”

Cedar Woods purposefully has a diversified portfolio of apartments, townhouses, commercial, and residential communities across the country, enabling the business to remain resilient through market cycles and respond to shifting buyer demand.

Blackburne says there is a great shortfall of housing of all typologies, none more so for apartments. He says that is the case particularly in Perth, where the lack of new apartment projects has been particularly acute.

“Perth has been more affected than Melbourne,” Blackburne explains, noting that over the past five years, “very few new apartment projects” have been launched in either city. Historically, apartments made up around 20 per cent of new housing nationally. Cedar Woods estimates that figure has fallen to around 10 per cent today, a gap they believe must close.

<h2>Apartment appeal rebounding as supply shrinks</h2>

There are signs the tide is turning however. Blackburne says buyer apartment sentiment really picked up in mid 2025. “In October we saw our strongest sales month for apartments in Perth.” The buyer demand has driven their Subiaco apartment development, Incontro, to nearly 70 per cent sold. The increased buyer sentiment has strengthened Cedar Woods’ confidence in bringing forward the next apartment project in Western Australia, a three tower development planned for the prime site on Upham Street in Subiaco, adjacent to Incontro.

Demand is being driven by several factors; the lack of new apartments coming to the market, the increased demand with migration far outstripping the aforementioned supply, and the appetite to live closer to the city.

“Over the past three years, Perth’s population has grown by around 250,000 people, while only around 50,000 dwellings have been delivered,” Blackburne says, adding that more than twice that number would be needed just to keep up.&nbsp;

He said that many buyers are being forced to the urban fringe because of the greater supply of land product, but that, Blackburne argues, is pushing the fringe further out and motivating a re-evaluation of the value of inner- and middle-suburb apartments.

Demographic shifts are helping drive this rethink. Cedar Woods is seeing more boomers downsizing, young professionals entering the market, and a rising number of single-person households. There’s also a growing trend of parents buying apartments for teenage children, motivated by fears that housing prices will become out of reach. “It’s not only a strong investment now, but it can serve as a first home when their children move out.”

<h2>National diversification strategy</h2>

Cedar Woods’ strategy is not limited to Perth. Blackburne outlines their aim to diversify by price point, product type, and geography, which “gives us a broad customer base and smoother earnings profile.” Throughout their markets, they’re combining apartments, townhouses, and masterplanned communities, allowing flexibility to pivot toward undersupplied segments as demand evolves.

In Victoria, Cedar Woods is pressing ahead with a major site in Fairfield, just northeast of Melbourne’s CBD, a site which Blackburne says the company has had its sights on for many years. They are planning to deliver three towers with over 300 apartments, with the plans likely to be submitted in early 2026.

Blackburne also expresses optimism about broader inner-Melbourne supply dynamics. 
 
“While Melbourne’s apartment market is better supplied than Perth’s, and population growth remains strong, Cedar Woods believes the current stock will be absorbed quickly,” Blackburne says, however he warns that policy disincentives remain. “In Victoria … there are quite a lot of obstacles for apartment buyers,” he says, adding that the industry is working with the state government to “remove those barriers” and avert prolonged undersupply.

Cedar Woods has plans on the desks of the VIC Government to develop a 20-storey tower in Southbank, in the heart of Melbourne’s arts precinct. Designed by Rothelowman, the proposed tower will deliver 180 apartments, ranging from studios to three-bedrooms, along with creative amenity space devoted to arts and digital industries, a food and drink tenancy at street level, and a 700sqm recreation deck with indoor lounge space will provide a resident amenity hub.

Blackburne frames the project as a response to Melbourne’s growing undersupply of signature inner-city living. “We saw a thematic: a looming undersupply in inner-Melbourne, particularly in high-quality apartments, and wanted to capitalise on that,” he says. The site’s proximity to the Melbourne Arts Precinct, key tram lines, and Southbank’s cultural fabric makes it especially appealing, Blackburne says.

<h2>Charting the course forward</h2>

On top of the apartment developments underway and planned in Perth and Melbourne, Cedar Woods has a multi-stage apartment development in Brisbane’s Woolloowin, and several years remaining on their masterplanned communities in Williams Landing in Melbourne and Glenside in Adelaide, both of which offer a mix of apartments and townhouses.

Blackburne says the developer has been able to mitigate some of the macro risks currently at play in the new development space, particularly in the construction sector.

“Cedar Woods has been able to make many apartment projects work because of good buying of the raw land in the first place, as well as its strong pipeline of apartment projects, enabling the company to attract builders to build deep, multi-year relationships.”&nbsp;

For Cedar Woods, 2026 is set to be significant, with anticipated approvals and submissions laying the groundwork for fresh apartment supply and multiple launches in 2027.

&nbsp;

Joel Robinson

Cedar Woods ramps up apartment development amid Australia’s deepening housing shortfall

Rockdale has long been characterized as a suburb on the cusp. Well-located, well-connected, but historically underserved by modern apartment offerings.

It has everything going for it: outstanding connectivity to the Sydney CBD, just four train stops to Central Station, strong local amenity anchored by Roc​kdale Plaza and a growing main-street dining scene, and enviable proximity to Brighton-Le-Sands. The six-kilometre beachfront is lined with bayside restaurants, cafés, and walking paths, giving residents a lifestyle typically associated with much more expensive coastal suburbs.

What Rock​dale has lacked is high-quality contemporary apartments. Most existing developments date back several decades, with floorplans that no longer support modern living needs, and buildings constructed long before today’s standards in engineering, efficiency, and sustainability.

Lender, fund manager and apartment developer Princeton identified the gap early. Seeing all the right ingredients in Rockd​ale, transport, lifestyle, retail, and affordability, they set out to deliver what the suburb was missing. Their answer is <a href="https://www.apartments.com.au/new-apartments/marque-rockdale-602-608-princes-highway-rockdale-nsw-2216">Marque Rockdale</a>, a collection of 58 one-, two-, and three-bedroom apartments now nearing completion just a short walk from Ro​ckdale Plaza, home to over 50 specialist retailers and anchored by&nbsp;Woolworths, Big W and Aldi.

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Understanding they would be resetting the benchmark for the area, Princeton focused on ensuring buyers received best-in-class quality, longevity, and protection.

A major step was securing the sought-after Latent Defects Insurance policy from Resilience Insurance. This policy protects apartment buyers from structural or waterproofing defects for the first 10 years of the building’s lifecycle. Crucially, it is first-response insurance, meaning that if an issue arises, the insurer pays immediately for remediation—rather than waiting for lengthy investigations to determine fault before work can begin. For purchasers, it offers an unprecedented layer of security rarely seen in Sydney apartment projects.

During construction, independent building inspection firm SDSS has been providing Technical Inspection Services, bringing highly specialised construction experts on-site at key stages to ensure workmanship meets the highest standards. The project is being built by Coplex, an iCIRT-rated construction company, and throughout the build SDSS has frequently referred to <a href="https://www.apartments.com.au/new-apartments/marque-rockdale-602-608-princes-highway-rockdale-nsw-2216">Marque Rockdale</a> as one of the best projects currently on their books.

Princeton also doubled down on comfort, acoustics, and livability.&nbsp;As well as being the only building along Princes Highway with a landscaped buffer between the building and the road, Princeton has purposefully included double-glazed windows in all apartments to reduce noise.

Apartments feature double-glazed, noise-reducing windows and ducted air conditioning in every residence.&nbsp;In addition to the project’s transport convenience, Princeton has partnered with GoGet Car Share to provide a dedicated GoGet vehicle housed permanently within the building. Residents will receive a free annual GoGet membership, paying only usage fees, offering a flexible alternative to owning a second car and enhancing the project’s sustainability credentials.

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Residents will enjoy an exclusive rooftop oasis, purpose-designed as an extension of their living space. The communal rooftop includes BBQ facilities and outdoor entertaining areas, a&nbsp;pergola-shaded dining zone, a dedicated children’s play space, and a landscaped herb garden.

Princeton and Coplex is approaching completion of <a href="https://www.apartments.com.au/new-apartments/marque-rockdale-602-608-princes-highway-rockdale-nsw-2216">Marque Rockdale</a>, and are expecting residents to move in early in the new year. The mix of apartment configurations and price points have been a hit with young professionals, those who need to commute to the CBD, and families who appreciate doorstep amenity.

“Marque is a place where residents will be proud to call it home," Princeton Head of Development George Young says.

"We’ve worked really hard with Coplex and our design team to deliver an incredible building for the future home owners to make their own. The homes are all designed to allow the residents to make it their own, a place to belong and live a stylish urban life."

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Marque Rockdale sets a new standard of apartment living in Sydney's south

Plans to revitalize the&nbsp;long-established Benowa Gardens Shopping Centre into a mixed-use community combining living, shopping, dining, health and wellbeing facilities, have been proposed to the Gold Coast City Council.

The Benowa Gardens Urban Village proposal by Benowa Gardens Holdings seeks to transform the 17,660 sqm site at <a href="https://www.apartments.com.au/new-apartments/203-ashmore-road-benowa-qld-4217">203 Ashmore Road</a> into a contemporary, sustainable destination that reflects global trends in modern community design while retaining the familiar local character residents value.

The site is bordered by Ashmore and Benowa Roads and Carrara, with ready access to Pindara private hospital, four schools, TAFE, sports fields and the nearby Botanic Gardens.

Benowa Gardens Holdings is seeking a preliminary Council approval only for its proposed masterplan and variations to the site’s Neighbourhood Centre zoning.&nbsp; 
Formal Public Exhibition commenced Friday and also marks the start of comprehensive community consultation with surroundings residents, schools, P&amp;Cs, existing retailers, nearby sporting clubs, arts groups and Botanic Gardens volunteers.

Designed by Neylan Architecture, the masterplan envisions around 413 new apartments, complemented by upgraded retail, dining, and wellness amenities as part of 10,000 sqm of retail, and 9,630 sqm of office space/medical suites.

The development will feature green open spaces, shaded promenades, landscaped terraces, pedestrian walkways, and expanded healthcare and lifestyle services in synergy with the neighbouring Pindara Private Hospital and local schools.

<img alt="Benowa" data-entity-type="file" data-entity-uuid="244f4d54-2e67-4141-92b8-78d5735f47c2" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202025-11-26%20at%2012.47.34%E2%80%AFPM.png?VersionId=FmF5lzhpwVZc7POsdB770TJ_Bf2c0od8" />

“This concept embraces the way people increasingly want to live - safely, conveniently, and within strong local communities,” said Patrick Lu, Director of Benowa Gardens Holding.

“Benowa Gardens will set a new benchmark for integrated living on the Gold Coast. It’s a thoughtful, community-minded evolution that brings global best practice in urban design to one of the city’s most established areas.”

Lu said this isn’t just a redevelopment, it’s a renewal with purpose.

“Benowa Gardens has served the community for decades. Our goal is to ensure it continues to do so for generations to come, as a lively, connected Urban Village where people can truly live, work and thrive. We’re already talking to school leaders and the community to seek their feedback on our proposal, and have taken on board their ideas to improve student safety with additional “traffic calming” measures on Carrara Street. We’re conducting meaningful and sincere consultations and want to play our role in preserving and enhancing the local community."

The proposed redevelopment aims to deliver tangible benefits across the Benowa and wider Gold Coast community, including:

<ul>
	<li>Improvement of retail amenity, to capture the under-served local market demand and keep the local business at their local shopping centre.</li>
	<li>Housing diversity; offering a range of apartment types for key workers, downsizers, and local families who wish to remain in the area.</li>
	<li>Enhanced shopping and dining; revitalised retail spaces designed to support local businesses and attract more visitors.</li>
	<li>Health and wellbeing access; additional medical and wellness amenities to complement existing local facilities.</li>
	<li>Improved traffic flow and access; two new access points, upgraded intersections, upgrade pedestrian pathway’s signal and proposed upgrade of pedestrian and cycle connections/space to improve safety and convenience, especially for school children.</li>
	<li>Environmental sustainability; energy-efficient design, green rooftops, and water-sensitive landscaping to reduce emissions and enhance comfort.</li>
	<li>Local jobs and investment; supporting hundreds of construction and long-term roles while stimulating local economic growth.</li>
</ul>

The group behind the project boasts extensive experience in the property development industry, both in Australia and international markets. Over the past 23 years, the group has been involved in the development and management of a diverse portfolio of assets including residential dwellings, shopping centres, bulky-goods stores, community and medical facilities, childcare centres, offices, hotels, and taverns, across Brisbane, Ipswich, and the Gold Coast.

Benowa Gardens to become new mixed-use urban village

Demand for townhouses in Melbourne’s inner west has surged as buyers seek the elusive combination of space, affordability, and location.&nbsp;

With family-first apartments increasingly rare and standalone homes often out of reach, townhouses have emerged as the new sweet spot, delivering generous living areas with lower maintenance needs within close proximity to the Melbourne CBD.&nbsp;

<a href="https://www.apartments.com.au/new-townhouses/kings-lane-south-kingsville-50-58-new-street-south-kingsville-vic-3015">Kings Lane</a>, the new under-construction townhouse development by the family-owned developer&nbsp;<a href="https://www.apartments.com.au/developers/blue-run">Blue Run</a>&nbsp;in South Kingsville, responds directly to this trend. Comprising just 25 residences designed by <a href="https://www.apartments.com.au/architects/rothelowman">Rothelowman</a>, the project offers a compelling alternative to both apartment downsizers and family upsizers. With three-bedroom homes priced under $1 million, it presents one of the area’s rare attainable pathways to townhouse living less than eight kilometres from the CBD.

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<a href="https://www.apartments.com.au/developments/south-kingsville-vic-3015">South Kingsville</a> itself is quietly becoming one of Melbourne’s most dynamic pockets of urban renewal. Flanked by the established appeal of Yarraville, Newport and Williamstown, the suburb balances quiet, village-like streetscapes with major infrastructure upgrades and a growing slate of retail, dining and lifestyle amenity.&nbsp;

Kings Lane occupies a well-connected site at 50–58 New Street, just off Blackshaws Road and within walking distance of the emerging Union Quarter precinct, a major retail destination anchored by Woolworths, specialty food outlets and wellness services.

A 400-metre stroll brings residents to the Vernon Street shops, a local favourite known for its mix of independent grocers, cafes and family-run eateries. For broader shopping options, Altona Gate Shopping Centre and Yarraville Square are both within a short drive. Spotswood IGA and the Williamstown retail strip further broaden the convenience of daily essentials.

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Dining options in the area lean toward eclectic and community-driven, with standouts like Rocco’s Deli, Dad and Dave’s, and Pizza d’ASPORTO offering a range of casual and elevated menus. Cafés such as Hudson Road Wine &amp; Beer and Blacksheep Coffee add to the lively yet local feel of the neighbourhood.

Green space is another hallmark of life at Kings Lane. Edwards Reserve is close enough for morning walks or casual sport, while larger parks like Newport Lakes, Yarraville Gardens, and Cruickshank Park are all a few minutes’ drive away. More than half of the nine-hectares of new green space or parkland being created as part of the West Gate tunnel works is located just at the end of New Street, the same street as Kings Lane.

&nbsp;

For those with school-age children, South Kingsville is home to a range of quality childcare centres and schools, including Kingsville Primary, Spotswood Primary, and Williamstown North Primary. Community Children’s childcare and South Kingsville Preschool are nearby, making the suburb particularly attractive to young families.

Transport links continue to improve, with Spotswood Station and the West Gate Freeway both within a five-minute radius. Future upgrades, including the proposed sky rail for Newport and Spotswood, and the delivery of the West Gate Tunnel project, promise even better access to the CBD and Melbourne Airport in the years to come.

Kings Lane's 25 all-electric townhouses are currently under construction, and will complete in late 2026.

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Staff Writer

Kings Lane townhouses offers rare value in Melbourne's thriving inner west

Developer-builder <a href="https://www.apartments.com.au/developers/billbergia">Billbergia</a> has set a new apartment price record for <a href="https://www.apartments.com.au/developments/rhodes-nsw-2138">Rhodes</a>, a suburb the company has been instrumental in transforming over the past two decades.

The milestone follows the delivery of thousands of apartments across the harbourside peninsula, culminating in the $4.5 million sale of a 220 sqm penthouse in the <a href="https://www.apartments.com.au/buildings/rhodes-central-oasis-39-marquet-street-rhodes-nsw-2138">Rhodes Central Oasis</a> building, which Billbergia completed earlier this year. It is the first apartment in Rhodes to surpass not only the $4 million mark for settled sales, but also the $3 million mark, eclipsing the previous $2.75 million record set in 2021.

The purchaser had originally secured several apartments in the 40-storey tower off the plan as investments. During settlement, she spent more time in the Rhodes area and was so impressed with the building that she decided to downsize from her Northbridge home into the four-bedroom plus MPR penthouse.

The sale underscores the long-term work Billbergia has undertaken in Rhodes since the early 2000s. The company, rated 4.5 Gold Stars under the NSW iCIRT system, identifying it as one of the state’s most trustworthy and financially secure developers, was a pioneer of the area’s urban renewal. What was once a heavily industrial waterfront has become one of Sydney’s most successful examples of transit-oriented development.

<img alt="Billbergia" data-entity-type="file" data-entity-uuid="56093d7f-db18-42f4-bf9b-115bdf76f5f3" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202025-11-26%20at%2011.10.06%E2%80%AFAM.png?VersionId=pca77Mr.H83nwXbJexmaLUAqBewtQ7d9" />

Billbergia is now driving the peninsula’s next major evolution: the most ambitious project in its nearly four-decade history. They are planning the Rhodes Bay Masterplan, an eight-tower, mixed-use precinct on Leeds Street. Currently with the NSW Government’s Housing Delivery Authority which is now championing large-scale projects across the state, the Rhodes Bay Masterplan lays the groundwork for a generational reshaping of this important pocket of Sydney’s Inner West.

The masterplan spans more than 31,000 sqm of amalgamated industrial land along the foreshore, land that has been privately held and inaccessible to the community for more than a century. According to Billbergia’s Development Director, Saul Moran, reclaiming this land for public use is central to the company’s vision. 
 
“What’s so exciting is that we have over 300 metres of privately-held industrialised waterfront, land that’s been locked away for more than 100 years, which we’re bringing back to the community,” he says. “It’s taken many years to assemble sites like these, and the goal now is to transform them into meaningful public space where new homes can be built in an integrated, amenity-rich setting.”

At full completion, the Rhodes Bay Masterplan is expected to deliver over 2000 apartments, with the first 1000 to be completed by 2029. Billbergia’s design focused on nine slender towers, so they could give back more to the ground plane. There will be more than 16,000sq m of new parkland and recreation space, including sports fields, a foreshore play area and waterfront green links. Around 14,600 sqm of retail is also proposed, extending the precinct’s role as a true mixed-use hub.

<img alt="Rhodes Bay" data-entity-type="file" data-entity-uuid="240ffc41-4f26-421a-9606-5c56f6fc2d93" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202025-11-26%20at%2011.05.48%E2%80%AFAM.png?VersionId=BkBxZr7S8CAt1vgNa8AF3zjdc3YuVh0L" />

“Density only works when it’s paired with amenity, transport and open space, and that’s what’s made Rhodes such an amazing success story,” Moran says, adding that the demographic shift Billbergia has seen over the last two decades has informed their future development pipeline in the suburb.

“Rhodes has moved from being largely an investor market to a strong owner-occupier community,” Moran says. “There’s real demand for three-bedroom homes, flexible intergenerational layouts, and apartments people can grow into.”

&nbsp;“We’re designing taller, more slender towers to free up the ground level for sport, recreation and green space. High-density communities thrive when people have the best backyards in Australia, and that’s what we want to create here.”

Demand remains robust, evidenced by Billbergia’s recent results. “We achieved a record sale across the entirety of Rhodes Central just last week,” Moran says. “It shows the depth of confidence buyers have in what’s being built here.”

Billbergia’s vertically integrated model allows them to overcome the recent cost escalation and challenges in the build environment. “Having an in-house construction team lets us control feasibility, value management and quality from day one,” Moran says. “It’s critical in the current market, where construction escalation is at the forefront of every project’s viability.”

The company is also leveraging the NSW Government’s new Housing Delivery Authority process, which Moran describes as a more efficient pathway without compromising design standards. 
 
“We’re really applauding the NSW Government for its efforts to increase housing supply. There’s been a remarkable improvement in how they’re helping deliver more homes, more quickly.”

Billbergia has already commenced construction of Stage One of the Rhodes Bay masterplan. They will be lodging the State Significant Development Application before Christmas.

“We’re moving quickly, but with due care,” Moran says. “This is a generational precinct, and it needs to be done right.”

Billbergia smashes suburb record as Rhodes transformation continues

Ryrie Home

As Australia&rsquo;s fastest-growing regional city, Geelong has evolved rapidly over the past few years and become a popular destination for people looking to make a city swap.

Its close proximity to Melbourne, while still having the small-town community feel, makes it an attractive place for buyers to call the suburb home.&nbsp;

Set to be the next boomtown, construction is well-underway on the&nbsp;Franz&eacute; Development, which&nbsp;will play an important role in the revival of Ryrie Street creating a vibrant arts, entertainment, and hospitality precinct.

[smartcode_project:default project_id=5559 project_image_fid=88241]

Paul Franze, Founder of Franz&eacute; Developments, said that the area has undergone a massive change since they purchased the site back in 2017.

&ldquo;We knew Geelong was on the cusp of transformation and to be at the forefront of the magnitude of the revitalisation is inspiring,&quot; Franze said.

&quot;The Geelong Quarter is to be the Ryrie Street gateway to the city. The new hotel, luxury residences above the hotel and Ryrie Home apartments will create a vibe which will be enhanced by the street level retail and hospitality venues.&quot;.

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Post-pandemic, people are now seeking quality-living and desire a place to live that can provide them more than just a home, but a lifestyle also.

&ldquo;There has been a huge increase in people moving from Melbourne to Geelong who don&rsquo;t just need but expect to be able to have a choice of venues and services that they are accustomed to and Geelong is certainly on the way to creating that choice,&quot;&nbsp;Franze added.

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Inspired by popular mixed-use developments in other metropolitan cities, Geelong Quarter will offer a hotel, luxury residences and apartments, complimented by an activated ground floor urban precinct, anchored by premium dining and hospitality experiences.

Franze Developments has announced it is actively seeking hospitality operators with unique concepts for Geelong locals to enjoy.

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The six available spaces provide opportunity for local business&rsquo; to be part of Geelong&rsquo;s rejuvenated cultural precinct and performing arts centre.

Allan Forsdick, Senior Food and Hospitality Consultant at Future Foods said that Geelong&rsquo;s growth trajectory is likely to accelerate over the coming years with the addition of major projects such as the new home of the Spirit of Tasmania and the Geelong Convention and Exhibition Centre.

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&ldquo;Future Food are very excited to be involved with Geelong Quarter, a premier mixed-use development in Geelong&rsquo;s CBD. From a hospitality perspective we believe that Geelong Quarter will become a new benchmark in this fast-evolving city, complementing the Performing Arts Precinct and the vibrant laneways around Little Mallop Street,&rdquo; Allan said.

Future residents will also benefit from a variety of high-end amenity, including room service, housekeeping, a swimming pool, business centre, flexible meeting, and function spaces, all atop the first newly built hotel in Geelong in over 20 years, Holiday Inn and&nbsp;Suites Geelong.

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The new lifestyle precinct is strategically located 500-meters from the foreshore and the same distance to the CBD, with parks, theatres, public transport, galleries, restaurants, and cafes all within walking distance.

Construction is estimated to be complete by the end of the year.

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Set to be the next boomtown, construction is well-underway on the Franzé Development, which will play an important role in the revival of Ryrie Street creating a vibrant arts, entertainment, and hospitality precinct.



alisonwarters@gmail.com

Geelong Quarter development construction on track for 2022 completion

Investors have been flocking to Ryrie Home, Franz&eacute; Developments&rsquo; latest mixed-use development that forms part of the new Geelong Quarter.

Located at 44 Ryrie Street, Ryrie Home sits in the heart of the regional city&rsquo;s art precinct, pitching its proximity to Melbourne and cheaper housing prices as a drawcard for investors and owner-occupiers alike.

The project was listed as Urban&#39;s most popular investor project for Q1 2021 thanks to Geelong&rsquo;s low vacancy rate of 1.7 per cent and the 10 per cent per annum growth in apartments over the last three years.

And the transport improvements in Geelong, including the $100 million fast rail and the&nbsp;$6.7 billion Westgate Tunnel which will shave 20 minutes off any commute, has investors keen on securing a property in the growing area.

[smartcode_project:default project_id=5559 project_image_fid=88241]

Population growth is always a key driver for increased demand in the residential market, especially in regional areas.

With Geelong&rsquo;s population growth forecast at 3.14 per cent per annum, the demand for housing tends to&nbsp;yield consistent returns.

Geelong supports over 100,000 jobs, with Greater Geelong&#39;s output of economic development pegged at over $31 billion.

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The previously industrial city on the western edge of Port Phillip Bay is changing into one driven by services, as a range of major businesses shift head offices to Geelong.

Among these include Qantas, KFC, WorkSafe, Jetstar and the NDIA federal government agency administering the National Disability Insurance Scheme.

There&#39;s further development of new buildings, including the $174 million Geelong Convention Centre on the waterfront which will have 1000 seats and an exhibition centre.

There will be a new $91 million HQ for the Geelong council with 10,000 sqm of office space. Nearly $175 of increased tourism expenditure will come from the Spirit of Tasmania, which will relocate to the Geelong Port by 2029.

[smartcode_project:default project_id=5559 project_image_fid=88246]

Property investors are also being drawn to the region with the Bellarine Village Shopping centre selling for $38 million, and investment giant Brookfield looking to sell their 50 per cent stake in Geelong Port, which some investors say has a $1.8 billion value.

Ryrie Home is a short walk from the train station, shopping, dining, and the foreshore, as well as educational offerings, including Deakin University, which has over 60,000 students.

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The ground floor of the development will be activated with a curated selection of retail stores for buyers&rsquo; convenience.

The new development is a contemporary residential space in a well-connected village.

Designed by Architectus, the project boasts an authoritative and restrained grid fa&ccedil;ade, pedestrian laneways, commercial retail, and F&amp;B spaces, as well as hotel and residential lobbies.

Each residence has been cleverly planned to deliver great amenity, comfort and abundant storage, including a dedicated laundry room.

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Investors have been flocking to Ryrie Home, Franzé Developments’ latest mixed-use development that forms part of the new Geelong Quarter

max.kwok_55688

Why Ryrie Home, Geelong apartments have been a hit with investors

Over half the residences in the 14-storey Ryrie Home tower, the first stage of Franz&eacute; Developments&rsquo; Geelong Quarter project, have been sold.

Presales in this stage were &ldquo;north of&rdquo; $30 million and apartments in that building sold on average for $9,000 per square metre, MaxCap&rsquo;s state director for Victoria, Johnny Woodhouse, told the AFR last month.

Non-bank lender MaxCap Group is providing the development with a $97 million first-mortgage facility for the construction of the two-tower residential and hotel complex.

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Offering a collection of one, two and three-bedroom residences, Ryrie Home is set to deliver 109 apartments in the heart of Geelong&rsquo;s arts precinct.

Designed by Architectus, the distinctive building of glass and sleek, contemporary lines exudes a bold character.

[smartcode_project:default project_id=5559 project_image_fid=88242]

The material choices are a nod to the strength that defines Geelong&rsquo;s character, said principal architect Oliver Mayger.

<blockquote>
&ldquo;Ryrie Home has drawn upon the history of Geelong and its architectural vernacular. The robust materiality and strong compositional order of the brick woolstore are defining markers of the city character and are considered through our podium scale and design&rdquo;, he said.
</blockquote>

The interiors have been thoughtfully designed to ensure efficient, flowing spaces, and feature open-plan living space, floor-to-ceiling windows, and an abundance of natural light.

[smartcode_project:default project_id=5559 project_image_fid=88244]

According to the developers, project completion is on track for late 2022 with privately-owned Maxcon Constructions leading the construction.

Construction is well underway with the tower crane up and the structure now seen coming out of the ground.

<img alt="" height="667" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/screen_shot_2021-08-13_at_9.43.46_am.png" title="construction image" width="988" />

Ryrie Home is a connected vertical village, featuring a communal rooftop lounge with barbeque and dining facilities overlooking Corio Bay and Geelong CBD.

[smartcode_project_cta: project_id=5559]

Over half the residences in the 14-storey Ryrie Home tower, the first stage of Franzé Developments’ Geelong Quarter project, have been sold

Over 50% of Ryrie Home, Geelong apartments sold as structure comes out of the ground

If you&#39;re looking for an affordably priced home, without compromising on quality or style, Geelong Quarter&#39;s latest addition,&nbsp;Ryrie Home, is a truly unique find.

With exceptional design by&nbsp;Architectus&nbsp;and delivered by the innovative team at&nbsp;Franz&eacute; Developments, these apartments won&#39;t be on the market long.

[smartcode_project:default project_id=5559 project_image_fid=88242]

Offering a collection of one, two and three-bedroom residences, Ryrie Home puts the focus on what really matters, and joy in the simplest pleasures.

We recently spoke with Franz&eacute; Developments&rsquo; director Paul Franz&eacute; to discuss the project&rsquo;s high-quality apartments.

MK: What are the highlights of Ryrie Home and what is attracting buyers to the project?&nbsp;

PF: There&#39;s a number of features that have been attracting buyers to Ryrie Home and helping it stand out in the marketplace.

Firstly, the central location in the arts precinct of Geelong CBD has&nbsp;even very appealing, as has the Residents Rooftop and&nbsp;private dining room with views over the&nbsp;city and bay.

[smartcode_project:default project_id=5559 project_image_fid=88243]

The interior design of the apartments by&nbsp;Architectus, 2.85m high ceilings and the high-quality&nbsp;finishes and fixtures have also been a big drawcard.

MK: What was the design brief for Architectus?&nbsp;

PF: To create high quality, liveable apartments that will stand the test of time.&nbsp;

MK: Where have buyers come from, and who is the development appealing to?&nbsp;

PF: A lot of our buyers have come locally from Geelong. Ryrie Home is appealing to&nbsp;first home buyers and young&nbsp;professionals as well as investors, some of whom are planning to downsize into their apartment at a later date.&nbsp;

[smartcode_project:default project_id=5559 project_image_fid=88246]

MK: What else does the Geelong Quarter community offer residents?&nbsp;

PF: The Ryrie Home residents have access to a Residents Rooftop with BBQ&rsquo;s, generous gardens and lots of seating, and of course the Northern bay views.

There is also an internal dining room that can be booked by the residents to host larger dinners or parties. On the ground plane, there is an abundance of retail offerings which will include restaurants, cafes, wine bars and a&nbsp;Gelateria.&nbsp;

MK: Why did you choose Geelong? Does this area offer strong investment opportunities?&nbsp;

PF: Geelong is the fastest growing regional city in Australia and it&#39;s truly a city on the rise. It&rsquo;s the perfect place to invest.&nbsp;

[smartcode_project:default project_id=5559 project_image_fid=88249]

MK: Where is the current buyer enquiry coming from?&nbsp;

PF: The majority of our enquiry is from local buyers in Geelong and the surrounding region. We have also had a spike of enquiry lately from Melbourne residents looking for a sea change.

[smartcode_project_cta: project_id=5559]

Offering a collection of one, two and three-bedroom residences, Ryrie Home puts the focus on what really matters, and joy in the simplest pleasures

Everything a buyer needs to know about Ryrie Home at Geelong: Five minutes with Franzé Developments

Ryrie Home, the latest development from Franz&eacute; Developments, is set to deliver Geelong&rsquo;s first major hotel and apartment project in 20 years.

The development will deliver a landmark Holiday Inn tower, 16 luxury apartments at&nbsp;Ryrie Residences, and a separate 11-storey tower,&nbsp;Ryrie Home.

Ryrie&nbsp;Home encapsulates timeless style, giving you the perfect canvas to make your new home your own in Geelong.

We recently spoke with the&nbsp;principal architect Oliver Mayger at&nbsp;Architectus to discuss the luxury development.

MK: How many residential projects have Architectus done in Victoria?

OM: Nationally we have completed approximately 25.&nbsp;The residential sector in Victoria is relatively new, with focused growth over the past six years.&nbsp;

In Victoria, we have completed three, currently have three&nbsp;under construction, and 18 in the&nbsp;design&nbsp;stage.

[smartcode_project:default project_id=5559 project_image_fid=88241]

MK: What spoke to you about Ryrie Home in particular?

OM: Primarily the opportunity to propose a higher density living typology outside of the City of Melbourne, and to create a new mixed-use precinct, and public realm, which keyed into and capitalised on Geelong&rsquo;s Cultural Precinct.

MK: What was the brief from Franz&eacute; Developments for the mixed-use development?

OM: A contemporary Architectural response, providing diverse living typology&rsquo;s from one to four-bedroom apartments and a new hotel, all capitalising on the stunning views across Corio Bay and the Botanical Gardens

[smartcode_project:default project_id=5559 project_image_fid=88249]

MK: Where did you take your inspiration from?&nbsp;

OM: Geelong is a city with a rich heritage of prominent buildings that mark the corner of intersections and are recognisable meeting points. These buildings define the structure of the central city grid and are typically characterised with increased height, a chamfered corner to the building mass and a canopy at street level.

The repurposing of this site is another example of Geelong&rsquo;s transition from a primarily agricultural and manufacturing base to a centre for services and innovation. The site&rsquo;s vision is to embrace and support this new direction whilst celebrating what Geelong was built on.

[smartcode_project:default project_id=5559 project_image_fid=88243]

The material choices and fa&ccedil;ade articulation are a nod to the strength and robustness that define Geelong&rsquo;s character and its legacy of craftsmanship and quality.

Ryrie Home has drawn upon the history of Geelong and its architectural vernacular. The robust materiality and strong compositional order of the brick woolstore are defining markers of the city character and are considered through our podium scale and design. &nbsp;

Automotive production underpinned Geelong&rsquo;s economy for almost 90 years, with the first Model T rolling out of an improvised wool storage warehouse in 1925. That history has left a legacy of metal manufacturing and craftsmanship that is reflected in the upper levels of the proposal.

MK: How important is the choice of materials in a project such as this?

OM: Critical, our work is always aspiring to be contextual and of its place.&nbsp; The study of materials and textures and neighbourhood scale within the precinct and the city of Geelong informed a material palette and strategy for addressing all components of the building.

An authoritative and restrained grid is articulated on every fa&ccedil;ade in various but consistent compositional forms. This element assists in referencing the central Geelong building street wall presence.&nbsp;

[smartcode_project:default project_id=5559 project_image_fid=88242]

The formal motive and materiality of the street wall creates a composition that is considerate of a human experience of its scale. The hand-laid brick element also binds the different programs together and creates a notion of material consistency in the proposed building.

MK: Which part of the project are you most looking forward to seeing when completed?

OM: We have created a new public connection through our site from Ryrie Street to Cuzens Place, driving our built form response and allowing us to activate these resulting laneways and edges with commercial retail and F&amp;B spaces aswell as the hotel and residential lobbies. &nbsp;

This new lane connects visually with the existing connections through to Johnstone Park and reinforces the pedestrian connectivity through to the foreshore.&nbsp;

We are keen to see these spaces activated and hope they enable additional pedestrian connections from our site to the south through to Fenwick Place and Little Ryrie Street

[smartcode_project:default project_id=5559 project_image_fid=88244]

"Ryrie Home has drawn upon the history of Geelong and its architectural vernacular. The robust materiality and strong compositional order of the brick woolstore are defining markers of the city character and are considered through our podium scale and design"

The design details: Architectus discuss the design principles of Ryrie Home at Geelong

Ryrie Home is the most recent mixed-use project delivered by Victorian developer Franz&eacute; Developments.

Having officially broken ground in April, the tower is on its way to become Geelong&rsquo;s first major hotel and apartment project in 20 years.

[smartcode_project:default project_id=5559 project_image_fid=88241]

Geelong is the fastest growing regional city in Australia, driven by employment opportunities, education, infrastructure and its coastal lifestyle.

Urban chats with a local first home buyer, who has recently secured their first property at the luxury project, which was listed as Urban&#39;s most popular investor project for Q1 2021.

MK: What made you decide to buy off-the-plan rather than an existing dwelling?

FBH: The government grants on offer as well as the price certainty of buying off the plan. I&rsquo;ve wasted too much time researching and inspecting established properties and then being blown out of the water at auction!

[smartcode_project:default project_id=5559 project_image_fid=88245]

MK: Which apartment configuration did you opt for, and what led you to narrow down your decision to the apartment you have purchased?

FHB: I opted for a one-bedroom apartment with the easterly aspect! It enjoys views over the city and towards the bay aswell as the morning sun.

MK: Were you already looking for property when you discovered Ryrie Home?

FHB: Yes, I have been looking around the Geelong area for the best part of a year.

[smartcode_project:default project_id=5559 project_image_fid=88244]

MK: Did you have a set of criteria that your first home had to meet?

FBH: I wanted a property in a convenient location with a good clean layout and high-quality design.

MK: What do you love most about what Ryrie Home has to offer residents?

FHB: The Residents Rooftop area and the ground level retail amenity. It&rsquo;s going to be a great place to host a BBQ on a warm summers night.

[smartcode_project:default project_id=5559 project_image_fid=88243]

MK: What was it like negotiating with the sales agent and the team at Franz&eacute; Developments?

FBH: The sales agents were great to deal with. Very knowledgeable and helpful. It was actually a fun experience learning more about the project and selecting the perfect apartment for me!

MK: Is this your first property purchase? How did you find the due diligence research and purchase process?

FBH: Yes, it was my first purchase. The sales agents at the display suite gave us lots of information and we found the internet a great source of information too.

Lots of helpful websites to help refine our search which ultimately led to our decision to buy at Ryrie Home.

[smartcode_project:default project_id=5559 project_image_fid=88248]

MK: What advice would you have for other first home buyers?

FBH: Do your homework and find an agent that genuinely wants to help you make the right decision.

[smartcode_project_cta: project_id=5559]

First home buyers at Ryrie Home purchased an off-the-plan property after wasting too much time inspecting established homes only to be “blown out of the water at auction”


Why I purchased: Local first home buyers secure an apartment at Geelong's Ryrie Home development

Ryrie Home is the latest development from Franz&eacute; Developments.

The mixed-use development, which broke ground earlier this year, is set to deliver Geelong&rsquo;s first major hotel and apartment project in 20 years.

Designed by&nbsp;Architectus,&nbsp;Ryrie&nbsp;Home will deliver a landmark Holiday Inn tower, 16 luxury apartments at&nbsp;Ryrie&nbsp;Residences, and a separate 11-storey tower,&nbsp;Ryrie&nbsp;Home.

As <a href="/news/vic/urbans-most-popular-vic-apartments-for-investors-in-q1-2021" target="_blank">Urban&#39;s most popular investor project for Q1 2021</a>, it&#39;s more than just the location&nbsp;that stands out. But with prices starting as low as $350,000, its both affordable and appealing.

Ryrie Home has been so popular with investors&nbsp;likely due to them eyeing its huge potential to downsize later in life.

[smartcode_project:default project_id=5559 project_image_fid=88241]

Geelong is well-known and much loved for its big city feel, without the congestion. Affectionately called G-Town, everything is within easy reach, so you can spend more time doing the things you love, be it sports, shopping, or exploring the caf&eacute;s and diverse eateries.

Situated at 44 Ryrie Street, Ryrie Home holds a prime position in the center of Geelong a short walk from the acclaimed Geelong Gallery.

Placed on a main thoroughfare the development is 5 minute walk from shopping centres,&nbsp;boutiques and a number of dining establishments.

<a href="/buildings/ryrie-home-geelong-44-ryrie-street-geelong"><img alt="" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/geelong.png" /></a>

Slightly beyond those is a Cinema and the MoPa Museum. And further afield&nbsp;are acclaimed dining institutions like&nbsp;Restaurant IGNI and the&nbsp;Empire Grill

Try taking the bike for a ride along the Geelong waterfront and experience the beaches and Royal Geelong Yacht Club, or enjoy an evening out by the water at bars like the Sailors Rest or Edge Geelong.

If you are looking for an exercise alternative to the nearby Fitness First, there is always Johnston Park

[smartcode_project:default project_id=5559 project_image_fid=88245]

The project features exposed concrete ceilings and floor-to-ceiling windows, merging a minimalist aesthetic with a sense of modern luxury in the bayside location.

Every&nbsp;home in the development features&nbsp;a private balcony where you can enjoy the panoramic bay views and alfresco dining year-round.

The 109 residence mixed use tower draws on its Geelong Quarter location part of the fastest growing regional city in Australia.



jordan_55689

Walking tour: What's within walking distance from Geelong's Ryrie Home apartments?

Victorian developer Franz&eacute; Developments has officially broken ground at their Geelong Quarter development, set to deliver Geelong&rsquo;s first major hotel and apartment project in 20 years.

The development, which broke ground on Wednesday, will deliver a landmark Holiday Inn tower, 16 luxury apartments at Ryrie Residences, and a separate 11-storey tower, Ryrie Home.

[smartcode_project:default project_id=5559]

Designed by Architectus, Ryrie Home encapsulates timeless style, giving you the perfect canvas to make your new home your own in Geelong.

Geelong is the fastest growing regional city in Australia, driven by employment opportunities, education, infrastructure and its coastal lifestyle.

&ldquo;Life is simpler in Geelong&rdquo;, the project marketing reads. &ldquo;You can take your time, and have everything you need for the way you want to live.&rdquo;

All homes at Ryrie Home feature a private balcony where you can enjoy the panoramic bay views and alfresco dining year-round.

<a href="/buildings/ryrie-home-geelong-44-ryrie-street-geelong"><img alt="" height="5529" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/geelong-quarter-44-ryrie-street-geelong-39bfcf2a4e4c879d068aec6f67c34916_0.jpg" width="5026" /></a>

The project features exposed concrete ceilings and floor-to-ceiling windows, merging a minimalist aesthetic with a sense of modern luxury in the bayside location.

The median sale price for apartments in Geelong has grown significantly, on average 10 per cent per annum over three years, suggesting strong capital growth returns for investors and owner-occupiers alike.

Boasting the perfect balance of lifestyle and opportunity, the development is located within walking distance to a selection of eateries and is situated nearby the Geelong train station.

<a href="/buildings/ryrie-home-geelong-44-ryrie-street-geelong"><img alt="" height="4784" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/geelong-quarter-44-ryrie-street-geelong-7a2d09ff003d91982e5f40427c457856.jpg" width="8210" /></a>

Ryrie Home offers a unique opportunity to enter a developing market, with an entry price at just $375,000 for a one-bedroom, one-bathroom apartment.

The project is expected to be completed in 2022.

The Victorian developer has officially broken ground at their Geelong Quarter development on Wednesday, set to deliver Geelong’s first major hotel and apartment project in 20 years

Franzé Developments break ground at mixed-use Geelong project, Ryrie Home

If you&#39;re looking for an affordably priced home, without compromising on quality or style, Geelong Quarter&#39;s latest addition, <a href="/buildings/ryrie-home-geelong-44-ryrie-street-geelong">Ryrie Home</a>, is a truly unique find. With exceptional design by Architectus and delivered by the innovative team at&nbsp;Franz&eacute; Developments, these apartments won&#39;t be on the market long.

Check out our video tour:

<iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="415" src="https://www.youtube.com/embed/C6-kjIF3XfQ" width="660"></iframe>

RYRIE HOME&nbsp;AT A GLANCE

Developer:&nbsp;<a href="/developers/franze-developments">Franz&eacute; Developments</a>

Architect:&nbsp;<a href="/architects/architectus">Architectus</a>

Location: 44 Ryrie Street, Geelong VIC 3220

Number of residences: 109

<figure><a class="colorbox colorbox-insert-image" href="/buildings/ryrie-home-geelong-44-ryrie-street-geelong" rel="gallery-all" target="_blank" title="Ryrie Home. Image supplied. "><img alt="" class="image-article-full-width-580px" height="908" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/ryriehome-urban_2.jpg?itok=8cWOKpNU" title="Ryrie Home. Image supplied. " width="580" /></a>

<figcaption>Ryrie Home. Image supplied.</figcaption>
</figure>

The minimalist aesthetic of each property features exposed concrete ceilings and floor-to-ceiling windows bringing a sense of modern luxury.&nbsp;All homes feature a private balcony where you can enjoy the panoramic bay views and alfresco dining year-round.

<figure><a href="/buildings/ryrie-home-geelong-44-ryrie-street-geelong"><img alt="" class="image-article_full_width_580px" height="497" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/geelong-quarter-44-ryrie-street-geelong-08f4d1601c99a1f02cf738ed60234039.jpg?itok=AgJJ3pag" title="Ryrie Home. Image supplied. " width="580" /></a>

<figcaption>Ryrie Home. Image supplied.</figcaption>
</figure>

<figure><a href="/buildings/ryrie-home-geelong-44-ryrie-street-geelong"><img alt="" class="image-article_full_width_580px" height="381" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/geelong-quarter-44-ryrie-street-geelong-47ce5c5e6acc5dd4f56565391fc135e5.jpg?itok=oChMGo76" title="Ryrie Home. Image supplied. " width="580" /></a>

<figcaption>Ryrie Home. Image supplied.</figcaption>
</figure>

Each kitchen has been designed with spacious island breakfast bars and includes state-of-the-art Fisher &amp; Paykel appliances, and if you don&#39;t feel like cooking one night, Geelong Quarter has a superb selection of eateries within walking distance or if you&#39;d like to travel further afield, the Geelong Train Station provides a direct route to Melbourne CBD.

<figure><a href="/buildings/ryrie-home-geelong-44-ryrie-street-geelong"><img alt="" class="image-article_full_width_580px" height="678" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/geelong-quarter-44-ryrie-street-geelong-8b9bf1ee905f2b81c4ea7acbc665b1ba.jpg?itok=bxygf9_4" title="Ryrie Home. Image supplied. " width="580" /></a>

<figcaption>Ryrie Home. Image supplied.</figcaption>
</figure>

The bathrooms feature large-format floor and wall tiles with floating vanities and brushed nickel tapware - every detail has been considered.&nbsp;

Ryrie Home&#39;s material palette encapsulates timeless style, with stunning wooden flooring, and your choice of a light or dark design scheme, giving you the perfect canvas to make your new home your own.

If you&#39;d like to enjoy year-round holiday living at Ryrie Home, then <a href="/buildings/ryrie-home-geelong-44-ryrie-street-geelong">request a call from a Ryrie Home sales consultant</a> today via Urban.&nbsp;

Ryrie Home

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