<a href="https://www.apartments.com.au/developments/broadbeach-qld-4218">Broadbeach</a> offers plenty of reasons to live vertically, but moving from a substantial family home into an apartment can expose the compromises of high-density living. Privacy, room for guests and usable living space tend to matter more when an apartment is intended as a permanent home rather than an occasional coastal base.

A typical residential floor at <a href="https://www.apartments.com.au/new-apartments/the-eveleigh-broadbeach-7-9-surf-parade-broadbeach-qld-4218">The Eveleigh</a>, on Surf Parade,&nbsp;contains just four apartments. The 94-residence development by <a href="https://www.apartments.com.au/developers/hirsch-faigen">Hirsch &amp; Faigen</a> is predominantly made up of expansive three-bedroom homes, with a limited collection of half-floor penthouses above.

Across the apartment floors, <a href="https://www.apartments.com.au/architects/rothelowman">Rothelowman</a> has used the relatively limited number of residences to give each home greater access to natural light and outlook. Living spaces extend towards full-height glazing, while a series of bay windows frame selected views across the Pacific Ocean, city and hinterland rather than treating the building edge as a continuous wall of glass.

&nbsp;

[smartcode_project:default project_id=149670 project_image_fid=360965]

“The apartment floors deliver a collection of homes that embrace controlled outlook via a series of bay windows deliberately framing moments of view,” Rothelowman Director Kim Lowman said.

From outside, those projecting forms contribute to the tower’s faceted profile. Strong horizontal and vertical elements establish its proportions, while the changing position of the sun alters the light, shadow and reflection across the façade throughout the day.

The same attention moves inside the apartments, where the material palette combines warm timber, natural stone, metallic detailing and softer curved forms. Kitchens sit within the main living zone, with stone island benches, integrated joinery and European appliances, before the living areas extend towards the glazing and the outlook.

&nbsp;

[smartcode_project:default project_id=149670 project_image_fid=360981]

Three genuine bedrooms provide room to accommodate family and guests, while two secure car spaces and storage address some of the practical considerations that can become more noticeable when moving from a larger home. Feedback from the display suite has centred on the warmth and restraint of the interiors, with buyers commenting that the residences feel like homes rather than conventional coastal apartments.

A limited collection of half-floor penthouses occupies the upper levels, increasing the scale of the living spaces and adding private balconies and elevated finishes. From this position, the outlook extends between the ocean and hinterland.

Outside the private residences, The Eveleigh separates its shared spaces between the podium and rooftop. The podium is centred on wellness, with subtropical landscaping surrounding a swimming pool and pool terrace, yoga garden, private gymnasium, sauna and hot and cold plunge facilities. Landscaped retreats and pavilions provide additional places to sit away from the main recreation areas.

&nbsp;

[smartcode_project:default project_id=149670 project_image_fid=360966]

Higher in the building, a rooftop pavilion and private dining suite sit alongside resident lounge, barbecue and outdoor dining areas, opening towards panoramic views across the ocean, city and hinterland.

“Buyers are no longer just looking for an apartment, but a lifestyle where they can relax, reset, and enjoy a balanced way of living,” Hirsch &amp; Faigen Director of Sales Matt George said.

Interest to date has come from established owner-occupiers and interstate lifestyle purchasers, including buyers planning a future move to the Gold Coast. Many are coming from larger homes and want to reduce ongoing maintenance without giving up space for family and guests, privacy, two car spaces or the ability to entertain at home.

&nbsp;

[smartcode_project:default project_id=149670 project_image_fid=360969]

Much of that daily life can also take place beyond the building without requiring a drive. Kurrawa Beach and Pratten Park are an easy walk from Surf Parade, while Pacific Fair, Oracle Boulevard, The Oasis, restaurants, cafés, entertainment and public transport are also within walking distance.

The Eveleigh is Hirsch &amp; Faigen's fourth Gold Coast development since entering the market in 2021, following The Hemingway at Palm Beach, The Emerson at Kirra and Yves at Mermaid Beach. Each of the preceding projects sold out before completion.

“Broadbeach had been on our radar throughout our time operating on the Gold Coast,” the developer said. “Following our projects in Palm Beach, Kirra and Mermaid Beach, Broadbeach represented the natural next step for the business.”

The Surf Parade site brought together proximity to the beach, protected coastal outlooks and walkability to dining, shopping and recreation. Hirsch &amp; Faigen also identified the street as an emerging premium residential address, with enough separation from Broadbeach's busier destinations to retain a quieter environment at home.

The Eveleigh is now under construction by Maxcon, with completion forecast for mid-2028. Three-bedroom residences are currently available from $2.87 million.

[smartcode_project_cta:default project_id=149670]

Joel Robinson

The Eveleigh brings house-like apartments to Broadbeach

A long-stalled Campbelltown development site is back in play, with new plans for 139 apartments set to supersede a mixed-use scheme approved almost a decade ago but never built.

The new proposal for 28 Cordeaux Street would deliver 116 market and 23 affordable apartments in a part 14-storey building, bringing a substantial new project into a Campbelltown market where new apartment supply remains limited.

Plans have been filed over the 3,092 sqm corner site at Moore-Oxley Street, around 600 metres from Campbelltown Railway Station and the city-centre retail core.

The site already carries a mixed-use residential approval dating to 2016. Doroch Architects has now been engaged on a larger replacement scheme, which is progressing as a State Significant Development Application following a Housing Delivery Authority determination in August 2025.

The apartment mix comprises 39 one-bedroom, 72 two-bedroom and 28 three-bedroom residences. Two-bedroom apartments make up just over half of the project, while three-bedroom homes account for 20 per cent.

<img alt="First look: New 139-apartment plans revive long-stalled Campbelltown city centre site" data-entity-type="file" data-entity-uuid="136dd5b9-3791-4da6-9e31-76f533f5b4de" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Campbelltown%20da2.png?VersionId=LgOSy9nwf5u.MGswBBwaGGxuX8QpHSl_" />

Of the 139 apartments, 23 will be delivered as affordable housing under the in-fill affordable housing provisions of the Housing SEPP. The affordable component represents 15 per cent of the residential gross floor area and will be managed by a registered Community Housing Provider.

Doroch has sought to break the scale of the building into two distinct elements, with a masonry podium of around four storeys establishing the street edge before the residential tower steps back above.

The corner position has shaped that approach. Cordeaux Street faces toward the commercial and civic centre, while Moore-Oxley Street leads into the lower-scale residential neighbourhood to the south, and the design verification report describes the site as "bridging the commercial core to the north and established residential areas to the south."

The podium will be expressed predominantly in face brick, while the upper levels shift to brushed and grooved concrete cladding with darker metal detailing. Recessed sections, deep balcony edges and landscaping break down the upper form, with an approximately 11.8-metre setback to the northern boundary addressing the adjoining St Peters Anglican School.

<img alt="First look: New 139-apartment plans revive long-stalled Campbelltown city centre site" data-entity-type="file" data-entity-uuid="c8b3d2d3-c561-4bfc-a5d9-a68c0c10dac1" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Campbelltown%20da1.png?VersionId=AeAEyJU02Gk2k5noUj2StziCvdQ7fW4B" />

Campbelltown has been starved of new residential developments in the last decade.

The only other notable development set to come to market this year is ALAND's Queen Square, a mixed-use precinct on over two hectares that will comprise apartments above a vibrant ground-level retail and hospitality dining precinct.

First look: New 139-apartment plans revive long-stalled Campbelltown city centre site

First Look: Sherlock Construction pitches apartments for low-rise Deception Bay

Queensland builder-developer MAYD has revealed the first look at its major North Kirra beachfront development, lodging amended plans that reduce the number of apartments and increase the proportion of larger residences.

The project is planned across a substantial 4,742 sqm amalgamated site spanning seven lots at <a href="https://www.apartments.com.au/new-apartments/2-6-pacific-parade-bilinga-qld-4225">2-6 Pacific Parade</a> and 27-33 Golden Four Drive in Bilin​ga, directly opposite Nor​th Kirra Beach.

<a href="https://www.apartments.com.au/developers/mayd-group">MAYD</a> secured the site for $32.5 million in 2025, in what was one of the Gold Coast's largest property transactions of the year.

The development will be delivered across two stages, with the first stage carrying an estimated gross realisation value of around $360 million.

The latest amendments seek to reduce the overall apartment count and shift the project further toward the owner-occupier market, with larger residences designed for buyers wanting considerably more space than traditionally offered in a beachfront apartment.

The residential mix will include townhomes, oversized two-bedroom apartments, substantial three-bedroom residences and four-bedroom homes.

MAYD has appointed Cera Stribley to lead the architecture and interiors, with the Melbourne-based design practice drawing on the beachfront setting through a series of ocean-facing terraces and heavily landscaped balconies.

Strong horizontal forms and curved balconies will define the exterior, with subtropical landscaping integrated throughout the building to soften the built form and increase the connection between the residences and the beachfront.

The project will also include an extensive collection of resident wellness and lifestyle facilities, continuing the broader shift across the Gold Coast's luxury apartment market toward larger homes supported by resort-style amenity.

<img alt="MAYD" data-entity-type="file" data-entity-uuid="d1bcbb05-e659-4b47-8bd4-1e595315e2ad" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-27%20at%202.05.03%E2%80%AFPM.png?VersionId=jj0XEud1X1DuLt7_KyElhjMdZGOXmLHP" />

MAYD Founder Todd Mould said North Kirra was increasingly appealing to buyers attracted to the more established, lower-density character of the southern Gold Coast.

"North Kirra presents one of the most compelling luxury residential opportunities currently emerging in Australia, combining absolute beachfront with the character and authenticity that buyers are increasingly seeking, and the same sense of tight-knit community that defined Burleigh and Currumbin perhaps 10 or 15 years ago," Mould said.

"With Gold Coast Airport on its doorstep, it also offers a level of accessibility that broadens its appeal across almost every market demographic."

The project comes as the southern Gold Coast continues to attract an increasing share of high-end apartment development and buyer activity.

Kirra in particular has emerged as one of the region's more tightly held beachfront markets, with its relatively low-density character, established surf and hospitality scene and proximity to Gold Coast Airport differentiating it from the higher-density markets further north.

Mould said those characteristics had informed the approach MAYD and Cera Stribley had taken to the project.

"We've worked closely with Cera Stribley to create a vision that is deeply connected to its surroundings," he said.

"Inspired by the coastline itself, the architecture has been shaped around space, privacy and resort-style living, creating a collection of homes that reflects the next generation of luxury on the southern Gold Coast."

MOTIV Managing Director Carly Cottam, who has been appointed to market the project, said buyer attention had continued to move south along the Gold Coast.

"Purchasers who may once have defaulted to Broadbeach, Main Beach or Surfers Paradise are increasingly recognising the value of a genuine beachfront location that offers lower density, strong amenity and a more established sense of community," Cottam said.

"Kirra has a powerful combination of growing demand and genuine scarcity. Beachfront supply is inherently constrained, the area remains relatively low density, and buyers are increasingly placing a premium on locations that feel established, uncrowded and authentic rather than heavily developed."

Cottam said the proximity to Gold Coast Airport was also proving increasingly important for interstate and second-home buyers.

"Being minutes from Gold Coast Airport makes it particularly compelling for interstate buyers, frequent travellers and second-home purchasers who can access an authentic coastal lifestyle almost immediately after stepping off a flight."

The acquisition takes MAYD's active development portfolio to more than $500 million, with the North Kirra project representing one of its largest undertakings to date.

MAYD is targeting an early 2027 launch.

First look at MAYD's North Kirra mixed-use precinct

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Castle Hill, the longtime hub of the Hills District, has been one of the major beneficiaries of Sydney's Metro expansion, with improved connectivity helping drive continued population growth, development and buyer demand across the Hills District.

But despite that growth, the suburb has seen relatively few major new apartment projects brought to market over the past 18 months.

Hills District developer Reve Group is looking to fill that gap with <a href="https://www.apartments.com.au/new-apartments/nova-r-ve-castle-hill-2-garthowen-crescent-castle-hill-nsw-2154">Nova Rêve</a>, a major new mixed-use precinct on the corner of Garthowen Crescent and Old Castle Hill Road, a short walk from Castle Hill Metro Station and Castle Towers.

[smartcode_project:default project_id=152737 project_image_fid=377679]

The project will comprise three residential towers alongside a hotel, restaurants, cafes and a skybar, more than 1,600 sqm of ground-floor retail and almost an acre of landscaped gardens.

It represents the largest project undertaken by Reve Group, the development arm of the Kassis family, which has been building across the Hills District for more than 30 years through Kassis Homes.

[smartcode_project:default project_id=152737 project_image_fid=377675]

Nova Rêve also represents a significant step up from the family's first apartment development, Grand Rêve, which was delivered nearby on Garthowen Crescent.

Grand Rêve introduced larger, house-like apartment layouts and premium inclusions including Wolf and Sub-Zero appliances to the Castle Hill market.

Nova Rêve takes that approach to a precinct scale, combining the residential component with hospitality, retail and substantial public and resident landscaping.

[smartcode_project:default project_id=152737 project_image_fid=377685]

Reve Group Managing Director Sam Kassis said the project reflected the family's three decades of building in the Hills, which has evolved from trophy homes on quarter-acre blocks to larger-scale apartment development.

"Grand Rêve was our first apartment project here and it showed us what this pocket of Castle Hill could be. Nova Rêve is the refinement of that idea: not just apartments, but a place the whole suburb can use," Kassis said.

A key part of that approach is the hotel, which has been designed to operate as an amenity for the wider Castle Hill community rather than solely hotel guests.

It will include restaurants, cafes, skybars and all-day dining, alongside conference and event facilities catering to business functions, community groups and private events.

At ground level, more than 1,600 sqm of shops and cafes will open onto the surrounding streets and landscaped areas.

Almost an acre of gardens designed by Land and Form Studios will run through the precinct, incorporating pathways, seating, barbecue areas and children's play spaces.

[smartcode_project:default project_id=152737 project_image_fid=377680]

Reve Group's Romio Georges said creating an active ground plane had been central to the planning of Nova Rêve.

"There are gardens with pathways, barbecues, seating and play areas, shops and cafes opening onto the street, and a hotel with restaurants and a skybar that anyone in Castle Hill can walk into," Georges said.

The project's elevated position on one of Sydney's highest ridgelines will also provide apartments with outlooks toward the Sydney skyline, surrounding parkland and the Blue Mountains.

More than 80 per cent of the apartments will occupy corner positions, with Turner responsible for both the architecture and interiors.

&nbsp;

[smartcode_project_cta:default project_id=152737]

<h3 data-end="3697" data-section-id="q3n5ak" data-start="3672">&nbsp;</h3>
</main>

Nova Rêve arrives as Reve Group bets on Castle Hill's next growth phase

Retrospective

<html><body>
Is Melbourne a boom city? Indeed, but this was also the case during 2005, when the CBD and surrounds well and truly shrugged of the doldrums of the late 1990s with a rash of high-profile projects under construction.

The CBD saw an influx of new commercial space while Southbank capably led by Eureka Tower came into its own for the first time. While dozens of notable residential and commercial builds were underway, important civic projects such as the MCG's Great Northern Stand and the rebirth of Spencer Street Station also aided in giving the Melbourne a renewed vigour.

Here is an overview of what was being built in Melbourne a decade ago.

<h2>Commercial in from the cold</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image146_0.jpg" rel="gallery-all" title="The commercial sector was at its peak during 2005"><img alt="" class="image-article-full-width-580px" height="434" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image146_0.jpg?itok=dUJeffkq" title="The commercial sector was at its peak during 2005" width="580"></a>

<figcaption>The commercial sector was at its peak during 2005</figcaption></figure>Following years of inactivity, the commercial sector finally roared back into life with a string of prestigious projects with premium anchor tenants to boot. 2005 delivered 11 Exhibition Street, PwC Australia at 2 Southbank Boulevard and the RACV Centre on Bourke Street.

In the CBD's eastern end Council House 2, Urban Workshop, Southern Cross Tower 1 and 8 Exhibition Street were midway through construction in a surge of commercial activity that has not been matched since. All in all beyond 300,000sqm of commercial space was under construction during 2005, as compared to today where major commercial builds are confined to Collins Quarter in Docklands and PwC Australia's new home at 2 Riverside Quay.

<h2>Residential living on the rise</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image148.jpg" rel="gallery-all" title="Eureka, Freshwater Place, Victoria Point and Yve"><img alt="" class="image-article-full-width-580px" height="435" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image148.jpg?itok=DtcV0c2z" title="Eureka, Freshwater Place, Victoria Point and Yve" width="580"></a>

<figcaption>Eureka, Freshwater Place, Victoria Point and Yve</figcaption></figure>The list of residential towers under construction during 2005 was immense; the sheer number of residential projects truly cemented apartment living as a viable alternative to 'The Australian Dream' in Melbourne for the first time. Docklands and Southbank accounted for many residential projects, with the CBD's time in the sun some years away from fruition.

Premium projects that are considered landmarks today which were under construction during 2005 included Eureka Tower, its neighbour Feshwater Place and Yve on St Kilda Road; the latter would later win the Victorian Architecture Medal at the 2006 Royal Institute of Architects awards.

A notable mention also goes to Royal Domain Tower which not only became (and remains) St Kilda Road's tallest addition during 2005, but also remains one of the city's most exclusive apartment projects.

<h2>Tertiary projects</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image144.jpg" rel="gallery-all" title="Brookes Gillsepie House, Monash Caulfield and Swinburne's Hawthorn expansion"><img alt="" class="image-article-full-width-580px" height="385" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image144.jpg?itok=ZYq3Wotw" title="Brookes Gillsepie House, Monash Caulfield and Swinburne's Hawthorn expansion" width="580"></a>

<figcaption>Brookes Gillsepie House, Monash Caulfield and Swinburne's Hawthorn expansion</figcaption></figure>Four notable projects were on the go over the course of 2005. Brookes Gillespie House and Melbourne University's Eastern Precinct created hundreds of new student apartments in Carlton, although the quality of architecture for both was more than debatable.

Swinburne created dual buildings, aptly named x_change @ Swinburne which would be precursors to multiple new builds at the Hawthorn campus in the proceeding years to come. Monash University's Caulfield campus also delivered two new builds during 2005, considered the first buildings within the 'Western Precinct' that has seen many proposals since, but little construction thereafter.

<h2>Ancillary builds</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image147.jpg" rel="gallery-all" title="MCG, health projects and Southern Cross Station"><img alt="" class="image-article-full-width-580px" height="433" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image147.jpg?itok=cQxDaT79" title="MCG, health projects and Southern Cross Station" width="580"></a>

<figcaption>MCG, health projects and Southern Cross Station</figcaption></figure>Some other memorable projects are approaching their tenth anniversary. Southern Cross Station and the MCG's Northern Stand are the most recognisable; construction of both projects was stretched over a number of years in order to keep both facilities operating during their builds.

Lesser heralded medical projects also features during 2005 with the massive Austin and Mercy Hospital in Heidelberg reaching completion under the guidance of then contractor Baulderstone Hornibrook. Closer to the CBD and Baulderstone Hornibrook also undertook construction of The Alfred Centre, with initial works commencing during 2005.

In years to come the famed Baulderstone Hornibrook name would disappear, yet their legacy remains as do the many builds of 2005, which in many ways are the precursor to the boom times in construction that Melbourne enjoys today.
</body></html>

silvermb

Melbourne under construction in 2005

<html><body>
With the release of X-Men: Days of Future upon us we once again find ourselves delving deep into the Apartments.com.au archives, this time perusing the various incarnations of <a href="http://www.grocon.com/gallery/current/">Grocon's</a> <a href="http://www.swanstonsquare.com.au/">Swanston Square</a> project at the top end of Swanston Street. Like the film's impressive roll call of big name actors, the site is similarly playing host to an all-star cast of local architects.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/swanstonsquare_0.jpg" rel="gallery-all" title="Swanston Sqaure prior to the sale of Building 4. © Grocon"><img alt="" class="image-article-full-width-580px" height="384" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/swanstonsquare_0.jpg?itok=e26YEvtK" title="Swanston Sqaure prior to the sale of Building 4. © Grocon" width="580"></a>

It's difficult to comprehend that 8 years have passed since Grocon first acquired the site (save for the south-east corner now housing the Design Hub) from RMIT back in late 2006. In that time only RMIT's Design Hub &amp; the Pixel building have been completed with the 30-storey Portrait on the cusp of topping out.

<h2>A brief 'recent' history</h2>

<ul>
<li>Grocon purchases site from RMIT for approximately $40 million during 2006.</li>
	<li>NH Architecture are appointed to oversee the master plan and urban design aspects of the former brewery with a brief that called for 120,000sq m of commercial space and 600 apartments, plus 150 underground parking spaces. Heritage fragments such as the old Malthouse building and bluestone facades fronting Bouverie Street are to be retained and incorporated into the new development while the Swanston Street vista towards the Shrine of Remembrance is to be preserved and extended into the site.</li>
	<li>A design ideas competition is run for each of the five buildings, encouraging a diversity of architecture. Ten architects are invited to submit proposals for the site based on the master plan developed by NH.</li>
	<li>The successful architectural firms are announced in mid-2007 - ARM, DCM, MCR, MVS &amp; NH.</li>
</ul>
<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/CUB_PLAN.jpg" rel="gallery-all" title="Carlton Brewery Development Plan."><img alt="" class="image-article-full-width-580px" height="281" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/CUB_PLAN.jpg?itok=dnPnWXSD" title="Carlton Brewery Development Plan." width="580"></a>

Over a two part article we discuss the history of each land parcel of the former CUB Carlton site:

<h2>BUILDING #8 - Pixel - Studio 505 Pty Ltd</h2>

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/PIXEL.jpg" rel="gallery-all" title="Pixel Building. © Studio 505"><img alt="" class="image-article-full-width-580px" height="242" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/PIXEL.jpg?itok=lh0kDxEU" title="Pixel Building. © Studio 505" width="580"></a>

Completed in July 2010, the 1,100 sq.m Pixel building was the first building constructed on-site and was to act as Grocon's site office for the duration of the construction phase at The Brewery. It is most notable for being the first carbon neutral office building in Australia, generating its own power and water on-site. Most striking is its colourful facade comprising a random assortment of recycled panels of various shapes, sizes and colours which help shade the interior spaces and reduce glare.

<blockquote>
Pixel has achieved a perfect score of 100 under the Greenstar rating system, with 75 points the benchmark for 6 Star Greenstar. It gained an extra five points for innovation, equating to world leadership. Included in Pixel's five innovation points were points for carbon neutrality, a vacuum toilet system, the anaerobic digestion system and reduced car parking.

Pixel has also achieved a perfect 105 points under the US LEED rating scheme making it the highest rating building of any yet certified for LEED anywhere in the world. It is aiming to exceed the highest score yet achieved under the UK BREEAM rating systems. To put that into context, there are approximately 40,000 buildings registered worldwide under those three rating schemes, and Pixel would be at the forefront of all of them.
</blockquote>

For more info visit:<a href="http://www.pixelbuilding.com.au/"> http://www.pixelbuilding.com.au/</a>

<h2>RMIT Design Hub - Sean Godsell + Peddle Thorp</h2>

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Design%20Hub.jpg" rel="gallery-all" title="RMIT Design Hub © Sean Godsell"><img alt="" class="image-article-full-width-580px" height="263" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Design%20Hub.jpg?itok=WlwTjELu" title="RMIT Design Hub © Sean Godsell" width="580"></a>

The 10-storey design, research and education facility on the corner of Victoria and Swanston Streets opened in late 2012. Comprising a series of large flexible indoor 'warehouse' style spaces running the length of the building, the complex is designed to promote collaborative learning and research amongst various disciplines. The Design Hub houses the Design Archives, a Virtual Reality Centre, a workshop, Multipurpose Room, Lecture Theatre, and four rooftop Pavilions with a cafe at lower ground level.

More than 1700 sq.m is dedicated to exhibition spaces with an exhibition corridor running the length of the building along Swanston Street. A cascading public forecourt links the Design Hub and the RMIT Design Archives.

<blockquote>
The purpose of the Design Hub is to provide accommodation in one building for a diverse range of design research and post graduate education. RMIT is a world leader in design research however post graduates are currently dissipated across various campuses and facilities. The Hub will provide a collegial research base where post graduates in fields such as fabric and fashion design will work alongside those involved in architecture, aeronautical engineering, industrial design, landscape architecture, urban design and so on.

Research groups have the ability to locate and fine tune their accommodation within ‘warehouses’ - open plan spaces where research teams can set up and tailor their work environment to suit their particular needs. Teams may stay for anywhere from six months to three years depending on the nature of and funding limits to their research and education programs. Research may include the need for workshops to make physical models to be located alongside computer studios, three dimensional printing, virtual reality modelling and so on.

Given the time frames associated with research projects all the warehouses require a high level of adaptability and flexibility. In that sense these spaces are designed to accommodate the organic nature of research - ever evolving, adapting, changing and growing.
<cite>Sean Godsell, Architect</cite>
</blockquote>

The Design Hub won the Victorian Architecture Medal and the William Wardell Award at the 2013 Victorian Architecture Awards.

<a href="http://www.designhub.rmit.edu.au/about/the-building">http://www.designhub.rmit.edu.au/about/the-building</a>

<h2>BUILDING #5 - Portrait - ARM Architecture</h2>

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Portrait%20progression.jpg" rel="gallery-all" title="Design Progression. © ARM"><img alt="" class="image-article-full-width-580px" height="230" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Portrait%20progression.jpg?itok=NJjZhbQ0" title="Design Progression. © ARM" width="580"></a>

The one constant throughout various design proposals over the years is ARM, who first developed a winning scheme for a $300m development on the site in the 1995, but which was never built.

<blockquote>
ARM won an invited competition for a $300 million redevelopment of the former CUB site in 1995. This project included student housing, two towers, multimedia centre, residential apartments, commercial offices, a hotel, cinemas, retail and carparking. This scheme at the termination of the Shrine of Remembrance axis made a provocative urban and formal response by deflecting to create a spectacular anti-monumental void. This development did not go ahead, but the concept for this proposal informs the new scheme for the ARM designed office building in the current CUB master plan.
</blockquote>

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/ARM%20Brewery%201995_0.jpg" rel="gallery-all" title="ARM proposal for $300m mixed-use development circa 1995. © ARM"><img alt="" class="image-article-full-width-580px" height="386" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/ARM%20Brewery%201995_0.jpg?itok=DwcV3UG7" title="ARM proposal for $300m mixed-use development circa 1995. © ARM" width="580"></a>

The office finally see one of their designs come to fruition in the form of the building formerly known as Portrait. Originally conceived as a 20-storey office building the development forms the first stage of the rebranded Swanston Square:

<blockquote>
This 20-storey office tower faces down the Swanston Street axis towards the Shrine of Remembrance in St Kilda Road. Architect Howard Raggatt said the building would be a new gateway to Melbourne, akin to the Arc de Triomphe in Paris. The Shrine of Remembrance was a "profoundly symbolic element" of Melbourne's city centre, Mr Raggatt said, and it was crucial a significant building at the other end of the city faced the Shrine.
</blockquote>

The design has since evolved into a literal interpretation of the building facing the shrine, in the form of William Barak's face across it's 32-storeys. Currently under construction, the face will be partly obscured by the Design Hub with only views from close proximity affording pedestrians a glimpse of it in full.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/jPcKH.jpg" rel="gallery-all" title="Image © Ryan Seychell"><img alt="" class="image-article-full-width-580px" height="715" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/jPcKH.jpg?itok=y_gRco9V" title="Image © Ryan Seychell" width="580"></a>

<a href="/news/days-of-future-past-cub-site-carlton-continued">In part two tomorrow</a>, we highlight those land parcels not yet constructed, including CEL Australia's 156-172 Victoria Street proposal at 253 metres.
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Laurence Dragomir

Days of Future Past: CUB Site Carlton

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This afternoon we delve into the Apartments.com.au archives and take a look back at the evolution of <a href="/new-apartments/docklands-vic-3008">Docklands</a>' Stadium Precinct over the better part of a decade. Through various newspaper clippings and renders, we ponder what may have been for the precinct that envelopes Etihad Stadium.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Stadium%20village.jpg" rel="gallery-all" title="Stadium Village Article. © Herald Sun 14 November 2000."><img alt="" class="image-article-full-width-580px" height="810" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Stadium%20village.jpg?itok=iwhjWPyb" title="Stadium Village Article. © Herald Sun 14 November 2000." width="580"></a>

It all began when I recently decided to trawl through old newspaper clippings I had accumulated over the course of 15 years. The above article appeared near 14 years ago at a time when Colonial Stadium was marking it's first full year of operation and <a href="/new-apartments/essendon-vic-3040">Essendon</a> had claimed a record equaling 16th flag. The strategy sought a hive of activity at the interface between city and harbour, at all hours of the day.

Remarkably (or depressingly) we are only beginning see the early framework for a precinct, which after a number of false starts is finally beginning to come together in a manner not too dissimilar to the image depicted above.

<h2>South-West Stadium Precinct (SWSP) / Victoria Point</h2>

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Victoria_Point_reduced.jpg" rel="gallery-all" title="Victoria Point Article. © Herald Sun "><img alt="" class="image-article-full-width-580px" height="799" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Victoria_Point_reduced.jpg?itok=ykDw1DId" title="Victoria Point Article. © Herald Sun " width="580"></a>

Delivered by Devine, Victoria Point has stayed true to form, being built more-or-less as depicted in the articles above, with a further level of refinement. In addition to the 42-storey apartment tower the site also features Quest Serviced apartments along Bourke Street and a 9-storey office building along Harbour Esplanade that is home to Bendigo Bank.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/vic_point_8_fauxwindow.jpg" rel="gallery-all" title="Victoria Point. © Australian Aluminium Finishing"><img alt="" class="image-article-full-width-580px" height="434" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/vic_point_8_fauxwindow.jpg?itok=4HVh9OA5" title="Victoria Point. © Australian Aluminium Finishing" width="580"></a>

<h2>South-East Stadium Precinct (SESP) / Bourke Junction / NAB @ 700 Bourke / Medibank @ 720 Bourke</h2>

<a href="https://www.propertyobserver.com.au/http://www.theage.com.au/news/Business/Outrigger-drops-anchor-at-Docklands/2005/04/06/1112489558726">Outrigger proposal circa 2005</a>:

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/outrigger_combo.jpg" rel="gallery-all" title="Outrigger Docklands. Circa 2005."><img alt="" class="image-article-full-width-580px" height="359" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/outrigger_combo.jpg?itok=Zw43jWJX" title="Outrigger Docklands. Circa 2005." width="580"></a>

Proposed to be 35-storeys and over 100m in height, Outrigger's first foray into Melbourne would have delivered a new 350 hotel rooms with 17 floors of apartments above. Conceived jointly between Outrigger and RIA Property Group, the <a href="/architects/peddle-thorp-architects">Peddle Thorp</a>-designed project fell through leading to Vic Urban running another Expressions of Interest campaign which resulted in...

Bourke Junction. Designed by <a href="/architects/hassell-studio">Hassell</a> and <a href="/architects/woods-bagot">Woods Bagot</a> for project partners <a href="/developers/cbus-property">CBUS Property</a>, <a href="/developers/ispt">ISPT</a> and EPC Partners the three tower complex would have become the new home for <a href="http://www.suncorp.com.au/">Suncorp Metway</a> and <a href="https://www.mebank.com.au/">ME Bank</a>, along with a Saville Hotel.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Bourke%20Junction_HUN_reduced.jpg" rel="gallery-all" title="Bourke Junction. © Herald Sun 8 April 2008."><img alt="" class="image-article-full-width-580px" height="685" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Bourke%20Junction_HUN_reduced.jpg?itok=UBOXlaKj" title="Bourke Junction. © Herald Sun 8 April 2008." width="580"></a>

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Bourke%20Junction_AGE_reduced.jpg" rel="gallery-all" title="Bourke Junction. © The Age 8 April 2008."><img alt="" class="image-article-full-width-580px" height="464" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Bourke%20Junction_AGE_reduced.jpg?itok=u5VC4kv7" title="Bourke Junction. © The Age 8 April 2008." width="580"></a>

Following the Global Financial Crisis, the project was shelved and ISPT sold its share to CBUS. 720 Bourke was redesigned in an attempt to lure an anchor tenant but ultimately required further reconfiguring and refinement.

The project was eventually rebranded as 700 Bourke leading to a second Docklands address for NAB, whilst Medibank has since joined with their new HQ @ 720 Bourke Street - forming a dynamic duo of sorts.

<img alt="" class="image-article-full-width-580px" height="185" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Bourke%20Junction%20%2B%20700%26%20720%20bourke.jpg?itok=eQw5Ym_Y" title="What was to be and what is there today." width="580">

<h2>North-East Stadium Precinct (NESP) / Lacrosse + M Docklands</h2>

At one stage NESP was to be the site of a 19-storey, $70m glazed office building. Not all that interesting except that each facade would act as a 40m x 40m screen for motion projections.

Proposed by Pan Urban there was once talk of the Bureau of Meteorology anchoring the development and projecting live feeds of the weather radar - handy for our southern capital.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/pan%20urban%2070mill%2019L%2040mx40m.jpg" rel="gallery-all" title="Pan Urban NESP proposal. © Pan Urban"><img alt="" class="image-article-full-width-580px" height="227" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/pan%20urban%2070mill%2019L%2040mx40m.jpg?itok=ISHMrEZl" title="Pan Urban NESP proposal. © Pan Urban" width="580"></a>

The development would ultimately become the Elenberg Fraser designed Lacrosse (Stages 1 &amp; 2). To date only Stage 1 has been delivered (by Charter Hall) with Stage 2 now being developed by <a href="/developers/capital-alliance-investment-group">Capital Alliance</a> and known as <a href="/buildings/m-docklands-679-la-trobe-street-docklands">M Docklands</a>.

<img alt="" class="image-article-full-width-580px" height="203" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Lacrosse%2BM%20Docklands.jpg?itok=somKnLgS" title="Lacrosse Docklands + M Docklands. © Elenberg Fraser" width="580">

<h2>North-West Stadium Precinct (NWSP) / Docklands Gateway / Channel 7 / Salta</h2>

Once owned entirely by Channel 7, the site save for C7's digital broadcast centre is now under the control of <a href="/developers/salta-properties">Salta</a> having seen a host of development proposals including:

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Channel%207_reduced.jpg" rel="gallery-all" title="Channel 7 HQ / Docklands Gateway."><img alt="" class="image-article-full-width-580px" height="250" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Channel%207_reduced.jpg?itok=LKqImgxU" title="Channel 7 HQ / Docklands Gateway." width="580"></a>

Pacific Harbour's squat 12,000sqm campus proposal (below left) came and went, as did a Woods Bagot-designed office complex known as 360 Degrees. Salta currently have approval in place for a commercial development of this <a href="/architects/fk-australia">Fender Kataslidis</a> designed apartment building:

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image76.jpg" rel="gallery-all" title="Images © Merchant Pacific and FK Architects"><img alt="" class="image-article-full-width-580px" height="308" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image76.jpg?itok=H-io71c-" title="Images © Merchant Pacific and FK Architects" width="580"></a>

<h2>North Stadium Precinct / 685 LaTrobe Street</h2>

Originally forming part of the NWSP parcel, this <a href="http://www.685latrobe.com.au/">37,000sqm proposal</a> by <a href="/architects/bates-smart">Bates Smart</a> is targeting a 5 star Green Star &amp; NABERS Energy rating. Joint venture partners Charter Hall and <a href="/developers/premier-capital-developments">Premier Capital Developments</a> are currently seeking a pre-commitment from an anchor tenant before commencing construction with <a href="/builders/watpac">Watpac</a> the preferred head contractor.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/685LExt_Hero.jpg" rel="gallery-all" title="685 LaTrobe Street. © Bates Smart"><img alt="" class="image-article-full-width-580px" height="487" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/685LExt_Hero.jpg?itok=tUHK4Bje" title="685 LaTrobe Street. © Bates Smart" width="580"></a>

15 years later, Stadium Precinct still marches on. Whether the end product is capable of becoming the hive of activity during all hours remains to be seen.
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Days of Future Past: Stadium Precinct

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How the face of Melbourne has changed over the last decade, and digital camera technology for that matter. Today will the first in a semi-regular look back at Melbourne's biggest and best projects which were under construction this month 10 years ago.

A selection of 2004's under construction projects that helped reshape Melbourne include:

<h2>Southbank hits the heights</h2>

The soon to be Melbourne's tallest had just reached its level 55 jump form reconfiguration, on the way to becoming the city's tallest residential tower and subsequently tallest building by year's end. Eureka was ably supported by Australand's Freshwater Place development next door which commenced with PwC's 2 Southbank Boulevard and Freshwater Tower.

Elsewhere Southbank Central was under construction, adding to Central Equity's incredible architectural repertoire... well at least it was a step in the right direction.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/comp6.jpg" rel="gallery-all" title="PwC, Freshwater Place and Eureka Tower circa 2004"><img alt="" class="image-article-full-width-580px" height="410" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/comp6.jpg?itok=MQLUc8wi" title="PwC, Freshwater Place and Eureka Tower circa 2004" width="580"></a>
<figcaption>PwC, Freshwater Place and Eureka Tower circa 2004</figcaption></figure><h2>One wasteland for another?</h2>

Depending upon who you ask that's what Docklands was in the process of becoming. Southern Cross Station's roof was taking shape while 700 Collins was found guilty for crimes against architecture even before completion. The Conder at Newquay was in its formative stages as was Victoria Point, with Lonsdale Street's chimney still in tact.

Lower left is Watergate Apartments, with V1 Docklands and Victoria Point either side for company. Watergate was arguably the first project to showcase Elenberg Fraser's flair, and of course their trademark bronze facade.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/comp4.jpg" rel="gallery-all" title="Construction images of 2004"><img alt="" class="image-article-full-width-580px" height="719" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/comp4.jpg?itok=EwF2Z0ov" title="Construction images of 2004" width="580"></a>
<figcaption>Construction images of 2004</figcaption></figure><h2>Into the burbs</h2>

Mondo Tower was soon to become the tallest tower outside the inner city at 17 levels, and was joined in construction by Foxtel Moonee Ponds... both would subsequently be found guilty of crimes against architecture.

The mammoth Austin and Mercy Heidelberg was still chugging along under Baulderstone's $270 million build contract while the 14 level Barrett Apartments in Hawthorn became that suburb's vanguard development... much would change.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/comp1.jpg" rel="gallery-all" style="font-size: 12px;" title="Construction images of 2004"><img alt="" class="image-article-full-width-580px" height="474" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/comp1.jpg?itok=nW9LtM6T" title="Construction images of 2004" width="580"></a>
<figcaption>Construction images of 2004</figcaption></figure><h2>Inner city</h2>

The comparatively huge Royal Domain Tower had just broken the car park levels and was into the first floor of apartments while once of Melbourne's signature buildings, Yve, was little more than a twisted mess as site demolition progressed. Demolition was word of the week at the MCG as the world's biggest tower crane (Favelle Favco M2480D) worked above the Northern Stand.

Even in 2005 Hayball has a fascination with precast... some kids never grow up! And Mirvac was continuing with Beacon Cove in Port Melbourne... anyone found any retail in Beacon Cove as yet? Notable mentions to Gateway on Queens Road which at 20 levels was built without a tower crane and Bio21 on Flemington Road. Time has and will continue to be kind to this newly completed ripper from Designinc.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/comp5.jpg" rel="gallery-all" title="Construction images of 2004"><img alt="" class="image-article-full-width-580px" height="554" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/comp5.jpg?itok=hiUOtTO5" title="Construction images of 2004" width="580"></a>
<figcaption>Construction images of 2004</figcaption></figure><h2>Big city build</h2>

2004 in general was a massive year with a clear upswing in apartment living leading to a new rash of apartment projects such as QV, Mondriane, Concept Blue within the CBD along with many others. April 2004 also saw a group of commercial office towers under construction, the first such grouping since the boom and bust of the early 1990's.

380 La Trobe Street was receiving its final touches and Herald Weekly Times was beginning its transformation. 11 Exhibition, Southern Cross, RACV - 501 Bourke Street and Urban Workshop (all pictured below) would add a mass of office space upon completion, while all having sizeable tenant commitments - once bitten, twice shy!

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/comp7.jpg" rel="gallery-all" title="Best of the CBD"><img alt="" class="image-article-full-width-580px" height="755" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/comp7.jpg?itok=qUY92eQx" title="Best of the CBD" width="580"></a>
<figcaption>Best of the CBD</figcaption></figure>
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Melbourne under construction > April 2004

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Today's content comes directly from the vault; dusted off and ready for inspection. During the late 1990's the then Docklands Authority published an irregular newsletter that although now yellow, worn and stained gives a fair indication as to the expectations maintained by those in charge of delivering Melbourne's new waterfront during that time. Dated November 1998 the fold-out newsletter provides a fantastic glimpse of Melbourne prior to the new millennium.

What immediately stands out is the lack of infrastructure throughout the area. Traversing Docklands over the last twelve years with trusty camera in tow and having no recollection of Docklands prior to its current metamorphosis, it's truly disturbing and impressive that such a large area of land so close to a major metropolis was underutilised for so long. With the Bolte Bridge and La Trobe Street / Collins Street extensions not yet constructed, it truly resembled a wasteland.

Cast your view to the second image below and you'll see a very lonely Crown Casino dominating Southbank's panorama; how times have changed! For Docklands at least the land parcels had at this point been defined, although time would subsume the names Yarranova, Entertainment City and Commonwealth Technology Port, replaced by NewQuay, Waterfront City and Digital Harbour.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Img_0089.jpg" rel="gallery-all" title="Infrastructure works prior to Docklands commencing. Images © Docklands Authority"><img alt="" class="image-article-full-width-702px" src="/sites/urbanmelbourne.info/files/styles/article_full_width_702px/public/pictures/article-images/Img_0089.jpg?itok=NHEcxjLT" title="Infrastructure works prior to Docklands commencing. Images © Docklands Authority" typeof="foaf:Image"></a>

See below the official Docklands render of the day, a concept far more advanced than earlier ghastly visions which bore an uncanny resemblance to a Mulgrave office park. For the countless articles of diatribe against Docklands over the years, the precinct has managed to stay true to the render in certain respects. The general height, bulk and density of realised buildings is fairly similar to the image below. NewQuay and Yarra's Edge in particular have delivered to date basically what is seen below. Whilst the central precinct, Victoria Harbour, has in reality a denser built form, Batman's Hill was at the time the exception.

<a href="/news/grollo-tower-one-mans-vision-unrealised" target="_blank">Covered by Urban.com.au previously</a>, Bruno Grollo's then world's tallest Grollo Tower was one of two parties vying for the right to develop the Batman's Hill precinct. History shows that neither gained the right to develop the whole precinct, rather it was portioned off to separate developers with the last slice recently <a href="/news/batmans-hill-collins-street-the-missing-piece-of-the-docklands-jigsaw" target="_blank">granted to Lend Lease</a>, and now subject to further planning. Whilst many think that Docklands struggles on a micro level, it will never be known whether a better outcome could have been achieved by development plot by plot, rather than precinct by precinct.

Would the urban realm have been enhanced by each individual site being subject to a tender process? Docklands may have therefore followed a more organic growth, slowly expanding westwards whilst maintaining the feel of the CBD rather than a large master planned enclave. Gone would be the pockets of development surrounded by vast tracts of empty land which has only in recent years been corrected as the suburb continues its expansion.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/IMG_0094_0.JPG" rel="gallery-all" title="The envisaged Docklands. Images © Docklands Authority"><img alt="" class="image-article-full-width-702px" src="/sites/urbanmelbourne.info/files/styles/article_full_width_702px/public/pictures/article-images/IMG_0094_0.JPG?itok=us5g6YZA" title="The envisaged Docklands. Images © Docklands Authority" typeof="foaf:Image"></a>

In isolation the 1998 Docklands vision seemed to provide a fair balance between the practical expansion of Melbourne's CBD whilst taking into account the desire for open space, density and height considerations. The mind boggles at what would be proposed for the precinct if Docklands were a blank canvas today. Fifteen years ago Melbourne had yet to experience its shift toward apartment living, Southbank was yet to boom and Fishermans Bend, E-Gate and the CBD North/Arden Structure Plan were foreign concepts.

I'd suggest the 1998 vision provided a decent platform for Docklands to base itself upon. Consider now that the precinct is approximately 60% complete; it has been a long haul with many years to come and I can't help but think that one day into the distant future when Docklands is near ringed by far larger developments that public sentiment will shift more and more in favour of the precinct.
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The Docklands vision - circa 1998

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It's amazing to think Grollo Tower which was to be located in Melbourne's Docklands was proposed fifteen years ago this year. The dream of Bruno Grollo, son of an Italian migrant who settled in Australia during 1928 was remarkably close to being realised, only to be stymied at the last moment. Over their stretch "The Grollos have changed city skylines and revolutionised Australia’s construction industry, through innovative practices, project success and fair treatment of workers," according to the <a href="http://www.grocon.com/" target="_blank">Grocon Group</a>'s website.

Yet Grollo Tower at 560m was the one that got away. Bruno seen below describing the Grollo Tower model during a press conference, was representative of a time where there were more overt characters in Melbourne's property industry, not so much the clean cut business it is today. Seldom seen in a suit and with the recognisable bushy eyebrows and moustache, Bruno Grollo was a man who knew how to get it done, exerting a passion and enthusiasm when speaking in public about any one of his given projects, an enthusiasm that filtered down through the company.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Img_6237.jpg" rel="gallery-all" title="Bruno Grollo standing beside Grollo Tower, albeit a model"><img alt="" class="image-article-full-width-702px" src="/sites/urbanmelbourne.info/files/styles/article_full_width_702px/public/pictures/article-images/Img_6237.jpg?itok=WdarSZXW" title="Bruno Grollo standing beside Grollo Tower, albeit a model" typeof="foaf:Image"></a>
<figcaption>Bruno Grollo standing beside Grollo Tower, albeit a model</figcaption></figure>As seen below, the Denton Corker Marshall designed Grollo Tower would have contained up to eleven sub ground levels catering for car parking, retail/supermarket facilities plus a 500-seat auditorium/ballroom. A six month program placing 30m deep piles would have been required to support the tower's immense weight, and the hole catering for the car park would have been the largest excavated in Melbourne. The soft clays, sands and Coode Island silt that dominate Dockland's subterranean conditions would have had to have been displaced prior to reaching bedrock.

A mix of uses within the tower followed, consisting of 30 levels of commercial space, roughly 450 residential apartments and a hotel of 20 levels. A double-level foyer would have segregated Grollo Tower's commercial and living spaces which would have seen a grand lobby approximately 40 levels high catering for both residential and hotel guests where upon checked-in hotel guests would have taken to the elevators once more only to be greeted with an open full hotel length atrium when decamping the elevator.

As with a tower this size eight levels were seemingly set aside just below the towers pinnacle for hotel guests, the public and residents alike. At 450m above ground the tourist area would have included shops and restaurants, an enclosed observation deck, interactive displays and a variety of other tourist driven facilities. Grollo Tower's crowning glory was to be its 110m light pinnacle that would have shot a beam of light skyward which would have been visible from all parts of metropolitan Melbourne. For the adventurous few, an open air observation deck at the tower's summit would have provided views as far as Mornington Peninsula and beyond; Melbourne's fickle weather permitting of course.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Img_6240.jpg" rel="gallery-all" title="Cross section of Grollo Tower as appeared in the Herald Sun Dcember 8th 1998"><img alt="" class="image-article-full-width-702px" src="/sites/urbanmelbourne.info/files/styles/article_full_width_702px/public/pictures/article-images/Img_6240.jpg?itok=2VPRP-qi" title="Cross section of Grollo Tower as appeared in the Herald Sun Dcember 8th 1998" typeof="foaf:Image"></a>
<figcaption>Cross section of Grollo Tower as appeared in the Herald Sun Dcember 8th 1998</figcaption></figure>So where did Grollo Tower falter? The scheme first stumbled during April 1999 where, after negotiations with relevant bodies, Grocon failed to make a required payment of $30 million to the Docklands Authority. Parallel to this was community concern relating to the massive shadow the tower would cast. As seen below, shadows cast in the morning and evening would be cast an amazing 10 kilometres from the tower itself.

Coming back for another bite of the apple, Grocon tried once more to deliver the tower after expressions of interest for the Batmans Hill parcel was reopened during 2000. Although Grollo Tower held deposits from 200 potential apartment buyers after a registration of interest campaign (below right), the scheme was officially ruled out of contention for the parcel of Batmans Hill by the Docklands Authority during April 2001. Chief concerns reported through the media were funding issues and the fact that Grollo Tower would have covered the entire Batmans Hill precinct, seen as a less favourable outcome to separating the precinct into smaller development lots.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image952.jpg" rel="gallery-all" title="Expected shadow cast by Grollo Tower &amp; early sales campaign advert"><img alt="" class="image-article-full-width-702px" src="/sites/urbanmelbourne.info/files/styles/article_full_width_702px/public/pictures/article-images/Image952.jpg?itok=0M3cMmNb" title="Expected shadow cast by Grollo Tower &amp; early sales campaign advert" typeof="foaf:Image"></a>
<figcaption>Expected shadow cast by Grollo Tower &amp; early sales campaign advert</figcaption></figure>It would have been fascinating to study Grollo Tower and its effects upon the still-young Melbourne apartment market at the time. Some news articles of the day suggested it would have put an impost upon Melbourne for years to come, yet others saw it as an economic/investment boon capable if luring further investment to Melbourne. Ultimately though Grollo Tower didn't proceed and in its place Grocon delivered Eureka Tower - Melbourne's current tallest skyscraper. Regardless Grollo Tower will forever remain one man's vision unrealised.
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