Investors may soon find themselves with fewer reasons to buy established property and more incentives to look towards the new apartment market.

Proposed changes to negative gearing and capital gains tax concessions would see new and off-the-plan apartments retain access to the tax benefits, while established properties would miss out, creating a clear advantage for buyers purchasing newly built housing.

The policy direction aligns with what many developers have been saying for several years. Australia needs more housing supply, and governments are increasingly looking for ways to encourage investment into new stock rather than existing homes.

The challenge for investors is that suitable product is becoming harder to find.

For much of the last decade, one-bedroom apartments were the cornerstone of investor demand. They offered a lower entry price, strong rental appeal, and were a common feature across most apartment developments.

Today, the development pipeline looks very different.

Across both New South Wales and South East Queensland, developers are increasingly targeting owner-occupiers and downsizers, delivering larger two, three and four-bedroom apartments in response to changing buyer preferences. While one-bedroom apartments still exist, they now form a much smaller portion of many new projects.

That shift has created a shortage of investor-friendly stock, particularly in well-located projects close to transport, employment hubs and lifestyle amenity.

At the same time, rising apartment prices have pushed many new developments beyond the reach of traditional investors. On the Gold Coast and across South East Queensland, it's becoming increasingly difficult to find new apartments priced around the $1 million mark, particularly those offering strong rental fundamentals and long-term growth prospects.

We've rounded up four new apartment developments where investors can still secure a foothold in the market for around $1 million or less.

<h2 data-end="1140" data-start="844">Flourish Soleira</h2>

<h2>Priced from: $1.07 million</h2>

Popular Palm Beach developer Sherpa is soon to officially launch its newest local apartment development, Flourish Soleira.

The one-bedroom apartments in the building were only offered to first home buyers rather than investors, and all of those have been snapped up. The two-bedroom apartments will start from $1.07 million, and the three-bedrooms, still a good investment given the popularity of Palm Beach for owner-occupiers, starting at $2,045,000.

&nbsp;

[smartcode_project:default project_id=150017 project_image_fid=370964]

Flourish Soliera will comprise 153 apartments across two buildings, connected by a skybridge, the first ever delivered in the suburb.

True to Sherpa's booming Flourish brand of apartment projects, Flourish Soleira will have extensive rooftop amenity across both buildings including a&nbsp;wellness centre with gym, work from home, yoga, pilates, a&nbsp;heated pool, private dining rooms, pizza oven and barbecues, basketball court, and golf simulator.

<h2>Corallo, Palm Beach</h2>

Priced from: $841,500

Nearby Flourish Soleira is Changfa Group's beachfront-inspired Corallo development. They still have some one-bedroom apartments remaining, priced from $841,500.

The 105-apartment project on Palm Beach Avenue is otherwise dominated by larger two and three-bedroom residences, many of which are aimed at owner-occupiers and downsizers.

[smartcode_project:default project_id=112194 project_image_fid=808]

For investors, the appeal lies in Palm Beach's continued transformation from a laid-back beachside suburb into one of the Gold Coast's most sought-after residential markets. Residents at Corallo will be within walking distance of Palm Beach's surf beaches, the recreational amenity of Tallebudgera Creek, and the increasingly popular collection of cafes, restaurants and boutique retailers along the suburb's central dining precinct.

<h2>Corner House, Stones Corner</h2>

<h2>Priced from: $880,000</h2>

One of only two Brisbane apartment developments to make the list with prices under $1 million is DeMartini Fletcher's Corner House development in Stones Corner.

One-bedroom apartments start from $880,000 within the 88-apartment development, providing investors with exposure to one of Brisbane's most established inner-south locations.

[smartcode_project:default project_id=149098 project_image_fid=330594]

Stones Corner has long been supported by strong tenant demand due to its proximity to major employment and education destinations. The suburb sits less than five kilometres from Brisbane's CBD and is within easy reach of the Princess Alexandra Hospital, Greenslopes Private Hospital, Queensland Children's Hospital and several university campuses.

The project's location within a walkable urban village environment, surrounded by retail, dining and public transport infrastructure, continues to attract both professionals and healthcare workers seeking accommodation close to work.

Parkdrive Apartments, Chermside

Priced from: $749,000

The most affordable apartments across Brisbane's new and off the plan market are in Chermside where developer AusDev is selling one-bedroom apartments from $749,000, and two-beds from $929,000, at its recently launched Parkdrive development.

The development is strategically positioned in one of Brisbane's largest employment and retail precincts, placing residents within easy walking distance of Westfield Chermside, The Prince Charles Hospital, St Vincent's Private Hospital Northside and the suburb's major bus interchange.

[smartcode_project:default project_id=152125 project_image_fid=363782]

Already under construction and scheduled for completion in early 2028, Parkdrive benefits from Chermside's ongoing evolution into Brisbane's northern metropolitan centre. The suburb continues to attract significant public and private investment, supporting population growth and underpinning long-term rental demand.

For investors focused on yield and tenant depth, the combination of healthcare, retail and transport infrastructure within close proximity provides a strong foundation for occupancy and rental performance.

Joel Robinson

Investors to turn to new apartments after Federal Government changes spark hunt for Queensland's best $1 million apartments

A mix of Gold Coast locals, fly-in, fly-out purchasers from Sydney and Melbourne, and Brisbane-based families has driven early sales success at Broadbeach's newest apartment tower, Lumara.

The 26-level project, a joint venture between builder-developer 5Point Projects and Bourke Projects, comprises just 37 luxury residences and is attracting a buyer profile that is looking for exclusivity, above the most amenity-rich suburb on the Gold Coast.

[smartcode_project:default project_id=150454 project_image_fid=364156]

Jamie Bourke, Director of Bourke Projects, says every buyer secured so far intends to use Lumara as a lock-up-and-leave residence, combining holiday use with the ability to work remotely when required.

“The size of the apartments, both half- and full-floor options, and the different zones within the floorplans, lends itself perfectly to dedicated home office setups and multi-generational family holidays,” Bourke says.

That flexibility has become a key drawcard for affluent buyers seeking a second residence on the Gold Coast without sacrificing the ability to conduct business away from their primary home base.

The absence of holiday letting within the building has also resonated strongly with purchasers.

“This type of buyer doesn't need to generate holiday rental income,” Bourke says. “They're paying for exclusivity, privacy and certainty around who their neighbours are.”

[smartcode_project:default project_id=150454 project_image_fid=366491]

The strong demand comes amid broader shifts in the high-end apartment market following the Federal Budget announcements in May.

“We were already seeing strong enquiry from high-net-worth buyers, but that has only accelerated since the policy changes,” Bourke says.

“A lot of those buyers are looking to place more capital into premium lifestyle assets rather than investment-grade stock that has been targeted by the Federal Government.”

[smartcode_project:default project_id=150454 project_image_fid=366486]

Designed by Cottee Parker, Lumara adopts a slender, sculpted form with an emphasis on natural materials suited to its beachfront setting. The architectural approach draws on coastal influences, with a palette of stone, timber and concrete selected for durability and the ability to weather over time.

Apartments are limited to three and four-bedroom configurations, with a maximum of two residences per floor through the mid-levels and a selection of full-floor and dual-level homes in the upper levels. All apartments are oriented to the north to maximise natural light, cross-ventilation and views across the ocean, city skyline and hinterland.

A two-level amenity offering is positioned high within the building on levels 20 and 21, conceived as a sky wellness retreat. Facilities include a magnesium pool, spa, sauna and steam rooms, alongside more social spaces such as a private dining room, resident lounge, workspaces and outdoor barbecue areas integrated with landscaped greenery.

The uppermost levels are reserved for larger-format residences, including several full-floor homes and a dual-level penthouse with its own private wellness features and recreational spaces.

&nbsp;

To give buyers confidence, 5Point and Bourke commenced construction ahead of the apartments launching to the market, a sure-fire way to prove they mean business, and the building will be delivered. They are targeting a 2028 completion date.

[smartcode_project_cta:default project_id=150454]

Locals, interstate holiday makers, drive early sales at Lumara, Broadbeach's newest luxury apartment tower

Often when it comes to purchasing property, the biggest barrier to entry is the deposit. Buyers of established homes typically aim for a 20 per cent deposit to avoid the added cost of Lenders Mortgage Insurance, while most property transactions require around a 10 per cent deposit when contracts are exchanged.

The off-the-plan market works differently, with buyers typically paying a deposit during construction and settling the balance upon completion. As completion approaches at <a href="https://www.apartments.com.au/new-apartments/fabbrica-fitzroy-369-gore-street-fitzroy-vic-3065">Fabbrica Fitzroy</a>, developer <a href="https://www.apartments.com.au/developers/pace-development-group">Pace</a> is making it easier for buyers to secure a residence through a deposit-matching incentive. Purchasers need only contribute a five per cent deposit*, with Pace matching the remaining five per cent.

The offer comes as Pace unveils a completed display apartment and townhouse, now available for inspection by appointment ahead of the project's Spring completion.

[smartcode_project:default project_id=139552 project_image_fid=371009]

Designed by <a href="https://www.apartments.com.au/architects/sjb-architects">SJB</a> with interiors by <a href="https://www.apartments.com.au/interior-designers/winwood-mckenzie-architecture">Winwood Mckenzie</a> and landscaping by <a href="https://www.apartments.com.au/landscape-architect/acre">Acre</a>, Fabbrica draws on Fitzroy’s industrial and manufacturing history, incorporating references to the former Argyle Shirt Factory and Life Savers Confectionery Company that once occupied the site.

The development comprises 85 residences, spanning low-maintenance apartments through to larger-format townhouses with private street access and double lock-up garages, a relatively uncommon offering in Fitzroy’s higher-density apartment market.

Pace says the project has been designed to appeal to buyers seeking inner-city convenience without sacrificing space, flexibility, or amenity.

[smartcode_project:default project_id=139552 project_image_fid=371016]

Inside the residences, Winwood Mckenzie has focused on adaptable layouts and integrated detailing, with features including custom joinery, and concealed storage solutions. The material palette leans into warm, tactile finishes intended to complement the building’s industrial architectural language.

Fabbrica’s rooftop amenity is a key part of the project offering. Spanning around 800 sqm, the communal rooftop includes a private dining room, communal kitchen, lounge spaces, work-from-home zones, and outdoor dining areas overlooking the Melbourne CBD skyline.

[smartcode_project:default project_id=139552 project_image_fid=371017]

Landscape architecture studio Acre has introduced a layered rooftop garden designed to soften the urban setting while creating a more communal environment for residents.

The Fitzroy location also positions residents within walking distance of Brunswick Street, Smith Street, parks, cafés, galleries, and public transport, while remaining only minutes from Melbourne’s CBD. The project has an enviable Walk Score of 96.

[smartcode_project:default project_id=139552 project_image_fid=371025]

Pace, which is also delivering the project as builder, has developed more than 100 projects across Melbourne over the past three decades. The vertically integrated approach has become increasingly common among developers seeking greater control over construction delivery amid broader market pressures affecting the apartment sector.

The strikingly contemporary Gore Street development is now around 70 per cent complete, with purchasers expected to move into their new homes in Spring 2026. A limited number of residences remain available under the current deposit match offer.

*Conditions apply in relation to the deposit match offer.

[smartcode_project_cta:default project_id=139552]

Pace offers five per cent deposit match at Fabbrica Fitzroy ahead of Spring completion

Sydney developer Hyecorp's roots on the Lower North Shore stretch back three generations, and that deep understanding of the market continues to shape where and how it develops today.

From high-rise towers to boutique apartment projects, the family-run developer has built its reputation by focusing on a part of Sydney it knows intimately. Founded by Michael Abolakian in the early 1990s, Hyecorp is now led by his sons Stephen, Troy and Patrick.

Stephen Abolakian, joint managing director alongside Troy, has spent more than two decades in the business, overseeing development, planning, finance, marketing and sales.

Abolakian says the developer's disciplined focus on where it chooses to operate has been, and continues to be, one of Hyecorp's greatest strengths.

“We know the buyer profile exceptionally well,” Abolakian says.

“The demographics between places like Willoughby, Chatswood, St Leonards and Roseville are very similar. There are nuances between suburbs and projects, but culturally and from a buyer perspective, there’s a strong overlap.”

That buyer has historically been overwhelmingly owner-occupier driven.

Unlike many Sydney apartment developers that have traditionally relied heavily on investor demand, Hyecorp’s projects have typically attracted downsizers, upsizers, rightsizers and family owner-occupiers seeking long-term homes rather than short-term investments.

“Historically, investors have been a much smaller portion of our demand profile,” Abolakian says.

“We design for owner-occupiers. We don’t design for yield, we design for comfort, amenity, family living and long-term usability.”

That philosophy extends well beyond apartment layouts.

From landscaping and communal gardens to shared amenities and circulation spaces, Hyecorp’s developments are designed around how people actually live, something Abolakian believes has become increasingly important in Sydney’s apartment market.

“There was probably a period where having an approved project in market was enough,” he says.

“There wasn’t as much competition and if you built it, buyers would come. That’s no longer the case.”

“There’s more supply in the pipeline now, particularly with TOD precincts and low and mid-rise reforms opening up opportunities across Sydney. Buyers have more choice, so if you get the product wrong, they’ll simply go elsewhere.”

[smartcode_project:default project_id=110379 project_image_fid=311393]

The shift has forced developers to become more sophisticated in how they approach apartment design, particularly as owner-occupier expectations continue to rise.

For Hyecorp, that means thinking beyond who the buyer is today and designing for who they may become in five or 10 years' time.

“People buying now often aren’t moving in for several years,” Abolakian says.

“You might have a young couple buying today, but by the time they move in they may have children, older children, or changing lifestyle needs. You’ve got to think about how families evolve.”

That thinking also shapes Hyecorp’s approach to amenity, which positions wellness at the forefront.

[smartcode_project:default project_id=149594 project_image_fid=362634]

While resort-style facilities have become increasingly common marketing tools across Sydney apartment developments, Abolakian says the challenge is ensuring amenities are genuinely usable and appropriate for the scale of the project.

“If amenities are done right, they can materially improve the living experience,” he says, adding however that if you&nbsp;overdo it or get it wrong, you can end up with facilities nobody uses that simply create ongoing strata costs.”

That balance is something Hyecorp is aiming to strike with projects like Roseville Avenue, one of the group's upcoming Lower North Shore developments, which Abolakian describes as bringing a resort-style living experience into a metropolitan setting.

“It’s about creating something that feels special without being excessive,” he says.

“Good gardens, quality apartments, thoughtful amenity. Creating that resort feeling in a metro location.”

<img alt="Hyecorp" data-entity-type="file" data-entity-uuid="13c4c0f3-b1b7-44cf-9344-0b3d1d07797a" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-06-02%20at%2012.14.57%E2%80%AFPM.png?VersionId=9OLWjyj2bYkDV35F78WJnyMSPfc2bJ2z" />

The focus on owner-occupier product comes as Sydney’s apartment market continues to navigate a difficult development environment.&nbsp;For Hyecorp, maintaining an in-house operating model across construction, sales, marketing and development management has become increasingly important in navigating that environment.

“We’ve always believed in keeping a lot of the process in-house,” Abolakian says.

“It creates efficiencies, but it also creates quality control. You can make faster decisions and ensure the end product stays aligned with the original vision.”

Despite the challenges, Abolakian believes demand for quality owner-occupier apartments across Sydney remains strong beneath the surface, particularly across established Lower North Shore suburbs where downsizers continue to seek new housing options close to existing communities.

“There are definitely people waiting,” he says.

“Once some of the broader uncertainty settles, whether that’s the global environment or some of the local economic noise, I think the right projects will perform very strongly.”

Hyecorp currently has three residential developments on the market across Sydney’s Lower North Shore.&nbsp;Audrey, St Leonards, positioned opposite Newlands Park, is nearing completion and preparing to welcome its first residents, with the project now almost sold out.

Hyecorp has also recently launched&nbsp;<a href="https://www.apartments.com.au/new-apartments/celine-chatswood-37-archer-street-chatswood-nsw-2067">Celine Chatswood</a>, an architectural tower, while continuing to deliver&nbsp;<a href="https://www.apartments.com.au/new-apartments/juliet-roseville-64-pacific-highway-roseville-nsw-2069">Juliet Roseville</a>, a more boutique scale of development with just 34 apartments.

Why Hyecorp continues to back Sydney's Lower North Shore apartment market

South East Queensland’s apartment market is entering a new phase defined by rising prices, constrained affordability, and mounting pressure on the construction pipeline, according to RPM Group’s latest SEQ Apartments &amp; Townhomes Market Report.

The May 2026 report highlights a widening divide between what buyers can afford and what developers can viably deliver, with detached house prices continuing to push more buyers toward apartments across Brisbane, the Gold Coast, and the Sunshine Coast.

RPM says Brisbane’s median house price has reached around $1.5 million, accelerating the shift toward higher-density housing as buyers are increasingly priced out of the detached market.

[smartcode_project:default project_id=135094 project_image_fid=356540]

Median unit prices rose across all three major SEQ markets in the March quarter. Brisbane City recorded the strongest annual growth, with median unit prices climbing 21 per cent to $862,000, while the Gold Coast reached the highest overall median at $950,000, up 17 per cent year-on-year. The Sunshine Coast followed at $870,000, representing annual growth of nine per cent.

RPM noted the affordability gap between houses and units remains significant, with detached homes commanding premiums of 67 per cent in Brisbane and 68 per cent on the Gold Coast relative to apartments.

The report suggests this price disparity is increasingly consolidating buyer demand within the apartment market, particularly among downsizers and owner-occupiers.

“Demand is real. Supply is moving. But they’re operating on different timelines and the gap between what’s being built and what buyers can afford is the defining tension in this market right now,” RPM Queensland and NSW Managing Directors Peter Neale and Clinton Trezise said in the report.

[smartcode_project:default project_id=150787 project_image_fid=366230]

While approvals and commencements are strengthening, RPM argues the delivery pipeline remains constrained by construction costs, labour shortages, and extended build timelines.

Apartment approvals across Queensland increased 86 per cent over the year to February 2026, reaching 12,682 approvals, the highest level recorded since 2016. Brisbane overtook the Gold Coast as the state’s most active apartment approval market, with nearly 5,000 apartments approved over the past 12 months.

Unit commencements also strengthened considerably, rising 48 per cent year-on-year to 5,453 commencements in the December 2025 quarter, the highest level since 2018.

However, RPM’s research found apartment delivery timeframes have expanded sharply compared to the previous cycle. Projects are now averaging around 30 months from approval to completion, compared to roughly 20 months a decade ago.

[smartcode_project:default project_id=143932 project_image_fid=367515]

The number of units under construction has climbed to approximately 31,530 dwellings, nearing the previous 2016 peak, though projects are remaining in the pipeline for considerably longer.

Construction costs continue to weigh heavily on feasibility. RPM found the average apartment construction cost in Greater Brisbane reached $630,000 per dwelling in 2025, exceeding both Sydney and Melbourne. Coastal Queensland markets, including the Gold Coast and Sunshine Coast, were even higher at an average of $817,418 per apartment due to the prevalence of larger premium product.

The report also points to increasing pressure from Olympic-related infrastructure spending ahead of Brisbane 2032, with labour competition expected to intensify over the next several years.

[smartcode_project:default project_id=150017 project_image_fid=370960]

ANZ Associate Director of Property Daniel Gradwell said the underlying demand drivers across South East Queensland remain strong, supported by interstate migration, downsizers, and population growth.

“The challenge is bringing enough supply to market to meet that demand, and nothing on the horizon makes that straightforward,” Gradwell said.

RPM’s analysis found the affordability challenge is becoming more pronounced in the new apartment market itself, with only three per cent of surveyed new apartments priced below $1 million.

Instead, the market is increasingly concentrated in higher price brackets, with the most common new apartment price band across SEQ sitting between $1.5 million and $1.75 million. Around half of all new apartment stock surveyed is priced below $2 million.

The report suggests developers are not necessarily avoiding lower price points by choice, but because current construction economics make delivering affordable apartments increasingly difficult at scale.

Rental conditions also remain tight across the region. Median rents for one-bedroom apartments rose 12 per cent in Brisbane over the past year to $580 per week, while Gold Coast one-bedroom rents increased nine per cent to $630.

Despite rising rents, RPM noted bond lodgements have generally trended downward over the past five years, indicating more apartments are being absorbed by owner-occupiers rather than retained as investor-held rental stock.

Looking ahead, RPM expects projects targeting the mid-market owner-occupier segment between $1.25 million and $2 million to remain the most viable part of the market, while premium projects in highly constrained coastal or riverfront locations continue to attract demand.

“Construction costs are rewriting the feasibility rulebook across Greater Brisbane, and with little relief in sight, only projects in the right price band, right location, and with presales secured early will make it through,” the report concludes.

SEQ apartment demand outpacing affordable supply as construction timelines stretch: RPM

Perri Projects

<html><body>
International designer hotel owner operator, Ovolo, has been appointed as hotel manager for <a href="/developments?developer=Perri%20Projects">Perri Projects</a>' $50 million <a href="/developments/south-melbourne-vic-3205">South Melbourne hotel</a>, expected to open in 2020. Located at 183-199 Moray Street, the project comprises 100 rooms spanning six floors based around Ovolo’s ethos of ‘effortless living'.

Founded by Girish Jhunjhnuwala in 2002, Ovolo Hotels has become one of Hong Kong’s largest independent owner, operator hospitality firms. The company says it keeps in touch with the modern traveller through award-winning interior designs, detail-driven comforts, focused all-inclusive service and cutting-edge en suite technology, all done in Ovolo Hotel’s signature style.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/170516_smh_v01_hero_final.jpg" rel="gallery-all" title="Ovolo South Melbourne will open in 2020. Image: Perri Projects"><img alt="" class="image-article-full-width-580px" height="464" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/170516_smh_v01_hero_final.jpg?itok=8LAfI-8f" title="Ovolo South Melbourne will open in 2020. Image: Perri Projects" width="580"></a>

<figcaption>Ovolo South Melbourne will open in 2020. Image: Perri Projects</figcaption></figure>Ovolo says the <a href="/developments/south-melbourne-vic-3205">South Melbourne</a> project represents a new phase of growth for the company, made possible through a shared vision with Perri Projects and is confident it will be well-received by the growing pool of higher-end established housing and major commercial office buildings emerging in South Melbourne.

According to Perri Projects, Ovolo’s international track-record for delivering innovative, design-led destination hotel concepts that empahasise lifestyle aligned with Perri Projects’ vision for the site. With a planning permit already in hand, Ovolo’s appointment paves the way for construction to commence in the second half of 2019.

Perri Projects has been keeping busy with a growing development pipeline of projects including a <a href="/new-apartments/23-29-victoria-street-melbourne">$150 million tower opposite the Carlton Gardens</a>, and its most significant, the West Melbourne Waterfront along the banks of the Maribyrnong River.

Following support from The City of Melbourne, Amendment C221 was considered and adopted by the Minister for Planning, Richard Wynne mid-year, allowing for the project to progress. To this end, Perri Projects has engaged Woods Bagot, NH Architecture and Oculus for this significant 'place making project' which boasts over 250 metres of frontage along the Maribyrnong River.

Perri Projects says Amendment C221 will ensure the 2.8-hectare West Melbourne Waterfront site is successfully rezoned to Mixed Use, paving the way for a "dynamic, master-planned urban renewal precinct to revitalise the area into a pre-eminent waterfront destination."

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/40_wmw_render-16.jpg" rel="gallery-all" title="Artisit's impression of West Melbourne Waterfront. Image: Perri Projects"><img alt="" class="image-article-full-width-580px" height="271" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/40_wmw_render-16.jpg?itok=W56U5ovB" title="Artisit's impression of West Melbourne Waterfront. Image: Perri Projects" width="580"></a>

<figcaption>Artisit's impression of West Melbourne Waterfront. Image: Perri Projects</figcaption></figure><h2>What they say...</h2>

<blockquote>
“We are delighted to partner with Ovolo to realise our original vision for this site as a mixed-use lifestyle precinct featuring destination bars and restaurants, as well as leisure, event and function facilities.

Ovolo hotels are internationally renowned for their high-end, high-energy designs that blend form and function to ensure each hotel delivers a unique experience for guests and visitors. Ovolo is well established and revered, yet agile and bold enough to challenge convention and break the mold on new sites, ensuring that each design complements and enhances the location of their hotels.”

- David Scalzo, Managing Director of Perri Projects
</blockquote>

 

<blockquote>
“Ovolo is a proud owner and operator of hotels and this HMA will be the start of a new chapter in order to take our disruptive lifestyle designer hotel collection to the next level in Australia and internationally.

Ovolo is committed to ensuring our guests can expect the unexpected from us and like all our sites, Ovolo in South Melbourne will stand alone from a design perspective, but the experience will be unmistakeably Ovolo.

The underlying demographic of South Melbourne has been evolving steadily as creative industries in particular look to take advantage of the central location and raw industrial edge the suburb has to offer.

But while the suburb is on the rise with those in the know, local hospitality amenity has not kept pace with this change, and we believe Ovolo South Melbourne with its bars, restaurants and even a roof-top function and events space will be uniquely placed to provide a focal point for those local communities.”

- Dave Baswal, COO &amp; CFO of Ovolo Australia
</blockquote>

 

<blockquote>
“The Hotel Management Agreement with Perri Projects represents a natural evolution for our business as we continually look to expand our offering in new markets.

While we each bring our respective expertise in property development and hospitality management to this project, this partnership was forged through our mutual affinity for delivering truly unique projects and a shared vision for the South Melbourne site."

- Girish Jhunjhnuwala, Ovolo CEO and Founder
</blockquote>
</body></html>

Laurence Dragomir

Perri Projects and Ovolo combine for South Melbourne hotel

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The Englefield, a boutique collection of seven generously-sized apartments located along the tree-lined Chambers Street in South Yarra, was recently completed by builder VCON. The development which was designed to celebrate the relationship between nature and the built environment, is a collaboration between developer Perri Projects, architects Woods Bagot and landscape architect Paul Bangay.

According to Perri Projects, The Englefield will enjoy the benefits of tailored living that is reminiscent of a hotel rather than an apartment building, with only two residences remaining including a full floor penthouse. The design is characterised by a rich bluestone façade softened by verdant vines, with Woods Bagot drawing on its extensive experience across a range of sectors to provide The Englefield with a 'hotel feel'. 

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/englefield-006.jpg" rel="gallery-all" title="The interiors of apartments benefit from seamless connections to the exterior. Image: Supplied"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/englefield-006.jpg?itok=ynpYIMN5" title="The interiors of apartments benefit from seamless connections to the exterior. Image: Supplied" width="580"></a>

<figcaption>The interiors of apartments benefit from seamless connections to the exterior. Image: Supplied</figcaption></figure>Woods Bagot’s focus on design craftsmanship is evident, where the kitchen joinery and island bench as well as bathroom vanities and bedroom cabinetry, have all been custom designed to create a bespoke, one-of-a-kind design motif throughout.

<a href="/news/discussing-apartment-design-with-woods-bagots-peter-miglis">Speaking to Urban.com.au last month</a>, Woods Bagot's Peter Miglis noted the maturing apartment market and the importance of designing apartments based on the same principles of a more traditional home, with bespoke features which celebrate the craftsmanship and considered design of the apartment.

<blockquote>
...what we're finding is that there is a market that is maturing, that has become comfortable with the idea of living in apartments. But apartments not as we've traditionally known them, as these minimal requirements and getting the yield up. It's now about apartments that adopt qualities of living in a home, and what I mean by that is having more area internally, having a social network within the complex as well.

We always circle back when we look at apartment planning - how would a house perform and function? And how would we take those attributes and put that into an apartment plan. Maybe one day we don't call them apartments, maybe we adopt another name for them as a fusion between house and apartment coming together. 

...there's also the care to detail, even right down to the kitchen door handles. Moments like that where they are bespoke and they have a sense of individual character and care about them, people have an affinity to that level of detail. 

- Peter Miglis, Principal, Woods Bagot 
</blockquote>

This synergy between the contemporary and the traditional is reflected in the use of marble and bronze accents in the kitchen and living areas which are complemented by Chevron patterned Oak timber floors, while a Woods Bagot-designed timber display cabinet reinforces the attention to detail and craftmanship. 

Every room enjoys a green outlook, with windows and terraces opening out to Bangay’s European landscapes which have been designed to act as an extension of the living space, another Woods Bagot hallmark.Apartments are also fitted with smart technology that allows residents to control lighting, heating and blinds remotely through an app on their smartphones.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/englefield-050.jpg" rel="gallery-all" title="The 200sqm penthouse enjoys large outdoor terraces and city views. Image: Supplied"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/englefield-050.jpg?itok=pPzq00X-" title="The 200sqm penthouse enjoys large outdoor terraces and city views. Image: Supplied" width="580"></a>

<figcaption>The 200sqm penthouse enjoys large outdoor terraces and city views. Image: Supplied</figcaption></figure>A three bedroom penthouse spanning 200 sqm occupies the whole top floor, with terraces totalling 110sqm and floor-to-ceiling windows along three sides allowing sunlight access into the interior while also providing panoramic views across the city. The penthouse is expected to fetch between $3.8 - $4.1million and also includes three bathrooms, a powder room, a library, a 128-bottle wine cellar and three car lock up garage.

Woods Bagot and Perri Projects are also collaborating on 23-29 Victoria Street on the northern edge of the Melbourne CBD. The 25-storey apartment development will replace the CBD's last remaining service station with 90 apartments.

<h2>What they say...</h2>

<blockquote>
The Englefield goes beyond traditional apartment living, where comfort, security and unparalleled design are offered in addition to the services and amenity of a hotel. With remote home automation and an abundance of delivery, cleaning and valet services at their disposal, residents can focus on relaxing when they are at home. We are proud to have partnered with an incredible team of architects to bring world-class design to this building, with all the benefits and opportunities that modern technology provides.

-  David Scalzo, Managing Director, Perri Projects
</blockquote>

<blockquote>
The penthouse is an incredibly unique opportunity to enjoy the space and splendour of a high-end home with the convenience of contemporary living. There are very few purchasers who can say their home is designed by Woods Bagot, an award-winning architecture practice that has been responsible for some of the biggest luxury hotels, commercial buildings and mixed-use precincts in the world. The level of quality craftsmanship, design integrity and fastidious attention to detail of this apartment is unmatched by anything else I’ve seen in the market.

-  Marcus Chiminello, Director, Marshall White
</blockquote>

<h2>The Englefield Project team</h2>

<ul>
<li>Developer: Perri Projects</li>
	<li>Architect: Woods Bagot</li>
	<li>Landscape architect: Paul Bangay</li>
	<li>Sales agent: Marshall White</li>
</ul>
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The Englefield brings hotel-style living and craftsmanship to South Yarra

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Project partners Pellicano Group and Perri Projects have taken their massive South City Square project back to planning in order to rework future stages of the development.

The project is very much representative of the boom in development that has been seen across Woolloongabba, although the bulk of South City Square has yet to be built. Earlier this month planning documents were lodged, seeking to alter the composition of future stages of the project which in time willencompasses more than two hectares.

Primarily fronting Logan Road, the applied for changes changes are relevant to the southern portion of the site and look to supersede planning approval granted during late 2016.

Initial buildings on the Logan Road and Deshon Street intersection were completed during 2017.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/image3_11.jpg" rel="gallery-all" title="South City Square as of late 2017. Image: Aussie Bhoy / Skyscrapercity"><img alt="" class="image-article-full-width-580px" height="383" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/image3_11.jpg?itok=mRoy71di" title="South City Square as of late 2017. Image: Aussie Bhoy / Skyscrapercity" width="580"></a>

<figcaption>South City Square as of late 2017. Image: Aussie Bhoy / Skyscrapercity</figcaption></figure>Changes sought within the new application include:

<ul>
<li>Adding a new parcel of land at 178 Logan Road and removing 31 Sword Street</li>
	<li>Changing the staging for the development proposal</li>
	<li>Delivering a supermarket and central square as a stand alone stage (owing to Woolworths signing on)</li>
	<li>A change in design for what will be known as Building 6</li>
	<li>Building 4 will be split to create two separate buildings known as Building 4 and Building 5 (18 and 15 levels)</li>
	<li>Inclusion of retirement living </li>
	<li>Additional parking</li>
</ul>
Overall seven separate developable buildings between 4 and 18 levels are in the wings, although Stage 3/Supermarket is noted as being at construction.

In line with a swag of applications that have targeted retirement living across Brisbane in recent times, South City Square aims to follow suit. Planning consultant Urbis noted "A vertical Retirement Facility is also proposed to be introduced into the development to meet Brisbane’s growing demand for retirement facilities and enhance the diversity and mix of uses included in South City Square.

The introduction of this use has tangible benefits to the broader community who may be looking for retirement options in Woolloongabba."

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/image1_11.jpg" rel="gallery-all" title="The development as envisaged upon completion. Planning image: DBI "><img alt="" class="image-article-full-width-580px" height="349" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/image1_11.jpg?itok=0fe8QgB3" title="The development as envisaged upon completion. Planning image: DBI " width="580"></a>

<figcaption>The development as envisaged upon completion. Planning image: DBI</figcaption></figure>To this point the sprawling $600 million mixed-use project has held a nominated completion date of 2023. The initial plan consisted of six residential buildings and one hotel in addition to the major retail, dining and entertainment aspects at ground level.

It's likely that Brisbane's soft apartment market has in part contributed to the rebalancing of the project's uses. 
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silvermb

Brisbane's South City Square changes composition

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Perri Projects in conjunction with joint venture partner Wingate Property, has received development approval for a $150 million mixed-use project on the edge of the Melbourne CBD opposite Carlton Gardens. This project will include 70 apartments across 20 levels of residential plus premium commercial and hospitality on the ground floor and podium levels.

Located at 23-29 Victoria Street, the plans also include significant improvements to the public realm in line with City of Melbourne’s Urban Forest strategy with a large-scale rejuvenation of the surrounding area.

Perri Projects recruited Woods Bagot to create a design that responded to the significance of the site, adjacent to the UNESCO world heritage Carlton Gardens ensuring future residents will have permanent unobstructed amenity and outlook across the gardens.

Woods Bagot's design for the site brought together its Melbourne, London, and New York studios to reference aspects of each of the cities, in the project.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/carlton_gardens_render_-_low-res.jpg" rel="gallery-all" title="Perri Projects' approved development opposite Carlton Gardens. Image: Supplied"><img alt="" class="image-article-full-width-580px" height="384" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/carlton_gardens_render_-_low-res.jpg?itok=3MlBSiGT" title="Perri Projects' approved development opposite Carlton Gardens. Image: Supplied" width="580"></a>

<figcaption>Perri Projects' approved development opposite Carlton Gardens. Image: Supplied</figcaption></figure>As part of the Victoria Street project, Perri Projects is also proposing major public realm improvements including a new boulevard interface to McKenzie Street and reworking the current traffic island intersection into an Urban Forest public space in line with City of Melbourne’s Urban Forest Strategy.

The strategy acknowledges the crucial roles green spaces play in Melbourne with its parks, gardens, and tree-lined streets contributing to liveability and quality of life for residents. 

Together Perri Projects and its architects worked closely with council to achieve the permit, with the developer having previously worked collaboratively with City of Melbourne on culturally significant projects such as West Melbourne Waterfront.

The developer's vision for the site marks the latest iteration of its ‘Tailored Living’ series following its collaboration with Woods Bagot at The Englefield in South Yarra, which upon completion will feature seven penthouse-style residences aimed towards the upper end of the market. 

According to Perri Projects, Melbourne represents a long-term focal point for the developer and the Carlton Gardens project reflects its confidence in the city. The development team continues to work closely with City of Melbourne and other major stakeholders on the wider rejuvenation of the surrounding area.

<h2>What they say:</h2>

<blockquote>
Working with a global team of architects will ensure our Carlton Gardens project will reflect the complex cultural fabric of the suburb and deliver an impressive architectural addition to the neighbourhood. The building’s offering is rare – premium residential accommodation with protected northern aspects over the gardens and heritage precinct.

This is a CBD address on the doorstep of the cultural-mecca suburbs of Collingwood, Fitzroy, and East Melbourne. The significance of the site is undeniable and heavily guided our design approach to remain congruent with Carlton’s urban language.

We are currently advancing plans with some very exciting hospitality operators and will have more announcements on this aspect of the project soon.

- David Scalzo, Managing Director Perri Projects 
</blockquote>

 

<blockquote>
Wingate is thrilled to have partnered with Perri Projects on this unique project and is delighted with the successful planning outcome. It is an important first step in bringing to life this visionary building which we believe will become iconic on the Melbourne skyline.

- Ryan Levin, Managing Director Wingate Property
</blockquote>

 
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Perri Projects receives approval for $150m Carlton Gardens project

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Perri Projects has been given approval by the City of Melbourne to create a new West Melbourne Waterfront precinct that will subsume a swathe of industrial land.

<a href="/news/industrial-west-melbourne-the-latest-urban-renewal-contender">First covered by Urban.com.au</a> at the turn of 2016, the $500 million rejuvenation which fell under Planning Scheme Amendment C221, was given the nod during a recent council meeting. The roughly 28,000sqm site is diagonally opposite Footscray's Joseph Road Precinct urban renewal area, and is loosely addressed 150-250 Kensington Road.

According to a statement released by Perri Projects, an independent planning panel was appointed by the Minister for Planning, whose job was to consider submissions and make recommendations for the project. With City of Melbourne approval in hand, the largest hurdle to the project has been surpassed.

The rezoning is now before the Minister for Planning awaiting final sign off.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image41_4.jpg" rel="gallery-all" title="A working image for the redevelopment features a new waterfront"><img alt="" class="image-article-full-width-580px" height="322" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image41_4.jpg?itok=3WPnVqmE" title="A working image for the redevelopment features a new waterfront" width="580"></a>

<figcaption>A working image for the redevelopment features a new waterfront</figcaption></figure>Having been at planning for more than four years, the amendment includes a Development Plan Overlay that will guide the long-term development of the site. A high-quality built environment and additional public space are key aspects of the approval, which would see 2,000sqm of waterfront land made accessible to the public.

Designers NH Architecture and Woods Bagot have maintained a hand in the redevelopment plans to date, as have advisory KPMG and Oculus as landscape architects. 

Headline figures stemming from Planning Scheme Amendment C221 will see 10,000sqm of the site dedicated to a new public realm, including a waterfront-facing park. 800 metres of new bike lanes and upgrades to footpaths and lighting will also improve access to South Kensington Station. 

<blockquote>
We’re incredibly pleased with the outcome of the recent Council meeting. We are proud of this project and the benefits it will deliver for future residents and the wider Kensington and West Melbourne community.

This project has been a decade in the making, working closely with Council and key stakeholders every step of the way to ensure key community benefits could be delivered as part of the revitalisation. The process has been very collaborative and we are excited to start bringing this vision to life.

We now look forward to creating a detailed development plan that will transform this underutilised pocket of land into a world-class waterfront precinct and exemplar mixed-use development, consistent with Plan Melbourne and Council’s Municipal Strategic Statement.
<cite>Perri Projects’ Managing Director, David Scalzo</cite>
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image42_3.jpg" rel="gallery-all" title="West Melbourne Waterfront precinct in a grander context"><img alt="" class="image-article-full-width-580px" height="322" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image42_3.jpg?itok=2fMXonKO" title="West Melbourne Waterfront precinct in a grander context" width="580"></a>

<figcaption>West Melbourne Waterfront precinct in a grander context</figcaption></figure>The approval of the West Melbourne Waterfront precinct will likely act as a catalyst for further change along the stretch of the Maribyrnong River which fronts West Melbourne and Kensington. The immediate holds a strategic position with both the Hobsons Road and Dynon urban renewal precincts at its doorstep.

To date the only development of note in the area is the River Walk Kensington apartment complex at 71-89 Hobsons Road, which is currently under construction.

With a string of light industrial buildings between West Melbourne Waterfront precinct and River Walk, the prospects of the area becoming a mixed-use enclave in the medium term are high.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_8802.jpg" rel="gallery-all" title="Riverwalk Kensington is under construction."><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/img_8802.jpg?itok=YYcWJ0F6" title="Riverwalk Kensington is under construction." width="580"></a>

<figcaption>Riverwalk Kensington is under construction.</figcaption></figure>
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A vanguard West Melbourne regeneration project receives CoM backing

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South Melbourne is poised to host a new hotel on the corner of Moray and Dorcas Street, with developer Perri Projects planning to launch the luxury development.

Having gained a footprint onsite during 2005, subsequent land purchases were made allowing Perri Projects to push ahead with the hotel scheme, which entered planning mid last year. With approval in place, Perri Projects are now ramping up their intentions for the site to coincide with a high time in Melbourne's hotel sector, which is enjoying buoyant occupancy rates.

Not too far from the mass of hotels in Melbourne's CBD, but far in terms of design ethos, Perri Projects are positioning the new hotel facility as alternative experience in an urban setting.

Aimed principally at the premium business market, the intended hotel at 185-197 Moray Street will include a pool, gym and business centre, in addition to café/restaurant and bar spaces at ground level. A rooftop function and events centre will crown the six level building.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/south_melbourne_hotel.jpg" rel="gallery-all" title="Hotel accommodation set above an active street frontage. Image: Perri Projects"><img alt="" class="image-article-full-width-580px" height="677" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/south_melbourne_hotel.jpg?itok=cDnGBW-C" title="Hotel accommodation set above an active street frontage. Image: Perri Projects" width="580"></a>

<figcaption>Hotel accommodation set above an active street frontage. Image: Perri Projects</figcaption></figure><blockquote>
There is a distinct lack of new, luxury hotel offerings in this area. The majority of existing hotel stock around St Kilda Road and South Melbourne is now ageing considerably so we’ve identified a real gap in the market for quality, bespoke hotels for business and high-end leisure travellers

The move into the boutique hotel space is closely aligned with our brand and business strategy; we have been working towards this for the past three years. More than a hotel, we envisage this mixed-use development to be a lifestyle destination in South Melbourne including retail, food and beverage, and a rooftop function and events centre.

Our current strategy is to develop and retain a significant portfolio of the retail and commercial facilities in our mixed-use masterplanned developments so we view investing in hotels as an extension of that.

Perri Projects is in early discussions with some of Australia’s premium hospitality groups for partnerships in the restaurant and functions centre. We’re looking at only the best operators to reinforce the sophistication of the precinct
<cite>David Scalzo, Managing Director, Perri Projects</cite>
</blockquote>

Plus Architecture designed the futuristic building which will see the exterior present as a mix of exposed concrete and treated glazing. A special application to the glazing will provide the development with a unique finish across a clean, simple form.

Transitioning from white and solid to clear and luminous, the tiled facade is a novel look with Plus Architecture also intending for these lines and forms to <a href="http://www.plusarchitecture.com.au/portfolio/moray-street/">directly relate to their corresponding internal suites</a>.

Moray Street will be Perri Projects' first Melbourne hotel development, with intentions in place to acquire suitably zoned development sites that will add to their local hotel portfolio. Active across Melbourne and Brisbane, Perri Projects have also broken the ice in Queensland with their South City Square development to also include a boutique hotel.
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Perri Projects diversify into the hotel sector

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It is a sign of the current segmented apartment market that many of Melbourne's entrenched apartment developers have sought to tap into the luxury top tier of the market in favour of further rolling out larger projects.

Indeed there is something of a crush for the premuim buyer as developers seek to differentiate their projects in what is a smaller yet more lucrative and prestigious sector. Enter Perri Projects who have sought to instill a new level of innovative design within their new project dubbed The Englefield.

Urban.com.au recently spoke with Perri Projects'  ‎Managing Director David Scalzo on what it takes to lure luxury buyers, and on the future intent of the developer which has greatly expanded its property portfolio over recent years.

In the face of stiff competition within the premium apartment market, Perri Projects have initiated Tailored Living Solutions (TLS); applied to The Englefield the developer expects that it will provide a point of difference in the marketplace. Targeted at high-end owner-occupiers, TLS centres around the relationship between technology and service.

Created after a period of research on high-end apartment buildings both locally and overseas, David Scalzo believes that TLS is most appropriate for small, high-end residences where a concierge is not cost effective. This is the case for The Englefield with only seven oversized apartments on offer.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image51_3.jpg" rel="gallery-all" title="Woods Bagot have created The Englefield"><img alt="" class="image-article-full-width-580px" height="378" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image51_3.jpg?itok=SyafIu8d" title="Woods Bagot have created The Englefield" width="580"></a>

<figcaption>Woods Bagot have created The Englefield</figcaption></figure>Whilst not new in its fundamentals, TLS is unique in how it packages a variety high-end mod-cons together with a valet service.

Essentially each apartment will have valet access where the technology inside each dwelling allows the occupant to organise valet services such as dry cleaning, item delivery or the like. This is achieved via a valet cabinet where service providers are given a one-time code which unlocks the valet cabinet.

David Scalzo believes that the TLS system provides residents with ease of convenience, yet without the ongoing costs of a permanent concierge that are not justified in a project of limited apartment numbers. 

Hand in hand with the valet service is the implementation of technology control to all apartments. Heating, cooling and lighting are controlled by remote access, whilst also being capable of interfacing with other areas of the building, allowing for state-of-the-art automation which affords residents the ability to create a perfectly attuned environment.

It's the considered implementation of the finer points which David Scalzo believes discerns one luxury project from the other, and shrewd prospective buyers are well aware of this.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image50_0.jpg" rel="gallery-all" title="West Melbourne shapes as a future project"><img alt="" class="image-article-full-width-580px" height="461" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image50_0.jpg?itok=tmdbNzcK" title="West Melbourne shapes as a future project" width="580"></a>

<figcaption>West Melbourne shapes as a future project</figcaption></figure>Asked if Tailored Living Solutions would be applied to all future projects, David Scalzo states it will be but in varying degrees. 

West Melbourne Waterfront is a pending development which will have a high amount of retail and the tailored living concept will be altered to fit accordingly. Residents will in all likelihood have the ability to interface with the development's tenancies allowing for the ordering of goods and services. 
Also on the radar is another project within South Yarra and a proposed hotel located on Moray Street, South Melbourne. Along with numerous Brisbane apartment projects, the expected 4.5 Star boutique 80 South Melbourne room hotel forms the backbone of Perri Projects' future development pipeline.
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In the pursuit of luxury: Urban.com.au talks to Perri Projects

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A traditional industrial pocket of West Melbourne looks set to join the likes of Footscray and Fishermans Bend in receiving a high density repurposing. Developer Perri Projects is behind a scheme that would also look to overhaul the majority of West Melbourne's frontage to the Maribyrnong River.

Spread over 2.8 hectares and directly opposite Footscray's Joseph Road Precinct urban renewal area, the site which is loosely addressed 150-250 Kensington Road West Melbourne is also bound by the Kensington Road rail bridge, Dynon Road and the aforementioned Maribyrnong River.

The Dynon region was identified during 2015 as a <a href="http://planningschemes.dpcd.vic.gov.au/schemes/melbourne/ordinance/21_mss15_melb.pdf">new potential urban renewal area</a> under the Melbourne Planning Scheme, with Perri Projects' Kensington Road Precinct site earmarked as one of four zones within Dynon that would be suitable for renewal. This has been made possible due to the rationalisation of rail and industrial activities within the area.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/40_project_tile_1000x1000px_wmw.jpg" rel="gallery-all" title="Artist's impression of a new Maribyrnong River frontage. Image courtesy Perri Projects"><img alt="" class="image-article-full-width-580px" height="523" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/40_project_tile_1000x1000px_wmw.jpg?itok=OyCHf5g8" title="Artist's impression of a new Maribyrnong River frontage. Image courtesy Perri Projects" width="580"></a>

<figcaption>Artist's impression of a new Maribyrnong River frontage. Image courtesy Perri Projects</figcaption></figure>Perri Projects have enlisted NH Architecture and Woods Bagot as architects for the project which is located 3.5 kilometres from the CBD. KPMG also forms part of the development team acting in an advisory role while Oculus have been installed as landscape architects.

In its initial guise the project sees multiple mid-rise buildings with the tallest looking to exceed 15 levels and be situated at the northern tip of the site against existing rail lines.

Multiple access paths and laneways also look to traverse the development with vehicular movements for the most located away from the riverfront.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/40_desktop_gallery_1800x1000_wmw_03.jpg" rel="gallery-all" title="The new development as seen from the Maribyrnong River. Image courtesy Perri Projects"><img alt="" class="image-article-full-width-580px" height="334" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/40_desktop_gallery_1800x1000_wmw_03.jpg?itok=CpKKqKSk" title="The new development as seen from the Maribyrnong River. Image courtesy Perri Projects" width="580"></a>

<figcaption>The new development as seen from the Maribyrnong River. Image courtesy Perri Projects</figcaption></figure>As part of the paper outlining Dynon as a potential renewal area, built environment guidelines were outlined and included:

<ul>
<li>Ensuring new development along the Maribyrnong River and Moonee Ponds Creek enhances the recreational and environmental amenity of these waterway corridors and has appropriate setbacks.</li>
	<li>Enhancing open space and recreational opportunities along the Maribyrnong River and Moonee Ponds creek.</li>
	<li>Encouraging buildings fronting Dynon and Footscray Roads to have active and attractive frontages.</li>
</ul>
Project renders show a vastly different Maribyrnong River bank with extensive landscaping and recreational areas introduced by Oculus, superseding the current narrow bike path that runs along the river bank. The project may also see two docks introduced as part of the overhaul.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image17_1.jpg" rel="gallery-all" title="The site in question and current art installation. Image courtesy Perri Projects"><img alt="" class="image-article-full-width-580px" height="272" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image17_1.jpg?itok=An9hXVK8" title="The site in question and current art installation. Image courtesy Perri Projects" width="580"></a>

<figcaption>The site in question and current art installation. Image courtesy Perri Projects</figcaption></figure>For the time being a number of buildings on-site have been transformed with Perri Projects initiating the Shed 180 project.

Australian and international street artists were utilised to transform various blank surfaces on-site into an outdoor art gallery. The artworks will remain until the site's mixed-use redevelopment is initiated.
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