Repeat buyers are one of the strongest measures of confidence in any apartment development.

At <a href="https://www.apartments.com.au/new-apartments/era-newcastle-west-124-126-bull-street-newcastle-west-nsw-2302">ERA</a> in Newcastle West, some purchasers are returning to <a href="https://www.apartments.com.au/developers/gwh">GWH</a> after living at the developer's One Apartments. Their decision to purchase again was driven by the quality of life they found after moving into their first GWH home.

Keith Wilton had spent years living in a house in East Maitland before deciding it was time for a change. Apartment living had always been on his radar, but he was selective about what he wanted.

<iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" referrerpolicy="strict-origin-when-cross-origin" src="https://www.youtube.com/embed/FH_1EzB-1vs?si=XScVlP1ERsTDJoME" title="YouTube video player" width="560"></iframe>

"I had some boxes I wanted to tick," he says.

Keith points to the open-plan design, generous outdoor areas and considered inclusions as key reasons One Apartments worked for him.

“One of those things was a nice indoor open plan area, but also I wanted a nice outdoor open area that I could entertain on in summer or Christmases or birthdays,” he says.

He also found value in the smaller details, from integrated appliances to shared resident spaces including the pool, cinema and rooftop areas.

[smartcode_project:default project_id=135096 project_image_fid=356818]

After comparing several developments, he chose One Apartments because of GWH's longstanding local reputation and his own experience working with the developer on a commercial project more than a decade earlier.

"I knew that they were local, that the quality of the build was going to be up there. I'd looked at other apartment complexes around and close by, and I just knew that here was a better decision location wise."

Today, Keith says the move has completely changed how he experiences Newcastle.

"I enjoy living in this location because it's more of a lifestyle change. That Newcastle city living where you can walk to restaurants and bars and even beaches and parks and even shopping across the road."

[smartcode_project:default project_id=135096 project_image_fid=356828]

Beyond the location, he says it's the sense of community that has surprised him most.

"Everyone loves living here because they chose to live here, but everyone looks out for each other. It's a real great community feel here."

For Aimee and Lyle Goodman, the journey started almost by chance.

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The couple happened to be having coffee in Newcastle when they noticed the site where One Apartments was about to begin construction.

"We were aware GWH was planning a development," Aimee says. "We made one phone call and things moved pretty quickly after that."

As busy business owners, they initially thought apartment living would simply reduce the maintenance that came with larger homes. Instead, it fundamentally changed how they spent time together.

"We actually catch up more as a family now," Aimee says.

"We've had homes with big yards and lots of space, but everyone ended up in different rooms. Here we'll have dinner together, the kids can play, and we spend far more quality time together."

[smartcode_project:default project_id=135096 project_image_fid=356829]

Lyle says their confidence came from GWH's reputation within Newcastle's building industry.

"I know people who've worked across different apartment projects, and whenever GWH came up the feedback was always the same. They're rock solid. They're quality."

That confidence only grew throughout the buying process.

"One of the things that really impressed us with GWH was the whole process, was the communication," Lyle says. "It was consistent, it was regular, there was no problem if we had some weird questions, there was no problems in getting answers."

[smartcode_project:default project_id=135096 project_image_fid=351104]

Aimee says one moment stood out.

"The project actually finished on time. We realised we needed to hurry up and sell our house because everything was happening exactly when they said it would."

The positive experience at One Apartments ultimately gave all three buyers the confidence to purchase again with GWH, this time at ERA.

Their confidence reflects what many buyers are seeking in today's apartment market. Location remains important, but so too does certainty around delivery, quality and long-term liveability.

[smartcode_project:default project_id=135096 project_image_fid=356822]

ERA builds on those foundations with 280 one, two and three-bedroom apartments across two landmark towers in <a href="https://www.apartments.com.au/developments/newcastle-west-nsw-2302">Newcastle West</a>.&nbsp;

Designed by <a href="https://www.apartments.com.au/architects/fk-australia">Fender Katsalidis</a>, the project will include more than 2,000 square metres of resident amenities, including a resort-style pool, gym, sauna, private cinema and rooftop entertaining spaces overlooking the harbour and coastline.&nbsp;

The development is also within walking distance of the Newcastle Interchange, Honeysuckle, Darby Street, the harbour foreshore, restaurants, retail and the city’s beaches, continuing the walkable lifestyle that existing GWH buyers say has transformed how they live.

[smartcode_project:default project_id=135096 project_image_fid=356826]

For Keith, the appeal remains straightforward.

"You feel at home even before you've moved into your home."

For Aimee, the change is measured in time.

“I just felt like I had more time,” she says.

[smartcode_project:default project_id=135096 project_image_fid=351102]

Construction at ERA is now underway, with more than half of the residences already sold and limited two and three-bedroom apartments remaining in the East Tower release. Priced from $980,000 for two-bedroom residences and $1.46 million for three-bedroom residences, buyers can secure an apartment with a 10 per cent deposit, with premium homes offering ocean views from Level 8 and harbour views from Level 10.

ERA is also backed by Resilience Insurance's 10-year Latent Defects Insurance policy, providing protection against structural or waterproofing defects for 10 years after completion. The project is anticipated to be completed in early 2028.

[smartcode_project_cta:default project_id=135096]

Joel Robinson

From ONE to ERA: Why buyers are choosing GWH again in Newcastle West

Virgate Property Group is preparing to commence construction of Verdé, its new apartment development in Melbourne's Arts Precinct at Southbank, following a strong run of sales that has seen more than half of the project's 173 apartments secured.

Verdé has attracted a broad mix of first home buyers, owner-occupiers upgrading from nearby inner-city suburbs and investors, with younger owner-occupier couples aged between 28 and 45 accounting for the strongest enquiry. Many are already living in Southbank, South Melbourne, Albert Park, Port Melbourne, South Yarra and the CBD.

"Verdé is located in one of the most desirable pockets of southern Melbourne," Blair Property Group Director Darren Blair, who is managing sales at Verdé, said.

"It's within walking distance of the Arts Centre, Royal Botanic Gardens, Albert Park Lake, and Southbank's restaurants and retail. It's a great lifestyle location with strong amenity and liveability, which made it a very attractive choice for the project."

[smartcode_project:default project_id=4661 project_image_fid=372549]

Virgate was already familiar with the precinct, having previously delivered the successful Domain House development in neighbouring South Melbourne. That experience gave the developer confidence to acquire the Coventry Street site and continue expanding its presence in Melbourne's inner south.

"We had been keeping an eye on the site and the broader precinct for a few months before deciding to move forward with the acquisition," Virgate said.

The project was ultimately secured in 2020 following feasibility studies, planning assessments and due diligence, with the brief centred on delivering "a high-quality, considered design that feels both refined and fit for purpose."

[smartcode_project:default project_id=4661 project_image_fid=314259]

Designed by <a href="https://www.apartments.com.au/architects/bruce-henderson-architects">Bruce Henderson Architects</a>, Verdé comprises 173 one, two and three-bedroom apartments priced from $599,000. The architecture is distinguished by a faceted glass façade that responds to both the site's outlook and Melbourne's changing light conditions.

According to Bruce Henderson Architects, the coloured glazing gives the building a distinctive identity while also providing privacy and solar shading, with residences oriented to capture views across the bay, city skyline and surrounding parklands.

Inside, <a href="https://www.apartments.com.au/interior-designers/designoffice">DesignOffice</a> has created interiors focused on natural light, efficient planning and enduring materials. Apartments feature engineered oak flooring, natural stone benchtops, floor-to-ceiling glazing and SMEG appliances, while a restrained material palette aims to complement the expansive outlooks rather than compete with them.

[smartcode_project:default project_id=4661 project_image_fid=372550]

Resident amenity has also been designed around everyday functionality rather than occasional use. Facilities include a concierge-serviced lobby, residents' lounge with fireplace, library and co-working space, gym, terrace garden with barbecue facilities, ground-floor café, and package delivery management.

The project's location continues to be one of its strongest drawcards. Positioned on Coventry Street, Verdé sits within walking distance of the National Gallery of Victoria, Arts Centre Melbourne, Royal Botanic Gardens and Albert Park Lake, while Southbank's dining precinct, Sturt Street trams and the new ANZAC Station are all nearby. The surrounding education catchment also includes Melbourne Grammar, Melbourne Girls Grammar, Mac.Robertson Girls' High School and several major university campuses.

The sales team says buyers have responded particularly well to the combination of location, design quality and long-term liveability.

"They're responding really positively to the quality of the design, premium resident amenities and the uninterrupted views. Many also appreciate the location and how connected it is to everything they need."

The ability to secure stamp duty savings before completion has also been a key factor for purchasers, alongside the opportunity to personalise finishes ahead of settlement.

With construction set to commence soon and more than half the apartments already sold, Verdé enters its next phase as one of the Arts Precinct's more established apartment developments, offering remaining buyers an opportunity to secure a residence before construction advances further. Expected completion is scheduled for late 2027.

[smartcode_project_cta:default project_id=4661]

Virgate's Verdé Southbank moves toward construction as sales fly past halfway stage

Downsizer-focused apartment development Kooyongkoot in Hawthorn has been recognised at the 2026 Better Future Melbourne Design Awards, taking home Gold and Silver awards in two categories.

<a href="https://www.apartments.com.au/new-apartments/kooyongkoot-hawthorn-1-kooyongkoot-road-hawthorn-vic-3122">Kooyongkoot</a>, currently being delivered by developer PQD and designed by Cera Stribley, received Gold in the Interior Design – Proposed category and Silver in the Architecture – Proposed category.

The dual recognition reflects the design approach behind the boutique development on prestigious Kooyongkoot Road, where the focus has been on creating homes for downsizers seeking the space, quality and functionality of a detached house within a low-rise apartment building.

Rather than maximising apartment numbers, <a href="https://www.apartments.com.au/developers/pqd">PQD</a> and <a href="https://www.apartments.com.au/architects/cera-stribley-architects">Cera Stribley</a> limited the development to just 18 residences, allowing for larger floorplans, greater privacy, generous landscaping and expansive communal spaces.&nbsp;The majority of the apartments also benefit from corner aspects, allowing for dual sources of natural light.

Now around 70 per cent complete and on track for completion in November 2026, Kooyongkoot will comprise a mix of garden residences, ter​race apartments, sub-penthouses, and is crowned by two half-floor penthouses with direct lift access and private rooftop terraces.

[smartcode_project:default project_id=102717 project_image_fid=355297]

The Silver Award for Architecture recognised the way the building responds to its prominent corner position at the ent​rance to Hawthorn's Scotch Hill precinct, one of Melbourne's most established residential neighbourhoods.

Rather than competing with the grand homes that line Kooyongkoot Road, the architectural approach focused on restraint and longevity, using curved brickwork, generous landscaping and carefully considered proportions to integrate with the existing streetscape.

"The form feels fluid and timeless, as though shaped by the landscape itself – architecture that belongs, rather than competes," said Chris Stribley, Co-Founder and Managing Principal of Cera Stribley.

The judging submission also highlighted practical innovations throughout the building, including lift cores servicing only nine homes each, a central landscaped lightcourt designed to bring daylight and ventilation into the building, and fully enclosed private storage rooms with lighting, power and shelving to better accommodate residents transitioning from larger family homes.

[smartcode_project:default project_id=102717 project_image_fid=355293]

The Gold Award for Interior Design recognised the project's focus on long-term liveability rather than display-home aesthetics.

According to the awards submission, the interiors were designed from the inside out, prioritising how homes would function over decades of daily use through generous proportions, practical storage, durable natural materials and flexible layouts.

The specification includes natural stone throughout, upgraded acoustic glazing, V-ZUG appliances and fully enclosed storage rooms, alongside an amenity offering focused on wellness, entertainment and everyday convenience.&nbsp;

Residents will have access to a gym and yoga studio, a wellness centre featuring traditional and infrared saunas, a cold therapy shower and treatment room, as well as a residents' lounge and golf simulator/cinema room for entertainment.&nbsp;Kooyongkoot has also considered the everyday convenience of its residents by offering a private carwash and pet wash facilities on site as well as dedicated parcel lockers and oversized fully enclosed storage rooms.&nbsp;

[smartcode_project:default project_id=102717 project_image_fid=355303]

The project's attention to detail has already resonated with buyers. Earlier this year, Kooyongkoot recorded one of Boroondara's highest apartment sales when an $8 million penthouse was purchased by a Melbourne CEO downsizing from a nearby family home.

"Every detail feels deliberate, from the overall design down to the smallest touches," the purchaser said.

"The level of quality and refinement is exceptional, but what really sold it was how liveable it felt... It felt like a place where everything had been considered, not just a luxury building."

[smartcode_project:default project_id=102717 project_image_fid=355304]

Sustainability also formed a key part of both award submissions. Kooyongkoot is targeting a minimum 7.5-star NatHERS rating across all residences, supported by passive design principles, high-performance glazing, EV charging infrastructure, water reuse systems and a wellness model focused on lower-energy dry facilities rather than pools and large wet areas.

Located within walking distance of Scotch College, Methodist Ladies' College, Koo​yong Lawn Tennis Club, Aubur​n Village and Camberwell Junction, Kooyongkoot continues to target owner-occupiers looking to remain in Melbourne's inner east without compromising on space or quality. A limited selection of two, three and four-bedroom residences remains available, with prices starting from $1.9 million.

[smartcode_project_cta:default project_id=102717]

Kooyongkoot wins Gold and Silver at Better Future Melbourne Design Awards

New apartment supply has become increasingly constrained across <a href="https://www.apartments.com.au/developments/parramatta-nsw-2150">Parramatta</a> in recent years, with fewer projects progressing through to completion as development conditions have become more challenging.

It makes <a href="https://www.apartments.com.au/developers/novm">NOVM</a>'s 2021-completed <a href="https://www.apartments.com.au/buildings/the-lennox-parramatta-12-phillip-street-parramatta-nsw-2150">The Lennox</a> one of the most recently completed residential towers on the Parramatta River, and among the newest apartment developments in Sydney's second CBD.

With the project largely completed before the sharp escalation in construction costs and inflation following the pandemic, The Lennox is now offering pricing that would be difficult to replicate in a comparable new development in Parramatta today, or across much of Western Sydney.

The majority of the 413 apartments at The Lennox sold before and shortly after completion. A limited release of the remaining apartments has recently been brought to market by capital partner <a href="https://www.apartments.com.au/project-marketer/equitifund-group">Equitifund</a>, with entry-level pricing from $700,000 and two-bedroom apartments available from under $1 million.

Rising above the Parramatta River at 12 Phillip Street, The Lennox comprises one, two, three and four-bedroom apartments, appealing to first home buyers, young professionals, families, downsizers and interstate investors seeking a completed apartment in one of Australia's fastest-growing economic centres.

[smartcode_project:default project_id=5743 project_image_fid=372394]

Rather than positioning Parramatta as an alternative to Sydney's CBD, Equitifund believes the city has reached a point where it stands on its own merits.

"Parramatta is no longer simply an alternative to Sydney CBD, it's becoming a destination in its own right," Equitifund Executive Chairman Greg Huxley said.

"The Lennox captures that evolution with a level of quality and amenity that's difficult to match at its price point."

[smartcode_project:default project_id=5743 project_image_fid=953]

Designed by <a href="https://www.apartments.com.au/architects/marchese-partners">Marchese Partners</a>, the tower responds directly to its riverfront setting through expansive glazing and open-plan layouts that maximise views across the Parramatta River and city skyline. Interiors feature engineered timber flooring, stone benchtops, stainless steel appliances and floor-to-ceiling glazing, while generous balconies extend the living spaces outdoors.

Marchese Partners says the project was conceived to balance high-quality apartment living with practical, long-term functionality, pairing larger, efficient floorplans with amenities more commonly associated with five-star hotels.

That emphasis continues through the resident facilities, which include a 20-metre rooftop swimming pool, fully equipped gym and wellness spaces, full-time concierge, a residents' lounge, function room, private lifts, secure basement parking and rooftop communal areas overlooking the Parramatta River. Ground-floor boardwalk retail and dining further activate the riverfront and integrate the building into the surrounding public realm.

[smartcode_project:default project_id=5743 project_image_fid=925]

Australian housing and finance group Equitifund has secured the remaining apartments, believing there are few completed apartment opportunities in Parramatta that offer the same combination of location, amenity and pricing.

Equitifund National Sales Director Ben Hamblett says buyers are increasingly recognising that premium apartment living no longer needs to come with Sydney CBD pricing.

"The Lennox is where aspirational living becomes attainable," Hamblett said.

"Wake to river and mountain views, step into Sydney's Second CBD, and arrive home to resort-calibre amenities, all without the harbour price tag."

Hamblett says owner-occupiers are also attracted by the convenience of having Westfield Parramatta, Church Street's dining precinct, Parramatta Park, Riverside Theatres, Western Sydney University and major transport connections all within walking distance.

"At The Lennox, lifestyle is not an afterthought, it is the foundation."

[smartcode_project:default project_id=5743 project_image_fid=5374]

The Lennox places residents within walking distance of Parramatta Square, Westfield Parramatta, Church Street Eat Street, Parramatta Station, the ferry wharf, Light Rail, the future Sydney Metro West, Parramatta Park and CommBank Stadium, reinforcing Parramatta's position as one of Australia's most connected metropolitan centres outside Sydney's CBD.

Equitifund says buyers visiting the display suite consistently comment on the quality of the finishes, generous floorplans, river and skyline views, and the walkability of the location. The project has attracted a broad mix of local professionals, upsizers, downsizers, buyers relocating from Sydney's inner suburbs and interstate investors seeking long-term growth opportunities.

That demand aligns with Parramatta's continued evolution as an economic powerhouse. Equitifund Research and Market Insights specialist John Bekiaris says sustained population growth, infrastructure investment and expanding employment opportunities continue to support long-term housing demand across the city.

"Parramatta has evolved from a satellite city into one of Australia's most important economic centres. Population growth, infrastructure investment and employment are all supporting sustained long-term housing demand."

[smartcode_project_cta:default project_id=5743]

The apartment price gap drawing Sydney buyers west

A luxury beachfront apartment at Rainbow Bay has more than doubled in value since it sold off the plan six years ago, setting a new local apartment record in the process.

The three-bedroom apartment in the Flow development on Petrie Street, the first of four new projects locally by Paul Gedoun's S&amp;S Projects, has sold for $7.4 million, after originally selling for $3.27 million when the project launched in 2020.

The seventh-floor apartment, comprising 187 sqm of internal living space and a 54 sqm balcony overlooking Froggies Beach and Snapper Rocks, was purchased by a local family.

The transaction was negotiated by Pezet Matheson director Kerry Pezet and equates to more than $30,000 per sqm.

Pezet said the sale reflected the limited opportunities to buy into the boutique beachfront development.

"The sale highlights the rarity of opportunities within the boutique beachfront development, where residences seldom become available," Pezet said.

"Flow is one of the Gold Coast's most tightly held buildings. Buyers from our database move quickly when residences become available, and achieving an off-market sale at $7.4 million demonstrates the depth of demand for property of this calibre."

<img alt="Flow" data-entity-type="file" data-entity-uuid="c585b206-2130-4eee-a50c-3f27c51a7c70" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-06%20at%208.33.25%E2%80%AFPM.png?VersionId=m3pHRDV62Y3fvN.XQuQHq.52ilTWpRLf" />

Flow was the first of four luxury apartment developments delivered by Paul Gedoun's S&amp;S Projects at Rainbow Bay and was completed in 2023.

Positioned on the beachfront overlooking Snapper Rocks, the residence includes three bedrooms, three bathrooms, a powder room and views stretching north along the coastline towards Surfers Paradise.

Pezet Matheson Residential principal Mitchell Lambert said buyers continued to prioritise quality beachfront apartments in tightly held locations.

"Flow Residences offers a rare combination of elevated beachfront positioning, architectural excellence, comprehensive resident amenity and premium finishes, which is exactly what discerning purchasers are seeking," Lambert said.

"The transaction further reinforces Rainbow Bay's reputation as one of Australia's premier coastal lifestyle destinations, where limited supply and growing demand continue to support strong market performance."

Pezet Matheson originally marketed and sold out Flow off the plan, making the latest transaction a return to one of the project's original buyers.

Paul Gedoun is selling his third project, <a href="https://www.apartments.com.au/new-apartments/radia-rainbow-bay-271-boundary-street-coolangatta-qld-4225">Radia Rainbow Bay</a>, after recently completing, and selling out, <a href="https://www.apartments.com.au/buildings/esprit-217-227-boundary-street-coolangatta-qld-4225">Esprit</a>. He has plans for a <a href="https://www.apartments.com.au/news/qld/first-look-s-s-projects-proposes-88-apartment-wellness-tower-at-coolangattas-boundary-street">fourth building</a>, 88 apartments on <a href="https://www.apartments.com.au/new-apartments/209-213-boundary-street-coolangatta-qld-4225">Boundary Street</a>.

Rainbow Bay apartment doubles in price since off the plan sale during pandemic

PDS Group

<html><body>
The highly anticipated Aurora Melbourne Central has officially 'topped out' and claimed the title of Melbourne’s tallest building in the CBD.

Aurora’s developers UEM Sunrise and Australian Tier 1 contractor Probuild invited industry representatives and those involved in the significant project to celebrate with a topping out ceremony yesterday afternoon. Apartments.com.au was on hand for the event which took place at Aurora's summit.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/unnamed_0.jpg" rel="gallery-all" title="Aurora Melbourne Central topping out ceremony"><img alt="" class="image-article-full-width-580px" height="365" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/unnamed_0.jpg?itok=_N3MT7PL" title="Aurora Melbourne Central topping out ceremony" width="580"></a>

<figcaption>Aurora Melbourne Central topping out ceremony</figcaption></figure><figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/unnamed_1_0.jpg" rel="gallery-all" title="Ceremonial tree planting + speeches"><img alt="" class="image-article-full-width-580px" height="246" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/unnamed_1_0.jpg?itok=9zqlgaeT" title="Ceremonial tree planting + speeches" width="580"></a>

<figcaption>Ceremonial tree planting + speeches</figcaption></figure><blockquote>
 ​​​ “Aurora Melbourne Central is UEM Sunrise’s flagship development in Australia, so it is a very important moment for us to see it structurally reach its peak. It is a testament to the work of all parties involved in the project, including our construction partner Probuild, that it has been so successful thus far, and it’s fantastic that we are able to celebrate this milestone together.”

- Anwar Syahrin Abdul Ajib, UEM Sunrise Managing Director
</blockquote>

Aurora Melbourne Central’s construction timeline has been able to facilitate a staggered opening schedule where residents will be able to move into the completed levels while construction safely continues above.

<blockquote>
“It is an absolute honour to be working with UEM Sunrise to deliver Aurora Melbourne Central, an icon in the Melbourne skyline. A building of this magnitude is truly world class, and at Aurora Melbourne Central we have been able to take advantage of the latest in construction innovations to ensure a seamless delivery across multiple stages.”

- Luke Stambolis, Probuild’s Victorian Managing Director
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/20190403_142315.jpg" rel="gallery-all"><img alt="" class="image-article-full-width-580px" height="773" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/20190403_142315.jpg?itok=TkSmMQ7A" width="580"></a></figure>The project has brought about 3000 jobs during construction, with 500 ongoing opportunities available and it is also the first residential development to have a direct underground link to the Melbourne Central Train Station.

<blockquote>
“Melbourne is renowned for our stunning city skyline and we now have an exciting new addition with Aurora Melbourne Central. This mixed-use development by UEM Sunrise and Probuild will see new residents and businesses move into the CBD and I look forward to welcoming them into our great city.”

- City of Melbourne Lord Mayor Sally Capp
</blockquote>

An apartment in the new landmark building is highly sought after, and is currently 100% sold out, and achieved 95% of local and international sales within the first two weeks of launch.

Lead image credit: UEM Sunrise. (Left to right) Simon Gray, Probuild Group Managing Director | Sally Capp, City of Melbourne Lord Mayor | Christina Foo, UEM Sunrise Board of Directors | Mohamed Rastam Shahrom, UEM Sunrise Chief Financial Officer
</body></html>

Olivia Round

Reaching new heights: Melbourne’s new tallest building ‘Aurora’ tops out

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JSK Group recently celebrated the 'topping out' of its Union Tower residential project at 296-300 Little Lonsdale Street at a ceremony attended by its project partners PDS Group, Watpac and RotheLowman.

The $45m project which comprises 165 apartments across 35 levels and has been designed by architects RotheLowman, represents JSK Group's first Australian development.

In light of the project's success, JSK Group plans to accelerate its investment into the Australian property market by expanding its portfolio nationally. According to JSK Group this is in response to growing demand from buyers from Asia, who are increasingly shifting their focus away from European markets to Australian shores.

The development posed a number of logistical challenges for the project team, not least of which is the 400 sqm site's constrained footprint impacting on the ability to access to the site for the delivery and transport of materials, and mobility of construction vehicles and machinery within a busy city environment.

With the topping out ceremony done and dusted project manager PDS Group's attention turns towards the pending completion of construction and settling the apartments, which are now 100% sold.

Union Tower joins the nearby 399 Little Lonsdale Street, which is nearing completion and will inject 478 3 and 4 star hotel rooms for Ibis and Novotel respectively, into an area that has seen intense development activity over the last 5 years.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/39551656161_2a2a6241d1_k.jpg" rel="gallery-all" title="Union Tower has topped out with installation of facade progressing. Image: Ryan Seychell"><img alt="" class="image-article-full-width-580px" height="870" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/39551656161_2a2a6241d1_k.jpg?itok=coGjAlLS" title="Union Tower has topped out with installation of facade progressing. Image: Ryan Seychell" width="580"></a>

<figcaption>Union Tower has topped out with installation of facade progressing. Image: Ryan Seychell</figcaption></figure><h2>What they say</h2>

<blockquote>
Union Tower has been fantastic. It’s going well. We pretty much sold out in the first two to three months of commencing our sales campaign, and construction is on track.  The building is looking great, and we are delighted to have marked our first topping out with our team of local consultants.

We will be investing more resources into the Australian market, as we feel Europe is unstable due to Brexit and, accordingly, has seen a reduction in pricing for apartments in London. Prices, of course, are still very expensive because of the limited space in London however we tend to find that our buyers, especially from Asia, are shifting their focus away from Europe and returning to Australia and Asia. So that is where we will focus our resources into 2018.

We have built houses, townhouses and apartments in Malaysia and in China, however this will be the first time we have ventured into townhouses and houses in Australia.  We are looking forward to offering a new range of products

- Sean Wong, JSK Melbourne based Director
</blockquote>

<blockquote>
Meeting complex challenges and delivering innovative outcomes for our clients is a skill our dedicated team bring to every project, and Union Tower has been no exception. I commend the Watpac team for their ability to reach this milestone on schedule, while successfully managing the physical and logistical challenges presented by working in a constrained inner-city site.

Now that the structure is complete, we look forward to continuing our high standard of work to deliver this exceptional project for JSK Group later this year.

- Nick Pavlovic, Watpac Construction Victorian State Manager
</blockquote>

<blockquote>
Working with JSK Group on its first Australian development has been very successful for both of companies.  A strong working relationship has delivered a successful project. Union Tower is an elegant glass building designed in the round and delivers high quality apartments, many of which are corner located. We look forward to completing the project now that structural top out has been successfully achieved on time by Watpac.

- Shane Rothe, Founding Principal RotheLowman
</blockquote>
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Laurence Dragomir

Union Tower the latest project to top out

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South Yarra's latest residential addition is rapidly approaching completion, and to mark the occasion Apartments.com.au was guided through Noir by developer Dahua Group.

Under the guidance of head contractor Hacer Group, Noir's construction has moved at breakneck speed, so much so Dahua Group asserts it has risen in record-breaking time. The project, on Garden Street, has advanced from its ground level slab to completion in only eight months.

Noir's final slab was poured during April, followed in August by a traditional topping out ceremony. 

The rapid acceleration through the concrete structure can be attributed to the tower's simple square floorplate, combined with the brisk work of concrete structure specialists I&amp;D Group.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_1887.jpg" rel="gallery-all" title="Noir South Yarra is approaching completion"><img alt="" class="image-article-full-width-580px" height="781" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/img_1887.jpg?itok=aCVGsnHr" title="Noir South Yarra is approaching completion" width="580"></a>

<figcaption>Noir South Yarra is approaching completion</figcaption></figure>Fast forward to Apartments.com.au's visit earlier this month and Noir's exterior is all but complete. The building carries a trademark CHT Architects finish which consists of predominantly black and white interlocking geometric shapes; this finish is prevalent across numerous CHT Architects projects such as <a href="http://chtarchitects.com.au/projects-3/multiresidential/ebony-apartments-camberwell/">Ebony Apartments</a>, <a href="http://chtarchitects.com.au/projects-3/evita-maroondah-highway/">Evita</a> and the award-winning <a href="http://chtarchitects.com.au/projects-3/multiresidential/the-maze-apartments/">Maze Apartments</a> in Richmond.

Residents will get to see the building up close soon enough, with settlement approaching and many of its residents able to move in before Christmas 2017.

As Dahua Group's first Melbourne site acquisition post their office being established locally in 2014, Noir's pending completion is a milestone project for the developer and its Project Manager for apartment developments in Australia, PDS Group. At the peak of Melbourne's apartment boom, dwellings within the project sold out promptly.

<blockquote>
We’re delighted to have reached this milestone and thank our partners, particularly Hacer, for getting us to this stage ahead of schedule.

PDS Group is proud to have partnered successfully with Dahua Group for Noir and we are looking forward to Noir welcoming its first residents in the coming weeks and Dahua Group’s next Melbourne project Hawthorn Park.

Dahua Group  and PDS Group wish to thank our partners for their innovation and hard work to date

- Andrew Fortey, Managing Director of PDS Group
</blockquote>

91 residential apartments are located above 6 ground floor tenancies for restaurants and/or retail.1, 2 and 3 bedroom configurations were offered, although a top floor apartment was combined to deliver a massive dwelling looking over Melbourne's skyline.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_1891_0.jpg" rel="gallery-all" title="Professional photographers get to work on a completed apartment"><img alt="" class="image-article-full-width-580px" height="305" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/img_1891_0.jpg?itok=jEkCLeQm" title="Professional photographers get to work on a completed apartment" width="580"></a>

<figcaption>Professional photographers get to work on a completed apartment</figcaption></figure>At the time of Apartments.com.au's visit, two apartments were fully completed and styled with DOMO furniture packages. Seen above is a glimpse of a completed single bedroom apartment going through its marketing paces.

DOMO's furnishings were offered across Noir, with certain buyers electing to purchase a combined apartment and furniture package. The synergy will continue with DOMO set to anchor a major Camberwell Road tenancy in Dahua Group upcoming development dubbed Hawthorn Park at 33 Camberwell Road, Hawthorn East.

That project will include hundreds of apartments and townhouses, and is a major aspect in Dahua Group's Australian portfolio which is valued at $4.5 billion across 13 projects, with a development pipeline stretching to 2030.

Noir has an end value of $60 million. 

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_1893.jpg" rel="gallery-all" title="Uninterrupted and impressive sight lines"><img alt="" class="image-article-full-width-580px" height="310" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/img_1893.jpg?itok=Nx1KeBXb" title="Uninterrupted and impressive sight lines" width="580"></a>

<figcaption>Uninterrupted and impressive sight lines</figcaption></figure>
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silvermb

A look inside Noir as the project races toward completion

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The successful relationship between developer, architect and development/project manager rolls on with the emergence of plans for 15-27 Wreckyn Street.

With Mammoth Empire Holdings securing the site post an expression of interest campaign dating back to July 2014 which was handled by CBRE City Sales, plans for the North Melbourne site have been lodged two years later. Called for over the 2,271sqm are 191 dwellings, by way of apartments and a solitary townhouse.

Hayball are once more the architect of choice with PDS Group returning as project manager. Wreckyn Street shapes as Mammoth Empire Holdings' third Melbourne apartment development.

Formerly owned by Lort Smith veterinarian hospital, the T-shaped land holding maintains 130m of frontage to four separate street addresses.

<h2>15-27 Wreckyn Street aplication summary</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image18_10.jpg" rel="gallery-all" title="Wreckyn Street perspective. Planning image: Hayball"><img alt="" class="image-article-full-width-580px" height="416" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image18_10.jpg?itok=WZxTHOFz" title="Wreckyn Street perspective. Planning image: Hayball" width="580"></a>

<figcaption>Wreckyn Street perspective. Planning image: Hayball</figcaption></figure><ul>
<li>Application lodged July 2016</li>
	<li>Current use: vacant site post demolition </li>
	<li>Proposed: 11 level residential building at 33.9m in height</li>
	<li>191 dwellings: 1 x 2BR townhouse, 104 x 1BR, 85 x 2BR, 1 x 3BR</li>
	<li>71sqm retail space to Wreckyn and Vale intersection</li>
	<li>115 vehicle bays and 1119 bicycle bays within 3 basement levels</li>
	<li>Level 4 communal terrace at 151sqm &amp; level 8 communal lounge/terrace at 255sqm</li>
</ul>
With immediate buildings ranging between 5-6 levels, 15-27 Wreckyn Street is larger, although in the wider precinct context there are height precedents including the recently completed 33 Flemington Road at 18 levels.

The project's Urban Context Analysis report has identified the balance of the Lort Smith Animal Hospital as a prime development capable of handling multiple development outcomes on a similar scale to 15-27 Wreckyn Street. On the same block AZX Group are in control of <a href="/new-apartments/68-courtney-street-north-melbourne">68-74 Courtney Place</a> which involves another Hayball-designed apartment complex of 74 dwellings over 5 levels, raising the propects of the block bound by Wreckyn and Villers becoming a predominantly high density enclave.

15-27 Wreckyn Street itself will be finished off in a variety of brick patterned finishes with the hit and miss format prominent. Perforated metal screens, zinc cladding and brick snap precast panels will also be present over the project's exterior.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_7659.jpg" rel="gallery-all" title="Empire continues to make rapid progression at the top end of Elizabeth Street"><img alt="" class="image-article-full-width-580px" height="870" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/img_7659.jpg?itok=mxzJUYTw" title="Empire continues to make rapid progression at the top end of Elizabeth Street" width="580"></a>

<figcaption>Empire continues to make rapid progression at the top end of Elizabeth Street</figcaption></figure>Should Mammoth Empire's Wreckyn Street proposal proceed as planned, the Malaysian-based developer would take its Melbourne development catalogue to in excess of 1,150 dwellings.

One of the early high-profile Asian-based entrants into Melbourne's property scene over recent years, Mammoth Empire has mirrored a number of its competitors by seeking a smaller development opportunities post a big entrance within Melbourne's CBD. That came by way of MY80 on Elizabeth and A'Beckett which produced 487 apartments.

Second in line was Empire on the corresponding corner to MY80, which involves 474 apartments. At the hand of head contractor Probuild, Empire is rapidly taking its place in the crowded northern CBD area, leaving Wreckyn Street as Mammoth Empire's next Melbourne play.
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Mammoth Empire seeks approval for a third Melbourne development

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A groundbreaking ceremony yesterday officially kicked off proceedings for works on <a href="/buildings/aurora-melbourne-central-224-la-trobe-street-melbourne">Aurora Melbourne Central</a> which will in time become the tallest building within the CBD. Developer <a href="/developers/uem-sunrise">UEM Sunrise's</a> CEO and COO Commercial were in attendance, as were representatives from the project's architects <a href="/architects/fraser-partners-0">Elenberg Fraser</a>, head contractor <a href="/builders/probuild">Probuild</a> and project manager PDS Group.

Hosted on level 5 of the soon to be demolished car park structure onsite, the event celebrated construction officially commencing on the 92 level tower with an associated upgrade to Melbourne Central train station attached.

The near sold out project will also rejuvenate the laneway running between La Trobe Street and Little La Trobe Street, with new retail spaces on the cards. A new station entrance will link Little La Trobe Street with Melbourne Central train station which is expected to see movements through the station grow to 21.5 million per annum by 2031 according to Public Transport Victoria.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/group_photo.jpg" rel="gallery-all" title="The official turning of the first sod, albeit in a car park"><img alt="" class="image-article-full-width-580px" height="383" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/group_photo.jpg?itok=VOslly1s" title="The official turning of the first sod, albeit in a car park" width="580"></a>

<figcaption>The official turning of the first sod, albeit in the car park</figcaption></figure><h2>UEM Sunrise delighted with their flagship project</h2>

<blockquote>
Today marks an important milestone for us as we are here to celebrate the official ground breaking for Aurora Melbourne Central. From the beginning our intention has always been to develop a premium project for Melbourne that will certainly make a statement.

As our flagship development in Melbourne we believe it will create a new focal point for the Central Business District with enhanced access and connectivity to Melbourne Central Station from La Trobe Street with new escalators and lifts creating a new direct underground connection.

We’re proud to have sold 941 apartments with 95% sales achieved worldwide within two months, making it our most successful development yet.
<cite>Anwar Syarhin Abdul Ajib, CEO and Managing Director, UEM Sunrise</cite>
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image10_3.jpg" rel="gallery-all" title="Aurora's latest rendering depicting the giant tower in situ. Image courtesy Elenberg Fraser"><img alt="" class="image-article-full-width-580px" height="521" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image10_3.jpg?itok=YL6ePOPT" title="Aurora's latest rendering depicting the giant tower in situ. Image courtesy Elenberg Fraser" width="580"></a>

<figcaption>Aurora's latest rendering depicting the giant tower in situ. Image courtesy Elenberg Fraser</figcaption></figure><h2>Callum Fraser on Aurora's design</h2>

<blockquote>
1000 apartments that sit atop a train station represents a good model for high density urban development.

The tower’s design is based on the national flower of Malaysia – the hibiscus with the tower unfolding from the hibiscus’s organic form, imbuing and celebrating a cultural understanding in a design that is unashamedly modern. The curved geometry responds to its context by opening up views of the city and its stepped form creates a unique silhouette on Melbourne’s skyline.

The project seeks to activate and invigorate the north of the CBD, adding to its urban fabric and taking advantage of proximity to RMIT, the markets and the ability to connect directly to Melbourne Central as a shopping and transport hub. It wasn’t so long ago that the CBD used to stop at La Trobe Street.
<cite>Callum Fraser, Director, Elenberg Fraser</cite>
</blockquote>

<h2>Probuild: from the subway to the sky</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/21930478040_f50e06be90_b.jpg" rel="gallery-all" title="Onsite demolition works are underway. Image courtesy Oh Yes Melbourne"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/21930478040_f50e06be90_b.jpg?itok=-OqT4PZJ" title="Onsite demolition works are underway. Image courtesy Oh Yes Melbourne" width="580"></a>

<figcaption>Onsite demolition works are underway. Image courtesy Oh Yes Melbourne</figcaption></figure>Probuild’s Group Managing Director Simon Gray was on hand, providing an overview of the pre-planning required to bring Aurora Melbourne Central to fruition. Months of detailed analysis and planning were required to merely arrive at this point given the complexities involved with building the tallest and most significant development within the CBD.

During Aurora Melbourne Central's 48 month construction program thousands workers will be employed on the project, with 500 on site during its peak. 3,600 concrete trucks will filter through the site over life of the build, while 20 lifts and a 1,487 step stair well will service the building upon completion.

The largest apartment tower build undertaken by Probuild to date, Aurora’s shape presents a “unique challenge.” Designed to sway up to 500mm in gusty conditions, the exterior will also feature 2.1 kilometres of coloured LED lighting.

Probuild will deliver the tower over stages; the first of which is due toward the end of 2017, with full completion expected in the third quarter of 2019.
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The CBD's tallest building officially begins construction

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<blockquote>
We get really obsessed with height - we can have great towers and bad towers, we need to shift the discussion more toward the quality of development.
<cite>Leanne Hodyl, <a href="/news/public-forum-city-in-crisis">IMPA's 'City in Crisis?' forum</a></cite>
</blockquote>

This interesting quote appeared in <a href="/expert-insights/buying/25-000sqm-threshold-yes-it-is-time-to-review-it">Alastair's article</a> on Monday, which delved into who should maintain planning authority over Melbourne. The notion of shifting focus more toward quality of development rather than height is a noble one, but it's simply not that straight forward.

A counter argument could be found in comments made during the recent Meinhardt tall towers seminar in which Meinhardt's Jon Brock essentially stated that people don't really care how tall a tower is beyond a certain point, tall is tall but what matters most is what occurs at street level. A vibrant, user friendly, interesting and varied street frontage is in fact the key to a development's quality.

A prime example of this has surfaced with PDS Group recently releasing a handful of high resolution images for 380 Lonsdale Street for which they will act as Project Manager and Superintendent.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/229.jpg" rel="gallery-all" title="Artist's perspective from Lonsdale Street. Image courtesy PDS Group"><img alt="" class="image-article-full-width-580px" height="909" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/229.jpg?itok=hCsmuD6b" title="Artist's perspective from Lonsdale Street. Image courtesy PDS Group" width="580"></a>

<figcaption>Artist's perspective from Lonsdale Street. Image courtesy PDS Group</figcaption></figure>So which is it? Height or quality? 380 Lonsdale Street proves in its most recent version you can have both. The Elenberg Fraser-designed tower may well stand at 217 metres when realised which is approximately 55 metres higher than the initial Spowers design.

Below is a comparison between the two designs highlighting the all-important ground level which shows the current Elenberg Fraser design to hold a higher level of interest, activity and greenery. Active glass frontages and green planters seek to replace uniform composite panels; both shroud above ground car parking yet one does so in a more aesthetically pleasing fashion.

There's no intended slight against Spowers, their version after all gained approval via the State Government, but there's little doubt that Elenberg Fraser's provides a heightened quality to the public domain.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image4380.jpg" rel="gallery-all" title="Images courtesy PDS Group and spowers"><img alt="" class="image-article-full-width-580px" height="590" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image4380.jpg?itok=HdyQcqKp" title="Images courtesy PDS Group and spowers" width="580"></a>

<figcaption>Images courtesy PDS Group and Spowers</figcaption></figure>380 Lonsdale Street in its current form goes to show that the questions of height and quality aren't bound together in an inverse relationship. They are separate issues and should be treated as such.

Railing against buildings purely for their height serves no purpose to my way of thinking. Asking for alterations and/or rejecting planning applications based more so upon what they deliver or fail to deliver to the streetscape, or indeed what they replace is of more relevance than any question over height.
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Quality development begins at street level

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Project manager <a href="http://www.pdsgroup.com.au/">PDS Group</a> yesterday announced that one of Melbourne's largest residential buildings has been given the green light to proceed. 224-252 La Trobe Street Melbourne will now head to sales under the moniker Aurora Melbourne Central.

Designed by Elenberg Fraser, the scheme was initially referred to as "<a href="/news/the-answer-224-252-la-trobe-street-melbourne">The Answer</a>" within early planning documents, relating to the all-encompassing nature of the design. Changes ensued in line with planning authority recommendations which resulted in a leaner tower with increased setbacks and an altogether more curvaceous form.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image55.jpg" rel="gallery-all" title="Aurora Melbourne Central"><img alt="" class="image-article-full-width-580px" height="860" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image55.jpg?itok=XiKp9Qt_" title="Aurora Melbourne Central" width="580"></a>

<figcaption>Aurora Melbourne Central</figcaption></figure>The latest figures as released by PDS Group see 941 residential apartments and 208 serviced apartments within the 92 level structure which differs to the 88 levels initially called for. Podium levels will house a minimum of 300 car parking spaces and 781 bike spaces, in addition to commercial office space.

Aurora Melbourne Central will also connect to the north exit of Melbourne Central Train Station, a scenario which <a href="/news/changes-afoot-for-224-252-la-trobe-street">was explored in detail</a> previously.

<h2>What they say</h2>

<blockquote>
PDS Group is exceptionally proud of the team who have worked meticulously over the past 11 months to ensure the project was brought to market in accordance with world class design and our client’s expectations
<cite>Andrew Fortey, PDS Group Director</cite>
</blockquote>

<blockquote>
The tower's elegant tapering curves revolve seamlessly around its axial symmetry. Its complexity and beauty are created through rigorous geometric exploration of repetition and transition.
<cite>Callum Fraser, Architect</cite>
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image57.jpg" rel="gallery-all" title="What's in a logo - Aurora Melbourne Central"><img alt="" class="image-article-full-width-580px" height="275" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image57.jpg?itok=7UHGKlTu" title="What's in a logo - Aurora Melbourne Central" width="580"></a>

<figcaption>What's in a logo - Aurora Melbourne Central</figcaption></figure>Aurora Melbourne Central's developer UEM Sunrise also has planning consent for another nearby project, <a href="/buildings/conservatory-9-23-mackenzie-street-melbourne">Conservatory</a>. Together these two projects spearhead the push into the Australian market by the leading Malaysian property developer.

Marketing for Aurora Melbourne Central will begin in Melbourne shortly.
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The answer becomes Aurora Melbourne Central upon approval

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PDS Group believe it to be the only relationship of its kind and scale in existence within the Australian property development sphere. Following Malaysian developer Mammoth Empire's entrance into the local market, they promptly locked away the Melbourne-based multi-disciplinary property firm to cover all aspects of their local venture.

PDS Group Managing Director Andrew Fortey explained that all aspects literally means all aspects - from solely representing Mammoth Empire's interests in Melbourne through to determining project participants, marketing budgets and distribution, project management onto coordinating buyer settlement. In effect PDS Group offered a "One-stop shop" solution for the newly completed MY80 apartment project.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/melbourne-sunset-second-star.jpg" rel="gallery-all" title="MY80 midway through construction. Image © benwesleyphotography.com"><img alt="" class="image-article-full-width-580px" height="363" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/melbourne-sunset-second-star.jpg?itok=m69Mlq_6" title="MY80 midway through construction. Image © benwesleyphotography.com" width="580"></a>

<figcaption>MY80 midway through construction. Image © benwesleyphotography.com</figcaption></figure><h2>Inside the newly completed MY80</h2>

​Designed by Southbank-based architects Hayball, the internals hold a feel synonymous with the prolific architecture firm. In line with the tower's exterior, the foyer, passages and communal areas are crisp, clean and modern without being ostentatious.

The A'Beckett Street entrance is defined by a perforated metal screen punctuated by strip lighting while the separate Elizabeth Street entrance carries the almost trademark Hayball textured/ruffled precast panel finish. MY80 Assistant Project Manager Mitesh Achari explained the dual entrances were the result of initially intending to hold a separate serviced apartment component within the tower. Ultimately further apartments were added into the podium and lower levels in lieu of the serviced apartment component.

The 1, 2 and 3 bedroom apartments within MY80 are supported by dual communal areas, with level 1 consisting of pool and sauna, cinema, residents lounge, external terrace and business centre. Perhaps the best feature of level 1, and a feature that should be more commonly implemented is the external terrace perched above A'Beckett Street and Elizabeth Street. The open terrace provides a point of interest back from street level while also giving the user an active muse to gaze upon.

Level 53 holds the rooftop sky lounge with impressive if not time-limited views (owing to future surrounding developments) over a 180 degree arc. Furnished by Doherty Design Studio, splashes of colour cut through the charcoal and reclaimed timber finishes throughout the sky lounge which includes a kitchen, external terrace and sizeable fireplace.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_0031_0.jpg" rel="gallery-all" title="Level 53 sky lounge stylings"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/img_0031_0.jpg?itok=HyrdIpL4" title="Level 53 sky lounge stylings" width="580"></a>

<figcaption>Level 53 sky lounge stylings</figcaption></figure>Despite initial forecasts of roughly a thirty five month build time, MY80 was completed over a 28 month period. PDS Group in conjunction with head contractor Probuild refined the build process both pre and during construction to allow for maximum possible efficiency. Commencing in March 2012, practical completion was achieved mid-August 2014.

<h2>Continuing success</h2>

Looking ahead PDS Group will continue the fruitful relationship with Mammoth Empire as construction of the Malaysian developers second project, <a href="/buildings/empire-melbourne-398-elizabeth-street-melbourne">Empire</a> draws near. Directly opposite MY80, Empire has already notched up near in excess of 400 sales of the 474 apartments on offer within the 181 metre project.

Preliminary planning and design works have also been set in motion for Mammoth Empire's third Melbourne project located at 15-27 Wreckyn Street. PDS Group will once again act as superintendent, development and project manager for the upcoming Hayball-designed residential project which will yield in the vicinity of some 150 apartments.

Elsewhere, PDS Group have a number of high-profile projects under their guidance, with <a href="/buildings/marco-42-48-balston-street-southbank">Marco Melbourne</a>, <a href="/buildings/claremont-manor-7-claremont-street-south-yarra">Claremont Manor</a> and <a href="/buildings/560-flinders-street-melbourne">560 Flinders Street</a> approaching construction start. Also stay tuned for a pending announcement regarding one of Melbourne's more recognisable redevelopments, details of which will be announced by PDS Group shortly.

See below the set of images taken during our recent visit to MY80.
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