A full-scale Sky Homes prototype apartment for <a href="https://www.apartments.com.au/new-apartments/zeste-at-the-orchards-norwest-104-fairway-drive-norwest-nsw-2153">Zeste</a> has been opened by <a href="https://www.apartments.com.au/developers/sekisui-house-australia">Sekisui House Australia</a>, offering buyers a look at the final residential release within The Orchards masterplan in <a href="https://www.apartments.com.au/developments/norwest-nsw-2153">Norwest</a>.

The prototype launch coincides with buyer demand for larger apartment living continuing across Sydney’s Hills District.

David Lee, Sales Manager, Apartment &amp; Mixed-Use Developments at Sekisui House Australia said it was evident from the preceding four stages at The Orchards that a large number of buyers were local owner occupiers or downsizers specifically looking for oversized apartments with additional living spaces.

“The majority of buyers prefer to touch, feel and physically sight a full-scale completed apartment, rather than imagining the living spaces from floor plans," Lee says.

"The prototype apartment provides greater clarity and buyer confidence. We expect this will increase sales momentum for Zeste and the Sky Homes in particular.”

[smartcode_project:default project_id=150510 project_image_fid=351878]

Positioned within Stage 5’s Zeste project, the Sky Homes form part of the final opportunity to purchase within the award-winning master-planned community, which will ultimately deliver approximately 1,300 apartments.

Designed by <a href="https://www.apartments.com.au/architects/rothelowman">Rothelowman</a>, Zeste comprises two residential buildings, Essence and Eden, providing 209 apartments surrounded by extensive landscaping, resort-style amenities and community spaces.

Ben Pomroy, Principal at Rothelowman said Zeste explores a reinvention of the traditional house, in the orchard, synthesising the nostalgic story of the orchard homestead of yesteryear with a contemporary aesthetic inspired by the landscape.

“Natural light and ventilation are key to the design, contributing to a higher quality of life at the human scale. Across all Rothelowman projects, our ethos of ‘a generous eye for life’ drives our consideration of the human experience as the central point of focus of our design process.”

Pomroy says a&nbsp;notable design element is the cathedral glass light boxes incorporated in the joinery, inspired by the idea of wandering the orchard homestead with a lantern in hand, something familiar and nostalgic.

"We took this narrative and gave it a contemporary twist that is both beautiful and functional, creating unique features that unify the kitchen and bathrooms design.”

[smartcode_project:default project_id=150510 project_image_fid=351874]

In addition to the two residential buildings, Zeste comprises a single-story community amenity pavilion nestled in the landscape between Essence and Eden.

“The communal pavilion is a distinctive feature designed to foster a deep sense of community, with nature at its heart," Pomroy added.

"Whether it is watching the football grand final or hosting a family BBQ, the pavilion is designed as a place where residents can create memorable moments with friends, family and neighbours.

Since launching Essence, the first building within Zeste, buyer demand has remained strong with more than 30 per cent of residences already sold. Sky Homes have accounted for nearly 40 per cent of all sales achieved since launch.

“Purchasers are responding positively to the oversized layouts, diverse apartment configurations and the vast range of community facilities that will be available at completion,”David Lee noted.

Zeste Sky Homes represent approximately 35 per cent of the entire Stage 5 offering and are available across both Essence and the yet-to-launch Eden building. Prices for the Sky Homes range from $1,135,000 with one car space through to $1,500,000 for two car spaces.

Apartments across the broader Zeste release start from approximately $715,000, with generous floorplans ranging from 59 to 144sqm. Select residences also feature integrated ‘Max’ spaces, designed to function as flexible areas for home offices, children’s playrooms or additional storage.

Zeste also continues Sekisui House Australia’s sustainability partnership with Altogether Group, delivering integrated water, power and data services alongside passive design initiatives including cross-ventilation, landscaping and water features.

Early purchasers are currently able to access a selection of premium upgrade options, with VIP buyers receiving one complimentary upgrade package. A 2.5 per cent deposit is available for a short time.

Sekisui recently commenced its pre-construction phase. They are expecting an early 2028 completion of Zeste.

[smartcode_project_cta:default project_id=150510]

Joel Robinson

Zeste Sky Homes prototype opens as buyer demand surges for oversized apartment living

Having recently announced its entry into the booming Gold Coast new apartment market with <a href="https://www.apartments.com.au/new-apartments/aere-chevron-island-18-20-mawarra-street-surfers-paradise-qld-4217">Aere Chevron Island</a>, developer Martello™ is offering generous stamp duty savings for buyers before June 30.

Martello™ says the incentive creates a more accessible entry into premium apartment living.

"While incentives in property are nothing new, today’s stamp duty contributions arrive at a particularly important moment," the developer says.

"Buyers are not only seeking quality homes and strong locations; they are also looking for smarter financial entry points. Reducing or offsetting stamp duty can represent tens of thousands of dollars in savings - funds that can instead be directed toward furnishing a home, reducing mortgage pressure, or simply providing peace of mind during the transition into ownership."

[smartcode_project:default project_id=143932 project_image_fid=367517]

Aere is one of the more boutique new developments on Chevron Island, with just 33 apartments across 18 storeys on Mawarra Street

The developer has placed a strong emphasis on wellness, briefing architecture firm Raunik Design to embed this philosophy into the project.

<a href="https://www.apartments.com.au/developers/martello">Martello™</a>&nbsp;has positioned Aere as a continuation of its human-centric development approach, with a focus extending beyond amenity to the fundamentals of layout, natural light, and spatial planning.

[smartcode_project:default project_id=143932 project_image_fid=368446]

To bring a heightened level of confidence to the project, <a href="https://www.apartments.com.au/developers/martello">Martello™</a>&nbsp;has already appointed Promax Construction to build the tower. They are expected to start construction in the coming months.

Martello™ says that in any market cycle, confidence matters.

"Buyers who may have been waiting on the sidelines are now reassessing their timing as developers and vendors introduce meaningful incentives designed to support decision-making. For owner-occupiers, it creates an opportunity to secure a premium residence with reduced upfront costs. For investors, it can improve the overall acquisition equation at a time when rental demand remains exceptionally strong across many key markets."

&nbsp;

[smartcode_project:default project_id=143932 project_image_fid=367507]

Aere offers a mix of two-, three-, and four-bedroom apartments, the latter of which occupy half a flor. These layouts prioritise separation between living and sleeping zones, along with increased privacy and storage, features more commonly associated with detached housing than traditional apartment product.

Aere’s private resident amenity spaces centre on wellness. A rooftop level will incorporate a heated swimming pool, sauna and spa, alongside a residents’ lounge, dining areas and barbecue spaces, while additional shared facilities throughout the building include a gym and yoga area.

[smartcode_project:default project_id=143932 project_image_fid=367515]

&nbsp;

"What we are seeing now is a market that rewards readiness," Martello added.

"Buyers who are informed, financially prepared, and willing to act decisively are finding opportunities that may not exist once conditions shift again. Incentives such as stamp duty contributions are typically limited in duration and allocation, particularly within tightly held developments where demand remains high.

&nbsp;

Offer available on selected residences at Aere Chevron Island only. Stamp duty contribution provided by the developer at settlement and cannot be exchanged for cash or combined with any other offer unless approved by the developer. Offer valid for contracts signed on or before 30 June 2026. The developer reserves the right to amend or withdraw the offer at any time without notice. Terms and conditions apply.

[smartcode_project_cta:default project_id=143932]

Martello™ offers limited time stamp duty concessions at Aere Chevron Island

New development specialists Lachlan Cottee and Ben Dalgleish have unveiled their new development firm, Dalcott, following several successful projects delivered under the Pyco banner across the region.

Pyco is currently delivering Atelier in nearby West End, Nouveau in Albion, and Onde at Kirra, its debut Gold Coast apartment development in the booming Kirra Beach precinct.

Its first plans under the new Dalcott banner are in South Brisbane, which has been Brisbane’s most enquired-on suburb so far in 2026, while neighbouring West End has also continued to record strong demand.

The developer already has approval for an 11-storey building with 65 apartments on Browning Street, however has recently acquired the adjoining 910 sqm site at the rear, creating a combined 2,746 sqm footprint that will now allow for two 11-storey buildings with 92 large-scale apartments, a configuration Cottee and Dalgleish have focused on across their local portfolio.

The project, known as <a href="https://www.apartments.com.au/new-apartments/marrone-south-brisbane-39-browning-street-south-brisbane-qld-4101">Marrone</a>, will comprise 84 three-bedroom apartments, 16 of which will include an additional multipurpose room, and just eight two-bedroom residences.

DAH Architecture has led the design of Marrone, which will include more than 330 sqm of communal open space and rooftop recreation areas.

<img alt="Marrone" data-entity-type="file" data-entity-uuid="7eeea1a0-be23-47c8-80fb-3409428241fd" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-05-21%20at%209.36.38%E2%80%AFAM.png?VersionId=pZW7o.tB7oJovYCRIFSxrZbMr6QdpHy." />

Cottee told Apartments.com.au the project reflects a gap in Brisbane’s apartment market.

"It is an area we know well with Atelier, another development which focuses on large apartments, less than 300 metres away," Cottee says.

"There's limited supply of large-scale apartments of this size in a single building in Brisbane. The majority of apartments in this category are in considerably smaller buildings, on the water, and are only really accessible to the deepest of pockets.

"Marrone will offer the same size and scale, but with greater amenity and at a much more realistic price point for the market."

The architectural approach reflects the continued evolution of South Brisbane’s higher-density residential character. Renders show a heavily landscaped façade composition with curved balconies, textured brickwork, deep recesses, and integrated planting aimed at softening the scale of the twin towers.

The revised proposal builds on the design narrative established in the original scheme. In the earlier submission, Gatehouse Architects described the project as a continuation of Browning Street’s long-term urban transformation.

“The proposal echoes the spirit of early developments like Watson Terrace (built in 1888), by contributing to the growth and diversification of the local population,” the original design statement noted.

“Just as Watson Terrace played a role in the area’s early gentrification, this development continues that trajectory, delivering contemporary housing that addresses the evolving needs of South Brisbane’s expanding community.”

The updated proposal, designed by DAH Architecture, spans a 2,746 sqm corner site with frontages to Browning and O’Connell Streets. The development will comprise two 11-storey residential buildings delivering 92 apartments, replacing the previously proposed 65-unit scheme.

The apartment mix has shifted further toward larger owner-occupier residences, continuing Dalcott’s established strategy across South East Queensland. The plans include 68 three-bedroom apartments, 16 three-bedroom apartments with multipurpose rooms, and eight two-bedroom residences. Two basement levels will provide 142 car spaces, alongside bicycle parking for 115 bikes.

The larger Marrone proposal arrives amid sustained redevelopment momentum across South Brisbane and the wider Kurilpa precinct, where developers are increasingly targeting owner-occupiers seeking larger apartments close to the CBD, cultural precincts, and riverfront amenity.

The site sits within walking distance of South Bank, the Queensland Performing Arts Centre, Brisbane State High School, and several major transport connections, while nearby Fish Lane and West End continue to drive demand for higher-end inner-city apartments.

Cottee is expecting Marrone to launch around August with Realm Projects.

Exclusive: Dalcott doubles down on South Brisbane with twin-tower Marrone plans

<section data-scroll-anchor="false" data-testid="conversation-turn-2" data-turn="assistant" data-turn-id="request-WEB:9894702f-d5ab-4186-930d-8f794421c3c4-0" data-turn-id-container="request-WEB:9894702f-d5ab-4186-930d-8f794421c3c4-0" dir="auto">
<a href="https://www.apartments.com.au/developers/doma-group">DOMA Group</a> has unveiled plans for Newcastle Quay, a major waterfront precinct set to reshape Newcastle’s harbourfront and further cement the city’s evolution into one of Australia’s fastest-growing urban destinations.

Positioned on a prominent site within the Honeysuckle Precinct, Newcastle Quay will span both sides of Honeysuckle Drive, connecting directly to the Foreshore Promenade and sitting within walking distance of Newcastle Interchange.

The mixed-use precinct is planned to include around 1,000 apartments, more than 28,000 sqm of commercial office space, 6,000 sqm of retail, and a 180-room hotel anchored by a 500-seat conference and exhibition centre, a move expected to significantly lift Newcastle’s ability to attract major business and tourism events.
</section>

<img alt="DOMA Group unveil Newcastle’s future with transformative Newcastle Quay Precinct" data-entity-type="file" data-entity-uuid="0642ca09-67cc-4920-8a7e-d18df9729b4e" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/%3D.png?VersionId=CnDmZxQnOV5LN0ePu7jaFBXC9tPGTrWm" />

The proposal builds on DOMA’s growing Newcastle pipeline, where the developer has already delivered 866 apartments and more than 19,000 sqm of commercial and retail space since entering the market in 2013. A further $2 billion pipeline is also in the works across the city.

The masterplan and executive architecture are led by <a href="https://www.apartments.com.au/architects/sjb-architects">SJB</a>, with building concepts developed alongside Stewart Architecture, Architecture AND and Curious Practice, and landscape design by <a href="https://www.apartments.com.au/landscape-architect/turf-design">Turf Design Studio</a>. More than 11,000 sqm of open space is planned, including a new waterfront park known as Honeysuckle Green, upgrades to Tree of Knowledge Park, and new pedestrian and cycling links throughout the precinct.

At the centre of the development will be the heritage-listed Wickham School of Arts, which DOMA plans to reposition as the civic and cultural heart of the precinct through restaurants, bars, events and public gathering spaces.

The broader vision is to create a genuine day-to-night precinct, blending residential, hospitality, retail, commercial and cultural uses in a way Newcastle has yet to experience at this scale.

DOMA Group Managing Director Jure Domazet said the aim was to create a precinct that becomes synonymous with Newcastle itself.

“Our vision is to create a precinct that not only delivers high-quality commercial, residential, and cultural spaces, but also defines Newcastle’s waterfront for generations to come,” Domazet said.

DOMA’s Chris Farrington said the project would fundamentally change how Newcastle is perceived nationally.

“Newcastle Quay is more than a waterfront precinct, it is a national announcement for this city,” Farrington said.

“A world-class Conference and Exhibition Centre will open Newcastle and the Hunter Region to a national and international audience for the first time, delivering something this city has long deserved.”

The project is expected to generate more than 4,000 full-time equivalent jobs and act as a major economic driver for the Hunter region through tourism, business events, hospitality and commercial investment.

&nbsp;

&nbsp;

Minister for Planning and Public Spaces Paul Scully said the final parcel of harbourfront land will be a "true mixed-use precinct destination that includes housing, hospitality and entertainment, commercial spaces, retail, economic and social outcomes."

DOMA Group unveils 1,000-apartment Newcastle Quay precinct

ASX-listed developer Stockland is continuing to ramp up its return to the apartment market.

In late 2024, <a href="https://www.apartments.com.au/developers/stockland">Stockland</a> announced it would resume apartment development after a 13-year absence, launching with Stanton Place in Rosebery, a 144-apartment project now under construction.

Last week, the developer unveiled plans alongside the NSW Government for a <a href="https://www.apartments.com.au/news/nsw/first-look-stockland-nsw-gov-unveils-plans-for-3-300-home-waterloo-south-renewal">3,300-home precinct in Waterloo</a>.

Now, Stockland has shifted its focus in St Leonards, lodging a State Significant Development Application (SSDA) to replace an approved 42-storey office tower with a 52-storey residential development comprising more than 500 apartments.

<img alt="Stockland" data-entity-type="file" data-entity-uuid="8979095e-9072-432b-a7da-58b180cf994d" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-05-20%20at%204.27.36%E2%80%AFPM.png?VersionId=_jbRXYOafCSHjwsz.yQCNIymMyCj8zkF" />

An existing 14-storey commercial office building would make way for a 264.5-metre tower designed by <a href="https://www.apartments.com.au/architects/bates-smart">Bates Smart</a>. The project would deliver 538 apartments, including 30 affordable housing units, alongside retail and commercial uses at the podium and ground plane.

It will rise from&nbsp;<a href="https://www.apartments.com.au/new-apartments/601-pacific-highway-st-leonards-nsw-2065">601 Pacific Highway</a>, a prominent 2,844 sqm triangular site adjoining Mitchell Plaza and fronting Pacific Highway.

The development is being pursued under the Housing Delivery Authority pathway after Stockland’s proposal was declared State Significant Development earlier this year.

<img alt="First look: Stockland plans 52-storey mixed-use tower with 538 apartments in St Leonards" data-entity-type="file" data-entity-uuid="67f40f35-0458-47ab-80c0-a4e98a31838a" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/stockland%201.png?VersionId=rxXe3njr.auuGDuiR0k42uI8Zr4K.gZA" />

The apartment mix includes 217 one-bedroom apartments, 191 two-bedroom apartments, 122 three-bedroom apartments, and eight four-bedroom residences. Six basement levels would accommodate 300 car spaces, bicycle parking, loading areas, and building services.

Bates Smart said the project has been shaped around a series of urban design principles intended to improve the pedestrian experience and respond to the evolving character of St Leonards.

“With a boundary length of almost 75m along Pacific Highway and 70m along Atchison Street to the north, complying simply with the LEP envelope and required setbacks would result in a very wide tower form on the skyline,” the architects noted in the Design Report.

“We propose breaking the tower form into two defined volumes rather than a singular form.”

The podium has similarly been articulated into separate forms to reduce perceived bulk and create a finer-grain response to Mitchell Plaza and Atchison Street. Retail tenancies would activate the lower levels, while commercial space is proposed across the podium floors.

<img alt="First look: Stockland plans 52-storey mixed-use tower with 538 apartments in St Leonards" data-entity-type="file" data-entity-uuid="90149990-0551-40d2-bd48-14b69a015d12" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/stockland%202.png?VersionId=MJC2KIIWFvU9FPGr3IVq09gkRN_gX3m8" />

The design also places a significant emphasis on communal amenity and environmental performance. Residents would have access to landscaped terraces, wellness areas, flexible workspaces, and rooftop communal facilities, while the all-electric building is targeting an average 7-star NatHERS rating. Bates Smart said the project incorporates passive design measures including natural ventilation, integrated shading, and lightweight façade systems.

Planning documents note the site is around 350 metres from St Leonards Station and 400 metres from the metro entrance, placing it within one of Sydney’s most connected emerging residential precincts.

The project arrives amid a wave of large-scale redevelopment proposals reshaping the St Leonards and Crows Nest skyline. Several nearby sites have recently been approved, lodged, or declared under the Housing Delivery Authority pathway as the precinct absorbs significant residential density uplift tied to transit-oriented development policies.

<img alt="Stockland" data-entity-type="file" data-entity-uuid="7805bd7c-dfd7-4b35-8e15-ec4a8bf8e61b" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-05-20%20at%204.27.26%E2%80%AFPM.png?VersionId=iY12K2m2bQ6EeDnshqfZC9rbLx_oEugP" />

Bates Smart’s report describes St Leonards as transitioning away from its historical commercial identity toward a more mixed-use urban environment.

“In recent years, the character of St Leonards has started to evolve, driven by new development trends along the Pacific Highway corridor,” the report said.

“These projects have increasingly focused on residential accommodation, marking a shift from its purely commercial roots.”

Sekisui House Australia is currently selling Waterstone down near Newlands Park, in a pocket being branded "St Leonards South." Hyecorp recently completed Audrey in the same pocket.

First look: Stockland plans 52-storey, 538-apartment St Leonards tower

PDG Corporation

<html><body>
After the course of a competitive tender, the City of Melbourne has recently accepted PDG Corporation’s offer for the land sale and redevelopment of a prominent Southbank site. PDG Corporation’s proposal aims to deliver a vibrant new community village, transforming 132 Kavanagh Street into a 110-metre mixed-use precinct.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/screen_shot_2019-07-05_at_4.56.02_pm.png" rel="gallery-all" title="Total Boyd site concept plan"><img alt="" class="image-article-full-width-580px" height="664" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/screen_shot_2019-07-05_at_4.56.02_pm.png?itok=gwlQ4bzr" title="Total Boyd site concept plan" width="580"></a>

<figcaption>Total Boyd site concept plan</figcaption></figure>City of Melbourne Lord Mayor Sally Capp said the agreement was a great win for the community and will be the final stage in the redesign of the J H Boyd Girl’s School site.

<blockquote>
“We’ve negotiated a fantastic outcome to deliver community facilities and affordable housing at the Boyd site, putting the needs of a growing Southbank community at its heart… Offering more affordable housing is one of the most important priorities for our city. This development will include 40 affordable housing units and will achieve a 6-star Green Star certification.”
</blockquote>

City of Melbourne Lord Mayor Sally Capp

The revitalised precinct will include 40 affordable housing units, retail and community facilities, a boutique hotel as well as 1,000 square metres of public space across two levels which will be owned and operated by the City of Melbourne.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/_boyd_development_132_kavanagh_st_southbank_-_artist_impression_2_-_july_2019.jpg" rel="gallery-all" title="Boyd development 132 Kavanagh Street Southbank, Artist Impression"><img alt="" class="image-article-full-width-580px" height="410" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/_boyd_development_132_kavanagh_st_southbank_-_artist_impression_2_-_july_2019.jpg?itok=5vFKswWS" title="Boyd development 132 Kavanagh Street Southbank, Artist Impression" width="580"></a>

<figcaption>Boyd development 132 Kavanagh Street Southbank, Artist Impression</figcaption></figure><blockquote>
“The development will feature a vibrant streetscape that links together key public spaces, including the new Boyd neighbourhood park. The park will be completed in the coming months and will create a new backyard for the thousands of residents living in apartments in Southbank.”
</blockquote>

The City of Melbourne recently partnered with PDG Corporation to embark on Munro – a $450 million mixed-use development opposite Queen Victoria Market.

PDG Corporation Managing Director Vince Giuliano said the company’s latest project was similar to the Munro development in the sense that it reflects local character and will bring together “various community spheres in one location”.

<blockquote>
“Our vision is a true vertical village on the park – high-quality residences, affordable housing, fine-grain retail and community facilities… It’s not often you get an opportunity to develop in a location like this. There are no adjoining high-rise buildings and an abundance of green open space, making it prime for a community atmosphere of residential and commercial spaces.”
</blockquote>

Vince Giuliano, PDG Corporation Managing Director

The new development is currently subject to planning approval but is expected to begin construction late next year with a goal to be completed by late 2022.
</body></html>

Olivia Round

Southbank to welcome new community village and affordable housing

<html><body>
This morning, City of Melbourne Lord Mayor Sally Capp joined PDG Corporation’s Managing Director, Vince Giuliano at the former Munro site located adjacent to the Queen Victoria Market, to announce that demolition works onsite have commenced in earnest.

With builder Hamilton Marino at the helm, the City of Melbourne is starting construction on significant new community facilities, interconnecting laneways and a hotel and residential development adjacent to the iconic Queen Victoria Market market. The historic Mercat Cross Hotel facade on the corner of Queen and Therry streets will be retained, restored and integrated into the new development.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/munro_site_demo.jpg" rel="gallery-all" title="Demolition progress onsite at the Munro site. Image: Urban forum member redden"><img alt="" class="image-article-full-width-580px" height="435" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/munro_site_demo.jpg?itok=9845an6g" title="Demolition progress onsite at the Munro site. Image: Urban forum member redden" width="580"></a>

<figcaption>Demolition progress onsite at the Munro site. Image: Urban forum member redden</figcaption></figure>The City of Melbourne entered into an agreement with developer PDG Corporation after Council acquired the site in 2014, to develop a 120-place childcare centre, 56 affordable housing units, a community centre and kitchen and 500 basement car parks for market customers with an end value of $70 million. This will assist in making the market more accessible for shoppers and freeing up the current surface car parking site for a new ‘Market Square’.

The community component of the project has been designed by Six Degrees Architects who say it has been designed as an exemplar council development, with high ESD values and an exceptional emphasis on consultation with users and stakeholders. 
PDG will develop the balance of the site with a 40-storey residential tower accommodating 360 units and an 80-room hotel. According to architects Bates Smart, the tower has been designed to "maximise direct solar access and to provide natural ventilation to all apartments, thereby creating a model for high quality inner-city living within Melbourne."

Bates Smart took inspiration for the building’s façade from the fine grain texture of the market’s historic sheds and stalls providing the development with an appropriately contextual response.

<blockquote>
QVM Residences has been designed to be one of Australia’s most sustainable mixed-use developments. It will include a boutique hotel, fine grain retail and a limited number of apartments for sale.

The development draws on values of sustainability, health and modern design with the market’s legacy and Melbourne’s laneway culture serving as major points of inspiration. The result is a singular lifestyle offered to future residents, who will enjoy an incredible selection of vegetables, produce, delicacies and bespoke offerings at their door.

- PDG Corporation
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/project-detail-gallery-qvm04.jpg" rel="gallery-all" title="Artist's impression of the Munro development. Image: PDG Corporation"><img alt="" class="image-article-full-width-580px" height="412" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/project-detail-gallery-qvm04.jpg?itok=xKprE1zf" title="Artist's impression of the Munro development. Image: PDG Corporation" width="580"></a>

<figcaption>Artist's impression of the Munro development. Image: PDG Corporation</figcaption></figure>The City of Melbourne will decide on the course of action to take with regard to the $250 million redevelopment of the Queen Victoria Market, following a series of recommendations put forward in a report prepared by the 'People's Panel.' The 40-person People's Panel comprises market traders, customers and local residents selected during an independent selection process. 

The City of Melbourne's Future Committee at its 10 December 2018 meeting resolved to request that management progresses seven recommendations, analyses three recommendations and refers a further three to QVM Pty Ltd for consideration.

<blockquote>
A report will now be prepared for a Council meeting in the first quarter of 2019 including analysis of the provision of market infrastructure at G Shed, car parking for vans, buses and large vehicles as well as further investigation of the minority report. 

In addition to the 500 car parks in Munro, management will investigate an additional 500 car parks in the precinct with the current at grade car park to become an open space once transitional parking there is no longer required.  The report will also consider implications to the Implementation Framework and Business Case.

- City of Melbourne
</blockquote>

The People's Panel Report can be viewed <a href="https://www.melbourne.vic.gov.au/SiteCollectionDocuments/qvm-peoples-panel-report.pdf">here</a>.

<h2>What they say...</h2>

<blockquote>
We’re expecting 24,000 new residents in this area by 2040 so it’s essential we provide more community facilities and pedestrian friendly spaces to meet the needs of the growing population as well as encouraging more people to come to the market precinct.

We’re delivering a new network of interconnecting laneways featuring retail stores, cafes and restaurants. The popular street art precinct in Blender Lane will remain and the new community facilities will better connect the market precinct to the city.

We purchased this site from the Munro family five years ago to protect the market from inappropriate development and prevent a supermarket or large chain stores being built in direct competition to fresh food offerings of the Queen Vic Market.

We’ve made sure the Mercat Cross Hotel is incorporated as a central feature within the community facilities and the iconic sign and balcony will be a tribute to the site’s history

- Lord Mayor Sally Capp, City of Melbourne
</blockquote>

 

<blockquote>
PDG is delighted to achieve a significant milestone on this highly anticipated and vital project. The end result will be an exemplary mixed-use development that provides tremendous benefits to the community.

In collaboration with the City of Melbourne, we are now able to continue advancing Melbourne’s premier mixed-use project – a development that will be leading-edge for sustainability and liveability next door to Victoria’s most beloved and visited icon, Queen Victoria Market.

- Vince Giuliano, PDG Corporation Managing Director
</blockquote>

 Lead image: Original image courtesy of PDG Corporation
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Laurence Dragomir

Demolition in full swing at City of Melbourne's 'Munro site'

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Melbourne-based developer PDG Corporation has recently updated its website with new images of two key CBD fringe projects; 91-111 Therry Street and 611-697 Elizabeth Street. While the design for Therry Street - known as QVM Residences - has been refined in the lead up to the sales and marketing campaign, 611-697 Elizabeth Street now carries with it a completely new scheme.

<a href="/news/oh-what-a-feeling-611-681-elizabeth-street-melbourne">Previously a four-building scheme designed by SJB</a> comprising a mix of residential, student accommodation and retail centred around a network of laneways dissecting the site, the development has now been superseded by a commercial scheme of three buildings, reflecting the strength of Melbourne's commercial market.

Read below for further detail on each of the projects.

<h2><a href="/developments/melbourne-vic-3000">QVM Residences - 91-111 Therry Street</a></h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/qvm-residences-project-image-05b.jpg" rel="gallery-all" title="QVM Residences Therry Street frontage. Image: PDG Corporation"><img alt="" class="image-article-full-width-580px" height="290" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/qvm-residences-project-image-05b.jpg?itok=-bXKqvXY" title="QVM Residences Therry Street frontage. Image: PDG Corporation" width="580"></a>

<figcaption>QVM Residences Therry Street frontage. Image: PDG Corporation</figcaption></figure>Located on what is known colloquially known as the 'Munro Site,' QVM Residences, as the moniker suggests, forms part of the greater $250 million Queen Victoria Market Precinct Renewal being undertaken by the City of Melbourne. According to PDG, the project presents a dynamic vision for an exemplary mixed-use residential, retail and community destination featuring a boutique hotel, fine grain retail and 360 apartments for sale.

Additionally, PDG claims the QVM Residences development has been designed to be one of Australia’s most sustainable mixed-use developments.

The tower capitalises on its location on the northern edge of the Melbourne CBD, providing uninterrupted views across the market towards Flagstaff Gardens. Bates Smart have designed the tower's form to maximise direct solar access and to provide natural ventilation to all apartments, resulting in a high level of amenity.

The building’s façade is inspired by the fine grain texture of the market’s historic sheds and stalls and is designed to position the tower within its context, providing a deep connection to place. Inspired by the idea of stacked garden boxes, the lower level balconies will be planted with cascading greenery, creating a living, breathing architecture that celebrates sustainability and contributes to making Melbourne a healthier city.

<blockquote>
The development draws on values of sustainability, health and modern design with the market’s legacy and Melbourne’s laneway culture serving as major points of inspiration. The result is a singular lifestyle offered to future residents, who will enjoy an incredible selection of vegetables, produce, delicacies and bespoke offerings at their door.

Queen Victoria Market is the last remaining of three major markets that played a significant role in the development of our beloved, globally-recognised culture. The market shapes Melbourne and, in turn, Melbourne shapes the market. Those who will call it home will have a hand in writing the next chapters of its rich history.

A celebration of Queen Victoria Market’s traditions. A commitment to sustainability and the leading edge. A promise of world-class residential features – QVM Residences is one of PDG’s most exciting and important developments to date.

- PDG Corporation
</blockquote>

In addition to the Bates Smart mixed-use tower, the development will also include the City of Melbourne’s largest new community hub and new Queen Victoria Market customer car parking for 500 cars, a pocket park and laneways.  The new community hub will deliver a highly active public realm with retail and hospitality at ground level, and community services and affordable housing designed by Six Degrees above. Construction of this component is currently underway with Hamilton Marino at the helm.

The construction programme for the development is outlined below:

<ul>
<li>Stage 1 – Mercat Cross façade retention and demolition of Therry and Queen Street buildings approx 4 months</li>
	<li>Stage 2 – Excavation and construction of basement car park approx 18 months</li>
	<li>Stage 3 – Construction of City of Melbourne community hub approx 6 months</li>
	<li>Stage 4 – Construction of City of Melbourne affordable housing and fit out of community hub approx 5 months</li>
</ul>
The QVM Residences received planning approval in May of this year and is expected to be completed in 2021.

<h2>Elizabeth North - 611- 697 Elizabeth Street</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/elizabeth-north_pdg.jpg" rel="gallery-all" title="A revised scheme for the former Toyota site. Image: PDG Corporation"><img alt="" class="image-article-full-width-580px" height="327" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/elizabeth-north_pdg.jpg?itok=Vz9ii-1D" title="A revised scheme for the former Toyota site. Image: PDG Corporation" width="580"></a>

<figcaption>A revised scheme for the former Toyota site. Image: PDG Corporation</figcaption></figure>As alluded to earlier in the article, Elizabeth North replaces an earlier predominantly residential scheme, with Cox Architecture and Gray Puksand engaged to design three commercial buildings of varying heights from 10 to 21-storeys.

With Elizabeth North PDG is seeking to deliver a 'dynamic new precinct' within Melbourne’s City North Innovation District capitalising on its proximity to the research and health precinct and the University of Melbourne. The development also stands to benefit from the new Parkville Station as part of the Melbourne Metro project, located just a short walk away.

PDG says the precinct has been designed to reflect its location at the convergence of roads at the Haymarket roundabout, which is translated into the confluence of ideas, new technologies and opportunities associated with surrounding institutions and organisations.

<blockquote>
Our Elizabeth North project is a mixed-use commercial and retail development drawing on best-practice architecture, design and urban planning to provide the Innovation District with world-class amenities.

The vision to create a centre for commerce in this future-focused district has been driven by an understanding of the surrounding area’s needs informed by thorough research and conceptual development.

Facilities and amenities will be complemented by CBD accessibility. Mere minutes from the heart of the city – and all of its shopping, dining, transport, and businesses – by foot or tram.

- PDG Corporation
</blockquote>

Elizabeth North is expected to be completed in stages from 2020 through to 2022.

 

<iframe frameborder="0" height="400px" src="https://www.urban.com.au/developments?developer=PDG%20Corporation&amp;embeddable=map" width="100%"></iframe>
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Double delight: PDG releases new images of two key Melbourne projects

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Last week's joint announcement by Planning Minister Richard Wynne, Premier Daniel Andrews and Lord Mayor Robert Doyle that the Amendment C245 planning controls have been adopted, paves the way for work to commence on the $250 million dollar redevelopment of the Queen Victoria Market.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/munro-render-5-1200_0.jpg" rel="gallery-all" title="Concept for Munro site (subject to change). Image: City of Melbourne"><img alt="" class="image-article-full-width-580px" height="326" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/munro-render-5-1200_0.jpg?itok=wLwymq2r" title="Concept for Munro site (subject to change). Image: City of Melbourne" width="580"></a>

<figcaption>Concept for Munro site (subject to change). Image: City of Melbourne</figcaption></figure>In the first instance, the project will deliver new cold storage facilities, power, and modern toilets, as well as improved car parking and pedestrian access. The majority of market infrastructure will be relocated below ground, removing pedestrian and vehicle conflict at street level and improving the pedestrian environment.

The redevelopment will also provide a new 1.5-hectare public open space on the site of the current car park to be known as Market Square.

As part of the new planning controls, the Victorian Government has also applied a new mandatory height control of 125 metres on the Munro site, which is a reduction from the original 196 metre height sought by City of Melbourne.

With such a multi-faceted project of various components and staging it can be easy to get lost or confused about exactly what is happening so we've decided to provide a run down of each aspect of the project based on publicly available information.

<h2>Amendment C245 (approved 11 July 2017)</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/amendment-c245-controls-map_0.jpg" rel="gallery-all" title="Amendment C245 planning controls. Image: City of Melbourne"><img alt="" class="image-article-full-width-580px" height="829" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/amendment-c245-controls-map_0.jpg?itok=aHudQWxa" title="Amendment C245 planning controls. Image: City of Melbourne" width="580"></a>

<figcaption>Amendment C245 planning controls. Image: City of Melbourne</figcaption></figure>Amendment C245 seeks to balance the heritage of the market precinct with the right type of new development in the precinct. On Tuesday 11 July 2017, the Victorian Government announced the approval of these new planning controls allowing for a major transformation of the Queen Victoria Market.

Amendment C245 will:

<ul>
<li>Apply a public use zone to the Queen Victoria Market to reflect its ongoing importance as a community place. As a registered heritage place, development of the site will continue to be subject to permits from Heritage Victoria.</li>
	<li>Protect the existing heritage sheds and the new open space from overshadowing.</li>
	<li>Ensure adequate sunlight.</li>
	<li>Provide environmental wind control – promoting comfortable pedestrian conditions at street level.</li>
</ul>
This will be achieved by:

<ul>
<li>Rezoning the majority of the Queen Victoria Market land and Queen Street extension that is currently zoned Capital City Zone (CCZ1) to be Public Use Zone (PUZ7).</li>
	<li>Rezoning the Queen Victoria Market car park, currently zoned Capital City Zone (CCZ1), to Public Park and Recreation Zone (PPRZ).</li>
	<li>Applying a new Schedule to the Development Plan Overlay (DPO11), which incorporates a vision and design requirements for development of land, including Council owned land, adjacent to the Queen Victoria Market.</li>
	<li>Deleting existing Schedule 14 to the Design and Development Overlay (DDO14) from the Queen Victoria Market and land to which DPO11 applies.</li>
	<li>Introducing revised built form controls for new development over the remainder of the area covered by the existing DDO14.</li>
	<li>Amending the Built Environment and Heritage within the Hoddle Grid Policy (Clause 21.12) to delete an existing policy statement relating to the existing DDO14.</li>
	<li>Amending the existing clause 22.02 Sunlight to Public Spaces to include a provision that development should not overshadow Flagstaff Gardens between 11am and 2pm on 21 June.</li>
	<li>A mandatory height of 125 metres for 151 Therry Street (the Munro Site).</li>
</ul>
<h2>The Master Plan</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/qvm_map.png" rel="gallery-all" title="A diagram of the various components of the QVMRP. Image: City of Melbourne"><img alt="" class="image-article-full-width-580px" height="480" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/qvm_map.png?itok=0RDq9ox2" title="A diagram of the various components of the QVMRP. Image: City of Melbourne" width="580"></a>

<figcaption>A diagram of the various components of the QVMRP. Image: City of Melbourne</figcaption></figure>The Master Plan breaks the Queen Victoria Market Precinct into four 'quarters' linked by a pedestrian spine known as the Market Cross. Each quarter is identified as follows;

<ul>
<li>
Q1: Fresh meat, fish and dairy will be showcased in the market’s produce halls.</li>
	<li>
Q2: A below-ground operational area will be built for traders while the historic open air sheds, A-D, will be restored.</li>
	<li>
Q3: A new 1.5 ha public space known as Market Square will be created on the existing above ground car park.</li>
	<li>
Q4: New mixed-use development, on the former Munro site, will accommodate new customer car parking for the market and community facilities.</li>
	<li>
Market Cross: With the market's infrastructure relocated below-ground, the market’s main public areas will be pedestrianised.</li>
</ul>
The market will continue to trade throughout the renewal, with all current traders guaranteed a spot within the market. Further detail on each aspect of the market's renewal program are outlined below.

<h2>Market Garden | Breathe Architecture</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/tile-3-qvm-new-market-pavilion668_0.jpg" rel="gallery-all" title="Breathe Architecture's Market Garden Pavilion is due to be up and running in October. Image: City of Melbourne"><img alt="" class="image-article-full-width-580px" height="326" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/tile-3-qvm-new-market-pavilion668_0.jpg?itok=iKDPVc2r" title="Breathe Architecture's Market Garden Pavilion is due to be up and running in October. Image: City of Melbourne" width="580"></a>

<figcaption>Breathe Architecture's Market Garden Pavilion is due to be up and running in October. Image: City of Melbourne</figcaption></figure>The new two-storey, greenhouse inspired design, will include an open air trading hall on the ground level with a market garden on the upper level.

Designed by Breathe Architecture, the pavilion will extend from Victoria Street to Franklin Street and is expected to be around 250 metres-long and 19 metre in width.

In addition to giving market traders access to better facilities such as refrigeration, water, power and storage, the pavilion will include facilities to recycle organic and non-organic waste to produce compost to be used for the market garden and rain water collection and reuse.

On 40-degree days, the inside of the pavilion will only reach about 28 degrees due to the evaporative-cooling effects of the greenhouse. Adding to the sustainable qualities of the pavilion, it has been prefabricated and can be reused and relocated after the renewal program’s completion.

The greenhouse itself is an off the shelf structure and consists of glass and metal. A strong focus on visual merchandising, in partnership with traders, will ensure the fresh produce on display, plus the addition of the greenhouse will add the colour to the market site.

<h2>Q1: Fresh Produce Hall</h2>

The halls and the lower market will be supported by a new below-ground operational area, with delivery, storage, food preparation and waste management facilities created under sheds H and I.

Sheds H and I will offer fresh fruit, vegetable and organics traders will still be there but some new food offers and places to sit and enjoy the local produce will also be added.

The exterior of the Meat and Fish Hall will be revitalised, with the façade restored, while the inside of the Dairy Produce Hall will also be refurbished. It is anticipated that these works will be undertaken outside of trading hours where practical.

The heritage-listed Elizabeth and Victoria Street terraces will receive a facelift, while the Food Court will be enhanced to better connect customers with the Meat and Fish Hall.

This area will create a link to the provedore offering within the Dairy Produce Hall and offer visitors a traditional market experience in addition to some new experiences.

Deli Lane, currently doubling as a delivery zone and eating area, will become a community meeting place and eating area. With new seating and greenery, it is expected that Deli Lane will become another meeting place.

<h2>Q2: Heritage Sheds A-D</h2>

Traders in sheds A, B, C and D will be relocated by September 2017 to enable the restoration of the market’s heritage sheds and construction of below-ground facilities. Fruit and vegetable traders in sheds A and B will move into the new market pavilion, with general merchandise traders in sheds C and D to be relocated within the existing upper market sheds.

The sheds will be carefully dismantled and restored before they are reinstated transforming this historic area of the market into a revitalised fresh food market.

Beneath the fully restored sheds A-D will sit a major new below ground operational area, separating the market’s busy service zones from customers. Traders will receive enhanced amenities in the form of new back-of-house facilities, such as showers, toilets, break-out space, loading areas and storage.

Specialty goods traders will have easy access to the new operational area and will no longer need to set up and pack down each day, greatly improving the efficiency of their business and security of stock stored on site.

The City of Melbourne is committed to ensuring that the development of the below-ground market operational area and any related construction will not take place within three metres of the Aboriginal section of the former Old Melbourne Cemetery.

Sheds E and F will be restored with enhanced weather protection, lighting and other amenity improvements that will also incorporate design elements for the acknowledgement and interpretation of the Aboriginal section of the Old Melbourne Cemetery.

Enhancement works to Victoria Lane, between the Victoria Street terraces and Shed A, will provide open air seating and greenery with a view towards improving the visitor experience.

<h2>Q3: Market Square</h2>

The relocation of key market infrastructure and parking below ground will enable the creation of 1.5 hectares of new open space on the existing car park, to be known as Market Square.

With a design developed from engagement with the broader community, Market Square is envisaged as an important new meeting place in the city’s north, playing host to festivals, street markets and community events.

Incorporating interpretive elements such as artworks and landscape features, the new public space will acknowledge the site’s significant history.

The new Queen’s Corner building will provide a central information point for visitors and tourists to engage with our market, and showcase Victoria’s regional produce and cultural heritage within a proposed visitor centre. The building will be located at the edge of Market Square, providing a contemporary addition to this historic part of the city and a connection between Queen Street and the new public open space.

Sheds J, K, L and M will be upgraded with new infrastructure and facilities, supporting day trading while creating a new destination for a range of events, including the popular night markets.

According to Lord Mayor Robert Doyle “This area will serve as a thriving hub for festivals, events or simply relaxing and enjoying produce from the stalls.”

<h2>Q4: 151 Therry Street (Munro Site) | PDG Corporation and Bates Smart and Six Degrees</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/munro-render-8-1200.jpg" rel="gallery-all" title="Artist's Impression of the Munro Site at street level. Image: City of Melbourne"><img alt="" class="image-article-full-width-580px" height="326" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/munro-render-8-1200.jpg?itok=7KAGKDpO" title="Artist's Impression of the Munro Site at street level. Image: City of Melbourne" width="580"></a>

<figcaption>Artist's Impression of the Munro Site at street level. Image: City of Melbourne</figcaption></figure>The Initial proposal for the Munro development included:

<ul>
<li>A 120 place childcare facility.</li>
	<li>Maternal, child health and family services centre.</li>
	<li>A community centre and kitchen, artist spaces and city room gallery.</li>
	<li>A hotel and residential apartments.</li>
	<li>Retail in keeping with the market precinct.</li>
	<li>Market customer car parking.</li>
	<li>New open space and laneways.</li>
</ul>
The design concept developed by Bates Smart and Six Degrees seeks to incorporate elements that honour Queen Victoria Market’s rich and diverse history, including brickwork to reflect the existing Mercat Hotel facade, which will be retained. Following the endorsement of the planning controls the design will now be refined and finalised.

A 125 metre (maximum) residential tower at the eastern end of the Munro will be constructed, with a low rise community hub on Queen Street to be delivered by developer PDG Corporation on behalf of the City of Melbourne.

In addition to being the largest community hub in Melbourne, the development aims “to set a new standard as the best socially, environmentally and financially sustainable development in Australia.”

56 affordable housing units that were originally planned as part of the development will be relocated to another development site.

<blockquote>
PDG is delighted to have been selected to partner with the City of Melbourne as the developer for the Munro site, being the first project to be delivered as part of the Queen Victoria Market Precinct Renewal Program.

Our project team is committed to working closely with the City of Melbourne to create an exemplary mixed use residential, retail and community destination.

Being one of the largest and most significant projects for the City of Melbourne, PDG share in the City’s vision to create a world class, 5-star green star development which is sensitive of the nearby market’s heritage, will support a diverse local community and delivers a new benchmark level of accommodation.
<cite>PDG Corporation</cite>
</blockquote>

<h2>Market Cross</h2>

The intersection of Queen and Therry Streets will be transformed into the ‘Market Cross’, an iconic public space that will draw the quarters of the market precinct together, creating a pedestrian-friendly meeting place that can host markets, festivals and busking, as well as greener spaces for sitting, eating and relaxation.

<h2>New Franklin Street</h2>

A realigned and improved Franklin Street will better connect the east and west parts of the city during peak times. The realigned Franklin Street will help ease traffic off Victoria Street and as part of the Melbourne Metro Rail Project a single lane in either direction will be retained adjacent to the City Baths to allow for this connection. New Franklin Street will also provide an extension to the new Market Square during events and festivals. Delivery of new Franklin Street is required under the Victorian Government Agreement by 2019.

<h2>Future: Franklin Street Stores and Development Site</h2>

The historic Franklin Street stores will be revitalised and feature a new retail and hospitality offer, spilling out onto Market Square and ensuring the market precinct retains a connection to these heritage buildings. Under the City of Melbourne's agreement with the Victorian Government, they are required to reconfigure land parcels, including the retained Franklin Street stores and portions of the Franklin Street road reserve to create mixed-use development sites by 2026.

Lead image: PDG Corporation.
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The Queen Victoria Market renewal project: a refresher

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Local developer PDG Corporation is in the process of replenishing its development pipeline, with two apartment projects currently at planning.

The two new residential projects are located in two heavily influential suburbs in terms of apartment activity, namely West Melbourne and Brunswick. These two have hit advertising with their respective councils at a time when PDG Corporation's two current apartment projects are nearing construction completion.

The West Melbourne endeavour at 17-37 Abbotsford Street is the larger of the two expected projects, encompassing a sprawling 4,795sqm island site adjacent to North Melbourne Station. Pushing $60 million in terms of construction value, PDG Corporation are hoping to add 200 dwellings to the West Melbourne landscape, including a sizeable number of lofts.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image27_7.jpg" rel="gallery-all" title="West Melbourne's landscape will be further changed. Planning image: DKO Architecture"><img alt="" class="image-article-full-width-580px" height="366" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image27_7.jpg?itok=f1-1kxFj" title="West Melbourne's landscape will be further changed. Planning image: DKO Architecture" width="580"></a>

<figcaption>West Melbourne's landscape will be further changed. Planning image: DKO Architecture</figcaption></figure>The overall apartment breakdown sees 113 dual bedroom apartments, supplemented by 44 single and 43 triple bedroom dwellings. Retail and commercial spaces are also found over lower levels.

DKO Architecture have been tasked with the West Melbourne design, whilst Formium acts as landscape architects. The J.Gadsen building which fronts Abbotsford Street and Ireland Street will be incorporated into the development, flanked by either a public piazza or an Abbotsford Street oriented pocket park.

Although a similar height to PDG Corporation's West Melbourne intentions, Brunswick's 311-315 Barkly Street encompasses 69 apartments in total across 10 floors.

Covering a 1,393sqm plot and in proximity to the soon-to-be revamped Jewell Station Precinct, the Barkly Street scheme by Disegno Australia further pushes the trend of higher density urban renewal around rail stations that flank Sydney Road.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image25_6.jpg" rel="gallery-all" title="Barkly Street may soon have a new addition. Planning image: Disegno Australia"><img alt="" class="image-article-full-width-580px" height="479" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image25_6.jpg?itok=htIzyaVS" title="Barkly Street may soon have a new addition. Planning image: Disegno Australia" width="580"></a>

<figcaption>Barkly Street may soon have a new addition. Planning image: Disegno Australia</figcaption></figure>18 single, 47 double and four triple bed apartments constitute the living options within the proposed building, with extensive bicycle parking and a 425sqm commercial/retail space defining the project's ground level plane.

The brick-clad 311-315 Barkly Street shapes as PDG Corporation's fourth consecutive project north of the CBD, after having focused on the CBD/Southbank apartment market for many years. Construction for the firms Arden Park project is well advanced, whilst the Haymarket Roundabout precinct has gained another unique design by way of Royal Elizabeth.

Ostensibly complete, work on internals for the Elenberg Fraser-designed bronze and green tower continues, before it's imminent settlement which has been nominated for March.

PDG Corporation is also Melbourne City Council's developer of choice for the Munro site opposite Queen Victoria Market at 151 Therry Street, Melbourne. Whilst various development outcomes including a 200m residential tower have been touted for the site, the project's final composition is still unknown.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_3309.jpg" rel="gallery-all" title="Royal Elizabeth is approaching completion"><img alt="" class="image-article-full-width-580px" height="711" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/img_3309.jpg?itok=cjfcMU82" title="Royal Elizabeth is approaching completion" width="580"></a>

<figcaption>Royal Elizabeth is approaching completion</figcaption></figure>
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silvermb

PDG Corporation usher in its next wave of apartment projects

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PDG Corporation and Spec Property have seized upon the success of their current North Melbourne projects by each proposing separate additional apartment developments within the suburb. Far from the soaring towers of Melbourne's CBD, the proposed developments are comparatively modest, yet point to the underlying strength of North Melbourne as a desired suburb for both developers and buyers seeking to avoid postcode 3000.

Lodged with City of Melbourne in recent weeks, both designs are the result of developer affiliated architecture practices, further bolstering the growing trend amongst well established local developers of internalising the project design process.

<h2>135-139 Arden Street</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image69_2.jpg" rel="gallery-all" title="Images courtesy Disegno Australia"><img alt="" class="image-article-full-width-580px" height="508" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image69_2.jpg?itok=fAedpK5O" title="Images courtesy Disegno Australia" width="580"></a>

<figcaption>Images courtesy Disegno Australia</figcaption></figure>Located on a corner site, PDG Corporation's latest project also shares frontage with Abbotsford Street. A creation of Disegno Australia, 135-139 Arden Street seeks to replace a former service station with a four and five level L-shaped apartment building containing 92 dwellings. One, two and three bedroom options are included within the project, as is a communal roof terrace with landscaping and garden plots for residents.

The highly articulated facade sits above two basement levels catering for vehicle and bicycle parking, while the residential lobby faces Abbotsford Street. Applied over the facade will be a a translucent 'tree' graphic which is designed to cast a silhouette shadow onto the developments balconies and apartment interiors, while also providing a degree of privacy to residents.

<blockquote>
The building is architecturally designed to a high standard, will be constructed of high quality materials and will be a positive addition to this highly visible comer. The development provides a high level of internal amenity to all apartments, with adequate on site car parking, generous bicycle parking and communal garden area provided within the development.

It is submitted that the development's height, form and appearance, furthers the strategic objectives for the North and West area of Melbourne and, on the basis of the foregoing considerations, the application is worthy of a planning permit.
<cite>SJB Planning, associated planning report</cite>
</blockquote>

<h2>3 Shiel Street</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image72.jpg" rel="gallery-all" title="Image courtesy Inhabit Design"><img alt="" class="image-article-full-width-580px" height="300" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image72.jpg?itok=6jHaoS84" title="Image courtesy Inhabit Design" width="580"></a>

<figcaption>Image courtesy Inhabit Design</figcaption></figure>Conceived by Inhabit Design, 3 Shiel Street consists of two residential buildings of up to ten levels, with a total of 65 dwellings included. One, two and three bedroom dwellings are included within the proposal.

<blockquote>
The buildings are highly articulated and fenestrated and have been designed to respond to the fall of the land. Providing separate built forms provides for a break through the site and enables a creative landscape architecture design that provides an attractive communal open space.

Materials and finishes are of a high quality and include face brickwork to the Shiel Street facade, interspersed with timber cladding, screen walls, precast concrete and glazing.
<cite>Ratio Consultants, associated planning report</cite>
</blockquote>

3 Shiel Street joins a growing number of planned and approved residential developments on the cusp of the Arden-Macaulay Precinct within North Melbourne which is slated for intensive regeneration. The Shiel Street - Haines Street combination also sees <a href="/new-apartments/reflections-108-haines-street-north-melbourne">104-112 Haines Street</a>, <a href="/new-apartments/north-melbourne-vic-3051">1 Shiel Street</a> and <a href="/new-apartments/gardiner-on-the-park-116-haines-street-north-melbourne">114-116 Haines Street</a> present on the Apartments.com.au database.

Together these four projects have the potential to add 270 plus apartments into what was previously a low-rise area.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image68_2.jpg" rel="gallery-all" title="Helio with Ryan and Leveson"><img alt="" class="image-article-full-width-580px" height="315" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image68_2.jpg?itok=0s7ctwQI" title="Helio with Ryan and Leveson" width="580"></a>

<figcaption>Helio with Ryan &amp; Leveson</figcaption></figure>Of both developers current builds, Spec Property's <a href="/buildings/helio-91-flemington-road-north-melbourne">Helio</a> complex fronting Flemington Road has emerged above ground while PDG Corporation's <a href="/buildings/ryan-leveson-68-leveson-street-north-melbourne">Ryan &amp; Leveson</a> is nearing practical completion under the guidance of Hamilton Marino builders.
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PDG Corporation and Spec Property double up in North Melbourne

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As many readers and prospective apartment buyers are aware, masses of words are dedicated to the marketing of apartment projects. Generally emotive and altogether generic, it's the final product that truly defines a project.

Prima Pearl developer PDG have asserted their project "will be unlike any other residential development currently in Australia." While Apartments.com.au provided an overview of Prima Pearl's <a href="/news/a-bronzed-icon-takes-its-place" target="_blank">current status</a>, we were fortunate to tour the tower's facilities last Thursday.

Words aside, the assembled media experienced first-hand the final product and gained an understanding of the project's intricate details. What is it that sets Prima Pearl apart?

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/2014-07-10_16.09.38.jpg" rel="gallery-all" title="Image supplied"><img alt="" class="image-article-full-width-580px" height="864" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/2014-07-10_16.09.38.jpg?itok=HqOrzEUb" title="Image supplied" width="580"></a>

<figcaption>Image supplied</figcaption></figure><h2>Innovative living</h2>

PDG Sales Manager, Mark Giuliano and architect Roberto Dreolini of Disegno Australia spared no detail in their description of the building. Chief amongst Prima Pearl's features is the use of an Australian-first residential tower technology, seeing eight high-speed, smart elevators employed to move individuals with maximum efficiency and minimal time.

When a resident activates a sensor by way of swipe stick, the system immediately dispatches an elevator to the corresponding pick-up point (car park/lobby/recreational) with the resident's living floor already pre-programmed; simply walk to the elevator and the lift will be waiting for you, with your floor already selected.

Technology also permeates through the podium-top communal areas. Smart Miele communal kitchen appliances, an automated gym with a myriad of program selections, or the private cinema which allows the user to insert their USB device - thus being able to watch the program of their choice - are a few of the highlights.

Most impressive is the golf simulation space, where Malvern firm X-golf have provided the means where a resident can have their swing evaluated off-site (in real time) and have the results fed back via a live Skype session.

<h2>Quality in detail</h2>

Hand in hand with Prima Pearl's technological advantage comes with a variety of custom finishes. Imported Tuscan stone surrounds the lap pool while an imported Italian mosaic frames the external terrace atop the podium.

What could be considered minor details have been considered design showpieces. Considered improbable, the poolside sauna for instance maintains a frameless glass frontage while the entire gym floor has been described as 'sprung' for user comfort.

<h2>Comfortable in your own skin</h2>

As for the facade, Roberto Dreolini described the towers external skin as one of the more difficult and time consuming project choices. Subject to much deliberation, bronze was chosen as the team felt it played on surrounding towers while being individual at the same time.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_0955_-1.jpg" rel="gallery-all" title="The bronzed brute"><img alt="" class="image-article-full-width-580px" height="869" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/img_0955_-1.jpg?itok=pLF-_448" title="The bronzed brute" width="580"></a>

<figcaption>The bronzed brute</figcaption></figure>A design strategy saw double-glazed facade panels chosen, which provide outstanding insulation performance by maintaining ideal internal temperatures for longer periods. Each of the 8,500 double glazed panels consist of two panes with argon gas inserted to fill the internal void, enabling sunlight to be reflected. Appearing as one unit, the two pieces of glass and an insulated frame are sealed together, maximising the panel's thermal properties.

Stay tuned, as later in the year PDG have invited Apartments.com.au to the skylounge unveiling and completed apartments in the tower's upper levels.

Enjoy the PDG provided images below, which more than capably do justice to the amenity and quality available within Prima Pearl.
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Beyond the hyperbole -  what really sets Prima Pearl apart

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Crane your neck skyward toward Southbank and you'll see the final floors appearing on Melbourne's latest high-rise icon: Prima Pearl.

Site works began in February 2011, giving a fair indication as to how much time, resource and effort is required to realise a tower of Prima Pearl's ilk. Under the guidance of Brookfield Multiplex the tower recently reached its maximum height of 256 metres, officially making Prima Pearl the 2nd tallest residential tower in Melbourne after Eureka Tower and overall the city’s fourth tallest building.

With 50 owners already inhabiting their lower level dwellings, all site construction will be completed by early 2015 marking the tower as the third successful joint project between development entities PDG and Schiavello.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/spp%2020140320.jpg" rel="gallery-all" title="Prima Pearl's lower levels looming over the Yarra earlier during 2014"><img alt="" class="image-article-full-width-580px" height="385" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/spp%2020140320.jpg?itok=b-Tk4TaK" title="Prima Pearl's lower levels looming over the Yarra earlier during 2014" width="580"></a>

<figcaption>Prima Pearl's lower levels looming over the Yarra earlier during 2014</figcaption></figure><h2>Design highlights</h2>

Created by Disegno Australia and defined by its highly reflective bronzed glass façade, the 72 level edifice moves incrementally from a concave to convex form over the full tower height. While aesthetically pleasing to those who look from afar, the highly reflective substrate provides uninterrupted views when looking out from within while also providing the comfort of complete privacy.

No less than 8,500 high performance glazing panels are employed over the facade whereas concrete structure specialist Form 700 employed 2372 precast panels, 42,536m³ of concrete, 4,068 tonnes of reinforcement and near on 400 tonnes of post tensioning in delivering the structure.

<h2>From the ground up!</h2>

Prima Pearl comprises two lobbies, one catering for the 369 apartments within the Pearl segment (most of which have settled), while the balance of the 661 apartments are held in the Prima component above. The Pearl lobby via Power Street provides an immediate sense of space and luxury, punctuated by a green wall. Concierge, building management and/or security personnel will be based at reception and are available 24 hours a day as required.

Eight levels of podium parking sit atop ground level while level 9 features over 2,350sqm of dedicated residential amenity space. Designed to equal the facilities of a six star hotel, the double height space incorporates a 25m in‐ground pool with sauna, spa and steam 
room. A gym, residents’ lounge, private dining room, sun lounge and barbeque terrace over the northern and eastern sides are also included.

Accessible to all residents of Prima Pearl, other amenity area facilities include a virtual golf driving range, meeting rooms, private cinema and a games room. 57 levels of residential apartments ensue while level 67 features the Skylounge, exclusively for the use of residents living on levels 46 – 65. Commanding panoramic views, the area includes multiple sun decks, swimming pool, spa with adjoining steam room, sauna and change facilities, lounge space and private dining room with catering kitchen facilities.

<h2>What they say</h2>

<blockquote>
Prima Pearl was such a unique opportunity for PDG and Schiavello to produce a world class residential tower which added significant value to Melbourne’s growing skyline. All apartments within Prima Pearl sold out within an 18 month timeframe. A prestigious position opposite the Crown Entertainment Complex with the associated five star fashion boutiques and restaurants was very appealing to a wide range of owner occupiers and investors.
<cite>PDG Sales Manager, Mark Giuliano</cite>
</blockquote>

<blockquote>
My goal was to ensure that the architectural intent was realised and that the most beautiful, liveable and unique residential tower currently in Australia would be created for PDG’s clients.
<cite>Disegno Australia Senior Associate, Roberto Dreolini</cite>
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Pool.jpg" rel="gallery-all" title="Mesmerising comes to mind. Prima Pearl's pool. Image © PDG Corporation"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Pool.jpg?itok=rxBrnQIU" title="Mesmerising comes to mind. Prima Pearl's pool. Image © PDG Corporation" width="580"></a>

<figcaption>Mesmerising comes to mind. Prima Pearl's pool. Image © PDG Corporation</figcaption></figure>Schiavello originally purchased the Prima Pearl site in 1984. After a number of designs surfaced, Prima Pearl was chosen after Schiavello joined forces with PDG during 2009 with a vision to in their own words, "create a development without equal in inner Melbourne." Testament to their hard work and dedication Melbourne now has a new, high quality icon to gaze upon.

I'm happy to say Apartments.com.au will tour Prima Pearl and provide a comprehensive pictorial review in the coming weeks.
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