Repeat buyers are one of the strongest measures of confidence in any apartment development.

At <a href="https://www.apartments.com.au/new-apartments/era-newcastle-west-124-126-bull-street-newcastle-west-nsw-2302">ERA</a> in Newcastle West, some purchasers are returning to <a href="https://www.apartments.com.au/developers/gwh">GWH</a> after living at the developer's One Apartments. Their decision to purchase again was driven by the quality of life they found after moving into their first GWH home.

Keith Wilton had spent years living in a house in East Maitland before deciding it was time for a change. Apartment living had always been on his radar, but he was selective about what he wanted.

<iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" referrerpolicy="strict-origin-when-cross-origin" src="https://www.youtube.com/embed/FH_1EzB-1vs?si=XScVlP1ERsTDJoME" title="YouTube video player" width="560"></iframe>

"I had some boxes I wanted to tick," he says.

Keith points to the open-plan design, generous outdoor areas and considered inclusions as key reasons One Apartments worked for him.

“One of those things was a nice indoor open plan area, but also I wanted a nice outdoor open area that I could entertain on in summer or Christmases or birthdays,” he says.

He also found value in the smaller details, from integrated appliances to shared resident spaces including the pool, cinema and rooftop areas.

[smartcode_project:default project_id=135096 project_image_fid=356818]

After comparing several developments, he chose One Apartments because of GWH's longstanding local reputation and his own experience working with the developer on a commercial project more than a decade earlier.

"I knew that they were local, that the quality of the build was going to be up there. I'd looked at other apartment complexes around and close by, and I just knew that here was a better decision location wise."

Today, Keith says the move has completely changed how he experiences Newcastle.

"I enjoy living in this location because it's more of a lifestyle change. That Newcastle city living where you can walk to restaurants and bars and even beaches and parks and even shopping across the road."

[smartcode_project:default project_id=135096 project_image_fid=356828]

Beyond the location, he says it's the sense of community that has surprised him most.

"Everyone loves living here because they chose to live here, but everyone looks out for each other. It's a real great community feel here."

For Aimee and Lyle Goodman, the journey started almost by chance.

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The couple happened to be having coffee in Newcastle when they noticed the site where One Apartments was about to begin construction.

"We were aware GWH was planning a development," Aimee says. "We made one phone call and things moved pretty quickly after that."

As busy business owners, they initially thought apartment living would simply reduce the maintenance that came with larger homes. Instead, it fundamentally changed how they spent time together.

"We actually catch up more as a family now," Aimee says.

"We've had homes with big yards and lots of space, but everyone ended up in different rooms. Here we'll have dinner together, the kids can play, and we spend far more quality time together."

[smartcode_project:default project_id=135096 project_image_fid=356829]

Lyle says their confidence came from GWH's reputation within Newcastle's building industry.

"I know people who've worked across different apartment projects, and whenever GWH came up the feedback was always the same. They're rock solid. They're quality."

That confidence only grew throughout the buying process.

"One of the things that really impressed us with GWH was the whole process, was the communication," Lyle says. "It was consistent, it was regular, there was no problem if we had some weird questions, there was no problems in getting answers."

[smartcode_project:default project_id=135096 project_image_fid=351104]

Aimee says one moment stood out.

"The project actually finished on time. We realised we needed to hurry up and sell our house because everything was happening exactly when they said it would."

The positive experience at One Apartments ultimately gave all three buyers the confidence to purchase again with GWH, this time at ERA.

Their confidence reflects what many buyers are seeking in today's apartment market. Location remains important, but so too does certainty around delivery, quality and long-term liveability.

[smartcode_project:default project_id=135096 project_image_fid=356822]

ERA builds on those foundations with 280 one, two and three-bedroom apartments across two landmark towers in <a href="https://www.apartments.com.au/developments/newcastle-west-nsw-2302">Newcastle West</a>.&nbsp;

Designed by <a href="https://www.apartments.com.au/architects/fk-australia">Fender Katsalidis</a>, the project will include more than 2,000 square metres of resident amenities, including a resort-style pool, gym, sauna, private cinema and rooftop entertaining spaces overlooking the harbour and coastline.&nbsp;

The development is also within walking distance of the Newcastle Interchange, Honeysuckle, Darby Street, the harbour foreshore, restaurants, retail and the city’s beaches, continuing the walkable lifestyle that existing GWH buyers say has transformed how they live.

[smartcode_project:default project_id=135096 project_image_fid=356826]

For Keith, the appeal remains straightforward.

"You feel at home even before you've moved into your home."

For Aimee, the change is measured in time.

“I just felt like I had more time,” she says.

[smartcode_project:default project_id=135096 project_image_fid=351102]

Construction at ERA is now underway, with more than half of the residences already sold and limited two and three-bedroom apartments remaining in the East Tower release. Priced from $980,000 for two-bedroom residences and $1.46 million for three-bedroom residences, buyers can secure an apartment with a 10 per cent deposit, with premium homes offering ocean views from Level 8 and harbour views from Level 10.

ERA is also backed by Resilience Insurance's 10-year Latent Defects Insurance policy, providing protection against structural or waterproofing defects for 10 years after completion. The project is anticipated to be completed in early 2028.

[smartcode_project_cta:default project_id=135096]

Joel Robinson

From ONE to ERA: Why buyers are choosing GWH again in Newcastle West

Virgate Property Group is preparing to commence construction of Verdé, its new apartment development in Melbourne's Arts Precinct at Southbank, following a strong run of sales that has seen more than half of the project's 173 apartments secured.

Verdé has attracted a broad mix of first home buyers, owner-occupiers upgrading from nearby inner-city suburbs and investors, with younger owner-occupier couples aged between 28 and 45 accounting for the strongest enquiry. Many are already living in Southbank, South Melbourne, Albert Park, Port Melbourne, South Yarra and the CBD.

"Verdé is located in one of the most desirable pockets of southern Melbourne," Blair Property Group Director Darren Blair, who is managing sales at Verdé, said.

"It's within walking distance of the Arts Centre, Royal Botanic Gardens, Albert Park Lake, and Southbank's restaurants and retail. It's a great lifestyle location with strong amenity and liveability, which made it a very attractive choice for the project."

[smartcode_project:default project_id=4661 project_image_fid=372549]

Virgate was already familiar with the precinct, having previously delivered the successful Domain House development in neighbouring South Melbourne. That experience gave the developer confidence to acquire the Coventry Street site and continue expanding its presence in Melbourne's inner south.

"We had been keeping an eye on the site and the broader precinct for a few months before deciding to move forward with the acquisition," Virgate said.

The project was ultimately secured in 2020 following feasibility studies, planning assessments and due diligence, with the brief centred on delivering "a high-quality, considered design that feels both refined and fit for purpose."

[smartcode_project:default project_id=4661 project_image_fid=314259]

Designed by <a href="https://www.apartments.com.au/architects/bruce-henderson-architects">Bruce Henderson Architects</a>, Verdé comprises 173 one, two and three-bedroom apartments priced from $599,000. The architecture is distinguished by a faceted glass façade that responds to both the site's outlook and Melbourne's changing light conditions.

According to Bruce Henderson Architects, the coloured glazing gives the building a distinctive identity while also providing privacy and solar shading, with residences oriented to capture views across the bay, city skyline and surrounding parklands.

Inside, <a href="https://www.apartments.com.au/interior-designers/designoffice">DesignOffice</a> has created interiors focused on natural light, efficient planning and enduring materials. Apartments feature engineered oak flooring, natural stone benchtops, floor-to-ceiling glazing and SMEG appliances, while a restrained material palette aims to complement the expansive outlooks rather than compete with them.

[smartcode_project:default project_id=4661 project_image_fid=372550]

Resident amenity has also been designed around everyday functionality rather than occasional use. Facilities include a concierge-serviced lobby, residents' lounge with fireplace, library and co-working space, gym, terrace garden with barbecue facilities, ground-floor café, and package delivery management.

The project's location continues to be one of its strongest drawcards. Positioned on Coventry Street, Verdé sits within walking distance of the National Gallery of Victoria, Arts Centre Melbourne, Royal Botanic Gardens and Albert Park Lake, while Southbank's dining precinct, Sturt Street trams and the new ANZAC Station are all nearby. The surrounding education catchment also includes Melbourne Grammar, Melbourne Girls Grammar, Mac.Robertson Girls' High School and several major university campuses.

The sales team says buyers have responded particularly well to the combination of location, design quality and long-term liveability.

"They're responding really positively to the quality of the design, premium resident amenities and the uninterrupted views. Many also appreciate the location and how connected it is to everything they need."

The ability to secure stamp duty savings before completion has also been a key factor for purchasers, alongside the opportunity to personalise finishes ahead of settlement.

With construction set to commence soon and more than half the apartments already sold, Verdé enters its next phase as one of the Arts Precinct's more established apartment developments, offering remaining buyers an opportunity to secure a residence before construction advances further. Expected completion is scheduled for late 2027.

[smartcode_project_cta:default project_id=4661]

Virgate's Verdé Southbank moves toward construction as sales fly past halfway stage

Downsizer-focused apartment development Kooyongkoot in Hawthorn has been recognised at the 2026 Better Future Melbourne Design Awards, taking home Gold and Silver awards in two categories.

<a href="https://www.apartments.com.au/new-apartments/kooyongkoot-hawthorn-1-kooyongkoot-road-hawthorn-vic-3122">Kooyongkoot</a>, currently being delivered by developer PQD and designed by Cera Stribley, received Gold in the Interior Design – Proposed category and Silver in the Architecture – Proposed category.

The dual recognition reflects the design approach behind the boutique development on prestigious Kooyongkoot Road, where the focus has been on creating homes for downsizers seeking the space, quality and functionality of a detached house within a low-rise apartment building.

Rather than maximising apartment numbers, <a href="https://www.apartments.com.au/developers/pqd">PQD</a> and <a href="https://www.apartments.com.au/architects/cera-stribley-architects">Cera Stribley</a> limited the development to just 18 residences, allowing for larger floorplans, greater privacy, generous landscaping and expansive communal spaces.&nbsp;The majority of the apartments also benefit from corner aspects, allowing for dual sources of natural light.

Now around 70 per cent complete and on track for completion in November 2026, Kooyongkoot will comprise a mix of garden residences, ter​race apartments, sub-penthouses, and is crowned by two half-floor penthouses with direct lift access and private rooftop terraces.

[smartcode_project:default project_id=102717 project_image_fid=355297]

The Silver Award for Architecture recognised the way the building responds to its prominent corner position at the ent​rance to Hawthorn's Scotch Hill precinct, one of Melbourne's most established residential neighbourhoods.

Rather than competing with the grand homes that line Kooyongkoot Road, the architectural approach focused on restraint and longevity, using curved brickwork, generous landscaping and carefully considered proportions to integrate with the existing streetscape.

"The form feels fluid and timeless, as though shaped by the landscape itself – architecture that belongs, rather than competes," said Chris Stribley, Co-Founder and Managing Principal of Cera Stribley.

The judging submission also highlighted practical innovations throughout the building, including lift cores servicing only nine homes each, a central landscaped lightcourt designed to bring daylight and ventilation into the building, and fully enclosed private storage rooms with lighting, power and shelving to better accommodate residents transitioning from larger family homes.

[smartcode_project:default project_id=102717 project_image_fid=355293]

The Gold Award for Interior Design recognised the project's focus on long-term liveability rather than display-home aesthetics.

According to the awards submission, the interiors were designed from the inside out, prioritising how homes would function over decades of daily use through generous proportions, practical storage, durable natural materials and flexible layouts.

The specification includes natural stone throughout, upgraded acoustic glazing, V-ZUG appliances and fully enclosed storage rooms, alongside an amenity offering focused on wellness, entertainment and everyday convenience.&nbsp;

Residents will have access to a gym and yoga studio, a wellness centre featuring traditional and infrared saunas, a cold therapy shower and treatment room, as well as a residents' lounge and golf simulator/cinema room for entertainment.&nbsp;Kooyongkoot has also considered the everyday convenience of its residents by offering a private carwash and pet wash facilities on site as well as dedicated parcel lockers and oversized fully enclosed storage rooms.&nbsp;

[smartcode_project:default project_id=102717 project_image_fid=355303]

The project's attention to detail has already resonated with buyers. Earlier this year, Kooyongkoot recorded one of Boroondara's highest apartment sales when an $8 million penthouse was purchased by a Melbourne CEO downsizing from a nearby family home.

"Every detail feels deliberate, from the overall design down to the smallest touches," the purchaser said.

"The level of quality and refinement is exceptional, but what really sold it was how liveable it felt... It felt like a place where everything had been considered, not just a luxury building."

[smartcode_project:default project_id=102717 project_image_fid=355304]

Sustainability also formed a key part of both award submissions. Kooyongkoot is targeting a minimum 7.5-star NatHERS rating across all residences, supported by passive design principles, high-performance glazing, EV charging infrastructure, water reuse systems and a wellness model focused on lower-energy dry facilities rather than pools and large wet areas.

Located within walking distance of Scotch College, Methodist Ladies' College, Koo​yong Lawn Tennis Club, Aubur​n Village and Camberwell Junction, Kooyongkoot continues to target owner-occupiers looking to remain in Melbourne's inner east without compromising on space or quality. A limited selection of two, three and four-bedroom residences remains available, with prices starting from $1.9 million.

[smartcode_project_cta:default project_id=102717]

Kooyongkoot wins Gold and Silver at Better Future Melbourne Design Awards

New apartment supply has become increasingly constrained across <a href="https://www.apartments.com.au/developments/parramatta-nsw-2150">Parramatta</a> in recent years, with fewer projects progressing through to completion as development conditions have become more challenging.

It makes <a href="https://www.apartments.com.au/developers/novm">NOVM</a>'s 2021-completed <a href="https://www.apartments.com.au/buildings/the-lennox-parramatta-12-phillip-street-parramatta-nsw-2150">The Lennox</a> one of the most recently completed residential towers on the Parramatta River, and among the newest apartment developments in Sydney's second CBD.

With the project largely completed before the sharp escalation in construction costs and inflation following the pandemic, The Lennox is now offering pricing that would be difficult to replicate in a comparable new development in Parramatta today, or across much of Western Sydney.

The majority of the 413 apartments at The Lennox sold before and shortly after completion. A limited release of the remaining apartments has recently been brought to market by capital partner <a href="https://www.apartments.com.au/project-marketer/equitifund-group">Equitifund</a>, with entry-level pricing from $700,000 and two-bedroom apartments available from under $1 million.

Rising above the Parramatta River at 12 Phillip Street, The Lennox comprises one, two, three and four-bedroom apartments, appealing to first home buyers, young professionals, families, downsizers and interstate investors seeking a completed apartment in one of Australia's fastest-growing economic centres.

[smartcode_project:default project_id=5743 project_image_fid=372394]

Rather than positioning Parramatta as an alternative to Sydney's CBD, Equitifund believes the city has reached a point where it stands on its own merits.

"Parramatta is no longer simply an alternative to Sydney CBD, it's becoming a destination in its own right," Equitifund Executive Chairman Greg Huxley said.

"The Lennox captures that evolution with a level of quality and amenity that's difficult to match at its price point."

[smartcode_project:default project_id=5743 project_image_fid=953]

Designed by <a href="https://www.apartments.com.au/architects/marchese-partners">Marchese Partners</a>, the tower responds directly to its riverfront setting through expansive glazing and open-plan layouts that maximise views across the Parramatta River and city skyline. Interiors feature engineered timber flooring, stone benchtops, stainless steel appliances and floor-to-ceiling glazing, while generous balconies extend the living spaces outdoors.

Marchese Partners says the project was conceived to balance high-quality apartment living with practical, long-term functionality, pairing larger, efficient floorplans with amenities more commonly associated with five-star hotels.

That emphasis continues through the resident facilities, which include a 20-metre rooftop swimming pool, fully equipped gym and wellness spaces, full-time concierge, a residents' lounge, function room, private lifts, secure basement parking and rooftop communal areas overlooking the Parramatta River. Ground-floor boardwalk retail and dining further activate the riverfront and integrate the building into the surrounding public realm.

[smartcode_project:default project_id=5743 project_image_fid=925]

Australian housing and finance group Equitifund has secured the remaining apartments, believing there are few completed apartment opportunities in Parramatta that offer the same combination of location, amenity and pricing.

Equitifund National Sales Director Ben Hamblett says buyers are increasingly recognising that premium apartment living no longer needs to come with Sydney CBD pricing.

"The Lennox is where aspirational living becomes attainable," Hamblett said.

"Wake to river and mountain views, step into Sydney's Second CBD, and arrive home to resort-calibre amenities, all without the harbour price tag."

Hamblett says owner-occupiers are also attracted by the convenience of having Westfield Parramatta, Church Street's dining precinct, Parramatta Park, Riverside Theatres, Western Sydney University and major transport connections all within walking distance.

"At The Lennox, lifestyle is not an afterthought, it is the foundation."

[smartcode_project:default project_id=5743 project_image_fid=5374]

The Lennox places residents within walking distance of Parramatta Square, Westfield Parramatta, Church Street Eat Street, Parramatta Station, the ferry wharf, Light Rail, the future Sydney Metro West, Parramatta Park and CommBank Stadium, reinforcing Parramatta's position as one of Australia's most connected metropolitan centres outside Sydney's CBD.

Equitifund says buyers visiting the display suite consistently comment on the quality of the finishes, generous floorplans, river and skyline views, and the walkability of the location. The project has attracted a broad mix of local professionals, upsizers, downsizers, buyers relocating from Sydney's inner suburbs and interstate investors seeking long-term growth opportunities.

That demand aligns with Parramatta's continued evolution as an economic powerhouse. Equitifund Research and Market Insights specialist John Bekiaris says sustained population growth, infrastructure investment and expanding employment opportunities continue to support long-term housing demand across the city.

"Parramatta has evolved from a satellite city into one of Australia's most important economic centres. Population growth, infrastructure investment and employment are all supporting sustained long-term housing demand."

[smartcode_project_cta:default project_id=5743]

The apartment price gap drawing Sydney buyers west

A luxury beachfront apartment at Rainbow Bay has more than doubled in value since it sold off the plan six years ago, setting a new local apartment record in the process.

The three-bedroom apartment in the Flow development on Petrie Street, the first of four new projects locally by Paul Gedoun's S&amp;S Projects, has sold for $7.4 million, after originally selling for $3.27 million when the project launched in 2020.

The seventh-floor apartment, comprising 187 sqm of internal living space and a 54 sqm balcony overlooking Froggies Beach and Snapper Rocks, was purchased by a local family.

The transaction was negotiated by Pezet Matheson director Kerry Pezet and equates to more than $30,000 per sqm.

Pezet said the sale reflected the limited opportunities to buy into the boutique beachfront development.

"The sale highlights the rarity of opportunities within the boutique beachfront development, where residences seldom become available," Pezet said.

"Flow is one of the Gold Coast's most tightly held buildings. Buyers from our database move quickly when residences become available, and achieving an off-market sale at $7.4 million demonstrates the depth of demand for property of this calibre."

<img alt="Flow" data-entity-type="file" data-entity-uuid="c585b206-2130-4eee-a50c-3f27c51a7c70" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-06%20at%208.33.25%E2%80%AFPM.png?VersionId=m3pHRDV62Y3fvN.XQuQHq.52ilTWpRLf" />

Flow was the first of four luxury apartment developments delivered by Paul Gedoun's S&amp;S Projects at Rainbow Bay and was completed in 2023.

Positioned on the beachfront overlooking Snapper Rocks, the residence includes three bedrooms, three bathrooms, a powder room and views stretching north along the coastline towards Surfers Paradise.

Pezet Matheson Residential principal Mitchell Lambert said buyers continued to prioritise quality beachfront apartments in tightly held locations.

"Flow Residences offers a rare combination of elevated beachfront positioning, architectural excellence, comprehensive resident amenity and premium finishes, which is exactly what discerning purchasers are seeking," Lambert said.

"The transaction further reinforces Rainbow Bay's reputation as one of Australia's premier coastal lifestyle destinations, where limited supply and growing demand continue to support strong market performance."

Pezet Matheson originally marketed and sold out Flow off the plan, making the latest transaction a return to one of the project's original buyers.

Paul Gedoun is selling his third project, <a href="https://www.apartments.com.au/new-apartments/radia-rainbow-bay-271-boundary-street-coolangatta-qld-4225">Radia Rainbow Bay</a>, after recently completing, and selling out, <a href="https://www.apartments.com.au/buildings/esprit-217-227-boundary-street-coolangatta-qld-4225">Esprit</a>. He has plans for a <a href="https://www.apartments.com.au/news/qld/first-look-s-s-projects-proposes-88-apartment-wellness-tower-at-coolangattas-boundary-street">fourth building</a>, 88 apartments on <a href="https://www.apartments.com.au/new-apartments/209-213-boundary-street-coolangatta-qld-4225">Boundary Street</a>.

Rainbow Bay apartment doubles in price since off the plan sale during pandemic

PDG Corporation

<html><body>
After the course of a competitive tender, the City of Melbourne has recently accepted PDG Corporation’s offer for the land sale and redevelopment of a prominent Southbank site. PDG Corporation’s proposal aims to deliver a vibrant new community village, transforming 132 Kavanagh Street into a 110-metre mixed-use precinct.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/screen_shot_2019-07-05_at_4.56.02_pm.png" rel="gallery-all" title="Total Boyd site concept plan"><img alt="" class="image-article-full-width-580px" height="664" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/screen_shot_2019-07-05_at_4.56.02_pm.png?itok=gwlQ4bzr" title="Total Boyd site concept plan" width="580"></a>

<figcaption>Total Boyd site concept plan</figcaption></figure>City of Melbourne Lord Mayor Sally Capp said the agreement was a great win for the community and will be the final stage in the redesign of the J H Boyd Girl’s School site.

<blockquote>
“We’ve negotiated a fantastic outcome to deliver community facilities and affordable housing at the Boyd site, putting the needs of a growing Southbank community at its heart… Offering more affordable housing is one of the most important priorities for our city. This development will include 40 affordable housing units and will achieve a 6-star Green Star certification.”
</blockquote>

City of Melbourne Lord Mayor Sally Capp

The revitalised precinct will include 40 affordable housing units, retail and community facilities, a boutique hotel as well as 1,000 square metres of public space across two levels which will be owned and operated by the City of Melbourne.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/_boyd_development_132_kavanagh_st_southbank_-_artist_impression_2_-_july_2019.jpg" rel="gallery-all" title="Boyd development 132 Kavanagh Street Southbank, Artist Impression"><img alt="" class="image-article-full-width-580px" height="410" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/_boyd_development_132_kavanagh_st_southbank_-_artist_impression_2_-_july_2019.jpg?itok=5vFKswWS" title="Boyd development 132 Kavanagh Street Southbank, Artist Impression" width="580"></a>

<figcaption>Boyd development 132 Kavanagh Street Southbank, Artist Impression</figcaption></figure><blockquote>
“The development will feature a vibrant streetscape that links together key public spaces, including the new Boyd neighbourhood park. The park will be completed in the coming months and will create a new backyard for the thousands of residents living in apartments in Southbank.”
</blockquote>

The City of Melbourne recently partnered with PDG Corporation to embark on Munro – a $450 million mixed-use development opposite Queen Victoria Market.

PDG Corporation Managing Director Vince Giuliano said the company’s latest project was similar to the Munro development in the sense that it reflects local character and will bring together “various community spheres in one location”.

<blockquote>
“Our vision is a true vertical village on the park – high-quality residences, affordable housing, fine-grain retail and community facilities… It’s not often you get an opportunity to develop in a location like this. There are no adjoining high-rise buildings and an abundance of green open space, making it prime for a community atmosphere of residential and commercial spaces.”
</blockquote>

Vince Giuliano, PDG Corporation Managing Director

The new development is currently subject to planning approval but is expected to begin construction late next year with a goal to be completed by late 2022.
</body></html>

Olivia Round

Southbank to welcome new community village and affordable housing

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This morning, City of Melbourne Lord Mayor Sally Capp joined PDG Corporation’s Managing Director, Vince Giuliano at the former Munro site located adjacent to the Queen Victoria Market, to announce that demolition works onsite have commenced in earnest.

With builder Hamilton Marino at the helm, the City of Melbourne is starting construction on significant new community facilities, interconnecting laneways and a hotel and residential development adjacent to the iconic Queen Victoria Market market. The historic Mercat Cross Hotel facade on the corner of Queen and Therry streets will be retained, restored and integrated into the new development.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/munro_site_demo.jpg" rel="gallery-all" title="Demolition progress onsite at the Munro site. Image: Urban forum member redden"><img alt="" class="image-article-full-width-580px" height="435" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/munro_site_demo.jpg?itok=9845an6g" title="Demolition progress onsite at the Munro site. Image: Urban forum member redden" width="580"></a>

<figcaption>Demolition progress onsite at the Munro site. Image: Urban forum member redden</figcaption></figure>The City of Melbourne entered into an agreement with developer PDG Corporation after Council acquired the site in 2014, to develop a 120-place childcare centre, 56 affordable housing units, a community centre and kitchen and 500 basement car parks for market customers with an end value of $70 million. This will assist in making the market more accessible for shoppers and freeing up the current surface car parking site for a new ‘Market Square’.

The community component of the project has been designed by Six Degrees Architects who say it has been designed as an exemplar council development, with high ESD values and an exceptional emphasis on consultation with users and stakeholders. 
PDG will develop the balance of the site with a 40-storey residential tower accommodating 360 units and an 80-room hotel. According to architects Bates Smart, the tower has been designed to "maximise direct solar access and to provide natural ventilation to all apartments, thereby creating a model for high quality inner-city living within Melbourne."

Bates Smart took inspiration for the building’s façade from the fine grain texture of the market’s historic sheds and stalls providing the development with an appropriately contextual response.

<blockquote>
QVM Residences has been designed to be one of Australia’s most sustainable mixed-use developments. It will include a boutique hotel, fine grain retail and a limited number of apartments for sale.

The development draws on values of sustainability, health and modern design with the market’s legacy and Melbourne’s laneway culture serving as major points of inspiration. The result is a singular lifestyle offered to future residents, who will enjoy an incredible selection of vegetables, produce, delicacies and bespoke offerings at their door.

- PDG Corporation
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/project-detail-gallery-qvm04.jpg" rel="gallery-all" title="Artist's impression of the Munro development. Image: PDG Corporation"><img alt="" class="image-article-full-width-580px" height="412" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/project-detail-gallery-qvm04.jpg?itok=xKprE1zf" title="Artist's impression of the Munro development. Image: PDG Corporation" width="580"></a>

<figcaption>Artist's impression of the Munro development. Image: PDG Corporation</figcaption></figure>The City of Melbourne will decide on the course of action to take with regard to the $250 million redevelopment of the Queen Victoria Market, following a series of recommendations put forward in a report prepared by the 'People's Panel.' The 40-person People's Panel comprises market traders, customers and local residents selected during an independent selection process. 

The City of Melbourne's Future Committee at its 10 December 2018 meeting resolved to request that management progresses seven recommendations, analyses three recommendations and refers a further three to QVM Pty Ltd for consideration.

<blockquote>
A report will now be prepared for a Council meeting in the first quarter of 2019 including analysis of the provision of market infrastructure at G Shed, car parking for vans, buses and large vehicles as well as further investigation of the minority report. 

In addition to the 500 car parks in Munro, management will investigate an additional 500 car parks in the precinct with the current at grade car park to become an open space once transitional parking there is no longer required.  The report will also consider implications to the Implementation Framework and Business Case.

- City of Melbourne
</blockquote>

The People's Panel Report can be viewed <a href="https://www.melbourne.vic.gov.au/SiteCollectionDocuments/qvm-peoples-panel-report.pdf">here</a>.

<h2>What they say...</h2>

<blockquote>
We’re expecting 24,000 new residents in this area by 2040 so it’s essential we provide more community facilities and pedestrian friendly spaces to meet the needs of the growing population as well as encouraging more people to come to the market precinct.

We’re delivering a new network of interconnecting laneways featuring retail stores, cafes and restaurants. The popular street art precinct in Blender Lane will remain and the new community facilities will better connect the market precinct to the city.

We purchased this site from the Munro family five years ago to protect the market from inappropriate development and prevent a supermarket or large chain stores being built in direct competition to fresh food offerings of the Queen Vic Market.

We’ve made sure the Mercat Cross Hotel is incorporated as a central feature within the community facilities and the iconic sign and balcony will be a tribute to the site’s history

- Lord Mayor Sally Capp, City of Melbourne
</blockquote>

 

<blockquote>
PDG is delighted to achieve a significant milestone on this highly anticipated and vital project. The end result will be an exemplary mixed-use development that provides tremendous benefits to the community.

In collaboration with the City of Melbourne, we are now able to continue advancing Melbourne’s premier mixed-use project – a development that will be leading-edge for sustainability and liveability next door to Victoria’s most beloved and visited icon, Queen Victoria Market.

- Vince Giuliano, PDG Corporation Managing Director
</blockquote>

 Lead image: Original image courtesy of PDG Corporation
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Laurence Dragomir

Demolition in full swing at City of Melbourne's 'Munro site'

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Melbourne-based developer PDG Corporation has recently updated its website with new images of two key CBD fringe projects; 91-111 Therry Street and 611-697 Elizabeth Street. While the design for Therry Street - known as QVM Residences - has been refined in the lead up to the sales and marketing campaign, 611-697 Elizabeth Street now carries with it a completely new scheme.

<a href="/news/oh-what-a-feeling-611-681-elizabeth-street-melbourne">Previously a four-building scheme designed by SJB</a> comprising a mix of residential, student accommodation and retail centred around a network of laneways dissecting the site, the development has now been superseded by a commercial scheme of three buildings, reflecting the strength of Melbourne's commercial market.

Read below for further detail on each of the projects.

<h2><a href="/developments/melbourne-vic-3000">QVM Residences - 91-111 Therry Street</a></h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/qvm-residences-project-image-05b.jpg" rel="gallery-all" title="QVM Residences Therry Street frontage. Image: PDG Corporation"><img alt="" class="image-article-full-width-580px" height="290" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/qvm-residences-project-image-05b.jpg?itok=-bXKqvXY" title="QVM Residences Therry Street frontage. Image: PDG Corporation" width="580"></a>

<figcaption>QVM Residences Therry Street frontage. Image: PDG Corporation</figcaption></figure>Located on what is known colloquially known as the 'Munro Site,' QVM Residences, as the moniker suggests, forms part of the greater $250 million Queen Victoria Market Precinct Renewal being undertaken by the City of Melbourne. According to PDG, the project presents a dynamic vision for an exemplary mixed-use residential, retail and community destination featuring a boutique hotel, fine grain retail and 360 apartments for sale.

Additionally, PDG claims the QVM Residences development has been designed to be one of Australia’s most sustainable mixed-use developments.

The tower capitalises on its location on the northern edge of the Melbourne CBD, providing uninterrupted views across the market towards Flagstaff Gardens. Bates Smart have designed the tower's form to maximise direct solar access and to provide natural ventilation to all apartments, resulting in a high level of amenity.

The building’s façade is inspired by the fine grain texture of the market’s historic sheds and stalls and is designed to position the tower within its context, providing a deep connection to place. Inspired by the idea of stacked garden boxes, the lower level balconies will be planted with cascading greenery, creating a living, breathing architecture that celebrates sustainability and contributes to making Melbourne a healthier city.

<blockquote>
The development draws on values of sustainability, health and modern design with the market’s legacy and Melbourne’s laneway culture serving as major points of inspiration. The result is a singular lifestyle offered to future residents, who will enjoy an incredible selection of vegetables, produce, delicacies and bespoke offerings at their door.

Queen Victoria Market is the last remaining of three major markets that played a significant role in the development of our beloved, globally-recognised culture. The market shapes Melbourne and, in turn, Melbourne shapes the market. Those who will call it home will have a hand in writing the next chapters of its rich history.

A celebration of Queen Victoria Market’s traditions. A commitment to sustainability and the leading edge. A promise of world-class residential features – QVM Residences is one of PDG’s most exciting and important developments to date.

- PDG Corporation
</blockquote>

In addition to the Bates Smart mixed-use tower, the development will also include the City of Melbourne’s largest new community hub and new Queen Victoria Market customer car parking for 500 cars, a pocket park and laneways.  The new community hub will deliver a highly active public realm with retail and hospitality at ground level, and community services and affordable housing designed by Six Degrees above. Construction of this component is currently underway with Hamilton Marino at the helm.

The construction programme for the development is outlined below:

<ul>
<li>Stage 1 – Mercat Cross façade retention and demolition of Therry and Queen Street buildings approx 4 months</li>
	<li>Stage 2 – Excavation and construction of basement car park approx 18 months</li>
	<li>Stage 3 – Construction of City of Melbourne community hub approx 6 months</li>
	<li>Stage 4 – Construction of City of Melbourne affordable housing and fit out of community hub approx 5 months</li>
</ul>
The QVM Residences received planning approval in May of this year and is expected to be completed in 2021.

<h2>Elizabeth North - 611- 697 Elizabeth Street</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/elizabeth-north_pdg.jpg" rel="gallery-all" title="A revised scheme for the former Toyota site. Image: PDG Corporation"><img alt="" class="image-article-full-width-580px" height="327" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/elizabeth-north_pdg.jpg?itok=Vz9ii-1D" title="A revised scheme for the former Toyota site. Image: PDG Corporation" width="580"></a>

<figcaption>A revised scheme for the former Toyota site. Image: PDG Corporation</figcaption></figure>As alluded to earlier in the article, Elizabeth North replaces an earlier predominantly residential scheme, with Cox Architecture and Gray Puksand engaged to design three commercial buildings of varying heights from 10 to 21-storeys.

With Elizabeth North PDG is seeking to deliver a 'dynamic new precinct' within Melbourne’s City North Innovation District capitalising on its proximity to the research and health precinct and the University of Melbourne. The development also stands to benefit from the new Parkville Station as part of the Melbourne Metro project, located just a short walk away.

PDG says the precinct has been designed to reflect its location at the convergence of roads at the Haymarket roundabout, which is translated into the confluence of ideas, new technologies and opportunities associated with surrounding institutions and organisations.

<blockquote>
Our Elizabeth North project is a mixed-use commercial and retail development drawing on best-practice architecture, design and urban planning to provide the Innovation District with world-class amenities.

The vision to create a centre for commerce in this future-focused district has been driven by an understanding of the surrounding area’s needs informed by thorough research and conceptual development.

Facilities and amenities will be complemented by CBD accessibility. Mere minutes from the heart of the city – and all of its shopping, dining, transport, and businesses – by foot or tram.

- PDG Corporation
</blockquote>

Elizabeth North is expected to be completed in stages from 2020 through to 2022.

 

<iframe frameborder="0" height="400px" src="https://www.urban.com.au/developments?developer=PDG%20Corporation&amp;embeddable=map" width="100%"></iframe>
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Double delight: PDG releases new images of two key Melbourne projects

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Last week's joint announcement by Planning Minister Richard Wynne, Premier Daniel Andrews and Lord Mayor Robert Doyle that the Amendment C245 planning controls have been adopted, paves the way for work to commence on the $250 million dollar redevelopment of the Queen Victoria Market.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/munro-render-5-1200_0.jpg" rel="gallery-all" title="Concept for Munro site (subject to change). Image: City of Melbourne"><img alt="" class="image-article-full-width-580px" height="326" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/munro-render-5-1200_0.jpg?itok=wLwymq2r" title="Concept for Munro site (subject to change). Image: City of Melbourne" width="580"></a>

<figcaption>Concept for Munro site (subject to change). Image: City of Melbourne</figcaption></figure>In the first instance, the project will deliver new cold storage facilities, power, and modern toilets, as well as improved car parking and pedestrian access. The majority of market infrastructure will be relocated below ground, removing pedestrian and vehicle conflict at street level and improving the pedestrian environment.

The redevelopment will also provide a new 1.5-hectare public open space on the site of the current car park to be known as Market Square.

As part of the new planning controls, the Victorian Government has also applied a new mandatory height control of 125 metres on the Munro site, which is a reduction from the original 196 metre height sought by City of Melbourne.

With such a multi-faceted project of various components and staging it can be easy to get lost or confused about exactly what is happening so we've decided to provide a run down of each aspect of the project based on publicly available information.

<h2>Amendment C245 (approved 11 July 2017)</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/amendment-c245-controls-map_0.jpg" rel="gallery-all" title="Amendment C245 planning controls. Image: City of Melbourne"><img alt="" class="image-article-full-width-580px" height="829" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/amendment-c245-controls-map_0.jpg?itok=aHudQWxa" title="Amendment C245 planning controls. Image: City of Melbourne" width="580"></a>

<figcaption>Amendment C245 planning controls. Image: City of Melbourne</figcaption></figure>Amendment C245 seeks to balance the heritage of the market precinct with the right type of new development in the precinct. On Tuesday 11 July 2017, the Victorian Government announced the approval of these new planning controls allowing for a major transformation of the Queen Victoria Market.

Amendment C245 will:

<ul>
<li>Apply a public use zone to the Queen Victoria Market to reflect its ongoing importance as a community place. As a registered heritage place, development of the site will continue to be subject to permits from Heritage Victoria.</li>
	<li>Protect the existing heritage sheds and the new open space from overshadowing.</li>
	<li>Ensure adequate sunlight.</li>
	<li>Provide environmental wind control – promoting comfortable pedestrian conditions at street level.</li>
</ul>
This will be achieved by:

<ul>
<li>Rezoning the majority of the Queen Victoria Market land and Queen Street extension that is currently zoned Capital City Zone (CCZ1) to be Public Use Zone (PUZ7).</li>
	<li>Rezoning the Queen Victoria Market car park, currently zoned Capital City Zone (CCZ1), to Public Park and Recreation Zone (PPRZ).</li>
	<li>Applying a new Schedule to the Development Plan Overlay (DPO11), which incorporates a vision and design requirements for development of land, including Council owned land, adjacent to the Queen Victoria Market.</li>
	<li>Deleting existing Schedule 14 to the Design and Development Overlay (DDO14) from the Queen Victoria Market and land to which DPO11 applies.</li>
	<li>Introducing revised built form controls for new development over the remainder of the area covered by the existing DDO14.</li>
	<li>Amending the Built Environment and Heritage within the Hoddle Grid Policy (Clause 21.12) to delete an existing policy statement relating to the existing DDO14.</li>
	<li>Amending the existing clause 22.02 Sunlight to Public Spaces to include a provision that development should not overshadow Flagstaff Gardens between 11am and 2pm on 21 June.</li>
	<li>A mandatory height of 125 metres for 151 Therry Street (the Munro Site).</li>
</ul>
<h2>The Master Plan</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/qvm_map.png" rel="gallery-all" title="A diagram of the various components of the QVMRP. Image: City of Melbourne"><img alt="" class="image-article-full-width-580px" height="480" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/qvm_map.png?itok=0RDq9ox2" title="A diagram of the various components of the QVMRP. Image: City of Melbourne" width="580"></a>

<figcaption>A diagram of the various components of the QVMRP. Image: City of Melbourne</figcaption></figure>The Master Plan breaks the Queen Victoria Market Precinct into four 'quarters' linked by a pedestrian spine known as the Market Cross. Each quarter is identified as follows;

<ul>
<li>
Q1: Fresh meat, fish and dairy will be showcased in the market’s produce halls.</li>
	<li>
Q2: A below-ground operational area will be built for traders while the historic open air sheds, A-D, will be restored.</li>
	<li>
Q3: A new 1.5 ha public space known as Market Square will be created on the existing above ground car park.</li>
	<li>
Q4: New mixed-use development, on the former Munro site, will accommodate new customer car parking for the market and community facilities.</li>
	<li>
Market Cross: With the market's infrastructure relocated below-ground, the market’s main public areas will be pedestrianised.</li>
</ul>
The market will continue to trade throughout the renewal, with all current traders guaranteed a spot within the market. Further detail on each aspect of the market's renewal program are outlined below.

<h2>Market Garden | Breathe Architecture</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/tile-3-qvm-new-market-pavilion668_0.jpg" rel="gallery-all" title="Breathe Architecture's Market Garden Pavilion is due to be up and running in October. Image: City of Melbourne"><img alt="" class="image-article-full-width-580px" height="326" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/tile-3-qvm-new-market-pavilion668_0.jpg?itok=iKDPVc2r" title="Breathe Architecture's Market Garden Pavilion is due to be up and running in October. Image: City of Melbourne" width="580"></a>

<figcaption>Breathe Architecture's Market Garden Pavilion is due to be up and running in October. Image: City of Melbourne</figcaption></figure>The new two-storey, greenhouse inspired design, will include an open air trading hall on the ground level with a market garden on the upper level.

Designed by Breathe Architecture, the pavilion will extend from Victoria Street to Franklin Street and is expected to be around 250 metres-long and 19 metre in width.

In addition to giving market traders access to better facilities such as refrigeration, water, power and storage, the pavilion will include facilities to recycle organic and non-organic waste to produce compost to be used for the market garden and rain water collection and reuse.

On 40-degree days, the inside of the pavilion will only reach about 28 degrees due to the evaporative-cooling effects of the greenhouse. Adding to the sustainable qualities of the pavilion, it has been prefabricated and can be reused and relocated after the renewal program’s completion.

The greenhouse itself is an off the shelf structure and consists of glass and metal. A strong focus on visual merchandising, in partnership with traders, will ensure the fresh produce on display, plus the addition of the greenhouse will add the colour to the market site.

<h2>Q1: Fresh Produce Hall</h2>

The halls and the lower market will be supported by a new below-ground operational area, with delivery, storage, food preparation and waste management facilities created under sheds H and I.

Sheds H and I will offer fresh fruit, vegetable and organics traders will still be there but some new food offers and places to sit and enjoy the local produce will also be added.

The exterior of the Meat and Fish Hall will be revitalised, with the façade restored, while the inside of the Dairy Produce Hall will also be refurbished. It is anticipated that these works will be undertaken outside of trading hours where practical.

The heritage-listed Elizabeth and Victoria Street terraces will receive a facelift, while the Food Court will be enhanced to better connect customers with the Meat and Fish Hall.

This area will create a link to the provedore offering within the Dairy Produce Hall and offer visitors a traditional market experience in addition to some new experiences.

Deli Lane, currently doubling as a delivery zone and eating area, will become a community meeting place and eating area. With new seating and greenery, it is expected that Deli Lane will become another meeting place.

<h2>Q2: Heritage Sheds A-D</h2>

Traders in sheds A, B, C and D will be relocated by September 2017 to enable the restoration of the market’s heritage sheds and construction of below-ground facilities. Fruit and vegetable traders in sheds A and B will move into the new market pavilion, with general merchandise traders in sheds C and D to be relocated within the existing upper market sheds.

The sheds will be carefully dismantled and restored before they are reinstated transforming this historic area of the market into a revitalised fresh food market.

Beneath the fully restored sheds A-D will sit a major new below ground operational area, separating the market’s busy service zones from customers. Traders will receive enhanced amenities in the form of new back-of-house facilities, such as showers, toilets, break-out space, loading areas and storage.

Specialty goods traders will have easy access to the new operational area and will no longer need to set up and pack down each day, greatly improving the efficiency of their business and security of stock stored on site.

The City of Melbourne is committed to ensuring that the development of the below-ground market operational area and any related construction will not take place within three metres of the Aboriginal section of the former Old Melbourne Cemetery.

Sheds E and F will be restored with enhanced weather protection, lighting and other amenity improvements that will also incorporate design elements for the acknowledgement and interpretation of the Aboriginal section of the Old Melbourne Cemetery.

Enhancement works to Victoria Lane, between the Victoria Street terraces and Shed A, will provide open air seating and greenery with a view towards improving the visitor experience.

<h2>Q3: Market Square</h2>

The relocation of key market infrastructure and parking below ground will enable the creation of 1.5 hectares of new open space on the existing car park, to be known as Market Square.

With a design developed from engagement with the broader community, Market Square is envisaged as an important new meeting place in the city’s north, playing host to festivals, street markets and community events.

Incorporating interpretive elements such as artworks and landscape features, the new public space will acknowledge the site’s significant history.

The new Queen’s Corner building will provide a central information point for visitors and tourists to engage with our market, and showcase Victoria’s regional produce and cultural heritage within a proposed visitor centre. The building will be located at the edge of Market Square, providing a contemporary addition to this historic part of the city and a connection between Queen Street and the new public open space.

Sheds J, K, L and M will be upgraded with new infrastructure and facilities, supporting day trading while creating a new destination for a range of events, including the popular night markets.

According to Lord Mayor Robert Doyle “This area will serve as a thriving hub for festivals, events or simply relaxing and enjoying produce from the stalls.”

<h2>Q4: 151 Therry Street (Munro Site) | PDG Corporation and Bates Smart and Six Degrees</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/munro-render-8-1200.jpg" rel="gallery-all" title="Artist's Impression of the Munro Site at street level. Image: City of Melbourne"><img alt="" class="image-article-full-width-580px" height="326" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/munro-render-8-1200.jpg?itok=7KAGKDpO" title="Artist's Impression of the Munro Site at street level. Image: City of Melbourne" width="580"></a>

<figcaption>Artist's Impression of the Munro Site at street level. Image: City of Melbourne</figcaption></figure>The Initial proposal for the Munro development included:

<ul>
<li>A 120 place childcare facility.</li>
	<li>Maternal, child health and family services centre.</li>
	<li>A community centre and kitchen, artist spaces and city room gallery.</li>
	<li>A hotel and residential apartments.</li>
	<li>Retail in keeping with the market precinct.</li>
	<li>Market customer car parking.</li>
	<li>New open space and laneways.</li>
</ul>
The design concept developed by Bates Smart and Six Degrees seeks to incorporate elements that honour Queen Victoria Market’s rich and diverse history, including brickwork to reflect the existing Mercat Hotel facade, which will be retained. Following the endorsement of the planning controls the design will now be refined and finalised.

A 125 metre (maximum) residential tower at the eastern end of the Munro will be constructed, with a low rise community hub on Queen Street to be delivered by developer PDG Corporation on behalf of the City of Melbourne.

In addition to being the largest community hub in Melbourne, the development aims “to set a new standard as the best socially, environmentally and financially sustainable development in Australia.”

56 affordable housing units that were originally planned as part of the development will be relocated to another development site.

<blockquote>
PDG is delighted to have been selected to partner with the City of Melbourne as the developer for the Munro site, being the first project to be delivered as part of the Queen Victoria Market Precinct Renewal Program.

Our project team is committed to working closely with the City of Melbourne to create an exemplary mixed use residential, retail and community destination.

Being one of the largest and most significant projects for the City of Melbourne, PDG share in the City’s vision to create a world class, 5-star green star development which is sensitive of the nearby market’s heritage, will support a diverse local community and delivers a new benchmark level of accommodation.
<cite>PDG Corporation</cite>
</blockquote>

<h2>Market Cross</h2>

The intersection of Queen and Therry Streets will be transformed into the ‘Market Cross’, an iconic public space that will draw the quarters of the market precinct together, creating a pedestrian-friendly meeting place that can host markets, festivals and busking, as well as greener spaces for sitting, eating and relaxation.

<h2>New Franklin Street</h2>

A realigned and improved Franklin Street will better connect the east and west parts of the city during peak times. The realigned Franklin Street will help ease traffic off Victoria Street and as part of the Melbourne Metro Rail Project a single lane in either direction will be retained adjacent to the City Baths to allow for this connection. New Franklin Street will also provide an extension to the new Market Square during events and festivals. Delivery of new Franklin Street is required under the Victorian Government Agreement by 2019.

<h2>Future: Franklin Street Stores and Development Site</h2>

The historic Franklin Street stores will be revitalised and feature a new retail and hospitality offer, spilling out onto Market Square and ensuring the market precinct retains a connection to these heritage buildings. Under the City of Melbourne's agreement with the Victorian Government, they are required to reconfigure land parcels, including the retained Franklin Street stores and portions of the Franklin Street road reserve to create mixed-use development sites by 2026.

Lead image: PDG Corporation.
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The Queen Victoria Market renewal project: a refresher

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Local developer PDG Corporation is in the process of replenishing its development pipeline, with two apartment projects currently at planning.

The two new residential projects are located in two heavily influential suburbs in terms of apartment activity, namely West Melbourne and Brunswick. These two have hit advertising with their respective councils at a time when PDG Corporation's two current apartment projects are nearing construction completion.

The West Melbourne endeavour at 17-37 Abbotsford Street is the larger of the two expected projects, encompassing a sprawling 4,795sqm island site adjacent to North Melbourne Station. Pushing $60 million in terms of construction value, PDG Corporation are hoping to add 200 dwellings to the West Melbourne landscape, including a sizeable number of lofts.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image27_7.jpg" rel="gallery-all" title="West Melbourne's landscape will be further changed. Planning image: DKO Architecture"><img alt="" class="image-article-full-width-580px" height="366" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image27_7.jpg?itok=f1-1kxFj" title="West Melbourne's landscape will be further changed. Planning image: DKO Architecture" width="580"></a>

<figcaption>West Melbourne's landscape will be further changed. Planning image: DKO Architecture</figcaption></figure>The overall apartment breakdown sees 113 dual bedroom apartments, supplemented by 44 single and 43 triple bedroom dwellings. Retail and commercial spaces are also found over lower levels.

DKO Architecture have been tasked with the West Melbourne design, whilst Formium acts as landscape architects. The J.Gadsen building which fronts Abbotsford Street and Ireland Street will be incorporated into the development, flanked by either a public piazza or an Abbotsford Street oriented pocket park.

Although a similar height to PDG Corporation's West Melbourne intentions, Brunswick's 311-315 Barkly Street encompasses 69 apartments in total across 10 floors.

Covering a 1,393sqm plot and in proximity to the soon-to-be revamped Jewell Station Precinct, the Barkly Street scheme by Disegno Australia further pushes the trend of higher density urban renewal around rail stations that flank Sydney Road.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image25_6.jpg" rel="gallery-all" title="Barkly Street may soon have a new addition. Planning image: Disegno Australia"><img alt="" class="image-article-full-width-580px" height="479" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image25_6.jpg?itok=htIzyaVS" title="Barkly Street may soon have a new addition. Planning image: Disegno Australia" width="580"></a>

<figcaption>Barkly Street may soon have a new addition. Planning image: Disegno Australia</figcaption></figure>18 single, 47 double and four triple bed apartments constitute the living options within the proposed building, with extensive bicycle parking and a 425sqm commercial/retail space defining the project's ground level plane.

The brick-clad 311-315 Barkly Street shapes as PDG Corporation's fourth consecutive project north of the CBD, after having focused on the CBD/Southbank apartment market for many years. Construction for the firms Arden Park project is well advanced, whilst the Haymarket Roundabout precinct has gained another unique design by way of Royal Elizabeth.

Ostensibly complete, work on internals for the Elenberg Fraser-designed bronze and green tower continues, before it's imminent settlement which has been nominated for March.

PDG Corporation is also Melbourne City Council's developer of choice for the Munro site opposite Queen Victoria Market at 151 Therry Street, Melbourne. Whilst various development outcomes including a 200m residential tower have been touted for the site, the project's final composition is still unknown.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_3309.jpg" rel="gallery-all" title="Royal Elizabeth is approaching completion"><img alt="" class="image-article-full-width-580px" height="711" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/img_3309.jpg?itok=cjfcMU82" title="Royal Elizabeth is approaching completion" width="580"></a>

<figcaption>Royal Elizabeth is approaching completion</figcaption></figure>
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silvermb

PDG Corporation usher in its next wave of apartment projects

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PDG Corporation and Spec Property have seized upon the success of their current North Melbourne projects by each proposing separate additional apartment developments within the suburb. Far from the soaring towers of Melbourne's CBD, the proposed developments are comparatively modest, yet point to the underlying strength of North Melbourne as a desired suburb for both developers and buyers seeking to avoid postcode 3000.

Lodged with City of Melbourne in recent weeks, both designs are the result of developer affiliated architecture practices, further bolstering the growing trend amongst well established local developers of internalising the project design process.

<h2>135-139 Arden Street</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image69_2.jpg" rel="gallery-all" title="Images courtesy Disegno Australia"><img alt="" class="image-article-full-width-580px" height="508" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image69_2.jpg?itok=fAedpK5O" title="Images courtesy Disegno Australia" width="580"></a>

<figcaption>Images courtesy Disegno Australia</figcaption></figure>Located on a corner site, PDG Corporation's latest project also shares frontage with Abbotsford Street. A creation of Disegno Australia, 135-139 Arden Street seeks to replace a former service station with a four and five level L-shaped apartment building containing 92 dwellings. One, two and three bedroom options are included within the project, as is a communal roof terrace with landscaping and garden plots for residents.

The highly articulated facade sits above two basement levels catering for vehicle and bicycle parking, while the residential lobby faces Abbotsford Street. Applied over the facade will be a a translucent 'tree' graphic which is designed to cast a silhouette shadow onto the developments balconies and apartment interiors, while also providing a degree of privacy to residents.

<blockquote>
The building is architecturally designed to a high standard, will be constructed of high quality materials and will be a positive addition to this highly visible comer. The development provides a high level of internal amenity to all apartments, with adequate on site car parking, generous bicycle parking and communal garden area provided within the development.

It is submitted that the development's height, form and appearance, furthers the strategic objectives for the North and West area of Melbourne and, on the basis of the foregoing considerations, the application is worthy of a planning permit.
<cite>SJB Planning, associated planning report</cite>
</blockquote>

<h2>3 Shiel Street</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image72.jpg" rel="gallery-all" title="Image courtesy Inhabit Design"><img alt="" class="image-article-full-width-580px" height="300" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image72.jpg?itok=6jHaoS84" title="Image courtesy Inhabit Design" width="580"></a>

<figcaption>Image courtesy Inhabit Design</figcaption></figure>Conceived by Inhabit Design, 3 Shiel Street consists of two residential buildings of up to ten levels, with a total of 65 dwellings included. One, two and three bedroom dwellings are included within the proposal.

<blockquote>
The buildings are highly articulated and fenestrated and have been designed to respond to the fall of the land. Providing separate built forms provides for a break through the site and enables a creative landscape architecture design that provides an attractive communal open space.

Materials and finishes are of a high quality and include face brickwork to the Shiel Street facade, interspersed with timber cladding, screen walls, precast concrete and glazing.
<cite>Ratio Consultants, associated planning report</cite>
</blockquote>

3 Shiel Street joins a growing number of planned and approved residential developments on the cusp of the Arden-Macaulay Precinct within North Melbourne which is slated for intensive regeneration. The Shiel Street - Haines Street combination also sees <a href="/new-apartments/reflections-108-haines-street-north-melbourne">104-112 Haines Street</a>, <a href="/new-apartments/north-melbourne-vic-3051">1 Shiel Street</a> and <a href="/new-apartments/gardiner-on-the-park-116-haines-street-north-melbourne">114-116 Haines Street</a> present on the Apartments.com.au database.

Together these four projects have the potential to add 270 plus apartments into what was previously a low-rise area.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image68_2.jpg" rel="gallery-all" title="Helio with Ryan and Leveson"><img alt="" class="image-article-full-width-580px" height="315" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image68_2.jpg?itok=0s7ctwQI" title="Helio with Ryan and Leveson" width="580"></a>

<figcaption>Helio with Ryan &amp; Leveson</figcaption></figure>Of both developers current builds, Spec Property's <a href="/buildings/helio-91-flemington-road-north-melbourne">Helio</a> complex fronting Flemington Road has emerged above ground while PDG Corporation's <a href="/buildings/ryan-leveson-68-leveson-street-north-melbourne">Ryan &amp; Leveson</a> is nearing practical completion under the guidance of Hamilton Marino builders.
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PDG Corporation and Spec Property double up in North Melbourne

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As many readers and prospective apartment buyers are aware, masses of words are dedicated to the marketing of apartment projects. Generally emotive and altogether generic, it's the final product that truly defines a project.

Prima Pearl developer PDG have asserted their project "will be unlike any other residential development currently in Australia." While Apartments.com.au provided an overview of Prima Pearl's <a href="/news/a-bronzed-icon-takes-its-place" target="_blank">current status</a>, we were fortunate to tour the tower's facilities last Thursday.

Words aside, the assembled media experienced first-hand the final product and gained an understanding of the project's intricate details. What is it that sets Prima Pearl apart?

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/2014-07-10_16.09.38.jpg" rel="gallery-all" title="Image supplied"><img alt="" class="image-article-full-width-580px" height="864" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/2014-07-10_16.09.38.jpg?itok=HqOrzEUb" title="Image supplied" width="580"></a>

<figcaption>Image supplied</figcaption></figure><h2>Innovative living</h2>

PDG Sales Manager, Mark Giuliano and architect Roberto Dreolini of Disegno Australia spared no detail in their description of the building. Chief amongst Prima Pearl's features is the use of an Australian-first residential tower technology, seeing eight high-speed, smart elevators employed to move individuals with maximum efficiency and minimal time.

When a resident activates a sensor by way of swipe stick, the system immediately dispatches an elevator to the corresponding pick-up point (car park/lobby/recreational) with the resident's living floor already pre-programmed; simply walk to the elevator and the lift will be waiting for you, with your floor already selected.

Technology also permeates through the podium-top communal areas. Smart Miele communal kitchen appliances, an automated gym with a myriad of program selections, or the private cinema which allows the user to insert their USB device - thus being able to watch the program of their choice - are a few of the highlights.

Most impressive is the golf simulation space, where Malvern firm X-golf have provided the means where a resident can have their swing evaluated off-site (in real time) and have the results fed back via a live Skype session.

<h2>Quality in detail</h2>

Hand in hand with Prima Pearl's technological advantage comes with a variety of custom finishes. Imported Tuscan stone surrounds the lap pool while an imported Italian mosaic frames the external terrace atop the podium.

What could be considered minor details have been considered design showpieces. Considered improbable, the poolside sauna for instance maintains a frameless glass frontage while the entire gym floor has been described as 'sprung' for user comfort.

<h2>Comfortable in your own skin</h2>

As for the facade, Roberto Dreolini described the towers external skin as one of the more difficult and time consuming project choices. Subject to much deliberation, bronze was chosen as the team felt it played on surrounding towers while being individual at the same time.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_0955_-1.jpg" rel="gallery-all" title="The bronzed brute"><img alt="" class="image-article-full-width-580px" height="869" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/img_0955_-1.jpg?itok=pLF-_448" title="The bronzed brute" width="580"></a>

<figcaption>The bronzed brute</figcaption></figure>A design strategy saw double-glazed facade panels chosen, which provide outstanding insulation performance by maintaining ideal internal temperatures for longer periods. Each of the 8,500 double glazed panels consist of two panes with argon gas inserted to fill the internal void, enabling sunlight to be reflected. Appearing as one unit, the two pieces of glass and an insulated frame are sealed together, maximising the panel's thermal properties.

Stay tuned, as later in the year PDG have invited Apartments.com.au to the skylounge unveiling and completed apartments in the tower's upper levels.

Enjoy the PDG provided images below, which more than capably do justice to the amenity and quality available within Prima Pearl.
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Beyond the hyperbole -  what really sets Prima Pearl apart

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Crane your neck skyward toward Southbank and you'll see the final floors appearing on Melbourne's latest high-rise icon: Prima Pearl.

Site works began in February 2011, giving a fair indication as to how much time, resource and effort is required to realise a tower of Prima Pearl's ilk. Under the guidance of Brookfield Multiplex the tower recently reached its maximum height of 256 metres, officially making Prima Pearl the 2nd tallest residential tower in Melbourne after Eureka Tower and overall the city’s fourth tallest building.

With 50 owners already inhabiting their lower level dwellings, all site construction will be completed by early 2015 marking the tower as the third successful joint project between development entities PDG and Schiavello.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/spp%2020140320.jpg" rel="gallery-all" title="Prima Pearl's lower levels looming over the Yarra earlier during 2014"><img alt="" class="image-article-full-width-580px" height="385" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/spp%2020140320.jpg?itok=b-Tk4TaK" title="Prima Pearl's lower levels looming over the Yarra earlier during 2014" width="580"></a>

<figcaption>Prima Pearl's lower levels looming over the Yarra earlier during 2014</figcaption></figure><h2>Design highlights</h2>

Created by Disegno Australia and defined by its highly reflective bronzed glass façade, the 72 level edifice moves incrementally from a concave to convex form over the full tower height. While aesthetically pleasing to those who look from afar, the highly reflective substrate provides uninterrupted views when looking out from within while also providing the comfort of complete privacy.

No less than 8,500 high performance glazing panels are employed over the facade whereas concrete structure specialist Form 700 employed 2372 precast panels, 42,536m³ of concrete, 4,068 tonnes of reinforcement and near on 400 tonnes of post tensioning in delivering the structure.

<h2>From the ground up!</h2>

Prima Pearl comprises two lobbies, one catering for the 369 apartments within the Pearl segment (most of which have settled), while the balance of the 661 apartments are held in the Prima component above. The Pearl lobby via Power Street provides an immediate sense of space and luxury, punctuated by a green wall. Concierge, building management and/or security personnel will be based at reception and are available 24 hours a day as required.

Eight levels of podium parking sit atop ground level while level 9 features over 2,350sqm of dedicated residential amenity space. Designed to equal the facilities of a six star hotel, the double height space incorporates a 25m in‐ground pool with sauna, spa and steam 
room. A gym, residents’ lounge, private dining room, sun lounge and barbeque terrace over the northern and eastern sides are also included.

Accessible to all residents of Prima Pearl, other amenity area facilities include a virtual golf driving range, meeting rooms, private cinema and a games room. 57 levels of residential apartments ensue while level 67 features the Skylounge, exclusively for the use of residents living on levels 46 – 65. Commanding panoramic views, the area includes multiple sun decks, swimming pool, spa with adjoining steam room, sauna and change facilities, lounge space and private dining room with catering kitchen facilities.

<h2>What they say</h2>

<blockquote>
Prima Pearl was such a unique opportunity for PDG and Schiavello to produce a world class residential tower which added significant value to Melbourne’s growing skyline. All apartments within Prima Pearl sold out within an 18 month timeframe. A prestigious position opposite the Crown Entertainment Complex with the associated five star fashion boutiques and restaurants was very appealing to a wide range of owner occupiers and investors.
<cite>PDG Sales Manager, Mark Giuliano</cite>
</blockquote>

<blockquote>
My goal was to ensure that the architectural intent was realised and that the most beautiful, liveable and unique residential tower currently in Australia would be created for PDG’s clients.
<cite>Disegno Australia Senior Associate, Roberto Dreolini</cite>
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Pool.jpg" rel="gallery-all" title="Mesmerising comes to mind. Prima Pearl's pool. Image © PDG Corporation"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Pool.jpg?itok=rxBrnQIU" title="Mesmerising comes to mind. Prima Pearl's pool. Image © PDG Corporation" width="580"></a>

<figcaption>Mesmerising comes to mind. Prima Pearl's pool. Image © PDG Corporation</figcaption></figure>Schiavello originally purchased the Prima Pearl site in 1984. After a number of designs surfaced, Prima Pearl was chosen after Schiavello joined forces with PDG during 2009 with a vision to in their own words, "create a development without equal in inner Melbourne." Testament to their hard work and dedication Melbourne now has a new, high quality icon to gaze upon.

I'm happy to say Apartments.com.au will tour Prima Pearl and provide a comprehensive pictorial review in the coming weeks.
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