UAE developer <a href="https://www.apartments.com.au/developers/arada">Arada</a> is continuing to unveil its billions of dollars of residential development it is set to deliver in Australia.

Following on its plans for <a href="https://www.apartments.com.au/news/nsw/arada-pitches-castle-hill-apartment-plans-ahead-of-2026-launch">431 apartments in Castle Hill</a>&nbsp;and the 2025 bail-out of construction firm Roberts &amp; Co so it can build its own developments, Arada&nbsp;has sought the NSW Government's approval for three towers in the Campsie town centre.

The project, dubbed One Campsie, has been designed by Woods Bagot and will deliver 346 apartments to Beamish Street across three interconnected towers rising 24, 32, and 39 storeys.

According to the Woods Bagot Architectural Design Report, the design seeks to “redefine the urban experience of a rapidly transforming town centre,” delivering housing above an activated ground plane that integrates civic and commercial uses. The design adopts a three-part vertical composition, stepping and articulating the tower to reduce visual bulk and respond to its varied urban interfaces.

<img alt="First Look: Arada unveils 39-storey mixed-use tower for Campsie town centre in State Significant Development bid" data-entity-type="file" data-entity-uuid="f515807f-7277-4ea5-8b2b-a5718514f30a" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Campsie%20podium.png?VersionId=J3oSJpOvye8gpg1kjagODjdhOb0Cl28I" />

At street level, the scheme places significant emphasis on public domain upgrades. A new civic plaza is proposed opposite the Orion Theatre, alongside a landscaped pocket park and a through-site pedestrian link connecting Beamish Street to Campsie Street and Ninth Avenue. The Urban Design Justification Report states that the proposal “builds on Council’s Master Plan by applying a place-led urban design framework that responds to the site’s unique conditions and enhances pedestrian experience and public benefit.”

The documents note that the development aligns with the Master Plan’s intensification strategy for sites within walking distance of the Metro station, while seeking to retain solar access to key public spaces. As outlined in the Urban Design Report, the proposal delivers “intensification within walking distance of the Metro Station while retaining solar access to key parks."

<img alt="First Look: Arada unveils 39-storey mixed-use tower for Campsie town centre in State Significant Development bid" data-entity-type="file" data-entity-uuid="586ad606-a84f-49cc-b715-fc3ecb731205" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Campsie%20podium%20a.png?VersionId=gNHaD.Os8yW4LVOdsJIdmmhlgQArs0Gm" />

Woods Bagot’s design narrative also draws on local history and Aboriginal cultural context. The Architectural Design Report references engagement with Wangal Country and the Cooks River landscape, seeking to embed a connection to Country through material selection, planting, and public art integration. The broader vision, as described in the report, is to create a building that functions as a “community catalyst, not only as a place to live, but as a vibrant destination for work and play that brings people together, supports local culture, and contributes meaningfully to the civic identity of Campsie.”

<img alt="First Look: Arada unveils 39-storey mixed-use tower for Campsie town centre in State Significant Development bid" data-entity-type="file" data-entity-uuid="f1bc9a44-0c1a-4e3f-8b27-38070b0d2744" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Article%20Feature%20Image%20%28Grid%29_2.png?VersionId=1JmMWg6jOU1rPpS9hCxy8s8H48xc0EiM" />

Located at 124–142 Beamish Street and 16–18 Ninth Avenue, the site occupies a key stretch of Beamish Street, Campsie’s traditional high street, characterised by fine-grain retail, multicultural dining, and proximity to civic infrastructure including the Orion Theatre and Canterbury Civic Centre. The proposed civic plaza and pocket park aim to strengthen this interface, formalising connections between retail frontages, public transport, and community facilities.

If approved, One Campsie would mark one of the tallest and most ambitious additions to the suburb’s skyline, reflecting the broader shift toward higher-density living around transport nodes in Sydney’s middle-ring centres.

Joel Robinson

First Look: Arada files for trio of apartment towers in Campsie town centre

Syd​ney builder-developer Scion has lodged a State Significant Development Application (SSDA) for a 22-storey mixed-use tower at <a href="https://www.apartments.com.au/new-apartments/96-anzac-avenue-west-ryde-nsw-2114">96 Anzac Avenue, West Ryde</a>, marking a significant step in the transformation of the Victoria Road gateway precinct.

Designed by Turner, the proposal would replace an ageing two-storey commercial building with 145 apartments and 29 co-living rooms, above ground-floor retail and three basement levels of parking.

The 3,149 sqm site sits just 150 metres from West Ryde train station, at the edge of the suburb’s retail core and diagonally opposite Anzac Park. It occupies a prominent corner with frontages to both Anzac Avenue and Victoria Road, positioning it as a key transition point between established residential neighbourhoods and the commercial centre.

The scheme is being advanced under the Housing Delivery Authority pathway as a State Significant Development, alongside a concurrent rezoning to lift the site’s height and floor space ratio controls.

Turner says in the Architectural Design Report that the proposal "responds to a unique opportunity to support the revitalisation of West Ryde through the delivery of a landmark development that combines high-quality residential offerings with enhanced public realm and active ground plane uses.”

Scion will be pushing height almost five times higher than what had been pitched for the site before.

Turner says the increased scale aligns with Council’s strategic direction for the precinct, including the West Ryde Town Centre Revitalisation Strategy (2019), the Draft Masterplan (2021), and the West Ryde–Meadowbank Renewal Strategy (2023).

“The increased height and density proposed aligns with Council’s evolving strategic direction for the precinct, as outlined in the Draft Revitalisation Strategy (2019), the 2021 Draft Masterplan, and the broader West Ryde–Meadowbank Renewal Strategy (2023), which collectively call for higher density, transit-oriented development and design excellence."

Turner describes the vision as establishing “a contemporary, mixed-use development that contributes positively to the West Ryde town centre.”

<img alt="West Ryde" data-entity-type="file" data-entity-uuid="c5c22c11-92b8-4ca6-b77b-b5848ae0176d" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-02-12%20at%202.41.34%E2%80%AFPM.png?VersionId=aom0z8azYDw7Hl6.A6vDbCom5ozZICn5" />

The architectural response has been shaped by the site’s gateway role along Victoria Road and its proximity to Anzac Park and surrounding heritage elements, including the Sydney Water pumping station opposite the site.

The design process also incorporated consultation around Connecting with Country principles. The design report outlines engagement with Cultural Heritage Consultants Artefact and Aunty Julie, a Burruberongal woman of the Darug Nation, informing planting selection, materiality and potential public art opportunities.

Turner says the scheme aims to optimise the site’s capacity while balancing yield and amenity.

“The proposed scheme seeks to optimise the site’s potential by balancing yield, amenity, and urban integration. It will deliver a high-quality, mixed-use precinct that supports West Ryde’s ongoing transformation into a connected, accessible, and liveable centre."

Scion recently completed the build of its own development, The Sterling in Lane Cove. They are currently building Chatham in West Ryde, just 500m from the new proposal. Those 62 apartments will complete later this year.

First look: Scion pitches tower plans for West Ryde

Mirvac’s <a href="https://www.apartments.com.au/new-apartments/trielle-at-yarra-s-edge-docklands-16-point-park-crescent-docklands-vic-3008">Trielle</a> tower at Yarra’s Edge is steadily taking shape on the&nbsp;<a href="https://www.apartments.com.au/developments/docklands-vic-3008">Docklands</a>&nbsp;waterfront, as the ASX-listed builder-developer tracks towards completion in the middle of 2027.

As buyer interest continues to consolidate around larger, owner-occupier-oriented apartments, <a href="https://www.apartments.com.au/developers/mirvac">Mirvac</a> has introduced a time-limited Lunar New Year settlement rebate across its two and three-bedroom residences.

Running from now until March 10 2026, the Lunar New Year promotion provides a settlement rebate of $28,888 on all two-bedroom apartments and $38,888 on three-bedroom homes.

[smartcode_project:default project_id=114216 project_image_fid=3784]

Trielle forms part of Mirvac’s long-running Yarra’s Edge precinct and will deliver 188 apartments ranging from one to three bedrooms, alongside a limited number of larger-format residences and sub-penthouses, when it completes in mid-2027.

The tower occupies a rare north-facing riverfront position just two kilometres from Melbourne’s CBD, a location that continues to attract owner-occupiers seeking proximity to the city without sacrificing amenity or outlook.

Designed and built by Mirvac, Trielle places a strong emphasis on resident amenities and wellness-led living. A seven-storey podium will house a landscaped rooftop retreat featuring a 25-metre lap pool, spa and sauna, magnesium hot pool, biophilic gym, yoga and Pilates studio, and private treatment rooms, complemented by shared spaces including a resident library, dining room, cinema, golf simulator and flexible work hubs.

[smartcode_project:default project_id=114216 project_image_fid=3801]

Above the standard apartment collection, Mirvac has also revealed The Aerus Sub-Penthouses, a small release of half-floor residences positioned on the upper levels of the tower. Spanning between 269 and 301 square metres, these homes represent the largest offerings within Trielle and reflect the project’s broader design focus on generous proportions, natural materials and long-term liveability.

Construction of the $350 million tower is underway through Mirvac’s in-house construction arm, with the developer continuing to position Trielle toward owner-occupiers and downsizers looking for scale, services and certainty within an established inner-city precinct.

T&amp;C's apply.

[smartcode_project_cta:default project_id=114216]

Buyers save big at Trielle, Melbourne, as Mirvac offers generous Lunar New Year incentive

Gold Coast developer <a href="https://www.apartments.com.au/developers/sherpa-property-group">Sherpa Group</a> is set to fast-track construction on its $67 million residential project after being given the green light from the Gold Coast City Council.&nbsp;

Located at 7 and 9 Sixth Avenue, <a href="https://www.apartments.com.au/new-apartments/flourish-oasis-palm-beach-7-9-sixth-avenue-palm-beach-qld-4221">Flourish Oasis</a> will continue Sherpa’s reshaping of Palm Beach and deliver residential solutions to a region that lacks supply, whilst offering incredible comparative value.&nbsp;

The project has already met high market acceptance with 45 per cent sold after launching late last year.

[smartcode_project:default project_id=151449 project_image_fid=357459]

Sherpa Founder Christie Leet said the approval enables Sherpa to continue to play a major role in transforming one of Australia’s Hotspots, <a href="https://www.apartments.com.au/developments/palm-beach-qld-4221">Palm Beach</a>, which has undergone a massive renaissance in the last five years.&nbsp;

“We are so grateful to have received the green light for Oasis, which means we can now direct our attention to commencing construction on a major project for Palm Beach as it transform,” said Leet.

“Flourish as a brand has received such positive feedback, and we are excited to move into the delivery phase of the second Flourish project in Palm Beach.”

&nbsp;

Oasis will deliver 47 corner apartments, in two- and three-bedroom layouts filled with natural light, catering to local downsizers and families, with apartments starting from $990,000.&nbsp;

[smartcode_project:default project_id=151449 project_image_fid=357469]

Residents will have access to premium roof-top amenities with sweeping beach views, including a pool, gym, barbecue facilities, sauna, steam room, hot and cold plunges and spa, creating a sanctuary to relax, unwind and connect.&nbsp;

Oasis will offer breathtaking ocean views to the north that can’t be built out – a rare feature in Palm Beach.&nbsp;

“Creating a multi-generational community is at the core of Flourish, we want the brand to appeal to those who are looking for a refined coastal lifestyle, as those who are searching for their first home, which is why Oasis has been designed as a more boutique offering,” Leet added.

&nbsp;

[smartcode_project:default project_id=151449 project_image_fid=357460]

Palm Beach is undergoing a transformation, where a flood of lifestyle buyers and a shortage of new projects have made it one of the most undersupplied markets in the city, with the suburb needing more than triple its supply to meet the growing demand.&nbsp;

“Palm Beach has such a unique and special character, and we hope to build on that, creating homes that locals are proud of,” said Mr Leet.

“Each apartment has been designed to capitalize on the stunning location, to offer a truly unmatched lifestyle in what is a Gold Coast hotspot.”

Oasis is a part of Sherpa’s Flourish story, which includes Amargo, Ovana and a new site at 1156-1164 Gold Coast Highway, all designed to offer attainable, lifestyle-focused residences, allowing locals to stay priced-in a market that continues to get more expensive.&nbsp;

With construction now underway by <a href="https://www.apartments.com.au/builders/lps-group">LPS Group</a>, Oasis is poised to be completed by late 2027.

[smartcode_project_cta:default project_id=151449]

Sherpa fast-tracks Flourish Oasis construction in Palm Beach

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Developer JL Place is ensuring buyers at its Veil Brighton project have all the right ingredients to make a confident purchase.

To instil confidence in the market, the development was launched when construction was already well underway, helping to alleviate any concerns about the project proceeding. For a limited time, JL Place is now offering buyers the opportunity to secure a townhouse with a five per cent deposit. The initiative aims to assist those who may not have enough savings for a 10 per cent deposit but have sufficient funds to meet bank lending requirements at completion.

Several of the nine two- and three-bedroom townhouses, tucked away off the tree-lined Rooding Street, have already been snapped up, a sign of demand for&nbsp;low-maintenance, owner-occupier-focused housing in Brighton, which continues to outpace supply, particularly for homes that retain scale, privacy, and outdoor space.
</article>

Townhouses account for a relatively small share of <a href="https://www.apartments.com.au/developments/brighton-vic-3186">Brighton</a>’s housing mix, yet they have become increasingly sought after by downsizers and local buyers seeking to remain in the suburb without the upkeep of a standalone home. At Veil, each residence is arranged across two levels and anchored by a generous private courtyard, allowing natural light to penetrate deep into the interiors while maintaining a strong sense of separation from the street.

[smartcode_project:default project_id=7877 project_image_fid=355754]

Designed by <a href="https://www.apartments.com.au/architects/schmidt-pang-architects">Schmidt &amp; Pang</a>, the architecture has been intentionally restrained, presenting as a single, cohesive residence from Rooding Street rather than a conventional multi-dwelling development. Clean lines and robust materiality are softened by layered landscaping by John Patrick Landscape Architects, reinforcing the project’s emphasis on privacy and integration within its residential context.

Interiors favour a neutral, durable palette suited to long-term living, with oak flooring, grey-toned tiles, natural stone surfaces, and brushed nickel finishes throughout. Kitchens are equipped with Miele appliances and stone benchtops, while several homes include a ground-floor bedroom or flexible study, supporting accessibility and adaptability over time.

Sustainability has been embedded into the design, with each townhouse targeting a 6-star energy rating supported by double glazing, natural ventilation, high-grade insulation, LED lighting, and water-efficient fittings. Secure basement parking, bicycle storage, water tanks, and NBN readiness further position the homes for contemporary, lower-impact living.

[smartcode_project:default project_id=7877 project_image_fid=355771]

The introduction of the five per cent deposit structure aims to improve buyer financial flexibility while securing a foothold in Brighton ahead of completion, which is scheduled for late 2026. With prices starting from $1.529 million, the development has already recorded early sales momentum, with two residences secured prior to formal marketing.

Veil Brighton adds to JL PLACE’s growing portfolio of low-scale, architecturally driven residential projects, delivered in collaboration with builder <a href="https://www.apartments.com.au/builders/jeniton">JENITON</a>, whose involvement brings a further layer of delivery confidence to the project as construction continues on site.

[smartcode_project_cta:default project_id=7877]

JL Place offers five per cent deposits at Veil Brighton townhouses

Oliver Hume

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The real estate sales and marketing company Oliver Hume has appointed Julian Coppini as chief executive officer to its project marketing division. 
Mr Coppini, 41, is currently chief operating officer of project marketing.
he first joined the company as chief financial officer in 2015. 
As chief executive officer – project marketing, Mr Coppini will be responsible for a team of more than 100 employees managing a portfolio of projects across Victoria and South East Queensland valued at more than $5 billion.
Oliver Hume currently manages sales and marketing for 40 projects on behalf of more than 20 developers across the country. 
Corporation group managing director Michael Duster said the appointment recognised Mr Coppini’s contribution to the business over the last five years.
“Julian has done an outstanding job since joining Oliver Hume in February 2015 and will be focused on leading the Project Marketing team as well as driving technology innovation in the company's systems, processes and workflows,” he said. 
“Julian has provided strong leadership over recent months as the business adjusted to the coronavirus crisis and is the right person to lead us into the future.” 
Oliver Hume specialises in the delivery of new residential property developments throughout Australia. For over 65 years, the company has been offering expert services to the development industry including project marketing, project and corporate advisory, property fund syndication, development site sales and acquisitions and property and asset management. 
Mr Coppini was appointed chief financial officer of the Oliver Hume group in early 2015 before being appointed chief operating officer of the company’s real estate agency business (Project Marketing division) in early 2016.
After graduating from RMIT with a bachelor of business, Julian commenced his career with leading accounting firm KPMG, where he spent seven years in the assurance division primarily focusing on the property industry.
He was appointed group financial controller of listed pharma group Sigma Pharmaceuticals in 2007 before being appointed in 2010 as chief financial officer of Australia’s largest privately owned construction development company, Grocon Pty Ltd.
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j.ballantyne1990-6AQqhLzZaK

Oliver Hume appoints Julian Coppini as project marketing division boss

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The property services group Oliver Hume has added more than $1.5 billion worth of new project land and apartment sales to its pipeline since Christmas.
The company’s developer clients are planning to bring a host of new projects to the market over coming months. 
So far in 2019 the company has been appointed to advise on 10 new projects by eight different developers across Melbourne and South East Queensland. The projects have a total sales value in excess of $1.5 billion.  
Oliver Hume Chief Operating Officer Julian Coppini (pictured below) said the new appointments reflected the company’s proven ability to understand a range of markets and provide developers with research and insights that deliver clear competitive advantage.
<img src="https://www.urban.com.au/images/2019/4/26/Julian%20Coppini.jpeg" alt="">
“In tight markets, understanding consumer trends is absolutely critical,” Coppini said.
“With more than 40 projects across the country in our portfolio we can deliver unmatched insights into not just the sales and marketing strategy but underlying project planning.
“Developing the correct product mix for the local market based on the latest demographic research, having an effective display village strategy and access to a large network of builders are just some of the areas where we add value and why more developers are choosing Oliver Hume.”  
In Victoria, the new appointments include 72 apartments at the East Side Village project at Hawthorn East (pictured top), 220 homesites ($55 million) at Maddingley for developer Werribee Vale Developments and an infill project at Greenvale with projected total sales of $9 million.  
The company is also preparing to launch two major new masterplanned communities in 2019 for long term client Villawood at Lara (1,179 lots, $300 million) and Sunbury (2,000 lots, $800 million). 
In Queensland, the company this year has been appointed to sell the balance of Tribeca’s $25 million OTTO project at Coomera; the $135 million, 600-lot Carver’s Reach project at Park Ridge for Golden Gate Property; the Arcadia Park Ridge project for developer Goldengrove; and a soon-to-be-launched project at Ripley. 
The company is also preparing to launch a major marketing campaign for Oliver Hume Property Fund’s The Verge project at Logan Reserve.  
Coppini said that despite recent softer market conditions in Melbourne and Sydney, developers were still bringing new projects to market. 
“The Melbourne and Sydney markets have been under pressure for the last nine months but we are still seeing quality developers, with good product, bring new projects to market,” he said.
“Developers that are able to adapt to the market and compete strongly are still well positioned to attract financeable buyers.
“In Victoria, where prices and volumes have been under the most pressure, there has been a distinct pivot by buyers to focus on small blocks and townhouse product. These more affordable options present less finance and valuation risk and are selling as fast as they can be made available.”
He said townhouses were becoming the preferred option for many buyers across inner, middle and outer Melbourne areas as the provide an affordable alternative to established housing. 
In Queensland, where the market has remained relatively stable over the last 12 months, the company has secured a number of new local developers as clients and extended its relationship with Defence Housing Australia (DHA). 
“With strong interstate migration, a stable economy and plenty of new infrastructure on the way we are quite optimistic about the South East Queensland market and that is manifesting in the number of developers pushing ahead with new projects,” Coppini said.
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Property services group Oliver Hume wins $1.5 billion of new projects

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Oliver Hume, one of Australia's largest privately owned real estate groups, has listed a major Brisbane project site for sale.
Its listing comes as the company reports a $2.2 million loss in its last financial year.
The loss, which follow the prior years profit of $10 million, came as a result of falling sales and land write-downs, according to Fairfax Media who went onto quote "insiders" as to the cause.
However a spokesperson for Oliver Hume wouldn't be drawn on the allegations of a "dramatic fall in the company's fortunes."
The accounts showed write-downs for its land, redundancies, and $3.2 million in sales commission cancellations.
Offers on 32 Cribb Street, Milton close today through Cushman and Wakefield.
Set on 3,479 sqm the parcel was valued in June last year at $11.5 million.
The holding has three street frontages.
It is currently approved for 260 units and 1,225sqm of retail accommodation.
Situated within access of all forms of public transport, retail amenity, Brisbane River and the CBD the property is code assessable for 20 levels and a variety of outcomes including commercial, retail and residential uses.
"Its current improvements allow holding income during development planning time frames," the agents advise.
The property last sold in 2014 by the Qld government for $13,706,520.
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Oliver Hume place Brisbane site on market

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Immigrants are underpinning Australia's largest house and land market, Oliver Hume research suggests.
"Any cut to immigration would have a negative momentum in the market," Oliver Hume head of research George Bougias has said.
Oliver Hume's latest national land market report shows that Melbourne's rising prices are encouraging a larger proportion of Indian-born Australians, who have been overwhelmingly based in Melbourne, to go to Queensland.
<div>
"What we're seeing now is that 10 per cent of our buyers in Queensland are Indian-born," Mr Bougias said.
</div>
<div>
"South-east Queensland is becoming more like Melbourne and Sydney in some respects – from employment, whether professional or white-collar workers. Queensland today is very different to what it was 20 years ago."
<div>
The report found more than 65 per cent of second-quarter greenfield land sales in Melbourne to buyers born outside Australia.
The proportion has come back from its peak of 77 per cent last year, Bougias told Fairfax Media, who noted broadening in the type of buyers, including owner-occupier and downsizers, was occurring in the largest trend in greenfields buyers – Indian-born immigrants.
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Immigrants are underpinning Melbourne's land boom: Oliver Hume

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The average time on the market for new land in Melbourne’s growth corridors has dropped below 60 days as the current upswing continues to gather pace, according to research by property group Oliver Hume.
The research, compiled from analysing trends at nearly 200 projects throughout Victoria, shows the average time on market for land in Melbourne in the final quarter (three months to end of December) of 2016 was just 1.9 months, the lowest ever recorded.
Demand for land is also pushing prices higher and making lots smaller, with the average price per sqm of land in the city’s growth corridors now exceeding $570/sqm in the December quarter 2016.
The median price of land reached $239,000 in the final quarter of 2016, up over 8% from $221,000 in the September quarter 2016. 
Over the same period the median lot size declined from 427sqm to 416sqm.
With the exception of the first quarter of 2015, the average time on market has now fallen or remained steady in every quarter since the third quarter of 2013, after peaking in the current cycle at 6.6 at the end of 2012.
The statistic measures the period from when a piece of land is released for sale by a developer until it is contracted by a purchaser.
Oliver Hume Research Manager George Bougias said affordability, record population growth and continued low interest rates remained the key drivers of demand.
“Despite the increases we have seen over recent years Melbourne is still below many other regions in Australia,” he said.
“With buyers having similar access to low interest rates, an improving economic and jobs outlook in Victoria and Melbourne’s relative affordability is ensuring the city keeps coming up the winner.”
Mr Bougias said Victoria’s population growth was a key underlying factor in the demand for land.
Figures recently-released by the Australian Bureau of Statistics show that Victoria’s population is now larger than ever before and looks set to continue growing strongly.
In the year to 30 June 2016, the state’s population grew by over 123,000 people (2.1%).
Victoria recorded the fastest population growth of all states and territories, adding more people than any other jurisdiction.
This robust population growth is expected to continue with Victoria’s population projected to hit 7 million by 2024.
Mr Bougias said the market had now spent essentially three years below the 3-5 months that Oliver Hume considers ‘equilibrium’, where supply is largely meeting demand.
Oliver Hume Director Paul Ciprian said while competition had kept prices in check from 2012 to 2015, the last 12 months has seen demand impact prices and average size.
“With prices and sizes going in different direction we have seen a sharp kick in the average price per square metre, up over 11% in 12 months and over 23% in the last two years,” he said.
“These price increases may moderate demand in the medium term but we do not see any macro issues that will impact the trend in the short term,” he said.
“So we expect prices to continue rising throughout 2017.”
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Melbourne building block land boom gathers pace

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Flemington Road is set to receive another substantial apartment tower, adding to the emerging cluster of residential projects that are taking shape along boulevard.

Property syndication and investment manager Oliver Hume Property Funds is driving the development, which will be known as The Principal. Located at 69 Flemington Road, The Principal joins another nearby Oliver Hume project dubbed Nord at 81 Flemington Road which is well into construction.

The Principal will replace a low-rise commercial building currently across the 1,042sqm site, which also fronts Villiers Street.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/flemingtonrd01-99f017e00f_1_0.jpg" rel="gallery-all" title="The approved scheme for 67-73 Flemington Road. Image courtesy David Watson Architect"><img alt="" class="image-article-full-width-580px" height="348" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/flemingtonrd01-99f017e00f_1_0.jpg?itok=YZkfO3CH" title="The approved scheme for 67-73 Flemington Road. Image courtesy David Watson Architect" width="580"></a>

<figcaption>The approved scheme for 67-73 Flemington Road. Image courtesy David Watson Architect</figcaption></figure>67-73 Flemington Road was <a href="/news/flemington-roads-apartment-surge-gains-momentum">highlighted by Urban.com.au last year</a> as a project on behalf of Obiter Investments Pty Ltd which was listed as the proponent at the time. Lodged with Melbourne City Council during August 2014, the application gained final approval only last month.

Designed by David Watson Architects, the development carried a nominal value of $40 million and featured 165 apartments (82 x 1BR, 80 x 2BR, and 3 x 3BR) within a 15/16 levels tower reaching 50.29 metres. 115 car parking spaces and 100 bicycle spaces were included over both basement and lower ground levels.

While it is possible that design changes have been made to the initial scheme, The Principal will still contain 162 one, two and three bedroom apartments and two penthouses over 15 levels according to the project website.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image52_0.jpg" rel="gallery-all" title="Apartments are making their mark along Flemington Road"><img alt="" class="image-article-full-width-580px" height="321" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image52_0.jpg?itok=VmoOO-zK" title="Apartments are making their mark along Flemington Road" width="580"></a>

<figcaption>Apartments are making their mark along Flemington Road</figcaption></figure>The Principal's 164 dwellings will join a handful of new apartment projects fronting Flemington Road. Currently there is in excess of 700 apartments under construction over three separate developments, namely <a href="/buildings/north-19-flemington-road-north-melbourne">North</a>, <a href="/buildings/nord-melbourne-81-flemington-road-north-melbourne">Nord</a> and <a href="/buildings/helio-91-flemington-road-north-melbourne">Helio</a>.

Incidentally should The Principal remain true to the above render, it will become the fifth apartment project to front Flemington Road with a black glazed exterior, resulting in a decidedly brooding entry point to Carlton and Melbourne's CBD from the North West.

Future apartment projects set to grace Flemington Road include the recently sold <a href="/developments/north-melbourne-vic-3051">3-5 Bedford Place</a> and an adjoining 1200sqm site on the Haymarket roundabout which is now with Fortius and Melbourne architecture firm Metier3.
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Oliver Hume

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