Challenging the trend of compact living, <a href="https://www.apartments.com.au/buildings/the-eighth-south-melbourne-22-kings-place-south-melbourne-vic-3205">The Eighth</a> delivers true house-like scale in a vertical format.

Positioned on the penultimate level of The Eighth, a newly completed development by <a href="https://www.apartments.com.au/developers/crema-group">Projects by Crema</a>, the sub-penthouse offers more than just generous dimensions, it redefines what sub-penthouse living can look like in Melbourne’s Domain Precinct.

At 256 sqm, this residence exceeds the scale of most new apartments on the market. It provides the proportions of a freestanding home - three bedrooms, three bathrooms, a study, walk-in laundry, and a separate retreat - all within the security and convenience of a high-end vertical community.

[smartcode_project:default project_id=5345 project_image_fid=354144]

Its elevated corner position allows for uninterrupted, 270-degree views across the city skyline, Albert Park and the Botanic Garden, an outlook increasingly difficult to replicate in denser urban pockets. Full-height glazing frames these views throughout the home, anchoring each room to its setting.

Designed by Miriam Fanning of <a href="https://www.apartments.com.au/interior-designers/mim-design">Mim Design</a>, the interiors prioritise durability and spatial clarity. Stone benchtops, cove lighting, custom joinery and a fireplace enrich the central living areas.&nbsp;

[smartcode_project:default project_id=5345 project_image_fid=354159]

A Gaggenau kitchen with integrated Liebherr refrigeration and a full butler’s pantry supports serious home cooking and entertaining, while a wine cellar and media room add versatility.

Each bedroom features a tiled ensuite and bespoke robes, with the main suite offering privacy and corner views. Private lift access, ducted air conditioning, three side-by-side car parks and ample storage round out the functional offering.

[smartcode_project:default project_id=5345 project_image_fid=354160]

Residents of The Eighth benefit from a cohesive lifestyle ecosystem. A rooftop pool and BBQ terrace, wellness facilities at EQ, and an Italian café downstairs all contribute to a vertically integrated community - balancing amenity with calm, day-to-day usability.

Located just off St Kilda Road and moments from ANZAC Station and The Tan, The Eighth provides immediate access to transport, green space and cultural institutions, while remaining quietly removed from the city’s pace.

[smartcode_project:default project_id=5345 project_image_fid=354141]

Importantly, the building is complete. With just 36 apartments across 18 levels, The Eighth offers long-term privacy, minimal turnover, and immediate move-in certainty.&nbsp;

The sub-penthouse stands as one of the final, and most compelling, opportunities within this now-established address.

Taylor Dow of <a href="https://www.apartments.com.au/project-marketer/dow-real-estate">DOW Real Estate</a> is the exclusive selling agent for the sub-penthouse, and the remaining few apartments in The Eighth.

[smartcode_project_cta:default project_id=5345]

Staff Writer

A rare South Melbourne sub-penthouse with room to move

Just weeks after launching to their latest new Melbourne apartment development to the market, national apartment developer&nbsp;<a href="https://www.apartments.com.au/developers/abadeen-group">Abadeen</a>&nbsp;has secured the sale of its sub-penthouse.

A local downsizer has spent $6.25 million on a sub-penthouse in The Parker, just 24 apartments on the the doorstep of Caulfield Park. The sale equated to $23,000 per sqm.

The buyer was drawn to the&nbsp;park-fronted lifestyle and panoramic city and bay views.

&nbsp;

[smartcode_project:default project_id=145454 project_image_fid=352395]

“The first sale at $6.25 million completely vindicated our decision to acquire the site and reimagine it for owner-occupiers,” said Andrew Leoncelli, Managing Director of Abadeen.

“We took what was originally conceived as a smaller apartment product and transformed it into something exceptional — larger homes of enduring quality and understated luxury.”

&nbsp;

[smartcode_project:default project_id=145454 project_image_fid=352397]

<a href="https://www.apartments.com.au/new-apartments/the-parker-on-caulfield-park-219-balaclava-road-caulfield-north-vic-3161">The Parker</a>&nbsp;has been designed by&nbsp;award-winning architecture firm&nbsp;<a href="https://www.apartments.com.au/architects/powell-glenn">Powell &amp; Glenn</a> and will be enveloped in landscaping by <a href="https://www.apartments.com.au/landscape-architect/acre">Acre</a>. It was the position within the context to the park that drove the design of the building, with 70 per cent of the apartments overlook the 28-hectare space complete with&nbsp;walking trails, ovals, and playgrounds.

“Caulfield Park isn’t a typical recreational space, it has a generosity and nuance in its layering of trees and light,” said Ed Glenn, Principal at Powell &amp; Glenn.

“Our aim was to create a building that feels grounded and connected, with spaces that open to the park and unfold with light. The architecture provides a sense of refuge and prospect, balancing intimate privacy with expansive views."

&nbsp;

[smartcode_project:default project_id=145454 project_image_fid=352400]

The architecture is defined by sculptural columns that flare like tree trunks, cascading greenery by Acre that softens the façade, and interior spaces by Powell &amp; Glenn’s Clementine Jacobs that use stone, timber, and brass finishes designed to age beautifully over time.

“The Parker is about connection where the building meets the park, people meet nature, and elevated design meets everyday life,” said Brett Robinson, Creative Director of Acre.

“We’ve created lush, year-round gardens that drape the building, softening its form and bringing the outdoors in. Every balcony and outdoor space is treated as an intimate ‘room’ framed by planting, texture, and movement. Sustainability is about timelessness; using robust, natural materials and drought-tolerant plantings that endure.”

[smartcode_project:default project_id=145454 project_image_fid=353657]

The Parker is Abadeen's second Melbourne apartment development, following the successful Malea, on Central Park in Malvern, which recently completed its construction.

“The Parker offers something truly unique; design elegance, community connection, and green space at your door,” Leoncelli added.

“It’s the kind of place you dream about, then realise you can actually live in.”

[smartcode_project_cta:default project_id=145454]

Joel Robinson

Abadeen launches The Parker in Caulfield North, secures $6.25 million sub-penthouse sale

It’s been 15 long years since the former Balmain Leagues Club was open to the public. The large 7,330 sqm Victoria Road site had grown progressively more derelict since the doors to the former club shut back in 2010.

Earlier this year, the vertically integrated developer PERIFA, part of the Versatile Group of companies, stepped in and acquired the site, quickly getting to work on construction through its building business Versatile Construction.

PERIFA teamed up with financier Mitsubishi Estate Asia to create <a href="https://www.apartments.com.au/new-apartments/rozelle-village-rozelle-152-victoria-road-rozelle-nsw-2039">Rozelle Village</a>, a new community heart of the charming inner west suburb. The mixed-use precinct will not only be home to around 150 one-, two-, and three-bedroom apartments, but also feature a fully activated ground plane with extensive hospitality venues and retail spaces.

[smartcode_project:default project_id=8142 project_image_fid=338]

A new club will replace the old Balmain Leagues Club. The public plaza will include a range of new food and hospitality venues, a community art studio, and a retail precinct anchored by a full-line supermarket, a first for the peninsula.

The apartments will be spread across three interconnected buildings designed by Studio SC, with interiors by SJB.

[smartcode_project:default project_id=8142 project_image_fid=335]

Buyers weren’t prepared to wait any longer to purchase. When it was time to start selling the development, PERIFA and SRM Residential had buyers queuing out of the display suite door. They secured over 40 sales on launch, including several high-end three-bedroom apartments with sales reaching up to $6.9 million.

Demand has been driven largely by local owner-occupiers who have had <a href="https://www.apartments.com.au/developments/rozelle-nsw-2039">Rozelle</a><a href="https://www.apartments.com.au/new-apartments/rozelle-village-rozelle-152-victoria-road-rozelle-nsw-2039"> Village</a> on their radar for some time, many of them already living in apartments and looking to upgrade without giving up lifestyle, walkability, or views.

[smartcode_project:default project_id=8142 project_image_fid=325]

Perilli, Co-Founder and Managing Director of PERIFA and Versatile Group, said the community has had to put up with a derelict site on their doorstep for too long.

“The Balmain Leagues Club in Rozelle, which closed in 2010 to make way for the NSW Government Metro Transport Project, was once a hub for local families to come together and enjoy entertainment and hospitality. We’re delighted to embark on a new era for the site, together with our partners Mitsubishi Estate Asia,"&nbsp;Perilli said.

"Our shared vision for <a href="https://www.apartments.com.au/new-apartments/rozelle-village-rozelle-152-victoria-road-rozelle-nsw-2039">Rozelle Village</a> is to create a mixed-use precinct that is thoughtfully designed and caters to new residents and the community alike. It will be a major meeting place for the community that embraces the unique character of the Balmain/Rozelle peninsula, while helping to shape its next chapter.”

[smartcode_project:default project_id=8142 project_image_fid=326]

The residential offering will cater to downsizers, families, and local owner-occupiers, with an emphasis on larger floorplans, high-quality finishes, and expansive views across Iron Cove, Sydney Harbour, and the Parramatta River.

Residents will have private access to a rooftop pool, taking in the views, a rooftop yoga lawn, and podium level gardens.

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From leagues club to lifestyle precint: Inside Rozelle Village 

Roberts Co has entered a new phase of growth following its acquisition by Arada, one of the world’s fastest-growing property developers in Australia.

The acquisition is supported by a $50 million capital injection into Roberts Co’s Australian balance sheet, consisting of the previously announced $25 million recapitalisation and an additional $25 million in new funding from Arada.

This investment strengthens Roberts Co’s financial position, stabilises operations, and provides the foundation for strategic expansion beyond its New South Wales base, with a focus on new opportunities in Queensland, including the Brisbane and Gold Coast regions.

With Arada’s international resources and financial backing, Roberts Co will broaden its portfolio across residential, commercial, and infrastructure sectors, reinforcing its strong market position in New South Wales and setting itself to capture growth in one of Australia’s most dynamic construction markets.

Ahmed Alkhoshaibi, Group CEO of Arada, said Roberts Co has a proud Australian heritage, an outstanding delivery record, and a strong reputation for collaboration with clients and partners.

"By combining this expertise with Arada’s global scale and financial capacity, we are creating a platform for sustained growth in the Australian market,"&nbsp;Alkhoshaibi said.

“Our $50 million capital injection, including new funds from Arada, underlines our commitment to both stabilise and expand Roberts Co’s operations, particularly into the fast-growing Queensland market. We see significant potential in South-East Queensland’s pipeline and are confident Roberts Co is well placed to deliver lasting value for clients and communities.”

George Kostas, CEO of Roberts Co, said Queensland, and particularly South-East Queensland, is one of the most active and opportunity-rich regions in Australia right now.

"The lead-up to the Brisbane 2032 Olympic Games will bring unprecedented investment across housing, transport, and infrastructure. Roberts Co is eager to play a major role in that transformation and secure a meaningful share of this fast-growing market.”

Arada pours more funds into Roberts Co, flags expansion into South East Queensland construction market

<a href="https://www.apartments.com.au/developments/hurstville-nsw-2220">Hurstville</a> has quietly become one of Sydney’s most resilient property markets. Supported by strong transport links, infrastructure investment and a growing multicultural community, the St George hub continues to outperform much of the metropolitan market for both capital and rental returns.

According to Positus Property Investment, Hurstville now ranks among Sydney’s top performers for yield consistency, underpinned by population growth of nearly five per cent since 2021 and persistently low vacancy rates.&nbsp;

Limited new supply is tightening the market further - new dwelling approvals have fallen from close to 600 to under 200 in FY25, a structural shortfall that’s placing upward pressure on rents and resale values.

[smartcode_project:default project_id=149850 project_image_fid=278]

As one of the final residential stages in the Kempt Field precinct anchored by Woolworths, <a href="https://www.apartments.com.au/developers/the-one-collection">The One Collection</a>'s <a href="https://www.apartments.com.au/new-apartments/horizon-hurstville-6-jack-brabham-drive-hurstville-nsw-2220">Horizon</a> represents a rare opportunity to buy into a location experiencing both infrastructure-led growth and constrained supply&nbsp;- now made even more compelling with a limited-time five per cent deposit and matching rebate incentive.

Positus notes that the suburb’s combination of “relative affordability, low vacancy, and rising population” is creating a recipe for continued rental growth and capital appreciation. Weekly rents are increasing faster than strata and outgoings, with two-bedroom apartments seeing the deepest tenant demand - supporting healthy yield margins even after costs.

[smartcode_project:default project_id=149850 project_image_fid=281]

Horizon prices begin from $668,000, with one, two, and three-bedroom apartments offering flexible entry points for investors.&nbsp;

The project’s location, a short walk to Hurstville Station, Westfield, and an upcoming dining laneway, St Clair Lane, underscores its liquidity and day-to-day convenience.&nbsp;

A 19-minute express train connects residents to the Sydney CBD, while arterial upgrades such as the M6 and WestConnex further enhance connectivity.

[smartcode_project:default project_id=149850 project_image_fid=275]

Designed by <a href="https://www.apartments.com.au/architects/dko-architecture">DKO Architecture</a>, Horizon’s soft, organic façade mirrors the parkland of Kempt Field, while interiors prioritise light, durability, and smart functionality.&nbsp;

Each home features Smeg appliances, smart home automation, and generous balconies overlooking the bay and skyline.&nbsp;

Amenities include a gym, sauna, games room, meditation deck, and landscaped courtyards, with wellness and social spaces designed to foster community.

[smartcode_project:default project_id=149850 project_image_fid=279]

From an investment perspective, Horizon offers what Positus describes as a “value and income sweet spot.” At an average entry price around $745,000 and yields near five per cent, Hurstville units remain roughly $200,000 below comparable inner-west suburbs, allowing investors to capture metro proximity without inner-city risk exposure.

Horizon will deliver 179 one, two, and three-bedroom apartments above St Clair Lane.&nbsp;<a href="https://www.apartments.com.au/builders/masscon">Masscon</a> is on site moving its way up the building, which is scheduled for completion in late 2026, with move-in expected shortly after.

One Collection is currently offering a five per cent deposit incentive for a limited time.

[smartcode_project_cta:default project_id=149850]

The One Collection opens new investment window at Horizon Hurstville with limited-time incentives

Oliver Hume

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The real estate sales and marketing company Oliver Hume has appointed Julian Coppini as chief executive officer to its project marketing division. 
Mr Coppini, 41, is currently chief operating officer of project marketing.
he first joined the company as chief financial officer in 2015. 
As chief executive officer – project marketing, Mr Coppini will be responsible for a team of more than 100 employees managing a portfolio of projects across Victoria and South East Queensland valued at more than $5 billion.
Oliver Hume currently manages sales and marketing for 40 projects on behalf of more than 20 developers across the country. 
Corporation group managing director Michael Duster said the appointment recognised Mr Coppini’s contribution to the business over the last five years.
“Julian has done an outstanding job since joining Oliver Hume in February 2015 and will be focused on leading the Project Marketing team as well as driving technology innovation in the company's systems, processes and workflows,” he said. 
“Julian has provided strong leadership over recent months as the business adjusted to the coronavirus crisis and is the right person to lead us into the future.” 
Oliver Hume specialises in the delivery of new residential property developments throughout Australia. For over 65 years, the company has been offering expert services to the development industry including project marketing, project and corporate advisory, property fund syndication, development site sales and acquisitions and property and asset management. 
Mr Coppini was appointed chief financial officer of the Oliver Hume group in early 2015 before being appointed chief operating officer of the company’s real estate agency business (Project Marketing division) in early 2016.
After graduating from RMIT with a bachelor of business, Julian commenced his career with leading accounting firm KPMG, where he spent seven years in the assurance division primarily focusing on the property industry.
He was appointed group financial controller of listed pharma group Sigma Pharmaceuticals in 2007 before being appointed in 2010 as chief financial officer of Australia’s largest privately owned construction development company, Grocon Pty Ltd.
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j.ballantyne1990-6AQqhLzZaK

Oliver Hume appoints Julian Coppini as project marketing division boss

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The property services group Oliver Hume has added more than $1.5 billion worth of new project land and apartment sales to its pipeline since Christmas.
The company’s developer clients are planning to bring a host of new projects to the market over coming months. 
So far in 2019 the company has been appointed to advise on 10 new projects by eight different developers across Melbourne and South East Queensland. The projects have a total sales value in excess of $1.5 billion.  
Oliver Hume Chief Operating Officer Julian Coppini (pictured below) said the new appointments reflected the company’s proven ability to understand a range of markets and provide developers with research and insights that deliver clear competitive advantage.
<img src="https://www.urban.com.au/images/2019/4/26/Julian%20Coppini.jpeg" alt="">
“In tight markets, understanding consumer trends is absolutely critical,” Coppini said.
“With more than 40 projects across the country in our portfolio we can deliver unmatched insights into not just the sales and marketing strategy but underlying project planning.
“Developing the correct product mix for the local market based on the latest demographic research, having an effective display village strategy and access to a large network of builders are just some of the areas where we add value and why more developers are choosing Oliver Hume.”  
In Victoria, the new appointments include 72 apartments at the East Side Village project at Hawthorn East (pictured top), 220 homesites ($55 million) at Maddingley for developer Werribee Vale Developments and an infill project at Greenvale with projected total sales of $9 million.  
The company is also preparing to launch two major new masterplanned communities in 2019 for long term client Villawood at Lara (1,179 lots, $300 million) and Sunbury (2,000 lots, $800 million). 
In Queensland, the company this year has been appointed to sell the balance of Tribeca’s $25 million OTTO project at Coomera; the $135 million, 600-lot Carver’s Reach project at Park Ridge for Golden Gate Property; the Arcadia Park Ridge project for developer Goldengrove; and a soon-to-be-launched project at Ripley. 
The company is also preparing to launch a major marketing campaign for Oliver Hume Property Fund’s The Verge project at Logan Reserve.  
Coppini said that despite recent softer market conditions in Melbourne and Sydney, developers were still bringing new projects to market. 
“The Melbourne and Sydney markets have been under pressure for the last nine months but we are still seeing quality developers, with good product, bring new projects to market,” he said.
“Developers that are able to adapt to the market and compete strongly are still well positioned to attract financeable buyers.
“In Victoria, where prices and volumes have been under the most pressure, there has been a distinct pivot by buyers to focus on small blocks and townhouse product. These more affordable options present less finance and valuation risk and are selling as fast as they can be made available.”
He said townhouses were becoming the preferred option for many buyers across inner, middle and outer Melbourne areas as the provide an affordable alternative to established housing. 
In Queensland, where the market has remained relatively stable over the last 12 months, the company has secured a number of new local developers as clients and extended its relationship with Defence Housing Australia (DHA). 
“With strong interstate migration, a stable economy and plenty of new infrastructure on the way we are quite optimistic about the South East Queensland market and that is manifesting in the number of developers pushing ahead with new projects,” Coppini said.
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Property services group Oliver Hume wins $1.5 billion of new projects

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Oliver Hume, one of Australia's largest privately owned real estate groups, has listed a major Brisbane project site for sale.
Its listing comes as the company reports a $2.2 million loss in its last financial year.
The loss, which follow the prior years profit of $10 million, came as a result of falling sales and land write-downs, according to Fairfax Media who went onto quote "insiders" as to the cause.
However a spokesperson for Oliver Hume wouldn't be drawn on the allegations of a "dramatic fall in the company's fortunes."
The accounts showed write-downs for its land, redundancies, and $3.2 million in sales commission cancellations.
Offers on 32 Cribb Street, Milton close today through Cushman and Wakefield.
Set on 3,479 sqm the parcel was valued in June last year at $11.5 million.
The holding has three street frontages.
It is currently approved for 260 units and 1,225sqm of retail accommodation.
Situated within access of all forms of public transport, retail amenity, Brisbane River and the CBD the property is code assessable for 20 levels and a variety of outcomes including commercial, retail and residential uses.
"Its current improvements allow holding income during development planning time frames," the agents advise.
The property last sold in 2014 by the Qld government for $13,706,520.
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Oliver Hume place Brisbane site on market

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Immigrants are underpinning Australia's largest house and land market, Oliver Hume research suggests.
"Any cut to immigration would have a negative momentum in the market," Oliver Hume head of research George Bougias has said.
Oliver Hume's latest national land market report shows that Melbourne's rising prices are encouraging a larger proportion of Indian-born Australians, who have been overwhelmingly based in Melbourne, to go to Queensland.
<div>
"What we're seeing now is that 10 per cent of our buyers in Queensland are Indian-born," Mr Bougias said.
</div>
<div>
"South-east Queensland is becoming more like Melbourne and Sydney in some respects – from employment, whether professional or white-collar workers. Queensland today is very different to what it was 20 years ago."
<div>
The report found more than 65 per cent of second-quarter greenfield land sales in Melbourne to buyers born outside Australia.
The proportion has come back from its peak of 77 per cent last year, Bougias told Fairfax Media, who noted broadening in the type of buyers, including owner-occupier and downsizers, was occurring in the largest trend in greenfields buyers – Indian-born immigrants.
</div>
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Immigrants are underpinning Melbourne's land boom: Oliver Hume

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The average time on the market for new land in Melbourne’s growth corridors has dropped below 60 days as the current upswing continues to gather pace, according to research by property group Oliver Hume.
The research, compiled from analysing trends at nearly 200 projects throughout Victoria, shows the average time on market for land in Melbourne in the final quarter (three months to end of December) of 2016 was just 1.9 months, the lowest ever recorded.
Demand for land is also pushing prices higher and making lots smaller, with the average price per sqm of land in the city’s growth corridors now exceeding $570/sqm in the December quarter 2016.
The median price of land reached $239,000 in the final quarter of 2016, up over 8% from $221,000 in the September quarter 2016. 
Over the same period the median lot size declined from 427sqm to 416sqm.
With the exception of the first quarter of 2015, the average time on market has now fallen or remained steady in every quarter since the third quarter of 2013, after peaking in the current cycle at 6.6 at the end of 2012.
The statistic measures the period from when a piece of land is released for sale by a developer until it is contracted by a purchaser.
Oliver Hume Research Manager George Bougias said affordability, record population growth and continued low interest rates remained the key drivers of demand.
“Despite the increases we have seen over recent years Melbourne is still below many other regions in Australia,” he said.
“With buyers having similar access to low interest rates, an improving economic and jobs outlook in Victoria and Melbourne’s relative affordability is ensuring the city keeps coming up the winner.”
Mr Bougias said Victoria’s population growth was a key underlying factor in the demand for land.
Figures recently-released by the Australian Bureau of Statistics show that Victoria’s population is now larger than ever before and looks set to continue growing strongly.
In the year to 30 June 2016, the state’s population grew by over 123,000 people (2.1%).
Victoria recorded the fastest population growth of all states and territories, adding more people than any other jurisdiction.
This robust population growth is expected to continue with Victoria’s population projected to hit 7 million by 2024.
Mr Bougias said the market had now spent essentially three years below the 3-5 months that Oliver Hume considers ‘equilibrium’, where supply is largely meeting demand.
Oliver Hume Director Paul Ciprian said while competition had kept prices in check from 2012 to 2015, the last 12 months has seen demand impact prices and average size.
“With prices and sizes going in different direction we have seen a sharp kick in the average price per square metre, up over 11% in 12 months and over 23% in the last two years,” he said.
“These price increases may moderate demand in the medium term but we do not see any macro issues that will impact the trend in the short term,” he said.
“So we expect prices to continue rising throughout 2017.”
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Melbourne building block land boom gathers pace

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Flemington Road is set to receive another substantial apartment tower, adding to the emerging cluster of residential projects that are taking shape along boulevard.

Property syndication and investment manager Oliver Hume Property Funds is driving the development, which will be known as The Principal. Located at 69 Flemington Road, The Principal joins another nearby Oliver Hume project dubbed Nord at 81 Flemington Road which is well into construction.

The Principal will replace a low-rise commercial building currently across the 1,042sqm site, which also fronts Villiers Street.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/flemingtonrd01-99f017e00f_1_0.jpg" rel="gallery-all" title="The approved scheme for 67-73 Flemington Road. Image courtesy David Watson Architect"><img alt="" class="image-article-full-width-580px" height="348" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/flemingtonrd01-99f017e00f_1_0.jpg?itok=YZkfO3CH" title="The approved scheme for 67-73 Flemington Road. Image courtesy David Watson Architect" width="580"></a>

<figcaption>The approved scheme for 67-73 Flemington Road. Image courtesy David Watson Architect</figcaption></figure>67-73 Flemington Road was <a href="/news/flemington-roads-apartment-surge-gains-momentum">highlighted by Urban.com.au last year</a> as a project on behalf of Obiter Investments Pty Ltd which was listed as the proponent at the time. Lodged with Melbourne City Council during August 2014, the application gained final approval only last month.

Designed by David Watson Architects, the development carried a nominal value of $40 million and featured 165 apartments (82 x 1BR, 80 x 2BR, and 3 x 3BR) within a 15/16 levels tower reaching 50.29 metres. 115 car parking spaces and 100 bicycle spaces were included over both basement and lower ground levels.

While it is possible that design changes have been made to the initial scheme, The Principal will still contain 162 one, two and three bedroom apartments and two penthouses over 15 levels according to the project website.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image52_0.jpg" rel="gallery-all" title="Apartments are making their mark along Flemington Road"><img alt="" class="image-article-full-width-580px" height="321" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image52_0.jpg?itok=VmoOO-zK" title="Apartments are making their mark along Flemington Road" width="580"></a>

<figcaption>Apartments are making their mark along Flemington Road</figcaption></figure>The Principal's 164 dwellings will join a handful of new apartment projects fronting Flemington Road. Currently there is in excess of 700 apartments under construction over three separate developments, namely <a href="/buildings/north-19-flemington-road-north-melbourne">North</a>, <a href="/buildings/nord-melbourne-81-flemington-road-north-melbourne">Nord</a> and <a href="/buildings/helio-91-flemington-road-north-melbourne">Helio</a>.

Incidentally should The Principal remain true to the above render, it will become the fifth apartment project to front Flemington Road with a black glazed exterior, resulting in a decidedly brooding entry point to Carlton and Melbourne's CBD from the North West.

Future apartment projects set to grace Flemington Road include the recently sold <a href="/developments/north-melbourne-vic-3051">3-5 Bedford Place</a> and an adjoining 1200sqm site on the Haymarket roundabout which is now with Fortius and Melbourne architecture firm Metier3.
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