The importance of 10-year Latent Defects Insurance was not lost on first home buyers Mason Davis and his partner Chloe, who recently secured an apartment at Infinity Park in Norwest, which came with the sought-after insurance policy offered by Resilience Insurance.

The couple found it “hugely reassuring” compared to other new developments. It is the only project in the area offering a 10-year policy that protects purchasers from any structural or waterproofing defects for 10 years post-completion of the building.

[smartcode_project:default project_id=94408 project_image_fid=360032]

Developer Haitchin Group is approaching completion of the 290-apartment development.

Robert Tasevski, General Manager at Haitchin Group, says they are seeing buyers place a high value on certainty, certainty of build quality, certainty of delivery timeframes and certainty around what they’re buying into.

“Being able to offer a 10-year Latent Defects Insurance policy, alongside a project that is nearing completion, provides a level of reassurance that’s increasingly important for first-time purchasers.”

[smartcode_project:default project_id=94408 project_image_fid=360040]

Another key driver in Mason and Chloe’s purchase was the proximity to Norwest Metro, which they called a “game-changer” for living in Norwest.

“The extended Sydney Metro Line is a game-changer for the area, providing greater and faster connectivity from Norwest to the CBD,” Davis said. “The reduced commute times to the CBD and other major business hubs have made Norwest highly attractive from an investment perspective. People can now get to Sydney’s CBD in just over 30 minutes, which for those who rent or live here is important for work-life balance.”

[smartcode_project:default project_id=94408 project_image_fid=360002]

PRD Norwest Director David Inkster noted that several buyer types, what he describes as ‘investor-occupiers’ like Mason and Chloe, those who invest now and plan to live in the apartment in later years, have been securing apartments based on forecasts of capital growth in properties surrounding Metro stations.

“We’re seeing a growing cohort of buyers who are happy to invest now with the intention of living in the apartment later,” Inkster said. “The Metro has fundamentally changed how people view Norwest, reduced commute times and improved connectivity are driving stronger long-term confidence in the area.”

Recent research supports this view, with data indicating that apartments located along the North West Metro Line have outperformed comparable suburbs over the past decade. Improved transport connectivity has been a key driver, alongside population growth and increasing demand for higher-density housing near stations.

[smartcode_project:default project_id=94408 project_image_fid=360033]

Construction of the 290-unit development by Haitchin Group is approaching completion, and will welcome buyers in mid-2026.

When completed, <a href="https://www.apartments.com.au/new-apartments/infinity-park-residential-8-maitland-place-norwest-nsw-2153">Infinity Park</a> will comprise three residential buildings: the 25-storey Marque tower and two low-rise buildings, Alpha and Omega, delivering a mix of one-, two- and three-bedroom apartments and penthouses.

[smartcode_project:default project_id=94408 project_image_fid=360043]

The development also includes a seven-storey commercial building opposite the residential precinct, featuring strata commercial suites and a rooftop dining venue by chef Joshua Mason.

The residential precinct has been designed by Turner, with a focus on larger apartment formats and shared amenities intended to support long-term occupancy. A resort-style lagoon pool, extensive landscaping, rooftop gardens and communal spaces form the centre of the development, positioning Infinity Park as a lifestyle-led residential offering within Norwest’s evolving town centre.

[smartcode_project_cta:default project_id=94408]

Joel Robinson

Latent Defects Insurance and Sydney Metro drives buyers to Infinity Park, Norwest

The first stage of Frasers Property Australia’s <a href="https://www.apartments.com.au/buildings/bradmill-yarraville-355-359-francis-street-yarraville-vic-3013">Bradmill Yarraville</a> has reached completion, marking an early milestone in the long-term regeneration of the former Bradmill denim factory site in Melbourne’s inner west.

Stage one delivers 44 all-electric townhomes designed by <a href="https://www.apartments.com.au/architects/rothelowman">Rothelowman</a>, forming the initial residential component of the 26-hectare masterplanned neighbourhood, which is set to eventually accommodate around 1,500 homes.

The completed homes comprise three and four-bedroom configurations across two and three levels, responding primarily to family and owner-occupier demand in a suburb where new housing supply has historically been limited.&nbsp;

[smartcode_project:default project_id=134727 project_image_fid=356029]

Sustainability has been a defining feature of the first stage, with all residences delivered as fully electric and the broader project holding a 6 Star Green Star Communities rating from the Green Building Council of Australia.

Rather than being delivered in isolation, stage one has been designed to integrate with the wider Bradmill Yarraville vision, which places equal emphasis on housing, green space, and shared amenity.&nbsp;

A future landscaped linear park is planned to connect the completed townhomes with neighbouring McIvor Reserve, foreshadowing the open-space network that will ultimately extend across the precinct.

[smartcode_project:default project_id=134727 project_image_fid=311282]

<a href="https://www.apartments.com.au/developers/frasers-property">Frasers Property Australia</a> has positioned Bradmill as a community-led regeneration project, drawing on the site’s industrial heritage while introducing new residential and social infrastructure.&nbsp;

Future stages will centre around Bradmill Quarter, a mixed-use precinct planned to include a full-line Woolworths Supermarket, childcare and medical services, specialty retail, and hospitality offerings arranged around a central public plaza known as The Arbory.

Adaptive reuse also plays a central role in the broader development, with the heritage-listed Proofing Building and Boiler House earmarked for transformation into resident-focused wellness, co-working, and social spaces under the Bradmill Social banner. These facilities are expected to be delivered progressively as later stages come online.

[smartcode_project:default project_id=134727 project_image_fid=311277]

Located around 7.5 kilometres from Melbourne’s CBD, Bradmill Yarraville sits within an established residential catchment known for its village-scale retail, access to public transport, and proximity to education and open space.&nbsp;

The completion of the first stage signals the transition from planning to lived reality, providing early residents with a foothold in what will become one of the inner west’s largest urban renewal projects over the coming decade.

[smartcode_project_cta:default project_id=134727]

Bradmill Yarraville’s first stage townhomes complete as inner-west regeneration takes shape

Bayside remains one of Melbourne’s most resilient residential markets, with its middle-ring suburbs, stretching from Brighton through to Beaumaris, continuing to see strong demand from long-time locals who do not want to leave the region.

While larger homes have long defined the streetscapes, the past few years have brought a clear shift towards smaller-scale, design-led developments tailored to the needs of the Bayside local. According to the latest ABS Census data, nearly 40 per cent of Bayside’s 110,000 residents are over 50. While there is no strictly defined age at which people downsize, 50 is often a point where those who had children in their 30s begin to see them leave the family home.

<a href="https://www.apartments.com.au/project-marketer/noorden">Noorden</a> Real Estate director David Lamond says downsizers make up the majority of his enquiries, with buyers prioritising local amenity and low maintenance over sheer size.

“Those approaching 60 who have been in the property market for two to three decades do not need to wait any longer to downsize,” Lamond says. “They have been through several market cycles, and their homes have multiplied in value four or five times over that period. Good-quality new homes are coming to Bayside, allowing long-time locals to stay in the area while moving into something more manageable and at a small percentage? of the price of their now oversized and under-used family home.”

[smartcode_project:default project_id=140140 project_image_fid=219620]

All buyers at <a href="https://www.apartments.com.au/new-townhouses/marlu-hampton-29-service-street-hampton-vic-3188">Marlu Hampton</a>, a boutique development of just seven luxury townhomes by <a href="https://www.apartments.com.au/developers/thomas-constructions">Thomas Constructions</a> and designed by David Dubois, are local downsizers. The substantial homes, offering more than 260 square metres of internal space and a lift servicing all three levels, are attracting multi-generational families as well as households with older children preparing to leave home.

The project’s success is also closely tied to its walkable setting. From Service Street, it is an eight-minute stroll to Hampton’s dog-friendly beach, passing cafés such as Merry Men and Brown Cow, with the Sandringham Yacht Club just beyond. The area is also well served by parks, public and private schools, and the retail amenity of Hampton Street.

Four of the seven townhomes are already spoken for, ahead of their early 2027 completion.

[smartcode_project:default project_id=112854 project_image_fid=350992]

Elsewhere in Bayside, David Lamond is also seeing a different type of downsizer emerge. While many want something only slightly smaller than the family home, others are looking to significantly reduce their footprint.

“There is a cohort of downsizers who truly want to downsize,” David Lamond says. “They are seeking a lock-and-leave apartment where two or three bedrooms, space for entertaining, and a balcony are more than enough. They are redirecting the proceeds from their family home into superannuation, retirement planning or travel, rather than another large home.”

This trend is evident nearby at <a href="https://www.apartments.com.au/new-apartments/lumin-hampton-26-crisp-street-hampton-vic-3188">Luminè</a> on Crisp Street, a development of just 15 two and three-bedroom apartments. Located within walking distance of Hampton Beach and the everyday amenity of Hampton Street, it reflects the same underlying demand driving Marlu: highly liveable homes in familiar territory. Completion at Luminè is scheduled for early 2027, with prices starting from $1,175,000.

Why wait? Two paths to downsizing in Hampton

Architect-turned-developer Joe Adsett is set to create a new landmark on the Brisbane River.

Adsett, a longtime architect who has more recently turned his attention to designing and developing his own buildings, has filed plans for his latest project to date: a 23-storey tower comprising 90 “large-format” apartments on the corner of Coronation Drive and Lang Parade in Auchenflower.

The project, <a href="https://www.apartments.com.au/new-apartments/355-coronation-drive-auchenflower-qld-4066">dubbed Bloom</a>, would deliver a mix of 36 two-bedroom and 54 three-bedroom apartments, arranged within a sculptural tower rising above a publicly accessible ground-level landscape and lobby. The site occupies approximately 1,430 square metres and is identified as a landmark site under the Toowong–Auchenflower Neighbourhood Plan.

<img alt="First look: Plans lodged for landmark riverfront apartment tower at Auchenflower’s Coronation Drive bend" data-entity-type="file" data-entity-uuid="50ae7821-2c09-4f44-94d8-2185c5b968ef" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Auchenflower%20bdlg%20pers.png?VersionId=if5_VZhHJcMz7LvBS5sCfVkLNhVX9Dht" />

<a href="https://www.apartments.com.au/architects/joe-adsett-architects">Joe Adsett Architects</a>&nbsp;describes the building as a "response to both the riverfront setting and Brisbane’s subtropical climate" in the planning documentation submitted to the Brisbane City Council.

“Through its sculptural architectural expression and carefully considered landscape integration, the proposed development responds thoughtfully to its prominent riverfront setting while reinforcing the evolving urban character of Brisbane’s inner west," the architectural statement read.

The tower form is articulated by soft, undulating balcony edges and layered façades intended to reduce perceived bulk while maximising outlook toward the Brisbane River, the CBD and Mt Coot-tha. Integrated planting is proposed throughout the building, including within balconies and communal areas, with a shared rooftop terrace positioned at the crown of the building.

At ground level, the proposal includes a publicly accessible landscaped garden and pedestrian-focused open space at the corner of Coronation Drive and Lang Parade. A triple-height lobby and a near-10-metre-high void are proposed to maintain visibility and permeability through the site, reinforcing its role as a prominent arrival point to the Dunmore residential precinct.

<img alt="First look: Plans lodged for landmark riverfront apartment tower at Auchenflower’s Coronation Drive bend" data-entity-type="file" data-entity-uuid="9f1a055f-d6cd-424a-be35-a50a1e9b885d" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Auchenflower%20bdlg%20podium.png?VersionId=H0ZbsFDwHKYDTa2yzGHoq8mIQqZQ9m2M" />

Mewing Planning Consultants, in their Town Planning Assessment, describe the ground plane as a key public benefit of the scheme, stating that “an activated lobby and landscaped publicly accessible open space / outdoor garden is provided on ground level, offering a pleasant pedestrian experience to the site and reinforcing a sense of arrival to the Dunmore residential precinct.”

For future residents, the Milton ferry terminal is less than 400 metres from the front door, while the Bicentennial Bikeway runs within 50 metres of the site.

Adsett has delivered several projects since branching out into property development. He recently completed Rockpool Rainbow Bay, one of the most architecturally striking buildings in the area, as well as a luxury apartment development in Moffat Beach.

In Brisbane, the team is preparing to launch Amari Toowong, 28 three-bedroom apartments on Glen Road.

Joe Adsett scales up, proposes riverside apartment tower in Auchenflower

Australia’s largest private builder, <a href="https://www.apartments.com.au/builders/hutchinson-builders">Hutchinson Builders</a>, has locked into the commencement of construction on the fourth project being undertaken by seasoned Queensland developer <a href="https://www.apartments.com.au/developers/ss-projects">S&amp;S Projects</a> in Rainbow Bay.

Hutchinson will start construction early next year on the $250m residential project <a href="https://www.apartments.com.au/new-apartments/radia-rainbow-bay-271-boundary-street-coolangatta-qld-4225">Radia</a> after S&amp;S privately funded its own early works, demonstrating the group’s confidence in the southern Gold Coast property market.&nbsp;

[smartcode_project:default project_id=140491 project_image_fid=284544]

Radia is the fourth project undertaken by Paul Gedoun's S&amp;S Projects, following behind Flow Residences, Awaken Residences, and Esprit, which has helped transform the waterfront enclave into a premium lifestyle destination.

Situated on a 1,355 sqm site on Boundary Street, Radia will comprise just 38 two-, three-, four- and five-bedroom apartments across a 14-storey building. Prices start from $2.4 million.

“It’s fantastic to see Radia begin to take shape,” said Paul Gedoun, Founding Director of S&amp;S Projects.

“We chose to fund the early works because we are confident in the strength of the Gold Coast market and committed to delivering this project on time."

Gedoun described Rainbow as an "iconic location on the Gold Coast.

"There is such a high demand for residential projects, with buyers recognising the value and unrivalled lifestyle that’s on offer. To now have partnered with Hutchinson Builders, one of Australia’s most experienced contract builders, is an exceptional milestone for us, and signals the next stage of Radia.”

[smartcode_project:default project_id=140491 project_image_fid=284553]

Launched to the market in 2024, Radia has attracted strong interest from affluent, coastal mindned buyers, as well as downsizers and investors, looking for spacious apartment living in the Gold Coast’s premier coastal suburb.&nbsp;

Strategically located at 271 Boundary Street, Radia showcases panoramic 360-degree views of the surrounding coastline across both sides of the Queensland-New South Wales border, a rare feature in today’s market.

Anchored by wellness and balance, Radia will feature a lap pool with a heated magnesium spa, ice bath, infrared sauna, thermal room, steam room, gymnasium, residents’ lounge and private dining room.&nbsp;

[smartcode_project:default project_id=140491 project_image_fid=284543]

“Each amenity is designed to capitalise on the lifestyle of Rainbow Bay, ensuring residents can enjoy the relaxed coastal experience, the enclave is famous for,” Gedoun added.

“As we edge closer to getting off the ground backed by one of the country’s biggest builders, we believe Radia will become one of the Gold Coast’s most compelling opportunities for buyers looking to live the ultimate coastal lifestyle."

Hutchies is forecasting a late 2027 completion date.

[smartcode_project_cta:default project_id=140491]

S&S appoints Hutchies to build Radia Rainbow Bay apartments

Oliver Hume

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The real estate sales and marketing company Oliver Hume has appointed Julian Coppini as chief executive officer to its project marketing division. 
Mr Coppini, 41, is currently chief operating officer of project marketing.
he first joined the company as chief financial officer in 2015. 
As chief executive officer – project marketing, Mr Coppini will be responsible for a team of more than 100 employees managing a portfolio of projects across Victoria and South East Queensland valued at more than $5 billion.
Oliver Hume currently manages sales and marketing for 40 projects on behalf of more than 20 developers across the country. 
Corporation group managing director Michael Duster said the appointment recognised Mr Coppini’s contribution to the business over the last five years.
“Julian has done an outstanding job since joining Oliver Hume in February 2015 and will be focused on leading the Project Marketing team as well as driving technology innovation in the company's systems, processes and workflows,” he said. 
“Julian has provided strong leadership over recent months as the business adjusted to the coronavirus crisis and is the right person to lead us into the future.” 
Oliver Hume specialises in the delivery of new residential property developments throughout Australia. For over 65 years, the company has been offering expert services to the development industry including project marketing, project and corporate advisory, property fund syndication, development site sales and acquisitions and property and asset management. 
Mr Coppini was appointed chief financial officer of the Oliver Hume group in early 2015 before being appointed chief operating officer of the company’s real estate agency business (Project Marketing division) in early 2016.
After graduating from RMIT with a bachelor of business, Julian commenced his career with leading accounting firm KPMG, where he spent seven years in the assurance division primarily focusing on the property industry.
He was appointed group financial controller of listed pharma group Sigma Pharmaceuticals in 2007 before being appointed in 2010 as chief financial officer of Australia’s largest privately owned construction development company, Grocon Pty Ltd.
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j.ballantyne1990-6AQqhLzZaK

Oliver Hume appoints Julian Coppini as project marketing division boss

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The property services group Oliver Hume has added more than $1.5 billion worth of new project land and apartment sales to its pipeline since Christmas.
The company’s developer clients are planning to bring a host of new projects to the market over coming months. 
So far in 2019 the company has been appointed to advise on 10 new projects by eight different developers across Melbourne and South East Queensland. The projects have a total sales value in excess of $1.5 billion.  
Oliver Hume Chief Operating Officer Julian Coppini (pictured below) said the new appointments reflected the company’s proven ability to understand a range of markets and provide developers with research and insights that deliver clear competitive advantage.
<img src="https://www.urban.com.au/images/2019/4/26/Julian%20Coppini.jpeg" alt="">
“In tight markets, understanding consumer trends is absolutely critical,” Coppini said.
“With more than 40 projects across the country in our portfolio we can deliver unmatched insights into not just the sales and marketing strategy but underlying project planning.
“Developing the correct product mix for the local market based on the latest demographic research, having an effective display village strategy and access to a large network of builders are just some of the areas where we add value and why more developers are choosing Oliver Hume.”  
In Victoria, the new appointments include 72 apartments at the East Side Village project at Hawthorn East (pictured top), 220 homesites ($55 million) at Maddingley for developer Werribee Vale Developments and an infill project at Greenvale with projected total sales of $9 million.  
The company is also preparing to launch two major new masterplanned communities in 2019 for long term client Villawood at Lara (1,179 lots, $300 million) and Sunbury (2,000 lots, $800 million). 
In Queensland, the company this year has been appointed to sell the balance of Tribeca’s $25 million OTTO project at Coomera; the $135 million, 600-lot Carver’s Reach project at Park Ridge for Golden Gate Property; the Arcadia Park Ridge project for developer Goldengrove; and a soon-to-be-launched project at Ripley. 
The company is also preparing to launch a major marketing campaign for Oliver Hume Property Fund’s The Verge project at Logan Reserve.  
Coppini said that despite recent softer market conditions in Melbourne and Sydney, developers were still bringing new projects to market. 
“The Melbourne and Sydney markets have been under pressure for the last nine months but we are still seeing quality developers, with good product, bring new projects to market,” he said.
“Developers that are able to adapt to the market and compete strongly are still well positioned to attract financeable buyers.
“In Victoria, where prices and volumes have been under the most pressure, there has been a distinct pivot by buyers to focus on small blocks and townhouse product. These more affordable options present less finance and valuation risk and are selling as fast as they can be made available.”
He said townhouses were becoming the preferred option for many buyers across inner, middle and outer Melbourne areas as the provide an affordable alternative to established housing. 
In Queensland, where the market has remained relatively stable over the last 12 months, the company has secured a number of new local developers as clients and extended its relationship with Defence Housing Australia (DHA). 
“With strong interstate migration, a stable economy and plenty of new infrastructure on the way we are quite optimistic about the South East Queensland market and that is manifesting in the number of developers pushing ahead with new projects,” Coppini said.
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Property services group Oliver Hume wins $1.5 billion of new projects

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Oliver Hume, one of Australia's largest privately owned real estate groups, has listed a major Brisbane project site for sale.
Its listing comes as the company reports a $2.2 million loss in its last financial year.
The loss, which follow the prior years profit of $10 million, came as a result of falling sales and land write-downs, according to Fairfax Media who went onto quote "insiders" as to the cause.
However a spokesperson for Oliver Hume wouldn't be drawn on the allegations of a "dramatic fall in the company's fortunes."
The accounts showed write-downs for its land, redundancies, and $3.2 million in sales commission cancellations.
Offers on 32 Cribb Street, Milton close today through Cushman and Wakefield.
Set on 3,479 sqm the parcel was valued in June last year at $11.5 million.
The holding has three street frontages.
It is currently approved for 260 units and 1,225sqm of retail accommodation.
Situated within access of all forms of public transport, retail amenity, Brisbane River and the CBD the property is code assessable for 20 levels and a variety of outcomes including commercial, retail and residential uses.
"Its current improvements allow holding income during development planning time frames," the agents advise.
The property last sold in 2014 by the Qld government for $13,706,520.
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Oliver Hume place Brisbane site on market

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Immigrants are underpinning Australia's largest house and land market, Oliver Hume research suggests.
"Any cut to immigration would have a negative momentum in the market," Oliver Hume head of research George Bougias has said.
Oliver Hume's latest national land market report shows that Melbourne's rising prices are encouraging a larger proportion of Indian-born Australians, who have been overwhelmingly based in Melbourne, to go to Queensland.
<div>
"What we're seeing now is that 10 per cent of our buyers in Queensland are Indian-born," Mr Bougias said.
</div>
<div>
"South-east Queensland is becoming more like Melbourne and Sydney in some respects – from employment, whether professional or white-collar workers. Queensland today is very different to what it was 20 years ago."
<div>
The report found more than 65 per cent of second-quarter greenfield land sales in Melbourne to buyers born outside Australia.
The proportion has come back from its peak of 77 per cent last year, Bougias told Fairfax Media, who noted broadening in the type of buyers, including owner-occupier and downsizers, was occurring in the largest trend in greenfields buyers – Indian-born immigrants.
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Immigrants are underpinning Melbourne's land boom: Oliver Hume

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The average time on the market for new land in Melbourne’s growth corridors has dropped below 60 days as the current upswing continues to gather pace, according to research by property group Oliver Hume.
The research, compiled from analysing trends at nearly 200 projects throughout Victoria, shows the average time on market for land in Melbourne in the final quarter (three months to end of December) of 2016 was just 1.9 months, the lowest ever recorded.
Demand for land is also pushing prices higher and making lots smaller, with the average price per sqm of land in the city’s growth corridors now exceeding $570/sqm in the December quarter 2016.
The median price of land reached $239,000 in the final quarter of 2016, up over 8% from $221,000 in the September quarter 2016. 
Over the same period the median lot size declined from 427sqm to 416sqm.
With the exception of the first quarter of 2015, the average time on market has now fallen or remained steady in every quarter since the third quarter of 2013, after peaking in the current cycle at 6.6 at the end of 2012.
The statistic measures the period from when a piece of land is released for sale by a developer until it is contracted by a purchaser.
Oliver Hume Research Manager George Bougias said affordability, record population growth and continued low interest rates remained the key drivers of demand.
“Despite the increases we have seen over recent years Melbourne is still below many other regions in Australia,” he said.
“With buyers having similar access to low interest rates, an improving economic and jobs outlook in Victoria and Melbourne’s relative affordability is ensuring the city keeps coming up the winner.”
Mr Bougias said Victoria’s population growth was a key underlying factor in the demand for land.
Figures recently-released by the Australian Bureau of Statistics show that Victoria’s population is now larger than ever before and looks set to continue growing strongly.
In the year to 30 June 2016, the state’s population grew by over 123,000 people (2.1%).
Victoria recorded the fastest population growth of all states and territories, adding more people than any other jurisdiction.
This robust population growth is expected to continue with Victoria’s population projected to hit 7 million by 2024.
Mr Bougias said the market had now spent essentially three years below the 3-5 months that Oliver Hume considers ‘equilibrium’, where supply is largely meeting demand.
Oliver Hume Director Paul Ciprian said while competition had kept prices in check from 2012 to 2015, the last 12 months has seen demand impact prices and average size.
“With prices and sizes going in different direction we have seen a sharp kick in the average price per square metre, up over 11% in 12 months and over 23% in the last two years,” he said.
“These price increases may moderate demand in the medium term but we do not see any macro issues that will impact the trend in the short term,” he said.
“So we expect prices to continue rising throughout 2017.”
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Melbourne building block land boom gathers pace

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Flemington Road is set to receive another substantial apartment tower, adding to the emerging cluster of residential projects that are taking shape along boulevard.

Property syndication and investment manager Oliver Hume Property Funds is driving the development, which will be known as The Principal. Located at 69 Flemington Road, The Principal joins another nearby Oliver Hume project dubbed Nord at 81 Flemington Road which is well into construction.

The Principal will replace a low-rise commercial building currently across the 1,042sqm site, which also fronts Villiers Street.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/flemingtonrd01-99f017e00f_1_0.jpg" rel="gallery-all" title="The approved scheme for 67-73 Flemington Road. Image courtesy David Watson Architect"><img alt="" class="image-article-full-width-580px" height="348" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/flemingtonrd01-99f017e00f_1_0.jpg?itok=YZkfO3CH" title="The approved scheme for 67-73 Flemington Road. Image courtesy David Watson Architect" width="580"></a>

<figcaption>The approved scheme for 67-73 Flemington Road. Image courtesy David Watson Architect</figcaption></figure>67-73 Flemington Road was <a href="/news/flemington-roads-apartment-surge-gains-momentum">highlighted by Urban.com.au last year</a> as a project on behalf of Obiter Investments Pty Ltd which was listed as the proponent at the time. Lodged with Melbourne City Council during August 2014, the application gained final approval only last month.

Designed by David Watson Architects, the development carried a nominal value of $40 million and featured 165 apartments (82 x 1BR, 80 x 2BR, and 3 x 3BR) within a 15/16 levels tower reaching 50.29 metres. 115 car parking spaces and 100 bicycle spaces were included over both basement and lower ground levels.

While it is possible that design changes have been made to the initial scheme, The Principal will still contain 162 one, two and three bedroom apartments and two penthouses over 15 levels according to the project website.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image52_0.jpg" rel="gallery-all" title="Apartments are making their mark along Flemington Road"><img alt="" class="image-article-full-width-580px" height="321" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image52_0.jpg?itok=VmoOO-zK" title="Apartments are making their mark along Flemington Road" width="580"></a>

<figcaption>Apartments are making their mark along Flemington Road</figcaption></figure>The Principal's 164 dwellings will join a handful of new apartment projects fronting Flemington Road. Currently there is in excess of 700 apartments under construction over three separate developments, namely <a href="/buildings/north-19-flemington-road-north-melbourne">North</a>, <a href="/buildings/nord-melbourne-81-flemington-road-north-melbourne">Nord</a> and <a href="/buildings/helio-91-flemington-road-north-melbourne">Helio</a>.

Incidentally should The Principal remain true to the above render, it will become the fifth apartment project to front Flemington Road with a black glazed exterior, resulting in a decidedly brooding entry point to Carlton and Melbourne's CBD from the North West.

Future apartment projects set to grace Flemington Road include the recently sold <a href="/developments/north-melbourne-vic-3051">3-5 Bedford Place</a> and an adjoining 1200sqm site on the Haymarket roundabout which is now with Fortius and Melbourne architecture firm Metier3.
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