Repeat buyers are one of the strongest measures of confidence in any apartment development.

At <a href="https://www.apartments.com.au/new-apartments/era-newcastle-west-124-126-bull-street-newcastle-west-nsw-2302">ERA</a> in Newcastle West, some purchasers are returning to <a href="https://www.apartments.com.au/developers/gwh">GWH</a> after living at the developer's One Apartments. Their decision to purchase again was driven by the quality of life they found after moving into their first GWH home.

Keith Wilton had spent years living in a house in East Maitland before deciding it was time for a change. Apartment living had always been on his radar, but he was selective about what he wanted.

<iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" referrerpolicy="strict-origin-when-cross-origin" src="https://www.youtube.com/embed/FH_1EzB-1vs?si=XScVlP1ERsTDJoME" title="YouTube video player" width="560"></iframe>

"I had some boxes I wanted to tick," he says.

Keith points to the open-plan design, generous outdoor areas and considered inclusions as key reasons One Apartments worked for him.

“One of those things was a nice indoor open plan area, but also I wanted a nice outdoor open area that I could entertain on in summer or Christmases or birthdays,” he says.

He also found value in the smaller details, from integrated appliances to shared resident spaces including the pool, cinema and rooftop areas.

[smartcode_project:default project_id=135096 project_image_fid=356818]

After comparing several developments, he chose One Apartments because of GWH's longstanding local reputation and his own experience working with the developer on a commercial project more than a decade earlier.

"I knew that they were local, that the quality of the build was going to be up there. I'd looked at other apartment complexes around and close by, and I just knew that here was a better decision location wise."

Today, Keith says the move has completely changed how he experiences Newcastle.

"I enjoy living in this location because it's more of a lifestyle change. That Newcastle city living where you can walk to restaurants and bars and even beaches and parks and even shopping across the road."

[smartcode_project:default project_id=135096 project_image_fid=356828]

Beyond the location, he says it's the sense of community that has surprised him most.

"Everyone loves living here because they chose to live here, but everyone looks out for each other. It's a real great community feel here."

For Aimee and Lyle Goodman, the journey started almost by chance.

<iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" referrerpolicy="strict-origin-when-cross-origin" src="https://www.youtube.com/embed/tsioMLcnjas?si=zq-ys3JuWpfa5hFv" title="YouTube video player" width="560"></iframe>

The couple happened to be having coffee in Newcastle when they noticed the site where One Apartments was about to begin construction.

"We were aware GWH was planning a development," Aimee says. "We made one phone call and things moved pretty quickly after that."

As busy business owners, they initially thought apartment living would simply reduce the maintenance that came with larger homes. Instead, it fundamentally changed how they spent time together.

"We actually catch up more as a family now," Aimee says.

"We've had homes with big yards and lots of space, but everyone ended up in different rooms. Here we'll have dinner together, the kids can play, and we spend far more quality time together."

[smartcode_project:default project_id=135096 project_image_fid=356829]

Lyle says their confidence came from GWH's reputation within Newcastle's building industry.

"I know people who've worked across different apartment projects, and whenever GWH came up the feedback was always the same. They're rock solid. They're quality."

That confidence only grew throughout the buying process.

"One of the things that really impressed us with GWH was the whole process, was the communication," Lyle says. "It was consistent, it was regular, there was no problem if we had some weird questions, there was no problems in getting answers."

[smartcode_project:default project_id=135096 project_image_fid=351104]

Aimee says one moment stood out.

"The project actually finished on time. We realised we needed to hurry up and sell our house because everything was happening exactly when they said it would."

The positive experience at One Apartments ultimately gave all three buyers the confidence to purchase again with GWH, this time at ERA.

Their confidence reflects what many buyers are seeking in today's apartment market. Location remains important, but so too does certainty around delivery, quality and long-term liveability.

[smartcode_project:default project_id=135096 project_image_fid=356822]

ERA builds on those foundations with 280 one, two and three-bedroom apartments across two landmark towers in <a href="https://www.apartments.com.au/developments/newcastle-west-nsw-2302">Newcastle West</a>.&nbsp;

Designed by <a href="https://www.apartments.com.au/architects/fk-australia">Fender Katsalidis</a>, the project will include more than 2,000 square metres of resident amenities, including a resort-style pool, gym, sauna, private cinema and rooftop entertaining spaces overlooking the harbour and coastline.&nbsp;

The development is also within walking distance of the Newcastle Interchange, Honeysuckle, Darby Street, the harbour foreshore, restaurants, retail and the city’s beaches, continuing the walkable lifestyle that existing GWH buyers say has transformed how they live.

[smartcode_project:default project_id=135096 project_image_fid=356826]

For Keith, the appeal remains straightforward.

"You feel at home even before you've moved into your home."

For Aimee, the change is measured in time.

“I just felt like I had more time,” she says.

[smartcode_project:default project_id=135096 project_image_fid=351102]

Construction at ERA is now underway, with more than half of the residences already sold and limited two and three-bedroom apartments remaining in the East Tower release. Priced from $980,000 for two-bedroom residences and $1.46 million for three-bedroom residences, buyers can secure an apartment with a 10 per cent deposit, with premium homes offering ocean views from Level 8 and harbour views from Level 10.

ERA is also backed by Resilience Insurance's 10-year Latent Defects Insurance policy, providing protection against structural or waterproofing defects for 10 years after completion. The project is anticipated to be completed in early 2028.

[smartcode_project_cta:default project_id=135096]

Joel Robinson

From ONE to ERA: Why buyers are choosing GWH again in Newcastle West

Virgate Property Group is preparing to commence construction of Verdé, its new apartment development in Melbourne's Arts Precinct at Southbank, following a strong run of sales that has seen more than half of the project's 173 apartments secured.

Verdé has attracted a broad mix of first home buyers, owner-occupiers upgrading from nearby inner-city suburbs and investors, with younger owner-occupier couples aged between 28 and 45 accounting for the strongest enquiry. Many are already living in Southbank, South Melbourne, Albert Park, Port Melbourne, South Yarra and the CBD.

"Verdé is located in one of the most desirable pockets of southern Melbourne," Blair Property Group Director Darren Blair, who is managing sales at Verdé, said.

"It's within walking distance of the Arts Centre, Royal Botanic Gardens, Albert Park Lake, and Southbank's restaurants and retail. It's a great lifestyle location with strong amenity and liveability, which made it a very attractive choice for the project."

[smartcode_project:default project_id=4661 project_image_fid=372549]

Virgate was already familiar with the precinct, having previously delivered the successful Domain House development in neighbouring South Melbourne. That experience gave the developer confidence to acquire the Coventry Street site and continue expanding its presence in Melbourne's inner south.

"We had been keeping an eye on the site and the broader precinct for a few months before deciding to move forward with the acquisition," Virgate said.

The project was ultimately secured in 2020 following feasibility studies, planning assessments and due diligence, with the brief centred on delivering "a high-quality, considered design that feels both refined and fit for purpose."

[smartcode_project:default project_id=4661 project_image_fid=314259]

Designed by <a href="https://www.apartments.com.au/architects/bruce-henderson-architects">Bruce Henderson Architects</a>, Verdé comprises 173 one, two and three-bedroom apartments priced from $599,000. The architecture is distinguished by a faceted glass façade that responds to both the site's outlook and Melbourne's changing light conditions.

According to Bruce Henderson Architects, the coloured glazing gives the building a distinctive identity while also providing privacy and solar shading, with residences oriented to capture views across the bay, city skyline and surrounding parklands.

Inside, <a href="https://www.apartments.com.au/interior-designers/designoffice">DesignOffice</a> has created interiors focused on natural light, efficient planning and enduring materials. Apartments feature engineered oak flooring, natural stone benchtops, floor-to-ceiling glazing and SMEG appliances, while a restrained material palette aims to complement the expansive outlooks rather than compete with them.

[smartcode_project:default project_id=4661 project_image_fid=372550]

Resident amenity has also been designed around everyday functionality rather than occasional use. Facilities include a concierge-serviced lobby, residents' lounge with fireplace, library and co-working space, gym, terrace garden with barbecue facilities, ground-floor café, and package delivery management.

The project's location continues to be one of its strongest drawcards. Positioned on Coventry Street, Verdé sits within walking distance of the National Gallery of Victoria, Arts Centre Melbourne, Royal Botanic Gardens and Albert Park Lake, while Southbank's dining precinct, Sturt Street trams and the new ANZAC Station are all nearby. The surrounding education catchment also includes Melbourne Grammar, Melbourne Girls Grammar, Mac.Robertson Girls' High School and several major university campuses.

The sales team says buyers have responded particularly well to the combination of location, design quality and long-term liveability.

"They're responding really positively to the quality of the design, premium resident amenities and the uninterrupted views. Many also appreciate the location and how connected it is to everything they need."

The ability to secure stamp duty savings before completion has also been a key factor for purchasers, alongside the opportunity to personalise finishes ahead of settlement.

With construction set to commence soon and more than half the apartments already sold, Verdé enters its next phase as one of the Arts Precinct's more established apartment developments, offering remaining buyers an opportunity to secure a residence before construction advances further. Expected completion is scheduled for late 2027.

[smartcode_project_cta:default project_id=4661]

Virgate's Verdé Southbank moves toward construction as sales fly past halfway stage

Downsizer-focused apartment development Kooyongkoot in Hawthorn has been recognised at the 2026 Better Future Melbourne Design Awards, taking home Gold and Silver awards in two categories.

<a href="https://www.apartments.com.au/new-apartments/kooyongkoot-hawthorn-1-kooyongkoot-road-hawthorn-vic-3122">Kooyongkoot</a>, currently being delivered by developer PQD and designed by Cera Stribley, received Gold in the Interior Design – Proposed category and Silver in the Architecture – Proposed category.

The dual recognition reflects the design approach behind the boutique development on prestigious Kooyongkoot Road, where the focus has been on creating homes for downsizers seeking the space, quality and functionality of a detached house within a low-rise apartment building.

Rather than maximising apartment numbers, <a href="https://www.apartments.com.au/developers/pqd">PQD</a> and <a href="https://www.apartments.com.au/architects/cera-stribley-architects">Cera Stribley</a> limited the development to just 18 residences, allowing for larger floorplans, greater privacy, generous landscaping and expansive communal spaces.&nbsp;The majority of the apartments also benefit from corner aspects, allowing for dual sources of natural light.

Now around 70 per cent complete and on track for completion in November 2026, Kooyongkoot will comprise a mix of garden residences, ter​race apartments, sub-penthouses, and is crowned by two half-floor penthouses with direct lift access and private rooftop terraces.

[smartcode_project:default project_id=102717 project_image_fid=355297]

The Silver Award for Architecture recognised the way the building responds to its prominent corner position at the ent​rance to Hawthorn's Scotch Hill precinct, one of Melbourne's most established residential neighbourhoods.

Rather than competing with the grand homes that line Kooyongkoot Road, the architectural approach focused on restraint and longevity, using curved brickwork, generous landscaping and carefully considered proportions to integrate with the existing streetscape.

"The form feels fluid and timeless, as though shaped by the landscape itself – architecture that belongs, rather than competes," said Chris Stribley, Co-Founder and Managing Principal of Cera Stribley.

The judging submission also highlighted practical innovations throughout the building, including lift cores servicing only nine homes each, a central landscaped lightcourt designed to bring daylight and ventilation into the building, and fully enclosed private storage rooms with lighting, power and shelving to better accommodate residents transitioning from larger family homes.

[smartcode_project:default project_id=102717 project_image_fid=355293]

The Gold Award for Interior Design recognised the project's focus on long-term liveability rather than display-home aesthetics.

According to the awards submission, the interiors were designed from the inside out, prioritising how homes would function over decades of daily use through generous proportions, practical storage, durable natural materials and flexible layouts.

The specification includes natural stone throughout, upgraded acoustic glazing, V-ZUG appliances and fully enclosed storage rooms, alongside an amenity offering focused on wellness, entertainment and everyday convenience.&nbsp;

Residents will have access to a gym and yoga studio, a wellness centre featuring traditional and infrared saunas, a cold therapy shower and treatment room, as well as a residents' lounge and golf simulator/cinema room for entertainment.&nbsp;Kooyongkoot has also considered the everyday convenience of its residents by offering a private carwash and pet wash facilities on site as well as dedicated parcel lockers and oversized fully enclosed storage rooms.&nbsp;

[smartcode_project:default project_id=102717 project_image_fid=355303]

The project's attention to detail has already resonated with buyers. Earlier this year, Kooyongkoot recorded one of Boroondara's highest apartment sales when an $8 million penthouse was purchased by a Melbourne CEO downsizing from a nearby family home.

"Every detail feels deliberate, from the overall design down to the smallest touches," the purchaser said.

"The level of quality and refinement is exceptional, but what really sold it was how liveable it felt... It felt like a place where everything had been considered, not just a luxury building."

[smartcode_project:default project_id=102717 project_image_fid=355304]

Sustainability also formed a key part of both award submissions. Kooyongkoot is targeting a minimum 7.5-star NatHERS rating across all residences, supported by passive design principles, high-performance glazing, EV charging infrastructure, water reuse systems and a wellness model focused on lower-energy dry facilities rather than pools and large wet areas.

Located within walking distance of Scotch College, Methodist Ladies' College, Koo​yong Lawn Tennis Club, Aubur​n Village and Camberwell Junction, Kooyongkoot continues to target owner-occupiers looking to remain in Melbourne's inner east without compromising on space or quality. A limited selection of two, three and four-bedroom residences remains available, with prices starting from $1.9 million.

[smartcode_project_cta:default project_id=102717]

Kooyongkoot wins Gold and Silver at Better Future Melbourne Design Awards

New apartment supply has become increasingly constrained across <a href="https://www.apartments.com.au/developments/parramatta-nsw-2150">Parramatta</a> in recent years, with fewer projects progressing through to completion as development conditions have become more challenging.

It makes <a href="https://www.apartments.com.au/developers/novm">NOVM</a>'s 2021-completed <a href="https://www.apartments.com.au/buildings/the-lennox-parramatta-12-phillip-street-parramatta-nsw-2150">The Lennox</a> one of the most recently completed residential towers on the Parramatta River, and among the newest apartment developments in Sydney's second CBD.

With the project largely completed before the sharp escalation in construction costs and inflation following the pandemic, The Lennox is now offering pricing that would be difficult to replicate in a comparable new development in Parramatta today, or across much of Western Sydney.

The majority of the 413 apartments at The Lennox sold before and shortly after completion. A limited release of the remaining apartments has recently been brought to market by capital partner <a href="https://www.apartments.com.au/project-marketer/equitifund-group">Equitifund</a>, with entry-level pricing from $700,000 and two-bedroom apartments available from under $1 million.

Rising above the Parramatta River at 12 Phillip Street, The Lennox comprises one, two, three and four-bedroom apartments, appealing to first home buyers, young professionals, families, downsizers and interstate investors seeking a completed apartment in one of Australia's fastest-growing economic centres.

[smartcode_project:default project_id=5743 project_image_fid=372394]

Rather than positioning Parramatta as an alternative to Sydney's CBD, Equitifund believes the city has reached a point where it stands on its own merits.

"Parramatta is no longer simply an alternative to Sydney CBD, it's becoming a destination in its own right," Equitifund Executive Chairman Greg Huxley said.

"The Lennox captures that evolution with a level of quality and amenity that's difficult to match at its price point."

[smartcode_project:default project_id=5743 project_image_fid=953]

Designed by <a href="https://www.apartments.com.au/architects/marchese-partners">Marchese Partners</a>, the tower responds directly to its riverfront setting through expansive glazing and open-plan layouts that maximise views across the Parramatta River and city skyline. Interiors feature engineered timber flooring, stone benchtops, stainless steel appliances and floor-to-ceiling glazing, while generous balconies extend the living spaces outdoors.

Marchese Partners says the project was conceived to balance high-quality apartment living with practical, long-term functionality, pairing larger, efficient floorplans with amenities more commonly associated with five-star hotels.

That emphasis continues through the resident facilities, which include a 20-metre rooftop swimming pool, fully equipped gym and wellness spaces, full-time concierge, a residents' lounge, function room, private lifts, secure basement parking and rooftop communal areas overlooking the Parramatta River. Ground-floor boardwalk retail and dining further activate the riverfront and integrate the building into the surrounding public realm.

[smartcode_project:default project_id=5743 project_image_fid=925]

Australian housing and finance group Equitifund has secured the remaining apartments, believing there are few completed apartment opportunities in Parramatta that offer the same combination of location, amenity and pricing.

Equitifund National Sales Director Ben Hamblett says buyers are increasingly recognising that premium apartment living no longer needs to come with Sydney CBD pricing.

"The Lennox is where aspirational living becomes attainable," Hamblett said.

"Wake to river and mountain views, step into Sydney's Second CBD, and arrive home to resort-calibre amenities, all without the harbour price tag."

Hamblett says owner-occupiers are also attracted by the convenience of having Westfield Parramatta, Church Street's dining precinct, Parramatta Park, Riverside Theatres, Western Sydney University and major transport connections all within walking distance.

"At The Lennox, lifestyle is not an afterthought, it is the foundation."

[smartcode_project:default project_id=5743 project_image_fid=5374]

The Lennox places residents within walking distance of Parramatta Square, Westfield Parramatta, Church Street Eat Street, Parramatta Station, the ferry wharf, Light Rail, the future Sydney Metro West, Parramatta Park and CommBank Stadium, reinforcing Parramatta's position as one of Australia's most connected metropolitan centres outside Sydney's CBD.

Equitifund says buyers visiting the display suite consistently comment on the quality of the finishes, generous floorplans, river and skyline views, and the walkability of the location. The project has attracted a broad mix of local professionals, upsizers, downsizers, buyers relocating from Sydney's inner suburbs and interstate investors seeking long-term growth opportunities.

That demand aligns with Parramatta's continued evolution as an economic powerhouse. Equitifund Research and Market Insights specialist John Bekiaris says sustained population growth, infrastructure investment and expanding employment opportunities continue to support long-term housing demand across the city.

"Parramatta has evolved from a satellite city into one of Australia's most important economic centres. Population growth, infrastructure investment and employment are all supporting sustained long-term housing demand."

[smartcode_project_cta:default project_id=5743]

The apartment price gap drawing Sydney buyers west

A luxury beachfront apartment at Rainbow Bay has more than doubled in value since it sold off the plan six years ago, setting a new local apartment record in the process.

The three-bedroom apartment in the Flow development on Petrie Street, the first of four new projects locally by Paul Gedoun's S&amp;S Projects, has sold for $7.4 million, after originally selling for $3.27 million when the project launched in 2020.

The seventh-floor apartment, comprising 187 sqm of internal living space and a 54 sqm balcony overlooking Froggies Beach and Snapper Rocks, was purchased by a local family.

The transaction was negotiated by Pezet Matheson director Kerry Pezet and equates to more than $30,000 per sqm.

Pezet said the sale reflected the limited opportunities to buy into the boutique beachfront development.

"The sale highlights the rarity of opportunities within the boutique beachfront development, where residences seldom become available," Pezet said.

"Flow is one of the Gold Coast's most tightly held buildings. Buyers from our database move quickly when residences become available, and achieving an off-market sale at $7.4 million demonstrates the depth of demand for property of this calibre."

<img alt="Flow" data-entity-type="file" data-entity-uuid="c585b206-2130-4eee-a50c-3f27c51a7c70" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-06%20at%208.33.25%E2%80%AFPM.png?VersionId=m3pHRDV62Y3fvN.XQuQHq.52ilTWpRLf" />

Flow was the first of four luxury apartment developments delivered by Paul Gedoun's S&amp;S Projects at Rainbow Bay and was completed in 2023.

Positioned on the beachfront overlooking Snapper Rocks, the residence includes three bedrooms, three bathrooms, a powder room and views stretching north along the coastline towards Surfers Paradise.

Pezet Matheson Residential principal Mitchell Lambert said buyers continued to prioritise quality beachfront apartments in tightly held locations.

"Flow Residences offers a rare combination of elevated beachfront positioning, architectural excellence, comprehensive resident amenity and premium finishes, which is exactly what discerning purchasers are seeking," Lambert said.

"The transaction further reinforces Rainbow Bay's reputation as one of Australia's premier coastal lifestyle destinations, where limited supply and growing demand continue to support strong market performance."

Pezet Matheson originally marketed and sold out Flow off the plan, making the latest transaction a return to one of the project's original buyers.

Paul Gedoun is selling his third project, <a href="https://www.apartments.com.au/new-apartments/radia-rainbow-bay-271-boundary-street-coolangatta-qld-4225">Radia Rainbow Bay</a>, after recently completing, and selling out, <a href="https://www.apartments.com.au/buildings/esprit-217-227-boundary-street-coolangatta-qld-4225">Esprit</a>. He has plans for a <a href="https://www.apartments.com.au/news/qld/first-look-s-s-projects-proposes-88-apartment-wellness-tower-at-coolangattas-boundary-street">fourth building</a>, 88 apartments on <a href="https://www.apartments.com.au/new-apartments/209-213-boundary-street-coolangatta-qld-4225">Boundary Street</a>.

Rainbow Bay apartment doubles in price since off the plan sale during pandemic

Melbourne Luxury Apartments

The Melbourne property developer, Hive Properties, nailed their proposed design of The Gratis, a collection of the most luxurious residents in Deepdene.

Hive had Embrace Architects design the building, which features a metallic finish to concrete soffit, double glazed aluminium windows, and natural stone cladding.

The interiors of the 12 three-bedroom apartments were handled by the renowned designer&nbsp;Adele Bates.

<a href="/buildings/the-gratis-918-920-burke-road-deepdene" target="_blank"><img alt="" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/exterior_0.jpg" /></a>

Located on Burke Road in Melbourne&rsquo;s inner-eastern suburb of Deepdene, the residences boasts contemporary finishes and high-quality features.

Open-plan living and dining, a built-in fireplace and the choice of two colour schemes are among the offerings in these boutique apartments.

[smartcode_project:default project_id=7337 project_image_fid=170647]

There&#39;s hardly a difference in the completed apartment compared to the renders produced, particularly of the luxury kitchen, the focal point of the open plan entertaining area.

That opens to extensive outdoor space through floor to ceiling glass doors.

<a href="/buildings/the-gratis-918-920-burke-road-deepdene" target="_blank"><img alt="" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/kitchen.jpg" /></a>

The kitchens feature&nbsp;herringbone oak flooring, a Vintec wine fridge, a natural stone island,&nbsp;and integrated fridge and freezer.

Entry to the development is as luxurious as the apartments.&nbsp;

The grand lobby features a chandelier, Control 4 automated entryway and natural stone tiling.

<a href="/buildings/the-gratis-918-920-burke-road-deepdene" target="_blank"><img alt="" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/lobby_entrance.jpg" /></a>

&ldquo;We really curated each interior of the twelve to be unique in its own way in terms of ensuring the space planning was really resolved, and how we best maximise the space for entertaining, for living&rdquo;, Adele Bates said.

There is a&nbsp;built-in cocktail bar, Zip HydroTap, natural stone benchtops and brass finishes that harmonise with the interior styling in the kitchen and bathroom.

The ensuite&nbsp;bathroom includes a free-standing bath and fluted glass shower screens.

<a href="/buildings/the-gratis-918-920-burke-road-deepdene" target="_blank"><img alt="" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/ensuite.jpg" /></a>

The Gratis sits in landscaped gardens designed by one of Melbourne&#39;s most popular landscape architects, Jack Merlo.&nbsp;

&ldquo;The&nbsp;Gratis&nbsp;offers a unique opportunity for people who might be coming out of a larger home or property in the area with all the beautiful leafy streets and gardens,&rdquo; he said.

[smartcode_project_cta: project_id=7337]

The interiors of the 12 three-bedroom apartments were handled by the renowned designer Adele Bates

jordan_55689

Render Vs. Reality: How Hive got it right with Deepdene luxury apartment development, The Gratis

<html><body>
The luxury apartment sector has been the final piece to fall back in to place following the COVID-19 pandemic effect on real estate.

That's the view of Kay &amp; Burton director of special projects Damon Krongold, who said the whole luxury apartment sector shut down.

"Everything went on hold", Krongold said, particularly the downsizer demographic.

"That demographic froze in situ and it has been the last area of the property market to come back," Krongold added.

[smartcode_project:default project_id=4508]

However the market is now back, with the increased momentum for transactions in existing homes starting to filter through to the luxury apartment sector once more.

Krongold says there's been a genuine spike in recent weeks for products such as Heyington, the luxury Sterling Capital developed boutique apartment project in the heart of Toorak.

<a href="/buildings/heyington-63-heyington-place-toorak"><img alt="" height="779" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/heyington_3.jpg" width="1265"></a>

Heyington, designed by Carr Architecture in collaboration with landscape architecture firm Acre, has just 12 apartments, each having three bedrooms. Over 50 per cent of apartments have now sold in the block.

Krongold advises it's been the natural trend of those selling, with locals and the immediate surrounding areas the most keen on the project.

"They're selling out their larger homes which have high maintenance and gardens and are wanting a turn-key solution and lifestyle," Krongold says.

He suggests the pull of Heyington's location has been a drawcard, with that demographic keen on being closer to amenities such as Toorak village and near the Monash freeway to get out of town to go beachside and head down to the Peninsula.

Heyington apartments, featuring genuine stone, start from $3,295,000.

The two ground floor apartments feature large outdoor planted gardens, spanning 115 sqm and 189 sqm, larger than most gardens in metropolitan Melbourne houses.

<a href="/buildings/heyington-63-heyington-place-toorak"><img alt="" height="736" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/heyington_1.jpg" width="1200"></a>

Apartment 103 features over 240 sqm of outdoor terraces, both hard-paved and landscaped, with its own swimming pool. That's priced at $4,851,000.

Construction is slated for completion around four to six weeks sooner than expected despite the COVID-19 interruptions, with residents expected to move in in late 2021.
</body></html>

"Everything went on hold", Krongold said, particularly the downsizer demographic.

Luxury off the plan apartment demand back as Heyington Toorak secures over 50% of sales

<html><body>
Local Melbourne-based developer, Samuel Property, is watching the final coat of paint dry on their recently completed Toorak project, Edition.

With the exclusive offering of just three home-like residences on the dress circle of Lansell Road, the distinctly individual building has all the hallmarks of a high-end, stand-alone residence.

Architecture and interiors are both by renowned local studio, Cera Stribley, with landscaping by Australia’s premier landscaper Jack Merlo. Flux, the boutique luxury construction arm of the more well-known builder Figurehead, were appointed as head building contractor for the high-end project.

[smartcode_project:default project_id=13991]

Residence one, known as ‘The Arc Residence’, draws inspiration from the winding banks of the nearby Yarra River, with its curved entrance and corridor walls. The Arc Residence comprises three bedrooms, three bathrooms and secure garage parking for two cars.

Residence number two has been dubbed ‘The Botanic Residence’ for its lush wrap around courtyard. Spanning two levels, it offers open living areas and large outdoor zones that have been designed as an extension of the residence’s liveable space. There are four bedrooms, four bathrooms, garage parking for four cars and a striking 6.5m ceiling void over the dining area.

<a href="/buildings/edition-65-lansell-road-toorak"><img alt="" height="1050" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/the_botanic_residence_edition.jpg" width="1600"></a> The large windows in The Botanic Residence. Image supplied

The Penthouse, better known as ‘The Sky Residence’, spans over 1,000 sqm of internal and external living, as well as boasting its own exclusive level of basement parking for seven cars.

Occupying the full topmost floors of Edition, The Sky Residence has living zones across two floors, fireplaces, a pool and spa, expansive terrace and an array of windows to frame views in every direction. There are four bedrooms, together with five bathrooms and a private study.

<a href="/buildings/edition-65-lansell-road-toorak"><img alt="" height="938" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/edition_penthouse_with_pool.jpg" width="1600"></a> The penthouse level swimming pool and terrace. Image supplied

 

Samuel Property’s development manager, Romy Jackson, says “We believe the offering is completely unique for the area, and couldn’t be happier with the quality of the finished product. The sense of privacy, grandeur and sheer proportions at Edition are rarely seen in typical apartment formats – and we’ve received some really encouraging feedback thus far from those lucky enough to walk through prior to launch.”
</body></html>

Architecture and interiors are both by renowned local studio, Cera Stribley, with landscaping by Australia’s premier landscaper Jack Merlo



Toorak's newest luxury address, Edition, completes construction

<html><body>
The latest in luxury apartment living has arrived in Melbourne, with buyers seeking high-end amenities and stunning design in new developments. 

With many projects now offering more and more luxurious communal facilities beyond the bare minimum, we took a look at three Melbourne apartments boasting the best bonuses and facilities.

<h2>1. R.iconic Melbourne</h2>

<a href="/buildings/r-iconic-south-melbourne-259-normanby-road-south-melbourne">253-273 Normanby Road, South Melbourne VIC 3205</a>

<a href="/buildings/r-iconic-south-melbourne-259-normanby-road-south-melbourne"><img alt="" height="403" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/r_iconic_pool.jpg" width="580"></a>

Located in the city’s new CBD South precinct, life at R.Iconic will be one of connectivity and vibrance. 

R.Iconic is the city’s only residential building with uninterrupted water views, which are guaranteed to remain thanks to its locality and planning footprint.

Each living environment is stylish and refined, with luxurious features everywhere you look. In the kitchens, modern mirrored splashbacks are paired with chrome fixtures and reconstituted stone benchtops boasting timeless style. 

This $850 million development designed by Plus Architecture boasts twice as many amenities as other properties on the market - with a clear focus on wellbeing, fitness, entertainment, nature and technology. Facilities include an on-site running track, a zen garden, resort-style pool, flotation spa, sports courts and more for residents to discover.

[smartcode_project:default project_id=5234]

Each home's neutral tonal palette provides a canvas for residents to add their own style to their brand new home, while an abundance of built-in storage makes downsizing a breeze. 

Construction of R.Iconic is underway, with completion estimated for 2022. Developer R.Corporation has a unique, end to end client service model delivering on its promise of a premium property purchase and ownership experience.

With prices starting from $507,000, there are 456 residences on offer across a range of one, two and three bedroom suites.

Check out <a href="/news/urbans-tour-of-the-r-iconic-display-suite">Urban's tour of the luxurious R.Iconic</a>.

<h2>2. The Docklands Residences</h2>

<a href="/buildings/the-docklands-residences-3-43-waterfront-way-docklands">3-43 Waterfront Way, Docklands VIC 3008</a>

<a href="/buildings/the-docklands-residences-3-43-waterfront-way-docklands"><img alt="" height="435" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/docklands_amenities.jpg" width="580"></a>

Capital Alliance has challenged the norm of traditional apartment living with their latest development The Docklands Residences, designed by award-winning DKO Architecture.

With an emphasis on providing lifetime homes for owner-occupiers, the team wanted to ensure buyers could enjoy the same benefits that come with owning a detached dwelling yet live in a fantastic inner-city location. 

Each apartment is equipped with high-end Gaggenau appliances, floor-to-ceiling windows, engineered timber flooring and stylish walk-in showers.

Taking cues from aerodynamic contours of yachts moored at Docklands, the facade of The Docklands Residences features a graceful, translucent screen which wraps around the building creating shelter for the private winter gardens.

[smartcode_project:default project_id=3205]

The Docklands Residences will sit atop a brand new 8-floor Marriott Hotel, and residents will be able to enjoy the use of 5-star hotel amenities, including a spectacular infinity pool, gym, sauna and spa, as well as Marriott’s hotel services such as room service, concierge and housekeeping.

The development will include 200 hotel rooms and 88 limited oversized residences, with enviable aspects of the water, city and Bolte Bridge.

With construction almost complete and settlement taking place in January 2021, few residences still remain, now selling from $693,000. To learn more or to book an appointment with the sales agent, <a href="/buildings/r-iconic-south-melbourne-259-normanby-road-south-melbourne">enquire today via Urban</a>.

Dockland’s newest icon delivers you the flexibility to work from home with the luxury of resort-style amenities.

<h2>3. Melbourne Quarter</h2>

<a href="/buildings/east-tower-melbourne-quarter-628-flinders-street-docklands">628 Flinders Street, Docklands VIC 3008</a>

<a href="/buildings/east-tower-melbourne-quarter-628-flinders-street-docklands"><img alt="" height="682" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/melbourne_quarter_tall.jpg" width="580"></a>

Lendlease's Melbourne Quarter, designed by the award-winning Fender Katsalidis, is the most affordable of the three, however there are no corners cut, or splendor lost.

Bordered by the renowned Collins and Flinders Streets, Melbourne Quarter offers residents the convenience of living in Melbourne’s vibrant CBD at affordable prices for first home buyers or investors.

The project includes a hotel-style lobby, concierge and exclusive access to Club MQ, three whole floors of resort-style amenities.  

Home buyers can enjoy a one-bedroom, one-bathroom apartment for as low as $458,000.

[smartcode_project:default project_id=3459]

The amenities include a 25-metre indoor swimming pool, spa, multi-purpose gym, function rooms and a 20-seat theatrette.

With contemporary fittings and European appliances, your East Tower apartment will be a sheer pleasure to come home to.

Located within the dynamic neighbourhood of Melbourne Quarter you’ll have a unique opportunity to live, work and play, all within a 200-metre radius.

Kick off your shoes and feel the grass under your feet. With more than half of the 2.5 hectare site dedicated to public open space, Melbourne Quarter will be named Melbourne’s greenest city precinct.
</body></html>

Here are three residences with luxurious resort style amenities available for under $700,000 in Victoria's capital

urban.com.au

Looking for 5-star amenities? Here are 3 lavish apartments in Melbourne's CBD under $700,000

Urban takes a look at six sleek new apartments in Melbourne on the market right now.

1. <a href="/buildings/hawthorn-park-33-camberwell-road-hawthorn-east">Hawthorn Park, Hawthorn East</a> 
Address: 33 Camberwell Road, Hawthorn East VIC 3123 
Two-bedroom apartments from $670,000

[smartcode_project:default project_id=3730]

Located in one of Melbourne&rsquo;s premier suburbs, Hawthorn Park provides a sophisticated residential mid-rise offering luxury and convenience. Delivered by the Dahua Group, the project is expected to reach completion early 2021, boasting amenities that include massage suites, a splash pool, a sky lounge and garden pavilion.

Designed by Rothelowman, the homes feature state-of-the-art kitchens, high-quality appliances, and entertaining areas. The residence&rsquo;s large garden balcony provides views of the communal park, where residents are invited to grow their own produce. 
&nbsp;

2. <a href="/buildings/omnia-4-6-horscroft-place-moorabbin">Omnia, Moorabbin</a> 
Address: 4-6 Horscroft Place, Moorabbin VIC 3189 
Request apartment pricing &amp; floorplans from agent

[smartcode_project:default project_id=29048]

<a class="colorbox colorbox-insert-image" href="/buildings/omnia-4-6-horscroft-place-moorabbin" rel="gallery-all"><img alt="" class="image-article-full-width-580px" height="358" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/omnia.jpg?itok=9ohwOzyl" width="580" /></a>

Delivered by Shenfield Property and designed by Roger Brayshaw Architects, Omnia offers an exceptional selection of living spaces. Well-proportioned interiors, designed by Aldona Padjak feature timeless sophistication, open-plan living and modern style. The home&rsquo;s include park frontage, energy efficient design and north-facing aspects that capture natural lifght.

The development is located in close proximity to Moorabbin train station and wonderful local community facilities, including the $30 million redevelopment of the St Kilda Football Club and surrounding parkland. 
&nbsp;

3. <a href="/buildings/sandy-hill-penthouse-222-bay-road-sandringham">Sandy Hill Penthouse, Sandringham</a> 
Address: 222 Bay Road, Sandringham VIC 3191 
Three-bedroom apartments from $1,900,000

[smartcode_project:default project_id=324]

<a class="colorbox colorbox-insert-image" href="/buildings/sandy-hill-penthouse-222-bay-road-sandringham" rel="gallery-all"><img alt="" class="image-article-full-width-580px" height="350" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/sandy-hill-penthouse-222-bay-road-sandringham-7de23a92744a07dc80b36025b2e471e9.jpeg?itok=hIxMUh1D" width="580" /></a>

Blueprint Projects&rsquo; recently completed development, Sandy Hill offers 187 three-bedroom residences in Melbourne&rsquo;s bayside area. Designed for low-maintenance luxury living, the apartments offer parquetry flooring, private balcony and a lavish island breakfast bar.

The residence, architecturally designed by Watson Young Architects, boasts executive style living, with wrap-around terrace, complex facilities and electric fireplace. 
&nbsp;

4. <a href="/buildings/parkhill-apartments-west-melbourne-408-spencer-street-west-melbourne">Parkhill Apartments, West Melbourne</a> 
Address: 408 Spencer Street, West Melbourne VIC 3003 
Two-bedroom apartments from $619,000

[smartcode_project:default project_id=27406]

<a class="colorbox colorbox-insert-image" href="/buildings/parkhill-apartments-west-melbourne-408-spencer-street-west-melbourne" rel="gallery-all"><img alt="" class="image-article-full-width-580px" height="326" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/81e9f9f7-61a7-4331-98b6-0a6472ba96bd-w3000-h1688.jpeg?itok=vL6Mppok" width="580" /></a>

Minutes from Queen Victoria Market, transport links and Flagstaff Gardens, Central Equity&rsquo;s Parkhill Apartments project is the ideal home for young professionals. The stylish apartment design includes German tapware, spacious bedrooms and a 6.5 star energy rating.

Amenities within the project include seven-day concierge service, a rooftop gym and relaxing rooftop garden, complete with barbeques and outdoor seating areas. 
&nbsp;

5. <a href="/buildings/vista-apartments-9-remington-drive-highett">Vista Apartments, Highett</a> 
Address: 9 Remington Drive, Highett VIC 3190 
Two-bedroom apartments from $660,000

[smartcode_project:default project_id=3303]

<a class="colorbox colorbox-insert-image" href="/buildings/vista-apartments-9-remington-drive-highett" rel="gallery-all"><img alt="" class="image-article-full-width-580px" height="387" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/j000306_9remingtondr_049.jpg?itok=5EFVE_HZ" width="580" /></a>

Hallmarc&rsquo;s latest offering in the bayside suburb of Highett is the 154-apartment project, Vista Apartments. Designed to accommodate a modern lifestyle, residences within the development feature open-plan living areas, rustic timber flooring and a large breakfast bar for social dining and entertaining.

Residents at the Highett residence will have access to a state-of-the-art heated swimming pool and fully-equipped gym, just minutes from Sandringham Beach and its bayside eateries. 
&nbsp;

6. <a href="/buildings/volaire-9-dryburgh-street-west-melbourne">Volaire, West Melbourne</a> 
Address: 9 Dryburgh Street, West Melbourne VIC 3003 
Two-bedroom apartments from $599,000

[smartcode_project:default project_id=2407]

<iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="525" src="https://www.youtube.com/embed/2A3Q1OhUVBA" width="1034"></iframe>

Comprising over 150 apartments spread across ten floors, Volaire&rsquo;s sleek design provides residents with the ultimate comfort and convenience. Delivered by Cbus and designed by Hayball, the West Melbourne project is located adjacent to the CBD and offers multiple built-in amenities.

Residents can enjoy their downtime on the sixth-floor Sky Podium, which includes both barbeque and lounge areas, as well as a communal garden and breathtaking city views.

Urban takes a look at six sleek new apartments in Melbourne on the market right now

Melbourne Luxury Apartments

Editor's Picks

Have something to contribute?

Developments

New apartments

New townhouses

News

Melbourne Luxury Apartments

Editor's Picks

Receive the latest news stories to your inbox

Have something to contribute?

Developments

New apartments

New townhouses

News