Brisbane-based <a href="https://www.apartments.com.au/developers/red-co">Red &amp; Co Developments</a> has officially launched its $250million COMO apartment development in Varsity Lakes, while simultaneously commencing construction.&nbsp;

Building work is now underway at COMO following the appointment of <a href="https://www.apartments.com.au/builders/5point-projects">5Point Projects</a> as contractor to deliver the boutique development which will rise on a 2857 sqm site overlooking Lake Orr at 22 Lake Street.

When completed, <a href="https://www.apartments.com.au/new-apartments/como-varsity-lakes-22-lake-street-varsity-lakes-qld-4227">COMO</a> will comprise 156 apartments across 16 levels located in the heart of Varsity Lakes.

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The project, which will sit alongside Bond University, will deliver a diverse array of apartment designs comprising one-, two- and three-bedroom residences that have already attracted interest from local and interstate investors as well as an array of owner occupiers looking to gain a foothold in the precinct.

Red &amp; Co, which has largely focused on the Brisbane market in recent years where it has delivered more than 500 apartments and townhouses across 26 projects, has designed COMO to combine tranquil, lakeside living with the vibrant urban convenience of the vibrant Varsity Lakes village.

“We’re thrilled to announce a start to construction of COMO in conjunction with the official launch of the project, our first for the Gold Coast,” said Red &amp; Co Director and Co-Founder David Laverty.

[smartcode_project:default project_id=135546 project_image_fid=363509]

“COMO is superbly positioned to capture the essence of the Varsity Lakes village lifestyle and its thriving café and dining precinct, while delivering a much-needed diverse supply of premium residences for the local market.

“Pre-launch inquiries have been strong among both local and interstate investors and owner-occupiers, including downsizers and upgraders who appreciate the value proposition that COMO represents.”

Prices at COMO start from $1,000,050.

[smartcode_project:default project_id=135546 project_image_fid=363511]

Designed by <a href="https://www.apartments.com.au/architects/bda-architecture">BDA Architecture</a>, the COMO development incorporates an extensive range of amenities for residents including a 25-metre rooftop lap pool, sundeck, barbecue and dining areas, as well as multiple rooftop pickleball and paddleball courts, a wellness and activity centre, gym, sauna, plunge baths and landscaped gardens.

“COMO presents a rare opportunity to secure a stylish, lifestyle-focused home in one of the Gold Coast’s most sought-after neighbourhoods,” added Laverty.

“The rooftop will be the epicentre of fun for residents with an array of amenities for residents that are quite unique for a boutique project such as this, all while offering spectacular vistas across the Gold Coast as far north as Southport and south to Burleigh.”

[smartcode_project:default project_id=135546 project_image_fid=363514]

&nbsp;

Red &amp; Co has chosen the Varsity Lakes site for its proximity to top-tier schools, major shopping hubs, such as Robina Town Centre and its CBD offering, as well as key Gold Coast transport links, including Varsity Lakes Train Station.

COMO will be located just a short walk to shops, cafes and restaurants in Varsity Lakes and just a 10-minute drive to the Burleigh Heads beachfront.

With construction currently underway, Red &amp; Co anticipates COMO will be completed in 2028.

[smartcode_project_cta:default project_id=135546]

Joel Robinson

Red & Co to launch debut Gold Coast development Como Varsity Lakes as construction commences

Longstanding Gold Coast developer Raptis has acquired a prime development site on Surf Parade for its next Broadbeach apartment project.

Progressing towards completion of <a href="https://www.apartments.com.au/new-apartments/the-sterling-broadbeach-6-8-george-avenue-broadbeach-qld-4218">The Sterling Broadbeach</a>, 90 apartments on nearby George Avenue, <a href="https://www.apartments.com.au/developers/raptis">Raptis</a>, led by second-generation family man Evan Raptis, has picked up a block on the corner of Surf Parade and First Avenue.

The site had been earmarked for a luxury apartment project with 33 full-floor apartments across a 37-storey tower. Raptis will go back to the drawing board and create a building more appropriate for the site. The development application will be lodged later this month.

Evan Raptis told Apartments.com.au the site ticks all the boxes.

"Broadbeach is a suburb we've developed several buildings over the years. Surf Parade ticks all the boxes for the type of apartment development we want to deliver."

Raptis had several pre-lodgement meetings with council to ensure they are aligned in the development.

<img alt="Raptis" data-entity-type="file" data-entity-uuid="f0d58573-07a4-47a8-9f5e-fbf35fb03dc3" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-03-05%20at%204.58.23%E2%80%AFPM.png?VersionId=iczZEd_4_o4UL0PHMPJGfy_q3tv96J5i" />

Surf Parade has emerged in recent years as one of the most popular streets in Broadbeach for development.

South East Queensland developer Mosaic Property Group kicked it off with Marella by Mosaic. Bassar Group sold out Infinity on the street, while for its&nbsp;first Gold Coast development, Polycell grabbed a Surf Parade site for <a href="https://www.apartments.com.au/new-apartments/the-rochester-broadbeach-143-surf-parade-broadbeach-qld-4218">The Rochester</a>, which is nearly sold out.

Melbourne-based developer Hirsch &amp; Faigen recently launched its fourth Gold Coast project on the exclusive strip. The Eveleigh Broadbeach will have 100 apartments across a 31-storey building designed by Rothelowman.

GV Property Group site development specialists Antonio Mercuri and Luke Reaby, who both amalgamate sites and sell shovel-ready sites to developers up and down the Gold Coast, sold Surf Parade to Raptis.

Raptis secures prime Surf Parade site for next Broadbeach apartment development

Less than two years after breaking ground, Gardner Vaughan Group is celebrating the topping out of Bask, its second development in the exclusive coastal enclave of Bokarina on Queensland’s Sunshine Coast.&nbsp;

Located only minutes from the beachfront, the two seven-storey luxury apartment towers, known individually as Mydas and Caretta, offer a selection of one-to-four-bedroom residences with views of Lake Kawana, the Glasshouse Mountains, and Bokarina Beach.&nbsp;

[smartcode_project:default project_id=141609 project_image_fid=333359]

Gardner Vaughan Group Commercial Director Sam Gardner said the milestone marks the home stretch for construction, with first residents expected to be able to move in from Spring 2026.&nbsp;

“This is a significant milestone in bringing this development to life and represents our confidence in this region’s long-term growth and appeal,” Gardner said.&nbsp;

“With 85 per cent of apartments already sold, buyers are joining an established, coastal village that offers the very best of the Sunshine Coast – seasonally patrolled surf beaches, renowned restaurants, and links to established health and retail.&nbsp;

“The final collection of three- and four- bedroom apartments range in size from 127sqm to 300sqm, each with two or three secure car parks and storage, and with construction fast approaching completion we don’t expect the last few apartments to remain on the market for long.”&nbsp;

[smartcode_project:default project_id=141609 project_image_fid=333362]

Local restaurateur Luke Stringer, who co-owns and manages the award-winning Bocca Italian and Playa Mexican restaurants in Bokarina, has lived in the beachside suburb for 18 months and worked there for more than three years, and said the beachside suburb was thriving.&nbsp;

“It’s fair to say Bokarina is finally stepping into the sun and there’s a lot to love about the place,"&nbsp;Stringer said.

"It’s such a great community, where you see the same smiling faces every morning and everything’s within easy reach – it’s the perfect hub in the middle of the Sunshine Coast.

“When we first opened Bocca Italian, we were the lone restaurant, but it’s been amazing to see how the area has grown. The more venues that open, the busier it gets for everyone. When Playa Mexican opened its first Saturday night, Bocca had a record night and Playa was packed too, which blew us away how everyone is thriving.&nbsp;

“There’s a great energy around the place now, and people are really embracing Bokarina as a food and lifestyle destination.”&nbsp;

[smartcode_project:default project_id=141609 project_image_fid=363368]

Stringer joined other buyers at Bask Bokarina and the Gardner Vaughan Group team to celebrate the topping out at a special event in February.&nbsp;

Located in Kawana Waters, midway between Caloundra and Maroochydore, Bokarina locals enjoy scenic walking paths around Lake Kawana, playgrounds, beachfront boardwalk and parklands, alongside all the convenience of a masterplanned beachside community.&nbsp;

“You see people jogging or swimming in the morning, then grabbing coffee at the cafes, people are really embracing the area and all this growth is bringing more people to Bokarina,” Stringer added.&nbsp;

To take advantage of the vistas, each of the 135 apartments at Bask is designed with full size windows and high ceilings that provide an abundance of natural light.&nbsp;

Prices for the remaining three-bedroom apartments start at $1,599,000 and four-bedroom apartments start at $3,149,000.&nbsp;

[smartcode_project:default project_id=141609 project_image_fid=363369]

The mixed-use development also features ground-level retail space for cafés, dining options and boutiques, including the soon-to-be-opened ‘Corner Shop’, by the team behind Noosa’s well known ‘Organika’.

Sam Gardner said Gardner Vaughan Group’s 37-year history building and developing across South East Queensland has contributed to the success of its second development in Bokarina, which follows the recently completed Zinc Apartments.&nbsp;

“We care how people live and this is reflected in the way we approach the design and delivery of every development,” he said. “Furthermore, as a builder-developer we have full control over the construction program and our 100 per cent completion rate is something people can draw confidence from.”&nbsp;

Founded by civil engineers Guy Gardner and Darryl Vaughan in 1989, the family-owned business has evolved from a consultancy firm to an award-winning builder-developer, with projects across the Sunshine Coast, Moreton Bay, Brisbane and the Gold Coast.

[smartcode_project_cta:default project_id=141609]

Gardner Vaughan Group tops out Bask Bokarina apartments

Prolific Melbourne developer <a href="https://www.apartments.com.au/developers/hirsch-faigen">Hirsch &amp; Faigen</a> has launched its fourth new Gold Coast development in as many years.

<a href="https://www.apartments.com.au/developers/hirsch-faigen">Hirsch &amp; Faigen</a>, led by Daniel Faigen and backed by Eddie Hirsch, co-founder of United Petroleum, has unveiled The Eveleigh, on a prime 1,100 sqm site at 7-9 Surf Parade in the heart of Broadbeach.

<a href="https://www.apartments.com.au/new-apartments/the-eveleigh-broadbeach-7-9-surf-parade-broadbeach-qld-4218">The Eveleigh</a> will deliver 100 apartments across 31 levels, making it the company’s largest Gold Coast project to date. It builds on the success of its three earlier developments, <a href="https://www.apartments.com.au/buildings/hemingway-1267-1273-gold-coast-highway-palm-beach">The Hemingway in Palm Beach</a> and <a href="https://www.apartments.com.au/buildings/emerson-kirra-100-musgrave-street-coolangatta">The Emerson at Kirra</a>, both completed, and <a href="https://www.apartments.com.au/new-apartments/yves-mermaid-beach-7-9-mermaid-avenue-mermaid-beach">Yves Mermaid Beach</a>, which is nearing completion.

[smartcode_project:default project_id=149670 project_image_fid=360966]

The announcement of The Eveleigh affirms the company’s sustained confidence in the Gold Coast market which continues to remain undersupplied. It also increases the value of Hirsch &amp; Fa​igen’s Gold Coast development portfolio to more than $700 million since the company first entered the market in 2021 with Hemingway.

The company has enlisted its preferred architecture firm Rothelowman to design The Eveleigh, which will offer a thoughtfully curated lifestyle, including a substantial wellness precinct, communal recreation areas, children’s play spaces, work-from-home facilities, and shared lounge and dining areas.

[smartcode_project:default project_id=149670 project_image_fid=360965]

Designed for the prime market demographic of downsizers and interstate lifestyle investors in mind, The Eveleigh has been crafted to offer an increasingly rare blend of affordable luxury in a tightly held market. Uniquely positioned in the heart of the Gold Coast’s most sought-after lifestyle suburb of Broadbeach, the project will also boast uninterrupted beach and hinterland views.

The Surf Parade site is just a short walk to the bustling Broadbeach dining and retail precinct, Pacific Fair, The Star Gold Coast and convention centre, and an easy stroll to Kurrawa Beach and the recreational amenity of Pratten Park on the Broadbeach foreshore.

[smartcode_project:default project_id=149670 project_image_fid=360975]

“We’re excited to be proceeding with our fourth project on the Gold Coast in what is certain to become the new luxury precinct in Broadbeach,” says Anthony Bueti, the CFO of Hirsch &amp;a​mp; Faigen and a shareholder of the group.

“With the likes of Mosa​ic and Abedian &amp;a​mp; Co also launching quality projects in the area, the transformation will cement Broadbeach as the premier lifestyle and amenity suburb on the Gold Coast.

"After four years in the Gold Coast market, and with three successful projects completed, The Eveleigh is the product of everything we have learned to love about the Gold Coast and it will be an incredible addition to our growing portfolio in one of the most vibrant property markets in the country. We continue to remain very confident in the high-end Gold Coast property market.”

Urban Activation Director Matt George is handling sales for The Eveleigh, having sold out The Emerson, The Hemingway, and Yves, all before construction was completed.

Melbourne builder MAXCON has already commenced construction on The Eveleigh. They are forecasting a mid-2028 completion.

[smartcode_project_cta:default project_id=149670]

Hirsch & Faigen unveils The Eveleigh in Broadbeach

Two years after securing development approval for the final stage of its award-winning Thornton Precinct on the doorstep of Penrith Station, Urban Property Group is set to launch <a href="https://www.apartments.com.au/new-apartments/mayfair-on-penrith-172-lord-sheffield-circuit-penrith-nsw-2750">Mayfair on Penrith</a>, around 400 apartments designed to reflect two of Sydney’s most iconic structures.

The builder-developer has continued refining the design plans for the two-building development on a significant 8,280 sqm site on Sheffield Circuit, recognising the importance of the prime parcel as one of the closest developable sites to the station.

UPG enlisted architecture firm SJB to design the project. The team said they drew inspiration from both the General Post Office in Martin Place and East Circular Quay to help shape the design. The two-level colonnade, in particular, reflects the famous GPO building, which dates back to the 1860s.

[smartcode_project:default project_id=136726 project_image_fid=362014]

There will be one-, two-, and three-bedroom apartments on offer, with interiors by Cox Architecture. Residences will sit above a retail podium featuring hospitality and lifestyle operators such as One Playground and Volcano’s Steakhouse, contributing to an activated ground plane within the broader Thornton precinct.

A communal rooftop with a pool and views towards the Blue Mountains will provide shared open space for residents. The development is positioned between Ron Mulock Oval and Westfield Penrith, with the Nepean River and Great River Walk also nearby, placing daily amenity and green space within walking distance.

&nbsp;

[smartcode_project:default project_id=136726 project_image_fid=362015]

Mayfair is being delivered by Urban Property Group, a family-owned developer and builder with nearly 40 years’ experience across Sydney. The project will be the first in Penrith to be offered with Resilience Insurance’s 10-year Latent Defects Insurance (LDI) policy, which Urban Property Group has adopted across a number of its recent developments. The developer also has a 4.5-star iCIRT rating, one of the best ratings in market providing further confidence to buyers.

Urban Property Group CEO Patrick Elias said providing additional assurance to off-the-plan buyers has become increasingly important.

“Anything we can do to give confidence in our product is a plus,” Elias told Apartments.com.au.

“Consumers are a lot more weary and a lot more concerned in buying off the plan than they ever have been. They’re making their single large investment, which is their home, and providing confidence is something that we feel is paramount.”

[smartcode_project:default project_id=136726 project_image_fid=362020]

The LDI policy provides a 10-year warranty covering structural defects, with independent inspections carried out during construction and protection for owners if defects arise post-completion.

Mayfair represents Urban Property Group’s sixth and final development within Thornton, consolidating the masterplanned precinct immediately east of the station.

The developer, which builds its own projects, has already commenced construction. SRM Residential is handling the sales campaign.

[smartcode_project_cta:default project_id=136726]

Urban Property Group to close the curtain on award-winning Thornton precinct with Mayfair on Penrith release

Mammoth Empire

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Another of the squadron of tall residential towers dotting the CBD's northern expanses has topped out. Empire Melbourne is a predominantly precast monolith highlighted by vertical gold fins set at different angles.

Head contractor Probuild last week took Empire Melbourne to its high point, topping out the tower with the final level completed. The rapid work of Caelli in erecting the concrete structure coupled with the Probuild Construction Systems program has allowed the 62-storey tower to reach structural completion well ahead of schedule.

Empire Melbourne now stands on the south-east corner of A'Beckett and Elizabeth Streets, directly opposite MY80, which was the first collaboration between Probuild, Malaysian-based developer Mammoth Empire, PDS Group and architecture firm Hayball.

Combined, MY80 and Empire Melbourne have added 968 apartments to the intersection.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_9562.jpg" rel="gallery-all" title="Gold the order of the day, as seen from A'Beckett Street"><img alt="" class="image-article-full-width-580px" height="870" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/img_9562.jpg?itok=Tg4DHk3n" title="Gold the order of the day, as seen from A'Beckett Street" width="580"></a>

<figcaption>Gold the order of the day, as seen from A'Beckett Street</figcaption></figure>Delivered under a design and construct contract, Probuild's accelerated delivery of Empire Melbourne has the project on course to be delivered months ahead of its intended completion.

<blockquote>
The innovation at Empire has accelerated usual fitout timelines achieved with traditional building techniques. By implementing Probuild Construction Systems we’ve been able to make the most of every opportunity and exceed our client’s expectations.

I’m extremely proud of our people working at Empire. At Probuild we hire the industry’s best and they’ve delivered the best for our client, Mammoth Empire.
<cite>Probuild Managing Director Luke Stambolis</cite>
</blockquote>

<blockquote>
We’re delighted to have reached this milestone and thank our partners, particularly Probuild, for getting us to this stage 3 months ahead of schedule. Mammoth and PDS Group have partnered successfully in the past, with MY80 (across the road) finishing in 2014 and we look forward to Empire receiving its first residents later this year.

Mammoth and PDS Group wish to thank our partners for their innovation and hard work to date.
<cite>CEO of PDS Group, Andrew Fortey</cite>
</blockquote>

348 apartments with Empire Melbourne along with all common areas are scheduled to be handed over on 31 July 2017. Thereafter settlements will take place, with the balance of apartments nominated for a September 2017 handover; well in advance of the initially nominated completion date of December 2017.

In addition to the 487 apartments in total, Empire Melbourne also includes 2 retail spaces, 8 motorbike and 173 bicycle spaces. Project amenities include a gym, yoga/multi-purpose room, pool, sauna, lounge and dining spaces.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image79_6.jpg" rel="gallery-all" title="Empire Melbourne. Image: Ryan Seychell"><img alt="" class="image-article-full-width-580px" height="570" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image79_6.jpg?itok=xTbNmOTs" title="Empire Melbourne. Image: Ryan Seychell" width="580"></a>

<figcaption>Empire Melbourne. Image: Ryan Seychell</figcaption></figure>Project specifics aside, Empire Melbourne joins a growing cast of towers along Elizabeth Street's eastern flank that present as vertical 'walls' from street level, with only token podiums and/or setbacks.

A product of previous planning laws, the flourish of tall towers in this stretch defined by their sheer vertical form has markedly changed the Elizabeth Street streetscape. Five of six substantial residential towers facing Elizabeth Street have either been or are close to completion.

In discussion with one of Melbourne's leading architects last week, comment was passed on this new stretch of towers along Elizabeth Street; "What will we make of these towers in 20 years time? What sort of legacy will they leave?"
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silvermb

Empire Melbourne tops out, but is it Melbourne's Empire rose?

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The successful relationship between developer, architect and development/project manager rolls on with the emergence of plans for 15-27 Wreckyn Street.

With Mammoth Empire Holdings securing the site post an expression of interest campaign dating back to July 2014 which was handled by CBRE City Sales, plans for the North Melbourne site have been lodged two years later. Called for over the 2,271sqm are 191 dwellings, by way of apartments and a solitary townhouse.

Hayball are once more the architect of choice with PDS Group returning as project manager. Wreckyn Street shapes as Mammoth Empire Holdings' third Melbourne apartment development.

Formerly owned by Lort Smith veterinarian hospital, the T-shaped land holding maintains 130m of frontage to four separate street addresses.

<h2>15-27 Wreckyn Street aplication summary</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image18_10.jpg" rel="gallery-all" title="Wreckyn Street perspective. Planning image: Hayball"><img alt="" class="image-article-full-width-580px" height="416" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image18_10.jpg?itok=WZxTHOFz" title="Wreckyn Street perspective. Planning image: Hayball" width="580"></a>

<figcaption>Wreckyn Street perspective. Planning image: Hayball</figcaption></figure><ul>
<li>Application lodged July 2016</li>
	<li>Current use: vacant site post demolition </li>
	<li>Proposed: 11 level residential building at 33.9m in height</li>
	<li>191 dwellings: 1 x 2BR townhouse, 104 x 1BR, 85 x 2BR, 1 x 3BR</li>
	<li>71sqm retail space to Wreckyn and Vale intersection</li>
	<li>115 vehicle bays and 1119 bicycle bays within 3 basement levels</li>
	<li>Level 4 communal terrace at 151sqm &amp; level 8 communal lounge/terrace at 255sqm</li>
</ul>
With immediate buildings ranging between 5-6 levels, 15-27 Wreckyn Street is larger, although in the wider precinct context there are height precedents including the recently completed 33 Flemington Road at 18 levels.

The project's Urban Context Analysis report has identified the balance of the Lort Smith Animal Hospital as a prime development capable of handling multiple development outcomes on a similar scale to 15-27 Wreckyn Street. On the same block AZX Group are in control of <a href="/new-apartments/68-courtney-street-north-melbourne">68-74 Courtney Place</a> which involves another Hayball-designed apartment complex of 74 dwellings over 5 levels, raising the propects of the block bound by Wreckyn and Villers becoming a predominantly high density enclave.

15-27 Wreckyn Street itself will be finished off in a variety of brick patterned finishes with the hit and miss format prominent. Perforated metal screens, zinc cladding and brick snap precast panels will also be present over the project's exterior.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_7659.jpg" rel="gallery-all" title="Empire continues to make rapid progression at the top end of Elizabeth Street"><img alt="" class="image-article-full-width-580px" height="870" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/img_7659.jpg?itok=mxzJUYTw" title="Empire continues to make rapid progression at the top end of Elizabeth Street" width="580"></a>

<figcaption>Empire continues to make rapid progression at the top end of Elizabeth Street</figcaption></figure>Should Mammoth Empire's Wreckyn Street proposal proceed as planned, the Malaysian-based developer would take its Melbourne development catalogue to in excess of 1,150 dwellings.

One of the early high-profile Asian-based entrants into Melbourne's property scene over recent years, Mammoth Empire has mirrored a number of its competitors by seeking a smaller development opportunities post a big entrance within Melbourne's CBD. That came by way of MY80 on Elizabeth and A'Beckett which produced 487 apartments.

Second in line was Empire on the corresponding corner to MY80, which involves 474 apartments. At the hand of head contractor Probuild, Empire is rapidly taking its place in the crowded northern CBD area, leaving Wreckyn Street as Mammoth Empire's next Melbourne play.
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Mammoth Empire seeks approval for a third Melbourne development

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It's not often a developer scopes out Melbourne, likes what they see and not only develops projects in the city, but becomes inspired by Melbourne's urban renaissance of the last decade; particularly the successful transformation of streets, the refashioning of laneways, alleys and other spaces into attractive public places.

Mammoth Empire have sought to transpose some of these successful place making qualities, cultural engagement and diversity. Having engaged local architects <a href="http://www.hayball.com.au/">Hayball</a> on their sister tower projects, MY80 and Empire, they have sought to inject a touch of Melbourne into their Empire City development in Kuala Lumpur.

<blockquote>
Having added a number of Melbourne projects to its portfolio, Mammoth Empire Holdings recognised the city's success from an urban and development point of view, and that's what they sought for Empire City.

The fact that the masterplan and Architectural intent we prescribed have been upheld throughout the development process is a testament to the integrity of the design and its ability to evoke a true sense of place that is distinctive to Empire City.
<cite>Tom Jordan, Managing Director, Hayball</cite>
</blockquote>

<iframe allowfullscreen="" frameborder="0" height="450" scrolling="no" src="https://www.google.com/maps/embed?pb=!1m18!1m12!1m3!1d6517.569708038471!2d101.61695982725861!3d3.160921136728303!2m3!1f5.812499999999927!2f7.324288722307653!3f0!3m2!1i1024!2i768!4f20!3m3!1m2!1s0x31cc48cb531bb3b5%3A0x411f6b42c8237025!2sEmpire+City!5e1!3m2!1sen!2sau!4v1440027741251" style="border:0" width="100%"></iframe>

Located in Kuala Lumpur's Damansara and approximately 1km from one of the new and presently under construction <a href="http://www.mymrt.com.my/en/sbk/the-mrt-sungai-buloh-kajang-line">Klang Valley Mass Rapid Transit stations</a>, Empire City is the flagship project from the Malaysian developer, for which Hayball was recruited to develop the master plan. Due for completion next year, construction of the greenfield site is valued at over AUD $1.2 billion. Mammoth's vision for developing the vibrant and cosmopolitan precinct, relied on Hayball's understanding of 'place making' and its importance in creating livable, dynamic and sustainable places, having been active in place making and precinct master planning for more than 30 years.

With 12 towers and medium-rise accommodation, Empire City will cater to the diversity of Kuala Lumpur's population and the market need for typologies to suit their varying preferences. From Studio apartments to luxury residences, Hayball's architectural principles have been adhered to throughout the development. Which is even more amazing when you consider Hayball had no ground presence in Kuala Lumpur during the project which was first conceived five years ago.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/empire_city.jpg" rel="gallery-all" title="Empire City hotel closeup. Courtesy Mammoth Empire Holdings."><img alt="" class="image-article-full-width-580px" height="501" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/empire_city.jpg?itok=-jUsUh9E" title="Empire City hotel closeup. Courtesy Mammoth Empire Holdings." width="580"></a>

<figcaption>Empire City hotel closeup. Courtesy Mammoth Empire Holdings.</figcaption></figure>Premium tenants including 5-star hotel chains, Marriott and Ritz Carlton have signed lease agreements for Empire City, which is seen as a retail and entertainment destination in its own right with 200,000sqm dedicated to high end fashion brands, lifestyle facilities including an Olympic-sized ice skating rink, 4D cinemas, swimming pool, gym, and hospitality venues.

The project required Hayball to design a mix of housing typologies which responded to cultural preferences and an appreciation and understanding of the differences and expectations in the local market. This meant having an understanding of the financial metrics and rethinking the apartment layouts the firm was traditionally accustomed to designing. To ensure Empire City's success and viability the project was benchmarked against precedent projects in Melbourne and internationally.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/b54bffcb-811b-4844-892c-a6e2428d253c_zpstr35patm.jpg" rel="gallery-all" title="Empire City construction progress. Photo courtesy of forum member D_Y2k.2^, Skyscrapercity."><img alt="" class="image-article-full-width-580px" height="435" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/b54bffcb-811b-4844-892c-a6e2428d253c_zpstr35patm.jpg?itok=S8nClR0K" title="Empire City construction progress. Photo courtesy of forum member D_Y2k.2^, Skyscrapercity." width="580"></a>

<figcaption>Empire City construction progress. Photo courtesy of forum member D_Y2k.2^, Skyscrapercity.</figcaption></figure>More locally, Hayball and Mammoth Empire are working together on a third project with Mammoth interested in developing future sites on the CBD fringe moving forward. Their strategy in Melbourne is to secure sites and build a brand.

Meanwhile Hayball is finalising plans for a "big CBD student housing tower" with projects such as the Lyric Theatre redevelopment in Fitzroy, South Melbourne Vertical School on Ferrars Street and 25 Trent St Glen Iris underpinning the offices strong and diverse portfolio.
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Laurence Dragomir

A hint of Melbourne in Malaysia: Hayball's Empire City

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PDS Group believe it to be the only relationship of its kind and scale in existence within the Australian property development sphere. Following Malaysian developer Mammoth Empire's entrance into the local market, they promptly locked away the Melbourne-based multi-disciplinary property firm to cover all aspects of their local venture.

PDS Group Managing Director Andrew Fortey explained that all aspects literally means all aspects - from solely representing Mammoth Empire's interests in Melbourne through to determining project participants, marketing budgets and distribution, project management onto coordinating buyer settlement. In effect PDS Group offered a "One-stop shop" solution for the newly completed MY80 apartment project.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/melbourne-sunset-second-star.jpg" rel="gallery-all" title="MY80 midway through construction. Image © benwesleyphotography.com"><img alt="" class="image-article-full-width-580px" height="363" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/melbourne-sunset-second-star.jpg?itok=m69Mlq_6" title="MY80 midway through construction. Image © benwesleyphotography.com" width="580"></a>

<figcaption>MY80 midway through construction. Image © benwesleyphotography.com</figcaption></figure><h2>Inside the newly completed MY80</h2>

​Designed by Southbank-based architects Hayball, the internals hold a feel synonymous with the prolific architecture firm. In line with the tower's exterior, the foyer, passages and communal areas are crisp, clean and modern without being ostentatious.

The A'Beckett Street entrance is defined by a perforated metal screen punctuated by strip lighting while the separate Elizabeth Street entrance carries the almost trademark Hayball textured/ruffled precast panel finish. MY80 Assistant Project Manager Mitesh Achari explained the dual entrances were the result of initially intending to hold a separate serviced apartment component within the tower. Ultimately further apartments were added into the podium and lower levels in lieu of the serviced apartment component.

The 1, 2 and 3 bedroom apartments within MY80 are supported by dual communal areas, with level 1 consisting of pool and sauna, cinema, residents lounge, external terrace and business centre. Perhaps the best feature of level 1, and a feature that should be more commonly implemented is the external terrace perched above A'Beckett Street and Elizabeth Street. The open terrace provides a point of interest back from street level while also giving the user an active muse to gaze upon.

Level 53 holds the rooftop sky lounge with impressive if not time-limited views (owing to future surrounding developments) over a 180 degree arc. Furnished by Doherty Design Studio, splashes of colour cut through the charcoal and reclaimed timber finishes throughout the sky lounge which includes a kitchen, external terrace and sizeable fireplace.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_0031_0.jpg" rel="gallery-all" title="Level 53 sky lounge stylings"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/img_0031_0.jpg?itok=HyrdIpL4" title="Level 53 sky lounge stylings" width="580"></a>

<figcaption>Level 53 sky lounge stylings</figcaption></figure>Despite initial forecasts of roughly a thirty five month build time, MY80 was completed over a 28 month period. PDS Group in conjunction with head contractor Probuild refined the build process both pre and during construction to allow for maximum possible efficiency. Commencing in March 2012, practical completion was achieved mid-August 2014.

<h2>Continuing success</h2>

Looking ahead PDS Group will continue the fruitful relationship with Mammoth Empire as construction of the Malaysian developers second project, <a href="/buildings/empire-melbourne-398-elizabeth-street-melbourne">Empire</a> draws near. Directly opposite MY80, Empire has already notched up near in excess of 400 sales of the 474 apartments on offer within the 181 metre project.

Preliminary planning and design works have also been set in motion for Mammoth Empire's third Melbourne project located at 15-27 Wreckyn Street. PDS Group will once again act as superintendent, development and project manager for the upcoming Hayball-designed residential project which will yield in the vicinity of some 150 apartments.

Elsewhere, PDS Group have a number of high-profile projects under their guidance, with <a href="/buildings/marco-42-48-balston-street-southbank">Marco Melbourne</a>, <a href="/buildings/claremont-manor-7-claremont-street-south-yarra">Claremont Manor</a> and <a href="/buildings/560-flinders-street-melbourne">560 Flinders Street</a> approaching construction start. Also stay tuned for a pending announcement regarding one of Melbourne's more recognisable redevelopments, details of which will be announced by PDS Group shortly.

See below the set of images taken during our recent visit to MY80.
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