<a href="https://www.apartments.com.au/developments/broadbeach-qld-4218">Broadbeach</a> offers plenty of reasons to live vertically, but moving from a substantial family home into an apartment can expose the compromises of high-density living. Privacy, room for guests and usable living space tend to matter more when an apartment is intended as a permanent home rather than an occasional coastal base.

A typical residential floor at <a href="https://www.apartments.com.au/new-apartments/the-eveleigh-broadbeach-7-9-surf-parade-broadbeach-qld-4218">The Eveleigh</a>, on Surf Parade,&nbsp;contains just four apartments. The 94-residence development by <a href="https://www.apartments.com.au/developers/hirsch-faigen">Hirsch &amp; Faigen</a> is predominantly made up of expansive three-bedroom homes, with a limited collection of half-floor penthouses above.

Across the apartment floors, <a href="https://www.apartments.com.au/architects/rothelowman">Rothelowman</a> has used the relatively limited number of residences to give each home greater access to natural light and outlook. Living spaces extend towards full-height glazing, while a series of bay windows frame selected views across the Pacific Ocean, city and hinterland rather than treating the building edge as a continuous wall of glass.

&nbsp;

[smartcode_project:default project_id=149670 project_image_fid=360965]

“The apartment floors deliver a collection of homes that embrace controlled outlook via a series of bay windows deliberately framing moments of view,” Rothelowman Director Kim Lowman said.

From outside, those projecting forms contribute to the tower’s faceted profile. Strong horizontal and vertical elements establish its proportions, while the changing position of the sun alters the light, shadow and reflection across the façade throughout the day.

The same attention moves inside the apartments, where the material palette combines warm timber, natural stone, metallic detailing and softer curved forms. Kitchens sit within the main living zone, with stone island benches, integrated joinery and European appliances, before the living areas extend towards the glazing and the outlook.

&nbsp;

[smartcode_project:default project_id=149670 project_image_fid=360981]

Three genuine bedrooms provide room to accommodate family and guests, while two secure car spaces and storage address some of the practical considerations that can become more noticeable when moving from a larger home. Feedback from the display suite has centred on the warmth and restraint of the interiors, with buyers commenting that the residences feel like homes rather than conventional coastal apartments.

A limited collection of half-floor penthouses occupies the upper levels, increasing the scale of the living spaces and adding private balconies and elevated finishes. From this position, the outlook extends between the ocean and hinterland.

Outside the private residences, The Eveleigh separates its shared spaces between the podium and rooftop. The podium is centred on wellness, with subtropical landscaping surrounding a swimming pool and pool terrace, yoga garden, private gymnasium, sauna and hot and cold plunge facilities. Landscaped retreats and pavilions provide additional places to sit away from the main recreation areas.

&nbsp;

[smartcode_project:default project_id=149670 project_image_fid=360966]

Higher in the building, a rooftop pavilion and private dining suite sit alongside resident lounge, barbecue and outdoor dining areas, opening towards panoramic views across the ocean, city and hinterland.

“Buyers are no longer just looking for an apartment, but a lifestyle where they can relax, reset, and enjoy a balanced way of living,” Hirsch &amp; Faigen Director of Sales Matt George said.

Interest to date has come from established owner-occupiers and interstate lifestyle purchasers, including buyers planning a future move to the Gold Coast. Many are coming from larger homes and want to reduce ongoing maintenance without giving up space for family and guests, privacy, two car spaces or the ability to entertain at home.

&nbsp;

[smartcode_project:default project_id=149670 project_image_fid=360969]

Much of that daily life can also take place beyond the building without requiring a drive. Kurrawa Beach and Pratten Park are an easy walk from Surf Parade, while Pacific Fair, Oracle Boulevard, The Oasis, restaurants, cafés, entertainment and public transport are also within walking distance.

The Eveleigh is Hirsch &amp; Faigen's fourth Gold Coast development since entering the market in 2021, following The Hemingway at Palm Beach, The Emerson at Kirra and Yves at Mermaid Beach. Each of the preceding projects sold out before completion.

“Broadbeach had been on our radar throughout our time operating on the Gold Coast,” the developer said. “Following our projects in Palm Beach, Kirra and Mermaid Beach, Broadbeach represented the natural next step for the business.”

The Surf Parade site brought together proximity to the beach, protected coastal outlooks and walkability to dining, shopping and recreation. Hirsch &amp; Faigen also identified the street as an emerging premium residential address, with enough separation from Broadbeach's busier destinations to retain a quieter environment at home.

The Eveleigh is now under construction by Maxcon, with completion forecast for mid-2028. Three-bedroom residences are currently available from $2.87 million.

[smartcode_project_cta:default project_id=149670]

Joel Robinson

The Eveleigh brings house-like apartments to Broadbeach

A long-stalled Campbelltown development site is back in play, with new plans for 139 apartments set to supersede a mixed-use scheme approved almost a decade ago but never built.

The new proposal for 28 Cordeaux Street would deliver 116 market and 23 affordable apartments in a part 14-storey building, bringing a substantial new project into a Campbelltown market where new apartment supply remains limited.

Plans have been filed over the 3,092 sqm corner site at Moore-Oxley Street, around 600 metres from Campbelltown Railway Station and the city-centre retail core.

The site already carries a mixed-use residential approval dating to 2016. Doroch Architects has now been engaged on a larger replacement scheme, which is progressing as a State Significant Development Application following a Housing Delivery Authority determination in August 2025.

The apartment mix comprises 39 one-bedroom, 72 two-bedroom and 28 three-bedroom residences. Two-bedroom apartments make up just over half of the project, while three-bedroom homes account for 20 per cent.

<img alt="First look: New 139-apartment plans revive long-stalled Campbelltown city centre site" data-entity-type="file" data-entity-uuid="136dd5b9-3791-4da6-9e31-76f533f5b4de" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Campbelltown%20da2.png?VersionId=LgOSy9nwf5u.MGswBBwaGGxuX8QpHSl_" />

Of the 139 apartments, 23 will be delivered as affordable housing under the in-fill affordable housing provisions of the Housing SEPP. The affordable component represents 15 per cent of the residential gross floor area and will be managed by a registered Community Housing Provider.

Doroch has sought to break the scale of the building into two distinct elements, with a masonry podium of around four storeys establishing the street edge before the residential tower steps back above.

The corner position has shaped that approach. Cordeaux Street faces toward the commercial and civic centre, while Moore-Oxley Street leads into the lower-scale residential neighbourhood to the south, and the design verification report describes the site as "bridging the commercial core to the north and established residential areas to the south."

The podium will be expressed predominantly in face brick, while the upper levels shift to brushed and grooved concrete cladding with darker metal detailing. Recessed sections, deep balcony edges and landscaping break down the upper form, with an approximately 11.8-metre setback to the northern boundary addressing the adjoining St Peters Anglican School.

<img alt="First look: New 139-apartment plans revive long-stalled Campbelltown city centre site" data-entity-type="file" data-entity-uuid="c8b3d2d3-c561-4bfc-a5d9-a68c0c10dac1" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Campbelltown%20da1.png?VersionId=AeAEyJU02Gk2k5noUj2StziCvdQ7fW4B" />

Campbelltown has been starved of new residential developments in the last decade.

The only other notable development set to come to market this year is ALAND's Queen Square, a mixed-use precinct on over two hectares that will comprise apartments above a vibrant ground-level retail and hospitality dining precinct.

First look: New 139-apartment plans revive long-stalled Campbelltown city centre site

First Look: Sherlock Construction pitches apartments for low-rise Deception Bay

Queensland builder-developer MAYD has revealed the first look at its major North Kirra beachfront development, lodging amended plans that reduce the number of apartments and increase the proportion of larger residences.

The project is planned across a substantial 4,742 sqm amalgamated site spanning seven lots at <a href="https://www.apartments.com.au/new-apartments/2-6-pacific-parade-bilinga-qld-4225">2-6 Pacific Parade</a> and 27-33 Golden Four Drive in Bilin​ga, directly opposite Nor​th Kirra Beach.

<a href="https://www.apartments.com.au/developers/mayd-group">MAYD</a> secured the site for $32.5 million in 2025, in what was one of the Gold Coast's largest property transactions of the year.

The development will be delivered across two stages, with the first stage carrying an estimated gross realisation value of around $360 million.

The latest amendments seek to reduce the overall apartment count and shift the project further toward the owner-occupier market, with larger residences designed for buyers wanting considerably more space than traditionally offered in a beachfront apartment.

The residential mix will include townhomes, oversized two-bedroom apartments, substantial three-bedroom residences and four-bedroom homes.

MAYD has appointed Cera Stribley to lead the architecture and interiors, with the Melbourne-based design practice drawing on the beachfront setting through a series of ocean-facing terraces and heavily landscaped balconies.

Strong horizontal forms and curved balconies will define the exterior, with subtropical landscaping integrated throughout the building to soften the built form and increase the connection between the residences and the beachfront.

The project will also include an extensive collection of resident wellness and lifestyle facilities, continuing the broader shift across the Gold Coast's luxury apartment market toward larger homes supported by resort-style amenity.

<img alt="MAYD" data-entity-type="file" data-entity-uuid="d1bcbb05-e659-4b47-8bd4-1e595315e2ad" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-27%20at%202.05.03%E2%80%AFPM.png?VersionId=jj0XEud1X1DuLt7_KyElhjMdZGOXmLHP" />

MAYD Founder Todd Mould said North Kirra was increasingly appealing to buyers attracted to the more established, lower-density character of the southern Gold Coast.

"North Kirra presents one of the most compelling luxury residential opportunities currently emerging in Australia, combining absolute beachfront with the character and authenticity that buyers are increasingly seeking, and the same sense of tight-knit community that defined Burleigh and Currumbin perhaps 10 or 15 years ago," Mould said.

"With Gold Coast Airport on its doorstep, it also offers a level of accessibility that broadens its appeal across almost every market demographic."

The project comes as the southern Gold Coast continues to attract an increasing share of high-end apartment development and buyer activity.

Kirra in particular has emerged as one of the region's more tightly held beachfront markets, with its relatively low-density character, established surf and hospitality scene and proximity to Gold Coast Airport differentiating it from the higher-density markets further north.

Mould said those characteristics had informed the approach MAYD and Cera Stribley had taken to the project.

"We've worked closely with Cera Stribley to create a vision that is deeply connected to its surroundings," he said.

"Inspired by the coastline itself, the architecture has been shaped around space, privacy and resort-style living, creating a collection of homes that reflects the next generation of luxury on the southern Gold Coast."

MOTIV Managing Director Carly Cottam, who has been appointed to market the project, said buyer attention had continued to move south along the Gold Coast.

"Purchasers who may once have defaulted to Broadbeach, Main Beach or Surfers Paradise are increasingly recognising the value of a genuine beachfront location that offers lower density, strong amenity and a more established sense of community," Cottam said.

"Kirra has a powerful combination of growing demand and genuine scarcity. Beachfront supply is inherently constrained, the area remains relatively low density, and buyers are increasingly placing a premium on locations that feel established, uncrowded and authentic rather than heavily developed."

Cottam said the proximity to Gold Coast Airport was also proving increasingly important for interstate and second-home buyers.

"Being minutes from Gold Coast Airport makes it particularly compelling for interstate buyers, frequent travellers and second-home purchasers who can access an authentic coastal lifestyle almost immediately after stepping off a flight."

The acquisition takes MAYD's active development portfolio to more than $500 million, with the North Kirra project representing one of its largest undertakings to date.

MAYD is targeting an early 2027 launch.

First look at MAYD's North Kirra mixed-use precinct

<main data-perf-region="main">
Castle Hill, the longtime hub of the Hills District, has been one of the major beneficiaries of Sydney's Metro expansion, with improved connectivity helping drive continued population growth, development and buyer demand across the Hills District.

But despite that growth, the suburb has seen relatively few major new apartment projects brought to market over the past 18 months.

Hills District developer Reve Group is looking to fill that gap with <a href="https://www.apartments.com.au/new-apartments/nova-r-ve-castle-hill-2-garthowen-crescent-castle-hill-nsw-2154">Nova Rêve</a>, a major new mixed-use precinct on the corner of Garthowen Crescent and Old Castle Hill Road, a short walk from Castle Hill Metro Station and Castle Towers.

[smartcode_project:default project_id=152737 project_image_fid=377679]

The project will comprise three residential towers alongside a hotel, restaurants, cafes and a skybar, more than 1,600 sqm of ground-floor retail and almost an acre of landscaped gardens.

It represents the largest project undertaken by Reve Group, the development arm of the Kassis family, which has been building across the Hills District for more than 30 years through Kassis Homes.

[smartcode_project:default project_id=152737 project_image_fid=377675]

Nova Rêve also represents a significant step up from the family's first apartment development, Grand Rêve, which was delivered nearby on Garthowen Crescent.

Grand Rêve introduced larger, house-like apartment layouts and premium inclusions including Wolf and Sub-Zero appliances to the Castle Hill market.

Nova Rêve takes that approach to a precinct scale, combining the residential component with hospitality, retail and substantial public and resident landscaping.

[smartcode_project:default project_id=152737 project_image_fid=377685]

Reve Group Managing Director Sam Kassis said the project reflected the family's three decades of building in the Hills, which has evolved from trophy homes on quarter-acre blocks to larger-scale apartment development.

"Grand Rêve was our first apartment project here and it showed us what this pocket of Castle Hill could be. Nova Rêve is the refinement of that idea: not just apartments, but a place the whole suburb can use," Kassis said.

A key part of that approach is the hotel, which has been designed to operate as an amenity for the wider Castle Hill community rather than solely hotel guests.

It will include restaurants, cafes, skybars and all-day dining, alongside conference and event facilities catering to business functions, community groups and private events.

At ground level, more than 1,600 sqm of shops and cafes will open onto the surrounding streets and landscaped areas.

Almost an acre of gardens designed by Land and Form Studios will run through the precinct, incorporating pathways, seating, barbecue areas and children's play spaces.

[smartcode_project:default project_id=152737 project_image_fid=377680]

Reve Group's Romio Georges said creating an active ground plane had been central to the planning of Nova Rêve.

"There are gardens with pathways, barbecues, seating and play areas, shops and cafes opening onto the street, and a hotel with restaurants and a skybar that anyone in Castle Hill can walk into," Georges said.

The project's elevated position on one of Sydney's highest ridgelines will also provide apartments with outlooks toward the Sydney skyline, surrounding parkland and the Blue Mountains.

More than 80 per cent of the apartments will occupy corner positions, with Turner responsible for both the architecture and interiors.

&nbsp;

[smartcode_project_cta:default project_id=152737]

<h3 data-end="3697" data-section-id="q3n5ak" data-start="3672">&nbsp;</h3>
</main>

Nova Rêve arrives as Reve Group bets on Castle Hill's next growth phase

Liminal 360

<html><body>
In the past couple of years, we have seen virtual reality go from an intriguing concept to a full-fledged strategy for <a href="/new-apartments">off-the-plan property sales</a>.

This is due to VR’s unprecedented ability to bring projects to life by recreating environments to scale and placing a potential buyer inside a building that has yet to be built.

There are many challenges to selling off-the-plan properties compared to established properties. One of the most significant and obvious challenges is that some people simply do not trust what they are going to get.

By making the intangible tangible, virtual reality provides an opportunity to de-mystify the buying experience for this subset of investors and it is already making a huge impression in the sale of properties all over the world.

We know from studies conducted by neuroscientists at Nielson that viewing content in VR compared to a 2D screen generates 27% more emotional activation, and that this emotional activation lasts 34% longer. In other words, people have a trust and acceptance of virtual reality environments which creates an emotional affinity with the what they are experiencing.

From a property sales perspective, this is powerful. The ability to take a person through a property virtually and activate them emotionally is hard to ignore. It also allows the sales agent to adopt approaches that are much closer to the tried and trusted techniques that real estate agents adopt when selling established properties.

<h2>What are the options?</h2>

Liminal 360’s CEO, Damian Moratti, has <a href="/news/melburnians-flock-to-virtual-reality-and-property-marketers-are-taking-notice">previously written</a> for Apartments.com.au about the different kinds of experiences we have created to assist with the property sales process. These kinds of experiences include:

<ul>
<li>downloadable mobile VR lead generation and sales apps displaying photo-real rendered apartments; and</li>
	<li>highly immersive experiences on more advanced systems such as the HTC Vive to showcase masterplans and to allow people to customise the interior of apartments.</li>
</ul>
We have even re-created heritage buildings such as the <a href="/news/melbourne-centrals-iconic-shot-tower-reborn-in-vr">Coops Shot Tower</a> for Melbourne Central.

<h2>Adoption rates continue to grow</h2>

Meanwhile, adoption rates and interest in VR continue to grow in Australia.

Google Trends data suggests that Melbourne and Sydney continue to be in the top 5 cities displaying regional interest in “virtual reality”.

Additionally, according to Telsyte’s Australian VR &amp; AR Market Study 2017, Australia is a world leader in VR adoption, with household penetration of headsets set to reach 22.3% by 2020.

Part of the reason for this continued adoption is a better user experience due more advanced GPUs allowing for higher fidelity graphics and improved hardware.

Mobile VR is getting more comfortable, higher resolution, and more interactive. The leading mobile headsets are Google Daydream and Samsung’s Gear VR are both under $130 and both come with their own bluetooth controllers. The ability to utilise mobile phones provide for a more compelling and flexible means for sales agents to deliver and enhance the buying experience.

We are also about to see even more degrees of freedom emerge from the HTC Vive (the world’s most advanced VR system), which is about to go wireless!

This will provide a more elegant solution for property developers to showcase their vision in display suites.

With VR's emergence as a standard part of the armoury for any property developer, off-the-plan properties are now open for inspection.

Nick Busietta is the managing director at <a href="http://www.liminal360.com/">Liminal 360</a>.
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nbusietta

Off-the-Plan Properties are now Open for Inspection

<html><body>
Melbourne’s architectural landscape is a wonderful juxtaposition of modern and Victorian architecture. Although the CBD has been peppered with many skyscrapers, its historical structures have won Melbourne the title of “Australia’s most European city”.

Perhaps the most striking example of this juxtaposition between old and new is the Coops Shot Tower situated within Melbourne Central and enclosed by a magnificent 20 storey glass cone designed by architect Kisho Kurokawa. Although an icon of Melbourne for locals, the rich history of Coops Shot Tower is unknown to many tourists.

Built in 1890 at the peak of a period known as ‘Marvellous Melbourne’, it once stood as one of the tallest buildings in the city.

As part of Melbourne Central’s 25th birthday celebrations, <a href="http://www.thatsmelbourne.com.au/Whatson/Festivals/FashionandDesign/Pages/9303c839-1048-4263-9629-72406e760e7e.aspx">Rewind ’91</a>, Melbourne Central and Melbourne-based virtual reality company Liminal 360 have collaborated to use the latest in VR technology, the HTC Vive, to create an immersive and interactive reconstruction of Coops Shot Tower.

During the experience, users are treated to a private tour through material from the State Library archives by historian Dale Campisi, before venturing into the Shot Tower to experience it for themselves. The tower is 50 metres tall and was used predominantly to create lead shot for shotguns.

The shot maker would melt lead bars in a cauldron furnace and scoop up the molten lead with an enormous ladle, carefully pouring it into a large, perforated colander to create ‘drops’. Molten lead would rain down the height of the tower, forming perfectly spherical and aerodynamic shot on the way to be cooled and solidified by the water below.

Today, shot is made with industrial machines and the process is largely automated; the days of standing inside a tall tower in a dimly lit room and manipulating molten lead by hand have been lost to the annals of history.

However next month, history will be reborn and visitors to Melbourne Central will have a unique opportunity to go back in time to experience a taste of life as a shot maker!

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/um_image_2.jpg" rel="gallery-all" title="Users can relive the life of a shot maker, albeit temporarily. Image: Liminal 360"><img alt="" class="image-article-full-width-580px" height="318" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/um_image_2.jpg?itok=SwBuyUyW" title="Users can relive the life of a shot maker, albeit temporarily. Image: Liminal 360" width="580"></a>

<figcaption>Users can relive the life of a shot maker, albeit temporarily. Image: Liminal 360</figcaption></figure>Lachlan Sleight, Liminal 360’s CTO and Lead Developer collaborated closely with local historian Dale Campisi, and was given exclusive access to the tower, taking meticulous notes, measurements and photographs of the heritage listed building and dilapidated machinery within. The result is a historical reconstruction of unusual authenticity, and the use of virtual reality technology makes the experience a benchmark for historical brand activation in Australia.

<blockquote>
This was an exciting project and we went to great lengths to accurately recreate the Shot Tower as it existed back in the 1890s. This meant not just recreating the space visually but working closely with sound designer Darius Kedros fromSonic State Design to really bring the space to life.
<cite>Lachlan Sleight, CTO and Lead Developer, Liminal 360</cite>
</blockquote>

Leigh Dunn, General Manager of Melbourne Central, said the virtual reality installation will be a key attraction for visitors during the Rewind ’91 birthday festivities hosted throughout September and also exemplifies the centre’s commitment to providing an engaging retail environment.

The Melbourne Central Virtual Reality Experience will be located in Shot Tower Square, open Thursday to Sunday for the month of September. Following this, the experience will be relocated to the Shot Tower Museum as a permanent installation for visitors to enjoy.
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Damian Moratti

Melbourne Central’s iconic shot tower reborn in VR

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There is rising consumer appetite for virtual reality in Australia and property marketers are starting to pay attention. As of this writing, Google Trends has given Melbourne a score of 100 for ‘Regional Interest’ for the search-term “Virtual Reality”.

What exactly does a score of 100 mean? Well, explaining Google Trends data can be a little tricky but a rank of 100 effectively means that proportionately, people in Melbourne are searching for “Virtual Reality” more than any other city in the world with Sydney coming in a close second with a score of 96.

Regional trends are constantly fluctuating but it appears that Melburnians are among the most highly engaged people in the world right now when it comes to Virtual Reality.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image34_7.jpg" rel="gallery-all" title="Data source: Google Trends"><img alt="" class="image-article-full-width-580px" height="286" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image34_7.jpg?itok=AkMR_QmM" title="Data source: Google Trends" width="580"></a>

<figcaption>Data source: Google Trends</figcaption></figure>One reason why VR is rapidly rising in popularity is its accessibility. Anyone can now download an app on their smartphone and experience Virtual Reality content with nothing more than an inexpensive Google Cardboard Virtual Reality viewer.

If you have one of the latest Samsung Galaxy phones, you can go a step further and pick up a Samsung Gear VR for under $160 and experience the world’s best mobile VR headset right now. This accessibility combined with a great user experience makes mobile VR a very powerful tool for sales agents who can use it to place a person ‘inside’ a building or environment before it has been built.

A number of savvy property developers have taken note of this trend and are investing heavily in the technology. Innovative property developers like SP Projects and Future Estate have created a number of fully immersive, photo-real architectural visualisations to showcase developments such as Windsor &amp; Co and One Coburg Quarter.

<blockquote>
New developments, like our Coburg Quarter project, are really raising the bar in terms of its quality and design-led architecture. Until recently though, we’ve had to rely on renders and floorplans to communicate the many unique aspects of our projects.
Now with the advent of Liminal 360’s 3D virtual reality technology we can actually show our purchasers the quality of our projects in a really tactile, expressive way.
<cite>Ben Anderson, Founder and Managing Director, Future Estate</cite>
</blockquote>

Developer branded Google Cardboards are an easy way to share mobile VR experiences and are always a huge hit at launch events, expos or as gifts to prospective investors; they are also far less likely to be thrown out or misplaced in a sea of glossy brochures.

Mobile VR is an incredible tool to sell off-the-plan properties. Aside from the millions of Google Cardboards sold globally, this year Samsung is expected to sell around five million Gear VRs, but the number of prospective property investors using mobile VR is about to get much, much bigger.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image35_4.jpg" rel="gallery-all" title="Providing the viewer with a unique perspective"><img alt="" class="image-article-full-width-580px" height="227" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image35_4.jpg?itok=gjbb77MQ" title="Providing the viewer with a unique perspective" width="580"></a>

<figcaption>Providing the viewer with a unique perspective</figcaption></figure>Google plans on making mobile VR operate at “Android scale” and is launching the recently announced Daydream platform this spring. Working with all the major phone manufacturers to create smartphones optimised for VR, Google plans to introduce “hundreds of millions” of users to mobile VR within the next couple of years.

Property marketers have also been paying attention to the release of the Oculus Rift and HTC Vive earlier this year and Liminal 360 is using this technology to bring to life not only individual houses or apartments but entire masterplanned communities using the HTC Vive.

<blockquote>
We are very excited about using the HTC Vive to enable home buyers to visit a developer’s display suite and walk around and view an entire community contextually and at a range of different scales.
<cite>Nick Busietta, Co-Founder and Managing Director, Liminal 360</cite>
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image36_2.jpg" rel="gallery-all" title="The HTC Vive"><img alt="" class="image-article-full-width-580px" height="357" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image36_2.jpg?itok=rxuEy3ox" title="The HTC Vive" width="580"></a>

<figcaption>The HTC Vive</figcaption></figure>Tethered to a powerful PC, the HTC Vive allows a person to walk around in a Virtual Reality environment as they physically walk around in up to 4.5 x 4.5 meters of mapped out floorspace – such as in a ‘real world’ display suite. The user can also actively interact with the virtual environment with a pair of wireless, handheld controllers making the Vive experiences fun and strikingly immersive.

With all these exciting Virtual Reality experiences being built right here in Melbourne, it’s not surprising that there is such a buzz around town!

Daimian Moratti is CEO of Melbourne-based virtual reality company Liminal 360.
</body></html>

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