Repeat buyers are one of the strongest measures of confidence in any apartment development.

At <a href="https://www.apartments.com.au/new-apartments/era-newcastle-west-124-126-bull-street-newcastle-west-nsw-2302">ERA</a> in Newcastle West, some purchasers are returning to <a href="https://www.apartments.com.au/developers/gwh">GWH</a> after living at the developer's One Apartments. Their decision to purchase again was driven by the quality of life they found after moving into their first GWH home.

Keith Wilton had spent years living in a house in East Maitland before deciding it was time for a change. Apartment living had always been on his radar, but he was selective about what he wanted.

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"I had some boxes I wanted to tick," he says.

Keith points to the open-plan design, generous outdoor areas and considered inclusions as key reasons One Apartments worked for him.

“One of those things was a nice indoor open plan area, but also I wanted a nice outdoor open area that I could entertain on in summer or Christmases or birthdays,” he says.

He also found value in the smaller details, from integrated appliances to shared resident spaces including the pool, cinema and rooftop areas.

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After comparing several developments, he chose One Apartments because of GWH's longstanding local reputation and his own experience working with the developer on a commercial project more than a decade earlier.

"I knew that they were local, that the quality of the build was going to be up there. I'd looked at other apartment complexes around and close by, and I just knew that here was a better decision location wise."

Today, Keith says the move has completely changed how he experiences Newcastle.

"I enjoy living in this location because it's more of a lifestyle change. That Newcastle city living where you can walk to restaurants and bars and even beaches and parks and even shopping across the road."

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Beyond the location, he says it's the sense of community that has surprised him most.

"Everyone loves living here because they chose to live here, but everyone looks out for each other. It's a real great community feel here."

For Aimee and Lyle Goodman, the journey started almost by chance.

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The couple happened to be having coffee in Newcastle when they noticed the site where One Apartments was about to begin construction.

"We were aware GWH was planning a development," Aimee says. "We made one phone call and things moved pretty quickly after that."

As busy business owners, they initially thought apartment living would simply reduce the maintenance that came with larger homes. Instead, it fundamentally changed how they spent time together.

"We actually catch up more as a family now," Aimee says.

"We've had homes with big yards and lots of space, but everyone ended up in different rooms. Here we'll have dinner together, the kids can play, and we spend far more quality time together."

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Lyle says their confidence came from GWH's reputation within Newcastle's building industry.

"I know people who've worked across different apartment projects, and whenever GWH came up the feedback was always the same. They're rock solid. They're quality."

That confidence only grew throughout the buying process.

"One of the things that really impressed us with GWH was the whole process, was the communication," Lyle says. "It was consistent, it was regular, there was no problem if we had some weird questions, there was no problems in getting answers."

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Aimee says one moment stood out.

"The project actually finished on time. We realised we needed to hurry up and sell our house because everything was happening exactly when they said it would."

The positive experience at One Apartments ultimately gave all three buyers the confidence to purchase again with GWH, this time at ERA.

Their confidence reflects what many buyers are seeking in today's apartment market. Location remains important, but so too does certainty around delivery, quality and long-term liveability.

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ERA builds on those foundations with 280 one, two and three-bedroom apartments across two landmark towers in <a href="https://www.apartments.com.au/developments/newcastle-west-nsw-2302">Newcastle West</a>.&nbsp;

Designed by <a href="https://www.apartments.com.au/architects/fk-australia">Fender Katsalidis</a>, the project will include more than 2,000 square metres of resident amenities, including a resort-style pool, gym, sauna, private cinema and rooftop entertaining spaces overlooking the harbour and coastline.&nbsp;

The development is also within walking distance of the Newcastle Interchange, Honeysuckle, Darby Street, the harbour foreshore, restaurants, retail and the city’s beaches, continuing the walkable lifestyle that existing GWH buyers say has transformed how they live.

[smartcode_project:default project_id=135096 project_image_fid=356826]

For Keith, the appeal remains straightforward.

"You feel at home even before you've moved into your home."

For Aimee, the change is measured in time.

“I just felt like I had more time,” she says.

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Construction at ERA is now underway, with more than half of the residences already sold and limited two and three-bedroom apartments remaining in the East Tower release. Priced from $980,000 for two-bedroom residences and $1.46 million for three-bedroom residences, buyers can secure an apartment with a 10 per cent deposit, with premium homes offering ocean views from Level 8 and harbour views from Level 10.

ERA is also backed by Resilience Insurance's 10-year Latent Defects Insurance policy, providing protection against structural or waterproofing defects for 10 years after completion. The project is anticipated to be completed in early 2028.

[smartcode_project_cta:default project_id=135096]

Joel Robinson

From ONE to ERA: Why buyers are choosing GWH again in Newcastle West

Virgate Property Group is preparing to commence construction of Verdé, its new apartment development in Melbourne's Arts Precinct at Southbank, following a strong run of sales that has seen more than half of the project's 173 apartments secured.

Verdé has attracted a broad mix of first home buyers, owner-occupiers upgrading from nearby inner-city suburbs and investors, with younger owner-occupier couples aged between 28 and 45 accounting for the strongest enquiry. Many are already living in Southbank, South Melbourne, Albert Park, Port Melbourne, South Yarra and the CBD.

"Verdé is located in one of the most desirable pockets of southern Melbourne," Blair Property Group Director Darren Blair, who is managing sales at Verdé, said.

"It's within walking distance of the Arts Centre, Royal Botanic Gardens, Albert Park Lake, and Southbank's restaurants and retail. It's a great lifestyle location with strong amenity and liveability, which made it a very attractive choice for the project."

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Virgate was already familiar with the precinct, having previously delivered the successful Domain House development in neighbouring South Melbourne. That experience gave the developer confidence to acquire the Coventry Street site and continue expanding its presence in Melbourne's inner south.

"We had been keeping an eye on the site and the broader precinct for a few months before deciding to move forward with the acquisition," Virgate said.

The project was ultimately secured in 2020 following feasibility studies, planning assessments and due diligence, with the brief centred on delivering "a high-quality, considered design that feels both refined and fit for purpose."

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Designed by <a href="https://www.apartments.com.au/architects/bruce-henderson-architects">Bruce Henderson Architects</a>, Verdé comprises 173 one, two and three-bedroom apartments priced from $599,000. The architecture is distinguished by a faceted glass façade that responds to both the site's outlook and Melbourne's changing light conditions.

According to Bruce Henderson Architects, the coloured glazing gives the building a distinctive identity while also providing privacy and solar shading, with residences oriented to capture views across the bay, city skyline and surrounding parklands.

Inside, <a href="https://www.apartments.com.au/interior-designers/designoffice">DesignOffice</a> has created interiors focused on natural light, efficient planning and enduring materials. Apartments feature engineered oak flooring, natural stone benchtops, floor-to-ceiling glazing and SMEG appliances, while a restrained material palette aims to complement the expansive outlooks rather than compete with them.

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Resident amenity has also been designed around everyday functionality rather than occasional use. Facilities include a concierge-serviced lobby, residents' lounge with fireplace, library and co-working space, gym, terrace garden with barbecue facilities, ground-floor café, and package delivery management.

The project's location continues to be one of its strongest drawcards. Positioned on Coventry Street, Verdé sits within walking distance of the National Gallery of Victoria, Arts Centre Melbourne, Royal Botanic Gardens and Albert Park Lake, while Southbank's dining precinct, Sturt Street trams and the new ANZAC Station are all nearby. The surrounding education catchment also includes Melbourne Grammar, Melbourne Girls Grammar, Mac.Robertson Girls' High School and several major university campuses.

The sales team says buyers have responded particularly well to the combination of location, design quality and long-term liveability.

"They're responding really positively to the quality of the design, premium resident amenities and the uninterrupted views. Many also appreciate the location and how connected it is to everything they need."

The ability to secure stamp duty savings before completion has also been a key factor for purchasers, alongside the opportunity to personalise finishes ahead of settlement.

With construction set to commence soon and more than half the apartments already sold, Verdé enters its next phase as one of the Arts Precinct's more established apartment developments, offering remaining buyers an opportunity to secure a residence before construction advances further. Expected completion is scheduled for late 2027.

[smartcode_project_cta:default project_id=4661]

Virgate's Verdé Southbank moves toward construction as sales fly past halfway stage

Downsizer-focused apartment development Kooyongkoot in Hawthorn has been recognised at the 2026 Better Future Melbourne Design Awards, taking home Gold and Silver awards in two categories.

<a href="https://www.apartments.com.au/new-apartments/kooyongkoot-hawthorn-1-kooyongkoot-road-hawthorn-vic-3122">Kooyongkoot</a>, currently being delivered by developer PQD and designed by Cera Stribley, received Gold in the Interior Design – Proposed category and Silver in the Architecture – Proposed category.

The dual recognition reflects the design approach behind the boutique development on prestigious Kooyongkoot Road, where the focus has been on creating homes for downsizers seeking the space, quality and functionality of a detached house within a low-rise apartment building.

Rather than maximising apartment numbers, <a href="https://www.apartments.com.au/developers/pqd">PQD</a> and <a href="https://www.apartments.com.au/architects/cera-stribley-architects">Cera Stribley</a> limited the development to just 18 residences, allowing for larger floorplans, greater privacy, generous landscaping and expansive communal spaces.&nbsp;The majority of the apartments also benefit from corner aspects, allowing for dual sources of natural light.

Now around 70 per cent complete and on track for completion in November 2026, Kooyongkoot will comprise a mix of garden residences, ter​race apartments, sub-penthouses, and is crowned by two half-floor penthouses with direct lift access and private rooftop terraces.

[smartcode_project:default project_id=102717 project_image_fid=355297]

The Silver Award for Architecture recognised the way the building responds to its prominent corner position at the ent​rance to Hawthorn's Scotch Hill precinct, one of Melbourne's most established residential neighbourhoods.

Rather than competing with the grand homes that line Kooyongkoot Road, the architectural approach focused on restraint and longevity, using curved brickwork, generous landscaping and carefully considered proportions to integrate with the existing streetscape.

"The form feels fluid and timeless, as though shaped by the landscape itself – architecture that belongs, rather than competes," said Chris Stribley, Co-Founder and Managing Principal of Cera Stribley.

The judging submission also highlighted practical innovations throughout the building, including lift cores servicing only nine homes each, a central landscaped lightcourt designed to bring daylight and ventilation into the building, and fully enclosed private storage rooms with lighting, power and shelving to better accommodate residents transitioning from larger family homes.

[smartcode_project:default project_id=102717 project_image_fid=355293]

The Gold Award for Interior Design recognised the project's focus on long-term liveability rather than display-home aesthetics.

According to the awards submission, the interiors were designed from the inside out, prioritising how homes would function over decades of daily use through generous proportions, practical storage, durable natural materials and flexible layouts.

The specification includes natural stone throughout, upgraded acoustic glazing, V-ZUG appliances and fully enclosed storage rooms, alongside an amenity offering focused on wellness, entertainment and everyday convenience.&nbsp;

Residents will have access to a gym and yoga studio, a wellness centre featuring traditional and infrared saunas, a cold therapy shower and treatment room, as well as a residents' lounge and golf simulator/cinema room for entertainment.&nbsp;Kooyongkoot has also considered the everyday convenience of its residents by offering a private carwash and pet wash facilities on site as well as dedicated parcel lockers and oversized fully enclosed storage rooms.&nbsp;

[smartcode_project:default project_id=102717 project_image_fid=355303]

The project's attention to detail has already resonated with buyers. Earlier this year, Kooyongkoot recorded one of Boroondara's highest apartment sales when an $8 million penthouse was purchased by a Melbourne CEO downsizing from a nearby family home.

"Every detail feels deliberate, from the overall design down to the smallest touches," the purchaser said.

"The level of quality and refinement is exceptional, but what really sold it was how liveable it felt... It felt like a place where everything had been considered, not just a luxury building."

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Sustainability also formed a key part of both award submissions. Kooyongkoot is targeting a minimum 7.5-star NatHERS rating across all residences, supported by passive design principles, high-performance glazing, EV charging infrastructure, water reuse systems and a wellness model focused on lower-energy dry facilities rather than pools and large wet areas.

Located within walking distance of Scotch College, Methodist Ladies' College, Koo​yong Lawn Tennis Club, Aubur​n Village and Camberwell Junction, Kooyongkoot continues to target owner-occupiers looking to remain in Melbourne's inner east without compromising on space or quality. A limited selection of two, three and four-bedroom residences remains available, with prices starting from $1.9 million.

[smartcode_project_cta:default project_id=102717]

Kooyongkoot wins Gold and Silver at Better Future Melbourne Design Awards

New apartment supply has become increasingly constrained across <a href="https://www.apartments.com.au/developments/parramatta-nsw-2150">Parramatta</a> in recent years, with fewer projects progressing through to completion as development conditions have become more challenging.

It makes <a href="https://www.apartments.com.au/developers/novm">NOVM</a>'s 2021-completed <a href="https://www.apartments.com.au/buildings/the-lennox-parramatta-12-phillip-street-parramatta-nsw-2150">The Lennox</a> one of the most recently completed residential towers on the Parramatta River, and among the newest apartment developments in Sydney's second CBD.

With the project largely completed before the sharp escalation in construction costs and inflation following the pandemic, The Lennox is now offering pricing that would be difficult to replicate in a comparable new development in Parramatta today, or across much of Western Sydney.

The majority of the 413 apartments at The Lennox sold before and shortly after completion. A limited release of the remaining apartments has recently been brought to market by capital partner <a href="https://www.apartments.com.au/project-marketer/equitifund-group">Equitifund</a>, with entry-level pricing from $700,000 and two-bedroom apartments available from under $1 million.

Rising above the Parramatta River at 12 Phillip Street, The Lennox comprises one, two, three and four-bedroom apartments, appealing to first home buyers, young professionals, families, downsizers and interstate investors seeking a completed apartment in one of Australia's fastest-growing economic centres.

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Rather than positioning Parramatta as an alternative to Sydney's CBD, Equitifund believes the city has reached a point where it stands on its own merits.

"Parramatta is no longer simply an alternative to Sydney CBD, it's becoming a destination in its own right," Equitifund Executive Chairman Greg Huxley said.

"The Lennox captures that evolution with a level of quality and amenity that's difficult to match at its price point."

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Designed by <a href="https://www.apartments.com.au/architects/marchese-partners">Marchese Partners</a>, the tower responds directly to its riverfront setting through expansive glazing and open-plan layouts that maximise views across the Parramatta River and city skyline. Interiors feature engineered timber flooring, stone benchtops, stainless steel appliances and floor-to-ceiling glazing, while generous balconies extend the living spaces outdoors.

Marchese Partners says the project was conceived to balance high-quality apartment living with practical, long-term functionality, pairing larger, efficient floorplans with amenities more commonly associated with five-star hotels.

That emphasis continues through the resident facilities, which include a 20-metre rooftop swimming pool, fully equipped gym and wellness spaces, full-time concierge, a residents' lounge, function room, private lifts, secure basement parking and rooftop communal areas overlooking the Parramatta River. Ground-floor boardwalk retail and dining further activate the riverfront and integrate the building into the surrounding public realm.

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Australian housing and finance group Equitifund has secured the remaining apartments, believing there are few completed apartment opportunities in Parramatta that offer the same combination of location, amenity and pricing.

Equitifund National Sales Director Ben Hamblett says buyers are increasingly recognising that premium apartment living no longer needs to come with Sydney CBD pricing.

"The Lennox is where aspirational living becomes attainable," Hamblett said.

"Wake to river and mountain views, step into Sydney's Second CBD, and arrive home to resort-calibre amenities, all without the harbour price tag."

Hamblett says owner-occupiers are also attracted by the convenience of having Westfield Parramatta, Church Street's dining precinct, Parramatta Park, Riverside Theatres, Western Sydney University and major transport connections all within walking distance.

"At The Lennox, lifestyle is not an afterthought, it is the foundation."

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The Lennox places residents within walking distance of Parramatta Square, Westfield Parramatta, Church Street Eat Street, Parramatta Station, the ferry wharf, Light Rail, the future Sydney Metro West, Parramatta Park and CommBank Stadium, reinforcing Parramatta's position as one of Australia's most connected metropolitan centres outside Sydney's CBD.

Equitifund says buyers visiting the display suite consistently comment on the quality of the finishes, generous floorplans, river and skyline views, and the walkability of the location. The project has attracted a broad mix of local professionals, upsizers, downsizers, buyers relocating from Sydney's inner suburbs and interstate investors seeking long-term growth opportunities.

That demand aligns with Parramatta's continued evolution as an economic powerhouse. Equitifund Research and Market Insights specialist John Bekiaris says sustained population growth, infrastructure investment and expanding employment opportunities continue to support long-term housing demand across the city.

"Parramatta has evolved from a satellite city into one of Australia's most important economic centres. Population growth, infrastructure investment and employment are all supporting sustained long-term housing demand."

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The apartment price gap drawing Sydney buyers west

A luxury beachfront apartment at Rainbow Bay has more than doubled in value since it sold off the plan six years ago, setting a new local apartment record in the process.

The three-bedroom apartment in the Flow development on Petrie Street, the first of four new projects locally by Paul Gedoun's S&amp;S Projects, has sold for $7.4 million, after originally selling for $3.27 million when the project launched in 2020.

The seventh-floor apartment, comprising 187 sqm of internal living space and a 54 sqm balcony overlooking Froggies Beach and Snapper Rocks, was purchased by a local family.

The transaction was negotiated by Pezet Matheson director Kerry Pezet and equates to more than $30,000 per sqm.

Pezet said the sale reflected the limited opportunities to buy into the boutique beachfront development.

"The sale highlights the rarity of opportunities within the boutique beachfront development, where residences seldom become available," Pezet said.

"Flow is one of the Gold Coast's most tightly held buildings. Buyers from our database move quickly when residences become available, and achieving an off-market sale at $7.4 million demonstrates the depth of demand for property of this calibre."

<img alt="Flow" data-entity-type="file" data-entity-uuid="c585b206-2130-4eee-a50c-3f27c51a7c70" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-06%20at%208.33.25%E2%80%AFPM.png?VersionId=m3pHRDV62Y3fvN.XQuQHq.52ilTWpRLf" />

Flow was the first of four luxury apartment developments delivered by Paul Gedoun's S&amp;S Projects at Rainbow Bay and was completed in 2023.

Positioned on the beachfront overlooking Snapper Rocks, the residence includes three bedrooms, three bathrooms, a powder room and views stretching north along the coastline towards Surfers Paradise.

Pezet Matheson Residential principal Mitchell Lambert said buyers continued to prioritise quality beachfront apartments in tightly held locations.

"Flow Residences offers a rare combination of elevated beachfront positioning, architectural excellence, comprehensive resident amenity and premium finishes, which is exactly what discerning purchasers are seeking," Lambert said.

"The transaction further reinforces Rainbow Bay's reputation as one of Australia's premier coastal lifestyle destinations, where limited supply and growing demand continue to support strong market performance."

Pezet Matheson originally marketed and sold out Flow off the plan, making the latest transaction a return to one of the project's original buyers.

Paul Gedoun is selling his third project, <a href="https://www.apartments.com.au/new-apartments/radia-rainbow-bay-271-boundary-street-coolangatta-qld-4225">Radia Rainbow Bay</a>, after recently completing, and selling out, <a href="https://www.apartments.com.au/buildings/esprit-217-227-boundary-street-coolangatta-qld-4225">Esprit</a>. He has plans for a <a href="https://www.apartments.com.au/news/qld/first-look-s-s-projects-proposes-88-apartment-wellness-tower-at-coolangattas-boundary-street">fourth building</a>, 88 apartments on <a href="https://www.apartments.com.au/new-apartments/209-213-boundary-street-coolangatta-qld-4225">Boundary Street</a>.

Rainbow Bay apartment doubles in price since off the plan sale during pandemic

LAS Group

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LAS Group and Qualitas are pushing ahead with plans for their One Wellington project located on a 2,400 sqm at St Kilda Junction. The mixed-used development comprises a mix of retail and residential apartments across two towers of 26 and 10 levels respectively. 47 apartments will be accommodated within the podium, 27 apartments in the East Tower and 126 in the West Tower, designed by K.P.D.O.

Apartments.com.au spoke to LAS Group Managing Director Les Smith who provided valuable insight into the development and the company's motivations for purchasing the site and reworking the endorsed scheme to produce One Wellington.

Apartments.com.au: What was the appeal of the One Wellington site for LAS Group?

Les Smith: We’re always looking for great inner-city locations that are unique and special in a number of ways. When we found the site for One Wellington St Kilda, we went through an extensive research and design development phase, obsessing about every aspect of the project, from the site itself, to its historic and current day context and really, most importantly, how people could live there and use the space. So we had an idea of what we wanted to develop in this location, and this site provided the perfect place to do it.

Because of its unique positioning, the sweeping park, bay and city views at One Wellington St Kilda will never be built out. The site is surrounded by Melbourne’s most vibrant and lively neighbourhoods offering residents choice and connectivity.

We wanted to embrace the ‘multifaceted’ nature of the site, which sits at the edges of St Kilda, St Kilda East, Albert Park, Prahran and Windsor communities, which are all very different, despite being so close to each another.

We wanted to take that richness and extend it to the building itself to create something multifaceted, and suitable for a diverse group of residents.

We talk to people on the home hunt all the time, and so many say how frustrating it is looking for an apartment that doesn’t feel mass produced; that it’s a struggle to find something more to their taste.

So knowing that, and with the site we’d found, we started exploring other ways we could create real choice and flexibility in a home, including interiors that could be personalised, and amenities people wouldn’t necessarily have access to in a freestanding home.

U: The site had a permit for a multi-storey residential development. Was this a major factor in the acquisition of the site?

LS: It has some bearing on our decision, however the location was the real major factor.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/img89.jpg" rel="gallery-all" title="A previous scheme for the site. Planning Image: Plus Architecture"><img alt="" class="image-article-full-width-580px" height="435" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/img89.jpg?itok=vfbbzYv1" title="A previous scheme for the site. Planning Image: Plus Architecture" width="580"></a>

<figcaption>A previous scheme for the site. Planning Image: Plus Architecture</figcaption></figure>U: Rather than proceed with the endorsed scheme, LAS Group instead chose to engage K.P.D.O. who you have previously collaborated with on the Fawkner Residences. What was the driver behind this?

LS: K.P.D.O. really understand what, from a design perspective, future residents of St Kilda want.

But they also design spaces based on how the resident is going to feel, rather than designing based on trends only. It means their designs are more interesting, often unexpected, and always thoroughly considered.

K.P.D.O. consider the location and neighbourhoods, and design spaces that compliment those inside and out.

At One Wellington, they have created an elegant building that will sit beautifully in a high-profile site, and they’ve also created intelligent, beautiful internal spaces for residents to enjoy.

U: What was your brief to K.P.D.O?

LS: We find specific sites that we like and we spend a lot of time engaging with our design teams to get the right outcome not just for future residences, but also the local community.

St Kilda Junction is a prominent site that’s very visible in the skyline so we spent a lot of time thinking about how we build it externally.

We wanted to create a building that would have a conversation with its neighbour, The ICON, rather than compete with it.

Putting a brightly coloured building would have been too loud, so we wanted to put something that was also colourful, but in a more subtle way.

U: What are some of the challenges associated with developing on a site bordered by busy vehicular thoroughfares? 

LS: There were no real issues. Nelson Street provides great access – it is the back door of the development with car park entry. As a developer, I’d rather be constructing here over some of the constrained sites in other CBD or inner-city locations.

U: Who is the target market for One Wellington?

LS: One Wellington St Kilda is for home buyers who want to reconnect with and immerse themselves in the vibrancy of inner city living. It ticks all the boxes for home buyers who value choice, personalisation and connectivity.

That’s why we’ve designed the building and interiors in a way that purchasers can really personalise their new home to their personality, lifestyle, style and taste. Not only can residents personalise the interiors of their apartments, the building’s flexible design principle makes it easy to combine apartments across most levels of the building, providing even more choice.

We want home buyers to become far more involved in the design of their apartments and buying a home at One Wellington means purchasers will have access to an incredible, award-winning design team at K.P.D.O. that most people don’t have the funds to access.  

We want people to come and tell us what they want, not ask what we have. If you’re a family with three teenagers, we can give you a four-bedroom plan with two living areas. If you’re a couple who likes to entertain, we can give you indulgent living spaces. 

We understand that many first home buyers are entering the market much later and so they have established careers and a bigger budget than younger first home buyers. They are also more discerning in their tastes and want to express their personality, style and taste in their home.

We are also seeing downsizers who want to reconnect with the vibrancy of St Kilda. A big drawcard for them is the expansive Albert Park Lake across the road as well as the incredible park, bay and city views that can never be built out. One Wellington boasts the best apartment views in Melbourne.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/gs-kpdo-st-kilda-road-1-exterior-hero-1250px.jpg" rel="gallery-all" title="One Wellington will provide the entry statement into St Kilda. Image: Gabriel Saunders"><img alt="" class="image-article-full-width-580px" height="580" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/gs-kpdo-st-kilda-road-1-exterior-hero-1250px.jpg?itok=RyOFzB8C" title="One Wellington will provide the entry statement into St Kilda. Image: Gabriel Saunders" width="580"></a>

<figcaption>One Wellington will provide the entry statement into St Kilda. Image: Gabriel Saunders</figcaption></figure>U: The site isn't short on amenity for residents as it's located in close proximity to Albert Park, Fitzroy Street and the St Kilda foreshore, while also being a short tram ride away from the Melbourne CBD.  Do you expect this will be a big appeal to prospective buyers?

LS: Yes. More and more people are taking advantage of the lifestyle benefits that come with inner city apartment living.

We have seen an increasing popularity of apartment living, not just for young couples, professionals and families, but also the downsizers so there is a greater demand for residences that are functional, practical, sustainable and truly liveable. 

Aside from the connected, multifaceted location, and access to local amenities and facilities like the pool, gym, cinema and concierge, an apartment at One Wellington is going to feel like a home, not just a carbon copy of every other apartment in the building.

Of course it makes it challenging for us to offer so much choice in an apartment – but we genuinely think it’s the right thing to do for people buying into a community like this. Personalisation is beyond a trend – it is going to become instrumental to all residential apartments.

We’ve really thought about that aspect of One Wellington, making sure the connection between home and the surrounding neighbourhoods would be seamless.

It might sound trite, but we’ve thought about the liveability of each space, each room, and each individual, whether you’re driving, walking or cycling to and from home.

It’s the considered, small moments that matter – we’re thinking of liveability as the new luxury.

---------------

Check out Apartments.com.au tomorrow for our interview with K.P.D.O Director and Architect Stephen Javens.

For more information visit www.onewellington.com or click on the <a href="/new-apartments/1-wellington-street-st-kilda">One Wellington Project Page</a>.
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Laurence Dragomir

LAS Group's Les Smith discusses One Wellington

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Icon Co. signage has appeared on two irregular Melbourne developments with the builder pursuing the conversion of two former commercial buildings into high end apartments and an apartment hotel. Conversions of existing structures have historically been a none too common occurrence in Melbourne relative to new build projects.

Developer LAS Group and project partner Qualitas have awarded Icon the $85 million task of converting the former Fawkner Business Centre offices at 499 St Kilda Road into The Fawkner; a parkside apartment development with an end value of $300 million.

Dated 1973, the existing structure will be retained, with all internals and existing facade currently being stripped away.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image6_6.jpg" rel="gallery-all" title="Early demolition works and the intended result. Image: KPDO"><img alt="" class="image-article-full-width-580px" height="265" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image6_6.jpg?itok=91BaJwkE" title="Early demolition works and the intended result. Image: KPDO" width="580"></a>

<figcaption>Early demolition works and the intended result. Image: KPDO</figcaption></figure>The conversion of the former office building will allow for lofty ceilings and large floorplates with design firm K.P.D.O. responsible for creating more than 60 different apartment layouts over nineteen levels.

<blockquote>
An industry leader with 19 years of experience and proven capabilities in commercial and residential construction and development, we believe Icon Co. is best placed to realise the site’s potential and deliver our vision for an unparalleled premium residential offering that showcases the best of apartment living,
<cite>Les Smith, Managing Director, LAS Group</cite>
</blockquote>

<blockquote>
This is a significant project for Qualitas, and we needed an experienced contractor who was willing to ‘roll up their sleeves’ to help us unlock the puzzle of the adaptive reuse of the existing building. Icon Co. worked in partnership with us to achieve that outcome, and their recent partnership with Kajima Corporation of Japan provides significant balance sheet strength in support of the project.
<cite>Mark Fischer, Managing Director, Principal Investments at Qualitas</cite>
</blockquote>

The Fawkner amenities include an infinity pool atop the level seven podium, a health and wellness centre, open air courtyard, gymnasium, lounge areas, business facilities, theatre and cellar. Working collaboratively with the client and design team Icon Co. expect the project which is 80% sold to reach completion during mid 2017.

Also on Icon Co.'s agenda is the conversion of nearby 14 Queens Road. Comparatively more advanced than the Fawkner, the Queens Road build which is currently little more than a shell will see the delivery of private apartments and a Tyrian-branded serviced apartment hotel.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image7arthur.jpg" rel="gallery-all" title="The Arthur with test pod and the rendered finish. Image: Hallmarc"><img alt="" class="image-article-full-width-580px" height="270" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image7arthur.jpg?itok=9Gab8v6B" title="The Arthur with test pod and the rendered finish. Image: Hallmarc" width="580"></a>

<figcaption>The Arthur with test pod and the rendered finish. Image: Hallmarc</figcaption></figure>Developer Hallmarc is behind the mixed-use project which they reportedly purchased for $13 million during February 2013.

Set on a 2,326sqm site Arthur will include near on 100 apartments and Melboune's second Tyrian Serviced Apartments behind the existing 4.5 star Fitzroy location. Included within the build is a rooftop pool, dining, entertaining and fitness facilities.

The addition of the above two projects swells Icon Co.’s current Victorian build portfolio to well in excess of $500 million, with 2016 likely to see the company deliver $1,557 million worth of projects across three states.

Icon Co.'s largest current Melbourne project is Southbank's Shadow Play with the fledgling build valued at $126 million and set to add another 494 apartments upon its expected May 2018 completion date.
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silvermb

Icon Co. snare two unique apartment builds

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Australian based real estate investment manager Qualitas recently announced the acquisition of the Fawkner Centre at 499 St Kilda Road, in a move that will see the site redeveloped into high-end apartments. In a joint venture with LAS Group, the $300 million project dubbed ‘The Fawkner’ will transform the former commercial building into 253 apartments providing direct access to Fawkner Park, while offering expansive views to Port Phillip Bay and Albert Park.

The project initially began life under the stewardship of joint partners LAS Group and Malaysian developer IGB Corporation. After gaining approval during 2014 for an Elenberg Fraser rebirth accommodating 245 apartments, the project has since been reconfigured by Kerry Phelan and her design team at K.P.D.O.

The residential conversion will see all internals stripped before being reconfigured to one, two and three-bedroom apartments featuring five-star, hotel-like amenity. Capping the project will be a new reflective glazed facade.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/aerial_upd3_reduced.jpg" rel="gallery-all" title="499 St Kilda Road aerial. Image courtesy Qualitas"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/aerial_upd3_reduced.jpg?itok=Qgj2_WQj" title="499 St Kilda Road aerial. Image courtesy Qualitas" width="580"></a>

<figcaption>499 St Kilda Road aerial. Image courtesy Qualitas</figcaption></figure>According to Qualitas Managing Director – Real Estate Principal Investments, Mark Fischer, The Fawkner is largely driven by a desire to cater to the owner-occupier and downsizer market who appreciate generously sized apartments with excellent amenity and a standard of finish that is expected of St Kilda Road apartment developments.

<blockquote>
The focus for both ourselves when we became involved and LAS Group was that this is somewhat an irreplaceable location and a rather unique opportunity to have residential connected directly to Fawkner Park. Ideally the purchaser profile for a project like this is going to be someone very discerning, someone who has lived in quite a nice family home and is seeking a very clever and intelligent floor plan and strong level of finishes in the project.

So we spent significant time reworking the floor plans again, and that’s really where K.P.D.O came into the project initially, as an interiors firm but I think the value Kerry and her team have added to the project is outstanding. The floor plans are to a level now where purchasers will see them as a high levels will see them as a high level, quality product as opposed to the more traditional cookie cutter apartment floor plans that are out there.

K.P.D.O is not solely an interiors practice, they are a strong, bespoke architectural firm, and they had some fantastic ideas on the development of the façade. Obviously we’re going through a conversion of an existing office building to high end residential so you really need something to be done with the façade to tie in with what we’re trying to achieve in terms of product quality.
<cite>Mark Fischer</cite>
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image154.jpg" rel="gallery-all" title="Elenberg Fraser's scheme to that of K.P.D.O.'s"><img alt="" class="image-article-full-width-580px" height="243" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image154.jpg?itok=QEkS6Ef9" title="Elenberg Fraser's scheme to that of K.P.D.O.'s" width="580"></a>

<figcaption>Elenberg Fraser's scheme to that of K.P.D.O.'s</figcaption></figure>The façade design developed by K.P.D.O. plays on the concept of reflectivity drawing on its park setting, while allowing for a different visual experience from various angles around the site. The location and views on offer essentially dictated that the project had to deliver a quality product to prospective purchases, as development sites bordering significant parks are becoming increasingly scarce.

<blockquote>
On a global scale, there are very limited opportunities to live directly within and amongst a mature parkland such as Fawkner Park. There are only a handful of examples in other global cities such as London, New York and Tokyo of premium residential buildings being on a parkside location, so this project has unparalleled attributes.

As the project is an existing office structure, we are able to retain the high ceilings and the building has been re-designed to deliver larger apartments, offering  purchasers an opportunity to consolidate apartments

This project is an example of how ageing office buildings along St Kilda Road can be converted into market-leading residential developments – the market has talked for a while about office-to-residential conversions, however this will be one of the first examples to launch in the market in recent times, and certainly the first of this scale, making it a unique offering
<cite>Mark Fischer</cite>
</blockquote>

Resident facilities will include an impressive porte-cochere from St Kilda Road, 24-hour concierge service for residents, wine room and cellar, theatre, swimming pool, gymnasium, steam and massage rooms, children’s play spaces and communal meeting areas.

The project is currently in what Fischer describes as a “coming soon” phase and there is currently a display gallery available by appointment for VIP’s allowing potential purchasers to take in the views. The project will be officially launched to the market in the coming months and represents the second venture between Qualitas and LAS Group in recent times, following the recent completion of the Summerhill Shopping Centre in Melbourne's north. The Fawkner will further solidify this relationship.
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Qualitas and K.P.D.O. provide The Fawkner with added impetus

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St. Kilda Road has gone about transforming itself from a commercial hub into a haven for upmarket apartments for some time now, morphing from a dead after hours office precinct into an affluent residential boulevard.
A new proposal for the Fawkner Centre at 499 St. Kilda Road continues this trend, with intentions to convert the dated commercial tower into a rejuvenated 19 level residential complex.  Currently the Fawkner Centre stands at 18 levels and ulilises approximately half the 6,050 square metre site with 20,000sqm of office space and five retail tenancies the headline figures.
<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/1178.jpg" rel="gallery-all" title="The Fawkner Centre. Image courtesy Lemon Baxter"><img alt="" class="image-article-full-width-580px" height="386" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/1178.jpg?itok=sQRkaZIr" title="The Fawkner Centre. Image courtesy Lemon Baxter" width="580"></a>
After purchasing the site during 2012, local developer <a href="http://www.lasgroup.com.au/" target="_blank">LAS Group</a> now aims to transform the complex into 19 levels of apartments whilst also expanding the smaller podium building toward St. Kilda Road. Within this new scheme, residential facilities are principally located atop the podium building, whilst double storey dwellings will be included amongst the anticipated 245 apartments available.
Level 19 will house outdoor facilities for the associated penthouses below while the aforementioned residents facilities include a lounge, communal garden, sauna and steam room, yoga facilities, gym as well as an indoor pool and external sundeck. A total of 245 apartments with a variety of layouts will be developed in the project in conjunction with 293 car parks, 19 tandem car parks and 270 bike spaces.
3020.5 square metres of new area will be built, complementing the refurbishment however there are no plans to include retail space into the reincarnated structure. Along the St. Kilda Road frontage the proposal aims to develop a new identity for the building with the lanning application stating that the construction of an additional 7 levels to that side of the building will help change the “face” of the structure from its current bland office exterior to that of a dymanic residential building.
In addition to augmenting the original structure, the St. Kilda Road interface will be revamped via a new drop off zone in conjunction with a new mirrored canopy which will greet residents as they enter the building, creating a distinctive entrance for the revamped tower.  Reconnecting the building with its surrounds is one of the key areas project architect <a href="http://elenbergfraser.com/" target="_blank">Elenberg Fraser</a> and landscape design firm <a href="http://www.oculus.info/">Oculus</a> have focused on, with high attention to detail given to revitalising the connections between building adjoining enviorns.
<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image10_8.jpg" rel="gallery-all" title="Expected Fawkner Park interface. Image © Fender Katsalidis"><img alt="" class="image-article-full-width-580px" height="234" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image10_8.jpg?itok=ihExiN3M" title="Expected Fawkner Park interface. Image © Fender Katsalidis" width="580"></a>
At present, the Fawkner Park interface includes a large at grade car park against the boundary.  Through the introduction of initiatives such as soft articulated fencing and landscaping, a stepped landscaped façade to the ground and first floor of the building and planter boxes at ground level with vertical batten fencing, the design team have aimed to “soften” the building.  By creating a visual link more in keeping with the qualities of the park, the designers intent to “reactivate and reinstate the visual relationship between the building and Fawkner Park.”
In keeping with the “greening” of the site, the vehicular access way between St. Kilda Road and Fawkner Park will be eliminated, transforming it into a pedestrian link with a green edge being planted along the passageway.
Through the courtyards at ground level, pergola like structures are incorporated which are designed to provide privacy from level 1 as well as promote the landscaping to flourish and spread in a natural fashion.  Enhanced connections with Fawkner Park and private access for residents aims to promote use to the park.
<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image13_10.jpg" rel="gallery-all" title="499 St Kilda Road's enhanced facade. Images © Elenberg Fraser"><img alt="" class="image-article-full-width-580px" height="322" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image13_10.jpg?itok=APrxG8qZ" title="499 St Kilda Road's enhanced facade. Images © Elenberg Fraser" width="580"></a>
As a refurbishment rather than new build, certain constraints were considered by Elenberg Fraser to ensure the new design would not affect the structural integrity of the existing building, in particular the existing structural spandrels which constitute the façade.
By remodelling and recladding the spandrels in a way that gradually transitions vertically and horizontally along the building’s elevation, they have been able to develop an appealing solution to the dated concrete façade which exists at present.  By having the spandrels transition horizontally, the appearance of the building is altered dramatically without stripping the existing original form.
Furthermore, a secondary level of articulation has been introduced to the façade, with a shifting pattern developed that is able to further enhance the elevation by the creation of a three-dimensional like illusion. The carved spandrels are planned to be reclad in a silver metal, with surrounding aspects painted a dark colour to allow the spandrels to highlight the architectural statement across the façade.
Either side of the main facades will be given a dark curtain wall combined with metallic trims as a way to “provide an anchor to the building’s form and complement the rest of the building”.
Having been with state planning body DTPLI for a number of months, 499 St Kilda Road's future will become clear soon enough with a decision on approval likely in the short to medium term.
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