The residential transformation of St Kilda Road is set to continue into with more new apartment plans for the sought-after boulevard.

Wing Tai Asia has lodged plans for a major residential tower at 464-466 St Kilda Road, replacing the former VACC House with an 18-storey mixed-use development designed around a retained heritage podium and a sculpted contemporary tower.

The proposal, prepared under Victoria’s Significant Residential Development with Affordable Housing pathway, would deliver 325 apartments and ground-floor retail across the prominent 4,653 sqm boulevard site in Melbourne’s St Kilda Road North Precinct.

The project centres on the adaptive reuse of the site’s heritage-listed VACC Building, an eight-storey office designed by Bernard Evans that has occupied the address for decades. Planning documents state the development would involve “carefully dismantling and conserving off-site the original metal fabric of the podium visible from St Kilda Road,” before reinstating it as the defining frontage of the new scheme.

Above the restored podium, Wing Tai is proposing a curvilinear residential tower. The scheme includes 172 one-bedroom apartments, 63 two-bedroom apartments, 66 three-bedroom apartments, and 24 four-bedroom apartments, alongside two ground-floor food and beverage tenancies fronting St Kilda Road.

The tower has been designed with substantial articulation and variable setbacks to minimise perceived bulk and maintain view corridors along the boulevard. Urbis, which prepared the planning report, said the design “has been significantly articulated through a curvilinear design” with “an interplay with materials, façade expression and depth” to create visual separation and visual interest.

The proposal also includes 254 basement car spaces, landscaped pedestrian links connecting St Kilda Road and Queens Lane, and a biophilic landscape strategy featuring canopy trees, raised planters, cascading greenery and a glass oculus pool overlooking the eastern frontage.

Planning documents confirm the $270.1 million development will contribute 3 per cent of project costs to the Social Housing Growth Fund as part of the application process.

Wing Tai acquired the St Kilda Road property in 2018 alongside Abacus Property Group for $95.38 million, before later consolidating ownership of the site. The property previously served as the Victorian Automobile Chamber of Commerce headquarters for around 60 years.

The transformation of the St Kilda Rd boulevard is already beginning to materialise, with a number of high-profile projects recently completed, launched, or approaching launch as developers continue to back the long-term appeal of the precinct.

Among the most notable recent completions is Louise by Samuel Property Group, just off the strip on Queens Lane, the same pocket Hirsch &amp; Faigen recently launched The Queensbury. Mirvac is too on the same street with The Albertine, which is approaching completion.

Dexus recently secured approval for its slice of St Kilda Road, while Gurner also has approved plans for the precinct.

Joel Robinson

Wing Tai unveils 325-apartment St Kilda Road tower on former VACC House site

Malaysian developer <a href="https://www.apartments.com.au/developers/s-p-setia">SP Setia</a> is the latest to jump into St Leonards booming Transport Oriented Development precinct.

The developer, which has previously delivered Sapphire by the Gardens apartment development in Melbourne, identified the Atchison Street site in 2023. It filed a Scoping Report around 12 months ago, and now has revealed the designs for the new&nbsp;40-storey mixed-use tower.

The State Significant Development Application covers <a href="https://next-portal.urban.com.au/projects/14650/summary">20-22 Atchison Street</a>, a 1,374 sqm site positioned between St Leonards Station and the new Crows Nest Metro station.

Designed by <a href="https://www.apartments.com.au/architects/cox-architecture">COX Architecture</a>, the project would deliver 181 apartments, above a four-storey commercial podium, five basement levels, and new public domain works along Mitchell Street. The apartment mix comprises 35 one-bedroom apartments, 39 one-bedroom-plus-study apartments, 85 two-bedroom apartments, and 22 three-bedroom residences.

The proposal has been lodged as a shop-top housing development under the NSW Government’s TOD planning pathway, which allows increased density around key transport infrastructure. The site sits within the recently rezoned Crows Nest Accelerated TOD Precinct.

<img alt="First look: SP Setia targets St Leonards skyline with 40-storey TOD tower" data-entity-type="file" data-entity-uuid="b799673d-48e2-46b0-801a-0e33a9330100" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/atchinson%20site.png?VersionId=dPh0UfwfaHpbFL1R7H1cbZNbIW0CHbCC" />

SP Setia acquired the Atchison Street site as part of its continued expansion into the Australian apartment market. In comments made to City &amp; Country (The Edge Malaysia) in 2023, SP Setia President and CEO Datuk Choong Kai Wai described the acquisition as “a strategic move” aligned with the group’s post-pandemic market recovery strategy.

“Our target for this exceptional development is local and overseas buyers, including first-home buyers, downsizers and investors,” Choong said.

The tower has been designed as a slender vertical form rising from a mixed-use podium, with COX Architecture positioning the development as a response to the evolving St Leonards and Crows Nest skyline.

“The purpose of the project is to facilitate the delivery of high-quality housing at a strategically located site and deliver a built tower outcome that is consistent with the desired future character of St Leonards and aligns with the TOD controls,” the design report stated.

<img alt="First look: SP Setia targets St Leonards skyline with 40-storey TOD tower" data-entity-type="file" data-entity-uuid="b1a85eee-76f7-436c-a6da-73ba827b9b13" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/atchinson%20entry.png?VersionId=dA9jHGPMcm.dDbwk4QfxqWiY5bfh3UVt" />

The podium would incorporate retail uses fronting Atchison Street, commercial tenancies, landscaped communal areas, and pedestrian improvements along Mitchell Street. Vehicle access and loading would be consolidated via Atchison Lane.

Residents would have access to more than 665 sqm of communal indoor and outdoor spaces, while the development proposes 96 parking spaces across five basement levels.

The proposal also includes a commitment for 10 per cent of residential floor space to be allocated toward affordable housing through a monetary contribution.

COX said the tower form responds directly to the emerging high-density character of the precinct while seeking to maximise solar access, cross ventilation, and outlook from apartments.

<img alt="First look: SP Setia targets St Leonards skyline with 40-storey TOD tower" data-entity-type="file" data-entity-uuid="2163f85c-f63b-4be3-aafa-f8763976cec5" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Article%20Feature%20Image%20%28Grid%29_5.png?VersionId=WiAmtIKJ6.ZQ41EtYEQ1fol7AeorKBlL" />

“The building is orientated towards north,” the Apartment Design Guide compliance report noted, adding that the tower’s slim form was driven by the constrained inner-urban site dimensions.

The design also incorporates landscaped setbacks and communal open space at podium level, intended to soften the interface with surrounding streets and improve pedestrian amenity.

The project adds to a growing wave of redevelopment proposals reshaping St Leonards and Crows Nest following the opening of the Sydney Metro City line and the NSW Government’s push for higher-density housing around major transport nodes.

Last week Stockland filed plans just down the road. They want to build a <a href="https://www.apartments.com.au/new-apartments/601-pacific-highway-st-leonards-nsw-2065">52-storey tower on Pacific Highway</a>.

Read more:&nbsp;<a href="https://www.apartments.com.au/news/nsw/first-look-stockland-plans-52-storey-538-apartment-st-leonards-tower">First look: Stockland plans 52-storey, 538-apartment St Leonards tower&nbsp;</a>

First look: SP Setia targets St Leonards skyline with 40-storey TOD tower

<a href="https://www.apartments.com.au/developers/urban-property-group">Urban Property Group</a> has revealed plans for a new mixed-use tower at 10 Dangar Street, Wickham, advancing a proposal that would reshape the southern gateway to Newcastle’s city centre with one of the city’s tallest residential buildings.

The State Significant Development proposal, now on exhibition, seeks approval for a <a href="https://www.apartments.com.au/new-apartments/bowline-10-dangar-street-wickham-nsw-2293">43-storey tower</a> immediately adjacent to the Newcastle Interchange. The project would deliver around 200 apartments, including 42 affordable housing dwellings, alongside 99 co-living units, a 171-room hotel, retail space, and new public domain integrated through the site.

The scheme marks a significant escalation of plans previously approved for the site. Urban Property Group took over the prominent 2,904 sqm parcel, where excavation and demolition had already commenced under an earlier consent for a 14-storey mixed-use development.

<img alt="First look: Urban Property Group unveils Newcastle’s next supertower at Wickham interchange" data-entity-type="file" data-entity-uuid="58a96dd9-407f-4d20-86b4-94e4bfeef74b" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/wickham%20podium.png?VersionId=LGlf08pdFGAZDzvx_CXC4XakHNZRuEE0" />

Designed by <a href="https://www.apartments.com.au/architects/sjb-architects">SJB</a>, the tower has been conceived as a landmark transit-oriented development anchored to the Newcastle Interchange precinct. The proposal includes 245 build-to-sell apartments across a mix of one, two, and three-bedroom residences, as well as two penthouses. Fifteen apartments and one operational unit are earmarked for NDIS housing. The co-living component would add a further 99 units, while the podium would accommodate retail uses and hotel facilities.

SJB said the site presents “a valuable opportunity to anchor the precinct by setting the standard for design, active ground planes and character at the key southern gateway.”

The architecture responds directly to the site’s position beside major transport infrastructure and within one of Newcastle’s fastest-evolving urban renewal precincts. The tower form sits above a sculpted podium designed to frame new public spaces, including a through-site pedestrian link connecting Station Street to Hannell Street, landscaped plazas, and activated retail edges.

<img alt="First look: Urban Property Group unveils Newcastle’s next supertower at Wickham interchange" data-entity-type="file" data-entity-uuid="a7bd6ff0-f7db-4ce8-a6dc-ea56e72c6149" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/wickham%20lanne.png?VersionId=xzf39VADyhj7zBQY2I9fx9vI62u2tuSb" />

The design report describes the project as part of the broader transition of Wickham into “a vibrant, high-quality mixed-use urban precinct” that leverages proximity to the station, open space, and regional connectivity.

A detailed public art strategy has also been prepared for the development. The strategy positions the project as “a transit-oriented development of state significance at the gateway to Newcastle’s city centre” and outlines a series of integrated artworks responding to Newcastle’s industrial and transport heritage.

Creative Road’s curatorial framework for the project, titled Unveil, draws on “stratified surfaces, carved volumes, and light-filled apertures” while referencing Newcastle’s transformation from an industrial city into a contemporary education and technology hub.

<img alt="First look: Urban Property Group unveils Newcastle’s next supertower at Wickham interchange" data-entity-type="file" data-entity-uuid="77a882bb-14b1-4d28-99ff-9438e39508c0" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/wickham%20site.png?VersionId=cevgo_vN0eKPK78P8YcEu3mKPLkpFqE7" />

The proposal is being advanced through the NSW Housing Delivery Authority pathway after being declared State Significant Development in June 2025. The accompanying scoping report states the development aims to “maximise the site’s proximity to the Newcastle Interchange by delivering transit-oriented development” while increasing housing supply and affordable housing provision within the Newcastle LGA.

Urban Property Group’s plans align with the long-term strategic vision established under the Wickham Master Plan, which identified the interchange precinct as suitable for substantial uplift in height and density. The current proposal would significantly intensify that vision, positioning the tower among the tallest developments proposed for Newcastle.

The site sits immediately north of the Newcastle Interchange, bounded by Dangar Street, Hannell Street, and Charles Street. It is surrounded by a rapidly growing cluster of residential towers and mixed-use projects that have emerged following the completion of the light rail and transport interchange.

First look: Urban Property Group unveils Newcastle’s latest tower at Wickham interchange

Bottega House has completed settlement of a landmark riverfront site in Macquarie Street, St Lucia, representing its first major Brisbane development.&nbsp;

Positioned on the banks of the Brisbane River, the <a href="https://www.apartments.com.au/new-apartments/180-macquarie-street-st-lucia-qld-4067">premium site at 180 Macquarie Street</a> features uninterrupted river frontage in one of Brisbane’s most tightly held residential precincts.&nbsp;

The proposed development, currently under assessment with Brisbane City Council, has been designed by <a href="https://www.apartments.com.au/architects/plus-studio">Plus Studio</a> with interiors by <a href="https://www.apartments.com.au/interior-designers/mim-design">Mim Design</a> and will deliver a boutique collection of premium residences positioned specifically for owner occupiers and downsizers.&nbsp;

The residences are set to redefine luxury apartment living in the area, with a focus on architectural quality, refined finishes, landscape integration and elevated amenities including curated wellness facilities, resort-style pools and recreation spaces rarely seen in the local market.&nbsp;

Exclusive sales for the project will be led by Keenan &amp; Byrne, ahead of an anticipated launch later this year.&nbsp;

Bottega House Managing Director Nick Malloch said the project reflects the group’s ambition to deliver a highly curated residential offering within one of Brisbane’s most tightly held precincts.&nbsp;

“This is an incredibly rare riverfront opportunity and one we have approached with a long-term perspective,” Malloch said.&nbsp;

“Our vision from the outset was to create a boutique collection of residences that feel more like private homes than traditional apartments, with generous proportions, refined finishes and exceptional amenity throughout."

Malloch says there is a&nbsp;lack of premium owner-occupier stock of this quality in the market, particularly for downsizers wanting space, privacy and a true lifestyle offering without compromise.&nbsp;

"Demand is expected to be strong given the scarcity of premium riverfront opportunities of this nature within Brisbane’s inner-west."&nbsp;

Bottega House secures landmark riverfront site in St Lucia 

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The arrival of the first piling rig officially marks the commencement of construction at SIERA’s new beachside apartment development, Exhale, in Northcliffe.

<a href="https://www.apartments.com.au/new-apartments/exhale-surfers-paradise-8-enderley-avenue-surfers-paradise-qld-4217">Exhale</a>, a glass-encased tower featuring 54 large-scale apartments at 8 Enderley Avenue, is SIERA’s third Gold Coast development. It follows the recently completed PIPIS Bilinga beachfront project, which achieved suburb-record prices, and the soon-to-be-completed Chevron Island development, Tapestry.

[smartcode_project:default project_id=112661 project_image_fid=359603]

<a href="https://www.apartments.com.au/developers/siera">SIERA</a> Founder and Managing Director Brent Thompson said the arrival of the piling rig represented a significant milestone for the development, which is scheduled for completion in late 2028.

Over the next month, around 260 piles are expected to be installed as work progresses on the basement structure. The building is anticipated to rise above ground level early next year, before unveiling its sculptural glass curtain wall, developed in collaboration with specialist façade engineers.

“The façade was designed to maximise panoramic coastal views while creating a distinctive architectural identity,” Thompson said.

[smartcode_project:default project_id=112661 project_image_fid=355935]

Designed by BDA Architecture, Exhale will comprise just 54 two- and three-bedroom residences across 26 levels, a level of low-density living rarely delivered in this beachside pocket between Surfers Paradise and Broadbeach.

The project has been conceived as a resident-only building, with no short-stay accommodation permitted. SIERA says the model is intended to appeal to long-term owner-occupiers rather than transient holiday demand.

[smartcode_project:default project_id=112661 project_image_fid=361052]

Residences have been designed with large-format layouts and expansive glazing, with most apartments featuring more than 30 metres of glass frontage to maximise natural light and ocean views.

The amenity offering spans two levels and centres on wellness and lifestyle, including a heated magnesium pool, sauna, yoga and Pilates studio, gymnasium, private dining facilities, cinema lounge, and dedicated surfcraft storage.

[smartcode_project:default project_id=112661 project_image_fid=359607]

More than half of the apartments have already sold. SIERA has also opened a sales gallery for Exhale at its Chevron Island commercial premises, near its Tapestry tower and the site of its second Chevron Island apartment development, which is slated to launch in early 2027.
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[smartcode_project_cta:default project_id=112661]

SIERA kicks off construction at Northcliffe tower Exhale

Lacey Group

The family development company, the Lacey Group, has lodged plans for its next Gold Coast apartment development.

Off the back of two successful sell-outs in Palm Beach and Kirra Beach&nbsp;in 2021, Lacey Group, headed by Adam Lacey, is taking on Bilinga, just north of Coolangatta, which seems to be the hottest spot for apartment developers at the moment.

They&#39;ve lodged plans to the Gold Coast City Council for a 28-apartment project at 66 Pacific Parade, currently a walk-up block of original flats known as Serene.

The new 10-level tower has been designed by Plus Architecture on the block, on the corner of Pacific Parade and Archer Avenue, facing Joe Doniger Park and the beach.

<a href="/new-apartments/66-pacific-parade-bilinga"><img alt="" height="870" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/screen_shot_2022-04-19_at_4.13.38_pm.png" width="1298" /></a>

There will be nine two-bedroom, two-bathroom apartments, which start from 104 sqm, and 16 three-bedders, which includes three two-level penthouses.

The resident amenity is on the ground level, where there&#39;s a wet edge pool and recreational area. Also on this level is one of the two-beds, which has its own private plunge pool in its 70 sqm of terracing.

There will be no more than three apartments per floor.&nbsp;

Plus say&nbsp;66 Pacific Parade will be a timeless addition to Bilinga, facilitating a barefoot luxury lifestyles for its residents.

<a href="/new-apartments/66-pacific-parade-bilinga"><img alt="" height="714" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/screen_shot_2022-04-19_at_4.14.02_pm.png" width="1126" /></a>

&quot;Located moments from the beach, 66 Pacific Parade is designed to embrace the Bilinga lifestyle &amp; add to the neighbourhoods character,&quot; Plus noted in their design statement to the Gold Coast City Council.

&quot;28 beach homes within the buildings 10 levels are enveloped by sweeping curves.

&quot;These articulate a soft integration between the building &amp; its surrounding context, whilst creating panoramic view experiences for the residents within.

&quot;Layered landscaping to the Pacific Parade &amp; Archer Street frontages blend the ocean into the residents private recreation deck, pool &amp; lounges.

<a href="/new-apartments/66-pacific-parade-bilinga"><img alt="" height="738" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/screen_shot_2022-04-19_at_4.14.14_pm.png" width="1108" /></a>

&quot;Considered design frames views, provides shading &amp; provides privacy through the interplay of solid elements &amp; feature batten screening. A natural &amp; tonal palette utilised throughout speaks true to the character &amp; aesthetic of the designs context.

Lacey Group had a stellar 2021, selling out The Monroe in Palm Beach and Del Ray in Kirra, both of which were snapped up by the database.&nbsp;

Given the speed of the sales, Lacey fast-tracked construction, having Hutchinsons start building the luxury projects, both of which were also designed by Plus.

Bilinga <a href="/news/qld/is-bilinga-the-next-gold-coast-apartment-hotspot">has been a hotspot for developers</a> since the end of 2021.

Late last year Mosaic, the prominent South East Queensland developer, kicked off a wave of development applications, submitting plans for a boutique project of 13 apartments at 1 Surf Street.

Another Brisbane-based developer, Cielo Group, recently launched Bloom Bilinga, securing a substantial amount of enquiry for the sub $2 million apartments.

The new 10-level tower has been designed by Plus Architecture on the block, on the corner of Pacific Parade and Archer Avenue, facing Joe Doniger Park and the beach

First look: Lacey Group set for next Gold Coast apartment development

The family-owned Gold Coast developer, Lacey Group, are advancing their plans for their two luxury Gold Coast apartment developments, after securing two quick-time sell-outs.

Having just appointed the leading Queensland construction company Hutchinsons, Lacey Group, headed by director Adam Lacey, are fast-tracking construction for their $35 million The Monroe at Palm Beach, and the $63 million Del Ray apartments at Kirra.

The Monroe all-but&nbsp;sold out in May after just two weeks, while Del Ray didn&#39;t even hit the open market, selling all of its 72 apartments prior to its launch.

&ldquo;We are thrilled with the consecutive sales success of the Monroe and the Del Ray, both of which have been incredibly well received,&rdquo; Adam Lacey, Director of Lacey Group, said.

[smartcode_project:default project_id=89711 project_image_fid=193837] 
The entry of Del Ray at Kirra. Image supplied

&ldquo;Palm Beach and Kirra are arguably two of the hottest beachfront markets on the coast right now, so it&rsquo;s an exciting time to be pioneering the next generation of luxury living on its shores.&rdquo;

Demolition works on both sites has now been completed, with full scale construction scheduled to take off in October.

On the construction partnership, Lacey said&nbsp;Hutchies have a brilliant reputation on the coast for delivering a dynamic portfolio of projects,

&quot;We have full confidence that they will do justice to each project&rsquo;s remarkable design.&quot;

The Del Ray, designed by Plus Architecture, will encompass 72 two and three-bedroom apartments and townhouses, as well as&nbsp;a rooftop infinity pool and terrace, with sweeping&nbsp;views over the ocean, and an exclusive resident&rsquo;s lounge.

Located at 7-11 Miles St, the project is within close proximity to the highly anticipated re-development of the Kirra Beach Hotel, set to offer the bustling Kirra Beach suburb a new entertainment hub and dining pavilion.

The Monroe will sit further south on Palm Beach&#39;s Jefferson Lane dress circle. The project at 124-126 Jefferson Lane will see&nbsp;33 two&nbsp;and three-bedroom apartments created, as well as a townhome and a luxury penthouse. That too will have a 250 sqm rooftop terrace with a swimming pool, fire pit area and views.

[smartcode_project:default project_id=89711 project_image_fid=193834] 
The Monroe&#39;s luxury rooftop pool. Image supplied

A large portion of purchases within The Monroe came from previous Lacey Group buyers.

Before the recent sell-outs at The Del Ray and The Monroe, Lacey Group had success with&nbsp;Jefferson, also at Palm Beach, and&nbsp;Southbreak in Kirra.

The Monroe all-but sold out in May after just two weeks, while Del Ray didn't even hit the open market, selling all of its 72 apartments prior to its launch

Lacey Group appoint Hutchinson's to build sold-out Gold Coast apartment developments The Monroe and Del Ray

The local Gold Coast developer Lacey Group has secured a near sell out of its luxury Palm Beach apartment development, The Monroe.

It was only six weeks ago Lacey Group secured approval from the Gold Coast City Council for the boutique development of just 33 on the&nbsp;Jefferson Lane dress circle.

Two weeks ago the apartments, ranging between $619,000 and $1.79 million, were launched to the market, with local owner-occupiers driving the purchasing.

Made up of a number of two and three bedroom apartments, a townhome and a penthouse, The Monroe also feature a rare&nbsp;expansive rooftop terrace offering 250sqm of recreation space and a pool.&nbsp;

Lacey Group director Adam Lacey says the latest project brings a new dimension to beachside living.

&quot;When designing The Monroe, we put a lot of thought into who our buyers would be and how they would experience living here&quot;, Lacey said.

<img alt="" height="975" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/1789_2.01_interior_2bed_living_dining_r005_b.jpg" width="1500" />

&quot;The project was designed to appeal to local owner occupier downsizers, young professionals and those looking for a lock and leave beachside home.

Early site works for The Monroe are expected to commence by mid this year to pave the way for construction to start. 
 
Jayde Pezet and Todd Matheson, of KM Sales and Marketing, who marketed The Monroe, said&nbsp;65 per cent of sales made were from databases or purchasers who have previously bought in Lacey Group projects.

&ldquo;The number of sales to previous Lacey Group buyers is testament to the quality of project delivered by Adam and the team, and is further evidence of the unprecedented demand for off-the-plan apartments in a market that is becoming increasingly competitive,&rdquo; Pezet said.

Pezet believes quick sell outs will become even more&nbsp;common due to the pressure cooker type situation in the Gold Coast property market.

<a href="/developments/gold-coast-qld?source_news_article_id=101062&amp;ref=news_body_link"><img alt="" height="797" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/gc_newest_tile_jpeg_5.jpg" width="1200" /></a>

&ldquo;There&rsquo;s virtually zero rental vacancy across the city, and this is leading more people to consider buying, however those who do are finding there are dozens of purchasers lining up to make offers on an established property.

&ldquo;In turn, this has prompted an uptick in interest for off-the-plan apartments, so buyers really need to be on a database to ensure they don&rsquo;t miss out.&quot;

The Monroe is the second Lacey Group project to be developed on Jefferson Lane, following the sellout success of the $32million The Jefferson, which was sold out prior to completion in July 2019.

Two weeks ago the apartments, ranging between $619,000 and $1.79 million, were launched to the market, with local owner-occupiers driving the purchasing



Lacey Group all-but sell out Palm Beach project The Monroe

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The Gold Coast-based developer Lacey Group have been given the green light by the City of Gold Coast for its $32 million Palm Beach development The Monroe.

The project of 33 apartments and a beach house on the exclusive Jefferson Lane has been designed by Plus Architecture and is located adjacent to the Palm Beach Surf Club.

There will be a 250 sqm rooftop terrace with its own infinity pool with views of the Pacific Ocean from Surfers Paradise down to Coolangatta.

Apartments will be priced from $619,000.

<a href="/buildings/the-monroe-124-126-jefferson-lane-palm-beach"><img alt="" height="1040" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/the_monroe_lacey_2.jpg" width="1600"></a>

Lacey Group director Adam Lacey says The Monroe has been designed with the owner-occupier in mind, and believes it will be popular with young professionals looking to upgrade to beachside living.

"[The Monroe] is unique in that it caters to the full spectrum of purchasers, with two- and three-bedroom apartments, alongside a penthouse and a townhome on the ground floor,” Mr Lacey said.

<a href="/buildings/the-monroe-124-126-jefferson-lane-palm-beach"><img alt="" height="749" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/the_lacey_group_3.jpg" width="1800"></a>

"We're anticipating the apartments will be popular with young professionals looking to upgrade to beachside living, while the penthouse and townhome will appeal to downsizers and potentially a family looking for a home-style residence with access to a suite of lifestyle amenities.

"Atop the building is a unique recreation terrace, which is really one of a kind in the Palm Beach market, boasting an infinity pool, barbeque facilities, a resident's lounge and a firepit."

Mr Lacey said The Monroe is named for its classic architecture, which reflects the sleek, timeless appeal of quintessential Gold Coast buildings established since the 1950s.

<a href="/buildings/the-monroe-124-126-jefferson-lane-palm-beach"><img alt="" height="813" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/the_monroe_lacey_4.jpg" width="1800"></a>

"We have worked with Plus Architecture to ensure that like namesake Marilyn Monroe, this building is classy, stylish, timeless and above all, iconic," he said.

Each apartment features oversized kitchens with European appliances and floor to ceiling windows which take in panoramic views of the coastline, city skyline and hinterland

"The Monroe draws its design inspiration from the topography of the Gold Coast, echoing the natural progression of slope and form, from the rocky hinterland mountains towards a softer, more fluid beach environment.

Lacey Group know the area well, having had success on the same street where they sold out The Jefferson, the $32 million development of 46 apartments, on completion in 2019.
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Lacey Group know the area well, having had success on the same street where they sold out The Jefferson, the $32 million development of 46 apartments.

Lacey Group

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