Repeat buyers are one of the strongest measures of confidence in any apartment development.

At <a href="https://www.apartments.com.au/new-apartments/era-newcastle-west-124-126-bull-street-newcastle-west-nsw-2302">ERA</a> in Newcastle West, some purchasers are returning to <a href="https://www.apartments.com.au/developers/gwh">GWH</a> after living at the developer's One Apartments. Their decision to purchase again was driven by the quality of life they found after moving into their first GWH home.

Keith Wilton had spent years living in a house in East Maitland before deciding it was time for a change. Apartment living had always been on his radar, but he was selective about what he wanted.

<iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" referrerpolicy="strict-origin-when-cross-origin" src="https://www.youtube.com/embed/FH_1EzB-1vs?si=XScVlP1ERsTDJoME" title="YouTube video player" width="560"></iframe>

"I had some boxes I wanted to tick," he says.

Keith points to the open-plan design, generous outdoor areas and considered inclusions as key reasons One Apartments worked for him.

“One of those things was a nice indoor open plan area, but also I wanted a nice outdoor open area that I could entertain on in summer or Christmases or birthdays,” he says.

He also found value in the smaller details, from integrated appliances to shared resident spaces including the pool, cinema and rooftop areas.

[smartcode_project:default project_id=135096 project_image_fid=356818]

After comparing several developments, he chose One Apartments because of GWH's longstanding local reputation and his own experience working with the developer on a commercial project more than a decade earlier.

"I knew that they were local, that the quality of the build was going to be up there. I'd looked at other apartment complexes around and close by, and I just knew that here was a better decision location wise."

Today, Keith says the move has completely changed how he experiences Newcastle.

"I enjoy living in this location because it's more of a lifestyle change. That Newcastle city living where you can walk to restaurants and bars and even beaches and parks and even shopping across the road."

[smartcode_project:default project_id=135096 project_image_fid=356828]

Beyond the location, he says it's the sense of community that has surprised him most.

"Everyone loves living here because they chose to live here, but everyone looks out for each other. It's a real great community feel here."

For Aimee and Lyle Goodman, the journey started almost by chance.

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The couple happened to be having coffee in Newcastle when they noticed the site where One Apartments was about to begin construction.

"We were aware GWH was planning a development," Aimee says. "We made one phone call and things moved pretty quickly after that."

As busy business owners, they initially thought apartment living would simply reduce the maintenance that came with larger homes. Instead, it fundamentally changed how they spent time together.

"We actually catch up more as a family now," Aimee says.

"We've had homes with big yards and lots of space, but everyone ended up in different rooms. Here we'll have dinner together, the kids can play, and we spend far more quality time together."

[smartcode_project:default project_id=135096 project_image_fid=356829]

Lyle says their confidence came from GWH's reputation within Newcastle's building industry.

"I know people who've worked across different apartment projects, and whenever GWH came up the feedback was always the same. They're rock solid. They're quality."

That confidence only grew throughout the buying process.

"One of the things that really impressed us with GWH was the whole process, was the communication," Lyle says. "It was consistent, it was regular, there was no problem if we had some weird questions, there was no problems in getting answers."

[smartcode_project:default project_id=135096 project_image_fid=351104]

Aimee says one moment stood out.

"The project actually finished on time. We realised we needed to hurry up and sell our house because everything was happening exactly when they said it would."

The positive experience at One Apartments ultimately gave all three buyers the confidence to purchase again with GWH, this time at ERA.

Their confidence reflects what many buyers are seeking in today's apartment market. Location remains important, but so too does certainty around delivery, quality and long-term liveability.

[smartcode_project:default project_id=135096 project_image_fid=356822]

ERA builds on those foundations with 280 one, two and three-bedroom apartments across two landmark towers in <a href="https://www.apartments.com.au/developments/newcastle-west-nsw-2302">Newcastle West</a>.&nbsp;

Designed by <a href="https://www.apartments.com.au/architects/fk-australia">Fender Katsalidis</a>, the project will include more than 2,000 square metres of resident amenities, including a resort-style pool, gym, sauna, private cinema and rooftop entertaining spaces overlooking the harbour and coastline.&nbsp;

The development is also within walking distance of the Newcastle Interchange, Honeysuckle, Darby Street, the harbour foreshore, restaurants, retail and the city’s beaches, continuing the walkable lifestyle that existing GWH buyers say has transformed how they live.

[smartcode_project:default project_id=135096 project_image_fid=356826]

For Keith, the appeal remains straightforward.

"You feel at home even before you've moved into your home."

For Aimee, the change is measured in time.

“I just felt like I had more time,” she says.

[smartcode_project:default project_id=135096 project_image_fid=351102]

Construction at ERA is now underway, with more than half of the residences already sold and limited two and three-bedroom apartments remaining in the East Tower release. Priced from $980,000 for two-bedroom residences and $1.46 million for three-bedroom residences, buyers can secure an apartment with a 10 per cent deposit, with premium homes offering ocean views from Level 8 and harbour views from Level 10.

ERA is also backed by Resilience Insurance's 10-year Latent Defects Insurance policy, providing protection against structural or waterproofing defects for 10 years after completion. The project is anticipated to be completed in early 2028.

[smartcode_project_cta:default project_id=135096]

Joel Robinson

From ONE to ERA: Why buyers are choosing GWH again in Newcastle West

Virgate Property Group is preparing to commence construction of Verdé, its new apartment development in Melbourne's Arts Precinct at Southbank, following a strong run of sales that has seen more than half of the project's 173 apartments secured.

Verdé has attracted a broad mix of first home buyers, owner-occupiers upgrading from nearby inner-city suburbs and investors, with younger owner-occupier couples aged between 28 and 45 accounting for the strongest enquiry. Many are already living in Southbank, South Melbourne, Albert Park, Port Melbourne, South Yarra and the CBD.

"Verdé is located in one of the most desirable pockets of southern Melbourne," Blair Property Group Director Darren Blair, who is managing sales at Verdé, said.

"It's within walking distance of the Arts Centre, Royal Botanic Gardens, Albert Park Lake, and Southbank's restaurants and retail. It's a great lifestyle location with strong amenity and liveability, which made it a very attractive choice for the project."

[smartcode_project:default project_id=4661 project_image_fid=372549]

Virgate was already familiar with the precinct, having previously delivered the successful Domain House development in neighbouring South Melbourne. That experience gave the developer confidence to acquire the Coventry Street site and continue expanding its presence in Melbourne's inner south.

"We had been keeping an eye on the site and the broader precinct for a few months before deciding to move forward with the acquisition," Virgate said.

The project was ultimately secured in 2020 following feasibility studies, planning assessments and due diligence, with the brief centred on delivering "a high-quality, considered design that feels both refined and fit for purpose."

[smartcode_project:default project_id=4661 project_image_fid=314259]

Designed by <a href="https://www.apartments.com.au/architects/bruce-henderson-architects">Bruce Henderson Architects</a>, Verdé comprises 173 one, two and three-bedroom apartments priced from $599,000. The architecture is distinguished by a faceted glass façade that responds to both the site's outlook and Melbourne's changing light conditions.

According to Bruce Henderson Architects, the coloured glazing gives the building a distinctive identity while also providing privacy and solar shading, with residences oriented to capture views across the bay, city skyline and surrounding parklands.

Inside, <a href="https://www.apartments.com.au/interior-designers/designoffice">DesignOffice</a> has created interiors focused on natural light, efficient planning and enduring materials. Apartments feature engineered oak flooring, natural stone benchtops, floor-to-ceiling glazing and SMEG appliances, while a restrained material palette aims to complement the expansive outlooks rather than compete with them.

[smartcode_project:default project_id=4661 project_image_fid=372550]

Resident amenity has also been designed around everyday functionality rather than occasional use. Facilities include a concierge-serviced lobby, residents' lounge with fireplace, library and co-working space, gym, terrace garden with barbecue facilities, ground-floor café, and package delivery management.

The project's location continues to be one of its strongest drawcards. Positioned on Coventry Street, Verdé sits within walking distance of the National Gallery of Victoria, Arts Centre Melbourne, Royal Botanic Gardens and Albert Park Lake, while Southbank's dining precinct, Sturt Street trams and the new ANZAC Station are all nearby. The surrounding education catchment also includes Melbourne Grammar, Melbourne Girls Grammar, Mac.Robertson Girls' High School and several major university campuses.

The sales team says buyers have responded particularly well to the combination of location, design quality and long-term liveability.

"They're responding really positively to the quality of the design, premium resident amenities and the uninterrupted views. Many also appreciate the location and how connected it is to everything they need."

The ability to secure stamp duty savings before completion has also been a key factor for purchasers, alongside the opportunity to personalise finishes ahead of settlement.

With construction set to commence soon and more than half the apartments already sold, Verdé enters its next phase as one of the Arts Precinct's more established apartment developments, offering remaining buyers an opportunity to secure a residence before construction advances further. Expected completion is scheduled for late 2027.

[smartcode_project_cta:default project_id=4661]

Virgate's Verdé Southbank moves toward construction as sales fly past halfway stage

Downsizer-focused apartment development Kooyongkoot in Hawthorn has been recognised at the 2026 Better Future Melbourne Design Awards, taking home Gold and Silver awards in two categories.

<a href="https://www.apartments.com.au/new-apartments/kooyongkoot-hawthorn-1-kooyongkoot-road-hawthorn-vic-3122">Kooyongkoot</a>, currently being delivered by developer PQD and designed by Cera Stribley, received Gold in the Interior Design – Proposed category and Silver in the Architecture – Proposed category.

The dual recognition reflects the design approach behind the boutique development on prestigious Kooyongkoot Road, where the focus has been on creating homes for downsizers seeking the space, quality and functionality of a detached house within a low-rise apartment building.

Rather than maximising apartment numbers, <a href="https://www.apartments.com.au/developers/pqd">PQD</a> and <a href="https://www.apartments.com.au/architects/cera-stribley-architects">Cera Stribley</a> limited the development to just 18 residences, allowing for larger floorplans, greater privacy, generous landscaping and expansive communal spaces.&nbsp;The majority of the apartments also benefit from corner aspects, allowing for dual sources of natural light.

Now around 70 per cent complete and on track for completion in November 2026, Kooyongkoot will comprise a mix of garden residences, ter​race apartments, sub-penthouses, and is crowned by two half-floor penthouses with direct lift access and private rooftop terraces.

[smartcode_project:default project_id=102717 project_image_fid=355297]

The Silver Award for Architecture recognised the way the building responds to its prominent corner position at the ent​rance to Hawthorn's Scotch Hill precinct, one of Melbourne's most established residential neighbourhoods.

Rather than competing with the grand homes that line Kooyongkoot Road, the architectural approach focused on restraint and longevity, using curved brickwork, generous landscaping and carefully considered proportions to integrate with the existing streetscape.

"The form feels fluid and timeless, as though shaped by the landscape itself – architecture that belongs, rather than competes," said Chris Stribley, Co-Founder and Managing Principal of Cera Stribley.

The judging submission also highlighted practical innovations throughout the building, including lift cores servicing only nine homes each, a central landscaped lightcourt designed to bring daylight and ventilation into the building, and fully enclosed private storage rooms with lighting, power and shelving to better accommodate residents transitioning from larger family homes.

[smartcode_project:default project_id=102717 project_image_fid=355293]

The Gold Award for Interior Design recognised the project's focus on long-term liveability rather than display-home aesthetics.

According to the awards submission, the interiors were designed from the inside out, prioritising how homes would function over decades of daily use through generous proportions, practical storage, durable natural materials and flexible layouts.

The specification includes natural stone throughout, upgraded acoustic glazing, V-ZUG appliances and fully enclosed storage rooms, alongside an amenity offering focused on wellness, entertainment and everyday convenience.&nbsp;

Residents will have access to a gym and yoga studio, a wellness centre featuring traditional and infrared saunas, a cold therapy shower and treatment room, as well as a residents' lounge and golf simulator/cinema room for entertainment.&nbsp;Kooyongkoot has also considered the everyday convenience of its residents by offering a private carwash and pet wash facilities on site as well as dedicated parcel lockers and oversized fully enclosed storage rooms.&nbsp;

[smartcode_project:default project_id=102717 project_image_fid=355303]

The project's attention to detail has already resonated with buyers. Earlier this year, Kooyongkoot recorded one of Boroondara's highest apartment sales when an $8 million penthouse was purchased by a Melbourne CEO downsizing from a nearby family home.

"Every detail feels deliberate, from the overall design down to the smallest touches," the purchaser said.

"The level of quality and refinement is exceptional, but what really sold it was how liveable it felt... It felt like a place where everything had been considered, not just a luxury building."

[smartcode_project:default project_id=102717 project_image_fid=355304]

Sustainability also formed a key part of both award submissions. Kooyongkoot is targeting a minimum 7.5-star NatHERS rating across all residences, supported by passive design principles, high-performance glazing, EV charging infrastructure, water reuse systems and a wellness model focused on lower-energy dry facilities rather than pools and large wet areas.

Located within walking distance of Scotch College, Methodist Ladies' College, Koo​yong Lawn Tennis Club, Aubur​n Village and Camberwell Junction, Kooyongkoot continues to target owner-occupiers looking to remain in Melbourne's inner east without compromising on space or quality. A limited selection of two, three and four-bedroom residences remains available, with prices starting from $1.9 million.

[smartcode_project_cta:default project_id=102717]

Kooyongkoot wins Gold and Silver at Better Future Melbourne Design Awards

New apartment supply has become increasingly constrained across <a href="https://www.apartments.com.au/developments/parramatta-nsw-2150">Parramatta</a> in recent years, with fewer projects progressing through to completion as development conditions have become more challenging.

It makes <a href="https://www.apartments.com.au/developers/novm">NOVM</a>'s 2021-completed <a href="https://www.apartments.com.au/buildings/the-lennox-parramatta-12-phillip-street-parramatta-nsw-2150">The Lennox</a> one of the most recently completed residential towers on the Parramatta River, and among the newest apartment developments in Sydney's second CBD.

With the project largely completed before the sharp escalation in construction costs and inflation following the pandemic, The Lennox is now offering pricing that would be difficult to replicate in a comparable new development in Parramatta today, or across much of Western Sydney.

The majority of the 413 apartments at The Lennox sold before and shortly after completion. A limited release of the remaining apartments has recently been brought to market by capital partner <a href="https://www.apartments.com.au/project-marketer/equitifund-group">Equitifund</a>, with entry-level pricing from $700,000 and two-bedroom apartments available from under $1 million.

Rising above the Parramatta River at 12 Phillip Street, The Lennox comprises one, two, three and four-bedroom apartments, appealing to first home buyers, young professionals, families, downsizers and interstate investors seeking a completed apartment in one of Australia's fastest-growing economic centres.

[smartcode_project:default project_id=5743 project_image_fid=372394]

Rather than positioning Parramatta as an alternative to Sydney's CBD, Equitifund believes the city has reached a point where it stands on its own merits.

"Parramatta is no longer simply an alternative to Sydney CBD, it's becoming a destination in its own right," Equitifund Executive Chairman Greg Huxley said.

"The Lennox captures that evolution with a level of quality and amenity that's difficult to match at its price point."

[smartcode_project:default project_id=5743 project_image_fid=953]

Designed by <a href="https://www.apartments.com.au/architects/marchese-partners">Marchese Partners</a>, the tower responds directly to its riverfront setting through expansive glazing and open-plan layouts that maximise views across the Parramatta River and city skyline. Interiors feature engineered timber flooring, stone benchtops, stainless steel appliances and floor-to-ceiling glazing, while generous balconies extend the living spaces outdoors.

Marchese Partners says the project was conceived to balance high-quality apartment living with practical, long-term functionality, pairing larger, efficient floorplans with amenities more commonly associated with five-star hotels.

That emphasis continues through the resident facilities, which include a 20-metre rooftop swimming pool, fully equipped gym and wellness spaces, full-time concierge, a residents' lounge, function room, private lifts, secure basement parking and rooftop communal areas overlooking the Parramatta River. Ground-floor boardwalk retail and dining further activate the riverfront and integrate the building into the surrounding public realm.

[smartcode_project:default project_id=5743 project_image_fid=925]

Australian housing and finance group Equitifund has secured the remaining apartments, believing there are few completed apartment opportunities in Parramatta that offer the same combination of location, amenity and pricing.

Equitifund National Sales Director Ben Hamblett says buyers are increasingly recognising that premium apartment living no longer needs to come with Sydney CBD pricing.

"The Lennox is where aspirational living becomes attainable," Hamblett said.

"Wake to river and mountain views, step into Sydney's Second CBD, and arrive home to resort-calibre amenities, all without the harbour price tag."

Hamblett says owner-occupiers are also attracted by the convenience of having Westfield Parramatta, Church Street's dining precinct, Parramatta Park, Riverside Theatres, Western Sydney University and major transport connections all within walking distance.

"At The Lennox, lifestyle is not an afterthought, it is the foundation."

[smartcode_project:default project_id=5743 project_image_fid=5374]

The Lennox places residents within walking distance of Parramatta Square, Westfield Parramatta, Church Street Eat Street, Parramatta Station, the ferry wharf, Light Rail, the future Sydney Metro West, Parramatta Park and CommBank Stadium, reinforcing Parramatta's position as one of Australia's most connected metropolitan centres outside Sydney's CBD.

Equitifund says buyers visiting the display suite consistently comment on the quality of the finishes, generous floorplans, river and skyline views, and the walkability of the location. The project has attracted a broad mix of local professionals, upsizers, downsizers, buyers relocating from Sydney's inner suburbs and interstate investors seeking long-term growth opportunities.

That demand aligns with Parramatta's continued evolution as an economic powerhouse. Equitifund Research and Market Insights specialist John Bekiaris says sustained population growth, infrastructure investment and expanding employment opportunities continue to support long-term housing demand across the city.

"Parramatta has evolved from a satellite city into one of Australia's most important economic centres. Population growth, infrastructure investment and employment are all supporting sustained long-term housing demand."

[smartcode_project_cta:default project_id=5743]

The apartment price gap drawing Sydney buyers west

A luxury beachfront apartment at Rainbow Bay has more than doubled in value since it sold off the plan six years ago, setting a new local apartment record in the process.

The three-bedroom apartment in the Flow development on Petrie Street, the first of four new projects locally by Paul Gedoun's S&amp;S Projects, has sold for $7.4 million, after originally selling for $3.27 million when the project launched in 2020.

The seventh-floor apartment, comprising 187 sqm of internal living space and a 54 sqm balcony overlooking Froggies Beach and Snapper Rocks, was purchased by a local family.

The transaction was negotiated by Pezet Matheson director Kerry Pezet and equates to more than $30,000 per sqm.

Pezet said the sale reflected the limited opportunities to buy into the boutique beachfront development.

"The sale highlights the rarity of opportunities within the boutique beachfront development, where residences seldom become available," Pezet said.

"Flow is one of the Gold Coast's most tightly held buildings. Buyers from our database move quickly when residences become available, and achieving an off-market sale at $7.4 million demonstrates the depth of demand for property of this calibre."

<img alt="Flow" data-entity-type="file" data-entity-uuid="c585b206-2130-4eee-a50c-3f27c51a7c70" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-06%20at%208.33.25%E2%80%AFPM.png?VersionId=m3pHRDV62Y3fvN.XQuQHq.52ilTWpRLf" />

Flow was the first of four luxury apartment developments delivered by Paul Gedoun's S&amp;S Projects at Rainbow Bay and was completed in 2023.

Positioned on the beachfront overlooking Snapper Rocks, the residence includes three bedrooms, three bathrooms, a powder room and views stretching north along the coastline towards Surfers Paradise.

Pezet Matheson Residential principal Mitchell Lambert said buyers continued to prioritise quality beachfront apartments in tightly held locations.

"Flow Residences offers a rare combination of elevated beachfront positioning, architectural excellence, comprehensive resident amenity and premium finishes, which is exactly what discerning purchasers are seeking," Lambert said.

"The transaction further reinforces Rainbow Bay's reputation as one of Australia's premier coastal lifestyle destinations, where limited supply and growing demand continue to support strong market performance."

Pezet Matheson originally marketed and sold out Flow off the plan, making the latest transaction a return to one of the project's original buyers.

Paul Gedoun is selling his third project, <a href="https://www.apartments.com.au/new-apartments/radia-rainbow-bay-271-boundary-street-coolangatta-qld-4225">Radia Rainbow Bay</a>, after recently completing, and selling out, <a href="https://www.apartments.com.au/buildings/esprit-217-227-boundary-street-coolangatta-qld-4225">Esprit</a>. He has plans for a <a href="https://www.apartments.com.au/news/qld/first-look-s-s-projects-proposes-88-apartment-wellness-tower-at-coolangattas-boundary-street">fourth building</a>, 88 apartments on <a href="https://www.apartments.com.au/new-apartments/209-213-boundary-street-coolangatta-qld-4225">Boundary Street</a>.

Rainbow Bay apartment doubles in price since off the plan sale during pandemic

La Trobe Street

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Lodged for planning assessment last month, <a href="http://sterlingglobal.com.au/">Sterling Global's</a> intended $700 million tower set over a 2,850 square metre site at 383 La Trobe Street is poised to become a new visual marker to the CBD's north. At 70 levels the proposed mixed-use development is the work of renowned international architect <a href="http://www.jeannouvel.com/">Ateliers Jean Nouvel</a> with local practice <a href="http://www.architectus.com.au/">Architectus</a> installed as executive architect.

Urban.com.au recently sat down with Sterling Global’s Head of Investment and Development, Mark van Miltenburg, for a detailed briefing on the project which shapes as being something very unique for Melbourne.

At 242 metres above street level, 383 La Trobe Street has been designed to accommodate 488 residences and a 196-room premium hotel which Sterling Global expect to retain post the project's completion.

With over $1.5 billion worth of development in play, Sterling Global are well positioned to deliver the stand-out project under their own capabilities. Asked if the developer was open to a joint venture for 383 La Trobe Street, Mark van Miltenburg stated Sterling Global is open to the possibility of a partnership, but are quite comfortable in solely delivering the project.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/383_montage.jpg" rel="gallery-all" title="The tall-slender form of the tower."><img alt="" class="image-article-full-width-580px" height="457" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/383_montage.jpg?itok=cMCub8zj" title="The tall-slender form of the tower." width="580"></a>

<figcaption>The tall-slender form of the tower. Image: Sterling Global &amp; Ateliers Jean Nouvel</figcaption></figure>Sterling Global's intention was to bring a degree of difference to the project, setting it apart from many current CBD projects that the developer believes are quite generic in what they bring to the public realm. Thus Ateliers Jean Nouvel were appointed after a competitive design process, creating a project that in many ways is unique to Melbourne.

Dubbed "The Tower of Seven Colors," the moniker refers to the building's response to its context, adopting the visual characteristics of its neighbours via different colours to its four elevations.

The primary northern facade will be coloured red, drawing on the red brick heritage wall of the Royal Mint and Hellenic Museum, the eastern facade will be golden, reflecting the rising morning sun on Melbourne's streetscapes and the west facade will be lined with green in a nod to the nearby Flagstaff Gardens.

 An etched silver facade to the south ties the sky to the tower via its crystalline summit.

<blockquote>
The Tower of seven colors has roots. It knows where it is. It is a friendly tower that likes and respects its neighbors: the Hellenic Museum in the Royal Mint, Flagstaff Park, the Republic Tower. It is part of this family. One doesn’t choose one’s parents or one’s cousins, but there they are.

Is it because the tower was born right next door to the wall of the museum that it is dressed in this warm mat brick color through which white, green and blue highlights shine? 

Is it out of friendship with the Republic Tower that the tower adopts and shelters between its great feet giant screens that are permanently inhabited by dynamic images, an ideal complement to its neighbor’s own art space? Is it to touch the sky, or marry it, that the tower’s summit develops reflections and transparencies in a crystalline and deliberate ambiguity?
<cite>Ateliers Jean Nouvel</cite>
</blockquote>

The facade is composed of a 500mm deep grid-like outer structure of various densities and scales, with a juxtaposition of order and chaos, much like Melbourne's Hoddle Grid. This depth allows for a further articulation of colour which changes as you move around the tower.

This chameleon-like effect is illustrated bellow.

<iframe allowfullscreen="" frameborder="0" height="350" scrolling="no" src="https://www.youtube.com/embed/sLvQESCOlBw" width="100%"></iframe>

It is at ground level where 383 La Trobe Street truly distinguishes itself.

The proposal looks to introduce a highly active ground plane which ties into Victoria University's adjoining development program at its city campus. The spacious internal laneway which bisects the site is in typical Nouvel fashion, featuring a mass of bright digital surfaces and ever changing digital artwork and large volumes.

Within these grand spaces there are galleries, a bar, restaurants, retail spaces, video arcades and a public book exchange. Mark van Miltenburg explains that the intent was always to bring a new level of public activation to the lower levels of the tower, providing a heavy level of public benefit, while allowing the evolving digital displays to cater for different public events such as White Night Melbourne.

This heightened public benefit aspect of the design which sees 30% of the site area allocated to public space is also expecting to counter recent restrictive plot ratios imposed across Melbourne's CBD. 383 La Trobe Street maintains a plot ratio of 29.1:1 which exceeds the interim controls of Amendment C262 at 24:1.

Sterling Global are hoping the altogether unique design aspects of 383 La Trobe Street will see a plot ratio exemption granted.

<blockquote>
The tower wants to be welcoming and alive. Behind its great urban gate, passageways branch out and connect to the main streets of the neighborhood, creating a mini-neighborhood of laneways and covered porches, all under laid by a bluestone floor that extends outward into different variations of ceramic brick through all the spaces it crosses including the lobby bar of the hotel, which faces the heritage wall, and the grand entrances to the apartments and the restaurant.

This urbanity is particularly made to measure in the long, tall video space that terminates in a street library that reads as an extension of the heritage wall. The urban attraction of this place is linked to its singularity, to its magnetic charm that will be as important for the residents of the tower as for the Melburnians who will come here again and again.
<cite>Ateliers Jean Nouvel</cite>
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/383l_ground_plane.jpg" rel="gallery-all" title="383 LaTrobe Street activated ground plane. Image courtesy Sterling Global"><img alt="" class="image-article-full-width-580px" height="272" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/383l_ground_plane.jpg?itok=Y6pN-RTV" title="383 LaTrobe Street activated ground plane. Image courtesy Sterling Global" width="580"></a>

<figcaption>383 LaTrobe Street activated ground plane. Image: Sterling Global &amp; Ateliers Jean Nouvel</figcaption></figure>The development will also include four sky gardens designed by Oculus, including one which will be accessible to the public, another element common in Nouvel tower designs. These provide areas of respite for residents and further ground the tower within its context, reinforcing its relationship with Flagstaff Gardens.

All things going to plan, Mark van Miltenburg expects 383 La Trobe Street to grace the skyline in four to five years time, post its planning and apartment sales campaign.
</body></html>

Laurence Dragomir

A rather Nouvel approach: 383 La Trobe Street designed to impress

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Urban.com.au can reveal Singaporean firm Figtree Holdings Limited's proposal for what was formerly the Duke of Kent hotel on La Trobe Street. Better known as a builder of commercial and industrial facilities throughout east Asia, the group will press into Melbourne's high-rise residential sector via its subsidiary Figtree La Trobe Pty Ltd.

Securing the Duke of Kent for $14.08 million during 2014, Figtree subsequently added the adjoining <a href="/developments/melbourne-vic-3000">301-303 La Trobe Street</a> in order to amalgamate both sites in the hope of gaining approval for a 213 metre residential tower.

Responsible for the preliminary development scheme devised for the Duke of Kent's sales campaign, <a href="/architects/dko-architecture">DKO Architecture</a> were also engaged in order to conceive the scheme for approval, with the application currently before the State Government. If successfully approved, 293-303 La Trobe Street would see 370 apartments delivered, consisting of one, two and three bedroom dwellings.

<h2>293-303 La Trobe Street application summary</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image43_1.jpg" rel="gallery-all" title="Facing demolition. Image courtesy DKO Architecture"><img alt="" class="image-article-full-width-580px" height="340" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image43_1.jpg?itok=Fub3elRH" title="Facing demolition. Image courtesy DKO Architecture" width="580"></a>

<figcaption>Facing demolition. Image courtesy DKO Architecture</figcaption></figure><ul>
<li>Planning application lodged April 2015</li>
	<li>Site area: 667sqm with the Duke of Kent to be demolished</li>
	<li>66 level tower at 213m above ground (OLS ceiling)</li>
	<li>Total GFA sought: 34,353sqm</li>
	<li>​370 apartments: 1/2/3 bedroom options</li>
	<li>Podium parking for 61 vehicles and basement allowances for 168 bicycles</li>
	<li>50.2sqm of ground floor retail tenancy space</li>
	<li>Level 1 amenities area and level 13/44 communal spaces</li>
</ul>
<h2>Ground level greatness?</h2>

DKO Architecture have employed a visually unique and highly interesting ground level interface to the site's three frontages, namely La Trobe Street, Sutherland Street and Flanigan Lane. To avoid creating a 'choke point' of sorts by building to the site's boundaries, the lower levels has been arched inwards so as to improve the pedestrian experience to both Sutherland Street and Flanigan Lane.

Framed by perforated golden metallic screens, a new plaza to the eastern perimeter will open up Sutherland Street in particular while also allowing for enhanced solar penetration.

According to the town planning report, the proposed urban realm will not only allow for increased pedestrian movement north and south along Sutherland Street, but also create a space where pedestrians can relax and congregate. Landscape consultancy T.C.L have envisaged bluestone public seating and Bower Vines climbing the metallic screens as a means of softening the space.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image40_1.jpg" rel="gallery-all" title="Street level interface. Image courtesy DKO Architecture"><img alt="" class="image-article-full-width-580px" height="532" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image40_1.jpg?itok=zMpdx4GO" title="Street level interface. Image courtesy DKO Architecture" width="580"></a>

<figcaption>Street level interface. Image courtesy DKO Architecture</figcaption></figure><h2>Tight site, tight fit</h2>

<blockquote>
The tower is architectural resolved in a cylindrical shape with convex ends east and west which make a tower form unique to Melbourne. The use of dark blue glazing to the façade, interspersed with gold-colour glass, complements the perforated gold metal of the ground level plaza to create a building that will be an iconic building within the CBD.

The proposed built form has been sensitively designed to offer improved public amenity at ground level and excellent internal amenity, while also responding to the surrounding built (existing and approved / under construction).
<cite>Urbis, town planning report</cite>
</blockquote>

The tight nature of the site has led to minimal setbacks to La Trobe Street and Flanigan Lane, although there is precedence in the area with current towers under construction also maintaining minor setbacks to all frontages. The design's intended setback to La Trobe Street ranges between 0 and 2.3 metres over levels 14 to 43, while the west boundary is setback between 4 and 5.57 metres in anticipation of a possible redevelopment of the adjoining property into the future.

Beyond level 44 the tower's form bulges, resulting in decreased east and west setbacks. It is noted within the planning documents that although 293-303 La Trobe Street's setbacks are minimal, recent projects in the area such as <a href="/buildings/victoria-one-452-472-elizabeth-street-melbourne">Victoria One</a> and <a href="/developers/brady-group">Brady Group's</a> completed Melbourne Star &amp; Sky employ little if any setbacks.

<h2>The tall and the short of it</h2>

As per many other pockets of inner Melbourne, the southern footpath of La Trobe Street between Elizabeth Street and Queen Street is in the grips of mass development with five residential towers at various stages of the development process. <a href="/buildings/eporo-tower-279-la-trobe-street-melbourne">Eporo Tower</a>, <a href="/buildings/la-trobe-tower-323-la-trobe-street-melbourne">La Trobe Tower</a> and <a href="/buildings/the-carlson-321-la-trobe-street-melbourne">The Carlson</a> are all under construction, with another 48 level residential development approved atop the <a href="/buildings/paragon-318-queen-street-melbourne">Celtic Club</a>.

The above projects border the Guildford Lane Heritage Precinct which is a prime example of early twentieth century low-rise industrial and warehousing buildings, and quite a unique aspect of <a href="/new-apartments/melbourne-vic">Melbourne's CBD</a>. With limited blocks fronting La Trobe Street available for development, 293-303 La Trobe Street shapes as one of the last sizeable residential towers that will front both La Trobe Street and the heritage precinct.

Only in the last year has the scale of La Trobe Street as depicted below begun to change immensely; it remains to be seen how Figtree's proposal along with the aforementioned towers slot into the streetscape and what effect, if any, they have upon the adjoining Guildford Lane Heritage Precinct.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/731003w-latrobest-dofkhotel-rsmith.jpg" rel="gallery-all" title="The Duke of Kent in times gone by. Image courtesy tdu.to"><img alt="" class="image-article-full-width-580px" height="273" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/731003w-latrobest-dofkhotel-rsmith.jpg?itok=WD4x7J_Z" title="The Duke of Kent in times gone by. Image courtesy tdu.to" width="580"></a>

<figcaption>The Duke of Kent in times gone by. Image courtesy tdu.to</figcaption></figure><h2>293-303 La Trobe Street development team</h2>

<ul>
<li>Developer: Figtree La Trobe Pty Ltd</li>
	<li>Architect: DKO Architecture</li>
	<li>Town Planner: Urbis</li>
	<li>Structural: Webber Design</li>
	<li>Services &amp; ESD: ADP Consulting</li>
	<li>Building Surveyor: SW Partners</li>
	<li>Traffic: GTA Consultants</li>
	<li>Waste: Leigh Design</li>
	<li>Land Surveyor: Bosco Johnson</li>
	<li>Wind: MEL Consultants</li>
	<li>Landscape Consultant: T.C.L</li>
</ul>
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silvermb

Figtree's Melbourne foray: 293-303 La Trobe Street, Melbourne

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The jungle drums are beating for Melbourne's next big development with word that 254-260 La Trobe Street is subject to a tower that if approved will rival its neighbour, <a href="/buildings/aurora-melbourne-central-224-la-trobe-street-melbourne">Aurora Melbourne Central</a> for size. The height of the intended development, which approaches the PANS-OPS ceiling for this section of the CBD has seen the proposal referred to aviation authorities for input.

This is somewhat unusual as the application for the tower has not appeared on the State planning register as yet, which is usually the first port of call. The Civil Aviation Safety Authority (CASA) will instead initially make a call on the project which would see two tower cranes utilised during its construction breach the PANS-OPS barrier for an extended period of time. Post a consultation period the project is expected to move through standard planning channels.

CBD-based Landream are understood to be behind the project, which would add to their portfolio which also sees apartment projects in <a href="/buildings/northcote-hill-1a-campbell-grove-northcote">Northcote</a>, <a href="/buildings/carrington-109-carrington-road-box-hill">Box Hill</a> and further east along La Trobe Street, namely <a href="/new-apartments/the-trillium-36-la-trobe-street-melbourne">Trillium</a>. Currently under construction, Trillium's head contractor Built is also involved in the early planning for 254-260 La Trobe Street, having aided in construction feasibility and the placement of the all important tower cranes as seen below.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/location.jpg" rel="gallery-all" title="Tower crane positioning for the intended development"><img alt="" class="image-article-full-width-580px" height="383" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/location.jpg?itok=dNCBrz5u" title="Tower crane positioning for the intended development" width="580"></a>

<figcaption>Tower crane positioning for the intended development</figcaption></figure>Incidentally a post on Apartments.com.au's forum has linked to an <a href="/news/3l-alliance-pushes-for-twin-246-metre-towers-at-350-queen-street">online document portfolio</a> for a project dubbed Skyline Melbourne located at 254-260 La Trobe Street, which looks to be a concept created within University of Melbourne's design studio on behalf of Landream.

Irrespective of the design's purpose, the 83 level mixed-use concept does provide a fair indication as to what can be expected onsite once an official planning application is lodged.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/c139e915b0e1f829d18e6708384aa3fc.jpg" rel="gallery-all" title="Skyline Melbourne. Image courtesy Studio 11"><img alt="" class="image-article-full-width-580px" height="327" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/c139e915b0e1f829d18e6708384aa3fc.jpg?itok=zo56aIk8" title="Skyline Melbourne. Image courtesy Studio 11" width="580"></a>

<figcaption>Skyline Melbourne. Image courtesy Studio 11</figcaption></figure>If and when 254-260 La Trobe Street does eventuate it will sit alongside Aurora Melbourne Central which is currently due to see its site demolition works commence, prior to Probuild undertaking construction works. Located at 224-252 La Trobe Street, Aurora weights in at 267 metres above ground and will carry in excess of 1,000 habitable dwellings split between private apartments and serviced apartments.

Only last week Apartments.com.au covered plans for <a href="/news/3l-alliance-pushes-for-twin-246-metre-towers-at-350-queen-street">dual 246 metre towers</a> further west along La Trobe Street for developer 3L Alliance. Coupled with Aurora and 254-260 La Trobe Street, this quartet of towers has the ability to radically alter the skyline in this section of Melbourne's CBD which has for so long been dominated by the lone presence of Melbourne Central.

Lead image courtesy Google maps.
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260 La Trobe shapes as Melbourne's next big tower

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The CBD's west end is set to receive an ultra-luxury development with plans afoot for a 70 level mixed-use tower carrying in excess of 1,100 apartment and hotel rooms. Based on St Kilda Road, established developer Vic Investments Management Group (VIMG) is behind the plan which is expected to crown their expanding development workbook.

Formed near on a decade ago the firm is active in both the Melbourne and Sydney apartment markets, and has seen both the frequency and size of their projects increase over time.

The subject site of VIMG's intended blue ribbon development is 600 Collins Street which was <a href="http://www.smh.com.au/business/investors-move-into-collins-street-as-values-build-up-in-central-melbourne-20150324-1m667g">reported</a> as sold during late 2014 to a syndicate of Chinese, Malaysian and German investors for $60 million. Currently a low-rise commercial office and day care facility, the expansive site sits alongside the under construction 568 Collins Street which is due for completion in coming months. 600 Collins Street looks set to eclipse its neighbour for height, with a tower of between 220 and 240 metres a likely outcome.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image228.jpg" rel="gallery-all" title="The site as is and as expected. Images courtesy 600collinsstreet.com.au and VIMG"><img alt="" class="image-article-full-width-580px" height="281" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image228.jpg?itok=SgArD5Q0" title="The site as is and as expected. Images courtesy 600collinsstreet.com.au and VIMG" width="580"></a>

<figcaption>The site as is and as expected. Images courtesy 600collinsstreet.com.au and VIMG</figcaption></figure>VIMG have stated via their <a href="http://vimg.com.au/portfolio/collins-street-melbourne/">website</a> that the tower will carry an end value in excess of $1 billion, with a tentative completion date set for 2021. While other pending projects in the immediate area such as <a href="/buildings/west-side-place-melbourne-250-spencer-street-melbourne-vic-3000">250 Spencer Street's Ritz Carlton</a>, <a href="/developments/melbourne-vic-3000">555 Collins Street</a>, <a href="/buildings/premier-tower-134-160-spencer-street-melbourne">Premier Tower</a> and <a href="/news/besgate-group-readies-their-surge-into-the-melbourne-apartment-market">640 Bourke Street</a> jockey for position in the market, 600 Collins Street's $1 billion price tag may well usurp the aforementioned projects and pit it against <a href="/new-apartments/one-queensbridge-street-1-23-queensbridge-street-southbank">1 Queensbridge Street</a> as Melbourne's most opulent current development.

At the opposite end of the CBD the developer is pursuing another tower, albeit more modest. With the site in question sold during August 2014, a planning application was submitted during October 2014 seeking the approval of a 52 level residential tower. Covering 141-149 La Trobe Street and 25-27 Bennetts Lane, the proposal would see Bennetts Lane Jazz Club make way for 210 apartments over 51 floors with two retail tenancies at ground level.

According to VIMG 1, 2 and 3 bedroom apartments will constitute the living options within the tower. City of Melbourne currently have the proposal listed at an 'appeal' stage.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/8941dd5b118085c844a249414324433a.jpg" rel="gallery-all" title="Artist's impression of 141-149 La Trobe Street . Image courtesy VIMG"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/8941dd5b118085c844a249414324433a.jpg?itok=FAdYO9Z_" title="Artist's impression of 141-149 La Trobe Street . Image courtesy VIMG" width="580"></a>

<figcaption>Artist's impression of 141-149 La Trobe Street . Image courtesy VIMG</figcaption></figure>Nearby Hamilton Marino Builders have taken VIMG's <a href="/buildings/metrolitan-melbourne-137-bourke-street-melbourne">Metropolitan</a> on Bourke Street above ground level, on the way to delivering the 19 level dKO Architecuture-designed tower midway between Russell and Exhibition.

The remaining local VIMG project has just reached construction tender. <a href="/new-apartments/coventry-haus-33-coventry-street-southbank">Coventry Haus</a> on Southbank will see a JCB Architects-designed 20 level residential tower slot into the popular residential precinct.

Hamilton Marino Builders have also recently completed Central Gardens in Box Hill and Prahran's Scout Apartments for VIMG in addition to Metropolitan, suggesting they may be considered favourite to snare the Southbank build.​
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VIMG's latest tower valued in excess of $1 billion 

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The commercial sector's apparent disinterest in the western end of La Trobe Street has given rise to one of Melbourne's premier residential development sites. At the foot of Victoria Harbour, 1000 La Trobe Street has emerged as The Millennium Site, a 6,007sqm land holding with the ability to hold approximately 600 apartments.

Land owner Digital Harbour Holdings has chosen to sell the prime site following years of staggered activity within their Digital Harbour Precinct, seeking instead to capitalise upon fervent market conditions which continues to seen strong prices achieved for inner city development sites.

Selling agent Colliers International is preparing for a tide of interest from both local and international developers as The Millennium Site represents the largest single development site currently available in the City of Melbourne. The current approved commercial scheme has been superseded with the below concept, yet still allows for a total of 47,940sqm of residential living gross floor area.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image134_1.jpg" rel="gallery-all" title="Artist's impression of a revised 1000 La Trobe Street. Image courtesy Colliers"><img alt="" class="image-article-full-width-580px" height="980" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image134_1.jpg?itok=MJETN2KL" title="Artist's impression of a revised 1000 La Trobe Street. Image courtesy Colliers" width="580"></a>

<figcaption>Artist's impression of a revised 1000 La Trobe Street. Image courtesy Colliers</figcaption></figure><h2>What they say</h2>

<blockquote>
The Millennium Site forms part of Melbourne’s waterside precinct which will benefit from the redevelopment of Harbour Esplanade. Situated between Southern Cross Station, Etihad Stadium, New Quay, the waterfront, and the soon to be announced E Gate precinct, The Millennium Site will be a key element within a highly connected precinct linking the Melbourne CBD to the Docklands waterfront.

There is a tram stop on the doorstep of the site and developers will be able to capitalise on the uninterrupted water and CBD views from the upper levels of any potential future development. CBD development sites are becoming increasingly popular among developers as central CBD precincts become more tightly held.”

Melbourne as a city has a diminishing supply of prime residential development opportunities, with development sites increasingly hemmed in by adjoining buildings. Docklands is not as intensively developed on a site-by-site basis, so it is becoming increasingly desirable for residential development because there are more opportunities to optimise both built form outcomes and future view lines.
<cite>Trent Hobart, Colliers International media release</cite>
</blockquote>

<blockquote>
Docklands is also becoming more connected to the CBD. Whereas once Docklands was thought of as a very separate precinct, new roadways, pedestrian access and tram super stops have seen it become increasingly thought of as part of the western core of the CBD.
<cite>Bryson Cameron, Colliers International media release</cite>
</blockquote>

<h2>All washed up</h2>

A string of commercial developments at the Docklands end of La Trobe Street have failed to materialise in recent years, much to the delight of residential developers. Subject to a low-rise commercial development, <a href="/new-apartments/695-699-la-trobe-street-docklands-vic-3008">695-699 La Trobe Street</a> is now with Salta Properties seeking approval for a 303 apartment development while the neighbouring 685 La Trobe Street development site was sold to a residential developer following its unsuccessful commercial leasing campaign.

Diagonally opposite The Millennium Site, Chinese-aligned Capital Alliance Investment Group is delivering <a href="/buildings/m-docklands-679-la-trobe-street-docklands">M Docklands</a>, a mixed-use residential and hotel tower that backs onto Etihad Stadium. The residential prospects of The Millennium Site coupled with the five most recent development site sales in Docklands averaging $7000/sqm points to the inherent value that this emerging Docklands residential pocket holds.
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