Following the proposal by the Minns Labor Government to rezone Parramatta Road to create up to 8,000 new homes, prominent developer Ceerose has gone to the NSW Gov to increase the density of its new mixed-use residential building in Leichhardt.

<a href="https://www.apartments.com.au/builders/ceerose">Ceerose</a>, founded by Edward Doueihi nearly three decades ago, has filed plans for 154 apartments above ground-floor retail at 307-315 Parramatta Road, a key corner site near Norton Street, the main high street strip in Leichhardt.

It's an upsize from the previously approved scheme of 63 apartments across a seven-storey building.

<img alt="Ceerose" data-entity-type="file" data-entity-uuid="ba1ae75b-5f08-43fb-b8d5-3de6d9f6ef71" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202025-12-04%20at%2010.31.39%E2%80%AFAM.png?VersionId=yA3hBBLPH4ev7MsAE0_hieXeqiFqBUb7" />

The project is being advanced through the State Significant Development (SSD) pathway, with concurrent rezoning sought to facilitate the proposal. The 10-storey development would rise over a four-level basement and deliver two retail tenancies, one a larger-format offering and the other a smaller “hole in the wall” space, addressing the Parramatta Road frontage. 21 of the apartments are dedicated as affordable housing.

According to the Urban Design Report by Architecture AND, the scheme includes a podium and tower configuration, with a fine-grain, two-storey parapet street wall that references the traditional shopfront rhythm along the corridor. “An elegant tower form is proposed, combined with a characterful two storey frontage... articulating it as two related buildings, providing consistency with the rhythm and grain of Parramatta Road,” the report notes.

The residential component is split across two slender towers set back from the street edge, a design move aimed at preserving solar access and reducing perceived bulk. This massing strategy also seeks to improve residential amenity by focusing scale toward the quieter northern interface, away from Parramatta Road’s noise and pollution.

<img alt="Ceerose" data-entity-type="file" data-entity-uuid="347f2f8f-5d36-4388-b40a-2e77380b9c19" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202025-12-04%20at%2010.31.02%E2%80%AFAM.png?VersionId=xvyUE2ujT1lzivXTo.mHBJFF4SmfgLtz" />

Architecture AND has worked with Ceerose on previous Inner West projects, and cites a deep familiarity with the local character. Their design draws heavily on context, heritage, and sunlight access considerations, and engages with the Inner West Council’s “Our Fairer Future” strategic planning framework.

The site spans 2,712 sqm and is located near key intersections with Catherine Street, Hay Street, and Redmond Street. It adjoins a public carpark to the north and is within walking distance of Stanmore and Petersham stations. It is also flagged in state and local planning strategies, including the Parramatta Road Corridor Urban Transformation Strategy, as a suitable candidate for increased density.

Ceerose recently completed The Alex Collective on McEvoy Street in Alexandria, Abbie's Lane in Annandale, and the award-winning Munro House in Elizabeth Bay.

The Parramatta Road corridor is coming to life with the proposed rezoning which is serviced by a significant number of bus, light rail and train routes.

Deicorp is progressing with its $1.8 billion <a href="https://www.apartments.com.au/new-apartments/kings-bay-village-five-dock-53-75-queens-road-five-dock-nsw-2046">Kings Bay Village</a> precinct on Parramatta Road in Five Dock, as is <a href="https://www.apartments.com.au/news/nsw/toga-to-push-on-with-five-dock-mixed-use-masterplan">TOGA further down the street</a>. Those two projects alone will bring nearly 2,000 new homes to Parramatta Road.

Joel Robinson

First look: Ceerose plots mixed-use Leichhardt development on Parramatta Road

North Sydney's landmark 'SBS Building' on Alfred Street is set to be demolished to make way for a new mixed-use residential tower in the booming North Sydney.

Commercial property group FiveX is behind the plans for a <a href="https://www.apartments.com.au/new-apartments/275-alfred-street-north-north-sydney-nsw-2060">39-storey tower</a>, the latest project to advance under the NSW Government’s Housing Delivery Authority pathway.

They are proposing 184 apartments above retail spaces, which will replace the existing 20-storey commercial building. FiveX was set up more than five decades ago by Joshua and Marko Berger. It is currently led by Joshua's son Lesli.&nbsp;

<img alt="First look: Fivex plans 39-storey residential tower at 275 Alfred Street, North Sydney" data-entity-type="file" data-entity-uuid="2efa0980-53fa-4cca-9f9e-9c3c845d4746" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Article%20Feature%20Image%20%28Grid%29%20%281%29_0.png?VersionId=y_YyPMq3NQLfYRs84pP4os9UgWiMLp75" />

According to the Architectural Design Report by <a href="https://www.apartments.com.au/architects/fjc-studio">FJC Studio</a>, the slender tower form has been deliberately designed to respect the site's transitional setting at the southern gateway to the North Sydney CBD, where high-rise towers give way to lower-scale residential precincts.

"The slender tower form and articulated podium establish a respectful relationship with nearby heritage and low rise buildings, including the Whaling Road Heritage Conservation Area,” the architecture firm noted, adding that the tower “completes a missing link in the urban fabric” while enhancing the Alfred Street streetscape.

The proposed building will include a mix of one-, two- and three-bedroom apartments, with 15 percent of the gross residential floor area allocated as affordable housing. There is an agreement already in place that those apartments will be managed by Evolve Housing.

The project aligns with broader state housing objectives, including the National Housing Accord target of delivering 1.2 million new homes by 2029. The Scoping Report filed with the State Significant Development Application (SSDA) suggests the site "presents no impediments to rapid delivery,” with construction able to commence within 12 months of receiving consent.

North Sydney has been one of the most popular suburbs in Sydney for new and off the plan apartment development, but hasn't had the supply to keep up with demand, until recently.

AURA by Aqualand was, for a long time, the only off the plan apartment building on the market. That completed last year, and has sold the majority of its 386 luxury apartments. Recently ALAND launched <a href="https://www.apartments.com.au/new-apartments/the-walden-173-179-walker-street-north-sydney-nsw-2060">The Walden</a> on the same street, selling over $100 million within just a few hours of its launch, while developer CASA also launched&nbsp;<a href="https://www.apartments.com.au/new-apartments/the-mclaren-north-sydney-45-mclaren-street-north-sydney-nsw-2060">The McLaren</a>&nbsp;in the same precinct.

First look: Fivex plans 39-storey residential tower in booming North Sydney

Kokoda Property Group has announced the Sydney-based Versatile Construction as the builder for its landmark $1.5 billion <a href="https://www.apartments.com.au/new-apartments/teneriffe-banks-17-27-skyring-terrace-teneriffe-qld-4005">Teneriffe Banks</a> precinct.

Construction of the 17,612 sqm site is scheduled to commence in December 2025 and is expected to be delivered in stages from 2028. Once complete, <a href="https://www.apartments.com.au/new-apartments/teneriffe-banks-17-27-skyring-terrace-teneriffe-qld-4005">Teneriffe Banks</a> will comprise 212 residences across four architecturally distinct buildings, alongside Brisbane’s first Kimpton Hotel, extensive retail, hospitality, and wellness amenities.

[smartcode_project:default project_id=139896 project_image_fid=295098]

Kokoda Property Group Founder and Managing Director, Mark Stevens, said appointing Versatile Construction marks a significant milestone for <a href="https://www.apartments.com.au/new-apartments/teneriffe-banks-17-27-skyring-terrace-teneriffe-qld-4005">Teneriffe Banks</a>.

“Partnering with Versatile Construction gives us confidence in delivering a precinct that sets a new benchmark for luxury living, curated experiences and vibrant riverfront activation," Stevens said.

"Together, we will bring the vision for <a href="https://www.apartments.com.au/new-apartments/teneriffe-banks-17-27-skyring-terrace-teneriffe-qld-4005">Teneriffe Banks</a> to life, creating a destination that residents and visitors will enjoy for generations."

Throughout the construction phase, more than 2,000 jobs will be created, supporting hundreds of local contractors and suppliers.

[smartcode_project:default project_id=139896 project_image_fid=352274]

Marco Fahd, Chairman &amp; CEO at Versatile Group, said the company is looking forward to&nbsp;expanding their footprint in the state, taking on their inaugural project in Brisbane.

"We are proud of the unwavering commitment our team of experts have to quality and certainty in delivery and are excited to work with Kokoda to bring their vision for this unique project to life," Fahd says.

Sales reached $285 million on the launch of <a href="https://www.apartments.com.au/new-apartments/teneriffe-banks-17-27-skyring-terrace-teneriffe-qld-4005">Teneriffe Banks</a>, with sales momentum continuing to "exceed all expectations."

Stevens says the overwhelming response from buyers validated the group’s vision for <a href="https://www.apartments.com.au/new-apartments/teneriffe-banks-17-27-skyring-terrace-teneriffe-qld-4005">Teneriffe Banks</a>.

“The demand for a luxury product in this enclave has been extraordinary, we’ve never seen anything like it before. It reinforces everything we’re doing around quality, design, and creating genuine lifestyle precincts. Buyers are recognising the enduring value of Brisbane’s riverfront and are responding to the opportunity to live within a world-class destination that celebrates both place and lifestyle.”

[smartcode_project_cta:default project_id=139896]

Kokoda appoints builder for $1.5 billion Teneriffe Banks waterfront precinct

Castle Hill’s booming development market is set for another boost, with builder-developer Buildex proposing a new mid-rise apartment building near Castle Towers.

Buildex has submitted plans to The Hills Shire Council for a <a href="https://www.apartments.com.au/new-apartments/197-old-northern-road-castle-hill-nsw-2154">nine-storey building comprising 57 apartments</a> on Old Northern Road. The company acquired two adjoining sites earlier this year, totalling more than 2,683 sqm.

Texco Design has prepared the scheme, which includes five one-bed plus study apartments, 37 two-bedrooms, and 15 three-bedrooms.

Castle Hill has become a hotspot for developers in recent years, undergoing significant transformation driven by the opening of the Hills Showground Precinct to development and the introduction of two metro stations servicing the suburb.

Developers including Deicorp and Kassis Homes have already completed projects, and are progressing future developments, while Meriton, Arada, and Ellipse are currently delivering new projects in the rapidly evolving area.

Staff Writer

First look: Buildex plans 57 apartments near Castle Towers

Gold Coast developer&nbsp;<a href="https://www.apartments.com.au/developers/immerse-projects">Immerse Projects</a>&nbsp;has unveiled what it intends to deliver at its recently acquired Toowong site, its debut apartment development in Brisbane.

Immerse, founded by John Kearney who is also the founder of regarded construction company Greyburn, secured the prime Sylvan Road site <a href="https://www.apartments.com.au/news/qld/first-look-immerse-projects-moves-into-brisbane-apartment-market-with-toowong-site-acquisition">earlier this year</a>, in an area which has historical significance to Kearney who&nbsp;studied at the nearby University of Queensland.

"It feels like a full circle moment," Kearney told&nbsp;<a href="https://www.apartments.com.au/" target="">Apartments.com.au</a>.&nbsp;

“I spent many nights at the Regatta Hotel just down the road, as have most people in&nbsp;<a href="https://www.apartments.com.au/developments/brisbane-qld" target="">Brisbane</a>. It’s one of the city’s most well-known hotels, and with several cafes, restaurants, and a CityCat stop nearby, it’s become an even more attractive place to live.”

He is planning a <a href="https://www.apartments.com.au/new-apartments/22-24-sylvan-road-toowong-qld-4066">15-storey project with 88 apartments</a> above an activated ground plane with a shop and hospitality spaces.

<img alt="Toowong podium" data-entity-type="file" data-entity-uuid="c350436b-9d64-46cc-ab6f-defc009e1b65" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/podium_0.png?VersionId=zt7A0_14M62TkZ61YHnGmEck9KM9HqDA" />

The architecture, led by <a href="https://www.apartments.com.au/interior-designers/bda-architecture">BDA Architecture</a>, presents a tower massing that responds to the area's evolving mid-rise context. The scheme incorporates podium and rooftop communal spaces, while the commercial elements aim to activate the Sylvan Road frontage and enhance the site's interface with the adjacent parkland.&nbsp;

Landscaping plans by Ivy May Landscape Architects include subtropical planting and deep soil zones to support stormwater management and visual integration.

Supporting documentation from Mewing Planning Consultants notes that "the proposed development will deliver a mixed-use outcome that enhances the vibrancy of the Sylvan Road corridor" and highlights its proximity to high-frequency public transport and community facilities.

<img alt="First look: Immerse Projects moves into Brisbane apartment market with Toowong site acquisition" data-entity-type="" data-entity-uuid="" src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,dpr_2.0,q_auto:good/https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/22-24%20Sylvan%20%20Rd%20Toowong_Markups.jpg?VersionId=u4_IGzpYLPFfAZSsgCZynov3bm7umwJ." />

&nbsp;

There's been little new apartment development in Toowong in recent years. The most notable is Consolidated Properties two-tower Monarch Residences, which is approaching completion with nearly all of its 224 residences sold.

Kearney describes&nbsp;<a href="https://www.apartments.com.au/developments/toowong-qld-4066" target="">Toowong</a>&nbsp;as a suburb with real depth.

"The suburb attracts everyone, from students to retirees, and that's what makes it interesting."

First look: Immerse Projects reveals debut Brisbane apartment development in Toowong

Keystone

The Melbourne developer Keystone Property Group is offering investors in their new Footscray apartment development Ovation a guaranteed five percent yield for two years following the development&rsquo;s completion this time next year.

Investors have been creeping back into the property market in recent months, with investment activity across Victoria up 13.7 per cent in March.

Footscray ranks highly as an attractive investment proposition, with $1.2 billion committed to infrastructure, as well as the $1.5 billion investment granted to the redevelopment of the Footscray Hospital, where works began earlier this year.

[smartcode_project:default project_id=5490 project_image_fid=78492]

The western suburb is tightly held, with a vacancy rate of just one per cent, compared to the wider Melbourne vacancy rate of 1.9 per cent.

Population in Melbourne&rsquo;s west is also forecasted to rise by 180 per cent between 2016 and 2041.

[smartcode_project:default project_id=5490 project_image_fid=78497]

The Buckley Street development of 131 apartments designed by KUD has a walking score of 90, located just 300 metres from Middle Footscray Station, a tram which is less than 15 minutes in to the Melbourne CBD. Nearby there&rsquo;s also the popular restaurant and bar strips of Victoria Street and Barkly Street.

[smartcode_project:default project_id=5490 project_image_fid=78493]

Ovation will likely be appealing for student renters given its proximity to the nearby Victoria University, ranked in the top two per cent of universities in the world by Times Higher Education magazine. Just over 50 per cent of the popular of Footscray are aged between 20 and 39, considered to be an ideal renter demographic.

Keystone are also offering investors a free blinds package for their apartments.

[smartcode_project_cta: project_id=5490]

Investors have been creeping back into the property market in recent months, with investment activity across Victoria up 13.7 per cent in March

Keystone offer investors guaranteed rental yield at new Footscray apartment development Ovation

First home buyers have propped the real estate market up since the pandemic hit Australia last March.

A country-wide trend, Victoria saw 44 per cent more loan commitments to first home buyers over the 12 months to April.

And in attempt to gain the market share, astute developers&nbsp;are prepared to offer their own incentives to attract the growing cohort of buyers looking to get on the ladder for the first time.

In their latest Footscray apartment development Ovation, Keystone Property Group are offering first home buyers a free car when a buyer settles on a purchase of an apartment.

[smartcode_project:default project_id=5490 project_image_fid=78494]

Each first home buyer will be given a brand new Volkswagen Polo, valued at $25,000.

Entry level apartments in Ovation, the Buckley Street development designed by KUD Architects to reflect Footscray&rsquo;s industrial past, start from $367,500.

The one bedroom apartments with a car space start from $410,000.

[smartcode_project:default project_id=5490 project_image_fid=78497]

Two bedroom apartments are priced from $540,000, still well below Melbourne&rsquo;s growing $605,000 apartment median. There are a handful of three bedroom apartments, which span 143&nbsp;sqm, which start from $900,000.

There will be 131 apartments in the contemporary building set in a prime location within walking distance to Middle Footscray Station.

Completion of Ovation is slated for mid-2022.

Astute developers are acutely aware of the impact first home buyers have on the off the plan property market, and are prepared to offer their own incentives



First home buyers at Ovation Footscray given free car on purchase

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Following the launch of Tarneit's latest mixed-use precinct development, Keystone, Urban.com.au caught up with Akron Property Development Director Andrew Harvey about the importance of creating highly walkable, connected communities – and essentially prioritising place over product.

Urban.com.au: Congratulations on the launch of Keystone, Tarneit! What drew you to this site in particular?

Andrew Harvey: Akron is pleased that Wyndham understood our vision for a highly walkable, connected community to be established that brings a variety of attractive inner-urban features to this suburb.  The Planning Permit for Keystone is the result of a year of planning, urban design and detailed engineering investigations in consultation with Wyndham City Council. Akron was attracted to Tarneit because it is exceptionally well-positioned for future growth. Keystone is only 26 kilometres from the Melbourne CBD and is very close to Werribee, Hoppers Crossing and Williams Landing.  Keystone is already surrounded by established schools, shopping and community infrastructure.  Coupled with the State commitment to upgrade the adjacent railway with future station builds, the site will be an easy walk from two future railway stations at Riverdale and Tarneit West. 

U: When acquiring a site in an outer suburb, do you believe interest will be generated from those looking to commute to/from the CBD or buyers that are keen to live, work and play in Tarneit?

AH: Tarneit won’t be an outer suburb for much longer!  People who know the Western suburbs will know that Tarneit and Werribee are poised to tap into the economic development that will follow from State and local economic investment. Investors and our Keystone residents will be attracted by the close proximity to the CBD, and the established infrastructure close by.  Easy road or rail access exists to the City, Werribee, Geelong and growth areas such as Melton and Bacchus Marsh to the north.  Tarneit has simple access via the Princes Freeway to the Bellarine Peninsula and Surf Coast, enabling a genuine work-life balance.

U: If Melbourne is to become a polycentric city, do you believe the City of Wyndham is equipped to handle the urban sprawl, and accommodate the needs of new residents? 

Wyndham City has tremendous potential.  Wyndham City is one of Australia’s fastest-growing municipalities, expected to almost double in size by 2041. It is well placed on the road and rail links between Melbourne and Geelong, making it an area of great economic significance that extends beyond its own region, impacting the rest of the state and Australia. Affordable housing, geographic appeal, high birth rates, increased migration and major infrastructure investments are driving forces behind Wyndham’s position as the epicentre of western Melbourne’s population growth. This growth will transform Wyndham from a City of 257,000 people in 2018 to nearly double in size to 489,000 by 2041. According to ABS data between 2016 and 2017, Wyndham was Victoria’s largest growing municipality, increasing its population by 14,092 people, or 6.2%.

What local infrastructure is currently on the cards in the areas surrounding Keystone?

In December 2018 the Western Melbourne Group (WMG) obtained a licence from Football Federation Australia (FFA) to field a team in the national A-league, the Western United Football Club. As part of a public-private-partnership development with Wyndham City Council, WMG will deliver an international standard sporting precinct just to the west of Keystone which will include a 15,000 seat main stadium, a 5,000 seat second stadium, training pitches and high-performance centre. Adjacent to the sporting precinct on the southern side of the site, Council will also deliver the Riverdale town centre. With all of this proposed work, the construction of the Sayers Rd Railway Station in Tarneit needs to be brought forward to capitalise on this economic development opportunity. Delivering this station will allow for greater access to the privately funded 15,000 seat stadium being built and will enable business and communities in the area to thrive. The future Riverdale Railway Station at Sayers Road and the proposed Tarneit West station on Davis Road are either side of Keystone and are both within a two-kilometre stroll.

How has the urban planning agency Roberts Day assisted with the master planning process of Keystone, and what were the key takeaways from their input?

We wanted visionary urban design and planning and through our work with Roberts Day, we have tapped into best practice design philosophies through the thought leadership of Mike Day and Emma Petersen.  Placemaking has been a focus, not a cookie-cutter subdivision mentality. We wanted to bring some of the best of the city to Tarneit, and a phrase we use is “more urban than suburban”.  A key focus of this development is the evolution of specially designed elevated townhome lots, fronting leafy, tree-lined boulevards where walking, cycling and conversation with your neighbour are given higher importance.  Landscaped rear laneways, with studios above garages, will give these lots an element of lifestyle flexibility not seen in surrounding suburbs. The Keystone design will promote safer walking and cycling to school, shops and recreation as a fundamental part of everyday activity.  We can‘t wait to do some longer-term studies to measure the positive impact that our design will have on the health and wellbeing of our future residents.

Do you believe that there is enough incentive for developers to create precincts which have a strong community focus like Keystone? Or is it primarily down to company ethos?

The recent correction in the housing market means that the “fear of missing out” has lessened, and astute buyers can take their time to understand what makes a quality development.  Akron has set its ethos on seeing beyond the present day, and we want to leave a legacy of good design and great places for people to make home. Akron partners with like-minded visionary and enthusiastic design teams to incorporate leading design principles, and we try to bring the best of our favourite places in Melbourne and around the world to each Akron neighbourhood.  If we don’t design places that we’d like to live in, how can we expect others to understand our vision and make Keystone home? Akron recognises that systems like the Green Building Council of Australia’s Green Star Rating, and the UDIA EnviroDevelopment certification can be badges which verify Akron’s commitment to sustainability and independently certify the quality of our Keystone vision. 

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/akron_linkedin_blog_1.png" rel="gallery-all" title="Akron Property team"><img alt="" class="image-article-full-width-580px" height="304" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/akron_linkedin_blog_1.png?itok=gJafKYQj" title="Akron Property team" width="580"></a>

<figcaption>Akron Property team</figcaption></figure>How do you see Keystone evolving over the years?

Akron is committed to early provision of community infrastructure, and the Riverdale North Primary school, in the heart of Keystone will be at the heart of the community. We are working with the Council to refine designs for a community hub opposite the primary school.  We see early provision of a childcare centre and kindergarten opposite the school as priorities, supported by some small shops. We will be working with innovative, quality builders to build and display innovative medium density house product and innovative home office townhouses.  We are committed to exploring a diversity of home types, for different family structures, including singles and couples. We’d love to see a range of home types that cater to different stages of life.

What do you think residents will love most about living at Keystone?

The design approach seeks to encourage physical activity, and we hope for a real sense of health and wellness to evolve. Our green streets will be planted with double rows of trees and will be attractive streets that encourage walking and cycling.  Most local streets point at the school, so we think there will be a high proportion of kids that will walk, ride, skate to school. We will relocate our sales office from Leakes Road into first completed stage, and we hope to partner with Council for some pop-up recreational facilities before council builds the dedicated Active Open Space sports ovals and facilities in years to come.  

Given your experience working on the creation of an international award-winning Ellenbrook Community in Perth, what do you think are the key features of a holistic, modern community? What would you like to see more of in new mixed-use precincts across Australia?

Authentic communities thrive on diversity. This applies to the people who live there, the building typologies and the streets, parks and urban places which will emerge.  When the developer shows a better understanding of how people want to live, houses become homes, and people become neighbours.  Compact living, useable verandahs and rooftop terraces are exciting trends that enable social interaction and community engagement.  We’d love to see radical changes in the building typologies that are accessible to people in Tarneit, and we will be working with our building partners to truly innovate. 
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Keystone

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