Repeat buyers are one of the strongest measures of confidence in any apartment development.

At <a href="https://www.apartments.com.au/new-apartments/era-newcastle-west-124-126-bull-street-newcastle-west-nsw-2302">ERA</a> in Newcastle West, some purchasers are returning to <a href="https://www.apartments.com.au/developers/gwh">GWH</a> after living at the developer's One Apartments. Their decision to purchase again was driven by the quality of life they found after moving into their first GWH home.

Keith Wilton had spent years living in a house in East Maitland before deciding it was time for a change. Apartment living had always been on his radar, but he was selective about what he wanted.

<iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" referrerpolicy="strict-origin-when-cross-origin" src="https://www.youtube.com/embed/FH_1EzB-1vs?si=XScVlP1ERsTDJoME" title="YouTube video player" width="560"></iframe>

"I had some boxes I wanted to tick," he says.

Keith points to the open-plan design, generous outdoor areas and considered inclusions as key reasons One Apartments worked for him.

“One of those things was a nice indoor open plan area, but also I wanted a nice outdoor open area that I could entertain on in summer or Christmases or birthdays,” he says.

He also found value in the smaller details, from integrated appliances to shared resident spaces including the pool, cinema and rooftop areas.

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After comparing several developments, he chose One Apartments because of GWH's longstanding local reputation and his own experience working with the developer on a commercial project more than a decade earlier.

"I knew that they were local, that the quality of the build was going to be up there. I'd looked at other apartment complexes around and close by, and I just knew that here was a better decision location wise."

Today, Keith says the move has completely changed how he experiences Newcastle.

"I enjoy living in this location because it's more of a lifestyle change. That Newcastle city living where you can walk to restaurants and bars and even beaches and parks and even shopping across the road."

[smartcode_project:default project_id=135096 project_image_fid=356828]

Beyond the location, he says it's the sense of community that has surprised him most.

"Everyone loves living here because they chose to live here, but everyone looks out for each other. It's a real great community feel here."

For Aimee and Lyle Goodman, the journey started almost by chance.

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The couple happened to be having coffee in Newcastle when they noticed the site where One Apartments was about to begin construction.

"We were aware GWH was planning a development," Aimee says. "We made one phone call and things moved pretty quickly after that."

As busy business owners, they initially thought apartment living would simply reduce the maintenance that came with larger homes. Instead, it fundamentally changed how they spent time together.

"We actually catch up more as a family now," Aimee says.

"We've had homes with big yards and lots of space, but everyone ended up in different rooms. Here we'll have dinner together, the kids can play, and we spend far more quality time together."

[smartcode_project:default project_id=135096 project_image_fid=356829]

Lyle says their confidence came from GWH's reputation within Newcastle's building industry.

"I know people who've worked across different apartment projects, and whenever GWH came up the feedback was always the same. They're rock solid. They're quality."

That confidence only grew throughout the buying process.

"One of the things that really impressed us with GWH was the whole process, was the communication," Lyle says. "It was consistent, it was regular, there was no problem if we had some weird questions, there was no problems in getting answers."

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Aimee says one moment stood out.

"The project actually finished on time. We realised we needed to hurry up and sell our house because everything was happening exactly when they said it would."

The positive experience at One Apartments ultimately gave all three buyers the confidence to purchase again with GWH, this time at ERA.

Their confidence reflects what many buyers are seeking in today's apartment market. Location remains important, but so too does certainty around delivery, quality and long-term liveability.

[smartcode_project:default project_id=135096 project_image_fid=356822]

ERA builds on those foundations with 280 one, two and three-bedroom apartments across two landmark towers in <a href="https://www.apartments.com.au/developments/newcastle-west-nsw-2302">Newcastle West</a>.&nbsp;

Designed by <a href="https://www.apartments.com.au/architects/fk-australia">Fender Katsalidis</a>, the project will include more than 2,000 square metres of resident amenities, including a resort-style pool, gym, sauna, private cinema and rooftop entertaining spaces overlooking the harbour and coastline.&nbsp;

The development is also within walking distance of the Newcastle Interchange, Honeysuckle, Darby Street, the harbour foreshore, restaurants, retail and the city’s beaches, continuing the walkable lifestyle that existing GWH buyers say has transformed how they live.

[smartcode_project:default project_id=135096 project_image_fid=356826]

For Keith, the appeal remains straightforward.

"You feel at home even before you've moved into your home."

For Aimee, the change is measured in time.

“I just felt like I had more time,” she says.

[smartcode_project:default project_id=135096 project_image_fid=351102]

Construction at ERA is now underway, with more than half of the residences already sold and limited two and three-bedroom apartments remaining in the East Tower release. Priced from $980,000 for two-bedroom residences and $1.46 million for three-bedroom residences, buyers can secure an apartment with a 10 per cent deposit, with premium homes offering ocean views from Level 8 and harbour views from Level 10.

ERA is also backed by Resilience Insurance's 10-year Latent Defects Insurance policy, providing protection against structural or waterproofing defects for 10 years after completion. The project is anticipated to be completed in early 2028.

[smartcode_project_cta:default project_id=135096]

Joel Robinson

From ONE to ERA: Why buyers are choosing GWH again in Newcastle West

Virgate Property Group is preparing to commence construction of Verdé, its new apartment development in Melbourne's Arts Precinct at Southbank, following a strong run of sales that has seen more than half of the project's 173 apartments secured.

Verdé has attracted a broad mix of first home buyers, owner-occupiers upgrading from nearby inner-city suburbs and investors, with younger owner-occupier couples aged between 28 and 45 accounting for the strongest enquiry. Many are already living in Southbank, South Melbourne, Albert Park, Port Melbourne, South Yarra and the CBD.

"Verdé is located in one of the most desirable pockets of southern Melbourne," Blair Property Group Director Darren Blair, who is managing sales at Verdé, said.

"It's within walking distance of the Arts Centre, Royal Botanic Gardens, Albert Park Lake, and Southbank's restaurants and retail. It's a great lifestyle location with strong amenity and liveability, which made it a very attractive choice for the project."

[smartcode_project:default project_id=4661 project_image_fid=372549]

Virgate was already familiar with the precinct, having previously delivered the successful Domain House development in neighbouring South Melbourne. That experience gave the developer confidence to acquire the Coventry Street site and continue expanding its presence in Melbourne's inner south.

"We had been keeping an eye on the site and the broader precinct for a few months before deciding to move forward with the acquisition," Virgate said.

The project was ultimately secured in 2020 following feasibility studies, planning assessments and due diligence, with the brief centred on delivering "a high-quality, considered design that feels both refined and fit for purpose."

[smartcode_project:default project_id=4661 project_image_fid=314259]

Designed by <a href="https://www.apartments.com.au/architects/bruce-henderson-architects">Bruce Henderson Architects</a>, Verdé comprises 173 one, two and three-bedroom apartments priced from $599,000. The architecture is distinguished by a faceted glass façade that responds to both the site's outlook and Melbourne's changing light conditions.

According to Bruce Henderson Architects, the coloured glazing gives the building a distinctive identity while also providing privacy and solar shading, with residences oriented to capture views across the bay, city skyline and surrounding parklands.

Inside, <a href="https://www.apartments.com.au/interior-designers/designoffice">DesignOffice</a> has created interiors focused on natural light, efficient planning and enduring materials. Apartments feature engineered oak flooring, natural stone benchtops, floor-to-ceiling glazing and SMEG appliances, while a restrained material palette aims to complement the expansive outlooks rather than compete with them.

[smartcode_project:default project_id=4661 project_image_fid=372550]

Resident amenity has also been designed around everyday functionality rather than occasional use. Facilities include a concierge-serviced lobby, residents' lounge with fireplace, library and co-working space, gym, terrace garden with barbecue facilities, ground-floor café, and package delivery management.

The project's location continues to be one of its strongest drawcards. Positioned on Coventry Street, Verdé sits within walking distance of the National Gallery of Victoria, Arts Centre Melbourne, Royal Botanic Gardens and Albert Park Lake, while Southbank's dining precinct, Sturt Street trams and the new ANZAC Station are all nearby. The surrounding education catchment also includes Melbourne Grammar, Melbourne Girls Grammar, Mac.Robertson Girls' High School and several major university campuses.

The sales team says buyers have responded particularly well to the combination of location, design quality and long-term liveability.

"They're responding really positively to the quality of the design, premium resident amenities and the uninterrupted views. Many also appreciate the location and how connected it is to everything they need."

The ability to secure stamp duty savings before completion has also been a key factor for purchasers, alongside the opportunity to personalise finishes ahead of settlement.

With construction set to commence soon and more than half the apartments already sold, Verdé enters its next phase as one of the Arts Precinct's more established apartment developments, offering remaining buyers an opportunity to secure a residence before construction advances further. Expected completion is scheduled for late 2027.

[smartcode_project_cta:default project_id=4661]

Virgate's Verdé Southbank moves toward construction as sales fly past halfway stage

Downsizer-focused apartment development Kooyongkoot in Hawthorn has been recognised at the 2026 Better Future Melbourne Design Awards, taking home Gold and Silver awards in two categories.

<a href="https://www.apartments.com.au/new-apartments/kooyongkoot-hawthorn-1-kooyongkoot-road-hawthorn-vic-3122">Kooyongkoot</a>, currently being delivered by developer PQD and designed by Cera Stribley, received Gold in the Interior Design – Proposed category and Silver in the Architecture – Proposed category.

The dual recognition reflects the design approach behind the boutique development on prestigious Kooyongkoot Road, where the focus has been on creating homes for downsizers seeking the space, quality and functionality of a detached house within a low-rise apartment building.

Rather than maximising apartment numbers, <a href="https://www.apartments.com.au/developers/pqd">PQD</a> and <a href="https://www.apartments.com.au/architects/cera-stribley-architects">Cera Stribley</a> limited the development to just 18 residences, allowing for larger floorplans, greater privacy, generous landscaping and expansive communal spaces.&nbsp;The majority of the apartments also benefit from corner aspects, allowing for dual sources of natural light.

Now around 70 per cent complete and on track for completion in November 2026, Kooyongkoot will comprise a mix of garden residences, ter​race apartments, sub-penthouses, and is crowned by two half-floor penthouses with direct lift access and private rooftop terraces.

[smartcode_project:default project_id=102717 project_image_fid=355297]

The Silver Award for Architecture recognised the way the building responds to its prominent corner position at the ent​rance to Hawthorn's Scotch Hill precinct, one of Melbourne's most established residential neighbourhoods.

Rather than competing with the grand homes that line Kooyongkoot Road, the architectural approach focused on restraint and longevity, using curved brickwork, generous landscaping and carefully considered proportions to integrate with the existing streetscape.

"The form feels fluid and timeless, as though shaped by the landscape itself – architecture that belongs, rather than competes," said Chris Stribley, Co-Founder and Managing Principal of Cera Stribley.

The judging submission also highlighted practical innovations throughout the building, including lift cores servicing only nine homes each, a central landscaped lightcourt designed to bring daylight and ventilation into the building, and fully enclosed private storage rooms with lighting, power and shelving to better accommodate residents transitioning from larger family homes.

[smartcode_project:default project_id=102717 project_image_fid=355293]

The Gold Award for Interior Design recognised the project's focus on long-term liveability rather than display-home aesthetics.

According to the awards submission, the interiors were designed from the inside out, prioritising how homes would function over decades of daily use through generous proportions, practical storage, durable natural materials and flexible layouts.

The specification includes natural stone throughout, upgraded acoustic glazing, V-ZUG appliances and fully enclosed storage rooms, alongside an amenity offering focused on wellness, entertainment and everyday convenience.&nbsp;

Residents will have access to a gym and yoga studio, a wellness centre featuring traditional and infrared saunas, a cold therapy shower and treatment room, as well as a residents' lounge and golf simulator/cinema room for entertainment.&nbsp;Kooyongkoot has also considered the everyday convenience of its residents by offering a private carwash and pet wash facilities on site as well as dedicated parcel lockers and oversized fully enclosed storage rooms.&nbsp;

[smartcode_project:default project_id=102717 project_image_fid=355303]

The project's attention to detail has already resonated with buyers. Earlier this year, Kooyongkoot recorded one of Boroondara's highest apartment sales when an $8 million penthouse was purchased by a Melbourne CEO downsizing from a nearby family home.

"Every detail feels deliberate, from the overall design down to the smallest touches," the purchaser said.

"The level of quality and refinement is exceptional, but what really sold it was how liveable it felt... It felt like a place where everything had been considered, not just a luxury building."

[smartcode_project:default project_id=102717 project_image_fid=355304]

Sustainability also formed a key part of both award submissions. Kooyongkoot is targeting a minimum 7.5-star NatHERS rating across all residences, supported by passive design principles, high-performance glazing, EV charging infrastructure, water reuse systems and a wellness model focused on lower-energy dry facilities rather than pools and large wet areas.

Located within walking distance of Scotch College, Methodist Ladies' College, Koo​yong Lawn Tennis Club, Aubur​n Village and Camberwell Junction, Kooyongkoot continues to target owner-occupiers looking to remain in Melbourne's inner east without compromising on space or quality. A limited selection of two, three and four-bedroom residences remains available, with prices starting from $1.9 million.

[smartcode_project_cta:default project_id=102717]

Kooyongkoot wins Gold and Silver at Better Future Melbourne Design Awards

New apartment supply has become increasingly constrained across <a href="https://www.apartments.com.au/developments/parramatta-nsw-2150">Parramatta</a> in recent years, with fewer projects progressing through to completion as development conditions have become more challenging.

It makes <a href="https://www.apartments.com.au/developers/novm">NOVM</a>'s 2021-completed <a href="https://www.apartments.com.au/buildings/the-lennox-parramatta-12-phillip-street-parramatta-nsw-2150">The Lennox</a> one of the most recently completed residential towers on the Parramatta River, and among the newest apartment developments in Sydney's second CBD.

With the project largely completed before the sharp escalation in construction costs and inflation following the pandemic, The Lennox is now offering pricing that would be difficult to replicate in a comparable new development in Parramatta today, or across much of Western Sydney.

The majority of the 413 apartments at The Lennox sold before and shortly after completion. A limited release of the remaining apartments has recently been brought to market by capital partner <a href="https://www.apartments.com.au/project-marketer/equitifund-group">Equitifund</a>, with entry-level pricing from $700,000 and two-bedroom apartments available from under $1 million.

Rising above the Parramatta River at 12 Phillip Street, The Lennox comprises one, two, three and four-bedroom apartments, appealing to first home buyers, young professionals, families, downsizers and interstate investors seeking a completed apartment in one of Australia's fastest-growing economic centres.

[smartcode_project:default project_id=5743 project_image_fid=372394]

Rather than positioning Parramatta as an alternative to Sydney's CBD, Equitifund believes the city has reached a point where it stands on its own merits.

"Parramatta is no longer simply an alternative to Sydney CBD, it's becoming a destination in its own right," Equitifund Executive Chairman Greg Huxley said.

"The Lennox captures that evolution with a level of quality and amenity that's difficult to match at its price point."

[smartcode_project:default project_id=5743 project_image_fid=953]

Designed by <a href="https://www.apartments.com.au/architects/marchese-partners">Marchese Partners</a>, the tower responds directly to its riverfront setting through expansive glazing and open-plan layouts that maximise views across the Parramatta River and city skyline. Interiors feature engineered timber flooring, stone benchtops, stainless steel appliances and floor-to-ceiling glazing, while generous balconies extend the living spaces outdoors.

Marchese Partners says the project was conceived to balance high-quality apartment living with practical, long-term functionality, pairing larger, efficient floorplans with amenities more commonly associated with five-star hotels.

That emphasis continues through the resident facilities, which include a 20-metre rooftop swimming pool, fully equipped gym and wellness spaces, full-time concierge, a residents' lounge, function room, private lifts, secure basement parking and rooftop communal areas overlooking the Parramatta River. Ground-floor boardwalk retail and dining further activate the riverfront and integrate the building into the surrounding public realm.

[smartcode_project:default project_id=5743 project_image_fid=925]

Australian housing and finance group Equitifund has secured the remaining apartments, believing there are few completed apartment opportunities in Parramatta that offer the same combination of location, amenity and pricing.

Equitifund National Sales Director Ben Hamblett says buyers are increasingly recognising that premium apartment living no longer needs to come with Sydney CBD pricing.

"The Lennox is where aspirational living becomes attainable," Hamblett said.

"Wake to river and mountain views, step into Sydney's Second CBD, and arrive home to resort-calibre amenities, all without the harbour price tag."

Hamblett says owner-occupiers are also attracted by the convenience of having Westfield Parramatta, Church Street's dining precinct, Parramatta Park, Riverside Theatres, Western Sydney University and major transport connections all within walking distance.

"At The Lennox, lifestyle is not an afterthought, it is the foundation."

[smartcode_project:default project_id=5743 project_image_fid=5374]

The Lennox places residents within walking distance of Parramatta Square, Westfield Parramatta, Church Street Eat Street, Parramatta Station, the ferry wharf, Light Rail, the future Sydney Metro West, Parramatta Park and CommBank Stadium, reinforcing Parramatta's position as one of Australia's most connected metropolitan centres outside Sydney's CBD.

Equitifund says buyers visiting the display suite consistently comment on the quality of the finishes, generous floorplans, river and skyline views, and the walkability of the location. The project has attracted a broad mix of local professionals, upsizers, downsizers, buyers relocating from Sydney's inner suburbs and interstate investors seeking long-term growth opportunities.

That demand aligns with Parramatta's continued evolution as an economic powerhouse. Equitifund Research and Market Insights specialist John Bekiaris says sustained population growth, infrastructure investment and expanding employment opportunities continue to support long-term housing demand across the city.

"Parramatta has evolved from a satellite city into one of Australia's most important economic centres. Population growth, infrastructure investment and employment are all supporting sustained long-term housing demand."

[smartcode_project_cta:default project_id=5743]

The apartment price gap drawing Sydney buyers west

A luxury beachfront apartment at Rainbow Bay has more than doubled in value since it sold off the plan six years ago, setting a new local apartment record in the process.

The three-bedroom apartment in the Flow development on Petrie Street, the first of four new projects locally by Paul Gedoun's S&amp;S Projects, has sold for $7.4 million, after originally selling for $3.27 million when the project launched in 2020.

The seventh-floor apartment, comprising 187 sqm of internal living space and a 54 sqm balcony overlooking Froggies Beach and Snapper Rocks, was purchased by a local family.

The transaction was negotiated by Pezet Matheson director Kerry Pezet and equates to more than $30,000 per sqm.

Pezet said the sale reflected the limited opportunities to buy into the boutique beachfront development.

"The sale highlights the rarity of opportunities within the boutique beachfront development, where residences seldom become available," Pezet said.

"Flow is one of the Gold Coast's most tightly held buildings. Buyers from our database move quickly when residences become available, and achieving an off-market sale at $7.4 million demonstrates the depth of demand for property of this calibre."

<img alt="Flow" data-entity-type="file" data-entity-uuid="c585b206-2130-4eee-a50c-3f27c51a7c70" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-06%20at%208.33.25%E2%80%AFPM.png?VersionId=m3pHRDV62Y3fvN.XQuQHq.52ilTWpRLf" />

Flow was the first of four luxury apartment developments delivered by Paul Gedoun's S&amp;S Projects at Rainbow Bay and was completed in 2023.

Positioned on the beachfront overlooking Snapper Rocks, the residence includes three bedrooms, three bathrooms, a powder room and views stretching north along the coastline towards Surfers Paradise.

Pezet Matheson Residential principal Mitchell Lambert said buyers continued to prioritise quality beachfront apartments in tightly held locations.

"Flow Residences offers a rare combination of elevated beachfront positioning, architectural excellence, comprehensive resident amenity and premium finishes, which is exactly what discerning purchasers are seeking," Lambert said.

"The transaction further reinforces Rainbow Bay's reputation as one of Australia's premier coastal lifestyle destinations, where limited supply and growing demand continue to support strong market performance."

Pezet Matheson originally marketed and sold out Flow off the plan, making the latest transaction a return to one of the project's original buyers.

Paul Gedoun is selling his third project, <a href="https://www.apartments.com.au/new-apartments/radia-rainbow-bay-271-boundary-street-coolangatta-qld-4225">Radia Rainbow Bay</a>, after recently completing, and selling out, <a href="https://www.apartments.com.au/buildings/esprit-217-227-boundary-street-coolangatta-qld-4225">Esprit</a>. He has plans for a <a href="https://www.apartments.com.au/news/qld/first-look-s-s-projects-proposes-88-apartment-wellness-tower-at-coolangattas-boundary-street">fourth building</a>, 88 apartments on <a href="https://www.apartments.com.au/new-apartments/209-213-boundary-street-coolangatta-qld-4225">Boundary Street</a>.

Rainbow Bay apartment doubles in price since off the plan sale during pandemic

Jam Factory

The ambitious once-in-a-generation plan to transform Chapel Street’s Jam Factory into a world-class retail, residential, hotel and commercial precinct will soon become reality as the City of Stonnington this week approved the project by proponents Newmark Capital, GURNER™ and Qualitas.

The five-tower redevelopment will deliver 18,500 sqm of new retail space, 20,000 sqm of commercial office and 400 residences across 42,020 sqm of residential space, alongside a 5-star 200-room hotel, a cinema upgrade, and a new public realm. GURNER™ CEO Tim Gurner noted the planning approval achieved for the visionary redevelopment as a remarkable effort by all involved, including consultants and the council.

“We’ve been working closely with the project team, as well as council, to deliver something truly world-class – the redevelopment will put Chapel Street back on the map, not only as a retail hub, but as a luxury travel and lifestyle destination as well,” he said.

Touted as the cornerstone of Chapel Street’s future renaissance, the redevelopment will inject more than $800 million into the Victorian economy annually, in addition to over $500 million in construction alone; workers and residents are expected to spend more than $28 million at the precinct annually, while hotel guests will bring in over $12 million every year.

"The overwhelming support for the project speaks to the blue-chip nature of the location, the world class vision of the project team and the combined power of the joint venture. Our fund investment strategy places an unrelenting focus on quality of our partners and quality of real estate, which gives us confidence this vision will soon become a reality,” added Mark Fischer, global head of real estate and co-founder of Qualitas.

Newmark Capital will deliver and retain ownership of the commercial and retail component, while GURNER™ and Qualitas will deliver the luxury residential and hotel component.

&nbsp;

<a data-entity-type="" data-entity-uuid="" href="/new-apartments/500-chapel-street-south-yarra"><img alt="" data-entity-type="" data-entity-uuid="" height="1923" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/gurner_jam_factory_residential_tower24.jpg" width="2181" /></a>Rendering of the proposed residential tower at the Jam Factory site. Image supplied.&nbsp;

“This will take everything we have learnt from projects like Hawksburn Place Residences and Saint Moritz and elevate it to a whole new level – this is something that will truly put South Yarra at the upper echelon of world luxury property,” Tim Gurner said.

Designed by Bates Smart, the new masterplan is set to re-ignite the river end of Chapel Street and become a world-class mixed-use precinct.

“Architecturally, the site will exhibit strong sculptural forms, carefully managed massing to optimise light and sun access along with natural materiality responding to the context – the buildings will balance the need for solidity with a delicacy and lightness rarely seen in contemporary residential developments," said&nbsp;Bates Smart managing director, Simon Swaney.

The Lovers Walk laneway will become the main pedestrian link for the new Jam Factory, beckoning both cyclists and pedestrians to enter through to the retail and food and beverage tenancies, before they reach the central plaza and town square that define the project characterised by the heritage chimney, open plaza, and amphitheatre.

Newmark Capital Managing Director Chris Langford said the redevelopment celebrates the Jam Factory’s heritage, unlocking the potential of an iconic site.

“Our vision revitalises the Jam Factory, celebrating its rich character and history. The heritage facade on Chapel Street will be refurbished, bringing back the detail and original character. The laneways will draw people through the precinct, seamlessly integrating with Chapel Street and surrounding areas. It will be a thriving, integrated, shopping, working, living and entertainment precinct, the perfect place to live, work, play and stay. It will be a world-leading shared precinct, an asset for the whole community," he said.&nbsp;

“The new Jam Factory will be a signature, vibrant destination for Melbourne. Permeability will be further boosted by reinstating Turnbull Street, improving accessibility from Chapel Street and through the north-south Bray Lane, which is accessible via Garden Street. The layout of residences will maximise amenity access, both within and outside of the apartment, with generous balconies, natural light, and access to the world-class network of retailers, restaurants, bars, and more.

<a href="/new-apartments/500-chapel-street-south-yarra"><img alt="" data-entity-type="" data-entity-uuid="" height="1773" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/gurner_jam_factory_aerial23.jpg" width="2364" /></a>

Aerial shot of the proposed redevelopment of 500 Chapel Street. Image supplied.&nbsp;

Rooftops across the towers will also be utilised, with gardens, private open spaces, panoramic views, and indoor/outdoor areas – residents will have access to 2,700 sqm of indoor common amenity and over 5,000 sqm of outdoor common space on rooftops alone.

The hotel, which occupies the podium floors of the central residential towers, will welcome each guest into a naturally lit lobby with views of the nearby rooftop gardens and beyond, before they arrive in their room. Sitting above a revitalised heritage façade will be an ethereal, curvilinear office building, hosting large floorplates and touchless technology, providing true workplaces of the future. “ The offices will offer every amenity within an ideally located and connected community,” Langford said.

“With stunning views and large floorplates, they represent workplaces of the future. They will boast spectacular views back to the city and the bay, and will hold a special place in the Melbourne skyline,” said Langford.

The development team has spent 12 months working closely with council, reimagining the scheme from its originally permitted use; it will now become a world-class destination with residential towers, a hotel and more community spaces. Lead architects Bates Smart will be joined by Townshend Landscape Architects and Leonard Design Architects, to create a bold and innovative mixed-use precinct. “ All remnant heritage fabric will be retained and restored - streets and lanes will connect the site to the surrounding street network and context.

An active ground plane centred around a large northfacing village square will provide retail experiences, a new easily accessible supermarket and other essentials. When complete, the redevelopment is expected to support 2,282 jobs on a full-time equivalent (FTE) basis, with an estimated 1,286 indirect jobs created as a knock-on effect. Works on the redevelopment are expected to commence when all relevant approvals are secured.

"The team we have assembled for this ambitious project is in a league of its own, and we’re looking forward to commencing works on the site as soon as possible,” Gurner added.

[smartcode_project_cta: project_id=5351]

alisonwarters@gmail.com

Gurner gets sign off for Jam Factory precinct on Chapel Street

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The redevelopment of the Jam Factory on Chapel Street will now include between 550 and 650 apartments after Gurner and Qualitas have bought into Newmark Capital’s $1.4 billion redevelopment.

The Gurner-Qualitas partnership will reportedly tip in about $75 million of equity.

The partnership will acquire part-ownership of the iconic site, with the project to be jointly developed with Newmark.

Construction is expected to be completed in 2025 if works start next year.

Chapel Street’s forlorn Jam Factory was acquired by Newmark, led by Chris Langford and Simon Morris, for about $165 million in 2015 from Challenger.

Newmark's sale will see less commercial office space, and a 170 room hotel, in the proposal that updates the 20,000 square metre mall at 500 Chapel Street.

Langford told Nine Entertainment the project would reinvigorate the Chapel Street precinct.

"We have a strong belief in the area and the economy,” he said.

Newmark will retain the retail centre and new office tower, while Gurner and Qualitas will acquire the hotel portion along with having a share in the profits and revenues stemming from the apartments sales.

Mark Fischer, the global head of real estate at Qualitas, told Nine the real estate fundamentals of the location were “indisputable”.

“The deal provides the opportunity to bring together great real estate, nimble large-scale capital, and market-leading development capabilities,” he said.

The latest residential projects on Chapel St include 661 Chapel with 116 one, two, three and four-bedroom residences across 30 floors at the Yarra River end of the strip.

[smartcode_project:default project_id=600]

Gamuda Land’s 661 Chapel Street enjoys views of the river and Melbourne CBD.

The architecture firm, Bird de la Coeur, designed the compex winning the 2019 Good Design Awards in the category of commercial and residential architectural design.
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The redevelopment of the forlorn Jam Factory on Chapel Street will now include between 550 and 650 apartments

jchancellor

Chapel Street gets fillip from Gurner with Jam Factor renaissance

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In this week's podcast I catch up with Stonnington Mayor Cr Steve Stefanopoulos to discuss the changes afoot along this retail high street and surrounds, which follows on from Apartments.com.au's piece on <a href="/news/the-changing-face-of-chapel-street-south-yarra">'The Changing Face of Chapel Street'</a>.

Cr Stefanopoulos outlines the $1 billion worth of public and private investment underway and soon to begin within the Chapel Street Precinct, and the importance of Council working closely with the development industry to achieve good outcomes for the community.

Council projects include the recently completed Greville Street streetscape improvement (with further works to come), substantial upgrade of Prahran Town hall and Library, the <a href="/news/construction-commences-on-one-of-2018s-most-significant-projects">10,000 sqm Cato Square project</a>, and the <a href="/news/princes-gardens-upgrade-adds-to-prahrans-public-realm-project-pipeline">upgrade of Princes Gardens</a> amongst others.

Cr Stefanopoulos also highlights projects such as the <a href="/new-apartments/500-chapel-street-south-yarra">Jam Factory redevelopment</a> which will feature commercial office space supported by retail offerings, and the <a href="/new-apartments/402-416-chapel-street-south-yarra">Aloft Hotel</a> as really adding to the Precinct's diversity.

A summary of projects within the City of Stonnington is illustrated in Apartments.com.au's development map below;

<iframe frameborder="0" height="420px" src="https://www.urban.com.au/developments?field_local_government_area_name=Stonnington%20%28City%29&amp;embeddable=map" width="100%"></iframe>

<iframe allow="autoplay" frameborder="no" height="300" scrolling="no" src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/498867348&amp;color=%23ff5500&amp;auto_play=true&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=true&amp;visual=true" width="100%"></iframe>
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Laurence Dragomir

Weekly Podcast: Episode 31 - City of Stonnington Mayor Cr Steve Stefanopoulos

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Following on from Apartments.com.au's in-depth look at the <a href="/news/the-rise-and-rise-of-melbournes-spencer-street">development activity along Spencer Street</a> on the edge of Melbourne's CBD, today we turn our attention to the development shaping one of Melbourne's renowned High Streets - Chapel Street.

The street which stretches through South Yarra, Prahran and Windsor before crossing Dandenong Road into St Kilda, has been previously characterised as a retail strip, but has struggled in recent years due to high rent sought by landlords which has in turn had an impact on the street's liveliness.

According to Stonnington Mayor, Councillor Steve Stefanopoulos, the City of Stonnington is excited about the private and public capital investment being injected into the Chapel Street precinct.

Chapel Street is currently undergoing massive growth and change, he says, with the State Government having commenced construction of the eastern portal of the Metro Tunnel. Redevelopment of the entrance to South Yarra Station (the busiest outside the CBD) and the construction of accessible trams stops out the front, will hopefully commence in the new year.

The South Yarra section of Chapel Street in particular has started to evolve with a more diverse mix of retail offerings and further introduction of food and beverage outlets. The construction slated over the next 3 years will have further impact on the street in the short term but will ultimately enhance and contribute to the street's vibrancy in the long term, according to Beller Commercial's Fred Nucara.

The projects which are due to have the greatest impact on the streetscape are highlighted below:

<h2>Capitol Grand </h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/capitol_grand_redden_aug18.jpg" rel="gallery-all" title="Capitol Grand beginning to make its mark on the corner of Chapel St and Toorak Rd. Images: Bates Smart | Urban member redden"><img alt="" class="image-article-full-width-580px" height="264" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/capitol_grand_redden_aug18.jpg?itok=vHdqHT21" title="Capitol Grand beginning to make its mark on the corner of Chapel St and Toorak Rd. Images: Bates Smart | Urban member redden" width="580"></a>

<figcaption>Capitol Grand beginning to make its mark on the corner of Chapel St and Toorak Rd. Images: Bates Smart | Urban member redden</figcaption></figure>LK Property's towering edifice is beginning to take shape on the corner of Chapel Street and Toorak Road, with the development's sinuous forms beginning to emerge from behind the construction screens as the first traces of glazing also begin to appear. After months in the ground constructing the basement levels, head contractor Multiplex is now well above the street on the dual tower development which will top pot at 50 and 10-storeys respectively.

<blockquote>
The 180m residential tower brings together three elliptical forms, ensuring that light and shadows play across its surface. The design creates an elegant, slender composition of dynamic character, changing with one’s viewpoint and the weather. The tower top is expressed differently by reducing the mass to create a unique iconic tower worthy of its landmark location.

- Bates Smart
</blockquote>

<h2>627 Chapel Street </h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/627_chapel_before_and_after.jpg" rel="gallery-all" title="Before &amp; after - 627 Chapel Street. Images: Melbourne Acquisition | COX Architecture "><img alt="" class="image-article-full-width-580px" height="335" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/627_chapel_before_and_after.jpg?itok=Irp42uPv" title="Before &amp; after - 627 Chapel Street. Images: Melbourne Acquisition | COX Architecture " width="580"></a>

<figcaption>Before &amp; after - 627 Chapel Street. Images: Melbourne Acquisition | COX Architecture</figcaption></figure>Currently at planning, the 24-storey COX Architecture-designed office building would replace the current office building which was sold by Fridcorp to Goldfields in December last year.

Should it receive approval in its current guise, 627 Chapel street would rise to a height of 89m and provide a '3d ground plaza' setback from Chapel Street. 

<blockquote>
The design proposal for 627 Chapel Street takes the opportunity to make the most of this unique island site in Forrest Hill.

A 3m setback pushes the building back from Chapel Street, this allows for greater public space at street level and ensures that the Capitol remains visible on approach. The podium is defined by the green landscaped arbor - a permeable screen that wraps the building and connects through to the Daly Street landscaped street

- COX Architecture
</blockquote>

<h2>Jam Factory </h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/newm9968jam-factory-stage-2ia01main-square.jpg" rel="gallery-all" title="Artist's impression of the Jam Factory's main square. Image: Floodslicer"><img alt="" class="image-article-full-width-580px" height="322" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/newm9968jam-factory-stage-2ia01main-square.jpg?itok=183sbNDq" title="Artist's impression of the Jam Factory's main square. Image: Floodslicer" width="580"></a>

<figcaption>Artist's impression of the Jam Factory's main square. Image: Floodslicer</figcaption></figure>Owner of the Jam Factory, Newmark Capital is free to proceed with its substantial redevelopment of the landmark site receiving planning approval. Under the approved plans prepared by Bates Smart, the landmark South Yarra site will be transformed it into a significant commercial hub supported by a network of retail laneways.

According to Bates Smart, the vision for the Jam Factory redevelopment is for a highly permeable site that is an extension of the local context.

<blockquote>
An ensemble of buildings will embody and reflect the site’s rich character, establishing a new commercial workplace, but also creating an activated space where the public can enjoy a variety of new hospitality venues.

The redevelopment has been designed to be open and inviting and will deliver a new elevated public realm for the community to enjoy. The precinct’s character provided inspiration for the design.

The existing materiality of the Jam Factory is characterised by solid, authentic materials and industrial rawness. The new façade will reflect the factory typology and structured design language. The public realm on the ground floor will incorporate laneways and a central courtyard and will act as an extension of the urban context and street network.

- Bates Smart
</blockquote>

<h2>671 Chapel Street</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/671_chapel_street.jpg" rel="gallery-all" title="671 Chapel Street has approval in hand. Image: Architecton"><img alt="" class="image-article-full-width-580px" height="378" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/671_chapel_street.jpg?itok=tfKzVRCI" title="671 Chapel Street has approval in hand. Image: Architecton" width="580"></a>

<figcaption>671 Chapel Street has approval in hand. Image: Architecton</figcaption></figure>Amended plans for a 21-storey residential tower at 671 Chapel Street were approved earlier this year, permitting 158 dwellings to be built replacing a single storey building.

The original application lodged with City of Stonnington during 2015 sought approval for a 30-storey building comprising 352 apartments, at an average of 12 apartments per floor. 

<h2>Esque - 649 Chapel Street</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/image10_18.jpg" rel="gallery-all" title="Site works are currently underway at Esque. Images: Valeo Construction | Mark Baljak"><img alt="" class="image-article-full-width-580px" height="280" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/image10_18.jpg?itok=nas5uwlg" title="Site works are currently underway at Esque. Images: Valeo Construction | Mark Baljak" width="580"></a>

<figcaption>Site works are currently underway at Esque. Images: Valeo Construction | Mark Baljak</figcaption></figure>Bulk excavation and piling works commenced onsite in January of this year that will ultimately deliver 72 apartments across 20 floors on a narrow site along the northern reaches of Chapel Street.

Valeo Construction is at the helm of the Fender Katalidis-designed tower for developer Mitraland, with the core set to grace the South Yarra streetscape by year's end.

<h2>Aloft - 402-416 Chapel Street</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/aloft_streetview.jpg" rel="gallery-all" title="The Aloft hotel will change the Chapel Street streetscape. Image: Starwood Hotels and Resorts Worldwide"><img alt="" class="image-article-full-width-580px" height="308" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/aloft_streetview.jpg?itok=njyelKgC" title="The Aloft hotel will change the Chapel Street streetscape. Image: Starwood Hotels and Resorts Worldwide" width="580"></a>

<figcaption>The Aloft hotel will change the Chapel Street streetscape. Image: Starwood Hotels and Resorts Worldwide</figcaption></figure>The stage is set for Starwood Hotels and Resorts Worldwide to debut its Aloft brand in Melbourne, following the demolition and site clearing works in preparation of builder Crema Constructions taking occupation and commencing construction works on the 176-room hotel.

The hotel will anchor a mixed-use development located at 402 Chapel Street designed by international architect Tim Kobe of Eight Inc.

<h2>430-438 Chapel Street</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/430-438_chapel_street.jpg" rel="gallery-all" title="430-438 Chapel Street will replace the 'huts' site in South Yarra. Image: Franze Developments"><img alt="" class="image-article-full-width-580px" height="352" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/430-438_chapel_street.jpg?itok=tr3FEcwJ" title="430-438 Chapel Street will replace the 'huts' site in South Yarra. Image: Franze Developments" width="580"></a>

<figcaption>430-438 Chapel Street will replace the 'huts' site in South Yarra. Image: Franze Developments</figcaption></figure>Franze Developments' joint venture with development partner Sampieri Group would see South Yarra's 'huts' site transformed into an 8-storey mixed-use development designed by Jackson Clements Burrows.

The $55 million project will include the retention of the heritage facade on site, while also providing a new pocket park on Bray Street designed by Aspect Studios incorporating water sensitive design

<h2>What they say...</h2>

<blockquote>
We have developed a structure plan for the precinct entitled Chapel ReVision, which guides future development of the largest commercial precinct outside the CBD.

Council is also investing over $60m in its largest capital project in 160 years, converting the 10,000sqm car park behind Chapel Street, Prahran into a contemporary European-style plaza due to open in mid 2019.

- Cr Steve Stefanopoulos, Mayor of Stonnington
</blockquote>

<blockquote>
Chapel Street is at the bottom of a bell curve at the moment. These major developments within the precinct are detracting from the usual vibrancy, because of the inconvenience, noise and distraction of the construction.

On a positive note, these major infrastructure investments are scheduled for completion in 2019 and 2020.

- Fred Nucara, Director Beller Commercial
</blockquote>

For a full recap from Beller Commercial's Fred Nucara listen to our <a href="/guides/chapel-street-podcast-on-the-phone-with-beller-commercials-fred-nucara">podcast interview</a>.

Lead image: Jam Factory Redevelopment Bates Smart/Floodslicer
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The changing face of Chapel Street, South Yarra

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When a site spans 19,280 square metres, it becomes a 'district'. That's the case according to the development team behind the Jam Factory's pending overhaul.

Reporting on the project to date has focused on the close to 60,000 square metres of new commercial space that is earmarked for the site, but more importantly from a layperson's perspective is the extensive new public realm that is planned as part of the development.

<blockquote>
Our vision for the new Jam Factory is to create a highly permeable site, an extension to its context - a district defined through an ensemble of buildings that embodies and reflects the site’s rich character and establishes a new district, a breathing space, a destination of shopping, eating, working.

Jam Factory shapes as  far more than just a commercial reworking of the existing complex. A genuine gesture to the people.
</blockquote>

The opportunity to create this grand gesture has fallen to Bates Smart and Nottingham-based Leonard Design Architects. Their challenge as set down by developer Newmark Capital was to create Australia’s premiere mixed-use district.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image49_7.jpg" rel="gallery-all" title="Green rooftop expanses. Image: Bates Smart"><img alt="" class="image-article-full-width-580px" height="337" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image49_7.jpg?itok=XyCSagm-" title="Green rooftop expanses. Image: Bates Smart" width="580"></a>

<figcaption>Green rooftop expanses. Image: Bates Smart</figcaption></figure>A highlight of the reworked Jam Factory's design is the publicly accessible network of green terraces and passages that will sit atop level 3.

<blockquote>
The spaces feature direct access from ground level from a number of locations and will be highly activated throughout the day due to the location of the commercial lobbies on these levels.

In addition, the proposed garden terrace located along the northern edge of the site will receive high exposure to direct northern sun throughout the day due to abutting rail reserve which prevents the interface from being ‘built out’.
</blockquote>

The multiple access points will join with a network of activated roads and laneways at ground level.

In the application now with City of Stonnington, Newmark Capital's stated goal is to revitalise the current complex so that it reflects the needs of the whole community.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image45_7.jpg" rel="gallery-all" title="Chapel Street permeability. Image: Bates Smart"><img alt="" class="image-article-full-width-580px" height="339" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image45_7.jpg?itok=t7EENNpy" title="Chapel Street permeability. Image: Bates Smart" width="580"></a>

<figcaption>Chapel Street permeability. Image: Bates Smart</figcaption></figure>According to planning documents, key features of the proposed ground floor treatment include: 

<ul>
<li>A new north facing dining terrace with extensive greenery and public realm opened up. Vertical links to the level three elevated garden terrace will also be incorporated.</li>
	<li>A new laneway entry from Garden Street aligned with Bray Street to the south. This new laneway physically and visually reconnects the site to the southern road network and offers unique opportunities for walkable and pedestrian-scaled ground plane treatments.</li>
	<li>Re-opening the existing original façade on Garden Street to introduce a variety of smaller scaled retail and dining formats will activate Garden Street from a moribund vacant street to a vibrant and pedestrian-friendly street.</li>
	<li>The proposed design ‘opens up’ new access points from Chapel Street by reinstating Turnbull Street lanes and a new open plaza on Chapel Street to the north of the site.</li>
	<li>Internal privately managed, publicly accessible spaces, laneways and streets feature different widths, lengths and overall design which creates a series of different spaces with different identities, character and ‘feel’ similar to what would be expected across a typical city block.</li>
	<li>Depending on their purpose, the width of each internal laneway has been modelled on analysis of successful outcomes within Melbourne – Bank Place, Degraves Street, the Causeway within the central city have informed this aspect of the proposal.</li>
	<li>A new ‘Jam Factory Square’ similar in scale to QV Square in Melbourne. Designed with a number of events in mind (normal day, small events, larger events).</li>
	<li>The courtyard is north facing and will allow light to filter through the space and define the proposed series of streets and lanes.</li>
</ul>
Submitted during October, the cost of construction for the project exceeds $400 million, making it one of Melbourne's largest pending projects.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image48_8.jpg" rel="gallery-all" title="A green view toward South Yarra's Capitol Grand building. Image: Bates Smart"><img alt="" class="image-article-full-width-580px" height="684" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image48_8.jpg?itok=AGz1Z3ZR" title="A green view toward South Yarra's Capitol Grand building. Image: Bates Smart" width="580"></a>

<figcaption>A green view toward South Yarra's Capitol Grand building. Image: Bates Smart</figcaption></figure>
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