Perth’s new apartment market recorded its strongest quarter of sales since Q4 2021, with 412 apartments sold in Q1 2026 and a record quarterly sold value of $537 million, according to Urbis’ latest Apartment Essentials results.

Urbis said the March quarter result reflects strong, highly product‑specific demand across both ends of the market, from more attainable projects delivering at scale, through to premium stock being absorbed by equity‑rich downsizers.&nbsp;

David Cresp, Partner at Urbis, said the key story in Perth is not demand, it is the market’s ability to convert demand into delivered housing.&nbsp;

“This is the strongest sales quarter since Q4 2021, and it reinforces that demand in Perth is real and it’s local,” David Cresp said. “But the task now is delivery, turning that demand into projects that can actually be built and completed.”&nbsp;

[smartcode_project:default project_id=110291 project_image_fid=302785]

<h2>Affordable product leads, premium demand remains resilient</h2>

Sales in Q1 were led by more affordable projects, with The Boulevard (SKS Group) recording 115 sales in the quarter, the presentation noting this is only the second time a single project has surpassed 100 quarterly sales. The project was able to offer more affordable housing product right next to a train station.&nbsp;

Palmyra West (Finbar) also delivered strong results with 28 sales in Q1, following 84 sales in Q4, with an average price of under $800,000, underscoring depth of demand for well‑located, attainable new stock.&nbsp;

At the premium end, Urbis said downsizer demand is continuing, with the results highlighting Romeo (Applecross, Finbar) recording 75 sales and reaching almost 50% sold in one quarter.

Jual (Shenton Park, Celsius Property) also posted a strong quarter with 28 sales, reaching 39% sold in one quarter.

Urbis noted that Perth apartment demand is not speculative, not investor‑led, and not uniform, describing it as localised, often equity‑driven and highly product‑specific, a pattern reflected in the polarisation between strong “attainable” performers and premium downsizer product.&nbsp;

[smartcode_project:default project_id=148957 project_image_fid=364102]

<h2>Prices underpinned by costs, and the delivery risk is growing</h2>

Urbis said pricing pressure is cost not demand‑driven: construction costs and delivery risk are now a central constraint, with the results noting build costs remain elevated and volatile, and that energy, fuel and labour uncertainty weigh on feasibility.

David Cresp said a growing challenge for private Build‑to‑Sell developers is simply securing a builder in the current environment.

“Developers are really feeling the pressure from a building market that was operating at capacity and securing a builder is challenging,” David Cresp said, adding that even where a builder can be secured, “trying to get to the price that makes the development financially viable is incredibly challenging in the current market.”&nbsp;

Urbis’ broader WA commentary also notes that industry remains at or above capacity with lot and housing creation, and that many builders are limiting new sales to manage stretched workforces and fixed‑price contract pressures, conditions that flow directly into apartment feasibility and delivery timing.

[smartcode_project:default project_id=108869 project_image_fid=317905]

<h2>Supply: improving later, but still constrained, and Perth lags eastern benchmarks</h2>

While near‑term supply remains constrained, Urbis’ forecast shows completions lifting “Supply is forecast to be back above 1,500 apartments per annum for the first time since 2019”, with 1,775 completions forecast for 2026, and volumes remaining above that level over the following years.&nbsp;

Looking further ahead, completions are forecast to reach 2,500 in 2028, with the report noting 32% of that total is social/affordable, reflecting the role of government‑supported delivery in rebuilding the pipeline.&nbsp;

However, Urbis said Perth remains behind comparable markets on pipeline scale. In a national comparison of projects under construction, the report shows under construction Perth Build‑to‑Sell (BTS) at 3,446 apartments versus the Gold Coast at 7,922. Mr Cresp said “The challenge for Perth is how to we grow the delivery pipeline”.

Urbis’ conclusion is that Perth’s market is increasingly defined by product discipline and delivery certainty, with the research identifying “delivery certainty is key” and calling out builder risk and procurement models as core success factors, alongside “timing and staging”.&nbsp;

Joel Robinson

Perth apartment sales hit strongest pace since late 2021 as builder capacity tightens

<a href="https://www.apartments.com.au/developers/sammut-developments">Sammut Group</a> has secured development approval for its latest Brisbane apartment project, marking the Sydney developer’s next step in expanding its Queensland pipeline following the success of its debut Gold Coast development, Coast.

The approved project at <a href="https://www.apartments.com.au/new-apartments/44-glen-road-toowong-qld-4066">44 Glen Road, </a><a href="https://www.apartments.com.au/developments/toowong-qld-4066">Toowong</a> will deliver a 15-storey riverfront apartment building with 42 residences, significantly increasing the scale of the site’s previous approval for a smaller luxury scheme. Designed by Bureau^proberts, the development will comprise a mix of predominantly four-bedroom and two-bedroom apartments positioned to maximise Brisbane River and city views.

Sammut Director Julian Sammut said the group had been actively searching Brisbane for several years before identifying Toowong as the right fit.

“Brisbane was the right step for Sammut,” Sammut said.

“With the success of Coast we thought we should definitely look to do more in Queensland alone. We then pushed up to look at Brisbane. We've been looking for I'd say two to three years actually and it was hard to find the right location.”

<img alt="Sammut makes Brisbane apartment play" data-entity-type="" data-entity-uuid="" src="https://res.cloudinary.com/dz9xllyip/image/fetch/f_auto,c_limit,w_1440,q_75/https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/field/image/Screenshot%202025-12-23%20at%203.27.14%E2%80%AFPM.png?VersionId=dYAVIL7qdcGA8ojvkslSrLjczXFejSSx" />

Sammut said suburbs including New Farm and Teneriffe were considered before the group ultimately focused on Toowong due to its strong downsizer demographic and limited supply of developable riverfront land.

The site was acquired off-market after what Sammut described as a lengthy negotiation and planning process, with the developer pursuing an uplift to the original approval.

“We are DA approved now which is very exciting,” Sammut said.

“We've had our change approval come through and we've obviously doubled the height, 15 storeys plus rooftop. We've got 42 amazing apartments that are going to be coming to market soon.”

<img alt="Sammut makes Brisbane apartment play" data-entity-type="" data-entity-uuid="" src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,dpr_2.0,q_auto:good/https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202025-12-23%20at%203.27.26%E2%80%AFPM.png?VersionId=ohkRkY0dIZlqdfME2EZePsCQavRiBadE" />

Bureau^proberts said the design responds to Toowong’s evolving urban character, balancing contemporary apartment living with the area’s established residential identity.

“A place where traditional Queensland living has taken place for centuries; Toowong is seeing a shift of contemporary influence, commercial and retail hubs mixed with well-considered residential offerings – all the while maintaining its character and charm,” the architect noted in planning documents submitted to Brisbane City Council.

The architecture practice said the project’s form was shaped by its riverfront setting, flood considerations, neighbouring building scales, and view corridors.

“They said the mix of four and two-bedroom apartments capture the ‘fundamental qualities of Queenslander living,’ translated into the context of a contemporary subtropical building.”

The development sits just off Coronation Drive within walking distance of Toowong’s retail precinct and the upgraded Regatta ferry terminal, while also benefiting from proximity to the incoming green bridge connection to West End. Sammut said the accessibility and amenity offering were central to the site’s appeal.

The approval adds to growing residential activity along the Toowong riverfront, joining nearby projects including Consolidated Properties’ Monarch Residences and Spyre Group’s ARC Residences.

Sammut secures approval for debut Brisbane apartment development in Toowong

Developer Lanevick is heading back into Sydney’s apartment market after focusing more heavily on the luxury townhouse and terrace sector in recent years.

Lanevick, founded and directed by Steve Maroun, is expecting to receive approval in the coming months for a new apartment development in Gladesville, with the aim to launch it to the market later this year.

The 51-apartment project, designed by Studio Johnston, will comprise a mix of one-, two-, and three-bedroom apartments positioned toward the Hunters Hill downsizer market.

“Traditionally it’s been difficult for people in that market to downsize because there just hasn’t been the right product available,” Maroun said.

“We’re targeting buyers who might have 30 to 40 per cent of their house value sitting in the bank after downsizing.

“They still want good spacious entertaining areas, they still want quality design, but they also want flexibility and the ability to enjoy life a bit more after working hard for a long time.”

The project sits near Boronia Park and within close proximity to the Parramatta River foreshore, an area Maroun says offers more of a Hunters Hill lifestyle than a traditional apartment precinct.

“From a lifestyle perspective, it’s really more Hunters Hill than Gladesville,” Maroun said. “You’re close to the foreshore, close to parklands, and still connected back into the village precinct.”

From level four and above, apartments will capture water views&nbsp;toward Sydney Harbour. Communal amenity will include rooftop entertaining areas, wellness spaces, and a gym tailored toward owner-occupier buyers.

“We’ve really designed these apartments around that buyer coming from the Hunters Hill LGA and what they’re actually looking for in their next chapter.”

The proposed development has also been designed to respond to the changing character of the broader Gladesville town centre, where a growing number of mixed-use and residential proposals are expected to emerge over the coming years.

“Gladesville presented a rare opportunity to deliver a genuinely design-led residential project within an evolving lifestyle precinct, just moments from the growing Gladesville town centre, and we’ve approached the project with a strong focus on architecture, liveability and long-term community value,” Maroun said.

Maroun said Lanevick saw a first-mover advantage within the precinct as planning controls continue to evolve to accommodate greater housing density.

“We think there’s a real opportunity there that hasn’t really been serviced properly yet,” he said.

“There’s going to be a broader evolution of the whole Gladesville village precinct over time, particularly with more activation and mixed-use outcomes.”

The Venus Street proposal will include a commercial and retail component at ground level designed to contribute to that evolving streetscape activation.

“A big part of the thinking was how do you activate that area properly and create more vibrancy and amenity, which is what Hunters Hill has been looking for,” Maroun said.

Lanevick’s focus since 2020 has largely been on smaller-scale luxury townhouse and terrace developments. The developer recently completed Royale Randwick, also designed by Studio Johnston, where prices reached $3.65 million. The project was featured in the UDIA NSW 2026 Professional Development Prospectus and was also named a finalist for Development of the Year.

&nbsp;

Lanevick to cater for Hunters Hill downsizers with new Gladesville apartment development

Property developer One Living, backed by former Macquarie banker turned investment manager Chris Green’s investment firm, has unveiled plans to bring more institutional capital into housing to help address the national supply crisis.

The New York-based investor has focused his firm, GreenPoint Partners, on addressing the supply shortage hitting middle market housing in Australia.

It is backing the new One Living business to develop more than 1000 units along the eastern seaboard. The new firm is starting with a development on Mona Vale Road, on the border of Mona Vale and Pymble, in Sydney’s Northern Beaches, with around 140 apartments planned. They are eyeing off more sites across the city.

With cost pressures rising in the industry, One Living’s model is to be a vertically integrated developer-builder, so it can respond directly to the housing gap by removing the cost inefficiencies embedded in traditional residential delivery.

“We are building a platform designed to operate at scale and starting in a market where there’s a clear need for quality, attainable housing,” One Living joint managing director Joseph Scuderi said.

“It’s that missing middle – it’s that attainable end of housing… that’s what most Australians invest into and what Australians can actually afford.”

<img alt="Mona Vale" data-entity-type="file" data-entity-uuid="798dfa93-4941-4db6-a696-31e9dc18e81c" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-05-28%20at%202.31.50%E2%80%AFPM.png?VersionId=mKBqi5C_DmeiXS.AtJkcR8LQIxqCqmFi" />

GreenPoint Partners brings years of experience assembling and scaling real estate operating businesses across major markets. And Green sees a big opportunity in Australia.

“For its size, sophistication and importance to the community, Australia’s living sector has remained largely under-institutionalised, which represents significant opportunity,” Green said. “GreenPoint identified that gap, assembled the right team, and is backing One Living to build a platform that is aligned to market needs.”

Green said being a builder-developer would give the company the capacity and flexibility it required to deliver reasonably-priced homes.

“We want it to be at that attainable level; not super high end luxury but at that attainable level,” he said.

<img alt="Mona Vale" data-entity-type="file" data-entity-uuid="74a5344a-4b26-4d4a-ada3-056b1220be77" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-05-28%20at%202.32.15%E2%80%AFPM.png?VersionId=vY8hXHO4reBMdO8ZXMWCNtGZJofUPQ3j" />

&nbsp;

One Living will undertake a component of affordable housing in its schemes, which it will own and operate, and it could also run build-to-rent on some sites.

Green praised local policy settings.

“The NSW government is being very supportive, strategic and pragmatic in terms of how do we generate more supply of housing,” he said. “We think it’s actually positive for development and the bit that’s been lacking at that attainable level is that it’s lots of relatively small private developers, whereas we want to create an institutional platform.”

One Living is also&nbsp;looking at high-density projects and could take on more institutional funding in the future.

“The way we will be able to achieve economies of scale is through size,” Green added.

One Living enters Sydney's new apartment market with Northern Beaches site acquisition

It's been several years since there's been an opportunity to buy a brand new townhome in Melbourne's coastal suburb of Mordialloc. Even apartment developments in recent times have been few and far between in the area.

Local developer LDS Property identified the gap in new housing, securing a site on White Street, directly opposite&nbsp;Woodlands Golf Club Mordialloc. They've recently launched&nbsp;<a href="https://www.apartments.com.au/new-townhouses/wm-residences-mordialloc-102-white-street-mordialloc-vic-3195">WM Residences</a>, just 13 townhouses which they have already started building.

Projects by Buxton Director Heath Thompson, who is selling WM Residences, says the townhouses x that perfect middle ground be

"Mordialloc residents have had limited options to downsize within the suburb, often forcing them to look elsewhere despite long-standing ties to the area," Thompson says.

"With very little comparable new supply coming to market, projects like WM Residences are well placed, particularly as buyers look to capitalise on current conditions amid constrained supply."

[smartcode_project:default project_id=134646 project_image_fid=6109]

The development, designed by regarded architecture firm&nbsp;<a href="https://www.apartments.com.au/architects/ewert-leaf">Ewert Leaf</a>,&nbsp;adopts a deliberately restrained architectural approach, focusing on simplicity, durability and liveability rather than overt design gestures.

The boutique scale is central to the offering. With only 13 three-bedroom residences, each home is configured to prioritise functional layouts and everyday use, supported by private terraces and secure two-car garages.

Ewert Leaf’s design response leans into a calm, neutral material palette. Interiors are defined by oak flooring, white walls and soft finishes, creating a consistent and understated backdrop. The approach avoids trend-driven detailing in favour of longevity, with an emphasis on natural light and spatial clarity.

[smartcode_project:default project_id=134646 project_image_fid=6110]

Beyond aesthetics, the homes are designed to meet contemporary performance expectations. Each residence targets a minimum 6-star energy rating, incorporating double glazing, comprehensive insulation and all-electric Bosch appliances.

The project’s location supports a walkable coastal lifestyle, sitting within close proximity to Mordialloc’s foreshore, Main Street retail strip and the train station. Local cafés and dining venues, including Suburbia Deli and Hendriks Café, are within a short walk, reinforcing the area’s established neighbourhood character.

[smartcode_project:default project_id=134646 project_image_fid=6116]

While <a href="https://www.apartments.com.au/developments/mordialloc-vic-3195">Mordialloc</a> is often defined by its beach and pier, the project taps into other areas of day to day living, offering easy access to local food, casual dining and transport, rather than positioning itself purely as a lifestyle retreat.

WM Residences reflects a continued trend across Melbourne’s coastal suburbs towards smaller-scale, design-led townhouse developments, particularly on infill sites where proximity to amenity is already established.

With construction commenced prior to its market entry, the project aligns with a growing preference among buyers for developments with visible progress and defined delivery timeframes.

[smartcode_project_cta:default project_id=134646]

WM Residences fills gap in Mordialloc townhouse market

Jackson Clements Burrows Architects

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Situated on the border of the vibrant inner city Melbourne suburbs of Carlton and Fitzroy, Found offers 65 apartments and four exclusive townhomes in one boutique residential building. Designed by award-winning Jackson Clements Burrows Architects, the architectural vision is inspired by the community and character of Carlton.

<figure><a href="/new-apartments/found-23-palmerston-crescent-carlton"><img alt="" class="image-article_full_width_580px" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/found-23-palmerston-crescent-carlton-cf61496d9388e06ba1382e70fe2c2725.jpg?itok=C_yMyxat" style="width: 580px; height: 435px;"></a></figure>Offering contemporary one, one plus study, two and three bedroom apartments, as well as two and three bedroom townhouses, Found delivers unique, innovative layouts and extremely high quality finishes. Clever design principles and open plan layouts capture views and are awash with natural light filling living spaces. Many apartments feature second bathrooms and dedicated study areas, perfect for the location as Found is incredibly close to some of Melbourne's leading Universities and Tertiary institutions. The exclusive townhouses overlook tree-lined Palmerston street, containing a luxurious sense of space and outdoor terraces.

<figure><a href="/new-apartments/found-23-palmerston-crescent-carlton"><img alt="" class="image-article_full_width_580px" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/found-23-palmerston-crescent-carlton-1e738e7bbcd12376480d01684d42a867.jpg?itok=Pdyj9ztl" style="width: 580px; height: 435px;"></a></figure>3km from the CBD, Found Carlton presents the latest project in an outstanding portfolio of quality residential developments, adding a new dimension to the diverse and dynamic Carlton community. With variations in depth and height, the building's clean geometric lines rise above the treetops.  This meeting of unique architecture and nature are what give Found its living identity. Planter boxes are designed to house climbing plants that wrap the building in a living green façade. 

<figure><a href="/new-apartments/found-23-palmerston-crescent-carlton"><img alt="" class="image-article_full_width_580px" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/found-23-palmerston-crescent-carlton-faaf28c38042f316a0e3e1bcae73e29e.jpg?itok=FQE0nP37" style="width: 580px; height: 435px;"></a></figure>Carlton and Fitzroy are full of eclectic character and offbeat laneway surprises. Offering shopping, cafe's, restaurants and bars just a short walk away, find yourself immersed in all the local treasures nearby such as:

<ul>
<li>Melbourne CBD, only 2.6kms away.</li>
	<li>Smith Street, Brunswick Street and Gertrude Street shopping precincts.</li>
	<li>The University of Melbourne</li>
	<li>RMIT University</li>
	<li>The Royal Melbourne and Royal Children's Hospitals</li>
	<li>Melbourne Zoo</li>
	<li>Melbourne Museum with IMAX</li>
	<li>Queen Victoria Market</li>
	<li>Lygon Street, Melbourne's hub of Italian cafe's and restaurants.</li>
	<li>Capital City Bicycle Trail</li>
	<li>Numerous tram lines and train access within walking distance. 
	 </li>
</ul>
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urban.com.au

Carlton - High quality, sustainable apartments FOUND in Carlton

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Adept at creating high-end residential projects, Piccolo Developments are chasing another for their portfolio by way of the redevelopment of a historic building at 71-75 Argyle Street, Fitzroy.

On the intersection of Fitzroy and Argyle Streets, Piccolo has submitted plans for the late 19th century brick factory and adjoining at-grade car park. The developer's hope is a 7 storey residential building created by Jackson Clements Burrows that would effectively wrap around the existing building.

In order to gain the nod from Yarra City Council, the application is required to adequately interact with the onsite brick building whose facade is "considered to be 'Individually Significant', meaning it is aesthetically, historically, scientifically, and/or socially significant at the local level and contributory or complementary to the South Fitzroy Precinct."

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image26_7.jpg" rel="gallery-all" title="71 - 75 Argyle Street, Fitzroy. Planning image: JCB Architects"><img alt="" class="image-article-full-width-580px" height="336" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image26_7.jpg?itok=-v3D-upL" title="71 - 75 Argyle Street, Fitzroy. Planning image: JCB Architects" width="580"></a>

<figcaption>71 - 75 Argyle Street, Fitzroy. Planning image: JCB Architects</figcaption></figure>The 1,038sqm site is slated for 41 dwellings including 12 x 3BR apartments, 59 car spaces, 57 bicycle spaces and a 129sqm restaurant at ground level.

Also called for is the "Demolition of parts of the existing factory building including the circa 1930s-40s addition, parts of the original north and east walls and the roof." The Victorian factory facades to Argyle and Fitzroy Streets will be maintained, as will be the front corner returns to the side wall, the chimney and the painted signage along the east elevation.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_7319.jpg" rel="gallery-all" title="Elwood House is approaching completion"><img alt="" class="image-article-full-width-580px" height="405" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/img_7319.jpg?itok=m5i9S6i-" title="Elwood House is approaching completion" width="580"></a>

<figcaption>Elwood House is approaching completion</figcaption></figure>Piccolo's Fitzroy pursuit joins an additional three residential projects in the works for the Carlton-based outfit.

Wood Marsh's spasmodic forays into higher density designs have resulted in 228-230 Dorcas Street. Piccolo describes the South Melbourne project as a "Landmark project designed by Wood Marsh incorporating luxury residential apartments and premium retail space."

Jackson Clements Burrows have a hand in the developer's remaining two projects. Construction is nearing completion on Elwood House; a bespoke residential project within Elwood Village that includes 31 apartments.

Also on the cards is 341-347 Queensberry Street North Melbourne, although a change to the application has been noted by City of Melbourne after initial plans called for a 13 storey building.
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silvermb

Piccolo gets busy in Fitzroy

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Melbourne based developer Goldfields has recently launched two premium apartment developments: Patch and 525 High Street..

Located at 243 Queens Parade in Fitzroy North, Patch is a 12-storey building comprises 83 one, two and three-bedroom apartments, a communal terrace on level eight and ground floor retail space. The communal terrace on level eight, includes a 300sqm tree-dotted deck, indoor and outdoor dining facilities, and a communal kitchen/cooking area with views towards the CBD.

525 High Street is a 7-storey building comprising 44 one, two and three-bedroom apartments and two Townhouses designed by JCB Architects, with interiors by Hecker Guthrie. The development is located within Prahran East Village, and has earmarked an independent organic grocer to occupy the ground floor retail space.

After almost a decade as one of the founding partners of Asset1 which has been involved in a range of developments, Marco Gattino created Goldfields during 2010. The move came about from Gattino's desire to establish his own business with a strong focus on developing premium residential projects.

Urban.com.au recently spoke with Goldfields’ Managing Director Marco Gattino regarding the progress and interest in the company's two current projects.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/patch.jpg" rel="gallery-all" title="Patch, Queens Parade. Image courtesy of Fieldworks"><img alt="" class="image-article-full-width-580px" height="725" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/patch.jpg?itok=zYjSo6R0" title="Patch, Queens Parade. Image courtesy of Fieldworks" width="580"></a>

<figcaption>Patch, Queens Parade. Image courtesy of Fieldwork</figcaption></figure>Urban.com.au: Goldfields acquired Patch from previous owner Wulff Projects selling the site with a permit in place. What attracted you to that particular site and project?

Marco Gattino: One of the attractions for us was to acquire the site on the basis that it had a permit. We made a few adjustments and enhancements to the permitted scheme but certainly having a permit in place allowed us to get traction quite quickly in terms of launching the project. It's fair to say most of the planning risk was taken out of the process and we were overall quite happy with the design of the building and retaining Fieldwork as the architects, who apart from producing the original design, we feel are a good local firm (and were) based in Clifton Hill.

They understand the demographic, they understand the area and I believe they've done a very good job of delivering a very design-focused project that is in keeping with what the area demands.

UM: In addition to the permit for the site, did you identify North Fitzroy as an area with a great deal of investment potential and opportunity?

MG: The whole North Fitzroy/Clifton Hill area was very attractive to us because of its transport linkages, with Patch well-serviced by tram, but also within walking distance of Rushall and Clifton Hill stations. If you look at the local demographics, a quarter of the population in Fitzroy is aged between 25 and 34.

Public transport becomes very important to that demographic. as is itsproximity to the city.

UM: Is it fair to say there's still a degree of resistance to higher density development in areas such as Fitzroy North and Clifton Hill, and did this factor into your decision to acquire the site with a permit already in place?

MG: No doubt. A developer would always welcome a site that has town planning approval in place, for those reasons. Patch sits within a location that's essentially an island site made up of multiple properties.

So Patch is just one part of a larger regeneration of that particular area along Queens Parade, where there will be higher densities which I think will end up creating its own brand and positioning within the market place. I believe over time, as the area evolves, it will be a go to destination and a desirable place for people looking to live in North Fitzroy.

We're one of the first developments to kick off in the area and anyone that buys into Patch is part of a greater, grander evolution of that particular area of North Fitzroy, and that will ultimately help enhance capital values.

UM: When did you go to market with Patch and how have sales progressing thus far? And when are you hoping to commence construction?

MG: At launch weekend we achieved close to 30% in sales and that was just over three weeks ago, and we are now sitting at just a tick over 40%. We had our initial run where it was well promoted and well positioned and now the sales are ticking along. With that in mind we're looking at commencing construction in February next year, with a 14 month build.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image30_10.jpg" rel="gallery-all" title="525 High Street. Image courtesy of Goldfields"><img alt="" class="image-article-full-width-580px" height="347" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image30_10.jpg?itok=Yiyb462W" title="525 High Street. Image courtesy of Goldfields" width="580"></a>

<figcaption>525 High Street. Image courtesy of Goldfields</figcaption></figure>UM: Moving onto 525 High Street in Prahran, Goldfieds has engaged another quality multi-residential architect in Jackson Clements Burrows. Can you talk a bit about that?

MG: What happened there Laurence is we identified the site over a year ago, and we quickly realised that it was a trophy site that most of the significant players in this space had kept their eyes. We were fortunate enough to acquire the site and so we knew we had to do the site justice which immediately meant using top grade consultants.

So if you think about the demographic and the fact we've been overwhelmed with owner-occupier demand, the spec had to be right. Interiors had to be designed right so Hecker Guthrie came to mind very quickly, as did JCB because we knew the building had to be striking and commensurate to the area.

It's going to be one of the few larger scale 7-storey buildings in that location. We had to do it justice and I believe JCB have done the site justice, so this to us is one of our most exciting built form projects.

One of the challenges with the site was dealing with... there are two real faces to the building being to the north and the south. The northern face is a unique opportunity so far as it's an elevated site which sits above a heritage protected area, so we're talking about unencumbered views to the north and for those who want to be part of the vibrant activity there's the southern face.

But being able to have those views over Prahran and South Yarra towards the city really makes it 525 High unique.

UM: With the shift in the market towards more owner-occupier stock it would seem that projects such as Patch and 525 have been quick to respond to that shift?

MG: I think Patch appeals to both: it offers something for the investor, but also the owner occupier.

Whilst 525 may attract the odd investor it has been primarily set up, positioned and priced for the owner occupier, and it is the perfect location for those living in a home in Armadale, Toorak and Malvern. They're still close to the areas they're familiar with but at the same time 525 High gives them the opportunity to live in something fresh for the next phase of their life.

UM: So is 525 High primarily targeted at downsizers and empty nesters?

MG: Correct. We all know the amount of equity that a lot of these empty nesters now have in their home and the ability to trade down in terms of value, but still live in something they're proud to call home while at the same time generating a cash surpluses.

UM: It is widely reported in the media that there is an oversupply of apartments in the market, but it would appear that there is still very much an appetite for owner occupier product. As a result the quality of the apartment buildings and the apartments themselves seems to have improved from where they were even a couple of years ago. Would that be a fair assessment?

MG: I would say so. The bar is constantly being raised and we are all pushing each other in terms of our outputs to the market, so the level of quality naturally goes up. Equally as important, buyers are becoming a lot more discerning, so in order to achieve the sales rates required to make the projects feasible, you need to deliver certain outcomes.

In response to the notion of "are we in a bubble?" and "is there an oversupply?" there's never an oversupply of well located, well designed and well executed product and that's what 525 High is.

525 High was launched a week ago (at time of interview) and is already 50% sold which is an overwhelming response. In particular there has been huge demand for three bedroom apartments so we've very well placed and very satisfied with the sales, which have exceeded our own expectations even though we knew the site would attract a lot of interest.

We look forward to commencing works early next year.
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Laurence Dragomir

Goldfields looks to strike gold with two marquee projects

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A trio of apartment projects are before City of Melbourne, all seeking the right to add to the inner north's apartment stock. Lodged during September, the trio are also looking to bring a heightened design perspective to their surrounds.

First up and Piccolo Developments are seeking another statement project, with 341-347 Queensberry Street subject to a 13 storey application encompassing 59 apartments. On the back of their award-winning Upper House project, Jackson Clements Burrows Architects have been utilised once more with a similar design outcome.

<blockquote>
The composition of the building mass was conceived through a series of urban design gestures. The first conceptual gesture was based on the acknowledgement of the prominent corner position of the site. 

Punching through the facade are a series of projecting balconies that graduate in depth and width as they travel up the building.
<cite>Town Planning Report: Jackson Clements Burrows Architects</cite>
</blockquote>

On the corner of Queensberry and Peel Streets in North Melbourne, the design has taken inspiration from a handful of existing forms such as Milan's Bosco Verticale and The Bauhaus Building; a 1925 design-based building in the German city of Dessau.

Piccolo Developments intends to split the dwelling numbers between 36 single bedroom and 23 dual bedroom apartments.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image1pic.jpg" rel="gallery-all" title="Piccolo's next landmark development. Planning image: JCB"><img alt="" class="image-article-full-width-580px" height="430" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image1pic.jpg?itok=ithvqwve" title="Piccolo's next landmark development. Planning image: JCB" width="580"></a>

<figcaption>Piccolo's next landmark development. Planning image: JCB</figcaption></figure>Plus Architecture are on the radar once more with an angular design effort for 419-421 Spencer Street, West Melbourne. Located within an emerging high-rise precinct, the proposal is of a larger nature and seeks approval for 181 apartments, with internals ranging from 48sqm to 111sqm.

On the corner of Spencer Street and Batman Street, and created for Yarrabank Developments Pty Ltd, the 22 level tower's design is described as follows: 

<blockquote>
The building is split into three to create building separation from the heritage component thus distinguishing it from the tower beside and above. The towers peel away from the heritage building increasing separation, and celebrates the bakery chimneys that line the lobby entrance. This also gives the apartments above the heritage a better view beyond the parapets. 

The two parts of the tower are differentiated in size, form and material. One side facing west, is smaller, angular and brick, which reflects the smaller scale of west Melbourne and its industrial lineage. The other, larger smooth and glazed faces towards the city. This site is therefore a culmination of contradictory relationships between fast and slow, active and inactive, big and small, old and new.

The design response seeks to make best use of and contribute to these context features and fit respectfully within the urban fabric. 
<cite>Plus Architecture : Design Response</cite>
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image9_10.jpg" rel="gallery-all" title="Spencer Street will see additional development. Planning image: Plus Architecture"><img alt="" class="image-article-full-width-580px" height="332" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image9_10.jpg?itok=SPmNdNVK" title="Spencer Street will see additional development. Planning image: Plus Architecture" width="580"></a>

<figcaption>Spencer Street will see additional development. Planning image: Plus Architecture</figcaption></figure>Finally an existing approved development scheme has gone back to planning as Fridcorp seeks to increase the yield of its development site at 3-15 Shiel Street, North Melbourne.

Total apartments within the scheme have essentially doubled to 124, with a mix of one and two bedroom options planned. Consequently, the overall size of the project has increased, with Elenberg Fraser conceiving a 12 storey building which is similar is size to a number of surrounding projects which have been approved.

<blockquote>
The building has also been designed with reference to ‘Artemis’ - the goddess of the hunt and wilderness. Artemis’ character and fables form the basis of a holistic design narrative which is carried through the architecture, lighting installations and landscape architecture.

The bronze colouring and earthy tones contained in the depictions of Artemis in the design concept inspire the materiality of the architectural expression, and also references the red brick and industrial elements commonly found in the area. 
<cite>Meinhardt: Town Planning Submission</cite>
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image15_7.jpg" rel="gallery-all" title="A new look for Shiel Street. Planning image: Elenberg Fraser"><img alt="" class="image-article-full-width-580px" height="380" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image15_7.jpg?itok=gnCc4jO1" title="A new look for Shiel Street. Planning image: Elenberg Fraser" width="580"></a>

<figcaption>A new look for Shiel Street. Planning image: Elenberg Fraser</figcaption></figure>
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City of Melbourne field three high quality development applications

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Integrated residential property funds management and real estate services organisation Oliver Hume is seeking to develop another slice of industrial West Melbourne, becoming the group's third Melbourne apartment project behind <a href="/new-apartments/cheltenham-vic-3192">Ilixir</a> in Cheltenham and The Principal which fronts Flemington Road.

Jackson Clements Burrows are behind the design for 164-184 Roden Street which if approved, will retain the exterior of the substantial heritage building onsite, along with a portion of the interior floor plate set back to the inner columns. This is done so in order to provide legitimacy to a healthy number of warehouse shells intended within the development.

Works for the existing onsite building began during 1889, with subsequent additions through to 1937 for then expanding hardware merchants Briscoe &amp; Co. According to heritage consultants Bryce Raworth,164-184 Roden Street and the associated street addresses the existing building holds fall under a D grade heritage listing.

City of Melbourne have received 12 objections to the development.

A <a href="http://www.cbremelbourne.com.au/wp-content/uploads/2014/10/164-172_Roden_bro_v9_redslash-IN-dd.pdf">sales campaign</a> for the site was conducted by CBRE during late 2014, with Oliver Hume's plans for the project lodged with City of Melbourne during June of this year.

<h2>164-172 Roden Street application summary</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image19_11.jpg" rel="gallery-all" title="The project's interior courtyard. Planning image: JCB"><img alt="" class="image-article-full-width-580px" height="328" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image19_11.jpg?itok=XC4M9DRz" title="The project's interior courtyard. Planning image: JCB" width="580"></a>

<figcaption>The project's interior courtyard. Planning image: JCB</figcaption></figure><ul>
<li>Site offered for sale during late 2014</li>
	<li>3,637sqm site containing dual industrial warehouse buildings and three street frontages</li>
	<li>Proposed partial demolition and construction of an 8 level, 28.8m buildings</li>
	<li>206 dwellings: 21 x warehouse shells, 2 x duplex, 30 x loft, 101 x 1BR, 52 x 2BR</li>
	<li>Provision for 120 vehicle and 150 bicycle bays over two basement levels</li>
	<li>Jack Merlo designed landscaped internal courtyard</li>
</ul>
206 dwellings are included within the project's eight levels, despite a planning overlay expecting a preferred building height of four storeys. From a prospective apartment buyer's point of view, 164-184 Roden Street may be an attractive prospect as the development team has gone to lengths to create diversity of living options within the development.

Dual level warehouse shells, duplexes and loft options add to the ubiquitous one and two bedroom apartments within the development. Single bedroom apartments span the 48sqm-62sqm range, with living options expanding in size thereafter.

The warehouse and loft formats presumably seek to set the project apart from its West Melbourne contemporaries, with advertised plans indicating that both loft and warehouse options are proportionately large. Two storey, two bedroom lofts sit between 97-98sqm with ample exterior areas in tow.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_8350.jpg" rel="gallery-all" title="420 Spencer Street is moving on up"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/img_8350.jpg?itok=ZdwYblCJ" title="420 Spencer Street is moving on up" width="580"></a>

<figcaption>420 Spencer Street is moving on up</figcaption></figure>News of Oliver Hume's Roden Street endeavour comes as another prominent site in West Melbourne went to planning last week. 405-417 Spencer Street is now subject to a 22 level application which seeks retail and commercial uses in addition to 181 apartments.

405-417 Spencer Street aside, the entry of 164-184 Roden Street to the Apartments.com.au Project Database sees 25 separate residential projects listed within West Melbourne, with total apartment numbers for these projects in excess of 3,300.

Largest of all these projects is 355-371 Spencer Street which carries approval for 700 plus apartments, while West Melbourne's tallest building is currently heading skyward. Set to reach 131 metres, The Spencer as seen above has picked up its construction pace considerably now that the build is beyond the podium levels.

<h2>164-184 Roden Street development team</h2>

<ul>
<li>Developer: Oliver Hume</li>
	<li>Architect and Urban Context Report: Jackson Clements Burrows</li>
	<li>Planning: Contour Consultants Australia</li>
	<li>Heritage Consultants: Bryce Raworth</li>
	<li>Traffic: Traffix Group</li>
	<li>Landscape Architect: Jack Merlo Design</li>
	<li>ESD: ECM Group</li>
	<li>Waste: Leigh Design</li>
</ul>
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Oliver Hume and JCB add to the West Melbourne dynamic

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Pace Development Group's The Icon (6 St Kilda Road, St Kilda) celebrated its completion with an event on the level 5 residents lounge. The avant-garde Jackson Clements Burrows-designed building in collaboration with local artist Matthew Johnson spans 17 floors, accommodating 119 apartments and featuring a unique expanded mesh screen façade comprising 40 different colours.

The building is conceived as "an assemblage of irregularly stacked boxes, of varied heights, which aims to provide a connection between the surrounding built form and landscape, within this highly urbanised environment". Apartments within are treated to views directly over Port Phillip Bay, Albert Park Lake, the Melbourne and emerging South Yarra skylines and all the way to Arthurs Seat and the Dandenongs.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_0906.jpg" rel="gallery-all" title="View of South Yarra skyline."><img alt="" class="image-article-full-width-580px" height="435" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/img_0906.jpg?itok=UoSjZSky" title="View of South Yarra skyline." width="580"></a>

<figcaption>View of South Yarra skyline.</figcaption></figure><blockquote>
The main influence for this building was: how do you distinguish a building in the skyline?

I think most apartment buildings are just a singular extrusion - and we saw this as an opportunity to change the idea of that - by seeing it as a series of stacked elements or stacked boxes, so that the silhouette of the building would read very differently to a singular extrusion, with each box representing a different neighbourhood within the building and then each box has its own coloured representation, which we collaborated with the artist Matthew Johnson on and that's really about giving identity to what we imagine could be different communities within the building, so it was a way of thinking about a building as a collection of communities rather than a singular entity.

The apartment layouts have different variations between different one, two and three bedroom types so the good thing is that people who may have specific requirements can search through all the different layouts to find something that's specific to their needs, and I think that's quite unique as an offering.
<cite>Tim Jackson, Jackson Clements Burrows</cite>
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_6188_0.jpg" rel="gallery-all" title="View looking up at the stacked boxes and overhangs."><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/img_6188_0.jpg?itok=Wk5uTCD3" title="View looking up at the stacked boxes and overhangs." width="580"></a>

<figcaption>View looking up at the stacked boxes and overhangs.</figcaption></figure>The Icon is an exemplar of good design that provides affordable accommodation with significant shared facilities and amenities, such as the Level 5 residents lounge that features an expansive outdoor terrace area overlooking St Kilda Road and Albert Park, dining room and gym.

With recent discussion around the introduction of minimum apartment sizes and the potential impact that may have on developers' ability to deliver affordable accommodation, guests were invited to inspect five apartments as part of the opening, four of which Pace identified to be the smallest affordable apartments:

<ul>
<li>A one bedroom apartment (with borrowed light) on Level 7: 42sqm plus balcony priced in the mid/high $300,000 to low $400,000 range.</li>
	<li>A three bedroom apartment on Level 7: 88sqm plus balcony priced in the high $600,000 range.</li>
	<li>A one bedroom apartment on Level 9: 42sqm plus balcony priced in the mid/high $300,000 to low $400,000 range.</li>
	<li>A two bedroom apartment on Level 9: 57sqm plus balcony priced in the low-mid $500,000 range.</li>
</ul>
Additionally there was a Penthouse-style three bedroom apartment, custom built on level 15 priced at $1,000,000, with a number of balconies including an extremely long balcony along the south.

<h2>Comment</h2>

It must be said that despite their size and the occasionally odd nuance here and there, the one bedroom apartments were quite comfortable in terms of their spacial and internal planning, affording more than adequate natural light. The Icon is impressive in how true it has managed to maintain and express the architectural integrity and design intent of JCB's vision, highlighted by the additional level of rigour and detail undertaken during the construction phase by Pace, in consulting with Matthew Johnson in ensuring the right colours were picked; not just for the mesh screens, but the backing walls behind.

The application of the coloured mesh panels to the soffits of the stacked boxes reinforces the dedication to seeing the vision realised, and that the completed building remained true to that vision, providing the pedestrian at street looking skyward with an appreciation of the stacked boxes in all dimensions. It would have been quite easy to reduce the distance which the elements cantilever from a constructability point of view and employing an alternative (say, villaboard) in lieu of the mesh undersides to save costs.

The decision to put design at the forefront is both commendable and admirable particularly when it has resulted in a brilliant and playful addition to the St Kilda skyline that has no boring elevations.

Please enjoy an assortment of accompanying photos taken from the opening event in the slideshow below.
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An Icon complete

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One of Melbourne's longest running planning applications has found resolution after four years. Stymied by planning authorities owing to its poorly resolved design, 212-222 La Trobe Street's owners scored a win at VCAT during March, with the tribunal granting approval following the commission of Melbourne-based Jackson Clement Borrows to redesign the twin-towered scheme.

It seems now that four years of time and expense on the proponents behalf may result in a serious windfall as the freshly approved scheme has been listed for sale weeks after approval. Billed as one of Melbourne's premier development proposals, the timing of both approval and site sale could not be better, given the record prices currently being paid for CBD development sites by developers.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image159.jpg" rel="gallery-all" title="The failed proposal. Image © Simon Greenwood Architects"><img alt="" class="image-article-full-width-580px" height="290" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image159.jpg?itok=SjDcifH5" title="The failed proposal. Image © Simon Greenwood Architects" width="580"></a>

<figcaption>The failed proposal. Image © Simon Greenwood Architects</figcaption></figure>The initial scheme conceived by Simon Greenwood Architects and submitted during 2011 would have seen two towers containing 296 apartments, 100 car spaces, ground floor retail and in excess of 1,800sqm of commercial office space. At 142 metres in height the tower was considered excessive but in today's context that would not necessarily be the case.

<blockquote>
The building would appear as an extremely prominent structure, being much taller than development around it. A particularly high quality design may potentially be warranted however this is not demonstrated in the current proposal.
<cite>Future Melbourne (Planning) Committee Report, 2013</cite>
</blockquote>

City of Melbourne were less than enthusiastic about the proposal during 2012, citing concerns over height and lack of setbacks, overdevelopment, poor on-site amenity and lack of activation of the street. It was eventually rejected by the State Government in its then form.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image3_1_0.jpg" rel="gallery-all" title="212-222 La Trobe Street from the State Library. Image courtesy Savills"><img alt="" class="image-article-full-width-580px" height="435" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image3_1_0.jpg?itok=mWR5MHQ1" title="212-222 La Trobe Street from the State Library. Image courtesy Savills" width="580"></a>

<figcaption>212-222 La Trobe Street from the State Library. Image courtesy Savills</figcaption></figure>Fast forward and Savills are currently spruiking the site which has hit the market for the first time in over 30 years. 212-222 La Trobe Street and 17-25 Little La Trobe Street form part of the site's five street frontages, with total site area at 942sqm.

The revised scheme by Jackson Clement Borrows features 400 apartments within two towers of 39 and 54 storeys which can be delivered simultaneously or in a staged manner. All dwellings within the proposal will achieve a minimum net floor area of 50sqm (inclusive of balconies) according to the restrictions imposed upon the project.

Externally the two towers feature what looks to be fritted curtain wall glazing to all aspects, with a skybridge linking both.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image157_0.jpg" rel="gallery-all" title="New to the area. Images courtesy MGS &amp; EF"><img alt="" class="image-article-full-width-580px" height="401" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image157_0.jpg?itok=3iEp9ykv" title="New to the area. Images courtesy MGS &amp; EF" width="580"></a>

<figcaption>New to the area. Images courtesy MGS &amp; EF</figcaption></figure>Working on the likelihood that 212-222 La Trobe Street will find a buyer willing to proceed with the approved scheme, it will find itself with new neighbours in the immediate vicinity in the not too distant future.

<a href="/buildings/aurora-melbourne-central-224-la-trobe-street-melbourne">Aurora Melbourne Central</a> is due to have its site cleared next month in order for Probuild to commence construction works, while 377-391 Swanston Street looms as another large-scale residential development on the radar. Situated on the corner of La Trobe and Swanston, the MGS-designed 33 level tower would see hundreds of new student apartments delivered. Developer Far East has yet to proceed with the scheme which was approved during 2014.
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212-222 La Trobe Street: a story of chocolates and boiled lollies

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As the scaffold progressively disappears, a new Melbourne icon will take its place in a highly prominent position perched above St Kilda Junction. Derided by detractors during the approvals process as a 'Lego Tower' due to its unique shape and multicoloured exterior, the term has now stuck in an endearing sense.

Officially called The Icon, the residential tower looks akin to a stack of irregularly sized building blocks placed atop one another. And it's The Icon's peculiar shape which represented a unique set of challenges for developer and builder Pace Development Group. Apartments.com.au visited the construction site to gain an understanding of the complexities represented by the irregular shaped tower, with Pace's Project Manager Ian Hastie providing a top to bottom guide of the 18 level complex.

With the basis of the structure designed by CBD-based Jackson Clement Burrows, the intricacies of the design documentation process were handled by Pace's internal team, aiding in the streamlining of the build process. Ian Hastie explained that when design to construction and everything that lies in between is handled internally, it provides a higher level of certainty for both the developer and apartment purchaser.

Whether it be a choice of material for a particular finish or a customer seeking to merge two apartments into a larger dwelling, the internalising of as many design and decision-making matters as possible allows for a streamlined process.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_6950_0.jpg" rel="gallery-all" title="The Icon prior to yesterday's initial unveiling"><img alt="" class="image-article-full-width-580px" height="848" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/img_6950_0.jpg?itok=DLHXq2d5" title="The Icon prior to yesterday's initial unveiling" width="580"></a>

<figcaption>The Icon prior to yesterday's initial unveiling</figcaption></figure>Of course the above doesn't necessarily aid with the delivery of an irregularly shaped form. No perimeter safety screens could be employed during the build, resulting in the need for scaffolding to precede the form and pour of every level. A feat of engineering in itself, the scaffolding 'shroud' will be disassembled over a three month period as external finishes are progressively completed.

Posing a serious challenge were the cantilevered tower sections, the most prominent of which fronts St Kilda Road. Temporary steel girders set outwards at regular intervals were fixed to the slab below in order to support the formwork and platforms/scaffolding which have enabled the tower to jut out markedly, with nothing below the girders but the street level some 15 storeys below.

Ian Hastie conceded it's certainly not the most efficient method of delivering a residential tower, but is in line with Pace Development Group's aim to keep pushing boundaries, both in a design and building technologies perspective.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_6970.jpg" rel="gallery-all" title="First look at The Icon's mid tower exterior"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/img_6970.jpg?itok=wL0Zi7n9" title="First look at The Icon's mid tower exterior" width="580"></a>

<figcaption>First look at The Icon's mid tower exterior</figcaption></figure>It goes without saying that the the exterior is The Icon's highlight, with artist Matthew Johnson brought on board to aid in the final colour selections and patterns that will define Pace's tallest and most recognisable project to date. Cognisant that the developer will be associated with The Icon for years to come, Ian Hastie emphasised that much thought and effort went into achieving the desired finish to the tower's exterior.

Violet, indigo blue, moss green and luminous yellow are a handful of the chosen colours that will adorn the exterior by way of hundreds of individual perforated mesh screens. Pace’s care to detail is highlighted by the heads of all bolt fixings which are colour matched to their respective screens, also extending to the tracks which the screens are ultimately fixed to.

Double powder coated and holding a 20 year product warranty, the mesh screens will extend to the undersides of all the stacked volumes, thus providing The Icon with a complete exterior wrap. This is best demonstrated by the render below depicting the communal area with a more than unique ceiling.

Backing the screening will be precast panels or Kingspan composite panels which between them form the exterior wall. Lightweight yet impact resistant, the Kingspan panels provide excellent acoustic and thermal properties owing to their polyisocyanurate foam core - with the colours naturally changing to compliment the screening.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image138.jpg" rel="gallery-all" title="The Icon's communal area; current and intended"><img alt="" class="image-article-full-width-580px" height="582" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image138.jpg?itok=XQxEtHi-" title="The Icon's communal area; current and intended" width="580"></a>

<figcaption>The Icon's communal area; current and intended</figcaption></figure>The first apartment interior has been completed (see slide show below) whilst work has begun in earnest of the podium-top communal area which will feature an indoor entertaining area and outdoor terrace. Sections of an above ground parking level has been commandeered to create what is essentially a production line churning out elements for The Icon's exterior.

Yesterday saw the unveiling of level 18 of The Icon, revealing the first layer of the structures multicoloured and intricate exterior. Looking ahead scaffolding will be pared back at roughly one level per week, with The Icon due to be seen in its entirety by the beginning of August.

Apartments.com.au will be present when The Icon is completed to provide readers with a overview of what is destined to become one of Melbourne's stand out residential projects. In the meantime, listen to relevant project members speak on The Icon at its <a href="http://theiconstkilda.com.au/">official website</a>.

Additional images of Apartments.com.au's site tour are below.
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Constructing an icon: no ordinary build for a new St Kilda landmark

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As <a href="/expert-insights/buying/what-to-do-about-the-stokehouse">previously reported</a>, the much loved Melbourne restaurant The Stokehouse on the St Kilda foreshore was burnt to the ground in a fire in January. Since then a new temporary ‘pop up’ structure has been assembled to continue the service of fine food. The speed with which this temporary structure was installed reflects the urgency that the owners have also put on the ongoing task of seeking a permanent replacement.

<dl>
<dt><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_2134.jpg" rel="gallery-all" title="Image © Michael Smith"><img alt="" class="image-article-full-width-580px" height="278" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/img_2134.jpg?itok=jcZ3R7rM" title="Image © Michael Smith" width="580"></a></dt>
	<dd>The temporary Stokehouse ‘Pop Up’ Restaurant</dd>
</dl>
After substantial commentary surrounding this replacement building, including both calls for a replacement replica structure and others for a contemporary design via architectural competition, there has been some resolution as to the who, what and how of the replacement building.

Firstly it has been decided that the new Stokehouse will have a contemporary look, ruling out the idea of building a replica. This is a very good decision which is respectful of our existing heritage by not further muddying the waters of what is old and what is new. It has also been decided that a competition of sorts will be run for the design of the site.

The competition is by invitation only which limits the field of entrants to four. As reported on RRR the Architects, there was a nominal fee for the work done by the various architects to get the designs for the competition. The remuneration of the architects in the selective competition is a substantial positive over an open design competition, which leaves practices to undertake substantial volumes of work for free.

The Architects selected for the Stokehouse competition were:

<ul>
<li><a href="https://s3-ap-southeast-2.amazonaws.com/ehq-production-australia/a672e0c88513f8a56588fca4e32882f2e4185d2b/documents/attachments/000/010/139/original/Sketch_design_1_-_Denton_Corker_Marshall.pdf?1396855630" target="_blank">Denton Corker Marshall</a></li>
	<li><a href="https://s3-ap-southeast-2.amazonaws.com/ehq-production-australia/6767aca88c6bf71509eabaf73fe5ee1da4bf0f84/documents/attachments/000/010/138/original/Sketch_design_2_-_JacksonsClementsBurrows.pdf?1396855600" target="_blank">Jackson Clements Burrows</a></li>
	<li><a href="https://s3-ap-southeast-2.amazonaws.com/ehq-production-australia/d512c71914d02efc39a813dee4c738f54eed9174/documents/attachments/000/010/137/original/Sketch_design_3_-_Robert_Simeoni.pdf?1396855576" target="_blank">Robert Simeoni</a></li>
	<li><a href="https://s3-ap-southeast-2.amazonaws.com/ehq-production-australia/0178cd08f5ae5406f5f596f4fff2e683cacb30b4/documents/attachments/000/010/135/original/Sketch_design_4_-_Sean_Godsell_Architects.pdf?1396854957" target="_blank">Sean Godsell Architects</a></li>
</ul>
Notably all of these architects are of a similar calibre in terms of quality of design and level of profile within the local architectural community. I have no doubt that any of these four practices could produce an excellent architectural result, however a downside to this selection is the lack of diversity in the practice types shortlisted. In terms of their influence, their level of experience and the gender balance of the directing architects, it is somewhat homogenous.

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<dt><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_2140.jpg" rel="gallery-all" title="Image © Michael Smith"><img alt="" class="image-article-full-width-580px" height="435" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/img_2140.jpg?itok=MAixW6Zx" title="Image © Michael Smith" width="580"></a></dt>
	<dd>The temporary Stokehouse in the landscape</dd>
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As argued by John Doyle of Index Architecture in his letter to The Age Newpaper this process could have been an opportunity for smaller and emerging practices to step up to the plate and challenge the well-established design masters. Doyle highlights in particular a lack of opportunity afforded to small and emerging designers within the public realm. It is incumbent on the architecture community to foster these emerging architects as much as possible for the long term benefit of our built environment.

The four architectural practices engaged in this exercise have now completed their competition entries which are now open for public viewing and comment. To view the schemes and participate in the process, follow this link.

For those wanting to know my thoughts on the schemes, here are my comments.

<h2>Denton Corker Marshall</h2>

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image14_5.jpg" rel="gallery-all"><img alt="" class="image-article-full-width-580px" height="241" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image14_5.jpg?itok=QQwNHp-q" width="580"></a>

This project for me is the least resolved of the proposals. Whilst the romantic perspective sketches are art in their own right, the elevation for me is less engaging. The rectilinear form appears to be less site specific and more utilitarian. The use of imagery on the building seems to give the building a more commercial feel without adding the more substantial connection with place.

7/10

<h2>Jackson Clements Burrows</h2>

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image7_0.jpg" rel="gallery-all"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image7_0.jpg?itok=aOATEIRN" width="580"></a>

This project is a clear crowd favorite due to its comprehensive presentation and semi-realistic montages. It is the easiest to understand and is beautiful in appearance. The use of over-sized text on the front of the building is a good way to quickly build an individual sense of place. This is an interesting contrast to the DCM imagery which seems less successful. On the down side it seems like the design could leave the building with a very serious and almost sombre feel.

It will not be surprising if this is the project which is given the green light

8.5/10

<h2>Robert Simeoni</h2>

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image16_3.jpg" rel="gallery-all"><img alt="" class="image-article-full-width-580px" height="276" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image16_3.jpg?itok=aXbD8FkT" width="580"></a>

Clearly the connection with the site was a driving factor in this project which presented substantial analysis to better its case. Consequently this could be quite an architectural gem if it was developed and given the go ahead. Central to this design is the formation of an earth mound on the Jacka Boulevard approach. One would enter via a slice in this landscape to reveal a spectacular dining room with waterfront view beyond.

Unfortunately I don’t think the massing model does this presentation justice as it dominates visually and may well read as an extreme and un-articulated façade to an unsuspecting public.

8.5/10

<h2>Sean Godsell Architects</h2>

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image15_5.jpg" rel="gallery-all"><img alt="" class="image-article-full-width-580px" height="379" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image15_5.jpg?itok=a76L8Jtz" width="580"></a>

The greatest strength and weakness of this scheme is the way it extends the brief and the site either side along the foreshore. Sean Godsell Architects have integrated a new surf life-saving club building within the proposed structure which is defined through a series of matchstick style columns and beams. This decision is both brilliant and a substantial risk of resulting in the scheme being ruled out if this is not a commercial possibility.

This scheme takes a while to digest but is worth the effort. The suggested weathered materials, matchstick layering and big picture thinking makes this project my favorite of the four.

9/10

For more information and to have your say visit <a href="http://haveyoursayatportphillip.net.au/stokehouse" target="_blank">http://haveyoursayatportphillip.net.au/stokehouse</a>.

Architecture is for Everyone.

To see the original article, visit the <a href="http://theredandblackarchitect.wordpress.com/" target="_blank">The Red and Black Architect's blog</a>.
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