Builder-developer ALAND has drawn back the curtain on its first city-focused new apartment development.

The North Sydney development, <a href="https://www.apartments.com.au/new-apartments/the-walden-north-sydney-173-179-walker-street-north-sydney-nsw-2060">The Walden</a>, is the first time the company has ventured this close to the city, having previously completed thousands of apartments predominantly in Sydney's west, and more recently in Gosford.

<a href="https://www.apartments.com.au/developers/aland">ALAND</a> acquired the prime North Sydney site, spanning Walker and Hampden Streets just down the road from the Victoria Cross Metro station, for $240 million in June.

Now they've unveiled the new project, a mix of one-, two-, three- and four-bedroom apartments across a 30-level building designed by Rothelowman.

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The Walden will capitalise on the site’s front-row position on the eastern fringe of the <a href="https://www.apartments.com.au/developments/north-sydney-nsw-2060">North Sydney</a> CBD, which offers uninterrupted Sydney Harbour views stretching from the Sydney Harbour Bridge all the way to Sydney Heads.

The main tower will be flanked by a small four-level amenity building known as The Pavilion, offering exclusive resident-only amenities including a dedicated concierge service, a sauna and private wellness studio, a gymnasium and fitness studio, a resort-style rooftop pool and sundeck.

There will also be a&nbsp;residents’ lounge, private dining and a wine cellar, and co-working facilities with an on-site meeting room and boardroom.

&nbsp;

&nbsp;

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ALAND Founder Andrew Hrsto said the company knew they could create something "iconic" with The Walden when they saw the site.

&nbsp;

“As a company, we had been searching for a site in one of Sydney’s blue-chip locations, spanning the Eastern Suburbs, the Sydney CBD and the North Shore, and when we had the opportunity to purchase this site, we immediately recognised that it could be something iconic – being the last development with a view offering this exceptional.

“We identified the attributes and quality of the site as being perfectly aligned for ALAND – and we feel that this off-market acquisition is a perfect opportunity to showcase our craftmanship and expertise through a truly unique offering."

[smartcode_project:default project_id=134323 project_image_fid=6399]

Hrsto pointed to ALAND’s longstanding development expertise as a significant benefit in delivering a positive outcome for The Walden.

“Being a fully integrated development and construction business with a highly experienced team, we have the benefit of in-house experts across the development spectrum, from acquisitions, design, planning, and construction, to sales, marketing, property management, through to building management.

“As one of Australia’s largest private development and construction groups, we’ve been in operation for 23 years, with a Gold Star iCIRT rating and a 100 per cent delivery success rate across numerous masterplanned and mixed-use projects – and we’re very much looking forward to bringing this expertise to The Walden and contributing to the ongoing revitalisation of North Sydney."

The Walden is the latest development in Sydney to have the 10-year Latent Defects Insurance policy by Resilience Insurance, protecting buyers from any structural or waterproofing-related issues for 10 years post-completion.&nbsp;

Demolition of existing structures on The Walden site has already commenced through specialist civil contractor Moits, with the aim of completing preparatory ground works by the end of 2025, ahead of construction commencement in early 2026.

[smartcode_project_cta:default project_id=134323]

Joel Robinson

ALAND unveils The Walden, North Sydney's latest luxury apartment development

<a href="https://www.apartments.com.au/developers/toga-group">TOGA</a> has opened sales for the final building in Macquarie Rise, its latest mixed-use development in Macquarie Park.

Since launching its <a href="https://www.apartments.com.au/new-apartments/macquarie-rise-122-herring-road-macquarie-park-nsw-2113">Macquarie Rise</a> in late 2023, TOGA has secured over 125 sales in the Herring Road development, to a range of purchasers, from first home buyers to investors and downsizers. Around 65 per cent of purchasers have been owner-occupiers.

TOGA has now launched a new release of one-, two-, and three-bedroom apartments in the final building, Saunders Rise. Many of the apartments feature multi-purpose rooms and offer views of the surrounding greenery. Also part of the release is a series of&nbsp;sub penthouses housed on the upper floors.

[smartcode_project:default project_id=89243 project_image_fid=242696]

&nbsp;

“We’re delighted with the ongoing strong interest in our Macquarie Rise development, which is testament to the need for premium housing in this much-loved Sydney suburb,"&nbsp;Allan Vidor AM, Managing Director at TOGA, said.

"We’re proud to be able to offer buyers a unique product that includes luxury amenities, spacious living areas and flexible layouts, designed to suit all kinds of buyers, from young professionals to families and investors.

“We have long been advocates of Macquarie Park, and once Macquarie Rise is complete, TOGA will have built 1,000 apartments in the area, delivering much needed homes within a thriving precinct. It’s great to see the area become renowned for high-quality apartments, proximity to amenities and green spaces."

TOGA, one of Australia’s few Gold Star iCIRT rated developers, is also handling construction of Macquarie Rise. They are on track to complete the building in 2027.

[smartcode_project:default project_id=89243 project_image_fid=310789]

Macquarie Rise boasts a prime location, placing residents within immediate reach of Macquarie Centre, Macquarie University, and the newly completed Macquarie University Metro, connecting to the Sydney CBD is just over 20 minutes.

&nbsp;

Macquarie Rise residents also have access to Club Rise, an exclusive, residents only lounge designed by luxury hotel designers Stack Studio, offering an abundance of work and break-out areas, a Pilates studio, a gym, and a karaoke room. As well as these premium amenities Macquarie Rise will also feature an impressive podium top 20m lap pool.

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“Offering luxury, spacious apartments in a vibrant and well-connected neighbourhood, it’s no surprise that Macquarie Rise remains popular with a range of buyers," said TOGA's General Manager of Sales, Anthony Falas.&nbsp;

"With interest rates tracking downwards, we expect the final apartments to continue to receive high levels of interest.”

Located at 122 Herring Road, Macquarie Park, the development will be delivered in partnership with Baptist Union NSW and Morling College with a value of over $400 million.

&nbsp;

[smartcode_project_cta:default project_id=89243]

TOGA launches final stage apartments in Macquarie Rise

Southern Cross Station anchors the western end of <a href="https://www.apartments.com.au/developments/melbourne-vic-3000">Melbourne</a>’s CBD, connecting metropolitan and regional rail with tram and bus interchanges in one of the city’s busiest transport corridors.&nbsp;

Just metres away, <a href="https://www.apartments.com.au/new-apartments/640-bourke-street-melbourne-640-bourke-street-melbourne-vic-3000">640 Bourke Street</a>&nbsp;will place residents in the heart of the city, with immediate access to Spencer Street trams, a growing mix of retail, hospitality and cultural venues, and a neighbourhood evolving into a lively residential precinct.

Developed by <a href="https://www.apartments.com.au/developers/far-east-consortium">Far East Consortium</a>, the 68-level project integrates a sculptural glass tower with the heritage-listed Eliza Tinsley Building on a 2,765 sqm Bourke St site.&nbsp;

[smartcode_project:default project_id=509 project_image_fid=335425]

Designed by <a href="https://www.apartments.com.au/architects/rothelowman">Rothelowman</a>, the development replaces a previously approved scheme for 813 apartments with a refined offering of just over 600 larger-format residences, responding to a growing owner-occupier demand for spacious city living.

The location sits within a dynamic pocket undergoing significant transformation. Marvel Stadium and the Docklands waterfront are less than 10 minutes away on foot, offering both sports and leisure attractions.&nbsp;

Bourke Street Mall, Queen Victoria Market, and the State Library are all within walking distance, while Flagstaff Gardens, Melbourne’s oldest park, provides a green escape just to the north.

&nbsp;

[smartcode_project:default project_id=509 project_image_fid=335422]

Proximity to some of the city’s largest employers and education hubs, including the courts precinct, legal chambers, RMIT, and major hospitals, makes 640 Bourke Street an appealing residential address for professionals, families and students alike.

Education opportunities span all levels. Nearby, Haileybury City Campus offers private schooling just a short walk from 640 Bourke Street. Just beyond the CBD fringe, Carlton Gardens Primary School, one of Melbourne’s oldest state primary schools, and Docklands Primary School provide convenient government schooling options.

Higher education is equally accessible. RMIT University’s city campus spans multiple buildings just a few blocks away, while the University of Melbourne’s Parkville campus is easily reached via tram along Swanston or Elizabeth Streets.

Victoria University’s City Queen campus, focused on law and business, is also close by, positioning 640 Bourke Street within walking distance of three of Melbourne’s major tertiary institutions.

[smartcode_project:default project_id=509 project_image_fid=335426]

The neighbourhood’s retail tapestry continues to evolve into something distinctly local and walkable. Just steps away, Woolworths Metro on Bourke Street ensures that everyday essentials are easily within reach.&nbsp;

For larger shopping trips, Spencer Outlet Centre on Spencer Street and QV Melbourne on the opposite side of the CBD broaden the offering with supermarkets, fashion, dining and specialty stores.

The lane-to-lane vibe unfolds beautifully in nearby arcades and alleys. Hardware Lane, with its European-style red-brick paving and alfresco dining, pulses with jazzy evenings and casual lunches.

A few minutes north, Howey Place and Centre Place offer leafy, boutique-lined lanes where hidden cafés and niche retailers congregate under historic glass-covered cloisters.

Completing this tapestry is the newly opened Mecca “beauty playground” on Bourke Street. Spanning 4,000 sqm over three levels, the flagship blends immersive retail within an art-deco heritage setting.

&nbsp;

[smartcode_project:default project_id=509 project_image_fid=335427]

This finely grained network of shops, eateries, arcades and service outlets defines the everyday lifestyle at 640 Bourke Street - further enriched by over 3,000 sqm of resident amenity including a Turkish-inspired pool, gym, co-working rooms and private cinemas.&nbsp;

Apartments are priced between&nbsp;$640,000 and $3.95 million. Off the plan stamp duty concessions available until October 2026. Prospective buyers can visit the on site display gallery which has&nbsp;fully built one, two, and three-bedroom apartments.

[smartcode_project_cta:default project_id=509]

640 Bourke Street: A heritage address at the heart of Melbourne

Lower North Shore development specialists&nbsp;<a href="https://www.apartments.com.au/developers/abadeen-group">Abadeen</a>&nbsp;has topped out its new local apartment development,&nbsp;<a href="https://www.apartments.com.au/new-apartments/northcote-collective-naremburn-2-6-northcote-street-naremburn-nsw-2065">Northcote Collective</a>.&nbsp;

Located in the tightly held suburb of <a href="https://www.apartments.com.au/developments/naremburn-nsw-2065">Naremburn</a>, Northcote Collective is a collection of just 58 one-, two-, and three-bedroom apartments designed by award-winning architects Rothelowman.&nbsp;

The building is just a five to 10 minute walk from the heart of Crows Nest and the new&nbsp;St Leonards and Crows Nest Metro stations. Abadeen has also brought doorstep convenience, with a ground-floor retail offering on Northcote Street.

Northcote Collective is being delivered by&nbsp;<a href="https://www.apartments.com.au/builders/decode">Decode</a> — an iCIRT-rated construction company well regarded in the new development industry.

[smartcode_project:default project_id=114189 project_image_fid=272840]

“This is an important and exciting moment for Northcote Collective, and we’re proud to celebrate this milestone with our partners, consultants, and future residents,” said Justin Brown, Executive Chairman and Founder of Abadeen.&nbsp;

“From the outset, our vision was to create something truly special for Naremburn — homes that respect the character of the neighbourhood while elevating the standard of Lower North Shore living. With connectivity to transport, retail on the doorstep and a true village lifestyle, this milestone also comes at a perfect time when buyer confidence is returning to the market. I am incredibly proud of our team and of Decode for their dedication in helping us bring this vision to life.”

[smartcode_project:default project_id=114189 project_image_fid=272865]

The development is two-tiered, with two rooftops for residents. The taller building has an impressive rooftop pool, a rare inclusion in the new Sydney apartment market. The level, with panoramic views, also includes an entertaining terrace with barbecue facilities.

Local downsizers and young professionals are showing the strongest interest in the development, with recent improvements in the property market — supported by three rate cuts in 2025 — boosting borrowing power and buyer confidence.

Auction activity across Sydney surged by almost 30 per cent in recent weeks, with clearance rates above 70 per cent — signalling a renewed wave of buyer demand.

Northcote Collective will welcome buyers in 2026.

[smartcode_project_cta:default project_id=114189]

Abadeen tops out Northcote Collective in Naremburn

Sunshine Coast-based <a href="https://www.apartments.com.au/developers/devcon-property-group">Devcon Property Group</a> has acquired one of Maroochydore’s most prominent development sites for $12 million unlocking the potentialfor a mixed-use project in the Cotton Tree precinct.

&nbsp;

The 4,178 sqm site at 41–43 Aerodrome Road—well known locally as the former home to one of Australia’s last Sizzler restaurants—was sold via an off-market expressions of interest campaign by Colliers agents Nick Dowling and Baydn Dodds. More than 70 targeted buyer groups were approached, resulting in multiple competitive offers for the property.

Devcon Property Group Managing Director Michael Kain said the acquisition was a strategic move in line with the company’s focus on delivering high-quality projects in prime coastal locations.&nbsp;

“We’re excited about the possibilities this site, in one of the Sunshine Coast’s most iconic beachside &nbsp;communities, offers for a broad range of development outcomes,” Kain said.

“Its location, ocean view potential, and proximity to the Maroochydore CBD and beach make it an &nbsp;outstanding development prospect. Our plans are to refurbish the existing building and then review &nbsp;development options for the remainder of the site.”&nbsp;

<img alt="Aerodrome Rd site overlooking Beach (Large)" data-entity-type="file" data-entity-uuid="a29dc4ed-68c1-4bec-a4fc-283063dcde1e" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Aerodrome%20Rd%20site%20overlooking%20Beach%20%28Large%29.jpg?VersionId=b0WxJWevmLoAfCP4YvGImZpR3rSCJJ9L" />

Colliers Special Projects Manager Baydn Dodds said the sale reflected the ongoing strength of the &nbsp;Sunshine Coast’s development site market, particularly for projects capable of achieving water views. &nbsp;

“Sites of this scale, in walkable beachside locations with ocean views, are tightly held and continue to attract significant interest from both local and national developers,” Baydn Dodds said. &nbsp;

“Holding a prominent position as the former home to one of Australia’s last Sizzler restaurants and more recently occupied by Rashays, the prime site is located just 150 metres from Maroochydore Beach.&nbsp;

“With stunning ocean view potential, located in one of the Sunshine Coast’s best known iconic &nbsp;beachside communities, within steps of shops, cafes and the beach it is no surprise that there was strong interest in the site. The transaction highlights the ongoing depth of demand for well-located &nbsp;mixed-use sites across the Sunshine Coast.”&nbsp;

Colliers Sunshine Coast Managing Director Nick Dowling said the transaction reinforced the &nbsp;Sunshine Coast’s status as one of Australia’s most active development markets.&nbsp;

“The combination of strong population growth, lifestyle appeal, and infrastructure investment is &nbsp;driving demand for quality development opportunities,” Nick Dowling said. &nbsp;

“The Sunshine Coast is one of only three markets nationally to record an increase in crane numbers, &nbsp;reflecting the strength of the region’s construction pipeline.&nbsp;

“Opportunities like this are rare and continue to generate strong buyer interest in the region.”&nbsp;

The Sunshine Coast development market is booming, with several high-profile developers like Cube Developments, Gardner Vaughan Group, and RCQ, planning developments in the region.

Devcon buys Sunshine Coast’s former Sizzler site for new apartment development

Icon Developments

With Melbourne&#39;s rolling lockdowns, and the want for more space over the last 18 months, townhouses have become one of the most in demand properties across the state.

Icon Developments Scott Jarzynka says townhomes have become a favourite for young families, as the local high-density dwellings currently available on the market don&#39;t offer the space they need.

&quot;This demographic of home buyers are wanting to stay in the inner-city, with the convenience of local public transport and parks,&quot; Jarzynka says.

&quot;Townhomes are the answer, providing a great location, convenience to their lifestyle and space.&quot;

Nat Eisen, at Eisen Property,&nbsp;&nbsp;says he&#39;s seen demand heighten for townhouses and larger apartments, with the latest rounds of COVID lockdowns not dampening buyer appetite.

&quot;We noticed stronger enquiry during lockdown, with those stuck at home researching real estate and wanting more space,&quot; Eisen says.

Eisen has been marketing the boutique townhouse development Inkerman &amp; Nelson in Balaclava, selling nearly all of its 27 townhouses, with just two remaining.

[smartcode_project:default project_id=25572 project_image_fid=87503]

Icon Developments had MAArchitects design the townhouses solely for the owner-occupier. Each townhouse, set in gardens landscaped by Eckersley Garden Architecture,&nbsp;has two or three levels, three or four-bedrooms, and two parking spots.

Icon say that Eckersley&#39;s&nbsp;distinct interpretation of &ldquo;family&rdquo; styled gardens moves away from traditional multi-residential landscaping, to ensure each space is made to feel like a stand-alone home.

Eisen says&nbsp;most of the buyers have been young families who live in the area who put location and lifestyle above everything.

But there&#39;s also been appetite from double income professionals who are looking to upsize locally.

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&quot;Most buyers have a strong connection to the location. They&nbsp;want&nbsp;something familiar and want to stay in the area.

&quot;Buyers are weighing up whether they buy a house further out or&nbsp;a townhouse closer to the city,&quot; Eisen said.

&quot;With established homes, buyers move in and might have to renovate, whereas buying off the plan and brand new, buyers can move in with ease, which is great for those families with young kids.&quot;

Eisen says buyers at Inkerman &amp; Nelson have appreciated the ability to personalise the townhouses, with the flexi-rooms on offer generally converted in to home offices.

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&quot;Most of the buyers intend to work from home in some capacity&quot;, Eisen noted.

One of the key drivers&nbsp;has been Inkerman &amp; Nelson has been the fact it is a well-priced product in a sought-after, expensive area.

While not being at the bottom end of the affordability scale with prices starting from $1,285,000, it&#39;s still considerably less than the entry level of the surrounding bayside suburbs of the pricey Bayside Brighton and St Kilda West.

Eisen says overall, he is seeing strong interest from all segments, from first home buyers to downsizers, with investors creeping back in to the market.

[smartcode_project_cta: project_id=25572]

Icon Developments Scott Jarzynka says townhomes have become a favourite for young families.



Townhouse demand heightens as Inkerman & Nelson in Balaclava nears sell-out

Developers are seeing increased interest in townhomes as homebuyers in the inner-city area seek convenient, spacious living.

Urban spoke with ICON Developments’ commercial director Scott Jarzynka, who noted that he’d seen an increase in both interest and sales post-COVID-19.

“People in the area are realising they need more space than they can find in an apartment offering locally”, he said.

<blockquote>
One thing we have noticed is purchasers are more certain of their decision, they understand the benefits of townhome living and are ready to make the commitment.
</blockquote>

According to Jarzynka, young families are making up the majority of buyers in townhouse developments, including their Balaclava project Inkerman &amp; Nelson.

[smartcode_project:default project_id=25572]

“[Young families] are the ones interested in maintaining the inner-city lifestyle and not having to compromise on local amenity”, he said.

Townhomes are typically the next step from apartment living, offering the extra space a growing family needs.

However, Jarzynka did not only emphasise a home’s design but their location, as a crucial factor when purchasing any property.

“Access to things like transport, dining, green space and good schools are important not just for living in a home but especially for the resale value.

“Secondly, size matters; townhomes offer the best value for those wanting space and location without the multi-million-dollar budgets.”

Urban takes a look at four townhomes perfect for families in Melbourne’s inner-city suburbs. 
&nbsp;

1. Port Lane, Port Melbourne 
Address: 201 Williamstown Road, Port Melbourne VIC 3207 
Three-bedroom townhomes from $1,025,000

[smartcode_project:default project_id=89720]

Boasting 122 three-bedroom residences, Port Lane offers a quality selection of townhomes in Port Melbourne.

The coastal community has been developed by ID_Lands alongside architects Rothelowman and interior designers Hecker Guthrie.

Curated landscaping by Tract frame the townhomes, sitting in harmony with their coastal environment and the Port Melbourne community. 
&nbsp;

2. The Lincoln Collection, Essendon 
Address: 8-10 Lincoln Road, Essendon VIC 3040 
Three-bedroom townhomes from $1,245,000

[smartcode_project:default project_id=84629]

The Lincoln Collection features just 14 limited edition townhomes in two, three and four-bedroom configurations in Melbourne’s inner-city suburb of Essendon.

Designed by DKO Architecture, the development features timeless appeal with versatile floorplans and exceptional spaces. 
&nbsp;

3. Attica, St Kilda East 
Address: 47 Lansdowne Road, St Kilda East VIC 3183 
Three-bedroom townhomes from $1,548,250

[smartcode_project:default project_id=23328]

Designed by Melbourne-based Perkins Architects, Attica delivers a series of seven townhouses that challenge the perceived boundaries of modern design.&nbsp;

The development offers seven residences in two and three-bedroom configurations, featuring natural stone, oak timber and warm greys.

Attica is surrounded by the abundant offerings that form two of Melbourne’s liveliest suburbs, St Kilda East and Windsor.

 
4. Inkerman &amp; Nelson, Balaclava 
Address: 283-297 Inkerman Street, Balaclava VIC 3183 
Three-bedroom townhomes from $1,285,000

<a href="/buildings/inkerman-nelson-283-297-inkerman-street-balaclava"><img alt="" data-entity-type="" data-entity-uuid="" height="2000" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/inkerman-nelson-283-297-inkerman-street-balaclava-b8797277fb61a4b739e26617a27132ac.jpg" width="2762" /></a>

Each of the Inkerman &amp; Nelson townhomes so far have been sold to owner-occupiers and only four homes remaining in the development.

ICON is focused on creating flexible and customisable residences,

Designed by MAArchitects, the homes are considered for the customer and how they live, particularly young families who need a space that will be able to adapt as they grow.&nbsp;

Urban spoke with ICON Developments’ commercial director Scott Jarzynka, who noted that he’d seen an increase in both interest and sales for townhomes post-COVID-19

max.kwok_55688

Townhome insights: Family residences you can secure in inner-city Melbourne

<html><body>
In June last year, ICON Developments acquired the Balaclava site on the corner of Inkerman and Nelson Streets for $9.5 million, with a goal to transform the section into 27 two, three- and four-bedroom townhomes. The permit to excavate and build across the 2,500 square meter site has recently been granted, with demolition works already underway.

According to an analysis by Select Residential Property Research, Balaclava is one of Melbourne’s leading suburbs in terms of price growth, with an anticipated value increase of 20% in the next three years.

The MAArchitects-designed development has been named Inkerman &amp; Nelson (paying homage to the sites cross streets) and will comprise of a village of six detached buildings. Each home features flexible floorplans for interchangeable rooms including the option of a whole floor living area on the ground or second floor. In addition to spacious, open-plan interiors, the townhomes will also include large backyards and some also include a rooftop terrace.

ICON Senior Development Manager, Georgina Goldsworthy explains that the development aims to accommodate the changing needs of buyers by offering flexible townhome living options within Melbourne's inner suburbs.

<blockquote>
“Inkerman &amp; Nelson has been developed around an ethos of flexible living – we’re offering purchasers a variety of functional and flexible layouts with the opportunity to select custom joinery features to truly make the home theirs."
</blockquote>

The concept seamlessly integrates the luxuries of traditional detached dwellings, with modern, smaller footprint living – which is perfect for those not looking to give up their home for apartment living any time soon.

<blockquote>
“Inkerman &amp; Nelson also addresses a gap in the market for family-sized, small footprint living. They’re also comparable to the average two to three-bedroom terrace house.”
</blockquote>

Georgina Goldsworthy, ICON Senior Development Manager

Inkerman &amp; Nelson sales will commence in October this year, with completion slated for Q3 2021.

<h2>ICON’S PREVIOUS TOWNHOME DEVELOPMENTS</h2>

<h3>122 Roseneath St, Clifton Hill</h3>

Located in the heart of Clifton Hill, 122 Roseneath Street perfectly epitomizes idyllic communal living with a shared terrace barbeque area, herb gardens, workshop, communal laundry and more. The site’s historic Brutalist structure has been partially retained and incorporated into the design.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/fieldwork_roseneath_ctatjana-plitt_57a9202-1.jpg" rel="gallery-all" title="122 Roseneath Street exterior. Credit: Fieldwork"><img alt="" class="image-article-full-width-580px" height="387" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/fieldwork_roseneath_ctatjana-plitt_57a9202-1.jpg?itok=q1ax6em9" title="122 Roseneath Street exterior. Credit: Fieldwork" width="580"></a>

<figcaption>122 Roseneath Street exterior. Credit: Fieldwork</figcaption></figure><figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/fieldwork_roseneath_ctatjana-plitt_57a9223-1.jpg" rel="gallery-all" title="122 Roseneath Street communal workspace. Credit: Fieldwork"><img alt="" class="image-article-full-width-580px" height="387" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/fieldwork_roseneath_ctatjana-plitt_57a9223-1.jpg?itok=ncdy_srg" title="122 Roseneath Street communal workspace. Credit: Fieldwork" width="580"></a>

<figcaption>122 Roseneath Street communal workspace. Credit: Fieldwork</figcaption></figure><h3>Cantala, Caulfield North</h3>

Cantala’s built form comprises of sweeping art deco curves, with warm timber and ample glazing boasting timeless design from every aspect. Meticulous, landscaped communal gardens and an elongated lap-pool provide residents with plenty of spaces to relax and enjoy nature.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/capi_b8a7f98e42ae6159dfe95018b2492a2e_7b783c5b52f6779dfeb8a66f5fa9f681.jpeg" rel="gallery-all" title="Cantala exterior. Credit: ICON Developments"><img alt="" class="image-article-full-width-580px" height="327" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/capi_b8a7f98e42ae6159dfe95018b2492a2e_7b783c5b52f6779dfeb8a66f5fa9f681.jpeg?itok=HYF-4M-R" title="Cantala exterior. Credit: ICON Developments" width="580"></a>

<figcaption>Cantala exterior. Credit: ICON Developments</figcaption></figure><figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/capi_b8a7f98e42ae6159dfe95018b2492a2e_421c99df0e50f1fab01ace7282595aa8.jpeg" rel="gallery-all" title="Cantala pool area. Credit: ICON Developments"><img alt="" class="image-article-full-width-580px" height="327" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/capi_b8a7f98e42ae6159dfe95018b2492a2e_421c99df0e50f1fab01ace7282595aa8.jpeg?itok=4NCg-h8C" title="Cantala pool area. Credit: ICON Developments" width="580"></a>

<figcaption>Cantala pool area. Credit: ICON Developments</figcaption></figure><h3>Harpers Lane, St Kilda</h3>

ICON Developments and Neometro have already collaborated with MAArchitects on Harpers Lane – a series of timeless apartments with open plan layouts, high-stud ceilings, and natural light and airflow. Residents can enjoy a morning coffee at the on-site café, Harper’s Kitchen or relax in the sunshine on their private deck.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/harper-lane-018-edit-1585x1080.jpg" rel="gallery-all" title="Harper's Lane exterior. Credit: ICON Developments"><img alt="" class="image-article-full-width-580px" height="395" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/harper-lane-018-edit-1585x1080.jpg?itok=QLDPFCfv" title="Harper's Lane exterior. Credit: ICON Developments" width="580"></a>

<figcaption>Harper's Lane exterior. Credit: ICON Developments</figcaption></figure><figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/harper-lane-_012-720x1080.jpg" rel="gallery-all" title="Harper's Lane cafe. Credit: ICON Developments"><img alt="" class="image-article-full-width-580px" height="870" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/harper-lane-_012-720x1080.jpg?itok=WUKaeMkB" title="Harper's Lane cafe. Credit: ICON Developments" width="580"></a>

<figcaption>Harper's Lane cafe. Credit: ICON Developments</figcaption></figure>Lead image: Inkerman &amp; Nelson aerial view. Credit: ICON Developments.
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Olivia Round

Approval granted for Balaclava’s latest townhome development

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Here at Apartments.com.au, we love to track developments from the moment they are lodged for town planning consideration to construction, and through to completion. 122 Roseneath Street represents one such project that we have been fortunate enough to follow over the course of its life cycle, having first been profiled on Apartments.com.au way back in <a href="/news/in-detail-122-138-roseneath-street-clifton-hill">October 2015</a> and being added to our database in August of the same year.

This almost four year journey came to a close last month with the first residents moving into the progressive development in Clifton Hill. With community engagement and social connectivity as two of its greatest drivers, 122 Roseneath Street has been delivered by a collective of socially engaged and design oriented joint development partners comprising ICON Developments, Wulff Projects and Assemble.

Designed by Fieldwork, 122 Roseneath St. comprises 65 homes with a mix of one, two and three bedroom apartments, and two and three bedroom townhouses, in addition to a retail space and resident workshop space within three buildings.

Holistically the development is characterised by its raised landscaped spines or laneways, which provide circulation and access for residents but also adequate building separation for privacy while also ensuring a green aspect. The three buildings are arranged around these green spines with a taller central apartment building in between and two rows of townhouses along the east and west boundaries transitioning down in scale to respond to neighbours. 

The raised landscape spaces allow for parking below while also creating a quasi-public space - there are no gates preventing access to the public but by raising the space and providing access via a series of stars there is some delinieation between public and private use.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/fieldwork_roseneath_ctatjana_plitt_57a8844.jpg" rel="gallery-all" title="The spines provide a green buffer and outlook between buildings. Image: Tatjana Plitt"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/fieldwork_roseneath_ctatjana_plitt_57a8844.jpg?itok=9oN03ntU" title="The spines provide a green buffer and outlook between buildings. Image: Tatjana Plitt" width="580"></a>

<figcaption>The spines provide a green buffer and outlook between buildings. Image: Tatjana Plitt</figcaption></figure>According to the joint development partners, the approach employed for 122 Roseneath St. project represents a growing trend in Australia’s apartment market,  which incorporates human-centred design driven by shared values and psychographics of residents and the local community.

The joint development partners say that by adopting a community-led approach, they were able to attract a diverse yet like-minded group of purchasers, resulting in a housing typology that reflects the community’s needs and aspirations for the neighbourhood.

The development team, undertook a comprehensive community engagement process throughout key moments along the project's life cycle, including early engagement with local residents during town planning and organising presentations which sought feedback from prospective purchasers prior to sales and again during construction. 

Prior to the finalisation of the building’s design, the developers conducted 12 stage one design presentations which were attended by 450 people, and a further 7 stage two design presentations which were attended by 280 people.

Feedback received during these sessions informed the inclusion of a communal room for flexible uses (e.g. yoga and kids play during the day and entertaining at night), a laundry, a workshop space for bike repairs and dog washing, and edible herb garden, external operable shutters and a rooftop deck for townhouses.

This early engagement with local residents and the greater community ensured that the project earned the support of the majority of the community, avoiding VCAT and generating a positive result for locals, residents, and the development team.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/fieldwork_roseneath_ctatjana_plitt_57a8769.jpg" rel="gallery-all" title="The communal landscaped laneways. Image: Supplied"><img alt="" class="image-article-full-width-580px" height="450" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/fieldwork_roseneath_ctatjana_plitt_57a8769.jpg?itok=CUAGUvYq" title="The communal landscaped laneways. Image: Supplied" width="580"></a>

<figcaption>The communal landscaped laneways not only provide access but dwell spaces. Image: Tatjana Plitt</figcaption></figure>You can track 122 Roseneath Street's four-year journey on  Urban/Apartments.com.au via the links below:

<ul>
<li><a href="/news/in-detail-122-138-roseneath-street-clifton-hill">In detail: 122-138 Roseneath Street, Clifton Hill</a></li>
	<li>
	<a href="/news/assemble-papers-and-open-house-present-the-brutalist-block-party">Assemble Papers and Open House present the Brutalist Block Party</a>
	</li>
	<li>
	<a href="/news/social-connectivity-is-at-the-heart-of-122-roseneath-street">Social connectivity is at the heart of 122 Roseneath Street</a>
	</li>
	<li>
	<a href="/news/love-me-tender-projects-currently-at-tender-that-will-begin-in-2017">Love me tender: projects currently at tender that will begin in 2017</a>
	</li>
	<li>
	<a href="/news/on-site-with-wulff-projects-part-02-122-roseneath-street-clifton-hill">On site with Wulff Projects (Part 02) : 122 Roseneath Street, Clifton Hill</a>
	</li>
</ul>
We've also uploaded a number of photos from my site visit with Kyle on the <a href="/buildings/122-roseneath-st-122-roseneath-street-clifton-hill">122 Roseneath Street project page</a>. Be sure to check them out. 

<h2>ICON Development's Kyle Reeves:</h2>

<blockquote>
“By speaking directly to our audience, we have created homes that truly reflect purchasers’ preferences and have fostered a genuine sense of community. 122 Roseneath St. demonstrates how a thoughtful, community-led approach to design can achieve strong social, cultural and commercial outcomes,” said Kyle Reeve, senior development manager at ICON Developments.

The success of the approach, which resulted in sales of over 80 per cent on the first day of launch and the remaining homes sold out within 8 weeks, meant that the developers saved $1 million on sales and marketing costs, which was then reinvested back into the building.

Residents, which consist of 85 per cent owner-occupiers, have now moved into the development of 47 apartments and 18 townhouses and represent a mix of downsizers, families, single people, and first home buyers.

The tailored approach resonated with purchasers and resulted in a high owner-occupier rate. By focusing on the role of psychographics, we were able to attract all types of buyers, from downsizers, young families, single people, first home buyers, many with children and pets, to create a community of like-minded residents. 122 Roseneath St. is an affirmation in the true value of upfront community engagement.

Lots of buyers are sceptical about buying off the plan, and I think this is rooted in the traditional lack of communication between developers and purchasers. What this model really did was open up the doors and facilitate this two-way conversation.

The model wasn’t necessarily about driving profit but testing a new approach which could assist with managing risk and delivering a better quality end product. The ability to bring potential purchasers along on the planning and design journey meant that when the time came to sell the apartments, we were very confident we had a product that purchasers wanted, at a price they were willing to pay".
</blockquote>
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Laurence Dragomir

A 4-year journey comes to a close - 122 Roseneath Street, a retrospective

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ICON Developments has partnered with builder Icon Co to commence construction on 600 Church Street, an eight-storey commercial office development in Cremorne designed by Wood Marsh.

The development was approved by VCAT in late April 2018 and shortly thereafter it was announced that Bayley Stuart Capital purchased the building off-the-plan for $50 million with vacant possession. ICON Developments expects 600 Church Street to further bolster the area which has become Melbourne’s hottest city fringe office market.

Companies 7-Eleven, Seek, MYOB and Reece Group have in recent times announced their intentions to relocate to Cremorne, reinforcing the area's reputation as a Silicon Valley of sorts.

600 Church Street will feature 5,264 square metres of office space across eight levels, topped off with a landscaped rooftop terrace. The development will also include 535 square metres of retail space, 71 car spaces, 100 bicycle parks and extensive end-of-trip facilities located within three levels of basement car parking.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/church_street_rooftop.jpg" rel="gallery-all" title="600 Church Street will be topped off by a rooftop landscaped terrace. Image: ICON Developments"><img alt="" class="image-article-full-width-580px" height="341" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/church_street_rooftop.jpg?itok=X2hJH7Q1" title="600 Church Street will be topped off by a rooftop landscaped terrace. Image: ICON Developments" width="580"></a>

<figcaption>600 Church Street will be topped off by a rooftop landscaped terrace. Image: ICON Developments</figcaption></figure>According to ICON Developments the project, designed by architects Wood Marsh, will showcase the quality of commercial development that can be found outside of the CBD.

<blockquote>
Cremorne continues to be a leading city fringe office market, making it an attractive location for tenants looking for new space outside the CBD. New developments like 600 Church Street will continue to open the area up to new occupiers looking for modern space.

Companies are continuing to be attracted to Cremorne given existing retail amenity, public transport infrastructure and some of Melbourne’s best cafes and restaurants.

We’re excited to start seeing the building take shape and lead the way for quality and design in city-fringe commercial development.

Brinn Tavener, ICON Developments senior development manager
</blockquote>

Demolition commenced on site earlier this year with Icon Co providing a turnkey solution to construct the building before handover to Bayley Stuart Capital in late 2019.

600 Church Street will join a growing number of developments within Cremorne which will add to the character and mix of the area, these are highlighted in the map below. You can check these out in greater detail <a href="/developments/cremorne-vic-3121">here</a>.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/cremorne_map.png" rel="gallery-all" title="Development activity within Cremorne."><img alt="" class="image-article-full-width-580px" height="297" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/cremorne_map.png?itok=wTUYHHUi" title="Development activity within Cremorne." width="580"></a>

<figcaption>Development activity within Cremorne.</figcaption></figure>
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Icon Co commences construction on 600 Church Street

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In the lead up to the Designing for Life panel discussion being held Wednesday 18 July, the expert panellists provide insight into the question -  how do we create apartments that will stand the test of time and nurture those who live within them?

Some of the country’s leading architects and developers will come together to address this issue and the effect of regulated design standards, during the panel discussion presented by Communications Collective, in partnership with Open House.

Architects Karen Alcock, Principal of MAArchitects, and Kerstin Thompson, principal of Kerstin Thompson Architects, will be joined by developers Kyle Reeve, development manager of ICON Developments, and Mike McCormack, co-director of Milieu to discuss key topics around design, from quality to supply and longevity.

Australia recognises the need to evolve towards lifelong apartment living to address problems of urban sprawl and population growth, and to create affordable and cohesive communities that provide for meaningful social interaction.

One important change in the market that the panellists recognise is the shift towards a more owner-occupier driven market. In response to these changing needs, the industry is creating spaces with a core focus on livability and longevity, according to Karen Alcock.

Kerstin Thompson points out that the design of every individual residential project has wider implications for the cities we are creating, and that providing diversity in the form of different housing typologies is one critical aspect.

Kyle Reeve believes flexibility over a lifetime could be built into developments, and is something which Australia might benefit from by looking at the United States and Europe’s approach to apartment ownership.

Mike McCormack, who is currently working on Breese Street, Brunswick with DKO and Breathe Architecture – believes good quality design can be achieved while still delivering on affordability.

There is general consensus among the panellists that both developers and architects working together to prioritise high quality design outcomes is beginning to become more common in response to market demand.

<h2>What they say</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/karen_alcock_maa.jpg" rel="gallery-all"><img alt="" class="image-article-full-width-580px" height="374" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/karen_alcock_maa.jpg?itok=7nysV3IH" width="580"></a>

<figcaption>Karen Alcock</figcaption></figure><blockquote>
We need to see apartments as long-term housing solutions, not just a commodity to be bought and sold.

We are also in a period of incredible growth and I think that the public are increasingly educated and understandably critical of the design that they purchase.

You can’t get away from the investment aspect of any house purchase; we focus on good design which we believe equals a good investment.

- Karen Alcock, Principal MAArchitects
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/kt_portrait.jpg" rel="gallery-all" title="Kerstin Thompson"><img alt="" class="image-article-full-width-580px" height="541" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/kt_portrait.jpg?itok=ePSZ3NUP" title="Kerstin Thompson" width="580"></a>

<figcaption>Kerstin Thompson</figcaption></figure><blockquote>
 Arguably, the aspect of residential buildings that is most instrumental in determining quality, both within and beyond the individual dwelling, is the building shell and in particular its typology. 

Developing or choosing a typology orchestrates the nature of the relationship between public, private and common space, between one household and the next. In designing for domestic bliss we are also inevitably forming the civic realm.

We need to provide for a greater range and invention among new housing types, to accommodate a greater range of demographics – not only young professionals but also families and the elderly – and support this mix with complementary programming and community infrastructure such as schools, meeting areas, co-working spaces and the like.

- Kerstin Thompson, Founder and Principal KTA
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/kyle_reeve_icon_jpg.jpg" rel="gallery-all" title="Kyle Reeve"><img alt="" class="image-article-full-width-580px" height="524" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/kyle_reeve_icon_jpg.jpg?itok=kSkdi0VM" title="Kyle Reeve" width="580"></a>

<figcaption>Kyle Reeve</figcaption></figure><blockquote>
Historically, multi-residential developments have been about yield, costs and projects have been delivered simply to produce investment products not homes for people.

I think one of the most exciting trends right now is developers taking a more holistic view and considering who the occupant actually is. Intensive consultation and a greater emphasis on owner-occupiers are key trends here.

Your stages of life change so significantly that a single apartment might not be able to provide everything you need but you can have a well-designed building that does. It’s not uncommon in the United States for a person to move from a two-bedroom to a three-bedroom and then, later in life, downsize to a one-bedroom – all in the same development.

People often say design is driven by architects, and I totally agree, however the decision-making authority ultimately sits with developers.

To create a strong partnership, the developer must really appreciate the architecture and the architect should understand the commercial constraints to ensure a great design outcome is achieved.

- Kyle Reeve, Development Manager of ICON Developments
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/mikey_portrait_crop.jpg" rel="gallery-all" title="Mike McCormack"><img alt="" class="image-article-full-width-580px" height="560" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/mikey_portrait_crop.jpg?itok=oAI68TJk" title="Mike McCormack" width="580"></a>

<figcaption>Mike McCormack</figcaption></figure><blockquote>
At the commencement of the design process we consider purchasers, who they will be and what they are likely to require and desire in their home. Our decisions are informed by our own experiences and also through detailed buyer engagement and feedback.

We invest in quality materials - inside and out - and finishes and fixtures that will last. This means our properties will wear in rather than wear out, and in turn hold their value and appreciate over time. We have experienced this through the few re-sale results of Milieu homes. 
We are facilitating, encouraging and responding to consultation from an ever better informed market. For example, on our Breese Street project, through our design survey, buyers told us they didn’t necessarily need air conditioning as standard.

Therefore, instead we have adopted hydronic heating and ceiling fans as standard and offered AC as an option.

Listening to what purchasers desire allows us to focus on delivering homes that meets their needs now and into the future.

- Mike McCormack, Co-Director at Milieu
</blockquote>
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Design excellence is central to apartment livability and longevity - say the experts

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Following on from <a href="/news/on-site-with-wulff-projects-part-01-newry-street-richmond">Part 01</a> of Apartments.com.au's site tour with Adam Wulff of Wulff Projects, comes Part 02 - 122 Roseneath Street. Developed in partnership with Icon Development and Assemble Projects, the small footprint development is progressing on site at a rapid pace, and like Wulff's Newry Street project is targeting an early Q3 2018 completion date.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/160809_assemble-projects_project-slider_011-1050x460.jpg" rel="gallery-all" title="122 Roseneath Street upon completion. Image : Assemble Projects"><img alt="" class="image-article-full-width-580px" height="254" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/160809_assemble-projects_project-slider_011-1050x460.jpg?itok=o5Sh9gpg" title="122 Roseneath Street upon completion. Image : Assemble Projects" width="580"></a>

<figcaption>122 Roseneath Street upon completion. Image : Assemble Projects</figcaption></figure>Roseneath Street follows a suite of other developments by Wulff Projects in Clifton Hill, successfully acquiring the site off-market in 2014. A town planning permit was obtained outside of VCAT in April 2016 for 49 apartments, 18 townhouses, and one retail tenancy.

Designed by Fieldwork, the design possesses a strong sustainability and community design focus, and comprises three main forms aligned north-south along the site, with two raised landscaped terraces which provide separation, access, and outlook.

These green spines or 'linear parks' are achieved by rising above the ground level car park beneath, removing the need for underground parking and costly basement excavation.

The linear parks are accessed via two cascading stairs from Roseneath Street which are accessible 24/7 - there are no gates, but the change in levels provides a threshold of sorts between the public and private domains.

To the street, the car park is concealed behind a retail tenancy and workshop space with 3-storey townhouses located either side, with a central 6-storey apartment building, that terraces down to Roseneath Street.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/20180209_082132.jpg" rel="gallery-all" title="The central apartment building's staggered form responds to the lower scale of the streetscape."><img alt="" class="image-article-full-width-580px" height="353" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/20180209_082132.jpg?itok=-VpHv8mM" title="The central apartment building's staggered form responds to the lower scale of the streetscape." width="580"></a>

<figcaption>The central apartment building's staggered form responds to the lower scale of the streetscape.</figcaption></figure>A portion of an existing Brutalist office building on the site has been retained, which provided inspiration and was a key driver in the choice of materiality for the project.  

According to Wulff, its retention was not without its challenges, particularly in how the existing floor levels and structure were integrated into the rest of the development, but says it was ultimately worth it, providing the team with an opportunity to celebrate a key element of the site's existing fabric.   

A redbrick wall along the western boundary has also been retained providing the development with another layer of existing grain and local context.

The building is a highly site-responsive design with strong sustainability, quality, and community focus with extensive Council, community and purchaser consultation which assisted the team in refining the design to sit comfortably within its context and provide a product that was appealing to the local market. .

<blockquote>
The outcome is driven by fundamental principles including an emphasis on internal amenity, privacy, light and air access, equitable view lines, and communal facilities. The project is conceived as an exemplar of contextually sensitive, high-quality design and sustainable, small footprint living.

- Fieldwork
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/20180209_094623.jpg" rel="gallery-all" title="Making an impact on the Clifton Hill skyline."><img alt="" class="image-article-full-width-580px" height="390" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/20180209_094623.jpg?itok=jgkC0tvO" title="Making an impact on the Clifton Hill skyline." width="580"></a>

<figcaption>Making an impact on the Clifton Hill skyline.</figcaption></figure>One of the more interesting aspects of the development and one which reinforces the project team's commitment and belief in the quality of the project is the fact that several members of the project team will call Roseneath home. In the realm of residential development, there's no stronger endorsement in a project than when its team commits to it.  

This particularly was reassuring for prospective purchasers who were involved in the consultation process, providing them with the confidence that this wasn't your typical run of the mill apartment project.

While the extensive consultation process with the community and interested buyers might not always be required or practical on every project, it proved beneficial in shaping the final design and mix of dwellings for Roseneath, says Wulff. 

Look out for Part 03 in the coming months which will focus on Wulff Projects' upcoming 210 Alexandra Parade development. In the meantime please enjoy the slideshow of construction photos below;
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