A new 25-storey apartment tower proposed for Mercer Street would push Geelong’s western gateway skyline higher, with Morphy Birrell Property Group lodging plans for a project directly beside one of the city’s most significant heritage streetscapes.

The <a href="https://www.apartments.com.au/architects/fk-australia">FK</a>-designed development at <a href="https://www.apartments.com.au/new-apartments/65-67-mercer-street-geelong-vic-3220">65-67 Mercer Street</a> has now been referred to Victoria’s Planning Minister. The site sits opposite the Geelong rail corridor and immediately south of the heritage-listed St Peter and Paul’s Catholic Church and Ashby Hall precinct.

Rather than compete with the neighbouring ecclesiastical buildings, the proposal adopts a sculpted podium intended to reference the materiality and scale of the heritage context. Planning documents note the design draws cues from the “dark stone brick” church and surrounding masonry buildings, while the tower above transitions into a softer, curved form oriented toward Corio Bay and the Geelong waterfront.

<img alt="First look: Morphy Birrell Property Group targets 25-storey Geelong tower beside landmark church precinct" data-entity-type="file" data-entity-uuid="b797d10c-d4a6-47af-b8df-1aeaa3b382be" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/public%20square.png?VersionId=QGIpcz1x1hKB6lQLl2iobyHqb6PS2Ztc" />

The development forms “Stage 5” of Morphy Birrell Property Group’s broader Mercer Street precinct strategy, following the completion of the 21-storey Miramar tower on Cavendish Street and several additional approved redevelopment stages nearby. Planning consultants Ratio said the proposal “represents an exemplary development outcome” aligned with the strategic ambitions for Central Geelong’s continued urban renewal.

The mixed-use project would replace an existing low-rise commercial building and surface parking area on the 3,320 sqm corner site. FK’s urban context report describes the proposal as a residential development comprising apartments, resident amenities, commercial space, and integrated landscaping positioned to maximise bay views and northern sunlight access.

Renders show a deeply articulated tower with curved balconies stepping above a lower masonry podium that frames a landscaped forecourt facing Mercer Street. The design intentionally preserves sightlines toward the adjacent church buildings, with the podium scaled to reinforce the heritage edge before the tower recedes upward.

<img alt="First look: Morphy Birrell Property Group targets 25-storey Geelong tower beside landmark church precinct" data-entity-type="file" data-entity-uuid="2bdca91e-66f7-4ac7-8baa-2f93bd5b564e" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/geelong%20site.png?VersionId=QOhbino4ZgzKYw5dW3QE14E.2yq.Sv87" />

The planning report highlights the site’s strategic location within 400 metres of key Geelong destinations including Cunningham Pier, the Geelong Station precinct, Deakin University, and the convention centre. Bus services run directly along Mercer Street, while the Corio Bay foreshore sits around 100 metres north of the site.

The proposal arrives amid accelerating redevelopment across central Geelong, where planning policy continues to encourage higher-density housing close to transport infrastructure and the waterfront. Mercer Street in particular has emerged as a focal point for taller apartment development due to its proximity to Geelong Station, the bay, and major civic infrastructure.

Joel Robinson

Morphy Birrell Property Group targets 25-storey Geelong tower beside landmark church precinct

Development giant&nbsp;<a href="https://www.apartments.com.au/developers/hamton">Hamton</a> and joint venture partner Hostplus have revealed the next residential stage of their $3 billion Moonee Valley Park masterplan, lodging plans for 512 more apartments within the precinct on surplus racecourse land at 110 Wilson Street, Moonee Ponds.

The proposed development, dubbed&nbsp;<a href="https://www.apartments.com.au/new-apartments/trackside-house-110-wilson-street-moonee-ponds-vic-3039">Trackside Gardens</a>&nbsp;in the planning application, follows the <a href="https://www.apartments.com.au/news/vic/first-look-exclusive-hamton-and-hostplus-reveal-sixth-stage-of-moonee-valley-park-masterplan">recent unveiling of the sixth-stage Cox Place Precinct</a> and continues the long-running transformation of the Moonee Valley Racecourse into one of Melbourne’s largest urban renewal projects.

Positioned on the north-eastern edge of the racecourse adjacent to CityLink, Trackside Gardens will comprise three residential buildings rising between 61.8 metres and 86.4 metres within a heavily landscaped precinct shaped by Hamton’s Nature Based Cities framework.

The project forms part of the broader Moonee Valley Park redevelopment being delivered by Hamton, Hostplus and the Moonee Valley Racing Club, which is reshaping the 40-hectare racecourse site into a mixed-use neighbourhood with housing, retail, commercial space, hotels, parkland and community infrastructure.

Trackside Gardens sits separately to the recently proposed Cox Place Precinct, a five-building stage comprising around 1,100 residences, two build-to-rent buildings, two build-to-sell towers, retail, office space, and a hotel overlooking the racetrack. Together, the projects continue to accelerate housing delivery across the precinct.

<img alt="First look: Hamton expands Moonee Valley Park masterplan with 512-home Trackside Gardens precinct" data-entity-type="file" data-entity-uuid="5fc1941e-52d3-41c6-abc4-0f13fe8ae5ea" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/DA%20Edits%20%281%29.png?VersionId=7qwRHq5dcvXWNot2hNOgoQhN2GIWudNK" />

Designed by <a href="https://www.apartments.com.au/architects/dko-architecture">DKO Architecture</a> with landscape architecture by Tract, Trackside Gardens has been conceived as a botanical-style residential precinct prioritising canopy planting, communal green space, and vertical landscaping.

“The architectural vision for the proposed development centres around buildings in a botanical park setting that champions the important role of nature,” the planning submission states.

“The proposal incorporates principles of biophilic design, with landscape and environmentally sustainable development influencing the ultimate design response of the buildings and prioritising the ground plane to ensure a high amenity for both occupants and visitors.”&nbsp;

Trackside Gardens will deliver 512 apartments across the three buildings, alongside 518 basement car spaces and 523 bicycle spaces. Around 20 per cent affordable housing is proposed across the broader North East Precinct, equating to around 158 dwellings.&nbsp;

The affordable housing component will be concentrated within the Wilson East building, while the remaining apartments are expected to be delivered as build-to-sell residences.

Trackside Gardens has been designed around Hamton’s Nature Based Cities initiative, founded by Executive Chair Paul Hameister OAM in partnership with the University of Melbourne, Urbis, Ark Resources and Tract. The initiative promotes integrating higher-density urban development with significant biodiversity, tree canopy and landscape outcomes.

<img alt="First look: Hamton expands Moonee Valley Park masterplan with 512-home Trackside Gardens precinct" data-entity-type="file" data-entity-uuid="89353449-7b3c-42fd-8fd8-8bf64a5ef80f" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Article%20Feature%20Image%20%28Grid%29_4.png?VersionId=X8jRt0P2L7fIWjLhfX6gPknXToXIBeLj" />

A comprehensive landscape strategy would introduce deep soil planting, vertical greening, communal gardens, and new pedestrian links throughout the site.

Planning documents state the development is targeting a 5 Star Green Star Buildings rating, a 7.5-star average NatHERS rating, and “Exemplary” Nature Based Cities certification.&nbsp;

The proposal joins an expanding pipeline of approved and proposed buildings within Moonee Valley Park, including the recently launched Eveline apartments and the approved Grandstand North and South towers.

Hamton has increasingly focused on precinct-scale, nature-led communities across Melbourne’s middle-ring suburbs, with projects spanning Hawthorn, Kew, and Moonee Ponds.

Hampton unveils Trackside Gardens, latest stage of $3 billion Moonee Valley Park masterplan

The Paul Gedoun-led <a href="https://www.apartments.com.au/developers/ss-projects">S&amp;S Group</a> has achieved another milestone in its $1 billion transformation of Rainbow Bay on the southern Gold Coast with the completion of the company’s third project in four years, the $160 million <a href="https://www.apartments.com.au/buildings/esprit-217-227-boundary-street-coolangatta-qld-4225">Esprit</a> residences.

Delivered by <a href="https://www.apartments.com.au/builders/hutchinson-builders">Hutchinson Builders</a> and designed by <a href="https://www.apartments.com.au/architects/cottee-parker-architects">Cottee Parker Architects</a>, Esprit buyers have now moved into the 94 apartments across two interconnected buildings at 217-227 Boundary Street.

The successful settlement of Esprit marks another astounding chapter in the S&amp;S story, which launched its highly successful Flow apartments three years ago and created its own ultra-luxury branded fingerprint on an area craving new luxury residences.

Most early purchasers have secured gains of well over $1 million since the project launched in 2021.&nbsp;

[smartcode_project:default project_id=102921 project_image_fid=172129]

S&amp;S Projects Founding Director Paul Gedoun said the completion of Esprit reflects sustained demand for premium apartments in tightly held coastal locations.&nbsp; 
&nbsp;&nbsp; &nbsp; 
“Esprit has attracted buyers seeking a combination of quality design, considered amenity and a location that is becoming increasingly difficult to replicate,” said Gedoun.

“We identified some years ago that Rainbow Bay is a unique market where supply of luxury residences is limited, and we see the settlements in Esprit further underpinning this thinking - that for both owner-occupiers and investors.”&nbsp;

[smartcode_project:default project_id=102921 project_image_fid=172174]

A key feature of the development is ‘Club Esprit’, a 1,000sqm residents-only rooftop level combining wellness and recreation, believed to be a first for the Gold Coast, and which is fast becoming a signature of the S&amp;S brand.

Positioned to capture views across Snapper Rocks, Rainbow Bay and the Tweed River, the rooftop includes a 25-metre lap pool, gym, yoga lawn, sauna and steam facilities, ice bath, private dining spaces, outdoor cinema and landscaped areas for residents.&nbsp;

<a href="https://www.apartments.com.au/project-marketer/pezet-matheson">Pezet Matheson</a> Director Jayde Pezet, who led the sales campaign for Esprit and S&amp;S’s Flow and Awaken apartments, said the project’s performance reflects both the strength of the product and the depth of demand for premium apartments on the southern Gold Coast.&nbsp;

“In some cases, we’ve seen values double since launch, which is a clear reflection of how tightly held Rainbow Bay has become and the level of demand for well-executed projects in this market,” said Pezet.&nbsp;

“Buyers recognised early what S&amp;S Projects was delivering here, and that conviction has been rewarded as the project has progressed towards completion.”&nbsp;

[smartcode_project:default project_id=102921 project_image_fid=214819]

Esprit offers a mix of two- three and four-bedroom apartments and sits within walking distance of the beachfront, cafés and local amenities, reinforcing its appeal as both a lifestyle and investment destination.

The project is the third completed by S&amp;S Projects in Rainbow Bay, following Flow Residences and Awaken Residences, which together have contributed to the suburb’s emergence as one of the Gold Coast’s most sought-after coastal pockets. &nbsp;

S&amp;S Projects is continuing its investment in the area with Radia, a $215 million development currently under construction.&nbsp;

[smartcode_project:default project_id=102921 project_image_fid=172175]

Gedoun said the completion of Esprit signals continued confidence in the southern Gold Coast market.&nbsp;

“We’ve seen strong interest in well-located, high-quality apartments, particularly in areas where future development opportunities are limited."

“That’s been a key factor in the performance of Esprit and the broader Rainbow Bay market”.

[smartcode_project_cta:default project_id=102921]

Owners move in as Esprit completes at Rainbow Bay

Few developers can boast a portfolio across South East Queensland's luxury markets quite like <a href="https://www.apartments.com.au/developers/mosaic-property-group">Mosaic Property Group</a>.

The builder-developer, founded in 2004 by Managing Director Brook Monahan, has projects in planning, on the market, and under construction, from Burleigh Heads and Broadbeach to Kangaroo Point and South Brisbane.

With a pipeline exceeding $2 billion, Mosaic remains highly selective when it comes to development sites, having spent years refining its strategy around feasibility research and product planning. The group is set to continue growing into 2026 and beyond.

In Brisbane, Mosaic currently has three projects in the market. It is in the final release stage at <a href="https://www.apartments.com.au/new-apartments/the-bedford-by-mosaic-16-30-prospect-street-kangaroo-point-qld-4169">The Bedford</a> in Kangaroo Point, which is approaching complete sellout ahead of its late 2027 completion.

[smartcode_project:default project_id=134792 project_image_fid=328123]

Designed in collaboration with <a href="https://www.apartments.com.au/architects/bda-architecture">BDA Architecture</a>, The Bedford comprises 128 two- and three-bedroom residences. A selection of ultra-luxury Masterpiece Series Skyhomes, positioned across the top levels, offer expansive floor plans and sweeping views of the river and city.

High-end inclusions, such as natural stone benchtops, bespoke cabinetry, and Miele appliances, feature throughout all apartments, alongside the Rooftop Recreation &amp; Retreat Sky Terrace. This includes a resort-style pool with sun deck and loungers, spa, cold plunge pool, sauna, steam room, private dining room with a full kitchen, residents' lounge, multiple barbeque and relaxation zones, an outdoor viewing deck, and landscaped gardens with water features, all oriented to sweeping city and river views.

A gym with indoor and outdoor zones, and a golf simulator, further enhances recreational choice within the building.

[smartcode_project:default project_id=134792 project_image_fid=328119]

A defining feature of the development is its integrated mixed-use component, which will deliver Kangaroo Point's first major supermarket, alongside a café and liquor store, bringing long-awaited convenience to the peninsula.

Monahan says The Bedford represents the culmination of a near-decade-long journey, after first identifying the A-grade Prospect Street site in 2016. While they came close to acquiring it at the time, the site was ultimately purchased by Woolworths' development arm, Fabcot. The opportunity resurfaced in 2024 when the site, vacant for nearly three decades, was brought back to market.

Monahan says Mosaic projects often begin years before any formal plans are drawn. Their new South Brisbane development is no exception, with the site first earmarked in 2018.

"We aren't opportunistic," Monahan says. "Every site purchase is carefully considered. As seen with Kangaroo Point and South Brisbane, it can take years to eventuate. There are sites we're looking at now that we may not secure for several years."

[smartcode_project:default project_id=141711 project_image_fid=353495]

A similar story unfolded at <a href="https://www.apartments.com.au/new-apartments/the-carter-by-mosaic-77-linton-street-kangaroo-point-qld-4169">The Carter</a> in Kangaroo Point, opposite The Gabba. Like The Bedford, it is also approaching sellout of its 125 two- and three-bedroom apartments. The majority of sales are attributed to returning customers and referrals, with a balanced mix of investors and a strong majority of owner-occupiers.

BDA Architecture was again engaged to design the 22-storey building, which will feature a suite of wellness and lifestyle amenities, including a golf simulator and cinema, a commercial-grade gym, and a rooftop recreation level with a pool, steam room, sauna, cold plunge, teppanyaki bar, private dining spaces, and landscaped terraces.

Construction is on track for completion in mid-2027.

[smartcode_project:default project_id=151614 project_image_fid=362759]

Mosaic's latest offering is its most ambitious yet, boasting a rare, north-facing riverfront position on Montague Road in South Brisbane.

<a href="https://www.apartments.com.au/new-apartments/the-riversdale-by-mosaic-south-brisbane-91-montague-road-south-brisbane-qld-4101">The Riversdale by Mosaic</a> is a 39-storey tower comprising just over 200 residences and Masterpiece Series Sky Homes. Designed in partnership with Bureau Proberts, it will feature nearly 3,000 sqm of genuine, internationally benchmarked six-star, hotel-style amenities, including a wellness precinct, pool, gym, massage and treatment rooms, cinema, golf simulator, and extensive outdoor dining areas across a two-level rooftop deck.

Early works are underway, with full construction expected to commence in the second half of 2026, and an anticipated late 2029 completion.

[smartcode_project:default project_id=151614 project_image_fid=362759]

Since 2012 alone, Mosaic has completed more than $2 billion in projects and is set to deliver another $2 billion worth of developments, comprising hundreds of luxury apartments, each defined by Mosaic's signature standards of quality, detail, and delivery.

"We never arrive, there is no finish line," says Monahan. "Our ambition is to keep evolving what luxury means, creating design- and lifestyle-led residences in incredible locations, places people genuinely aspire to and want to live, homes that are loved deeply and endure long beyond their moment."

Mosaic's Midas Touch

<a href="https://www.apartments.com.au/developers/urban-property-group">Urban Property Group</a> (Urban) has broken ground at Keira Place, its new major mixed-use residential precinct in the heart of Wollongong CBD.

Held at 120-122 Smith Street, the groundbreaking marked the commencement of construction on Stage 1 of <a href="https://www.apartments.com.au/new-apartments/keira-place-120-122-smith-street-wollongong-nsw-2500">Keira Place</a>, with the opening of the new display suite. 
&nbsp; 
Keira Place is a State Significant Development that will deliver new housing supply, affordable homes and inclusive living options within walking distance of Wollongong’s CBD, coastline, transport, hospital and education precincts.

[smartcode_project:default project_id=144442 project_image_fid=369868] 
&nbsp; 
Stage 1 is now under construction and will deliver 150 apartments across two residential buildings, including 27 affordable housing apartments and 18 specialist disability accommodation dwellings, along with activated ground-floor retail and commercial space. 
&nbsp; 
Urban Co-CEO Patrick Elias said the groundbreaking represented a significant milestone for Wollongong and reflected Urban’s long-term commitment to regional cities.

“Today’s groundbreaking is about turning approvals into homes and moving quickly to deliver much-needed housing in Wollongong’s city centre,” Elias said. 
&nbsp; 
“Keira Place will provide a diverse mix of homes close to jobs, transport and services, while setting a high benchmark for quality, durability and consumer protection.”

[smartcode_project:default project_id=144442 project_image_fid=369869] 
&nbsp; 
Hon. Paul Scully MP, Minister for Planning and Public Spaces, Member for Wollongong said Keira Place is exactly the kind of development Wollongong needs – delivering new homes close to transport, employment and services, while supporting the continued growth and renewal of the CBD.

"This project reflects the Minns Labor Government's commitment to increasing housing supply in well-located areas." 
&nbsp; 
Wollongong Lord Mayor Cr Tania Brown said Keira Place would deliver lasting community benefits for the city. 
&nbsp; 
"Keira Place is a welcome addition to Wollongong's CBD delivering new housing, affordable homes and activated street-level spaces that will benefit our community for years to come," Brown said. 
&nbsp; 
"Urban Property Group's investment reflects the confidence that quality developers have in Wollongong's future, and I look forward to seeing this precinct come to life."

[smartcode_project:default project_id=144442 project_image_fid=369867] 
&nbsp; 
Designed by <a href="https://www.apartments.com.au/architects/cox-architecture">Cox Architecture</a>, with interiors by <a href="https://www.apartments.com.au/interior-designers/dko">DKO,</a> Keira Place prioritises liveability and long-term performance, with landscaped shared spaces, generous apartment layouts and a pedestrian-friendly streetscape along Smith Street. 
&nbsp; 
Residents will have access to landscaped podium areas, communal rooftop amenities with views to Mount Keira and the Wollongong skyline, and convenient ground-level retail.

The development will have 10-year Latent Defects Insurance by Resilience Insurance.

[smartcode_project_cta:default project_id=144442]

Groundbreaking marks start of construction at Keira Place in Wollongong CBD

Hiap Hoe

<html><body>
<blockquote>
We get really obsessed with height - we can have great towers and bad towers, we need to shift the discussion more toward the quality of development.
<cite>Leanne Hodyl, <a href="/news/public-forum-city-in-crisis">IMPA's 'City in Crisis?' forum</a></cite>
</blockquote>

This interesting quote appeared in <a href="/expert-insights/buying/25-000sqm-threshold-yes-it-is-time-to-review-it">Alastair's article</a> on Monday, which delved into who should maintain planning authority over Melbourne. The notion of shifting focus more toward quality of development rather than height is a noble one, but it's simply not that straight forward.

A counter argument could be found in comments made during the recent Meinhardt tall towers seminar in which Meinhardt's Jon Brock essentially stated that people don't really care how tall a tower is beyond a certain point, tall is tall but what matters most is what occurs at street level. A vibrant, user friendly, interesting and varied street frontage is in fact the key to a development's quality.

A prime example of this has surfaced with PDS Group recently releasing a handful of high resolution images for 380 Lonsdale Street for which they will act as Project Manager and Superintendent.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/229.jpg" rel="gallery-all" title="Artist's perspective from Lonsdale Street. Image courtesy PDS Group"><img alt="" class="image-article-full-width-580px" height="909" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/229.jpg?itok=hCsmuD6b" title="Artist's perspective from Lonsdale Street. Image courtesy PDS Group" width="580"></a>

<figcaption>Artist's perspective from Lonsdale Street. Image courtesy PDS Group</figcaption></figure>So which is it? Height or quality? 380 Lonsdale Street proves in its most recent version you can have both. The Elenberg Fraser-designed tower may well stand at 217 metres when realised which is approximately 55 metres higher than the initial Spowers design.

Below is a comparison between the two designs highlighting the all-important ground level which shows the current Elenberg Fraser design to hold a higher level of interest, activity and greenery. Active glass frontages and green planters seek to replace uniform composite panels; both shroud above ground car parking yet one does so in a more aesthetically pleasing fashion.

There's no intended slight against Spowers, their version after all gained approval via the State Government, but there's little doubt that Elenberg Fraser's provides a heightened quality to the public domain.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image4380.jpg" rel="gallery-all" title="Images courtesy PDS Group and spowers"><img alt="" class="image-article-full-width-580px" height="590" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image4380.jpg?itok=HdyQcqKp" title="Images courtesy PDS Group and spowers" width="580"></a>

<figcaption>Images courtesy PDS Group and Spowers</figcaption></figure>380 Lonsdale Street in its current form goes to show that the questions of height and quality aren't bound together in an inverse relationship. They are separate issues and should be treated as such.

Railing against buildings purely for their height serves no purpose to my way of thinking. Asking for alterations and/or rejecting planning applications based more so upon what they deliver or fail to deliver to the streetscape, or indeed what they replace is of more relevance than any question over height.
</body></html>

silvermb

Quality development begins at street level

<html><body>
Hiap Hoe have reinforced the trend of Asian-based developers proposing large-scale mixed-use developments within the City of Melbourne. Having <a href="/news/hiap-hoe-lets-go" target="_blank">purchased 380 Lonsdale Street during 2013</a>, the developer has turned to the ubiquitous Elenberg Fraser to deliver a new scheme.

Superseding an approved single 47 storey tower design delivered by Spowers for the previous owner, Elenberg Fraser have increased height, apartment yield, included a hotel and maintained the initial designs width, albeit over two towers rather than one. It's the tremendous width of the proposal (running from Lonsdale to Little Lonsdale) which has enabled Elenberg Fraser to apply an architectural facade treatment which sees ripples emanating from a low slung nexus between towers and podium.

<blockquote>
The revised proposal represents a landmark building of high architectural quality located in a prominent site within the city. It has been designed in a manner to be respectful of the character of the area and surrounding properties while making a notable contribution to the urban renewal and evolving character of this part of the CBD and will also support the various roles of the City Centre.
<cite>Urbis Planning Permit Amendment Application</cite>
</blockquote>

<h2>380 Lonsdale Street at a glance</h2>

<ul>
<li>Existing use: 6 storey commercial car park</li>
	<li>3,165sqm site</li>
	<li>South (Lonsdale) tower: 51 levels @ 166.5 metres</li>
	<li>North (Little Lonsdale) tower: 67 levels @ 217.5 metres</li>
	<li>728 apartments &amp; 312 suite hotel component: increased from initial 627 apartments</li>
	<li>Retail, function, office space and car parking through the 7-level podium</li>
	<li>Timothy Lane to become a connected arcade/thoroughfare</li>
	<li>Activation of adjoining Heape Court</li>
	<li>469 car parking spaces: reduced from 774</li>
	<li>822 bicycle spaces</li>
	<li>Total GFA: 109,448sqm</li>
</ul>
<a href="/news">&gt;&gt; See the revised 380 Lonsdale images within the dedicated forum thread</a>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image5380.jpg" rel="gallery-all" title="The initial and revised 380 Lonsdale Street designs. Image © Elenberg Fraser"><img alt="" class="image-article-full-width-580px" height="512" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image5380.jpg?itok=1VmIBlpw" title="The initial and revised 380 Lonsdale Street designs. Image © Elenberg Fraser" width="580"></a>

<figcaption>Elenberg Fraser's initial and current 380 Lonsdale Street designs. Images © Elenberg Fraser</figcaption></figure><h2>Apartment divide</h2>

A graphic within the planning amendment application shows apartments have been categorised according to the dwellers status. 112 Residential Type 1 (owner occupier) apartments are located within the southern tower over levels 34-49 and are expected to consist of 64*1-Bed, 32*2-Bed and 16*2-Bed/2-Bath apartments.

Residential Type 2 (renter occupied) dwellings are limited to the taller northern tower with 616 apartments included. 224*1-Bed, 112*2-Bed and 280*2-Bed/2-Bath options constitute the apartment breakdown. Dividing the project into two towers categories by whether the occupant owns or rents the apartment isn't standard practice, although in this instance we assume the distinction is made due to the four star hotel within the southern tower and associated communal facilities use etc.

As part of the revised scheme no bedrooms will rely on borrowed light, improving upon the original design which town planner Urbis states would have been the case for many single bedroom apartments.

<h2>What's in a podium?</h2>

Elenberg Fraser have loosely maintained the form of the approved Spowers-designed podium structure, thus taking a step back from the unadorned uniform glass lines that have defined a number of their recent planning applications.

Two distinct volumes are kept in order to allow pedestrian access via a rejuvenated Timothy Lane, with a podium-top hotel swimming pool seemingly 'resting' across both built volumes. Transparent from beneath, the hotel pool will join mirrored cladding, pocket gardens, stone soffits, varied podium depths and active pedestrian frontages in bringing visual interest to the lower levels of the structure.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image1380.jpg" rel="gallery-all" title="Images © Spowers &amp; Elenberg Fraser"><img alt="" class="image-article-full-width-580px" height="253" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image1380.jpg?itok=77cSuNn0" title="Images © Spowers &amp; Elenberg Fraser" width="580"></a>

<figcaption>Images © Spowers &amp; Elenberg Fraser</figcaption></figure>As it stands Starwood Hotels &amp; Resorts have signed on to operate the southern Lonsdale tower hotel component under their Aloft brand, as was <a href="http://www.theaustralian.com.au/business/property/starwood-hotels-in-deal-with-singapore-real-estate-group/story-fn9656lz-1226800998921" target="_blank">reported</a> earlier this year. With essentially three quarts of the Lonsdale tower dedicated to hotel use alongside a relatively light 112 private apartments, Hiap Hoe could advance the initial tower to construction briskly post approval.

In addition Hiap Hoe and Melbourne-based Probuild currently have a partnership in place whereby the the latter will undertake the builds on both Hiap Hoe's current Melbourne projects, the other being <a href="/buildings/marina-tower-6-pearl-river-road-docklands" target="_blank">Marina Tower.</a>

<h2>380 Lonsdale Street project team</h2>

<ul>
<li>Client: Meteorite Development (Lonsdale Street) P/L on behalf of Hiap Hoe Ltd</li>
	<li>Architect: Elenberg Fraser</li>
	<li>Project Manager: PDS Group</li>
	<li>Town Planner: Urbis</li>
	<li>Landscape Architect: Oculus</li>
	<li>ESD Consultant: ARK Resources</li>
	<li>Traffic Consultant: Cardno Gorgan Richards.</li>
	<li>Wind Consultant: MEL Consulting</li>
	<li>Waste Consultant: Leigh Design</li>
	<li>Land Surveyor: Reeds Consulting</li>
	<li>Structural Consultant: Winward Group</li>
	<li>Services Consultant: Murchie Consulting</li>
	<li>Quantity Surveyor: Slattery Australia</li>
</ul>
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Hiap Hoe supersize their 380 Lonsdale Street development

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What better place to start than with a glimpse of Elenberg Fraser's most recent planning application at 248-280 Sturt Street, Southbank as seen above. Designed for property stalwart Hudson Conway, <q>The building form consists of two dominant floor plates that are connected by a transitional twist in the building.</q>
With its incredible form and monochromatic adaptive lighting, the 120 metre residential tower is more at home in a sci fi landscape rather than Southbank. Silver reflective glazing and polished stainless steel define its exterior - the tower smacks of cutting edge quality!
<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image2spy.jpg" rel="gallery-all" title="Image © Cottee Parker"><img alt="" class="image-article-full-width-580px" height="411" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image2spy.jpg?itok=svYPJyS_" title="Image © Cottee Parker" width="580"></a>
Above is the first public viewing of Cottee Parker's newest Melbourne tower, 605-613 Lonsdale Street. Adjacent to Upper West Side, this is Cottee Parker's fifth tower for the block with four more in planning directly opposite at 250 Spencer Street - all for Far East Consortium.
The 160 metre tower holds 399 apartments and carries some interesting design features such as exposed 'ribs' similar to those of Tower 5 in Docklands.
<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image3spy.jpg" rel="gallery-all" title="Image © dKO Architecture"><img alt="" class="image-article-full-width-580px" height="408" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image3spy.jpg?itok=4Ky0CP_6" title="Image © dKO Architecture" width="580"></a>
dKO Architecture also feature with their redefined scheme at 6-22 Pearl River Road, Docklands. Under the auspices of Singaporean developer Hiap Hoe, dKO have produced <q>A well designed mixed use village that is lively and interesting, has a coherent urban character and provides a signature building for the NewQuay Central Precinct.</q>
Gone is the precast northern tower, in its place a sleek 56 metre hotel tower. Carrying shades of Crown Metropol through the design, the reincarnation is of a high quality and inline with the slightly altered adjoining residential tower.
<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image1spy.jpg" rel="gallery-all" title="Image © Hayball"><img alt="" class="image-article-full-width-580px" height="324" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image1spy.jpg?itok=fBp4efg9" title="Image © Hayball" width="580"></a>
Last but not least is Hayball's Fishermans Bend quad tower proposal on behalf of Goodman Group. 850 Lorimer Street will feature four residential towers containing 1354 apartments, with two towers expected to peak at 145 metres.
Wedged between Mirvac's Yarra's Edge and the proposed <a href="/new-apartments/port-melbourne-vic-3207">351 Ingles Street</a> development, the scheme represents a departure from the humble precast concrete panel which visually define so many Hayball projects.
Watch for detailed articles outlining each of the planning applications in the weeks to come.
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I Spy... new planning applications

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News reports have flowed thick and fast of late detailing Melbourne's robust hotel sector. Recent <a href="http://www.afr.com/" target="_blank">AFR</a> articles show hotel occupancy rates have increased near 4% year on year, investors and operators hold bullish sentiments for the future while Melbourne maintains the lowest national major city room rate averaging $182 which ties in with affordability.

Via <a href="http://www.afr.com/p/business/property/hotel_demand_to_push_up_occupancies_kdQRdwJg9mlKSCZ9GH2HfL" target="_blank">this article</a> Deloitte suggests "In Melbourne, demand for rooms is forecast to outstrip new supply by 1.7 per cent over the next three years, pushing occupancies up to 85.7 per cent and room rates up to $209."

But what of the actual buildings which will deliver solely, or as part of a larger mixed-use development, the throng of new hotel suites destined for Melbourne? <a href="/news/5000-new-hotel-rooms-for-melbourne-continued">Continuing into tomorrow</a>, Apartments.com.au highlights 20 upcoming hotel developments located within the City of Melbourne.

<h2>Hiap Hoe the benchmark</h2>

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image3_271.jpg" rel="gallery-all" title="Hiap Hoe's intended projects at Docklands and 380 Lonsdale Street. Images © DKO &amp; Elenberg Fraser"><img alt="" class="image-article-full-width-580px" height="331" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image3_271.jpg?itok=2bvm8B_h" title="Hiap Hoe's intended projects at Docklands and 380 Lonsdale Street. Images © DKO &amp; Elenberg Fraser" width="580"></a>

If one firm epitomises the faith in Melbourne's hotel sector, it's Hiap Hoe. Shortly after acquiring three development sites late last year worth $177 million, the Singaporean firm revealed a letter of intent was penned with Starwood's Asia Pacific Hotels &amp; Resorts to manage two of their Melbourne properties.

Four Points by Sheraton are slated to take naming rights over 6-22 Pearl River Road, located within Melbourne's Docklands while 380 Lonsdale Street (above right) will be home to Aloft Hotels once the project has been completed. A third property at 206 Bourke Street is currently subject to a preliminary design process, with concept renders depicting what looks to be a typically sleek Elenberg Fraser complex.

Together these developments will deliver near 1000 hotel rooms to Melbourne's inner core - impressive in both scale and speed of progression.

<h2>Top of the town</h2>

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image4_23.jpg" rel="gallery-all" title="Windsor, 101 Flinders Lane and 27 Little Collins. Images © DCM &amp; Ryan Seychell"><img alt="" class="image-article-full-width-580px" height="293" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image4_23.jpg?itok=QynI7Zz2" title="Windsor, 101 Flinders Lane and 27 Little Collins. Images © DCM &amp; Ryan Seychell" width="580"></a>

The grandeur of Melbourne CBD's east end is well documented so it's no surprise that many hotel operators are seeking a slice of the acation close to Spring Street. The trials and tribulations of the Windsor Hotel are well documented, although last week it was announced the 152 room expansion of the grand complex would proceed to construction late this year.

Nearby Sheraton at 27 Little Collins Street is well advanced into construction, yielding 175 rooms while other projects in the area include the expected redevelopment of Rosati's at 95-101 Flinders Lane into a 195 room hotel, QIC's redevelopment of Nauru House with plans including a 252 room hotel and of course the Palace Theatre redevelopment seeking 200 suites under the W Hotel brand.

<h2>Elsewhere in the CBD</h2>

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image8_12.jpg" rel="gallery-all" title="William Street, The Forum and 180 Russell. Images © EF, Forum &amp; Buchan Group"><img alt="" class="image-article-full-width-580px" height="498" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image8_12.jpg?itok=zgKytTL6" title="William Street, The Forum and 180 Russell. Images © EF, Forum &amp; Buchan Group" width="580"></a>

There's no shortage of developers vying to land a hotel operator elsewhere in the CBD with 1500 additional rooms currently on the cards. Aside from Wyndham on William with 87 dwellings under construction as part of Hengyi's 199 William Street, six other aspirants have yet to solidify their intentions.

Biggest of all is Far East Consortium's intended redevelopment of 250 Spencer Street highlighted by 488 hotel suites over two towers. Elsewhere 131-141 Russell Street holds approval for 182 suites as does 110-112 Franklin Street with 129 rooms over a modest eight levels. Currently seeking approval is 386-412 William Street with 210 suites available as part of the mixed-use development. Ace Hotel Group have put themselves forward as a potential operator.

The two remaining proposals are also controversial given their sensitive locations. As part of a larger mixed use development AXF Group seek to add 200 hotel suites to their 280 metre replacement of the Total Car Park which has been <a href="/news/new-proposals-seek-to-join-the-200m-club" target="_blank">touched upon</a> by Apartments.com.au. Nearby Marriner Group have submitted plans for a 32 level hotel development behind a restored Forum Theatre. Both projects are still under planning consideration.

<a href="/news/5000-new-hotel-rooms-for-melbourne-continued">To be continued...</a>
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5000 new hotel rooms for Melbourne

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Melbourne finds itself in the midst of a development site buy-up unlike any the city has has experienced in the past.  Last week, news came to light about Singaporean developer, Hiap Hoe, purchasing not one but two strategic properties in Melbourne’s CBD which adds to their recent purchase of MAB’s development site located at 6-22 Pearl River Road in NewQuay only two months ago.

Last week initial announcement specified that Hiap Hoe purchased 380 Lonsdale Street in Melbourne which currently operates as a commercial car park, office and retail complex.  With a sale price of $43.8 million it's widely regarded as a premium 3,165 square metre CBD site which spans an entire city block near the corner of Lonsdale and Elizabeth Streets.  The site has been recently issued with a planning permit for a 46 storey mixed use tower designed by the prominent architecture firm Spowers which will incorporate a combination of residential, commercial and retail components valued at approximately $480 million. 

Following 380 Lonsdale Street's purchase, Executive Chairman and CEO of Hiap Hoe, Mr Teo Ho Beng was delighted with the company’s purchase.  “The opportunity to acquire a substantial core Melbourne CBD development site with an approved permit represents a strategic acquisition for our group.  We are delighted to not only have secured the site for future development but also to be able to acquire a holding such as this with an income that represents an income yield close to 6%, well suited to our future plans.” said Mr Teo Ho Beng.

Tracey Wun, the Executive Director of Hiap Hoe echoed the CEO’s sentiments and commented on the future development of the site.  “Active development for the 380 Lonsdale Street is a further 12 – 24 months away and will incorporate 627 apartments, 740 commercial and residential car parks with dynamic ground level retail to activate the street to encourage pedestrian thoroughfare into the building.”

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Hiap%20Hoe.jpeg" rel="gallery-all" title="380 Lonsdale Street. Image © Spowers. "><img alt="" class="image-article-full-width-702px" src="http://urbanmelbourne.info/sites/urbanmelbourne.info/files/styles/article_full_width_702px/public/pictures/article-images/Hiap%20Hoe.jpeg?itok=uP5LEHnH" title="380 Lonsdale Street. Image © Spowers. " typeof="foaf:Image"></a>

Testament to Hiap Hoe’s ambitious and enthusiastic approach to their Australian expansion plan, a second announcement was made the very next day outlining Hiap Hoe's purchase of the established retail and commercial complex at <a href="http://206bourke.com.au/">206 Bourke Street.</a> Located close to Melbourne’s ever expanding retail core, three CBD train stations and well connected with trams along Bourke Street and Swanston Street, 206 Bourke Street will continue to be a central hub for locals and visitors. 

Speaking about their third acquisition, Mr Teo Ho Beng said “This acquisition of 206 Bourke Street has everything we were looking for in a long-term investment project in Melbourne – attractive yield in excess of 7%, high leasing rate at 98% in Melbourne’s Chinatown precinct, and the opportunity to expand with the interests of Melbourne to generate a high net return for all parties involved. 

Hiap Hoe believed the time was right to ‘green light’ the acquisitions because of two major contributing factors.  Firstly, the falling value of the Australian Dollar, which filliped the decision to take advantage of the better value by the movement in currency.  Secondly, and notably, the enormous injection of capital occurring in the immediate vicinity of 380 Lonsdale Street spearheaded by the $1.3 billion re-development of the former Melbourne Myer Department store soon to be opened and known as ‘Emporium Melbourne’ with an expected completion of March 2014.

The latest 380 Lonsdale Street acquisition is part of a highly tactical and well thought out campaign which has taken years in the making and is only now coming to fruition. The first move was in July 2013 when Hiap Hoe purchased their maiden property in Melbourne, a 3,795 square metre approved development site at 6-22 Pearl River Road in NewQuay.  The approved tower designed by <a href="/architects/dko-architecture">DKO architecture</a> has real potential to become an iconic tower for Docklands and Melbourne, making it to No. 2 on our recent <a href="/news/urban-com-aus-top-5-picks-approved-september-2013">Top 5 list of approved projects</a>.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/lbou6053v01village-206-bourke-street.jpg" rel="gallery-all" title="206 Bourke Street. Image © Floodslicer"><img alt="" class="image-article-full-width-702px" src="http://urbanmelbourne.info/sites/urbanmelbourne.info/files/styles/article_full_width_702px/public/pictures/article-images/lbou6053v01village-206-bourke-street.jpg?itok=GEMMhGby" title="206 Bourke Street. Image © Floodslicer" typeof="Image"></a>

Given the city's ranking as the world’s most livable city for the third year in a row, Hiap Hoe is enthusiastic about the development and growth potential Melbourne has to offer.  “Melbourne’s CBD receives more than 1 million international visitors per year and the number of weekday local visitors to the area is estimated to be approximately 825,000 visitors per day.  With the growing visitor numbers and no centrally located major developments in the vicinity, 380 Lonsdale Street is well placed to meet the needs of the ever-growing local population, business community, shoppers and visitors.”

Many recent property acquisitions have come via Asian property developers specifically from Malaysia, Singapore and China that are cashed up and ready to try their hand at Melbourne’s burgeoning property development scene. This is certainly very encouraging for our local economy and construction industry when vast flows of investment are being directed squarely at Melbourne. All we have to say is there is more to come, and you can bet that UrbanMelbourne.info will be here so you will be up to date with all the latest in Melbourne’s urban development progression.
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