Property developer Alta is planning to redevelop an office tower just off St Kilda Road, converting it into residential apartments.

Alta, which is being led by former Fridcorp co-owner Nigel Givoni, has paid around $27 million for the B-grade office asset on a 2,323 sqm site at 10 Queens Road, opposite Albert Park. They are planning a conversion to build to sell apartments.

During the campaign, there became a divergence between bids based on those looking to purchase for office use and those proposing residential redevelopment through adaptive reuse. That gap was over 30 per cent, Cushman &amp; Wakfield advised.&nbsp;

&nbsp;

Jozef Dickinson of Colliers Residential said “10 Queens Road is a prime example of a well-located but underutilised asset that can be repositioned to meet the evolving needs of the city.

"The St Kilda Road precinct, with its proximity to the CBD, Albert Park, and the new Anzac Metro Station underpins its higher and better use. Couple this with premium park and bay views, the site is well placed to support high-quality residential development.”

The site was bought from receivers for Taiwan-backed Everland Global. They had spent $59 million on the 19-level building in 2019 when they bought it from billionaire NBL owner and property developer Larry Kestelman.&nbsp;

Queens Road is where Mirvac is currently building <a href="https://www.apartments.com.au/new-apartments/the-albertine-by-mirvac-melbourne-31-queens-lane-melbourne-vic-3004">The Albertine,</a> just under 100 apartments that will complete in mid-2026.

The site was bought from receivers for Taiwan-backed Everland Global

Joel Robinson

Alta plots office to apartment conversion in St Kilda Road precinct

Rooftop pools are hard to come by in Melbourne.

While generally more of a trend in the Sunshine State due to the climate, Melbourne's gets plenty warm enough in Spring and Summer for the amenity that has been a little left behind in both the Victorian and New South Wales capital.

Projects by Crema decided to break the mould at its recently completed South Melbourne apartment development, The Eighth.

<a href="https://www.apartments.com.au/buildings/the-eighth-south-melbourne-22-kings-place-south-melbourne-vic-3205">The Eighth</a> is one of the least dense projects to be delivered in South Melbourne in years, with just 36 large-scale apartments across the 12-level building.

[smartcode_project:default project_id=5345 project_image_fid=269728]

It was about creating an inspiring space for residents to gather. Those who already call The Eighth home frequently head up to the roof, whether it's for a swim or for the bar and dining area, which offer sweeping views to both the Melbourne CBD skyline and Albert Park.

There's further amenity within the building, with an Italian eatery, serving from the early hours through to the mid afternoon, located conveniently on the ground level.

[smartcode_project:default project_id=5345 project_image_fid=269730]

Peter Kennon, the architect behind the building, described The Eighth as “a container for life”.

Kennon and Projects by Crema Founder Nicolas Crema bonded over their mutual frustration with buildings and residential developments that claimed to offer a superior lifestyle, but did not at their heart have an understanding of and appreciation for the way people really want to live, and that did not give residents the power to curate their own lifestyles.

They decided to create a place to live where people’s lives organically spilled over the edges of their private residences and into other areas of the building. And where spaces inspire feelings of belonging.

This shared vision has resulted in a building that is intuitive, easy living in its DNA. The thinking behind The Eighth and its design epitomises Kennon’s and Crema’s philosophy of lifestyle without compromise.

The building elevates everyday experiences and activities – like reading the paper or working in the downstairs café, meditating or exercising at lunch time, arriving home via a private lift at the end of the day, and catching up with family and friends at night by the rooftop pool – by centring the way people actually want to live now.

“To me, it’s about feeling comfortable in your own skin,” says Kennon.

“It’s the ability to craft a lifestyle and routine that enables you to spend time doing what you love and what makes you feel good. The Eighth works to the patterns of the people living in the building."

To cater for a variety of lifestyle far and above what spaces there are for residents, The Eighth also has a dedicated concierge service and on-site management to elevate the day-to-day experience.

[smartcode_project:default project_id=5345 project_image_fid=269726]

The apartments themselves have been crafted by interior design doyenne Miriam Fanning, whose focus tends to be more on luxury houses than apartment developments.&nbsp;

Her design studio, MIM Design, created the spaces with timeless materials, such as stone benchtops, cove lighting in bedrooms, stone baths in most apartments, and expansive glazing that draws in natural light while maintaining privacy.

[smartcode_project:default project_id=5345 project_image_fid=269730]

Located in South Melbourne, just one train stop from the CBD via the upcoming Anzac Station, The Eighth integrates private residences, co-working spaces, wellness facilities and hospitality offerings within a single, architecturally driven address.&nbsp;

&nbsp;

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There are only four apartments left to sell in the building. The generously-sized 128 sqm three-bed apartments start from just under $1.6 million.

[smartcode_project_cta:default project_id=5345]

Projects by Crema takes lifestyle elements sky high at The Eighth in South Melbourne

Recruitment industry boss Sarina Russo, who heads up&nbsp;one of Australia's largest education, training, and employment providers, is turning to residential apartment development.

An entity tied to Russo has filed plans for a skinny 36-level tower, on a <a href="https://www.urban.com.au/new-apartments/457-adelaide-street-brisbane-city-qld-4000">narrow 367 sqm site on Adelaide Street</a>.

There are just 20 apartments proposed, some full-floor, some multi-floors.

Designed by <a href="https://www.apartments.com.au/architects/nettletontribe">Nettletontribe</a>, the project would replace Jamison House, an existing five-storey office building.

<img alt="457 Adelaide Street, BRISBANE CITY" data-entity-type="file" data-entity-uuid="bd429ae2-a7c3-449b-89f3-7fb67e8c54c0" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Adelaide%20st%20front.png?VersionId=2iXa_91lFlbJsVJb15hjXzoAbs8jN5JQ" />

The architectural vision promotes “biophilic design, passive design, and open flowing spaces,” with interiors promising high-end finishes and abundant natural light, the documents submitted to the Brisbane City Council noted.

Each apartment has direct lift access, and most occupy entire or half floors, reinforcing the project’s high-end positioning. Generous private balconies face either Adelaide and Howard Streets.&nbsp;

According to the assessment report by Urbicus, “the building is well designed and articulated with varying setbacks, deep balconies, and variations in façade treatments and materials,” allowing it to integrate with its taller surroundings while minimising amenity impacts.

The uppermost levels will host communal amenities, including a rooftop pool, covered BBQ area, and multiple outdoor lounging zones, with additional resident facilities provided on Level 1 and a mezzanine.

Access to the site is split across its two frontages, with pedestrians entering from Adelaide Street while vehicle access is provided from Howard Street via a single 6.5-metre crossover.&nbsp;

Car parking is facilitated through a car stacker system across three basement levels, accommodating 24 spaces, 20 for residents and 4 for visitors, as well as bicycle storage.&nbsp;

<img alt="457 Adelaide Street, BRISBANE CITY" data-entity-type="file" data-entity-uuid="3fe617d7-7f72-4ee6-ab3c-90a11d123248" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Adelaide%20st.png?VersionId=s4cGqip_A3okoUh_7xfzRJ2Biwdc7gOd" />

The project is a rare one for the Brisbane CBD, which hasn't had a new tower launch in years.

Meriton has <a href="https://www.apartments.com.au/news/qld/meriton-approved-for-brisbane-skyscrapers">approval for its two-tower development on Alice Street</a>, but they are yet to start marketing the 753 apartments.

First Look: Sarina Russo plots skinny Brisbane CBD apartment tower

Legacy Property is taking its new&nbsp;<a href="https://www.apartments.com.au/developments/north-sydney-nsw-2060">North Sydney</a> development to the NSW Government.

They've submitted a State Significant Development proposal for a mixed-use building with 35 apartments, 10 of which will be affordable, above a two-storey commercial podium at <a href="https://www.apartments.com.au/new-apartments/1-church-street-north-sydney-nsw-2060">1 Church Lane</a>.

The new development comprise 35 apartments, 10 of which are affordable, above a two-storey commercial podium. The plan includes the retention and adaptive reuse of the heritage-listed shopfront at 265 Pacific Highway, integrating it into the ground-level frontage.

According to the Scoping Report prepared by Planning Lab, the design “responds to the broader priority and urgent demand for affordable housing” while incorporating a “tower above consisting of 35 residential apartments and communal roof garden”.&nbsp;

Positioned within 300 metres of Victoria Cross Metro Station, the site qualifies for Housing SEPP incentives, including a 30 per cent bonus to height and floor space ratio, which the proposal seeks to utilise.

Designed by <a href="https://www.apartments.com.au/architects/nettletontribe">Nettletontribe</a>, the building would rise 10 to 13 storeys, with a stepped massing strategy to transition from the Pacific Highway frontage down to the finer-grain character of Church Lane. The two-level podium includes new commercial tenancies, communal open space, and landscaping.&nbsp;

Winter gardens have been integrated into apartments along the highway elevation to mitigate noise impacts, and Church Lane is set to be widened to six metres to improve access and separation from lower-scale dwellings to the east.

Nettletontribe said in the documents submitted as part of the application that the proposal delivers a well-resolved mixed-use development that responds to its urban and heritage context along Pacific Highway, North Sydney.

"Positioned along a key section of the Pacific Highway corridor, the site forms part of a transitional zone between the North Sydney CBD and the emerging Crows Nest and St Leonards centres. The design responds to this dual context—addressing the scale and intensity of the highway frontage while engaging sensitively with the finer grain and heritage character of Church Lane and West Street."

<img alt="Legacy" data-entity-type="file" data-entity-uuid="629ff458-3b46-4f72-a01b-aade8baf8b2d" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202025-08-07%20at%2012.03.14%E2%80%AFPM.png?VersionId=kNYKtqbXY1Gjov794jKtaOJmhFm15gUS" />

As the Scoping Report notes, “the design of the proposal is still consistent with the objective of [ADG] controls to maintain the privacy of neighbouring properties,” with separations and setbacks applied particularly along Church Lane.

The proposed envelope is largely consistent with the uplift previously approved through Planning Proposal PP-2021-2926, which designated the site as part of a Southern Transition Area in the North Sydney Civic Precinct Planning Study. That designation supports mid-rise, mixed-use development to bridge the scale between the North Sydney CBD and nearby heritage areas.

The site spans 1,099 sqm and includes four properties. While 253-263 Pacific Highway will be demolished, the heritage item at 265 will be retained and adapted for commercial or community use.&nbsp;

The development includes four levels of basement car parking accessed from Church Lane, with a total of 55 car spaces planned, exceeding minimum Housing SEPP requirements.

Legacy Property, led by CEO Matthew Hyder, has two projects in Macquarie Park, totalling nearly 400 apartments.

Designed by Nettletontribe, the building would rise 10 to 13 storeys, with a stepped massing strategy to transition from the Pacific Highway frontage down to the finer-grain character of Church Lane

First look: Legacy Property proposes shoptop housing on North Sydney fringe

Sydney’s residential market continued its gentle climb in July, with dwelling values up 0.6 per cent over the month and 1.8 per cent across the rolling quarter.

The affordability gap between units and houses is continuing to wide. Units values grew by 0.2 per cent over July, whereas houses jumped by 0.8 per cent, Cotality's Home Value Index found.

Units in the harbour capital are now up 1.3 per cent over the quarter, compared to 1.9 per cent for houses.

Sydney median unit value is $868,000, some $662,000 less than the $1.53 million house median.

Sydney’s relative strength echoes broader capital city resilience, with combined capital values also up 0.6 per cent for the month and 1.8 per cent over the quarter. The gains are underpinned by interest rate cuts earlier in the year, tight listings, and steadily improving buyer confidence.

<h2>What happened in Sydney’s off the plan apartment market in July?</h2>

There were some major moves in the Sydney off the plan apartment market, from Sydney's biggest developers.

<a href="https://www.apartments.com.au/developers/lendlease-development">Lendlease</a>&nbsp;formalised a new joint venture with Mitsubishi Estate Asia and Nippon Steel Kowa Real Estate to develop a $2.5 billion luxury project at 175 Liverpool Street.

<img alt="Lendlease announces partners for its $2.5 billion luxury development on Hyde Park" data-entity-type="" data-entity-uuid="" src="https://res.cloudinary.com/dz9xllyip/image/fetch/f_auto,c_limit,w_1440,q_auto/https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/field/image/Bates%20Smart_175%20Liverpool%20Street%2002-min.jpg?VersionId=2l2XiHSdIP5a_Ei_Y3yft5eLPJ6kLX3G" />

Located on the southern edge of Hyde Park, the dual-tower development will deliver up to 300 high-end residences with north-facing views toward the Opera House and Harbour, alongside 2,000 sqm of retail and commercial space.

Construction is targeted to begin in 2027, pending approvals.

Read more: <a href="https://www.apartments.com.au/news/nsw/lendlease-announces-partners-for-its-2-5-billion-luxury-development-on-hyde-park">Lendlease announces partners for its $2.5 billion luxury development on Hyde Park</a>

On the Lower North Shore, <a href="https://www.apartments.com.au/developers/traders-in-purple">Traders In Purple</a> and joint venture partner Sydney Anglican Property were granted planning approval for the renewal of St Andrew’s Anglican Church in <a href="https://www.apartments.com.au/developments/lane-cove-nsw-2066" target="">Lane Cove</a>.

The development will offer 48 two and three-bedroom apartments, many of which will enjoy dual aspect, enhancing outlooks and cross-flow ventilation.

The existing parish church, built in 1924, will be retained and sensitively adapted into a meeting place and portal to the new contemporary auditorium and ministry spaces, linking old and new.

Traders In Purple CEO Brett Robinson said redevelopment of the site had been enthusiastically supported by many members of the local community.

“There is a demand for high-quality, well-designed, premium apartments for locals wanting to downsize in their neighbourhood and those wanting to raise their family in a highly desirable suburb without the burden of a high-maintenance house and yard.

“It was very clear to us that the local community is also in need of a larger performance space, and we look forward to providing the community with a fantastic new venue that will support the cultural richness of Lane Cove.”

Read more: <a href="https://www.apartments.com.au/news/nsw/traders-in-purple-and-sydney-anglican-property-greenlit-for-lane-cove-project">Traders in Purple and Sydney Anglican Property greenlit for Lane Cove project</a>

Over in the eastern suburbs, <a href="https://www.apartments.com.au/developers/toga-group">TOGA</a> reached a significant milestone at The Kensington, with the development officially topping out.

The Anzac Parade building is being delivered by Gold Star iCIRT-rated builder <a href="https://www.apartments.com.au/developers/dasco-australia" target="">DASCO</a>, who can start to turn their attention toward the exterior of the building, and the fitout of the 142 one, two, and three-bedroom apartments strategically located opposite the Kensington Light Rail stop.

[smartcode_project:default project_id=110959 project_image_fid=307645]

<a href="https://www.apartments.com.au/new-apartments/the-kensington-147-151-anzac-parade-kensington-nsw-2033">The Kensington</a> forms part of a broader revitalisation effort along the light rail corridor in Sydney’s inner south.

Residents will move in midway through 2026.

Read more: <a href="https://www.apartments.com.au/news/nsw/toga-tops-out-the-kensington-reshaping-anzac-parade-light-rail-corridor">TOGA tops out The Kensington, reshaping Anzac Parade light rail corridor</a>

Sekisui House Australia released the latest stage of their Melrose Park urban renewal precinct.

<a href="https://www.apartments.com.au/developers/sekisui-house-australia">Sekisui House Australia</a>, in partnership with Hankyu Hanshin Properties, has opened expressions of interest for <a href="https://www.apartments.com.au/new-apartments/aeris-melrose-park-86-wharf-road-melrose-park-nsw-2114">Aeris</a>, the sixth and most elevated stage in the $5 billion Melrose Park master planned community in Sydney’s north-west.

<img alt="Sekisui House Australia reveals Aeris, Melrose Park’s latest stage" data-entity-type="" data-entity-uuid="" src="https://res.cloudinary.com/dz9xllyip/image/fetch/f_auto,c_limit,w_1440,q_auto/https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/field/image/Aeris_Stage%206_1_0.jpg?VersionId=xsMRsasGYnnQoaLLmwqtSFAsOQv8ZZJN" />

Aeris will comprise 468 apartments across two tall 20 and 24-storey slender towers. Prices start from $649,000 up to $1.55 million, with internal sizes ranging from 50 to 130 sqm.

As sustainability credentials become more central to buyer expectations, <a href="https://www.apartments.com.au/developments/melrose-park-nsw-2114">Melrose Park</a> continues to model future-facing urban design.

Construction of Aeris is anticipated to commence in late 2025, with the first lower tower due for completion in Q4 2027 and the second and third towers expected in 2028.

Read more: <a href="https://www.apartments.com.au/news/nsw/sekisui-house-australia-reveals-aeris-melrose-park-s-latest-stage">Sekisui House Australia reveals Aeris, Melrose Park’s latest stage</a>

In <a href="https://www.apartments.com.au/developments/crows-nest-nsw-2065">Crows Nest</a>, <a href="https://www.apartments.com.au/developers/deicorp">Deicorp</a> broke ground on <a href="https://www.apartments.com.au/new-apartments/falcon-alexander-8-alexander-street-crows-nest">Falcon &amp; Alexander</a>, offering around 100 apartments near the new Metro station.

Conceived by award-winning architects <a href="https://www.apartments.com.au/architects/turner-studio">TURNER</a>, Falcon &amp; Alexander will create a vibrant vertical village in the heart of one of Sydney’s most connected neighbourhoods. Thoughtfully arranged around a central atrium and lush communal gardens, residences will enjoy panoramic views over Sydney Harbour and the Lower North Shore, with interiors designed for modern, light-filled living.

<img alt="Deicorp breaks ground at Falcon &amp; Alexander, Crows Nest apartments" data-entity-type="" data-entity-uuid="" src="https://res.cloudinary.com/dz9xllyip/image/fetch/f_auto,c_limit,w_1440,q_auto/https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/field/image/Screenshot%202025-07-28%20at%203.55.17%E2%80%AFPM.png?VersionId=3IIFc1X8W6tPGj.P6xmw_2limcEUkinJ" />

Residents will benefit from premium amenities, including a resident-only skygarden, and boutique retail and dining spaces on the ground floor, all integrated with the local urban fabric.

With proximity to transport and established retail precincts, the development is well-positioned to capture demand from downsizers and city professionals alike.

Read more: <a href="https://www.apartments.com.au/news/nsw/deicorp-breaks-ground-at-falcon-alexander-crows-nest-apartments">Deicorp breaks ground at Falcon &amp; Alexander, Crows Nest apartments</a>

In the upper north, <a href="https://www.apartments.com.au/developers/capital-corporation">Capital Corporation</a> advanced <a href="https://www.urban.com.au/new-apartments/the-residences-at-wahroonga-estate-169-fox-valley-road-wahroonga-nsw-2076">The Residences at Wahroonga Estate</a>&nbsp;masterplan by appointing DASCO to build the first stage. This is the first partnership between Capital Corporation and DASCO, bringing together two award-winning property powerhouses in what promises to be a defining project for the region.

[smartcode_project:default project_id=135247 project_image_fid=3629]

The move followed over $90 million in early sales, highlighting appetite for prestige residential offerings in leafy, well-connected locales.

Construction on the first 128 residences will commence in the coming months, with completion targeted for late 2027.

Read more: <a href="https://www.apartments.com.au/news/nsw/capital-corporation-appoints-dasco-to-build-the-first-stage-at-the-residences-at-wahroonga-estate-after-90m-in-sales">Capital Corporation appoints DASCO to build the first stage at The Residences at Wahroonga Estate after $90m in sales</a>

City Beat July 2025: Sydney’s apartment upswing gathers pace as Sydney's biggest developers make major moves

Growland

The Melbourne property developer Growland has appointed the respected national builder, Hacer Group, to construct its $120 million luxury apartment development, Neue Grand.

Neue Grand, already 50 per cent sold of its full-floor apartments at 613 St Kilda Road, has been one of the most anticipated developments in recent years, with the added level of exclusivity which sees apartments home a sky garage, allowing&nbsp;residents to park their cars in a glass garage next to their living room.

Hacer is no stranger to building high-end apartment developments. They are currently building&nbsp;17 Spring Street for Cbus Property and worked on DUX Richmond for Little Projects&nbsp;and the Queen&#39;s Domain apartment block.

Hacer Group Director Vin Sammartino expressed the team&rsquo;s excitement towards this new project.

[smartcode_project:default project_id=4766 project_image_fid=40810]

&ldquo;We are thrilled we have been chosen by Growland as the preferred builder for its prestige collector&rsquo;s edition project, Neue Grand,&quot; Sammartino said.

&quot;We are committed to delivering on the exceptional standards outlined in the design and construction of this build; redefining luxury and indulgences for city living, with the introduction of the southern hemisphere&rsquo;s first sky garage residences. Set to become a truly iconic address, we look forward to commencing at full steam ahead.&rdquo;

[smartcode_project:default project_id=4766 project_image_fid=40811]

Designed by Rothelowman, Neue Grand will have just 18 apartments across the 20-level tower, 17 whole-floor apartments and one penthouse.

The penthouse will have four-bedrooms and measures to 650 sqm over two levels with an additional 216 sqm for a private rooftop terrace.

[smartcode_project:default project_id=4766 project_image_fid=182940]

Residents will also have access to&nbsp;six-star concierge services.

Growland chief executive Ronald Chan says the company is proud to be the ones to bring a new standard of living to Melbourne.

&quot;Neue Grand is a luxuriously unique development that undoubtedly raises the benchmark for city living,&quot; Chan said, adding that they are pleased to be working with Hacer.

Growland bought the&nbsp;St Kilda Rd site for $12.1 million in 2015.

Completion of Neue Grand is slated for late-2023.

[smartcode_project_cta: project_id=4766]

Designed by Rothelowman, Neue Grand will have just 18 apartments across the 20-level tower, 17 whole-floor apartments and one penthouse.



Construction to begin on Growland's luxury St Kilda Rd apartments, Neue Grand, with Australia's first sky garage

Growland&#39;s Victoria Square has been in hot demand over 2021, with the first two of the six towers planned reaching over 90 per cent sold.

The two towers, known as VS01 and VS02 in the mixed-use Victoria Square, in the heart&nbsp;of the Joseph Road Precinct, has seen buyers move in following their recent completion.

There are 453 apartments across the first two towers, with 1,039 apartments planned across the six towers, as well as 4,000 sqm of commercial and retail space.

[smartcode_project:default project_id=1187 project_image_fid=80709]

Residents in the first two towers will have access to the amenities, including a&nbsp;heated swimming pool, games room, library, cinema and private dining rooms.

There&#39;s also a 2,400 sqm sky garden, complete with&nbsp;Australia&#39;s only Olympic-sized aerial outdoor track.

[smartcode_project:default project_id=1187 project_image_fid=170408]

Stage two will see VS03 and VS04 constructed, by L.U. Simon who built the first two towers. They will have 236 apartments, with 60 per cent already sold. Fender Katsalidis designed the apartment towers.

Construction of VS03 and VS04 commenced in June and is expected to be completed in mid-2023.&nbsp;

Growland chief executive Ronald Chan said the development firm are committed to the delivering a high quality project&nbsp;despite the uncertain times.

&ldquo;We understand the uncertainty that the current situation brings, however we remain committed to building our residents&rsquo; dream homes so they can achieve their happy ever after,&rdquo; Chan said.

[smartcode_project_cta: project_id=1187]

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Residents in the first two towers will have access to the amenities, including a heated swimming pool, games room, library, cinema and private dining rooms

Growland near sell-out of first two apartment towers at Footscray's Victoria Square precinct

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Melbourne-based developer Growland has seen its first two-tower stage of Victoria Square, its mixed-use residential project in Footscray, nearly sell out, around two years before its completion.
90 percent of the <a href="https://www.realestate.com.au/project/victoria-square-footscray-600015542" target="_blank">apartments have been sold.</a>
Growland recently awarded a $130 million contract to Australian builder LU Simon for the construction of the towers, which has officially commenced.
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The $600 million Victoria Square project comprises six residential towers totalling 937 apartments and over 5,500 sqm of commercial, retail and hospitality space on Hopkins Street.
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Stage three, titled VS03, has just launched to market and will include a boutique collection of just 86 apartments.
Footscray has quickly become one of Melbourne’s most sought-after inner-suburbs for young homebuyers, with District Data indicating the proportion of residents aged 20-39 has increased by seven percent between 2006 and 2016.
These buyers are driving demand for housing and a subsequent shift in the local built environment, with around 282 dwellings currently under construction in the area.
Growland Chairman Bruce Chan says it’s not surprising Footscray is such a hotspot for young buyers.
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“Footscray is an ideal location for young families, working professionals and first and second home buyers,” said Chan. 
“In addition to being just 4km from Melbourne’s CBD, it is a thriving education and employment hub in its own right, which is driving the shift in demographics to younger buyers that want to be close to the action. 
“The multicultural community offers an impressive variety of hospitality options and a friendly and vibrant atmosphere. 
“It’s incredibly rewarding to be able to play a role in the area’s rejuvenation and to create a communal space where locals can enjoy top-quality restaurants and retail outlets.” 
For more information <a href="https://www.realestate.com.au/project/victoria-square-footscray-600015542" target="_blank">click here.</a>
 
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Growland's first two Victoria Square Footscray towers nearly sold out

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Developer <a href="/developers/growland-group">Growland's</a> latest residential offering, <a href="/new-apartments/neue-grand-613-st-kilda-road-melbourne">Neue Grand</a>, is setting its sights on the sky but not in the way that you would expect.

According to Growland, the 20-storey building, to be built on St Kilda Road, aims to provide Melbourne's elite buyers with 'cutting-edge technology', allowing them to fulfill their dreams of living like James Bond.

The development will feature what Growland claims to be an Australian first in the form of ‘sky garages’, where residents will be able to display their luxury vehicles via a large scale glazed cabinet of sorts that is located adjacent to the main living area.

The <a href="/architects/rothelowman">Rothelowman</a>-designed building and will feature just 19 apartments, each of which will occupy an entire 350sqm floor and carrying an average price tag of $6 million.

Residents will be able to drive their vehicle into the German engineered automated parking system from the ground floor, where license plate recognition allows for secure entry into the building.

Once the resident vacates the vehicle, the high-speed lift will automatically transport it and park it in the double-space display port within the apartment.

A basement parking space will also be provided offering a place for residents’ ‘everyday’ car.

To access their apartment, residents will be required to scan a pass to their own lift, where one of two sides will be assigned to them.

If there more than one resident requires a lift, the other side will be assigned to them, and delivering them to their own apartment without revealing the dwelling’s floor number, ensuring their privacy is maintained.

Upon arriving at their respective apartment, residents will access their apartments via fingerprint recognition software, while internally, blinds and lights will be controlled through high-tech home automation.

Rothelowman will also work closely with buyers to ensure each apartment is carefully considered and tailored to suit their individual needs.

The penthouse apartment will enjoy exclusive access to a private rooftop and garden which will provide all encompassing city and bay views.

There is also the opportunity to combine the top two floors for a double-story residence linked by an internal staircase.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/gall9852_613_st_kilda_rd_in01_living.jpg" rel="gallery-all" title="aaaa"><img alt="" class="image-article-full-width-580px" height="313" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/gall9852_613_st_kilda_rd_in01_living.jpg?itok=0caMwsqi" title="aaaa" width="580"></a>

<figcaption>Each full floor apartment includes a glazed display port for luxury vehicles. Image: Supplied</figcaption></figure><h2>What they say</h2>

<blockquote>
These homes will appeal to purchasers wanting premium quality and exclusivity. The ability to showcase premium cars is a rare opportunity in Australia. These apartments will also tap into a new middle-aged professional market made up of people who are downsizing earlier for the convenience of lifestyle.

Easy access to the gym, storage within the residences for golf clubs, and the selectivity of only one apartment per floor will appeal to their mindset alongside the chance to exhibit their high-end vehicles.

Growland is an innovative developer who consistently pushes the envelope to create unique product in the built environment.”

- Shane Rothe, Founding Principal of Rothelowman
</blockquote>

 

<blockquote>
As developers, we are always looking at how we can improve and expand our way of thinking. We want to create projects that set a benchmark and continue to surpass the realm of possibility; our aim is always to challenge the status quo and to approach new ideas with enthusiasm rather than with caution.

Growland is proud to be the first developer to bring this grand garage technology to Australia, particularly in Melbourne where there is significant demand from buyers at the prestige end of the market.

Neue Grand will appeal to buyers that are typically hard to impress; they want to see something they have never seen before and they will spare no expense for the sake of quality design and avant-garde opulence.

- Ronald Chan, Growland CEO
</blockquote>

 

<blockquote>
Diversification is an essential element of our business growth strategy. While we have spent the past year developing community-focused projects that provide an affordable entry point into the market, we are excited to launch something at the other end of the spectrum.

This project is elite in every way; from the exclusive full-floor apartments to the oversized layout and of course the sky garage, it is truly the only project in Australia that will offer all the benefits of a luxury home with the convenience and amenity of a penthouse apartment.

I am incredibly proud of the team for their hard work in making record time to bring this concept to market. Growland’s pipeline currently sits at $2 billion across Victoria, with a $600 million mixed-use project in Footscray and two land projects in Fraser Rise and Tarneit nearing launch.

- Bruce Chan, Growland chairman and founder
</blockquote>

 
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Laurence Dragomir

Sky garages? Not pie in the sky thinking for Growland's Neue Grand development

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Developer Growland has recently appointed Fender Katsalidis (FK) to design phase two of its six-tower, mixed-use residential project, Victoria Square in Footscray. 

Fender Katsalidis will design a total of four towers for the project across two stages of the Hopkins Street development with the first two towers being delivered as part of stage two sited above the commercial podium.

Together, the $88m second stage will add a further 146 apartments to the rapidly evolving Footscray Activity Centre, on top of the 454 apartments within the two towers of Stage one of Victoria Square.

FK will work closely with Growland and the project team to ensure the next phase reflects the existing design for stage one, which was created by Kavellaris Urban Design.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/victoria_square_skygarden.jpg" rel="gallery-all" title="Stage One of Victoria Square's sky garden. Image: Growland"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/victoria_square_skygarden.jpg?itok=GlZPCk0d" title="Stage One of Victoria Square's sky garden. Image: Growland" width="580"></a>

<figcaption>Stage One of Victoria Square's sky garden. Image: Growland</figcaption></figure>According to Growland, Fender Katsalidis was appointed "due to the firm’s synonymous values and creative vision" and that the appointment reflected the developer’s confidence "in Melbourne’s apartment market into 2018 and beyond."

Growland has revealed the apartment towers will feature a greater proportion of larger apartments than the first phase of Victoria Square; a direct response to the significant number of local owner-occupiers that have shown interest in the project. The prominence of two and three-bedroom apartments will appeal to a broad cross-section of buyers, according to FK. 
In addition to the residential towers, Victoria Square will offer 5,720 sqm of commercial space across the whole project, an activated public laneway with retail and hospitality offerings and amenities including a gym, pool, spa, private dining rooms, library and Australia’s first aerial running track.

Construction is due to commence in June 2018 and Stage One of Victoria Square is expected to be complete by the second half of 2020. Phase two will be launched in the second half of 2018.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/victoria_square_laneway.jpg" rel="gallery-all" title="Victoria Square's laneway will be activated with retail and hospitality tenancies. Image: Growland"><img alt="" class="image-article-full-width-580px" height="341" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/victoria_square_laneway.jpg?itok=NXV1Ea7Y" title="Victoria Square's laneway will be activated with retail and hospitality tenancies. Image: Growland" width="580"></a>

<figcaption>Victoria Square's laneway will be activated with retail and hospitality tenancies. Image: Growland</figcaption></figure><h2>What they say</h2>

<blockquote>
Victoria Square’s first two buildings, comprising 420 apartments, are already 80% sold with local demand exceeding our projections.

Melbourne’s apartment market has matured to a point where buyers embrace apartment living as long as the product is of a high architectural quality both inside and out and is anchored by a strong vision for the future.

We want to meet the market and then push it that little bit further, which is why we have decided to appoint Fender Katsalidis to design the next phase of the project,

Growland is happy to be collaborating with a team that is just as committed as we are to delivering homes that people are proud to live in and will last a lifetime.

Fender Katsalidis understands our residents and appreciates the significant opportunity we have to shape the Footscray community through this built environment.

- Ronald Chan, Growland CEO
</blockquote>

 

<blockquote>
It is important to us that these apartments remain flexible and can be used by a variety of households – whether it be two people sharing and renting, a family with children or a couple wanting a spare bedroom.

We have exceeded all industry standards to ensure ample living rooms and an abundance of natural light to align with the requirements of the astute owner-occupier at Victoria Square.

Phase one has a distinctive shape to it so we’ve investigated how we could complement this design feature while giving the two new buildings a character of their own.

We considered the site itself and its location – historically Footscray functioned as small village along the curving banks of the Maribyrnong River where goods would come in from the boats and then be sent across to the city.

There is a strong historical connection with the river and with the area’s focus on maintaining a tight-knit community – we wanted the building to reflect that.

We used the shape of the river to create a curved ribbon pattern across the glass façade of the buildings created through a raised spandrel and solid balcony panels. We have given the building an identity that’s based on its locality and history.

- James Pearce, FK Director
</blockquote>
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Fender Katsalidis appointed for Victoria Square's next phase

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The swirl of development activity in Footscray has found another gear as new projects are submitted for approval, or are on the verge of beginning construction.

Two separate planning applications have been advertised by Maribyrnong City Council; their subsequent addition to the Apartments.com.au Project Database has seen the overall number of apartment developments within Footscray in development swell to 40. These 40 projects represent approximately 7,350 new dwellings for postcode 3011.

Latest to the database is a proposal spanning multiple residential lots across 108-120 Cowper Street and 10 Parker Street, Footscray. FJP PTY LTD and RLWL PTY LTD hope to secure approval for the  2,414 square metre corner site.

Proposed is a five storey building of 68 apartments designed by Turco and Associates. 7 x 1 bedroom apartments, 57 x 2 bedroom apartments and 4 x 3 bedroom apartments constitute the living mix, with a café and basement parking for 69 vehicles also present.

Outdoor seating is associated with the café whilst a large landscaped atrium at the centre of the development adds to the project's amenity.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image9_19.jpg" rel="gallery-all" title="A new Cowper Street interpretation. Planning image: Turco and Associates"><img alt="" class="image-article-full-width-580px" height="268" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image9_19.jpg?itok=IN1e73_b" title="A new Cowper Street interpretation. Planning image: Turco and Associates" width="580"></a>

<figcaption>A new Cowper Street interpretation. Image: Turco and Associates</figcaption></figure>Keystone Property Group also has another Footscray apartment project at planning, this time adjoining their near complete development at 90 Buckley Street.

The vacant block at 94-104 Buckley Street has been earmarked for a 10 storey mixed-use building comprising 4 retail tenancies over 326 square metres and 121 residential apartments. Holding a build value of $24 million, the project encompasses a 2,770 square metre tract of land which backs onto the Footscray rail corridor.

The apartment mix sees 44 x 1 bedroom, 73 x 2 bedroom and 4 x 3 bedroom apartments. 130 car spaces and 70 bicycle spaces, a swimming pool, seating areas and BBQ facilities are provided within the scheme created by Kavellaris Urban Design.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image8bark.jpg" rel="gallery-all" title="Buckley Street continues to garner residential attention. Planning image: KUD"><img alt="" class="image-article-full-width-580px" height="327" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image8bark.jpg?itok=kURUXoSm" title="Buckley Street continues to garner residential attention. Planning image: KUD" width="580"></a>

<figcaption>Buckley Street continues to garner residential attention. Planning image: KUD</figcaption></figure>Nearby and construction starts are on the agenda within Footscray's Joseph Road Precinct, as two more projects prepare to break ground within the formerly industrial precinct which spans 7 hectares.

Stage One of Growland's Victoria Square project is at tender and is expected to carry a build value in excess of $100 million. Towers 3 and 4 of the six tower project will be constructed along with the podium building for a grand sum of 455 apartments and 8 commercial tenancies.

11 apartments are through the podium, whilst Tower 3 accommodates 276 apartments and Tower 4 houses 168.

Directly east of Victoria Square, Blue Earth Group have moved to initiate works at <a href="/buildings/boat-house-2-joseph-road-footscray">2 Hopkins Street</a>, with a piling rig indicating construction should begin shortly. River One and Boat House are the initial two releases within the development, consisting of hundreds of new apartments on the banks of the Maribyrnong River.

If history repeats itself, Hamilton Marino Builders will construct Blue Earth Group's multi-tower project.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image4vicsqu.jpg" rel="gallery-all" title="Victoria Square above Footscray. Image: Growland"><img alt="" class="image-article-full-width-580px" height="222" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image4vicsqu.jpg?itok=EXrktRoy" title="Victoria Square above Footscray. Image: Growland" width="580"></a>

<figcaption><a href="/buildings/victoria-square-8-hopkins-street-footscray">Victoria Square</a> above Footscray. Image: Growland</figcaption></figure>
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silvermb

Footscray's churning apartment pipeline reaches 40 separate projects

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Growland has sought to increase the size of all bar one of the six tower than constitutes their <a href="/buildings/victoria-square-8-hopkins-street-footscray">Victoria Square development</a>.

Hand in hand with the developer revealing it had <a href="https://urban.melbourne/development/2017/09/12/growland-aims-local-buyers-victoria-squares-second-stage-launched">effectively sold out the Footscray project's first tower release</a> during September, a revised planning application was put before Maribyrnong City Council seeking to add between 4-5 levels across five separate buildings. The revised application also sees a near fourfold increase in commercial space across the development.

Currently, Growland are pursuing sales for Victoria Square's most recently released tower which has been dubbed VS02.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image1kud.jpg" rel="gallery-all" title="A new Dynon Road perspective. Planning image: KUD"><img alt="" class="image-article-full-width-580px" height="363" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image1kud.jpg?itok=hHKeQXZh" title="A new Dynon Road perspective. Planning image: KUD" width="580"></a>

<figcaption>A new Dynon Road perspective. Image: Scharp</figcaption></figure>Under plans currently on display with Maribyrnong City Council, the tallest tower across the development would increase from 24 to 28 levels. It along with the adjoining and unchanged 24 level building constitute Stage 1 of Victoria Square, and are defined by their white horizontal exterior.

The remaining four towers across Stages 2 and 3 are all earmarked for an additional five levels of apartment living. Stage 2's blue-glazed towers front Hopkins Street whilst the development's envisaged final release includes twin 19 level towers across the site's northern perimeter.

An increase in office space from 887sqm to 3,164sqm across Stage 2 is a concession to the objectives within the Footscray Metropolitan Activity Centre framework, which seeks a diversified land use within the wider Joseph Road Precinct.

All in all Victoria Square's final outcome would see as many as 1,066 apartments delivered, plus the aforementioned 3,164sqm of office space and over 2,700sqm of retail space spread across 20 separate retail tenancies. 

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image4_18.jpg" rel="gallery-all" title="A new vista beckons for Footscray. Planning image: KUD"><img alt="" class="image-article-full-width-580px" height="361" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image4_18.jpg?itok=cFLr5PL8" title="A new vista beckons for Footscray. Planning image: KUD" width="580"></a>

<figcaption>A new vista beckons for Footscray. Image: Scharp</figcaption></figure>The project's exterior continues to evolve as well, as described by Kavellaris Urban Design within the planning documents:

"The three separate stages incorporate the swaying/shifting floor plates as a common architectural language but have differing material palettes. The central towers (stage 1) incorporate a solid expression of white concrete and perforated metal screens, whereas stage 2 and 3 (southern and northern respectively) incorporate a lighter reflective glass language.

Both stage 1 and 2 towers share a singular podium built form which incorporates a landscaped terrace at the roof level. The podium has been designed to capture the various curvilinear architectural expressions and explores suburban parks and public spaces typologies.:

Imagery created by design agency Scharp also points toward the impending bulk headed for the wider Joseph Road Precinct. Should it be approved, Victoria Square's tallest tower at 28 levels would still be shadowed by taller towers already approved for the urban renewal area.
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Growland pushes Footscray's Victoria Square to new heights

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On the back of selling 90% of apartments within the first Victoria Square tower, developer <a href="/developers/growland-group">Growland</a> has launched the second stage of the development located in <a href="/new-apartments/footscray-vic-3011">Footscray's</a> Joseph Road Precinct.

Growland will now pursue the local owner-occupier market even more vigorously in order to account for the bulk of the second tower's sales, having noted a decline in foreign buyer interest of late. The newly released tower has been dubbed VS02 and will include 168 apartments, spanning levels 4 to 21.

This refocusing on the local buyer has seen a diverse number of floorplates and design options made available across VS02; the strategy allows the tower to be an attractive option for as many potential buyers as possible. Growland has also begun single bedroom apartment internals within VS02 from 61sqm, a considerably large size in relation to many other Melbourne apartment projects.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image17vic.jpg" rel="gallery-all" title="Victoria Square's second stage has been released"><img alt="" class="image-article-full-width-580px" height="829" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image17vic.jpg?itok=6SDnjxee" title="Victoria Square's second stage has been released" width="580"></a>

<figcaption>Victoria Square's second stage has been released</figcaption></figure><h2>What they say</h2>

<blockquote>
Interest from foreign buyers is slowing due to regulatory changes, so the market has adapted to meet the preferences of the local owner-occupier market, which is quickly gaining in strength. There are many aspects of a project that need special attention to cater to this demographic. Quality, diversity, and flexibility are crucial.

The scale of Victoria Square and VS02 means we can offer a significantly diverse range of residences. While Victoria Square is fantastic for young professionals, couples, and first-home buyers, there is a large range of larger apartments that are also perfect for young families.

This gives it a unique position in the market place: it will be a truly integrated community in Footscray.
<cite>Ronald Chan, CEO, Growland</cite>
</blockquote>

<blockquote>
The need to add a study or separate office to apartments has been superseded by the need for flexible work zones. We have integrated flexible nooks and activity spaces throughout the Victoria Square apartments so residents can use these for work, relaxation, or children can use them for homework,” says Kavellaris.

This has meant we can adapt the floorplates to house the bigger bedrooms and living spaces that are crucial to creating apartments that modern families can enjoy over a lifetime.
<cite>Billy Kavellaris, Managing Director, <a href="/architects/kavellaris-urban-design">Kavellaris Urban Design</a></cite>
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image22_9.jpg" rel="gallery-all" title="Amenities on show within Victoria Square"><img alt="" class="image-article-full-width-580px" height="461" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image22_9.jpg?itok=apD0YdRp" title="Amenities on show within Victoria Square" width="580"></a>

<figcaption>Amenities on show within Victoria Square</figcaption></figure>VS02's greater design diversity includes three kitchen designs, two colour schemes and a wide array of floor plates. One, two, and three-bedroom apartments are available, and include flexible breakout zones in the living spaces.

Although part of a wider six tower development designed by Kavellaris Urban Design, VS02 will carry interior finishes independent to those of the first tower. On the amenities front, the entire development will include an Australian-first outdoor running track, fitness zones, split-level dining room and a Warde Street laneway retail hub.

The release of VS02 comes as Joseph Road Precinct begins to take shape with major projects either side of Victoria Square in development. 2 Hopkins Street has begun its sales campaign, while <a href="/buildings/riverina-22-hopkins-street-footscray">22 Hopkins Street's</a> first phase is well into construction.

Victoria Square at <a href="/buildings/victoria-square-8-hopkins-street-footscray">8 Hopkins Street</a> will be among the urban renewal area's largest developments, having been granted approval for 939 dwellings.
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Growland aims for local buyers as Victoria Square's second stage is launched

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Developer Growland has purchased the 65ha site at the intersection of Derrimut and Doherty’s road in Melbourne's western growth corridor to develop a 900 lot masterplanned community with an estimated end value of $420m.
The housing development in Tarneit will feature wetlands as part of the urban landscaping. 
Ronald Chan, CEO of Growland said Tarneit represents a fantastic opportunity for buyers.
"It’s a dynamic, rapidly-evolving suburb that offers good schools, amenities, large blocks of land and quick transport links to Melbourne’s CBD, just 22km away,” he said.
“Many buyers in Tarneit are coming from Sydney and Western Sydney due to Melbourne’s relative affordability and lifestyle, which is a trend we believe will continue as Sydney land prices remain out of reach for many."
Located at the intersection of Derrimut and Doherty’s road, the site is close to schools, and less than 2km from Tarneit Train Station and a highly-anticipated local activity centre. 
The site also presents an opportunity for medium density housing in the future. 
Growland’s new Tarneit community, set to launch in November, will be rolled out across 20 stages. 
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