A long-stalled Campbelltown development site is back in play, with new plans for 139 apartments set to supersede a mixed-use scheme approved almost a decade ago but never built.

The new proposal for 28 Cordeaux Street would deliver 116 market and 23 affordable apartments in a part 14-storey building, bringing a substantial new project into a Campbelltown market where new apartment supply remains limited.

Plans have been filed over the 3,092 sqm corner site at Moore-Oxley Street, around 600 metres from Campbelltown Railway Station and the city-centre retail core.

The site already carries a mixed-use residential approval dating to 2016. Doroch Architects has now been engaged on a larger replacement scheme, which is progressing as a State Significant Development Application following a Housing Delivery Authority determination in August 2025.

The apartment mix comprises 39 one-bedroom, 72 two-bedroom and 28 three-bedroom residences. Two-bedroom apartments make up just over half of the project, while three-bedroom homes account for 20 per cent.

<img alt="First look: New 139-apartment plans revive long-stalled Campbelltown city centre site" data-entity-type="file" data-entity-uuid="136dd5b9-3791-4da6-9e31-76f533f5b4de" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Campbelltown%20da2.png?VersionId=LgOSy9nwf5u.MGswBBwaGGxuX8QpHSl_" />

Of the 139 apartments, 23 will be delivered as affordable housing under the in-fill affordable housing provisions of the Housing SEPP. The affordable component represents 15 per cent of the residential gross floor area and will be managed by a registered Community Housing Provider.

Doroch has sought to break the scale of the building into two distinct elements, with a masonry podium of around four storeys establishing the street edge before the residential tower steps back above.

The corner position has shaped that approach. Cordeaux Street faces toward the commercial and civic centre, while Moore-Oxley Street leads into the lower-scale residential neighbourhood to the south, and the design verification report describes the site as "bridging the commercial core to the north and established residential areas to the south."

The podium will be expressed predominantly in face brick, while the upper levels shift to brushed and grooved concrete cladding with darker metal detailing. Recessed sections, deep balcony edges and landscaping break down the upper form, with an approximately 11.8-metre setback to the northern boundary addressing the adjoining St Peters Anglican School.

<img alt="First look: New 139-apartment plans revive long-stalled Campbelltown city centre site" data-entity-type="file" data-entity-uuid="c8b3d2d3-c561-4bfc-a5d9-a68c0c10dac1" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Campbelltown%20da1.png?VersionId=AeAEyJU02Gk2k5noUj2StziCvdQ7fW4B" />

Campbelltown has been starved of new residential developments in the last decade.

The only other notable development set to come to market this year is ALAND's Queen Square, a mixed-use precinct on over two hectares that will comprise apartments above a vibrant ground-level retail and hospitality dining precinct.

Joel Robinson

First look: New 139-apartment plans revive long-stalled Campbelltown city centre site

First Look: Sherlock Construction pitches apartments for low-rise Deception Bay

Queensland builder-developer MAYD has revealed the first look at its major North Kirra beachfront development, lodging amended plans that reduce the number of apartments and increase the proportion of larger residences.

The project is planned across a substantial 4,742 sqm amalgamated site spanning seven lots at <a href="https://www.apartments.com.au/new-apartments/2-6-pacific-parade-bilinga-qld-4225">2-6 Pacific Parade</a> and 27-33 Golden Four Drive in Bilin​ga, directly opposite Nor​th Kirra Beach.

<a href="https://www.apartments.com.au/developers/mayd-group">MAYD</a> secured the site for $32.5 million in 2025, in what was one of the Gold Coast's largest property transactions of the year.

The development will be delivered across two stages, with the first stage carrying an estimated gross realisation value of around $360 million.

The latest amendments seek to reduce the overall apartment count and shift the project further toward the owner-occupier market, with larger residences designed for buyers wanting considerably more space than traditionally offered in a beachfront apartment.

The residential mix will include townhomes, oversized two-bedroom apartments, substantial three-bedroom residences and four-bedroom homes.

MAYD has appointed Cera Stribley to lead the architecture and interiors, with the Melbourne-based design practice drawing on the beachfront setting through a series of ocean-facing terraces and heavily landscaped balconies.

Strong horizontal forms and curved balconies will define the exterior, with subtropical landscaping integrated throughout the building to soften the built form and increase the connection between the residences and the beachfront.

The project will also include an extensive collection of resident wellness and lifestyle facilities, continuing the broader shift across the Gold Coast's luxury apartment market toward larger homes supported by resort-style amenity.

<img alt="MAYD" data-entity-type="file" data-entity-uuid="d1bcbb05-e659-4b47-8bd4-1e595315e2ad" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-27%20at%202.05.03%E2%80%AFPM.png?VersionId=jj0XEud1X1DuLt7_KyElhjMdZGOXmLHP" />

MAYD Founder Todd Mould said North Kirra was increasingly appealing to buyers attracted to the more established, lower-density character of the southern Gold Coast.

"North Kirra presents one of the most compelling luxury residential opportunities currently emerging in Australia, combining absolute beachfront with the character and authenticity that buyers are increasingly seeking, and the same sense of tight-knit community that defined Burleigh and Currumbin perhaps 10 or 15 years ago," Mould said.

"With Gold Coast Airport on its doorstep, it also offers a level of accessibility that broadens its appeal across almost every market demographic."

The project comes as the southern Gold Coast continues to attract an increasing share of high-end apartment development and buyer activity.

Kirra in particular has emerged as one of the region's more tightly held beachfront markets, with its relatively low-density character, established surf and hospitality scene and proximity to Gold Coast Airport differentiating it from the higher-density markets further north.

Mould said those characteristics had informed the approach MAYD and Cera Stribley had taken to the project.

"We've worked closely with Cera Stribley to create a vision that is deeply connected to its surroundings," he said.

"Inspired by the coastline itself, the architecture has been shaped around space, privacy and resort-style living, creating a collection of homes that reflects the next generation of luxury on the southern Gold Coast."

MOTIV Managing Director Carly Cottam, who has been appointed to market the project, said buyer attention had continued to move south along the Gold Coast.

"Purchasers who may once have defaulted to Broadbeach, Main Beach or Surfers Paradise are increasingly recognising the value of a genuine beachfront location that offers lower density, strong amenity and a more established sense of community," Cottam said.

"Kirra has a powerful combination of growing demand and genuine scarcity. Beachfront supply is inherently constrained, the area remains relatively low density, and buyers are increasingly placing a premium on locations that feel established, uncrowded and authentic rather than heavily developed."

Cottam said the proximity to Gold Coast Airport was also proving increasingly important for interstate and second-home buyers.

"Being minutes from Gold Coast Airport makes it particularly compelling for interstate buyers, frequent travellers and second-home purchasers who can access an authentic coastal lifestyle almost immediately after stepping off a flight."

The acquisition takes MAYD's active development portfolio to more than $500 million, with the North Kirra project representing one of its largest undertakings to date.

MAYD is targeting an early 2027 launch.

First look at MAYD's North Kirra mixed-use precinct

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Castle Hill, the longtime hub of the Hills District, has been one of the major beneficiaries of Sydney's Metro expansion, with improved connectivity helping drive continued population growth, development and buyer demand across the Hills District.

But despite that growth, the suburb has seen relatively few major new apartment projects brought to market over the past 18 months.

Hills District developer Reve Group is looking to fill that gap with <a href="https://www.apartments.com.au/new-apartments/nova-r-ve-castle-hill-2-garthowen-crescent-castle-hill-nsw-2154">Nova Rêve</a>, a major new mixed-use precinct on the corner of Garthowen Crescent and Old Castle Hill Road, a short walk from Castle Hill Metro Station and Castle Towers.

[smartcode_project:default project_id=152737 project_image_fid=377679]

The project will comprise three residential towers alongside a hotel, restaurants, cafes and a skybar, more than 1,600 sqm of ground-floor retail and almost an acre of landscaped gardens.

It represents the largest project undertaken by Reve Group, the development arm of the Kassis family, which has been building across the Hills District for more than 30 years through Kassis Homes.

[smartcode_project:default project_id=152737 project_image_fid=377675]

Nova Rêve also represents a significant step up from the family's first apartment development, Grand Rêve, which was delivered nearby on Garthowen Crescent.

Grand Rêve introduced larger, house-like apartment layouts and premium inclusions including Wolf and Sub-Zero appliances to the Castle Hill market.

Nova Rêve takes that approach to a precinct scale, combining the residential component with hospitality, retail and substantial public and resident landscaping.

[smartcode_project:default project_id=152737 project_image_fid=377685]

Reve Group Managing Director Sam Kassis said the project reflected the family's three decades of building in the Hills, which has evolved from trophy homes on quarter-acre blocks to larger-scale apartment development.

"Grand Rêve was our first apartment project here and it showed us what this pocket of Castle Hill could be. Nova Rêve is the refinement of that idea: not just apartments, but a place the whole suburb can use," Kassis said.

A key part of that approach is the hotel, which has been designed to operate as an amenity for the wider Castle Hill community rather than solely hotel guests.

It will include restaurants, cafes, skybars and all-day dining, alongside conference and event facilities catering to business functions, community groups and private events.

At ground level, more than 1,600 sqm of shops and cafes will open onto the surrounding streets and landscaped areas.

Almost an acre of gardens designed by Land and Form Studios will run through the precinct, incorporating pathways, seating, barbecue areas and children's play spaces.

[smartcode_project:default project_id=152737 project_image_fid=377680]

Reve Group's Romio Georges said creating an active ground plane had been central to the planning of Nova Rêve.

"There are gardens with pathways, barbecues, seating and play areas, shops and cafes opening onto the street, and a hotel with restaurants and a skybar that anyone in Castle Hill can walk into," Georges said.

The project's elevated position on one of Sydney's highest ridgelines will also provide apartments with outlooks toward the Sydney skyline, surrounding parkland and the Blue Mountains.

More than 80 per cent of the apartments will occupy corner positions, with Turner responsible for both the architecture and interiors.

&nbsp;

[smartcode_project_cta:default project_id=152737]

<h3 data-end="3697" data-section-id="q3n5ak" data-start="3672">&nbsp;</h3>
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Nova Rêve arrives as Reve Group bets on Castle Hill's next growth phase

A collection of just 25 large-format apartments and penthouses overlooking Goodwin Park is entering the Coolangatta market, with <a href="https://www.apartments.com.au/new-apartments/marea-residences-coolangatta-27-27a-dixon-street-coolangatta-qld-4225">Maréa Residences</a> combining a low-density, residential-only approach with uninterrupted park and Pacific Ocean outlooks.

Located at 27 Dixon Street, Maréa comprises three and four-bedroom residences alongside a limited number of dual-level penthouses, with the project positioned between Goodwin Park and <a href="https://www.apartments.com.au/developments/coolangatta-qld-4225">Coolangatta</a>’s coastal precinct.

Construction has commenced, with completion currently estimated for late 2027. Three-bedroom residences are priced from $1.8 million.

[smartcode_project:default project_id=150999 project_image_fid=374005]

The project has been designed around its northern outlook across the park, with the building’s architecture, landscaping and material palette intended to establish a connection with the neighbouring green space. The residences have been configured to maximise natural light and views across Goodwin Park towards the ocean.

Inside, the material palette incorporates timber, stone and brushed brass, complemented by curved detailing and ambient lighting. Kitchens and bathrooms carry the same natural material approach, while residences also include basement parking, storage and lift access.

Maréa’s penthouses are arranged over two levels and include private pools, adding another layer to the project’s focus on larger-format apartment living. Across the development, residences are configured with three or four bedrooms rather than the broader mix of smaller apartment types commonly found in larger projects.

[smartcode_project:default project_id=150999 project_image_fid=374010]

Resident amenity is concentrated at rooftop level, where landscaped entertaining terraces and pools take advantage of elevated views across Coolangatta and the Pacific Ocean.

The project has so far been particularly well received by local owner-occupiers and downsizers, according to Urban Activation Property Sales and Marketing Director Matt George, with the residential-only format, construction quality and northern park outlook among the features resonating with purchasers.

“The uninterrupted northern aspect overlooking Goodwin Park has been a key point of difference, with buyers attracted to the sense of serenity and open space the park provides, while still enjoying easy access to the ocean and being within walking distance of the lifestyle and amenities Coolangatta has to offer,” George said.

[smartcode_project:default project_id=150999 project_image_fid=374002]

“The combination of high-quality construction, a residential-only building, park outlook and proximity to the beach has resonated strongly with the local downsizer market.”

The Dixon Street address is within walking distance of Coolangatta Beach and the broader southern Gold Coast coastline, including the surf breaks at Snapper Rocks and Kirra. Coolangatta’s cafés, restaurants and retail are nearby, while Gold Coast Airport is also within close proximity.

[smartcode_project_cta:default project_id=150999]

Maréa Residences brings parkside apartments to Coolangatta

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Construction has commenced on GPT Group's $300 million office development at 32 Smith Street in Parramatta with representatives from the development team and anchor tenant QBE on hand to mark the occasion at a ground breaking ceremony last Friday.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/0d3a9232.jpg" rel="gallery-all"><img alt="L-R: Matthew Faddy, GPT Head of Office &amp; Logistics Renee Roberts, QBE Australia Pacific Chief Operating Officer Mark Curzon, Director at Fender Katsalidis. Image: Supplied" class="image-article-full-width-580px" height="451" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/0d3a9232.jpg?itok=grpuRi-B" title="L-R: Matthew Faddy, GPT Head of Office &amp; Logistics Renee Roberts, QBE Australia Pacific Chief Operating Officer Mark Curzon, Director at Fender Katsalidis. Image: Supplied" width="580"></a>

<figcaption>L-R: Matthew Faddy, GPT Head of Office &amp; Logistics Renee Roberts, QBE Australia Pacific Chief Operating Officer Mark Curzon, Director at Fender Katsalidis. Image: Supplied</figcaption></figure>The 29-storey tower has been designed by Fender Katsalidis Architects (FKA) and joins the growing chorus of projects reinvigorating Parramatta and reinforcing its credentials as a design-led city.

Located on a 2,439 sqm gateway site on the corner of Smith and Phillip streets, 32 Smith Street, is just a stone's throw away from the $1.2 billion Riverbank cultural and entertainment precinct, and the $2 billion Parramatta Square.

Parramatta Square represents NSW's largest urban renewal project and will upon completion, provide new chambers for Parramatta City Council, a public library and a vertical campus for Western Sydney University.

These projects,together with pother major commercial and residential projects, including the restoration of the historic, 700-seat Roxy Theatre are leading the charge for Parramatta as it sets its sights on becoming Sydney’s second CBD. 

On the design front, FKA have conceived a tower which it says gracefully opens up the site’s ground level to the public with a set-back podium and two softly rounded, pebble-like forms that encourage pedestrian usage.

According to FKA, the tower is simple in form and has been shaped as a building in the round, with its curved pebble form reducing glare and wind to create a "friendly sculptural tower."

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/fkmed_17020_6262.jpg" rel="gallery-all"><img alt="32 Smith Street's forecourt. Image: Supplied" class="image-article-full-width-580px" height="425" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/fkmed_17020_6262.jpg?itok=VZacbr8g" title="32 Smith Street's forecourt. Image: Supplied" width="580"></a>

<figcaption>32 Smith Street's forecourt. Image: Supplied</figcaption></figure>The Fender Katsalidis design was selected from a competitive jury process led by the Parramatta City Council with its sense of civic contribution amongst the design's strong points.

The tower is imagined as a glazed form which rises above this civic ground level, creating what will become the most translucent building on the Parramatta skyline.

32 Smith Street has also been designed with an eye on the future. Its car parking is raised 12m above ground, to a full-height storey, allowing for future conversion to commercial programme.

Located above the car parking is an “oasis level” featuring an outdoor terrace that provides views to the Parramatta River, as well as a datum which responds to the existing scale of the street wall, highlighting the base of the tower.

At its summit, the building is crowned by a tree-lined open-air terrace, allowing tenants elevated views of Parramatta River and the emerging Parramatta skyline beyond.

Insurer QBE will move into the building as its major tenant, when it is completed in late-2020.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/fkmed_17020_6266.jpg" rel="gallery-all"><img alt="32 Smith Street's street level interface. Image: Supplied" class="image-article-full-width-580px" height="420" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/fkmed_17020_6266.jpg?itok=TqahkZNf" title="32 Smith Street's street level interface. Image: Supplied" width="580"></a>

<figcaption>32 Smith Street's street level interface. Image: Supplied</figcaption></figure><h2>What they say...</h2>

<blockquote>
“GPT is excited to be delivering such a well-designed and future thinking asset into Parramatta. 32 Smith will be Parramatta’s standout office building and will play an important role in the transformation of the Parramatta CBD that is now underway.”

- Matthew Faddy, GPT’s Head of Office &amp; Logistics
</blockquote>

 

<blockquote>
 “Parramatta is currently undergoing a marvellous urban renewal and it’s notable for the quality of design on a number of significant cultural and commercial projects. 

We are extremely proud of this project and believe it makes a significant contribution to the design-led renewal of Parramatta. Both the City of Parramatta and the NSW Government are driving this with a strong vision for the city to become a world-class business, arts and education centre with excellent design underpinning the emerging precinct.

We recognised the way pedestrians currently move around the site, which is on Parramatta’s primary north–south axis, and wanted to both open up the corner and provide a strong visual connection to the river.

The pedestrian flow-lines began to shape the podium into soft, pebble-like forms. These open up the river vista and create an impressive north-facing urban ‘room’, an open-air gathering space given shelter and shade by the building’s main tower form.

We worked hard at transforming the existing street wall into one cohesive, dynamic public realm and commercial environment.”

- Mark Curzon, Fender Katsalidis director
</blockquote>

 
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Laurence Dragomir

32 Smith Street's construction continues the rise of Parramatta

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The real estate investment trust, GPT Group has announced it will sell its 50 per cent share of the MLC Centre in Sydney’s central business district.
It is speculated the stake could fetch $800 million. It has a $725 million book value.
The proceeds will be directed to new office and residential towers at Melbourne Central shopping centre and at Parramatta.
GPT chief Bob Johnston said the group’s investment in the MLC centre had delivered investors an “exceptional” return.
The sale will see GPT’s Sydney office exposure fall from 65 per cent to 60 per cent.
It will lift its Melbourne exposure from 30 per cent to 34 per cent.
<img src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,q_auto:good/https://s3-ap-southeast-2.amazonaws.com/po.images/2019/1/17/MLC2.jpg" alt="">
Shares in GPT closed flat at $5.53 yesterday. 
GPT jointly owns MLC Centre with office landlord specialist Dexus who paid $722 million in 2017 when it was sold by QIC.
In 2011 GPT had offered to sell its half stake in Sydney’s iconic MLC Centre to their then co-owner QIC.
In its 2010 annual results, the group’s share of the 67-storey, Harry Seidler-designed building was valued at $368 million.
The MLC Centre was built by Lend Lease in 1978. GPT bought a 20% share in 1990.
In 1996 GPT increased its share by 15% and QIC bought a 25% stake following MLC selling a 40% interest in the building.
In 1997, GPT and QIC picked up the remaining 40% held by MLC to become equal owners of the building.
Dexus chief executive Darren Steinberg says the property trust will consider buying the other half of Sydney’s MLC Centre.
 
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jchancellor-FAypfDUnLy

Half of Harry Seidler's MLC Centre to be sold by GPT

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Heavyweight GPT is progressing with plans for a substantial overhaul of the lobby of its Melbourne Central Tower. 

Designed by COX Architecture, the $35m upgrade would re-instate the corner of Elizabeth and Little Lonsdale Streets as one of the primary points of access into the building, removing interventions introduced during upgrades to the centre over a decade ago.

The upgrade will dramatically change the Elizabeth Street streetscape and how people move in and around the site, while also retaining and celebrating the 90's architecture, characterised by the space frame canopy.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/mct-render-5-tmb.jpg" rel="gallery-all" title="Melbourne Central's reconfigured retail laneway. Image: Scharp"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/mct-render-5-tmb.jpg?itok=7VlTMeKY" title="Melbourne Central's reconfigured retail laneway. Image: Scharp" width="580"></a>

<figcaption>Melbourne Central's reconfigured retail laneway. Image: Scharp</figcaption></figure>Included as part of the works are the following key elements:

<ul>
<li>The realignment of the entry, and the creation of new retail opportunities and a 'third space' to refresh and reset.</li>
	<li>Interactive media &amp; LED walls streaming live content and multimedia artwork, as part of the welcome experience for visitors.</li>
	<li>An amphitheatre designed for collaboration, the exchange of business ideas, or a space to enjoy a morning coffee.</li>
	<li>A flexible working hub that is envisaged as a dynamic place to meet with connections to the amphitheatre and supplemented by business facilities.</li>
	<li>Providing an expanded and consolidated premium retail offering catering to new retail operators, in addition to a high-quality lobby barista on-site at the Tower.</li>
</ul>
The existing 65,000 sqm tower - designed by the late Kisho Kurokawa in association with Bates Smart - was completed in 1991, and currently accommodates major tenants including ME Bank and NBN Co, who account for approximately 40% of the office space.

GPT is also seeking a pre-commitment for an office tower at 300 Lonsdale Street, estimated to be worth around $100m.

The 13-storey development has been designed by Woods Bagot to provide 26,000 sqm NLA of A Grade office space, to be built above the existing Melbourne Central retail centre.

Whether the design as illustrated in the renders below is still current hasn't been confirmed, they at least provide a good indication of the location and breadth of development expected.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/300lonsdale.jpg" rel="gallery-all" title="300 Lonsdale Street awaiting a pre-commitment. Images: Point Polaris + Equity DM"><img alt="" class="image-article-full-width-580px" height="336" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/300lonsdale.jpg?itok=vfO9uwNd" title="300 Lonsdale Street awaiting a pre-commitment. Images: Point Polaris + Equity DM" width="580"></a>

<figcaption>300 Lonsdale Street awaiting a pre-commitment. Images: Point Polaris + Equity DM</figcaption></figure>Combined, these projects would form the basis of a projected $200m capital works program that GPT are embarking on at its retail and commercial asset.

The lobby upgrade represents a growing trend among owners seeking to refresh existing commercial assets in response to the latest and emerging trends within workplace design and a competitive commercial office market.

Additionally, the new wave of CBD commercial office developments such as 477 Collins Street, 80 Collins Street, Collins Arch and 405 Bourke Street is putting further pressure on existing stock to remain relevant.

Other commercial buildings set for major upgrades to their lobbies and foyers include 100 Queen Street (upon ANZ 's relocation to Docklands next year), 35 Collins Street, 459 Collins Street and 530 Collins Street to name a few.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/18_collins-place-banner.jpg" rel="gallery-all" title="35 Collins Street lobby upgrade. Image: Armitage Jones"><img alt="" class="image-article-full-width-580px" height="326" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/18_collins-place-banner.jpg?itok=evy05jOr" title="35 Collins Street lobby upgrade. Image: Armitage Jones" width="580"></a>

<figcaption>35 Collins Street lobby upgrade. Image: Armitage Jones</figcaption></figure>There is an increasing focus on maximising street presence and retail opportunities, improving the arrival and welcome experience, and providing quality end-of-trip and business facilities.

Works are due to commence on the Melbourne Central Tower lobby upgrade this year with completion slated for 2019.

Lead Image: Scharp
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It's Back to the Future for Melbourne Central Tower's lobby upgrade

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GPT Group will offer free wi-fi to shoppers at its Melbourne Central and Casuarina Square retail centres in exchange for their data through a partnership with Australian retail analytics startup SkyFii.
GPT Group had previously rolled out the wi-fi offering at two of its other centres - MLC Centre in February this year and Rouse Hill Town Centre last August.
SkyFii’s technology tracks the movements and behaviour of registered and unregistered users through in-store networks.
Data collected through the company’s platform can be integrated with a client’s point of sale or CRM systems, while targeted messages can be sent to customers in real-time through wi-fi, SMS, email or app-based push notifications.
The data collected through the service will be anonymous in most cases.
“It allows [GPT] to provide a reliable, efficient and secure service to its customers by giving them access to a state-of-the-art wi-fi network. It makes shopping more pleasant and provides retailers with a key benefit for retailers being increased time spent in a centre,” Skyfii chief executive Wayne Arthur told itnews.com.au.
Wayne Arthur holds the prospect of rollouts across GPT's 16 shopping centres .
SkyFii, which was founded in late 2011, offers its services across Brazil, South Africa, Indonesia and Australia.
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