<a href="https://www.apartments.com.au/developments/broadbeach-qld-4218">Broadbeach</a> offers plenty of reasons to live vertically, but moving from a substantial family home into an apartment can expose the compromises of high-density living. Privacy, room for guests and usable living space tend to matter more when an apartment is intended as a permanent home rather than an occasional coastal base.

A typical residential floor at <a href="https://www.apartments.com.au/new-apartments/the-eveleigh-broadbeach-7-9-surf-parade-broadbeach-qld-4218">The Eveleigh</a>, on Surf Parade,&nbsp;contains just four apartments. The 94-residence development by <a href="https://www.apartments.com.au/developers/hirsch-faigen">Hirsch &amp; Faigen</a> is predominantly made up of expansive three-bedroom homes, with a limited collection of half-floor penthouses above.

Across the apartment floors, <a href="https://www.apartments.com.au/architects/rothelowman">Rothelowman</a> has used the relatively limited number of residences to give each home greater access to natural light and outlook. Living spaces extend towards full-height glazing, while a series of bay windows frame selected views across the Pacific Ocean, city and hinterland rather than treating the building edge as a continuous wall of glass.

&nbsp;

[smartcode_project:default project_id=149670 project_image_fid=360965]

“The apartment floors deliver a collection of homes that embrace controlled outlook via a series of bay windows deliberately framing moments of view,” Rothelowman Director Kim Lowman said.

From outside, those projecting forms contribute to the tower’s faceted profile. Strong horizontal and vertical elements establish its proportions, while the changing position of the sun alters the light, shadow and reflection across the façade throughout the day.

The same attention moves inside the apartments, where the material palette combines warm timber, natural stone, metallic detailing and softer curved forms. Kitchens sit within the main living zone, with stone island benches, integrated joinery and European appliances, before the living areas extend towards the glazing and the outlook.

&nbsp;

[smartcode_project:default project_id=149670 project_image_fid=360981]

Three genuine bedrooms provide room to accommodate family and guests, while two secure car spaces and storage address some of the practical considerations that can become more noticeable when moving from a larger home. Feedback from the display suite has centred on the warmth and restraint of the interiors, with buyers commenting that the residences feel like homes rather than conventional coastal apartments.

A limited collection of half-floor penthouses occupies the upper levels, increasing the scale of the living spaces and adding private balconies and elevated finishes. From this position, the outlook extends between the ocean and hinterland.

Outside the private residences, The Eveleigh separates its shared spaces between the podium and rooftop. The podium is centred on wellness, with subtropical landscaping surrounding a swimming pool and pool terrace, yoga garden, private gymnasium, sauna and hot and cold plunge facilities. Landscaped retreats and pavilions provide additional places to sit away from the main recreation areas.

&nbsp;

[smartcode_project:default project_id=149670 project_image_fid=360966]

Higher in the building, a rooftop pavilion and private dining suite sit alongside resident lounge, barbecue and outdoor dining areas, opening towards panoramic views across the ocean, city and hinterland.

“Buyers are no longer just looking for an apartment, but a lifestyle where they can relax, reset, and enjoy a balanced way of living,” Hirsch &amp; Faigen Director of Sales Matt George said.

Interest to date has come from established owner-occupiers and interstate lifestyle purchasers, including buyers planning a future move to the Gold Coast. Many are coming from larger homes and want to reduce ongoing maintenance without giving up space for family and guests, privacy, two car spaces or the ability to entertain at home.

&nbsp;

[smartcode_project:default project_id=149670 project_image_fid=360969]

Much of that daily life can also take place beyond the building without requiring a drive. Kurrawa Beach and Pratten Park are an easy walk from Surf Parade, while Pacific Fair, Oracle Boulevard, The Oasis, restaurants, cafés, entertainment and public transport are also within walking distance.

The Eveleigh is Hirsch &amp; Faigen's fourth Gold Coast development since entering the market in 2021, following The Hemingway at Palm Beach, The Emerson at Kirra and Yves at Mermaid Beach. Each of the preceding projects sold out before completion.

“Broadbeach had been on our radar throughout our time operating on the Gold Coast,” the developer said. “Following our projects in Palm Beach, Kirra and Mermaid Beach, Broadbeach represented the natural next step for the business.”

The Surf Parade site brought together proximity to the beach, protected coastal outlooks and walkability to dining, shopping and recreation. Hirsch &amp; Faigen also identified the street as an emerging premium residential address, with enough separation from Broadbeach's busier destinations to retain a quieter environment at home.

The Eveleigh is now under construction by Maxcon, with completion forecast for mid-2028. Three-bedroom residences are currently available from $2.87 million.

[smartcode_project_cta:default project_id=149670]

Joel Robinson

The Eveleigh brings house-like apartments to Broadbeach

A long-stalled Campbelltown development site is back in play, with new plans for 139 apartments set to supersede a mixed-use scheme approved almost a decade ago but never built.

The new proposal for 28 Cordeaux Street would deliver 116 market and 23 affordable apartments in a part 14-storey building, bringing a substantial new project into a Campbelltown market where new apartment supply remains limited.

Plans have been filed over the 3,092 sqm corner site at Moore-Oxley Street, around 600 metres from Campbelltown Railway Station and the city-centre retail core.

The site already carries a mixed-use residential approval dating to 2016. Doroch Architects has now been engaged on a larger replacement scheme, which is progressing as a State Significant Development Application following a Housing Delivery Authority determination in August 2025.

The apartment mix comprises 39 one-bedroom, 72 two-bedroom and 28 three-bedroom residences. Two-bedroom apartments make up just over half of the project, while three-bedroom homes account for 20 per cent.

<img alt="First look: New 139-apartment plans revive long-stalled Campbelltown city centre site" data-entity-type="file" data-entity-uuid="136dd5b9-3791-4da6-9e31-76f533f5b4de" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Campbelltown%20da2.png?VersionId=LgOSy9nwf5u.MGswBBwaGGxuX8QpHSl_" />

Of the 139 apartments, 23 will be delivered as affordable housing under the in-fill affordable housing provisions of the Housing SEPP. The affordable component represents 15 per cent of the residential gross floor area and will be managed by a registered Community Housing Provider.

Doroch has sought to break the scale of the building into two distinct elements, with a masonry podium of around four storeys establishing the street edge before the residential tower steps back above.

The corner position has shaped that approach. Cordeaux Street faces toward the commercial and civic centre, while Moore-Oxley Street leads into the lower-scale residential neighbourhood to the south, and the design verification report describes the site as "bridging the commercial core to the north and established residential areas to the south."

The podium will be expressed predominantly in face brick, while the upper levels shift to brushed and grooved concrete cladding with darker metal detailing. Recessed sections, deep balcony edges and landscaping break down the upper form, with an approximately 11.8-metre setback to the northern boundary addressing the adjoining St Peters Anglican School.

<img alt="First look: New 139-apartment plans revive long-stalled Campbelltown city centre site" data-entity-type="file" data-entity-uuid="c8b3d2d3-c561-4bfc-a5d9-a68c0c10dac1" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Campbelltown%20da1.png?VersionId=AeAEyJU02Gk2k5noUj2StziCvdQ7fW4B" />

Campbelltown has been starved of new residential developments in the last decade.

The only other notable development set to come to market this year is ALAND's Queen Square, a mixed-use precinct on over two hectares that will comprise apartments above a vibrant ground-level retail and hospitality dining precinct.

First look: New 139-apartment plans revive long-stalled Campbelltown city centre site

First Look: Sherlock Construction pitches apartments for low-rise Deception Bay

Queensland builder-developer MAYD has revealed the first look at its major North Kirra beachfront development, lodging amended plans that reduce the number of apartments and increase the proportion of larger residences.

The project is planned across a substantial 4,742 sqm amalgamated site spanning seven lots at <a href="https://www.apartments.com.au/new-apartments/2-6-pacific-parade-bilinga-qld-4225">2-6 Pacific Parade</a> and 27-33 Golden Four Drive in Bilin​ga, directly opposite Nor​th Kirra Beach.

<a href="https://www.apartments.com.au/developers/mayd-group">MAYD</a> secured the site for $32.5 million in 2025, in what was one of the Gold Coast's largest property transactions of the year.

The development will be delivered across two stages, with the first stage carrying an estimated gross realisation value of around $360 million.

The latest amendments seek to reduce the overall apartment count and shift the project further toward the owner-occupier market, with larger residences designed for buyers wanting considerably more space than traditionally offered in a beachfront apartment.

The residential mix will include townhomes, oversized two-bedroom apartments, substantial three-bedroom residences and four-bedroom homes.

MAYD has appointed Cera Stribley to lead the architecture and interiors, with the Melbourne-based design practice drawing on the beachfront setting through a series of ocean-facing terraces and heavily landscaped balconies.

Strong horizontal forms and curved balconies will define the exterior, with subtropical landscaping integrated throughout the building to soften the built form and increase the connection between the residences and the beachfront.

The project will also include an extensive collection of resident wellness and lifestyle facilities, continuing the broader shift across the Gold Coast's luxury apartment market toward larger homes supported by resort-style amenity.

<img alt="MAYD" data-entity-type="file" data-entity-uuid="d1bcbb05-e659-4b47-8bd4-1e595315e2ad" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-27%20at%202.05.03%E2%80%AFPM.png?VersionId=jj0XEud1X1DuLt7_KyElhjMdZGOXmLHP" />

MAYD Founder Todd Mould said North Kirra was increasingly appealing to buyers attracted to the more established, lower-density character of the southern Gold Coast.

"North Kirra presents one of the most compelling luxury residential opportunities currently emerging in Australia, combining absolute beachfront with the character and authenticity that buyers are increasingly seeking, and the same sense of tight-knit community that defined Burleigh and Currumbin perhaps 10 or 15 years ago," Mould said.

"With Gold Coast Airport on its doorstep, it also offers a level of accessibility that broadens its appeal across almost every market demographic."

The project comes as the southern Gold Coast continues to attract an increasing share of high-end apartment development and buyer activity.

Kirra in particular has emerged as one of the region's more tightly held beachfront markets, with its relatively low-density character, established surf and hospitality scene and proximity to Gold Coast Airport differentiating it from the higher-density markets further north.

Mould said those characteristics had informed the approach MAYD and Cera Stribley had taken to the project.

"We've worked closely with Cera Stribley to create a vision that is deeply connected to its surroundings," he said.

"Inspired by the coastline itself, the architecture has been shaped around space, privacy and resort-style living, creating a collection of homes that reflects the next generation of luxury on the southern Gold Coast."

MOTIV Managing Director Carly Cottam, who has been appointed to market the project, said buyer attention had continued to move south along the Gold Coast.

"Purchasers who may once have defaulted to Broadbeach, Main Beach or Surfers Paradise are increasingly recognising the value of a genuine beachfront location that offers lower density, strong amenity and a more established sense of community," Cottam said.

"Kirra has a powerful combination of growing demand and genuine scarcity. Beachfront supply is inherently constrained, the area remains relatively low density, and buyers are increasingly placing a premium on locations that feel established, uncrowded and authentic rather than heavily developed."

Cottam said the proximity to Gold Coast Airport was also proving increasingly important for interstate and second-home buyers.

"Being minutes from Gold Coast Airport makes it particularly compelling for interstate buyers, frequent travellers and second-home purchasers who can access an authentic coastal lifestyle almost immediately after stepping off a flight."

The acquisition takes MAYD's active development portfolio to more than $500 million, with the North Kirra project representing one of its largest undertakings to date.

MAYD is targeting an early 2027 launch.

First look at MAYD's North Kirra mixed-use precinct

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Castle Hill, the longtime hub of the Hills District, has been one of the major beneficiaries of Sydney's Metro expansion, with improved connectivity helping drive continued population growth, development and buyer demand across the Hills District.

But despite that growth, the suburb has seen relatively few major new apartment projects brought to market over the past 18 months.

Hills District developer Reve Group is looking to fill that gap with <a href="https://www.apartments.com.au/new-apartments/nova-r-ve-castle-hill-2-garthowen-crescent-castle-hill-nsw-2154">Nova Rêve</a>, a major new mixed-use precinct on the corner of Garthowen Crescent and Old Castle Hill Road, a short walk from Castle Hill Metro Station and Castle Towers.

[smartcode_project:default project_id=152737 project_image_fid=377679]

The project will comprise three residential towers alongside a hotel, restaurants, cafes and a skybar, more than 1,600 sqm of ground-floor retail and almost an acre of landscaped gardens.

It represents the largest project undertaken by Reve Group, the development arm of the Kassis family, which has been building across the Hills District for more than 30 years through Kassis Homes.

[smartcode_project:default project_id=152737 project_image_fid=377675]

Nova Rêve also represents a significant step up from the family's first apartment development, Grand Rêve, which was delivered nearby on Garthowen Crescent.

Grand Rêve introduced larger, house-like apartment layouts and premium inclusions including Wolf and Sub-Zero appliances to the Castle Hill market.

Nova Rêve takes that approach to a precinct scale, combining the residential component with hospitality, retail and substantial public and resident landscaping.

[smartcode_project:default project_id=152737 project_image_fid=377685]

Reve Group Managing Director Sam Kassis said the project reflected the family's three decades of building in the Hills, which has evolved from trophy homes on quarter-acre blocks to larger-scale apartment development.

"Grand Rêve was our first apartment project here and it showed us what this pocket of Castle Hill could be. Nova Rêve is the refinement of that idea: not just apartments, but a place the whole suburb can use," Kassis said.

A key part of that approach is the hotel, which has been designed to operate as an amenity for the wider Castle Hill community rather than solely hotel guests.

It will include restaurants, cafes, skybars and all-day dining, alongside conference and event facilities catering to business functions, community groups and private events.

At ground level, more than 1,600 sqm of shops and cafes will open onto the surrounding streets and landscaped areas.

Almost an acre of gardens designed by Land and Form Studios will run through the precinct, incorporating pathways, seating, barbecue areas and children's play spaces.

[smartcode_project:default project_id=152737 project_image_fid=377680]

Reve Group's Romio Georges said creating an active ground plane had been central to the planning of Nova Rêve.

"There are gardens with pathways, barbecues, seating and play areas, shops and cafes opening onto the street, and a hotel with restaurants and a skybar that anyone in Castle Hill can walk into," Georges said.

The project's elevated position on one of Sydney's highest ridgelines will also provide apartments with outlooks toward the Sydney skyline, surrounding parkland and the Blue Mountains.

More than 80 per cent of the apartments will occupy corner positions, with Turner responsible for both the architecture and interiors.

&nbsp;

[smartcode_project_cta:default project_id=152737]

<h3 data-end="3697" data-section-id="q3n5ak" data-start="3672">&nbsp;</h3>
</main>

Nova Rêve arrives as Reve Group bets on Castle Hill's next growth phase

Flinders Street Station

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Flinders Street Station occupies the equivalent of two city blocks, occupying the site bordered by Flinders Street to the north and the Yarra River to the south. The site extends from Swanston Street on its eastern ground level border all the way to Queen Street in the west.

The first train station on the current Flinders Street Station site was called Melbourne Terminus. The original station was comprised of a collection of weatherboard sheds. Melbourne Terminus opened on the 12 of September 1854 and was the first steam railway station in Australia. Thousands of people attended the opening day to see not only Victoria’s, but also Australia’s, first public steam train, which travelled from Sandridge (now Port Melbourne) to the Melbourne Terminus station at Flinders Street.

In 1889 a worldwide design competition was held for a new railway station to be built. The new building, planned to replace the old sheds, was to be a grand edifice befitting marvelous Melbourne, which was then the largest city in Australia. Two Victorian Railway Officials, JW Fawcett and HPC Ashworth who entered under the syndicate name ‘Green Light’, were awarded the first prize of £500 in 1900. Their French renaissance style station included a large domed entrance and a clock tower.

Construction commenced in 1900, while the final design of station building was still in development. The foundations of the main building were completed in 1903. In 1904 the Railway Commissioners made changes to the original design, leading to the construction of individual roofs over each platform instead of a series of arched roofs over the concourse as originally planned. Additionally to increase office space, a fourth storey was added to the main building.

In 1905 work began on the massive station building itself, starting at the west end and progressing towards the grand entrance and dome at the south-west corner of Flinders and Swanston Streets. The grand edifice was designed to have a stone facade, however cost cutting led to use of red brick with cement render details (blood and bandage). Grey granite from Harcourt, Victoria was used on the Flinders Street side at ground level "in view of the importance of this great public work". Design changes that omitted the concourse roof as previously described, saw the southern facade of the main building above ground level constructed of a lightweight timber frame, clad with zinc sheets scored into large blocks and painted red, giving the appearance of large bricks to replace what would have been open balconies under the roof.

Work on the dome started in 1906. Eleven platforms were completed in 1907 with another two added (Platforms 12 and 13) east of Swanston Street in 1909. Completion and the official opening of the station took place in 1910.

The building is three storeys high at the higher concourse/Swanston Street end, and four at the lower Elizabeth Street/platform end.

A number of ticket windows were located at each entry point, with services such as a restaurant, a country booking office, lost luggage and a visitors help booth at concourse or platform level.

A number of shops and leasable spaces were provided. Some of these shops were on the concourse, and many were along the Flinders Street frontage, some were lower than street level and were accessible by stairs, creating a fifth/basement level. The basement store beside the main entrance has been occupied by a hat store since 1910, known as 'City Hatters', since 1933.

The top three storeys of the main building contain a large number of rooms, particularly along the Flinders Street frontage, with the majority designated for use by the railway, although some were leasable spaces. Most of the top floor of the station was purpose built and occupied by the Victorian Railway Institute. This area included a library, a gym and a lecture hall, which was later used as a ballroom. In recent times, these rooms have been abandoned and have been slowly decaying for decades.

Electric trains were introduced in 1919. By 1926 Flinders Street Station was the world's busiest suburban railway station and it still is in the southern hemisphere. Infrastructure such as the Degraves Street subway, which is part of Flinders Street Station, was extended to the north side of Flinders Street in 1954. In March 1966 platform one was extended to reach a length of 708 metres, making it the fourth longest railway station platform in the world.

Flinders Street Station has over time become Melbourne’s most recognizable landmark and perhaps Melbourne’s most definitive icon. Not surprisingly, it has been listed on the Victorian Heritage Act and by the National Trust.

In 2011 the former Victorian Liberal Government launched an <a href="/news/public-transport-architecture-seagull-on-a-hot-chip-thoughts-on-flinders-street-station-competition-entries">international design competition</a> to rejuvenate and restore this grand edifice. In 2013 architects HASSELL + Herzog &amp; de Meuron were chosen as the winners.

Let’s hope that the Melbourne catchphrase, ‘meet me under the clocks’ under the grand entrance at the corner of Flinders and Swanston Streets, continues for many more years, and that the station restoration and rejuvenation starts sooner rather than later.

<a href="http://www.heraldsun.com.au/news/victoria/flinders-st-station-project-going-off-the-rails/story-fni0fit3-1227174184017?sv=d402b598f81dab90d9ba8480c074803c&amp;utm_source=Herald%20Sun&amp;utm_medium=email&amp;utm_campaign=editorial&amp;net_sub_uid=6353763">The current situation (government assesses redevelopment).</a>

Peter Maltezos operates <a href="http://thecollectormm.com.au/">The Collector's Marvellous Melbourne</a>, a website dedicated to Melbourne's built environment which maintains a vast image collection of Melbourne, both past and present.
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thecollector

Flinders Street Station: Melbourne's most popular iconic landmark

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Recently the Melbourne media has reported that the winning design for the <a href="/news/public-transport-architecture-seagull-on-a-hot-chip-thoughts-on-flinders-street-station-competition-entries">Flinders Street Station Design Ideas Competition</a> by Hassell and Herzog &amp; De Meuron would cost a whopping $2 billion to build. Naturally this has drawn many to question the wisdom in undertaking the design competition in the first place. After all if we cannot afford to build it, what is the point?

Firstly some background. Launched in November 2011, the competition with total prize money of $1 million attracted 117 entrants both local and international. The process was in two stages with six entrants being shortlisted to further develop their schemes. The public was invited to engage in the competition via a website survey and voting process which considered the following criteria:

<ul>
<li>Overall design merit</li>
	<li>Transport Function</li>
	<li>Cultural Heritage and Iconic Status</li>
	<li>Urban Design and precinct Integration</li>
</ul>
The Jury panel to determine the final outcome of the competition was led by the Victorian Government Architect and was made up of various experts on transport, heritage, finance and Architecture. They also (to the criticism of many) included a non-expert, chef George Calombaris who was included as a ‘notable Victorian’. In addition to the criteria put to the public, the Jury also had to evaluate two additional criteria:

<ul>
<li>the development delivery</li>
	<li>value for money.</li>
</ul>
So did the Victorian taxpayer get value for money out of the Flinders Street Station Competition if the final design might cost $2 billion? Absolutely yes! Even if the winning design is never built the $1.6 million spent is some of the hardest working taxpayer dollars that the government has spent.

Here is why:

<h2>The value of professional advice</h2>

The $1.6 million bought a massive amount of professional advice. Under ordinary circumstance the same advice would have likely cost over $11 million.

Warwick Mihaly on <a href="http://panfilocastaldi.wordpress.com/2013/08/09/vote-flinders-street-conclusion/">Panfilocastaldi</a> did the following rough calculation on the hours spent by architects.

<ul>
<li>Total Prize money = $1,000,000</li>
	<li>Competition organisation = $600,000*</li>
	<li>Total competition cost = $1,600,000*</li>
</ul>
*source Herald Sun report of $1.6 mil total competition cost

<ul>
<li>Number of Stage 1 entrants = 117</li>
	<li>Average time spent on each Stage 1 entry = 400 hours</li>
	<li>Number of Stage 2 shortlisted entrants = 6</li>
	<li>Average time spent on each Stage 2 entry = 3,000 hours</li>
	<li>Total time spent by all entrants = 64,800 hours</li>
	<li>Average value of architects’ time = $180 / hour</li>
	<li>Total value of architects’ time = $11,664,000</li>
</ul>
<h2>The value of artistic endeavour</h2>

How much would it cost to commission 10 of the world’s best painters or sculptors to each prepare a substantial piece of work? Once you then add in 108 other artists from around the country it would clearly be substantially more than a mere $1.6 mil.

As a comparison the federal Government in 1973 purchased a single Jackson Pollock painting Blue Poles. The price paid by the federal government in 1973 equates to approximately 10.9 million dollars in today’s currency. I would argue that the work of Zaha Hadid (just one of the entrants) is at least as influential in the architecture world as Jackson Pollock’s work in the art world. If we are serious about artistic endeavour we need to invest in a wide variety of art forms.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/pollock-blue-poles.jpg" rel="gallery-all" title="Blue Poles by Jackson Pollock"><img alt="" class="image-article-full-width-580px" height="253" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/pollock-blue-poles.jpg?itok=9XRU3hLx" title="Blue Poles by Jackson Pollock" width="580"></a>

<figcaption>Blue Poles by Jackson Pollock</figcaption></figure>To take another example of an artistic endeavour, the State and Federal Government both pour substantial amounts of fund into the film industry.

<blockquote>
In 2005-06, the Australian Government provided $140 million in funding for film and video, and state and territory governments contributed $75.4 million.
<cite><a href="http://www.australiacouncil.gov.au/resources/reports_and_publications/subjects/funding/funding_of_film_and_video">Australia Council: Funding of film and video</a></cite>
</blockquote>

I am not for a moment suggesting that this support is a poor investment, but rather highlighting how comparatively small the investment in the architectural competition by comparison. Indeed given that the final six designs all featured animated fly throughs, there is no reason why this couldn’t have been partly funded within this larger budget.

To make even more out of the money invested in this competition, a physical travelling exhibition should be established to showcase the cutting edge work. Only a fraction of the design proposals have been seen by the vast majority of the public and this is therefore a golden opportunity to further the value of the competition.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/hassel-and-herzog-de-meuron.jpg" rel="gallery-all" title="An Image from the winning design by Hassel and Herzog &amp; De Meuron. Image © Hassell Studio"><img alt="" class="image-article-full-width-580px" height="331" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/hassel-and-herzog-de-meuron.jpg?itok=7CPjRxGB" title="An Image from the winning design by Hassel and Herzog &amp; De Meuron. Image © Hassell Studio" width="580"></a>

<figcaption>The winning design by Hassel and Herzog &amp; De Meuron. Image © Hassell Studio</figcaption></figure><h2>The value of a broad community discussion</h2>

How much would a 19,000 person focus group to discuss the future of Flinders Street Station have cost? I honestly don’t know but I would think at least $50 per person ($950,000 total) under normal industry circumstances would be a starting point. As part of the competition the community were offered the opportunity to provide their feedback on 6 potential designs. Their opinions were not moderated and the report that was generated provides a great deal of feedback for a way forward.

<h2>The value of a long term vision</h2>

Even if we cannot afford to start building today, there is an inherent value about having a long term plan for our most important landmark. Flinders Street Station is not going anywhere. It will likely be around beyond the lifetime of anyone living today. If we refine the plan further, or if we pursue a new design in the future based on what we have learnt from this process, it will still have been worthwhile.

<h2>A final word to the Cynics</h2>

There are some who say that architects were just ‘in it’ for themselves and that this competition was just a method of handing architects money. There is categorical proof that this is not the case. Even the winner will likely have lost money on this competition having been paid $500k. The numbers just don’t stack up. The number of hours put in to generate the quality required far outstrips the prize. It is the equivalent of saying doctors who volunteer in third world countries are only doing it for the free flights and accommodation.

So why did architects participate? There are many reasons. The big firms are definitely in it to win it. It might strengthen their ability to be given other projects or raise their profile. For the small architects it is far more about participating in the culture of architecture than being a sensible business decision. Architects feel a duty to the built environment. For them it is about being part of the discussion, providing alternate possibilities and helping to ensure that the winning design is the best by being compared with the rest.

PS - If I still haven’t convinced you that it was worth spending $1.6 million on the competition, perhaps we could just shorten the 8 Kilometre East West Link tunnel by just 160 Centimetres and get that money back! In fact we could scrap the entire $18 billion East West Link Project and finance the construction of Flinders Street Station and eight other major projects like it for the same price! If you are concerned about a waste of money, start there!

Michael Smith is Director of Melbourne architecture firm <a href="http://redblackarch.com.au/">Atelier Red + Black</a>. This article originally appeared on <a href="http://theredandblackarchitect.wordpress.com/">The Red and Black Architect blog</a>.
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redblackarchitect

Was the Flinders Street Station competition value for money?

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Yesterday the Premier <a href="http://www.premier.vic.gov.au/media-centre/media-releases/7401-flinders-street-station-designs-revealed">revealed</a> the six short-listed designs in the $1million competition for Flinders Street Station's future. Despite the predictable yarn from the public transport advocates who have an inability to think beyond their next gunzelesque rant (refer to tweet) the amount of people engaging with the people's choice competition has been outstanding.

<blockquote class="twitter-tweet">
Of course, first step towards.making the trains run on time is ensuring the station has a functional ballroom. <a href="http://t.co/kxyKrqzUNJ">pic.twitter.com/kxyKrqzUNJ</a>
— Daniel Bowen (@danielbowen) <a href="https://www.propertyobserver.com.au/https://twitter.com/danielbowen/statuses/359513312146358273">July 23, 2013</a>
</blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>We don't get large-scale architectural competitions all that often, well - we barely get them at all, so it was an interesting exercise watching the discussion unfold - especially on the <a href="https://twitter.com/search?q=%23voteflindersst">#voteflindersst</a> hashtag.

One thing I found quite interesting (or ironic?) in mainstream media reporting was the quote the Premier doesn't see any construction happening on site for a decade, yet the <a href="http://vote.majorprojects.vic.gov.au/">site</a> maintains 440,000 people are expected to use the station every day by 2021. That's either an extraordinary belief that Flinders Street has plenty of capacity to cope for the next 8 years (most likely does with some track reconfiguration) or just another State Government <a href="/news/how-to-ruin-an-improving-landscape-east-west-tunnel">faux pas</a>.

The people's choice is not going to affect the judgement of who will win the competition however the feedback provided by the community will be an almighty barometer into how the public thinks of Flinders Street Station as is and where they see it going.

After spending a good two hours downloading all the associated images and drawings, in all honesty, and as I posed on the dedicated <a href="/news">transport forum thread</a> we created for this discussion, I still don't have a clear favourite. There's no single proposal which encompasses all the elements I feel are really positive.

Rather than go into an in-depth proposal-by-proposal I thought I'd just point out common themes which are more positive than negative.

<h2>Tram network changes</h2>

Many of the proposals see varying degrees of network changes: be they new road bridges to fix the awkward 90 degree corner from the current northbank side of Queens Bridge or re-positioning of tram stops. The new Queens Bridge concept has the benefit of removing a left and a right hand turn from the #55 tram route which currently runs along Market Street, Flinders Lane and then onto William Street. ARM and Hadid+BVN should be commended for thinking well beyond the station site and any project, should it go ahead, I believe should incorporate this feature allowing the existing Queens Bridge to be a part of an enlarged Queensbridge Square.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/1013-images16of60a.jpg" rel="gallery-all" title="New Queens Bridge at left - image © ARM"><img alt="" class="image-article-full-width-702px" src="/sites/urbanmelbourne.info/files/styles/article_full_width_702px/public/pictures/article-images/1013-images16of60a.jpg?itok=M03_epdH" title="New Queens Bridge at left - image © ARM" typeof="foaf:Image"></a>

<figcaption>New Queens Bridge at left - image © ARM</figcaption></figure>Furthermore many of the proposals saw re-positioning of tram stops: Velasquez + Pineda + Medina and Hadid + BVN moved the main tram stop southward to be positioned on Princes Bridge and ARM moved it to the eastern side of Swanston Street. Many proposals see a complete rebuild of the Elizabeth Street tram terminus which is very welcome and special mention to the HASSELL + Herzog and Hadid+BVN proposals for depicting the underground tunnels necessary to connect with the "CBD South" Station to be built as part of the Melbourne Metro tunnel project.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/1170-image38of39a.jpg" rel="gallery-all" title="New Elizabeth Street tram terminus - image © Hadid + BVN"><img alt="" class="image-article-full-width-702px" src="/sites/urbanmelbourne.info/files/styles/article_full_width_702px/public/pictures/article-images/1170-image38of39a.jpg?itok=efzES6Im" title="New Elizabeth Street tram terminus - image © Hadid + BVN" typeof="foaf:Image"></a>

<figcaption>New Elizabeth Street tram terminus - image © Hadid + BVN</figcaption></figure><h2>The Eastern Entrance</h2>

Whether the entrants have labeled it "Federation Square" entrance or "Eastern" entrance, the clear 'winners' (for lack of a better term) are those that flatten the roadspace and remove the barriers (namely the tram stop).

Hadid + BVN are taking a really radical view. Their main entrance canopy is space-age and very [insert any new Chinese airport terminal built in the past 5 years here], but most dramatic of all looks to be, thanks to the repositioning of the tram stop to the south, even more traffic calming measures put in place on Swanston St allowing for no pedestrian crossing lights and what can only be described as complete integration with Federation Square.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/1170-image03of39a.jpg" rel="gallery-all" title="Extreme traffic calming measures to excite the urbanist in all of us - image © Hadid + BVN"><img alt="" class="image-article-full-width-702px" src="/sites/urbanmelbourne.info/files/styles/article_full_width_702px/public/pictures/article-images/1170-image03of39a.jpg?itok=zBxnT6rI" title="Extreme traffic calming measures to excite the urbanist in all of us - image © Hadid + BVN" typeof="foaf:Image"></a>

<figcaption>Extreme traffic calming measures to excite the urbanist in all of us - image © Hadid + BVN</figcaption></figure>Likewise the UniMelb students Velasquez + Pineda + Medina have also provided an excellent integration with Federation Square, again thanks to moving the tram stop further south. Yet with this proposal, we would get a double amphitheatre effect with Swanston Street becoming somewhat of a stage owing to the existing slope of Federation Square opposite and the Colombian guys' vision to have a (Canberra) Parliament House-like grass-on-roof type arrangement.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/1110-image01of43a.jpg" rel="gallery-all" title="Double amphitheatre with Swanston Street as the stage - image © Velasquez + Pineda + Medina"><img alt="" class="image-article-full-width-702px" src="/sites/urbanmelbourne.info/files/styles/article_full_width_702px/public/pictures/article-images/1110-image01of43a.jpg?itok=inpXuA-O" title="Double amphitheatre with Swanston Street as the stage - image © Velasquez + Pineda + Medina" typeof="foaf:Image"></a>

<figcaption>Double amphitheatre with Swanston Street as the stage - image © Velasquez + Pineda + Medina</figcaption></figure><h2>Central Plaza / Amphitheatre + River Stage</h2>

Hadid + BVN, HASSELL + Herzog and NH have a strong similarity in this regard. Hadid + BVN and NH feature shading utilising canopies and in Hadid+BVN's case, the join between the two main parts of superstructure canvassing the entire site appears to provide shade to their smaller amphitheatre fronting the Yarra. NH's inclusion of a new bridge (below) - piggybacking off the newly finished Hamer Hall concourse - running from St. Kilda Road to near the Western entrance / Elizabeth Street axis warrants further investigation.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/NHA001%20V04%20RETOUCHED.jpg" rel="gallery-all" title="Central plaza/concourse with canopy concept - image © NH"><img alt="" class="image-article-full-width-702px" src="/sites/urbanmelbourne.info/files/styles/article_full_width_702px/public/pictures/article-images/NHA001%20V04%20RETOUCHED.jpg?itok=OXWjVNwg" title="Central plaza/concourse with canopy concept - image © NH" typeof="foaf:Image"></a>

<figcaption>Central plaza/concourse with canopy concept - image © NH</figcaption></figure>One wonders what the plaza in HASSELL + Herzog's proposal would be like in summer. Doubtless to say it would have a lot of foot traffic, passing through but not utilising the space other than as another transit route (however Federation Square is in the same boat, so there may be some merit in it).

<h2>Integration with the Yarra</h2>

One of the strongest proposals in this area is Wardle + Grimshaw's. Bricks: love them, small spaces: check, wooden boardwalk: it's there. It appears as if this would have the effect of extending the same style of riverfront usage like on the eastern side of Princes Bridge where Riverland and the other vault businesses are located - I feel that's a big plus.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/1014%20Images%20%20%2830%29a.jpg" rel="gallery-all" title="Small spaces for small businesses - image © Wardle + Grimshaw"><img alt="" class="image-article-full-width-702px" src="/sites/urbanmelbourne.info/files/styles/article_full_width_702px/public/pictures/article-images/1014%20Images%20%20%2830%29a.jpg?itok=5KHWNcZC" title="Small spaces for small businesses - image © Wardle + Grimshaw" typeof="foaf:Image"></a>

<figcaption>Small spaces for small businesses - image © Wardle + Grimshaw</figcaption></figure><h2>Open Air platforms or Train shed?</h2>

I'm a sucker for the Victorian-era train sheds that exist all over the world, so ARM and HASSELL + Herzog's proposals caught my eye. Big Kudos to ARM for referencing the original Swanston St entrance proposal.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/1019-image25of75a.jpg" rel="gallery-all" title="Reminiscent of the train hall of old - image © HASSELL + Herzog"><img alt="" class="image-article-full-width-702px" src="/sites/urbanmelbourne.info/files/styles/article_full_width_702px/public/pictures/article-images/1019-image25of75a.jpg?itok=FN6CGU8c" title="Reminiscent of the train hall of old - image © HASSELL + Herzog" typeof="foaf:Image"></a>

<figcaption>Reminiscent of the train hall of old - image © HASSELL + Herzog</figcaption></figure><h2>I tried so hard to only be positive</h2>

The only major negative feature of any of the proposals I want to point out is with regards to NH's proposal: lose the existing canopies above platforms, they're outdated and will be out of place with the new concourse. I see them with the least amount of heritage value and actually an impediment; I much prefer an entire roof (like ARM or HASSELL+Herzog) or new canopies and if worst comes to worst incorporate the heritage platform signage. Sorry there's a second negative: Hadid+BVN's over-reliance on shopping centres should be discouraged; hotels fine, but no-one wants another Southern Cross retail outlet shop, no matter how upmarket Hadid+BVN's renders of the retail components are.

While we do have to remember this is a station and its primary function is to have the ability for trains to run more frequently over time to cater for the forecast demand (thanks Daniel), there's a heavy focus - in the imagery at least - on everything above, beside or below the tracks and platforms when the single most important thing in any new development on this site should be focusing on new or less platform space. It might not have been part of the brief, which would explain the lack of detail, but the next stage after a winner is selected (and naturally this should only occur if the State Government is serious about putting this on a long-term road map for actual construction), serious consideration needs to go into what the track and platform layout will be in future.

The primary reason why NH's retention of heritage canopies is not useful is that there are arguments to reduce the number of platforms and therefore space where 3rd overtaking lines may once have existed between two tracks with platforms as the PTV heavy rail plan is gearing itself toward focusing less on Flinders Street station. Melbourne Metro's "CBD South" will remove a large amount of trains from City Loop operations and the dwell times at Flinders Street over time are likely to disappear as driver changes will occur outside the city in future.

While yes, the Ballroom is the least of our concerns, like many have already commented on Twitter and in the mainstream press, we must plan 20 steps ahead for Flinders Street's expansion yet also open the public's mind on what else can be incorporated into the site.

<a href="http://vote.majorprojects.vic.gov.au/">See the videos, write-ups and download all the images/drawings</a> from the Flinders Street Station Design Competition.
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