Longstanding Gold Coast and Canberra developer <a href="https://www.apartments.com.au/developers/morris-property-group">Morris Property Group</a> is continuing to roll on with its Glitter Strip apartment pipeline, seeking to return to Mermaid Beach with a new 68-apartment development.

Morris, founded by Barry Morris in 1978 and one of the Gold Coast’s most prolific apartment developers over the past two decades, has filed plans for a 12-storey mixed-use building at <a href="https://www.apartments.com.au/new-apartments/36-seabeach-avenue-mermaid-beach-qld-4218">34-36 Seabeach Avenue</a>, on the prized eastern side of the Gold Coast Highway.

The 1,227 sqm site occupies a prominent corner position at Seabeach Avenue and the Gold Coast Highway, opposite the Mermaid Plaza retail and office precinct and around 140 metres walking distance from the future Mermaid Beach South light rail station.

<a href="https://www.apartments.com.au/architects/fraser-partners-0">Fraser &amp; Partners</a> has designed the project, which will comprise 68 apartments across a mix of 48 two-bedroom and 20 three-bedroom residences.

The building will rise 12 storeys, reaching a maximum height of 36 metres, with the apartments accounting for a total of 156 bedrooms. The development application also seeks approval for short-term accommodation across the 68 apartments, while two office tenancies are proposed at ground level.

The plans show 108 car spaces across the development, with parking accommodated at ground level and within a three-level basement accessed from Seabeach Avenue.

<img alt="Seabeach Avenue and the Gold Coast Highway" data-entity-type="file" data-entity-uuid="c2175c99-12fd-4a3c-9be1-89bbf258a90d" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-20%20at%202.59.41%E2%80%AFPM_0.png?VersionId=iNLzWcE6gaAE76rafhEXfHve.4g4Se0p" />

Resident amenity will be concentrated on level two, where Fraser &amp; Partners has designed a recreation deck with a swimming pool, 90 sqm pool terrace, outdoor barbecue area and gym.

The broader communal offering will also incorporate landscaped spaces, with the planning documents noting the amenity has been designed to provide areas for recreation, social interaction and outdoor living.

The proposal would continue the transformation of the Gold Coast Highway corridor through Mermaid Beach ahead of the arrival of the light rail.

The site is zoned Neighbourhood Centre and sits within the Mermaid Beach/Broadbeach Light Rail Corridor neighbourhood plan. While the prescribed building height is 24 metres, the site is identified within an Urban Neighbourhood context providing for a 50 per cent height uplift to 36 metres.

Planning documents describe the stretch of the Gold Coast Highway between Broadbeach and Nobby Beach as increasingly characterised by medium and high-rise development, with the proposed Morris tower joining projects including Ventura, The Alfred, Oceans and Otto.

<img alt="Seabeach Avenue and the Gold Coast Highway" data-entity-type="file" data-entity-uuid="911f193f-e381-4a55-be08-58be87fcf978" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-20%20at%202.59.48%E2%80%AFPM.png?VersionId=oxVvLJaY.SOXEdXrIcogfyEXDfvCmmpM" />

The development would mark Morris Property Group's latest investment in Mermaid Beach, where it has already delivered two apartment projects.

Otto, at 1 Bondi Avenue on the western side of the Gold Coast Highway, comprises 70 apartments across nine storeys. The project was completed in 2019 and includes a residents' gym, recreation deck and swimming pool.

Morris also developed Oceans at 46 Ocean Street, a nine-storey, 70-apartment build-to-rent development completed in 2019. Oceans was the group's first build-to-rent project and incorporates commercial space at ground level.

The two existing Morris projects sit further north along the same Gold Coast Highway corridor as the proposed Seabeach Avenue development. Fraser &amp; Partners' planning analysis specifically identifies both Otto and Oceans among the established built-form precedents surrounding the site.

<img alt="Seabeach Avenue and the Gold Coast Highway" data-entity-type="file" data-entity-uuid="14925119-7b71-4812-8149-340317512c7c" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-20%20at%203.00.15%E2%80%AFPM.png?VersionId=aEJqYuw_nTCjcin17BSD0piB1EFotTlj" />

Mermaid Beach represents only part of Morris' considerable Gold Coast footprint.

The family-owned developer has been particularly active in neighbouring Broadbeach, delivering projects including Sierra Grand, Eclipse, Synergy, Qube, Koko, Opus and Malo, while its current pipeline includes Maison and the two-tower Crest development.

Further south, Morris has also developed a string of projects in Burleigh Heads, including Element, Boardwalk and Sandbar, while Essentia expanded its footprint north into Surfers Paradise.

The Seabeach Avenue application has been lodged by PMM Broadbeach Pty Ltd and seeks a development permit for a Material Change of Use for multiple dwellings, short-term accommodation and office uses. Zone Planning Group prepared the planning application, with Fraser &amp; Partners commissioned as architect.

The project comes as the developer continues to expand its Gold Coast pipeline while retaining a significant presence in Canberra. Morris now has more than $2.5 billion of development in its national pipeline and has delivered more than 7,000 homes during its near five-decade history

Joel Robinson

First look: Morris Property Group returns to Mermaid Beach with new Seabeach Avenue apartment development

<a data-saferedirecturl="https://www.google.com/url?q=https://www.apartments.com.au/developers/fortis&amp;source=gmail&amp;ust=1787272340808000&amp;usg=AOvVaw3hvFB2uWTRfEyEcpTSnnK9" href="https://www.apartments.com.au/developers/fortis" target="_blank">Fortis</a>&nbsp;is continuing its stronghold on Sydn​ey’s eastern suburbs apartment market, launching&nbsp;in September&nbsp;its latest boutique&nbsp;<a data-saferedirecturl="https://www.google.com/url?q=https://www.apartments.com.au/developments/double-bay-nsw-2028&amp;source=gmail&amp;ust=1787272340808000&amp;usg=AOvVaw0GI5S9-wNeiLUnM-d1uYkw" href="https://www.apartments.com.au/developments/double-bay-nsw-2028" target="_blank">Double Bay</a>&nbsp;development,&nbsp;<a data-saferedirecturl="https://www.google.com/url?q=https://www.apartments.com.au/new-apartments/55-william-double-bay-55-william-street-double-bay-nsw-2028&amp;source=gmail&amp;ust=1787272340808000&amp;usg=AOvVaw2YNouJQcFjiTTgVHbgDLA-" href="https://www.apartments.com.au/new-apartments/55-william-double-bay-55-william-street-double-bay-nsw-2028" target="_blank">55 William</a>.

55 William presents&nbsp;just eight north-facing&nbsp;two-bedroom, three-bedroom and full-floor&nbsp;residences to the market, priced from $4.5 million.

The upcoming launch comes just weeks after Fortis secured approval for the $80 million development, its third eastern suburbs approval in two months. Construction is already underway, with completion targeted for 2028.

[smartcode_project:default project_id=152579 project_image_fid=376250]

55 William adds to a growing concentration of Fortis projects in and around Double Bay, a market the developer has become increasingly active in over recent years.

Fortis previously completed the nine-residence Marmont on New South Head Road, while it is currently developing a mixed-use residential and retail project at 12 Cross Street. Its wider Double Bay footprint also extends into commercial and retail development.

The developer's broader Sydney residential pipeline is particularly concentrated across the eastern suburbs, with projects spanning Doub​le Bay, Ro​se Bay, Wo​ollahra, Dar​ling Point, Poi​nt Piper and Eli​zabeth Bay.

[smartcode_project:default project_id=152579 project_image_fid=376253]

At 55 William, Fortis has again turned to MHN Design Union, the architecture practice behind several of its eastern suburbs projects, while London-based 1508 London has been appointed to handle the interiors and Wyer &amp; Co the landscaping.

The six-level building will comprise a combination of two and three-bedroom apartments, including a garden residence, full-floor apartments, a sub-penthouse and penthouse. Each residence will have secure basement parking and private outdoor space.

A rooftop terrace for all residents, along with select apartments, enjoys views across Double Bay Harbour and toward the Sydney skyline.

Ceiling heights will reach up to three metres&nbsp;in select residences, while the kitchens will feature natural stone and integrated Gaggenau appliances.

&nbsp;

&nbsp;

The boutique nature of the project reflects the type of stock Fortis has increasingly targeted across Sydney's eastern suburbs, where larger apartments and smaller buildings are being pitched primarily toward local owner-occupiers and downsizers.

Fortis Group General Manager Ed Eve said the developer continues to see demand from buyers wanting to remain in the eastern suburbs but move into newer, lower-maintenance housing.

“We're seeing continued demand from local owner-occupiers and downsizers looking for high-quality homes that allow them to remain in the eastern suburbs, close to the lifestyle and community they know,” Eve said.

55 William is also one of the early projects to respond directly to the NSW Government's Low and Mid-Rise Housing reforms. Fortis had previously secured approval for just two townhouses on the 599 sqm site before revising the scheme to eight apartments following the planning changes.

Situated one street back from Double Bay's water's edge, the project enjoys an enviable harbourside setting within walking distance of Double Bay Village and the ferry wharf.

[smartcode_project:default project_id=152579 project_image_fid=376252]

Fortis has increasingly made the eastern suburbs a major focus of its Sydney pipeline. Beyond Double Bay, it recently completed the 14-residence Piper in Point Piper and has projects underway or planned across Rose Bay, Woollahra and Darling Point.

The developer recently secured approval for Verano in Rose Bay, a six-level development comprising 21 two, three and four-bedroom apartments, also designed by MHNDU.

55 William&nbsp;is soon to be release to the market with VIP appointments commencing early September,&nbsp;with residences priced from $4.5 million.

[smartcode_project_cta:default project_id=152579]

Fortis continues eastern suburbs push with 55 William launch

UAE-based developer Arada has unveiled plans for a $2 billion twin-tower apartment development in Broadbeach, marking its first move into Queensland as it continues its rapid expansion across Australia.

Arada will develop 952 apartments across two towers on a prominent site opposite the Gold Coast Convention and Exhibition Centre, with the project targeted for completion ahead of the Brisbane 2032 Olympic and Paralympic Games.

The project represents Arada's largest commitment to the Australian market since arriving in the country in 2024 and significantly expands a local pipeline that has now grown to eight projects and more than 5,000 homes.

It will also be the first major Queensland project delivered by Roberts Co since the tier-one contractor was acquired by Arada Group in 2025.

Plus Studio has designed the Broadbeach development, which will comprise one, two and three-bedroom apartments across two towers connected by a landscaped podium.

A significant resident amenity offering will include lagoon and lap pools, a gym, sauna and steam room, alongside a mist room, infrared room and salt scrub facilities. Communal terraces, private dining areas, a library, residents' lounge and work-from-home spaces are also planned. Around 1,200 sqm of retail and hospitality space will occupy the ground floor.

The site puts Arada in one of the Gold Coast's most active apartment markets, directly opposite the convention centre and within walking distance of Pacific Fair, The Star Gold Coast and Broadbeach's dining and retail precinct.

It also has immediate access to the Gold Coast light rail network and sits just a few blocks from the beach.

Arada Group Chief Executive Ahmed Alkhoshaibi said Broadbeach represented an opportunity for the developer to expand beyond its initial NSW pipeline.

“Broadbeach is a world-class address that gives us the canvas to create a community of exceptional design and lifestyle quality that genuinely enriches the daily lives of the people who call it home,” Alkhoshaibi said.

“This is our first development outside New South Wales, and it reflects our growing ambition to grow in key urban markets around the country.”

Alkhoshaibi said bringing Roberts Co into the project would give Arada greater control over the development and construction process.

“Delivering this project through Roberts Co, our own tier-one construction business, means we can bring the quality, pace and accountability that our buyers expect.”

The move into Broadbeach comes as Arada accelerates its Australian expansion following its entry into the market two years ago. The developer has assembled a pipeline of eight projects comprising more than 5,000 homes, while the acquisition of Roberts Co last year gave the group its own Australian construction capability.

Globally, Arada has a development portfolio valued at $50 billion comprising more than 55,000 homes across the UAE, United Kingdom and Australia.

The Gold Coast is emerging as the next major market for the developer, with strong population growth and infrastructure spending ahead of the 2032 Games continuing to underpin significant apartment development across the coastal strip.

Arada plots $2 billion Broadbeach towers in major Queensland move

Sydney’s downsizer market is changing, with a growing cohort of buyers prioritising the right home over simply finding a smaller one.

Coronation Property Head of Sales Cam Porter says the traditional idea of downsizing does not necessarily reflect what many buyers are now looking for, particularly those moving from established family homes across Sydney.

Instead, he says they are increasingly becoming “right-sizers”, seeking lower-maintenance homes without sacrificing the space, amenity or quality they have become accustomed to.

“We are increasingly seeing buyers who are not motivated by the idea of simply moving into a smaller property,” Porter says.

“They are right-sizers. They want a home that is easier to manage and better connected, but they still expect generosity, quality and a floorplan that supports the way they live.”

It is a subtle but important distinction in a market where apartment developers are increasingly targeting established owner-occupiers.

[smartcode_project:default project_id=135149 project_image_fid=377495]

For many of these buyers, moving from a house to an apartment is not driven by a desire to dramatically reduce their living space. Instead, the appeal is in removing some of the maintenance associated with a larger home while retaining generous living areas, storage and enough flexibility to accommodate family and friends.

Coronation’s sales team is seeing buyers place particular importance on natural light, practical storage and additional rooms that can be used as guest bedrooms, home offices or secondary living spaces.

Kitchens and dining areas are also playing an increasingly important role, particularly for buyers who regularly entertain or have children and grandchildren visit.

[smartcode_project:default project_id=135149 project_image_fid=377494]

“These buyers still want their home to feel generous,” Porter says.

“They may want less maintenance, but they are not looking for less life.”

The challenge for the broader housing market is providing enough of the right stock to encourage that move.

While much of the discussion around Sydney’s housing shortage has centred on the number of homes being delivered, Porter says the diversity of those homes is equally important.

Older homeowners can remain in large family houses for longer when they cannot find an appropriate alternative in the neighbourhoods where they have built their lives.

“The decision is rarely as simple as wanting fewer bedrooms,” Porter says.

“People are weighing up their connection to a neighbourhood, the space they need for family, the quality of the home and whether it will continue to work for them over the long term.”

It also has implications beyond the downsizer market. Providing suitable apartments for smaller households can free up established houses for families who need the additional bedrooms and land, creating greater movement through the housing market.

<h2>Lillian targets the next stage of apartment buyer</h2>

It is a buyer Coronation is targeting at <a href="https://www.apartments.com.au/new-apartments/lillian-erskineville-9-metters-street-erskineville-nsw-2043">Lillian</a>, its new collection of apartments, terraces and penthouses at Erskineville Village.

Designed by Silvester Fuller, Lillian has been shaped around larger living spaces, natural light and flexible floorplans, alongside landscaped areas, wellness amenity and communal spaces for residents.

The development will form part of Coronation’s broader Erskineville Village precinct, which will combine new homes with green space, retail, hospitality and new pedestrian connections.

[smartcode_project:default project_id=135149 project_image_fid=377688]

McPherson Park will sit at the centre of the precinct, creating a significant new green space alongside the project’s retail and hospitality offering.

For Porter, the opportunity is to give buyers another housing option without forcing them to leave the part of Sydney they already know.

“People should be able to change the type of home they live in without having to change their entire life,” he says.

“For many buyers, Lillian offers the opportunity to remain connected to the Inner West and the city, while gaining access to a more convenient, walkable and considered way of living.”

[smartcode_project:default project_id=135149 project_image_fid=377687]

Coronation will explore the changing <a href="https://lillianresidences.com.au/news/lillian-x-space-x-downsizers-event-27-august/">right-sizer market at an event on August 27</a>, bringing together experts across property, design and lifestyle.

Held in partnership with SPACE, Poliform and Downsizer.com.au, the event will include a property market outlook from economist Michael Blythe alongside discussion around the considerations facing buyers planning their next move.

Attendees will also be able to learn more about the residences and amenity planned at Lillian Erskineville.

[smartcode_project_cta:default project_id=135149]

From downsizing to right-sizing: What Sydney buyers want from their next home

Family-owned builder and developer <a href="https://www.apartments.com.au/developers/omaya">Omaya</a> is bringing its 27-storey The Maybelle development to market, with the 229-apartment tower rising alongside Ismay Reserve near North Strathfield.

<a href="https://www.apartments.com.au/new-apartments/the-maybelle-21-parramatta-road-homebush-nsw-2140">The Maybelle</a> will comprise one, two and three-bedroom apartments, with its height providing elevated outlooks towards the Sydney skyline and Harbour Bridge, while other residences will look across neighbouring Ismay Reserve.

Designed by <a href="https://www.apartments.com.au/architects/squillace-architects">Squillace Architects</a>, the tower combines its parkside setting with proximity to the established retail, dining and transport amenity around North Strathfield.

[smartcode_project:default project_id=134873 project_image_fid=376196]

Residences will feature open-plan living spaces and a choice of two interior schemes, while communal amenity is spread across two elevated levels of the building.

Level 8 will be home to the Garden Pavilion, a full-floor resident space incorporating communal entertaining and breakout areas, seating and recreation spaces. Further up the tower, a landscaped Sky Terrace on Level 14 will provide another communal area with panoramic views towards the Harbour Bridge and Sydney skyline.

At ground level, the development sits directly alongside Ismay Reserve, where lawns, walking paths, children's play areas, picnic spaces and recreational facilities extend the green space available immediately around the project.

[smartcode_project:default project_id=134873 project_image_fid=376194]

The Maybelle is also within walking distance of North Strathfield and the Bakehouse Quarter, which provides a mix of cafés, restaurants, shops and everyday services.

Existing rail and bus services provide connections across Sydney, while the future North Strathfield Metro and access to the M4 will add to the transport options available around the precinct. Walking and cycling routes also extend via Powells Creek towards Sydney Olympic Park and its sporting, entertainment and parkland precincts.

Families are also well positioned for access to a broad selection of established schools and education options across Strathfield and the surrounding Inner West.

[smartcode_project:default project_id=134873 project_image_fid=376181]

Omaya has operated in Sydney for more than 35 years, managing projects from acquisition and design through to construction and delivery. The family-owned company is both developer and builder of The Maybelle.

Apartments start from $560,000, with the development protected by 10-year Latent Defects Insurance.

Construction is well underway, with completion expected by the end of 2026 and move-in anticipated from Q1 2027.

[smartcode_project_cta:default project_id=134873]

The Maybelle brings 27-storey parkside tower to market near North Strathfield

Fieldwork Projects

<html><body>
Melbourne based developer Goldfields has recently launched two premium apartment developments: Patch and 525 High Street..

Located at 243 Queens Parade in Fitzroy North, Patch is a 12-storey building comprises 83 one, two and three-bedroom apartments, a communal terrace on level eight and ground floor retail space. The communal terrace on level eight, includes a 300sqm tree-dotted deck, indoor and outdoor dining facilities, and a communal kitchen/cooking area with views towards the CBD.

525 High Street is a 7-storey building comprising 44 one, two and three-bedroom apartments and two Townhouses designed by JCB Architects, with interiors by Hecker Guthrie. The development is located within Prahran East Village, and has earmarked an independent organic grocer to occupy the ground floor retail space.

After almost a decade as one of the founding partners of Asset1 which has been involved in a range of developments, Marco Gattino created Goldfields during 2010. The move came about from Gattino's desire to establish his own business with a strong focus on developing premium residential projects.

Urban.com.au recently spoke with Goldfields’ Managing Director Marco Gattino regarding the progress and interest in the company's two current projects.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/patch.jpg" rel="gallery-all" title="Patch, Queens Parade. Image courtesy of Fieldworks"><img alt="" class="image-article-full-width-580px" height="725" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/patch.jpg?itok=zYjSo6R0" title="Patch, Queens Parade. Image courtesy of Fieldworks" width="580"></a>

<figcaption>Patch, Queens Parade. Image courtesy of Fieldwork</figcaption></figure>Urban.com.au: Goldfields acquired Patch from previous owner Wulff Projects selling the site with a permit in place. What attracted you to that particular site and project?

Marco Gattino: One of the attractions for us was to acquire the site on the basis that it had a permit. We made a few adjustments and enhancements to the permitted scheme but certainly having a permit in place allowed us to get traction quite quickly in terms of launching the project. It's fair to say most of the planning risk was taken out of the process and we were overall quite happy with the design of the building and retaining Fieldwork as the architects, who apart from producing the original design, we feel are a good local firm (and were) based in Clifton Hill.

They understand the demographic, they understand the area and I believe they've done a very good job of delivering a very design-focused project that is in keeping with what the area demands.

UM: In addition to the permit for the site, did you identify North Fitzroy as an area with a great deal of investment potential and opportunity?

MG: The whole North Fitzroy/Clifton Hill area was very attractive to us because of its transport linkages, with Patch well-serviced by tram, but also within walking distance of Rushall and Clifton Hill stations. If you look at the local demographics, a quarter of the population in Fitzroy is aged between 25 and 34.

Public transport becomes very important to that demographic. as is itsproximity to the city.

UM: Is it fair to say there's still a degree of resistance to higher density development in areas such as Fitzroy North and Clifton Hill, and did this factor into your decision to acquire the site with a permit already in place?

MG: No doubt. A developer would always welcome a site that has town planning approval in place, for those reasons. Patch sits within a location that's essentially an island site made up of multiple properties.

So Patch is just one part of a larger regeneration of that particular area along Queens Parade, where there will be higher densities which I think will end up creating its own brand and positioning within the market place. I believe over time, as the area evolves, it will be a go to destination and a desirable place for people looking to live in North Fitzroy.

We're one of the first developments to kick off in the area and anyone that buys into Patch is part of a greater, grander evolution of that particular area of North Fitzroy, and that will ultimately help enhance capital values.

UM: When did you go to market with Patch and how have sales progressing thus far? And when are you hoping to commence construction?

MG: At launch weekend we achieved close to 30% in sales and that was just over three weeks ago, and we are now sitting at just a tick over 40%. We had our initial run where it was well promoted and well positioned and now the sales are ticking along. With that in mind we're looking at commencing construction in February next year, with a 14 month build.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image30_10.jpg" rel="gallery-all" title="525 High Street. Image courtesy of Goldfields"><img alt="" class="image-article-full-width-580px" height="347" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image30_10.jpg?itok=Yiyb462W" title="525 High Street. Image courtesy of Goldfields" width="580"></a>

<figcaption>525 High Street. Image courtesy of Goldfields</figcaption></figure>UM: Moving onto 525 High Street in Prahran, Goldfieds has engaged another quality multi-residential architect in Jackson Clements Burrows. Can you talk a bit about that?

MG: What happened there Laurence is we identified the site over a year ago, and we quickly realised that it was a trophy site that most of the significant players in this space had kept their eyes. We were fortunate enough to acquire the site and so we knew we had to do the site justice which immediately meant using top grade consultants.

So if you think about the demographic and the fact we've been overwhelmed with owner-occupier demand, the spec had to be right. Interiors had to be designed right so Hecker Guthrie came to mind very quickly, as did JCB because we knew the building had to be striking and commensurate to the area.

It's going to be one of the few larger scale 7-storey buildings in that location. We had to do it justice and I believe JCB have done the site justice, so this to us is one of our most exciting built form projects.

One of the challenges with the site was dealing with... there are two real faces to the building being to the north and the south. The northern face is a unique opportunity so far as it's an elevated site which sits above a heritage protected area, so we're talking about unencumbered views to the north and for those who want to be part of the vibrant activity there's the southern face.

But being able to have those views over Prahran and South Yarra towards the city really makes it 525 High unique.

UM: With the shift in the market towards more owner-occupier stock it would seem that projects such as Patch and 525 have been quick to respond to that shift?

MG: I think Patch appeals to both: it offers something for the investor, but also the owner occupier.

Whilst 525 may attract the odd investor it has been primarily set up, positioned and priced for the owner occupier, and it is the perfect location for those living in a home in Armadale, Toorak and Malvern. They're still close to the areas they're familiar with but at the same time 525 High gives them the opportunity to live in something fresh for the next phase of their life.

UM: So is 525 High primarily targeted at downsizers and empty nesters?

MG: Correct. We all know the amount of equity that a lot of these empty nesters now have in their home and the ability to trade down in terms of value, but still live in something they're proud to call home while at the same time generating a cash surpluses.

UM: It is widely reported in the media that there is an oversupply of apartments in the market, but it would appear that there is still very much an appetite for owner occupier product. As a result the quality of the apartment buildings and the apartments themselves seems to have improved from where they were even a couple of years ago. Would that be a fair assessment?

MG: I would say so. The bar is constantly being raised and we are all pushing each other in terms of our outputs to the market, so the level of quality naturally goes up. Equally as important, buyers are becoming a lot more discerning, so in order to achieve the sales rates required to make the projects feasible, you need to deliver certain outcomes.

In response to the notion of "are we in a bubble?" and "is there an oversupply?" there's never an oversupply of well located, well designed and well executed product and that's what 525 High is.

525 High was launched a week ago (at time of interview) and is already 50% sold which is an overwhelming response. In particular there has been huge demand for three bedroom apartments so we've very well placed and very satisfied with the sales, which have exceeded our own expectations even though we knew the site would attract a lot of interest.

We look forward to commencing works early next year.
</body></html>

Laurence Dragomir

Goldfields looks to strike gold with two marquee projects

<html><body>
<a href="/buildings/patch-fitzroy-north-243-queens-parade-fitzroy-north">Patch</a> at 243 Queens Parade is set to become the first project launched under the <a href="/developers/wulff-projects">Wulff Projects</a> brand, when it gears up its sales and marketing campaign during September. Director Adam Wulff's strategy is to target purely local buyers with the project set to be sold via traditional retail means with no marketing offshore; typical purchasers are expected to live with a 5km radius of the project.

Providing 76 apartments over 11-storeys and featuring ground level retail, the <a href="/architects/fieldwork">Fieldwork</a>-designed building is an excellent case-study in small footprint living with the smallest apartment a single bedroom dwelling with an internal area of 45sqm. These one bedroom apartments in particular are aimed at first home buyers looking to enter the market.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/screenshot_2015-08-05_17.21.29.png" rel="gallery-all" title="1 bedroom apartment layouts. © Wulff Projects"><img alt="" class="image-article-full-width-580px" height="361" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/screenshot_2015-08-05_17.21.29.png?itok=SyLt_0VU" title="1 bedroom apartment layouts. © Wulff Projects" width="580"></a>

<figcaption>1 bedroom apartment layouts. © Wulff Projects</figcaption></figure>The development also features eight 3 bedroom apartments or 12% of the total number of apartments, which is generally considered to be a disproportionate number in a building of its size. Wulff Projects made a conscious decision to target families, and so created a product which caters to that particular demographic while also being an attractive prospect to the down-sizer market from within the locale.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/patch_3_bedroom_apartment.jpg" rel="gallery-all" title="Typical 1 bedroom apartment layout. © Wulff Projects"><img alt="" class="image-article-full-width-580px" height="402" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/patch_3_bedroom_apartment.jpg?itok=nwfNIToE" title="Typical 1 bedroom apartment layout. © Wulff Projects" width="580"></a>

<figcaption>Typical 3 bedroom apartment layout. © Wulff Projects</figcaption></figure>Patch's form is best described as a 'lozenge' in plan with the intended aim to maximise views and natural light to apartments, while simultaneously dealing with setbacks to site boundaries. The main building form or 'tower' element is encased in a white precast concrete skin that features a vertical rib profile with quartz aggregate mixed through that will "shimmer".

Complemented by operable bi-fold screens of white vertical aluminium blades which emphasise the verticality of the development, Patch will also see timber soffits to the recessed balconies. The base employs a charcoal brick with timber clad shutters, drawing upon the local context in reference to the warehouse typology of the area.

One of the inspirations for the project was the <a href="http://www.archdaily.com/70822/new-art-museum-sanaa">Museum of Contemporary Art by SANAA in New York</a>; its simplicity and restrained architecture stood out to Adam Wulff and acted as a point of reference.

<blockquote>
The two level podium is designed to subtly reference a warehouse typology of the context while the ground floor pedestrian interface is improved by the addition of a streetscape canopy. The upper form is conceived as a crystalline sculptural form which sits lightly above. A shadowline level is set back from Queens Parade and painted black in order to create the impression the upper form is floating above the podium.
<cite>Fieldwork Design Report</cite>
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/150717_qp_01_resized.jpg" rel="gallery-all" title="Patch hero shot. © Wulff Projects"><img alt="" class="image-article-full-width-580px" height="287" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/150717_qp_01_resized.jpg?itok=zbPxNv2M" title="Patch hero shot. © Wulff Projects" width="580"></a>

<figcaption>Patch hero shot. © Wulff Projects</figcaption></figure>Patch has also been designed to a very high ESD standard 4 star green star in addition to an above average 7 star energy rating. Large private and communal decking draws residents outdoors, while natural timber cladding and planters soften the facade. The design is driven by fundamental principles including a strong emphasis on internal amenity, privacy, light and air access, equitable views lines, and communal outdoor and indoor facilities.

Communal outdoor areas are located atop of Level 8 and on the rooftop, with both providing various landscaping opportunities. These create new vantage points and spaces for gathering for residents. On the podium level (Level 2) there are significant private landscaped terraces.

<blockquote>
We appreciate and value good design. Our projects have a strong ESD focus particularly those in the inner urban north - we value internal amenity, so no borrowed light. There's a consistent theme around landscape and generous landscape in our projects. For us it's not about squeezing as many apartments onto a site to maximise the yield, there's other factors which we value and appreciate and aspire to achieve.

Another theme that we aspire towards and is certainly a key driver for Patch is the sense of community and interaction with your neighbours. One of the hallmarks is this large communal terrace on level 8 as well as a common kitchen - so say you have a 1 bedroom apartment and it's 50sqm , you have access to and can book the communal facilities through the body corporate.

Likewise on the rooftop where we intend to have veggie gardens which will hopefully foster a real sense of community.
<cite>Adam Wulff</cite>
</blockquote>

Adam believes as the apartment market continues to evolve, prospective purchasers have become more savvy and knowledgeable; no longer simply buying a property based solely on a plan on paper. They are placing greater emphasis and value on ESD initiatives and communal areas which has translated in the types of developments Wulff Projects are embarking upon.

A further feature of projects like Patch is the desire to appeal and reach out to predominantly the owner-occupier market, a byproduct of which is that the more sophisticated investors will follow both in terms of off the plan and in future resale values.

Wulff Projects and the design team at Fieldwork have aimed to ensure that Patch remains sympathetic and responsive to the existing context while being mindful of the changing nature of the area and the likely higher density development which will eventually surround it. Ultimately they hope the project is considered as "an exemplar of high quality design and sustainable apartment living which engages with its context in a sensitive and exciting way."

<h2>Key project features</h2>

<ul>
<li>4 star Green Star</li>
	<li>No borrowed light to apartments</li>
	<li>Diversity of apartment types</li>
	<li>Highly articulated sculptural form</li>
	<li>Considered building response to existing and future context</li>
	<li>Large internal and external communal areas including landscaped terrace spaces</li>
	<li>Dynamic operable facade skin</li>
	<li>Activated vertical circulation</li>
	<li>Sensitive retail streetscape interface</li>
	<li>Street level improvements</li>
</ul>
</body></html>

Wulff Projects set to launch Patch, Fitzroy North

<html><body>
With the constant negative media focus on high-rise projects and the poor design of some apartments I thought it an opportune time to focus on a practice working at a smaller scale and with an impressive growing body of work: <a href="http://www.fieldworkprojects.com.au/">Fieldwork</a>.

A few weeks ago I had the opportunity to meet with Fieldwork and <a href="http://assembleprojects.com.au/">Assemble</a> Directors Ben Keck and Quino Holland at their studio in Northcote, to discuss their ever expanding portfolio and design philosophies.

I was initially drawn to their work from an aesthetic point of view: the practice employs a diverse palette of materials turning their back on the painted precast panels prevalent in a large proportion of current developments around Melbourne. Instead they have a preference for warm timbers, brick, vegetation and light filled interiors. Particular care is given to the inhabitants of their projects with the provision of quality resident amenity a key driving factor in their work.

Fieldwork also doesn't shy away from a more modest scale of living, seeing it as an opportunity to live comfortably rather than a compromise on living quality. I have always been of the view that city and inner ring apartment sizes can be smaller so long as they are well-considered and afford their residents a high degree of amenity in the form of ample natural light and ventilation. Theses areas are generally well serviced by public transport, supermarkets, shopping strips full of cafes, bars, restaurants and other ancillary services.

<h2>Fieldwork</h2>

Established in 2013, Fieldwork has already been appointed to a number of significant projects including a 76-apartment, eleven level residential building in North Fitzroy, a 91-apartment seven level residential building in Brunswick, a nine level residential building in the CBD and various townhouse projects in Richmond, Preston, Armadale, Parkville, Brunswick East and Forest Hill.

For the practice design is about aspiration and practicality: an optimistic view in which things can be made better through design. Through creative yet systematic solutions, the built environment can be optimized for both functionality and enjoyment. Fieldwork believe in the value of good design and take great care in translating beauty and functionality into their projects.

The design process starts with sound definition and analysis of the relevant questions and ends when the optimal resolutions through space, form and shape.

<h2>Projects</h2>

<h3>243-247 Queens Pde, Clifton Hill</h3>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/north_fitzroy.jpg" rel="gallery-all" title="243-247 Queens Pde, Clifton Hill © Fieldwork"><img alt="" class="image-article-full-width-580px" height="619" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/north_fitzroy.jpg?itok=4g9THtUF" title="243-247 Queens Pde, Clifton Hill © Fieldwork" width="580"></a>

<figcaption>243-247 Queens Pde, Clifton Hill © Fieldwork</figcaption></figure>The design for a 76-apartment, eleven storey multi-residential complex takes the form of a ‘lozenge’ shaped building which maximises views and natural light into each unit. The building is designed to a very high ESD standard - 4 star green star - and has an above-average energy rating at 7 stars. Generous private and communal decking draws residents outdoors, while natural timber cladding and planters soften the facade. An awning-sheltered retail or hospitality space is provided at the ground level, encouraging extension of public activity onto the street.

<h3>Richmond Townhouses</h3>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/richmond_townhouses.jpg" rel="gallery-all" title="Corner Newry and Canterbury Streets, Richmond © Fieldwork"><img alt="" class="image-article-full-width-580px" height="410" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/richmond_townhouses.jpg?itok=ud-9uhVW" title="Corner Newry and Canterbury Streets, Richmond © Fieldwork" width="580"></a>

<figcaption>Corner Newry and Canterbury Streets, Richmond © Fieldwork</figcaption></figure>12 high-quality three and four-storey townhouses have been designed with a focus on natural amenity and inner-city green living. These walk-up townhouses feature roof terraces and views over the street, extending residents’ interactions with its outdoor environment and neighbourhood beyond. The design has a refined material palette of white brick, timber cladding, black steel and steel wire mesh screens to support the growth of vegetation over time.

<h3>Preston Townhouses</h3>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/preston_townhouses.jpg" rel="gallery-all" title="397 Murray Road, Preston © Fieldwork"><img alt="" class="image-article-full-width-580px" height="627" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/preston_townhouses.jpg?itok=-d7MGAnk" title="397 Murray Road, Preston © Fieldwork" width="580"></a>

<figcaption>397 Murray Road, Preston © Fieldwork</figcaption></figure>The proposed development consists of sixteen 2-level, 2 bedroom townhouses. The design rethinks the common approach of running a driveway down the length of the site, which typically results in a row of garage doors and almost one third of the site area being given over to cars. Instead, parking is placed below ground and accessed by a ramp. With this strategy, more space is freed up for use as a communal walkway and courtyard spaces.

The front setback from Murray Road is designed as a communal garden space with a BBQ, bench seating and open lawn area for the enjoyment of all residents.

<h3>Parkville Townhouses</h3>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/parkville_townhouses.jpg" rel="gallery-all" title="11 St Georges Grove, Parkville © Fieldwork"><img alt="" class="image-article-full-width-580px" height="623" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/parkville_townhouses.jpg?itok=61XyUQfb" title="11 St Georges Grove, Parkville © Fieldwork" width="580"></a>

<figcaption>11 St Georges Grove, Parkville © Fieldwork</figcaption></figure>This four townhouse development presents a highly site responsive design with a strong ESD focus, characterised by fundamental principles such as its strong emphasis on internal amenity, privacy, access to light and significant landscape planting. The site’s key natural asset, the neighbouring mature river red gum trees, have been echoed through the architecture both materially and spatially.

A visually sculptural form has been created to imbue a sense of individual identity to each townhouse, while articulating and dissolving the overall mass.

<h3>Railway Avenue Townhouses</h3>

This six townhouse development draws upon the architectural character and materiality of post-war multi-unit developments in the surrounding suburbs. Its prominent street frontage is activated by hit-and-miss brickwork, which not only provides screening to ground floor windows but also acts as a textured backdrop to street activity. At night, this becomes a patterned illuminated façade. The upper levels are screened from the western sun via operable timber shutters.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/railway_avenue.jpg" rel="gallery-all" title="3-5 Railway Ave, Armadale © Fieldwork"><img alt="" class="image-article-full-width-580px" height="619" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/railway_avenue.jpg?itok=LwjOrItQ" title="3-5 Railway Ave, Armadale © Fieldwork" width="580"></a>

<figcaption>3-5 Railway Ave, Armadale © Fieldwork</figcaption></figure><h2>Assemble + Assemble Papers</h2>

The Fieldwork directors are also the founding co-directors of Assemble, an architecture, design and property development company focused on small footprint projects. Assemble partners with developers to share and realise their vision for small footprint living. The company undertakes joint ventures with developers on projects which are co-branded and co-invested and for which Assemble provide architecture services, creative/marketing services and development management assistance.

<blockquote>
At Assemble, we believe that sustainability is as much about conducting our business with integrity and passion as it is about environmentally sustainable design. In addition to outlining what we stand for – our Assemble ‘brand pillars’ are below – we want to briefly share the context for our beliefs, the locally focused but globally engaged thinking that has sparked the foundation of Assemble.

Currently, Australian homes (houses and apartments) are the largest in the world. At an average of 214 square metres, they are 10% larger than the average 195 square metre McMansion in the United States and 56% larger than the average 137 square metre home in Denmark, the largest homes in Europe. While we’ve made significant inroads in our nation’s short history to embrace small footprint living, we still have a long way to go to embrace it fully like most countries have overseas.

We love our country and we love our city. So, it’s part of our personal brief to have a positive impact on the urban, architectural and cultural fabric of both. As a result of this commitment, we seek to refocus the ‘Australian dream’ towards small footprint housing.
<cite>Assemble website</cite>
</blockquote>

In the spirit of fostering the culture of living closer together, Assemble also publishes Assemble Papers, an online publication for small footprint living, exploring culture, art, design, architecture, urbanism the environment and financial affairs. Over time a number <a href="http://assemblepapers.com.au/">Assemble Papers</a> articles will appear on Apartments.com.au across a range of topics from micro apartments to the apartment guideline debate. It's fair to say that the future aspirations of Apartments.com.au aren't too dissimilar to the ongoing work of both Fieldwork and Assemble.
</body></html>

Fieldwork Projects

Editor's Picks

Have something to contribute?

Developments

New apartments

New townhouses

News

Fieldwork Projects

Editor's Picks

Receive the latest news stories to your inbox

Have something to contribute?

Developments

New apartments

New townhouses

News