<a href="https://www.apartments.com.au/developments/subiaco-wa-6008">Subiaco</a>’s Hay Street corridor serves as a key link between Perth’s CBD and the western suburbs, offering seamless access to city amenities while retaining the intimacy of a residential precinct.&nbsp;

At the junction with <a href="https://www.apartments.com.au/new-apartments/olive-st-263-hay-street-subiaco-wa-6008">Olive St</a>, this connectivity is reinforced by Subiaco Station and high-frequency bus routes, making commuting and weekend outings effortless.

Here, <a href="https://www.apartments.com.au/developers/devwest">Devwest</a>’s new apartment development Olive St is entering its final phase of construction, offering a rare opportunity to secure a home in one of Perth’s most complete lifestyle suburbs.

[smartcode_project:default project_id=106968 project_image_fid=3036]

Positioned in a leafy and character-filled pocket on the less-developed eastern side of Subiaco, Olive St stands out as one of the few apartment developments in this part of the suburb. Its quieter residential setting balances the density west of Rokeby Road, while the corner location on Hay Street places residents within walking distance of local favourites such as Found. Subiaco, Lums Wine Bar, and Hangout on Hay. Together with the celebrated Rokeby Road retail strip, these venues give residents an immediate connection to the cafés, restaurants, and bars that define the Subiaco lifestyle.

Cultural destinations including the Subiaco Arts Centre, Regal Theatre, and Subiaco Library reinforce the area’s reputation as a hub for entertainment and the arts.&nbsp;For outdoor recreation, residents have easy access to the manicured grounds of Market Square and Bob Hawke Oval, while Kings Park and Lake Monger Reserve offer expansive green space just beyond the suburb’s edges.

[smartcode_project:default project_id=106968 project_image_fid=3031]

A diverse educational landscape underpins the suburb’s long-standing appeal for families and professionals, with institutions such as Subiaco Primary School, Perth Modern School, and Bob Hawke College located nearby. Health services including St John of God Subiaco Hospital further support everyday convenience and peace of mind.

With construction nearing completion this September, Olive St will soon deliver 71 new residences to Subiaco. One bedroom apartments are fully sold, with only a limited selection of two and three bedroom residences remaining, priced from $877,000.

Buyers who secure an apartment before the construction period ends may still be eligible for the WA Stamp Duty Concession, offering savings of up to $50,000.

[smartcode_project_cta:default project_id=106968]

Joel Robinson

Devwest’s Olive St connects residents to Subiaco’s best amenities

After several challenging years, Melbourne is once again a city on the rise. For the last three years, when anyone interstate asked about Melbourne’s off the plan apartment market, the answer was always difficult. The short version? Not great. The longer version only raised more questions than it answered.

The roots of the downturn can be traced back to the start of the pandemic. At the end of 2020, Melbourne was the second most expensive capital city in Australia, a position it had held for decades. But while COVID-19 triggered a property boom in nearly every other capital, Melbourne lagged behind. Many blame the local government's handling of lockdowns, which stalled any real market momentum.

Then came the Reserve Bank’s aggressive rate hikes, taking interest rates from historic lows to 10-year highs within just 18 months. Other cities powered through thanks to their resilience during the pandemic, but for Melbo​urne, it was another blow.

The third hit came in the form of increased land tax, including new flat-rate charges and additional levies. Holding property became less viable for investors, especially with higher mortgage repayments. Many sold off their assets, flooding the market with investor-grade stock and pushing prices even lower.

Melbo​urne needed a turning point. That came in early 2025, when the long-awaited RBA easing cycle finally began, later than many economists had predicted, but still significant.

Despite the downturn, Melbou​rne’s fundamentals remained strong. One of the key growth drivers is supply versus demand, and the balance has shifted dramatically. According to Charter Keck Cramer, only 4,800 apartments were completed in Melbo​urne last year—a 36% drop from 2023, and less than half the 10,000 completed in Sydney. Only 6,320 apartments are currently under construction, compared to 21,550 in Sydney.

At the same time, Melbo​urne is expected to be the fastest-growing capital city over the medium to long term, with forecasts of more than 100,000 people moving to the city annually until 2029. With supply far below demand, price growth becomes inevitable.

So why haven’t prices already surged?

It’s not just buyers who’ve been impacted, developers have, too. Build costs have risen sharply, with labour and materials up around 40%. Land prices have also increased, along with holding costs. Higher costs mean higher sale prices. Developers aren’t charities, they’re not going to take the risk and lose money.

This created a stalemate: buyers couldn't afford the new prices, and developers couldn’t lower them. But 2025 has brought renewed optimism. Property values are now climbing in both the unit and house markets. Clearance rates have lifted into the mid-60s to low-70s—up from the low-to-mid 50s just last year.

With falling interest rates, buyers can now borrow more, while developers are feeling more confident thanks to stronger sentiment and stabilising build costs—though prices are unlikely to drop.

The future remains uncertain, but there’s a lot to like about Melbo​urne’s current position. The market has clearly bottomed out. We’ll inevitably be proved right or wrong, however it feels like this is arguably the best opportunity to buy in Melbourne—a city with significant business, large infrastructure projects all over the city, and a nightlife culture unrivalled anywhere in Australia.

Is Melbourne the city of opportunity in the property market?

There’s a version of Brunswick you’ll recognise even if you’ve never set foot there. Trams rattling down Sy​dney Road. Musicians and art students on the corners. It’s shorthand for a certain kind of Melbourne - progressive, creative, a little bit chaotic.

But dig deeper and <a href="https://www.apartments.com.au/developments/brunswick-vic-3056">Brunswick</a> reveals more than the clichés. It’s a suburb where 19th-century terraces share blocks with carbon-neutral apartment buildings. Where Victorian shopfronts house Syrian bakeries, social enterprises, and high-end espresso machines. And where property values have steadily climbed, not because the suburb has tried to reinvent itself, but because it’s stayed interesting.

Just six kilometres north of the CBD and well-connected by tram, train and bike path, Brunswick is built on a simple truth: you can get almost anywhere from here. Three Upfield line stations, Jewell, Brunswick, and Anstey, provide frequent train services. The 19 tram runs straight into the city. Bike commuters use the Upfield shared path like a second arterial.

Add to that Syd​ney Road and Lygon Street cutting vertically through the suburb, both lined with shops, eateries, services and medium-density housing, and it’s easy to see why Brunswick consistently ranks high for walkability and public transport access.

Brunswick’s population has shifted significantly over the past few decades. Post-war European migrants, many of whom still call the suburb home, laid the foundations. Students and artists came later, drawn by low rents and open minds. More recently, the area has welcomed professionals, young families, and downshifters seeking an urban lifestyle that doesn’t feel corporate.

As Brunswick’s demographic has evolved, so too has its housing profile. Post-war brick homes, double-fronted Edwardians, and classic workers’ cottages still line many of the suburb’s quieter streets, but now they sit alongside architect-designed townhomes, low-rise apartment buildings, and adaptive reuse projects that reflect the suburb’s dual identity: heritage-conscious and future-facing.

For Michael McCormack, Founder and Managing Director of property developer <a href="https://www.apartments.com.au/developers/milieu-property">Milieu</a>, and a local Brunswick resident—this is what makes Brunswick special. “It’s a suburb ingrained in continual reinvention,” he says.

“Brunswick has always been shaped by migration,” McCormack explains. “Post-WWII, it was Greek and Italian. Then came Asian and Middle Eastern communities, and more recently African. Now, the most visible wave is internal, young, creative, working professionals moving in. It’s eclectic and layered, a real melting pot.”

This multicultural identity is most evident, he says, on Sydney Road, the longest shopping strip in the Southern Hemisphere. 
 
“Walk up and down and you’ll see it in the hospitality scene, Vietnamese, Ethiopian, Lebanese, overlaid with wine bars and coffee spots. There’s something for everyone.”

Milieu began developing in Brunswick in 2019. Such is the developer’s love for the suburb, and the strong response from the local market, they’ve just launched their sixth project in as many years.

[smartcode_project:default project_id=136434 project_image_fid=348840]

Designed by Jackson Clements Burrows Architects in collaboration with DesignOffice and OCULUS, Saxon Street by Milieu is shaped by its civic context and cultural surroundings. The nine-level building with 80 apartments will replace the former Brosnan Centre, next door to the iconic Brunswick Baths, in the heart of the growing Merri-bek Arts and Culture Precinct.

Just months after launching, over a quarter of the apartments have already sold. McCormack attributes this strong demand to Milieu’s reputation in the area. “Our brand presence is so strong that we don’t just get repeat buyers—we get people connected to those who already live in a Milieu home,” he says.

“We get mothers, cousins, siblings of previous buyers—people who’ve not only heard great things from someone close to them, but have physically been in one of our homes. That’s the closest thing to a true testament we have for delivering a quality product.”

[smartcode_project:default project_id=136434 project_image_fid=348841]

This deep respect for what makes Brunswick Brunswick also attracted developer Beulah, who recently made their debut in the area. Late last year, they launched Brunswick Established—a collection of 23 sustainable townhouses.

Beulah co-founder Adelene Teh says it wasn’t just the prime Hodgson Street site near Barkly Street that drew them in, but the opportunity to create a brand-new townhome community in one of Melbourne’s most established and character-rich suburbs. 
 
“Brunswick has long been a suburb with soul, layered with history, creativity, and a strong sense of community,” Teh says.

“We were inspired by Brunswick’s rich heritage, its walkable lifestyle, and its proximity to some of Melbourne’s most vibrant pockets - from its thriving food and arts scene to its cultural and community offerings. It’s ideal for people who value a connected, inner-urban lifestyle but also want the calm of a serene pocket just minutes from parks, public transport, and local amenities.”

More than anything, Teh says, they saw the potential to create something that truly responds to how people want to live, now and into the future, within a like-minded community that appreciates great architecture, heritage, wellness, and sustainability.

[smartcode_project:default project_id=136451 project_image_fid=333959] 
 
“Brunswick Established is a reflection of that thinking. It embraces adaptability, multigenerational living, and considered design. We’ve worked closely with consultants and experts to ensure what we’re building feels like a natural extension of the suburb’s existing fabric, something that respects the past, supports the present, and adds value for generations to come.”

Beulah has seen strong interest, with 70 per cent of the townhouses already sold. Several interstate buyers have also made purchases, a sign of Brunswick’s national footprint.

[smartcode_project:default project_id=136451 project_image_fid=270371]

One of the biggest indicators of demand in a suburb is when big money arrives. Mirvac recently sold an apartment at <a href="https://www.apartments.com.au/new-apartments/prince-parade-by-mirvac-brunswick-701-park-street-brunswick-vic-3056">Prince &amp; Parade</a>, the former Princes Park Motor Inn site on Park Street, for $4.55 million, setting a new suburb record. It eclipsed the previous benchmark, a restored five-bedroom Victorian mansion from the 1880s, which sold for $4.15 million in late 2024.

[smartcode_project:default project_id=4802 project_image_fid=3627]

Mirvac’s General Manager of Residential Development VIC, Elysa Anderson, said the record-breaking price reflects the work of the Mirvac Design team in collaboration with Bates Smart, particularly their floorplan configurations and finishes, as well as Mirvac’s national reputation for delivering high-quality residential communities.

[smartcode_project:default project_id=4802 project_image_fid=217137]

Prince &amp; Parade is Mirvac’s third collaboration with Bates Smart on a parkside Melbourne development, following The Melburnian on Queen Victoria Gardens and The Eastbourne on Fitzroy Gardens.

The all-electric project comprises 169 one- to four-bedroom apartments across two buildings, rising five levels on Park Street and up to nine levels on Brunswick Road.

There's something about Brunswick

&nbsp;

Design-driven developer <a href="https://www.apartments.com.au/developers/milieu-property">Milieu</a> has completed its first project in Melbourne’s inner southeast, welcoming buyers to Plant Street by Milieu in Malvern.

The boutique development, a joint venture with partners&nbsp;Penfold&nbsp;&amp; MaxCap, comprises just 21 apartments just off Glenferrie and Malvern Roads.

The low-rise building has been designed by&nbsp;<a href="https://www.apartments.com.au/architects/ritz-ghougassian">RITZ&amp;GHOUGASSIAN</a>, distinguished by a robust, textured concrete façade, with horizontal planes designed to frame views of the neighbourhood and gardens by landscaper Acre.&nbsp;

&nbsp;

[smartcode_project:default project_id=139856 project_image_fid=278299]

The interiors have been curated by&nbsp;<a href="https://www.apartments.com.au/interior-designers/georgina-jeffries">Georgina Jeffries</a>, who has brought a&nbsp;refined and neutral material palette to the homes, complemented by generous ceiling heights and layouts that prioritise both functionality and comfort.&nbsp;

Acre’s landscaping introduces layered, seasonal plantings that soften the built form and extend greenery throughout the communal and private spaces.&nbsp;

&nbsp;

[smartcode_project:default project_id=139856 project_image_fid=1098]

Alongside its design focus, Plant Street incorporates contemporary amenities including number plate recognition for secure parking, EV charging facilities, and smart parcel lockers. Communal areas and resident-led gardening initiatives are intended to foster neighbour connections within the building.

The project marks Milieu’s expansion from its established base in Melbourne’s northern suburbs into Malvern, responding to continued demand for design-led, low-density apartment living in well-established neighbourhoods.&nbsp;

Located near Glenferrie Road and High Street Armadale, residents benefit from easy access to retail, dining, and transport, along with the green character of the area’s surrounding parks and gardens.

Jellis Craig Projects Director Stephen Bowtell is selling the remaining apartments.

[smartcode_project:default project_id=139856 project_image_fid=1113]

<a href="https://www.apartments.com.au/buildings/plant-street-by-milieu-malvern-1-plant-street-malvern-vic-3144">Plant St by Milieu</a> is the developer's first completed project south of their usual patch in Melbourne's north.

They are currently developing <a href="https://www.urban.com.au/new-apartments/elsternwick-gardens-by-milieu-8-gordon-street-elsternwick?source_news_article_id=62652&amp;ref=news_body_link">Elsternwick Gardens</a>, a new nature-focused neighbourhood in Elsternwick, and <a href="https://www.apartments.com.au/new-apartments/saxon-street-by-milieu-brunswick-31-saxon-street-brunswick-vic-3056">Saxon St by Milieu</a>, their sixth project in Brunswick.&nbsp;

[smartcode_project_cta:default project_id=139856]

Urban Editorial

Milieu welcomes buyers to Plant Street in Malvern as construction completes

Strategic government planning will be crucial in addressing the ongoing supply/demand imbalance in Brisbane’s residential market, as new supply continues to lag.

That’s one of the conclusions from a new CBRE market analysis, which highlights positive fundamentals but ongoing challenges for both the Brisbane and broader South East Queensland residential market.

[smartcode_project:default project_id=136432 project_image_fid=5479]

While 5,600 apartments and townhouses are projected to be completed in Brisbane this year – up from an average of 3,500 in the five years to 2024 – CBRE Research Director Craig Godber said this figure had been somewhat inflated by project delays, which had shifted some anticipated 2024 completions into 2025.

Godber noted that recent completion levels were also well below the peak period in 2016 and 2017 when annual additions averaged around 12,500 units and townhouses.

“Brisbane's residential market is experiencing unprecedented growth, with demand outstripping supply," Godber said.

"Strategic planning by the State Government is crucial in addressing this imbalance and ensuring sustainable development."

Godber noted that low supply levels had translated into an extended period of low vacancy rates, with Brisbane’s metropolitan vacancy being at or below 1.5% since early 2021 and hitting 0.9% as at March this year.

These tight market conditions are evident across all city precincts.

[smartcode_project:default project_id=149098 project_image_fid=330588]

Looking ahead, adjusted additions between 2025 and 2029 are forecast at 23,200 dwellings, or 4,600 per annum, with 60% of these expected to be concentrated in Brisbane’s inner city.

“Brisbane’s low vacancy rate highlights the urgent need for additional residential supply and the forecasted growth in dwelling completions is a positive step towards meeting this demand,” Godber said.

[smartcode_project:default project_id=7574 project_image_fid=3770]

CBRE Metropolitan Investments Director Will Carman said Brisbane’s population expansion and strong demand fundamentals were driving interest in city development sites, but he noted that developer attitudes were shifting.

“As construction pricing continues to climb, developers are becoming more discerning. The focus has shifted toward delivering high-quality, well-located residential communities that can withstand market pressures and meet long-term demand,” Carman said.

He also noted the issue of affordability, with Brisbane’s median house price having crossed the $1 million mark.

“This reflects not only the city’s strong fundamentals and sustained demand, but also the growing challenge of affordability - particularly for first-home buyers. This price growth underscores the importance of strategic planning and quality development to meet evolving market expectations,” Carman said.

Developer focus shifts to high-quality, well-located residential communities that can withstand market pressures and meet long-term demand, new CBRE analysis shows

Challenges and opportunities in Brisbane’s residential market as supply lags

Evolve Development

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Developed by award winning developer, Evolve Development and designed by award winning architect, SJB Architects, BOTANIC is the 5th residential project collaboration for this team. BOTANIC is seen as a further contribution to the growing reputation of Melbourne as one of the world’s most liveable cities and Evolve Development, along with SJB Architects are proud to be associated with and contribute to this significant project.

<figure><img alt="" class="image-article_full_width_580px" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/botanic-25-27-coventry-street-southbank-5aac16a2face4b073cb0275e3b7020ee.jpg?itok=ohJyvEeR" style="width: 580px; height: 290px;"></figure>Designer apartments comprising 1,2,3 and 4 bedrooms all with abundant natural light and supreme quality finishes including timber flooring to the kitchen and lounge areas, stone benchtops and Miele appliances. 
Choose from three beautifully conceived colour palettes, expertly designed by SJB.

Botanic Melbourne offers magnificent northern views towards the city skyline and eastern views over the Royal Botanic Gardens, providing an opportunity rarely available so close to the city centre. Upon arrival into the lobby, you are greeted by elegance and luxury. The inclusion of a dedicated business hub with a boardroom and private meeting room on a mezzanine level provides residents with an impressive work space.

<figure><img alt="" class="image-article_full_width_580px" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/botanic-25-27-coventry-street-southbank-bf57a72abe439aa17eec926ce693eff1.jpg?itok=qV4Xg7Mu" style="width: 580px; height: 232px;"></figure>Amenities are plentiful with premium shared facilities on level 5 including a serene garden retreat with BBQ, fireplace and outdoor dining, luxurious swimming pool, residents kitchen and dining area, lounge area, well-equipped gym, and beautiful landscaped surroundings.

<figure><img alt="" class="image-article_full_width_580px" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/botanic-25-27-coventry-street-southbank-1606e0979c13036c50f7ee37cb2ffd71.jpg?itok=0yQHpnh4" style="width: 580px; height: 290px;"></figure>Live close to the exciting CBD and feel the thrill of the Arts Precinct and the calm of the Royal Botanic Gardens. The historic and cultural significance of the immediate surrounds ensures the magnificent views from these luxurious apartments are protected and will remain interrupted.
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urban.com.au

Southbank - Endearing off-the-plan opportunities for Melbourne's hottest new development

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The issue of air rights has been given heightened media attention in recent times, principally due to Yarra House within South Yarra's Forrest Hill Precinct where developer Michael Yates <a href="http://www.afr.com/real-estate/residential/yarra-house-to-rise-with-views-secured-20131015-jgwls">purchased apartments in the adjoining low-rise building</a>. This in turn secures the right to veto any future development, thus protecting Yarra House's views.

Air rights and appropriate development is also at the crux of a dispute headed to VCAT, where Albert Road-based Evolve Development is seeking to amend an already approved scheme for 25-27 Coventry Street, so as to expand the tower's built form above the neighbouring property. Having purchased the Southbank site with approval in place for a 22 level residential building, Evolve Development have subsequently secured air rights above the adjoining 21-23 Coventry Street.

<blockquote>
Our client has also purchased the air rights of the eastern adjoining property and a subdivision permit obtained to amalgamate this land. It is noted that the permit contained Condition 1 (f), which required the built form to be set back from the eastern boundary at least 4.5 metres from the eastern boundary at Level 5 and above. This requirement was due to Council's concerns in relation to the proposed development restricting the future development potential of the adjoining land, in particular any restrictions on east facing apartments in any future development of that land.
<cite>SJB Planning document to VCAT excerpt, April 2015</cite>
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image166.jpg" rel="gallery-all" title="Air right over part 21-23 Coventry Street. Image courtesy SJB"><img alt="" class="image-article-full-width-580px" height="365" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image166.jpg?itok=i-1vNYzD" title="Air right over part 21-23 Coventry Street. Image courtesy SJB" width="580"></a>

<figcaption>Air right over part 21-23 Coventry Street. Image courtesy SJB</figcaption></figure><blockquote>
The purchase of the air rights over 21-23 Coventry Street has resulted in an expansion of the built form to the east from Level 5 upwards. This has had consequential effects on the layout of apartments at these levels. Particularly, the apartments located in the south east quadrant of the building from Level 5 to Level 20 have been reoriented to ensure appropriate setbacks from the properties to the south and west and to ensure adequate daylight access to all habitable rooms.

Evolve No.21 Pty Ltd now seeks permission to pursue an amended development strategy which incorporates the air rights over 21-23 Coventry Street to the east and which better reflects current inner urban housing market trends.
<cite>SJB Planning document to VCAT excerpt, April 2015</cite>
</blockquote>

<h2>25-27 Coventry Street, Southbank amendment highlights</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image168.jpg" rel="gallery-all" title="A comparison between approved and proposed. Images courtesy SJB"><img alt="" class="image-article-full-width-580px" height="343" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image168.jpg?itok=8l3s_v4t" title="A comparison between approved and proposed. Images courtesy SJB" width="580"></a>

<figcaption>A comparison between approved and proposed. Images courtesy SJB</figcaption></figure><ul>
<li>21 level residential tower at 70 metres in height</li>
	<li>252 apartments - 99 * studio, 105 * 1BR, 48 * 2BR</li>
	<li>177 car parking spaces and 80 bicycle spaces within a three level basement</li>
	<li>279sqm commercial/restaurant space with 50 person capacity</li>
	<li>Meeting room and library included within the development</li>
	<li>1,147sqm site area</li>
</ul>
The reworked SJB Architects design seeks to bump up apartments numbers by an additional 72 over the initial scheme which was given the nod via City of Melbourne during 2013. This is principally achieved by increasing studio dwellings from 8 to 99 within the amended proposal, at the cost of two bedroom dwellings which decrease by 20.

While the design still adheres to the DDO60 height limit, the external look has been drastically altered with the addition of balconies to the eastern facade. It's argued within the documents that the balconies which overhang the adjoining 21-23 Coventry street will aid in the retention of both on-site and off-site amenity.

Evolve Development currently have the project listed on their website as valued at $140 million and holding a completion date of 2017. It's fair to assume both these figures will change.

<h2>North, south, east and west</h2>

<blockquote>
The building form varies on each of its four elevations, relating to the immediate neighbouring conditions, whilst the use of varied colours and materiality presents a continuity and connection to the surroundings.

The north elevation presents an elegant tower on a setback podium with expressed columns that lightly anchor the elevation to the ground. Laneway access provided at the rear of the site along Wells Lane ensures flexibility and street activation of Coventry Street by way of tenancy and residential lobby interface. Street canopies, individually expressed between columns, break up the podium providing a human scale in the current streetscape rhythm while providing protection from the elements.

The tower is expressed in distinctive elements to provide visual interest and articulation. A recessed floor plan is incorporated at level 5 to distinguish the podium from the tower above. This break in the facade is introduced to respond to the height of the parapet of 312 St Kilda Road to the east, and the fagade composition of 35-37 Coventry Street to the west. The western elevation incorporates an angled setback to individual apartments facing south-west to protect the amenity of existing residents to the south and future neighbours to the west.

The south elevation is set back in response to the proximity of the residential tower at 6-8 Dorcas Street to the south.
<cite>SJB Planning</cite>
</blockquote>

<h2>Join the club</h2>

25-27 Coventry Street would join Evolve Development's initial Southbank project, <a href="http://www.evolvedevelopment.com.au/completed-projects.php#guilfoyle">The Guilfoyle</a> at 39 Coventry Street. LU Simon Builders completed the $190 million tower during 2013, which holds 353 apartments spanning 21 levels. SJB Architects were also responsible for the design of The Guilfoyle.

Currently fellow developer VIMG have sold in excess of 70% of Coventry Haus located at 33 Coventry Street, which will see the project head to construction shortly. Designed by Jackson Clement Borrows, the tower began life considerably shorter but was expanded upon VIMG's purchase of the site to the maximum allowable height.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/141029-33-coventry-photomontage-dusk-edit-3.jpg" rel="gallery-all" title="Coventry Haus at 23 levels. Image courtesy JCB"><img alt="" class="image-article-full-width-580px" height="899" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/141029-33-coventry-photomontage-dusk-edit-3.jpg?itok=2ZAoQ8ld" title="Coventry Haus at 23 levels. Image courtesy JCB" width="580"></a>

<figcaption>Coventry Haus at 23 levels. Image courtesy JCB</figcaption></figure>The 'secondary' Southbank apartment market has proven popular in recent years with a string of apartment tower completions falling between Coventry and Dorcas, as witnessed by Sunday Apartments, Elm and the aforementioned Guilfoyle.

Waiting in the wings are the approved <a href="/buildings/kings-domain-southbank-68-dorcas-street-southbank">68-70 Dorcas Street</a>, <a href="/buildings/the-evermore-southbank-58-66-dorcas-street-southbank">58-66 Dorcas Street</a> and potentially 25-27 Coventry Street which between them would pump a further 1000 apartments into the tail end of Southbank.
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silvermb

Air rights, share rights: 25-27 Coventry Street, Southbank

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An apartment sales campaign looks imminent for one of Melbourne's more contentious and long lasting development sites, referred to as Nelson Place. In recent weeks Dalton Consulting Engineers have been appointed to handle civil infrastructure matters and the like whilst Icon Construction currently have phase one of what will be known as <a href="http://waterlineplace.com.au/" target="_blank">Waterline Place</a> listed online as an active construction tender.

Comprising 83 apartments and two retail tenancies, the initial development phase will include a six level SJB Architects-designed complex as seen below. The completed development will potentially see 20 level towers and in excess of 800 dwellings.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image24will.jpg" rel="gallery-all" title="Stage One of Waterline Place features an apartment building of 83 dwellings. Image courtesy Icon Construction"><img alt="" class="image-article-full-width-580px" height="357" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image24will.jpg?itok=KU2lnICc" title="Stage One of Waterline Place features an apartment building of 83 dwellings. Image courtesy Icon Construction" width="580"></a>

<figcaption>Stage One includes 83 apartments. Image courtesy Icon Construction</figcaption></figure><h2>Site History</h2>

Formerly the Port Phillip Woollen Mills, the site is bound by Nelson Place (north), Kanowna Street (east), Cecil and Aitken streets (south) and Ann Street (west). Carrying a handful of historic structures, the development site has been subject to a decade of wrangling between Hobsons Bay City Council, the Save Williamstown action group and proponent, Evolve Development.

The long-running saga prompted developer Ashley Williams to deliver this broadside in response to the development and parking concerns raised by opposing bodies:

<blockquote>
A bunch of what I'd say are fairly selfish established residents, who have benefited from property price rises, make it very hard for developers to respond to that demand. They forget that the changes that led to the parking issue have meant that there are more people around, more cafes, the place is a more vibrant retail centre, the supermarket and greengrocer open later, so you can't have it both ways.
<cite>Ashley Williams, "<a href="http://www.news.com.au/finance/real-estate/developer-furious-at-selfish-residents/story-fndbarft-1226586508083">Developer furious at 'selfish' residents</a>" (news.com.au), February 27, 2013</cite>
</blockquote>

It was argued by Save Williamstown that the development would:

<ul>
<li>Destroy heritage</li>
	<li>Be situated too close to the shipyards</li>
	<li>Be situated too close to Mobil MHF(includes feeder arms on jetty, pipelines &amp; tank farm with tanks up to 40m diameter) and fuel importation ships flagged overseas</li>
	<li>Destroy nationally significant jobs</li>
	<li>Overwhelms local schools, child care and community services</li>
	<li>Make Williamstown less family friendly</li>
	<li>Overburden roads and traffic</li>
	<li>Lead to tourists being squeezed out of the peninsula</li>
</ul>
Ultimately VCAT ruled in favour of the development as was <a href="http://williamstown.starcommunity.com.au/star/2013-01-15/development-upheld/" target="_blank">reported during January 2013</a>, dismissing a number of gauzy claims above.

<h2>Staged development</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image29will.jpg" rel="gallery-all" title="Images courtesy Lovell Chen &amp; Save Williamstown"><img alt="" class="image-article-full-width-580px" height="317" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image29will.jpg?itok=fVOxuPqu" title="Images courtesy Lovell Chen &amp; Save Williamstown" width="580"></a>

<figcaption>Images courtesy Lovell Chen &amp; Save Williamstown</figcaption></figure>The overall site is broken into 14 separate lots according to the graphic above. <a href="http://www.savewilliamstown.net/" target="_blank">Save Williamstown</a> provides a concise summary of events and applications to date, where Stage One will involve Lots 1,2 and 3 with permitted plans allow for the demolition of the 1800's Oriental Hotel and provision for 142 dwellings by way of apartments and townhouses.

Lot 2 situated on the Nelson Place and Ann Street intersection holds the 6-storey apartment building which rises 19.6 metres above ground. Hobson Bay City Council's Built Form Outcomes seeks “A prominent building which provides emphasis to the corner of Nelson Place and Ann Street” and “A building that incorporates innovative façade articulation and limited sheer walls.” Vertical louvres look to be design response.

Subsequent stages are expected to see building heights rise to 9 levels, with the potential for multiple 20 level apartment towers considered likely for latter stages of the project. Expected to stretch toward 2020, the overall program is envisaged to deliver 700 apartments and 100 townhouses, although given the size and elongated delivery period for Waterline Place final numbers are unknown.
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