<a href="https://www.apartments.com.au/developments/broadbeach-qld-4218">Broadbeach</a> offers plenty of reasons to live vertically, but moving from a substantial family home into an apartment can expose the compromises of high-density living. Privacy, room for guests and usable living space tend to matter more when an apartment is intended as a permanent home rather than an occasional coastal base.

A typical residential floor at <a href="https://www.apartments.com.au/new-apartments/the-eveleigh-broadbeach-7-9-surf-parade-broadbeach-qld-4218">The Eveleigh</a>, on Surf Parade,&nbsp;contains just four apartments. The 94-residence development by <a href="https://www.apartments.com.au/developers/hirsch-faigen">Hirsch &amp; Faigen</a> is predominantly made up of expansive three-bedroom homes, with a limited collection of half-floor penthouses above.

Across the apartment floors, <a href="https://www.apartments.com.au/architects/rothelowman">Rothelowman</a> has used the relatively limited number of residences to give each home greater access to natural light and outlook. Living spaces extend towards full-height glazing, while a series of bay windows frame selected views across the Pacific Ocean, city and hinterland rather than treating the building edge as a continuous wall of glass.

&nbsp;

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“The apartment floors deliver a collection of homes that embrace controlled outlook via a series of bay windows deliberately framing moments of view,” Rothelowman Director Kim Lowman said.

From outside, those projecting forms contribute to the tower’s faceted profile. Strong horizontal and vertical elements establish its proportions, while the changing position of the sun alters the light, shadow and reflection across the façade throughout the day.

The same attention moves inside the apartments, where the material palette combines warm timber, natural stone, metallic detailing and softer curved forms. Kitchens sit within the main living zone, with stone island benches, integrated joinery and European appliances, before the living areas extend towards the glazing and the outlook.

&nbsp;

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Three genuine bedrooms provide room to accommodate family and guests, while two secure car spaces and storage address some of the practical considerations that can become more noticeable when moving from a larger home. Feedback from the display suite has centred on the warmth and restraint of the interiors, with buyers commenting that the residences feel like homes rather than conventional coastal apartments.

A limited collection of half-floor penthouses occupies the upper levels, increasing the scale of the living spaces and adding private balconies and elevated finishes. From this position, the outlook extends between the ocean and hinterland.

Outside the private residences, The Eveleigh separates its shared spaces between the podium and rooftop. The podium is centred on wellness, with subtropical landscaping surrounding a swimming pool and pool terrace, yoga garden, private gymnasium, sauna and hot and cold plunge facilities. Landscaped retreats and pavilions provide additional places to sit away from the main recreation areas.

&nbsp;

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Higher in the building, a rooftop pavilion and private dining suite sit alongside resident lounge, barbecue and outdoor dining areas, opening towards panoramic views across the ocean, city and hinterland.

“Buyers are no longer just looking for an apartment, but a lifestyle where they can relax, reset, and enjoy a balanced way of living,” Hirsch &amp; Faigen Director of Sales Matt George said.

Interest to date has come from established owner-occupiers and interstate lifestyle purchasers, including buyers planning a future move to the Gold Coast. Many are coming from larger homes and want to reduce ongoing maintenance without giving up space for family and guests, privacy, two car spaces or the ability to entertain at home.

&nbsp;

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Much of that daily life can also take place beyond the building without requiring a drive. Kurrawa Beach and Pratten Park are an easy walk from Surf Parade, while Pacific Fair, Oracle Boulevard, The Oasis, restaurants, cafés, entertainment and public transport are also within walking distance.

The Eveleigh is Hirsch &amp; Faigen's fourth Gold Coast development since entering the market in 2021, following The Hemingway at Palm Beach, The Emerson at Kirra and Yves at Mermaid Beach. Each of the preceding projects sold out before completion.

“Broadbeach had been on our radar throughout our time operating on the Gold Coast,” the developer said. “Following our projects in Palm Beach, Kirra and Mermaid Beach, Broadbeach represented the natural next step for the business.”

The Surf Parade site brought together proximity to the beach, protected coastal outlooks and walkability to dining, shopping and recreation. Hirsch &amp; Faigen also identified the street as an emerging premium residential address, with enough separation from Broadbeach's busier destinations to retain a quieter environment at home.

The Eveleigh is now under construction by Maxcon, with completion forecast for mid-2028. Three-bedroom residences are currently available from $2.87 million.

[smartcode_project_cta:default project_id=149670]

Joel Robinson

The Eveleigh brings house-like apartments to Broadbeach

A long-stalled Campbelltown development site is back in play, with new plans for 139 apartments set to supersede a mixed-use scheme approved almost a decade ago but never built.

The new proposal for 28 Cordeaux Street would deliver 116 market and 23 affordable apartments in a part 14-storey building, bringing a substantial new project into a Campbelltown market where new apartment supply remains limited.

Plans have been filed over the 3,092 sqm corner site at Moore-Oxley Street, around 600 metres from Campbelltown Railway Station and the city-centre retail core.

The site already carries a mixed-use residential approval dating to 2016. Doroch Architects has now been engaged on a larger replacement scheme, which is progressing as a State Significant Development Application following a Housing Delivery Authority determination in August 2025.

The apartment mix comprises 39 one-bedroom, 72 two-bedroom and 28 three-bedroom residences. Two-bedroom apartments make up just over half of the project, while three-bedroom homes account for 20 per cent.

<img alt="First look: New 139-apartment plans revive long-stalled Campbelltown city centre site" data-entity-type="file" data-entity-uuid="136dd5b9-3791-4da6-9e31-76f533f5b4de" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Campbelltown%20da2.png?VersionId=LgOSy9nwf5u.MGswBBwaGGxuX8QpHSl_" />

Of the 139 apartments, 23 will be delivered as affordable housing under the in-fill affordable housing provisions of the Housing SEPP. The affordable component represents 15 per cent of the residential gross floor area and will be managed by a registered Community Housing Provider.

Doroch has sought to break the scale of the building into two distinct elements, with a masonry podium of around four storeys establishing the street edge before the residential tower steps back above.

The corner position has shaped that approach. Cordeaux Street faces toward the commercial and civic centre, while Moore-Oxley Street leads into the lower-scale residential neighbourhood to the south, and the design verification report describes the site as "bridging the commercial core to the north and established residential areas to the south."

The podium will be expressed predominantly in face brick, while the upper levels shift to brushed and grooved concrete cladding with darker metal detailing. Recessed sections, deep balcony edges and landscaping break down the upper form, with an approximately 11.8-metre setback to the northern boundary addressing the adjoining St Peters Anglican School.

<img alt="First look: New 139-apartment plans revive long-stalled Campbelltown city centre site" data-entity-type="file" data-entity-uuid="c8b3d2d3-c561-4bfc-a5d9-a68c0c10dac1" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Campbelltown%20da1.png?VersionId=AeAEyJU02Gk2k5noUj2StziCvdQ7fW4B" />

Campbelltown has been starved of new residential developments in the last decade.

The only other notable development set to come to market this year is ALAND's Queen Square, a mixed-use precinct on over two hectares that will comprise apartments above a vibrant ground-level retail and hospitality dining precinct.

First look: New 139-apartment plans revive long-stalled Campbelltown city centre site

First Look: Sherlock Construction pitches apartments for low-rise Deception Bay

Queensland builder-developer MAYD has revealed the first look at its major North Kirra beachfront development, lodging amended plans that reduce the number of apartments and increase the proportion of larger residences.

The project is planned across a substantial 4,742 sqm amalgamated site spanning seven lots at <a href="https://www.apartments.com.au/new-apartments/2-6-pacific-parade-bilinga-qld-4225">2-6 Pacific Parade</a> and 27-33 Golden Four Drive in Bilin​ga, directly opposite Nor​th Kirra Beach.

<a href="https://www.apartments.com.au/developers/mayd-group">MAYD</a> secured the site for $32.5 million in 2025, in what was one of the Gold Coast's largest property transactions of the year.

The development will be delivered across two stages, with the first stage carrying an estimated gross realisation value of around $360 million.

The latest amendments seek to reduce the overall apartment count and shift the project further toward the owner-occupier market, with larger residences designed for buyers wanting considerably more space than traditionally offered in a beachfront apartment.

The residential mix will include townhomes, oversized two-bedroom apartments, substantial three-bedroom residences and four-bedroom homes.

MAYD has appointed Cera Stribley to lead the architecture and interiors, with the Melbourne-based design practice drawing on the beachfront setting through a series of ocean-facing terraces and heavily landscaped balconies.

Strong horizontal forms and curved balconies will define the exterior, with subtropical landscaping integrated throughout the building to soften the built form and increase the connection between the residences and the beachfront.

The project will also include an extensive collection of resident wellness and lifestyle facilities, continuing the broader shift across the Gold Coast's luxury apartment market toward larger homes supported by resort-style amenity.

<img alt="MAYD" data-entity-type="file" data-entity-uuid="d1bcbb05-e659-4b47-8bd4-1e595315e2ad" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-27%20at%202.05.03%E2%80%AFPM.png?VersionId=jj0XEud1X1DuLt7_KyElhjMdZGOXmLHP" />

MAYD Founder Todd Mould said North Kirra was increasingly appealing to buyers attracted to the more established, lower-density character of the southern Gold Coast.

"North Kirra presents one of the most compelling luxury residential opportunities currently emerging in Australia, combining absolute beachfront with the character and authenticity that buyers are increasingly seeking, and the same sense of tight-knit community that defined Burleigh and Currumbin perhaps 10 or 15 years ago," Mould said.

"With Gold Coast Airport on its doorstep, it also offers a level of accessibility that broadens its appeal across almost every market demographic."

The project comes as the southern Gold Coast continues to attract an increasing share of high-end apartment development and buyer activity.

Kirra in particular has emerged as one of the region's more tightly held beachfront markets, with its relatively low-density character, established surf and hospitality scene and proximity to Gold Coast Airport differentiating it from the higher-density markets further north.

Mould said those characteristics had informed the approach MAYD and Cera Stribley had taken to the project.

"We've worked closely with Cera Stribley to create a vision that is deeply connected to its surroundings," he said.

"Inspired by the coastline itself, the architecture has been shaped around space, privacy and resort-style living, creating a collection of homes that reflects the next generation of luxury on the southern Gold Coast."

MOTIV Managing Director Carly Cottam, who has been appointed to market the project, said buyer attention had continued to move south along the Gold Coast.

"Purchasers who may once have defaulted to Broadbeach, Main Beach or Surfers Paradise are increasingly recognising the value of a genuine beachfront location that offers lower density, strong amenity and a more established sense of community," Cottam said.

"Kirra has a powerful combination of growing demand and genuine scarcity. Beachfront supply is inherently constrained, the area remains relatively low density, and buyers are increasingly placing a premium on locations that feel established, uncrowded and authentic rather than heavily developed."

Cottam said the proximity to Gold Coast Airport was also proving increasingly important for interstate and second-home buyers.

"Being minutes from Gold Coast Airport makes it particularly compelling for interstate buyers, frequent travellers and second-home purchasers who can access an authentic coastal lifestyle almost immediately after stepping off a flight."

The acquisition takes MAYD's active development portfolio to more than $500 million, with the North Kirra project representing one of its largest undertakings to date.

MAYD is targeting an early 2027 launch.

First look at MAYD's North Kirra mixed-use precinct

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Castle Hill, the longtime hub of the Hills District, has been one of the major beneficiaries of Sydney's Metro expansion, with improved connectivity helping drive continued population growth, development and buyer demand across the Hills District.

But despite that growth, the suburb has seen relatively few major new apartment projects brought to market over the past 18 months.

Hills District developer Reve Group is looking to fill that gap with <a href="https://www.apartments.com.au/new-apartments/nova-r-ve-castle-hill-2-garthowen-crescent-castle-hill-nsw-2154">Nova Rêve</a>, a major new mixed-use precinct on the corner of Garthowen Crescent and Old Castle Hill Road, a short walk from Castle Hill Metro Station and Castle Towers.

[smartcode_project:default project_id=152737 project_image_fid=377679]

The project will comprise three residential towers alongside a hotel, restaurants, cafes and a skybar, more than 1,600 sqm of ground-floor retail and almost an acre of landscaped gardens.

It represents the largest project undertaken by Reve Group, the development arm of the Kassis family, which has been building across the Hills District for more than 30 years through Kassis Homes.

[smartcode_project:default project_id=152737 project_image_fid=377675]

Nova Rêve also represents a significant step up from the family's first apartment development, Grand Rêve, which was delivered nearby on Garthowen Crescent.

Grand Rêve introduced larger, house-like apartment layouts and premium inclusions including Wolf and Sub-Zero appliances to the Castle Hill market.

Nova Rêve takes that approach to a precinct scale, combining the residential component with hospitality, retail and substantial public and resident landscaping.

[smartcode_project:default project_id=152737 project_image_fid=377685]

Reve Group Managing Director Sam Kassis said the project reflected the family's three decades of building in the Hills, which has evolved from trophy homes on quarter-acre blocks to larger-scale apartment development.

"Grand Rêve was our first apartment project here and it showed us what this pocket of Castle Hill could be. Nova Rêve is the refinement of that idea: not just apartments, but a place the whole suburb can use," Kassis said.

A key part of that approach is the hotel, which has been designed to operate as an amenity for the wider Castle Hill community rather than solely hotel guests.

It will include restaurants, cafes, skybars and all-day dining, alongside conference and event facilities catering to business functions, community groups and private events.

At ground level, more than 1,600 sqm of shops and cafes will open onto the surrounding streets and landscaped areas.

Almost an acre of gardens designed by Land and Form Studios will run through the precinct, incorporating pathways, seating, barbecue areas and children's play spaces.

[smartcode_project:default project_id=152737 project_image_fid=377680]

Reve Group's Romio Georges said creating an active ground plane had been central to the planning of Nova Rêve.

"There are gardens with pathways, barbecues, seating and play areas, shops and cafes opening onto the street, and a hotel with restaurants and a skybar that anyone in Castle Hill can walk into," Georges said.

The project's elevated position on one of Sydney's highest ridgelines will also provide apartments with outlooks toward the Sydney skyline, surrounding parkland and the Blue Mountains.

More than 80 per cent of the apartments will occupy corner positions, with Turner responsible for both the architecture and interiors.

&nbsp;

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Nova Rêve arrives as Reve Group bets on Castle Hill's next growth phase

Developer Q&A

Canvas is a boutique collection of 62 apartments in Melbourne's sought-after northern suburbs from property developers ID_Land.

The development of one, two and three-bedroom residences reinterprets the industrial regeneration of Brunswick with an industrial façade and a structural form.

Designed by Rothelowman and Hecker Guthrie, the development provides a sustainable living experience that culminates into a home for families, couples and individuals.

Urban recently sat down with ID_Land’s joint managing director Matthew Belford to discuss the project.

[smartcode_project:default project_id=29358 project_image_fid=85965]

MK: What are the highlights of Canvas and what is attracting buyers to the project?

MB: The architecture at Canvas is particularly striking; we engaged one of our most-trusted collaborators in Rothelowman to lead the design, and they have ensured the project will complement Barkly Street, its neighbouring buildings, and the area’s industrial heritage.

[smartcode_project:default project_id=29358 project_image_fid=85967]

Hecker Guthrie-designed interiors bring together neutral colour palettes and functional floorplans that appeal to a range of different buyer groups. Apartments are spacious and designed to be lived in, with a communal rooftop space for residents to enjoy as well.

One of the main pillars at Canvas is sustainability; the project is fossil fuel free, utilises solar power and greywater systems, has strong walkability and is close to public transport, so we are seeing a lot of interest from environmentally-conscious homebuyers.

The location of Canvas has also proven to be a strong drawcard so far – its status as a ‘Walker’s Paradise’ and its Walk Score of 97/100 means local parklands, public transport, bike paths, as well as the bars, restaurants, cafés and retail stores that make Brunswick so sought-after, are all within walking distance.

[smartcode_project:default project_id=29358 project_image_fid=85960]

MK: What was the design brief for Rothelowman?

MB: We wanted Canvas to reference and engage with the rich tapestry of built-form which has shaped Brunswick into the suburb it is today, with a sculptural façade and broad appeal to a range of residents – individuals, couples and families.

MK: Where have buyers come from, and who is the development appealing to?

MB: Many of the project’s buyers have come from the city’s inner ring, with the project features alongside the proximity to Brunswick driving strong interest from a mixture of younger buyers, first home buyers, and families.

[smartcode_project:default project_id=29358 project_image_fid=85962]

We have also seen strong interest from ‘right-sizers’ - those who have been looking for property for some time but haven’t managed to find the right fit closer to the sought-after inner ring lifestyle suburbs.

MK: What else does the Canvas community offer to residents?

MB: The project will have a rooftop residents’ amenity, with a 360-degree view of the Melbourne skyline alongside a kitchen and dining space, and a recreation lounge.”

[smartcode_project:default project_id=29358 project_image_fid=85966]

MK: Why did you choose Brunswick for your latest development?

MB: Brunswick is an area that our team knows well, having developed The Barkly townhouses in 2016 just down the road from Canvas – it’s also an area I’ve known for over 20 years, as I used to live and study in the area.

MK: Where is current buyer enquiry coming from?

MB: Enquiries are being driven largely by Melbourne locals, predominantly from the city’s inner ring suburbs, visiting the display suite.

[smartcode_project_cta: project_id=29358]

Urban recently sat down with ID_Land’s joint managing director Matthew Belford to discuss the project

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What buyers need to know about Canvas at Brunswick: Urban chats with ID_Land's Matthew Belford

If you&#39;re looking for an affordably priced home, without compromising on quality or style, Geelong Quarter&#39;s latest addition,&nbsp;Ryrie Home, is a truly unique find.

With exceptional design by&nbsp;Architectus&nbsp;and delivered by the innovative team at&nbsp;Franz&eacute; Developments, these apartments won&#39;t be on the market long.

[smartcode_project:default project_id=5559 project_image_fid=88242]

Offering a collection of one, two and three-bedroom residences, Ryrie Home puts the focus on what really matters, and joy in the simplest pleasures.

We recently spoke with Franz&eacute; Developments&rsquo; director Paul Franz&eacute; to discuss the project&rsquo;s high-quality apartments.

MK: What are the highlights of Ryrie Home and what is attracting buyers to the project?&nbsp;

PF: There&#39;s a number of features that have been attracting buyers to Ryrie Home and helping it stand out in the marketplace.

Firstly, the central location in the arts precinct of Geelong CBD has&nbsp;even very appealing, as has the Residents Rooftop and&nbsp;private dining room with views over the&nbsp;city and bay.

[smartcode_project:default project_id=5559 project_image_fid=88243]

The interior design of the apartments by&nbsp;Architectus, 2.85m high ceilings and the high-quality&nbsp;finishes and fixtures have also been a big drawcard.

MK: What was the design brief for Architectus?&nbsp;

PF: To create high quality, liveable apartments that will stand the test of time.&nbsp;

MK: Where have buyers come from, and who is the development appealing to?&nbsp;

PF: A lot of our buyers have come locally from Geelong. Ryrie Home is appealing to&nbsp;first home buyers and young&nbsp;professionals as well as investors, some of whom are planning to downsize into their apartment at a later date.&nbsp;

[smartcode_project:default project_id=5559 project_image_fid=88246]

MK: What else does the Geelong Quarter community offer residents?&nbsp;

PF: The Ryrie Home residents have access to a Residents Rooftop with BBQ&rsquo;s, generous gardens and lots of seating, and of course the Northern bay views.

There is also an internal dining room that can be booked by the residents to host larger dinners or parties. On the ground plane, there is an abundance of retail offerings which will include restaurants, cafes, wine bars and a&nbsp;Gelateria.&nbsp;

MK: Why did you choose Geelong? Does this area offer strong investment opportunities?&nbsp;

PF: Geelong is the fastest growing regional city in Australia and it&#39;s truly a city on the rise. It&rsquo;s the perfect place to invest.&nbsp;

[smartcode_project:default project_id=5559 project_image_fid=88249]

MK: Where is the current buyer enquiry coming from?&nbsp;

PF: The majority of our enquiry is from local buyers in Geelong and the surrounding region. We have also had a spike of enquiry lately from Melbourne residents looking for a sea change.

[smartcode_project_cta: project_id=5559]

Offering a collection of one, two and three-bedroom residences, Ryrie Home puts the focus on what really matters, and joy in the simplest pleasures

Everything a buyer needs to know about Ryrie Home at Geelong: Five minutes with Franzé Developments

Siskas is the final release of Gary Dempsey Developments&rsquo; coveted Taskers development in Perth&rsquo;s North Fremantle.

Designed by ZMH Architecture and Craig Steere Architects, the residence features a collection of two, three and four-bedroom apartments.

The broader Taskers project has won numerous industry awards for excellence in construction and development, with recognition from the Master Builders Association and the Urban Development Industry of Australia.

We recently spoke with Gary Dempsey Developments&rsquo; very own Gary Dempsey to discuss the luxury development.

[smartcode_project:default project_id=7864 project_image_fid=142655]

MK: What are the highlights of&nbsp;Siskas&nbsp;at Taskers and what is attracting buyers to the project?&nbsp;&nbsp;

GD: Undoubtedly buyers are attracted to&nbsp;Siskas&rsquo;&nbsp;unique location between the Indian Ocean and the Swan River and the lifestyle that comes with that. It promotes the best of our enviable laidback WA lifestyle but is within easy reach of Fremantle, the CBD and some of Perth&rsquo;s best schools and colleges.

As well as the location, our buyers know that with GDD they are buying an unmatched level of construction quality and sophistication &ndash; in terms of the features you do see, but also those you don&rsquo;t including rooftop solar, double glazing, acoustic plumbing, the extensive use of natural stone and European appliances across the project as well as a range of resort style, residents&rsquo; only amenities.&nbsp;&nbsp;

[smartcode_project:default project_id=7864 project_image_fid=142658]

MK: What was the design brief for the architect Fred&nbsp;Zuidefeld (ZMH Architects)?&nbsp;

GD: The architectural brief focused on creating a sophisticated, timeless development that fostered a connection with its&nbsp;waterfront location combining the use of the highest quality materials and finishes with the latest in innovation technology and sustainability features.&nbsp;

MK: Where have the buyers comes from and who is it appealing to?&nbsp;

GD: Our buyers and prospective buyers span a range of demographic but tend to be downsizers from the local area wanting to move from larger family homes but stay in the area in which they have grown up in and have established connections.

[smartcode_project:default project_id=7864 project_image_fid=142657]

We&rsquo;re also seeing growing demand from young professionals who value the waterfront location and the range of amenities on their doorstep.&nbsp;Overall&nbsp;we are seeing buyers who want quality in terms of the finish but also the construction and the features you don&rsquo;t see. Our development is dominated by owner occupiers rather than investors which also appeals across our buying demographic.&nbsp;&nbsp;

MK: What else does&nbsp;Siskas&nbsp;at Taskers offer residents?&nbsp;

GD: Additional resident features include a wine room, workshop, 3000sqm of&nbsp;established&nbsp;private gardens &ndash; unseen in any comparable apartment development &ndash; a 25m lagoon style pool,&nbsp;alfresco dining/ entertaining spaces, yoga/ pilates and massage room,&nbsp;gym,&nbsp;sauna and onsite caf&eacute;.&nbsp;

MK: Why did you choose North Fremantle Does this area offer strong investment opportunities?&nbsp;&nbsp;

GD: North Fremantle is primarily dominated by older&nbsp;free standing&nbsp;homes on larger blocks with limited development but plenty of potential.&nbsp;It&rsquo;s&nbsp;also a standout location in terms of its access to river and ocean, Fremantle, Claremont and Cottesloe. The annual growth rate is 4.3% and properties tend to be very tightly held, making it a very&nbsp;sought after&nbsp;suburb.&nbsp;&nbsp;

[smartcode_project:default project_id=7864 project_image_fid=142670]

MK: Where is current buyer enquiry coming from?&nbsp;

GD: It tends to be dominated by those from the local area however we are seeing an increasing level of both interstate and overseas enquiry as a growing number of people post-COVID&nbsp;realise the unbeatable lifestyle WA offers.&nbsp;&nbsp;

Designed by ZMH Architecture and Craig Steere Architects, the residence features a collection of two, three and four-bedroom apartments

What buyers need to know about North Fremantle’s Siskas at Taskers: Urban chats with Gary Dempsey Developments

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Verre in Preston, in Melbourne’s north, is a new development by Wolf &amp; Lamb on a site steeped in history.

Set for completion in early 2022, the project comprises 57 one, two and three-bedroom apartments designed by Melbourne-based architecture studio, Chamberlain Architects.

Urban recently spoke with Wolf &amp; Lamb to discuss the luxury project.

MK: What are the highlights of Verre and what has attracted buyers to the project?

W&amp;L: The primary things buyers like about Verre are the look and appearance of the building, The floorplans, the fixtures and finishes and the price. Other things they love about the project is the size of it and the view to the East or West.

[smartcode_project:default project_id=7275]

MK: What was the development’s design brief for Chamberlain Architects?

W&amp;L: The brief to the architect was to create a landmark building that heralds a new era for this part of Plenty Road. It was important for us to develop the site for the long term, and we wanted a building that would stand the test of time, and provide a positive impact on the area.

We were also aware of the fantastic views to the east and the south and wanted a building that took advantage of this. The brief for the apartments was that they be generous in size and considered in the way the space was used.

<a href="/new-apartments/glass-haus-preston-296-plenty-road-preston-vic-3072"><img alt="" height="990" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/verre_3.jpg" width="1800"></a>

We are delighted with what the team at Chamberlain Architects have been able to deliver.

MK: What is Verre’s relationship with glass and how has this manifested in the building’s design?

W&amp;L: 296 Plenty Road was the location of a family-owned and operated glassworks factory for over 80 years. The factory — ‘Peerless Glass’ became synonymous with glass innovation in Melbourne. It was one of the first local manufacturers to offer glass products which utilised sandblasting and bending techniques.

<a href="/new-apartments/glass-haus-preston-296-plenty-road-preston-vic-3072"><img alt="" height="1000" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/verre_2.jpg" width="1800"></a>

To this very day; Peerless Glass’ legacy can still be found all around Melbourne. From residential applications such as sandblasted glass doors (popular for houses built in the 1950s) to public establishments such as yacht clubs and even large department stores such as Myer.

The glassworks ceased operations long ago, but ownership of the building has remained with the original family — spanning multiple generations. The family is proud to present Verre. An evolution of the original glassworks — a fitting homage to its past and in maintaining a connection and nod to the heritage of the original glass works we are offering each apartment buyer a bespoke, hand-blown glass feature pendant light upgrade by Melbourne-based glass designer; Mark Douglass. An organic statement piece it sits effortlessly alone and great as a cluster. This offer is exclusively for Verre buyers.

<a href="/new-apartments/glass-haus-preston-296-plenty-road-preston-vic-3072"><img alt="" height="1079" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/verre_4.jpg" width="1800"></a>

MK: Where have buyers come from, and who is the development appealing to?

W&amp;L: The majority of the buyers are locals who have been renting in the area.  A fair number of these have been first home buyers but we have had a couple of downsizers and upsizers too.

 

MK: Are there any other residential developments in the pipeline?

W&amp;L: Currently we are in the early stages of securing another site in Preston and St Kilda
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Set for completion in early 2022, the project comprises 57 apartments designed by Melbourne-based architecture studio Chamberlain Architects.



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