Crown Limited

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The last week has provided news on a number of pending towers seeking their place in the skyline. Provided below is a summary covering six marquee projects, with each edging closer to reality.

Fresh off Bates Smart's Instagram account is the first image for the reworked <a href="/developments/melbourne-vic-3000">555 Collins Street</a>. <a href="/news/fragrance-group-secures-approval-for-the-seemingly-defunct-555-collins-street">First covered by Urban.com.au earlier in the month</a>, developer Fragrance Group has been granted approval to proceed with the tower which would hold up to 625 apartments.

Gone is the vacant commercial tower onsite, and in its place rises a curvaceous form with a pleated exterior.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image18_12.jpg" rel="gallery-all" title="555 Collins Street and Myriad Melbourne at 111-125 A'Beckett Street"><img alt="" class="image-article-full-width-580px" height="363" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image18_12.jpg?itok=azIElO7S" title="555 Collins Street and Myriad Melbourne at 111-125 A'Beckett Street" width="580"></a>

<figcaption>555 Collins Street and Myriad Melbourne at 111-125 A'Beckett Street</figcaption></figure>Moving on, Tong Eng Group have shown firm intentions regarding their tower at 111-125 A'Beckett Street which they have christened Myriad Melbourne.

<blockquote>
Myriad, centrally located along the northern edge of Melbourne's CBD, is the next iconic landmark along A'Beckett Street. Designed by award-winning architect Elenberg Fraser, the striking residential tower will retain its heritage frontage while its elegant tower provides magnificent views of the bustling Melbourne CBD.

Myriad is poised to be the new benchmark for natural luxury. Watch this space.
<cite>Tong Eng Group</cite>
</blockquote>

The Singaporean developer's first Australian foray, Myriad has yet to receive the sign off from the Planning Minister. It seems that once they do, sales won't be too far behind.

Also in the CBD, Aurumstone Group have been revealed as the purchaser of 295-309 King Street. CBRE City Sales successfully negotiated terms for the 1,292sqm site, which also has approval for a Plus Architecture-designed 66 level residential tower.

While Aurumstone is pursuing a hefty 60 level skyscraper in New York, 295-309 King Street is a significant step up for the developer whose projects across Melbourne to date have been relatively modest.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/cror9146_3_qbt_1157x790-1157x790.jpg" rel="gallery-all" title="The biggest of them all: 1 Queensbridge Street"><img alt="" class="image-article-full-width-580px" height="396" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/cror9146_3_qbt_1157x790-1157x790.jpg?itok=NXUvGvD6" title="The biggest of them all: 1 Queensbridge Street" width="580"></a>

<figcaption>The biggest of them all: 1 Queensbridge Street</figcaption></figure>Knight Frank have been appointed as the selling agent for 1 Queensbridge Street.

With formal approval yet to be given, Apartments.com.au's forum is flush with expectations that final approval will be announced shortly. Coupled with an expanded Crown Hotel presence, 1 Queensbridge Street's height and sheer width provide it with a dominating presence.

Ultra-luxury is the target market for the project which is a joint exercise between Schiavello Group and Crown Limited.

The Australian on Friday reported that a syndicate of Asian investors is close to unveiling plans for a premier hotel and apartment development directly behind 1 Queensbridge Street. For those readers not willing to wait, Apartments.com.au has <a href="/news/38-freshwater-places-proponents-ramp-up-their-intentions">already unveiled the revised plans for 38 Freshwater Place</a>, with the 273 metre tower looking to replace a vacant site.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image20_7.jpg" rel="gallery-all" title="Plus Architecture's 845-851 Whitehorse Road"><img alt="" class="image-article-full-width-580px" height="458" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image20_7.jpg?itok=kPoY3AW7" title="Plus Architecture's 845-851 Whitehorse Road" width="580"></a>

<figcaption>Plus Architecture's 845-851 Whitehorse Road</figcaption></figure>Finally, while it may be comparatively small in stature to the above projects, Box Hill's 845-851 Whitehorse Road is all but assured of packing a wallop relative to its surrounds.

City of Whitehorse granted the project a Notice of Decision last Monday, all but formally approving the hulking scheme which includes hundreds of apartments set above a 150-suite hotel. With an actual permit in the offing, Spotlight Development Group's focus can now turn to the next phase of the project.

At 117 metres, 845-851 Whitehorse Road will rank among Box Hill's tallest towers.
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silvermb

Super six: news breaks on six of Melbourne's more significant towers

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On Monday we learned Crown Resorts in conjunction with their joint venture partner Schiavello, had selected UK architecture firm WilkinsonEyre as the winner of a competition to redesign what has become known as Queensbridge Tower site on Southbank.

Long time Apartments.com.au readers may recall this project has grown since its original planning application in May 2013, initially limited to the old Queens Bridge Hotel site and neighbouring properties.

Over time the initial Bates Smart design was altered as more neighbouring properties were acquired, culminating in an enhanced design adding a greater distance between the proposed tower and 1 Freshwater Place. A pedestrian airbridge linking the site with Crown Casino was also included.

Usually with a marquee project such as this being unveiled, we would be quoting numbers from a planning application. Not so in this case, as plans for the new design have not yet been lodged.

It is with this in mind we remain cautious when talking about certain particulars of the project.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/qbh.png" rel="gallery-all" title="Queensbridge Tower from the Yarra's north bank"><img alt="" class="image-article-full-width-580px" height="345" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/qbh.png?itok=BF37iOCv" title="Queensbridge Tower from the Yarra's north bank" width="580"></a>

<figcaption>Queensbridge Tower from the Yarra's north bank</figcaption></figure>A source close to the project was understandably sensitive about producing information we would like to have - for instance, elevation diagrams which can confirm exact dimensions and components of the building - and reiterated a point broadcast on ABC Radio that the amended planning application would be lodged within four weeks.

When quizzed about the overall height, we were told to defer to figures outlined in the Herald Sun: 317 metres.

However there is a general caveat in all of this: news coverage generated yesterday came from a Media/ASX release, not a planning application, and the statistics which currently reside in our <a href="/new-apartments/one-queensbridge-street-1-23-queensbridge-street-southbank">listing of Queensbridge Tower</a> may change if the planning application ends up showing different numbers to what has been reported.

We have learned two things not contained in the media release:

<ol>
<li>Architectus were appointed executive architects to coordinate the ground work in Melbourne with WilkinsonEyre.</li>
	<li>The project will buck a notable trend in similar large-scale projects in Melbourne of late: marketing for the project will only begin once an outcome has been received from the Planning Minister.</li>
</ol>
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