An entity directed by HSN's Rafi Assouline and Rebel Property's Allen Linz has filed plans for an impressive new precinct in Woolloomooloo.

The major mixed-use development would transform a prominent William Street site into a new residential village anchored by affordable housing and a large public park.

The proposal, submitted as a State Significant Development Application, covers 164-172 and 174-194 William Street, a 6,398 sqm site between Forbes Street and Dowling Street on the southern edge of Woolloomooloo.

Designed by fjcstudio in collaboration with Bangawarra, Studio Bright and Tribe Studio Architects, the scheme would deliver 227 apartments across four residential buildings ranging in height up to 18 storeys, alongside retail space, public domain improvements and a new publicly accessible park.

<img alt="Rebel" data-entity-type="file" data-entity-uuid="0eb59b7c-914a-4a5c-b849-3a56749f5e93" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-06-12%20at%2011.18.51%E2%80%AFAM.png?VersionId=mxM6EEqeoLjrCiTlCzTKTvzpKuh6kSkH" />

It's another design scheme for Rebel, who took <a href="https://www.apartments.com.au/news/nsw/first-look-rebel-property-group-takes-woolloomooloo-precinct-to-nsw-government">concept plans to the NSW Gov late last year</a>.

The latest plans will be a mix of 167 build-to-sell apartments and 60 affordable apartments, with the affordable housing component representing 15 per cent of the project's gross floor area. The apartment mix includes 12 one-bedroom, 53 two-bedroom, 89 three-bedroom apartments and 13 penthouses, while the affordable housing component would comprise 42 one-bedroom and 18 two-bedroom apartments.

<img alt="Rebel" data-entity-type="file" data-entity-uuid="3b3d4553-8a8c-4af5-aa8c-519ffb1e28c6" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-06-12%20at%2011.20.12%E2%80%AFAM.png?VersionId=_Yb6ibN7eDnOtQjCNDK2eviORa4qzgv." />

Rebel Property is seeking to take advantage of the NSW Government's infill affordable housing bonus provisions under the Housing SEPP, which provide additional floor space and height in exchange for the delivery of affordable housing for a minimum of 15 years. The planning pathway allows a 30 per cent increase in floor space ratio and building height where 15 per cent of the development is dedicated to affordable housing.

&nbsp;

At the centre of the development is a 1,356 sqm sunlit public park designed to become a new community gathering space at the gateway to Woolloomooloo. The park would be complemented by a network of pedestrian laneways connecting William Street with the surrounding streets, improving permeability through what is currently a largely impermeable block.

<img alt="Rebel" data-entity-type="file" data-entity-uuid="257af931-a393-4007-8c6d-7219796df58d" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-06-12%20at%2011.20.51%E2%80%AFAM.png?VersionId=KAHy94GrhaReFsWTGDKfy39EDJ8gEEv4" />

The design team says the public domain has been heavily influenced by the site's topography and Aboriginal cultural heritage, drawing on the escarpments, gullies and landscape characteristics that historically defined the area before urbanisation. The landscape design has been developed in partnership with First Nations consultancy Bangawarra.

The project would be delivered across four separate buildings. The William Street East and William Street West buildings, designed by fjcstudio, would contain the majority of the apartments. Melbourne-based Studio Bright has designed the Forbes Street building, while Tribe Studio Architects is responsible for the Dowling Street building.

Rebel had secured approval for the concept plans late last year.

Joel Robinson

First look: HSN, Rebel, advances Woolloomooloo precinct plans

A locally heritage-listed furniture showroom on Water Street is set to become the centrepiece of a new mixed-use residential development as local developer&nbsp;<a href="https://www.apartments.com.au/developers/keylin-group">Keylin</a> seeks approval for <a href="https://www.apartments.com.au/new-apartments/lotus-on-water-street-290-water-street-fortitude-valley-qld-4006">Lotus on Water Street</a>, a 15-storey project on the Fortitude Valley side of Spring Hill.

The proposal spans 290 Water Street and 137-141 Warry Street, combining several properties into a 2,869 sqm site that sits between Fortitude Valley, Spring Hill and the rapidly evolving Victoria Park precinct. Keylin's plans would deliver 132 apartments alongside new retail, hospitality and commercial space, while retaining and repurposing the historic Brunswick Home Furnishers Showroom that fronts Water Street.

Designed by <a href="https://www.apartments.com.au/architects/jackson-teece">Jackson Teece</a>, Lotus on Water Street comprises a 12-storey residential tower rising above a three-storey podium and communal rooftop terrace. The development includes 76 apartments classified as multiple dwellings and a further 56 units proposed as short-term accommodation, designed to be flexibly used as either accommodation or permanent residences. The apartment mix comprises six one-bedroom, 54 two-bedroom and 16 three-bedroom homes.

<img alt="First look: Keylin unveils heritage-led Lotus on Water Street tower in Fortitude Valley" data-entity-type="file" data-entity-uuid="9822bb79-6c49-49c9-95ba-319e8c8d81c3" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/fortitude%20valley%20front.png?VersionId=ioW8zbN4UVebbLetTFuv92t.HkdgfR5e" />

Residents would have access to an extensive rooftop recreation level spanning more than 1,200 sqm of communal open space. Plans include a pool, gym, sauna, infrared sauna, yoga area, library, private dining room, barbecue facilities and landscaped entertainment spaces, making the rooftop the project's largest shared amenity offering.

At street level, the proposal focuses on the adaptive reuse of the heritage buildings along Water Street, where 518 sqm of retail and commercial space is planned across shop, office and food and drink outlet uses. A permeable residential lobby would be positioned between the retained heritage buildings, creating a pedestrian connection between the historic streetscape and the new tower behind.

<img alt="First look: Keylin unveils heritage-led Lotus on Water Street tower in Fortitude Valley" data-entity-type="file" data-entity-uuid="269cf3e0-7d13-48bf-a318-05a00deb5c10" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/fortitude%20valley%20podium.png?VersionId=DLXmTCLsp6GOcLpQ0h.0z7wKCw59EhN_" />

The heritage retention strategy is central to the scheme. The development application notes that the Brunswick Home Furnishers Showroom and adjoining heritage buildings will remain, with only non-significant structures on the site earmarked for removal under a previously issued Heritage Exemption Certificate. Levels one and two of the new podium are recessed behind the heritage façades to maintain their prominence within the streetscape.

Jackson Teece has drawn inspiration from the site's manufacturing history when designing the podium. The planning documents state that the façade incorporates perforated metal screening that references the woven and rattan furniture historically produced on the site. Cascading and climbing plants are integrated throughout the podium to soften the building's presentation and screen parking levels behind. The landscape strategy also informs the project's name, Lotus on Water Street, drawing on the historic Spring Hollow waterholes that once ran through Spring Hill and the blue water lilies associated with Meeanjin, Brisbane's traditional name.

The proposal also incorporates the neighbouring property at 141 Warry Street, currently occupied by a healthcare service. The existing building would remain, with nine dedicated parking spaces allocated within the new development to support its ongoing operation. In total, Lotus on Water Street proposes 117 car spaces, including 110 resident spaces and seven visitor bays, alongside 100 bicycle spaces.

<img alt="First look: Keylin unveils heritage-led Lotus on Water Street tower in Fortitude Valley" data-entity-type="file" data-entity-uuid="70cf07bc-4fd8-4e70-92dd-be8b21c4e4f0" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/fortitude%20valley%20site.png?VersionId=txlxrJImM0Sm_vTzHVKh5DDUkyL_CiiA" />

The site sits within the Spring Hill East Precinct of the Spring Hill Neighbourhood Plan and is positioned around 650 metres from both Fortitude Valley Station and Exhibition Station. It is also within walking distance of the King Street precinct, Royal Brisbane and Women's Hospital, Herston Quarter and Victoria Park, which is earmarked to become a major venue precinct ahead of the Brisbane 2032 Olympic and Paralympic Games.

Planning documents describe the location as a key gateway between Spring Hill and Fortitude Valley and highlight the area's increasing importance as new transport infrastructure and Olympic-related investment reshape Brisbane's inner north. The development team argues the project will contribute additional housing supply while activating a section of Water Street that has historically received less investment than other parts of the Valley.

Keylin has become increasingly active across Brisbane and southeast Queensland, assembling sites in strategic inner-city locations. They are currently selling and delivering <a href="https://www.apartments.com.au/new-apartments/oria-spring-hill-447-gregory-terrace-spring-hill-qld-4000">Oria Spring Hill</a>, just over 140 apartments due for completion in 2027.

Keylin plans heritage-led Lotus on Water Street apartment development in Fortitude Valley

Roseville is poised for a wave of new apartment development following the NSW Government's rezoning of land around Roseville Station under its Transport Oriented Development program.

The new planning controls have unlocked significant development potential within walking distance of the station, with a number of sites expected to be amalgamated and redeveloped in the coming years as developers seek to take advantage of the increased density allowances.

One of the more restrained developments in the precinct, and set among the first to be delivered having commenced well before the recent changes, is Hyecorp's Juliet. The boutique apartment project is already well under construction and remains on track to welcome residents by the end of the year, offering a markedly different proposition to many of the larger-scale developments now likely to emerge across the suburb.

[smartcode_project:default project_id=7395 project_image_fid=278194]

<a href="https://www.apartments.com.au/new-apartments/juliet-roseville-64-pacific-highway-roseville-nsw-2069">Juliet</a> will comprise just&nbsp;34 one-, two-, and three-bedroom apartments opposite Roseville Station. For Hyecorp, which has delivered projects across Sydney's Lower North Shore for more than three decades, Roseville presented a rare opportunity to address a growing gap in the market.

"<a href="https://www.apartments.com.au/developments/roseville-nsw-2069">Roseville</a> has long been one of the North Shore's most tightly held and desirable suburbs, offering a unique combination of village charm, established greenery, excellent transport connections, and proximity to some of Sydney's best schools and lifestyle amenities," Hyecorp said.

"We recognised a growing demand from local homeowners seeking to downsize without leaving the community they have built their lives around. The location presented a rare opportunity to create homes that cater specifically to that buyer profile."

[smartcode_project:default project_id=7395 project_image_fid=278196]

The six-level development has been designed by <a href="https://www.apartments.com.au/architects/pbd-architects">PBD Architects</a> as a collection of residences that feel more like homes than apartments. The brief centred generous floorplans, abundant natural light, quality finishes, and strong connections to outdoor space.

PBD Architects drew inspiration from Roseville's established garden suburb character, creating a building that sits comfortably within its surroundings rather than dominating them. The architecture incorporates natural materials, soft forms, layered landscaping, expansive balconies, and generous setbacks to strengthen the connection between residents and the suburb's leafy environment.

"The focus was on designing spacious, house-like residences for discerning owner-occupiers and downsizers who wanted to remain on the North Shore without compromising on comfort, privacy, or design," PBD said.&nbsp;

"Every apartment was to feel considered, timeless, and highly functional."

[smartcode_project:default project_id=7395 project_image_fid=278195]

Inside, residences feature engineered timber flooring, stone kitchen benchtops and splashbacks, integrated Fisher &amp; Paykel appliances, ducted air conditioning, and large outdoor entertaining areas designed to take advantage of district and treetop views.

Residents will also have access to a rooftop barbecue and lounge area, alongside practical amenities including parcel lockers, EV charging capability, bicycle storage, a dog wash bay, and a basement car wash facility.

The majority of purchasers so far have been local owner-occupiers from Roseville, Lindfield, Chatswood, Killara, and the broader Upper North Shore, many of whom are transitioning from larger family homes.

"Buyers are looking for spacious, house-like apartments that allow them to downsize without feeling like they are sacrificing comfort or functionality," Hyecorp noted.

"They value large kitchens, generous living areas, ample storage, quality finishes, secure parking, lift access, and low-maintenance living."

[smartcode_project:default project_id=7395 project_image_fid=278204]

Juliet sits directly opposite Roseville Train Station and within walking distance of Roseville Village, while Chatswood's retail and dining precinct is only minutes away. The development is also surrounded by some of Sydney's most established schools, including Roseville College, Ravenswood, Pymble Ladies' College, and Knox Grammar, as well as nearby parklands and golf courses.

Juliet is currently more than 75 per cent sold ahead of its anticipated completion in late 2026.

[smartcode_project_cta:default project_id=7395]

Juliet to sit quietly amid Roseville apartment boom

Sherpa Property Group has unveiled the third instalment of its Flourish series, securing full approval for the two-tower, $500 million Flourish Soleira development in Palm Beach.

<a href="https://www.apartments.com.au/new-apartments/flourish-soleira-1150-1154-gold-coast-highway-palm-beach-qld-4221">Flourish Soleira</a> will rise from a prominent site in the commercial heart of Palm Beach, the long-time home of Cash Converters and a range of local retailers.

The project will introduce a new retail and dining precinct at ground level, beneath 286 apartments.

[smartcode_project:default project_id=150017 project_image_fid=370959]

“We’re very committed to not only providing affordable residential offerings that are much needed in Palm Beach, but also delivering a vibrant new commercial heart that complements the extraordinary growth of the southern Gold Coast,” Sherpa Property Group founder Christie Leet said.

The development will sit under Sherpa's Flourish brand, which is aimed at providing a pathway into the beachside suburb for locals, first-home buyers and downsizers. In a move designed to assist first-home buyers entering the market, Sherpa has reserved all one and two-bedroom, one-bathroom apartments exclusively for eligible first-home buyers.

[smartcode_project:default project_id=150017 project_image_fid=370964]

“Our vision through Flourish is to create a vibrant retail and lifestyle focal point within the Palm Beach centre zone, delivering thriving communities underpinned by lifestyle-rich locations,” Leet said.

“So far, Flourish has been an incredible success, and we hope to carry this momentum as we progress the next two Flourish projects in Palm Beach.”

[smartcode_project:default project_id=150017 project_image_fid=371430]

Located across 1150-1164 Gold Coast Highway and 3 Sixth Avenue, the development will comprise two towers. The northern tower will deliver 154 apartments, while the southern tower will add a further 132 residences, helping address ongoing demand for new apartments in the tightly held coastal suburb.

Flourish Soleira will also feature the most extensive rooftop amenity offering ever delivered in Palm Beach.

The two towers will be connected by a skybridge, with residents gaining access to a rooftop recreation deck featuring a full-width swimming pool, hot and cold plunge pools, wellness spaces, a gymnasium, private dining facilities, massage treatment rooms, barbecue areas, a basketball court, golf simulator, indoor and outdoor dining spaces, sun lounges and extensive landscaping.

LPS Group is expected to start construction later this year.

Sherpa is already well advanced on construction of its debut Flourish project, Flourish Amargo, located just around the corner from Soleira. Meanwhile, Flourish Oasis, positioned opposite Amargo, recently commenced construction and has nearly sold out its collection of 47 apartments.

[smartcode_project_cta:default project_id=150017]

Sherpa unveils $500m mixed-use Palm Beach precinct, Flourish Soleira

Are mortgage holders set to get a reprieve from the RBA in 2026?

Big Four bank NAB believes so. They are now expecting the next move from the RBA to be a cut, rather than a hike, which they had pencilled in for August. They are unsure of the timing of the cut however, they note in their latest&nbsp;NAB Economics RBA Watch.

NAB Chief Economist, Dr Sally Auld, said recent data suggests the economy has lost momentum and the outlook for rates has shifted, noting that the broader economic backdrop has changed since earlier in the year.

“The next move in the cash rate is likely to be down, but the timing is uncertain," Dr Auld said.

"In February, growth was above trend, the economy was operating above capacity and there was uncertainty over the restrictiveness of rates. None of these conditions exist today,” she outlined.

Dr Auld said recent data pointed to softer momentum across the economy while acknowledging that at the same time, uncertainty remains a key feature of the outlook.

“Both Q1 GDP data and the NAB business survey suggest momentum in the economy has slowed, meaning that growth has likely peaked for the cycle. That said, we are cognisant there is still considerable uncertainty around the outlook, both with respect to activity and inflation.”

Dr Auld said inflation risks and labour market outcomes would be important to watch.

“On the prices side, we are still forecasting above target core inflation through to mid-2027. Margins will compress and weaker labour market outcomes are a risk.”

She said tighter financial conditions are expected to weigh on housing and activity.

“Tighter financial conditions will be reflected in a slowing in house price growth and housing credit growth. In summary, we have greater conviction that the next move in rates is down, but less conviction on the timing.”

Mortgage relief? NAB forecasts RBA rate cut, not hike, after softer economic conditions

Ceerose

Construction has commenced on the&nbsp;industrial Alex Collective apartments, in the heart of Sydney&#39;s inner-city suburb of Alexandria.

It&#39;s being developed by Alexa Development and built by Ceerose, who has just commenced construction on the four striking buildings designed by Andrew Burns.

They will home 163 apartments, taking design influences from the industrial suburb and featuring intricate brickwork, saw-tooth roofs, light wells and sky bridges.

Central to the four buildings which will reach&nbsp;four, seven, and eight storeys, is a garden designed by landscape architecture Site Image Group. There will be cabana-styled seating flanked by a magnesium pool.

[smartcode_project:default project_id=29785 project_image_fid=91611]

Edward Doueihi, Managing Director of Ceerose, says the start of construction is an important milestone for Alex Collective and will add to Ceerose&rsquo;s impressive building portfolio.

&quot;We are delighted to bring this industrial inspired residential development to life. Andrew Burns&rsquo; intuitive design for Alex Collective with pattern brickwork and metallic cladding will further enhance the striking facade. Hundreds of jobs will be created during construction which will help the economy as we move out of lockdown.&rdquo;

The start of construction co-insides with the launch of Alex Collective&rsquo;s third building Cooper, a new collection of apartments and penthouses.

Daniel McMahon, Director of&nbsp;Residential at Colliers, says the market remains strong for high-quality apartments situated on Sydney&rsquo;s city fringe.

[smartcode_project:default project_id=29785 project_image_fid=91571]

&quot;Stock is very low in the Inner West which has driven sales in Alex Collective. The project has had consistent sales results during the Sydney lockdown.&quot;

Over 70 per cent of the apartments in Cooper have sold since being launched in early September.

&ldquo;The release of Cooper is proof that demand continues for quality product in key Sydney locations,&quot; McMahon adds.

&quot;Alexandria has always been a highly sought-after location with its unique terraces, warehouse style apartments and heritage homes in a historic industrial-aged setting.&quot;

[smartcode_project:default project_id=29785 project_image_fid=91605]

Over the past 12 months property prices in Alexandria have grown almost 7.05 per cent according to CoreLogic, a trend which McMahon says&nbsp;is expected to continue with significant infrastructure investment in neighbouring suburbs.

There will be&nbsp;expansive views on the upper levels of Cooper, towards the city skyline.

Prices start at $775,000 for a one-bedroom apartments, $1,155,000 for a two-bedroom apartment, and $1.75 million for the three bedders, which offer nearly 120 sqm of space.

[smartcode_project_cta: project_id=29785]

Central to the four buildings which will reach four, seven, and eight storeys, is a garden designed by landscape architecture Site Image Group

Construction starts on the industrial-inspired Alexandria apartment development, Alex Collective

The private development firm&nbsp;Eranna Development has launched Abbie&#39;s Lane, a new apartment development in Annandale in Sydney&#39;s inner west.

The distinctive five-level building, to be built by Ceerose at 8 McCarthy Lane, will home 42 studio, one, two and three-bedroom apartments.

Abbie&#39;s Lane has been designed by PBD Architects, whose primary target was to create an &#39;outside-in&#39; approach and village feel for residents, achieved by the inclusion of Abbie&#39;s Lawn, a landscaped courtyard that sits in between the built form.

There&#39;s further outdoor green space crowning the building. Abbie&#39;s Rooftop will act as a community hub for residents, and feature&nbsp;barbecue facilities for&nbsp;exclusive resident use. Ground floor retail can also be found at Abbie&rsquo;s Lane &ndash; bringing a sense of vibrancy to the street level.

Edward Doueihi, Managing Director of Ceerose, said careful consideration of the historical streetscape character is reflected through intricate design to create an urban retreat.

&quot;The development adopts a sympathetic material pallet that respects the heritage significance and aesthetics that Annandale is known for,&quot; Doueihi says.

[smartcode_project:default project_id=108871 project_image_fid=180438]

&quot;Abbie&rsquo;s Lane is thoughtfully designed by PBD Architects and will be a valuable addition to the neighbourhood.&rdquo;

PBD Architects Managing Director Paul Buljevic says the built form explores the concept of solidity versus openness.

&quot;The fa&ccedil;ade&rsquo;s brickwork and powder coated metal will complement the historical roots of Annandale with a contemporary aesthetic.

&quot;We employed sustainable strategies to maximise the flow of natural air and improve ventilation across the development.

&ldquo;Abbie&rsquo;s Lane&rsquo;s striking exterior is focused on protection and solidity, while the interior balances restorative calm. The use of natural textures and refined simplicity will be on display throughout the apartments.

[smartcode_project:default project_id=108871 project_image_fid=180439]

Colliers are handling the marketing of Abbie&#39;s Lane, with prices starting from $750,000.

Daniel McMahon, Director - Residential at Colliers says Abbie&rsquo;s Lane represents a unique offering in the Inner West and is one of the first new projects in Annandale that will capitalise on growth plans in the area.

&quot;Annandale&rsquo;s easy accessibility to Sydney CBD, Blackwattle Bay, Barangaroo and popular universities make Abbie&rsquo;s Lane a very appealing location for both owner occupiers and savvy investors.

&ldquo;There is a limited number of new apartment projects in the suburb, ensuring Abbie&rsquo;s Lane is ideally positioned in the marketplace.

&quot;Conveniently located on the city fringe, the development&rsquo;s high-quality apartment offering complimented by a friendly village lifestyle will draw a wide mix of buyers.&rdquo;

Abbie&rsquo;s Lane apartments have been designed to take advantage of the building&rsquo;s frontages capturing sunlight, summer breezes and leafy street views.

The apartments feature private courtyards, large outdoor spaces, wide frontages and a select few even have built-in fireplaces. Bathrooms will feature porcelain tiles and mosaics,&nbsp;Parisi tapware, basins and bathtubs. Light and dark schemes in the kitchen will be complimented by stone benchtops and a splashback, custom joinery and timber floorboards.

Situated on&nbsp;1,765 sqm, Abbie&rsquo;s Lane is next door to the Annandale Hotel, Annandale Public School is a short 700 metre walk, while Annandale Village is within 950 metres. Sydney University, the University of Technology Sydney and RPA Hospital are all within 2.8 kilometres.

The distinctive five-level building at 8 McCarthy Lane will home 42 studio, one, two and three-bedroom apartments

Eranna launch Annandale apartments, Abbie's Lane

Birmingham, one of the boutique building&#39;s in Alexandria&#39;s Alex Collective in inner-Sydney, saw stellar sales at its launch at the weekend.

Around 40 per cent of the 46 apartments available sold through Colliers, with sales ranging from $770,000 to $2.1 million.

Owner-occupiers were the keenest of buyers, Colliers director of residential Daniel McMahon says.

&quot;Alex Collective&rsquo;s distinctive design features including intricate brick fa&ccedil;ade, large bay windows, environmentally-friendly features and recreational amenity have captured the attention of owner occupiers.

&nbsp;

[smartcode_project:default project_id=29785 project_image_fid=91611]

&quot;Buyers have recognised that alternative product in the market does not match the premium quality of Alex Collective&rsquo;s apartments.

&quot;Discerning purchasers are looking for a city-fringe apartment that is within easy reach of the CBD and also boasts a lifestyle that is social and active.

The apartments are part of The Birmingham, one of four apartments buildings that make up the 163-apartment development&nbsp;Alex Collective at 163-173 McEvoy Street, created in partnership between Ceerose and Alexa Development.

[smartcode_project:default project_id=29785 project_image_fid=91571]

Designed by architect Andrew Burns, The Birmingham features saw-tooth roofs, light wells and sky bridges.

McMahon says there&nbsp;is limited availability of quality apartments currently available for purchase around the city fringe.

&quot;Alexandria has always been a highly sought-after location with strong demand for warehouse style apartments in this historical industrial-aged location.

[smartcode_project:default project_id=29785 project_image_fid=91605]

&quot;Price growth in some areas of the suburb have witnessed a 15 per cent growth surge within the last 12 months, which will only continue with infrastructure investment that is planned in the area.

&nbsp;&ldquo;Projects that offer a high-quality product in tightly held locations, supported by developers and builders with a strong track record of delivering quality developments are achieving strong sales results. Ceerose has ticked all these boxes with Alex Collective, which is resulting in consistent sales each week.&quot;

The upper level residences in Birmingham will have views toward the city skyline, Sydney Park and Alexandria&#39;s streetscapes. There are a number of private courtyard apartments, oriented to the north to maximise sunlight.

Edward Doueihi, Managing Director of Ceerose, says Alex Collective links Alexandria&nbsp;across a century of change.

&quot;The boutique development will deliver beautiful tailor-made homes with an industrial spirit, created with discerning owner-occupiers in mind.

&quot;Ceerose aims to create a benchmark for Alexandria and leave a legacy for the suburb and future generations.&rdquo;

Owner-occupiers were the keenest of buyers, Colliers director of residential Daniel McMahon says

Birmingham, Alexandria apartments fly off the shelves at weekend launch

<a href="/developers/keco">Keco City Development Group (Keco)</a> has started construction on its $145 million <a href="/buildings/seymours-residences-989-1015-pacific-highway-roseville">Seymours Residences</a> mixed-use project, comprising 112 prestige apartments at the gateway to <a href="/developments/chatswood-nsw-2067">Chatswood</a> and <a href="/developments/roseville-nsw-2069">Roseville</a>, in Sydney&#39;s North Shore.

Architecture firm&nbsp;<a href="/architects/bvn-architecture">BVN</a> has designed the project, in collaboration with&nbsp;Marchese Partners International. The seven storey development features a mix of apartments and five commercial spaces on the ground level.

There are eight manicured gardens throughout the development, with an additional&nbsp;two roof top gardens on level five complete with barbecue facilities.

<img alt="" height="1333" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/02._elevated_exterior_cmyk.jpg" width="2000" />

<a href="/builders/ceerose">Ceerose</a> has been appointed to build the project. Edward Doueihi, Managing Director of <a href="/builders/ceerose">Ceerose</a> comments.

<blockquote>
&ldquo;Seymours Residences prime location and visionary design will ensure it becomes a prominent landmark development straddling two of Sydney&rsquo;s North Shore suburbs. Approximately 1,000 workers will be employed during the construction phase. Demolition recently started and the main work is expected to commence this month. Over the past two decades, the Ceerose name has become synonymous with constructing boutique residential buildings that epitomise luxurious living.&rdquo;
</blockquote>

Sergio Spagnuoli, General Manager at <a href="/developers/keco">Keco City Development Group</a>&nbsp;said,

<blockquote>
&ldquo;Seymours Residences paves the way for future developments with its focus on quality materials and attention to detail, while connecting to nature through its extensive manicured gardens irrigated by harvested water. It is designed for tomorrow with solar panels providing clean energy, electric vehicle chargers in the basement carpark and a cloud-based building management system, giving a glimpse of where Keco is setting its direction for the future.&rdquo;
</blockquote>

<img alt="" height="1080" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/05._seymours_residences.jpg" width="1080" />

<a href="/buildings/seymours-residences-989-1015-pacific-highway-roseville">Seymours Residences</a> is located within a short walk from <a href="/developments/chatswood-nsw-2067">Chatswood</a> (900m) and <a href="/developments/roseville-nsw-2069">Roseville</a> (650m) train stations as well as the future Sydney Metro which has trains heading to the CBD every four minutes. Ten of the top 70 NSW HSC ranked schools are within a seven kilometre radius. The second largest retail centre in Sydney with nearly 500 stores combining Westfield Chatswood and Chatswood Chase is a short 950 metres away.

One hundred and twenty-six residential car parking spaces are available for residents, 24 visitor bays, including 5 with EV charges, and 22 car spaces for the commercial area.

Completion is anticipated mid-2022. The on-site display suite is located on the corner of the Pacific Highway and William Street, Roseville.&nbsp;

<img alt="" height="1080" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/06._seymours_residences_rooftop_garden_1.jpg" width="1080" />

[smartcode_project_cta: project_id=27702]

Keco City Development Group has started construction and has appointed builder Ceerose for its $145 million Seymours Residences in Chatswood and Roseville.

jake

Seymours Residences, Chatswood begins construction December 2020

Four striking towers have just been approved for a coveted site in Sydney&#39;s south-western suburb of Alexandria.&nbsp;

Alex Collective, will feature 163 residences, with a dual facade on McEvoy and Lawrence streets. The development is set to be delivered by Alexa Development and Ceerose, with luxury homes starting from $750,000.

<blockquote>
&ldquo;Ceerose has gained an enviable reputation for quality and innovation across our building portfolio. Our respect for the historic fabric of the city is evident in many thoughtfully built developments. Andrew Burns Architecture&rsquo;s industrial spirited and intuitive design for Alex Collective will ensure our newest project becomes an iconic industrial development in Alexandria, leaving a positive legacy in the suburb.&rdquo;
</blockquote>

Edward Doueihi, Managing Director of Ceerose

<a href="/buildings/alex-collective-alexandria-163-173-mcevoy-street-alexandria-nsw-2015"><img alt="" height="556" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/tpaa0900_alex_co_in02_balcony_copy.jpg" width="1000" /></a>&nbsp;

Inspired by the location&#39;s industrial heritage, architect Andrew Burns has interwoven key characteristics of traditional warehouse design, including saw-tooth rooflines and intricate brickwork. The buildings are joined by sky bridges and feature light wells to encourage plenty of natural sunlight to fill walkways and apartments.&nbsp;

<blockquote>
&ldquo;Alex Collective&rsquo;s robust buildings will add to Alexandria&#39;s industrial character where there is a desire to live in a place that has a sense of place. Inspired by New York style industrial warehouse conversions, individuality is expressed in three distinct forms &ndash; the fa&ccedil;ade, saw-tooth roofs and bridges. Pattern brickwork and metallic cladding further assist in providing rich materiality. The interiors are warm and contemporary with an industrial edge. Their raw textures and natural finishes are timeless, capturing the spirit of the neighbourhood through elegant bay windows.&rdquo;
</blockquote>

Andrew Burns, Principal at Andrew Burns Architecture&nbsp;

A selection of lofts, maisonettes and penthouses will be available for sale, with most homes positioned to be north-facing, with properties on upper levels offering expansive views towards the city skyline, Sydney Park and Alexandria&#39;s streetscapes.

On-site amenities will include three ground-floor retail spaces, a magnesium swimming pool as well as gardens and cabana-style seating areas designed by Landscape Architects, Site Image Group.

<a href="/buildings/alex-collective-alexandria-163-173-mcevoy-street-alexandria-nsw-2015"><img alt="" height="625" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/tpaa0900_alex_co_ea01_communal_area_dusk_copy.jpg" width="1000" /></a>

Sculptural work by public artist Jamie North will be featured at four entry points on the facade and will incorporate the use of native Australian plants.

Colliers International Project Marketing Director, Ian Bennett, commented that Alex Collective poses a fantastic opportunity for buyers to buy into a popular Sydney neighbourhood.

<blockquote>
&ldquo;Alex Collective offers purchasers a unique purchasing opportunity in one of Sydney&rsquo;s colourful residential areas. We expect buyers to appreciate the superb industrial inspired design, high-quality finishes and open plan spacious designs, most of which have a northerly aspect and top levels enjoy panoramic CBD skyline views. Low interest rates, minimal competition, loan applications becoming easier, a scarcity of good quality buildings and Alex Collective&rsquo;s heritage precinct will drive strong interest in the project.&rdquo;
</blockquote>

Olivia Round

Alex Collective: New four-tower residential development launches in Alexandria

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Developer <a href="/developers/ceerose">Ceerose</a> has announced the completion of their dual-tower, luxury development <a href="/buildings/atelier-32-jarrett-street-leichhardt">Atelier</a> in Sydney's thriving suburb of Leichhardt, as well as launching into the final phase of sales of the project’s premium apartments.

<blockquote>
"We pride ourselves on building extraordinary timeless masterpieces that residents from all generations are very proud to call home. Atelier is an exemplary piece of contemporary architecture that is now standing as a legacy development which fuses with Leichhardt’s rich tapestry and authentic charm. Ceerose is incredibly proud of our third iconic project that seamlessly melds an old heritage building with new modern architecture into Sydney village living."
</blockquote>

Edward Doueihi, Managing Director of Ceerose

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/web_dusk-12.jpg" rel="gallery-all" title="Image supplied."><img alt="" class="image-article-full-width-580px" height="387" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/web_dusk-12.jpg?itok=K_4QWWYV" title="Image supplied." width="580"></a>

<figcaption>Image supplied.</figcaption></figure><figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/tpaa5651_e02_jarrett_st_1.jpg" rel="gallery-all" title="Image credit: Ceerose"><img alt="" class="image-article-full-width-580px" height="402" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/tpaa5651_e02_jarrett_st_1.jpg?itok=yTiXDhFQ" title="Image credit: Ceerose" width="580"></a>

<figcaption>Image credit: Ceerose</figcaption></figure>Designed by renowned architect <a href="/architects/giles-tribe-architects">Giles Tribe Architects</a> the <a href="/developments/leichhardt-nsw-2040">Leichhardt</a> development features two separate towers of five and six-storeys high, connected by a landscaped communal courtyard. The development also seamlessly integrates the existing Gina’s Bakery façade within the modern design.

<blockquote>
"A zinc and terracade facade against traditional brick render gives an innovative, distinctive and rhythmic appearance to Atelier, and compliments the industrial heritage of the area. Gina’s Bakery façade has been retained with the shed and chimney reinstated and integrated into the façade."
</blockquote>

Danny Yeung, Architect at Giles Tribe Architects

Atelier’s luxury apartment interiors feature bespoke fixtures and fittings and boast stunning city views. Each kitchen includes luxurious timber finishes, Smeg appliances, tiled splashbacks, and custom-made cupboard joinery. The central courtyard encourages light to flow into each apartment as well as inspiring community and relaxation.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/web_apartment_1-5.jpg" rel="gallery-all" title="Image supplied."><img alt="" class="image-article-full-width-580px" height="416" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/web_apartment_1-5.jpg?itok=K5Pvub8U" title="Image supplied." width="580"></a>

<figcaption>Image supplied.</figcaption></figure><figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/web_apartment_2-10.jpg" rel="gallery-all" title="Image supplied."><img alt="" class="image-article-full-width-580px" height="387" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/web_apartment_2-10.jpg?itok=lF3ZcjO1" title="Image supplied." width="580"></a>

<figcaption>Image supplied.</figcaption></figure>Located at 32 Jarrett Street, Atelier’s neighbouring Parramatta Road corridor is due for a mega $123 million rejuvenation and will see the creation of village-style urban plazas, express bus lanes, and cycleways – adding significant value to the Leichhardt area. Atelier is also within walking distance to Parramatta Road and Norton Street’s shopping precinct with cafes, restaurants and retail stores as well as several schools and universities, including Sydney University and the University of Technology.

<blockquote>
"Atelier is the only completed well-appointed new luxurious building available in the Leichhardt area. There are only a limited number of opportunities left for discerning purchasers to buy one of these beautiful residences."
</blockquote>

Tim Rees, Senior Director for CBRE Residential Projects and head sales agent for Atelier

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Leichhardt’s 'Atelier' completes construction and launches final sales phase

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International developer Zone Q Investments has awarded Sydney builder Ceerose a contract to build the $155 million boutique project Aqualuna Residences in Milsons Point.
The 63 apartment building designed by Koichi Takada is expected to be completed in the first quarter of 2020. Demolition has begun and main work is expected to commence later this month.
85 percent of residences have been sold already.
Zone Q Investments Andrew Wilkinson says they are looking forward to working with Ceerose.
"We know owners will appreciate the superior craftmanship of the development.” 
Ceerose managing director Edward Doueihi said they are delighted to be appointed to build the "iconic and timeless structure."
“The Ceerose name has become synonymous with constructing luxurious residential buildings that enhance the environment, provide desirable living and create communities.  
"Many Ceerose projects have won national and international awards, Aqualuna is expected to secure several high-profile accolades too.”
The Alfred Street development, with views over Sydney Harbour and Lavender Bay, is a short walk to the nearby Milsons Point train station.
For further information <a href="http://www.aqualunasydney.com%20" target="_blank">click here. </a><a href="http://www.aqualunasydney.com"> </a>
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jrobinson-rf4aSBido9

Ceerose to build Aqualuna Residences at Milsons Point

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Greaton has appointed Sydney builder Ceerose to build its landmark $260 million Oxford Central project in Epping.
Around 1900 workers will be employed during the two year construction phase.
The Oxford Central project at 30 - 42 Oxford Street will comprise 252 luxurious apartments spread across two 17 storey towers, 292 car spaces and 625 sq m of retail on the ground level.
A two storey heritage building located on the site will also be retained as part of the retail precinct.
Nicho Teng, managing director of Greaton said Oxford Central was Greaton’s first residential development in Sydney.
"After a very short successful sales campaign we are pleased to be able to appoint Ceerose to build this significant project which will become a landmark structure on Epping’s skyline.
“Ceerose has an impressive track record as a builder and developer of quality residential apartments.”
<img src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,q_auto:good/https://s3-ap-southeast-2.amazonaws.com/po.images/2017/03/10/Epping_Living_email.jpg" alt="">
The Oxford Central site was earmarked due to its strategic location in the epicentre of the state government’s plans to invest millions in re-developing Epping Town Centre and major transport infrastructure in the suburb.
Epping Town Centre and train station are 150 metres from Oxford Central.
Epping has rail, road and bus networks to many major shopping precincts, universities and employment hubs including Macquarie Park, Macquarie Shopping Centre, Macquarie University, Chatswood CBD, St Leonards, North Sydney and the Sydney CBD.
Epping train station will also link with the future North West line to the North Shore and Northern train lines.
Edward Doueihi, the managing director of Ceerose said early works were expected to start in April and completion anticipated for early 2019.
<img src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,q_auto:good/https://s3-ap-southeast-2.amazonaws.com/po.images/2017/03/10/FINAL_Hero_Day_Web.jpg" alt="">
Over 75 per cent of Oxford Central’s apartments are two and three bedrooms with a significant number boasting views across the city skyline and Epping.
An open air café area and public plaza will feature alongside the heritage building which fronts the development and will be accessible to the public.
Residents will also enjoy large areas of communal open space on the ground level which include recreational and BBQ facilities.
For further information visit <a href="https://www.oxfordcentral.com.au" target="_blank">www.oxfordcentral.com.au</a>
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