Queensland builder-developer MAYD has revealed the first look at its major North Kirra beachfront development, lodging amended plans that reduce the number of apartments and increase the proportion of larger residences.

The project is planned across a substantial 4,742 sqm amalgamated site spanning seven lots at <a href="https://www.apartments.com.au/new-apartments/2-6-pacific-parade-bilinga-qld-4225">2-6 Pacific Parade</a> and 27-33 Golden Four Drive in Bilin​ga, directly opposite Nor​th Kirra Beach.

<a href="https://www.apartments.com.au/developers/mayd-group">MAYD</a> secured the site for $32.5 million in 2025, in what was one of the Gold Coast's largest property transactions of the year.

The development will be delivered across two stages, with the first stage carrying an estimated gross realisation value of around $360 million.

The latest amendments seek to reduce the overall apartment count and shift the project further toward the owner-occupier market, with larger residences designed for buyers wanting considerably more space than traditionally offered in a beachfront apartment.

The residential mix will include townhomes, oversized two-bedroom apartments, substantial three-bedroom residences and four-bedroom homes.

MAYD has appointed Cera Stribley to lead the architecture and interiors, with the Melbourne-based design practice drawing on the beachfront setting through a series of ocean-facing terraces and heavily landscaped balconies.

Strong horizontal forms and curved balconies will define the exterior, with subtropical landscaping integrated throughout the building to soften the built form and increase the connection between the residences and the beachfront.

The project will also include an extensive collection of resident wellness and lifestyle facilities, continuing the broader shift across the Gold Coast's luxury apartment market toward larger homes supported by resort-style amenity.

<img alt="MAYD" data-entity-type="file" data-entity-uuid="d1bcbb05-e659-4b47-8bd4-1e595315e2ad" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-27%20at%202.05.03%E2%80%AFPM.png?VersionId=jj0XEud1X1DuLt7_KyElhjMdZGOXmLHP" />

MAYD Founder Todd Mould said North Kirra was increasingly appealing to buyers attracted to the more established, lower-density character of the southern Gold Coast.

"North Kirra presents one of the most compelling luxury residential opportunities currently emerging in Australia, combining absolute beachfront with the character and authenticity that buyers are increasingly seeking, and the same sense of tight-knit community that defined Burleigh and Currumbin perhaps 10 or 15 years ago," Mould said.

"With Gold Coast Airport on its doorstep, it also offers a level of accessibility that broadens its appeal across almost every market demographic."

The project comes as the southern Gold Coast continues to attract an increasing share of high-end apartment development and buyer activity.

Kirra in particular has emerged as one of the region's more tightly held beachfront markets, with its relatively low-density character, established surf and hospitality scene and proximity to Gold Coast Airport differentiating it from the higher-density markets further north.

Mould said those characteristics had informed the approach MAYD and Cera Stribley had taken to the project.

"We've worked closely with Cera Stribley to create a vision that is deeply connected to its surroundings," he said.

"Inspired by the coastline itself, the architecture has been shaped around space, privacy and resort-style living, creating a collection of homes that reflects the next generation of luxury on the southern Gold Coast."

MOTIV Managing Director Carly Cottam, who has been appointed to market the project, said buyer attention had continued to move south along the Gold Coast.

"Purchasers who may once have defaulted to Broadbeach, Main Beach or Surfers Paradise are increasingly recognising the value of a genuine beachfront location that offers lower density, strong amenity and a more established sense of community," Cottam said.

"Kirra has a powerful combination of growing demand and genuine scarcity. Beachfront supply is inherently constrained, the area remains relatively low density, and buyers are increasingly placing a premium on locations that feel established, uncrowded and authentic rather than heavily developed."

Cottam said the proximity to Gold Coast Airport was also proving increasingly important for interstate and second-home buyers.

"Being minutes from Gold Coast Airport makes it particularly compelling for interstate buyers, frequent travellers and second-home purchasers who can access an authentic coastal lifestyle almost immediately after stepping off a flight."

The acquisition takes MAYD's active development portfolio to more than $500 million, with the North Kirra project representing one of its largest undertakings to date.

MAYD is targeting an early 2027 launch.

Joel Robinson

First look at MAYD's North Kirra mixed-use precinct

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Castle Hill, the longtime hub of the Hills District, has been one of the major beneficiaries of Sydney's Metro expansion, with improved connectivity helping drive continued population growth, development and buyer demand across the Hills District.

But despite that growth, the suburb has seen relatively few major new apartment projects brought to market over the past 18 months.

Hills District developer Reve Group is looking to fill that gap with <a href="https://www.apartments.com.au/new-apartments/nova-r-ve-castle-hill-2-garthowen-crescent-castle-hill-nsw-2154">Nova Rêve</a>, a major new mixed-use precinct on the corner of Garthowen Crescent and Old Castle Hill Road, a short walk from Castle Hill Metro Station and Castle Towers.

[smartcode_project:default project_id=152737 project_image_fid=377679]

The project will comprise three residential towers alongside a hotel, restaurants, cafes and a skybar, more than 1,600 sqm of ground-floor retail and almost an acre of landscaped gardens.

It represents the largest project undertaken by Reve Group, the development arm of the Kassis family, which has been building across the Hills District for more than 30 years through Kassis Homes.

[smartcode_project:default project_id=152737 project_image_fid=377675]

Nova Rêve also represents a significant step up from the family's first apartment development, Grand Rêve, which was delivered nearby on Garthowen Crescent.

Grand Rêve introduced larger, house-like apartment layouts and premium inclusions including Wolf and Sub-Zero appliances to the Castle Hill market.

Nova Rêve takes that approach to a precinct scale, combining the residential component with hospitality, retail and substantial public and resident landscaping.

[smartcode_project:default project_id=152737 project_image_fid=377685]

Reve Group Managing Director Sam Kassis said the project reflected the family's three decades of building in the Hills, which has evolved from trophy homes on quarter-acre blocks to larger-scale apartment development.

"Grand Rêve was our first apartment project here and it showed us what this pocket of Castle Hill could be. Nova Rêve is the refinement of that idea: not just apartments, but a place the whole suburb can use," Kassis said.

A key part of that approach is the hotel, which has been designed to operate as an amenity for the wider Castle Hill community rather than solely hotel guests.

It will include restaurants, cafes, skybars and all-day dining, alongside conference and event facilities catering to business functions, community groups and private events.

At ground level, more than 1,600 sqm of shops and cafes will open onto the surrounding streets and landscaped areas.

Almost an acre of gardens designed by Land and Form Studios will run through the precinct, incorporating pathways, seating, barbecue areas and children's play spaces.

[smartcode_project:default project_id=152737 project_image_fid=377680]

Reve Group's Romio Georges said creating an active ground plane had been central to the planning of Nova Rêve.

"There are gardens with pathways, barbecues, seating and play areas, shops and cafes opening onto the street, and a hotel with restaurants and a skybar that anyone in Castle Hill can walk into," Georges said.

The project's elevated position on one of Sydney's highest ridgelines will also provide apartments with outlooks toward the Sydney skyline, surrounding parkland and the Blue Mountains.

More than 80 per cent of the apartments will occupy corner positions, with Turner responsible for both the architecture and interiors.

&nbsp;

[smartcode_project_cta:default project_id=152737]

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Nova Rêve arrives as Reve Group bets on Castle Hill's next growth phase

A collection of just 25 large-format apartments and penthouses overlooking Goodwin Park is entering the Coolangatta market, with <a href="https://www.apartments.com.au/new-apartments/marea-residences-coolangatta-27-27a-dixon-street-coolangatta-qld-4225">Maréa Residences</a> combining a low-density, residential-only approach with uninterrupted park and Pacific Ocean outlooks.

Located at 27 Dixon Street, Maréa comprises three and four-bedroom residences alongside a limited number of dual-level penthouses, with the project positioned between Goodwin Park and <a href="https://www.apartments.com.au/developments/coolangatta-qld-4225">Coolangatta</a>’s coastal precinct.

Construction has commenced, with completion currently estimated for late 2027. Three-bedroom residences are priced from $1.8 million.

[smartcode_project:default project_id=150999 project_image_fid=374005]

The project has been designed around its northern outlook across the park, with the building’s architecture, landscaping and material palette intended to establish a connection with the neighbouring green space. The residences have been configured to maximise natural light and views across Goodwin Park towards the ocean.

Inside, the material palette incorporates timber, stone and brushed brass, complemented by curved detailing and ambient lighting. Kitchens and bathrooms carry the same natural material approach, while residences also include basement parking, storage and lift access.

Maréa’s penthouses are arranged over two levels and include private pools, adding another layer to the project’s focus on larger-format apartment living. Across the development, residences are configured with three or four bedrooms rather than the broader mix of smaller apartment types commonly found in larger projects.

[smartcode_project:default project_id=150999 project_image_fid=374010]

Resident amenity is concentrated at rooftop level, where landscaped entertaining terraces and pools take advantage of elevated views across Coolangatta and the Pacific Ocean.

The project has so far been particularly well received by local owner-occupiers and downsizers, according to Urban Activation Property Sales and Marketing Director Matt George, with the residential-only format, construction quality and northern park outlook among the features resonating with purchasers.

“The uninterrupted northern aspect overlooking Goodwin Park has been a key point of difference, with buyers attracted to the sense of serenity and open space the park provides, while still enjoying easy access to the ocean and being within walking distance of the lifestyle and amenities Coolangatta has to offer,” George said.

[smartcode_project:default project_id=150999 project_image_fid=374002]

“The combination of high-quality construction, a residential-only building, park outlook and proximity to the beach has resonated strongly with the local downsizer market.”

The Dixon Street address is within walking distance of Coolangatta Beach and the broader southern Gold Coast coastline, including the surf breaks at Snapper Rocks and Kirra. Coolangatta’s cafés, restaurants and retail are nearby, while Gold Coast Airport is also within close proximity.

[smartcode_project_cta:default project_id=150999]

Maréa Residences brings parkside apartments to Coolangatta

Melbourne developer PDG has secured Victorian Government approval for its $1.5 billion Southbank development <a href="https://www.apartments.com.au/new-apartments/the-one-1-queens-bridge-street-southbank-vic-3006">The One</a>, clearing the way for the long-dormant riverfront site opposite Crown to finally be developed.

The Minister for Planning has approved the project at 1-29 Queens Bridge Street, with the Department of Transport and Planning issuing the planning permit following its assessment.

The approval will allow PDG to develop the prominent 5,059 sqm site with a major mixed-use tower comprising premium apartments, including branded residences, a luxury hotel and boutique office space.

PDG acquired the site in late 2024, with its position directly opposite Crown's main entrance and near Melbourne's Arts Precinct making it one of Southbank's most significant remaining development opportunities.

<img alt="PDG" data-entity-type="file" data-entity-uuid="3933013e-6332-4386-b9be-089df05caf17" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-27%20at%209.29.22%E2%80%AFAM.png?VersionId=sITIgBqDL0N3VNSMwWEmF5UA.uvcsRyu" />

Designed by COX in collaboration with ODO and PDG, the tower's architecture draws on the movement of the Yarra River, with six vertical pleats running the height of the sculpted facade.

The project will also see the heritage-listed Queens Bridge Hotel restored and incorporated into the development&nbsp;with new hospitality and public uses, including a rooftop venue.

A significant component of The One will be its residential amenity.

More than 5,000 sqm of resident facilities will be delivered across a single level, making it one of the largest consolidated residential amenity offerings proposed in an Australian apartment development.

The planning approval also incorporates a major upgrade of Queensbridge Square, which PDG will deliver in partnership with the City of Melbourne.

<img alt="PDG" data-entity-type="file" data-entity-uuid="73167fcd-1031-4b6f-a408-a064cfe45ed1" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-27%20at%209.29.17%E2%80%AFAM.png?VersionId=Pf1AEWxw6SNmBqR0zQW5lyEze.MtxgFp" />

The existing square will be revitalised as a new civic and pedestrian space along the Yarra River, strengthening the connection between the project, Southbank and the riverfront.

PDG Founder and Managing Director Vince Giuliano said the approval represented a major milestone for a site which has remained largely underutilised for more than 15 years.

“This is the most significant Planning Permit approval Melbourne has seen in recent years,” Giuliano said.

“For more than 15 years, this site has remained underutilised. This approval enables us to deliver a project that will contribute meaningfully to the revitalisation of Southbank, restore and reactivate an important heritage building, and create a new civic and hospitality destination for Melbourne.”

The latest approval follows an earlier planning permit issued by the City of Melbourne covering demolition works across part of the site at 9-29 Queens Bridge Street. Those demolition and early works are already underway.

PDG has also started generating early interest in the residential component from owner-occupiers ahead of a planned public launch in early 2027.

PDG secures approval for $1.5bn Southbank apartment development, The One

Local developer Harridan is seeking to turn its Woolloongabba apartment project into the first stage of a broader transformation of Burke Street, using a new 16-storey mixed-use building to establish a greener pedestrian connection toward the rapidly evolving Boggo Road transport and knowledge precinct.

The South East Queensland developer has filed plans for 154 apartments on the <a href="https://www.apartments.com.au/new-apartments/4-burke-street-woolloongabba-qld-4102">southern side of Burke Street</a>, where its proposal has been designed alongside a wider vision by LatStudios for the street.

That vision positions the southern side of Burke Street for buildings of 15 storeys and above, while envisaging lower-rise development of up to five storeys on the northern side to transition into Woolloongabba's existing character housing. It also proposes wider pedestrian verges, deep planting, new street trees and upgrades to the pedestrian approach to Boggo Road Station.

The Harridan development itself has been designed by Brisbane-based Arqus Design and will comprise 154 apartments across 16 storeys. The mix is weighted heavily toward two-bedroom apartments, with 121 proposed alongside 10 one-bedroom and 23 three-bedroom residences. There will typically be around 14 units per floor.

A lower-ground car park and three podium levels will accommodate 156 resident parking spaces, along with visitor and commercial parking. There will also be 154 resident bicycle spaces and 40 visitor bicycle parks.

&nbsp;

Harridan is a family-owned developer and part of the Holmwood Highgate Group, with more than three decades of development activity across South East Queensland. Its portfolio spans residential, commercial and industrial property, with current residential projects including Riverbank on Byron in Bulimba, Esperance Residences in Carina and The Precinct at Kinross Road in Thornlands.

Wooloongabba has been popular for apartment developers, particularly since the announcement of the 2032 Summer Olympics games in Brisbane.

While there have been a lot of development applications, it has failed to materialize into real supply.&nbsp;

Sarazin has been the major player in the area. They are under construction at Murcia Residences, on the fringe of East Brisbane and Woolloongabba. They have just launched <a href="https://www.apartments.com.au/new-apartments/the-stanley-residences-woolloongabba-8-trafalgar-street-woolloongabba-qld-4102">The Stanley Residences</a>, in Woolloongabba on Trafalagar Street. They also have Nuage coming soon on the nearby <a href="https://www.apartments.com.au/new-apartments/nuage-woolloongabba-14-wellington-road-woolloongabba-qld-4102">Wellington Road</a>.

First look: Harridan plans Burke Street transformation beside Boggo Road transport hub

Brunswick West

Brunswick West is a bustling and vibrant neighbourhood that has long been known for its diverse population, rich cultural heritage, and an eclectic mix of cafes, bars, and shops.

Property developer AVJennings, in partnership with Homes Victoria, is developing&nbsp;Harvest Square at 8 Kitchener Street,&nbsp;with the project set to cater to a variety of buyers, offering a diverse range of housing options.

The new Harvest Square buildings will comprise of a mix of public and private housing as a part of the Victorian Governments $86.05 million investment into the redevelopment in Brunswick West as part of the state's Public Housing Renewal Program.&nbsp;

[smartcode_project:default project_id=139951 project_image_fid=212688]

The private component of Harvest Square will offer a range of floorplan options in the new inner north community, with a mix of one, two and three-bedroom apartments, as well as a collection of two and three-bedroom townhouses, designed by the architects at SJB. &nbsp;

The buildings have been designed with sustainability in mind and is independently certified to achieve 5 Star Green Star, 7 Star NatHERs, and Gold and Silver Liveable Housing Design ratings.

A liveable home is designed and built to meet the changing needs of occupants across their lifetime. Liveable homes include key living features that make them easier and safer to use for all occupants including people with disability, ageing Australians, people with temporary injuries, and families with young children.&nbsp;

Harvest Square is also an all-electric community, while also boasting an 18-metre wide green corridor with productive plantings for all to enjoy.

Publicly accessible open and green spaces will be developed across the site by Tract Consulting, including a green spine running through the site, delivering up to 3,200 sqm of open space.

At least five per cent of the new social housing homes will be easy to access for Victorians with disabilities, with drop-off areas, paths, lifts and car parking set to be included, in addition to the design of some of the homes, with kitchens, bathrooms and storage set to also be very accessible.

[smartcode_project:default project_id=139951 project_image_fid=212691]

Located just six kilometres from the CBD, Brunswick West is a highly accessible suburb, with a realm of public transport links and easy access to major roads and highways, including the CityLink Freeway. The area is known for its vibrant community atmosphere, with a mix of young professionals, families, and students all calling Brunswick home.

The well-established community also places residents within proximity to a range of local parks and playgrounds, including Dunstan, Jacobs and Montgomery Reserves, along with a plethora of cafes, shops, and schools.&nbsp;

The Moonee Ponds Creek Trail and the Capital City Trail are also easily accessible from Harvest Square.&nbsp;

Construction team&nbsp;Arc3 has been tasked with building the community, which is slated for completion in December 2024.&nbsp;

[smartcode_project_cta:default project_id=139951]

alisonwarters@gmail.com

AVJennings launch Harvest Square in Brunswick West

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A high-profile site on a corner position in Melbourne's north suburb Brunswick West has been sold for $1.89 million.  
The sale price reflected a tight 4.6% yield, with the property leased to Bottlemart Express.
The 531 square metre block at 82-86 Melville Road and 250 Hope Street was sold Fitzroys agents Chris James and Ervin Niyaz to a local investor. 
James said the campaign generated more than 70 enquiries from mostly developers and land bankers.
Zoned Commercial 1, the site has a shop and rear dwelling building totalling 450 square metres, and frontages to Melville Road, Hope Street and a right of way totalling 65 metres.
“Developers see value in Brunswick West due to the increased and ongoing development and the growing local population,” Niyaz said.
“The purchaser was particularly attracted to the corner block and value-add perspective, and liked the potential to carve up the shops into smaller tenancies and renovate the dwelling on Hope Street for the short-term." 
According to population and demographics research house, .id, Brunswick West is in the middle of a population surge of 3.68% per annum that is well above greater Melbourne’s nation-leading rate.
James said the ongoing popularity of medium and high-density living across Melbourne’s inner-north has spilled across from Sydney Road and the Upfield train line through Brunswick.
“Residential developments recently completed and in various stages of planning and construction throughout Brunswick West are creating more demand for retail and services in the area, particularly along Melville Road, and the new owner of the property will look to capitalise on this,” he said.
“The property is situated amongst a vibrant neighbourhood precinct, notable lifestyle and retail tenants include Postmistress Eatery, Mister Troung’s, Foodworks and 7-Eleven, and is at the doorstep of the Route 58 tram stop, which offers services running through the hospital precinct and near Melbourne University and RMIT University and Queen Victoria Market through to the CBD.”
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j.ballantyne1990-6AQqhLzZaK

Brunswick West corner site sold for $1.89 million

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It's unprecedented times for Brunswick and surrounding suburbs Brunswick East and Brunswick West. Never before have the trio of postcodes been so popular with Melbourne's apartment builders with 13 separate projects currently under construction.

The yield of apartments from these projects is set to exceed 1,300 dwellings. Brunswick East leads the way with seven projects under construction, followed by Brunswick with four and Brunswick West with two.

Sourcing Apartments.com.au's Project Database, the area is traditionally dominated by medium-sized apartment projects averaging 40-50 dwellings, although the current count of 1,300 apartments under construction is skewed by two large projects which jointly account for approximately 700 apartments under construction.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image40_4.jpg" rel="gallery-all" title="Ettaro and York Brunswick West are underpinning the area's construction progress"><img alt="" class="image-article-full-width-580px" height="221" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image40_4.jpg?itok=te8wrDOg" title="Ettaro and York Brunswick West are underpinning the area's construction progress" width="580"></a>

<figcaption>Ettaro and York Brunswick West are underpinning the area's construction progress</figcaption></figure>The largest with 400 plus apartments is Brunswick East's Hayball-designed Ettaro which is rapidly approaching completion at the hands of LU Simon, whilst York Brunswick West has seen works begin on the second phase of the project for developer R.Corporation.

Most recent to begin construction have been The Moreland and Protec Property Group's The Dux located adjacent to Anstey Station. A long time favourite of Apartments.com.au, Anstey Precinct as it has been christened is a pocket of Brunswick dedicated toward urban renewal/higher density living.

Joining The Dux under construction within Anstey Precinct are Hendrix Apartments and 8 Bresse Street, with the much publicised Nightingale Apartments on Florence Street set to begin its build. Post its visit to VCAT and subsequent minor design alterations, Nightingale is now poised to become the latest project within Anstey Precinct to offer "delivery of tangible, meaningful, visitable and assessable built outcomes," following in the footsteps of <a href="/news/is-this-melbournes-best-new-residential-development">The Commons</a>.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_4890.jpg" rel="gallery-all" title="Bensons Property Group's C3 Brunswick"><img alt="" class="image-article-full-width-580px" height="380" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/img_4890.jpg?itok=kYDuEGLs" title="Bensons Property Group's C3 Brunswick" width="580"></a>

<figcaption>Bensons Property Group's C3 Brunswick</figcaption></figure>Further to the 13 projects under construction, Apartments.com.au has identified a further 10 apartment projects set for an imminent construction start. 

Among them is Alpha 14 Property Group's Crest on Sydney Road, the aforementioned Nightingale Brunswick and what shapes as Moreland's tallest project to date, Brunswick Heart. Set over 14 levels, site preparation for the RotheLowman-designed project is complete with a builder set to take site possession shortly.

These 10 projects combined will add another 800 plus dwellings to Moreland's ballooning apartment market.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_4929.jpg" rel="gallery-all" title="MakShaq's 8 Lygon is moving toward construction"><img alt="" class="image-article-full-width-580px" height="386" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/img_4929.jpg?itok=RF9uPV-H" title="MakShaq's 8 Lygon is moving toward construction" width="580"></a>

<figcaption>MakShaq's 8 Lygon is moving toward construction</figcaption></figure>Whilst construction and projects at sales remain robust within Brunswick and its adjoining suburbs, there are signs that the surge in apartments may be slowing.

2016 has brought a discernible slow down in the number of larger apartment projects filtering through Moreland City Council's online planning platform. Indeed scant few new listing within Moreland have been added to the Apartments.com.au Project Database in recent times as developers seem content in delivering on the healthy backlog of approved projects.

With the persistent talk of market oversupply, the easing of projects at planning could also be a sign that developers have cooled on the Brunswick market somewhat given it has traditionally been the domain of smaller sized apartments aimed toward investors and singles/couples.
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silvermb

Unprecedented times for Brunswick's apartment growth, but can it last?

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When you mention <a href="/new-apartments/brunswick-vic-3056">Brunswick</a> to anyone who's from the other side of the Yarra you're quite likely to get a rendition of the Franco Cozzo ad, a massive expletive-ladden anti-hipster tirade or hushed jibes about lefties.

However we need to question how long those stereotypes will last. Apartments.com.au labelled <a href="/news/hotspots-lygon-street-east-brunswick">Lygon Street in Brunswick East a development hotspot</a> in August 2013 and the picture today is dramatically different. Not that Lygon Street is seeing significantly less development, it's that the planning applications are flying in from all over Brunswick and increasingly <a href="/new-apartments/coburg-vic-3058">Coburg</a>.

A quick glance at the <a href="/">data portal</a> for Moreland shows there are currently 69 projects across the municipality yielding a total of 5,575 units across all statuses. 57 of those projects with 4,293 units are located in postcodes 3055, 3056 and 3057: <a href="/new-apartments/brunswick-west-vic-3055">Brunswick West</a>, Brunswick and <a href="/new-apartments/brunswick-east-vic-3057">Brunswick East</a> respectively.

10 of the projects located in either of the three postcodes are under construction, 13 at sales, 18 approved and 16 are currently before council. Most of those projects are located on the Brunswick activity strips of Sydney Road and Lygon Street however this might just be about to change.

<h2>Moreland's Neighbourhood Centres Strategy</h2>

The City of Moreland has liberally applied the residential growth zone to many parts of the municipality outside its three key activity centres of Brunswick, Coburg and <a href="/new-townhouses/glenroy-vic-3046">Glenroy</a> and the draft neighbourhood<a href="http://moreland.vic.gov.au/neighbourhood-centres-strategy"> </a>centres strategy now viewable on Moreland's <a href="http://moreland.vic.gov.au/neighbourhood-centres-strategy">website</a> seeks to clarify the council's vision for its second-tier activity centres.

In a nutshell the strategy aims to introduce controls to 11 of the 12 neighbourhood centres in Moreland. The neighbourhood centres are scattered throughout the municipality and include areas such as Grantham and Union Streets, Melville Road and Victoria Street in Brunswick West. Gaffney Street in <a href="/new-apartments/pascoe-vale-vic-3044">Pascoe Vale</a>, Merlynston, Fawkner and <a href="/new-townhouses/oak-park-vic-3046">Oak Park</a> are also on the list of areas where development will be encouraged.

The aforementioned areas come under the residential growth zone and in some part include mixed use and commercial 1 zones.

More than 50% of the <a href="http://moreland.vic.gov.au/globalassets/areas/amendments/amendmentslib-7208/c159/mcc3068-neighbourhoodcentresstrategy_v3.pdf">draft strategy document</a> is dedicated to design and built-form guidelines for the areas where development up to 4 levels is permissable.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/bruns_4_level.png" rel="gallery-all" title="Albert Street, Brunswick East"><img alt="" class="image-article-full-width-580px" height="431" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/bruns_4_level.png?itok=IZus8DTn" title="Albert Street, Brunswick East" width="580"></a>

<figcaption>Albert Street, Brunswick East</figcaption></figure><h2>Should Moreland be aiming higher?</h2>

Great urban initiatives like <a href="/expert-insights/buying/letting-sydney-road-drown-in-a-traffic-sewer-is-not-an-option-its-time-to-revitalise-the-strip">Revitalise Sydney Road</a> are focused on reconfiguring the look, feel and operations of Sydney Road but is it time to think bigger and earmark sites on Sydney Road for future office-only uses?

Say a concept like that outlined by the Revitalise Sydney Road comes to fruition and the public transport capacity of the road is boosted, the amount of people who will be able to travel up and down from Moreland to the new Parkville Station will increase substantially.

Most of the office space on or near Sydney Road is contained above retail shops or as add-on components to warehouses west of the Upfield train line. A company with a requirement for 1000 square metres of modern office space would be hard pressed to find a site suitable in Brunswick which is curious given it is and will be a natural spill-over area for the biotech and health-focused Parkville area.

In a policy document dated 2011-2016, some of they key challenges for Moreland include 'continued loss of land for employment purposes to residential conversion', 'poor perception of the North as the place for business' and 'limited supply of quality office space'. Perhaps it's time for a commercial development and employment-focused strategy.
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Alastair Taylor

Crystal ball gazing: City of Moreland 

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Testament to the ever changing nature of Melburnian attitudes and propensity for apartment living is a particular site found in Brunswick West abutting Citylink.  A former industrial site bound by Albion Street, Duggan Street, Eggington Street and the aforementioned Citylink, the massive tract of land has laid dormant for many years, in the process traversing Melbourne's shift toward higher density living.
After a number of medium density proposals failed to materialise, a fraction of the site was finally developed with <a href="http://www.hickory.com.au/projects/olive-york-way/" target="_blank">2-6 Olive York Way</a> completed mid 2012.  Backed by National Sterling and built by Hickory Group, the three building complex yielded 140 apartments and five retail spaces as outlined in charcoal below.
Following a recent planning application submission to Moreland city Council, a new residential development of a comparable land size to 2-6 Olive York Way is seeking approval, albeit at near three times the density.  
<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image3_22.jpg" rel="gallery-all" title="Site overview and project breakdown. Image © MAP Architecture"><img alt="" class="image-article-full-width-702px" src="http://urbanmelbourne.info/sites/urbanmelbourne.info/files/styles/article_full_width_702px/public/pictures/article-images/Image3_22.jpg?itok=R7OsoN2g" title="Site overview and project breakdown. Image © MAP Architecture" typeof="foaf:Image"></a>
With the land address 1-5 Olive York Way and after extensive pre-application discussions with Moreland City council planners, Equity Properties Pty Ltd have utilised <a href="http://www.maparchitecture.com.au/" target="_blank">MAP Architecture and Design</a> to deliver the three building complex on a land size of 5297m².  Working by the name 'The Complement', the staged development seeks to deliver an impressive 356 apartments. 
Heavy with multi coloured precast elements, glass and louvres, the buildings are substantially larger than that of 2-6 Olive York Way and would easily be visible from drivers utilising Citylink.  The northernmost building would constitute Stage 1,  where 101 apartments are expected with a split of 47 one bedroom and 54 two bedroom apartments.  One bedroom options within Stage 1 start at 44.5m², in isolation quite small yet taking into account the age and nature of many low-rise walk-up apartments buildings within Brunswick West (the majority of which are rentals), these are seemingly within reason.
Overall figures see 190 one bedroom options and 153 two bedroom options, 13 split level home offices monopolising the podium space with only the one retail space identified as a cafe.  One retail outlet seems light for a complex that may ultimately house 500+ individuals, although the adjoining 2-6 Olive York Way is heavy with retail offerings including an IGA; this apartment complex coming to fruition would no doubt be a boon to those retail operators.
<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image5_14.jpg" rel="gallery-all" title="The Complement as envisaged from Albion Street. Image © MAP Architecture"><img alt="" class="image-article-full-width-702px" src="http://urbanmelbourne.info/sites/urbanmelbourne.info/files/styles/article_full_width_702px/public/pictures/article-images/Image5_14.jpg?itok=mMZ8k2zS" title="The Complement as envisaged from Albion Street. Image © MAP Architecture" typeof="foaf:Image"></a>
A segregated three level sub ground car park would cover the entire site area with allowances for 418 vehicles, 414 bicycles and 18 motorbikes. Multiple car park entry ramps facing Olive York Way are surrounded by home offices, with dedicated apartments commencing on level three.  Attached shadow diagrams show that during a winters day no shadows would be cast over the adjoining complex, only at sunset might shadowing become an issue.
Seen below is the landscape plan where a variety of trees, plants and grasses are utilised where possible. Bottle trees and gums will dominate the larger flora generally located in courtyards between buildings.
<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image7_17.jpg" rel="gallery-all" title="Landscape plan with site density plain to see. Image © MAP Architecture"><img alt="" class="image-article-full-width-702px" src="http://urbanmelbourne.info/sites/urbanmelbourne.info/files/styles/article_full_width_702px/public/pictures/article-images/Image7_17.jpg?itok=N3H6D6C_" title="Landscape plan with site density plain to see. Image © MAP Architecture" typeof="foaf:Image"></a>
And now the crux of today's article, best summarised by the following question.  Is a development such as 1-5 Olive York Way more or less important than that of a inner city skyscraper?
Taking into account that a tower say in Melbourne's CBD or Southbank would hold a similar number of apartments (356), yet would be closer to parks, services, a wide spectrum of retail offerings an so on, why do they garner so much media attention?  The vast majority of Melburnians don't live within the City of Melbourne yet when a new tower receives media attention, particularly from certain media outlets, the ensuing diatribe goes something like this; it's destroying Melbourne's way of life, it's terrible, it's horrible - we're all going to die!
I would contend that developments such as 1-5 Olive York Way are indeed more important.  They may not be as visible as those of the inner city, yet as Melbourne gears up for further population increase, low and mid-rise developments such as 1-5 Olive York Way are paramount in curbing suburban sprawl and increasing urban density in line with the objectives of <a href="http://www.planmelbourne.vic.gov.au/" target="_blank">Plan Melbourne</a>.
If it's lucky 1-5 Olive York Way may attract an article from Moreland Leader and not much more, yet rightly or wrongly apartment developments such as 1-5 Olive York Way are the future and worthy of discussion.
 
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