<a href="https://www.apartments.com.au/developers/s-p-setia">SP Setia</a> has lodged plans for a $750 million, three-tower mixed-use precinct that would complete the long-running redevelopment of Carlton's former Carlton United Breweries site.

The proposal at <a href="https://www.apartments.com.au/new-apartments/185-195-queensberry-street-carlton-vic-3053">46-78 Bouverie Street and 185-195 Queensberry Street</a> spans a 6,468 sqm site, the last remaining undeveloped parcels within the former brewery's 2007 masterplan.

Designed by <a href="https://www.apartments.com.au/architects/cox-architecture">COX Architecture</a>, the development will comprise two purpose-built student accommodation towers and a third build-to-sell apartment tower above a shared commercial podium and basement.

Across the three towers, SP Setia is proposing 606 build-to-sell apartments and 1,499 student accommodation units containing 2,009 beds.

The apartments will sit in the tallest tower, which will rise nearly 200m and 55 storeys. It will become&nbsp;one of the more substantial new build-to-sell apartment projects at the northern edge of Melbourne's CBD.

The apartment mix is weighted toward smaller inner-city product, with 188 studios, 206 one-bedroom apartments, 192 two-bedroom apartments and 20 three-bedroom apartments

<img alt="First look: SP Setia plans three-tower finale for Carlton’s former CUB precinct" data-entity-type="file" data-entity-uuid="8271bc87-1b0a-41b7-ac73-a425ee375261" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/3_2.png?VersionId=G4lw23o90B1boX4k4dj7rdz2ZEajS9wy" />

Part of the precinct will be a large-scale&nbsp;3,684 sqm supermarket and a further 2,198 sqm of speciality retail, creating close to 5,900 sqm of new commercial space within the precinct.

But one of the biggest components of the proposal is what sits between the buildings.

Around 4,650 sqm, or roughly 72 per cent of the site, will be publicly accessible open space, incorporating plazas, pedestrian connections, landscaped laneways and retail spill-out areas.

The ground plane is intended to finally complete pedestrian connections envisaged when the CUB masterplan was first approved nearly two decades ago, stitching together Victoria Street, Queensberry Street, Bouverie Street and Swanston Street through the former brewery precinct.

Urbis said the development would "complete the CUB precinct", with the public realm providing important north-south and east-west connections through what is currently the final undeveloped portion of the masterplanned site.

SP Setia is also exploring a new linear park within the Bouverie Street road reserve, with the concept to be developed further with the City of Melbourne through the planning process.

The proposal is being pursued through the Victorian Government's Development Facilitation Program under Clause 53.23 for significant residential development with affordable housing.

The planning report acknowledges the proposed heights exceed those contemplated under the original Comprehensive Development Plan and masterplan, but argues the built-form context has changed considerably over the past two decades.

Urbis said the three towers would instead create a stepped transition between Carlton and the Hoddle Grid, rising progressively from the 94.1-metre Tower One along the Queensberry Street edge to the 199.44-metre Tower Three closer to the established CBD-scale buildings to the south.

<img alt="SP Setia" data-entity-type="file" data-entity-uuid="e885a07a-592c-40fc-bf82-e6dbaf32da54" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-21%20at%208.52.24%E2%80%AFAM.png?VersionId=7s_ErUkSKAdY1mAWp3GRZgMNCGtwhk5m" />

SP Setia plans to deliver the development across three stages.

Stage One would deliver the basement, podium and retail areas for the entire precinct alongside the first student tower. Tower Two would follow in Stage Two, before the 606-apartment Tower Three is delivered as the final stage.

If approved and delivered, the project would close out a redevelopment process that has been underway since the former brewery masterplan was approved in 2007, adding more than 2,600 student beds and apartments to a precinct already home to Swanston Central, the Barak Building, RMIT Design Hub and several large student accommodation developments.

&nbsp;

&nbsp;

Joel Robinson

SP Setia plans three-tower finale for Carlton’s former CUB precinct

Melbourne developer Lowe Living is seeking to add to its growing bayside apartment pipeline, filing plans for a boutique eight-residence development in tightly held Middle Park.

Lowe Living, which has built much of its development portfolio across Melbourne's affluent bayside and south-east suburbs, is behind the plans for the 730 sqm site at <a href="https://www.apartments.com.au/new-apartments/123-125-erskine-street-middle-park-vic-3206">123-125 Erskine Street</a>, just off Armstrong Street and within the Armstrong Street Neighbourhood Activity Centre.

The developer is seeking approval for a five-storey residential building above two basement levels, with just eight large-format apartments and 18 car spaces.

“This is a deliberately very different proposition for us,"&nbsp;Tim Lowe, Co-Founder of Lowe Living, said.

"Eight residences is exceptionally boutique, but that's precisely what this site calls for.

“There is a strong community in Middle Park and the surrounding suburbs who have spent decades building a life here. They no longer want the maintenance of a large period home, but they aren't prepared to compromise on space, quality or location. We think there is a real opportunity to capture that hyper local market. A site like this rarely comes to market.”

<img alt="Lowe " data-entity-type="file" data-entity-uuid="875fe572-0f14-4d90-9e11-55b28dd07731" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-21%20at%208.42.49%E2%80%AFAM.png?VersionId=GDNQRv9BfpR9r1zkZ5UDyUM4ZvpIksut" />

The low-density proposal has been designed by Cera Stribley and is being progressed through the Victorian Government's Great Design Fast Track pathway, having already secured eligibility from the Minister for Planning.

The Office of the Victorian Government Architect supported its eligibility after finding the proposal demonstrated consistency with the program's seven design principles, while the project's financial feasibility has also been independently confirmed by Invest Victoria.

The project is targeting the downsizer market, with the planning documents describing the homes as larger-format residences and noting the two penthouses could otherwise have been configured as four separate apartments.

<img alt="Lowe 2" data-entity-type="file" data-entity-uuid="60ab0987-2da6-4175-adac-315dcf6053c6" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-21%20at%208.43.15%E2%80%AFAM.png?VersionId=bOCPH0B2MFwlmaRW.TTCF9TzyifgVoQI" />

The site has dual frontage to Erskine Street and Canterbury Place and currently comprises a collection of commercial buildings used as offices, including a former heritage bakehouse, a former stable, a later gabled addition and a central courtyard.

It sits within the Commercial 1 Zone and the Armstrong Street Commercial Precinct heritage overlay, with the existing property classified as a contributory heritage place.

Heritage has subsequently played a significant role in Cera Stribley's design.

The front section of the former bakehouse facing Erskine Street will be retained, including its return walls, street-facing hipped roof and chimneys, while the Erskine Street façade and part of the western return wall of the former stable will also be incorporated into the new development.

Levels four and five will be set back five metres from the retained stable façade, while bricks removed through demolition are proposed to be salvaged and reused within the new building where possible.

<img alt="Lowe 3" data-entity-type="file" data-entity-uuid="e97927a9-a2de-4a0f-83b6-65451238abfa" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-21%20at%208.43.06%E2%80%AFAM.png?VersionId=VR44AChLrX9q1XPB9GvVQV.ALXXbe4gC" />

Rather than presenting as a single five-storey building to Erskine Street, Cera Stribley has broken the development into a series of distinct forms.

A three-storey infill element will sit between the retained bakehouse and stable façades, with the upper levels recessed behind the heritage fabric. Canterbury Place will similarly feature two three-storey podium forms, separated by a central pedestrian accessway, before the upper two levels step back from the street.

A pedestrian through-link will run through the centre of the project between Erskine Street and Canterbury Place, creating entrances from both sides of the site and introducing landscaping and communal areas through the ground plane.

Landscape architect Acre has designed planting across the ground level, private terraces and upper levels, including a feature canopy tree at level three and integrated planting and arbours across the level four terraces. Five existing Erskine Street trees are proposed to be retained.

Sustainability is also a significant component of the Great Design Fast Track application. The apartments are targeting an average eight-star NatHERS rating, with no residence below 6.5 stars, while the project has achieved a 75 per cent BESS score. Seven of the eight apartments are designed for cross-ventilation, with the remaining residence using mechanically assisted natural ventilation.

The plans also incorporate an 8kWp rooftop solar system, a 5,000-litre rainwater tank and infrastructure allowing future electric vehicle charging for every residence.

Lowe has a strong portfolio across Melbourne's blue-chip suburbs. They recently launched <a href="https://www.apartments.com.au/new-apartments/jardin-house-by-lowe-living-camberwell-335-camberwell-road-camberwell-vic-3124">Jardin House by Lowe Living</a> in Camberwell, their first development in the Stonnington LGA.

Lowe Living unveils Middle Park apartment development

Article summary

<ul data-end="888" data-start="289">
	<li data-end="442" data-section-id="8tsh6o" data-start="289">DVB Projects is preparing to launch its second Gold Coast apartment development, with demolition now underway at 137 Old Burleigh Road, Broadbeach.</li>
	<li data-end="573" data-section-id="1nyxl3e" data-start="443">The 34-level tower will comprise just 49 ultra-luxury residences, including half-floor, full-floor and penthouse apartments.</li>
	<li data-end="717" data-section-id="oiyimj" data-start="574">The launch follows strong demand at DVB's nearby Sea Glass project, which is more than 50 per cent sold and currently under construction.</li>
	<li data-end="888" data-section-id="epk9o9" data-start="718">The development adds to the transformation of Old Burleigh Road, with premium beachfront apartment projects continuing to reshape the tightly held Broadbeach strip.</li>
</ul>

<a href="https://www.apartments.com.au/developers/dvb-projects">DVB Projects</a> is preparing to launch its second Gold Coast apartment development, with demolition now underway on the Broadbeach site as the Sydney developer moves closer to bringing the ultra-luxury project to market.

The 34-level tower at <a href="https://www.apartments.com.au/new-apartments/137-old-burleigh-road-broadbeach-qld-4218">137 Old Burleigh Road</a> will comprise just 49 residences, ranging from half-floor apartments through to full-floor homes and a penthouse. The launch follows the strong sales performance of DVB's nearby Sea Glass development. More than half of the apartments at Sea Glass, on the other side of Broadbeach, have been snapped up, well ahead of its late 2027 completion

<img alt="DVB Projects to commence demolition on $320m Broadbeach luxury tower" data-entity-type="file" data-entity-uuid="2944b4be-c84e-4b54-8dc1-c712e76704c0" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/E02_Exterior_Street%20Level%20Entrance.jpg?VersionId=YoNig7pRdrE3HCue7sUj78LzJteeQf3H" />

The start of demolition at 137 Old Burleigh Road signals DVB Projects’ underlying confidence in the Gold Coast’s luxury beachside apartment sector.

“We see the Gold Coast as one of the most compelling lifestyle markets in Australia, particularly at the premium end where demand continues to deepen,” said Dean Brown, Managing Director of DVB.&nbsp;

“This project has been carefully designed to respond to that demand - delivering large-format residences with a level of quality, privacy and amenity that is still relatively rare in the apartment market on the beachside."

Brown says the site itself is "exceptional."

"Old Burleigh Road is one of the most tightly held beachfront strips, and opportunities to deliver a project of this scale and calibre in this location are extremely limited.”

<img alt="DVB Projects to commence demolition on $320m Broadbeach luxury tower" data-entity-type="file" data-entity-uuid="398f377a-c037-455e-9250-0c5e0d84c35b" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/I12_FF%20Balcony.jpg?VersionId=NwOiRWGMubR1c8wthuEfggklcja7al9." />

The project will comprise 40 half-floor residences of approximately 260 sqm, alongside eight full-floor residences spanning around 524 sqm.

A single penthouse will crown the building, featuring a private pool, barbecue area, indoor gym and dedicated entertaining spaces.

Residents will have access to a resort-style suite of amenities, including a 20-metre pool with daybeds, a gymnasium, hot and cold plunge pools, a sauna, and private residents’ lounge and dining facilities.

<img alt="DVB Projects to commence demolition on $320m Broadbeach luxury tower" data-entity-type="file" data-entity-uuid="d1642bb0-9a66-4427-a022-dfc0988c6287" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/A02_Pool%20to%20View.jpg?VersionId=c0IXPyn_Gp_Kn3XCwzMrqIVkAdCEwVXP" />

Sales agent Todd Matheson, of <a href="https://www.apartments.com.au/project-marketer/pezet-matheson">Pezet Matheson</a>, which is marketing both 137 Old Burleigh Road and Sea Glass, said 137 Old Burleigh Road would address a clear gap in the market for genuine luxury products.

“There are very few opportunities on the Gold Coast where buyers can secure a residence of this size and quality in a new building,” Matheson said.

“What we’re seeing is a growing cohort of downsizers and interstate buyers who still want space - they’re not willing to compromise on living area, entertaining or finishes.

“This project has been designed with that buyer in mind. It offers the scale of a home, combined with the convenience and security of apartment living, in one of the coast’s most desirable positions.”

<img alt="DVB Projects to commence demolition on $320m Broadbeach luxury tower" data-entity-type="file" data-entity-uuid="59aae0ca-5639-4320-8aca-d0bf60f48e43" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/E01_Exterior%20Hero.jpg?VersionId=DS8Zfy2WtgUEtdfe0TEUuf1W1GfcZq8S" />

Located on a 1,156 sqm site one block from the beachfront, the development will replace an ageing walk-up building and is expected to contribute to the ongoing transformation of the Old Burleigh Road strip into one of the Gold Coast’s most prestigious residential corridors.

With the development moving into the delivery phase, 137 Old Burleigh Road is slated to hit the market later this year.

[smartcode_project_cta:default project_id=145141]

DVB Projects to launch second Broadbeach apartment tower as demolition commences

<a data-end="327" data-is-only-node="" data-start="250" href="https://www.apartments.com.au/developers/norus-projects" rel="noopener" target="_new">Norus Developments</a> has lodged plans for a new apartment development in Clayton that would add further momentum to the suburb's emerging Green Street corridor.

Plans have been lodged for the consolidated site at <a href="https://www.apartments.com.au/new-apartments/1359-1365-centre-road-clayton-vic-3168">1359-1365 Centre Road</a>, where Norus is seeking approval for 218 apartments across a 12-storey apartment building designed by <a href="https://www.apartments.com.au/architects/life-architecture-and-urban-design">Life Architecture</a>.

The proposal sits within the Clayton Major Activity Centre at the threshold of the planned Green Street corridor, a landscaped pedestrian connection intended to improve links through the precinct towards Clayton Railway Station.

The development would replace the site's existing collection of low-scale residential and commercial buildings with a single consolidated building, introducing significantly greater housing density to this part of Centre Road.

A retail tenancy is proposed at ground level to activate the Centre Road frontage, accompanied by transparent street interfaces and landscaping intended to create a more pedestrian-focused edge to the development.

<img alt="First look: Norus Developments plans landscape-led apartment project for Clayton’s emerging Green Street" data-entity-type="file" data-entity-uuid="0a5a763a-d9e9-4253-af2f-88008de27ebf" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Clayton%20a.png?VersionId=S2WJJbat1XVkZwB9SnYtygirXgWHiklX" />

The building has been designed with stepped massing and upper-level setbacks to manage its transition towards surrounding residential properties. The planning report describes the approach as one that integrates the building into the landscape rather than treating landscaping as a secondary element.

"A strong landscape and public realm strategy underpins the proposal," Urbis states in the planning report.

"Public benefits include an affordable housing contribution, a new pocket park, generous landscaped setbacks, deep soil planting and integrated Water Sensitive Urban Design."

The report adds that these elements are intended to create "a permeable, pedestrian-focused ground plane that enhances walkability, supports urban cooling and reinforces the emerging Green Street character."

Biophilic and passive design principles extend through the residential levels, with planting, daylight, natural ventilation and views towards landscaped areas forming part of the amenity strategy.

Parking would be concentrated away from the public realm, with 145 car spaces proposed from the rear laneway rather than dominating the Centre Road frontage.

The proposal follows an extensive pre-application process with the City of Monash. Three formal meetings were held between the project team and Council from December 2025 to March 2026, with the scheme evolving through several concept iterations before the current design was lodged.

The project arrives as Clayton prepares for substantial change around its established activity centre and the wider Suburban Rail Loop precinct. Its position on Centre Road places the development within an existing concentration of shops, services and public transport, while the Green Street connection is intended to strengthen pedestrian access towards Clayton Railway Station.

First look: Norus plans landscape-led apartment project for Clayton’s emerging Green Street

<a href="https://www.apartments.com.au/developers/gardner-vaughan-group">Gardner Vaughan Group</a> has officially commenced construction on Bronze on Chevron, celebrating the sod turning of its first-ever Gold Coast development and marking a significant milestone in the company's continued expansion across South East Queensland.&nbsp;

Following the successful delivery of premium residential developments throughout Brisbane and the Sunshine Coast, <a href="https://www.apartments.com.au/new-apartments/bronze-on-chevron-8-mawarra-street-chevron-island-qld-4217">Bronze on Chevron</a> represents Gardner Vaughan Group's entry into the Gold Coast market. Bronze will deliver 119 one, two, three and four-bedroom apartments above two ground-level retail tenancies.

[smartcode_project:default project_id=107520 project_image_fid=367193]

The recent sod turning ceremony was attended by Deputy Mayor Mark Hammel, President of the Surfers Paradise Surf Life Saving Club, Cassandra Sedgman, project consultants, purchasers, project partners and invited guests to celebrate the commencement of construction.&nbsp;

Gardner Vaughan Group Chief Executive Officer Simon Betteridge said Bronze on Chevron represented an exciting new chapter for the business.&nbsp;

"We've spent almost four decades building homes that respond to the way people want to live, and we're excited to bring that experience to <a href="https://www.apartments.com.au/developments/chevron-island-qld-4217">Chevron Island</a>," Betteridge said.

"Bronze on Chevron is particularly significant because it marks Gardner Vaughan Group's first development on the Gold Coast following many successful projects across Brisbane and the Sunshine Coast."

[smartcode_project:default project_id=107520 project_image_fid=367183]

Betteridge said the ground breaking is a proud moment for the&nbsp;team and their purchasers, who can now see their future homes beginning to take shape.&nbsp;

"As both developer and builder, we're able to oversee every aspect of the project from design through to construction, ensuring the quality and attention to detail Gardner Vaughan Group has become renowned for."&nbsp;

Designed by acclaimed architectural practice <a href="https://www.apartments.com.au/architects/cottee-parker-architects">Cottee Parker</a>, Bronze on Chevron has been thoughtfully designed to complement Chevron Island's evolving streetscape while embracing its relaxed coastal lifestyle.

The development will offer generous residences with refined interiors, premium finishes and resort-style amenities, with completion anticipated in early 2029.&nbsp;

[smartcode_project_cta:default project_id=107520]

The development will offer generous residences with refined interiors, premium finishes and resort-style amenities, with completion anticipated in early 2029

Gardner Vaughan Group breaks ground on first Gold Coast development, Bronze on Chevron

ARM Architecture

<html><body>
As previously reported in June, the State Government has committed $208 million towards the first stage of the transformation of Melbourne’s Arts Precinct.

It includes the continued development of the Reimagining Arts Centre Melbourne’s Master Plan, plus maintenance works for the Theatres Building which aims to minimise redundant works in the future.

In order to deliver the Arts Centre Melbourne’s vision for the future of the Theatres Building, NH Architecture and Norway’s Snøhetta have been appointed to commence design work on the project.

<blockquote>
Melbourne is the design capital of Australia. A reimagined Arts Centre will be at the focus of this ongoing architectural conversation and continue the great legacy of the original designers Sir Roy Grounds and John Truscott.

- NH’s Director of Architecture &amp; Design, Hamish Lyon
</blockquote>

NH Architecture has previously worked on both stages of the Melbourne Convention Centre, Margaret Court Arena and the Stage 2 and 3 Masterplans for Melbourne &amp; Olympic Parks.

Snøhetta is a design studio based in Oslo and New York City with an office in Australia and is responsible for the design of the Norwegian National Opera and Ballet, the 9/11 Memorial Pavilion and Times Square redevelopment projects in New York.

The Arts Precinct transformation includes the development of a building for the NGV Contemporary and major upgrades to theatres and public spaces at Arts Centre Melbourne’s Theatres Building. Additionally a new creative hub at 1 City Road will provide new rehearsal and workshop spaces. 

An expanded Australian Music Vault and a new Australian Performing Arts Gallery are also on the design agenda. The NGV Contemporary will involve the construction of a new gallery on the site of the current CUB administration building on Kavanagh Street, which the State Government purchased for $95m earlier this year.

The project will also include more than 18,000 sqm of new and upgraded public realm, knitting together the Melbourne Arts Precinct with City of Melbourne's Southbank Boulevard transformation.

Conceived by ARM, the outdoor space will connect St Kilda Road between Hamer Hall and the Theatres Building, running along the western side of the Theatres Building and National Gallery of Victoria through to Southbank Boulevard.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/arm_shot_01_v11sm.jpg" rel="gallery-all" title="Southbank Arts Precinct transformation. Image: Urban Circus via ARM "><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/arm_shot_01_v11sm.jpg?itok=b7uQ0z-Y" title="Southbank Arts Precinct transformation. Image: Urban Circus via ARM " width="580"></a>

<figcaption>Southbank Arts Precinct transformation. Image: Urban Circus via ARM</figcaption></figure><h2>Meanwhile...</h2>

It was recently announced that Cumulus Studio are the winners of an architectural design competition hosted by Arts Centre Melbourne (ACM) for a new design for Café Cento. Located adjacent to the National Gallery of Victoria, the ACM challenged a shortlist of architects to design a new “unique and memorable” home for what has become an ageing eyesore.

Cumulus Studio's design, dubbed ‘The Protagonist’, investigates what exists beyond the monolithic walls of the Arts Centre and extends the experience to the street.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/cumulus_arts_centre.jpg" rel="gallery-all" title="Cumulus Studio's winning design for Cafe Cento. Image: Cumulus Studio"><img alt="" class="image-article-full-width-580px" height="282" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/cumulus_arts_centre.jpg?itok=x74ryTRR" title="Cumulus Studio's winning design for Cafe Cento. Image: Cumulus Studio" width="580"></a>

<figcaption>Cumulus Studio's winning design for Cafe Cento. Image: Cumulus Studio</figcaption></figure>Characterised by an adjustable external screen which draws inspiration from the Theatre's curtains, The Protagonist seeks to create a significant civic presence that directly reflects the ACM brand.

In the morning, the curtains will be raised as the cafe opens, then at night, the curtains will be lowered to signify the end of service. Once lowered, the curtain can be used for art projection, marketing of upcoming ACM events, and lighting to activate the precinct at night.

As the primary design feature, Cumulus Studio settled on Kaynemaile for the curtain material.

The material is a fire and UV resistant polycarbonate chainmail mesh, originally developed as chainmail for the Lord of the Rings movie costumes.

Lead Image: Mark Gambino via nharchitecture.net

<iframe allowfullscreen="" frameborder="0" height="360" mozallowfullscreen="" src="https://player.vimeo.com/video/273635508" webkitallowfullscreen="" width="640"></iframe>

<a href="https://www.propertyobserver.com.au/https://vimeo.com/273635508">Southbank Arts Precinct Transformation</a> from <a href="https://vimeo.com/armarchitecture">ARM Architecture</a> on <a href="https://vimeo.com">Vimeo</a>.
</body></html>

Laurence Dragomir

NH Architecture and Snøhetta appointed for Arts Centre project

<html><body>
Perth’s Elizabeth Quay development has been awarded Australia’s best urban renewal project by the Urban Development Institute of Australia (UDIA), Australia’s peak body for the urban development industry.

The Metropolitan Redevelopment Authority's (MRA) Elizabeth Quay project has changed the face of Perth's CBD, transforming 10ha of largely under-utilised land along the Swan River into a waterfront destination, providing a new backdrop for major events, tourism promotions and news broadcasts.

Designed by Melbourne-based <a href="/architects/arm-architecture">ARM Architecture</a>, Elizabeth Quay’s Master Plan allows for others to develop the sites it establishes. It identifies the locations and types of built form desired, areas for pedestrians, pedestrian and vehicle routes, and sight lines to and from other parts of Perth.

ARM developed a design motif dubbed the “ripple-wave pattern” which informed the geometry of the built edges for paving and terraces, building and planting interfaces, furniture locations, trees, stairs and water features.

This motif was inspired by the Wagyl, or rainbow serpent, egg of the Noongar mythology. The pattern is embedded within the paving colours, responding to elements in the landscape such as trees and buildings, and providing the Elizabeth Quay precinct with a cohesive and structured theme.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/fairground-1200x720.jpg" rel="gallery-all" title="First Contact artwork by indigenous artist Laurel Nannup. Image: MRA"><img alt="" class="image-article-full-width-580px" height="348" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/fairground-1200x720.jpg?itok=PFvwJ7OO" title="First Contact artwork by indigenous artist Laurel Nannup. Image: MRA" width="580"></a>

<figcaption>First Contact artwork by indigenous artist Laurel Nannup. Image: MRA</figcaption></figure>Since opening in 2016, Elizabeth Quay has attracted over 12 million visitors and hosted more than 150 events, including Perth’s first Diner en Blanc and the Gran Fondo World Championships in cycling.

Planning and construction of Elizabeth Quay was a major undertaking and a logistical challenge for the city but one that continues to return great results for the people of Perth, claims MRA. 

<blockquote>
Elizabeth Quay has restored a valuable physical and cultural connection between Perth’s city centre and the Swan River; a connection that had previously been cut by roads and decades of development.

The $440million invested by the State Government in this development was massively ambitious. City roads were realigned, valuable heritage items were relocated and iconic new attractions have been created to transform Perth’s riverfront.

The MRA literally shifted Perth city’s riverline to be closer to the CBD and encourage people to engage with the Swan River. In just under four years, a man-made inlet and 7,000sqm island were built, along with a stunning pedestrian bridge, playground, waterpark, public art, ferry terminal, boat moorings and new places to eat and drink.

While still in its infancy, Elizabeth Quay has proven itself to be a popular meeting place for the community, a must-see tourist attraction and a place that the people of Perth can celebrate with pride.

With more than $2billion in private development still to come – for new hotels, apartments, tourist, student and office accommodation – Elizabeth Quay will continue to be an exciting place to live, work and visit and will generate essential economic activity for many years to come.

- Sean Henriques, MRA Chief Executive Officer
</blockquote>

According to MRA, Elizabeth Quay is drawing local, interstate and international visitors resulting in significant economic benefits for Western Australia, with local businesses experiencing record trading days.

The relocation of the city’s public ferry terminal into the inlet has also resulted in doubled ferry patronage.

<h2>Meanwhile...</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/elizabeth_quay_prop.jpg" rel="gallery-all" title="Future development at Elizabeth Quay and construction progress at The Towers. Photo: SkyscraperCity member Szik"><img alt="" class="image-article-full-width-580px" height="191" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/elizabeth_quay_prop.jpg?itok=_9U3eqyp" title="Future development at Elizabeth Quay and construction progress at The Towers. Photo: SkyscraperCity member Szik" width="580"></a>

<figcaption>Future development at Elizabeth Quay and construction progress at The Towers. Photo: SkyscraperCity member Szik</figcaption></figure>Construction of <a href="/buildings/the-towers-at-elizabeth-quay-11-barrack-square-perth">The Towers</a> at Elizabeth Quay continues with <a href="/builders/probuild">Probuild</a> at the helm of the twin-tower development. Designed by <a href="/architects/cottee-parker-architects">Cottee Parker</a> for <a href="/developers/far-east-consortium">Far East Consortium</a>, the development includes a Ritz Carlton hotel tower in addition to a separate residential tower that shares a common podium and basement car parking.

Development rights for the remaining development parcels have also all been awarded as per the following:

<ul>
<li>Lots 7 and 8 - Chevron Australia purchased the lots for $64 million for their Australian headquarters back in 2015 with a planning application deadline of December 2018 in place.</li>
	<li>Lots 5 and 6 - Brookfield Multiplex has approval for dual towers of 54-storeys and 19-storeys respectively designed by New York based REX. The mixed-use development known as Perth+ will include office space, apartments and hotel rooms.</li>
	<li>Lots 2 and 3 - CA &amp; Associates' two towers, with a hotel, 313 apartments, 171 serviced apartments, dining and retail. With approval in hand, the Kerry Hill-designed development is expected to commence construction this year.</li>
	<li>Lot 4 - The final of the development parcels to be awarded, CA &amp; Associates are seeking to develop a mixed-use project comprising commercial, retail and residential uses in addition to a post-graduate education facility and student accommodation. </li>
</ul>
Lead image: Metropolitan Redevelopment Authority

 
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Perth's Elizabeth Quay named UDIA's best for urban renewal

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Timber merchant Gunnersen looks to have stumbled in an initial bid to revamp its Port Melbourne headquarters into a multi-towered residential development.

As City of Port Phillip tabled a less than glowing report on the proposal last week, the project's status on the State Planning Register has been adjusted to 'on hold'. A planning application for the massive 17,500sqm site was lodged during April, lasting only a handful of months until it was recently placed in hiatus.

Under plans devised by ARM Architecture the entire site would be cleared, including an office building which is graded as a significant Heritage place, in favour of six buildings of between 12 and 18 storeys. 

Located within the Wirraway precinct of Fishermans Bend, 112 Salmon Street is one of three separate applications lodged within the Urban Renewal Area this year. Planning activity has this year slowed to a crawl within Fishermans Bend, as the State Government looks to solidify planning controls for the Urban Renewal Area.

<h2>112 Salmon Street application summary</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image27_9.jpg" rel="gallery-all" title="North East perspective. Planning image: ARM Architecture"><img alt="" class="image-article-full-width-580px" height="494" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image27_9.jpg?itok=1A4PaWQa" title="North East perspective. Planning image: ARM Architecture" width="580"></a>

<figcaption>North East perspective. Planning image: ARM Architecture</figcaption></figure><ul>
<li>Existing use: Timber yard</li>
	<li>Site area: 17,552 with 3 street frontages</li>
	<li>Proposed: 6 buildings between 12-18 storeys, maximum height 57.55m</li>
	<li>636 apartments:  289 x 1BR,162 x 2BR, 185 x 3BR</li>
	<li>Tower separation: 19.65m and above between all towers</li>
	<li>603 car parking spaces and 689 bicycle bays</li>
	<li>Public facilities: 4,600sqm including play equipment, park and sport courts beneath electricity lines</li>
	<li>Resident facilities: Dual rooftop podium open spaces, gym, pool, yoga room, resident lounge</li>
	<li>370sqm of retail space within 2 tenancies, 605sqm childcare centre</li>
</ul>
<h2>A finish like no other</h2>

ARM Architecture have brought their typical design flair to the initial application.

Brick snap cladding in ten different colours/finishes (black glazed, black, blue, cream, orange, grey terracotta, pink, and brick face, and terracotta screen) forms the bulk of the design's exterior, along with timber cladding, timber and painted steel detailing, steel piping, black steel window reveals, clear and fritted glazing.

Complying with the DDO30 maximum building height, podium height and tower separation requirements, the application delivers a site plot ration of 5:1.

<div class="sketchfab-embed-wrapper">
<iframe allowfullscreen="" allowvr="" frameborder="0" height="480" mozallowfullscreen="true" onmousewheel="" src="https://sketchfab.com/models/ed63b4cc1184431ab770231b7a42ba1f/embed" webkitallowfullscreen="true" width="640"></iframe>

<h2>Port Phillip's take on the application</h2>

City of Port Phillip's report on 112 Salmon Street is informal in that it is not binding and is considered advisory. Nonetheless various aspects that City of Port Phillip chose to highlight may explain why the planning application has been placed on hold at the State lavel.

Under the Fishermans Bend Strategic Framework Plan (September 2016), 112 Salmon Street is identified as the land appropriate for Neighbourhood Open Space. Key to this assertion are the "high voltage electricity transmission lines which reduce the sites appropriateness / desirability for residential development."

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image28_9.jpg" rel="gallery-all" title="In the line of power. Planning image: ARM Architecture"><img alt="" class="image-article-full-width-580px" height="511" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image28_9.jpg?itok=J-ye7Hsi" title="In the line of power. Planning image: ARM Architecture" width="580"></a>

<figcaption>In the line of power. Planning image: ARM Architecture</figcaption></figure><blockquote>
The proposal was internally referred and officers raised concerns including inconsistency with the FBSFP identification of the site as Open Space, inconsistency with local policy for employment and affordable housing, the extent of demolition, the design and/or width of the internal road network, building setbacks...and architectural and urban design matters.

Open space areas along the southern perimeter of the land and podium roof top level would be overshadowed through most of the day, and would have reduced amenity as a result of being beneath or in close proximity to major electricity transmission lines.

Officers disagree with the applicant’s arguments for demolition of all of the buildings on the land, and believe the existing offices and one of the existing industrial buildings are suitable for retention and adaptive reuse, as part of any mixed use or open space development of the site.

It is considered these concerns cannot be ameliorated by conditions to modify the proposal and the development of the land needs to be fundamentally reconsidered having regard to the Strategic Framework Plan and Fishermans Bend Vision.
</blockquote>
</div>
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silvermb

Gunnersen's radical Fishermans Bend intentions in limbo?

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One of the city's more significant design contributions has taken its place within the grounds of Melbourne University.

In the heart of the <a href="/new-apartments/parkville-vic-3052">Parkville</a> campus, the new Arts West Redevelopment was unveiled at the turn of September and primarily consists of a new $66 million teaching and learning building. Arts West also shapes as a key placemaking project, allowing the immediate area to tie-in by way of a newly landscaped plaza which references surrounding buildings.

The building itself which is the work of both <a href="/architects/arm-architecture">ARM Architecture</a> and <a href="/architects/architectus">Architectus</a>, is adorned by flat metal bands that are seen as a topographical form from ground level. When viewed from a distance, a relief over the facade depicts <a href="https://arts-west.arts.unimelb.edu.au/arts-west-exterior/arts-west-facade-competition">artefacts typical of the bronze work found in the Luristan region</a> of Iran dating between 900 and 700 BC.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_9382.jpg" rel="gallery-all" title="Arts West exterior"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/img_9382.jpg?itok=l6yCcx5F" title="Arts West exterior" width="580"></a>

<figcaption>Arts West exterior</figcaption></figure>With sections of the building yet to open, the seven-level complex provides a new home of the Bachelor of Arts. According to the <a href="https://arts-west.arts.unimelb.edu.au/#teaching-and-learning">project's webpage</a>, "The new spaces have been purpose designed, and include facilities for collaborative and project-based learning, interactive learning (including a cinema- quality interactive theatre), a media laboratory, and lecture and discursive spaces.

There are two specialised teaching rooms to combine the great potential for object-based learning presented by the Cultural Collections with our responsibilities for the care and conservation of these precious objects."

Arts West has also eyed off a 5 star Green Star Education v1 Design rating.

A recessed ground level looks to reference existing stone archways within the Parkville campus, albeit with more modern materials.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_9378.jpg" rel="gallery-all" title="Arts West's recessed ground level"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/img_9378.jpg?itok=hnKEULlO" title="Arts West's recessed ground level" width="580"></a>

<figcaption>Arts West's recessed ground level</figcaption></figure>The surrounding area consists of new spaces, with extensive seating and planting softening the project's edge. Visible along the Arts West perimeter is an embossed concrete path which references the Wurundjeri people.

The new landscape works are in the process of being extended to the Melbourne Brain Centre, providing an enhanced link between the two buildings.

In terms of sustainability, Arts West reflects Melbourne University's drive to become a far more sustainable campus. Initiatives such as natural ventilation, water capture and thermal control all aid the building in its goal of achieving a 30% reduction in greenhouse gas emissions compared to an equivalent BCA code compliant building.

See further images of Melbourne University's Arts West redevelopment below.
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Arts West fits best for Melbourne University

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In the truest sense it may not be a skyscraper yet a revised proposal located at 696-708 Elizabeth Street most definitely fulfills the 'squeezy' criteria.

<a href="/news/at-arms-length-696-708-elizabeth-street-melbourne">Previously covered by Urban.com.au in its initial guise,</a> the proposed residential building was and remains remarkable for its proximity to a neighbouring residential building currently under construction. Whilst the initial version fell short of both Council and VCAT's expectations, a revised design by ARM Architecture is seeking planning approval.

Located on a gateway site fronting Haymarket roundabout with sight lines directly down Flemington Road, ARM Architecture's response to the initial ruling has been to refine the building's exterior with the intention of creating a landmark project.

<h2>696-708 Elizabeth Street application summary</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image6_7.jpg" rel="gallery-all" title="Artist's impression of 696-708 Elizabeth. Planning image: ARM Architecture"><img alt="" class="image-article-full-width-580px" height="305" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image6_7.jpg?itok=0UiqGC2l" title="Artist's impression of 696-708 Elizabeth. Planning image: ARM Architecture" width="580"></a>

<figcaption>Artist's impression of 696-708 Elizabeth. Planning image: ARM Architecture</figcaption></figure><ul>
<li>Current use: two storey heritage building utilised as commercial space spread over a 380sqm site</li>
	<li>Proposed: 22 level residential tower at 75 metres</li>
	<li>Restoration of 708 Elizabeth </li>
	<li>80 apartments: 61 x 1BR, 19 x 2BR</li>
	<li>Ground: 48sqm café &amp; 148sqm office space</li>
	<li>Zero car parking and provision for 25 bicycles</li>
	<li>Anticipated project value: $15 million</li>
</ul>
<h2>VCAT provides hope</h2>

In its ruling on the initial design which was submitted during September 2014 for prospective developer Jobs Australia Pty Ltd, VCAT did leave the door ajar for site development acknowledging 696-708 Elizabeth Street as “a unique opportunity to make a valuable contribution to one of Melbourne’s gateways, building on the role played by the heritage building and the emerging built form character.”

According to VCAT two key factors led to the rejection of the application:

<ul>
<li>The integration of the proposed tower building with the retained sections of the bank did not produce an acceptable heritage outcome</li>
	<li>The relationship between the proposed development and the Royal Elizabeth apartment building was not an acceptable urban design response as the two buildings “appear to be attached.”</li>
</ul>
Conversely, VCAT in its ruling made reference to the growing number of projects within the ‘City North’ precinct, citing 696-708 Elizabeth Street as a site capable of development whilst enhancing the heritage elements of the current structure onsite.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image5_6.jpg" rel="gallery-all" title="The tyranny of distance. Planning image: ARM Architecture"><img alt="" class="image-article-full-width-580px" height="300" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image5_6.jpg?itok=e6bwe6tZ" title="The tyranny of distance. Planning image: ARM Architecture" width="580"></a>

<figcaption>The tyranny of distance. Planning image: ARM Architecture</figcaption></figure><h2>Design highlights</h2>

With a revised planning application currently under consideration, projects highlights as defined within planning documents include:

<ul>
<li>Architecturally designed wind amelioration structure to skirt the bottom of level 5 of the building, above a heritage setting.</li>
	<li>The podium levels have an active presence to Elizabeth Street and Pelham Street with office space and retail </li>
	<li>The façade of the existing heritage building will be retained and restored, with a significant ‘gap’ between the heritage building ensuring that the tower form is separated from the heritage building element</li>
	<li>Services have been located within the roof of the building which will ensure no adverse impacts on the streetscape. </li>
</ul>
Externally the building would see a metal diagrid weave employed over a curved tower form, designed to mimic the form of the nearby Haymarket roundabout.

<h2>Heritage considerations</h2>

Revised plans for the project have sought to better amplify the presence of the existing Commercial Bank of Australia heritage building relative to the initial development proposal.

A more pronounced difference between the existing and proposed built form appears by way of an apron set above the existing building. The form of the proposed tower is also setback further in order to aid in visual separation.

"The proposal seeks to reinforce the prominence of this 19th century corner building which is an important part of the overall design response. The design has sought to locate the residential lobby towards Elizabeth Street, effectively opening up the building to this main street and surrounding public spaces." 

Along with a revised tower shape and external appearance, the development team hopes to gain a different planning outcome on their second attempt.

<h2>696-708 Elizabeth Street development team</h2>

<ul>
<li>Developer: Jobs Australia Pty Ltd</li>
	<li>Architect: ARM Architecture</li>
	<li>Waste Management Plan: Wastech</li>
	<li>Wind Assessment: Vipac Engineers &amp; Scientists</li>
	<li>Environmentally Sustainable Design: Simpson Kotzman</li>
	<li>Traffic Engineering Assessment: Traffix Group</li>
	<li>Heritage Advice: Bryce Raworth</li>
	<li>Environmental Site Assessment: Kleinfelder</li>
</ul>
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Elizabeth Street's squeezy scraper returns to planning

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Malaysian firm UEM Sunrise has teamed with ARM Architecture for the developer's third Melbourne project. Lodged with Council during late 2015, City of Port Phillip have already indicated that they will support the extravagant conversion of the now commercial complex at 412 St Kilda Road into 182 high-end apartments.

The emergence of an amended planning application comes as Victoria Police are preparing to vacate the building following the sale of the asset during 2015 for $58 million.

In typical ARM Architecture style, the rebirthed 412 St Kilda Road is a statement in colour and flair, with the existing structure set to be gutted and a new facade applied which will in certain ways meld design features from recent ARM Architecture projects The Face and <a href="/news/orbis-south-melbourne-shows-its-wares">Orbis</a> in nearby South Melbourne.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/screen-shot.png" rel="gallery-all" title="CBRE City Sales' pitch for the asset which was offered for sale during 2015"><img alt="" class="image-article-full-width-580px" height="410" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/screen-shot.png?itok=wFUMjIwj" title="CBRE City Sales' pitch for the asset which was offered for sale during 2015" width="580"></a>

<figcaption>CBRE City Sales' pitch for the asset which was offered for sale during 2015</figcaption></figure>At the time of 412 St Kilda Road's sale, UEM Sunrise MD and CEO Anwar Syahrin Abdul Ajid offered the following <a href="http://www.themalaysianinsider.com/business/article/uem-sunrise-buys-rm161-million-office-tower-in-melbourne">quote</a>:

<blockquote>
The intention of this acquisition is to develop an unprecedented ultra-luxurious residential development, potentially with a mix of ground floor retail and serviced apartment components. The Company will continue to evaluate the market condition in order for the development to meet future market demands.

The decision to acquire the 412 St Kilda Road site is part of our strategy to ensure steady flow of overseas projects. The property is in a different location from the two core CBD sites we currently own. Being in the city fringe, it promises a different lifestyle and thus, will appeal to a different market segment.
<cite>Anwar Syahrin Abdul Ajid, Managing Director and Chief Executive Officer, UEM Sunrise</cite>
</blockquote>

With a new facade consisting of pipework over bronze aluminium panels, copper louvres and frit patterned glass, 412 St Kilda Road is set to become a standout building in an already prominent location.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image79_0.jpg" rel="gallery-all" title="Level 18 amenities within the proposal"><img alt="" class="image-article-full-width-580px" height="356" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image79_0.jpg?itok=pKIvewKm" title="Level 18 amenities within the proposal" width="580"></a>

<figcaption>Level 18 amenities within the proposal</figcaption></figure>The reconfigured building will see 13 apartments per floor ranging between 53sqm to in excess of 100sqm, with the majority falling between 70sqm and 85sqm. The development's 182 apartments are split between 42 single bed and 140 dual bedroom options.

In line with the existing building's layout, car parking arrangements will absorb basement level 2 through to level 3 above ground, with a reconfiguration allowing for 155 vehicles. Ground level will be activated by way of a 285sqm cafe while the top two levels will be dedicated to residential amenity.

412 St Kilda Road's design flair is in contrast to UEM Sunrise's initial two Melbourne apartment projects which carry more subdued exteriors. With Aurora Melbourne Central under construction and the nearby Conservatory well into its sales campaign, UEM Sunrise look likely to launch 412 St Kilda Road during 2016 should they seek to keep their Melbourne apartment pipeline flowing.
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UEM Sunrise's next Melbourne foray shapes as a standout project

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Panel by panel, one of Melbourne's truly unique residential buildings is beginning to show its considerable character due to an exterior unlike any other. <a href="/new-apartments/south-melbourne-vic-3205">Orbis</a> is located on Palmerston Crescent, South Melbourne, and is the handy work of ARM Architecture on behalf of South Yarra-based Arno Corporation.

Spanning seven levels and holding 48 apartments, Orbis' sculptured exterior is the development's highlight which sees a golden, concave facade applied over the northern aspect. According to ARM Architecture, a ‘sameness’ and ‘placelessness’ has come to define many of Melbourne's contemporary apartment projects, thus the architect's goal has been to bust the stereotypical apartment 'block' by creating a high quality and dynamic facade which will set the project apart from others.

Citing the project website, ARM Architecture have "chosen a design strategy that involves selective removal from a mass to reveal a figure or image. Employed at the scale of a building, this approach generates facades that go beyond the composition of patterns or forms to create space and make a remarkable contribution to the urban skyline."

The result to date couldn't be any more spectacular.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_6332.jpg" rel="gallery-all" title="Orbis' facade unlike any other"><img alt="" class="image-article-full-width-580px" height="870" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/img_6332.jpg?itok=V9zZLrOu" title="Orbis' facade unlike any other" width="580"></a>

<figcaption>Orbis' facade unlike any other</figcaption></figure><h2>The developer's perspective</h2>

<blockquote>
Orbis represents a unique architectural expression.

Using an architectural technique that is more often associated with sculpture, ARM has chosen a design strategy that involves selective removal from a mass to reveal a figure or image. Employed at the scale of a building, this approach generates facades that go beyond the composition of patterns or forms to create space and make a remarkable contribution to the urban skyline.

In order to ensure a complete design package ARM are also responsible for interior concepts. The approach to the kitchens and dining areas is to enhance the sense of openness by creating a furnished rather than a fit out expression and to use natural materials to counterbalance the spectacular exteriors.
<cite>Arno Corporation </cite>
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_6331.jpg" rel="gallery-all" title="Momentum's facade"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/img_6331.jpg?itok=_MiwYAao" title="Momentum's facade" width="580"></a>

<figcaption>Momentum's facade</figcaption></figure><h2>Maintaining the momentum</h2>

Orbis is joined by adjoining project <a href="/new-apartments/momentum-147-eastern-road-south-melbourne">Momentum</a> which sees the conversion of an existing commercial office block into 54 apartments. Ahead of Orbis in terms of construction progress, Momentum's facade also carries a unique exterior in that it is adorned with balustrades featuring a looping photographic motif of an athlete.

Drawing upon the nearby Albert Park and Melbourne Sports and Aquatic Centre (MSAC) for inspiration, the motif is also designed to depict life's never ending journey.

<blockquote>
The architectural goal with Momentum has been to create an apartment building of the highest quality that expresses the vitality of city life
<cite>Ian McDougall, ARM Architecture</cite>
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image66.jpg" rel="gallery-all" title="The Face, St Kilda"><img alt="" class="image-article-full-width-580px" height="216" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image66.jpg?itok=vopwEi8I" title="The Face, St Kilda" width="580"></a>

<figcaption>The Face, St Kilda</figcaption></figure>Momentum and Orbis aren't the first collaboration between Arno Corporation and ARM Architecture, with St Kilda's The Face completed during 2012. Consisting of copper composite panels which were supplied by Spanish-based Alucoil, The Face's exterior provides flair to an already eclectic area surrounding Acland Street and Carlisle Street .

With a number of Salvador Dali painting acting as inspiration on the architect's behalf, The Face and its fascinating facade joins Momentum and Orbis in bringing real character and interest to both the building and the respective building's street level surrounds. One can only hope for more projects between developer and architect in the future.
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Orbis South Melbourne shows its wares

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In isolation it's a typically dashing ARM Architecture design that would provide a visual focal point in an area already heavy with architecturally dominant buildings. Yet place the freshly submitted 696-708 Elizabeth Street planning application in context and the overall picture becomes somewhat obscured.

During 2013 Jobs Australia Ltd's 696-708 Elizabeth Street site formed part of a larger development plot with <a href="/news/the-ecstacy-of-bronze-690-708-elizabeth-street-melbourne">intended joint partner</a> PDG Corporation. For reasons unknown both parties chose to develop their own sites separately, which now sees PDG Corporation's <a href="/buildings/royal-elizabeth-151-berkeley-street-melbourne">Royal Elizabeth</a> at construction under the guidance of Hamilton Marino builders.

It is of course not 696-708 Elizabeth Street's frontage to Elizabeth Street or Pelham Street which may raise eyebrows, but the close proximity it seeks to hold in relation to Royal Elizabeth, in addition to the gutting of the existing historic structure's interior.

<h2>Project summary</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image18_0.jpg" rel="gallery-all" title="696-708 Elizabeth Street in isolation. Image sourced via ARM architecture plans"><img alt="" class="image-article-full-width-580px" height="391" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image18_0.jpg?itok=UMlm1L86" title="696-708 Elizabeth Street in isolation. Image sourced via ARM architecture plans" width="580"></a>

<figcaption>696-708 Elizabeth Street in isolation. Image sourced via ARM architecture plans</figcaption></figure><ul>
<li>Current 380sqm site use: former 1880's bank branch</li>
	<li>Planning application received 3rd March 2015</li>
	<li>Proposed 20 level residential tower @ 75.7 metres</li>
	<li>89 apartments: 9 two-bedroom apartments and 80 one-bedroom apartments</li>
	<li>307 square metres of office space, continuing the existing use</li>
	<li>0 car parking spaces &amp; 19 internal/12 external bicycle spaces provided</li>
	<li>25sqm cafe and communal garden included</li>
	<li>GFA: 6,984sqm</li>
</ul>
<h2>At arm's length</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image21_1.jpg" rel="gallery-all" title="Windowed facade and precast paneling. Images courtesy Elenberg Fraser, PDG and ARM Architecture"><img alt="" class="image-article-full-width-580px" height="261" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image21_1.jpg?itok=be-Ygc53" title="Windowed facade and precast paneling. Images courtesy Elenberg Fraser, PDG and ARM Architecture" width="580"></a>

<figcaption>Windowed facade and precast paneling. Images courtesy Elenberg Fraser, PDG and ARM Architecture</figcaption></figure>Royal Elizabeth's <a href="http://www.royalelizabeth.com.au/design">project website</a> which currently hosts a set of marketing images depicts glazed windows wrapping the exterior of the building, including seemingly to the rear of 696-708 Elizabeth Street. If these are indeed windows and integral to the design of Royal Elizabeth, they will be confronted with sheer precast walls at close proximity should 696-708 Elizabeth Street be approved.

Based in the 696-708 Elizabeth Street planning application drawing set, the Elizabeth Street frontage sees both towers flush against one another as seen below. As part of 696-708 Elizabeth Street's key planning considerations the impact to adjoining properties has been taken into account:

<blockquote>
The proposal provides a design that is highly cognisant of its impacts on adjoining properties. Of note, is the relationship of the proposal having regard to the property to the south and east:

<ul>
<li>The proposal provides a scheme that is highly responsive to its neighbouring properties to the south and east which is was recently granted a permit for its development. We note that this site is located at 690 - 694 Elizabeth Street, Melbourne and forms part of the PDG 'Royal Elizabeth' Development</li>
	<li>The proposed development seeks to build to its southern boundary- which currently presents as series of 'green fins' when viewed along Elizabeth and Pelham Streets</li>
	<li>The proposal fronts a council laneway to the east. Beyond the laneway is the northern portion of the PDG development. The proposal seeks to screen windows along its eastern boundary to mitigate overlooking issues</li>
	<li>Having regard to the matters above, it is considered that the proposal will have little to no impact on adjoining properties</li>
</ul>
<cite>Extract from the Urbis Planning and Urban Context Report</cite>
</blockquote>

One can only assume that the northern-facing windowed facade over Royal Elizabeth adjoining the 696-708 Elizabeth Street has been scrapped?

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image23_0.jpg" rel="gallery-all" title="Is a precast wall set to abut a windowed facade? Image sourced via ARM architecture plans"><img alt="" class="image-article-full-width-580px" height="397" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image23_0.jpg?itok=T6ZPxYAy" title="Is a precast wall set to abut a windowed facade? Image sourced via ARM architecture plans" width="580"></a>

<figcaption>Is a precast wall set to abut a windowed facade? Image sourced via ARM architecture plans</figcaption></figure><h2>Heritage considerations</h2>

<blockquote>
It is proposed to demolish the internal volume and cast and south walls of the existing former bank, retaining only the street facades, a short section of corner return walls at first floor level and part of the roof structure including one chimney. Conservation works will be undertaken on the retained facades.
<cite>Bryce Raworth Pty Ltd, Assessment of Heritage Impacts report</cite>
</blockquote>

Designed by architect Peter Matthews and dating back to the 1880's, the existing building was once the Haymarket Branch of the Commercial Bank of Australasia Ltd. The classically inspired structure is a rendered brick exterior finish atop bluestone foundations, and is of heritage value.

The Planning and Urban Context Report explains that the intended tower is set as far back as possible from the existing Commercial Bank of Australia heritage building, with the existing facade restored and rejuvenated.

<blockquote>
We recognise the significance of the existing Commercial Bank of Australia building and will work with expert heritage consultants to ensure the heritage facade will be restored and rejuvenated to its former glory. The form of the proposed tower is set as far back as possible, to allow the form of the bank some breathing room, the new build cut back to ensure that the "tailing" edges of the old bank are visible from Pelham and Elizabeth Streets.

Likewise the tower cut back reveals the roof pitch and chimney. The "Flat Iron" shape of the new tower with its sweep of the leading edge reinforces the corner, porch an idpediment of the original.
<cite>ARM Architecture</cite>
</blockquote>

<h2>696-708 Elizabeth Street, Melbourne development team</h2>

<ul>
<li>Developer: Jobs Australia Ltd</li>
	<li>Urban Context Report and Architectural Plans: ARM Architecture</li>
	<li>Planning: Urbis</li>
	<li>Traffic Engineering Assessment: Traffix Group</li>
	<li>Wind assessment: MEL Consultants</li>
	<li>Waste Management: Wastech</li>
	<li>Heritage: Bryce Raworth</li>
	<li>ESD: Simpson Kotzman</li>
	<li>​Environmental Site Assessment: Kleinfelder</li>
</ul>
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At arm's length: 696-708 Elizabeth Street, Melbourne

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Apartments.com.au recently talked with ARM Architecture's Neil Masterton. As Design Director of the prolific architecture firm, Neil was the premier candidate to explore the design rationale behind the pending <a href="/news/st-collins-lane-vies-for-a-piece-of-the-luxury-market" target="_blank">St. Collins Lane development</a>, formerly Australia on Collins.

LD: What were the key drivers behind your offices' design strategy for St. Collins Lane? Improved sight lines? Light? Greater permeability?

NM: The fundamental driver behind the St Collins Lane project was the desire of the client and design team to create a particular boutique retail experience in an urban core that is specifically related to Melbourne. This is not a shopping experience but an urban retail experience.

NM: It is a re-structure of the existing centre with a flattening out of the floor plates and rationalisation - five floors down to four but the overall area will increase by 1000 sqm to about 9,000 sqm. The centre will boast high ceilings of 3.5m and we'll also be filling in the large void in the ground floor. We wanted to create a distinction between the high end of Collins Street and the boutique laneway environment of Little Collins Street. There will be a strong visual connection between the two by way of improved site lines from Collins Street through to Little Collins Street.

NM: The entry point from Collins Street will be double height with a little canopy over the dining deck on the upper level which really opening the centre up to Collins Street. It is about creating a vertical experience but also an elegant passeggiata with a level of intimacy in the heart of the city.

LD: Were there any particular inspirations for the design team both in a local and international context?

NM: We were fascinated with the great streets of the world - 5th Avenue in New York, the Champs-Élysées in Paris - these types of places.

LD: What lessons were learnt/what were you able to take away from the offices' experience on Melbourne Central - although there is clearly a different target demographic in mind?

NM: St Collins Lane is a unique experience but we were able to draw upon some similar approaches to design and ambitions - making the experience clear and direct with good sight lines - we wanted to steer clear of the labyrinth and 'trapping people' - a subtly different identity between levels is employed but within a holistic vision for the centre.

NM: The departure point between the two is obviously in the scale. St Collins Lane is a relatively small boutique experience that offers the opportunity for intimacy - where Melbourne Central occupies an entire city block. It is not a shopping centre but it's also not quite a laneway. It is unique.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/comparison.jpg" rel="gallery-all" title="A stark Melbourne Central and St. Collins Lane comparison. Image © ARM Architecture"><img alt="" class="image-article-full-width-580px" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/comparison.jpg?itok=w3suh1bc" style="height:263px; width:580px" title="A stark Melbourne Central and St. Collins Lane comparison. Image © ARM Architecture"></a> ​

LD: Would you say it's a typology all of its own?

NM: Yes, that's perhaps one way of looking at it.

LD: Would I be correct in suggesting that St. Collins Lane is a bit more restrained formally with a much more subtle materials palette than usually employed by ARM?

NM: It's more about responding in vigorous ways to different settings. Retail itself is the most prominent or pronounced feature - the architecture has to help the retail but you don't want to necessarily see it as secondary. It's a bit of a juggling act - the generic nature of the shopping centre and the bespoke nature of the laneway or arcade. It becomes about the architecture of the public realm more than anything.

NM: To elaborate further, public spaces should be memorable. People should be encouraged to congregate in them, to be seen in them. I would say that the Royal Arcade is a memorable place and something St Collins Lane aspires to, so you could say that there is a sliding scale between the generic and the particular.

LD: The retail core is undergoing a renaissance similar to that of Melbourne's laneways in the 90's - what do you put that down to? Increased competition from an increasing number of international retailers? Increase in population and the advent of later trading hours?

NM: This is very much an architect's take on it but I would say it's a combination of a number of factors. There certainly are many more people living in the city. I think the diversity of Melbourne and Australia in general are seen as quite desirable for both international retailers and people looking to migrate, particularly the Asian middle class population. H&amp;M moving into the GPO didn't necessarily seem like a good fit at the time but it appears to be working.

NM: The other factor the retail world has to come to terms with is on-line shopping.

LD: Funny you should mention on-line shopping. That was my next question - the evolution of shopping and the implications for architecture - online vs physical?

NM: On-line shopping can't offer a visceral urban experience. I believe there is a strong desire and need for actual visual and physical interactions and developers/retailers are looking more and more to create great places to be, interesting places to be! The experience is something that on-line can't offer and this is in part is what's leading to much more retail outcomes. Shopping is no longer shopping as it was in the 19th Century for example.

NM: It's all about being seen hanging out in interesting places, the element of 'shopping' has become secondary - it's all about the experience and creating memorable spaces.

Many thanks to Neil Masterton for setting some time aside to chat with Apartments.com.au.
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Neil Masterton talks St. Collins Lane 

<html><body>
With the release of X-Men: Days of Future upon us we once again find ourselves delving deep into the Apartments.com.au archives, this time perusing the various incarnations of <a href="http://www.grocon.com/gallery/current/">Grocon's</a> <a href="http://www.swanstonsquare.com.au/">Swanston Square</a> project at the top end of Swanston Street. Like the film's impressive roll call of big name actors, the site is similarly playing host to an all-star cast of local architects.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/swanstonsquare_0.jpg" rel="gallery-all" title="Swanston Sqaure prior to the sale of Building 4. © Grocon"><img alt="" class="image-article-full-width-580px" height="384" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/swanstonsquare_0.jpg?itok=e26YEvtK" title="Swanston Sqaure prior to the sale of Building 4. © Grocon" width="580"></a>

It's difficult to comprehend that 8 years have passed since Grocon first acquired the site (save for the south-east corner now housing the Design Hub) from RMIT back in late 2006. In that time only RMIT's Design Hub &amp; the Pixel building have been completed with the 30-storey Portrait on the cusp of topping out.

<h2>A brief 'recent' history</h2>

<ul>
<li>Grocon purchases site from RMIT for approximately $40 million during 2006.</li>
	<li>NH Architecture are appointed to oversee the master plan and urban design aspects of the former brewery with a brief that called for 120,000sq m of commercial space and 600 apartments, plus 150 underground parking spaces. Heritage fragments such as the old Malthouse building and bluestone facades fronting Bouverie Street are to be retained and incorporated into the new development while the Swanston Street vista towards the Shrine of Remembrance is to be preserved and extended into the site.</li>
	<li>A design ideas competition is run for each of the five buildings, encouraging a diversity of architecture. Ten architects are invited to submit proposals for the site based on the master plan developed by NH.</li>
	<li>The successful architectural firms are announced in mid-2007 - ARM, DCM, MCR, MVS &amp; NH.</li>
</ul>
<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/CUB_PLAN.jpg" rel="gallery-all" title="Carlton Brewery Development Plan."><img alt="" class="image-article-full-width-580px" height="281" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/CUB_PLAN.jpg?itok=dnPnWXSD" title="Carlton Brewery Development Plan." width="580"></a>

Over a two part article we discuss the history of each land parcel of the former CUB Carlton site:

<h2>BUILDING #8 - Pixel - Studio 505 Pty Ltd</h2>

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/PIXEL.jpg" rel="gallery-all" title="Pixel Building. © Studio 505"><img alt="" class="image-article-full-width-580px" height="242" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/PIXEL.jpg?itok=lh0kDxEU" title="Pixel Building. © Studio 505" width="580"></a>

Completed in July 2010, the 1,100 sq.m Pixel building was the first building constructed on-site and was to act as Grocon's site office for the duration of the construction phase at The Brewery. It is most notable for being the first carbon neutral office building in Australia, generating its own power and water on-site. Most striking is its colourful facade comprising a random assortment of recycled panels of various shapes, sizes and colours which help shade the interior spaces and reduce glare.

<blockquote>
Pixel has achieved a perfect score of 100 under the Greenstar rating system, with 75 points the benchmark for 6 Star Greenstar. It gained an extra five points for innovation, equating to world leadership. Included in Pixel's five innovation points were points for carbon neutrality, a vacuum toilet system, the anaerobic digestion system and reduced car parking.

Pixel has also achieved a perfect 105 points under the US LEED rating scheme making it the highest rating building of any yet certified for LEED anywhere in the world. It is aiming to exceed the highest score yet achieved under the UK BREEAM rating systems. To put that into context, there are approximately 40,000 buildings registered worldwide under those three rating schemes, and Pixel would be at the forefront of all of them.
</blockquote>

For more info visit:<a href="http://www.pixelbuilding.com.au/"> http://www.pixelbuilding.com.au/</a>

<h2>RMIT Design Hub - Sean Godsell + Peddle Thorp</h2>

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Design%20Hub.jpg" rel="gallery-all" title="RMIT Design Hub © Sean Godsell"><img alt="" class="image-article-full-width-580px" height="263" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Design%20Hub.jpg?itok=WlwTjELu" title="RMIT Design Hub © Sean Godsell" width="580"></a>

The 10-storey design, research and education facility on the corner of Victoria and Swanston Streets opened in late 2012. Comprising a series of large flexible indoor 'warehouse' style spaces running the length of the building, the complex is designed to promote collaborative learning and research amongst various disciplines. The Design Hub houses the Design Archives, a Virtual Reality Centre, a workshop, Multipurpose Room, Lecture Theatre, and four rooftop Pavilions with a cafe at lower ground level.

More than 1700 sq.m is dedicated to exhibition spaces with an exhibition corridor running the length of the building along Swanston Street. A cascading public forecourt links the Design Hub and the RMIT Design Archives.

<blockquote>
The purpose of the Design Hub is to provide accommodation in one building for a diverse range of design research and post graduate education. RMIT is a world leader in design research however post graduates are currently dissipated across various campuses and facilities. The Hub will provide a collegial research base where post graduates in fields such as fabric and fashion design will work alongside those involved in architecture, aeronautical engineering, industrial design, landscape architecture, urban design and so on.

Research groups have the ability to locate and fine tune their accommodation within ‘warehouses’ - open plan spaces where research teams can set up and tailor their work environment to suit their particular needs. Teams may stay for anywhere from six months to three years depending on the nature of and funding limits to their research and education programs. Research may include the need for workshops to make physical models to be located alongside computer studios, three dimensional printing, virtual reality modelling and so on.

Given the time frames associated with research projects all the warehouses require a high level of adaptability and flexibility. In that sense these spaces are designed to accommodate the organic nature of research - ever evolving, adapting, changing and growing.
<cite>Sean Godsell, Architect</cite>
</blockquote>

The Design Hub won the Victorian Architecture Medal and the William Wardell Award at the 2013 Victorian Architecture Awards.

<a href="http://www.designhub.rmit.edu.au/about/the-building">http://www.designhub.rmit.edu.au/about/the-building</a>

<h2>BUILDING #5 - Portrait - ARM Architecture</h2>

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Portrait%20progression.jpg" rel="gallery-all" title="Design Progression. © ARM"><img alt="" class="image-article-full-width-580px" height="230" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Portrait%20progression.jpg?itok=NJjZhbQ0" title="Design Progression. © ARM" width="580"></a>

The one constant throughout various design proposals over the years is ARM, who first developed a winning scheme for a $300m development on the site in the 1995, but which was never built.

<blockquote>
ARM won an invited competition for a $300 million redevelopment of the former CUB site in 1995. This project included student housing, two towers, multimedia centre, residential apartments, commercial offices, a hotel, cinemas, retail and carparking. This scheme at the termination of the Shrine of Remembrance axis made a provocative urban and formal response by deflecting to create a spectacular anti-monumental void. This development did not go ahead, but the concept for this proposal informs the new scheme for the ARM designed office building in the current CUB master plan.
</blockquote>

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/ARM%20Brewery%201995_0.jpg" rel="gallery-all" title="ARM proposal for $300m mixed-use development circa 1995. © ARM"><img alt="" class="image-article-full-width-580px" height="386" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/ARM%20Brewery%201995_0.jpg?itok=DwcV3UG7" title="ARM proposal for $300m mixed-use development circa 1995. © ARM" width="580"></a>

The office finally see one of their designs come to fruition in the form of the building formerly known as Portrait. Originally conceived as a 20-storey office building the development forms the first stage of the rebranded Swanston Square:

<blockquote>
This 20-storey office tower faces down the Swanston Street axis towards the Shrine of Remembrance in St Kilda Road. Architect Howard Raggatt said the building would be a new gateway to Melbourne, akin to the Arc de Triomphe in Paris. The Shrine of Remembrance was a "profoundly symbolic element" of Melbourne's city centre, Mr Raggatt said, and it was crucial a significant building at the other end of the city faced the Shrine.
</blockquote>

The design has since evolved into a literal interpretation of the building facing the shrine, in the form of William Barak's face across it's 32-storeys. Currently under construction, the face will be partly obscured by the Design Hub with only views from close proximity affording pedestrians a glimpse of it in full.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/jPcKH.jpg" rel="gallery-all" title="Image © Ryan Seychell"><img alt="" class="image-article-full-width-580px" height="715" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/jPcKH.jpg?itok=y_gRco9V" title="Image © Ryan Seychell" width="580"></a>

<a href="/news/days-of-future-past-cub-site-carlton-continued">In part two tomorrow</a>, we highlight those land parcels not yet constructed, including CEL Australia's 156-172 Victoria Street proposal at 253 metres.
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