Repeat buyers are one of the strongest measures of confidence in any apartment development.

At <a href="https://www.apartments.com.au/new-apartments/era-newcastle-west-124-126-bull-street-newcastle-west-nsw-2302">ERA</a> in Newcastle West, some purchasers are returning to <a href="https://www.apartments.com.au/developers/gwh">GWH</a> after living at the developer's One Apartments. Their decision to purchase again was driven by the quality of life they found after moving into their first GWH home.

Keith Wilton had spent years living in a house in East Maitland before deciding it was time for a change. Apartment living had always been on his radar, but he was selective about what he wanted.

<iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" referrerpolicy="strict-origin-when-cross-origin" src="https://www.youtube.com/embed/FH_1EzB-1vs?si=XScVlP1ERsTDJoME" title="YouTube video player" width="560"></iframe>

"I had some boxes I wanted to tick," he says.

Keith points to the open-plan design, generous outdoor areas and considered inclusions as key reasons One Apartments worked for him.

“One of those things was a nice indoor open plan area, but also I wanted a nice outdoor open area that I could entertain on in summer or Christmases or birthdays,” he says.

He also found value in the smaller details, from integrated appliances to shared resident spaces including the pool, cinema and rooftop areas.

[smartcode_project:default project_id=135096 project_image_fid=356818]

After comparing several developments, he chose One Apartments because of GWH's longstanding local reputation and his own experience working with the developer on a commercial project more than a decade earlier.

"I knew that they were local, that the quality of the build was going to be up there. I'd looked at other apartment complexes around and close by, and I just knew that here was a better decision location wise."

Today, Keith says the move has completely changed how he experiences Newcastle.

"I enjoy living in this location because it's more of a lifestyle change. That Newcastle city living where you can walk to restaurants and bars and even beaches and parks and even shopping across the road."

[smartcode_project:default project_id=135096 project_image_fid=356828]

Beyond the location, he says it's the sense of community that has surprised him most.

"Everyone loves living here because they chose to live here, but everyone looks out for each other. It's a real great community feel here."

For Aimee and Lyle Goodman, the journey started almost by chance.

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The couple happened to be having coffee in Newcastle when they noticed the site where One Apartments was about to begin construction.

"We were aware GWH was planning a development," Aimee says. "We made one phone call and things moved pretty quickly after that."

As busy business owners, they initially thought apartment living would simply reduce the maintenance that came with larger homes. Instead, it fundamentally changed how they spent time together.

"We actually catch up more as a family now," Aimee says.

"We've had homes with big yards and lots of space, but everyone ended up in different rooms. Here we'll have dinner together, the kids can play, and we spend far more quality time together."

[smartcode_project:default project_id=135096 project_image_fid=356829]

Lyle says their confidence came from GWH's reputation within Newcastle's building industry.

"I know people who've worked across different apartment projects, and whenever GWH came up the feedback was always the same. They're rock solid. They're quality."

That confidence only grew throughout the buying process.

"One of the things that really impressed us with GWH was the whole process, was the communication," Lyle says. "It was consistent, it was regular, there was no problem if we had some weird questions, there was no problems in getting answers."

[smartcode_project:default project_id=135096 project_image_fid=351104]

Aimee says one moment stood out.

"The project actually finished on time. We realised we needed to hurry up and sell our house because everything was happening exactly when they said it would."

The positive experience at One Apartments ultimately gave all three buyers the confidence to purchase again with GWH, this time at ERA.

Their confidence reflects what many buyers are seeking in today's apartment market. Location remains important, but so too does certainty around delivery, quality and long-term liveability.

[smartcode_project:default project_id=135096 project_image_fid=356822]

ERA builds on those foundations with 280 one, two and three-bedroom apartments across two landmark towers in <a href="https://www.apartments.com.au/developments/newcastle-west-nsw-2302">Newcastle West</a>.&nbsp;

Designed by <a href="https://www.apartments.com.au/architects/fk-australia">Fender Katsalidis</a>, the project will include more than 2,000 square metres of resident amenities, including a resort-style pool, gym, sauna, private cinema and rooftop entertaining spaces overlooking the harbour and coastline.&nbsp;

The development is also within walking distance of the Newcastle Interchange, Honeysuckle, Darby Street, the harbour foreshore, restaurants, retail and the city’s beaches, continuing the walkable lifestyle that existing GWH buyers say has transformed how they live.

[smartcode_project:default project_id=135096 project_image_fid=356826]

For Keith, the appeal remains straightforward.

"You feel at home even before you've moved into your home."

For Aimee, the change is measured in time.

“I just felt like I had more time,” she says.

[smartcode_project:default project_id=135096 project_image_fid=351102]

Construction at ERA is now underway, with more than half of the residences already sold and limited two and three-bedroom apartments remaining in the East Tower release. Priced from $980,000 for two-bedroom residences and $1.46 million for three-bedroom residences, buyers can secure an apartment with a 10 per cent deposit, with premium homes offering ocean views from Level 8 and harbour views from Level 10.

ERA is also backed by Resilience Insurance's 10-year Latent Defects Insurance policy, providing protection against structural or waterproofing defects for 10 years after completion. The project is anticipated to be completed in early 2028.

[smartcode_project_cta:default project_id=135096]

Joel Robinson

From ONE to ERA: Why buyers are choosing GWH again in Newcastle West

Virgate Property Group is preparing to commence construction of Verdé, its new apartment development in Melbourne's Arts Precinct at Southbank, following a strong run of sales that has seen more than half of the project's 173 apartments secured.

Verdé has attracted a broad mix of first home buyers, owner-occupiers upgrading from nearby inner-city suburbs and investors, with younger owner-occupier couples aged between 28 and 45 accounting for the strongest enquiry. Many are already living in Southbank, South Melbourne, Albert Park, Port Melbourne, South Yarra and the CBD.

"Verdé is located in one of the most desirable pockets of southern Melbourne," Blair Property Group Director Darren Blair, who is managing sales at Verdé, said.

"It's within walking distance of the Arts Centre, Royal Botanic Gardens, Albert Park Lake, and Southbank's restaurants and retail. It's a great lifestyle location with strong amenity and liveability, which made it a very attractive choice for the project."

[smartcode_project:default project_id=4661 project_image_fid=372549]

Virgate was already familiar with the precinct, having previously delivered the successful Domain House development in neighbouring South Melbourne. That experience gave the developer confidence to acquire the Coventry Street site and continue expanding its presence in Melbourne's inner south.

"We had been keeping an eye on the site and the broader precinct for a few months before deciding to move forward with the acquisition," Virgate said.

The project was ultimately secured in 2020 following feasibility studies, planning assessments and due diligence, with the brief centred on delivering "a high-quality, considered design that feels both refined and fit for purpose."

[smartcode_project:default project_id=4661 project_image_fid=314259]

Designed by <a href="https://www.apartments.com.au/architects/bruce-henderson-architects">Bruce Henderson Architects</a>, Verdé comprises 173 one, two and three-bedroom apartments priced from $599,000. The architecture is distinguished by a faceted glass façade that responds to both the site's outlook and Melbourne's changing light conditions.

According to Bruce Henderson Architects, the coloured glazing gives the building a distinctive identity while also providing privacy and solar shading, with residences oriented to capture views across the bay, city skyline and surrounding parklands.

Inside, <a href="https://www.apartments.com.au/interior-designers/designoffice">DesignOffice</a> has created interiors focused on natural light, efficient planning and enduring materials. Apartments feature engineered oak flooring, natural stone benchtops, floor-to-ceiling glazing and SMEG appliances, while a restrained material palette aims to complement the expansive outlooks rather than compete with them.

[smartcode_project:default project_id=4661 project_image_fid=372550]

Resident amenity has also been designed around everyday functionality rather than occasional use. Facilities include a concierge-serviced lobby, residents' lounge with fireplace, library and co-working space, gym, terrace garden with barbecue facilities, ground-floor café, and package delivery management.

The project's location continues to be one of its strongest drawcards. Positioned on Coventry Street, Verdé sits within walking distance of the National Gallery of Victoria, Arts Centre Melbourne, Royal Botanic Gardens and Albert Park Lake, while Southbank's dining precinct, Sturt Street trams and the new ANZAC Station are all nearby. The surrounding education catchment also includes Melbourne Grammar, Melbourne Girls Grammar, Mac.Robertson Girls' High School and several major university campuses.

The sales team says buyers have responded particularly well to the combination of location, design quality and long-term liveability.

"They're responding really positively to the quality of the design, premium resident amenities and the uninterrupted views. Many also appreciate the location and how connected it is to everything they need."

The ability to secure stamp duty savings before completion has also been a key factor for purchasers, alongside the opportunity to personalise finishes ahead of settlement.

With construction set to commence soon and more than half the apartments already sold, Verdé enters its next phase as one of the Arts Precinct's more established apartment developments, offering remaining buyers an opportunity to secure a residence before construction advances further. Expected completion is scheduled for late 2027.

[smartcode_project_cta:default project_id=4661]

Virgate's Verdé Southbank moves toward construction as sales fly past halfway stage

Downsizer-focused apartment development Kooyongkoot in Hawthorn has been recognised at the 2026 Better Future Melbourne Design Awards, taking home Gold and Silver awards in two categories.

<a href="https://www.apartments.com.au/new-apartments/kooyongkoot-hawthorn-1-kooyongkoot-road-hawthorn-vic-3122">Kooyongkoot</a>, currently being delivered by developer PQD and designed by Cera Stribley, received Gold in the Interior Design – Proposed category and Silver in the Architecture – Proposed category.

The dual recognition reflects the design approach behind the boutique development on prestigious Kooyongkoot Road, where the focus has been on creating homes for downsizers seeking the space, quality and functionality of a detached house within a low-rise apartment building.

Rather than maximising apartment numbers, <a href="https://www.apartments.com.au/developers/pqd">PQD</a> and <a href="https://www.apartments.com.au/architects/cera-stribley-architects">Cera Stribley</a> limited the development to just 18 residences, allowing for larger floorplans, greater privacy, generous landscaping and expansive communal spaces.&nbsp;The majority of the apartments also benefit from corner aspects, allowing for dual sources of natural light.

Now around 70 per cent complete and on track for completion in November 2026, Kooyongkoot will comprise a mix of garden residences, ter​race apartments, sub-penthouses, and is crowned by two half-floor penthouses with direct lift access and private rooftop terraces.

[smartcode_project:default project_id=102717 project_image_fid=355297]

The Silver Award for Architecture recognised the way the building responds to its prominent corner position at the ent​rance to Hawthorn's Scotch Hill precinct, one of Melbourne's most established residential neighbourhoods.

Rather than competing with the grand homes that line Kooyongkoot Road, the architectural approach focused on restraint and longevity, using curved brickwork, generous landscaping and carefully considered proportions to integrate with the existing streetscape.

"The form feels fluid and timeless, as though shaped by the landscape itself – architecture that belongs, rather than competes," said Chris Stribley, Co-Founder and Managing Principal of Cera Stribley.

The judging submission also highlighted practical innovations throughout the building, including lift cores servicing only nine homes each, a central landscaped lightcourt designed to bring daylight and ventilation into the building, and fully enclosed private storage rooms with lighting, power and shelving to better accommodate residents transitioning from larger family homes.

[smartcode_project:default project_id=102717 project_image_fid=355293]

The Gold Award for Interior Design recognised the project's focus on long-term liveability rather than display-home aesthetics.

According to the awards submission, the interiors were designed from the inside out, prioritising how homes would function over decades of daily use through generous proportions, practical storage, durable natural materials and flexible layouts.

The specification includes natural stone throughout, upgraded acoustic glazing, V-ZUG appliances and fully enclosed storage rooms, alongside an amenity offering focused on wellness, entertainment and everyday convenience.&nbsp;

Residents will have access to a gym and yoga studio, a wellness centre featuring traditional and infrared saunas, a cold therapy shower and treatment room, as well as a residents' lounge and golf simulator/cinema room for entertainment.&nbsp;Kooyongkoot has also considered the everyday convenience of its residents by offering a private carwash and pet wash facilities on site as well as dedicated parcel lockers and oversized fully enclosed storage rooms.&nbsp;

[smartcode_project:default project_id=102717 project_image_fid=355303]

The project's attention to detail has already resonated with buyers. Earlier this year, Kooyongkoot recorded one of Boroondara's highest apartment sales when an $8 million penthouse was purchased by a Melbourne CEO downsizing from a nearby family home.

"Every detail feels deliberate, from the overall design down to the smallest touches," the purchaser said.

"The level of quality and refinement is exceptional, but what really sold it was how liveable it felt... It felt like a place where everything had been considered, not just a luxury building."

[smartcode_project:default project_id=102717 project_image_fid=355304]

Sustainability also formed a key part of both award submissions. Kooyongkoot is targeting a minimum 7.5-star NatHERS rating across all residences, supported by passive design principles, high-performance glazing, EV charging infrastructure, water reuse systems and a wellness model focused on lower-energy dry facilities rather than pools and large wet areas.

Located within walking distance of Scotch College, Methodist Ladies' College, Koo​yong Lawn Tennis Club, Aubur​n Village and Camberwell Junction, Kooyongkoot continues to target owner-occupiers looking to remain in Melbourne's inner east without compromising on space or quality. A limited selection of two, three and four-bedroom residences remains available, with prices starting from $1.9 million.

[smartcode_project_cta:default project_id=102717]

Kooyongkoot wins Gold and Silver at Better Future Melbourne Design Awards

New apartment supply has become increasingly constrained across <a href="https://www.apartments.com.au/developments/parramatta-nsw-2150">Parramatta</a> in recent years, with fewer projects progressing through to completion as development conditions have become more challenging.

It makes <a href="https://www.apartments.com.au/developers/novm">NOVM</a>'s 2021-completed <a href="https://www.apartments.com.au/buildings/the-lennox-parramatta-12-phillip-street-parramatta-nsw-2150">The Lennox</a> one of the most recently completed residential towers on the Parramatta River, and among the newest apartment developments in Sydney's second CBD.

With the project largely completed before the sharp escalation in construction costs and inflation following the pandemic, The Lennox is now offering pricing that would be difficult to replicate in a comparable new development in Parramatta today, or across much of Western Sydney.

The majority of the 413 apartments at The Lennox sold before and shortly after completion. A limited release of the remaining apartments has recently been brought to market by capital partner <a href="https://www.apartments.com.au/project-marketer/equitifund-group">Equitifund</a>, with entry-level pricing from $700,000 and two-bedroom apartments available from under $1 million.

Rising above the Parramatta River at 12 Phillip Street, The Lennox comprises one, two, three and four-bedroom apartments, appealing to first home buyers, young professionals, families, downsizers and interstate investors seeking a completed apartment in one of Australia's fastest-growing economic centres.

[smartcode_project:default project_id=5743 project_image_fid=372394]

Rather than positioning Parramatta as an alternative to Sydney's CBD, Equitifund believes the city has reached a point where it stands on its own merits.

"Parramatta is no longer simply an alternative to Sydney CBD, it's becoming a destination in its own right," Equitifund Executive Chairman Greg Huxley said.

"The Lennox captures that evolution with a level of quality and amenity that's difficult to match at its price point."

[smartcode_project:default project_id=5743 project_image_fid=953]

Designed by <a href="https://www.apartments.com.au/architects/marchese-partners">Marchese Partners</a>, the tower responds directly to its riverfront setting through expansive glazing and open-plan layouts that maximise views across the Parramatta River and city skyline. Interiors feature engineered timber flooring, stone benchtops, stainless steel appliances and floor-to-ceiling glazing, while generous balconies extend the living spaces outdoors.

Marchese Partners says the project was conceived to balance high-quality apartment living with practical, long-term functionality, pairing larger, efficient floorplans with amenities more commonly associated with five-star hotels.

That emphasis continues through the resident facilities, which include a 20-metre rooftop swimming pool, fully equipped gym and wellness spaces, full-time concierge, a residents' lounge, function room, private lifts, secure basement parking and rooftop communal areas overlooking the Parramatta River. Ground-floor boardwalk retail and dining further activate the riverfront and integrate the building into the surrounding public realm.

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Australian housing and finance group Equitifund has secured the remaining apartments, believing there are few completed apartment opportunities in Parramatta that offer the same combination of location, amenity and pricing.

Equitifund National Sales Director Ben Hamblett says buyers are increasingly recognising that premium apartment living no longer needs to come with Sydney CBD pricing.

"The Lennox is where aspirational living becomes attainable," Hamblett said.

"Wake to river and mountain views, step into Sydney's Second CBD, and arrive home to resort-calibre amenities, all without the harbour price tag."

Hamblett says owner-occupiers are also attracted by the convenience of having Westfield Parramatta, Church Street's dining precinct, Parramatta Park, Riverside Theatres, Western Sydney University and major transport connections all within walking distance.

"At The Lennox, lifestyle is not an afterthought, it is the foundation."

[smartcode_project:default project_id=5743 project_image_fid=5374]

The Lennox places residents within walking distance of Parramatta Square, Westfield Parramatta, Church Street Eat Street, Parramatta Station, the ferry wharf, Light Rail, the future Sydney Metro West, Parramatta Park and CommBank Stadium, reinforcing Parramatta's position as one of Australia's most connected metropolitan centres outside Sydney's CBD.

Equitifund says buyers visiting the display suite consistently comment on the quality of the finishes, generous floorplans, river and skyline views, and the walkability of the location. The project has attracted a broad mix of local professionals, upsizers, downsizers, buyers relocating from Sydney's inner suburbs and interstate investors seeking long-term growth opportunities.

That demand aligns with Parramatta's continued evolution as an economic powerhouse. Equitifund Research and Market Insights specialist John Bekiaris says sustained population growth, infrastructure investment and expanding employment opportunities continue to support long-term housing demand across the city.

"Parramatta has evolved from a satellite city into one of Australia's most important economic centres. Population growth, infrastructure investment and employment are all supporting sustained long-term housing demand."

[smartcode_project_cta:default project_id=5743]

The apartment price gap drawing Sydney buyers west

A luxury beachfront apartment at Rainbow Bay has more than doubled in value since it sold off the plan six years ago, setting a new local apartment record in the process.

The three-bedroom apartment in the Flow development on Petrie Street, the first of four new projects locally by Paul Gedoun's S&amp;S Projects, has sold for $7.4 million, after originally selling for $3.27 million when the project launched in 2020.

The seventh-floor apartment, comprising 187 sqm of internal living space and a 54 sqm balcony overlooking Froggies Beach and Snapper Rocks, was purchased by a local family.

The transaction was negotiated by Pezet Matheson director Kerry Pezet and equates to more than $30,000 per sqm.

Pezet said the sale reflected the limited opportunities to buy into the boutique beachfront development.

"The sale highlights the rarity of opportunities within the boutique beachfront development, where residences seldom become available," Pezet said.

"Flow is one of the Gold Coast's most tightly held buildings. Buyers from our database move quickly when residences become available, and achieving an off-market sale at $7.4 million demonstrates the depth of demand for property of this calibre."

<img alt="Flow" data-entity-type="file" data-entity-uuid="c585b206-2130-4eee-a50c-3f27c51a7c70" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-06%20at%208.33.25%E2%80%AFPM.png?VersionId=m3pHRDV62Y3fvN.XQuQHq.52ilTWpRLf" />

Flow was the first of four luxury apartment developments delivered by Paul Gedoun's S&amp;S Projects at Rainbow Bay and was completed in 2023.

Positioned on the beachfront overlooking Snapper Rocks, the residence includes three bedrooms, three bathrooms, a powder room and views stretching north along the coastline towards Surfers Paradise.

Pezet Matheson Residential principal Mitchell Lambert said buyers continued to prioritise quality beachfront apartments in tightly held locations.

"Flow Residences offers a rare combination of elevated beachfront positioning, architectural excellence, comprehensive resident amenity and premium finishes, which is exactly what discerning purchasers are seeking," Lambert said.

"The transaction further reinforces Rainbow Bay's reputation as one of Australia's premier coastal lifestyle destinations, where limited supply and growing demand continue to support strong market performance."

Pezet Matheson originally marketed and sold out Flow off the plan, making the latest transaction a return to one of the project's original buyers.

Paul Gedoun is selling his third project, <a href="https://www.apartments.com.au/new-apartments/radia-rainbow-bay-271-boundary-street-coolangatta-qld-4225">Radia Rainbow Bay</a>, after recently completing, and selling out, <a href="https://www.apartments.com.au/buildings/esprit-217-227-boundary-street-coolangatta-qld-4225">Esprit</a>. He has plans for a <a href="https://www.apartments.com.au/news/qld/first-look-s-s-projects-proposes-88-apartment-wellness-tower-at-coolangattas-boundary-street">fourth building</a>, 88 apartments on <a href="https://www.apartments.com.au/new-apartments/209-213-boundary-street-coolangatta-qld-4225">Boundary Street</a>.

Rainbow Bay apartment doubles in price since off the plan sale during pandemic

ARM Architecture

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As previously reported in June, the State Government has committed $208 million towards the first stage of the transformation of Melbourne’s Arts Precinct.

It includes the continued development of the Reimagining Arts Centre Melbourne’s Master Plan, plus maintenance works for the Theatres Building which aims to minimise redundant works in the future.

In order to deliver the Arts Centre Melbourne’s vision for the future of the Theatres Building, NH Architecture and Norway’s Snøhetta have been appointed to commence design work on the project.

<blockquote>
Melbourne is the design capital of Australia. A reimagined Arts Centre will be at the focus of this ongoing architectural conversation and continue the great legacy of the original designers Sir Roy Grounds and John Truscott.

- NH’s Director of Architecture &amp; Design, Hamish Lyon
</blockquote>

NH Architecture has previously worked on both stages of the Melbourne Convention Centre, Margaret Court Arena and the Stage 2 and 3 Masterplans for Melbourne &amp; Olympic Parks.

Snøhetta is a design studio based in Oslo and New York City with an office in Australia and is responsible for the design of the Norwegian National Opera and Ballet, the 9/11 Memorial Pavilion and Times Square redevelopment projects in New York.

The Arts Precinct transformation includes the development of a building for the NGV Contemporary and major upgrades to theatres and public spaces at Arts Centre Melbourne’s Theatres Building. Additionally a new creative hub at 1 City Road will provide new rehearsal and workshop spaces. 

An expanded Australian Music Vault and a new Australian Performing Arts Gallery are also on the design agenda. The NGV Contemporary will involve the construction of a new gallery on the site of the current CUB administration building on Kavanagh Street, which the State Government purchased for $95m earlier this year.

The project will also include more than 18,000 sqm of new and upgraded public realm, knitting together the Melbourne Arts Precinct with City of Melbourne's Southbank Boulevard transformation.

Conceived by ARM, the outdoor space will connect St Kilda Road between Hamer Hall and the Theatres Building, running along the western side of the Theatres Building and National Gallery of Victoria through to Southbank Boulevard.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/arm_shot_01_v11sm.jpg" rel="gallery-all" title="Southbank Arts Precinct transformation. Image: Urban Circus via ARM "><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/arm_shot_01_v11sm.jpg?itok=b7uQ0z-Y" title="Southbank Arts Precinct transformation. Image: Urban Circus via ARM " width="580"></a>

<figcaption>Southbank Arts Precinct transformation. Image: Urban Circus via ARM</figcaption></figure><h2>Meanwhile...</h2>

It was recently announced that Cumulus Studio are the winners of an architectural design competition hosted by Arts Centre Melbourne (ACM) for a new design for Café Cento. Located adjacent to the National Gallery of Victoria, the ACM challenged a shortlist of architects to design a new “unique and memorable” home for what has become an ageing eyesore.

Cumulus Studio's design, dubbed ‘The Protagonist’, investigates what exists beyond the monolithic walls of the Arts Centre and extends the experience to the street.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/cumulus_arts_centre.jpg" rel="gallery-all" title="Cumulus Studio's winning design for Cafe Cento. Image: Cumulus Studio"><img alt="" class="image-article-full-width-580px" height="282" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/cumulus_arts_centre.jpg?itok=x74ryTRR" title="Cumulus Studio's winning design for Cafe Cento. Image: Cumulus Studio" width="580"></a>

<figcaption>Cumulus Studio's winning design for Cafe Cento. Image: Cumulus Studio</figcaption></figure>Characterised by an adjustable external screen which draws inspiration from the Theatre's curtains, The Protagonist seeks to create a significant civic presence that directly reflects the ACM brand.

In the morning, the curtains will be raised as the cafe opens, then at night, the curtains will be lowered to signify the end of service. Once lowered, the curtain can be used for art projection, marketing of upcoming ACM events, and lighting to activate the precinct at night.

As the primary design feature, Cumulus Studio settled on Kaynemaile for the curtain material.

The material is a fire and UV resistant polycarbonate chainmail mesh, originally developed as chainmail for the Lord of the Rings movie costumes.

Lead Image: Mark Gambino via nharchitecture.net

<iframe allowfullscreen="" frameborder="0" height="360" mozallowfullscreen="" src="https://player.vimeo.com/video/273635508" webkitallowfullscreen="" width="640"></iframe>

<a href="https://www.propertyobserver.com.au/https://vimeo.com/273635508">Southbank Arts Precinct Transformation</a> from <a href="https://vimeo.com/armarchitecture">ARM Architecture</a> on <a href="https://vimeo.com">Vimeo</a>.
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Laurence Dragomir

NH Architecture and Snøhetta appointed for Arts Centre project

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Perth’s Elizabeth Quay development has been awarded Australia’s best urban renewal project by the Urban Development Institute of Australia (UDIA), Australia’s peak body for the urban development industry.

The Metropolitan Redevelopment Authority's (MRA) Elizabeth Quay project has changed the face of Perth's CBD, transforming 10ha of largely under-utilised land along the Swan River into a waterfront destination, providing a new backdrop for major events, tourism promotions and news broadcasts.

Designed by Melbourne-based <a href="/architects/arm-architecture">ARM Architecture</a>, Elizabeth Quay’s Master Plan allows for others to develop the sites it establishes. It identifies the locations and types of built form desired, areas for pedestrians, pedestrian and vehicle routes, and sight lines to and from other parts of Perth.

ARM developed a design motif dubbed the “ripple-wave pattern” which informed the geometry of the built edges for paving and terraces, building and planting interfaces, furniture locations, trees, stairs and water features.

This motif was inspired by the Wagyl, or rainbow serpent, egg of the Noongar mythology. The pattern is embedded within the paving colours, responding to elements in the landscape such as trees and buildings, and providing the Elizabeth Quay precinct with a cohesive and structured theme.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/fairground-1200x720.jpg" rel="gallery-all" title="First Contact artwork by indigenous artist Laurel Nannup. Image: MRA"><img alt="" class="image-article-full-width-580px" height="348" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/fairground-1200x720.jpg?itok=PFvwJ7OO" title="First Contact artwork by indigenous artist Laurel Nannup. Image: MRA" width="580"></a>

<figcaption>First Contact artwork by indigenous artist Laurel Nannup. Image: MRA</figcaption></figure>Since opening in 2016, Elizabeth Quay has attracted over 12 million visitors and hosted more than 150 events, including Perth’s first Diner en Blanc and the Gran Fondo World Championships in cycling.

Planning and construction of Elizabeth Quay was a major undertaking and a logistical challenge for the city but one that continues to return great results for the people of Perth, claims MRA. 

<blockquote>
Elizabeth Quay has restored a valuable physical and cultural connection between Perth’s city centre and the Swan River; a connection that had previously been cut by roads and decades of development.

The $440million invested by the State Government in this development was massively ambitious. City roads were realigned, valuable heritage items were relocated and iconic new attractions have been created to transform Perth’s riverfront.

The MRA literally shifted Perth city’s riverline to be closer to the CBD and encourage people to engage with the Swan River. In just under four years, a man-made inlet and 7,000sqm island were built, along with a stunning pedestrian bridge, playground, waterpark, public art, ferry terminal, boat moorings and new places to eat and drink.

While still in its infancy, Elizabeth Quay has proven itself to be a popular meeting place for the community, a must-see tourist attraction and a place that the people of Perth can celebrate with pride.

With more than $2billion in private development still to come – for new hotels, apartments, tourist, student and office accommodation – Elizabeth Quay will continue to be an exciting place to live, work and visit and will generate essential economic activity for many years to come.

- Sean Henriques, MRA Chief Executive Officer
</blockquote>

According to MRA, Elizabeth Quay is drawing local, interstate and international visitors resulting in significant economic benefits for Western Australia, with local businesses experiencing record trading days.

The relocation of the city’s public ferry terminal into the inlet has also resulted in doubled ferry patronage.

<h2>Meanwhile...</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/elizabeth_quay_prop.jpg" rel="gallery-all" title="Future development at Elizabeth Quay and construction progress at The Towers. Photo: SkyscraperCity member Szik"><img alt="" class="image-article-full-width-580px" height="191" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/elizabeth_quay_prop.jpg?itok=_9U3eqyp" title="Future development at Elizabeth Quay and construction progress at The Towers. Photo: SkyscraperCity member Szik" width="580"></a>

<figcaption>Future development at Elizabeth Quay and construction progress at The Towers. Photo: SkyscraperCity member Szik</figcaption></figure>Construction of <a href="/buildings/the-towers-at-elizabeth-quay-11-barrack-square-perth">The Towers</a> at Elizabeth Quay continues with <a href="/builders/probuild">Probuild</a> at the helm of the twin-tower development. Designed by <a href="/architects/cottee-parker-architects">Cottee Parker</a> for <a href="/developers/far-east-consortium">Far East Consortium</a>, the development includes a Ritz Carlton hotel tower in addition to a separate residential tower that shares a common podium and basement car parking.

Development rights for the remaining development parcels have also all been awarded as per the following:

<ul>
<li>Lots 7 and 8 - Chevron Australia purchased the lots for $64 million for their Australian headquarters back in 2015 with a planning application deadline of December 2018 in place.</li>
	<li>Lots 5 and 6 - Brookfield Multiplex has approval for dual towers of 54-storeys and 19-storeys respectively designed by New York based REX. The mixed-use development known as Perth+ will include office space, apartments and hotel rooms.</li>
	<li>Lots 2 and 3 - CA &amp; Associates' two towers, with a hotel, 313 apartments, 171 serviced apartments, dining and retail. With approval in hand, the Kerry Hill-designed development is expected to commence construction this year.</li>
	<li>Lot 4 - The final of the development parcels to be awarded, CA &amp; Associates are seeking to develop a mixed-use project comprising commercial, retail and residential uses in addition to a post-graduate education facility and student accommodation. </li>
</ul>
Lead image: Metropolitan Redevelopment Authority

 
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Perth's Elizabeth Quay named UDIA's best for urban renewal

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Timber merchant Gunnersen looks to have stumbled in an initial bid to revamp its Port Melbourne headquarters into a multi-towered residential development.

As City of Port Phillip tabled a less than glowing report on the proposal last week, the project's status on the State Planning Register has been adjusted to 'on hold'. A planning application for the massive 17,500sqm site was lodged during April, lasting only a handful of months until it was recently placed in hiatus.

Under plans devised by ARM Architecture the entire site would be cleared, including an office building which is graded as a significant Heritage place, in favour of six buildings of between 12 and 18 storeys. 

Located within the Wirraway precinct of Fishermans Bend, 112 Salmon Street is one of three separate applications lodged within the Urban Renewal Area this year. Planning activity has this year slowed to a crawl within Fishermans Bend, as the State Government looks to solidify planning controls for the Urban Renewal Area.

<h2>112 Salmon Street application summary</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image27_9.jpg" rel="gallery-all" title="North East perspective. Planning image: ARM Architecture"><img alt="" class="image-article-full-width-580px" height="494" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image27_9.jpg?itok=1A4PaWQa" title="North East perspective. Planning image: ARM Architecture" width="580"></a>

<figcaption>North East perspective. Planning image: ARM Architecture</figcaption></figure><ul>
<li>Existing use: Timber yard</li>
	<li>Site area: 17,552 with 3 street frontages</li>
	<li>Proposed: 6 buildings between 12-18 storeys, maximum height 57.55m</li>
	<li>636 apartments:  289 x 1BR,162 x 2BR, 185 x 3BR</li>
	<li>Tower separation: 19.65m and above between all towers</li>
	<li>603 car parking spaces and 689 bicycle bays</li>
	<li>Public facilities: 4,600sqm including play equipment, park and sport courts beneath electricity lines</li>
	<li>Resident facilities: Dual rooftop podium open spaces, gym, pool, yoga room, resident lounge</li>
	<li>370sqm of retail space within 2 tenancies, 605sqm childcare centre</li>
</ul>
<h2>A finish like no other</h2>

ARM Architecture have brought their typical design flair to the initial application.

Brick snap cladding in ten different colours/finishes (black glazed, black, blue, cream, orange, grey terracotta, pink, and brick face, and terracotta screen) forms the bulk of the design's exterior, along with timber cladding, timber and painted steel detailing, steel piping, black steel window reveals, clear and fritted glazing.

Complying with the DDO30 maximum building height, podium height and tower separation requirements, the application delivers a site plot ration of 5:1.

<div class="sketchfab-embed-wrapper">
<iframe allowfullscreen="" allowvr="" frameborder="0" height="480" mozallowfullscreen="true" onmousewheel="" src="https://sketchfab.com/models/ed63b4cc1184431ab770231b7a42ba1f/embed" webkitallowfullscreen="true" width="640"></iframe>

<h2>Port Phillip's take on the application</h2>

City of Port Phillip's report on 112 Salmon Street is informal in that it is not binding and is considered advisory. Nonetheless various aspects that City of Port Phillip chose to highlight may explain why the planning application has been placed on hold at the State lavel.

Under the Fishermans Bend Strategic Framework Plan (September 2016), 112 Salmon Street is identified as the land appropriate for Neighbourhood Open Space. Key to this assertion are the "high voltage electricity transmission lines which reduce the sites appropriateness / desirability for residential development."

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image28_9.jpg" rel="gallery-all" title="In the line of power. Planning image: ARM Architecture"><img alt="" class="image-article-full-width-580px" height="511" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image28_9.jpg?itok=J-ye7Hsi" title="In the line of power. Planning image: ARM Architecture" width="580"></a>

<figcaption>In the line of power. Planning image: ARM Architecture</figcaption></figure><blockquote>
The proposal was internally referred and officers raised concerns including inconsistency with the FBSFP identification of the site as Open Space, inconsistency with local policy for employment and affordable housing, the extent of demolition, the design and/or width of the internal road network, building setbacks...and architectural and urban design matters.

Open space areas along the southern perimeter of the land and podium roof top level would be overshadowed through most of the day, and would have reduced amenity as a result of being beneath or in close proximity to major electricity transmission lines.

Officers disagree with the applicant’s arguments for demolition of all of the buildings on the land, and believe the existing offices and one of the existing industrial buildings are suitable for retention and adaptive reuse, as part of any mixed use or open space development of the site.

It is considered these concerns cannot be ameliorated by conditions to modify the proposal and the development of the land needs to be fundamentally reconsidered having regard to the Strategic Framework Plan and Fishermans Bend Vision.
</blockquote>
</div>
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silvermb

Gunnersen's radical Fishermans Bend intentions in limbo?

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One of the city's more significant design contributions has taken its place within the grounds of Melbourne University.

In the heart of the <a href="/new-apartments/parkville-vic-3052">Parkville</a> campus, the new Arts West Redevelopment was unveiled at the turn of September and primarily consists of a new $66 million teaching and learning building. Arts West also shapes as a key placemaking project, allowing the immediate area to tie-in by way of a newly landscaped plaza which references surrounding buildings.

The building itself which is the work of both <a href="/architects/arm-architecture">ARM Architecture</a> and <a href="/architects/architectus">Architectus</a>, is adorned by flat metal bands that are seen as a topographical form from ground level. When viewed from a distance, a relief over the facade depicts <a href="https://arts-west.arts.unimelb.edu.au/arts-west-exterior/arts-west-facade-competition">artefacts typical of the bronze work found in the Luristan region</a> of Iran dating between 900 and 700 BC.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_9382.jpg" rel="gallery-all" title="Arts West exterior"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/img_9382.jpg?itok=l6yCcx5F" title="Arts West exterior" width="580"></a>

<figcaption>Arts West exterior</figcaption></figure>With sections of the building yet to open, the seven-level complex provides a new home of the Bachelor of Arts. According to the <a href="https://arts-west.arts.unimelb.edu.au/#teaching-and-learning">project's webpage</a>, "The new spaces have been purpose designed, and include facilities for collaborative and project-based learning, interactive learning (including a cinema- quality interactive theatre), a media laboratory, and lecture and discursive spaces.

There are two specialised teaching rooms to combine the great potential for object-based learning presented by the Cultural Collections with our responsibilities for the care and conservation of these precious objects."

Arts West has also eyed off a 5 star Green Star Education v1 Design rating.

A recessed ground level looks to reference existing stone archways within the Parkville campus, albeit with more modern materials.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_9378.jpg" rel="gallery-all" title="Arts West's recessed ground level"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/img_9378.jpg?itok=hnKEULlO" title="Arts West's recessed ground level" width="580"></a>

<figcaption>Arts West's recessed ground level</figcaption></figure>The surrounding area consists of new spaces, with extensive seating and planting softening the project's edge. Visible along the Arts West perimeter is an embossed concrete path which references the Wurundjeri people.

The new landscape works are in the process of being extended to the Melbourne Brain Centre, providing an enhanced link between the two buildings.

In terms of sustainability, Arts West reflects Melbourne University's drive to become a far more sustainable campus. Initiatives such as natural ventilation, water capture and thermal control all aid the building in its goal of achieving a 30% reduction in greenhouse gas emissions compared to an equivalent BCA code compliant building.

See further images of Melbourne University's Arts West redevelopment below.
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Arts West fits best for Melbourne University

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In the truest sense it may not be a skyscraper yet a revised proposal located at 696-708 Elizabeth Street most definitely fulfills the 'squeezy' criteria.

<a href="/news/at-arms-length-696-708-elizabeth-street-melbourne">Previously covered by Urban.com.au in its initial guise,</a> the proposed residential building was and remains remarkable for its proximity to a neighbouring residential building currently under construction. Whilst the initial version fell short of both Council and VCAT's expectations, a revised design by ARM Architecture is seeking planning approval.

Located on a gateway site fronting Haymarket roundabout with sight lines directly down Flemington Road, ARM Architecture's response to the initial ruling has been to refine the building's exterior with the intention of creating a landmark project.

<h2>696-708 Elizabeth Street application summary</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image6_7.jpg" rel="gallery-all" title="Artist's impression of 696-708 Elizabeth. Planning image: ARM Architecture"><img alt="" class="image-article-full-width-580px" height="305" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image6_7.jpg?itok=0UiqGC2l" title="Artist's impression of 696-708 Elizabeth. Planning image: ARM Architecture" width="580"></a>

<figcaption>Artist's impression of 696-708 Elizabeth. Planning image: ARM Architecture</figcaption></figure><ul>
<li>Current use: two storey heritage building utilised as commercial space spread over a 380sqm site</li>
	<li>Proposed: 22 level residential tower at 75 metres</li>
	<li>Restoration of 708 Elizabeth </li>
	<li>80 apartments: 61 x 1BR, 19 x 2BR</li>
	<li>Ground: 48sqm café &amp; 148sqm office space</li>
	<li>Zero car parking and provision for 25 bicycles</li>
	<li>Anticipated project value: $15 million</li>
</ul>
<h2>VCAT provides hope</h2>

In its ruling on the initial design which was submitted during September 2014 for prospective developer Jobs Australia Pty Ltd, VCAT did leave the door ajar for site development acknowledging 696-708 Elizabeth Street as “a unique opportunity to make a valuable contribution to one of Melbourne’s gateways, building on the role played by the heritage building and the emerging built form character.”

According to VCAT two key factors led to the rejection of the application:

<ul>
<li>The integration of the proposed tower building with the retained sections of the bank did not produce an acceptable heritage outcome</li>
	<li>The relationship between the proposed development and the Royal Elizabeth apartment building was not an acceptable urban design response as the two buildings “appear to be attached.”</li>
</ul>
Conversely, VCAT in its ruling made reference to the growing number of projects within the ‘City North’ precinct, citing 696-708 Elizabeth Street as a site capable of development whilst enhancing the heritage elements of the current structure onsite.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image5_6.jpg" rel="gallery-all" title="The tyranny of distance. Planning image: ARM Architecture"><img alt="" class="image-article-full-width-580px" height="300" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image5_6.jpg?itok=e6bwe6tZ" title="The tyranny of distance. Planning image: ARM Architecture" width="580"></a>

<figcaption>The tyranny of distance. Planning image: ARM Architecture</figcaption></figure><h2>Design highlights</h2>

With a revised planning application currently under consideration, projects highlights as defined within planning documents include:

<ul>
<li>Architecturally designed wind amelioration structure to skirt the bottom of level 5 of the building, above a heritage setting.</li>
	<li>The podium levels have an active presence to Elizabeth Street and Pelham Street with office space and retail </li>
	<li>The façade of the existing heritage building will be retained and restored, with a significant ‘gap’ between the heritage building ensuring that the tower form is separated from the heritage building element</li>
	<li>Services have been located within the roof of the building which will ensure no adverse impacts on the streetscape. </li>
</ul>
Externally the building would see a metal diagrid weave employed over a curved tower form, designed to mimic the form of the nearby Haymarket roundabout.

<h2>Heritage considerations</h2>

Revised plans for the project have sought to better amplify the presence of the existing Commercial Bank of Australia heritage building relative to the initial development proposal.

A more pronounced difference between the existing and proposed built form appears by way of an apron set above the existing building. The form of the proposed tower is also setback further in order to aid in visual separation.

"The proposal seeks to reinforce the prominence of this 19th century corner building which is an important part of the overall design response. The design has sought to locate the residential lobby towards Elizabeth Street, effectively opening up the building to this main street and surrounding public spaces." 

Along with a revised tower shape and external appearance, the development team hopes to gain a different planning outcome on their second attempt.

<h2>696-708 Elizabeth Street development team</h2>

<ul>
<li>Developer: Jobs Australia Pty Ltd</li>
	<li>Architect: ARM Architecture</li>
	<li>Waste Management Plan: Wastech</li>
	<li>Wind Assessment: Vipac Engineers &amp; Scientists</li>
	<li>Environmentally Sustainable Design: Simpson Kotzman</li>
	<li>Traffic Engineering Assessment: Traffix Group</li>
	<li>Heritage Advice: Bryce Raworth</li>
	<li>Environmental Site Assessment: Kleinfelder</li>
</ul>
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Elizabeth Street's squeezy scraper returns to planning

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Malaysian firm UEM Sunrise has teamed with ARM Architecture for the developer's third Melbourne project. Lodged with Council during late 2015, City of Port Phillip have already indicated that they will support the extravagant conversion of the now commercial complex at 412 St Kilda Road into 182 high-end apartments.

The emergence of an amended planning application comes as Victoria Police are preparing to vacate the building following the sale of the asset during 2015 for $58 million.

In typical ARM Architecture style, the rebirthed 412 St Kilda Road is a statement in colour and flair, with the existing structure set to be gutted and a new facade applied which will in certain ways meld design features from recent ARM Architecture projects The Face and <a href="/news/orbis-south-melbourne-shows-its-wares">Orbis</a> in nearby South Melbourne.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/screen-shot.png" rel="gallery-all" title="CBRE City Sales' pitch for the asset which was offered for sale during 2015"><img alt="" class="image-article-full-width-580px" height="410" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/screen-shot.png?itok=wFUMjIwj" title="CBRE City Sales' pitch for the asset which was offered for sale during 2015" width="580"></a>

<figcaption>CBRE City Sales' pitch for the asset which was offered for sale during 2015</figcaption></figure>At the time of 412 St Kilda Road's sale, UEM Sunrise MD and CEO Anwar Syahrin Abdul Ajid offered the following <a href="http://www.themalaysianinsider.com/business/article/uem-sunrise-buys-rm161-million-office-tower-in-melbourne">quote</a>:

<blockquote>
The intention of this acquisition is to develop an unprecedented ultra-luxurious residential development, potentially with a mix of ground floor retail and serviced apartment components. The Company will continue to evaluate the market condition in order for the development to meet future market demands.

The decision to acquire the 412 St Kilda Road site is part of our strategy to ensure steady flow of overseas projects. The property is in a different location from the two core CBD sites we currently own. Being in the city fringe, it promises a different lifestyle and thus, will appeal to a different market segment.
<cite>Anwar Syahrin Abdul Ajid, Managing Director and Chief Executive Officer, UEM Sunrise</cite>
</blockquote>

With a new facade consisting of pipework over bronze aluminium panels, copper louvres and frit patterned glass, 412 St Kilda Road is set to become a standout building in an already prominent location.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image79_0.jpg" rel="gallery-all" title="Level 18 amenities within the proposal"><img alt="" class="image-article-full-width-580px" height="356" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image79_0.jpg?itok=pKIvewKm" title="Level 18 amenities within the proposal" width="580"></a>

<figcaption>Level 18 amenities within the proposal</figcaption></figure>The reconfigured building will see 13 apartments per floor ranging between 53sqm to in excess of 100sqm, with the majority falling between 70sqm and 85sqm. The development's 182 apartments are split between 42 single bed and 140 dual bedroom options.

In line with the existing building's layout, car parking arrangements will absorb basement level 2 through to level 3 above ground, with a reconfiguration allowing for 155 vehicles. Ground level will be activated by way of a 285sqm cafe while the top two levels will be dedicated to residential amenity.

412 St Kilda Road's design flair is in contrast to UEM Sunrise's initial two Melbourne apartment projects which carry more subdued exteriors. With Aurora Melbourne Central under construction and the nearby Conservatory well into its sales campaign, UEM Sunrise look likely to launch 412 St Kilda Road during 2016 should they seek to keep their Melbourne apartment pipeline flowing.
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UEM Sunrise's next Melbourne foray shapes as a standout project

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Panel by panel, one of Melbourne's truly unique residential buildings is beginning to show its considerable character due to an exterior unlike any other. <a href="/new-apartments/south-melbourne-vic-3205">Orbis</a> is located on Palmerston Crescent, South Melbourne, and is the handy work of ARM Architecture on behalf of South Yarra-based Arno Corporation.

Spanning seven levels and holding 48 apartments, Orbis' sculptured exterior is the development's highlight which sees a golden, concave facade applied over the northern aspect. According to ARM Architecture, a ‘sameness’ and ‘placelessness’ has come to define many of Melbourne's contemporary apartment projects, thus the architect's goal has been to bust the stereotypical apartment 'block' by creating a high quality and dynamic facade which will set the project apart from others.

Citing the project website, ARM Architecture have "chosen a design strategy that involves selective removal from a mass to reveal a figure or image. Employed at the scale of a building, this approach generates facades that go beyond the composition of patterns or forms to create space and make a remarkable contribution to the urban skyline."

The result to date couldn't be any more spectacular.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_6332.jpg" rel="gallery-all" title="Orbis' facade unlike any other"><img alt="" class="image-article-full-width-580px" height="870" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/img_6332.jpg?itok=V9zZLrOu" title="Orbis' facade unlike any other" width="580"></a>

<figcaption>Orbis' facade unlike any other</figcaption></figure><h2>The developer's perspective</h2>

<blockquote>
Orbis represents a unique architectural expression.

Using an architectural technique that is more often associated with sculpture, ARM has chosen a design strategy that involves selective removal from a mass to reveal a figure or image. Employed at the scale of a building, this approach generates facades that go beyond the composition of patterns or forms to create space and make a remarkable contribution to the urban skyline.

In order to ensure a complete design package ARM are also responsible for interior concepts. The approach to the kitchens and dining areas is to enhance the sense of openness by creating a furnished rather than a fit out expression and to use natural materials to counterbalance the spectacular exteriors.
<cite>Arno Corporation </cite>
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_6331.jpg" rel="gallery-all" title="Momentum's facade"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/img_6331.jpg?itok=_MiwYAao" title="Momentum's facade" width="580"></a>

<figcaption>Momentum's facade</figcaption></figure><h2>Maintaining the momentum</h2>

Orbis is joined by adjoining project <a href="/new-apartments/momentum-147-eastern-road-south-melbourne">Momentum</a> which sees the conversion of an existing commercial office block into 54 apartments. Ahead of Orbis in terms of construction progress, Momentum's facade also carries a unique exterior in that it is adorned with balustrades featuring a looping photographic motif of an athlete.

Drawing upon the nearby Albert Park and Melbourne Sports and Aquatic Centre (MSAC) for inspiration, the motif is also designed to depict life's never ending journey.

<blockquote>
The architectural goal with Momentum has been to create an apartment building of the highest quality that expresses the vitality of city life
<cite>Ian McDougall, ARM Architecture</cite>
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image66.jpg" rel="gallery-all" title="The Face, St Kilda"><img alt="" class="image-article-full-width-580px" height="216" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image66.jpg?itok=vopwEi8I" title="The Face, St Kilda" width="580"></a>

<figcaption>The Face, St Kilda</figcaption></figure>Momentum and Orbis aren't the first collaboration between Arno Corporation and ARM Architecture, with St Kilda's The Face completed during 2012. Consisting of copper composite panels which were supplied by Spanish-based Alucoil, The Face's exterior provides flair to an already eclectic area surrounding Acland Street and Carlisle Street .

With a number of Salvador Dali painting acting as inspiration on the architect's behalf, The Face and its fascinating facade joins Momentum and Orbis in bringing real character and interest to both the building and the respective building's street level surrounds. One can only hope for more projects between developer and architect in the future.
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Orbis South Melbourne shows its wares

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In isolation it's a typically dashing ARM Architecture design that would provide a visual focal point in an area already heavy with architecturally dominant buildings. Yet place the freshly submitted 696-708 Elizabeth Street planning application in context and the overall picture becomes somewhat obscured.

During 2013 Jobs Australia Ltd's 696-708 Elizabeth Street site formed part of a larger development plot with <a href="/news/the-ecstacy-of-bronze-690-708-elizabeth-street-melbourne">intended joint partner</a> PDG Corporation. For reasons unknown both parties chose to develop their own sites separately, which now sees PDG Corporation's <a href="/buildings/royal-elizabeth-151-berkeley-street-melbourne">Royal Elizabeth</a> at construction under the guidance of Hamilton Marino builders.

It is of course not 696-708 Elizabeth Street's frontage to Elizabeth Street or Pelham Street which may raise eyebrows, but the close proximity it seeks to hold in relation to Royal Elizabeth, in addition to the gutting of the existing historic structure's interior.

<h2>Project summary</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image18_0.jpg" rel="gallery-all" title="696-708 Elizabeth Street in isolation. Image sourced via ARM architecture plans"><img alt="" class="image-article-full-width-580px" height="391" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image18_0.jpg?itok=UMlm1L86" title="696-708 Elizabeth Street in isolation. Image sourced via ARM architecture plans" width="580"></a>

<figcaption>696-708 Elizabeth Street in isolation. Image sourced via ARM architecture plans</figcaption></figure><ul>
<li>Current 380sqm site use: former 1880's bank branch</li>
	<li>Planning application received 3rd March 2015</li>
	<li>Proposed 20 level residential tower @ 75.7 metres</li>
	<li>89 apartments: 9 two-bedroom apartments and 80 one-bedroom apartments</li>
	<li>307 square metres of office space, continuing the existing use</li>
	<li>0 car parking spaces &amp; 19 internal/12 external bicycle spaces provided</li>
	<li>25sqm cafe and communal garden included</li>
	<li>GFA: 6,984sqm</li>
</ul>
<h2>At arm's length</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image21_1.jpg" rel="gallery-all" title="Windowed facade and precast paneling. Images courtesy Elenberg Fraser, PDG and ARM Architecture"><img alt="" class="image-article-full-width-580px" height="261" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image21_1.jpg?itok=be-Ygc53" title="Windowed facade and precast paneling. Images courtesy Elenberg Fraser, PDG and ARM Architecture" width="580"></a>

<figcaption>Windowed facade and precast paneling. Images courtesy Elenberg Fraser, PDG and ARM Architecture</figcaption></figure>Royal Elizabeth's <a href="http://www.royalelizabeth.com.au/design">project website</a> which currently hosts a set of marketing images depicts glazed windows wrapping the exterior of the building, including seemingly to the rear of 696-708 Elizabeth Street. If these are indeed windows and integral to the design of Royal Elizabeth, they will be confronted with sheer precast walls at close proximity should 696-708 Elizabeth Street be approved.

Based in the 696-708 Elizabeth Street planning application drawing set, the Elizabeth Street frontage sees both towers flush against one another as seen below. As part of 696-708 Elizabeth Street's key planning considerations the impact to adjoining properties has been taken into account:

<blockquote>
The proposal provides a design that is highly cognisant of its impacts on adjoining properties. Of note, is the relationship of the proposal having regard to the property to the south and east:

<ul>
<li>The proposal provides a scheme that is highly responsive to its neighbouring properties to the south and east which is was recently granted a permit for its development. We note that this site is located at 690 - 694 Elizabeth Street, Melbourne and forms part of the PDG 'Royal Elizabeth' Development</li>
	<li>The proposed development seeks to build to its southern boundary- which currently presents as series of 'green fins' when viewed along Elizabeth and Pelham Streets</li>
	<li>The proposal fronts a council laneway to the east. Beyond the laneway is the northern portion of the PDG development. The proposal seeks to screen windows along its eastern boundary to mitigate overlooking issues</li>
	<li>Having regard to the matters above, it is considered that the proposal will have little to no impact on adjoining properties</li>
</ul>
<cite>Extract from the Urbis Planning and Urban Context Report</cite>
</blockquote>

One can only assume that the northern-facing windowed facade over Royal Elizabeth adjoining the 696-708 Elizabeth Street has been scrapped?

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image23_0.jpg" rel="gallery-all" title="Is a precast wall set to abut a windowed facade? Image sourced via ARM architecture plans"><img alt="" class="image-article-full-width-580px" height="397" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image23_0.jpg?itok=T6ZPxYAy" title="Is a precast wall set to abut a windowed facade? Image sourced via ARM architecture plans" width="580"></a>

<figcaption>Is a precast wall set to abut a windowed facade? Image sourced via ARM architecture plans</figcaption></figure><h2>Heritage considerations</h2>

<blockquote>
It is proposed to demolish the internal volume and cast and south walls of the existing former bank, retaining only the street facades, a short section of corner return walls at first floor level and part of the roof structure including one chimney. Conservation works will be undertaken on the retained facades.
<cite>Bryce Raworth Pty Ltd, Assessment of Heritage Impacts report</cite>
</blockquote>

Designed by architect Peter Matthews and dating back to the 1880's, the existing building was once the Haymarket Branch of the Commercial Bank of Australasia Ltd. The classically inspired structure is a rendered brick exterior finish atop bluestone foundations, and is of heritage value.

The Planning and Urban Context Report explains that the intended tower is set as far back as possible from the existing Commercial Bank of Australia heritage building, with the existing facade restored and rejuvenated.

<blockquote>
We recognise the significance of the existing Commercial Bank of Australia building and will work with expert heritage consultants to ensure the heritage facade will be restored and rejuvenated to its former glory. The form of the proposed tower is set as far back as possible, to allow the form of the bank some breathing room, the new build cut back to ensure that the "tailing" edges of the old bank are visible from Pelham and Elizabeth Streets.

Likewise the tower cut back reveals the roof pitch and chimney. The "Flat Iron" shape of the new tower with its sweep of the leading edge reinforces the corner, porch an idpediment of the original.
<cite>ARM Architecture</cite>
</blockquote>

<h2>696-708 Elizabeth Street, Melbourne development team</h2>

<ul>
<li>Developer: Jobs Australia Ltd</li>
	<li>Urban Context Report and Architectural Plans: ARM Architecture</li>
	<li>Planning: Urbis</li>
	<li>Traffic Engineering Assessment: Traffix Group</li>
	<li>Wind assessment: MEL Consultants</li>
	<li>Waste Management: Wastech</li>
	<li>Heritage: Bryce Raworth</li>
	<li>ESD: Simpson Kotzman</li>
	<li>​Environmental Site Assessment: Kleinfelder</li>
</ul>
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At arm's length: 696-708 Elizabeth Street, Melbourne

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Apartments.com.au recently talked with ARM Architecture's Neil Masterton. As Design Director of the prolific architecture firm, Neil was the premier candidate to explore the design rationale behind the pending <a href="/news/st-collins-lane-vies-for-a-piece-of-the-luxury-market" target="_blank">St. Collins Lane development</a>, formerly Australia on Collins.

LD: What were the key drivers behind your offices' design strategy for St. Collins Lane? Improved sight lines? Light? Greater permeability?

NM: The fundamental driver behind the St Collins Lane project was the desire of the client and design team to create a particular boutique retail experience in an urban core that is specifically related to Melbourne. This is not a shopping experience but an urban retail experience.

NM: It is a re-structure of the existing centre with a flattening out of the floor plates and rationalisation - five floors down to four but the overall area will increase by 1000 sqm to about 9,000 sqm. The centre will boast high ceilings of 3.5m and we'll also be filling in the large void in the ground floor. We wanted to create a distinction between the high end of Collins Street and the boutique laneway environment of Little Collins Street. There will be a strong visual connection between the two by way of improved site lines from Collins Street through to Little Collins Street.

NM: The entry point from Collins Street will be double height with a little canopy over the dining deck on the upper level which really opening the centre up to Collins Street. It is about creating a vertical experience but also an elegant passeggiata with a level of intimacy in the heart of the city.

LD: Were there any particular inspirations for the design team both in a local and international context?

NM: We were fascinated with the great streets of the world - 5th Avenue in New York, the Champs-Élysées in Paris - these types of places.

LD: What lessons were learnt/what were you able to take away from the offices' experience on Melbourne Central - although there is clearly a different target demographic in mind?

NM: St Collins Lane is a unique experience but we were able to draw upon some similar approaches to design and ambitions - making the experience clear and direct with good sight lines - we wanted to steer clear of the labyrinth and 'trapping people' - a subtly different identity between levels is employed but within a holistic vision for the centre.

NM: The departure point between the two is obviously in the scale. St Collins Lane is a relatively small boutique experience that offers the opportunity for intimacy - where Melbourne Central occupies an entire city block. It is not a shopping centre but it's also not quite a laneway. It is unique.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/comparison.jpg" rel="gallery-all" title="A stark Melbourne Central and St. Collins Lane comparison. Image © ARM Architecture"><img alt="" class="image-article-full-width-580px" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/comparison.jpg?itok=w3suh1bc" style="height:263px; width:580px" title="A stark Melbourne Central and St. Collins Lane comparison. Image © ARM Architecture"></a> ​

LD: Would you say it's a typology all of its own?

NM: Yes, that's perhaps one way of looking at it.

LD: Would I be correct in suggesting that St. Collins Lane is a bit more restrained formally with a much more subtle materials palette than usually employed by ARM?

NM: It's more about responding in vigorous ways to different settings. Retail itself is the most prominent or pronounced feature - the architecture has to help the retail but you don't want to necessarily see it as secondary. It's a bit of a juggling act - the generic nature of the shopping centre and the bespoke nature of the laneway or arcade. It becomes about the architecture of the public realm more than anything.

NM: To elaborate further, public spaces should be memorable. People should be encouraged to congregate in them, to be seen in them. I would say that the Royal Arcade is a memorable place and something St Collins Lane aspires to, so you could say that there is a sliding scale between the generic and the particular.

LD: The retail core is undergoing a renaissance similar to that of Melbourne's laneways in the 90's - what do you put that down to? Increased competition from an increasing number of international retailers? Increase in population and the advent of later trading hours?

NM: This is very much an architect's take on it but I would say it's a combination of a number of factors. There certainly are many more people living in the city. I think the diversity of Melbourne and Australia in general are seen as quite desirable for both international retailers and people looking to migrate, particularly the Asian middle class population. H&amp;M moving into the GPO didn't necessarily seem like a good fit at the time but it appears to be working.

NM: The other factor the retail world has to come to terms with is on-line shopping.

LD: Funny you should mention on-line shopping. That was my next question - the evolution of shopping and the implications for architecture - online vs physical?

NM: On-line shopping can't offer a visceral urban experience. I believe there is a strong desire and need for actual visual and physical interactions and developers/retailers are looking more and more to create great places to be, interesting places to be! The experience is something that on-line can't offer and this is in part is what's leading to much more retail outcomes. Shopping is no longer shopping as it was in the 19th Century for example.

NM: It's all about being seen hanging out in interesting places, the element of 'shopping' has become secondary - it's all about the experience and creating memorable spaces.

Many thanks to Neil Masterton for setting some time aside to chat with Apartments.com.au.
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Neil Masterton talks St. Collins Lane 

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With the release of X-Men: Days of Future upon us we once again find ourselves delving deep into the Apartments.com.au archives, this time perusing the various incarnations of <a href="http://www.grocon.com/gallery/current/">Grocon's</a> <a href="http://www.swanstonsquare.com.au/">Swanston Square</a> project at the top end of Swanston Street. Like the film's impressive roll call of big name actors, the site is similarly playing host to an all-star cast of local architects.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/swanstonsquare_0.jpg" rel="gallery-all" title="Swanston Sqaure prior to the sale of Building 4. © Grocon"><img alt="" class="image-article-full-width-580px" height="384" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/swanstonsquare_0.jpg?itok=e26YEvtK" title="Swanston Sqaure prior to the sale of Building 4. © Grocon" width="580"></a>

It's difficult to comprehend that 8 years have passed since Grocon first acquired the site (save for the south-east corner now housing the Design Hub) from RMIT back in late 2006. In that time only RMIT's Design Hub &amp; the Pixel building have been completed with the 30-storey Portrait on the cusp of topping out.

<h2>A brief 'recent' history</h2>

<ul>
<li>Grocon purchases site from RMIT for approximately $40 million during 2006.</li>
	<li>NH Architecture are appointed to oversee the master plan and urban design aspects of the former brewery with a brief that called for 120,000sq m of commercial space and 600 apartments, plus 150 underground parking spaces. Heritage fragments such as the old Malthouse building and bluestone facades fronting Bouverie Street are to be retained and incorporated into the new development while the Swanston Street vista towards the Shrine of Remembrance is to be preserved and extended into the site.</li>
	<li>A design ideas competition is run for each of the five buildings, encouraging a diversity of architecture. Ten architects are invited to submit proposals for the site based on the master plan developed by NH.</li>
	<li>The successful architectural firms are announced in mid-2007 - ARM, DCM, MCR, MVS &amp; NH.</li>
</ul>
<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/CUB_PLAN.jpg" rel="gallery-all" title="Carlton Brewery Development Plan."><img alt="" class="image-article-full-width-580px" height="281" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/CUB_PLAN.jpg?itok=dnPnWXSD" title="Carlton Brewery Development Plan." width="580"></a>

Over a two part article we discuss the history of each land parcel of the former CUB Carlton site:

<h2>BUILDING #8 - Pixel - Studio 505 Pty Ltd</h2>

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/PIXEL.jpg" rel="gallery-all" title="Pixel Building. © Studio 505"><img alt="" class="image-article-full-width-580px" height="242" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/PIXEL.jpg?itok=lh0kDxEU" title="Pixel Building. © Studio 505" width="580"></a>

Completed in July 2010, the 1,100 sq.m Pixel building was the first building constructed on-site and was to act as Grocon's site office for the duration of the construction phase at The Brewery. It is most notable for being the first carbon neutral office building in Australia, generating its own power and water on-site. Most striking is its colourful facade comprising a random assortment of recycled panels of various shapes, sizes and colours which help shade the interior spaces and reduce glare.

<blockquote>
Pixel has achieved a perfect score of 100 under the Greenstar rating system, with 75 points the benchmark for 6 Star Greenstar. It gained an extra five points for innovation, equating to world leadership. Included in Pixel's five innovation points were points for carbon neutrality, a vacuum toilet system, the anaerobic digestion system and reduced car parking.

Pixel has also achieved a perfect 105 points under the US LEED rating scheme making it the highest rating building of any yet certified for LEED anywhere in the world. It is aiming to exceed the highest score yet achieved under the UK BREEAM rating systems. To put that into context, there are approximately 40,000 buildings registered worldwide under those three rating schemes, and Pixel would be at the forefront of all of them.
</blockquote>

For more info visit:<a href="http://www.pixelbuilding.com.au/"> http://www.pixelbuilding.com.au/</a>

<h2>RMIT Design Hub - Sean Godsell + Peddle Thorp</h2>

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Design%20Hub.jpg" rel="gallery-all" title="RMIT Design Hub © Sean Godsell"><img alt="" class="image-article-full-width-580px" height="263" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Design%20Hub.jpg?itok=WlwTjELu" title="RMIT Design Hub © Sean Godsell" width="580"></a>

The 10-storey design, research and education facility on the corner of Victoria and Swanston Streets opened in late 2012. Comprising a series of large flexible indoor 'warehouse' style spaces running the length of the building, the complex is designed to promote collaborative learning and research amongst various disciplines. The Design Hub houses the Design Archives, a Virtual Reality Centre, a workshop, Multipurpose Room, Lecture Theatre, and four rooftop Pavilions with a cafe at lower ground level.

More than 1700 sq.m is dedicated to exhibition spaces with an exhibition corridor running the length of the building along Swanston Street. A cascading public forecourt links the Design Hub and the RMIT Design Archives.

<blockquote>
The purpose of the Design Hub is to provide accommodation in one building for a diverse range of design research and post graduate education. RMIT is a world leader in design research however post graduates are currently dissipated across various campuses and facilities. The Hub will provide a collegial research base where post graduates in fields such as fabric and fashion design will work alongside those involved in architecture, aeronautical engineering, industrial design, landscape architecture, urban design and so on.

Research groups have the ability to locate and fine tune their accommodation within ‘warehouses’ - open plan spaces where research teams can set up and tailor their work environment to suit their particular needs. Teams may stay for anywhere from six months to three years depending on the nature of and funding limits to their research and education programs. Research may include the need for workshops to make physical models to be located alongside computer studios, three dimensional printing, virtual reality modelling and so on.

Given the time frames associated with research projects all the warehouses require a high level of adaptability and flexibility. In that sense these spaces are designed to accommodate the organic nature of research - ever evolving, adapting, changing and growing.
<cite>Sean Godsell, Architect</cite>
</blockquote>

The Design Hub won the Victorian Architecture Medal and the William Wardell Award at the 2013 Victorian Architecture Awards.

<a href="http://www.designhub.rmit.edu.au/about/the-building">http://www.designhub.rmit.edu.au/about/the-building</a>

<h2>BUILDING #5 - Portrait - ARM Architecture</h2>

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Portrait%20progression.jpg" rel="gallery-all" title="Design Progression. © ARM"><img alt="" class="image-article-full-width-580px" height="230" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Portrait%20progression.jpg?itok=NJjZhbQ0" title="Design Progression. © ARM" width="580"></a>

The one constant throughout various design proposals over the years is ARM, who first developed a winning scheme for a $300m development on the site in the 1995, but which was never built.

<blockquote>
ARM won an invited competition for a $300 million redevelopment of the former CUB site in 1995. This project included student housing, two towers, multimedia centre, residential apartments, commercial offices, a hotel, cinemas, retail and carparking. This scheme at the termination of the Shrine of Remembrance axis made a provocative urban and formal response by deflecting to create a spectacular anti-monumental void. This development did not go ahead, but the concept for this proposal informs the new scheme for the ARM designed office building in the current CUB master plan.
</blockquote>

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/ARM%20Brewery%201995_0.jpg" rel="gallery-all" title="ARM proposal for $300m mixed-use development circa 1995. © ARM"><img alt="" class="image-article-full-width-580px" height="386" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/ARM%20Brewery%201995_0.jpg?itok=DwcV3UG7" title="ARM proposal for $300m mixed-use development circa 1995. © ARM" width="580"></a>

The office finally see one of their designs come to fruition in the form of the building formerly known as Portrait. Originally conceived as a 20-storey office building the development forms the first stage of the rebranded Swanston Square:

<blockquote>
This 20-storey office tower faces down the Swanston Street axis towards the Shrine of Remembrance in St Kilda Road. Architect Howard Raggatt said the building would be a new gateway to Melbourne, akin to the Arc de Triomphe in Paris. The Shrine of Remembrance was a "profoundly symbolic element" of Melbourne's city centre, Mr Raggatt said, and it was crucial a significant building at the other end of the city faced the Shrine.
</blockquote>

The design has since evolved into a literal interpretation of the building facing the shrine, in the form of William Barak's face across it's 32-storeys. Currently under construction, the face will be partly obscured by the Design Hub with only views from close proximity affording pedestrians a glimpse of it in full.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/jPcKH.jpg" rel="gallery-all" title="Image © Ryan Seychell"><img alt="" class="image-article-full-width-580px" height="715" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/jPcKH.jpg?itok=y_gRco9V" title="Image © Ryan Seychell" width="580"></a>

<a href="/news/days-of-future-past-cub-site-carlton-continued">In part two tomorrow</a>, we highlight those land parcels not yet constructed, including CEL Australia's 156-172 Victoria Street proposal at 253 metres.
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